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  • SAZBEAN  |  MONDAY, MARCH 10, 2014
    [Media] The Need for an Internet Marketing Strategy
    Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. — they are not necessarily right for your business or organization. Marketing Strategy
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 1, 2009
    [Media] Why Your Website is Just the Beginning of an Online Strategy
    Patsi sets a pretty high bar for your social media involvement, especially if you are a small independent professional services provider. For those of you who are already agonizing over multiple social media possibilities and want to know where to focus, check out our article: 6 Reasons Why Your Blog Is Your Most Important Social Media Tool.
  • MARKETRI  |  THURSDAY, MARCH 21, 2013
    [Media] Ads Are for Losers! How B2B Professional Services Firms Can Earn an Audience by Being Interesting
    Consider the following: Pitching an interesting topic or angle to the media: Generally, consumers are savvy enough to know when they’re reading an advertisemen - the intent to sell a product or service is clear. ” Social media itself is not really even a tactic without context. This can water down your message.
  • B2BBLOGGERS  |  FRIDAY, JULY 2, 2010
    [Media] Is It Time To Stop With The Social Networking “Addiction” label.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label? How can we help you Make Good Media? Group : Welcome, Jeremy.
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 6, 2010
    [Media] What B2B Marketers Can Learn from B2C Stories
    Inbound Marketing Marketing Implementation Role of the CMO Social Media/Web 2.0 Tweet. rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. It was engaging. And they all lived happily ever after. Photo by ??[Sakura
  • AD YOUR COMMENT HERE  |  MONDAY, JANUARY 17, 2011
    [Media] How important is the size of your social network?
    social mediaAs much as we’d like to say that size doesn’t matter, it really does when it comes to your social network, and directly influences your “reach.&#. Reach ? “Ok, bigger is better then!&#. The balance for you is that of course, you want the greatest possible potential.
  • SAZBEAN  |  TUESDAY, AUGUST 10, 2010
    [Media] Be Ready to Respond if You Ask for Feedback
    Tags: Business Content News & Notes Social Media Social Networks eCommerce
  • WRITING ON THE WEB  |  TUESDAY, JULY 27, 2010
    [Media] Content Marketing Results: 18 Ways to NOT Get Blog Traffic
    Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically. There are plenty of VAs who specialize in social media management. Related posts: 4 Time-Saving Tips for Social Media Marketing. What are you doing or not doing on your blog that screws up your traffic? question. You bet.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JUNE 16, 2006
    [Media] B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly
    normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. mean, come on. mean, come on.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Media] Top 9 Professional Services Marketing Lessons Learned in 2014
    As shown in the chart above, LinkedIn was found to be the most effective social media channel for online lead generation for high growth firms when compared to Twitter, Facebook, and YouTube. For instance, Visible Experts at the highest level can have billing rates 13x higher than average professionals. Not so fast. On Twitter or LinkedIn?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Media] 5 Ways To Rethink Your Content Marketing Strategy
    Your content marketing strategy is not always activated through a social media channel. Understand the role, responsibility and strength of each social media to meet your goals – sometimes you’ll need to get a little crafty to maximize your exposure and drive your business outcome. Sometimes a ‘jump-start’ is in order!
