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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Media] 31 business building benefits of Buyer Personas
    MESSAGING AND MEDIA. Helps determine the platforms and media you use. MESSAGING AND MEDIA. 'By Rob Petersen, {grow} Community Member. Buyer Personas  rock and I’m about to show you why. They are a tool that builds confidence in strategies to persuade buyers to choose you rather than a competitor or the status quo.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 13, 2014
    [Media] Content Marketing — “ Storytelling ” for Today’s Marketer
    Related Stories Social Deployment And Content Marketing are NOT the Same How To Grab Attention with Your Social Media Updates How to Make Your Content, Messages and Ideas Stick. As the advertising and marketing world begins to understand and deploy content marketing, so come with it the “best practices.” Content Marketing
  • CONVERSIONATION  |  MONDAY, DECEMBER 12, 2011
    [Media] Make Your Blog and Email Marketing Work Together
    There’s been plenty written about integrating email and social media (I [.]. Sometimes we get so caught up just keeping our email programs running that we get tunnel vision.  We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 3, 2011
    [Media] B2B marketers: Have you earned your cred?
    Even with marketing automation they are up to their necks in the day-to-day management of making sure stuff gets done — “stuff&# being the creation of content, emails, direct mail, social media initiatives, trade show preparation, you name it. What he presents is the proposed marketing plan for the upcoming 12 months. Au contraire.
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Media] The Most Important Force for Increasing Leads and Sales
    Business buyers won’t buy from vendors who lack visibility in search and social media. This was less of a danger in the old days when public interaction was limited to official “company spokespeople,” but social media now makes virtually every employee “client-facing.” Photo Credit: LGEPR via Compfight cc.
  • HINGE MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Media] Blog Post Roundup: 5 Topics Every Professional Services Managing Partner Should Know
    Without an extensive background in marketing, branding, social media, or other disciplines, how can you make the right choices to drive growth and profitability for your firm? 3) What Every Managing Partner Needs to Know About Social Media. Learn what you need to know about social media in this post. What is a brand really?
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Media] Making Sense Out Of The Numbers – Social Marketing Metrics
    Let’s say you’ve convinced top management that a strategic social media program is worth supporting. So what’s the best way to report your social media marketing stats? For example, in Demand Metric’s Social Media 5-Pack , you can use the Social Media Program Metrics Dashboard.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Media] A Look Inside Mashable’s Evolution [Interview]
    The company has seen great success as its community of 35 million uniques a month and 18 million social media followers continues to foster a dynamic global conversation. HubSpot: Does Mashable''s social media savvy give it an advantage (e.g. Riegelhaupt : Continue to grow and build the next-generation media company.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 6, 2011
    [Media] Hit Your Number Faster with Sales Intelligence
    The comments from current customers and new businesses that stopped by the booth validated that cold calling is dead and without a very targeted message with relevant information from both traditional sources and social media, a sales rep’s chances of getting contact and creating new opportunities is very slim. Data Accuracy vs Quality.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Media] The Three Biggest Mistakes Companies Make with B2B Websites
    It’s the first thing people view when doing a search or following up on a recommendation made on social media. Focus on fixing these three issues with your website before developing your social media and content strategy. And no, I don’t think social media is a replacement for SEO – but that’s another post.) is good. Admin.
  • FUNNEL FOCUS  |  THURSDAY, NOVEMBER 17, 2011
    [Media] A Content Marketing Retreat on the Puget Sound
    During a recent business trip to Seattle, I had the opportunity to meet with Russell Sparkman, founder and CEO of Fusionspark Media , the Langley Center for New Media , and the Content Marketing Retreat.  Box Media.  B2B Marketing Content Marketing Marketing Automation b2b marketing content marketing Content Strategy
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 7, 2011
    [Media] Our Favourite Posts, Week of July 18th
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Tim Pawlenty: Social Media “Breaks the Stronghold” of Mainstream Media. Social Media ROI: You’re Popular?
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 14, 2012
    [Media] Contacts Lead Scoring
    You can also assign point values to virtually any data you’ve collected on a lead, or actions your leads are taking on your website, in emails, or via social media. Social media metrics. HubSpot has introduced an all new custom lead scoring system that is built right into their Contacts database. Imported data. Analytics data.
