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  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Media] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    Media Consumption. What you should define as best as you can is the percentage of time your audience spends in various media channels such as print, online, TV, mobile, social, etc. Mary Meeker has already told us that we are way under-spent in online media and mobile. 4. This might include customers, bloggers, media outlets.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 15, 2011
    [Media] Live From SXSWi: Social Capital & The Hunt For The Magic Metric
    If marketers know one thing it’s that social media is huge. But rather than simply preach the power of social media, the panelists discussed the dirty secret of social capital: lack of industry benchmarks. Companies are largely defining influence and social media success on their own. by Jesse Noyes | Tweet this. Who knows?
  • MARKETING EDGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Media] The Mayor of Twitterville Talking Change
    Social media can bring people together, case in point, Albert Maruggi and Shel Israel. They would have little chance to break bread except for their new found common ground called social media. Israel reflects on the change social media has made on the initial meeting between individuals. Time 24:46. Is this that new?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Media] [Video] The Rise of Social Selling
    Basically, it starts with social media -- which is simply user-created content. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels. Social media gives you so many ways to initiate conversations, develop new relationships and connect with like-minded people.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Media] Big Data Is Driving Content Marketing Strategy
    Direct Marketer News  reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. 87% say that social media is an effective medium for delivering real-time content. And I’m not alone.
  • BIZIBLE  |  MONDAY, JANUARY 25, 2016
    [Media] Here’s How Switching To Multi-Touch Attribution Changed The Way We Do B2B Marketing [Data]
    We produce content and pay for media that touches all parts of the marketing funnel -- from awareness to lead creation to lead nurturing to conversion -- and we wanted to make sure every effort was accurately recognized for its contribution to closing sales. Paid Media. What often remains in question is, how much better is it? Social.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2016
    [Media] The Most Fun Class Ever
    Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. The group of 12 was like a brotherhood. They laughed and trash-talked each other and had a great time.
  • REPUTATION TO REVENUE  |  THURSDAY, MAY 14, 2009
    [Media] The new, new marketing: Health tech coalition may point the way
    The buzz in marketing is all about social media, with Twitter as the flavor of the month and maybe even a tipping point in getting laggard companies to finally take the promise of social media seriously.  But social media was "new" in marketing five years ago. I'm all for it, of course. responses. What do you think?
  • B2BBLOGGERS  |  TUESDAY, MAY 11, 2010
    [Media] B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
    About The B2Bblogger: Joan is a B2B marcom consultant and copywriter with more than 15 years experience helping high tech and industrial companies generate leads and sales through integrated marketing communications including SEO copywriting, social media and website content. How can we help you Make Good Media? Thanks! Or Does It? 5.
  • JUNTA 42  |  WEDNESDAY, JUNE 15, 2016
    [Media] 9 Actions Content Marketers Need to Do Right Now
    Include media companies, bloggers, influencers, and competitors. This is what the present and future look like with brands buying media companies. HANDPICKED RELATED CONTENT: Why Brands Need to Acquire a Media Company [Here’s How]. 9. Obviously, this is the Red Bull Media House model. hope this list is helpful. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 9, 2009
    [Media] A great B2B marketing learning opportunity!
    Dr. Hanna has an extraordinarily rich and diverse experience in B2B online marketing than any other person I've known: Currently VP Marketing for Business.com where he oversees all aspects of marketing and brand strategy, including online marketing, public relations, social media, direct marketing and events. Tags: social media
  • B2B MEMES  |  THURSDAY, OCTOBER 4, 2012
    [Media] Beats vs. Obsessions: More Lessons for B2B from Quartz
    Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Thinking about B2B media from this perspective has been an interesting exercise. I’ve drawn, so far, three conclusions. Related posts: Three New-Media Lessons from Gary Vaynerchuk.
  • B2B MEMES  |  THURSDAY, OCTOBER 4, 2012
    [Media] Beats vs. Obsessions: More Lessons for B2B from Quartz
    Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Thinking about B2B media from this perspective has been an interesting exercise. I’ve drawn, so far, three conclusions. Related posts: Three New-Media Lessons from Gary Vaynerchuk.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 9, 2009
    [Media] Trust: Get It, Measure It, Grow It Online or Offline
    This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. Internet Marketing Marketing Strategy Role of the CMO Social Media/Web 2.0
  • TONY ZAMBITO  |  SUNDAY, DECEMBER 12, 2010
    [Media] B2B Imperative: Reinvent the Sales Experience
    Multi-Media and Multi-Channel : The advent of the digital age has resulted in buyer expectations to engage in multi-media experiences as well as to have multi-channel options.   Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. 
