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  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Media] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
    However, Dan Zarrella, HubSpot's social media scientist and host of the upcoming Science of Social Media webinar , disagrees. Therefore, it's only natural to ask for retweets in your social media marketing. Social Media Is About Personal Decisions. Should you add "Please Retweet" to your Twitter updates ? It's a Reminder.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Media] Lots of Vendors Can Help You Find Leads on the Web
    These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Media] Email marketing: Overcoming message overload
    And as a bonus, not only will good content optimise email success, but it can feed other activity such as social media, events and PR. I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  Now my suspicions are confirmed. . Click for enlarged infographic. Inevitably these merge into one indistinct mass. .
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 15, 2011
    [Media] Weekly Wrap Up - April 15
    Check out our favorite posts on social media, blogging and inbound marketing. B2B Social Media: 4 Ways to Sell the Value to Management by @ericschwartzman via @jaybaer. Still trying to get the guys upstairs to green light your social media project? So much bloggy goodness! This week is no exception. Let us know in the comments.
  • THE POINT  |  FRIDAY, DECEMBER 17, 2010
    [Media] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
    Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Fewer companies, however, can claim to have adapted their sales process as readily. Fast forward to today.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Media] Using Facebook For Email Marketing
    In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. It’s imperative that one uses online marketing for their business. And specifically, email marketing is one of the more successful ways of marketing via online. Email Marketin
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 15, 2013
    [Media] Blogging Success Metrics You Should Analyze
    In this post, we’re going to look at popular metrics you … Continue Reading Blogging Success Metrics You Should Analyze by Kristi Hines - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Featuring Contributions from Global Thinkers.
  • CONNECT THE DOCS  |  MONDAY, MAY 10, 2010
    [Media] Lead Generation to Demand Generation
    " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Marketers should use inbound marketing including SEO, social media, and blogging to generate leads and to help nurture them until purchase. Maria Pergolino.
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 18, 2010
    [Media] Link Thought Leadership to Intelligent Client Discovery
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Media] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. What sets pro Facebook marketers apart from the rest? Many things. But mostly it’s their holistic vision and appetite for information. Facebook
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 11, 2013
    [Media] How to Blog without Boring Readers in the Holiday Season
    Share via social media – While you should always share your blog posts on social media networks if you want them to be seen by more people, it’s even more important to do so during the holidays. How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us! Several things!
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 16, 2013
    [Media] Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    We also thank our wonderful show sponsors, like Social Media Club, Social Ribbit. In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Margaret Molloy today in this very informative show.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Media] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. After crafting a social media post that follows these guidelines, research which hashtags you should use so that your post will be seen. Their biggest emphasis?
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Media] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    Social Media Is Going Strong. Not surprisingly, social media is a hot topic for online marketers in 2012. When asked about the services in most demand over the past year, social media led the way, with 72% of respondents reporting increased demand. Social media actions topped the list of tactics, too.
  • MODERN B2B MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Media] 13 Famous (and Must-See) Marketers at Dreamforce
    Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog  (Adage Power 150). Session:  How to Set Your Social Media Priorities ( Register ) and Social and the C-Suite: Getting Buy In (FULL). Social Media Analyst and Speaker, Founder and CEO of Social Fresh. Jim Tobin, Ignite Social Media.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [Media] Is It Time Now For A Chief Marketing Technologist? [#B2BChat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? How can we help you Make Good Media? Follow @B2B_chat for updates.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Media] Savvy Week in Review - March 18
    Data: How Wealthy Corporations Spend on Social Media by Jeremiah Owyang @jowyang. Owyang of Altimeter takes a deep dive into corporations who are deemed "wealthy" by annual reports and have had a formal social media program with at least two years of data. Happy spring equinox! Eye opening and life affirming data!
