FEARLESS COMPETITOR | FRIDAY, FEBRUARY 24, 2012
[Media] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
New social media tools for B2B marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. Social data and what it means to B2B marketers.
VIEWPOINT | TUESDAY, OCTOBER 30, 2012
[Media] Successful Content Marketing Plans Do 1 Thing Really Well
Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Today's guest blogger is Jeff Molander. Successful Content Marketing Creates Response. Inbound leads don't “just happen.”.
HUBSPOT | TUESDAY, DECEMBER 31, 2013
[Media] When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report
It can inform your blog’s editorial calendar, posting frequency, and even your social media strategy. And please, please, don’t forget to take this insight and apply it -- to both your blog editorial calendar and your social media publishing schedule. 'Which day of the week does your blog get the most traffic? and Canada).
HUBSPOT | FRIDAY, OCTOBER 28, 2011
[Media] Complaining Via Twitter? Don't Expect Much.
What are you doing to monitor your Twitter and other social media accounts to respond to and proactively prevent customer complaints? Spend time monitoring your social media presence and reacting to both positive and negative mentions of your brand. It's bad enough that the roof leaked when it hadn't before. Months. So, what did I do?
HUBSPOT | WEDNESDAY, JUNE 16, 2010
[Media] 5 Fight Club Quotes to Transform Your Marketing Approach
Social media has proven that readers, followers and fans are not "single-serving." HubSpot has complied over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. The acting didn’t reduce author Chuck Palahniuk ’s powerful messages.
SAZBEAN | MONDAY, SEPTEMBER 12, 2011
[Media] Hard Learned Lessons about Advertising and Small Business
Media salespeople always want to sell long-term contracts. Gauge the Appropriateness of the Media. The clinic tried each of these approaches for a year or more before they disappeared from both media. Look back at previous advertisers and see what they did; it’s an indication of how well the media worked for them.
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[Media] Predictions for B2B digital marketing in 2013
This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities. Personal branding is no longer just for celebrities or the self-employed; with the rise of social media, it is for everyone.
INBLURBS | TUESDAY, NOVEMBER 30, 2010
[Media] Use Twitter effectively for your business
This is a perfect social media platform that can help you brilliantly in blog promotion and your small business marketing. You only need some tips to effectively use this superb social media for your business. Twitter is a social media micro blogging tool that can effectively help you to build your brand in no time at all.
B2B MARKETING BLOG | MONDAY, JUNE 8, 2009
[Media] Creating an Online Newsroom
Today’s online newsroom can be a high-value, low-cost springboard to media coverage. For example, journalists will need media contacts, news releases, images, etc. Offer direct contact information so journalists can reach your media contact ASAP. Specialized media kits for specific trade shows/events. Steps. Awards.
B2B MARKETING TRACTION | FRIDAY, JANUARY 3, 2014
[Media] 4 Winning Tactics to Put in Your Marketing Plan
Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. 'Happy New Year! Marketing continues to change at lightening speed. Substance is king. SEO Is dead.
B2B LEAD GENERATION BLOG | WEDNESDAY, NOVEMBER 23, 2011
[Media] Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part 2
That objective is best accomplished through a community effort via social media. Tweet In my post earlier this week , I outlined the challenge presented by SiriusDecisions’ Demand Waterfall taxonomy, specifically with the phrase “Marketing-Qualified Leads” (MQLs). Another problematic phrase is “sales-accepted leads.”. This is a yes/no answer.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JUNE 17, 2010
[Media] OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda
What’s your Social Media diet? By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. Tweet This! Share this on Facebook. Share this on Linkedin.
B2B LEAD GENERATION BLOG | TUESDAY, MAY 11, 2010
[Media] 100 Tips for Trade Show Lead Generation
Use social media to reach more attendees 32. Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. The following is a sampling of Thimmesch's tips that I though were useful: 4. Don't stop the dialog.
SAZBEAN | FRIDAY, JULY 23, 2010
[Media] No Content = No Keywords
Great Partner to Social Media. Connecting with customers via social media is so vital to any business these days. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
CONNECT THE DOCS | MONDAY, FEBRUARY 8, 2010
[Media] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
Increasing buyer access to information from social media, buyer communities, online research and more. Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. What actions should marketers take in 2010?" Rebel Brown.
