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  • CK'S B2B BLOG  |  WEDNESDAY, MARCH 7, 2012
    [Media] B2B Mobile Article: Featured In Article On iPad HD In Content Marketing Institute
      “It’s the experiences we create, given the anytime – anywhere media.”. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Big thanks to Content Marketing Institute and Michael Bay for including me in the article on the iPad HD release.   “Marketing principles are as strong as ever.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 13, 2014
    [Media] How to Use Three Types of Data to Drive B2B Sales
    Data from diffeent social media outlets, industry trends, economic trends, transactions to videos, text documents, audio file are all outlets where Big Data can be aggregated. 'Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook.
  • SYNECORE  |  SATURDAY, AUGUST 3, 2013
    [Media] 4 Quick Tips for Cooking Up the Best Branded Content Around
    News happens quickly these days, and those who are first to jump on it (particularly when using social media) are going to be the branded content kings. Building an online dialogue through your social media platforms is essential to the success of your branded content. Is there a secret recipe for generating wonderful branded content?
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Media] When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report
    It can inform your blog’s editorial calendar, posting frequency, and even your social media strategy. And please, please, don’t forget to take this insight and apply it -- to both your blog editorial calendar and your social media publishing schedule. 'Which day of the week does your blog get the most traffic? and Canada).
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Media] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    This is exactly why social media, including LinkedIn, requires a strategic approach.  The fascinating thing about social media, of LinkedIn is definitely a part, is the social component.  It is what draws some people into having conversations and posting things on various social media channels that they might later regret. 
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Media] Blog Conversations Don't Lead to More Views or Links [New Data]
    For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. Biggest Webinar Ever: The Science of Social Media 2011. My favorite unicorns and rainbows myth to pick on is "engage in the conversation." What I found may surprise some. With your blog, comments should not be a goal.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Media] Don’t Blink: Here Comes Ephemeral Marketing!
    Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). 'You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again. Marketing with Snapchat.
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Media] 3 Performance Management Techniques for Digital Marketers
    This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). The deductive approach uses data to arrive at specific conclusions gleaned from broad generalizations: “Typically, audience segment X seems to like W-type content over all media.
  • FOLLOW THE LEAD  |  FRIDAY, JULY 16, 2010
    [Media] Welcome to Widget TV
    You need to augment the curation with original content,&# said Frank Days, director of social media at Novell, adding that Curata makes it easy for third parties to publish content on the hosted site. One of the key changes is what is being referred to in business precincts as the “marketer-as-publisher model.&# Subscribe to RSS.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Media] 7 Habits of Remarkably Charismatic Marketers
    If the content is something they're interested in, people are more likely to click through or share it on social media. So it's a little perplexing that according to Factbrowser , on average, people respond to only 30% of fans' feedback on social media. Make an effort to respond to comments, both positive and negative, on social media.
  • CLIENT BRIDGE  |  MONDAY, MARCH 28, 2011
    [Media] Ways to Generate Blog Comments
    Remember that as with most social media, you're starting a conversation. Marcus Sheridan at The Sales Lion shares his tips for not only generating a lot of comments on your blog posts, but also generating quality comments. Stir Up the Pot" Make the reader think, ask questions and WANT to respond with their own opinions. View Original Articl
  • INBLURBS  |  FRIDAY, MAY 4, 2012
    [Media] Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards
    Best Social Media Blog. Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards and get our brand new “Google + For Business Marketing eBook” exclusively before the public launch directly sent into your email box. Simply copy this text and past it into the comment field, hit the green button and you are done. Best SEO Blog.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 25, 2013
    [Media] B2B Marketers Must Balance Organic and Paid on Facebook
    'Jim Tobin is the president and founder of Ignite Social Media and the author of the new book, Earn It. The CMO’s Guide to Social Media Marketing in a Post Facebook World. In the early days of social media you couldn’t buy social media coverage. We were all social media marketers. Don’t Buy It.
