SAZBEAN | MONDAY, JUNE 25, 2012
[Media] Customer Relationships – Online Consumers Favor Public Feedback From Brands
Online consumers tend to be far more positive about brands that respond to their comments or complaints via public forums or social media channels rather than direct feedback methods such as email or phone calls, according to a report by Maritz Research. News & Notes
SAZBEAN | TUESDAY, NOVEMBER 15, 2011
[Media] 25 Must-Haves for a Remarkable Website
We now need to consider integrating search, social media, content, blogging, and more with our websites. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. News & Notes
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 23, 2014
[Media] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use. B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile.
PAUL GILLIN | SUNDAY, JANUARY 2, 2011
[Media] How to Change a Saved Twitter Stream to Chronological Order
Or replace hash tags like “#sm with “social media to make the conversation accessible to the uninitiated. If you’ve ever tried to transcribe a Twitter chat or conversation thread around a particular keyword or hash tag, you know that converting the chain to chronological order can be a real hassle. You’re done!
BIZNOLOGY | MONDAY, MARCH 25, 2013
[Media] 12 myths vs. reality on Search Engine Optimization (SEO)
SOCIAL MEDIA HAS NOTHING TO DO WITH SEO: Social media has everything to do with SEO. Photo credit: Wikipedia. few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. also)–and is growing too.
B2BBLOGGERS | WEDNESDAY, JULY 21, 2010
[Media] Recipes for Great Viral B2B Videos [#B2Bchat]
Anol takes Kent’s place who plans to be joining us frequently each Thursday, but has stepped away to focus on other exciting endeavors like, Social Media Marketing (SMM) Magazine. Anol is one of the key contributors at B2Bento.com and has had his articles published in various media in the region. Follow @B2B_chat for updates.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 17, 2013
[Media] The New Social Buying Journey
Your organization has the capability to monitor social channels and has taken the time to identify which social media outlets to listen to for your prospects. Through utilizing social media outlets and the intelligence that exists within these outlets, organizations are able to identify target prospects earlier in their buying journey.
INSIGHTIQ BLOG | WEDNESDAY, MARCH 23, 2011
[Media] Increasing Marketing Complexity Demands Smart Outsourcing
Of course, companies have long outsourced advertising, market research and PR needs, but have often had a tendency to keep analytics and direct marketing in-house. In the past few years, since that article was written, direct marketing has only become more complex with the explosion in social media. Or failed at it?
CONVERSIONATION | FRIDAY, MARCH 30, 2012
[Media] Marketers Need Return On Marketing Investment Now
That’s why it’s pretty revolting that some ‘thought leaders’ (and I won’t mention names anymore or even link to them), especially in the social media space, keep repeating marketing ROI leads to failure (!). He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a.
B2B MEMES | THURSDAY, SEPTEMBER 15, 2011
[Media] Facebook Subscriptions: Overdrive for Journalists?
One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans. For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry. Just Not Your Real Self: Scripps’ Muddled Social Media Policy. Related posts: Be Yourself.
B2B MEMES | TUESDAY, AUGUST 31, 2010
[Media] Do Personal Passions Make You a Better B2B Blogger?
On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. That is why so many of my posts use music as a metaphor, talk about history, or how personal experiences relate to the shifting role of publishing and media. But Little Bunny Foo-Foo?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 14, 2013
[Media] We create content and content also creates us
Social media and the Internet makes it possible for every person to be published, find an audience, and become influential.” 'Recently I was interviewed by my friend Elizabeth Sosnow and she asked me about an observation in Return On Influence : “We create content … but in a way, content is also creating us.”
TRADESMEN INSIGHTS | TUESDAY, DECEMBER 20, 2011
[Media] How Are You Handling Customer Complaints?
According to a recent survey done by eMarketer.com , only 34% used social media to respond. Research has shown that social media users want to be responded to even if a company wants to take the conversation offline. So what are you doing to handle complaints on social media? You probably should rethink your priorities.
