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  • SAZBEAN  |  SATURDAY, JULY 13, 2013
    [Media] Top Internet strategy, marketing and technology links for the week of July 13, 2013
    Here are the top Internet strategy, marketing and technology links for the week of July 13, 2013… Most Believe Behavioral Marketing Can Boost ROI (Marketing Charts) Apple And Google Are No Longer Among America’s Favorite Brands (Business Insider) Accepting Guest Blog Posts? News & Notes
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 28, 2012
    [Media] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
    mobile users access social media sites daily. What’s Your Mobile Media Strategy for 2012? We all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away. Almost 40 million U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 26, 2011
    [Media] Improve your blog. Stop writing for an audience!
    think the notion of “writing for the audience&# sounds politically correct, charitable, and very social media-esque but practically speaking, if you don’t ultimately write about what YOU’RE passionate about in a way that meets YOUR goals, you’re going to bore everybody and fail. Or money. Funny thing happened. 
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Media] The Fallacy of the Lazy Millennial
    They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. Tip: Encourage social media use instead of prohibiting it to ensure that you''re getting in front of more qualified prospects. This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 9, 2011
    [Media] Social Selling in the Enterprise
    Leveraging social media and online communities to drive revenue works. Social media is more than a tool for marketing people and it’s being well established that every department across the enterprise can leverage social media for everything from prospecting, opportunity management and customer retention. Sales 2.0
  • HUBSPOT  |  THURSDAY, OCTOBER 15, 2015
    [Media] Got 15 Minutes? Run These Reports to Quickly Assess Your Marketing
    For example, if you're promoting a piece of content on social media, you want to know how many contacts actually saw that piece of content on social media. Spending countless hours analyzing your marketing performance every week? the list goes on. What if I told you it was possible to analyze your marketing in just 15 minutes a day?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Media] 5 Common Traits Of The Best Content Marketing Companies
    Instead, aligning yourself with content teams comprised of professional writers will give your brand credibility. “ I take pride in my team of writers,” says Gina LaGuardia , owner of Gina LaGuardia Editorial Services , a content and social media marketing firm with clients including Chase Bank, BELLA Magazine, ParentSociety.com, and RealPage.
  • NNC SERVICES  |  FRIDAY, SEPTEMBER 14, 2012
    [Media] Three Under-Appreciated B2B Marketing Tools
    It sometimes feels like there is a new “can’t miss” social media-marketing tool popping up every day. New websites, applications, and technologies often seem promising at their outset, and then fizzle out just as quickly as they arrived.
  • JUNTA 42  |  FRIDAY, FEBRUARY 26, 2010
    [Media] Brands as Publishers - Where's Your Content Strategy?
    It started with John Batelle from Federated Media. Later in my session on content marketing strategy, we talked about the fact that any online marketing , whether social media, email marketing, search engine optimization, landing page conversion, etc., John might be most well-known for being one of the creators of Wired magazine.
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Media] The A-Z Guide to B2B Lead Generation
    Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions.  Nurturing content, social media, and sales/follow-up approaches all need to work in sync to ensure leads do not leak out of the funnel.  What’s your plan? . E-    Email Marketing. 
  • SALES ENGINE  |  MONDAY, NOVEMBER 16, 2015
    [Media] Selling With Content: What’s Repeatable and What’s Not?
    Mass marketing is out, mass media is in. Achieving this goal requires the mindset of a publisher , which is why many innovative organizations are transforming and building their marketing departments into actual media enterprises, including hiring executives with media backgrounds to run their operations. And it’s getting worse.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Media] Why You Need Marketing Analytics, Not Web Analytics
    Marketing analytics includes data not only from your website, but also from other sources like email, social media, and even offline events. social media vs. blogging vs. email marketing , etc.) social media, blogging, email marketing, SEO, etc.) Measuring marketing effectiveness has always been a challenge. In search?
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Media] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    An overwhelming majority utilized social media content, enewsletters, blogs/articles, events, and case studies: Additionally, other B2B content marketing strategies used include white papers, presentations, case studies, infographics, videos, and more. Content Marketing Implementation. Why B2B Companies Use Content Marketing. Final Thoughts.