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 10, 2011
    [Media] Top 10 Social Rock Stars
    They really need to rock the key social media platforms. We looked at more than just social media blogs because we felt that there were so many crossovers, it was hard to draw the line. Dominating, and showing that he really is the “Mick Jagger of social media is Seth Godin. Social Media Today. 2. The Rock Stars.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 16, 2010
    [Media] Research shows fastest-growing businesses pile on to the social web
    brand new study from the University of Massachusetts Center for Marketing Research   compares adoption of social media over three years (2007-2009) by the Inc. 500 was outpacing the Fortune 500 companies in their use of social media. 500 is using at least one social media tool in 2009 (up from 77 percent in 2008). . Digg this!
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Media] Six Best Practices for Marketing with White Papers
    Social media (e.g., For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. Publicize the white paper across a variety of media (blog posts, search ads, social, etc.). Though the format is sometimes misused (i.e., Solve a real problem. Industry news sources and blogs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 1, 2012
    [Media] This is why you must use Twitter
    Through Twitter I have connected to hundreds of inspiring people from around the world but none perhaps as loyal and dedicated as a young man named Muhammad Saad Khan , who is using Twitter and the social web to learn about social media from his home in Karachi, Pakistan. The first tweet I ever received was “It’s 4 a.m.”
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 30, 2011
    [Media] How I Developed Business on LinkedIn – a LinkedIn Case Study
    The 5 best success stories shared by commenting on this blog post before Tuesday, September 6 will be chosen to win a free copy of Maximizing LinkedIn for Sales and Social Media Marketing as well as potential inclusion into my future books! One day I noticed that there was one discussion on one group that was gathering a lot of comments. 
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 10, 2012
    [Media] 6 Steps to Inbound Marketing Success [Infographic]
    Generate more traffic through effective blogging , social media , SEO and paid search. As promised, here is the second infographic addition to my   8 great marketing infographics to inspire you in 2012. This next one is called “ The Inbound Marketing Process Infographic.” The 6 Steps to Inbound Marketing Success.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 11, 2013
    [Media] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
    We love comments and those who share on social media. Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. But most are not properly done. In fact, I can’t think of any aspect of marketing that doesn’t benefit from deep buyer insights.”
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Media] Savvy Week in Review - August 5
    What Lady Gaga Knows About Social Media Success (That You Don't!) by @SeanPlatt. Steps to Building Your Social Media Framework - by @globalcopywrite. Trying to get a handle on good social media routine? How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. Stay cool!
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 27, 2011
    [Media] Bytes from the PR Sphere: Distilling the Social Components of Public Relations
    Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, although media social doesn’t trip off the tongue (or keyboard) nearly as easily. But this column focuses on PR and social media. Not own.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Media] Will Content Strategy Save Marketing?
    The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Social media is forcing marketers to create more content in order to participate in conversations and drive conversations.&# (D isclosure: Sybase is a subsidiary of my employer  SAP. ).
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Media] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. A lot of people don’t know how to use LinkedIn. She spent six years in management consulting and 52 quarters in software sales. Stay Tuned.
  • ANNUITAS  |  THURSDAY, MAY 29, 2014
    [Media] CASL Countdown for B2B Marketers
    Here are some points to note as you prepare your organization for CASL: Scope – CASL applies to all commercial electronic messages, which not only includes email, but also SMS, instant messages, and social media posts.  It also covers email coming from within or outside of Canada to Canadian residents.
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 14, 2010
    [Media] Is Internal Marketing in Your B2B Go-to-Market Strategy?
    This is even more true with the rise of social media. Just because the marketing team isn't using social media, doesn't mean your company isn't being "seen" as a participant. If you think your employees aren't on social media, think again. It's about keeping everyone in the loop. Building momentum.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Media] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    Meanwhile, linking to third-party media articles costs you nothing. B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. Define lead nurturing — and which leads you should nurture. ” 8.
  • HUBSPOT  |  FRIDAY, OCTOBER 5, 2012
    [Media] Big Bird Shows Marketers the RIGHT Way to Newsjack the Presidential Debates
    More specifically, riding the giant tidal waves that ensued on social media when Mitt Romney said that, while he loves Big Bird, he still wants to cut government funding for PBS. Newsjacking , if you're not familiar with the phenomenon, is the concept of riding the popularity wave of a news item for some kind of business gain. Until now.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Media] Why is SoLoMo Beneficial for Business?
