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  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Media] Savvy Speaks: Google Plus What?
    So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." So what does that mean for your social media marketing strategy? I’m the one who write about hog-tieing Social Media and Goggle+ was one of the reasons for that post. 02: Stephanie. Jamie.
  • CHRIS KOCH  |  FRIDAY, JANUARY 29, 2010
    [Media] How much do you “charge” for your content?
    But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. We should expect those prices to change as social media takes hold among buyers. Image via Wikipedia.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 9, 2013
    [Media] My $50 Per Month Social Sales Tools Box
    The simple answer would be, if you have a specific need that cannot be addressed by something for free, or can be … Continue Reading My $50 Per Month Social Sales Tools Box by Craig Jamieson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. With all this free stuff, why pay for anything?
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 17, 2013
    [Media] Is Your Own Website Stopping You From Getting Found Online?
    Websites that are linked to from social media sharing sites perform better in search results. Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. Now more than ever, a “legacy” or old website can keep you from getting found online.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Media] 6 Tips for Understanding the B2B Business Decision-Making Process.
    good way to build trust and credibility while at the same time dropping a few statistics and testimonials to prove the value of your product or business philosophy is through content marketing—white papers, case studies, email campaigns, social media, and the company blog. How can we help you Make Good Media? Why buy? Buyer Personas).
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Media] 17 Eye-Opening Examples of Content Visualization
    Restaurant Social Media & Word of Mouth by Spork Media. 2. Social Media Strategy Transit Map by Intersection Consulting. 4. The Six G's of Social Media Marketing by Nonprofit Marketing Guide. Social Media Brand Influence by Eyeflow Internet Marketing. No way. Negative. Either way, visualized content is hot.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Media] The Future of B2B Marketing: It's Social
    Brazil and China, Ogilvy found that social media is extremely influential over buyers’ purchase decisions, that sales people see this change but do not think their companies are adapting quickly enough. Related Posts: What Is The Future Of The Social Media Role? But what does that mean…? Share your thoughts, post a comment.
  • BEYOND  |  FRIDAY, AUGUST 23, 2013
    [Media] Will 4G transform your brand campaigns?
    Could this be is a missed opportunity given that mobile is the primary media consumption tool for so many people in the UK 4G is coming. It will transform the experience of the mobile user. But will it make any difference to your brand engagement work?
  • MODERN B2B MARKETING  |  MONDAY, JULY 8, 2013
    [Media] 3 Steps to Optimize Your Email for Mobile
    Media Queries. Media queries allow you to control the layout and display of your email based on the mobile device that is being used to open it. Author: Mike Stocker What’s the one thing you spend the most time with each day? I bet it’s your mobile phone. Come on admit it! That’s huge! mobile_content {display: block} !important.nonmobile_content
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 1, 2013
    [Media] Concrete actions toward creating more a more civil social web
    Click here if you can’t see my video interview with Kami Huyse. hope you’ll watch this short video because it talks about a new project everybody needs to understand and support — a non-profit organization called CiviliNation and an accompanying book on creating a more civil online world.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 3, 2011
    [Media] Find New Customers: Where is the budget going in 2011?
    If you don’t have a blog (featuring happy people) or content marketing matches with a social media … Continue reading → Management best practices MarketingWhere are b2b marketers spending scarce dollars in 2011 to find new customers? MarketingSherpa has the answers below. Here’s my take on it.
  • MARKETING EDGE  |  MONDAY, JANUARY 8, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • MARKETING EDGE  |  FRIDAY, MAY 18, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 28, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • SAZBEAN  |  TUESDAY, MAY 10, 2011
    [Media] Developing a Mobile Strategy
    Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. View more presentations from Jeremiah Owyang. photo by Yutaka Tsutano , on Flickr). Marketing Mobile
  • SAZBEAN  |  THURSDAY, MARCH 24, 2011
    [Media] The Rise of Social Commerce
    It’s no secret that companies are trying to leverage social media to sell things. The trick is in figuring out how to social networks as something more than another promotional channel. Social commerce (online) is still relatively new and companies are still trying to figure things out. News & Notes
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 27, 2011
    [Media] K’s Top Five for the Week – February 27
    Whether you’re looking to bust some myths, integrating social media, wondering about the importance of good design, or trying to figure out what’s going wrong (or right) with your content marketing program, there’s a post to help you out. The Biggest Question When Using B2B Social Media by @ardath421. Tweet. Enjoy! Post on Google Buzz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 3, 2015
    [Media] Do I need two Twitter accounts?