  • BIZNOLOGY  |  THURSDAY, MARCH 21, 2013
    [Media] Steps to Take After Receiving a Link Warning from Google
    Spend your time creating and sharing great content on industry relevant sites and within social media. They help to generate natural links and are shared in social media improving your social signals. Image via CrunchBase. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet). Create quality links.
  • EMAGAZINE B2B BLOG  |  THURSDAY, JULY 4, 2013
    [Media] What’s Happening in the World of B2B Online Marketing?
    Ways to Win with B2B Content Marketing & Social Media. 'While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Crain’s BtoB Magazine and Bizo surveyed  B2B marketers and found that the sales cycle has lengthened for 43% of B2B companies.”
  • SAZBEAN  |  FRIDAY, FEBRUARY 22, 2013
    [Media] 8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
    In the SES London Day 3 keynote, Weintraub talked about methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics. AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans. News & Notes
  • SAZBEAN  |  THURSDAY, MAY 31, 2012
    [Media] When It Comes to Content Marketing, If You Fail to Plan, Plan to Fail
    And the entire content mix of blogs, email newsletters, social media, and the rest has a random and haphazard look and feel.  We see plenty of companies that appear to have jumped into content marketing without a sound strategic plan in place.  How can we tell? First of all, messaging is inconsistent and unclear. Key questions: 1.
  • SAZBEAN  |  MONDAY, NOVEMBER 28, 2011
    [Media] Sazcast Episode 34 – Mobile Websites with Dave Peckens
    Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Half of adult cell phone owners have apps on their phones (Pew Internet).
  • SAZBEAN  |  MONDAY, NOVEMBER 7, 2011
    [Media] 6 Best Practices For Small Business YouTube Marketing
    YouTube is actually the biggest social media site,” he says. Image via CrunchBase. Mention YouTube and most people will picture cats playing piano. But among a certain type of small businessperson, the name conjures another image: Dollar signs. Such entrepreneurs can often sound like brainwashed cult members — in a good way. News & Note
  • SAZBEAN  |  TUESDAY, MARCH 8, 2011
    [Media] StumbleUpon – The Hidden Gem of Traffic Generation
    Social media is about building relationships!) Looking for new ways to promote your blog or other content? Have you tried StumbleUpon ? Unlike other content sharing sites, where your content only really goes to those who are following you, StumbleUpon also shares content out randomly. Connect with and follow other people on StumbleUpon.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 6, 2013
    [Media] How To Talk to Management About New Approaches to B2B Marketing
    The now commonplace aspects of B2B marketing like buyer personas, content marketing, social media and marketing automation software can seem pretty foreign to them, if not frightening. By asking questions about your management’s own buying and media usage habits, you can get them to personalize and then understand how marketing has changed.
  • HUBSPOT  |  FRIDAY, AUGUST 20, 2010
    [Media] 5 Items to Delete From Your Website Today
    These often include: start a blog, monitor social media, or optimize your site for search engines. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. When we add ideas and actions, websites become more complicated.
  • WRITTENT  |  WEDNESDAY, MAY 15, 2013
    [Media] 15 Key Facts about Content Curation
    One of the most prominent trends in contemporary marketing is the convergence of content marketing and social media strategy; Marketo’s Head Strategist Jason Miller recently stated “this is the year where content and social will convene.” Chronology: Developing a timeline of events, using links, social posts, and other curated media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Media] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    Coder Dojo Makes Coding Cool for Kids The Paradox of Social Media Popularity. 'By Ryan Hanley, {grow} Community Member. In my small hometown, Thursday was recycling day. Every Wednesday night the town folk would collect all their bottles and cans and walk them out to curb in a blue recycling bin to be picked up the next morning. Trash talk.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [Media] B2B Marketers Must Be Transparent to Build Trust
    The company decided to embrace social media and very transparently aired negative complaints from customers (“Domino’s pizza crust tasted like cardboard”) and showed the pain the comments caused their employees, who wanted to do a good job and produce a winning product. Collaboration is increasing.
