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  • CLIENT BRIDGE  |  TUESDAY, AUGUST 2, 2011
    [Media] Video: Custom Content Marketing
    From NetWorld Custom Media, here's a short video about how to tell your company's story with unique content. View Original Article
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 10, 2012
    [Media] The More Industrial Marketing Changes, the More it Stays the Same
    73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. The next favored channel is email marketing, an old workhorse despite all the rumors of its death thanks to the current buzz about social media. Click on the image to enlarge).
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 9, 2010
    [Media] What Are You Doing To Track Leads?
    Everyone is talking about ROI especially when it deals with social media. Tags: Marketing Trends Traditional Marketing electronic ads lead tracking print ads trade shows traditional media websites Can you take a few minutes to answer our survey? Click here to take the survey. We’ll be happy to share the results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 8, 2015
    [Media] The harsh marketing truth about online reviews
    Of those who seek out advice, shoppers are equally likely to visit user review sites or independent review sites before making a purchase (70 percent), while 57 percent use social media networks for recommendations. Are those photoshopped? That can’t be real. The Problem With Online Reviews. Accuracy versus opinion. AMAZING. THING.
  • SYNECORE  |  MONDAY, JULY 8, 2013
    [Media] SMBs Embrace Digital Marketing; Poised for Growth
    According to the study, a website, social media and email for marketing/promotions were used in 87%, 77%, 66% of SMBs’ marketing strategies, respectively. Though they seem to be keen on social media, there is a lot of potential in tools such as SEO and content marketing that SMBs have yet to fully embrace. SMBs are practical.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Media] 17 Compelling and Highly Usable B2B Marketing Statistics
    Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media?
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Media] [INFOGRAPHIC] The 7 Traits of the @SocialEmployee (McGraw-Hill) #socbiz
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Is your brand building a culture of engaged, activated social employees? FOR EWORD by David C.
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [Media] Small Businesses: Is Your Website a Novelty or a Utility?
    The following graphic from eMarketer outlines some other key factors: Scanning through the factors listed above, it strikes me that virtually every one of these can and should be reflected in a company’s website and social media presence – the two core assets which come together to form its online brand. This is not surprising to me. Do you?
  • WINDMILL NETWORKING  |  MONDAY, APRIL 28, 2014
    [Media] How To Use Instagram to Improve Your Marketing
    Related Stories 5 Ways To Be More Productive on Instagram How Hotel Social Media Goes from Online to Offline Short Form Video the New Way to be Social. Many people think of Instagram as a silo – its own platform, unrelated to everything else you do. Instagram instagram direct instagram video photoshop
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 7, 2010
    [Media] White Paper: Overview of Plumbing Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Plumbing market. The Highlights include interviews with editors of the top trade publications. free copy for download is available.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Media] Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics
    Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it. There’s another element in play besides time, however, contends Stacey—location. Marketing Technology Podcasts
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Media] Why Traditional Lead Qualification Filters Are No Longer Enough
    To the modern sales rep, social media are an imperative advantage. Both these reps–and many like them–have figured out that social media isn’t just for reaching out to prospects; it’s equally effective at finding them. When added to these traditional filters, social media can help you predict the success you’ll have in a new market.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 27, 2012
    [Media] PowerViews with Dave Munn: The Transformed Marketing Organization
    Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Dave says social media has a very important role, and it’s growing. Out of that group, about 70% to 75% said social media was useful or very useful. 2012 Trending: Significant Transformation for Marketing Groups. Stay Tuned
  • VERTICAL RESPONSE  |  FRIDAY, MAY 18, 2012
    [Media] Thinking about Launching an Online Contest? Read This First
    Check out Social Media Examiner’s great post on online promotions and the law. If someone gets a big, sudden spike in votes, strange comments/commenters, email addresses or social media accounts that don’t seem real, you’ll need to put on your detective hat. Set your goals. Is it more Facebook fans? Traffic to your website? Not cool.
