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  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 23, 2012
    [Media] More than TV: Reflections from the Cable Show - Part 1
    Opening day of the NCTA’s Cable Show had industry leaders all a-Twitter about the impact that IP technologies, social media and new models will have on the delivery, distribution and dynamics of content over the next 5 years. Social Media will continue to have a significant impact on digital content consumption habits. It's not easy.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 16, 2012
    [Media] New B2B Marketing Show to Premier on May 1
    We look forward to bringing you top experts in B2B marketing, sales and social media. We love comments and those who share on social media. New Online Marketing show to Premier on May 1st, hosted by Jeff Ogden of Find New Customers. In addition, we will continue to host Mad Marketing TV, sponsored by Act-On Software.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Media] SEO Q&A With Dan Posner of Leadgenix
    Another big change that has accompanied algorithm updates and search engines getting “smarter” is a greater emphasis on social media. Companies have the best hope of improving search rankings by employing an online presence strategy that is very well rounded, encompassing social media, blog posting, website optimization, etc.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 23, 2009
    [Media] because you can't beat free marketing training
    Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Here I talk about the final 5 classes. Welldone!
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [Media] Why Looking in the Mirror Make an Ass Out of U and Me
    Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.
  • MI6 MARKETING AGENCY  |  MONDAY, JULY 5, 2010
    [Media] The Mi6 Tweekly: Week of June 28, 2010
    Good post by @compukol re: using social media to engage. B2B Marketing Pros Discussion Happening Now:I Don’t See How Social Media Will Benefit My Business. Validation and Social Media with link to @TheSocialCMO post: How to Win in Social Media by @treypennington. Monday. Tuesday. OH Canada! So what! Wednesday.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 12, 2012
    [Media] Taking on B2B Marketing Buzzword: Conversation
    As long as two people are involved, a conversation can be facilitated by a variety of technology platforms, from email to communities to social media and beyond. This is even more important when you consider social media. " In my last post, I wrote about debunking the B2B buzzword, engagement. Requires 2 or more people). Really?
  • B2B MARKETING MENTOR  |  THURSDAY, FEBRUARY 14, 2013
    [Media] Q&A with Mark Fidelman, Author of Socialized!
    'Everyone is still talking about social media. recently caught up with Fidelman to see what he thinks companies should be doing to develop a coherent business strategy around social media. Where are we currently in the B2B social media adoption curve? What do B2B companies stand to gain from getting on social media?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 20, 2013
    [Media] Digital Marketing: How to craft a value proposition in 5 simple steps
    We can integrate into any social media platform”. Exclusivity: 5.0 – While there may be other players in our market; our business intelligence has determined that we are the only ESP currently capable of integration into every social media platform. for MarketingSherpa and MarketingExperiments Optimization Summit 2013.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Media] 25 Sure-fire Ways to Grow Your Email List
    'With all the attention building your social media presence, you may have forgotten that the powerhouse of your business is still in your email marketing strategy and building your email list. Use social media to drive traffic to your website: Social media channels are designed to keep content slim and frequent. Email Marketin
  • INSIGHTIQ BLOG  |  WEDNESDAY, OCTOBER 31, 2012
    [Media] Designing Effective KPI Dashboards - Part 2: What Do You Want?
    For example, you could have the perfect segmentation and offer strategy in place, but using ineffective media placements or tactics to reach your intended audience. Or you may have the right media buy to reach the right segments, but applying the completely wrong messaging and offer strategies. KPI Definition – Which Metrics?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Media] 3 Free Tools to Create an Awesome SlideShare Presentation
    She has 7 years of experience in search and social media marketing. 'Last month I was sharing some Slideshare content ideas including re-packaging screenshots, collecting quotes, curating content and re-using your presentations from events you are visiting. SlideShare
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 2, 2010
    [Media] B2B Blogging – Are You Experienced? #B2Bchat
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Blogging – Are You Experienced? How can we help you Make Good Media? Fun, right? Are you consistent or erractic? Fatigue.