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Media] The Growth of Video and Mobile Marketing; Key Stats and Trends
    Videos can be posted for free and linked via social media and email marketing. Video website accounts can be customized to match a company’s branding and function as a social media platform themselves, encouraging discussion through comments. Companies need to understand this paradigm shift and adapt. Video Posts
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Media] 25 outreach tools that can take your business to new heights
    Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. This product is robust enough to handle and track social media outreach at major enterprises, thanks to its unique feature of collaborative list-creation and maintenance. GroupHigh. InkyBee.
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, JUNE 10, 2013
    [Media] Mobile Emails for Small Business
    The next biggest time chunk (almost 15%) is spent on social media apps. 'Recent reports show that email usage has increased on mobile devices to the point where it is now the number one activity. Mobile users spend an estimated 23% of their time online reading and writing emails. No related posts. Blog Posts
  • INBOUND MARKETING AUTOMATION BLOG  |  SATURDAY, AUGUST 25, 2012
    [Media] Great Inbound Marketing Automation Machines
    It covers using Social Media, qualifying leads, managing leads, and using marketing automation to nurture them around their buying-cycles. This is a Guest Post article on building a better Inbound Marketing Automation machine. It's a slide show by Marketo, a marketing automation vendor. No related posts
  • FEARLESS COMPETITOR  |  MONDAY, MAY 6, 2013
    [Media] Sales and Marketing Co-Creation – The Power of a Cold Beer
    We love to read comments and appreciate those who share our updates on social media. 'At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Buy them a cold beer! ” Gerhard Gschwandtner.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 27, 2011
    [Media] All B2B Customers Are Equal, But Some Are More Equal
    It’s another Friday and I’m thinking about B2B customer service and social media again. If social media facilitates two-way communication between B2B companies and their customers, then it makes sense to use social tools and the opportunities they present to serve customers. Ways to Screw Up Your Social Media Strategy.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Media] How to Setup and Promote Your First Marketing Webinar
    Promote via Social Media - Let your social media following know about your webinar. Post an update to Twitter, Facebook, LinkedIn, or any other social media site where you are active. Webinars are one of the best ways to offer unique and differentiating content that attracts your best leads and customers to your business.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Media] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    We’re happy to send you a sponsor media kit. We love to read your comments and appreciate those who share on social media. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. Ditto for data firms, Data.com , Netprospex , Hoovers , OneSource, etc.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 5, 2011
    [Media] Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
    The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media. Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. Enjoy! __.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2009
    [Media] Aprimo Marketing Studio Expands the Scope of Marketing Automation
    Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction. This scope makes it truly different.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 28, 2013
    [Media] Marketing Made Simple TV goal – taking over the world
    We love comments and those who share on social media. 'Buffer Marketing Made Simple TV has a simple goal – global world domination! We’re already getting awesome guests like New York Times best-selling author Daniel Pink. You can watch his great show here. Our show is already the world’s most TV-like internet show.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Media] What’s Your 118?
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | What’s your 118? Jeffrey Hayzlett. In New York City, the average elevator ride is 100 seconds. You have 8 seconds to get someone’s attention. Jeffrey is right.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Media] Where Does Content Fit In Your 2014 B2B Marketing Strategy?
    Thus, individual roles are now dedicated to these projects – which require creativity, expertise in media platforms and knowledge of the subject matter. social media platforms will be leveraged to share the content. The top five social media channels for B2B content marketing are: LinkedIn, Twitter, Facebook, YouTube and Google+.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 19, 2012
    [Media] Inbound Marketing for B2B: Discussion Recap
    Marketers Have Only Tapped the Surface of Inbound’s Potential Steve Cassady ( @stevecassady ) shared a great example of using targeted social media to trigger conversations (his example is included in the chat summary below). Inbound marketing is a clear trend in B2B marketing. Here are my key takeaways from the discussion.
