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  • BIZNOLOGY  |  MONDAY, MARCH 25, 2013
    [Media] 12 myths vs. reality on Search Engine Optimization (SEO)
    SOCIAL MEDIA HAS NOTHING TO DO WITH SEO: Social media has everything to do with SEO. Photo credit: Wikipedia. few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. also)–and is growing too.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Media] Recipes for Great Viral B2B Videos [#B2Bchat]
    Anol takes Kent’s place who plans to be joining us frequently each Thursday, but has stepped away to focus on other exciting endeavors like, Social Media Marketing (SMM) Magazine. Anol is one of the key contributors at  B2Bento.com and has had his articles published in various media in the region. Follow  @B2B_chat for updates.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 6, 2013
    [Media] How To Talk to Management About New Approaches to B2B Marketing
    The now commonplace aspects of B2B marketing like buyer personas, content marketing, social media and marketing automation software can seem pretty foreign to them, if not frightening. By asking questions about your management’s own buying and media usage habits, you can get them to personalize and then understand how marketing has changed.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 17, 2013
    [Media] The New Social Buying Journey
    Your organization has the capability to monitor social channels and has taken the time to identify which social media outlets to listen to for your prospects. Through utilizing social media outlets and the intelligence that exists within these outlets, organizations are able to identify target prospects earlier in their buying journey.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MARCH 23, 2011
    [Media] Increasing Marketing Complexity Demands Smart Outsourcing
    Of course, companies have long outsourced advertising, market research and PR needs, but have often had a tendency to keep analytics and direct marketing in-house.    In the past few years, since that article was written, direct marketing has only become more complex with the explosion in social media. Or failed at it?
  • CONVERSIONATION  |  FRIDAY, MARCH 30, 2012
    [Media] Marketers Need Return On Marketing Investment Now
    That’s why it’s pretty revolting that some ‘thought leaders’ (and I won’t mention names anymore or even link to them), especially in the social media space, keep repeating marketing ROI leads to failure (!). He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a.
  • B2B MEMES  |  THURSDAY, SEPTEMBER 15, 2011
    [Media] Facebook Subscriptions: Overdrive for Journalists?
    One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans. For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry. Just Not Your Real Self: Scripps’ Muddled Social Media Policy. Related posts: Be Yourself.
  • B2B MEMES  |  TUESDAY, AUGUST 31, 2010
    [Media] Do Personal Passions Make You a Better B2B Blogger?
    On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. That is why so many of my posts use music as a metaphor, talk about history, or how personal experiences relate to the shifting role of publishing and media. But Little Bunny Foo-Foo?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 29, 2014
    [Media] Why This Blog Post Went Viral
    The post (you can read it here) was shared no less than 270 times on social media (the screen shot above was taken two days ago). Many, many more people wrote to me, both on and off social media, to say how much the post resonated with them. 'By Cas McCullough, {grow} Community Member. And it only took me 20 minutes to write the post.
  • CONTENT MARKETING FOR BI  |  TUESDAY, AUGUST 31, 2010
    [Media] The Content Marketing Sweet Spot
    Social media marketing (with the exception of blogs) is now in the number one spot. 72% of those polled have now incorporated social media into their marketing activities. I just finished reading this year’s latest marketing survey results over at the Junta42 site. You can download the report for yourself here. More inquiries?
  • VOLACCI  |  TUESDAY, OCTOBER 29, 2013
    [Media] Target Your Social Marketing with Facebook Custom Audiences
    With easier availability, small business owners unfamiliar with plugins and APIs will have a more level playing field in the social media marketing world so that new customers and prospects can be reached. social media marketing , facebook Custom Audiences also allows businesses to target and acquire new customers and leads.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 9, 2011
    [Media] Social Selling in the Enterprise
    Leveraging social media and online communities to drive revenue works. Social media is more than a tool for marketing people and it’s being well established that every department across the enterprise can leverage social media for everything from prospecting, opportunity management and customer retention. Sales 2.0
  • FATHOM  |  THURSDAY, APRIL 11, 2013
    [Media] Why Hospitals Should Be More Proactive with Patient Reviews (and Much More)
    'The business world—and healthcare organizations like hospitals and health systems—already know how frequently consumers use social media these days to both research their purchase decisions and post their own reviews. The report cites 24% of U.S.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 7, 2010
    [Media] An Interview with Sean Geehan, CEO and Founder Geehan Group
    A:  Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. Right now the “hot thing” is social media, and as powerful as social media is, it still needs to be balanced and integrated into the overall marketing plan.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JANUARY 27, 2011
    [Media] What Are the Top-10 Marketing Books?
