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  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Media] Savvy Week in Review: June 24
    10 Big Brand Lessons from the Corporate Social Media Summit by @rohitbhargava. Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy! Blogging Like a Big Baby by @markwschaefer. Sometimes it's best not to know everything.
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Media] The Danger of Assuming Context in Responsive Web Design
    'Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. Very often I see designers creating responsive websites that utilize media query technology to cut down on content once the site reaches a certain size. In reality, mobile-first design is all about content. Right? Ta da!
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 13, 2012
    [Media] When in Doubt – Start Marketing
    Where to Find B2B Sales Leads Where to Find B2B Leads Social Media Marketing Lack of time. One of the best is social media. For ideas in this area, read my recent blog post, Social Media – Can It Be Used to Generate Leads and Revenue? One of General George Patton’s guiding principles was, “When in doubt, attack.” Right? Wrong.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Media] Why Your Personal Brand Represents Your Career Insurance
    This is why everyone needs to be active on social media and, ideally, to have a blog which demonstrates your expertise – like Fearless Competitor. Share on social media. We love to read your comments and appreciate those who share our blog posts on social media. Undoubtedly it would be shocking and scary. Paul Dunay.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Media] 8 Things I Wish I Knew Before I Started Blogging
    You need social media marketing skills to promote your content. These are things that might be fair game if you were writing for a media publication but are off-limits to company writers. 'Trying something new for the first time can elicit a whole range of emotions. there''s always that element of the unknown. And that''s okay!
  • B2B VOICES  |  WEDNESDAY, MARCH 31, 2010
    [Media] Show me the CNNMoney!
    After all, they’re running a business and we need to help them do that — whether that’s driving revenue or building our reputation ( Shannon Paul has a great post on this topic Social Media and the C-Level ). mentioned why getting internal buy-in for social media is important last year. Who are you using?
  • E-STORM  |  TUESDAY, FEBRUARY 14, 2012
    [Media] How Display Advertising Can Boost Your Online Marketing Campaign
    In my recent posts I have written quite a bit about how to refine your Display advertising media tactics including how to reach your target audience through various Display targeting or what IAB approved Display units are most efficient for what objective. Even though it is already 2012 and the latest research shows that over [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 11, 2010
    [Media] Facebook Advertising for Dummies (Wiley)
    Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. Whether you’re on the Facebook  home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [Media] 7 Examples of Brands That Pop on Pinterest
    Sure, Oreck may be a more boring, industrial-type product (not a brand you would typically think of following on a social media site), but then again, you haven’t see how clean its floors are. Mashable is the largest independent news source dedicated to covering digital culture, social media, and technology. Chobani. Oreck.
  • SMASHMOUTH MARKETING  |  MONDAY, JULY 19, 2010
    [Media] B2B Demand Gen Week in Review July 12.16
    To read more about this, check out SEO/Blogging/Twitter guru Lisa Barone of internet marketing company Outspoken Media. The originality of this type of content marketing is refreshing. Not too long ago Old Spice was a brand that was largely forgotten or something that was worn by your father. What did we miss?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 15, 2005
    [Media] B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Whats a lead generation dashboard?
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 5, 2010
    [Media] Have You Started a Company Blog? Maybe You Should.
    How Do You Measure Social Media Success? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. Maybe You Should. Maybe you’re missing an opportunity.
  • LEADER NETWORKS  |  THURSDAY, JULY 26, 2012
    [Media] Nearly 80% of People Participate In Online Community to Help Others
    We then poked around a bit to learn how, if at all people's use of social media channels varied by relationship. One of the most common questions people ask me is why do people participate in online communities. Go figure. On to the data. Only 13% report spending the most time online with their family. Fantastic news!
  • HUBSPOT  |  MONDAY, AUGUST 9, 2010
    [Media] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
    Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. Another great use of social media is for professional networking. Ways Social Media Helps With Business Networking. Author: Chris Garrett on chrisg.com.