  • SAZBEAN  |  TUESDAY, MAY 10, 2011
    [Media] Developing a Mobile Strategy
    Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. View more presentations from Jeremiah Owyang. photo by Yutaka Tsutano , on Flickr). Marketing Mobile
  • LOOPFUSE  |  MONDAY, SEPTEMBER 30, 2013
    [Media] The B2B Marketing Technology Adoption Curve
    This is the land of lead nurturing (rules based email campaigns), lead scoring, and dipping into the land of social media. 3. We spend a great deal of time looking at the market, evaluating adoption trends, and otherwise looking at the key inhibitors and accelerators of continued adoption of advanced marketing technology. Key takeaways: 1.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Media] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Media] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Without a doubt, the current trend of spending more time online , particularly on social media websites, is partially the cause.  LinkedIn
  • SAZBEAN  |  THURSDAY, JANUARY 26, 2012
    [Media] The Ultimate Checklist for Integrated Marketing
    Successful inbound marketing requires a hand in a number of different marketing channels, from blogging, to social media, to email, SEO, PPC, and even live events. Email and Social Media. It’s all about social media. Be sure you’re adding social media sharing buttons (e.g. ‘Share on Facebook!’
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 14, 2013
    [Media] How to Get More Sales Leads – SalesOpTV with marketing experts @eriklurs, @iannarino, @fearlesscomp and @gerhard20
    We love to read your comments and appreciate those who share on social media. In this fun and engaging video show, four sales and marketing experts share their best ideas for. Generating Sales Leads. Lead Nurturing. Improving leads with social and business intelligence. Qualifying leads and lead scoring. Lead distribution. What do you think?
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [Media] What The Japanese Can Teach Us About First Impressions.
    B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? 4. Or Does It? 5.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Media] Online Personal Branding Opportunities Within Your Professional Organizations
    Most importantly, the bio should include links to each and every social media profile you have (your LinkedIn, Twitter, Facebook, etc,) as well as your personal professional blog or website if you have one. In that section, add links to your website and at least one social media profile of yours. this blog post).
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Media] Savvy Week in Review - September 2
    Social Media Minute: Social Bookmarking for B2B Marketing by @B2BLaunchPad. Infographic of the Week: The Growth of Social Media - by @scottabel. Scott Abel shares a great infographic that highlights how social media is changing It seriously can't be September already, can it?! Another thought-starter. Maybe you should.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Media] Visual Social isn't Vanity, it's Vital.
    In the world of social media, the term "vanity metrics" gets thrown around quite a bit as an effort to describe what has been labeled as superficial metrics (the # of page likes, followers, downloads, etc.), and therefore have been labeled as a waste of time to monitor. Instagram is a social media channel. test.". The comment/reply. 2.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Media] The 3 Most Important Aspects of Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media – With social media , you can build a following, share your blog posts and engage in conversations with your prospective customers.
  • LEADERSHIP  |  FRIDAY, JUNE 26, 2015
    [Media] Interesting Infographics: The Power Of Brand Storytelling
    Websites, blogs, and company email lists – so called “owned media” – were the preferred channel for digital story distribution. Website advertising was next, followed by social media advertising and social media content. That’s just as true with branding your company, as this report from Headstream demonstrates.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Media] 7 Ways to Optimize Content for Social Sharing
    Social media can be a very valuable tool for promoting content. How to Make Your Content More Social Media Share-Friendly. 1. By "magnetize," we mean it's important to make the article titles and headlines of the content you share in social media really stand out and pull people into your content. Here are some great tips.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, APRIL 17, 2011
    [Media] Top-3 B2B Content Marketing Formats & Channels
    Newer channels such as social media and blogs are considered only moderately effective in comparison. In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. Now, let's take a look at popular content formats and delivery channels. What Content Formats Are Most Effective?