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 24, 2010
    [Media] Brand Choice: “vision of perfection” or “perfect visibility”
    A "Goof-up" can be a great social media marketing opportunity. The transparency required of us in a social-media led world causes a number of fairly wrenching paradoxes. One of the clearest of these is the difference between marketing’s goal of being a “vision of perfection” and social media transparency’s goal of “perfect visibility”.
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 25, 2010
    [Media] Dynamics of Influencers
    One of the most important uses of social media in a B2B environment is to build and maintain relationships with influencers in your space. There is much agreement with that, but there is also the sense that this is somehow new within the world of social media. Tags: Influencers Social media
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 24, 2009
    [Media] Ways to Drive Traffic to Your Store, Cause, or Business with Foursquare
    If you are business skeptical about social media here is a new way to look at it. check in at a restaurant across from the Target Center in Minneapolis, and I see a message from the Timberwolves with a link to the game day media report and offers for that night’s game. Time 19:59. Follow #smbdm on Twitter.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 27, 2009
    [Media] Service Economics in a "Something Failed to Go Right" World
    What I mean is, the idea that Twitter and social media can, and should, be used to enhance our service offerings will almost certainly fail if we just think of it as a service team challenge. Then, however, if you look at the set of problems that might surface in social media you see that these three criteria are not met.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Media] 8 Interesting Charts on How the Internet Is Changing
    hours accessing digital media using a mobile device, while only 2.4 Ad Spending Doesn't Align With Media Consumption. The amount of time people spend consuming media to the advertising spend is disproportionate in some areas such as print, which has a ratio of 4% consumption time to 18% ad spend. People now spend 2.8
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 21, 2016
    [Media] How to create a joyful experience on the web
    I wanted to do a short post today on a subject that is plaguing a lot of people right now — a social media news feed that brings your day down. Each day my social media friend-feed is filled with web-induced angst: “There are so many fakers on the web — it makes me angry.” These rants are driving me crazy.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [Media] How Marketers Should Engage Their Mobile User
    These features can be used in marketing strategies such as email , social media, and content marketing to enhance engagement and increase retention of your mobile app: For instance, users will receive emails and social media posts that deep link users directly to content inside of your app. You read that correctly: eight seconds.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Media] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Art of Social Media: Power Tips for Power Users. The Art of Social Media: Power Tips for Power Users  – Guy Kawasaki and Peg Fitzpatrick. We know it’s important that all organizations have a social media presence—but how do you ensure you are focusing your time and budget in the most effective way? Do It! Do It! Do It!
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 17, 2013
    [Media] The Awesome Power of Guest Posts in Content Marketing
    Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). We love comments and those who share on social media. Guest posts not only bring links, they bring an audience for your content marketing. in his recent book. Boy does it ever! Did you see results?
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Media] The TOP 25 Must-Read Internet Marketing Blogs
    Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. With tons of regular contributors, it’s both a leading internet marketing blog and a community center for both passionate social media gurus, and aspiring experts. Image credit: Statista. Here we go!
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Media] Business Podcasting: How to and ROI
    If you're not familiar with podcasting, Wikipedia defines it as follows: A podcast is a type of digital media consisting of an episodic series of files (either audio or video) subscribed to and downloaded through web syndication. You can find him at Jontus Media , or on Twitter @jonbuscall (which I highly recommend. Not bad.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Media] New Facebook Verification Badges Highlight Dire Need for Disruption
    While we don''t have to begrudge these social networks for slowly morphing into clones of each other, we do need to pay attention to how we react to this overarching shift in design and user experience on social media. The Time for Social Media Disruption Is Now. The time is now to disrupt how marketers "do" social media. Howi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Media] A blueprint for succeeding in a world of overwhelming information density
    Technological changes on the horizon that will radically alter every approach to social media and content marketing. Please buy it today, review it, and share it with everybody who loves marketing, social media, and the Internet. I could argue that this is the most difficult time to be in marketing … ever. Fragmented channels.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 30, 2015
    [Media] 6 Simple Steps to Creating Your Content Marketing Strategy
    Last week, the hot topic of the Social Media Marketing World gathering in sunny San Diego was the critical importance of strong content marketing that captures and converts your customer. Another important thing media companies can’t do is miss deadlines and neither should your brand. Your content should be niche. Then diversify.