    The tactic takes advantage of the fact that people are constantly using mobile devices to seek out new resources of interest through social media, content, and e-commerce. This facet refers to choosing and utilizing social media platforms in order to promote your content and engage with your target audience. Think Local.
  • SAZBEAN  |  MONDAY, NOVEMBER 29, 2010
    [Media] Stand Out with a Custom Facebook Page
    Tags: Marketing News & Notes Social Media Social Networks coca cola custom pages custom tabs customers dairy queen engage engagement facebook online social networking web 2.0
  • ANYTHING GOES MARKETING  |  MONDAY, DECEMBER 21, 2009
    [Media] 5 Mistakes B2B Marketers Need to Avoid in 2010
    Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Most likely, you are being mentioned.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Media] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her  Perspectives blog   which explores different angles and  ideas into understanding  social media and how to use it to drive business forward and build community. By Mila Aroujo, {grow} Community Member. How do you do that?
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Media] 5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
    That''s an insanely low percentage of CEOs taking advantage of an awesome opportunity -- especially when you know that 90% of these same CEOs believe social media is most important in enhancing company reputation and brand awareness. At the same time, we can also sympathize a bit with these CEOs.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 16, 2014
    [Media] 5 Practices For Success With Your Social Referral Program
    Related Stories The Importance Of Storytelling In Social Recruitment The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Use Social Media to Recruit Your Next Intern. Recent studies show us that 69% of all the applicants come from social networks when only 8% of recruiters are presents on those. Social Recruitin
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, SEPTEMBER 21, 2012
    [Media] The Coming Battle Over Social CRM
    or Shoutlet, focus exclusively on social media.   The key to handicapping the battle and to making smart social CRM decisions will turn on the answers to six critical questions, which will be unique for each brand:  What are your business and communications objectives for social media?  
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 25, 2013
    [Media] Email Marketing: How to maintain low opt-out rates
    Questions to Steer Your Marketing Priorities – Find out the value of asking a handful of customers questions directly – not through surveys, focus groups, digital body language or social media. My answer, in a word, was relevance. Watch the video below to find out more. Know how your value proposition helps.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Media] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Social Media firms. We love to read your comments and appreciate those who share on social media. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it.
  • MARKETING INTERACTIONS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Media] White Papers and Websites are Highly Influential to Buyers
    I've just finished reading Eccolo Media's 2010 B2B Technology Collateral Survey Report. 80% said they found this interactive media positively influenced their buying process when embedded in written collateral. Even more telling is that 93% of them responded to that embedded media. See #2 below). This is not news.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 12, 2011
    [Media] 4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company
    Successful social media marketing is about knowing where your customers are and establishing a presence there.  It is clear that professionals from all demographics are spending a great deal of time with social media, and that Facebook is the main networking site where we spend (or rather, waste) our time.  is simple.  LinkedIn
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Media] Good B2B Marketing ROI Is Just Average
    When working on media programs, media partners will often ask for a goal, and many meet it in their proposal. What is a good ROI on marketing? If you can increase net income by 50 cents for every dollar spent on marketing, that’s good, right? The more you spend, the more money you make. 3x the return you are getting on marketing!
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 27, 2011
    [Media] Think Outside the B2B Trade Show Booth
    Are there any media placements reserved or available? In addition to paid media, the offer was promoted on the clients’ website and blog with call-to-action buttons. In the meantime, the media partner can make better decisions regarding future media buys thanks to tracking URLs. SITUATION. STRATEGY. EXECUTION.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Media] @WSJ: Your Reputation is Serious Business: New Findings From #Deloitte #DeloitteOGP13 #socbiz
    Information travels quicker and lingers longer these days, and businesses everywhere are scrambling to make sure they’re not the next butt of the joke in either social or traditional media outlets. This makes social media a fulcrum of sorts on the seesaw of business management. Please check out @SocialEmployee media buzz!