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 29, 2012
    [Media] Thoughts from the Cable Show: Consumers were front & center
    Media executives, cable operators and agencies all converged on Boston for NCTA's annual Cable Show, the event that puts all things television front and center. But this year, as in recent years, television (or the first screen) wasn't the only media darling. see it, buy it a la Fashion Star). Were you at the Cable Show last week?
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 29, 2013
    [Media] 10 Reasons Why You Should Consider Maximizing Reddit for Business
    If you’ve spent … Continue Reading 10 Reasons Why You Should Consider Maximizing Reddit for Business by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Related Stories 5 Tips to Creating a SoLoMo Perspective How to Scale Your Social Media Writing Team What’s it Matter?
  • B2BBLOGGERS  |  MONDAY, AUGUST 2, 2010
    [Media] Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.
    Photo: Flickr Creative Commons: sl-fotografie Author: Doug Kessler | Website | Twitter B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? to say, “Hi.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Media] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The Oracle Social Media Participation Policy applies to.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 16, 2012
    [Media] Recent eMagine Website Launches
    eMagine is committed to providing you with educational information about the things we know best – B2B website strategy, SEO, PPC, Design, Engagement, Online Marketing, Social Media and more. From time to time, we’d like to show you some examples of our success, by announcing some of our recent website launches. Web Design
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Media] Why Writing for a Company Publication Is So Damn Hard
    My colleague Dan Lyons, who comes from the media world, made a fairly obvious, but entirely accurate observation: "The best stories come when the writer is passionate about them.". Heck, even media journalists are limited to their assigned beats. Can Company Publications Ever Be as Successful as Media Publications? The company?
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Media] The Trick to Seeing Through Marketing Statistics
    Social media research often has the similar problem. Instead of recruiting a cross-section of the audience, respondents are recruited through social media or their own database. No wonder the results say social media is so important, the heaviest social media users are the only people who responded! Brand awareness.
  • SYNECORE  |  WEDNESDAY, DECEMBER 19, 2012
    [Media] How to Use Content Marketing to Convey Your Brand Message
    In today’s digital milieu, marketers are becoming ever more reliant on written, auditory, and visual content media to inform, entertain, and otherwise address the needs of their target audience. Wendy has already built WWD’s site using HTML5/RWD and set up profiles on the major social media platforms relevant to her business.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Media] Laugh and Learn with Find New Customers – Episode 59 – The State of Cloud Computing
    We love to read your comments and when you share our content on social media. The Show Must Go On. No matter if it is Mad Marketing TV or Laugh and Learn with Find New Customers , a Promise Made is a Promise Kept. Once again, we share an interesting video and share a marketing lesson from it. Not bad, right? What do you think?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, FEBRUARY 17, 2011
    [Media] Industrial Marketing Playbook – Actionable Digital Marketing Ideas for Manufacturers and Engineering Companies
    Integrating social media into industrial marketing. My company, Tiecas has just released a new free guide called “Industrial Marketing Playbook.”. This playbook is not about marketing theories, it is based on our accumulated experience and expertise in marketing to your engineering, technical and industrial customers.
  • HUBSPOT  |  THURSDAY, MAY 5, 2011
    [Media] How to Get People to Care About Your Social Presence w/ @Jaybaer [@InboundNow #19]
    Jay Baer , social media strategist, speaker and author , joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! How to keep it real when engaging in social media. How to scale social media efforts. The importance of empowering employees when it comes to social media.
  • PAUL GILLIN  |  FRIDAY, APRIL 13, 2012
    [Media] More Influence Hocus-Pocus
    Finance in the online media category. Its technology platform uniquely mines the much-needed benchmarks from the deluge of social media data to provide firms with actionable insights on how they are performing against their competitors.”. A Chicago company called Unmetric has just raised $3.2 Great, so now what? influence marketing
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 14, 2012
    [Media] Promote Your Business with Coupons!
    Email Marketing Features New Features New Products New Services Social Media shareable coupons social coupons social media marketing VR coupons VR Social '“How do I get more customers?” ” – It’s a question every business wrestles with. Sharing those coupons socially is killer. Really! Share it!