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Media] The A-Z Guide to B2B Lead Generation
    Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions.  Nurturing content, social media, and sales/follow-up approaches all need to work in sync to ensure leads do not leak out of the funnel.  S-    Social Media. B-    Buyer Personas. 
  • ENGAGE  |  SUNDAY, JANUARY 20, 2013
    [Media] Long Live Long Reads
    The web was born to computer programmers and only later adopted by the media, making for awkward childhood. BuzzFeed is already synonymous with new media and they are embracing long form journalism. Technology website The Verge is another example of a new media company relying on long reads to appeal to readers. Read on. Wrong.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 8, 2013
    [Media] HubSpot Releases Social Inbox and Reveals So Much More
    The most concrete news, Social Inbox, extends existing HubSpot features by more fully integrating social media monitoring and response with the HubSpot interface. Social media marketing is mostly done by humans through one-on-one messages, while many sales and service interactions are automated. The system has a will of its own.
  • SAZBEAN  |  TUESDAY, OCTOBER 30, 2012
    [Media] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
    Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). on your social media accounts. Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 15, 2013
    [Media] The Upside of Creating a Learning Culture at Your Company
    During a chat with Megan, our Digital Content Marketing Manager, she told me that Patrice, one of our inside sales reps, loves social media, particularly Pinterest. Megan picked up on Patrice’s passion for Pinterest, and asked her if she would be interested in learning how social media is used in corporate marketing.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Media] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    And don’t include a sharing button for every social media network in existence – just include the ones that you know your buyer personas use. Based on digital body language that shows which readers are engaged with your content (email opens, site visitation, social media shares, blog comments, etc.) Here''s how to do it. What to do?
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 31, 2011
    [Media] The Death of Advertising
    Instead of the high cost, low impact reach of traditional media and print advertising, another approach is helping businesses to achieve more with less. The king is dead.long live the king. It’s not something that the average advertising agency would like to admit, but advertising as we know it has changed for good. Follow @sookieshuen.
  • NUSPARK  |  MONDAY, MAY 31, 2010
    [Media] Start to Analyze B2B Marketing Strategy
    Combine email with social media. All email communication should include options for users to share your content within social media channels such as [.]. It’s never too late to analyze marketing strategies and start the road to a strategy that will increase ROI. Here are some items to consider when you reevaluate: 1.
  • NUSPARK  |  FRIDAY, NOVEMBER 4, 2011
    [Media] Permission Marketing Drives White Paper Relevance
    Earn analyst and media exposure. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business? The Internet has dramatically transformed buyer behavior. They no longer tolerate traditional interruption marketing methods.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Media] How to Research Content for Your Expert Ebook
    Using social media is a new opportunity for gathering information, but it’s complex and time consuming. Other ways (social media) may be more appropriate to you depending on your area of expertise. Twitter, LinkedIn, Facebook, Google+, and other social media sites. In some ways, research has never been easier.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 3, 2009
    [Media] ClickInsights: What was your "Aha" moment in 2009? - Part 1
    During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. "Delve into social media marketing." immediately knew the world was super hungry for a lot more social media marketing knowledge. That’s social media." Blogs.
  • SAZBEAN  |  FRIDAY, NOVEMBER 1, 2013
    [Media] 3 Reasons You Should be Using Content Marketing
    But while it may not be great for us, the death of the banner ad is good news for your business because there are opportunities to get the word out about your company and your product that are hugely better than anything traditional advertising in either print or online media can offer. Content Strategy
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 3, 2010
    [Media] Buyer Roles, Buying Stages, and Perception Challenges
    The need to get this broad variety of messages out to buyers, now that buyers are in control of their own buying processes, is what has led to the growth in nurture marketing , as well as the business use of social media as a publishing platform. similar exercise needs to be done to assess where the need for content is greatest.