WINDMILL NETWORKING | MONDAY, OCTOBER 20, 2014
[Media] 15 Steps to Building a Better Facebook Contest
He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 'Facebook contests are a proven way to drive engagement and boost visibility. That’s why so many companies run them. Facebook
CONTENT MARKETING FOR BI | TUESDAY, AUGUST 31, 2010
[Media] The Content Marketing Sweet Spot
Social media marketing (with the exception of blogs) is now in the number one spot. 72% of those polled have now incorporated social media into their marketing activities. I just finished reading this year’s latest marketing survey results over at the Junta42 site. You can download the report for yourself here. More inquiries?
VOLACCI | TUESDAY, OCTOBER 29, 2013
[Media] Target Your Social Marketing with Facebook Custom Audiences
With easier availability, small business owners unfamiliar with plugins and APIs will have a more level playing field in the social media marketing world so that new customers and prospects can be reached. social media marketing , facebook Custom Audiences also allows businesses to target and acquire new customers and leads.
KOMARKETING ASSOCIATES | MONDAY, OCTOBER 6, 2014
[Media] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
An overwhelming majority utilized social media content, enewsletters, blogs/articles, events, and case studies: Additionally, other B2B content marketing strategies used include white papers, presentations, case studies, infographics, videos, and more. Content Marketing Implementation. Why B2B Companies Use Content Marketing. Final Thoughts.
FATHOM | THURSDAY, APRIL 11, 2013
[Media] Why Hospitals Should Be More Proactive with Patient Reviews (and Much More)
'The business world—and healthcare organizations like hospitals and health systems—already know how frequently consumers use social media these days to both research their purchase decisions and post their own reviews. The report cites 24% of U.S.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 7, 2010
[Media] An Interview with Sean Geehan, CEO and Founder Geehan Group
A: Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. Right now the “hot thing” is social media, and as powerful as social media is, it still needs to be balanced and integrated into the overall marketing plan.
EVERYTHING TECHNOLOGY MARKETING | THURSDAY, JANUARY 27, 2011
[Media] What Are the Top-10 Marketing Books?
There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn.
B2BBLOGGERS | WEDNESDAY, MAY 26, 2010
[Media] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? How can we help you Make Good Media? Think Mobile. Enter the humble mobile device. Agree?
FEARLESS COMPETITOR | THURSDAY, OCTOBER 30, 2014
[Media] Jeff Ogden of Find New Customers is one of the best writers in America!
which was shared on social media hundreds of times. love to read comments and appreciate those who share on social media. Social Media is gasoline.” 'If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no? HubSpot Verified account ? HubSpot. Write on! :).
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 4, 2014
[Media] The Sense and Spirituality of Facebook at 10
In one decade, Facebook has become the largest media entity in history, touching a billion people. In one decade, Facebook has become the largest media entity in history, touching a billion people. 'Today is Facebook’s tenth birthday. What does it mean in our world? Facebook is beautiful and inspiring. can argue either side.
SAVVY B2B MARKETING | THURSDAY, FEBRUARY 11, 2010
[Media] Do You Have Any Idea Who You're Talking To?
Edward Brice suggests the following ways to find this information: "Reach out to your media partners, such as TechTarget. It's a no-brainer: You can't make a connection with your audience unless you know who you're trying to reach. This gets down to marketing basics – you need to develop buyer personas. What is a Buyer Persona?
FUNNEL FOCUS | FRIDAY, APRIL 8, 2011
[Media] Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
EM: What role does social media play in demand generation and how can you incorporate that into your strategy? CR: I have another soapbox rant here: Social media is an important part of demand generation, but do not let it distract you from basic blocking and tackling of demand generation. Very simple, right? You know why? We’re done.”
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 14, 2010
[Media] Is Content Curation an Easy Way for Content Marketers to Do More.
Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation?
BLOG MY CALLS | WEDNESDAY, MAY 8, 2013
[Media] Why Local Marketers Should NOT Care About Clicks
They''re better than clicks, traffic, form fill-outs, social media leads and even foot-traffic. 'Clicks don''t matter. Traffic doesn''t matter. CTR doesn''t matter. If you''re in the local marketing world--as an agency or a local business--the ''traditional'' metrics you''ve gotten used to for success no longer matter. At all. The Research.
