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  • SAZBEAN  |  TUESDAY, JULY 27, 2010
    [Media] Measuring the Ford Explorer Reveal in Real-Time
    How has the use of social media impacted the Explorer launch? Whether social media has been a part of a successful product launch for Ford Explorer will have to wait until the sales numbers come in. The reveal on Facebook was followed by other events, including an online chat with CEO Alan Mulally, among others. What do you think?
  • SAZBEAN  |  MONDAY, JUNE 7, 2010
    [Media] Should You Use Foursquare for Your Business?
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Tags: Business Marketing Mobile Social Media Social Networks Strategy For more information on what Foursquare is check here.)
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 4, 2010
    [Media] iPad saves the Page Advertising Business
    So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Totally awesome concept – as an advertiser I finally have the option to have a page ad that actually clicks through to my website directly and that can be totally tracked like all my other media, digitally! Tweet This! Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 5, 2010
    [Media] 2010 – Welcome to the Age of Customer Service
    Social media has forever changed the balance of nature in favor of the customer. It’s an odd dynamic I see in play today – Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Tags: Communications Customer Customer Support Social Media User Generated Content Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 3, 2009
    [Media] The Tipping Point and your Contact Center
    And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations.
  • ANYTHING GOES MARKETING  |  SUNDAY, MAY 17, 2009
    [Media] Latest B2B Marketing Trends From SiriusDecisions Summit 09
    Suppliers are looking for ways to help out their partners Social media in B2B marketing is still at its early stages but expect this to grow enormously for the next summit The key across all of these topics is sales/marketing alignment. Unfortunately, I wasn’t able to go (not without trying!) amyblack : # sds09 how do you increase adoption?
  • PR MEETS MARKETING  |  SUNDAY, MAY 3, 2009
    [Media] Blocking Your Twitter Followers
    He mentioned (and has a post ) that he blocks anyone not directly related to social media and his direct interests from following his tweets. For me, my goal is to educate people on marketing, public relations and social media. Tags: Social media Twitter block John Welsh What is you goal? but will keep everyone else.
  • MARKETING EDGE  |  THURSDAY, JANUARY 8, 2009
    [Media] Doctors’ Grades Help Patients Decide on Healthcare
    The most important indicator to examine social media and understand the impact of rating sites is the powerful element of “intended search” in healthcare. Tags: Hospital social media Twitter search marketing Healthcare Mayo health care Facebook Time 20:53. Other physician rating sites include Find a Doc , Vitals , and RateMDs.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 9, 2008
    [Media] CMO of the Future
    There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. Strong online acumen with all forms of new media and accountability through lead nurturing that proves the value of every dollar spend contributed to growth in sales This is becoming an art in itself.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Media] Why Digital Marketing? The Essential Guide to Marketing Your Brand Online [Free Ebook]
    The way people interact with businesses has changed dramatically over the past few years with the rise of online media. Promoting your brand on social media. In other words, your audience is spending a lot of time online, so you need to market to them there. But navigating what needs to go into it is no easy task. Business Daily Prom
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 16, 2010
    [Media] Some Recent Posts about B2B Social Media
    As the field of social media for B2B companies continues to grow, more blog posts appear on a daily and weekly basis about the topic. As always, let us know in the comments below if you have seen any other recent posts about B2B social media that resonated with you. Five tips for B2B social media marketing. Oh, Yes!
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Media] Internet Marketing Strategy Articles for the Week of March 31, 2014
    THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). How Boolean Search Improves Your Social Media Monitoring (Social Media Examiner). The Greatest Opportunity In Social Media Marketing Today (Duct Tape Marketing). 500 is Using Social Media (Marketing Charts). grow}). How the Inc.
  • SAZBEAN  |  THURSDAY, JULY 18, 2013
    [Media] Content Marketing for Small Businesses
    At the same time, monitoring social media can reveal topics and trends that can drive your editorial plan by covering issues, topics and especially, answering questions that your customers and buyers are interested in. In today’s social world, creating good, informative content is extremely important to standing out among competitors.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 8, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of September 8, 2012
    News & Notes
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Media] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 1) Social Media Manager. Job Description: Do you tweet, share, and post to social media in your sleep? Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, FEBRUARY 13, 2009
    [Media] Interview with The Funnelholic
    Our conversation ranged across a number of topics, from the evolution of social media and its B2B marketing applicability, to measurement and the challenges of today's CMO. I got a lot out of our conversation, and I hope you will too. From my conversation with Craig Rosenberg, the Funnelholic: Steve: Will social media scale?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Media] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Once you’ve captured their email addresses or added them to your social media following, you can nurture the relationship with them until they are ready to buy. Buttons to Your Social Media Pages. If your firm is active on social media, which is essential to promoting your thought leadership, you want to grow your following.