    By trying to force-fit old “broadcast” media thinking into this new platform they are sub-optimizing Twitter at best and hurting their brand at worst. If your job is to be your official company Twitterer, you probably have marching orders to follow a role or social media policy that has you tweeting behind a logo. No, of course not.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Media] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. But with Timeline rolled out to brand pages , that process is being threatened.
  • LEADER NETWORKS  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Media] Networks for Counsel 2009 Study Results
    The reason we do this study is to examine the global adoption and use of social media among counsel ; to identify lawyer preferences for online networking features and uses; segment the key professional benefits experienced through professional networking; and to benchmark expectations of the future impact of social media on the legal practice.
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 28, 2006
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 1, 2010
    [Media] Unica and Alterian Lead Database Marketers to the Digital Promised Land
    The really cool digital marketing stuff, including Web site development, Web advertising and most recently social media, has been executed by a different set of digital marketing agencies, specialist software vendors, and, ironically, media buyers at traditional ad agencies. Industry vendors who support them will thrive.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 24, 2009
    [Media] It is a Gift to be a Relevant Marketer
    The story begins with the presentation I gave about social media in health care to the Minnesota Medical Group Management Association this summer. They attended the presentation to discuss how social media is being used by health care delivery practices. Time 20:52. This year a marketing firm that will go nameless gave me a gift.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, SEPTEMBER 11, 2009
    [Media] Marketing Automation Weekly Wrap-up - 2009/09/11
    It’s definitely a media type that has been under-utilized recently and has some compelling benefits: [link] Stuart Wheldon on B2B Magazine with a post about SaaS, Social Media, and the economics of educating buyers. Tags: marketing automation Social media data management B2B Marketing
  • PR MEETS MARKETING  |  THURSDAY, DECEMBER 6, 2007
    [Media] PRMeetsMarketing Weekly Articles: December 6
    Social Media Reaches Into Your Lives - I've started reading the Lonely Marketer , which provides ideas for small business marketers. In this post, he writes about how social media can be used to find target customers, thereby increasing touchpoints for increased engagement/participation.   . Here is this week's of interesting articles.
  • HUBSPOT  |  MONDAY, MAY 30, 2011
    [Media] Who Should You Outsource Social Media to? [Marketing Cast]
    In the previous episode of the Weekly Marketing Cast we discussed whether businesses should outsource social media marketing. Let’s continue this discussion with a slight twist: if you decide to outsource your social media marketing, who would you hire? Free eBook: How to Monitor Social Media in 10 Minutes a Day.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 5, 2009
    [Media] 13 Top Books for CMOs - Recommended by The CMO Club
    The New Influencers: A Marketer's Guide to the New Social Media. Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Business Stripped Bare: Adventures of a Global Entrepreneur. Leading Change.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Media] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    Shafqat is a Media Council Member & sits on the Next Big Thing advisory board for The Paley Center for Media. In this Moneyball for Marketing podcast, Shafqat shares case studies, best practices and technology tips from both the B2C and B2B content marketing ecospheres. Demand Generation Podcasts
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 7, 2015
    [Media] @BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership
    Must be active in social media (e.g., Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?  . We are proud to announce the winners of the first annual #EmployeeSEAL Awards.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Media] How to Create an Infographic in an Hour or Less [5 Free PPT Templates]
    For the sake of time (our mission is to create an infographic in under an hour after all!), for my infographic, I''m going to choose a compilation of stats we''ve already aggregated in a previous blog post: " 18 Fresh Stats About the Current State of Social Media Marketing.". Usually. Seriously -- don''t throw in the towel just yet. quickly!
  • SAZBEAN  |  MONDAY, NOVEMBER 28, 2011
    [Media] Sazcast Episode 34 – Mobile Websites with Dave Peckens
    Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Half of adult cell phone owners have apps on their phones (Pew Internet).