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 31, 2013
    [Media] The Cost of Misaligned B2B Marketing
    Social media marketing. For example, if your social media team is posting wins but your white paper downloads have fallen off, something is out of whack. When alignment is discussed in marketing, the usual application is to sales and marketing alignment. This has been an ongoing conversation for nearly as long as I can remember.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 24, 2011
    [Media] OMMA Metrics Conference: Online Ads Must Prove Real Value To Succeed
    Media mix modeling has more recently confirmed this. But except for direct response, online media can’t show the same relationship. I took a break from my usual obsessions yesterday to attend the New York edition of MediaPost’s OMMA Metrics and Measurement conference. You can also download selected presentations from yesterday.)
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 11, 2013
    [Media] B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget
    Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones. 'Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. The occasional text. Playing “Snake”. Spend #1. Spend #2.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Media] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 19, 2010
    [Media] Relevance and Content Key in Search Engine marketing
    Changes in the buying process and the rise of social media play a crucial role in this evolution but there is more. They look for information via search engines, use peer review sites and more information and interaction options with other people, as they are possible in social networks and media. And the focus is shifting. Period.
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Media] 4 Simple Ways To Get Started on Your Branding Strategy
    You can develop your brand image through many aspects of your business starting with your website, but expanding all areas of your digital and non-digital presence including social media platforms and print materials. Optimize for Social Media. 'Good branding is essential for every business, no matter how big or small. Be Consistent.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Media] How B2B Organizations Can Create More Effective “About” Pages
    Social media is part of the reason. Prospective buyers have greater access and ability through social media to research a B2B vendor. Media assets such as executive interviews and product demonstrations. Links to company social media assets. And that should change. And the website is usually part of this process.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 25, 2012
    [Media] Why B2B Telemarketing Needs to Change
    People are using the internet and social media more than ever before. B2b telemarketing is changing. Yet many businesses still rely on the old way of finding new leads and customers - despite the cost and time involved. They’re missing out on more effective telemarketing approaches, using inbound marketing to boost leads and revenue.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 5, 2013
    [Media] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
    In “ The B2B Social Media Book ” by Kipp Bodnar and Jeffrey L. If you already manage a group, or are ready to commit the time and effort to running a new one, Social Media Examiner recommends six steps in “ How to Build a Thriving LinkedIn Group “…. Join Groups Pertinent to Your Industry. Become a Top Influencer. Start a Poll. Repeat.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 6, 2013
    [Media] How to Incorporate Video Into Your Website for Better Conversion
    Social Media Examiner : 76 percent of marketers plan to add video to their sites, which makes video a higher priority than social media and blog integration. 'Many business owners balk at the idea of making a video for their websites. billion online videos today. You could also add video of creative uses for your product.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Media] How Does Your B2B Brand Reflect On Your Buyers?
    The truth is, social media and user-generated content and channel proliferation has created a version of reality that often reminds me a lot of high school. 'I've been reading a lot of posts lately about making emotiional connections with B2B buyers, along with reminders not to forget their personal side. like this guy! Uh oh. Energized?
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 2, 2013
    [Media] Is Social Selling in Need of Sales Enablement?
    And, many of them participate on social media. Heck, social media has been in the top 3 for marketing priorities in most research reports I’ve read for the last couple of years. The fact that only 4.9% of the 3,094 survey respondents are identified as Top Sellers is a wake-up call. I'm beginning to think it's a waste of time.”.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 26, 2013
    [Media] How to Create Content Maps That Actually Work in Sales Lead Generation
    What he just wrote are media types , not content messages. We love to read your comments and appreciate those who share on social media. 'How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Movement is critical!). It looked like this: Awareness. Evaluation. agree.).
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 24, 2013
    [Media] How Lowe’s Is Creating an Engaging Customer Experience
    In fact, several studies reflect a significant gap between the experience customers expect … Continue Reading How Lowe’s Is Creating an Engaging Customer Experience by Joe Ruiz - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Comments Great article, Joe and thanks for the mention!!
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 5, 2014
    [Media] Marketing failure should not be fatal
    An under performing advertising or digital media campaign might be the result of lousy creativity, unclear messaging, the wrong media plan, or some other factor. media placements that reflect targets. 'We live in a society that extols winning and winners. We need to ensure that we truly understand what is occurring.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Mostly this happens on Twitter but permeates into other social media use. Marketing Tips Social Marketing facebook google Instagram linkedin pinterest social marketing social media tumblr twitter Vine But beyond calling attention to the words in a tweet, post or whatever, hashtags allow you to join into a more broad conversation.