  • JUNTA 42  |  SATURDAY, JUNE 11, 2016
    [Media] This Week in Content Marketing: Content Marketing as a Profit Center
    Finally, we’re excited to report that snack-food giant Mondelez is joining Pepsi and Red Bull in adopting a media approach to content marketing. Mondelez will focus on forming media partnerships to acquire, develop, and distribute content that will promote its “power brands” and become a profit center within the business. Ready?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JUNE 22, 2014
    [Media] NextPrinciples Offers Integrated Social Marketing Automation
    Originally envisioned as a platform for social listening and engagement, it evolved before launch into a broader solution that addresses every step in the process of integrating social media with marketing automation. marketing automation nextprinciples omni-channel marketing social listening social media marketing
  • MI6 MARKETING AGENCY  |  THURSDAY, NOVEMBER 18, 2010
    [Media] Twitter for B2B Marketing
    Social media ain’t gonna help you if you have a mediocre product/service. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. Think social media is very imp. Like Hootsuite if you need to manage multiple social media accounts.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Media] The Appeal of B2B Social Networks
    They are both the oldest form of social media and also the newest. Communities are the convention centers of social media. Tags: B2B Facebook communities marketing social_media socialnetworks Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2011
    [Media] Weekly Wrap Up - September 23rd
    Check this post from Jon Buscall of Jontus Media for some great tips on how to turn things around with the strategic use of an email newsletter. Social Media Longevity: Twitter or Facebook? Three Reasons Social Media Marketing Favors Small Businesses by @markwschaefer. For those of you in the norther hemisphere, welcome to fall.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 17, 2014
    [Media] B2B Sales Teams Can Use Content Marketing to Generate Leads
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads. Photo credit: Flickr. Marketing
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [Media] Where Does Print Advertising Fit Into Today's Marketing Mix.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? How can we help you Make Good Media? Safety? Target Audience?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Media] Programmatic Audience Development Global Trends [White Paper]
    The proliferation of data and technology is reshaping the media business. This surge has ensued due to the embrace of the consumer audience —as defined by a wide range of expressed, observed and inferred data points — as the strategic pillar upon which the transaction of media can and should be based. Nearly 57% of U.S.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 1, 2015
    [Media] Keeping Up with KoMarketing: Fall 2015 Conference Preview
    Session Date : Thursday, October 1 st 1pm EST. Session Overview : Search and social media may seem like two different species, but they have plenty in common. Combine your search and social media marketing efforts and teams and maximize results of both. Session : Social Media and How It’s Impacting Pacific Rim Consumers.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Media] 4 Genius Tactics for Increasing Ecommerce Sales
    Social Media. Speaking of social media, are you sure you’re using it to the best of your ability? What if you could keep an eye on what people are saying about your company and your products on all your social media outlets? This helps you determine which social media outlets you should focus on. Heat Mapping. Ecommerce
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 13, 2015
    [Media] What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
    This intermingling of fans and brands drove more interest and excitement for the campaign across social media channels and across the world. This global campaign received over one billion impressions from social and traditional media and the game experienced a 30% global sales uplift in 2013, the year of the campaign. catsofmonopoly).
  • BIZIBLE  |  MONDAY, JANUARY 25, 2016
    [Media] Here’s How Switching To Multi-Touch Attribution Changed The Way We Do B2B Marketing [Data]
    We produce content and pay for media that touches all parts of the marketing funnel -- from awareness to lead creation to lead nurturing to conversion -- and we wanted to make sure every effort was accurately recognized for its contribution to closing sales. Paid Media. What often remains in question is, how much better is it? Social.
  • MARKETING EDGE  |  FRIDAY, NOVEMBER 25, 2005
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • PR MEETS MARKETING  |  TUESDAY, APRIL 7, 2009
    [Media] Book Review: Me 2.0 by Dan Schawbel – Personal Branding to the Millennials
    Recently laid off – how to leverage social media to create your digital persona and brand while judiciously networking to find the opportunities right for you. While I don’t believe that social media will get you the job , I believe reading Dan’s book will ensure that you’re noticed in the right way for your dream job.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Media] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Jessica Hodges, Social Media / Digital Marketing Manager, Shoplet.com : It’s my job to keep an eye out for trends, examine consumer behavior, motivations and also keep an eye on competitor movements. As a Social Media/ Blogger/ Digital marketer, there is no success without numbers. What is life in modern marketing like? er, borrowed ?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Media] How To Use SlideShare For Content Repackaging
    She has 7 years of experience in search and social media marketing. Content repackaging is the number one content strategy that not enough people are using. know this, because I have too many fellow bloggers, marketers and website owners who have never even tried it. SlideShare
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, SEPTEMBER 4, 2010
    [Media] No budget? Apply guerrilla marketing ideas to the social web
    But the most fun guerrilla social media tactic had nothing to do with business, it involved my band, Jabooda. FedEx had become our own personal social media network! Tags: Case studies Social Media Strategy facebook I first connected with Nathan Dube in 2009 when I fell in love with his now-famous destroy your printer contest.