  • CK'S B2B BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Media] Video Interview: Mobile Marketing At The PPAI Expo
    B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. While leading two mobile marketing sessions at the 2012 PPAI Expo  in Las Vegas on January 2nd and January 3rd, I did a quick 2-minute video interview on mobile and its tremendous impact upon the promotional products industry. B2B Mobile Marketing
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2011
    [Media] Weekly Wrap Up - September 23rd
    Check this post from Jon Buscall of Jontus Media for some great tips on how to turn things around with the strategic use of an email newsletter. Social Media Longevity: Twitter or Facebook? Three Reasons Social Media Marketing Favors Small Businesses by @markwschaefer. For those of you in the norther hemisphere, welcome to fall.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 7, 2009
    [Media] Social Marketing FAIL - How not to use Twitter
    If you are going to foray into social media you need to be prepared to follow-up, follow-through and check your account religiously. Have you had any remarkable (good or bad) marketing experiences with social media? The other day I received an auto-follow message from someone I had "followed back" on Twitter. His response?
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Media] How to Painlessly Transition Your Company to Inbound Marketing
    Connect Your Commercials with a Social Media Campaign. If you work for an organization that uses commercials to advertise their business, ask if you can get social media in on the action just a little bit. anything that can help unify the messaging from your commercial and the content you're publishing to social media.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Media] Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi
    Online content drives search engine rankings and social media. At CMI, we try to develop research that makes sense, including this Content Marketing Benchmarks study (annual), as well as partner studies like this social media usage study. Bloggers and media companies love compelling, original research. Joe Pulizzi. _. Online.
  • BIZNOLOGY  |  MONDAY, MARCH 25, 2013
    [Media] 12 myths vs. reality on Search Engine Optimization (SEO)
    SOCIAL MEDIA HAS NOTHING TO DO WITH SEO: Social media has everything to do with SEO. Photo credit: Wikipedia. few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. also)–and is growing too.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Media] 10 Fascinating and Festive Holiday Infographics
    The Value of Social Media in Gift Selection. Next time you say, "We don't need social media ," take a look at this infographic from MrYouth.com. Two-thirds of respondents said they made a purchase based on an interaction via social media with recommendations leading to a purchase. It's that time of year again.
  • MARKETING INTERACTIONS  |  TUESDAY, MAY 25, 2010
    [Media] Demand Gen Academy for B2B Marketers
    Deploying, Measuring and Optimizing Digital Media - Andrew Gaffney, Matt West. Social Media Strategy for B2B - Jay Baer, Barbra Gago. Genius.com has been facilitating a lot of research into the B2B marketplace to learn more about what's changed for marketers, as well as for buyers. Track: Lead Generation. Track: Lead Management.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 12, 2013
    [Media] Mad Men not required: Branded content enters new era
    They’re meant for YouTube and social media. The Custom Content Council says that content marketing is already an almost $44 billion market , and Hanley Wood Business Media says that 78% of chief marketing officers believe custom content is the future of marketing. But there’s usually another media outlet to balance the scale.
  • LEADER NETWORKS  |  TUESDAY, MARCH 19, 2013
    [Media] John Coates and the WELL: Looking ahead by looking back
    On a cold and rainy morning (it was London, after all) about a thousand community builders and social media managers from around the world gathered to think and talk about the art and science of our complex profession -- creating and managing online communities. The event was well covered, with lots of blog posts and reports. Work with it.
  • B2BBLOGGERS  |  SATURDAY, JUNE 12, 2010
    [Media] 7 Steps For Dealing With Negative Blog Reviews And Comments.
    Monitor Smile Respond Acknowledge Affirm Contrast Appreciate Monitor : Whether you want to “do social media” or blog, you are already the subject (or target) of folks who are already creating content. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Go ahead and engage.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Media] From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars
    In June , Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group, shared why inbound marketing – a strategy where the prospects find you as opposed to you finding them – is critical, and how integrating social media and SEO drives it. am astonished by what I didn’t know then compared to what I know today.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 16, 2011
    [Media] The Panda Update: Unique Content Rules, People
    All kinds of things, from social media signals to whether people have blocked a site using the Google Chrome extension, now play into how a site ranks. Tweet I attended the SEMNE meeting last night that featured Eric Enge of Stone Temple Consulting. Eric talked about the ramifications of Google’s Panda Update. What is unique content?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Media] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
    by Dayna Rothman In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. Brian Clark, is the Founder of Copyblogger and CEO of Copyblogger Media and is the creative brains and brawn behind this content marketing behemoth. pretty amazing feat. Instead of doing “Top 10 ….”,
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 17, 2010
    [Media] 4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
    If you’re a HubSpot customer, you can easily find relevant LinkedIn questions to answer via the Promote > Social Media tool. Click on the LinkedIn filter to see a feed of all the Questions that include the keywords you’ve entered when customizing your social media terms terms. It’s pretty awesome.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 22, 2012
    [Media] Top 10 B2B Marketing Blogs to Follow – Thanks for including Fearless Competitor
    One of the biggest thought leaders in social media marketing, Chris Brogan frequently updates his blog with original thoughts and comments in the industry. Social Media B2B. Thanks to Beachhead Marketing , here is their list of top B2B marketing blogs to follow. We’re honored to be listed here. B2B Marketing Insider.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Media] B2B Content Marketing: HubSpot May Be the Best in the World
    Grader.com, which businesses can use for free to analyze their websites and social media presence is very popular. Or second, you can be your own media company, start a blog and publish your own content.  Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot.