B2B MARKETING INSIDER | THURSDAY, JUNE 3, 2010
[Media] 6 Content Marketing Tips That Drives Leads
Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Know your prospects pain points. Know them all.
BIZNOLOGY | FRIDAY, MAY 24, 2013
[Media] Is it even possible to destroy your reputation today?
Weiner is the once-disgraced congressman from New York who turned his Twitter account into a social media Weinerland both literally and figuratively. Congressman Anthony Weiner used the social media website Twitter to send a link to a sexually suggestive picture to a 21-year-old woman from Seattle, Washington. After Or can it? If
PR MEETS MARKETING | TUESDAY, DECEMBER 15, 2009
[Media] PR Freelancers versus PR Agencies: Five Points to Consider
With a PR agency, it can be difficult to know who is truly pitching your business to the media – the seasoned account manager or the fresh-on-the-job account coordinator. Four years ago this month, I left the agency side to move in-house. If you decide to bring in outside PR help, here are five points to consider: Administration.
WEBBIQUITY | WEDNESDAY, FEBRUARY 2, 2011
[Media] Best Content Marketing Guides, Tips and Tactics of 2010
Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. by Ink Rebels.
HUBSPOT | MONDAY, APRIL 4, 2011
[Media] 7 Video Marketing Lessons from Daily Grommet
Use Social Media to Engage the Community. Consider using forums and social media to bring in new faces and create some buzz around your project. Another way to encourage sharing is to make the videos social-media friendly and offer them under a Creative Commons license. Well, here is a company that will give you an idea.
BIZNOLOGY | TUESDAY, JANUARY 22, 2013
[Media] Marketers still need to learn some basic HTML
upload all of my media, photos, graphics, and whatnot to my server at ChrisAbraham.com and then align them correctly before I copy the raw HTML over — which should work perfectly, right? 15 on top 23 social media power influencer list (chrisabraham.com). Then the work begins. Related articles.
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 15, 2011
[Media] 5 B2B Marketing Trends for 2012
As one example of B2B marketing teams aggressively managing the skillset transition, consider the example of Cisco starting to “badge” and reward its marketers on their social media impact. I wrote about this in a blog post on the Present and Future of B2B Social Media. Voice-of-Customer 2.0. Skillset Reset. Disruption. Going Global.
CK'S B2B BLOG | WEDNESDAY, MARCH 7, 2012
[Media] B2B Mobile Article: Featured In Article On iPad HD In Content Marketing Institute
“It’s the experiences we create, given the anytime – anywhere media.”. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Big thanks to Content Marketing Institute and Michael Bay for including me in the article on the iPad HD release. “Marketing principles are as strong as ever.
SYNECORE | MONDAY, FEBRUARY 10, 2014
[Media] Don’t Blink: Here Comes Ephemeral Marketing!
Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). 'You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again. Marketing with Snapchat.
HUBSPOT | MONDAY, JUNE 24, 2013
[Media] 25 Inspiring Quotes From Experts Shaping the Future of Marketing [SlideShare]
12) "You can game the social media in the short run, but not for long." ( Tweet This Quote ). 16) "The media wants overnight successes (so they have someone to tear down). 'So it''s Monday. Hopefully, you''ve come back from a relaxing weekend feeling energetic for the new work week. but maybe not. 1) "The signal is the truth.
SYNECORE | MONDAY, JANUARY 21, 2013
[Media] 3 Performance Management Techniques for Digital Marketers
This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). The deductive approach uses data to arrive at specific conclusions gleaned from broad generalizations: “Typically, audience segment X seems to like W-type content over all media.
FOLLOW THE LEAD | FRIDAY, JULY 16, 2010
[Media] Welcome to Widget TV
You need to augment the curation with original content, said Frank Days, director of social media at Novell, adding that Curata makes it easy for third parties to publish content on the hosted site. One of the key changes is what is being referred to in business precincts as the “marketer-as-publisher model. Subscribe to RSS.