  • VOLACCI  |  TUESDAY, SEPTEMBER 3, 2013
    [Media] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
    Extra social media promotion creates more value to search engines. This past month has seen a huge debate about whether or not interactions on Google+ are a cause of better search rankings, or merely a correlation, but nobody disputes that search engines reward social media links to a piece of content. Remember when Michael J.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Media] New Marketing Automation Options for Small Business in the VEST Report
    The media library supports images, files, articles, and videos (through Vimeo integration); the calendar provides full event management; surveys can change questions based on previous answers and include automated follow-up actions. Supported channels include email, SMS, direct mail, surveys, landing pages, and social media.
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Media] B2B Content Marketing and the End of the Company Blog
    Fueled by changing content discovery habits (namely, social media and mobile devices), some B2B companies are closing up shop on their natively hosted blogs and migrating content to sites like LinkedIn, Facebook, or Medium. Or, a company might launch first on social media alone, with a website to follow later. Underlying Trends.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Media] Learn How to Maximize Lead Generation
    There are just too many variables involved.  So marketers should test all of these, as well as traditional media like telephone and postal mail. Like PR, social cannot be viewed as a scalable, reliable media channel for lead generation.  Use social media touches as part of your ongoing lead generation and nurturing programs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 1, 2012
    [Media] Mergers that should have never happened. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is  a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Tweet. Related Stories Twitter for president. A {growtoon}. Blank slate. A {growtoon}.
  • THE POINT  |  THURSDAY, JUNE 24, 2010
    [Media] Factoids: How to Tweet Multiple Times About the Same Offer
    Tags: B2B Marketing Content marketing Demand Generation Landing Pages Social Media landing page design twitter white paper promotion
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2016
    [Media] 3 Creative Highlights From Cannes Lions
    " "Vendors like Oracle Data Cloud and Oracle Marketing Cloud are quickly becoming as visible and expected as the vendors on the creative and media sides of the house," he adds. Based on feedback from two of the Oracle contingent who were attended the festival, one of the themes that emerged can be summed up in word: MadTech.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 27, 2011
    [Media] Bytes from the PR Sphere: Distilling the Social Components of Public Relations
    Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, although media social doesn’t trip off the tongue (or keyboard) nearly as easily. But this column focuses on PR and social media. Not own.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 27, 2012
    [Media] We’ve Enhanced VerticalResponse Social!
    To bring you the best possible social media marketing features, we’ve made a few enhancements to VerticalResponse Social – Yes, already! . Now you can: Create social media campaigns for blog posts you haven’t published yet. Edit link titles and summaries. Do you like to share posts? Such power! No problem!
  • BIZNOLOGY  |  TUESDAY, JANUARY 25, 2011
    [Media] Learning from Comcast/NBC and Keith Olbermann
    After the recent and sudden departure of Keith Olbermann as the host of MSNBC's daily Countdown , criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has flowed unabated in social media. Media companies must have a plan for how they will cope with one of their stars abruptly leaving. Image via Wikipedia.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 13, 2010
    [Media] Mind the Gap between Marketing and Value
    The big story about The Gap (you might call it "The Gap Flap," although of course I never would) is how a fierce outcry in social media forced The Gap to take down its new expensive logo in favor of the old one that its customers love. No, you say, it is about the power of the social media, right? The Gap. Well, perhaps. No matter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 10, 2009
    [Media] Can Twitter read your mind?
    The social media consumer research applications being developed right now represent the most exciting, dynamic aspect of marketing I have seen in my career. Tags: Internet marketing research advertising social media innovation twitter One friend tried it and said it recommended the very car she was going to buy. And it's all out there.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 29, 2013
    [Media] 10 Reasons Why You Should Consider Maximizing Reddit for Business
    If you’ve spent … Continue Reading 10 Reasons Why You Should Consider Maximizing Reddit for Business by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Related Stories 5 Tips to Creating a SoLoMo Perspective How to Scale Your Social Media Writing Team What’s it Matter?