  • BIZNOLOGY  |  FRIDAY, MARCH 13, 2015
    [Media] Data Driven Sales 2.0
    Regardless if it’s from data compilers, list companies, social media or directly from the prospects and customers the deluge of data is upon us.  Determine the frequency of outbound communications, each functional contact should receive over a year using the four primary media of communication – email, mail, phone, and face-to-face.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Media] Savvy Week in Review: April 29th
    This succinct and sensible post gives you some solid tips on how to milk an interview for all its worth and come away with a bunch of content for social media and other venues. How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Reports on B2B Social Media Marketing & New Media Trends by @leeodden.
  • B2B IDEAS @ WORK  |  FRIDAY, NOVEMBER 12, 2010
    [Media] LinkedIn: Building Your B2B Social Capital
    As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start.
  • CONVERSIONATION  |  SATURDAY, JULY 24, 2010
    [Media] Word-of-mouth: turn your business and employees into influencers
    //. //. Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. They try to tell the right stories, combine the proper social networks to get them told (or shared if you. Click title to read more
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 10, 2011
    [Media] Future of Ideas
    Paid media still rules amid seismic change -  Tornadic Movement. In the FastCompany , June 20 th article on the Cannes Lions, we were reminded “… a lot of the clients, ad and media agencies and media owners still depend so heavily on paid media to sustain their business models.” The Future isn’t what it used to be.
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 24, 2011
    [Media] 4 Reasons Why You Need to Let Your Employees be Your Biggest Fans
    They don’t want a faceless corporate social media manager telling them what to think, they want to hear from real people! I’m sure that you’ve all heard the term “brand ambassador” at some point in time. Why should you let your employees become brand ambassadors? It puts a personal and real face on your brand.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Media] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    Share on prominent B2B social media sites. As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. I follow a few key topics on Quora , and I try to answer a question over there at least once a week. Write helpful content. I see a lot of SaaS blogs that only feature their product. No, no, no! Good luck!
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 30, 2010
    [Media] Savvy Week in Review - July 30
    True Confession - I Don't Have a Social Media Strategy - by @Diannahuff Tired and confused by all the fancy-schmancy strategy charts, graphs, and spreadsheets? Dianna Huff offers a refreshing way to tackle the social scene, "Strategy, when it comes to social media, is overrated." Zoooommm! Happy Friday! and what shouldn't.
  • B2BMARKETINGSMARTS  |  TUESDAY, OCTOBER 30, 2012
    [Media] Writing B2B email subject lines with complete confidence
    His topic of “What’s Working Now: Critical Email & Emerging Media Trends” was packed with information on how to make B2B emails work better. Many thanks to Jay Schwedelson, President & CEO of Worldata, for my richest learning experience at the recent Direct Marketing Association (DMA) 2012 Conference.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Media] How to Make the Zero Moment of Truth Work for You
    Try adding a YouTube channel to your social media arsenal. If there’s no stylistic connection between your company’s main website, your social media pages, and your offline marketing campaigns, shoppers are bound to get confused or challenge the legitimacy of your online presence. 38% comparison shopped online. Brand Credibility.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 28, 2012
    [Media] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    But the company has also extended into Web ad buying (Origin Media DSP), Web site recommendations (Origin Site), attribution (Origin Analytics), and cross channel marketing (Origin Digital Marketing Hub). The system can also track media purchases made outside of [x+1]. That original DMP is still the foundation of the [x+1] suite.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 13, 2015
    [Media] 5 Skills Your Marketing Consultant Must Have
    And most recently, I’ve been hearing about marketing providers who are just proposing the latest new tactic – social media – witho ut taking time to fully analyze and understand the client and their industry. Plus, the small business was a CPA firm that was sensitive to pricing because of their profession!