BLUE FOCUS MARKETING | THURSDAY, MAY 17, 2012
[Media] Brand Choreography Invite: #MMchat May 28th 8 p.m.ET @TheSocialCMO
Essentially, this concept involves the orchestration of all appropriate marketing messages and tactics—across traditional, digital and social media platforms—to impact the critical brand touch points. To read some of the latest thinking on social media topics at the AT&T Networking Exchange Blog, go to: [link]. Question 1.
CLIENT BRIDGE | MONDAY, MARCH 28, 2011
[Media] Ways to Generate Blog Comments
Remember that as with most social media, you're starting a conversation. Marcus Sheridan at The Sales Lion shares his tips for not only generating a lot of comments on your blog posts, but also generating quality comments. Stir Up the Pot" Make the reader think, ask questions and WANT to respond with their own opinions. View Original Articl
INBLURBS | FRIDAY, MAY 4, 2012
[Media] Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards
Best Social Media Blog. Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards and get our brand new “Google + For Business Marketing eBook” exclusively before the public launch directly sent into your email box. Simply copy this text and past it into the comment field, hit the green button and you are done. Best SEO Blog.
BIZNOLOGY | THURSDAY, MARCH 21, 2013
[Media] Steps to Take After Receiving a Link Warning from Google
Spend your time creating and sharing great content on industry relevant sites and within social media. They help to generate natural links and are shared in social media improving your social signals. Image via CrunchBase. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet). Create quality links.
B2B MARKETING INSIDER | TUESDAY, MARCH 5, 2013
[Media] The Future of Marketing – Adapt And Be Creative!
Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. ve spend my career (15+ years) at TELUS working primarily in a B2B environment with a strong focus on web, social media and digital activities. Please follow Paula online on Twitter , LinkedIn and Google+. Tell us about yourself?
EMAGAZINE B2B BLOG | THURSDAY, JULY 4, 2013
[Media] What’s Happening in the World of B2B Online Marketing?
Ways to Win with B2B Content Marketing & Social Media. 'While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Crain’s BtoB Magazine and Bizo surveyed B2B marketers and found that the sales cycle has lengthened for 43% of B2B companies.”
SAZBEAN | FRIDAY, FEBRUARY 22, 2013
[Media] 8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
In the SES London Day 3 keynote, Weintraub talked about methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics. AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans. News & Notes
SAZBEAN | THURSDAY, MAY 31, 2012
[Media] When It Comes to Content Marketing, If You Fail to Plan, Plan to Fail
And the entire content mix of blogs, email newsletters, social media, and the rest has a random and haphazard look and feel. We see plenty of companies that appear to have jumped into content marketing without a sound strategic plan in place. How can we tell? First of all, messaging is inconsistent and unclear. Key questions: 1.
SAZBEAN | MONDAY, NOVEMBER 28, 2011
[Media] Sazcast Episode 34 – Mobile Websites with Dave Peckens
Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Half of adult cell phone owners have apps on their phones (Pew Internet).
SAZBEAN | MONDAY, NOVEMBER 7, 2011
[Media] 6 Best Practices For Small Business YouTube Marketing
YouTube is actually the biggest social media site,” he says. Image via CrunchBase. Mention YouTube and most people will picture cats playing piano. But among a certain type of small businessperson, the name conjures another image: Dollar signs. Such entrepreneurs can often sound like brainwashed cult members — in a good way. News & Note
SAZBEAN | TUESDAY, MARCH 8, 2011
[Media] StumbleUpon – The Hidden Gem of Traffic Generation
Social media is about building relationships!) Looking for new ways to promote your blog or other content? Have you tried StumbleUpon ? Unlike other content sharing sites, where your content only really goes to those who are following you, StumbleUpon also shares content out randomly. Connect with and follow other people on StumbleUpon.