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Media] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
    In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. Online Marketing Euphemisms to Help Sell Social Media. If you are reading this post, you are likely the former.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 1, 2013
    [Media] The Future of Twitter
    And if these topics are not reason enough to tune in, you should listen to this episode just to hear Tom Webster state that he no longer has to suck on the teet of social media. 'Twitter is at a crossroads. A bastion for free speech, how will Twitter react when Wall Street pushes back on controversial content? Twitter is at a crossroads.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2012
    [Media] Why User-Generated Content Is More Important Than You Think
    When you consider how much more closely social media and search have been aligning over the past year, it makes sense that integrating them both in your marketing strategy will help you achieve more visibility with this crowd that cares what others have to say about you more than what you have to say about you. Our next tip will tell you how.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Media] What Should Brands Offer Bloggers in Exchange for Posts?
    by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'At this point, you know not to expect something for nothing. But the area of what exactly you should offer bloggers for brand mentions can be a little murky. Read This BEFORE Reaching Out!
  • WINDMILL NETWORKING  |  MONDAY, JULY 30, 2012
    [Media] Boring Byte: Polishing Dull Stereotypes Into Social PR Gold
    If you spend the majority of your time online on non-traditional media sites you’ll find bubbles of seeming obliviousness about the things going on in the world that have a major impact on huge swaths of sectors, industries and various populace. Guiding principle of Tim O’Reilly, publisher of O’Reilly Media : Work on stuff that matters.
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 10, 2013
    [Media] Facebook EdgeRank and What It Means to B2B Marketing
    'The Facebook EdgeRank has been the topic of most discussions in the social media world lately. An important algorithm, EdgeRank can affect the way your prospects and followers interact with you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • SAZBEAN  |  THURSDAY, JANUARY 26, 2012
    [Media] The Ultimate Checklist for Integrated Marketing
    Successful inbound marketing requires a hand in a number of different marketing channels, from blogging, to social media, to email, SEO, PPC, and even live events. Email and Social Media. It’s all about social media. Be sure you’re adding social media sharing buttons (e.g. ‘Share on Facebook!’
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 15, 2011
    [Media] Savvy Toolkit: The 2011 CMO’s Guide to the Social Landscape
    Are you trying to navigate all of the social media channels and are wondering which are best for your company and objectives? One of my favorite resources has been The CMO’s Guide to the Social Landscape , which has just been updated. Brand expose. Traffic to your website. This is a PDF to bookmark or print
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 22, 2012
    [Media] Corporate Culture: To Facebook Or Not To Facebook
    have a hand in managing our Company’s Facebook page, and while I know there are a lot of nay-sayers out there that lament that social media has little effect on a company’s actual success, I am here to tell you nay-sayers that you are wrong! We have a very strong culture here which cultivates great social media content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Media] The 10 best big company blogs in the world
    This is clearly one of the best blogs on the social media landscape and a reflection of a company culture that is open, responsive, and tuned to their customers. The first thing you need to know is that Celanese is a chemical company, representing an industry not normally at the forefront of social media. Important? Rich content.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Media] “Best Story Wins” – Tom Peters
    We love to read your comments and appreciate those who share on social media. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. He’s right when he says that humans are programmed to respond to story and it’s more important than brand. B2B marketing is all about story-telling.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 16, 2009
    [Media] 10 Things Fashion Can Teach Us About Marketing
    Your kick ass social media campaign will fall flat if it links to a dowdy Web site that hasn't been updated in over a decade. To create the best impression, you have to integrate and coordinate your marketing across all media. Never say you're something you're not - especially in the land of social media. and cliffs. " 10.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Media] How To Link Inbound Marketing With Trade Show Success
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. An increase in social media following. Keep in mind two things: 1) your marketing goals, and 2) your call to action. They sure can.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 8, 2012
    [Media] Peering deeply into the soul of creativity
    The photos below are of dirt … but look deeply and I think you’ll agree the natural elements of our world can produce results as stunning as anything from the hand of our favorite modern artists … You might be wondering what this has to do with blogging or social media marketing. Can you guess the subject of this photo?
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 13, 2011
    [Media] The B2B Inbound State of Mind: Build Relationships
    Key components of B2B inbound marketing are promoting your message and building relationships through social media. ” Social media engagement is an excellent forum for engaging other like-minded professionals. Please share how you fit social media engagement throughout your workday. Be active, accessible and responsive.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Media] B2B Marketing Game Changing Ideas
    Instant streaming media (e.g. Netflix) has largely replaced brick and mortar media outlets (e.g. There are a number of ways to do this including social media, content marketing and public relations.  Sometimes it is not enough to simply make incremental progress on the small things.  Here are six ideas to get you started.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Media] SEO success for your blog in 10 easy steps
    You might be seeing a lot of benefits from social media, but SEO cannot be overlooked. If you’re a social media blogger, you’ll have a certain set of high-level themes you discuss and use like: social media marketing, social media for business, and so on. Read this guest post from the Genius Eric Pratum. Difficulty – 2.