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, OCTOBER 22, 2010
    [Media] It's Budget Season - B2B Marketing Budget Trends for 2011
    The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. this year over 2009. last year. last year.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Media] Getting Your Small Business Ready for Google+
    Trust is Social Media’s Sweet Spot. Let’s use an example of a local paint store owner, Randy.  To date, Randy has been active with various social media tools like Twitter and Facebook to build communities of family, friends and customers. Building Your Circle of Trust. But it is important to catch the new wave now. Yeah.”.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Media] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    As a student of marketing and social media, I am always looking for the best examples of content out there. More than just a video, The ALS “Ice Bucket Challenge” is one of the most successful social media campaigns of all time. Here is a compilation of the best slideshares, videos, vines and more from the past year.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Media] 5 Behaviors of Successful Modern Marketers
    Social media allows you to scale what you’ve always done at face-to-face events and over the phone. by Jesse Noyes | Tweet this It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 2, 2014
    [Media] Introducing the Business Marketing Association of Tampa Bay
    We love comments and especially those who share on social media. There are tons of poor marketing companies in the Tampa Bay area today. But there is hope for them coming soon. One of things the BMA will do in Tampa is bring in great marketing guest speakers. More info soon. What do you think?
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Media] Architecture Marketing: 5 Tools to Measure Success
    Meaningful engagement on social media Most firms no longer question the importance of having a social media presence , but it’s important to know if you are having meaningful conversations as a result. Certainly, visibility is one major benefit of consistent social media. What groups have they joined? On Pinterest?
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Media] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    Whether you''re prepping a social media image, designing a landing page, or scripting an email, visuals are needed to enhance the message. Here are some areas where visuals don''t just come in handy, but are crucial to success. 1) Social Media Posts. Tip: How to Spruce Up Stock Photos for Social Media. person. Ta da! But wait.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [Media] B2C, B2B and What They Can Learn From Each Other
    “ As a lifelong B2B marketer, and co-author of The B2B Social Media Book, B2B marketing makes sense to me. Cohen, Distinguished Lecturer In Marketing Analytics And Social Media, Ball State University. These special folks I write of are educators from some of the finest institutions in the world. See below for more details.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 5, 2014
    [Media] Marketing failure should not be fatal
    An under performing advertising or digital media campaign might be the result of lousy creativity, unclear messaging, the wrong media plan, or some other factor. media placements that reflect targets. We live in a society that extols winning and winners. We need to ensure that we truly understand what is occurring.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Media] How to Tweet Around the Clock Without Being on Twitter 24/7
    This is where content curation comes in … To be an efficient curator, you don’t just need a social media tool that allows you to schedule content as you discover it; you also need a few digital reservoirs you can regularly tap for fantastic, quality content to delight your existing and future followers. Scheduling Out Your Tweets.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 14, 2015
    [Media] Content Marketing The Answer For Sales Success As Well?
    They have access to mobile, social and digital media to help them learn and gather information on their own before making a purchase decision. We all know that today’s consumers have changed, and they are buying differently. This has massive implication for everyone in sales and marketing. Selling has become more costly and collaborative.
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Media] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    At the same time, it's great for the folks at media outlets. Most media outlets allow people to submit authentic, original articles on topics that are relevant to their readership. That's why we've scoured the websites of top media outlets for their submission guidelines and instructions. Do you create video content? 10) Moz.
  • E-LIGN  |  MONDAY, AUGUST 5, 2013
    [Media] Is Your Business Prepared for Mobile Millennials (Gen Y)?
    Media is Being Consumed Everywhere All Day. Are you communicating on all channels including: social media, forums, industry websites, online media, and text messaging? The way consumers interact with brands is drastically changing and younger generations have very different expectations for the future. Mobile Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 23, 2010
    [Media] Is it time to bury your website?