  • SAZBEAN  |  THURSDAY, APRIL 25, 2013
    [Media] Top 5 Tips for a Successful Kickstarter Campaign
    'This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. The best place to do this is by having a great social media presence across a few of the social networks. Phil Treagus is the co-founder of the award-winning digital media marketing company, Giraffe Social Media. The answer is: lots of people.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 9, 2013
    [Media] 5 Ways to Demonstrate Value to Your Customers
    Give your brand its own social media channel and provide a means of connecting your customers across the globe so they can learn from like-minded peers and showcase their success and best practices. Share your company’s stories via social media to support positive brand perception and humanize your products or service.
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 20, 2010
    [Media] The Mi6 Tweekly: Week of July 12, 2010
    Infographic: Google’s Long History of Social Media Attempts. Good concise post on top 5 social media trends for #B2B marketers by @BrennerMichael. Chart: Companies to Spend More on Social Media to Recruit (Source: Jobvite via/@eMarketer). RT @HolgerSchulze: Metrics for B2B Social Media Measurement? Monday. Tuesday.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, NOVEMBER 10, 2011
    [Media] 6 Ways That Facebook is Better Than LinkedIn for B2B Marketing
    In my recent blog, originally published on Social Media B2B , I discussed how we work with many B2B clients who want to engage with their audience via social media. It will help make you successful in social media. So, tell me, how could Facebook be better for B2B social media marketing ? It’s designed for business.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, AUGUST 12, 2009
    [Media] B2B Lead Generation Checklist: 22 Success Tips
    Be there when they are thinking about the problem (right media, right frequency). ? What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. Aim where your prospects are. ? Focus on generating response. ? Get right to the point. ?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 5, 2013
    [Media] The 3 Pillars of B2B Customer Service
    Follow your customers on social media so you’re the first to congratulate them on a business development. Your marketing team should monitor customer interactions on social media, whether they be complaints or praises, and they should respond quickly with accurate information. Understand Your Customers. Track them. relationships.
  • VIEWPOINT  |  FRIDAY, SEPTEMBER 23, 2011
    [Media] The Power of the Human Voice in Lead Qualification & Lead Nurturing
    Elizabeth’s comment got me to thinking about the role a human voice plays in prospect development, what this contact strategy shares with digitally-based media, and how it’s different from them. At the same time, we wholeheartedly apply a variety of media both in client programs and in our own marketing and sales initiatives.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 15, 2012
    [Media] How to Treat Your Customer Like Prospects
    As Etyan Abrahams of Penton Media explained at a recent Road to Revenue tour stop, “The welcome programs allow us to welcome new customers in a targeted and meaningful way and keep them engaged. Profile data, digital body language and social media help you understand what your prospects care about. Yes, I still watch The Office.
  • ONPATH  |  TUESDAY, DECEMBER 14, 2010
    [Media] I am not 140 Characters: A collection of Tweets never Twitted about on Twitter
    In truth, all I had done was manage to expose how truly uneducated I was when it came to integrating this form of social media into my work life. Over the course of the last few months, my thoughts about using this form of social media have changed. Article by Cale Helmer (Business Development Trainer - OnPath). ” There! Right?
  • SAVVY B2B MARKETING  |  MONDAY, JULY 23, 2012
    [Media] Savvy Toolkit - Buyersphere 2012 Report from BaseOne
    But don't count social media out! Research about B2B buyer attitudes and perceptions of marketing and its effectiveness are very rare. Particularly comprehensive research spanning 800 decision makers across dozens of industries that take into consideration generational attitudes and biases of those buyers. Check it out!
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 13, 2011
    [Media] Savvy Week in Review - May 13
    Patricia Redsicker explains why you need a plan before you jump into social media -- and how you go about developing one. I don't know about you, but we have spring fever! So, to help you weed through everything and spend a bit more time outside, we're pointing you to our favorite posts from the week. by @ tpisello via @ Junta42.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 28, 2011
    [Media] Savvy Week in Review - January 28
    by @davidabrock via @customerthink David Brock questions how sales reps should engage with social media and sparks a great debate. Another week has flown by. And with it, lots of great ideas have scrolled across our screens. We're sharing the best of the bunch with you here. Enjoy! Thanks! Who comes first in your marketing content?
