BLOG MY CALLS | TUESDAY, SEPTEMBER 25, 2012
[Media] The Old Workhorse: Email Marketing
Since May we've conducted 11 email campaigns with 8 different media partners. Most of the blogs on BlogMyCalls and the presentations we give at conferences reveal industry-wide statistics and large trends from industry leaders. This blog will do no such thing. Here's what this blog will do: tell you about our experience. Email vs. Banner Ads.
BLOG MY CALLS | FRIDAY, AUGUST 17, 2012
[Media] Are Webinars Worth It?
These are new leads that hear about the webinars via social media, a guest presenter or our website. It seems like webinars are all the rage right now. Every time I open up my inbox I have 6 invitations to attend webinars about some marketing or sales related topic. Usually I don't open the emails. Our Webinar Experience.So Yes and no.
BIZNOLOGY | MONDAY, OCTOBER 13, 2014
[Media] Increasing engagement in content marketing
And, of course, social media is built on the idea of engagement, so it’s almost hard not to create engagement opportunities, assuming your content is relevant and, yes, engaging …. Here are a few tips on increasing engagement. Ask Questions, Respond to Answers. People love to be heard. Personalize. Test ‘Em.
DIGITAL B2B MARKETING | THURSDAY, AUGUST 23, 2012
[Media] Why Lead Scoring and Personas Need To Be Connected
Observed behavior, including the marketers website, content and email, as well as social media and other observable behavior. It can also include priorities, risk profiles, media usage, role in the purchasing process and numerous other elements and anecdotes. Lead scoring and personas are popular topics in B2B marketing.
BLOG MY CALLS | TUESDAY, APRIL 22, 2014
[Media] Break Yourself of 4 Misguided Marketing Habits
Misguided Habit #4 - Just Posting to Social Media. You post to social media sites because you''re supposed to. Start generating leads via social media. Instead of focusing on posting content on your social media pages, focus on generating leads. 'We all have habits we''d like to break. Maybe you smoke. Break the Habit.
SALES INTELLIGENCE VIEW | THURSDAY, OCTOBER 18, 2012
[Media] New Playbook: Lead Qualification with Sales Intelligence
As technology and social media continue to disrupt traditional sales methodologies, many companies fall behind in their business strategies – and their sales results show it. 60% of decision makers use social media, so what do your sales reps do to get in front of them on social media? Download the Playbook!
TOMORROW PEOPLE | THURSDAY, FEBRUARY 9, 2012
[Media] 10 Signs Something is Missing from your Marketing Strategy
Here are ten signs there’s something missing from your marketing strategy : You’re failing to consistently attract new prospects and visitors to your website or to engage people in your social media networks. Is your marketing strategy missing something crucial? People don’t recognise you as an expert in your industry.
TOMORROW PEOPLE | FRIDAY, JANUARY 6, 2012
[Media] Why your Business needs a Marketing Holiday
It’s all about staying connected across all the different social media channels. Are you planning ahead for your holidays in 2012? Wondering whether to make it a city break – or to head somewhere hot? But have you ever wondered whether your business could also do with a holiday in 2012? Business marketing in 2012 is just the same.
INBLURBS | FRIDAY, MARCH 8, 2013
[Media] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
Content and social media have become successful ways to get attention from future buyers. Participate in industry related social media groups and forums. Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
B2B IDEAS @ WORK | MONDAY, NOVEMBER 29, 2010
[Media] B2B Marketing Events Around The World - Dec 2010
December 2-6, 2nd Annual Social Fresh Cruise New Orleans, Louisiana: Cruise the Caribbean for four days with 90 other social media leaders and influencers. December 9, L2 Washington, DC: An all-day intensive clinic addressing the opportunities, challenges and underpinnings of social media. December 16, BMA Atlanta Holiday Social.
HUBSPOT | TUESDAY, MAY 31, 2011
[Media] Twitter Launches New Follow Button for Websites
For marketers, it offers an easy way to generate new followers and, ultimately, increase social media reach. People who follow your social media accounts are more likely to engage with your brand, retweet your content , and become fans and evangelists for your company. Why is increasing social media reach important to your business?