  • SYNECORE  |  SATURDAY, MARCH 15, 2014
    [Media] Beer Brewing and Inbound Marketing: The Surprising Similarities
    It takes time to develop your strategy, especially while considering every element – email, website copy, social media, blogs, etc. Social media gives businesses a chance to interact with their audience in a funny, professional, or informative way. 'Ah, beer. Don''t Expect Results Over Night. Have Your Own Flavor. Drink It Up. Shucks.
  • WRITTENT  |  WEDNESDAY, JULY 31, 2013
    [Media] Starting a Blog: 20 Attainable Steps to Epic Success
    Create Social Media Profiles. Create your social media profiles before starting a blog, in order to have viable platforms for content distribution: Find the right networks: Unless you’re marketing to extremely social consumers, you might not need to leverage every social media network. Image credit: HubSpot. Research Your Niche.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Media] 7 Effective Ecommerce Applications of Twitter
    In addition, being engaged in social media allows you to identify customer service issues and turn angry customers into evangelists by actively solving their issues in a highly visible way. The vast majority of tweets is publicly available in search and will appear in social media monitoring tools. Create Category Accounts.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Media] Google Adds Google+ Posts and 'Add to Circles' Buttons to Search Results
    As we've previously speculated, it's now becoming increasingly more obvious that the implications of Google+ are not just for social media, but also for search. Those businesses that neglect to create a presence in the new social network could be at a disadvantage versus their competitors not only in social media, but now also search.
  • VOLACCI  |  MONDAY, OCTOBER 21, 2013
    [Media] How to Archive Your Twitter Feed in Under 5 Minutes
    'Twitter is the most instant of the mainstream social media tools. There are a number of social media services and analytics programs that provide such features, but if you want the raw data. twitter , social media marketing But, perhaps you want an organized archive of your Twitter presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 1, 2012
    [Media] This is why you must use Twitter
    Through Twitter I have connected to hundreds of inspiring people from around the world but none perhaps as loyal and dedicated as a young man named Muhammad Saad Khan , who is using Twitter and the social web to learn about social media from his home in Karachi, Pakistan. The first tweet I ever received was “It’s 4 a.m.”
  • B2BBLOGGERS  |  TUESDAY, APRIL 27, 2010
    [Media] Conduct a Content Audit For Your Content Marketing Strategy.
    Author: Jeff Ogden | Website | Twitter tagged in B2B Marketing , content audit , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Media] The Radiohead Guide to Branding Excellence
    He’s also the Chief Visionary at Nao Media and Consulting , a digital agency for the sports and entertainment industries. 'By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively. Push The Envelope.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 17, 2012
    [Media] 2 Keys for Terrific Ecommerce Customer Service
    But with all the social media, mobile marketing, texting and other new communication trends, online retailers sometimes ignore the most useful communication tool: the telephone. Acquiring new customers is much harder than keeping existing ones. Providing terrific customer service will encourage repeat orders, and loyalty. News & Notes
  • SAZBEAN  |  MONDAY, JUNE 25, 2012
    [Media] Customer Relationships – Online Consumers Favor Public Feedback From Brands
    Online consumers tend to be far more positive about brands that respond  to their comments or complaints via public forums or social media channels  rather than direct feedback methods such as email or phone calls, according  to a report by Maritz Research. News & Notes
  • SALES CHALLENGER  |  MONDAY, MARCH 19, 2012
    [Media] 11 More of the Most Popular CRM Apps
    Social Media/Networking. Several weeks ago we discussed four of the most popular apps from Salesforce.com’s AppExchange that Salesforce CRM users can download to help improve the functionality, efficiency, and effectiveness of their interfaces. Lead Management. Pricing, Quotes, and Proposal Configuratiors. Data Hygiene.