  • B2BBLOGGERS  |  MONDAY, APRIL 26, 2010
    [Media] Upcoming Event: How To Build A Demand Generation Machine With.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 26, 2015
    [Media] How Data is Changing the Face of Television Advertising
    Historically, TV advertising has been an industry dominated by negotiating inventory “up front”, months in advance of airtime, based on standard demographic (sex/age) information and gross media rating points (GRPs) associated with each show or program. Click here to learn more about The Oracle Data Management Platform.
  • MI6 MARKETING AGENCY  |  THURSDAY, JULY 28, 2011
    [Media] Top Marketing Posts, week of Jul 11
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Why Social Media Isn’t Just Another Marketing Tactic. Helping Unlock the Marketing Puzzle.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, MARCH 24, 2011
    [Media] Content marketers: throw out your editorial calendar!
    The first recommendation in Accenture’s publication, Social Media:  Rewriting the Rules on Content Management , is to throw out your editorial calendar.  Shocking!  Buyer behavior Content curation Content marketing Thought leadership content curation Editorial calendar Marketing Social mediaShocking! 
  • PR MEETS MARKETING  |  MONDAY, SEPTEMBER 13, 2010
    [Media] Change is in the Air
    This includes highlighting how PR is an integral way to drive tangible results that address marketing objectives. I’ve also written extensively about social media and virtual events/meetings. Tags: marketing pr Cece Salomon-Lee PR Meets Marketing Social media It’s an exciting time. PR Meets Marketing is Moving. Clear Focus.
  • MARKETING EDGE  |  TUESDAY, APRIL 15, 2008
    [Media] Taxes and Twitter a great combination for H&R Block
    Early adopter companies are making inroads in using social media to achieve tangible business goals. The H&R Block income tax services brand is quickly building on its brick-and-mortar foundation by effectively using social media tools, including Facebook and Twitter. Time 13:04. Amy has been on Twitter for nearly a year.
  • MARKETING EDGE  |  TUESDAY, MAY 12, 2015
    [Media] Something About Driving Video
    Hitting on a single topic in marketing, social media and business communications. When I first got this assignment I was told it was about a paperless delivery Read More. Quick and to the point. Home production video
  • WEBBIQUITY  |  THURSDAY, AUGUST 5, 2010
    [Media] Best Business Blogging Tips and Guides of 2010 (So Far), Part 1
    Better results from social media? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. Gini Dietrich lays out a six-step, eight-minute process to use social media to promote blog posts.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 5, 2010
    [Media] A different kind of Facebook privacy issue
    This affects search results (where you commonly see tweets but not Facebook status updates ) and it affects social media monitoring companies. Full disclosure: I serve as Chief Strategist for Converseon, which provides social media monitoring services for companies worldwide.]. Image via Wikipedia. So, Google, Yahoo!, Time will tell.
  • BIZNOLOGY  |  MONDAY, AUGUST 16, 2010
    [Media] A Skewed Web: Are you an outlier?
    But is that real, or just a distorted view of the social media world? Collectively, our social media activity seems to be closer to People Magazine and Sports Illustrated than to The New York Times or National Geographic. Tags: Social Media Marketing facebook googletrend googlezeitgeist socialnetwork twitter by Aaron Kim.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 31, 2010
    [Media] How to become a CMO in 10 tweets or less
    This headline is just a bit ridiculous, of course!   But I did want to make a point that social media works in amazing and unanticipated ways.  loved the work because our views on business and marketing were aligned and I absolutely bought into his vision of how the new media could work for a corporation. Getting on the radar.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 15, 2009
    [Media] Business Twitter initiative in trouble? Here's how to get it back on track!