  • SYNECORE  |  MONDAY, JUNE 10, 2013
    [Media] Why Amazon is Killing it with Millennials (and Advertisers)
    media , Amazon is the "most liked" tech brand among millennials, age 16-34 years old: Look! Millennials do much more online couponing and from a variety of sources including couponing sites, retailers, manufacturers, and social media sites than other cohorts. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Media] 10 Reasons why you should have an active business blog
    Your blog is a perfect landing page for social media posts. Just like we talked about a blog post being an excellent avenue for a social media post link, you can also use your blog to detail contests and other special events your company might be running. 'Blogs have been around for quite some time now. That makes a perfect blog post.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [Media] The New Marketing World: Conversations not Campaigns
    Related: Integrate Online and Offline Marketing Efforts to Continue the Conversation How the Human Touch Impacts Marketing Performance How to use social media for lead generation Social media's impact on web forms and landing pages In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Media] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    So while the concept of social proof may be nothing new, the rise of the internet and social media adoption have certainly made social proof a lot easier to leverage and exploit, especially in a marketing context. 1) Social Media Mentions. 4) Social Media Sharing/Follow Buttons. 10) Media & Blog Mentions.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2011
    [Media] Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011
    01 – Jay Baer, President of Convince and Convert and Author of The Now Revolution , believes that the path to an organization’s social media success can never be paved by a single expert, “ It’s about distributing social media responsibilities across the whole enterprise.”. You can also review the timestamps for a quick summary.
  • HUBSPOT  |  THURSDAY, MAY 31, 2012
    [Media] At Last! Facebook Allows Pages to Schedule Posts, Assign Admin Roles
    Or perhaps you have a new social media intern who hasn't quite mastered your social media strategy or brand voice, but you want to get her immersed in your social media presence so she can, you know, learn it. Big changes are afoot at Facebook. Hooray! Creating Facebook Page Admins. Why might you do this? Voila!
  • B2B MARKETING BLOG  |  TUESDAY, MAY 31, 2011
    [Media] There’s nothing B2B can’t do, including Flash Mobs.
    They took B2B marketing to the next step — beyond the traditional to the most social of social media. I’d like to congratulate EMD Millipore on their bold choice to say “No&# to the same old same old promo at Interphex 2011. The Flash Mob. In the past five years, I’ve been there to see digital
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 8, 2011
    [Media] What’s Your New Role as a B-to-B Marketer?
    With the arrival of social media, new expectations from your boss and new buying processes, where do you turn? Life as a marketing person isn’t as simple as it once was. Marketo recently released their new e-book, The Marketing Manifesto which outlines ways you can get quality leads and keep your ears on your entire market.
  • MARKETRI  |  THURSDAY, JANUARY 24, 2013
    [Media] How Young Professionals Can Advance Their Career Through Thought Leadership and Subject Matter Expertise
    Through regular distribution of content (content marketing) and using social media, you can build an engaged community of followers. Another tool that is often overlooked for establishing professional expertise and gaining visibility for your firm is to leverage relationships with the media. don’t have time for this!”
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Media] Top Trends in Technology Marketing for 2015
    2) Social media matures – while new risks and policies emerge. Social media’s no longer the new kid on the block. It’s gone mainstream, and as such social media has generally found its place within most organizations, typically being folded under the marketing function. What does this tell us? ” Voice.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 14, 2010
    [Media] How, When and Where Buyers Want Case Studies
    Yet, Eccolo Media is about as close as anyone gets. Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media.
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Media] How B2B and B2C Marketing Are Different
    Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. There are plenty of opportunities to apply social media tactics, but the context is different. Download a sample chapter. Here are the six points we arrived at.
  • ENGAGE  |  WEDNESDAY, MAY 11, 2011
    [Media] 5 Marketing Clich�s Worth Repeating (One Last Time)
    The only thing we’re bombarded with more than advertising in our media saturated world is the clichés that guide the teams that create them. Kate Ottenberg Kate Ottenberg is TMG Custom Medias Director of Video Publishing and Media Relations. Jane Ottenberg Jane is President and co-founder of TMG Custom Media. Home 1.