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Media] Forget Content Curation, Focus on Original Content in 2012
    Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. You become the media company. can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012.
  • JUNTA 42  |  WEDNESDAY, JUNE 6, 2012
    [Media] Six Useful Content Marketing Definitions
    Content marketing is comparable to what media companies do as their core business, except that in place of paid content or sponsorship as a measure of success, brands define success by ultimately selling more products or services. Content Marketing is owning, as opposed to renting media. Content Marketing – Formal Definition.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Media] Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask
    The book is a treasure of information about the value of content marketing throughout all channels (blogs, e-newsletters,  videos, podcast, and social media). ” “Will people share and spread this information in social media? Educate. Engage. Enrich. But is it enough? He founded the Content Marketing Institute.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Media] Why is SoLoMo Beneficial for Business?
    The tactic takes advantage of the fact that people are constantly using mobile devices to seek out new resources of interest through social media, content, and e-commerce. This facet refers to choosing and utilizing social media platforms in order to promote your content and engage with your target audience. Think Local.
  • BIZNOLOGY  |  FRIDAY, APRIL 6, 2012
    [Media] The Sorry State of Internet News
    Don’t worry, though, because whatever seems like an accusation of the Internet and social media marketing “news” industry applies to me as well. have been “reporting” on the Internet and social media marketing space for the better part of four years now. Image credit: Getty Images via @daylife.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Media] Why Internet Marketers Must Always Be Testing
    social media) without explaining the real value it brings to the business. Discover how social media, blogging, and website content correlate with traffic and leads. In this day and age, amidst the ever-growing digital revolution, a company simply cannot maintain a highly successful website or online presence without testing.
  • ILLUMINATING THE FUTURE  |  SATURDAY, APRIL 10, 2010
    [Media] Leading Lights: Marketing and PR Strategist David Meerman Scott
    We no longer need to rely on the media for attention and publicity. We are the media now. Before the Web came along, there were only three ways to get noticed: buy expensive advertising, beg the mainstream media to tell your story for you, or hire a huge sales staff to bug people one at a time about your products," he writes.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 17, 2012
    [Media] Brand Choreography Invite: #MMchat May 28th 8 p.m.ET @TheSocialCMO
    Essentially, this concept involves the orchestration of all appropriate marketing messages and tactics—across traditional, digital and social media platforms—to impact the critical brand touch points.  To read some of the latest thinking on social media topics at the AT&T Networking Exchange Blog, go to: [link]. Question 1.
  • B2B IDEAS @ WORK  |  MONDAY, DECEMBER 5, 2011
    [Media] B2B Marketing & Scientific Research: Why Online Relationships Matter
    That is why it’s so important to include social media as a part of your B2B arsenal. So stop stalling or procrastinating; you should always be engaging with social media and building online relationships. Drive to Bond As humans we are driven by multiple factors, one of which is the drive to bond.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 2, 2010
    [Media] A Discussion On Influence #B2BChat | B2Bbloggers.com - B2B Social.
    tagged in #B2Bchat B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media?
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 20, 2010
    [Media] Key Content Marketing Trends & Predictions 2010
    Click Predictions whipped out their crystal ball and passed it to 39 experts in content marketing, B2B marketing, email marketing, social media and asked them to answer one question: What is your key marketing trend and prediction for 2010? won't spoil your fun, but think focus, conversations, long-term and meaning.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 29, 2012
    [Media] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
    Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like  Facebook ,  Twitter  or  LinkedIn ? Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. They won’t stay. Wikipedia.
  • PUZZLE MARKETER  |  THURSDAY, JULY 5, 2012
    [Media] Invest in Your Brand with Content
    List of benefits Infographics Competitive reviews Top 10 reasons you need today Customer reviews Video customer testimonials Video demonstrations Regular related blog posts Customer service via social media FAQ page Guarantees or trials. Your customers are looking to buy your product or service, but why should they choose you?