    More thoughts from online marketing pioneer Dr. Ben Hanna from his just-published report on his first 120 days of social media experiences at www.business.com. If you’ve already tried Twitter for your business and struggled to make it work, it's most likely because the B2B social media rules are still being written. Be tenacious.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Media] Busted! 23 Marketing Myths Held By (Some) Industries
    The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. 14) “Writing a few posts on social media is enough to get exposure.”. Don’t get us wrong. Good news!
  • JUNTA 42  |  SATURDAY, MARCH 5, 2016
    [Media] This Week in Content Marketing: Native Advertising Hits Network Television
    Branding in the age of social media (12:11): This article from Harvard Business Review explores the challenges brands face in trying to be relevant to “amplified subcultures” – what we would call niche audiences – and how cultural relevance can solve this problem. predict a further blurring of the lines between media and non-media companies.
  • SAZBEAN  |  WEDNESDAY, AUGUST 8, 2012
    [Media] Should Your Small Business Be on Google+?
    Social Media Social NetworksGoogle+, which recently celebrated its first anniversary, has gained a reputation as a desolate wasteland of a social network. Google has fought back, claiming an ever-growing userbase (75 million daily active users today) but the calculation methods are sketchy at best. Absolutely. by Alex Fitzpatrick.
  • NUSPARK  |  SUNDAY, AUGUST 22, 2010
    [Media] A Hodgepodge of eMarketing enhancement tips
    Tags: Conversion Tactics Marketing Strategy Pay-Per-Click Social Media
  • MARKETING EDGE  |  FRIDAY, JANUARY 2, 2009
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 8, 2010
    [Media] I’m Unemployed…What Should I Blog About?
    Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light&# and get excited about blogging. They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Media] 5 Surprising Studies on What People Consider "Good" Customer Service
    Except on social media, where speed matters most. While speed may not be most important for email, phone, or in-person support, in social media, speed trumps all. In a survey by The Social Habit , 32% of social media users who contact a brand expect a response within 30 minutes, and 42% expect a response within 60 minutes.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JULY 11, 2012
    [Media] Four Responsive Email Layouts
    Social Media |. Flexible images (and media). Media queries. Media queries, however, work quite well and provide a safe fallback. desire for consistent function and rendering across those spectra means responsive email will likely focus on either a fluid layout or a media query. SMX Social Media Marketing - Dec.
  • PAUL GILLIN  |  MONDAY, FEBRUARY 7, 2011
    [Media] CareOne Cashes In On Community
    But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). busy online community has been a remarkably effective engine of growth. She would do no such thing. The 1.4
  • BIZNOLOGY  |  TUESDAY, JANUARY 19, 2016
    [Media] Top-10 Biznology articles in 2015
    10 lessons on Walmart’s social media strategy. Everyone loves top-ten lists. So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. Please enjoy these– for the first time for some of you and as an encore for you, our friends and fans! Like this post?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 7, 2012
    [Media] A New Definition for Inbound Marketing
    Social media? Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Delight those that find you. This definition means changes!
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [Media] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? mikulaja : Email marketing sys (constant contact, etc.), CMS/website, social media.
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Media] 5 Content Marketing Trends Sweeping Europe
    Created by Ogilvy & Mather Düsseldorf—and using video technology from Rapt Media—the campaign, available in four languages, was touted as “the world’s first fully mobile-enabled interactive video experience.” ” Social media-exclusive content. While output levels are high, so, too, is quality. Mobile video.
  • MODERN B2B MARKETING  |  MONDAY, JULY 8, 2013
    [Media] 3 Steps to Optimize Your Email for Mobile
    Media Queries. Media queries allow you to control the layout and display of your email based on the mobile device that is being used to open it. Author: Mike Stocker What’s the one thing you spend the most time with each day? I bet it’s your mobile phone. Come on admit it! That’s huge! mobile_content {display: block} !important.nonmobile_content
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 11, 2013
    [Media] How to Blog without Boring Readers in the Holiday Season
    Share via social media – While you should always share your blog posts on social media networks if you want them to be seen by more people, it’s even more important to do so during the holidays. How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us! Several things!