BLOG MY CALLS | TUESDAY, SEPTEMBER 25, 2012
[Media] The Old Workhorse: Email Marketing
Since May we've conducted 11 email campaigns with 8 different media partners. Most of the blogs on BlogMyCalls and the presentations we give at conferences reveal industry-wide statistics and large trends from industry leaders. This blog will do no such thing. Here's what this blog will do: tell you about our experience. Email vs. Banner Ads.
BLOG MY CALLS | FRIDAY, AUGUST 17, 2012
[Media] Are Webinars Worth It?
These are new leads that hear about the webinars via social media, a guest presenter or our website. It seems like webinars are all the rage right now. Every time I open up my inbox I have 6 invitations to attend webinars about some marketing or sales related topic. Usually I don't open the emails. Our Webinar Experience.So Yes and no.
DIGITAL B2B MARKETING | THURSDAY, AUGUST 23, 2012
[Media] Why Lead Scoring and Personas Need To Be Connected
Observed behavior, including the marketers website, content and email, as well as social media and other observable behavior. It can also include priorities, risk profiles, media usage, role in the purchasing process and numerous other elements and anecdotes. Lead scoring and personas are popular topics in B2B marketing.
BLOG MY CALLS | TUESDAY, APRIL 22, 2014
[Media] Break Yourself of 4 Misguided Marketing Habits
Misguided Habit #4 - Just Posting to Social Media. You post to social media sites because you''re supposed to. Start generating leads via social media. Instead of focusing on posting content on your social media pages, focus on generating leads. 'We all have habits we''d like to break. Maybe you smoke. Break the Habit.
SALES INTELLIGENCE VIEW | THURSDAY, OCTOBER 18, 2012
[Media] New Playbook: Lead Qualification with Sales Intelligence
As technology and social media continue to disrupt traditional sales methodologies, many companies fall behind in their business strategies – and their sales results show it. 60% of decision makers use social media, so what do your sales reps do to get in front of them on social media? Download the Playbook!
TOMORROW PEOPLE | THURSDAY, FEBRUARY 9, 2012
[Media] 10 Signs Something is Missing from your Marketing Strategy
Here are ten signs there’s something missing from your marketing strategy : You’re failing to consistently attract new prospects and visitors to your website or to engage people in your social media networks. Is your marketing strategy missing something crucial? People don’t recognise you as an expert in your industry.
TOMORROW PEOPLE | FRIDAY, JANUARY 6, 2012
[Media] Why your Business needs a Marketing Holiday
It’s all about staying connected across all the different social media channels. Are you planning ahead for your holidays in 2012? Wondering whether to make it a city break – or to head somewhere hot? But have you ever wondered whether your business could also do with a holiday in 2012? Business marketing in 2012 is just the same.
INBLURBS | FRIDAY, MARCH 8, 2013
[Media] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
Content and social media have become successful ways to get attention from future buyers. Participate in industry related social media groups and forums. Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
B2B IDEAS @ WORK | MONDAY, NOVEMBER 29, 2010
[Media] B2B Marketing Events Around The World - Dec 2010
December 2-6, 2nd Annual Social Fresh Cruise New Orleans, Louisiana: Cruise the Caribbean for four days with 90 other social media leaders and influencers. December 9, L2 Washington, DC: An all-day intensive clinic addressing the opportunities, challenges and underpinnings of social media. December 16, BMA Atlanta Holiday Social.
ENGAGE | SUNDAY, JANUARY 20, 2013
[Media] Long Live Long Reads
The web was born to computer programmers and only later adopted by the media, making for awkward childhood. BuzzFeed is already synonymous with new media and they are embracing long form journalism. Technology website The Verge is another example of a new media company relying on long reads to appeal to readers. Read on. Wrong.