    Based on the comments from the social media-saturated crowd, many disagreed with him, with one gentleman stating flatly that all he needed was for somebody to “like&#  his brand on Facebook and he had all that was required to market to them.  Tags: Internet marketing Social Media Strategy Tweet This! Share this on Facebook.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Media] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    households was later converted to paid circulation and is still beats such titles as Food & Wine , according to Julie Fleischer, the company’s director of data, content and media. ” But she said Facebook and other social media actually have led many marketers to de-value content by thinking of the distribution as free.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Media] 59 Killer Content Marketing Stats: 2014 Edition
    The most common content marketing tactic is social media, used by 87% of marketers. The average B2B marketer engages in content promotion on 6 social media platforms. B2B marketers believe LinkedIn is the most effective social media network for content promotion. Content marketing moves incredibly fast. Source: CMI ). 2.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Media] 2014 Trends in Digital Marketing
    Content marketing, social media, SEO, PPC, analytics, mobile, and call tracking are just a few channels that are going to receive significant attention (and budget) in 2014. Success with Generating Leads from Social Media. Social media isn’t going anywhere – it’s effective at generating leads and costs less than many other platforms.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 10, 2013
    [Media] Content Quality vs. Content Quantity – The Great Content Debate
    Heather Meza (@ HeatherMeza ), Manager Digital Media Solutions, Cisco. Content quality vs. content quantity. How How much content is enough? How good does it need to be? Every business struggles with this question. And the quality vs. quantity debate is something marketers have always struggled with. Reach vs. frequency. But start with more.
  • AGGREGAGE  |  MONDAY, JANUARY 31, 2011
    [Media] Marketing via Aggregation, Filtering and Curation – Tools and Resources
    What the Future Holds for B2B Social Media Marketing. Used to produce sites like Social Media Informer. Eqentia – multi-purpose semantic publishing platform for knowledge tracking, competitive intelligence, media monitoring, SEO enrichment, thought leadership or any custom content. Aggregation. Filtering. Curation. Images?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Media] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    It also still provides the advanced social media monitoring and influencer identification, press release posting, and local directory submission services that most competitors do not. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Media] 31 business building benefits of Buyer Personas
    MESSAGING AND MEDIA. Helps determine the platforms and media you use. MESSAGING AND MEDIA. By Rob Petersen, {grow} Community Member. Buyer Personas  rock and I’m about to show you why. They are a tool that builds confidence in strategies to persuade buyers to choose you rather than a competitor or the status quo.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Media] When Press Releases Do (and Don't) Help Your Marketing
    According to our own Dan Zarrella's research , press releases are viewed on average about 275 times during the week : And the media views it about an average of 70 times during the week : The more people, especially journalists, who are viewing your press release, the more likely you are to have it picked up by other publications. years ago.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Media] What Will Future Marketers Learn in School This Year?
    Understanding the power of various networks, especially by growing the connection utilizing social media is important in learning and networking with professionals around the globe.” Or least part of what they learned anyway. On Monday, we talked about What marketers lost sight of over the summer. ” - Eric Bradlow, K.P.
  • VISUALLY  |  TUESDAY, OCTOBER 27, 2015
    [Media] Making the Case for Content Marketing: Research & Statistics
    Ascend Media  notes that 74% of customers prefer to get to know a brand through articles than through ads. Content Get more stats and analysis with our look at the future of content marketing , or check out our playbook for social media marketers. Here’s a big push in the right direction–good luck making the case!
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Media] 11 Tips to Help Improve Your Brand's Communication Strategy
    For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Define and uphold a strong social media marketing voice and others will start doing your marketing for you. Always speak like a human being.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 13, 2012
    [Media] Content Marketing Metrics: What To Count, How To Count It
    Followers/friends/fans and sharing for social media. It’s easy if your latest email newsletter or social media post has a link to a landing page with a “Buy Now” button on it. Photo credit: e y e / s e e. The most reliable way to do that is to define and track metrics over time. First, let’s discuss what metrics we’re talking about.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 11, 2015
    [Media] Tips To Build Engagements: Relationship Advice for Marketers
    Tag your customers on social media to celebrate their successes. 5. The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your partner or customer!). Personalize whenever you can. 2.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Media] Move Beyond Sales With These Business KPIs
    Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Customer Satisfaction: Are our customers happy? Happier Customers, Better Products, Satisfied Employees.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 31, 2013
    [Media] What We Can Learn from Fortune 100?s Most Social CMOs
    It stands to reason, then, that a significant percentage of CMOs that have invested heavily in social media within their organizations are not, in fact, using it themselves. Are CMOs reluctant to adopt social media? Let’s take a look at a few CMOs that are taking advantage of social media to promote their personal brands.