ENGAGE | SUNDAY, JANUARY 20, 2013
[Media] Long Live Long Reads
The web was born to computer programmers and only later adopted by the media, making for awkward childhood. BuzzFeed is already synonymous with new media and they are embracing long form journalism. Technology website The Verge is another example of a new media company relying on long reads to appeal to readers. Read on. Wrong.
HUBSPOT | THURSDAY, FEBRUARY 27, 2014
[Media] Think Outside Your Alumni Database: A Primer on Social Donor Management
And before social media, alumni directories were the primary way for collecting alumni information and sparking alumni networking groups. According to a report from the Council of Advancement in Support of Education , 90% of higher education and independent schools use social media for their advancement efforts. nonprofit
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 1, 2012
[Media] This is why you must use Twitter
Through Twitter I have connected to hundreds of inspiring people from around the world but none perhaps as loyal and dedicated as a young man named Muhammad Saad Khan , who is using Twitter and the social web to learn about social media from his home in Karachi, Pakistan. The first tweet I ever received was “It’s 4 a.m.”
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 9, 2012
[Media] Sales Prospecting Perspective Weekly Recap - Week of November 5, 2012
Laney provides three reasons why outbound campaigns can have more of an impact when trying to increase attendance than just utilizing email and social media outlets. It still amazes me at the uphill battle social media is fighting when trying to be included in the lead generation funnel. Now, on to this week's recap.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 15, 2013
[Media] Why CMO’s Need To Be More Involved in Ecommerce
Other types include customer relationship management (CRM) data and social media data. User-generated content, like ratings, reviews or social media feedback, also aids and influences purchasing decisions. If the $42.3 But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger.
NUSPARK | MONDAY, OCTOBER 31, 2011
[Media] Video Blog 1: An Introduction to the B2b Buying Funnel
For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation topics. Well, I’ve decided to start shooting some occasional video blogs. The first one is considered a pilot, as I need to tweak some things for the next one, especially the intro.
WEBBIQUITY | MONDAY, JUNE 17, 2013
[Media] 31 Spectacular Web Design Guides, Techniques and Resources
The positively awesome Angie Schottmuller identifies a baker’s dozen barriers to social media engagement on your website, such as requiring account creation or sign-in in order to comment (“Ease up on the form lock down. Free Social Media Icon Sets. 115 Creative and Unique Social Media Icon Sets by EntheosWeb Blog.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 3, 2012
[Media] What Were the Biggest B2B Marketing Disruptions of 2011?
Some sense of confidence and coherence began to return to the market in 2010, as practitioners started to acclimatise to the new world, embracing things like social media and marketing automation, but the Euro zone crisis of the autumn has once more thrown things into doubt. ” It was a crazy year, full of ups and down, and big changes.
EMAGAZINE B2B BLOG | THURSDAY, AUGUST 15, 2013
[Media] Choosing the right video host for you
If you’re serious about using online videos for marketing, Brightcove (starting at $99/month) provides a wealth of tools that make it easy to manage and promote videos, including different options for players and social media sharing. Pros: Good quality, excellent social media integration, many options. YouTube. Vimeo. Brightcove.
FEARLESS COMPETITOR | WEDNESDAY, JULY 31, 2013
[Media] Check out Suite-Mates and Suite Caroline – Poke Fun at your Competitors
We love comments and those who share on social media. 'Kirsten Watson. Time for a little levity in sales lead generation, don’t you think? Especially on the last day of the month! Kinaxis is a very cool Canadian software company in the supply chain space. Really humorous videos that have won many marketing awards. What do you think?
FEARLESS COMPETITOR | TUESDAY, MAY 28, 2013
[Media] Big News: Marketing Made Simple TV relaunched today – bigger and better!
We love to read your comments and appreciate those who share on social media too! 'Marketing Made Simple TV today relaunched – bigger and better than ever! Click to share on Twitter. Check out the new offerings from Marketing Made Simple TV here. Please RT. link]. Today it is also: World-class video content creator. Please RT. link].
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 25, 2012
[Media] Falling in love with Instagram
I am a busy guy and I don’t have a lot of free time, especially for another bloody social media platform. I get to “meet” the parents, grandparents and kids of my social media friends. But week by week I have been falling in love with Instagram. It is just pure, pressure-free, lovely, creative fun. Ultra personal.