  • SMALL MANUFACTURER BLOG  |  THURSDAY, APRIL 9, 2015
    [Media] Available Now: The 2015 B2B Web Usability Report
    The impact of social media and blogging on the buyer journey is significantly less of a factor than marketers have assumed. What B2B Buyers Want from Vendor Websites. DOWNLOAD NOW (No registration required.). huge disconnect still exists between the content assets buyers want and the assets vendors provide.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Media] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
    Whether your posts are being discovered in social media, search engines, or inside of people''s inboxes, the titles are the first things readers will see -- and they''re the gatekeepers of the excellent content just one click away. What''s the most compelling blog post title you''ve ever come across? Blogging
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 30, 2015
    [Media] 10 Top Trends Driving The Future Of Marketing
    Editor's Note: Today's post comes courtesy of Daniel Newman , President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. What is the next hot trend going to be in retail?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 10, 2011
    [Media] Social Selling and the MBA Program
    But where does social media fit into this? Social Marketing Meets Sales: The Role of Social Media in Professional Selling. Social media trends and how social plays a part in the sales process was a special request by the organization that these two took on to put together. Social Media in the Classroom. for me anyway).
  • INBLURBS  |  MONDAY, NOVEMBER 29, 2010
    [Media] How not to use Facebook for you business
    Facebook is one of the most important social networking sites or social media that people use today. Generally people who are new to use this social media find it hard to get maximum benefits from it. Marketing take away tip: Business online needs a planned usage of social media marketing. Do not make friends blindly.
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 4, 2012
    [Media] How To Create Lovable B2B Marketing with HubSpot 3
    Promote Offer Through Blogging & Social - You blog and social media can increase the reach of your content and support your lead generation efforts. Email : The email system is closely integrated with the contacts database, workflows social media, dynamic content and a company’s CRM system. That's a relief. Until now.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Media] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Get Reorganized.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 17, 2013
    [Media] Optimize Your Blog for Mobile Devices
    Now that more and more people are depending on their smartphones and tablets for performing searches and using social media, there is a good chance that many of your blog readers are coming to your website via their mobile device. Fortunately, optimizing your blog for mobile devices isn’t as difficult as it sounds.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Media] 18 Insightful 2012 Marketing Predictions From the Experts
    Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." Jason Falls, Social Media Explorer (Follow Him on Twitter ). ".the Social media will drive how companies get found and fuel all other marketing channels. did I get everyone?)
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 17, 2013
    [Media] Webinar: Inside Sales Virtual Summit reveals selling best practices
    Related Resources: How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. Tweet A top struggle for sales professionals is optimizing selling time and driving lead generation. Reducing their time to lead by more than 60%. They include: Best Selling Sales Authors. - Guy Kawasaki, Art of the Start.
  • CLIENT BRIDGE  |  MONDAY, MARCH 7, 2011
    [Media] More Free PR Opportunities
    Answering those queries can lead to national media exposure. There is no other way I could get this type of access to global media or have my client's considered as sources in real time." HARO (Help a Reporter Out) is a site that allows thought-leaders to share their expertise with reporters and potentially reap some PR rewards.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Media] How to Become a Thought Leader In Your Industry
    Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. Maintain your social media presence. The key word here is novel.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Media] 10 Fantastic Marketing Presentations To Watch Today
    FAIL: Social Media Disasters & What We Can Learn From Them by Dave Peck. FAIL: Social Media Disasters & What We Can Learn From Them. Social Media for Business by Presentation Advisors. Social Media for Business. Top 25 Social Media Tips - Quick Tips to Get Your Brand Noticed by RANSON. Social 101 Facebook.
  • PROTEUS B2B MARKETING BLOG  |  THURSDAY, APRIL 15, 2010
    [Media] Don’t Miss MarketingProfs B2B Forum: May 3-5, Boston
    Tags: Events b2b blogging B2B Marketing B2B Social Media
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [Media] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 26, 2010
    [Media] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? How can we help you Make Good Media? Think Mobile. Enter the humble mobile device. Agree?
  • SMALL MANUFACTURER BLOG  |  TUESDAY, OCTOBER 8, 2013
    [Media] Using the Google Analytics Social Report (Part II)
    If you use Infusionsoft or Aweber, you get this conversion information, but by setting up these goals within Google Analytics, you can see how these conversions originated and whether social media assisted in the conversions. Of those conversions, 8 were assisted by social media. Social Media Conversions Showing Landing Pages.