  • SAZBEAN  |  THURSDAY, NOVEMBER 17, 2011
    [Media] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    And with so many different social media channels available to marketers, it’s difficult to make your content truly  stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? News & Notes
  • B2B MARKETING INSIDER  |  MONDAY, MAY 4, 2015
    [Media] How To Choose Amazing Images And Create Stunning Visual Content
    My job is to select the primary image for each post that will be used across our social media platforms, on our homepage, and at the top of the post, so it should be relevant to the story and compel someone to click on the link. We see social media as a way to show off our personality, not just duplicate already published material.
  • ANNUITAS  |  TUESDAY, JULY 16, 2013
    [Media] Simple Social Selling Secrets
    Social selling really isn’t all that new, the most successful salespeople have been using social selling techniques and utilizing social media to connect with their Buyers for years. Blog B2B Marketing Buyer''s Journey Demand Generation matt heinz Social selling
  • TOMORROW PEOPLE  |  FRIDAY, AUGUST 10, 2012
    [Media] Five Ideas for Getting People to Your Website
    good digital media agency can help you in increasing your site’s traffic by applying the best strategies and practices. Besides getting help from the digital media agency you should also use these tips to reach your target audience and to increase traffic. Here are some ideas that can help you in achieving your aim: 1. Freebies.
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Media] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    You’ll notice that each of these stories follows along the same few themes: quality matters, visuals are important, people have short attention spans, and social media is always changing, but usually for the better. Imagine the quick marketing videos you could make to further engage your social media audience! Here we go. Got it.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Media] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    In today’s connected world, your content marketing needs to stand out, integrate your 360° branding , and be consumable across social media platforms and devices. Take advantage of Instagram, and other photography-focused social media sites to engage followers and spotlight your brand. Share videos on social media platforms.
  • VIRALLY BLOG  |  THURSDAY, JULY 31, 2014
    [Media] Why good content is not enough
    There is huge amounts of content regardless of size being created on social media and this is where we are spending lots of our time. The internet has changed many things from destroying and creating entire industries to changing the way we live our lives. It now has to be remarkable content if you want it to stand out. Events
  • SYNECORE  |  SATURDAY, AUGUST 3, 2013
    [Media] 4 Quick Tips for Cooking Up the Best Branded Content Around
    News happens quickly these days, and those who are first to jump on it (particularly when using social media) are going to be the branded content kings. Building an online dialogue through your social media platforms is essential to the success of your branded content. Yes actually, it can be! Be Timely, Be Topical, and Newsjack!
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Media] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person. Deliver that pitch a minimum number of times, the theory says, and buyers will be powerless to resist.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 21, 2013
    [Media] My Common Bond with Red from The Shawshank Redemption
    We love comments and those who share on social media. The Man Who Gets Things Done | Jeff Ogden of the sales lead generation company Find New Customers is too. Red was well-known in the prison as the man who gets things done. When Andy needed a rock hammer (eventually used to dig a tunnel), he asked Red. What do you think?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Media] 10 Questions to ask in a B2B Content Marketing Questionnaire
    What are some of the leading social media resources in the industry? Value to B2B content marketers : Much like keeping a pulse on industry happenings with help from leading publications, social media can be a great place to not only learn more, but also become involved to increase the reach and engagement of content. Final Thoughts.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 21, 2012
    [Media] Lies My Content Marketing Expert Told Me
    Lie #3: You Should Develop and Use an Editorial Calendar I have seen many articles that recommend publisher-style editorial calendars to organize social media content creation and posting activities.  Just consider your daily social media and info consumption habits.  I enjoy writing my monthly column for Windmill Networking. 
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 1, 2012
    [Media] Fearless Competitor Ranked No.1 as the Best B2B Marketing Blog of 2012 by Buyerzone.com
    Each blog was ranked on the following:     Content freshness.     Blog age.     Social media presence.     Engagement with readers. Written by the sales and marketing expert Jeff Ogden, President of Find New Customers , it shares information on content marketing, lead nurturing, lead scoring, social media and more. About BuyerZone.