    There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 13, 2014
    [Media] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
    Social Media Today predicts “short attention span storytelling,” including VINE videos, Instagram photos, and motion GIFs, will take center stage in the year 2014. Without a coherent story to bring together the message,” writes Social Media Today, “all [readers] have is more disconnected dots, more noise, more confusion.”. Immediately.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 26, 2010
    [Media] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? How can we help you Make Good Media? Think Mobile. Enter the humble mobile device. Agree?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Media] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Report Uncovers Trends About How B2B Marketers Use Social Media. Social Media Markup. Social Media Advertising. '2013 was a successful year for KoMarketing.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2010
    [Media] Do You Have Any Idea Who You're Talking To?
    Edward Brice suggests the following ways to find this information: "Reach out to your media partners, such as TechTarget. It's a no-brainer: You can't make a connection with your audience unless you know who you're trying to reach. This gets down to marketing basics – you need to develop buyer personas. What is a Buyer Persona?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Media] Marketing Must Be Integrated Into The Whole Business
    This coupled with old age thinking about controlling “the message” and head in sand positions on the use of social media and networks to listen, learn and engage with customers is a very close second place! 'One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’
  • FUNNEL FOCUS  |  FRIDAY, APRIL 8, 2011
    [Media] Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
    EM: What role does social media play in demand generation and how can you incorporate that into your strategy? CR: I have another soapbox rant here: Social media is an important part of demand generation, but do not let it distract you from basic blocking and tackling of demand generation. Very simple, right? You know why? We’re done.”
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Media] Is Content Curation an Easy Way for Content Marketers to Do More.
    Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation?
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Media] Why Lead Scoring and Personas Need To Be Connected
    Observed behavior, including the marketers website, content and email, as well as social media and other observable behavior. It can also include priorities, risk profiles, media usage, role in the purchasing process and numerous other elements and anecdotes. Lead scoring and personas are popular topics in B2B marketing.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Media] The Best Marketing Blog Posts of 2013
    Blogging is more important than ever, and this “ 2013 Blogconomy ” infographic via ignitespot makes it very clear why: Interesting content is one of the top 3 reasons people follow brands on social media. The topics ranged from social media, SEO, content and email marketing to website development and more. Social Media.
  • TOMORROW PEOPLE  |  THURSDAY, FEBRUARY 9, 2012
    [Media] 10 Signs Something is Missing from your Marketing Strategy
    Here are ten signs there’s something missing from your marketing strategy : You’re failing to consistently attract new prospects and visitors to your website or to engage people in your social media networks. Is your marketing strategy missing something crucial? People don’t recognise you as an expert in your industry.
  • INBLURBS  |  FRIDAY, MARCH 8, 2013
    [Media] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
    Content and social media have become successful ways to get attention from future buyers. Participate in industry related social media groups and forums. Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Media] Ian Cleary and the Art of Guerilla Networking Success
    He achieved his rapid success by establishing a niche in social media tool evaluation, hard work, and amazing networking success. He achieved his rapid success by establishing a niche in social media tool evaluation, hard work, and amazing networking success. 'Ian Cleary stalked me and it changed my life. Comments Very true! by Mark W.
  • ENGAGE  |  SUNDAY, JANUARY 20, 2013
    [Media] Long Live Long Reads
    The web was born to computer programmers and only later adopted by the media, making for awkward childhood. BuzzFeed is already synonymous with new media and they are embracing long form journalism. Technology website The Verge is another example of a new media company relying on long reads to appeal to readers. Read on. Wrong.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 9, 2012
    [Media] Sales Prospecting Perspective Weekly Recap - Week of November 5, 2012
    Laney provides three reasons why outbound campaigns can have more of an impact when trying to increase attendance than just utilizing email and social media outlets. It still amazes me at the uphill battle social media is fighting when trying to be included in the lead generation funnel. Now, on to this week's recap.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Media] Why CMO’s Need To Be More Involved in Ecommerce
    Other types include customer relationship management (CRM) data and social media data. User-generated content, like ratings, reviews or social media feedback, also aids and influences purchasing decisions. If the $42.3 But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger.