  • LEADER NETWORKS  |  THURSDAY, SEPTEMBER 29, 2011
    [Media] What It Means To be An Influencer. Online.
    Apparently, Social Media Today did when they assembled a panel for their “Best Thinkers Series” which is a weekly discussion style webinar moderated by expert journalist Maggie Fox. I was fortunate to participate in this event with Megan Berry, marketing manager from Klout. For example, the nuances of a social business’ trials (e.g.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Media] Top Ten Guests on Marketing Made Simple TV
    Dave Kerpen , CEO of Likeable Media. We’re experts in reaching your customers with likeable content on social media. What began as an  idea for a wedding   turned into a need for a company, and Likeable Media was born. Dave and Carrie continue to guide brands to the forefront of social media marketing. https://www.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Media] Crowdfunding 101: Testing the Waters with TeeSpring
    So before you dive in to a crowdfunding effort, ask yourself a few questions: How large is my fanbase and my social media presence? It’s best to have at least 6 weeks to prepare — raising those social media follower numbers and building hype for your product are the two main objectives. How much lead time do I have?
  • AD YOUR COMMENT HERE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Media] Infographic of the week: The demographics of location-based technology users
    Coming to us from Flowtown and Column Five : “Advancements in social media and technology have allowed us to perform special functions with our mobile devices in relation to our location. study conducted by the Pew Research Center found that more than a quarter of American adults use mobile or social location-based services.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Media] Using reddit for Hiring Talented Employees
    This was just 1 way that the Obama campaign reached out on social media. She blogs to show brands how to use social media in their recruitment. You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. Yes, […].
  • ENGAGE  |  WEDNESDAY, DECEMBER 11, 2013
    [Media] 13 Reasons to Create Great Content
    The smartest brands know that their customers are looking for valuable content: content that’s well written, beautifully designed and multi-media (yes, that means video). Two-thirds of consumers say the information provided by custom media helps them make better purchasing decisions. Hanleywood Business Media ). Mashable ).
  • HUBSPOT  |  TUESDAY, AUGUST 17, 2010
    [Media] 11 Simple Ways B2B Companies Can Be More Social Today
    When making the transition from traditional to online and social media marketing, B2B companies will need to make major and minor changes to their marketing strategy and tactics. This list serves as smaller steps that can help B2B companies better integrate social media tactics while applying larger online marketing strategies. 1.
  • LEADER NETWORKS  |  SATURDAY, MARCH 5, 2011
    [Media] Are You Enchanting Online?
    There is an old guard on the internet, pioneers in the community space, who helped to weave the fabric of today's virtual collaboration and social media. There are reasons for this metrics-obsessed view of social media. Guy has put the human back into Human/Computer Interactions, the social back into social media.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [Media] 6 Keys to B2B Marketing Success Today
    You need to offer it in many different media and in many different places and not just on your Resources page. Look into social media listening platforms like Radian6 and Visible Technologies. How can more salespeople make quota, CMOs get more job security and shareholders prosper? What should you do? Simplify. Cut it down drastically.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 19, 2011
    [Media] Asking Prospects to Pay
    Following us on social media. How valuable is your marketing content? Do you think your prospects would pay for a subscription to continuously receive your latest and greatest publishing efforts? Well, that's precisely what we ask our prospects to do. We ask them to pay by: Giving us their attention. Taking us up on our calls to action.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Media] Content Marketing Is A Strategic Solution To A Strategic Problem
    Add this to the fact that the non-content (media) budget spent your business goes towards banner ads that are ignored by 99.9x% of the audience, TV ads that are skipped by more than three-quarters of us, landing pages that have 99% bounce rates and emails that are opened by fewer than 10-20% of those who receive them. Cost per lead. Branding?