SALES INTELLIGENCE VIEW | THURSDAY, JUNE 9, 2011
[Media] Social Selling in the Enterprise
Leveraging social media and online communities to drive revenue works. Social media is more than a tool for marketing people and it’s being well established that every department across the enterprise can leverage social media for everything from prospecting, opportunity management and customer retention. Sales 2.0
HUBSPOT | THURSDAY, AUGUST 18, 2011
[Media] 21 Awesome Inbound Marketing Blogs You Should Be Reading
Now we have content marketing, blogging, SEO , social media , and other ways to attract visitors and leads to our business instead of pushing out unwanted messages to our audience. At the Goal Line offers thoughts and opinions on sales, marketing, social media, digital content, technology, and social business. Happy reading!
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 27, 2011
[Media] The New 4 P’s of Marketing
Because, though the 4 P’s of marketing (Product, Price, Promotion and Place) may still hold true today, a new set of P’s are emerging in this publish-or-perish, social media driven, data hungry marketing environment. Social media and blogs have commingled corporate branding and personal branding in an unprecedented fashion. Publishing.
BLOG MY CALLS | TUESDAY, NOVEMBER 26, 2013
[Media] Why Do So Many Marketers Fail at Content Marketing?
Or, they start sharing stuff on social media because they''re supposed to. Every blog post, video, social media update, and even landing page edit require approval. 'I don''t know about you, but it seems like I read another article about content marketing every 4.7 seconds. I''m sick of reading them. Content marketing is all the rage.
SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 17, 2009
[Media] Inbound Marketing, The Uber List for Outbound Marketers
Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). It's like candy to a kid.
SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 17, 2009
[Media] Inbound Marketing, The Über List for Outbound Marketers
Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). It's like candy to a kid.
PR MEETS MARKETING | MONDAY, MARCH 23, 2009
[Media] What am I doing now and a video thank you
Earlier this month, I wrote about how I got a new job and the role social media played. Click on the image to play the video. After a quick and busy start, I am happy to announce that I have joined InXpo as the company’s director of marketing. InXpo is a virtual events provider (e.g. Tweet This on Twitter. del.icio.us
MARKETING EDGE | MONDAY, AUGUST 4, 2008
[Media] Marketing by the Numbers â€“ Stephen Bakerâ€™s The Numerati
new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. Time 17:53. He is a senior writer with Business Week a regular podcaster along with Heather Green, his colleague at Business Week and writes frequently on Blogspotting.net.
THE FORWARD OBSERVER | TUESDAY, DECEMBER 24, 2013
[Media] How B2B Marketers Can Use Social Proof To Bag More Leads
Social proof is not a new phenomenon , but with the ascent of Internet marketing and social media, it has become more important. Wisdom of your friends social proof – This has worked throughout history with sales and referrals, but now is seen increasingly in social media. 'Artillery B2B Marketing Blog > The Forward Observer.
HUBSPOT | MONDAY, MAY 2, 2011
[Media] Which Social Networks Should You Be On? [Marketing Cast]
As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. You don’t need to be on every social network in order to be a social media-savvy business. Which platforms should one be active on? Where Is Your Target Audience? Connect with HubSpot
B2B MARKETING INSIDER | THURSDAY, JUNE 9, 2011
[Media] Will Content Strategy Save Marketing?
The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Social media is forcing marketers to create more content in order to participate in conversations and drive conversations. (D isclosure: Sybase is a subsidiary of my employer SAP. ).
BLOG MY CALLS | WEDNESDAY, APRIL 30, 2014
[Media] The Google+ Obituary
Some of the articles argue that Google+ will continue as the basis for other Google platforms but won''t have any real social media presence. It means that while Google+ is a dead social media platform, it is still a VERY relavant SEO tool. Based on that and poor Google+ user growth, a few ominous headlines emerged. What is Authorship?
SAVVY B2B MARKETING | FRIDAY, JUNE 1, 2012
[Media] Savvy Week in Review - June 1
Maybe using LESS social media is the path to online success by @skooloflife via @markwschaefer. If you are parent with kids at home like many of us, you're probably excited and slightly anxious about all of the summer excitemnet and time home from school. Happy weekend, everyone! This post has you covered. Email is important.