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 9, 2012
[Media] Sales Prospecting Perspective Weekly Recap - Week of November 5, 2012
Laney provides three reasons why outbound campaigns can have more of an impact when trying to increase attendance than just utilizing email and social media outlets. It still amazes me at the uphill battle social media is fighting when trying to be included in the lead generation funnel. Now, on to this week's recap.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 15, 2013
[Media] Why CMO’s Need To Be More Involved in Ecommerce
Other types include customer relationship management (CRM) data and social media data. User-generated content, like ratings, reviews or social media feedback, also aids and influences purchasing decisions. If the $42.3 But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger.
WEBBIQUITY | TUESDAY, AUGUST 19, 2014
[Media] 23 Terrific Email Marketing Guides
” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. 'Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). What’s the best day of the week to send emails?
HUBSPOT | TUESDAY, MAY 31, 2011
[Media] Twitter Launches New Follow Button for Websites
For marketers, it offers an easy way to generate new followers and, ultimately, increase social media reach. People who follow your social media accounts are more likely to engage with your brand, retweet your content , and become fans and evangelists for your company. Why is increasing social media reach important to your business?
HUBSPOT | THURSDAY, FEBRUARY 27, 2014
[Media] Think Outside Your Alumni Database: A Primer on Social Donor Management
And before social media, alumni directories were the primary way for collecting alumni information and sparking alumni networking groups. According to a report from the Council of Advancement in Support of Education , 90% of higher education and independent schools use social media for their advancement efforts. nonprofit
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 1, 2012
[Media] This is why you must use Twitter
Through Twitter I have connected to hundreds of inspiring people from around the world but none perhaps as loyal and dedicated as a young man named Muhammad Saad Khan , who is using Twitter and the social web to learn about social media from his home in Karachi, Pakistan. The first tweet I ever received was “It’s 4 a.m.”
NUSPARK | MONDAY, OCTOBER 31, 2011
[Media] Video Blog 1: An Introduction to the B2b Buying Funnel
For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation topics. Well, I’ve decided to start shooting some occasional video blogs. The first one is considered a pilot, as I need to tweak some things for the next one, especially the intro.
EMAGAZINE B2B BLOG | THURSDAY, AUGUST 15, 2013
[Media] Choosing the right video host for you
If you’re serious about using online videos for marketing, Brightcove (starting at $99/month) provides a wealth of tools that make it easy to manage and promote videos, including different options for players and social media sharing. Pros: Good quality, excellent social media integration, many options. YouTube. Vimeo. Brightcove.
FEARLESS COMPETITOR | WEDNESDAY, JULY 31, 2013
[Media] Check out Suite-Mates and Suite Caroline – Poke Fun at your Competitors
We love comments and those who share on social media. 'Kirsten Watson. Time for a little levity in sales lead generation, don’t you think? Especially on the last day of the month! Kinaxis is a very cool Canadian software company in the supply chain space. Really humorous videos that have won many marketing awards. What do you think?
FEARLESS COMPETITOR | TUESDAY, MAY 28, 2013
[Media] Big News: Marketing Made Simple TV relaunched today – bigger and better!
We love to read your comments and appreciate those who share on social media too! 'Marketing Made Simple TV today relaunched – bigger and better than ever! Click to share on Twitter. Check out the new offerings from Marketing Made Simple TV here. Please RT. link]. Today it is also: World-class video content creator. Please RT. link].
B2B MARKETING INSIDER | THURSDAY, JUNE 9, 2011
[Media] Will Content Strategy Save Marketing?
The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Social media is forcing marketers to create more content in order to participate in conversations and drive conversations. (D isclosure: Sybase is a subsidiary of my employer SAP. ).
SALES INTELLIGENCE VIEW | THURSDAY, JUNE 9, 2011
[Media] Social Selling in the Enterprise
Leveraging social media and online communities to drive revenue works. Social media is more than a tool for marketing people and it’s being well established that every department across the enterprise can leverage social media for everything from prospecting, opportunity management and customer retention. Sales 2.0
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 22, 2011
[Media] Content Strategy Visualized – The Blog Tree Sprouts New Growth
No paid media required here. Column Five Media. News/Commentary: Social Media B2B. Likeable Media Blog. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. link]. link].