  • INBLURBS  |  FRIDAY, JUNE 29, 2012
    [Media] How to Build a Brand through Inbound Marketing
    With inbound marketing businesses “earn” their way to the customer by publishing helpful information for example on a corporate blog, in social media and forums. Businesses are always interested to increase the reach of their brand to get in front of future customers. Brand building can be a though thing if not done the right way.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Media] Who Won a Markie Award?
    Social Media Innovation:   Infoblox. by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. That’s the feel and color from the annual Eloqua Markie awards. Best Lead Nurturing Program: FIS Global.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 5, 2012
    [Media] Increase Your Brand Exposure with Increased YouTube Subscribers
    Additionally, statistics show that images and videos are more engaging for social media visitors, so utilizing your YouTube videos is also a strength. As a Google property, YouTube brings increased exposure for your brand, not only in YouTube searches, but searches on Google itself. But how do you build your audience on YouTube, in the [.].
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 10, 2010
    [Media] A 7-Step Plan for Getting Started with Content Marketing
    Of course, social media provides so many ways to listen. Here's a great Slideshare from Stefan Betzold on social media monitoring tools (thanks to Mark Schafer for bringing this to my attention on his blog, {grow} ). A few years ago, my husband and I were preparing for our daughter's arrival. It was positively overwhelming!
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 5, 2010
    [Media] Writing is a Critical B2B Marketing Skill
    Things like blog posts, commenting in discussion groups, sharing on social media, creating articles for nurturing programs, email messaging and more. The Internet, publishing technology and social media will only demand more fuel (content) to feed the beast. " a guy at a cocktail party was asked. "What do you do?"
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 21, 2011
    [Media] Treat Your Content with More Respect
    In the age of social media, that's hard to believe. Eccolo Media's B2B Technology Collateral Survey has been reporting this trend for the last few years. This morning I attended a webinar by IDC, 2012 Sales Enablement Strategy: Content is King so Why Does Sales Feel Like a Jester? Yep, it was the subtitle that got me!
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Media] 11 Guaranteed Ways to Get Others to Retweet Your Content
    After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. O60n8r - This is awesome.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Media] The Social-Shake-Up: A New Breed of Marketer is Coming
    All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media. So what does a CDO do?
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Media] The Death of Website Design
    If you link your website up with social media platforms such as Facebook, LinkedIn and Twitter, you can publish the same content to them - increasing your profile and the opportunity to reach even more potential customers. Is this the end for website design? Of these, 58% believe that they don’t need one (Source: Serif).
  • EB2BLEADS  |  WEDNESDAY, JUNE 22, 2011
    [Media] Integrated Marketing Makes Your Website Even More Important
    We get exposed to a lot of predictions and amongst some of those we’ve seen in recent times is the terminal demise of the “ website ” left behind in the wake of the unstoppable rise of social media and applications or “websites” like twitter and facebook. There is a catch though.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Media] Your website sucks
    'For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. When I started out in 2003, my space was called new media, my work, new media marketing. Alas, Unison is unique.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Media] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Marketers are rethinking the way they qualify leads , and the traditional segmentation criteria that have become standard in the lead-buying lexicon (company size, industry, region) are no longer as indicative of likelihood to buy as socialgraphics, which include existence of a website, online review ratings, and social media activity.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Media] The Connected Consumer: Who Are We Talking About?
    The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. Unfortunately, for the authors, we don’t often talk about ‘connected marketing’ but about ‘social media marketing’ (too bad, really, since the latter term emphasizes the media too much).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Media] It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
    In fact, we’ve even seen this transferred to some social media channels with DM spam. The rise of the Web and social media has made it easier for customers to control the situation. Social media has just made it easier for the customer to have the megaphone, or direct red line phone to the business. What are the biggest changes?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 20, 2010
    [Media] Simplify and entertain, Mr. B2B seller – a great example
    Just the Facts: BtoB Magazine’s inaugural  2010 Social Media Award honors Kinaxis, provider of the on-demand supply chain management service  RapidResponse™ , for their superior use of social media. In the vast ocean of companies that sell products and services to businesses, all boats look alike. “We have the best people.&#.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Media] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 'Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. Facebook
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 10, 2012
    [Media] 6 Steps to Inbound Marketing Success [Infographic]
    Generate more traffic through effective blogging , social media , SEO and paid search. As promised, here is the second infographic addition to my   8 great marketing infographics to inspire you in 2012. This next one is called “ The Inbound Marketing Process Infographic.” The 6 Steps to Inbound Marketing Success.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Media] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Engaging on Social Media. Think about social media like Jay Baer describes it: “Content is fire. Social media is gasoline.” Use social media to extend the reach of your content, get it shared and draw even more traffic back to your site. Once underway, here''s what needs to happen. Sadly, no. Creating Content. Boy Voyage!