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 9, 2011
    [Media] The Evolution of Social Business
    The challenge of social media ownership, scale, governance, employees running wild on the web, technology adoption, organizations models, change management are discussion points that are happening frequently in the enterprise today. The social customer is not a new concept. Many companies recognized the social customer very early on.
  • VIDYARD  |  MONDAY, NOVEMBER 11, 2013
    [Media] The Future of Video Marketing: My Top 10 Predictions
    There has been a shift in living room media. Every company will become a media company. Five years ago you knew the Home Depot as a big box hardware store and Red Bull as an energy drink, but now brands have become publishers and they’re creating channels filled with their own video media. Inform the media of an event.
  • MI6 MARKETING AGENCY  |  SUNDAY, JUNE 6, 2010
    [Media] The Mi6 Tweekly: Week of May 31, 2010
    Feel free to leave comments: Great article by @mashable that ties social media to meaningful meetings & relationship building via/@MTSForbiz #b2b. Infographic: Social Media is Changing Business. based social media users think and do when interacting with your brand via/@btobmagazine. Monday. Tuesday. Chart: U.S. Wednesday.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Media] 34 Enlightening Statistics Marketers Should Know About Multi-Screen Usage [Google Data]
    1) 90% of all media interactions are screen-based. 3) Our time online is spread between 4 primary media devices: TV (43 min.), 4) 24% of our daily media interactions occur on a PC/laptop. 7) 38% of our daily media interactions occur on a smartphone. 10) 9% of our daily media interactions occur on tablets. tablet?
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 13, 2013
    [Media] 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition
    Social media is all the rave, and for good reason. But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? SMBs are increasingly placing emphasis on social media marketing as a customer acquisition tool, while placing less emphasis on search marketing.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 31, 2013
    [Media] The Difference Between B2B and B2C Digital Marketing
    Placing excellent content where buyers already are, or likely to be, and amplifying that with paid media is good sense for targeted marketing. We must appreciate the difference between content requirements around a sales funnel on owned media platforms, whilst at the same time promoting content to an audience away from owned web properties.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Media] B2B Content Marketing: How To Get Your Prospects To Love You
    Or in the case of media relations, an editor had to be pitched (or begged) to gain exposure. When distributing your content, keep in mind that the half-life of a social media link is about three hours (about 90 minutes for Twitter). But social media is becoming increasingly visual , and rewarding of visual content. And lonely.
  • EMARKETING STRATEGIST  |  TUESDAY, JUNE 22, 2010
    [Media] How to Use HARO for Publicity & More! (Part I)
    The title of each query contains a one line description and the media outlet. Media outlets can include major print publications, well known websites and blogs, book authors and lesser known websites, blogs and social networks. But, public relations is expensive. There is a solution. Different countries. More lists. You name it.
  • MEASURABLE MARKETING  |  THURSDAY, FEBRUARY 23, 2012
    [Media] Webinar Recap - Content Marketing for Lead Gen: How to Get Started
    next generation CMS, analytics and social media tools are all essential for content marketers. Thanks to everyone who attended this morning's webinar, "Content Marketing for Lead Gen: How to Get Started". The Internet has enabled marketers to take on the role of publisher and storyteller. Kickstarting Your Own Content Marketing Program.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 20, 2012
    [Media] Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products
    You may have noticed that social media is missing from these lists. Don’t be alarmed – it's just that most social media features were not covered in the previous edition, so we can't calculate growth rates. I'm pretty sure that social media features are being added quickly although I don't have the data to prove it. Stay tuned.