  • SAZBEAN  |  TUESDAY, NOVEMBER 15, 2011
    [Media] 25 Must-Haves for a Remarkable Website
    We now need to consider integrating search, social media, content, blogging, and more with our websites. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. News & Notes
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Media] The Last Blog: It All Begins with Trust
    As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with.  What if someone asked you what your last words would be? Without trust, there is no relationship and there is no business.
  • PAUL GILLIN  |  SUNDAY, JANUARY 2, 2011
    [Media] How to Change a Saved Twitter Stream to Chronological Order
    Or replace hash tags like “#sm&# with “social media&# to make the conversation accessible to the uninitiated. If you’ve ever tried to transcribe a Twitter chat or conversation thread around a particular keyword or hash tag, you know that converting the chain to chronological order can be a real hassle. You’re done!
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 12, 2013
    [Media] Which Marketing Messaging Types Resonate the Most? [CHART]
    Here’s proof : You can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. But hey, it can happen.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Media] Recipes for Great Viral B2B Videos [#B2Bchat]
    Anol takes Kent’s place who plans to be joining us frequently each Thursday, but has stepped away to focus on other exciting endeavors like, Social Media Marketing (SMM) Magazine. Anol is one of the key contributors at  B2Bento.com and has had his articles published in various media in the region. Follow  @B2B_chat for updates.
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [Media] Data-Driven Marketing: 10 Trends for 2013
    Keeping up with the pace of change is made difficult by factors including: Shifts in consumer media consumption outpace shift in spend. Continuous innovation in digital media platforms and formats. Gaps in aligning digital and offline media measurement slowly close. The Maturation and Immaturity of Social Media.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 23, 2013
    [Media] 10 Top Insights On B2B Marketing From 2013
    How Do You Find The Time For Social Media. The answer is simple: I make the time for social media because I think it’s important. I ”  Now I know all you “ social media divas ” out there who already know what it is, are tracking your score every day, and are praying someone will reveal the secret to a higher  Klout score. Sorry.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MARCH 23, 2011
    [Media] Increasing Marketing Complexity Demands Smart Outsourcing
    Of course, companies have long outsourced advertising, market research and PR needs, but have often had a tendency to keep analytics and direct marketing in-house.    In the past few years, since that article was written, direct marketing has only become more complex with the explosion in social media. Or failed at it?
  • B2B MEMES  |  THURSDAY, SEPTEMBER 15, 2011
    [Media] Facebook Subscriptions: Overdrive for Journalists?
    One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans. For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry. Just Not Your Real Self: Scripps’ Muddled Social Media Policy. Related posts: Be Yourself.
  • B2B MEMES  |  TUESDAY, AUGUST 31, 2010
    [Media] Do Personal Passions Make You a Better B2B Blogger?
    On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. That is why so many of my posts use music as a metaphor, talk about history, or how personal experiences relate to the shifting role of publishing and media. But Little Bunny Foo-Foo?
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2011
    [Media] Twitter News Release Gets Attention And Retweets - #Hub140
    Yesterday, HubSpot acquired social media marketing company oneforty , and like all marketing teams we had to figure out how to get the most buzz from this announcement. When brainstorming ideas for “How can we make this release ‘pop’? Or at least how can we make it different?”, The results? You want yours to stand out.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 20, 2010
    [Media] Customer Service: Have You Called Yours Lately?
    With the advent of social media, there are more ways that an unhappy customer can let the world know about a bad experience with your company. How Do You Measure Social Media Success? We focus so much time and effort on making the sale that we sometimes forget about customer service if someone has a question or problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Media] My five biggest blogging mistakes
    The other contributing factor is that my social media presence has just kind of gone whacko. I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ”  So I’ve been reflecting on what I would have done differently if I had to start all over. am not good at the patience part. Arrrgh.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2012
    [Media] What Were the Biggest B2B Marketing Disruptions of 2011?
    Some sense of confidence and coherence began to return to the market in 2010, as practitioners started to acclimatise to the new world, embracing things like social media and marketing automation, but the Euro zone crisis of the autumn has once more thrown things into doubt. ” It was a crazy year, full of ups and down, and big changes.