  • INSIGHTIQ BLOG  |  FRIDAY, JUNE 24, 2011
    [Media] 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
    In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. Do you know what social media sites your target customers visit with regularity? For some of us, that continues to be email.
  • SALES LEAD INSIGHTS  |  TUESDAY, JULY 26, 2011
    [Media] B2B telemarketing: An interview with Michael Brown
    We all need to get really good at multi-media marketing. If any of you readers have anything to add about Smart Calling, or the integration of marketing tools across media, please weigh in below. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. Cold callers call to pitch.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 5, 2013
    [Media] Using RebelMouse to enhance your live events
    Here’s a clip of me talking about the process and how it enhanced the overall experience of SU’s Commencement (as part of Penn State’s Social Media Summit). We even got Rebel of the Week ! Ability to create a page/tab structure similar to a website. Embedding feature with real-time updating of content. Related articles.
  • MI6 MARKETING AGENCY  |  TUESDAY, JUNE 29, 2010
    [Media] The Mi6 Tweekly: Week of June 21, 2010
    RT: @JeffAshcroft Mastering social media is all about who LEADS! RT @kemipa: Look Ma, No Hands: More Than Half Of Companies Say They Are Using Social Media With No Strategy. Stages of Listening: Social Media Tips from Jeremiah Owyang cc: @jowyang via @B2CMKTGInsider. must have book on social media. Monday. Tuesday.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Media] 15 Smart Marketers Share Insights on the Future of the Industry
    Content marketing and social media will have the same emphasis, but people are going to get more creative. Nearly all companies, both media companies and non-media companies, are creating vast amounts of content (over 92,000 articles posted per day ). 2013 is the year brands began to adopt a publishing and media company mindset.
  • SYNECORE  |  WEDNESDAY, JULY 10, 2013
    [Media] From the Intern Desk: A Guide to Digital Marketing Acronyms
    They let me share my tips on social media a couple of weeks ago, and well, since I didn’t cause a fiery mess, they’re letting me spew my two cents again – lucky you! Synecore uses an RSS feed to syndicate posts from our “Marketing Technology for Growth” blog to sites such as Business2Community , Social Media Today , and Technorati.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Media] Savvy Toolkit - B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
    Every social media channel is seeing increased adoption, often by 15-20%. This week, the Content Marketing Institute (CMI) and MarketingProfs released B2B Content Marketing: 2012 Budgets, Benchmarks and Trends (Stephanie and I were two of the authors, so we had an up-close-and-personal look at the data). Content marketing spend is increasing.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Media] Savvy Week in Review: June 24
    10 Big Brand Lessons from the Corporate Social Media Summit by @rohitbhargava. Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy! Blogging Like a Big Baby by @markwschaefer. Sometimes it's best not to know everything.
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Media] The Danger of Assuming Context in Responsive Web Design
    'Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. Very often I see designers creating responsive websites that utilize media query technology to cut down on content once the site reaches a certain size. In reality, mobile-first design is all about content. Right? Ta da!
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 13, 2012
    [Media] When in Doubt – Start Marketing
    Where to Find B2B Sales Leads Where to Find B2B Leads Social Media Marketing Lack of time. One of the best is social media. For ideas in this area, read my recent blog post, Social Media – Can It Be Used to Generate Leads and Revenue? One of General George Patton’s guiding principles was, “When in doubt, attack.” Right? Wrong.