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Media] The Ultimate Checklist for Integrated Marketing
    Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Social Media. It's all about social media. Be sure you're adding social media sharing buttons (e.g. Email and Blogging/Social Media/PPC.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 1, 2012
    [Media] This is why you must use Twitter
    Through Twitter I have connected to hundreds of inspiring people from around the world but none perhaps as loyal and dedicated as a young man named Muhammad Saad Khan , who is using Twitter and the social web to learn about social media from his home in Karachi, Pakistan. The first tweet I ever received was “It’s 4 a.m.”
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 22, 2013
    [Media] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
    Johnston wanted the website to be the ultimate guide for the visitor so they could find everything they needed, including social media posts, without leaving the site. First, Volvo Construction created a website acting as a useful and current resource for customers and dealers. Event Recap: MarketingSherpa B2B Summit 2012.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Media] Why is SoLoMo Beneficial for Business?
    The tactic takes advantage of the fact that people are constantly using mobile devices to seek out new resources of interest through social media, content, and e-commerce. This facet refers to choosing and utilizing social media platforms in order to promote your content and engage with your target audience. Think Local.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Media] How To Analyze and Grow Website Visits
    Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Social media sites (e.g., Google Analytics is used on more than half of all websites. The short answer?
  • MARKETING EDGE  |  FRIDAY, SEPTEMBER 30, 2011
    [Media] Facebook Changes Don’t Change Challenge
    Hitting on a single topic in marketing, social media and business communications. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real. Quick and to the point. Facebook marketing
  • I-SCOOP  |  TUESDAY, JUNE 17, 2014
    [Media] Content marketing strategy beyond the first degree(s): value chains
    Content marketing Brian Solis content marketing strategy Jay Baer Ram Charan
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 25, 2009
    [Media] Telepathic Tweets
    While pundits either love or hate this newest social media craze, you can't help but wonder at the jaw-dropping possibilities of a real-world application like this. Tags: social media twitter Imagine, unlocking communications and opening up the world for people who can think but can't move. This is not pie-in-the sky.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 21, 2015
    [Media] How Big Data and Marketing Analytics Help Sales
    The latest generation of marketing solutions offers not just statistical data analysis, but also behavioral data and social media analysis that Marketing and Sales departments can use to discover answers to specific questions. This unprecedented data explosion is increasingly changing the way that people buy. Try googling the words “Big Data.”
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Media] The Simple Cure for Google Algorithm Update Anxiety
    Additional off-page signals are also created when the resulting content is shared throughout social media. Earning online media coverage using digital PR techniques quickly and effectively eliminates GAUA symptoms caused by off-page factors. Since then, the GAUA disorder has become a pandemic. Google Algorithm Update Anxiety Overview.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Media] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    No paid media required here. Column Five Media. News/Commentary: Social Media B2B. Likeable Media Blog. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. link]. link].
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Media] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Other forms of online media placements can also attract audiences to download content.   Social Media.  Via your landing page.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Media] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Other forms of online media placements can also attract audiences to download content.   Social Media.  Via your landing page.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Media] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    Leverage Social Media Sharing. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Media] 5 Ways To Battle Increasing Pressure on Marketing
    Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . “Customers want to interact with stories and modify them on social media.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Media] B2B Fail: Confessions, Apologies, and Questionable Motives
    Oh gods of marketing, social media, and E-mail forgive me. Chris Reimer of Rizzo Tees and Leslie Hughes of Punch Media have both blogged about similar experiences. In both cases, Chris Ott, Director of Social Media and Technology at Referral Key, responded to their posts either in the comments or via E-mail. Confession.
  • MI6 MARKETING AGENCY  |  MONDAY, APRIL 4, 2016
    [Media] Head Scratcher and Belly Buster Post: Week of April 4, 2016
    Would You Buy From Trump? I was talking with a cameraman from a major Canadian broadcaster and he told me that Donald Trump has generated hundreds of millions in free media in February. In February he received over $400M in free media [ source ]. About These Posts. Do IoT Product Makers Really Care About the Safety of Our Homes?