DIGITAL B2B MARKETING | MONDAY, MARCH 19, 2012
[Media] Inbound Marketing for B2B: Discussion Recap
Marketers Have Only Tapped the Surface of Inbound’s Potential Steve Cassady ( @stevecassady ) shared a great example of using targeted social media to trigger conversations (his example is included in the chat summary below). Inbound marketing is a clear trend in B2B marketing. Here are my key takeaways from the discussion.
HUBSPOT | MONDAY, FEBRUARY 4, 2013
[Media] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). This content is for "modern marketers who love blogging, SEO, social media, and data." Posts You Might Like to Read: Social Media Call-to-Action: 7 Tips to Improve Your Results. 34) Social Media Today.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 13, 2012
[Media] Big Data For Marketing: I Want My Real-Time Dashboard
The convergence of social media, cloud computing, mobile access, location-based information and e-commerce are all combining to create a “perfect storm” of big data. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. Retailers Looking To Leverage Big Data.
HUBSPOT | WEDNESDAY, AUGUST 8, 2012
[Media] 7 Habits of Remarkably Charismatic Marketers
If the content is something they're interested in, people are more likely to click through or share it on social media. So it's a little perplexing that according to Factbrowser , on average, people respond to only 30% of fans' feedback on social media. Make an effort to respond to comments, both positive and negative, on social media.
WRITTENT | WEDNESDAY, MAY 15, 2013
[Media] 15 Key Facts about Content Curation
One of the most prominent trends in contemporary marketing is the convergence of content marketing and social media strategy; Marketo’s Head Strategist Jason Miller recently stated “this is the year where content and social will convene.” Chronology: Developing a timeline of events, using links, social posts, and other curated media.
B2B MARKETING TRACTION | FRIDAY, SEPTEMBER 20, 2013
[Media] B2B Marketers Must Be Transparent to Build Trust
The company decided to embrace social media and very transparently aired negative complaints from customers (“Domino’s pizza crust tasted like cardboard”) and showed the pain the comments caused their employees, who wanted to do a good job and produce a winning product. Collaboration is increasing.
NUSPARK | FRIDAY, JANUARY 11, 2013
[Media] The Growth of Video and Mobile Marketing; Key Stats and Trends
Videos can be posted for free and linked via social media and email marketing. Video website accounts can be customized to match a company’s branding and function as a social media platform themselves, encouraging discussion through comments. Companies need to understand this paradigm shift and adapt. Video Posts
BIZNOLOGY | THURSDAY, JANUARY 9, 2014
[Media] 25 outreach tools that can take your business to new heights
Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. This product is robust enough to handle and track social media outreach at major enterprises, thanks to its unique feature of collaborative list-creation and maintenance. GroupHigh. InkyBee.
INBOUND MARKETING AUTOMATION BLOG | MONDAY, JUNE 10, 2013
[Media] Mobile Emails for Small Business
The next biggest time chunk (almost 15%) is spent on social media apps. 'Recent reports show that email usage has increased on mobile devices to the point where it is now the number one activity. Mobile users spend an estimated 23% of their time online reading and writing emails. No related posts. Blog Posts
INBOUND MARKETING AUTOMATION BLOG | SATURDAY, AUGUST 25, 2012
[Media] Great Inbound Marketing Automation Machines
It covers using Social Media, qualifying leads, managing leads, and using marketing automation to nurture them around their buying-cycles. This is a Guest Post article on building a better Inbound Marketing Automation machine. It's a slide show by Marketo, a marketing automation vendor. No related posts
HUBSPOT | FRIDAY, AUGUST 20, 2010
[Media] 5 Items to Delete From Your Website Today
These often include: start a blog, monitor social media, or optimize your site for search engines. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. When we add ideas and actions, websites become more complicated.
FEARLESS COMPETITOR | MONDAY, MAY 6, 2013
[Media] Sales and Marketing Co-Creation – The Power of a Cold Beer
We love to read comments and appreciate those who share our updates on social media. 'At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Buy them a cold beer! ” Gerhard Gschwandtner.
HUBSPOT | WEDNESDAY, JUNE 29, 2011
[Media] Blog Conversations Don't Lead to More Views or Links [New Data]
For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. Biggest Webinar Ever: The Science of Social Media 2011. My favorite unicorns and rainbows myth to pick on is "engage in the conversation." What I found may surprise some. With your blog, comments should not be a goal.