  • E-STORM  |  TUESDAY, FEBRUARY 14, 2012
    [Media] How Display Advertising Can Boost Your Online Marketing Campaign
    In my recent posts I have written quite a bit about how to refine your Display advertising media tactics including how to reach your target audience through various Display targeting or what IAB approved Display units are most efficient for what objective. Even though it is already 2012 and the latest research shows that over [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 11, 2010
    [Media] Facebook Advertising for Dummies (Wiley)
    Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. Whether you’re on the Facebook  home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Media] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    By bringing external data into Eloqua, modern marketers can expand their prospect and customer profiles to include activities relevant to digital assets, and track any customer activity through earned, owned, and paid media,” noted John Stetic, VP Products. 'by Eloqua | Tweet this Is your organization customer obsessed? Eloqua AppCloud.
  • SMASHMOUTH MARKETING  |  MONDAY, JULY 19, 2010
    [Media] B2B Demand Gen Week in Review July 12.16
    To read more about this, check out SEO/Blogging/Twitter guru Lisa Barone of internet marketing company Outspoken Media. The originality of this type of content marketing is refreshing. Not too long ago Old Spice was a brand that was largely forgotten or something that was worn by your father. What did we miss?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 3, 2014
    [Media] Authorship and the Invisible Blogger: Are you writing yourself out of success?
    70 Rising Social Media Stars. Related Stories Lifehacks for the Modern Marketer Where does social media fit in the marketing mix? 70 Rising Social Media Stars. 'My friend and podcast co-host Tom Webster recently penned a really honest and thought-provoking post called “ Authorship.” Has the paradigm shifted?
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Media] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Mobile social media apps like Facebook and Twitter do not pass the referrer information to Analytics, so these visits will be counted as direct traffic. When campaign parameters are not included in URLs shared in social media, email marketing, paid search ads, email signatures of employees, etc., So what? We want to know!
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Media] How to Use Video Content to Drive and Support Other Content Marketing Activities
    Simply posting the same clip across social media doesn’t count. When you employ one person to focus on video, another to pioneer blogging, a third to run eBook marketing, and a fourth to manage social media, you wind up with a lot of people only looking at the one or two channels they deal with every day. The answer is simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 9, 2009
    [Media] Research shows small business owners struggle with Twitter
    The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. Although Twitter fell to the bottom of the list of most-used social media resources for business, those actually using Twitter are very positive about the business value.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Media] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. 'Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). What’s the best day of the week to send emails?
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2011
    [Media] Weekly Wrap Up - September 23rd
    Check this post from Jon Buscall of Jontus Media for some great tips on how to turn things around with the strategic use of an email newsletter. Social Media Longevity: Twitter or Facebook? Three Reasons Social Media Marketing Favors Small Businesses by @markwschaefer. For those of you in the norther hemisphere, welcome to fall.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 7, 2009
    [Media] Social Marketing FAIL - How not to use Twitter
    If you are going to foray into social media you need to be prepared to follow-up, follow-through and check your account religiously. Have you had any remarkable (good or bad) marketing experiences with social media? The other day I received an auto-follow message from someone I had "followed back" on Twitter. His response?
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 7, 2009
    [Media] Social Marketing FAIL - How not to use Twitter
    If you are going to foray into social media you need to be prepared to follow-up, follow-through and check your account religiously. Have you had any remarkable (good or bad) marketing experiences with social media? The other day I received an auto-follow message from someone I had "followed back" on Twitter. His response?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Media] Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi
    Online content drives search engine rankings and social media. At CMI, we try to develop research that makes sense, including this Content Marketing Benchmarks study (annual), as well as partner studies like this social media usage study. Bloggers and media companies love compelling, original research. Joe Pulizzi. _. Online.
  • BIZNOLOGY  |  THURSDAY, JUNE 19, 2014
    [Media] Mobility and why it matters
    Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. All Media is Digital. Instagram, SnapChat, Flipboard and Waze, whose platforms have mobility at the heart of their proposition, are the hottest and fastest growing media. Media is the vehicle for that.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Media] A Small Biz Guide to Digital Marketing Acronyms
    IO: I nsertion Order is a written contract between the advertiser and the ad agency or media rep. SM: Social Media is the interaction and connection with various people on online platforms. SMM: Social Media Marketing is the tactic of using social media to market your business. ” Say what? or Bing. See SMO.
  • B2BBLOGGERS  |  SATURDAY, JUNE 12, 2010
    [Media] 7 Steps For Dealing With Negative Blog Reviews And Comments.