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Media] Google Analytics- Calculated Metrics for Lead Generation Websites
    Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. Make note.
  • PR MEETS MARKETING  |  FRIDAY, JANUARY 28, 2011
    [Media] Updates from PR Meets Marketing
      For nearly 3 years, I’ve been writing about PR, marketing, social media, and most recently virtual events. At times, I’ve been very prolific and other times I’ve gone weeks
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Media] B2B Content Marketing That Drives Results
    Effective B2B content attracts visitors to your website, provides value for your social media outreach, converts website visitors to leads, and much more. Provides online and social media value. There is a lot of buzz in the air about content marketing. The Payoff Earned from Effective B2B Content. Converts visitors to leads.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2016
    [Media] What’s new in content marketing?
    We all know your website and social media presence is paramount. Putting social media to use is one of the most effective strategies available. Visual media can have a large impact on consumers and can change the way your company is perceived. Automated Content. Now there are tools available to aid in automation and evaluation.
  • CRIMSON MARKETING  |  MONDAY, JANUARY 19, 2015
    [Media] Infographic: What is the Most Valued Content for B2B Technology Buyers?
    Eccolo Media recently conducted a survey of  B2B technology influencers (33%) and decision makers (67%) on what content forms help them make purchase decisions. . The least consumed content types are eBooks (24%) and podcasts (24%).” Source: MarketingProfs. Image: Courtesy of The Beauty Bean. appeared first on.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 16, 2015
    [Media] A CMO and CIO Love Connection Depends On This (should be obvious)
    But then I thought about it some more and figured 'yeah, this SHOULD be obvious.' Earlier this year Deloitte Digital analyzed 50,000 organic conversations through social media channels. " If, however, you're under 40 or don't know what in the world I'm talking about, I'm quite sure YouTube can fill you in.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 18, 2012
    [Media] Future of Marketing Automation: Grow or Die
    This is different from the perhaps-more-important question of “What will marketers do next?” I don’t claim any particularly deep insights into the latter: they'll continue to adapt to new media and buying habits, I guess. Delivery systems manage touchpoints such as Web sites, email, and social media publishing.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Media] Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. But with Timeline rolled out to brand pages , that process is being threatened.
  • STORIES THAT SELL  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Media] You Look Good When Your Customer Looks Good
    Some customers love the live action of a media interview or speaking engagement, others want the defined parameters of a case study, and still others prefer private discussions or networking with industry analysts and peers where details can go deep but remain under NDA. Perhaps it''s a different segment of media that a customer wants.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 6, 2012
    [Media] Buttbook. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Related Stories Finally, we have an answer. A {growtoon}. Black Friday Deals on Groupon Stock! A {growtoon}. Nutrimus Posticus. A {growtoon}. Awesome Box. A {growtoon}. Mergers that should have never happened. A {growtoon}.
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [Media] Where Does Print Advertising Fit Into Today's Marketing Mix.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? How can we help you Make Good Media? Safety? Target Audience?
  • MARKETING EDGE  |  WEDNESDAY, MAY 4, 2011
    [Media] A Mother’s Day Marketing Tip
    Hitting on a single topic in marketing, social media and business communications. social media epic change moms mother's day mother's day giftI don’t use this space for personal stuff, but I’ll make an exception for several reasons. 1) My mother died when I was 12 and truth be told I probably never “got over it”. 2) Overall in the.
  • AD YOUR COMMENT HERE  |  MONDAY, JULY 30, 2012
    [Media] Developing a Content Strategy for Your Institution [Presentation for #eduWeb2012]
    Conferences & Events Content Production content marketing eduweb Higher ed Social MediaAn in-depth discussion on how to develop a content strategy for your institution, identify and repurpose existing content, and efficiently create new content. Presentation slides from eduWeb 2012 on July 30th in Boston, MA.
  • MARKETING EDGE  |  WEDNESDAY, APRIL 8, 2009
    [Media] Progress, Obstacles and Solutions at Business Smart Tools
    Social media is at a defining moment, a point where there are ample technologies to effectively participate in the medium, but also significant issues being debated within organizations about using the medium. The Business Smart tools conference will have workshops on using Twitter for business, and the ROI of social media. Time 15:21.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 14, 2010
    [Media] Vital statistics for B2B marketers – The case study
    Back in June, Earnest began its very own social media experiment. From B2B companies being ahead of their B2C rivals in social media adoption to the truth about how active C-level execs are online, the post painted an interesting and pretty compelling picture of what was going on out there. Various media coverage. Objectives.