  • VIEWPOINT  |  TUESDAY, APRIL 2, 2013
    [Media] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
    Among the capabilities Weber Shandwick will market via MediaCo are native advertising and digital media buying. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Media] The 15 Most Life-Changing Editorial Calendar Tools
    While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. One of the most innovative and brilliant approaches to editorial calendar tools we’ve encountered is VMWare’s “enterprise social media network,” SocialCast.
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Media] 10 TED Talks to Watch to be a Better Marketer
    From social media to physics, these 10 TED Talks were curated by Act-On for marketers to provoke new ideas, increase efficiency and happiness in the workplace, and inspire leadership. 1. Alexis Ohanian: How to Make a Splash in Social Media. Marketing, in its purest form, is also dedicated to storytelling and spreading innovative ideas.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Media] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
    New social media tools for B2B marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. Social data and what it means to B2B marketers.
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 20, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • B2B MARKETING ONLINE  |  WEDNESDAY, AUGUST 4, 2010
    [Media] Give the Emperor some underwear Ed
    There’s no doubt that the latent power of social media in B2B is potentially huge. In the latest B2B Barometer study 78% agreed that B2B social media is more than simply a passing phase. Furthermore, 70% plan to increase spending on social media over the coming year; 1 in 10 significantly. Impressive statistics.
  • SYNECORE  |  SUNDAY, FEBRUARY 9, 2014
    [Media] Marketing Goes SoLoMo
    This notion is supported by data from recent (January 2014) polling conducted by Harris Interactive, which showed that 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post. As a general proposition, I think it’s fair to say that marketing is going mobile.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Media] 10 Genius Ideas That Changed Marketing Forever
    And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry. For their daily information, online readers consult various sources, including newspaper sites, email, and social media.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Media] An Ecommerce Marketing Event: How to Supercharge Your Brand on Instagram? – Web Design
    Recent studies have shown that Instagram gives 25% more engagement in comparison to other social media platforms. Just like any other social media. When used in the correct manner, Instagram can be one of the best visual advertising and highly-targeted channels for your business. – Web Design appeared first on Opentopic.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Media] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. What sets pro Facebook marketers apart from the rest? Many things. But mostly it’s their holistic vision and appetite for information. Facebook
  • SYNECORE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Media] Consumers Go Mobile for the Holidays
    Access social media – 6% of men 8% of women. Aside from being a cracking good read, the study offers direct and anecdotal evidence of the growing connection between mobile usage and purchase intent among US consumers. Let’s dig in…. Most Shoppers Digital; Desktop Usage Down, Mobile Usage Up. But are they going mobile? So what are they doing?
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [Media] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? mikulaja : Email marketing sys (constant contact, etc.), CMS/website, social media.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Media] The Big Content Marketing Fail: How Much Content Do You Need?