HUBSPOT | THURSDAY, AUGUST 18, 2011
[Media] 21 Awesome Inbound Marketing Blogs You Should Be Reading
Now we have content marketing, blogging, SEO , social media , and other ways to attract visitors and leads to our business instead of pushing out unwanted messages to our audience. At the Goal Line offers thoughts and opinions on sales, marketing, social media, digital content, technology, and social business. Happy reading!
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 27, 2011
[Media] The New 4 P’s of Marketing
Because, though the 4 P’s of marketing (Product, Price, Promotion and Place) may still hold true today, a new set of P’s are emerging in this publish-or-perish, social media driven, data hungry marketing environment. Social media and blogs have commingled corporate branding and personal branding in an unprecedented fashion. Publishing.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 3, 2012
[Media] What Were the Biggest B2B Marketing Disruptions of 2011?
Some sense of confidence and coherence began to return to the market in 2010, as practitioners started to acclimatise to the new world, embracing things like social media and marketing automation, but the Euro zone crisis of the autumn has once more thrown things into doubt. ” It was a crazy year, full of ups and down, and big changes.
BLOG MY CALLS | TUESDAY, NOVEMBER 26, 2013
[Media] Why Do So Many Marketers Fail at Content Marketing?
Or, they start sharing stuff on social media because they''re supposed to. Every blog post, video, social media update, and even landing page edit require approval. 'I don''t know about you, but it seems like I read another article about content marketing every 4.7 seconds. I''m sick of reading them. Content marketing is all the rage.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 25, 2012
[Media] Falling in love with Instagram
I am a busy guy and I don’t have a lot of free time, especially for another bloody social media platform. I get to “meet” the parents, grandparents and kids of my social media friends. But week by week I have been falling in love with Instagram. It is just pure, pressure-free, lovely, creative fun. Ultra personal.
SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 17, 2009
[Media] Inbound Marketing, The Uber List for Outbound Marketers
Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). It's like candy to a kid.
SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 17, 2009
[Media] Inbound Marketing, The Über List for Outbound Marketers
Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). It's like candy to a kid.
PR MEETS MARKETING | MONDAY, MARCH 23, 2009
[Media] What am I doing now and a video thank you
Earlier this month, I wrote about how I got a new job and the role social media played. Click on the image to play the video. After a quick and busy start, I am happy to announce that I have joined InXpo as the company’s director of marketing. InXpo is a virtual events provider (e.g. Tweet This on Twitter. del.icio.us
MARKETING EDGE | MONDAY, AUGUST 4, 2008
[Media] Marketing by the Numbers â€“ Stephen Bakerâ€™s The Numerati
new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. Time 17:53. He is a senior writer with Business Week a regular podcaster along with Heather Green, his colleague at Business Week and writes frequently on Blogspotting.net.
THE FORWARD OBSERVER | TUESDAY, DECEMBER 24, 2013
[Media] How B2B Marketers Can Use Social Proof To Bag More Leads
Social proof is not a new phenomenon , but with the ascent of Internet marketing and social media, it has become more important. Wisdom of your friends social proof – This has worked throughout history with sales and referrals, but now is seen increasingly in social media. 'Artillery B2B Marketing Blog > The Forward Observer.
BLOG MY CALLS | WEDNESDAY, APRIL 30, 2014
[Media] The Google+ Obituary
Some of the articles argue that Google+ will continue as the basis for other Google platforms but won''t have any real social media presence. It means that while Google+ is a dead social media platform, it is still a VERY relavant SEO tool. Based on that and poor Google+ user growth, a few ominous headlines emerged. What is Authorship?
SAVVY B2B MARKETING | FRIDAY, JUNE 1, 2012
[Media] Savvy Week in Review - June 1
Maybe using LESS social media is the path to online success by @skooloflife via @markwschaefer. If you are parent with kids at home like many of us, you're probably excited and slightly anxious about all of the summer excitemnet and time home from school. Happy weekend, everyone! This post has you covered. Email is important.
GREAT B2B MARKETING | TUESDAY, JANUARY 3, 2012
[Media] A Dozen B2B Marketing Mantras for 2012
Learn the newest social media techniques and apply them with relentless consistency. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. Here is a sampling that might give you some ideas for improvement in the coming year.