GREAT B2B MARKETING | TUESDAY, JANUARY 3, 2012
[Media] A Dozen B2B Marketing Mantras for 2012
Learn the newest social media techniques and apply them with relentless consistency. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. Here is a sampling that might give you some ideas for improvement in the coming year.
SAVVY B2B MARKETING | THURSDAY, JUNE 2, 2011
[Media] B2B Fail: Confessions, Apologies, and Questionable Motives
Oh gods of marketing, social media, and E-mail forgive me. Chris Reimer of Rizzo Tees and Leslie Hughes of Punch Media have both blogged about similar experiences. In both cases, Chris Ott, Director of Social Media and Technology at Referral Key, responded to their posts either in the comments or via E-mail. Confession.
THE FORWARD OBSERVER | FRIDAY, OCTOBER 4, 2013
[Media] Why B2B Email Marketing Is Sexy (And It Knows It)
And compared to other, newer marketing tactics like social media and viral videos (like this one of the above pictured Spandy Andy ), it just doesn''t seem quite as sexy. Email actually predates the popular Internet era and social media. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect. Not as sexy.
SOCIAL MEDIA B2B | MONDAY, SEPTEMBER 15, 2014
[Media] Professors Share Observations on the State of B2B Marketing
Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). As a lifelong B2B marketer, and co-author of The B2B Social Media Book , B2B marketing makes sense to me. Jeffrey L.
B2BBLOGGERS | SUNDAY, MAY 9, 2010
[Media] Building Your Content Brand In The Content Marketing Arms Race
Author: Doug Kessler | Website | Twitter tagged in B2B Marketing , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? Two choices.
B2BBLOGGERS | WEDNESDAY, JULY 28, 2010
[Media] What The Japanese Can Teach Us About First Impressions.
B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Two Way Conversation 5.
HUBSPOT | TUESDAY, NOVEMBER 13, 2012
[Media] 5 Major Challenges Marketers Face (And How to Solve Them)
3) Using Social Media to Generate Customers and Revenue. Why It's a Challenge: Social media was once a shiny new toy. But at first, many businesses hardly knew what to do in social media. Our marketing focus has shifted from print media to online media, and we have witnessed the decline of direct mail and cold calling.
THE POINT | MONDAY, SEPTEMBER 20, 2010
[Media] Q4 Marketing Budget: 4 Key Areas to Consider
blog should be the centerpiece of your social media strategy. Spend more on content and less on media. If you decrease your media spend and invest those same dollars in a new white paper, or analyst report, or industry survey, or podcast – you name it – it’s highly likely you’ll end up reaping a greater reward. Sound familiar?
SAVVY B2B MARKETING | THURSDAY, AUGUST 5, 2010
[Media] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
In June, Eloqua published a comprehensive Social Media Playbook featuring a fantastic infographic, titled The Content Grid , that helps marketers visualize who creates content and who consumes it. The Social Media Playbook covers 10 platforms. Joe: Our involvement in various social media channels is still maturing. Stay tuned.
MARKETING INTERACTIONS | SATURDAY, DECEMBER 17, 2011
[Media] Is Gaming Your Customers Okay?
situation that has surfaced recently with several vendors is the offering of prizes for the submission of use-case stories to the vendor or testimonials posted on social media in regards to a product or service provided by the vendor. Are vendors under the assumption that this is a form of earned media? I'm all ears!
CONNECT THE DOCS | THURSDAY, FEBRUARY 18, 2010
[Media] Does 'Being Findable' mean 'Being Everywhere'?
Does this mean cross-media, low-volume campaign all year long? Social Media (blogs, Twitter, Facebook, LinkedIn). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). ClickInsights: Tips on how B2B marketers should leverage social media. Read on to get their insights. Ardath Albee. ” 4.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 23, 2014
[Media] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
She’s a strategist with a specialty in digital, social media and email marketing. For example ‘ @ DeSheliaSpann @Eloqua Which type of engagement gives the best ROI – PR, web, social media/blogging or events? Discover Engagement - step 2 of the 5 tenets of Modern Marketing. This is extremely important in B2B environments today.