  • NUSPARK  |  MONDAY, OCTOBER 31, 2011
    [Media] Video Blog 1: An Introduction to the B2b Buying Funnel
    For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation topics. Well, I’ve decided to start shooting some occasional video blogs. The first one is considered a pilot, as I need to tweak some things for the next one, especially the intro.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Media] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use. B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Media] We create content and content also creates us
    Social media and the Internet makes it possible for every person to be published, find an audience, and become influential.” 'Recently I was interviewed by my friend Elizabeth Sosnow and she asked me about an observation in Return On Influence : “We create content … but in a way, content is also creating us.”
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Media] Check out Suite-Mates and Suite Caroline – Poke Fun at your Competitors
    We love comments and those who share on social media. 'Kirsten Watson. Time for a little levity in sales lead generation, don’t you think? Especially on the last day of the month! Kinaxis is a very cool Canadian software company in the supply chain space. Really humorous videos that have won many marketing awards. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 28, 2013
    [Media] Big News: Marketing Made Simple TV relaunched today – bigger and better!
    We love to read your comments and appreciate those who share on social media too! 'Marketing Made Simple TV today relaunched – bigger and better than ever! Click to share on Twitter.  Check out the new offerings from Marketing Made Simple TV here. Please RT. link]. Today it is also: World-class video content creator. Please RT. link].
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Media] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    Marketing: Be provocative and make social media systematic. He encourages them to take a stand on the important issues and be provocative, especially with social media and the newer digital channels. He also sees a lot of marketers focused more on the “media” than the “social” in social media. Stay Tune
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [Media] Data-Driven Marketing: 10 Trends for 2013
    Keeping up with the pace of change is made difficult by factors including: Shifts in consumer media consumption outpace shift in spend. Continuous innovation in digital media platforms and formats. Gaps in aligning digital and offline media measurement slowly close. The Maturation and Immaturity of Social Media.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Media] The Go-to Guide to Creating Email Newsletters People Actually Read
    For example, if HubSpot were to send out a newsletter, we could do one solely on social media for business. In it, we could gather together recent blog posts on social media marketing, events that all social media marketers should go to, and maybe even a quiz of the best social media tools you use. That sound good? Right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 1, 2012
    [Media] This is why you must use Twitter
    Through Twitter I have connected to hundreds of inspiring people from around the world but none perhaps as loyal and dedicated as a young man named Muhammad Saad Khan , who is using Twitter and the social web to learn about social media from his home in Karachi, Pakistan. The first tweet I ever received was “It’s 4 a.m.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Media] The New 4 P’s of Marketing
    Because, though the 4 P’s of marketing (Product, Price, Promotion and Place) may still hold true today, a new set of P’s are emerging in this publish-or-perish, social media driven, data hungry marketing environment. Social media and blogs have commingled corporate branding and personal branding in an unprecedented fashion. Publishing.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Media] Inbound Marketing, The Uber List for Outbound Marketers
    Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). It's like candy to a kid.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Media] Inbound Marketing, The Über List for Outbound Marketers
    Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). It's like candy to a kid.