  • HUBSPOT  |  MONDAY, AUGUST 9, 2010
    [Media] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
    Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. Another great use of social media is for professional networking. Ways Social Media Helps With Business Networking. Author: Chris Garrett on chrisg.com.
  • CLIENT BRIDGE  |  MONDAY, OCTOBER 29, 2012
    [Media] INFOGRAPHIC: How to Increase Pageviews
    Use Social Media Creatively. From Bit Rebels, here's an infographic with tips on how to get more blog posts seen by more people. Post Good Content Frequently. Make Your Posts Sharable. Use Tools for Content Curation. Accept Guest Writers. Search Engine Optimization (SEO). Edit & Proofread Every Word before It's Published. Link Building.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 30, 2010
    [Media] Internet Trends From The Web 2.0 Summit
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 The Secret To B2B Social Media? Holy Cow!
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 19, 2011
    [Media] Asking Prospects to Pay
    Following us on social media. How valuable is your marketing content? Do you think your prospects would pay for a subscription to continuously receive your latest and greatest publishing efforts? Well, that's precisely what we ask our prospects to do. We ask them to pay by: Giving us their attention. Taking us up on our calls to action.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Media] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. 3) Social Media. You know how we're always on your case to measure your marketing?
  • CONVERSIONATION  |  SATURDAY, APRIL 28, 2012
    [Media] Five Cultural Reasons Marketers Fail to Keep Up with Consumers
    The road to purchase consists of a multitude of touchpoints across a maze of channels, media and relationships. The alienation between organizations and consumers Different reasons stand in the way of solving the continuing disconnect – social media or not – between organizations and customers /consumers. The shift is clear.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Media] 60 Proven Ways to Increase Your Online Marketing Influence
    Map a strategy for integrating social media with other tactics. Think about social media as strategy to enhance your existing marketing goals. Become an advocate for gifted up and comers as they enter social media. Start the media arm of your company that educates, inspires and entertains. Follow better people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 8, 2012
    [Media] The social web. Where dreams really do come true.
    Here’s to Chelsea, social media, 200,000 views of her video, and the power to make dreams come true: Personalities of the social web YouTube and video chelsea gill jason segelThis story starts with a song. A sweet, funny song. To understand this post, you should really hear it. By the time it was over, I had a lump in my throat.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Media] 10 of the Most Successful B2B Blog Post Themes
    2.) “Best of” Social Media Lists. Why this theme is effective : Data shows that 84% of B2B marketers use social media in some form. However, from our experience, some manage their social media presence better than others. Monitor social media activity, communities, forums, etc. 'Read, write, review. Enjoy!
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Media] 10 Terrific New Twitter Infographics in 2011
    Twitter Infographic" by Social Media Sonar. Social Media's Loaded Questions: How Twitter Users Are Getting Their Questions Answered" by InboxQ. In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. The Who, Why, and How of Twitter" by The Next Web.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Media] 18 Insightful 2012 Marketing Predictions From the Experts
    Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." Jason Falls, Social Media Explorer (Follow Him on Twitter ). ".the Social media will drive how companies get found and fuel all other marketing channels. did I get everyone?)
  • ENGAGE  |  MONDAY, OCTOBER 15, 2012
    [Media] Are J-Schools Finally Going Digital?
    There’s been a lot of hand-wringing in the professional media and higher education over the state of journalism schools. They have headlines like “Journalism schools aren’t changing fast enough,” “Rebooting journalism education means constant state of change,” “Can journalism schools adapt to new media landscape?” FrontPage?!).
  • SAZBEAN  |  THURSDAY, APRIL 25, 2013
    [Media] Top 5 Tips for a Successful Kickstarter Campaign
    'This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. The best place to do this is by having a great social media presence across a few of the social networks. Phil Treagus is the co-founder of the award-winning digital media marketing company, Giraffe Social Media. The answer is: lots of people.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, APRIL 17, 2011
    [Media] Top-3 B2B Content Marketing Formats & Channels
    Newer channels such as social media and blogs are considered only moderately effective in comparison. In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. Now, let's take a look at popular content formats and delivery channels. What Content Formats Are Most Effective?