SMASHMOUTH MARKETING | FRIDAY, JUNE 11, 2010
[Media] B2B Marketing and Sales Books: What's On Your Summer Reading List?
David's book is worth reading time and again to be reminded of how the Internet and social media can radically improve your business. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? Maybe you were excited by all of that reading; maybe you weren't. Pick this one up.
BLUE FOCUS MARKETING | SUNDAY, DECEMBER 15, 2013
[Media] Float Like a Butterfly, Sting Like @GaryVee – How to Pack Some Punch Into Your Marketing Strategy #SocBiz
As Vayner Media (@ VaynerMedia ) co-founder Gary Vaynerchuck (@ GaryVee ) explains in his new book Jab, Jab, Jab, Right Hook : How to Tell Your Story in a Noisy Social World , the business world in general and marketers in particular have long since adopted the lingo of the boxing world. Build the foundation of the story. Don’t believe it?
LEAD VIEWS | TUESDAY, MAY 29, 2012
[Media] Should B2B Marketing Be More Visual?
It proves, once again, the impact of visual media on the human experience. One could argue that the genesis of social media platforms such as Facebook was, simply, social interaction around a photograph. This post is inspired by the success of Instagram. Indeed, one doesn’t even need to be literate. Images must of course be compelling.
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 22, 2011
[Media] Content Strategy Visualized – The Blog Tree Sprouts New Growth
No paid media required here. Column Five Media. News/Commentary: Social Media B2B. Likeable Media Blog. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. link]. link].
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 20, 2011
[Media] 12 Holiday Gift Ideas for Marketers
As social media marketing grows in adoption, identifying the right people to market to through all the digital noise can turn even the most ardent social media scrooge into a social media champion. SXSWi is a digital marketer's dream. Photo Credit: Leyla Kuhn. Walter Isaacson’s biography has been a hit and a must-read.
SYNECORE | MONDAY, JULY 8, 2013
[Media] SMBs Embrace Digital Marketing; Poised for Growth
According to the study, a website, social media and email for marketing/promotions were used in 87%, 77%, 66% of SMBs’ marketing strategies, respectively. While it seems like the importance of digital marketing – websites, social media, email marketing, SEO, etc. SMBs are practical. SMBs are resourceful. The Takeaway.
SYNECORE | THURSDAY, NOVEMBER 29, 2012
[Media] Your Brand's 2013 Content Marketing Plan
WHAT WE NEED TO DO TO GET THERE: We need to create a 2013 content calendar organized in the following way: Vertically, by a) theme, each of which will be a distinct campaign, and b) every segment of our target audience; Horizontally, by a) stage of the buying cycle (TOFU, MOFU, BOFU), and b) content media to connect with each audience segment.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 4, 2014
[Media] Everyone Hates Comment Spam, So Why Are We Drowning In it?
As an alternative to on-site comments, you could encourage people to comment on your posts via social media. Be aware, however, that a Mashable study found that social media spam increased 355% in the first half of 2013 , and continues to rise, so relying on social won’t entirely protect you from spammers. So… No Comments Then?
JUNTA 42 | FRIDAY, OCTOBER 16, 2009
[Media] Creating Consistent Content - A Content Marketing Plan
The following is a guest post courtesy of Russell Sparkman from Fusionspark Media , a new media communications company based in Washington state. I've had the pleasure of working with Russell on a number of projects, most recently their amazingly successful New Media 2012 conference. This is a story about story budgets.
WEBBIQUITY | MONDAY, DECEMBER 30, 2013
[Media] 10 of the Best Web Analytics Guides and Tips of 2013
Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? 'As the old b-school maxim goes, “you can’t manage what you can’t measure.” Which sources sent the most traffic to your site last month? Which converted at the highest rate?
HUBSPOT | MONDAY, AUGUST 9, 2010
[Media] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. Another great use of social media is for professional networking. Ways Social Media Helps With Business Networking. Author: Chris Garrett on chrisg.com.
WWW.BRAINSHARK.COM | FRIDAY, NOVEMBER 8, 2013
[Media] 3 REALLY Simple Ways to Use Video for Social Selling
Its just the savvy use of social media to connect with people, showcase your expertise and create fresh opportunities.” like this quote because it really captures the essence of how social media works as a selling tool – in that it’s just another tool. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE.