  • SAZBEAN  |  SATURDAY, DECEMBER 21, 2013
    [Media] Top Internet Marketing Strategy Links for the Week of December 16, 2013
    Marketing Strategy
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Media] My interview of the content marketing expert, Jim Burns of Avitage, Part 1
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Using Video in B2B Marketing. Content marketing is a critical business imperative today. In this episode, Jim talks about what video is and how it should be used/thought of.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [Media] Email Adoption High But Lacking Best Practices
    Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Prioritize Relevance Over Rich Media. Embed Social Media Into Email Content. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. Online Video.
  • HUBSPOT  |  MONDAY, JULY 8, 2013
    [Media] 10 of the Best Pinterest Boards to Teach You About Marketing
    This pinboard from The Social Media Room offers a one-stop shop for things like whitepapers, podcasts, and even magazines that will help you up your marketing game. It''s helpful to have a resource center laid out visually like this, so you can quickly browse and pin educational content for later reading. 2) Social Media Education Board.
  • SAZBEAN  |  SATURDAY, NOVEMBER 9, 2013
    [Media] Top Internet Marketing Strategy Links for the Week of November 4, 2013
    Best Of News & Notes
  • SYNECORE  |  THURSDAY, JANUARY 30, 2014
    [Media] The Inbound Marketing Circus: Delight and Astound Your Leads!
    Once your company is past the point of developing a website and creating a social media presence, you can truly exercise all the capabilities of those mediums to take your visitors from leads to customers. Social Media. Social media gives companies the chance to put a voice to their brand. Calls to Action. Blogging. Email.
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 22, 2012
    [Media] B2B Marketers Need Every-Click Attribution
    The report contends that social media is used earlier in the buy cycle to generate awareness and engagement and that applying the credit to whatever the shopper clicks on last, right before purchase, discounts the role social media plays in driving revenues. But, for a complex sale, attribution becomes a bigger challenge. Webinars.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] How to Do Competitive Analysis in a Crowded Industry
    gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. Chances are that the top search performers are getting most of the market share.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 18, 2011
    [Media] SME marketing channel preferences revealed
    Second, seek the implicit endorsement of trade media.  A similar proportion of SMEs, 62 per cent, report that suppliers producing editorial content in trade titles are likely to get on their radar. . Avoid telemarketing and use social media appropriately. Now that’s not to say social media doesn’t have other valuable roles. 
  • CONTENT MARKETING TODAY  |  WEDNESDAY, APRIL 3, 2013
    [Media] How Barack Obama Became Content Marketer-In-Chief of the USA
    Well, Barack Obama and his team have put content marketing at the center of their media strategy. caption id="attachment_3428" align="alignnone" width="517"] Bo Helping President with his Content Marketing[/caption] They have effectively dis-intermediated the media. Still skeptical of the merits of content marketing?
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Media] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Or declining? Not doing?
  • MARKETING EDGE  |  THURSDAY, JULY 3, 2014
    [Media] Getting Most From Brand Journalism
    Hitting on a single topic in marketing, social media and business communications. Brand Journalism can help a company escape the shackles of typical marketing by being a part of the bigger picture. Finding ways to talk about the issues surrounding an industry that a company serves. Quick and to the point.
  • CLIENT BRIDGE  |  FRIDAY, MAY 4, 2012
    [Media] INFOGRAPHIC: Social Analytics
    From Social Media Today, here's an infographic about how social analytics can yield intelligence that can then be applied to improve brand awareness, marketing and sales effectiveness, and customer satisfaction. View Original Article
  • CLIENT BRIDGE  |  MONDAY, APRIL 30, 2012
    [Media] INFOGRAPHIC: Twitter 2012
    From Infographic Labs, here's an infographic that shows the current state of Twitter, that other pillar of social media (along with Facebook). Significant Facts and Figures. 465 million accounts. 175 million tweets a day. million accounts are added to Twitter every day. 540 million - Twitter's projected advertising revenue by 2014.