  • CONTENT MARKETING FOR BI  |  TUESDAY, AUGUST 31, 2010
    [Media] The Content Marketing Sweet Spot
    Social media marketing (with the exception of blogs) is now in the number one spot. 72% of those polled have now incorporated social media into their marketing activities. I just finished reading this year’s latest marketing survey results over at the Junta42 site. You can download the report for yourself here. More inquiries?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Media] Key to digital marketing success? Be less digital.
    One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms. And it was a one-way ticket. Sure, it was efficient. Robert Cialdini.
  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 4, 2011
    [Media] Signs of Sybil in B2B Content Marketing
    This type of disconnect is not new, but it's hitting the spotlight now because marketers have glommed onto that shiny new object - Social Media. As we've begun adapting to the conversational style of social media, we've often done so in a vacuum, without consideration for the other messaging that lives online.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 7, 2010
    [Media] An Interview with Sean Geehan, CEO and Founder Geehan Group
    A:  Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. Right now the “hot thing” is social media, and as powerful as social media is, it still needs to be balanced and integrated into the overall marketing plan.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JANUARY 27, 2011
    [Media] What Are the Top-10 Marketing Books?
    There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 28, 2012
    [Media] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
    mobile users access social media sites daily. What’s Your Mobile Media Strategy for 2012? We all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away. Almost 40 million U.S.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 26, 2010
    [Media] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? How can we help you Make Good Media? Think Mobile. Enter the humble mobile device. Agree?
  • HUBSPOT  |  SUNDAY, AUGUST 4, 2013
    [Media] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week
    'Yet again, lots of news happened in the world on inbound marketing: Google updated its algorithm, a social network released an exciting new feature, and one media publication had a hilarious misstep, among other stories. According to Quartz, participating women must be over 18 and have at least 20 friends on social media.
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Media] 22 Clues Your CEO Has No Idea What You Do
    4) "At my last company, my boss had no idea why we needed best practices for our social media channels and treated them as advertising.". 5) "Basically anything web-related: SEO, paid advertising, social media.". He thinks it’s great because you can’t get that from analog media. Do you feel misunderstood? Unloved? No, wait.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2010
    [Media] Do You Have Any Idea Who You're Talking To?
    Edward Brice suggests the following ways to find this information: "Reach out to your media partners, such as TechTarget. It's a no-brainer: You can't make a connection with your audience unless you know who you're trying to reach. This gets down to marketing basics – you need to develop buyer personas. What is a Buyer Persona?
  • FUNNEL FOCUS  |  FRIDAY, APRIL 8, 2011
    [Media] Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
    EM: What role does social media play in demand generation and how can you incorporate that into your strategy? CR: I have another soapbox rant here: Social media is an important part of demand generation, but do not let it distract you from basic blocking and tackling of demand generation. Very simple, right? You know why? We’re done.”
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Media] Is Content Curation an Easy Way for Content Marketers to Do More.
    Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation?
  • HUBSPOT  |  FRIDAY, JANUARY 25, 2013
    [Media] Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App, Vine
    The first thing I can't help but think about is how this app plays into the whole visual content trend we're seeing more and more of, particularly in social media. Here are some quick ideas we've come up with for using Vine videos in your social media marketing. Why is it GIF-like, you ask? According to the Vine blog. Vineception vine.co/v/b5D7vzrz6OY.
  • BLOG MY CALLS  |  TUESDAY, SEPTEMBER 25, 2012
    [Media] The Old Workhorse: Email Marketing
    Since May we've conducted 11 email campaigns with 8 different media partners. Most of the blogs on BlogMyCalls and the presentations we give at conferences reveal industry-wide statistics and large trends from industry leaders. This blog will do no such thing. Here's what this blog will do: tell you about our experience. Email vs. Banner Ads.
  • BLOG MY CALLS  |  FRIDAY, AUGUST 17, 2012
    [Media] Are Webinars Worth It?
    These are new leads that hear about the webinars via social media, a guest presenter or our website. It seems like webinars are all the rage right now. Every time I open up my inbox I have 6 invitations to attend webinars about some marketing or sales related topic. Usually I don't open the emails. Our Webinar Experience.So Yes and no.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 8, 2011
    [Media] What’s Your New Role as a B-to-B Marketer?