  • SYNECORE  |  FRIDAY, JULY 26, 2013
    [Media] 3 Ways to Recommit to Your Content Marketing
    For example, I recently had a completely awesome social media interaction with one of my favorite brands, ModCloth. I did a little research on what others were saying about their social media strategy and voila : a blog ! Recently, Synecore Tech''s fearless leader Sean Royer sent a post around the office by Jay Baer. Well, kind of.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2012
    [Media] Facebook’s Frictionless Sharing Creates Real Friction
    Social Media MarketingImage via Wikipedia. Earlier this week I read a post by Amber Naslund over at her Brass Tack Thinking blog. She did a nice job of actually thinking about something that I feel is an affliction rather than a development in the social space: frictionless sharing. This idea was brought to us by the folks at Facebook.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [Media] Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
    We love comments and those who share on social media. Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Hire a process too! I see lots of listings on LinkedIn looking for BtoB demand generation managers. Fill out a form and send in your resume. Does a documented plan really work? What do you think?
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Media] 8 Myths People Believe About Analytics (But Shouldn't)
    Your conversion rates on email marketing will be different than social media which will be different than organic search. Also track these metrics based on channel (social media, email, organic, etc.). This will be a good indication that you should promote your content through email marketing more than social media.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 17, 2013
    [Media] Webinar: Inside Sales Virtual Summit reveals selling best practices
    Related Resources: How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. Tweet A top struggle for sales professionals is optimizing selling time and driving lead generation. Reducing their time to lead by more than 60%. They include: Best Selling Sales Authors. - Guy Kawasaki, Art of the Start.
  • BIZNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Media] Twitter Vine in Small Business Marketing
    So how can small business owners make the most of this trending social media app? With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.  So, how do you get started?  Read on to find out how. Twitter Here is how to get started. Setting up Twitter Vine. Sound is automatically recorded.
  • SAZBEAN  |  THURSDAY, APRIL 25, 2013
    [Media] Top 5 Tips for a Successful Kickstarter Campaign
    This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. The best place to do this is by having a great social media presence across a few of the social networks. Phil Treagus is the co-founder of the award-winning digital media marketing company, Giraffe Social Media. The answer is: lots of people.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Media] 6 Compelling Reasons You Should Use Pinterest for Marketing
    It’s not “just another social media site.” What’s unique about Pinterest compared to most social media websites , is that it reduces the number of steps from discovery to conversion. This means that visitors from Pinterest convert into leads or sales faster than from other social media sources.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Media] 10 Terrific New Twitter Infographics in 2011
    Twitter Infographic" by Social Media Sonar. 4. Social Media's Loaded Questions: How Twitter Users Are Getting Their Questions Answered" by InboxQ. 5. "Is Twitter a Waste of Time?" by ProBlogger. 6. In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Media] The Disruptive Technology that will Replace Facebook
    Neicole   Crepeau  is the Senior Marketing Manager at  Vizit Corporation , and blogs at  Coherent Social Media. Related Stories Social media trends that are colliding in 2013 Facebook, the “spiral of envy,” and our Botox Life Dear Facebook. Here’s why I’m right. We aren’t loyal to Facebook, though. The
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 27, 2012
    [Media] How to Create Google+ Posts That Get Read, +1ed, and Re-Shared
    Since Google+ offers more options in the last category than almost any other social media outlet, let’s focus on how to use that effectively. Social media expert Guy Kawasaki thinks this is so important, he shares in his book What the Plus: Google+ for the Rest of Us   that he creates a custom image for every post he puts on G+.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Media] Your website sucks
    For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. When I started out in 2003, my space was called new media, my work, new media marketing. Alas, Unison is unique.
  • FATHOM  |  TUESDAY, JULY 26, 2011
    [Media] Simplified Holistic Online Marketing: PPC & SEO Working Together
    Conversion Optimization E-commerce/B2C Keyword Research Local Search Paid Advertising/SEM/Display Reputation Management SEO Social Media UsabilityIn my previous post about simple holistic online marketing I stressed how keywords are the strong foundation for your website.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Media] What is Retention Marketing, and Why You Need to Start Today
    In the past SEM and social media were cheap and effective ways to drive traffic to our ecommerce sites. Social media is seeing a similar trend to Adwords. To get real exposure on social media you can pay for social ads or promoted posts. The whisperings have started, but do you really know what retention marketing is? Ecommerc
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, AUGUST 8, 2015
    [Media] Intent Data Basics: Where It Comes From, What It's Good For, What To Test
    smaller portion comes from other behaviors such as downloads, email clicks, or social media posts. So the intent lists are often considered prospects to be touched through email, targeted advertising, and other low-cost media. But intent data is a complicated topic. Here’s a little primer on the topic. What is intent data?