  • SYNECORE  |  SUNDAY, FEBRUARY 3, 2013
    [Media] How to Transition to SoLoMo: a 6-Step Guide for SMBs
    Engage with your audience through a variety of media. Use new media technology for what it was made for. With the majority of cell phone users now opting for the cleverer mobile devices on the market, getting social, thinking local, and spending on mobile are more important than ever. Never Shut Up. And be annoying about it. Be Clear.
  • CAPTORA  |  WEDNESDAY, JANUARY 13, 2016
    [Media] 3 Big Questions With SEO Expert Chuck Aikens
    For starters, social media’s rise has posed challenges to search engines — and to the digital marketers who rely on SEO for organic lead generation. Social media sites won’t replace Google any time soon, but smart marketers are using social platforms’ new search capabilities to reach leads. That’s old-school.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 25, 2011
    [Media] 5 Ways To Influence B2B Group Buying Decisions
    So how can you use social media to influence the group buying decision?  Here are five things to consider as you create social media content targeted at B2B group buyers: 1. Related posts: 8 Reasons Why B2B Social Media is Easier than B2C Although social media is seldom "easy", there are some distinct. Unique Benefits.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 22, 2015
    [Media] 5 Common Misconceptions About B2B Content Marketing Development
    There’s several different strategies for creating a social media editorial calendar , but what works for many businesses is to assign each day of the week a specific theme, and to stay with that. As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 6, 2015
    [Media] Five trends transforming content marketing
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. How is this shifting? What Ad blocking.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 3, 2016
    [Media] 8 Practical applications for influence marketing
    Do these influencers have powerful social media platforms? Shripal Shah , Chief Operating Officer at MOKO Social Media, was a pioneer in the use of influence marketing and was featured in my book. Most media campaigns are measured in terms of the cost per thousand impressions,” he said. But my prediction did come true. Research.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Media] It's Not About The Release Anymore. PR is Now Social PR.
    These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. PR has always been about building relationships (with media and industry) but the scope has changed: The tools are better (thank you inbound).
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 6, 2013
    [Media] Sales Prospecting Perspectives Weekly Recap – Week of Sept. 6, 2013
    lessons you can use to start the fall months with a bunch of sales, including "Study backorders," "Post customer testimonials on Youtube," and "Start your own value messaging on social media." We think this comprehensive post is a must-read for marketing and sales professionals who want to get the most of their sales experience.
  • SYNECORE  |  THURSDAY, MARCH 13, 2014
    [Media] Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant
    Over the last few years or so, digital marketing has started to come into its own, as corporate advertising and marketing budgets slowly, but surely, shift from “traditional” categories like print, radio and TV media buying to “digital” categories like web, social media, SEO, content marketing, and others. Long Live the Boob Tube.
  • PAUL GILLIN  |  TUESDAY, OCTOBER 14, 2014
    [Media] Infographic Gives Good Overview of Good Helpouts
    How to Social Media Technology video Google Helpouts One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. Some carry a charge and others are free. Several brands offer free Helpouts to support their products.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 28, 2010
    [Media] Three Overlooked Ways to Improve SEO Results
    Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits. Most still focus on the same basic areas: • Keyword research. • On-page optimization (content, headings, meta tags). Links (external and internal). Share this on Bebo.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 13, 2010
    [Media] Emotional Brand – it’s also important
    Take two long-standing social media examples: Zappos. However, the social media response (or lack thereof) on the part of Motrin was at best weak, and at worst late and irritating for the angry crowd it needed to talk to.  Closely related is the idea of your Emotional Brand. But now it’s different than what it meant 15 years ago. 
  • SAZBEAN  |  WEDNESDAY, JUNE 30, 2010
    [Media] Sazcast Episode 31 – Detroit’s Entrepreneurial growth via the social web with Adrian Pittman
    Tags: Business Marketing Sazcast Social Media Social Networks Strategy
  • MARKETING FINGER  |  SATURDAY, MAY 15, 2010
    [Media] How to opt out of Facebook’s new Instant Personalization Program
    Tags: social media facebook Instant Personalization Program opt-out privacy
  • CHRIS KOCH  |  FRIDAY, APRIL 2, 2010
    [Media] How to build emotional engagement in B2B marketing
    This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Social media offers some new ways for us to build emotional connections with customers by connecting them with other people and their stories. But let’s not get too hung up on social media. Respect.