SOCIAL MEDIA B2B | MONDAY, NOVEMBER 25, 2013
[Media] B2B Marketers Must Balance Organic and Paid on Facebook
'Jim Tobin is the president and founder of Ignite Social Media and the author of the new book, Earn It. The CMO’s Guide to Social Media Marketing in a Post Facebook World. In the early days of social media you couldn’t buy social media coverage. We were all social media marketers. Don’t Buy It.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009
[Media] Aprimo Marketing Studio Expands the Scope of Marketing Automation
Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction. This scope makes it truly different.
FEARLESS COMPETITOR | THURSDAY, AUGUST 15, 2013
[Media] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
The Producer and Director of the show is Craig Yaris of the social media company Social Ribbit , and we wish to thank our sponsors, especially the content marketing firm Avitage , the brand-telling company Communication Strategy Group , the social media marketing company Social Ribbit and Watchitoo. Mitch Joel.
FEARLESS COMPETITOR | MONDAY, MAY 21, 2012
[Media] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
We’re happy to send you a sponsor media kit. We love to read your comments and appreciate those who share on social media. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. Ditto for data firms, Data.com , Netprospex , Hoovers , OneSource, etc.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 5, 2011
[Media] Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media. Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. Enjoy! __.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 28, 2013
[Media] Marketing Made Simple TV goal – taking over the world
We love comments and those who share on social media. 'Buffer Marketing Made Simple TV has a simple goal – global world domination! We’re already getting awesome guests like New York Times best-selling author Daniel Pink. You can watch his great show here. Our show is already the world’s most TV-like internet show.
FEARLESS COMPETITOR | WEDNESDAY, MAY 18, 2011
[Media] What’s Your 118?
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | What’s your 118? Jeffrey Hayzlett. In New York City, the average elevator ride is 100 seconds. You have 8 seconds to get someone’s attention. Jeffrey is right.
B2B MARKETING INSIDER | THURSDAY, MARCH 29, 2012
[Media] Content Curation And 12 More Content Marketing Terms Defined
“Social Media” is so 91 days and 42 seconds ago…. Channel Manager: someone who promotes content for a specific type of channel (ie – social media, or ie Facebook as a more specific example) or across multiple channels. To me, content strategy is all about focusing on the needs of our audience. But I am certainly not the expert.
VOICE-BASED MARKETING | TUESDAY, FEBRUARY 4, 2014
[Media] Where Does Content Fit In Your 2014 B2B Marketing Strategy?
Thus, individual roles are now dedicated to these projects – which require creativity, expertise in media platforms and knowledge of the subject matter. social media platforms will be leveraged to share the content. The top five social media channels for B2B content marketing are: LinkedIn, Twitter, Facebook, YouTube and Google+.
NUSPARK | MONDAY, DECEMBER 5, 2011
[Media] The A-Z Guide to B2B Lead Generation
Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Nurturing content, social media, and sales/follow-up approaches all need to work in sync to ensure leads do not leak out of the funnel. S- Social Media. B- Buyer Personas.
HUBSPOT | THURSDAY, MARCH 24, 2011
[Media] How to Setup and Promote Your First Marketing Webinar
Promote via Social Media - Let your social media following know about your webinar. Post an update to Twitter, Facebook, LinkedIn, or any other social media site where you are active. Webinars are one of the best ways to offer unique and differentiating content that attracts your best leads and customers to your business.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 14, 2014
[Media] 10 Questions to ask in a B2B Content Marketing Questionnaire
What are some of the leading social media resources in the industry? Value to B2B content marketers : Much like keeping a pulse on industry happenings with help from leading publications, social media can be a great place to not only learn more, but also become involved to increase the reach and engagement of content. Final Thoughts.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 8, 2013
[Media] HubSpot Releases Social Inbox and Reveals So Much More
The most concrete news, Social Inbox, extends existing HubSpot features by more fully integrating social media monitoring and response with the HubSpot interface. Social media marketing is mostly done by humans through one-on-one messages, while many sales and service interactions are automated. The system has a will of its own.