  • THE POINT  |  THURSDAY, MAY 28, 2009
    [Media] Generating Blog Traffic (and Leads) Using Email Subscriptions
    Tags: B2B Marketing Blogs E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation RSS Social Media blog promotion email marketing enewsletters
  • VISUALLY  |  THURSDAY, OCTOBER 8, 2015
    [Media] 5 Of the Best Data Visualization Examples from Content Marketers
    In the world of business professionals, few social media platforms rival LinkedIn. Nate Birt is a multimedia journalist, social media enthusiast and copy editor with experience at a variety of print and digital publications, and a Contributing Editor to the Visual.ly Think With Google illuminates consumers’ travel decisions.
  • THE NEW STRATEGIST  |  THURSDAY, MAY 30, 2013
    [Media] Handy Visual SEO Chart -> The Periodic Table Of SEO Ranking Factors
    Our chart below summarizes the major factors to focus on for search engine ranking success (and thanks to  Column Five Media , for the infographic design).” seo search engine optimization marketing social media busines web design content marketing But there is a science to it. ” Direct link to original post: [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Media] Twitter is dying—and it’s all your fault
    love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. Neicole Crepeau a blogger at Coherent Social Media and the creator of CurateXpress , a content curation tool. She works at Coherent Interactive on social media, website design, mobile apps, & marketing.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 9, 2010
    [Media] Customer-Centric Marketing with Ronald Ladouceur, Media Logic VP
    I had the chance to interview Ron Ladouceur, Vice President and Executive Creative Director of Media Logic, a conversation-centric marketing firm.  Ladouceur was a driving force behind the development of Media Logic’s Conversation-Centric Marketing model which helps companies looking for help to define their social media strategy.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Media] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Rants and raves include Marcus Sheridan’s and Ryan Hanley’s new podcast, The Hot Seat; Kevin Spacey’s thoughts on technology firms acquiring media companies; and a video that does a spectacular job of revealing the immense power wielded by the “Gang of Four” (Facebook, Amazon, Google, and Apple). This week’s show. Sponsor (39:47).
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Media] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This data supports the argument for investment of marketing time and resources in blogging and social media. Social media use in the U.S.
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Media] Why Marketing Should Have a Quota
    PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel. And can help measure marketing effectiveness.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Media] How Your Startup Can Overcome Content Marketing Challenges
    These businesses post opportunities for projects ranging from social media management to content marketing. Inbound.org is an online community for inbound marketers, includng growth hackers, developers, content marketers, and social media specialists. Beginnings are hard. Remember the comfort of blanket forts when you were a kid?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 3, 2010
    [Media] Clarifying the Differences Between Database and Digital Marketing
    It can certainly include digital activities such as Web page views and social media comments, so long as these can be linked back to a known individual. Addressable Media Database marketing only works in addressable media: that is, where a message can sent to a specific individual. Here's a detailed look at the differences.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 11, 2013
    [Media] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
    We love comments and those who share on social media. Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. But most are not properly done. In fact, I can’t think of any aspect of marketing that doesn’t benefit from deep buyer insights.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Media] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Media] Why B2B Online Marketing Doesn't Work
    They invest a great deal in search engine optimisation, content marketing and social media marketing and yet they don't get a reasonable return on their investment. In B2B marketing, the principal goal of online marketing is to use links and social media signals to drive traffic to your main website. Building a relevant audience.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Media] How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)
    Language—whether it is in social media postings, email or verbal form—offers a treasure trove of potential insight to marketers. According to Gartner, 80% of the world’s data is unstructured. It takes a unique mix of technology and technique to make sense of such unstructured data. Marketing Technology Podcasts churn rate data analytics
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 16, 2010
    [Media] Marketo’s new Definitive Guide to Lead Scoring
    small pipeline gives more revenue than a big … Continue reading → Demand Generation lead generation Lead Scoring Management best practices Marketing Marketing Automation marketing campaigns sales challenges Social Media Social NetworksClick to download How to Find New Customers, our remarkably popular white paper.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Media] How to Promote an Event Using Online Marketing [Infographic]
    Email marketing, mobile marketing, search engine optimization, and social media all have important roles to play in marketing your event online. Preparing to run an event can sometimes feel like you're sprinting a marathon. and so on and so forth. There's no denying that organizing the logistics of an event is a ton of work.