SAVVY B2B MARKETING | THURSDAY, JUNE 2, 2011
[Media] B2B Fail: Confessions, Apologies, and Questionable Motives
Oh gods of marketing, social media, and E-mail forgive me. Chris Reimer of Rizzo Tees and Leslie Hughes of Punch Media have both blogged about similar experiences. In both cases, Chris Ott, Director of Social Media and Technology at Referral Key, responded to their posts either in the comments or via E-mail. Confession.
HUBSPOT | MONDAY, MAY 2, 2011
[Media] Which Social Networks Should You Be On? [Marketing Cast]
As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. You don’t need to be on every social network in order to be a social media-savvy business. Which platforms should one be active on? Where Is Your Target Audience? Connect with HubSpot
SOCIAL MEDIA B2B | MONDAY, SEPTEMBER 15, 2014
[Media] Professors Share Observations on the State of B2B Marketing
Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). As a lifelong B2B marketer, and co-author of The B2B Social Media Book , B2B marketing makes sense to me. Jeffrey L.
B2BBLOGGERS | SUNDAY, MAY 9, 2010
[Media] Building Your Content Brand In The Content Marketing Arms Race
Author: Doug Kessler | Website | Twitter tagged in B2B Marketing , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? Two choices.
B2BBLOGGERS | WEDNESDAY, JULY 28, 2010
[Media] What The Japanese Can Teach Us About First Impressions.
B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Two Way Conversation 5.
SAVVY B2B MARKETING | THURSDAY, AUGUST 5, 2010
[Media] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
In June, Eloqua published a comprehensive Social Media Playbook featuring a fantastic infographic, titled The Content Grid , that helps marketers visualize who creates content and who consumes it. The Social Media Playbook covers 10 platforms. Joe: Our involvement in various social media channels is still maturing. Stay tuned.
MARKETING INTERACTIONS | SATURDAY, DECEMBER 17, 2011
[Media] Is Gaming Your Customers Okay?
situation that has surfaced recently with several vendors is the offering of prizes for the submission of use-case stories to the vendor or testimonials posted on social media in regards to a product or service provided by the vendor. Are vendors under the assumption that this is a form of earned media? I'm all ears!
CONNECT THE DOCS | THURSDAY, FEBRUARY 18, 2010
[Media] Does 'Being Findable' mean 'Being Everywhere'?
Does this mean cross-media, low-volume campaign all year long? Social Media (blogs, Twitter, Facebook, LinkedIn). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). ClickInsights: Tips on how B2B marketers should leverage social media. Read on to get their insights. Ardath Albee. ” 4.
SMASHMOUTH MARKETING | FRIDAY, JUNE 11, 2010
[Media] B2B Marketing and Sales Books: What's On Your Summer Reading List?
David's book is worth reading time and again to be reminded of how the Internet and social media can radically improve your business. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? Maybe you were excited by all of that reading; maybe you weren't. Pick this one up.
BLUE FOCUS MARKETING | SUNDAY, DECEMBER 15, 2013
[Media] Float Like a Butterfly, Sting Like @GaryVee – How to Pack Some Punch Into Your Marketing Strategy #SocBiz
As Vayner Media (@ VaynerMedia ) co-founder Gary Vaynerchuck (@ GaryVee ) explains in his new book Jab, Jab, Jab, Right Hook : How to Tell Your Story in a Noisy Social World , the business world in general and marketers in particular have long since adopted the lingo of the boxing world. Build the foundation of the story. Don’t believe it?
HUBSPOT | TUESDAY, NOVEMBER 13, 2012
[Media] 5 Major Challenges Marketers Face (And How to Solve Them)
3) Using Social Media to Generate Customers and Revenue. Why It's a Challenge: Social media was once a shiny new toy. But at first, many businesses hardly knew what to do in social media. Our marketing focus has shifted from print media to online media, and we have witnessed the decline of direct mail and cold calling.
LEAD VIEWS | TUESDAY, MAY 29, 2012
[Media] Should B2B Marketing Be More Visual?