    And sometimes I wonder if I should laugh or cry to see that all of the sudden social media pundits are becoming content marketing advocates and discovering good old marketing stuff such as conversion and touchpoints or contact moments. This blog post tells some personal stories and takes you a bit back in time. Of course content is not king.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 4, 2016
    [Media] Facebook Mistakes and How to Fix Them
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Facebook is a powerful tool to market your business and brand. It has tremendous reach, an active user base and loads of tools for businesses to use. Author information. Mike Gingerich.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 30, 2008
    [Media] Make Your LinkedIn Profile Work for You | chrisbrogan.com
    Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Best Social Media Calendar. media. chrisbrogan.com. About. Speaking. Rockstars.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Media] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    As reported in TechCrunch , multiple commentators have called out the social network for enabling bogus stories to proliferate — a hugely irresponsible oversight given the role Facebook now plays as a major media source. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Media] How Marketing Can Collaborate with Sales to Create Engaging Content
    Be sure to encourage salespeople to create their own kinds of content as well: they can do things like reaching out to customers on social media or writing guests posts on relevant blogs. She''s also a writer and contributor to Social Media Today, Business2Community, Salon, ThinkProgress and NewsCred Let sales take the lead.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 16, 2014
    [Media] How to Develop a Comprehensive B2B Marketing Strategy
    All of this content would be shared over the appropriate social media channels and thus its success would assume a reasonable amount of social reach (which I define as the number of followers on all the relevant social communities a company has). It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Media] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. PHOENIX, Ariz., Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. KEO News
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Media] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    We’re happy to send you a sponsor media kit. We love to read your comments and appreciate those who share on social media. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. Ditto for data firms, Data.com , Netprospex , Hoovers , OneSource, etc.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 23, 2011
    [Media] What Marketers Can Learn From Charlie Sheen
    Charlie has a consistent story wherever, whenever, whatever type of media you see him in. Be “#Winning” In today’s era of social media, people want to connect with people, not faceless corporations. Branding social media brandingCharlie Sheen seems to know a thing or two about marketing. Create a spectacle.
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Media] Ready for the Empowered Customer?
    Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. They chat about social media, analytics, conversing and engaging with customers and more. Blog Featured Engagement Social MediaWe’ll be making public our editorial plan in 2012.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 7, 2011
    [Media] How important is real-time data? It’s all relative
    The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. Real time to a media buyer may be several weeks of ratings data to understand what target consumers are viewing. But should real-time data be such a priority? What about marketing and advertising?
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 16, 2010
    [Media] 5 Ways to Increase Engagement With Your Content
    Ways to Use Social Media to Inspire Your Writing (socialmediaexaminer.com). The 5 NEW Rules Of Social Media Optimization (SMO) (rohitbhargava.com). Tags: Toolkit social media content production content strategy Editme engagement Image via CrunchBase. Is it you? But you could be doing more to get them to interact.
  • B2B MEMES  |  WEDNESDAY, MAY 26, 2010
    [Media] Monetize Your Typos
    while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. I was given new hope this weekend, though, while listening to Leo Laporte’s podcast “ This Week in Tech.” Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Media] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). The result was better than Eloqua could ever have expected.
  • PR MEETS MARKETING  |  SUNDAY, NOVEMBER 2, 2008
    [Media] A Hidden Rule of PR - If you don’t ask, how do you know you won’t get it?
    technorati tags: PR 101 PR Public Relations Media Relations. tags: PR 101 PR Public Relations Media Relations. icerocket tags: PR 101 PR Public Relations Media Relations. Since my first PR job with Ogilvy & Mather PR Taiwan, I’ve discovered this “hidden rule” the hard way. What is the angle for the story? del.icio.us
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Media] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Some systems have additional features that allow you to leverage social media as a demand generation tool by providing trackable links that add to the prospect data and can affect the lead score–giving a more clear representation of the prospect’s interests and engagement with your brand. 2. How can we help you Make Good Media?
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Media] Where Do Marketers Get Leads? [Data]
    The best three lead sources for B2B companies are SEO (14%), email marketing, (13%), and social media (12%). The best three lead sources for B2C companies are social media (17%), SEO (16%), and email marketing (15%). Small companies are more than twice as likely to get leads from social media than large companies (18% versus 7%).
  • SAZBEAN  |  SATURDAY, JUNE 23, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of June 23, 2012
    Why You’re Struggling to Measure the Value of Social Media  (HubSpot). Channel the Passion of Your Audience with an Unaffiliated Online Community  (Social Media Explorer). Set Up Social Media to Give You Great Post Ideas  (ProBlogger). GigaOM). What’s the “Right” Kind of  Blog Traffic? ProBlogger).