    With the arrival of social media, new expectations from your boss and new buying processes, where do you turn? Life as a marketing person isn’t as simple as it once was. Marketo recently released their new e-book, The Marketing Manifesto which outlines ways you can get quality leads and keep your ears on your entire market.
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Media] 10 of the Best Web Analytics Guides and Tips of 2013
    Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? 'As the old b-school maxim goes, “you can’t manage what you can’t measure.” Which sources sent the most traffic to your site last month? Which converted at the highest rate?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 13, 2013
    [Media] A short lesson in long marketing experience
    Five ideas to re-build your personal brand after a move Want to be a superstar, but no time for social media? 'Recently I worked with two different national beverage brands. In one meeting, the brand management team was comprised of newly-minted MBA’s armed with spreadsheets and Nielsen data. They didn’t need to interpret data.
  • TOMORROW PEOPLE  |  THURSDAY, FEBRUARY 9, 2012
    [Media] 10 Signs Something is Missing from your Marketing Strategy
    Here are ten signs there’s something missing from your marketing strategy : You’re failing to consistently attract new prospects and visitors to your website or to engage people in your social media networks. Is your marketing strategy missing something crucial? People don’t recognise you as an expert in your industry.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 29, 2010
    [Media] B2B Marketing Events Around The World - Dec 2010
    December 2-6, 2nd Annual Social Fresh Cruise New Orleans, Louisiana: Cruise the Caribbean for four days with 90 other social media leaders and influencers. December 9, L2 Washington, DC: An all-day intensive clinic addressing the opportunities, challenges and underpinnings of social media. December 16, BMA Atlanta Holiday Social.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Media] 7 Steps to Becoming a World-Class Real-Time Marketer
    Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". Understand their social media habits, tendencies, and proclivities. 1) Determine Relevant Streams.
  • HUBSPOT  |  SUNDAY, JULY 28, 2013
    [Media] SlideShare Launches New Infographic Capabilities, and Other Inbound Stories of the Week
    Lots of media companies are struggling to find ways to monetize content. Though 73% of eMarketer respondents are already doing native advertising , some media companies measure engagement, some measure traffic, and some measure social sharing. You''ve even optimized a few landing pages. But that''s a lot of news. Well you''re in luck!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 23, 2013
    [Media] 6 Tips for Executives to Align Sales and Marketing Teams
    Sales should also work with marketing by working to generate leads through developing their own personal brand on social media sites such as LinkedIn. Marketing can also sit in on sales calls, and sales can watch a social media campaign, so that everyone is part of and understands the entire process. Constant transparency is essential.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Media] Marketing Must Be Integrated Into The Whole Business
    This coupled with old age thinking about controlling “the message” and head in sand positions on the use of social media and networks to listen, learn and engage with customers is a very close second place! 'One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Media] Discover Which Influencers Are Tweeting Your Content [Free Tool]
    In preparation for our upcoming webinar, " The Science of Social Media " (don't forget to reserve your spot !), HubSpot has just released its newest free tool, created by Social Media Scientist Dan Zarrella. Let's take the new tool for a test drive by analyzing the URL of our upcoming " Science of Social Media " webinar.
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Media] Target's Credit Card Breach Leads to Customer Service Nightmare
    For example, when HubSpot support becomes aware of any serious issue with our services or software, we immediately make sure it is posted to our dedicated notification center for emergences: trust.hubspot.com , and start working with our social media team to communicate intelligently with those impacted. 2) Use social media to your advantage.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Media] How to Create a #Winning Content Marketing Campaign
    Social Media Tools. There are a bunch of a social media tools that can help gather data for your personas. If you are looking for a more automated way of gathering insights from social media you can use a tool like Radian6. But what are some of the key steps to a successful content marketing campaign? Surveys. Analytics.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Media] Best Content Marketing Guides, Tips and Tactics of 2010
    Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. by Ink Rebels.
  • MARKETING INTERACTIONS  |  SATURDAY, DECEMBER 17, 2011
    [Media] Is Gaming Your Customers Okay?
    situation that has surfaced recently with several vendors is the offering of prizes for the submission of use-case stories to the vendor or testimonials posted on social media in regards to a product or service provided by the vendor. Are vendors under the assumption that this is a form of earned media? I'm all ears!