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Media] How B2B and B2C Marketing Are Different
    Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. There are plenty of opportunities to apply social media tactics, but the context is different. Download a sample chapter. Here are the six points we arrived at.
  • VIDYARD  |  TUESDAY, MARCH 11, 2014
    [Media] President Obama and Zach Galifianakis Make Waves with Between Two Ferns Video
    The White House Acting as a Media Company. The Obama administration has proven time and again that they are not afraid of digital media and they know that, to reach a certain demographic, they need to adopt new channels and approaches. Shouldn’t he be on CNN or something? What Businesses Can Learn from the White House.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2011
    [Media] Are Smartphones Making Us Stupid?
    am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Even during meetings, or maybe especially during meetings. wouldn’t recommend it).
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Media] 7 Data-Backed Tips for Sending Better Emails [Infographic]
    To help you put your best email foot forward, we collaborated with Market Domination Media to create the infographic below. 'Like many other marketing channels, email is constantly evolving -- and it''s up to marketers, sales reps, and other professionals to stay on top of these changes. Can''t get enough of email marketing data?
  • AGGREGAGE  |  MONDAY, JANUARY 31, 2011
    [Media] Marketing via Aggregation, Filtering and Curation – Tools and Resources
    What the Future Holds for B2B Social Media Marketing. Used to produce sites like Social Media Informer. Eqentia – multi-purpose semantic publishing platform for knowledge tracking, competitive intelligence, media monitoring, SEO enrichment, thought leadership or any custom content. Aggregation. Filtering. Curation. Images?
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Media] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    Social media is maturing Social media is far past having to prove itself as a viable marketing channel – in terms of raising visibility -- and credibility -- for firms, it’s a necessity. With social media platforms’ new maturity, however, new risks are emerging. That should come as no surprise.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Media] 6 Compelling Reasons You Should Use Pinterest for Marketing
    It’s not “just another social media site.” What’s unique about Pinterest compared to most social media websites , is that it reduces the number of steps from discovery to conversion. This means that visitors from Pinterest convert into leads or sales faster than from other social media sources.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 22, 2010
    [Media] Savvy Week in Review - January 22
    Pros and Cons of Applying Social Media to Traditional PR Campaigns - by @howellmarketing Amy Howell provides suggestions on how you can use social media to enhance your PR efforts. If you are like us, Friday crept up way too quickly! But, there was a lot of great ideas flowing around the web. Have a great weekend! The Savvy Sisters.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 19, 2013
    [Media] What Your Instagram Filter Says About You [Infographic]
    Smart savvy marketers that are harnessing the power of visual content and the high engagement that it delivers are much more likely to be rewarded by leveraging Instagram as part of their overall social media marketing mix. by Jason Miller Are you one of the 100 million active users generating 40 million photos a day on Instagram?
  • JUNTA 42  |  THURSDAY, FEBRUARY 23, 2012
    [Media] The Best Content Marketing Infographics on the Planet
    Especially ones for content marketing and social media. Okay…I get it. Infographics are in. As I’ve been popping back and forth from Pinterest to Facebook to Twitter viewing them all, I thought it might be helpful to put the best content marketing infographics all in one place. The History of Content Marketing. Get more.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2012
    [Media] What Galileo Can Teach Marketers About Lead Generation
    Bring New Media to the Old School. Marketers using mail pieces or other collateral should bring these traditional media into the 21st century by including them in your social marketing strategy. Try a New Approach to Social Media. If he were a modern day B2B marketer, he would no doubt be happily measuring social media ROI.
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Media] Is the Marketing Campaign Dead?
    Paul Dunay has written, " there is no campaign in social media ," while Joe Pulizzi said in a video interview that "content marketing is not a campaign, it is a promise to our customers." Blogs and social media behave like compound interest, so if you treat them like 'campaigns,' you lose all the benefits. wink wink) “. What next?
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JANUARY 27, 2011
    [Media] What Are the Top-10 Marketing Books?
    There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn.
  • B2BBLOGGERS  |  MONDAY, NOVEMBER 1, 2010
    [Media] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
    B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Zzzzzzz. Or Does It?