  • PR MEETS MARKETING  |  MONDAY, MARCH 23, 2009
    [Media] What am I doing now and a video thank you
    Earlier this month, I wrote about how I got a new job and the role social media played. Click on the image to play the video. After a quick and busy start, I am happy to announce that I have joined InXpo as the company’s director of marketing. InXpo is a virtual events provider (e.g. Tweet This on Twitter. del.icio.us
  • MARKETING EDGE  |  MONDAY, AUGUST 4, 2008
    [Media] Marketing by the Numbers – Stephen Baker’s The Numerati
    new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. Time 17:53. He is a senior writer with Business Week a regular podcaster along with Heather Green, his colleague at Business Week and writes frequently on Blogspotting.net.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 4, 2014
    [Media] The Sense and Spirituality of Facebook at 10
    In one decade, Facebook has become the largest media entity in history, touching a billion people. In one decade, Facebook has become the largest media entity in history, touching a billion people. 'Today is Facebook’s tenth birthday. What does it mean in our world? Facebook is beautiful and inspiring. can argue either side.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Media] Savvy Week in Review - June 1
    Maybe using LESS social media is the path to online success by @skooloflife via @markwschaefer. If you are parent with kids at home like many of us, you're probably excited and slightly anxious about all of the summer excitemnet and time home from school. Happy weekend, everyone! This post has you covered. Email is important.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Media] A Dozen B2B Marketing Mantras for 2012
    Learn the newest social media techniques and apply them with relentless consistency. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year.  Here is a sampling that might give you some ideas for improvement in the coming year.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Media] B2B Fail: Confessions, Apologies, and Questionable Motives
    Oh gods of marketing, social media, and E-mail forgive me. Chris Reimer of Rizzo Tees and Leslie Hughes of Punch Media have both blogged about similar experiences. In both cases, Chris Ott, Director of Social Media and Technology at Referral Key, responded to their posts either in the comments or via E-mail. Confession.
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [Media] Building Your Content Brand In The Content Marketing Arms Race
    Author: Doug Kessler | Website | Twitter tagged in B2B Marketing , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? Two choices.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [Media] What The Japanese Can Teach Us About First Impressions.
    B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Two Way Conversation 5.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2012
    [Media] What Were the Biggest B2B Marketing Disruptions of 2011?
    Some sense of confidence and coherence began to return to the market in 2010, as practitioners started to acclimatise to the new world, embracing things like social media and marketing automation, but the Euro zone crisis of the autumn has once more thrown things into doubt. ” It was a crazy year, full of ups and down, and big changes.
  • HUBSPOT  |  TUESDAY, MAY 31, 2011
    [Media] Twitter Launches New Follow Button for Websites
    For marketers, it offers an easy way to generate new followers and, ultimately, increase social media reach. People who follow your social media accounts are more likely to engage with your brand, retweet your content , and become fans and evangelists for your company. Why is increasing social media reach important to your business?
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 11, 2010
    [Media] 2010 Industrial Marketing Trends: How Do You Stack Up?
    68% of companies plan to increase spending on social media in 2010. LinkedIn and Facebook are the most popular social media applications currently being used. GlobalSpec is an internationally known portal used by engineers, technical and manufacturing professionals. How do you stack up with these trends?
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [Media] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
    In June, Eloqua published a comprehensive Social Media Playbook featuring a fantastic infographic, titled The Content Grid , that helps marketers visualize who creates content and who consumes it. The Social Media Playbook covers 10 platforms. Joe: Our involvement in various social media channels is still maturing. Stay tuned.
  • MARKETING INTERACTIONS  |  SATURDAY, DECEMBER 17, 2011
    [Media] Is Gaming Your Customers Okay?
    situation that has surfaced recently with several vendors is the offering of prizes for the submission of use-case stories to the vendor or testimonials posted on social media in regards to a product or service provided by the vendor. Are vendors under the assumption that this is a form of earned media? I'm all ears!
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 18, 2010
    [Media] Does 'Being Findable' mean 'Being Everywhere'?
    Does this mean cross-media, low-volume campaign all year long? Social Media (blogs, Twitter, Facebook, LinkedIn). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). ClickInsights: Tips on how B2B marketers should leverage social media. Read on to get their insights. Ardath Albee. ” 4.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 9, 2013
    [Media] How Do You Repurpose Your Content?
    Social Media - Share on Facebook, LinkedIn, Twitter, Google+. Multi-media - Repurpose into a podcast or video. This media has its own benefits in that we all like to listen and look as opposed to read all the time. 'We all work hard developing content and sometimes forget to spend as much time promoting it.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 11, 2010
    [Media] B2B Marketing and Sales Books: What's On Your Summer Reading List?