  • ANNUITAS GROUP  |  MONDAY, APRIL 8, 2013
    [Media] Marketing Down Under – Q &A with Jodie Sangster, CEO, Association of Data-Driven Marketing and Advertising
    The big issues for marketers at present include big data; the role of social media; content marketing – being able to deliver engaging content and attracting the right talent to produce this – the structure of marketing teams, and the converging roles of the CMO and CIO. Q: How big of a role should social media play in demand generation?
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Media] 20 Things Every Graduating Marketing Student Needs to Know
    Don't use the excuse that you plan on being a "social media marketer." I'm on the HubSpot social media team, and I spend every single day looking at and interpreting charts and graphs. For example, social media wasn't taught in a classroom until recently, yet it's been around for years. It's college graduation season! Academics.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JULY 6, 2013
    [Media] The Top-5 Content Marketing Trends in 2013
    YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. 'Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. More than 82 percent of B2B marketers are increasing their content production over the next 12 months.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Media] Two Personas Every Marketer Should Care About, Even if They Never Buy
    The people who buy their services probably won’t be the same people who will link to their site or share it on social media. Their buyer personas may not be as active online, have their own social media accounts, or a blog to link out from. 'At HubSpot we talk about personas a lot. The Company Fan. It''s a lot different, right?
  • BIZNOLOGY  |  THURSDAY, MARCH 21, 2013
    [Media] Steps to Take After Receiving a Link Warning from Google
    Spend your time creating and sharing great content on industry relevant sites and within social media. They help to generate natural links and are shared in social media improving your social signals. Image via CrunchBase. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet). Create quality links.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 20, 2011
    [Media] Are You Making any of These 6 Blog Content Mistakes?
    As you know, I believe a blog should be an essential component of any social media strategy. Blogging is an investment of time, and just like everything else in life (and especially in social media), it can become a time suck with no ROI. don’t think any of this is earth-shattering information, nor am I alone in this pursuit. 
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Media] 5 Best Practices of Facebook eCommerce Stores
    Transform your eCommerce Marketing Strategy with Social Media. Free eBook and Webinar on How to Master eCommerce Marketing in the Social Media World. Part of the reason that Facebook has outpaced MySpace as the largest, most important social networking site in the world is that Facebook has opened its doors to external programmers.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 26, 2013
    [Media] Why Do So Many Marketers Fail at Content Marketing?
    Or, they start sharing stuff on social media because they''re supposed to. Every blog post, video, social media update, and even landing page edit require approval. 'I don''t know about you, but it seems like I read another article about content marketing every 4.7 seconds. I''m sick of reading them. Content marketing is all the rage.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Media] Inbound Marketing, The Uber List for Outbound Marketers
    Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). It's like candy to a kid.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Media] Inbound Marketing, The Über List for Outbound Marketers
    Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). It's like candy to a kid.
  • PR MEETS MARKETING  |  MONDAY, MARCH 23, 2009
    [Media] What am I doing now and a video thank you
    Earlier this month, I wrote about how I got a new job and the role social media played. Click on the image to play the video. After a quick and busy start, I am happy to announce that I have joined InXpo as the company’s director of marketing. InXpo is a virtual events provider (e.g. Tweet This on Twitter. del.icio.us
  • MARKETING EDGE  |  MONDAY, AUGUST 4, 2008
    [Media] Marketing by the Numbers – Stephen Baker’s The Numerati
    new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. Time 17:53. He is a senior writer with Business Week a regular podcaster along with Heather Green, his colleague at Business Week and writes frequently on Blogspotting.net.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 21, 2014
    [Media] The Rise Of Visual Storytelling
    It has impacted the expectations of our customers and our employees who expect social media-like experiences. recently asked my own social media followers “what was the best content of 2013?” 'The social, mobile Web has disrupted businesses in more ways than most people realize. How can brands compete? Information Overload. Videos.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 20, 2010
    [Media] Key Content Marketing Trends & Predictions 2010
    Click Predictions whipped out their crystal ball and passed it to 39 experts in content marketing, B2B marketing, email marketing, social media and asked them to answer one question: What is your key marketing trend and prediction for 2010? won't spoil your fun, but think focus, conversations, long-term and meaning.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Media] 8 of the Biggest Marketing Faux Pas of All Time
    The lesson social media marketers can learn from this awful mistake is that humor doesn’t work if you're newsjacking something contentious. Timothy’s Coffee did what many brands have done to increase their social media reach -- offer a coupon or free sample for following them on social media. Everyone makes mistakes.
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