  • MARKETING EDGE  |  THURSDAY, NOVEMBER 14, 2013
    [Media] Disgraceful PR from White House Communications Team
    Hitting on a single topic in marketing, social media and business communications. Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Quick and to the point.
  • MARKETING EDGE  |  TUESDAY, JULY 3, 2012
    [Media] How Content Marketing Allows Big Finance to Look Social
    I can appreciate how difficult it must be for companies in the financial industry to incorporate social media. The medium that pushes companies to be human in the harsh environment of credit scores, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Financial
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 9, 2012
    [Media] Top Challenges in B2B Content Marketing
    Think of using different types of media. This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%).
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 27, 2014
    [Media] The World Cup of Marketing Part 1: Nike Vs. Adidas
    The FIFA World Cup is more than a sporting event; it’s a chance for brands to go head to head on our TVs, our mobile devices, and all over social media. In fact, brands are projected to spend upwards of $75 million on official sponsorships, advertising, and social media campaigns around the World Cup. Social Media. sports fans.
  • SAZBEAN  |  SATURDAY, OCTOBER 27, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of October 27, 2012
    eConsultancy) 5 Tips to Get Your Email Read  (Mashable!) News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 11, 2015
    [Media] The most important word in marketing
    Is it through product development, investment in branding, being the low-cost leader, developing a new distribution channel, or even through social media prominence? Is it through product development, investment in branding, being the low-cost leader, developing a new distribution channel, or even through social media prominence?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 18, 2010
    [Media] Encouraging social web in the workplace may have side benefits
    An article in the Harvard Business Review caught my eye.  It provided some evidence that allowing at least some social media employee freedom is good for the workplace. We all know by now that most organizations limit or frown upon the use of social media in the workplace. Tags: Social Media Policy Improved productivity.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Media] Great work with Find New Customers client Mintigo yesterday
    Please share it on social media. We love comments and those who share on social media too. Happy clients are the key to a growing business. Yesterday, I was working with their content marketing expert, Sophia Wong.  I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.”
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Media] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    As more high authority and relevant websites link to your website, search engines will begin to see your site as more credible – resulting in higher rankings. 5) Social Media If you needed any more proof that social media is here to stay for professional services firms, we’ve got you covered. Embrace them, use them.
  • HUBSPOT  |  FRIDAY, JANUARY 15, 2016
    [Media] 8 Personalization Tactics That Are Turning Off Your Buyers
    In fact, buyers who continue to see ads long after they’ve left the Windy City will likely be irritated and could complain about your brand on social media. Have you ever checked into a location on social media and then started seeing ads for it? We all get those emails—the flood of “Save now! 50% off!” Content is the offer.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Media] 18 Growing B2B Content Marketing Trends to Share
    And just like last year, the adoption of content marketing and the sharing of it using social media continues to grow. 87% of B2B Marketers use social media to distribute their content. 3. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. Photo Credit: Flickr.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Media] Savvy Week in Review: March 30
    50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Is Social Media Strategy Required or Redundant? Do you have a social media strategy? Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. Happy Friday! by @jchernov of @Eloqua. Relax.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Media] 10 Analytics Red Flags All Marketers Should Look Out For
    Watch this ratio at least once per month. 7) Social Media Clicks, Interactions, and Visits: There''s a lot to look through on this one, and if you''re using HubSpot, it''s easy enough to do for all of the major social media channels. Take a look at the Clicks, Interactions and the # of Visits from your Social Media channels.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 19, 2014
    [Media] Pick Up the Damn Phone — or Suffer the Consequences
    Technology can be a great tool; salespeople can begin their relationships and connections on social media. Let''s focus in on social media like LinkedIn, Twitter, blogs, and Facebook. And you don''t think that social media is good for getting referrals? How has that definition changed in the days of social media? Wrong!
  • SAZBEAN  |  SATURDAY, MARCH 23, 2013
    [Media] Top Internet strategy, marketing and technology links for the week of March 23, 2013
    Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes
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