MARKETING ACTION | TUESDAY, MARCH 12, 2013
[Media] The DNA of a Top Performer—Are You Cut From the Same Cloth?
Act-On customers are sophisticated in their use of social media to acquire new customers and know how to measure its effectiveness. We recently surveyed 101 of our customers in the small and medium-sized business category about their online marketing practices. The findings were compelling. appeared first on Marketing Action Blog - Act-On.
SAZBEAN | TUESDAY, OCTOBER 30, 2012
[Media] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). on your social media accounts. Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold.
SOCIAL MEDIA B2B | FRIDAY, MAY 27, 2011
[Media] All B2B Customers Are Equal, But Some Are More Equal
It’s another Friday and I’m thinking about B2B customer service and social media again. If social media facilitates two-way communication between B2B companies and their customers, then it makes sense to use social tools and the opportunities they present to serve customers. Ways to Screw Up Your Social Media Strategy.
TOMORROW PEOPLE | MONDAY, OCTOBER 31, 2011
[Media] The Death of Advertising
Instead of the high cost, low impact reach of traditional media and print advertising, another approach is helping businesses to achieve more with less. The king is dead.long live the king. It’s not something that the average advertising agency would like to admit, but advertising as we know it has changed for good. Follow @sookieshuen.
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 11, 2010
[Media] 2010 Industrial Marketing Trends: How Do You Stack Up?
68% of companies plan to increase spending on social media in 2010. LinkedIn and Facebook are the most popular social media applications currently being used. GlobalSpec is an internationally known portal used by engineers, technical and manufacturing professionals. How do you stack up with these trends?
NUSPARK | MONDAY, MAY 31, 2010
[Media] Start to Analyze B2B Marketing Strategy
Combine email with social media. All email communication should include options for users to share your content within social media channels such as [.]. It’s never too late to analyze marketing strategies and start the road to a strategy that will increase ROI. Here are some items to consider when you reevaluate: 1.
NUSPARK | FRIDAY, NOVEMBER 4, 2011
[Media] Permission Marketing Drives White Paper Relevance
Earn analyst and media exposure. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business? The Internet has dramatically transformed buyer behavior. They no longer tolerate traditional interruption marketing methods.
THE B2B RESEARCH BLOG | FRIDAY, SEPTEMBER 27, 2013
[Media] A blueprint for customer service excellence
This formula holds true regardless of how customers make contact – by phone, email, online or social media. 'Relationships matter in B2B. But for many B2B businesses it’s simply not commercially viable to individually account manage each customer. Above all then, a good experience is one which resolves the issue to their satisfaction.
WRITING ON THE WEB | MONDAY, MARCH 17, 2014
[Media] How to Research Content for Your Expert Ebook
Using social media is a new opportunity for gathering information, but it’s complex and time consuming. Other ways (social media) may be more appropriate to you depending on your area of expertise. Twitter, LinkedIn, Facebook, Google+, and other social media sites. In some ways, research has never been easier.
CONNECT THE DOCS | THURSDAY, DECEMBER 3, 2009
[Media] ClickInsights: What was your "Aha" moment in 2009? - Part 1
During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. "Delve into social media marketing." immediately knew the world was super hungry for a lot more social media marketing knowledge. That’s social media." Blogs.
WINDMILL NETWORKING | FRIDAY, JUNE 27, 2014
[Media] The New Influence of Points and Voting on reddit
Related Stories How to Use Location Targeting in reddit Advertising Brand Management and Social Media Monitoring Hacks for reddit How to Find Relevant Subreddits for Your Business. 'On June 18, reddit announced a change to their traditional voting system and how it’s displayed. Reddit
SAZBEAN | FRIDAY, NOVEMBER 1, 2013
[Media] 3 Reasons You Should be Using Content Marketing
But while it may not be great for us, the death of the banner ad is good news for your business because there are opportunities to get the word out about your company and your product that are hugely better than anything traditional advertising in either print or online media can offer. Content Strategy
DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 3, 2010
[Media] Buyer Roles, Buying Stages, and Perception Challenges
The need to get this broad variety of messages out to buyers, now that buyers are in control of their own buying processes, is what has led to the growth in nurture marketing , as well as the business use of social media as a publishing platform. similar exercise needs to be done to assess where the need for content is greatest.