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 10, 2013
[Media] What Is Sequential Content, and How Will It Help You Generate More Leads?
Sequential Content and Social Media. Social media functions is the showcase for sequential content. Sequential content works well with social media because it encourages subscriptions. What is Sequential Content? Sequential content is any type of content that has a chronological structure. How to Create Sequential Content.
MARKETING INTERACTIONS | TUESDAY, MAY 25, 2010
[Media] Demand Gen Academy for B2B Marketers
Deploying, Measuring and Optimizing Digital Media - Andrew Gaffney, Matt West. Social Media Strategy for B2B - Jay Baer, Barbra Gago. Genius.com has been facilitating a lot of research into the B2B marketplace to learn more about what's changed for marketers, as well as for buyers. Track: Lead Generation. Track: Lead Management.
THE POINT | MONDAY, JULY 1, 2013
[Media] How to Target a Non-Technical Audience Using Content Syndication
As you’ve already discovered, there are precious few media properties that both offer PPL programs AND are editorially focused on those disciplines. Again, not all media properties offer custom filters, and if they do, you’ll pay $10+ additional per lead for the privilege. However, it can be done. Good luck!”
FEARLESS COMPETITOR | WEDNESDAY, MARCH 7, 2012
[Media] “You Don’t Know What You Don’t Know” The Problem Caused by Insular Thinking
We love comments and those who share on social media. Insular Thinking hurts lots of companies. While it’s imperative that companies look outside and at other industries for ideas, some companies are insular. For instance there’s a marketing software company in the Midwest we did quite a bit of business with over a year ago.
B2B MARKETING TRACTION | TUESDAY, NOVEMBER 6, 2012
[Media] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.
CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
[Media] The Big Content Marketing Fail: How Much Content Do You Need?
was active in media, online publishing and digital marketing strategies at that time and didn’t have to think long about the way forward of that small business. It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon). Hurray. It gets worse.
PWB MARKETING BLOG | MONDAY, DECEMBER 10, 2012
[Media] What Can a Business Review Do For You?
I’ve been working with several clients on their search and social media strategies. Of course one strategy does not fit every client, however I often recommend that clients make sure they have a couple of business reviews posted across the web – On Google Maps, Yelp and of course on social media sites of their choosing.
FEARLESS COMPETITOR | SATURDAY, MARCH 9, 2013
[Media] Summary of this week’s posts from the sales lead generation company Find New Customers
Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it. 'Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. If you missed any this week, it’s a good chance to catch up. Reasons Why You Need to Check Out Marketing Made Simple TV.
PWB MARKETING BLOG | FRIDAY, JUNE 24, 2011
[Media] Study Finds Majority of People Conduct Research Online
There are other ways to get your business found online, such as through social media, email marketing, traditional display advertising, and more. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. searches. Bing is a distant second at 28%. And Yahoo?
FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
[Media] “Best Story Wins” – Tom Peters
We love to read your comments and appreciate those who share on social media. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. He’s right when he says that humans are programmed to respond to story and it’s more important than brand. B2B marketing is all about story-telling.
FEARLESS COMPETITOR | MONDAY, DECEMBER 26, 2011
[Media] Stop Selling, Start Serving
A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. But this is not about that guest post – it’s about a blown opportunity by using self-serving language. Jill Konrath of SNAP Selling also talks a lot about self-serving language. ” Excuse me? Self Education
FEARLESS COMPETITOR | MONDAY, OCTOBER 10, 2011
[Media] New “cheat sheets” on B2B demand generation from Find New Customers
Keys to B2B Social Media Success. B2B demand generation | free cheat sheets. As part of the content marketing strategy at Find New Customers , we are pleased to announce the availability of great bite-sized content on B2B demand generation – available today with no registration needed. Keys to B2B Marketing Success. What do you think?
FEARLESS COMPETITOR | SATURDAY, JULY 16, 2011
[Media] Daniel Pink talks about the science of motivation
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Demand Generation | The Surprising Mind of Daniel Pink. love Daniel Pink. He takes things we take for granted – and blows them up! He is a great. Daniel Pink.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
[Media] What’s the best book on B2B marketing?