    Monitor Smile Respond Acknowledge Affirm Contrast Appreciate Monitor : Whether you want to “do social media” or blog, you are already the subject (or target) of folks who are already creating content. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Go ahead and engage.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 16, 2011
    [Media] The Panda Update: Unique Content Rules, People
    All kinds of things, from social media signals to whether people have blocked a site using the Google Chrome extension, now play into how a site ranks. Tweet I attended the SEMNE meeting last night that featured Eric Enge of Stone Temple Consulting. Eric talked about the ramifications of Google’s Panda Update. What is unique content?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Media] From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars
    In June , Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group, shared why inbound marketing – a strategy where the prospects find you as opposed to you finding them – is critical, and how integrating social media and SEO drives it. am astonished by what I didn’t know then compared to what I know today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 1, 2013
    [Media] Concrete actions toward creating more a more civil social web
    'Click here if you can’t see my video interview with Kami Huyse. hope you’ll watch this short video because it talks about a new project everybody needs to understand and support — a non-profit organization called CiviliNation and an accompanying book on creating a more civil online world.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 17, 2013
    [Media] Why You Shouldn’t Assume when Signing Employment Agreements
    We love comments and those who share on social media. Also, based on a recommendation from Dan Zarrella, Hubspot’s Social Media Scientist, we now publish very early in the am. 'Employment agreements can come back to bite you, big time. learned that the hard way. Shame on me. transferred ownership to them at no charge.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Media] Who Won an Eloqua Markie Award
    Social Media Innovation. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special. And you could feel the anticipation leading up to the event during Eloqua Experience. D&B.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Media] @WSJ: Your Reputation is Serious Business: New Findings From #Deloitte #DeloitteOGP13 #socbiz
    Information travels quicker and lingers longer these days, and businesses everywhere are scrambling to make sure they’re not the next butt of the joke in either social or traditional media outlets. This makes social media a fulcrum of sorts on the seesaw of business management. Please check out @SocialEmployee media buzz!
  • HUBSPOT  |  WEDNESDAY, AUGUST 18, 2010
    [Media] 12 Amazing SEO Infographics
    The Social Media Effect. Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Order of SEO Operations. SEO Tactics.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 22, 2012
    [Media] Top 10 B2B Marketing Blogs to Follow – Thanks for including Fearless Competitor
    One of the biggest thought leaders in social media marketing, Chris Brogan frequently updates his blog with original thoughts and comments in the industry. Social Media B2B. Thanks to Beachhead Marketing , here is their list of top B2B marketing blogs to follow. We’re honored to be listed here. B2B Marketing Insider.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Media] B2B Content Marketing: HubSpot May Be the Best in the World
    Grader.com, which businesses can use for free to analyze their websites and social media presence is very popular. Or second, you can be your own media company, start a blog and publish your own content.  Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot.
  • SYNECORE  |  SATURDAY, MARCH 15, 2014
    [Media] Beer Brewing and Inbound Marketing: The Surprising Similarities
    It takes time to develop your strategy, especially while considering every element – email, website copy, social media, blogs, etc. Social media gives businesses a chance to interact with their audience in a funny, professional, or informative way. 'Ah, beer. Don''t Expect Results Over Night. Have Your Own Flavor. Drink It Up. Shucks.
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Media] 2013: The Year of Integrated Digital Marketing
    As more people access the Internet via mobile, a company’s online assets (website, social media and online content) will need to play well on mobile devices of all shapes and sizes. The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. The Maturation of Mobile.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 18, 2012
    [Media] New Playbook: Lead Qualification with Sales Intelligence
    As technology and social media continue to disrupt traditional sales methodologies, many companies fall behind in their business strategies – and their sales results show it. 60% of decision makers use social media, so what do your sales reps do to get in front of them on social media? Download the Playbook!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 21, 2013
    [Media] Finding The Path To The Perfect World Of Prospecting
    LinkedIn and other social media sites are being more widely used than ever before to connect with and verify prospect information. There have been books written on the topic of using social media for prospecting and sales, so I’m only touching on it lightly here. The company’s website can also be a good resource for finding contacts.
  • B2BBLOGGERS  |  TUESDAY, APRIL 27, 2010
    [Media] Conduct a Content Audit For Your Content Marketing Strategy.
    Author: Jeff Ogden | Website | Twitter tagged in B2B Marketing , content audit , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media?
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