  • MARKETING EDGE  |  MONDAY, SEPTEMBER 19, 2011
    [Media] Great Ways to Build Email Lists
    Hitting on a single topic in marketing, social media and business communications. Albert’s Answers I do a lot of presentations, as a result I get many questions. have answers to most of them, when I don’t I’ll say so and point folks in the direction to find out more. I’ll post. Quick and to the point. marketing
  • CLIENT BRIDGE  |  FRIDAY, AUGUST 12, 2011
    [Media] INFOGRAPHIC: Twitter For Beginners
    Twitter is a hugely popular, powerful social media tool. Using it properly can enhance blogging SEO. But starting to use Twitter can be daunting. From Twiends, a directory of Twitter Users, here's an infographic that shows the basics of starting with Twitter. View Original Article
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Media] How to Find Great Blogs for Better Business Blogging
    Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. Writing quality content is key for your business blog. Never stop focusing on  better business blogging. How do you find great blogs?
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Media] CMOs Speak: The Guide to the New Crazy World of Marketing is released
    We love comments and those who share on social media. The new white paper to help Chief Marketing Officers deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it is penned by Jeff Ogden of the sales lead generation company Find New Customers. Click the image at right to download it. What do you think?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. Mobile is The Fastest Growing Niche.
  • CONNECT THE DOCS  |  WEDNESDAY, APRIL 21, 2010
    [Media] The Rise of Content in B2B Marketing
    Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Galen De Young. Over to you.
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Media] Best Website Design Guides and Tips of 2010
    33 Beautiful Social Media Icon Sets For Designers And Bloggers by WebDesignBooth. Why settle for plain social media icons on your website or blog when you can add personality with these sets, featuring social media icons in woodgrain, blue jelly, hand-drawn doodle, origami, chrome, grunge, crumpled paper and other outside-the-box styles.
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 21, 2014
    [Media] How B2B and B2C Companies Leverage the SMAC Stack
    By combining social media, mobile, analytics, and cloud technologies your digital strategy will be streamlined. To help illustrate the SMAC Stack's benefits Praveen used two examples, Netflix in the B2C space and Analog Devices in the B2B space. Praveen's presentation showed how the SMAC Stack's versatility across many industries.
  • WRITESPARK  |  TUESDAY, JANUARY 19, 2010
    [Media] Why NOT to Publish an Audio or Video Transcript
    Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant. Although it is easy and inexpensive to create an audio transcript, that may not be your best choice for a written document to accompany the media file.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Media] A Lead Generation Plan Begins With Content Marketing Strategy
    Now we get to social media.  Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.  Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.  Introduction. Objectives.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Media] A Lead Generation Plan Begins With Content Marketing Strategy
    Now we get to social media.  Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.  Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.  Introduction. Objectives.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media] 20 Amazing Examples Of Brand Content Marketing Hubs
    We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. And we created a solid business case for the shift from paid, to owned and earned media. have a running list of about 10 sites that I typically use as examples. So please keep the suggestions coming?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Media] 5 Steps to Achieve Content Marketing Success [Slides]
    There are new technologies that enables any brand to become like a publisher but with 178 average social media accounts, Jeremiah stated that we need to determine who will be enabled as publishers. Content marketing starts with owned media delivering great content and then moves into earning customer attention. And not just some of us.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Media] 4 Attributes of Your Next Content Marketing Superstar
    For that reason, your content marketer should also be able to repurpose blog posts or other media to create and edit video content. 4. Social Media Marketing Skills- Promotion is often the missing ingredient when it comes to content marketing. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Media] Report: Blogs Are An Important Part Of The Marketing Mix
    And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Media] 25+ Phenomenal Resources to Help You Market Your Blog Better
    Jeff Bullas authored the best selling book Blogging the Smart Way — How to Create and Market a Killer Blog on Social Media. He also speaks at digital and social media marketing conferences across the globe. Buffer – you know, that awesome tool that automates social media? Social Media Examiner. No problem!