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Let’s have some fun. lot of great books by superb authors have been written on B2B marketing – but which is the best? Here’s a chance to speak your mind.
FEARLESS COMPETITOR | FRIDAY, JUNE 17, 2011
[Media] Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor.
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
[Media] Advice for Directors and Managers of Marketing | from top Chief Marketing Officers
We love comments and those who share on social media. The new white paper with advice from Chief Marketing Officers for Directors and Managers to deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it’s penned by Jeff Ogden of the sales lead generation company Find New Customers. Or click on CMOs Speak.
FEARLESS COMPETITOR | SATURDAY, MARCH 31, 2012
[Media] For the third year in the row, Notre Dame has the #1 undergraduate business school
We love comments and those who share on social media. The Best Undergraduate B-Schools. For the third consecutive year, Notre Dame’s Mendoza College of Business topped our list of the nation’s best college business programs. Business Week). Jeff holds a degree in Marketing from the University of Notre Dame. What do you think?
FEARLESS COMPETITOR | FRIDAY, MAY 27, 2011
[Media] Laugh and Learn featuring @fearlesscomp – Episode 28 – the State of the Internet
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy, Find New Customers ( [link] ) shares a key marketing lesson using wit and humor.
FEARLESS COMPETITOR | WEDNESDAY, MAY 25, 2011
[Media] Need a great speaker for your B2B marketing event?
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Got a big user group meeting or content marketing event coming up? Need a fun and engaging speaker? Hire the Fearless Competitor as your speaker. Click on my face to learn more. Guest appearances
FEARLESS COMPETITOR | FRIDAY, MAY 21, 2010
[Media] Simplify and entertain, Mr. B2B seller – a great example
(editor’s note: Met Kinaxis yesterday at the BtoB Social Media Breakfast and heard their remarkable results. Just the Facts: BtoB Magazine’s inaugural 2010 Social Media Award honors Kinaxis, provider of the on-demand supply chain management service RapidResponse™ , for their superior use of social media. Sure you do.
DELICIOUS B2BMARKETING | TUESDAY, NOVEMBER 2, 2010
[Media] B2B marketers are stumbling in the dark
Assign one person to be the social media learner and another the SEO learner. Neil Warren Bronze Publisher at 2N Media Ltd - ModernSelling.com 1:07PM on 2nd November 2010 Oh bliss - oh joy! 27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil? Why wouldnt we?
BIZNOLOGY | TUESDAY, FEBRUARY 18, 2014
[Media] All Online Digital Roads Lead to Google Plus
This is quicksand, mate, stop struggling and just relax into Google’s vision for your media future, both online and off. 11 Easy Social Media Tips and Tricks. 'Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. square meters around you). Rejoice! Rejoice! Enjoy!
MARKETING INTERACTIONS | TUESDAY, JANUARY 4, 2011
[Media] Signs of Sybil in B2B Content Marketing
This type of disconnect is not new, but it's hitting the spotlight now because marketers have glommed onto that shiny new object - Social Media. As we've begun adapting to the conversational style of social media, we've often done so in a vacuum, without consideration for the other messaging that lives online.
MARKETING LEADERSHIP COUNCIL | TUESDAY, JUNE 26, 2012
[Media] Emerging Market Notes
Major global airlines plan to use mobile apps, social media for better flying experience More. Indian online retailers’ irony: woo customers through mass media, rather than advertise on the Internet itself More. We hope these will help you broaden your thinking about how to target customers in these markets – enjoy!
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 24, 2012
[Media] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
New social media tools for B2B marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. Social data and what it means to B2B marketers.
VIEWPOINT | TUESDAY, OCTOBER 30, 2012
[Media] Successful Content Marketing Plans Do 1 Thing Really Well
Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Today's guest blogger is Jeff Molander. Successful Content Marketing Creates Response. Inbound leads don't “just happen.”.
SAZBEAN | MONDAY, SEPTEMBER 12, 2011
[Media] Hard Learned Lessons about Advertising and Small Business
Media salespeople always want to sell long-term contracts. Gauge the Appropriateness of the Media. The clinic tried each of these approaches for a year or more before they disappeared from both media. Look back at previous advertisers and see what they did; it’s an indication of how well the media worked for them.