  • CK'S B2B BLOG  |  SUNDAY, JULY 4, 2010
    [Media] B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering)
    And for B2Bs, mobile's arrival means their marketing must also change if they want to maintain a presence in the media where their audiences have already migrated. Moreover, mobile is the most personal of all media. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Forecasts. call for 5.8
  • CK'S B2B BLOG  |  SATURDAY, APRIL 17, 2010
    [Media] Yes, B2B Marketers: THIS Is The Year Of Mobile (Yes, Really).
    But just because of silly ringtones, fave fives and zillions of apps that offer more entertainment than efficiency, don’t be remiss in relegating mobile to the consumer corner as this set of media offers super-sized opportunities for B2Bs, too. And an archive of B2B social-media marketing content is located here ). The problem? Guide.
  • VIEWPOINT  |  TUESDAY, APRIL 2, 2013
    [Media] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
    Among the capabilities Weber Shandwick will market via MediaCo are native advertising and digital media buying. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media] 2 Steps to Develop Your Social Recruitment Strategy
    'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time She blogs to show brands how to use social media in their recruitment. Remember that 64% of … Continue Reading. Social Recruiting
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Media] The Social-Shake-Up: A New Breed of Marketer is Coming
    All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media. So what does a CDO do?
  • BLOG MY CALLS  |  TUESDAY, JUNE 26, 2012
    [Media] Pinterest: Real-Time Case Study Part III
    Pinterest, these materials proclaimed, is the summit of social media marketing. Thomas Edison once said that he didn't fail he just figured out a bunch of ways that didn't work. That's sort of like us with Pinterest. We tried. We failed figured out a bunch of ways that didn't work. We love Hubspot and they continually pimped Pinterest.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 18, 2013
    [Media] Blog Design for Businesses – Do’s and Don’ts
    Here are some of the … Continue Reading Blog Design for Businesses – Do’s and Don’ts by Kristi Hines - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'One of the things that will determine the success of your blog is its design.
  • CONNECT THE DOCS  |  THURSDAY, JUNE 30, 2011
    [Media] Content Marketing World 2011
    and one of the leading thought leaders behind the content marketing and social media movement. Joe Pulizzi , content marketing evangelist, is putting together the greatest show on earth for marketers. It is called Content Marketing World 2011. Joe, is the co-author of Get Content. Get Customers. A: Sept 6-8 at Cleveland, OH. Conferences
  • FOLLOW THE LEAD  |  TUESDAY, AUGUST 17, 2010
    [Media] Sales-exec-as-publisher-model taking shape
    ' For Greg Verdino , it’s dangerous for b-to-b sales and marketing execs to be lulled into thinking that social media is predominately for consumer markets. 'The shift is not about b-to-b or b-to-c.' Take IBM. ’ “I’m not saying traditional sales goes away,” Verdino said. Subscribe to RSS.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Media] Aberdeen Shows How to Do Email Marketing Right
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Media] In the B2B World, Market Awareness Trumps Sales Skills
    Social media. Similarly, a strong social media initiative can get your name and brand position disseminated to a wide audience.  For example, Fusion Marketing Partners and our clients, have both generated significant revenue (and great new clients) by making ourselves known through free social media sources. Press releases.
  • MARKETING ACTION  |  FRIDAY, JUNE 13, 2014
    [Media] Choose the Right Social Networks to Boost Your Business
    You have to embrace social media and integrate it into your marketing strategy. If you are a large well-known brand you may already have a good idea of which social media platforms your target audience prefers to engage on. There are hundreds of social media networks out there, which can be completely overwhelming to the newbie.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 5, 2014
    [Media] Named account marketing: new tools and techniques to reach a limited universe
    To talk to customers and prospects in a limited number of accounts, you want to ratchet down your broad-based general advertising, and go for a narrow range of communications options, including: Addressable media, using real personalization. When 'Some B2B marketers know exactly what accounts are in their target market. What a luxury!