    David's book is worth reading time and again to be reminded of how the Internet and social media can radically improve your business. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? Maybe you were excited by all of that reading; maybe you weren't. Pick this one up.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Media] Think Outside Your Alumni Database: A Primer on Social Donor Management
    And before social media, alumni directories were the primary way for collecting alumni information and sparking alumni networking groups. According to a report from the Council of Advancement in Support of Education , 90% of higher education and independent schools use social media for their advancement efforts. nonprofit
  • LEAD VIEWS  |  TUESDAY, MAY 29, 2012
    [Media] Should B2B Marketing Be More Visual?
    It proves, once again, the impact of visual media on the human experience. One could argue that the genesis of social media platforms such as Facebook was, simply, social interaction around a photograph. This post is inspired by the success of Instagram. Indeed, one doesn’t even need to be literate. Images must of course be compelling.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Professors Share Observations on the State of B2B Marketing
    Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). As a lifelong B2B marketer, and co-author of The B2B Social Media Book , B2B marketing makes sense to me. Jeffrey L.
  • SYNECORE  |  MONDAY, JULY 8, 2013
    [Media] SMBs Embrace Digital Marketing; Poised for Growth
    According to the study, a website, social media and email for marketing/promotions were used in 87%, 77%, 66% of SMBs’ marketing strategies, respectively. While it seems like the importance of digital marketing – websites, social media, email marketing, SEO, etc. SMBs are practical. SMBs are resourceful. The Takeaway.
  • SYNECORE  |  THURSDAY, NOVEMBER 29, 2012
    [Media] Your Brand's 2013 Content Marketing Plan
    WHAT WE NEED TO DO TO GET THERE: We need to create a 2013 content calendar organized in the following way: Vertically, by a) theme, each of which will be a distinct campaign, and b) every segment of our target audience; Horizontally, by a) stage of the buying cycle (TOFU, MOFU, BOFU), and b) content media to connect with each audience segment.
  • WEBBIQUITY  |  MONDAY, JUNE 17, 2013
    [Media] 31 Spectacular Web Design Guides, Techniques and Resources
    The positively awesome Angie Schottmuller identifies a baker’s dozen barriers to social media engagement on your website, such as requiring account creation or sign-in in order to comment (“Ease up on the form lock down. Free Social Media Icon Sets. 115 Creative and Unique Social Media Icon Sets by EntheosWeb Blog.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 24, 2013
    [Media] How B2B Marketers Can Use Social Proof To Bag More Leads
    Social proof is not a new phenomenon , but with the ascent of Internet marketing and social media, it has become more important. Wisdom of your friends social proof – This has worked throughout history with sales and referrals, but now is seen increasingly in social media. 'Artillery B2B Marketing Blog > The Forward Observer.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Media] 21 Awesome Inbound Marketing Blogs You Should Be Reading
    Now we have content marketing, blogging, SEO , social media , and other ways to attract visitors and leads to our business instead of pushing out unwanted messages to our audience. At the Goal Line offers thoughts and opinions on sales, marketing, social media, digital content, technology, and social business. Happy reading!
  • BUYEROLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Media] Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions
      Just as social media fatigue may be setting in, I am beginning to see signs of content fatigue also.  Image by Will Lion via Flickr.   A key component of understanding buyer behaviors and decisions is gaining a reality check on Buyer Perceived Values (BPV).    It is proving to be a tricky formula. 
  • JUNTA 42  |  FRIDAY, OCTOBER 16, 2009
    [Media] Creating Consistent Content - A Content Marketing Plan
    The following is a guest post courtesy of Russell Sparkman from Fusionspark Media , a new media communications company based in Washington state. I've had the pleasure of working with Russell on a number of projects, most recently their amazingly successful New Media 2012 conference. This is a story about story budgets.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Media] 5 Major Challenges Marketers Face (And How to Solve Them)
    3) Using Social Media to Generate Customers and Revenue. Why It's a Challenge: Social media was once a shiny new toy. But at first, many businesses hardly knew what to do in social media. Our marketing focus has shifted from print media to online media, and we have witnessed the decline of direct mail and cold calling.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 10, 2013
    [Media] What Is Sequential Content, and How Will It Help You Generate More Leads?