HUBSPOT | TUESDAY, AUGUST 23, 2011
[Media] Facebook Copies Google+ Sharing, And It Doesn't Matter
In the next 24 hours, you are likely to come across way too many headlines discussing the battle between Google+ and Facebook around social media sharing. Today, we should create the equivalent for social media: "It's about search, stupid." It Doesn't Matter! All of these articles will miss the point. It's About Search, Stupid.
INBLURBS | TUESDAY, NOVEMBER 30, 2010
[Media] Use Twitter effectively for your business
This is a perfect social media platform that can help you brilliantly in blog promotion and your small business marketing. You only need some tips to effectively use this superb social media for your business. Twitter is a social media micro blogging tool that can effectively help you to build your brand in no time at all.
B2B MARKETING BLOG | MONDAY, JUNE 8, 2009
[Media] Creating an Online Newsroom
Today’s online newsroom can be a high-value, low-cost springboard to media coverage. For example, journalists will need media contacts, news releases, images, etc. Offer direct contact information so journalists can reach your media contact ASAP. Specialized media kits for specific trade shows/events. Steps. Awards.
B2B MARKETING INSIDER | TUESDAY, APRIL 24, 2012
[Media] Content Strategy Ain’t Just For Large Companies
But with the rise of internet connectivity, mobile access and social media, content development and delivery has become affordable for even the smallest company. Because of web and mobile access and the rise of social media, small companies truly can compete with larger companies. The answer is yes and no. Write a blog post.
B2B MARKETING TRACTION | FRIDAY, JANUARY 3, 2014
[Media] 4 Winning Tactics to Put in Your Marketing Plan
Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. 'Happy New Year! Marketing continues to change at lightening speed. Substance is king. SEO Is dead.
B2B LEAD GENERATION BLOG | WEDNESDAY, NOVEMBER 23, 2011
[Media] Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part 2
That objective is best accomplished through a community effort via social media. Tweet In my post earlier this week , I outlined the challenge presented by SiriusDecisions’ Demand Waterfall taxonomy, specifically with the phrase “Marketing-Qualified Leads” (MQLs). Another problematic phrase is “sales-accepted leads.”. This is a yes/no answer.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JUNE 17, 2010
[Media] OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda
What’s your Social Media diet? By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. Tweet This! Share this on Facebook. Share this on Linkedin.
B2B LEAD GENERATION BLOG | TUESDAY, MAY 11, 2010
[Media] 100 Tips for Trade Show Lead Generation
Use social media to reach more attendees 32. Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. The following is a sampling of Thimmesch's tips that I though were useful: 4. Don't stop the dialog.
SAZBEAN | FRIDAY, JULY 23, 2010
[Media] No Content = No Keywords
Great Partner to Social Media. Connecting with customers via social media is so vital to any business these days. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
CONNECT THE DOCS | MONDAY, FEBRUARY 8, 2010
[Media] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
Increasing buyer access to information from social media, buyer communities, online research and more. Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. What actions should marketers take in 2010?" Rebel Brown.
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 11, 2010
[Media] 2010 Industrial Marketing Trends: How Do You Stack Up?
68% of companies plan to increase spending on social media in 2010. LinkedIn and Facebook are the most popular social media applications currently being used. GlobalSpec is an internationally known portal used by engineers, technical and manufacturing professionals. How do you stack up with these trends?
PR MEETS MARKETING | TUESDAY, DECEMBER 15, 2009
[Media] PR Freelancers versus PR Agencies: Five Points to Consider
With a PR agency, it can be difficult to know who is truly pitching your business to the media – the seasoned account manager or the fresh-on-the-job account coordinator. Four years ago this month, I left the agency side to move in-house. If you decide to bring in outside PR help, here are five points to consider: Administration.
VOLACCI | TUESDAY, SEPTEMBER 3, 2013
[Media] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
Extra social media promotion creates more value to search engines. This past month has seen a huge debate about whether or not interactions on Google+ are a cause of better search rankings, or merely a correlation, but nobody disputes that search engines reward social media links to a piece of content. 'Remember when Michael J.