  • CRIMSON MARKETING  |  TUESDAY, MAY 26, 2015
    [Media] Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video
    The convergence of television with “second screen” video media is well underway. Consumers already view their favorite “made for TV” series on desktop and portable computing devices, while services like Hulu and Netflix have made the once-futuristic paradigm of “TV on Demand” a reality. But all that is changing.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 17, 2013
    [Media] Optimize Your Blog for Mobile Devices
    Now that more and more people are depending on their smartphones and tablets for performing searches and using social media, there is a good chance that many of your blog readers are coming to your website via their mobile device. Fortunately, optimizing your blog for mobile devices isn’t as difficult as it sounds.
  • JUNTA 42  |  SATURDAY, MAY 28, 2016
    [Media] This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’
    Finally, we’re convinced that a grim, self-serving prognosis on the future of media, agencies, and brands by an outspoken executive isn’t accurate. Robert and I are both very excited that the studio is structured as a media company within PepsiCo, much like Red Bull Studio. This week’s This Old Marketing example: Playmobil.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 26, 2014
    [Media] Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]
    She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs. One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Demand Generation Podcasts
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Media] In Technology We Trust
    All this was brought to mind when someone asked me why human analysts are needed to augment text analytics for social media listening. Full disclosure: I serve as Chief Strategist for Converseon, one of the few social media listening comp0anies that uses human analysts.] Tags: Social Media Marketing technology unitedstates
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 2, 2009
    [Media] Blurring lines between business and family on the social web
    One of the questions I hear frequently is, “Should I have one or two social media accounts for family and business?&#. Tags: Marketing Solutions best practices business relationships social media work/life balance My strong recommendation is that you keep family and business separate.  Illustration: Christy Tanner.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Media] Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Are B2B Marketers Shooting For The Wrong Target? How can we help you Make Good Media? Neither? Would that be a better target?
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Media] How to Beat Larger Competitors at B2B Marketing and Sales
    People like to root for the underdog (David), and if you have a good story, the media can help you spread your message about how you are overcoming the giant company (Goliath). Utilize content marketing, pull marketing and social media. This is equally true in smaller market segments. Certainly there are some disadvantages.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 18, 2012
    [Media] Future of Marketing Automation: Grow or Die
    This is different from the perhaps-more-important question of “What will marketers do next?” I don’t claim any particularly deep insights into the latter: they'll continue to adapt to new media and buying habits, I guess. Delivery systems manage touchpoints such as Web sites, email, and social media publishing.
  • MI6 MARKETING AGENCY  |  SUNDAY, NOVEMBER 15, 2015
    [Media] Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation
    This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Also, marketers lean on their peer networks and mainstream media to learn about new marketing technologies and NOT search.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Media] Inbound Marketing: Are You Attracting Quality Leads?
    The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. Once a buyer lands on your site or engages with you on social media, you have an opportunity to fulfill their need. Focus your content.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Media] Marketing Made Simple TV Re-launches; Web TV Show for Marketing Pros Features Fresh Content, Remarkable New Value for Viewers, Guests, Sponsors
    Marketing Made Simple TV is also syndicated via Social Media Today, Social Media Club, Business2Community, CustomerThink, YouTube and Vimeo. MEDIA CONTACT:                      . Widely Recognized Web TV Show Now Offering Additional Value to Better Connect Viewers, Guests and Sponsors. The show, syndicated to over 2.5
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Media] 4 Ways Your Website Can Replace Focus Groups
    It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 2, 2015
    [Media] Three reasons why the future of public relations is red hot
    This’s not far from pitching press releases to media outlets, is it? Related Stories The state of the nation on SEO, content strategy and earned media SEO and Content: Can SEO drive “viral?” This''s not far from pitching press releases to media outlets, is it? Maybe everything. How do we build those backlinks?
  • NUSPARK  |  THURSDAY, JULY 16, 2015
    [Media] LinkedIn and Paid Search; Discover How They Both Drive Conversions
    Think of conversions when you engage on LinkedIn; that’s a key metric when identifying your results with social media lead generation. Advertising Marketing Strategy Social MediaLinkedIn is much like paid search in many ways, as both marketing tactics involve search, clicking, connecting, and converting. Here’s content you may like.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 2, 2015
    [Media] This is the week that was: Behaviours they are a changin’
    Article that reminds us that the world has changed of the week: As if traditional media needed more bad news: November 2014 polling by Edelman found that online search engines had surpassed traditional media to become the most-trusted media source globally. That was January. It absolutely flew by and here we are in February.