  • MARKETING ACTION  |  THURSDAY, AUGUST 22, 2013
    [Media] Jay Baer Crushes the 11 Big Myths About Social and Content Marketing
    Fast Company ranks him as one of America’s top 3 social media consultants. To get you warmed up for this webinar, here are a few true-or-false statements to noodle on: Social media is not measurable. You’re in luck. And so are we.) The two will cover social and content marketing, in the process debunking some of our most beloved myths.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Media] Everything you wanted to know about Twitter Chats
    In fact, you can even make money off of Twitter chats.  So let’s take a deep dive into this important social media trend. Promoting a link to your homebase in industry publications, social media outlets and related forums is another way to find people who might be interested in the topic. So how do you get started? Set-up.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Media] Game Changer: Facebook Launches New 'Donate' Button for Nonprofits
    Facebook is believed to be the most effective social media platform for nonprofits, according to a recent study by the Content Marketing Institute. Your organization is telling its story over and over again on social media. Well, the wait is over … almost. The Details. The Major Benefit: Engagement and Donations. nonprofit
  • WINDMILL NETWORKING  |  MONDAY, MAY 12, 2014
    [Media] In Sales, Which is More Valuable, Your Brand or Your Accounts?
    What If Your Prospects Are Not Using Social Media? Let’s face it, we salespeople have a tendency to be nomadic. Really good salespeople are in constant demand and that includes fielding offers from competitors. Other salespeople … well, they may also be nomadic but, not necessarily by choice. by Craig Jamieson - Maximize Social Business.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Media] You???re Taking These Marketing Maxims Way Too Literally
    Long before there was Google and blogging, we had media properties called newspapers and magazines. And I’m not saying you shouldn’t experiment with different media in an attempt to appeal to more prospects who have a great variety of media consumption preferences. I am saying: You can’t master everything.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Media] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    As prospects self-educate about the products and services they wish to buy, the remain anonymous through most of this process, visiting websites, consulting peers on social media, and poring over review sites. Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. Can’t we all just get along?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Media] Digital Marketing Glossary, Part 2
    With all that said, let’s get on with Part 2 of the Glossary: Earned media :  Publicity or social buzz that’s free. It’s usually generated by your (not-so-free) strategic deployment of carefully crafted content assets ( owned media ). That press release is owned media. Those ads are “paid media” – you pay for time or space.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Media] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product. Affinity Marketing
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Media] 7 Ways to Inspire Trust from Ecommerce Customers
    Active Social Media. Many potential customers will seek out your social media accounts to learn more about your company before making a purchase. If your social media messages don’t match those of your ecommerce site, you’ll only confuse buyers. One small slip, and you could turn them off of shopping with you for good.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 3, 2013
    [Media] Marketing Made Simple TV – the most popular show for business authors – is fully booked
    We love comments and those who share on social media. Marketing Made Simple TV , which has become the most popular show on the writer circuit today, is fully booked for the next couple of months. Eat your heart out, Jimmy! And it is a no-brainer when a top business author like Brian Solis releases a new book. What do you think?
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [Media] Top 24 B2B Marketing Posts in February
    Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic.
  • WINDMILL NETWORKING  |  MONDAY, JULY 30, 2012
    [Media] Boring Byte: Polishing Dull Stereotypes Into Social PR Gold
    If you spend the majority of your time online on non-traditional media sites you’ll find bubbles of seeming obliviousness about the things going on in the world that have a major impact on huge swaths of sectors, industries and various populace. Guiding principle of Tim O’Reilly, publisher of O’Reilly Media : Work on stuff that matters.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Media] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    Social media is maturing Social media is far past having to prove itself as a viable marketing channel – in terms of raising visibility -- and credibility -- for firms, it’s a necessity. With social media platforms’ new maturity, however, new risks are emerging. That should come as no surprise.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [Media] Six Expert Guides to Measuring Content Marketing Results
    Like the social media ROI debate , content marketing pundits and practitioners differ on the practicality of measuring the ROI of their efforts. Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” Image credit: B2B Marketing Insider. What do you think? Content ROI Is a Myth by HubSpot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 14, 2010
    [Media] An Irresistible Old Spice parody!