SAZBEAN | THURSDAY, APRIL 25, 2013
[Media] Top 5 Tips for a Successful Kickstarter Campaign
'This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. The best place to do this is by having a great social media presence across a few of the social networks. Phil Treagus is the co-founder of the award-winning digital media marketing company, Giraffe Social Media. The answer is: lots of people.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 9, 2013
[Media] 5 Ways to Demonstrate Value to Your Customers
Give your brand its own social media channel and provide a means of connecting your customers across the globe so they can learn from like-minded peers and showcase their success and best practices. Share your company’s stories via social media to support positive brand perception and humanize your products or service.
MI6 MARKETING AGENCY | TUESDAY, JULY 20, 2010
[Media] The Mi6 Tweekly: Week of July 12, 2010
Infographic: Google’s Long History of Social Media Attempts. Good concise post on top 5 social media trends for #B2B marketers by @BrennerMichael. Chart: Companies to Spend More on Social Media to Recruit (Source: Jobvite via/@eMarketer). RT @HolgerSchulze: Metrics for B2B Social Media Measurement? Monday. Tuesday.
ACHIEVE MARKET LEADERSHIP | THURSDAY, NOVEMBER 10, 2011
[Media] 6 Ways That Facebook is Better Than LinkedIn for B2B Marketing
In my recent blog, originally published on Social Media B2B , I discussed how we work with many B2B clients who want to engage with their audience via social media. It will help make you successful in social media. So, tell me, how could Facebook be better for B2B social media marketing ? It’s designed for business.
SALES LEAD INSIGHTS | WEDNESDAY, AUGUST 12, 2009
[Media] B2B Lead Generation Checklist: 22 Success Tips
Be there when they are thinking about the problem (right media, right frequency). ? What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. Aim where your prospects are. ? Focus on generating response. ? Get right to the point. ?
THE FORWARD OBSERVER | WEDNESDAY, NOVEMBER 6, 2013
[Media] How To Talk to Management About New Approaches to B2B Marketing
The now commonplace aspects of B2B marketing like buyer personas, content marketing, social media and marketing automation software can seem pretty foreign to them, if not frightening. By asking questions about your management’s own buying and media usage habits, you can get them to personalize and then understand how marketing has changed.
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 7, 2011
[Media] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
This is exactly why social media, including LinkedIn, requires a strategic approach. The fascinating thing about social media, of LinkedIn is definitely a part, is the social component. It is what draws some people into having conversations and posting things on various social media channels that they might later regret.
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 5, 2013
[Media] The 3 Pillars of B2B Customer Service
Follow your customers on social media so you’re the first to congratulate them on a business development. Your marketing team should monitor customer interactions on social media, whether they be complaints or praises, and they should respond quickly with accurate information. Understand Your Customers. Track them. relationships.
VIEWPOINT | FRIDAY, SEPTEMBER 23, 2011
[Media] The Power of the Human Voice in Lead Qualification & Lead Nurturing
Elizabeth’s comment got me to thinking about the role a human voice plays in prospect development, what this contact strategy shares with digitally-based media, and how it’s different from them. At the same time, we wholeheartedly apply a variety of media both in client programs and in our own marketing and sales initiatives.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 15, 2012
[Media] How to Treat Your Customer Like Prospects
As Etyan Abrahams of Penton Media explained at a recent Road to Revenue tour stop, “The welcome programs allow us to welcome new customers in a targeted and meaningful way and keep them engaged. Profile data, digital body language and social media help you understand what your prospects care about. Yes, I still watch The Office.
ONPATH | TUESDAY, DECEMBER 14, 2010
[Media] I am not 140 Characters: A collection of Tweets never Twitted about on Twitter
In truth, all I had done was manage to expose how truly uneducated I was when it came to integrating this form of social media into my work life. Over the course of the last few months, my thoughts about using this form of social media have changed. Article by Cale Helmer (Business Development Trainer - OnPath). ” There! Right?