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Media] Welcome to Blogging for Business Week!
    Business Blogging Content Marketing Social Media Marketing blogging for business blogging guides It’s blogging for business week on Webbiquity. Forbes ). • 37% of marketers say blogs are the most valuable content type for marketing. NewsCred ). • 17% of marketers plan to increase blogging efforts this year. Forbes ). Social Fresh ).
  • SAZBEAN  |  TUESDAY, MARCH 13, 2012
    [Media] 10 Commandments for Effective Online Social Networking
    One of the first lessons you will learn very quickly when engaging in social media is that traditional forms of marketing don’t work as well. ” That’s a dead giveaway that the offender is new to social media and has yet to understand that it’s a “pull” medium, not “push.” ” 2.
  • BIZNOLOGY  |  MONDAY, JULY 12, 2010
    [Media] Do you know how to operate in public?
    Tags: Public Relations Social Media Marketing business insurance publicrelations socialmedia statefarminsurance
  • BIZNOLOGY  |  MONDAY, MAY 24, 2010
    [Media] Foursquare in favor of location-based marketing
    Tags: Social Media Marketing business foursquare marketing marketingandadvertising mobilephone
  • BIZNOLOGY  |  WEDNESDAY, JUNE 2, 2010
    [Media] Does the Internet show the true colors of your business?
    Tags: Public Relations Social Media Marketing business customerservice smallbusiness yelpinc
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 26, 2009
    [Media] Your website's radical new role in the social web
    In research I've been conducting on the use of social media among economic development organizations, I came across a terrific case study in Metro Denver. Links to social media connections are right on Denver's landing page. Tags: web development best practices web design social media economic development radically.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 1, 2009
    [Media] Hamthrax??
    Tags: social media humor twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2009
    [Media] It's time for digital de-tox
    Yesterday I commented on the increasing time commitments and frustrations of social media maintenance. In the past six months, time in front of the computer screen has doubled as I attend to my "regular job" AND new demands from social media. Tags: careers social media work/life balance It was tough to get out of town. Napped.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Media] Is Twitter for Everybody?
    Most social media hype-masters will tell you “yes.&#    Indeed, there is probably some business use or benefit you could discover for everyone and every organization. In an always-connected world, the role of social media in the business and personal world is blurring. Is Twitter for everybody? Here’s an example.
  • JUNTA 42  |  THURSDAY, AUGUST 9, 2012
    [Media] 3 Alternative Content Marketing Strategies
    started working at Penton Media, a large B2B media company, back in 2000.  In 2003, I remember taking a proposal to the CEO stating that we should form a partnership with eBay Business, in the hopes that they would ultimately buy us. 10 years ago, this idea may have seemed silly…a brand buying a media company.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Media] 5 Marketing Predictions & How To Prepare For Them
    Social Media Marketing: Google is going to feel the pressure from social media advertising. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but What this means for you: I guess it shouldn’t be surprising that social media will grow even more this year. Register here!
  • JUNTA 42  |  THURSDAY, FEBRUARY 23, 2012
    [Media] The Best Content Marketing Infographics on the Planet
    Especially ones for content marketing and social media. Okay…I get it. Infographics are in. hope you find this collection of infographics helpful…and, if you have other ones to add, please let me know in the comments. The History of Content Marketing. Like this infographic? Get more. content marketing information from the.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Media] Content Is King Only When The Kingdom Is Interested
    Social media’s one-to-many delivery strength will always be in the awareness and engagement phase of the buyer journey. So, with 27% of B2B customers using social media to inform a business decision, you need to be using it to connect with them! 5. You know, where content is king. Now there is an interesting point to ponder!
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Media] How Performance Marketing Accelerates B-to-B Prospecting
    To back up, what is this performance marketing thing, anyway?  It generally means that the media channel owner conducts a campaign, and charges the marketer an agreed price for every respondent, according to predetermined criteria. But here’s how Warren explained his position.  “If you give me control of the creative and the media, sure. 
  • SYNECORE  |  SATURDAY, FEBRUARY 15, 2014
    [Media] Don’t Kill Your Company’s Buzz, Stop Using Outdated Buzzwords!