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 6, 2012
    [Media] If It's Broke, Fix It: Why It's Worth Spending on Content Marketing
    It's worthwhile knowing that 43% of all online consumers are social media fans or followers of one brand or another. Being social is how you get your message heard, through social networks and media, blogs and the assorted other platforms out there. For some, the answer to a failing marketing strategy is to throw more money at it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 3, 2015
    [Media] Google+ changed my life and it can change yours
    By Wade Harman, {grow} Community Member I wasn’t always in the social media makreting business. How Google+ Saved Me I knew that you could build a business through social media, I just wasn’t sure how it all worked. Google+ is like the Swiss Army knife of social media. wasn't always in the social media makreting business.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [Media] Infographics are great for Content Marketing
    Likeable Local is Social Media Marketing Software to make YOU more Successful. (My favorite marketing word is YOU, because it’s all about you.). If you need new customers, visit Find New Customers. They even created this mobile site for Find New Customers here, which you should use from your mobile phone or iPad.
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Media] Are you using the wrong lead-gen model?
    They diagnose their own pain (for better or worse) and start searching for solutions by watching videos, downloading white papers, attending webinars, and using social media to check vendor references before ever talking to a rep. It’s time to face some hard truths about B2B sales. The B2B sales process has changed. They need marketing.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 17, 2013
    [Media] Optimize Your Blog for Mobile Devices
    Now that more and more people are depending on their smartphones and tablets for performing searches and using social media, there is a good chance that many of your blog readers are coming to your website via their mobile device. Fortunately, optimizing your blog for mobile devices isn’t as difficult as it sounds.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Media] Good B2B Marketing ROI Is Just Average
    When working on media programs, media partners will often ask for a goal, and many meet it in their proposal. What is a good ROI on marketing? If you can increase net income by 50 cents for every dollar spent on marketing, that’s good, right? The more you spend, the more money you make. 3x the return you are getting on marketing!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 23, 2010
    [Media] Is bigotry good for business?
    Jack is the much-respected News Director of Innovation for the Knoxville News Sentinel and a pioneer in online media.  He’s re-thinking the newsroom in the context of the digital era and dealing with these difficult issues every day. Tags: Traditional media and advertising economics of social media ethics Digg this!
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Media] 5 Ways to Create More Touchpoints with Email
    Your social media pages are one example. Place social media buttons and website links in every email. Adding your social media and website links into your email can be done with the click of a button. Invite customers to a social media contest. You have a good-sized email subscriber list. All rights reserved.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Media] Top 10 Advantages of Online Marketing for Professional Services
    These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more. Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Media] @WSJ: Your Reputation is Serious Business: New Findings From #Deloitte #DeloitteOGP13 #socbiz
    Information travels quicker and lingers longer these days, and businesses everywhere are scrambling to make sure they’re not the next butt of the joke in either social or traditional media outlets. This makes social media a fulcrum of sorts on the seesaw of business management. Please check out @SocialEmployee media buzz!
  • SAZBEAN  |  FRIDAY, MARCH 8, 2013
    [Media] Using analytics to boost your social ROI
    Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. billion in Facebook advertisements. News & Notes
  • CLIENT BRIDGE  |  WEDNESDAY, JANUARY 16, 2013
    [Media] INFOGRAPHIC: Elements of Inbound Marketing
    From AXZM, here's an infographic that explains what they see as the five essential elements of inbound marketing: email, SEO, social media, content and design. Inbound marketing refers to the idea of earning the attention of potential prospects and drawing them to you website with valuable content. View Original Article
  • CLIENT BRIDGE  |  MONDAY, DECEMBER 31, 2012
    [Media] INFOGRAPHIC: Incorporating Visual Elements into Content Marketing
    Social media has forced us to learn to digest information faster and sometimes even at a glance. Therefore, captivating a viewer with visual content will become an important part of content marketing. From Marketo, here's an infographic about how to build a solid content marketing campaign with visual elements. View Original Article
  • SAZBEAN  |  THURSDAY, SEPTEMBER 20, 2012
    [Media] Why Brands Should Stop Trying To Be Friends With People
    The rise of social media and the arrival of one-to-one communication has presented a unique problem for brands. When social media first emerged and later became a platform for brands, there was a near universal understanding that brands suddenly had to be friendly. That is the need to develop a personality. News & Notes
  • CLIENT BRIDGE  |  TUESDAY, AUGUST 28, 2012
    [Media] Statistics That Indicate the Future of Marketing
    Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats. 75% of B2B companies do not measure or quantify social media engagement. 84% of B2B marketers use some form of social media. Mobile Marketing and App Stats.