    Sequential Content and Social Media. Social media functions is the showcase for sequential content. Sequential content works well with social media because it encourages subscriptions. What is Sequential Content? Sequential content is any type of content that has a chronological structure. How to Create Sequential Content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 23, 2014
    [Media] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    She’s a strategist with a specialty in digital, social media and email marketing. For example ‘ @ DeSheliaSpann @Eloqua Which type of engagement gives the best ROI – PR, web, social media/blogging or events? Discover Engagement - step 2 of the 5 tenets of Modern Marketing. This is extremely important in B2B environments today.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 20, 2011
    [Media] 12 Holiday Gift Ideas for Marketers
    As social media marketing grows in adoption, identifying the right people to market to through all the digital noise can turn even the most ardent social media scrooge into a social media champion. SXSWi is a digital marketer's dream. Photo Credit: Leyla Kuhn. Walter Isaacson’s biography has been a hit and a must-read.
  • HUBSPOT  |  MONDAY, MAY 2, 2011
    [Media] Which Social Networks Should You Be On? [Marketing Cast]
    As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. You don’t need to be on every social network in order to be a social media-savvy business. Which platforms should one be active on? Where Is Your Target Audience? Connect with HubSpot
  • MARKETING INTERACTIONS  |  TUESDAY, MAY 25, 2010
    [Media] Demand Gen Academy for B2B Marketers
    Deploying, Measuring and Optimizing Digital Media - Andrew Gaffney, Matt West. Social Media Strategy for B2B - Jay Baer, Barbra Gago. Genius.com has been facilitating a lot of research into the B2B marketplace to learn more about what's changed for marketers, as well as for buyers. Track: Lead Generation. Track: Lead Management.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 25, 2012
    [Media] Falling in love with Instagram
    I am a busy guy and I don’t have a lot of free time, especially for another bloody social media platform. I get to “meet” the parents, grandparents and kids of my social media friends. But week by week I have been falling in love with Instagram. It is just pure, pressure-free, lovely, creative fun. Ultra personal.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 7, 2012
    [Media] “You Don’t Know What You Don’t Know” The Problem Caused by Insular Thinking
    We love comments and those who share on social media. Insular Thinking hurts lots of companies. While it’s imperative that companies look outside and at other industries for ideas, some companies are insular. For instance there’s a marketing software company in the Midwest we did quite a bit of business with over a year ago.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Media] Will Content Strategy Save Marketing?
    The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Social media is forcing marketers to create more content in order to participate in conversations and drive conversations.&# (D isclosure: Sybase is a subsidiary of my employer  SAP. ).
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 6, 2012
    [Media] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
    ” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Media] The Big Content Marketing Fail: How Much Content Do You Need?
    was active in media, online publishing and digital marketing strategies at that time and didn’t have to think long about the way forward of that small business. It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon).  Hurray. It gets worse.
  • PWB MARKETING BLOG  |  MONDAY, DECEMBER 10, 2012
    [Media] What Can a Business Review Do For You?
    I’ve been working with several clients on their search and social media strategies. Of course one strategy does not fit every client, however I often recommend that clients make sure they have a couple of business reviews posted across the web – On Google Maps, Yelp and of course on social media sites of their choosing.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 9, 2013
    [Media] Summary of this week’s posts from the sales lead generation company Find New Customers
    Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it. 'Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. If you missed any this week, it’s a good chance to catch up. Reasons Why You Need to Check Out Marketing Made Simple TV.
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 24, 2011
    [Media] Study Finds Majority of People Conduct Research Online
    There are other ways to get your business found online, such as through social media, email marketing, traditional display advertising, and more. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. searches. Bing is a distant second at 28%. And Yahoo?
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Media] “Best Story Wins” – Tom Peters
    We love to read your comments and appreciate those who share on social media. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. He’s right when he says that humans are programmed to respond to story and it’s more important than brand. B2B marketing is all about story-telling.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 26, 2011
    [Media] Stop Selling, Start Serving
    A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. But this is not about that guest post – it’s about a blown opportunity by using self-serving language. Jill Konrath of SNAP Selling also talks a lot about self-serving language. ” Excuse me? Self Education
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 10, 2011
    [Media] New “cheat sheets” on B2B demand generation from Find New Customers
    Keys to B2B Social Media Success. B2B demand generation | free cheat sheets. As part of the content marketing strategy at Find New Customers , we are pleased to announce the availability of great bite-sized content on B2B demand generation – available today with no registration needed. Keys to B2B Marketing Success. What do you think?