  • INBLURBS  |  FRIDAY, MARCH 8, 2013
    [Media] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
    Content and social media have become successful ways to get attention from future buyers. Participate in industry related social media groups and forums. Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Media] Predictions for B2B digital marketing in 2013
    This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities.  Personal branding is no longer just for celebrities or the self-employed; with the rise of social media, it is for everyone.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 2, 2012
    [Media] Revenue Performance Management: Making the Top Line Top Priority [Infographic]
    Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left B2B marketing and sales leaders struggling to keep up. by Jason Miller The way that most corporations create revenue today is obsolete, if not dysfunctional. Is your company maximizing revenue using RPM?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JUNE 18, 2011
    [Media] Twitter, Klout and the vacation effect
     . As somebody with a fairly high social media presence, it’s not easy to “sneak off” for an extended vacation.  The message seems to be that the world of social media punishes those who go on vacation.  I have a blog community to think about and I also get a lot of business-related tweets.  An interesting thing happened.
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, JUNE 10, 2013
    [Media] Mobile Emails for Small Business
    The next biggest time chunk (almost 15%) is spent on social media apps. 'Recent reports show that email usage has increased on mobile devices to the point where it is now the number one activity. Mobile users spend an estimated 23% of their time online reading and writing emails. No related posts. Blog Posts
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Media] Which Channels Are Best for Content Promotion? [Infographic]
    'Lately, I''ve been hearing more and more questions about earned, owned, and paid media. What are the differences between the three? How do they work together? How can they work separately? Which one is “better” than the others? Thanks to Column Five, there are now some quick, easy-to-consume answers to most of these questions.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Media] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    User-generated content won’t only be relegated to the realm of social media. There will be an enormous, brand-led shift in media ownership.  “Soon, many of the top media sites in the world will be brand-owned,” says Doug Kessler ( @ dougkessler ), Creative Director and Co-Founder of B2B agency Velocity. ” 11.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Media] My interview of the content marketing expert, Jim Burns of Avitage, Part 1
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Using Video in B2B Marketing. Content marketing is a critical business imperative today. In this episode, Jim talks about what video is and how it should be used/thought of.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Media] 25 Sure-fire Ways to Grow Your Email List
    'With all the attention building your social media presence, you may have forgotten that the powerhouse of your business is still in your email marketing strategy and building your email list. Use social media to drive traffic to your website: Social media channels are designed to keep content slim and frequent. Email Marketin
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 2, 2013
    [Media] CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing
    Despite consumer and marketer beliefs that  traditional media advertising on the whole is more effective than online advertising , marketers continue to  shift budgets away from traditional media  and towards digital marketing channels, finds Duke University’s Fuqua School of Business in its latest installment of  The CMO Survey.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Media] 6 Tips for Understanding the B2B Business Decision-Making Process.
    good way to build trust and credibility while at the same time dropping a few statistics and testimonials to prove the value of your product or business philosophy is through content marketing—white papers, case studies, email campaigns, social media, and the company blog. How can we help you Make Good Media? Why buy? Buyer Personas).
  • B2B CONVERSATIONS NOW  |  SUNDAY, JANUARY 23, 2011
    [Media] Crush Your 2011 Sales Objectives - Recorded Webinar
    Enter Bernie Borges, founder of FindAndConvert and an inbound marketing and social media expert. In this exclusive pre-recorded webinar hosted by Bernie, you’ll see first hand how to capitalize on your Social Media activities. Forget the “you need to do Social Media&# pep talk. Enjoy!
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Media] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    Our first test compared search performance by domain type -- company blogs vs. publications (such as news or media sites). In order to increase key factors such as user behavioral signals, it is important to develop strong distribution channels across email and social media. How much better? Nearly 800% better. Here’s what we found.
  • MEASURABLE MARKETING  |  FRIDAY, APRIL 1, 2011
    [Media] Web Marketing Digest - April 1, 2011
    This article from CTV discusses the top April Fool's pranks of 2011and of the 6 pranks listed 3 of them are based on social media and the web! Happy April Fool's Everyone! This week's post has a list of the best April Fool's pranks of 2011 (in honor of today!) Have a great weekend everyone
  • SAZBEAN  |  SATURDAY, MARCH 15, 2014
    [Media] Internet Marketing Strategy Articles for the Week of March 10, 2014
    Marketing Strategy
  • SAZBEAN  |  THURSDAY, MARCH 13, 2014
    [Media] Five Ways Mobile Apps Can Be Used To Market Your Business
    Keep all of your social media tools in a single place. Other applications can combine all of your social media networks into one, allowing you to manage contacts easily and keep track of them in real time. Use social media to let fans and customers know of special events. That’s right; their cell phone.
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