  • B2B MARKETING TRACTION  |  MONDAY, MAY 7, 2012
    [Media] B2B Marketers: It’s Time to Claim Your Facebook Company Page
    New Incite provides social media planning, Facebook page creation and outsource social media messaging. You may not know it, but your company page already exists on Facebook. And, it’s blank. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, AUGUST 6, 2013
    [Media] 50 Ways to Market Your Website to Generate Links
    Social media profiles. 4. Print ads (See: Infor Ad Catches My Eye, Integrated with Social Media, Too ). 7. Post it on social media. Ask people to share your content on social media and thank them when they do. Tell everyone via blog, e-newsletter and social media when you’ve added something new. Enjoy!
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Media] 4 Winning Tactics to Put in Your Marketing Plan
    Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. Happy New Year! Marketing continues to change at lightening speed. Substance is king. SEO Is dead.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 30, 2013
    [Media] Market Overview: Industrial/MRO Market
    Highlights include association and buying group contacts, distribution, training firms/certification organizations, online resources, trade shows/meetings and media publications. Sonnhalter is deeply involved with the professional tradesman. We recently updated our overview of the Industrial/MRO market.
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Media] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. Social Media Marketing – Includes strategies on how to convert your social traffic into sales leads , primarily with Twitter, Facebook and LinkedIn. It usually includes copy related to the ad or CTA. This section shows you how.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Media] 11 Guaranteed Ways to Get Others to Retweet Your Content
    After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. O60n8r - This is awesome.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 4, 2014
    [Media] James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]
    We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture. The impact this has had on business goes beyond the technical challenges of maintaining influence and predicting revenue performance. James shares the two things that CMOs today need to do to effectively respond to this change.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Media] Google Launches A More Social Search
    At HubSpot, we have been advocating for a while now that businesses need to become active on social media, not only for the benefits that come from building reach and engagement on individual platforms, but also for the benefits these connections would provide in the evolution of search. A battle is happening in the Silicon Valley.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 30, 2014
    [Media] Banner Ads Must Die!!!
    GoldSpot Media ). Earlier this week I was asked for my view on  which marketing tactic  is like “The Walking Dead” of marketing. I was honored to be included on the list of contributors along with amazing thought leaders in marketing like Ann Handley, Joe Pulizzi, Doug Kessler, Neil Patel and more. And those are all good ones.
  • SAZBEAN  |  SATURDAY, JANUARY 25, 2014
    [Media] Top Internet Marketing Strategy Links for the Week of January 20, 2014
    eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing
  • SAZBEAN  |  WEDNESDAY, MAY 9, 2012
    [Media] What are Google Hangouts on Air? Future of Engagement
    Alerti social media monitoring graph on social media chatter surrounding the Google Hangouts on Air release: Social NetworksA few days ago, Google (GOOG) launched its extension of its Google Hangouts feature. Check out what Murray Newlands has to say about it below in Future of Engagement.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Media] [INFOGRAPHIC] The 7 Traits of the @SocialEmployee (McGraw-Hill) #socbiz
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Is your brand building a culture of engaged, activated social employees? FOR EWORD by David C.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 17, 2012
    [Media] MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals
    Some of the more specific statistics are quite interesting as well: The top 5 most popular tactics are article-posting (79% of respondents), social media (74%), blogs (65%), e-newsletters (63%) and case studies (58%). Awesome Content is Key to B2B Social Media (socialmediab2b.com). More budget is being spent on content marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Media] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Media] How to Target a Non-Technical Audience Using Content Syndication
    As you’ve already discovered, there are precious few media properties that both offer PPL programs AND are editorially focused on those disciplines. Again, not all media properties offer custom filters, and if they do, you’ll pay $10+ additional per lead for the privilege. However, it can be done. Good luck!”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Media] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    In particular, the focus has been placed on building a strong social media base. The obvious reason for this is that a sales professional with a healthy and active social media presence can use that base of followers to move their message and generate more leads for themselves.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Media] 7 Ways to Optimize Content for Social Sharing
    Social media can be a very valuable tool for promoting content. How to Make Your Content More Social Media Share-Friendly. 1. By "magnetize," we mean it's important to make the article titles and headlines of the content you share in social media really stand out and pull people into your content. Here are some great tips.