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 16, 2011
    [Media] Daniel Pink talks about the science of motivation
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Demand Generation | The Surprising Mind of Daniel Pink. love Daniel Pink. He takes things we take for granted – and blows them up! He is a great. Daniel Pink.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Media] What’s the best book on B2B marketing?
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Let’s have some fun. lot of great books by superb authors have been written on B2B marketing – but which is the best? Here’s a chance to speak your mind.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 17, 2011
    [Media] Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Media] Advice for Directors and Managers of Marketing | from top Chief Marketing Officers
    We love comments and those who share on social media. The new white paper with advice from Chief Marketing Officers for Directors and Managers to deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it’s penned by Jeff Ogden of the sales lead generation company Find New Customers. Or click on CMOs Speak.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 31, 2012
    [Media] For the third year in the row, Notre Dame has the #1 undergraduate business school
    We love comments and those who share on social media. The Best Undergraduate B-Schools. For the third consecutive year, Notre Dame’s Mendoza College of Business topped our list of the nation’s best college business programs. Business Week). Jeff holds a degree in Marketing from the University of Notre Dame. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [Media] Laugh and Learn featuring @fearlesscomp – Episode 28 – the State of the Internet
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy, Find New Customers ( [link] ) shares a key marketing lesson using wit and humor.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Media] Need a great speaker for your B2B marketing event?
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Got a big user group meeting or content marketing event coming up? Need a fun and engaging speaker? Hire the Fearless Competitor as your speaker. Click on my face to learn more. Guest appearances
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 21, 2010
    [Media] Simplify and entertain, Mr. B2B seller – a great example
    (editor’s note: Met Kinaxis yesterday at the BtoB Social Media Breakfast and heard their remarkable results. Just the Facts: BtoB Magazine’s inaugural  2010 Social Media Award honors Kinaxis, provider of the on-demand supply chain management service  RapidResponse™ , for their superior use of social media. Sure you do.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Media] B2B marketers are stumbling in the dark
    Assign one person to be the social media learner and another the SEO learner. Neil Warren Bronze Publisher at 2N Media Ltd - ModernSelling.com 1:07PM on 2nd November 2010 Oh bliss - oh joy! 27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil? Why wouldnt we?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 18, 2014
    [Media] All Online Digital Roads Lead to Google Plus
    This is quicksand, mate, stop struggling and just relax into Google’s vision for your media future, both online and off. 11 Easy Social Media Tips and Tricks. 'Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. square meters around you). Rejoice! Rejoice! Enjoy!
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Media] 10 of the Best Web Analytics Guides and Tips of 2013
    Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? 'As the old b-school maxim goes, “you can’t manage what you can’t measure.” Which sources sent the most traffic to your site last month? Which converted at the highest rate?
  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 4, 2011
    [Media] Signs of Sybil in B2B Content Marketing
    This type of disconnect is not new, but it's hitting the spotlight now because marketers have glommed onto that shiny new object - Social Media. As we've begun adapting to the conversational style of social media, we've often done so in a vacuum, without consideration for the other messaging that lives online.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, JUNE 26, 2012
    [Media] Emerging Market Notes
    Major global airlines plan to use mobile apps, social media for better flying experience More. Indian online retailers’ irony: woo customers through mass media, rather than advertise on the Internet itself More. We hope these will help you broaden your thinking about how to target customers in these markets – enjoy!
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Media] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
    New social media tools for B2B marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. Social data and what it means to B2B marketers.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 22, 2012
    [Media] Presidential Debate: What We Can Learn About Marketing
    3) Social Media. The Obama campaign set new standards for social media marketing in 2008. The Obama campaign clearly had a built in social media engagement advantage coming into the race. Both campaigns understand how critical social media marketing is. Social Media: Taking Over This Election. 1) Branding.
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