  • BEYOND  |  WEDNESDAY, APRIL 22, 2009
    [Media] Twitter, Common Decency and the Corinthian Spirit
    Tags: Beyond Communications Interactive social media twitter
  • BEYOND  |  FRIDAY, JULY 3, 2009
    [Media] Capture the data. Release the goodwill.
    Tags: Beyond Communications Interactive data lead generation social media
  • BEYOND  |  THURSDAY, JULY 23, 2009
    [Media] Turning the B2B world inside-out. Or is it outside-in?
    Tags: Beyond Brand Communications Interactive B2B communications inbound marketing social media
  • HUBSPOT  |  THURSDAY, JULY 26, 2012
    [Media] How Marketing Evolved Into Something People Actually Love [VISUAL]
    It used to be that we marketers had to rely on interruptive, outbound media like TV advertisements, billboards, cold calling, direct mail, and spammy email blasts to deliver our marketing messages. Marketing has come a long way. But the times. they've been a-changin'. The result -- and upside -- of all this rapid change? Check it out!
  • MARKETING EDGE  |  FRIDAY, SEPTEMBER 29, 2006
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Media] 29 Amazing Content Marketing Quotes To Inspire You
    “ ~ Gary Vaynerchuk, CEO and Co-Funder of Vayner Media  ( Tweet This! ). “ ~ Jon Buscall, Head of Jontus Media  ( Tweet This! ). “ ~ Andy Crestodina, Co-Founder of Orbit Media  ( Tweet This! ). Here are some of our favorites content marketing quotes. We hope you you find some inspiration in these.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 26, 2013
    [Media] USC Business School predicts Americans will stop working, eating, and having sex by 2015
    would like for you to think about this summary statement of a new study by the Marshall School of Business at USC : By 2015, it is estimated that Americans will consume both traditional and digital media for over 1.7 Media consumed while at work is not included.” Media consumed while at work is not included.”. No matter.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 30, 2014
    [Media] Annual Roundup: Top 14 Modern Marketing Blog Posts of 2014
    How To Build Up Social Media Marketing Like LEGO. Uncover from the source’s mouth how one of the world’s most famous toy brands uses social media to engage, share, and support ROI. Trends Highlighted at Social Media Marketing World. Tips for Improving Your Social Media ROI. ” 5. ” 9. Fire it up!
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Media] Content Curation And 12 More Content Marketing Terms Defined
    “Social Media” is so 91 days and 42 seconds ago…. Channel Manager: someone who promotes content for a specific type of channel (ie – social media, or ie Facebook as a more specific example) or across multiple channels. To me, content strategy is all about focusing on the needs of our audience. But I am certainly not the expert.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 7, 2015
    [Media] Navigating the shifting sands of Facebook marketing
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Have you figured out Facebook marketing?
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Media] Selling is Easy! (If You Get the Right Support)
    Almost everyone is doing some kind of marketing online now, whether it’s as simple as having a website, or as in-depth as using a range of social media channels to target their audience. Download our free eGuide How to generate leads from social media today Could you make your sales process as easy as 1, 2, 3? Outbound cold calling.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 26, 2014
    [Media] LinkedIn Changes for Your Company Page
    Do you need help managing your social media profile? LinkedIn social mediaI received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Running out of time to post updates?
  • PWB MARKETING BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Media] Gain More Twitter Followers
    At PWB, we can help with social media strategy and execution. social mediaWant more Twitter followers? Use these tried-and-true methods to gain more followers today. First, there are written and unwritten rules for using Twitter. One of the unwritten rules is to follow people who follow you. People follow people who like them.
  • SAZBEAN  |  THURSDAY, JULY 8, 2010
    [Media] 18 Things Online Measurement Can Tell You
    Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you: Who (what websites) is linking to your blog posts or website. photo by Bludgeoner86 ).
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 17, 2010
    [Media] Friends, Avatars, Countrymen, lend me your ears
    As you know we’ve been doing a lot of experimentation with the best way to apply social media in the B2B marketing realm , and David’s post hit on one of the biggest challenges we’re all facing – what to do about Facebook as B2B marketers. Tags: Facebook Social media Discovery B2B Marketing Very well put, and I agree with him.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 24, 2009
    [Media] Marketing Automation and B2B Marketing Predictions for 2010
    We likely won’t see mainstream shifts in this ownership until 2011 or beyond. 7) Follow me, Friend me, or List me: in 2010 we’ll see a dramatic shift in the definitions of influence in social media as we move from raw counts (like Followers or Friends) which are almost entirely ignorable, and to a model that comes one step closer to true influence.