  • NUSPARK  |  MONDAY, OCTOBER 31, 2011
    [Media] Video Blog 1: An Introduction to the B2b Buying Funnel
    For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation topics. Well, I’ve decided to start shooting some occasional video blogs. The first one is considered a pilot, as I need to tweak some things for the next one, especially the intro.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Media] Who Won a Markie Award?
    Social Media Innovation:   Infoblox. by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. That’s the feel and color from the annual Eloqua Markie awards. Best Lead Nurturing Program: FIS Global.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 5, 2013
    [Media] Using RebelMouse to enhance your live events
    Here’s a clip of me talking about the process and how it enhanced the overall experience of SU’s Commencement (as part of Penn State’s Social Media Summit). We even got Rebel of the Week ! Ability to create a page/tab structure similar to a website. Embedding feature with real-time updating of content. Related articles.
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Media] Social Snacking Feeds Online Community
    Each time that community publishes a new piece of content or launches an especially vibrant and engaging discussion topic, it is an opportunity to share tidbits of that content or interaction across popular social media applications such as Twitter, Facebook, Google+ and many more. Consider an online community dedicated to serving a cause.
  • SAZBEAN  |  WEDNESDAY, APRIL 10, 2013
    [Media] Understanding and Celebrating the Little SEO Wins
    Drilling down into the Coca-Cola family and identifying the engagement and sales impact of those brands is going to be a far better judge of social media’s impact on the brand. That’s when it becomes important to start niching down your social media metrics and seeing where the real results are happening. News & Notes
  • FUNNEL FOCUS  |  THURSDAY, NOVEMBER 17, 2011
    [Media] A Content Marketing Retreat on the Puget Sound
    During a recent business trip to Seattle, I had the opportunity to meet with Russell Sparkman, founder and CEO of Fusionspark Media , the Langley Center for New Media , and the Content Marketing Retreat.  In its second year, the Content Marketing Retreat takes place in Langley, WA, located on Whidbey Island in the Puget Sound. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Media] 29 Amazing Content Marketing Quotes To Inspire You
    “ ~ Gary Vaynerchuk, CEO and Co-Funder of Vayner Media  ( Tweet This! ). “ ~ Jon Buscall, Head of Jontus Media  ( Tweet This! ). “ ~ Andy Crestodina, Co-Founder of Orbit Media  ( Tweet This! ). Here are some of our favorites content marketing quotes. We hope you you find some inspiration in these.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    [Media] 25 Eye-Popping Internet Marketing Statistics for 2012
    In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. Social Media in 2012. 2012 is officially here, and what better way to kick off the New Year than with some data porn? Tweet This! Tweet This! from 97.3
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 25, 2013
    [Media] B2B Marketers Must Balance Organic and Paid on Facebook
    Jim Tobin is the president and founder of Ignite Social Media and the author of the new book, Earn It. The CMO’s Guide to Social Media Marketing in a Post Facebook World. In the early days of social media you couldn’t buy social media coverage. We were all social media marketers. Don’t Buy It.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Media] 18 Ways to Promote Your White Paper for Lead Generation
    Social Media. Of course promote it via social media. Besides  promoting your white paper via social media, you need to allow others to share it as well.  Once you’ve set up this functionality, readers only need to click on the button to share it on their social media profiles. Now what?   How do you promote it? Video.
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 15, 2013
    [Media] INFOGRAPHIC: What You Should Know about Content Marketing
    From Edge Media, here''s an infographic that covers every aspect of content marketing including: What is content marketing? What makes good content? What are the benefits of content? Content market vs. advertising. Myths about content marketing. View Original Article
  • CLIENT BRIDGE  |  THURSDAY, MARCH 7, 2013
    [Media] SLIDESHOW: Marketing That People Love
    Hubspot asked some of world’s leading experts in everything from branding, to social media, to design, for their advice on how to create marketing people love. Here's a slideshow with 29 of their tips. View Original Article
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 28, 2012
    [Media] VIDEO: Joining the Conversation on Twitter
    From Entrepreneur.com, here's a video of Jason Falls, CEO of Social Media Explorer, explaining the benefits of Twitter, and how entrepreneurs can get started with it. View Original Article
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Media] Don’t Blink: Here Comes Ephemeral Marketing!
    Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again. Marketing with Snapchat.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 30, 2012
    [Media] Thoughts From the Cable Show: Consumers Are Front & Center
    Media executives, cable operators and agencies all converged on Boston for NCTA's annual Cable Show, the event that puts all things television front and center. But this year, as in recent years, television (or the first screen) wasn't the only media darling. Monetizing (and then measuring) that second (and third.)
  • CONVERSIONATION  |  FRIDAY, MARCH 30, 2012
    [Media] Marketers Need Return On Marketing Investment Now
    That’s why it’s pretty revolting that some ‘thought leaders’ (and I won’t mention names anymore or even link to them), especially in the social media space, keep repeating marketing ROI leads to failure (!). He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a.
  • ENGAGE  |  TUESDAY, AUGUST 16, 2011
    [Media] Lessons Learned from a Twitter Robot
    Automation is alive and well in the world of social media and the debate rages on whether social media automation defeats the purpose of  social  media altogether. For the past month, I ran a Twitter account where a robot produced every bit of content it spewed out into the social media ether. Depressing? Definitely.
  • SAZBEAN  |  SATURDAY, NOVEMBER 3, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of November 3, 2012
    Four Ideas for Finding More Time to Create Content  (Marketing Profs) How to Diversify Your Traffic Sources  (Practical eCommerce). News & Notes
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Media] Sales Best Practices include Marketing-Sales Alignment
    Use of social media to identify decision makers. Besides the crucial alignment initiative with sales, marketing can support sales by putting together a comprehensive content plan that includes market research, value proposition, social media, and tactics that improve lead quality.  Keeping existing customers. Qualified opportunities.
  • FOLLOW THE LEAD  |  TUESDAY, AUGUST 3, 2010
    [Media] Gen Y wave approaching shores of b-to-b sales
    Some of the media that Millennials say are most important in research in a business setting including talking with others (84%); employing search engines (84%); e-mail (83%) and browsing Web sites (79%). One day soon a client might ask, 'How did you live???!!!' For now, gray beards still get the final call on where the budgets flow.
  • FOLLOW THE LEAD  |  TUESDAY, AUGUST 3, 2010
    [Media] Gen Y wave approaching shores of b-to-b sales
    Some of the media that Millennials say are most important in research in a business setting including talking with others (84%); employing search engines (84%); e-mail (83%) and browsing Web sites (79%). One day soon a client might ask, 'How did you live???!!!' For now, gray beards still get the final call on where the budgets flow.
  • SAZBEAN  |  THURSDAY, DECEMBER 27, 2012
    [Media] 4 Reasons to Integrate Marketing Now
    Marketers need to harness media convergence and integrate to maximize the impact of their various communications, on and offline. Convergence has been brought about by the arrival of mobile and social media. It includes cross promotion of ideas, themes, and calls to action, including participation in social media.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 12, 2013
    [Media] Which Marketing Messaging Types Resonate the Most? [CHART]
    Here’s proof : You can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. But hey, it can happen.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 29, 2012
    [Media] 44+ Mobile Marketing Statistics for the B2B Internet Marketer
    That said, it is important to realize that internet marketing, search engine marketing, and social media marketing, are moving rapidly to browsers and applications on the mobile device. New PQ Media Forecast on U.S. Mobile & Social Media Revenue. Mobile & social media revenue surged 30% to $45.4 2012 U.S.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Media] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    Social media has grown to be a powerful way for brands to build connections with their customers and audience. At first, businesses on social media sought to acquire as many fans and followers as they could. Read the post to see how she recommends we score leads based on social media. Enjoy! Now, on to our Weekly Recap.
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