It proves, once again, the impact of visual media on the human experience. One could argue that the genesis of social media platforms such as Facebook was, simply, social interaction around a photograph. This post is inspired by the success of Instagram. Indeed, one doesn’t even need to be literate. Images must of course be compelling.
SYNECORE | MONDAY, JULY 8, 2013
[Media] SMBs Embrace Digital Marketing; Poised for Growth
According to the study, a website, social media and email for marketing/promotions were used in 87%, 77%, 66% of SMBs’ marketing strategies, respectively. While it seems like the importance of digital marketing – websites, social media, email marketing, SEO, etc. SMBs are practical. SMBs are resourceful. The Takeaway.
SYNECORE | THURSDAY, NOVEMBER 29, 2012
[Media] Your Brand's 2013 Content Marketing Plan
WHAT WE NEED TO DO TO GET THERE: We need to create a 2013 content calendar organized in the following way: Vertically, by a) theme, each of which will be a distinct campaign, and b) every segment of our target audience; Horizontally, by a) stage of the buying cycle (TOFU, MOFU, BOFU), and b) content media to connect with each audience segment.
WEBBIQUITY | MONDAY, JUNE 17, 2013
[Media] 31 Spectacular Web Design Guides, Techniques and Resources
The positively awesome Angie Schottmuller identifies a baker’s dozen barriers to social media engagement on your website, such as requiring account creation or sign-in in order to comment (“Ease up on the form lock down. Free Social Media Icon Sets. 115 Creative and Unique Social Media Icon Sets by EntheosWeb Blog.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 23, 2014
[Media] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
She’s a strategist with a specialty in digital, social media and email marketing. For example ‘ @ DeSheliaSpann @Eloqua Which type of engagement gives the best ROI – PR, web, social media/blogging or events? Discover Engagement - step 2 of the 5 tenets of Modern Marketing. This is extremely important in B2B environments today.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 20, 2011
[Media] 12 Holiday Gift Ideas for Marketers
As social media marketing grows in adoption, identifying the right people to market to through all the digital noise can turn even the most ardent social media scrooge into a social media champion. SXSWi is a digital marketer's dream. Photo Credit: Leyla Kuhn. Walter Isaacson’s biography has been a hit and a must-read.
JUNTA 42 | FRIDAY, OCTOBER 16, 2009
[Media] Creating Consistent Content - A Content Marketing Plan
The following is a guest post courtesy of Russell Sparkman from Fusionspark Media , a new media communications company based in Washington state. I've had the pleasure of working with Russell on a number of projects, most recently their amazingly successful New Media 2012 conference. This is a story about story budgets.
WWW.BRAINSHARK.COM | FRIDAY, NOVEMBER 8, 2013
[Media] 3 REALLY Simple Ways to Use Video for Social Selling
Its just the savvy use of social media to connect with people, showcase your expertise and create fresh opportunities.” like this quote because it really captures the essence of how social media works as a selling tool – in that it’s just another tool. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE.
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 10, 2013
[Media] What Is Sequential Content, and How Will It Help You Generate More Leads?
Sequential Content and Social Media. Social media functions is the showcase for sequential content. Sequential content works well with social media because it encourages subscriptions. What is Sequential Content? Sequential content is any type of content that has a chronological structure. How to Create Sequential Content.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 4, 2014
[Media] Everyone Hates Comment Spam, So Why Are We Drowning In it?
As an alternative to on-site comments, you could encourage people to comment on your posts via social media. Be aware, however, that a Mashable study found that social media spam increased 355% in the first half of 2013 , and continues to rise, so relying on social won’t entirely protect you from spammers. So… No Comments Then?
HUBSPOT | MONDAY, AUGUST 9, 2010
[Media] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. Another great use of social media is for professional networking. Ways Social Media Helps With Business Networking. Author: Chris Garrett on chrisg.com.