    Share and Enjoy: Tags: Traditional media and advertising humor I have liberally used Sesame Street and Old Spice references in my posts — and believe it or not in my classes – so when Tearsa Smith sent me this mash-up I could not resist posting it. Enjoy! Tweet This! Share this on Facebook. Post on Google Buzz. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2009
    [Media] The social web is starting to feel like high school
    nasty and unprofessional online fight recently erupted between East Coast and West Coast factions over the issue of social media credentialing. Recently, a well-known social media pundit named me as one their favorite bloggers.  You may now return to your social media high school home room, wherever that may be.  : ).
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Media] 4 Steps To Align Your Sales Approach With Inbound Marketing
    Look on Use social media. percent of people using social media as part of the sales process outperform their peers and exceed quota 23 percent more often. Check other social media platforms (like Twitter and Quora ) to see if they are actively talking with other companies or researching other leads. Ah, the good old days.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Media] B2B Retargeting – Benefits and Pitfalls
    Have either posted or read social media content related to accounting software. When a prospect clicks on one of your social media links, a cookie is created and targeted display ads are presented when they are online in the future. The gist of that article was targeting individuals who are already part of your database. Chris.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 7, 2012
    [Media] B2B Marketers: It’s Time to Claim Your Facebook Company Page
    New Incite provides social media planning, Facebook page creation and outsource social media messaging. You may not know it, but your company page already exists on Facebook. And, it’s blank. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company.
  • SAZBEAN  |  TUESDAY, JANUARY 3, 2012
    [Media] 6 Tips For Building a High Quality Blog Following
    Ironically, the hit-based nature of social media means many blog owners have difficulty cultivating long-term loyalty from their users. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. News & Notes
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 3, 2011
    [Media] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
    Social media is huge and growing. What role does social media play in B2B demand generation today? Some B2B marketers, especially those with more time than money, have had success generating leads with social media. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™. Mac McIntosh. Mac McIntosh.
  • BIZNOLOGY  |  MONDAY, JUNE 22, 2015
    [Media] 5 Low-cost tools that make content creation easier
    CoSchedule collects data from social media sites and shows how many times an article was shared. Plus, you can easily set up social media broadcasts for new as well as older posts. Once upon a time, web writers relied more on guesswork than data. We didn’t have access to keyphrase research until Wordtracker came along. Plugin.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 29, 2011
    [Media] B2B Marketers: It’s Time to Buy a Vowel
    Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that  might offer better or more cost-effective results. Tweet. Wunker wrote about Rule #2.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 18, 2014
    [Media] The Problem with TV ads – They don’t tell you the real story
    We love comments (Not SPAM please) and those who share on social media too. Social media is gasoline.” Jeff Ogden of Find New Customers,  who’s an award-winning marketing expert, sees a lot of misleading TV commercials, but he also reads the Wall St. Plus they have new leadership in Germany. That’s my plan.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Media] Does Google Think Your Website Is Spam?
    Granted, there are people who are spammers in social media, too, but those people are usually a different type of spammer -- their end goal is not to get their website ranking higher in search results. Remember -- social media influences SEO , so it's important not to ignore that fact. I think we can all agree: Spam sucks! Not cool.
  • HUBSPOT  |  MONDAY, MAY 4, 2015
    [Media] 5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site
    Some are as simple as hashtag use in social media, while others may take a little more research and practice. The campaigns run on any social media platform out there, from Facebook to Vine and everything in between. Speaking of graphics, what do you do when you need high quality social media headers and blog images? Offerpop.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Media] B2B Marketers: Have You Localized Your Content Plan?
    In it, the media company reveals global media consumption trends. In general, IT buyers seek editorial/educational material during the early stage of the buying cycle; streaming media during the consideration stage; and vendor comparisons and downloads during the end stage.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Media] Everything You Need to Know to Dominate Local Search
    From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. If you're an active participant in community conversations, the buzz around you grows in the form of inbound links, social media growth, and media coverage.
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Media] How B2B and B2C Marketing Are Different
    Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. There are plenty of opportunities to apply social media tactics, but the context is different. Download a sample chapter. Value-driven decision-making. Read it!
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Media] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Traditional media heavily relies upon interruption marketing, a method which involves purchasing the right to interrupt your target audience with advertising. but remember: you must earn an invitation onto consumers’ social media channels. Billboards, TV commercials and radio ads are classic examples of interruption marketing.
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