  • B2B LEAD BLOG  |  FRIDAY, JUNE 22, 2012
    [Media] Friday Wrap-up: This Week in B2B Marketing Tips
    Social Media Lies, Damn Lies and Statistics. The post with the lovely title above is actually the third in an arc about social media and how it influences purchasing decisions. Social Media Lies, Damn Lies and Statistics. Marketing Tips Weekly Wrap-up social marketing Social MediaEnjoy! Except it didn’t.
  • SAZBEAN  |  SATURDAY, JULY 14, 2012
    [Media] Indicating Purchase Intent
    With social media monitoring tools, it’s often possible to infer intent to purchase based on the content. Social Media Social NetworksWhat if you could tell exactly when a customer was interested in purchasing from you? What do you think? Good idea or not? question of intent.
  • MARKETING EDGE  |  THURSDAY, JULY 21, 2011
    [Media] Google + Dust Ups and Corporate Social Perspectives with Geoff Livingston
    Hitting on a single topic in marketing, social media and business communications. marketing social media Brands Chris Brogan Geoff Livingston google plus google+ google+ for businessAnd yes. Quick and to the point. And yes we do get into the online differences between Livingston and Chris Brogan, two friends of mine.
  • MARKETING EDGE  |  THURSDAY, MARCH 10, 2011
    [Media] Are You a Whining Consumer Who Doesn’t Pay Full Price? Join the Crowd
    Hitting on a single topic in marketing, social media and business communications. marketing small business social media technology Free Economy Phil Simon small business technologies The New SmallQuick and to the point. Picking up where Chris Anderson, the author of the book Free, a tome about the free economy.   In [.]
  • MARKETING EDGE  |  TUESDAY, OCTOBER 26, 2010
    [Media] Boxers or Briefs? Manpacks Has The Answer
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing small business social media Facebook Twitter web business Time 31:38 You thought the TV remote was the greatest invention for men, check this out. You can order men’s underwear online from Manpacks. Quick and to the point.
  • MARKETING EDGE  |  WEDNESDAY, OCTOBER 13, 2010
    [Media] 5 Ways to Help Your Business With Yelp
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing retail social media consumer comments discovery mobile search mobile social negative comments positive comments Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments. Quick and to the point.
  • MARKETING EDGE  |  SATURDAY, AUGUST 7, 2010
    [Media] Facebook Marketing Tips – Hungry?
    Hitting on a single topic in marketing, social media and business communications. Tags: market research marketing social media Facebook Facebook advertising Facebook Targeting Time 24:33 You know I could have done the solutions headline and just throw a number in there, but I hate those things. Quick and to the point.
  • MARKETING EDGE  |  SUNDAY, AUGUST 1, 2010
    [Media] Brian Solis, Mia Lee, & The 9 Ways Marketing is Changing
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media Brian Solis Mia Lee Resonance WebbieGirl Quick and to the point.
  • MARKETING EDGE  |  THURSDAY, JULY 1, 2010
    [Media] Is Your Company Social At Its Core?
    Hitting on a single topic in marketing, social media and business communications. Tags: small business social media customer loyalty location targetting mobile marketing social tactics Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors.
  • MARKETING EDGE  |  WEDNESDAY, MARCH 17, 2010
    [Media] SxSw What’s it Good For?
    It was for music and film the primary focus of the festival for years, and now it is for the world of social interactive media. Let’s put celebrity in perspective, SxSw is not the Oscars, but social media is getting its celebrities. But @GaryVee will likely be the first to tell you that there are no kings of social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, AUGUST 18, 2009
    [Media] Five Ways Facebook Can Get You Fired!
    Can your social media activities cost you your job? Tags: Social Networking Facebook social media You bet they can, and it’s my mission to show you how to avoid that fate! You are about to see a number of real-life case studies about Facebook. Five Ways Facebook Can Get You Fired View more presentations from Paul Dunay.