  • LEADSLOTH  |  TUESDAY, OCTOBER 20, 2009
    [Media] Is Content Marketing the New PR?
    You start defining the personas that you target, and you find out how to reach them through Social Media. Tags: Social Media content marketing public relations seamless integration came up with two low-fi sketches. I’m interested to hear your opinion on these visualizations. The OLD Situation. The NEW Situation. Black and White.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 15, 2009
    [Media] The 1-9-90 rule won't work for Internal Collaboration
    think as Social Media marketers we have to get better at training. Tags: social media Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You are a hero. But where is the productivity?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 28, 2008
    [Media] TV is Dead – but that’s good news for the Marketer!
    IP Technology is poised to converge the TV and Web experience. Some cornerstone elements of this convergence are: - VOD allows users to take control of their own experience because with DVR you must know what you want to watch before it airs! And just another thought - Can you envision a crossover of web programs to TV?
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Media] Why Your Company Should Hire an Inbound Marketing Agency
    However, the widespread consumer adoption of the Internet, social media, and mobile devices in recent years has forced a fundamental shift in the marketing function away from these increasingly irrelevant outbound practices toward an more nuanced inbound approach. What is Inbound Marketing? Why Companies Are Shifting to Inbound.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Media] Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics
    Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it. There’s another element in play besides time, however, contends Stacey—location. Marketing Technology Podcasts
  • MI6 MARKETING AGENCY  |  SUNDAY, NOVEMBER 15, 2015
    [Media] Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation
    This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Also, marketers lean on their peer networks and mainstream media to learn about new marketing technologies and NOT search.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Media] Inbound Marketing: Are You Attracting Quality Leads?
    The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. Once a buyer lands on your site or engages with you on social media, you have an opportunity to fulfill their need. Focus your content.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Media] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    NuSpark Marketing’s focus, then, is the strategic deployment of content marketing via a targeted lead generation process that includes such tactics as paid search, SEO, social media, and paid media. Content drives leads into the funnel; content nurtures leads into sales opportunities. Why the alignment?  pmosenson@nusparkmarketing.com.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 30, 2010
    [Media] Why Regularly Updated Content is so Important
    You need a social media strategy which places where you connect with people and distribute your content. social media strategy helps people find your content (no one really browses websites or blogs anymore), have conversations about it and share it. The same is true for social media. Having a blog isn’t enough, though.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 26, 2013
    [Media] 8 Questions B2B SEO’s Should Ask In Buyer Persona Development
    But what’s interesting is that the conversion rate for organic search engine traffic is actually less than the average conversion rate across all channels and second to last overall, only ahead of social media. ” This question helps uncovers possible link opportunities and social media destinations for outreach strategies.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 7, 2012
    [Media] A New Definition for Inbound Marketing
    Social media? Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Delight those that find you. This definition means changes!
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Media] Prepare to Be Ignored if You Don’t Have Subscription Goals
    The first example comes from traditional media. Originally called circulation development, and now audience development, no revenue (the big Z-E-R-O) was possible without a targeted group of buyers who subscribed to one or many content offerings the media brand provided. That is media yesterday, today, and tomorrow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Media] What is search jacking and how can it hurt your brand?
    Using my new book  Social Media Explained  as an example, he taught me how to try to prevent spammers from hijacking this brand. Maybe tap other social media types to answer a question from time to time. Social Media Explained. Maybe tap other social media types to answer a question from time to time. It’s work.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Media] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). What’s the best day of the week to send emails?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 8, 2010
    [Media] I’m Unemployed…What Should I Blog About?
    Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light&# and get excited about blogging. They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Media] The Top 8 Priorities for Any One-Man Marketing Team
    If you put together buyer personas now, and then create every piece of content with a persona in mind, your content will work harder for you -- in fact, you may find persona-driven content results in your audience marketing your content for you! 3) Focus on the right social media platforms. Especially for a small business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 15, 2009
    [Media] Two approaches to attain large, engaged Twitter groups
    This week I've been featuring the insights of Dr. Ben Hanna and the provocative findings of the social media strategy he is revealing month by month on his B2BOnlineMarketing blog. The first is a view of social media as an interpersonal medium governed by interpersonal rules.