    As such, buzzwords create a certain high school effect in online media, forums, social channels, and public chats. It is a very similar phenomenon to the “ Bandwagon Effect ,” which turns social media popularity into an art form, and takes a lot of monitoring of that community''s social channels. Social Media Optimization (SMO).
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Media] Tips & Tricks for Searching Google Like a Pro [Infographic]
    usually have this thought after trying variation after variation of pretty specific search terms, like "recent social media statistics," without finding what I''m looking for. Sometimes, I wish Google would just read my mind. You just have to know what those tricks are and how to use them. Productivity Office Life Daily
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 21, 2010
    [Media] How Email Deliverability and Relevancy are Directly Related
    Tags: email marketing personalization social media
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Media] The dashboard has finally been perfected
    One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Remember Yahoo!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Media] The Social-Shake-Up: A New Breed of Marketer is Coming
    All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media. So what does a CDO do?
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Media] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Media] 10+ Essential Research Reports & Guides for B2B Marketers
    The report also does a “deep dive” into organic search, paid search, and social media metrics. Social Media Use in the Industrial Sector. GlobalSpec recently conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals. View the full report.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Media] 4 Genius Tactics for Increasing Ecommerce Sales
    Social Media. Speaking of social media, are you sure you’re using it to the best of your ability? What if you could keep an eye on what people are saying about your company and your products on all your social media outlets? This helps you determine which social media outlets you should focus on. Heat Mapping. Ecommerce
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Media] 11 Pro Tips for Better Business Blogging
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Media] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. Facebook
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 17, 2012
    [Media] Why Foursquare’s City Badges Are Perfect for Destination Marketing
    Debbie Miller ( 4 Posts ) This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. check in to five of the places to unlock your badge.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Media] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Social Media firms. We love to read your comments and appreciate those who share on social media. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Media] The 50 Best Startup Tools For 2016
    These top social tools will help you grow your startup in 2016: Buffer – For scheduling your social media updates. Canva – For designing graphics for social media, blog posts, and your website. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are. Sales Tools. Data/Analytics Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2009
    [Media] Is print dead?
    Here was my response: Although advertising budgets are rapidly moving toward online media, print is definitely not dead. Paper media still has a couple of advantages. Like any media channel, the key is this -- what customer need is being met? Tags: magazines social media print advertising
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 17, 2014
    [Media] B2B Sales Teams Can Use Content Marketing to Generate Leads
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads. Photo credit: Flickr. Marketing
  • BEYOND  |  MONDAY, AUGUST 19, 2013
    [Media] The Key To Social Selling: Be Nice
    Some of the nicest business people on social media also happen to be some of the most successful. always thought this was pure coincidence but a recent post by Eric Tung suggests that it is more than that
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 1, 2012
    [Media] Mergers that should have never happened. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is  a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Tweet. Related Stories Twitter for president. A {growtoon}. Blank slate. A {growtoon}.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Media] Obscurity: The Biggest Challenge in Sales
    Amar Sheth is a consummate business development, sales and marketing leader with a passion for social media technologies. Sales Prospecting Perspectives is pleased to bring you a guest post from Amar Sheth , Principal at Sales for Life. Obscurity is your biggest problem. It''s not your sales pitch, your product or your service. Do you agree?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Media] Getting Back to Basics In The Future of Marketing
    That has always been the case but this challenge is amplified by social media, which has put more direct control of the brand in outside forces. It’s no longer just about paid media but now, it’s about what your employees say, what your customers say, and what your influencers say about you that matters more.  Tell us about yourself?
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 4, 2010
    [Media] Interview: Content Production with Vanessa Rhinesmith – Part I
    How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture.  You mentioned the idea of conducting what you called “pre- social media” activities.  Vanessa Rhinesmith. This type of change is hard, period.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 4, 2010
    [Media] Interview: Content Production with Vanessa Rhinesmith – Part I
    How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture.  You mentioned the idea of conducting what you called “pre- social media” activities.  Vanessa Rhinesmith. This type of change is hard, period.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Media] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    NuSpark Marketing’s focus, then, is the strategic deployment of content marketing via a targeted lead generation process that includes such tactics as paid search, SEO, social media, and paid media. Content drives leads into the funnel; content nurtures leads into sales opportunities. Why the alignment?  pmosenson@nusparkmarketing.com.
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