  • EMARKETING STRATEGIST  |  WEDNESDAY, NOVEMBER 3, 2010
    [Media] 7 Tips to Name Computer Files so You Can Find Them Again
    When you write several different types of media on the same topic, you might want to identify the type of media your file is. The decision to include media type will also depend on what folder you put the file in. It happened again last week. client contacted me in a panic. Ewwww! If you’re lucky, it turns up. What do you get?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Media] Why Your Personal Brand Represents Your Career Insurance
    This is why everyone needs to be active on social media and, ideally, to have a blog which demonstrates your expertise – like Fearless Competitor. Share on social media. We love to read your comments and appreciate those who share our blog posts on social media. Undoubtedly it would be shocking and scary. Paul Dunay.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Media] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    Get social Yes, I mean social media – Twitter, Facebook, Digg, LinkedIn and the rest. While it seems like social media has been hyped to death over the last few years, it is still growing as a great way to connect with prospects and customers. I don’t have to tell you that times are tough these days. Share ‘em here
  • SYNECORE  |  SATURDAY, FEBRUARY 15, 2014
    [Media] Don’t Kill Your Company’s Buzz, Stop Using Outdated Buzzwords!
    As such, buzzwords create a certain high school effect in online media, forums, social channels, and public chats. It is a very similar phenomenon to the “ Bandwagon Effect ,” which turns social media popularity into an art form, and takes a lot of monitoring of that community''s social channels. Social Media Optimization (SMO).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 12, 2010
    [Media] Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?
    The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Summary: Genius.com has added a free version of its system.
  • HUBSPOT  |  TUESDAY, JULY 3, 2012
    [Media] 8 Top-Notch Industry Conferences No Marketer Should Miss
    This event, recommended by HubSpot's resident Social Media Scientist @DanZarrella, is for those of you who are entrepreneurial, result-driven types who care about the future of technology. ZZZzzzzz. We have all been to some seriously yawn-inducing marketing conferences. But that's not how marketing conferences need to be! 1) PubCon.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 14, 2012
    [Media] 6 Tips For Building a High Quality Blog Following
    Ironically, the hit-based nature of social media means many blog owners have difficulty cultivating long-term loyalty from their users. Brian Clark, CEO of CopyBlogger Media, says a building a quality blog following means “attracting the right people in order to accomplish your specific goals.” Turn Existing Customers Into Readers.
  • B2B MARKETING ONLINE  |  WEDNESDAY, AUGUST 25, 2010
    [Media] Let creativity be the driver
    Guest blog by Nick Ellis, creative director of Halo Media. This means that achieving reach through traditional media is harder, but it doesn’t mean you can’t get lasting, meaningful results from your marketing. The economic downturn has meant that B2B marketers have faced inevitable cuts to their budgets. Well, because it works.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 8, 2011
    [Media] Social Business Readiness: 5 Questions For Sales Executives
    Sales is often one of the first departments to pick up social media tools to expand the organization’s network of business contacts and garner new leads. Are the social media-based efforts of individual sales people channeled into your core sales management and CRM systems, or are they decentralized?
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 11, 2010
    [Media] 2010 Industrial Marketing Trends: How Do You Stack Up?
    68% of companies plan to increase spending on social media in 2010. LinkedIn and Facebook are the most popular social media applications currently being used. GlobalSpec is an internationally known portal used by engineers, technical and manufacturing professionals. How do you stack up with these trends?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Media] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. List building is another simple content marketing tactic for acquiring links and social media visibility. 404 Inbound Link Cleanup. Event/Trade Show Review.
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 16, 2010
    [Media] Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation
    Multichannel and social media tracking ( My review of Genius gURLs ). Incorporate social media and use gURLs to prove the value of your participation in attracting leads, improving continuous dialogue, etc. First, the details: No need for IT - Instant-On Website Tracking. Up to 3,000 contacts. Up to 10,000 emails per month.
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, JULY 17, 2010
    [Media] New Post for BlogNotions Marketers Blog
    I watched the Old Spice campaign go viral and while my one Tweet sums up my initial response to it (“The Old Spice brand may now be ‘trendy’ due to social media + hottie Isaiah Mustafa, but it still smells icky to me&# ), technology writer Robert X. Cringely of InfoWorld’s take on it made me stop and think. Enjoy
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