SAVVY B2B MARKETING | MONDAY, JULY 23, 2012
[Media] Savvy Toolkit - Buyersphere 2012 Report from BaseOne
But don't count social media out! Research about B2B buyer attitudes and perceptions of marketing and its effectiveness are very rare. Particularly comprehensive research spanning 800 decision makers across dozens of industries that take into consideration generational attitudes and biases of those buyers. Check it out!
SAVVY B2B MARKETING | FRIDAY, MAY 13, 2011
[Media] Savvy Week in Review - May 13
Patricia Redsicker explains why you need a plan before you jump into social media -- and how you go about developing one. I don't know about you, but we have spring fever! So, to help you weed through everything and spend a bit more time outside, we're pointing you to our favorite posts from the week. by @ tpisello via @ Junta42.
SAVVY B2B MARKETING | FRIDAY, JANUARY 28, 2011
[Media] Savvy Week in Review - January 28
by @davidabrock via @customerthink David Brock questions how sales reps should engage with social media and sparks a great debate. Another week has flown by. And with it, lots of great ideas have scrolled across our screens. We're sharing the best of the bunch with you here. Enjoy! Thanks! Who comes first in your marketing content?
JUNTA 42 | WEDNESDAY, DECEMBER 14, 2011
[Media] Forget Content Curation, Focus on Original Content in 2012
Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. You become the media company. can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012.
JUNTA 42 | WEDNESDAY, JUNE 6, 2012
[Media] Six Useful Content Marketing Definitions
Content marketing is comparable to what media companies do as their core business, except that in place of paid content or sponsorship as a measure of success, brands define success by ultimately selling more products or services. Content Marketing is owning, as opposed to renting media. Content Marketing – Formal Definition.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 25, 2013
[Media] Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask
The book is a treasure of information about the value of content marketing throughout all channels (blogs, e-newsletters, videos, podcast, and social media). ” “Will people share and spread this information in social media? Educate. Engage. Enrich. But is it enough? He founded the Content Marketing Institute.
B2B MARKETING INSIDER | WEDNESDAY, MAY 7, 2014
[Media] The Future Of Digital Marketing
We are now seeing this trend where Red Bull Media is a thriving media company. 'Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing. Storytelling and the battle for customer attention.
SYNECORE | WEDNESDAY, JUNE 18, 2014
[Media] Why is SoLoMo Beneficial for Business?
The tactic takes advantage of the fact that people are constantly using mobile devices to seek out new resources of interest through social media, content, and e-commerce. This facet refers to choosing and utilizing social media platforms in order to promote your content and engage with your target audience. Think Local.
BIZNOLOGY | FRIDAY, APRIL 6, 2012
[Media] The Sorry State of Internet News
Don’t worry, though, because whatever seems like an accusation of the Internet and social media marketing “news” industry applies to me as well. have been “reporting” on the Internet and social media marketing space for the better part of four years now. Image credit: Getty Images via @daylife.
ILLUMINATING THE FUTURE | SATURDAY, APRIL 10, 2010
[Media] Leading Lights: Marketing and PR Strategist David Meerman Scott
We no longer need to rely on the media for attention and publicity. We are the media now. Before the Web came along, there were only three ways to get noticed: buy expensive advertising, beg the mainstream media to tell your story for you, or hire a huge sales staff to bug people one at a time about your products," he writes.
B2B IDEAS @ WORK | MONDAY, DECEMBER 5, 2011
[Media] B2B Marketing & Scientific Research: Why Online Relationships Matter
That is why it’s so important to include social media as a part of your B2B arsenal. So stop stalling or procrastinating; you should always be engaging with social media and building online relationships. Drive to Bond As humans we are driven by multiple factors, one of which is the drive to bond.
HUBSPOT | THURSDAY, JULY 22, 2010
[Media] 11 Mind-Blowing Mobile Marketing Infographics
Mobile Is Changing Social Media. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. The Smartphone OS Market.