MARKETING INTERACTIONS | TUESDAY, MAY 25, 2010
[Media] Demand Gen Academy for B2B Marketers
Deploying, Measuring and Optimizing Digital Media - Andrew Gaffney, Matt West. Social Media Strategy for B2B - Jay Baer, Barbra Gago. Genius.com has been facilitating a lot of research into the B2B marketplace to learn more about what's changed for marketers, as well as for buyers. Track: Lead Generation. Track: Lead Management.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 7, 2012
[Media] “You Don’t Know What You Don’t Know” The Problem Caused by Insular Thinking
We love comments and those who share on social media. Insular Thinking hurts lots of companies. While it’s imperative that companies look outside and at other industries for ideas, some companies are insular. For instance there’s a marketing software company in the Midwest we did quite a bit of business with over a year ago.
B2B MARKETING TRACTION | TUESDAY, NOVEMBER 6, 2012
[Media] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.
CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
[Media] The Big Content Marketing Fail: How Much Content Do You Need?
was active in media, online publishing and digital marketing strategies at that time and didn’t have to think long about the way forward of that small business. It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon). Hurray. It gets worse.
PWB MARKETING BLOG | MONDAY, DECEMBER 10, 2012
[Media] What Can a Business Review Do For You?
I’ve been working with several clients on their search and social media strategies. Of course one strategy does not fit every client, however I often recommend that clients make sure they have a couple of business reviews posted across the web – On Google Maps, Yelp and of course on social media sites of their choosing.
B2B MARKETING INSIDER | TUESDAY, APRIL 24, 2012
[Media] Content Strategy Ain’t Just For Large Companies
But with the rise of internet connectivity, mobile access and social media, content development and delivery has become affordable for even the smallest company. Because of web and mobile access and the rise of social media, small companies truly can compete with larger companies. The answer is yes and no. Write a blog post.
FEARLESS COMPETITOR | SATURDAY, MARCH 9, 2013
[Media] Summary of this week’s posts from the sales lead generation company Find New Customers
Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it. 'Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. If you missed any this week, it’s a good chance to catch up. Reasons Why You Need to Check Out Marketing Made Simple TV.
PWB MARKETING BLOG | FRIDAY, JUNE 24, 2011
[Media] Study Finds Majority of People Conduct Research Online
There are other ways to get your business found online, such as through social media, email marketing, traditional display advertising, and more. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. searches. Bing is a distant second at 28%. And Yahoo?
FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
[Media] “Best Story Wins” – Tom Peters
We love to read your comments and appreciate those who share on social media. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. He’s right when he says that humans are programmed to respond to story and it’s more important than brand. B2B marketing is all about story-telling.
FEARLESS COMPETITOR | MONDAY, DECEMBER 26, 2011
[Media] Stop Selling, Start Serving
A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. But this is not about that guest post – it’s about a blown opportunity by using self-serving language. Jill Konrath of SNAP Selling also talks a lot about self-serving language. ” Excuse me? Self Education
FEARLESS COMPETITOR | MONDAY, OCTOBER 10, 2011
[Media] New “cheat sheets” on B2B demand generation from Find New Customers
Keys to B2B Social Media Success. B2B demand generation | free cheat sheets. As part of the content marketing strategy at Find New Customers , we are pleased to announce the availability of great bite-sized content on B2B demand generation – available today with no registration needed. Keys to B2B Marketing Success. What do you think?
FEARLESS COMPETITOR | SATURDAY, JULY 16, 2011
[Media] Daniel Pink talks about the science of motivation
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Demand Generation | The Surprising Mind of Daniel Pink. love Daniel Pink. He takes things we take for granted – and blows them up! He is a great. Daniel Pink.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
[Media] What’s the best book on B2B marketing?
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Let’s have some fun. lot of great books by superb authors have been written on B2B marketing – but which is the best? Here’s a chance to speak your mind.
FEARLESS COMPETITOR | FRIDAY, JUNE 17, 2011
[Media] Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor.
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
[Media] Advice for Directors and Managers of Marketing | from top Chief Marketing Officers
We love comments and those who share on social media. The new white paper with advice from Chief Marketing Officers for Directors and Managers to deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it’s penned by Jeff Ogden of the sales lead generation company Find New Customers. Or click on CMOs Speak.