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Media] B2B Content Marketing: How To Get Your Prospects To Love You
    Or in the case of media relations, an editor had to be pitched (or begged) to gain exposure. When distributing your content, keep in mind that the half-life of a social media link is about three hours (about 90 minutes for Twitter). But social media is becoming increasingly visual , and rewarding of visual content. And lonely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 11, 2014
    [Media] Influence Marketing is hot and about to get hotter
    Why bloggers are trumping mainstream media. Really. - Why bloggers are trumping mainstream media - A first-hand account of escalating influence marketing - Why 95 percent brands are stumbling in the influence marketing field - Stepping over the line — Influencer or infomercial? - How to create raving advocates the right way. Really.
  • SMASHMOUTH MARKETING  |  MONDAY, OCTOBER 12, 2009
    [Media] 15 Demand Gen Thoughts - Make Your Q4 Numbers
    My favorite: social media techniques augment cold calling - warm calling converts more of your prospects into qualified opportunities. We had a prospect ask this past month to give her 10 reasons to work with Green Leads. It was an interesting request, but we took it on with a twist. We delivered not 10 reasons, but 15 thoughts to ponder.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2011
    [Media] Are Smartphones Making Us Stupid?
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Even during meetings, or maybe especially during meetings. Your Turn.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Media] 10+ Essential Research Reports & Guides for B2B Marketers
    The report also does a “deep dive” into organic search, paid search, and social media metrics. Social Media Use in the Industrial Sector. GlobalSpec recently conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals. View the full report.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 30, 2008
    [Media] Make Your LinkedIn Profile Work for You | chrisbrogan.com
    Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Best Social Media Calendar. media. chrisbrogan.com. About. Speaking. Rockstars.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Media] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Art of Social Media: Power Tips for Power Users. The Art of Social Media: Power Tips for Power Users  – Guy Kawasaki and Peg Fitzpatrick. We know it’s important that all organizations have a social media presence—but how do you ensure you are focusing your time and budget in the most effective way? Do It! Do It! Do It!
  • MARKETING FINGER  |  THURSDAY, MAY 5, 2011
    [Media] How do Marketers “Sharpen the Saw”?
    How has social media changed the way marketers learn? Stephen Covey’s book, The Seven Habits of Highly Effective People, has provided inspiration to countless numbers of people since it was released over two decades ago. The seventh and final habit in the book focuses on continuous improvement, what Covey calls “sharpening the saw”.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 14, 2013
    [Media] An Entire Organization Should be On Board with SEO
    If there is a separate department for each marketing activity, such as a social media department, content department, web development department, PR department, etc. The SEO provider shouldn’t be shuffled around from the Communications Department to the Web Content Team, to the Social Media Department to the Webmaster or IT Director.
  • SMASHMOUTH MARKETING  |  SUNDAY, OCTOBER 3, 2010
    [Media] NetProspex Product Review: Powerhouse for Lead Lists
    NetProspex has the most job title meta-data in the industry so that instead of only being able to target broad categories like 'Marketing,' you can get really granular and target specific job categories like 'Advertising' or 'Product Management.' We are also investing heavily in social media and our future plans have it front and center.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Media] The Inbound Marketing Kit You've Been Waiting For [Free Download]
    Topics cover every level of the marketing and sales funnel, from attracting (social media, blogging, and SEO) to converting (landing page optimization) to nurturing (email). social media publishing calendar template. wise and prophetic (and entirely fabricated) insight, indeed. social? Blog post templates. Our Science of Email report.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Media] The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day
    And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s noble endeavor. Social media/community managers , I challenge you to give the car keys over to your CEO for a day. Hey, they happen.).
  • B2B MEMES  |  FRIDAY, AUGUST 12, 2011
    [Media] Do B2B Editors Get Twitter?
    The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. While this analysis suggests that many editors may not be making the best use of Twitter, it doesn’t necessarily mean they are not effective at social media in general. Curatorial. Conversational.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 10, 2013
    [Media] The Best Marketing Conferences In 2014
    crowd-sourced that list from my social media connections. Join us for an oasis of Fresh Thinking and inspiration across a wide range of exciting, timely, and relevant subjects - including Innovation, Advertising, New Media, Brand Strategy, ROI, Design, and more. Which marketing conferences are you attending this year? attended a few.
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