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 29, 2007
    [Media] PRMeetsMarketing Weekly Articles: November 29, 2007
    Hallelujah - The Truth About PR "Relationships" - I read a few PR agency blogs and in media is one of the best. In a recent post, in media highlight the myth about media relationships resulting in media coverage. Here is this week's of interesting articles. The Blog Bubble? - R. del.icio.us
  • MARKETING EDGE  |  THURSDAY, JUNE 12, 2008
    [Media] American journalism at a crossroads
    Today, Thursday, June 12 I'm participating in a panel on the changing face of the news media put on by the St. Panel Discussion – Changing Face of Media/Alternative Media Sources/Credibility vs. Sensationalism. How are younger generations (Gen Y) using the new media and how they will gather news and information in the future.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Media] The Inbound Marketing Kit You've Been Waiting For [Free Download]
    Topics cover every level of the marketing and sales funnel, from attracting (social media, blogging, and SEO) to converting (landing page optimization) to nurturing (email). social media publishing calendar template. wise and prophetic (and entirely fabricated) insight, indeed. social? Blog post templates. Our Science of Email report.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Media] The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day
    And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s noble endeavor. Social media/community managers , I challenge you to give the car keys over to your CEO for a day. Hey, they happen.).
  • HINGE MARKETING  |  THURSDAY, JUNE 2, 2016
    [Media] 3 Huge Reasons Why You Should Care About Online Branding?
    Online branding is about far more than your firm’s website or your company’s social media presence. review your social media. website is the hub of your online presence as it unifies your online content (see step 2), social media channels (see step 3) and offline efforts. Engage customers through social media. Step 2.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Media] 5 Social Hiring Hints for Busy Managers
    Related Stories Using Social Media to Recruit New College Grads Looking For Talent? Need to hire someone, but your recruitment request is buried in a stack in HR department? It’s time to take the hiring into your own hands. This may be time consuming work if you are following the same path as your HR department. Why Not Use YouTube?
  • PWB MARKETING BLOG  |  THURSDAY, JANUARY 27, 2011
    [Media] Five Tips in Choosing a Perfect Domain Name
    If you like what you see and want even more advice on your social media and interactive marketing programs, contact us. B2B Marketing social mediaFor most of our assignments, a domain name is already part of the equation. The problem with coming up with a domain name isn’t the registration process. Avoid hypens.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Media] Ideal Customer Persona – made with Social Data
    Who said there isn’t an ROI in social media – I just found another way to save me tons of money and make my marketing dollars more effective using social data! behavioral targeting Customer Innovation Marketing People Social Media Strategy Buyer persona Social Data
  • SAZBEAN  |  MONDAY, FEBRUARY 21, 2011
    [Media] Review: Topsy Social Analytics
    In My Opinion… Topsy’s social analytics are definitely helpful when you’re trying to see how effective your social media strategy is (especially if you look at the data over the past month). Analytics News & Notes Reviews Social Media Social Networks measurements query search engines social topsy trend web analytics
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Media] Top 10 Posts on B2B Lead Gen for 2010
    In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. B2B Marketing Blogs Content marketing SEO Social Media Uncategorized blog promotion blog trafficComments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2.
  • PR MEETS MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Media] Rebuilding a Personal Brand is Hard Work
    At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. I was even asked to be a guest on the Media Bullseye podcast and to write a byline for Dan Schwabel’s Personal Branding Magazine. My goal is to write at least one post a day.
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Media] Old Spice Viral Campaign Increases Sales
    It will be interesting to see if Old Spice continues to converse with customers via videos and social media or if this was just a limited-time campaign.  If it is a limited-time campaign, time will tell if Old Spice can keep it’s sales lift or if it falls after people lose interest. According to The Nielson Co. What do you think?
  • SAZBEAN  |  TUESDAY, JUNE 29, 2010
    [Media] 9 Reasons Why You Need to Have a Business Blog
    Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business. Tags: Business Content Social Media Social Networks blog blogging blogging for business freemium internet search engines update content web 2.0 It really isn’t a question anymore. What did I miss?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 4, 2010
    [Media] B2B Marketing Content: Lure or Lasso?
    The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership I picked this saying up from Gary Vaynerchuk’s new book called Crush It. Tweet This! Share this on Facebook. Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 12, 2010
    [Media] What you can learn from Mister Splashy Pants
    Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# And the name has since spawned clothing, logos, flashvideos, and the slogan “Save Mister Splashy Pants.&#. Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media
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