  • MARKETING EDGE  |  MONDAY, AUGUST 13, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Media] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Whatever you do or produce, do it consistently (just like a media company). Social Media is only getting bigger. How Content Marketers ditribute their content across Social Media. link].
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Media] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    However, a blog template that’s maximized for social media sharing and integration is equally important. Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO. Wouldn’t it be great to gain 700% more social media reactions, without changing a thing about your content?
  • DIRECT RESPONSE COACH  |  TUESDAY, JUNE 24, 2014
    [Media] Online Marketing: So many experts – who will you call first?
    Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. The online marketing world sure has a lot of experts. There are specialists for [.]. General
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 14, 2012
    [Media] The lesser known adman who could teach us all a thing or two: Howard Luck Gossage
    Billed as ‘1960s America’s most innovative, influential and irreverent advertising genius’, Gossage was arguably the inventor of interactive marketing and the concept of social media as we know it. “If something’s worth doing, it’s worth overdoing.”. Advertising B2B B2B marketing Social media Howard Luck Gossage; Advertising; B2B; Marketing
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 6, 2011
    [Media] How One Business Used Google Plus to Fight Their Competition
    Conversations happen all the time and everywhere in social media. Businesses invest dollars in social media monitoring software to see when their brand names or companies are mentioned for a wide range of objectives including, reputation management, customer support, and even finding business development opportunities. Thx all. Googl
  • MARKETING EDGE  |  MONDAY, MARCH 12, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • MARKETING EDGE  |  THURSDAY, DECEMBER 6, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • HUBSPOT  |  SATURDAY, APRIL 27, 2013
    [Media] How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]
    How to Market Your Product on Social Media. For instance, I wasn''t really digging the phrase "how to use social media" because it''s just so generic. There are a ton of ideas out there on how to come up with content inspiration when you''re stuck. All you have to do is answer the questions your audience is asking.
  • DIRECT RESPONSE COACH  |  SUNDAY, MAY 11, 2014
    [Media] Getting started with Content Marketing
    It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. Content marketing can be very intimidating. There’s too much to know and too much to do. You can see why many businesses never get around [.].
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 29, 2015
    [Media] 5 Tips for Marketing Podcasts with Social and SEO
    In my last post, I talked about how to share your podcast on social media. This is a critical step in getting your podcast out to the world, as well as another great item you know you can add to your social media scheduled posts if you have a weekly podcast. In this post, I’m […]. Author information. Jonah Geil-Neufeld.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [Media] 4 B2B Marketing Strategies for Lead Generation
    Engage on Social Media. Using social media to create interest around your products or solutions is an easy first step into the sales funnel. Not only is social media cost effective but it also is effective in driving leads. According to Sprout Social : Social media marketing has reduced costs for 45% of businesses.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Media] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. And whether they’re making calls or chatting on social media, it’s all about two-way interactions. People like—no, LOVE—mobile. And this is only the beginning.
  • HUBSPOT  |  FRIDAY, OCTOBER 5, 2012
    [Media] Big Bird Shows Marketers the RIGHT Way to Newsjack the Presidential Debates
    More specifically, riding the giant tidal waves that ensued on social media when Mitt Romney said that, while he loves Big Bird, he still wants to cut government funding for PBS. Newsjacking , if you're not familiar with the phenomenon, is the concept of riding the popularity wave of a news item for some kind of business gain. Until now.
  • READYPULSE  |  THURSDAY, OCTOBER 16, 2014
    [Media] The Stages of a Brand Ambassador Program: A Lifecycle
    Blog Brand Advocacy Facebook Marketing Featured Instagram Social Influencers Social Media Marketing Twitter word of mouth marketing brand ambassador brand ambassador program brand ambassadors influencer marketing lifecycle Social Media social media marketingand amount of content generated.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Media] Using Facebook For Email Marketing
    In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. It’s imperative that one uses online marketing for their business. And specifically, email marketing is one of the more successful ways of marketing via online. Email Marketin
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [Media] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. More, RhythemOne found that the average earned media value from US influencer programs was 1.4x NOT EVEN DIET COKE!
  • WINDMILL NETWORKING  |  THURSDAY, MAY 29, 2014
    [Media] How to Use Location Targeting in reddit Advertising
    Related Stories Brand Management and Social Media Monitoring Hacks for reddit How to Find Relevant Subreddits for Your Business The 5 Top Social Media Networks in China. Just a few weeks ago, reddit introduced a new feature into their self-service advertising platform: location targeting. Reddit
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [Media] New Facebook Groups functionality
    Tags: Social media Facebook social crm social media social media monitoring
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