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  • CONNECT THE DOCS  |  MONDAY, JANUARY 31, 2011
    [Media] ClickInsights: What was your "Aha" moment in 2010? - Part 1
    During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. "Delve into social media marketing." immediately knew the world was super hungry for a lot more social media marketing knowledge. That’s social media." Blogs.
  • SAZBEAN  |  THURSDAY, MAY 22, 2014
    [Media] Use Device Analytics to Engage Your Users
    But when tracking these variables, don’t overlook the value of cross-tracking user engagement across different devices, browsers, and social media. This underscores the potential importance of knowing which social media platforms your target market is using. What Devices Is Your Market Using? percent in U.S. percent. Analytics
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 27, 2012
    [Media] David Meerman Scott: How to Break Into the News Cycle
    With the right amount of quick thinking and creativity, marketers can create angles that the media will jump on. And the fire is raging, everybody’s got this story because it became such a big story and the media started writing about it. by Jesse Noyes | Tweet this Reporters and editors face a 24-hour news cycle. Why is that?
  • BIZNOLOGY  |  MONDAY, OCTOBER 13, 2014
    [Media] Increasing engagement in content marketing
    And, of course, social media is built on the idea of engagement, so it’s almost hard not to create engagement opportunities, assuming your content is relevant and, yes, engaging …. Here are a few tips on increasing engagement. Ask Questions, Respond to Answers. People love to be heard. Personalize. Test ‘Em.
  • B2BBLOGGERS  |  TUESDAY, NOVEMBER 9, 2010
    [Media] Tapping Social Networks for Business: Interview with @ClaraShih.
    Do you have suggestions for how a business should allocate their time with social media? There’s so many uses for social media, just like there’s so many different ways to use a website. What are some other ways that social media can be advantageous in the B2B environment? How can we help you Make Good Media? Or Does It?
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. 'Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. Even Salesforce announced their own Analytics cloud. It is now.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 5, 2010
    [Media] Have You Started a Company Blog? Maybe You Should.
    How Do You Measure Social Media Success? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. Maybe You Should. Maybe you’re missing an opportunity.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 21, 2011
    [Media] Bootstrapping Your Sales and Marketing: Part 2
    As for media preference (i.e. “what they read&# ) using simple survey tools like Survey Monke y or ConstantContact’s Online Survey tool are great ways to poll your customers and systematically analyze their responses about media preferences. Or you may want to do this more informally with social media. Tweet This!
  • B2BBLOGGERS  |  MONDAY, AUGUST 2, 2010
    [Media] Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.
    Photo: Flickr Creative Commons: sl-fotografie Author: Doug Kessler | Website | Twitter B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? to say, “Hi.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 11, 2013
    [Media] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
    We love comments and those who share on social media. 'Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. But most are not properly done. ” Adele Revella, the Buyer Persona Institute. trademark of the Buyer Persona Institute.).
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 7, 2012
    [Media] The Content Marketing Bucket List
    Integrate your paid, owned and earned media activities. Content marketing is a hot topic of discussion in almost every marketing organization. But hey, change is hard. And many organizations are struggling to keep up with the new rules of the digital age. What would be first on your list? Calculate the cost of content that never gets used.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] Hiring a PR Firm? Read This First
    Industry / Media Expertise. As you engage with prospective agencies, it’s important to ask if that agency has existing relationships with all your target media, both in the new and more traditional circles. As I recently discovered, finding an agency with strong relationships in both the tech sector and marketing media isn’t easy.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 20, 2010
    [Media] Customer Service: Have You Called Yours Lately?
    With the advent of social media, there are more ways that an unhappy customer can let the world know about a bad experience with your company. How Do You Measure Social Media Success? We focus so much time and effort on making the sale that we sometimes forget about customer service if someone has a question or problem.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 13, 2010
    [Media] The State of the Blogosphere 2010
    Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? startups.
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Media] Smart B2B Content, Awesome B2B Content and the Grid
    Every B2B social media approach needs to start with remarkable content. We round this out with some thoughts on challenges and fears of social media. As a marketer, it is easy to get caught up in flashy design or the mechanics of a new social media application and ultimately lose sight of content’s value. from Eloqua Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 19, 2012
    [Media] This is why I am not reading or tweeting your blog post
    Related Stories 8 ways blog writing is unique What Proctology Exams Teach Us About Social Media How do you know if your blog is making an impact? Do you want to increase the readership of your blog by 400% in just one easy step? Lean in close now as I share this blogging secret: “Stop writing sucky headlines.” Sell me baby. Bravo.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 28, 2009
    [Media] Tweet or Trouble: 2.0 Investor Relations
    Other Twitter Topics:       Marketing at Twitter Speed           Multiple Account Layering Strategy       Social Media: Not Just for Kids       Email The Scoopdog Team. see the occasional YouTube video annual report… certainly there are several blogs to be found, but in the larger social media conversation, IR seems mostly missing in action.
  • LEAD VIEWS  |  TUESDAY, APRIL 10, 2012
    [Media] Old CMOs, New CMOs and Broken Marketing Organizations
    The analytical background might be a surprise, but it makes perfect sense with the current emphasis on search engine marketing and social media. This is the first in a series of posts about CMOs and the challenges they face. It’s no secret that the average CMO tenure is short relative to those of other executives. What accounts for this?
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Media] Savvy Toolkit - SEO Periodic Table of Ranking Factors
    It also give you some actionable and logical steps in terms of ways you can use social media to build rank with your site. Danny Sullivan of Search Engine Land sums up my feelings about SEO calculations perfectly when he refers to it as a "dark art" I feel like I need to sit through 7 years at Hogwarts to begin to understand it.
  • INSIGHTIQ BLOG  |  THURSDAY, AUGUST 23, 2012
    [Media] Getting the Most Out of Your Advertisement
    Well, while the solution is not an exact science, media mix modeling and conversion attribution can offer great insight. In media mix modeling, statistics are used to allocate advertising resources for TV, internet, print, and radio ads. Conversion attribution is a further breakdown of the media mix and applies to individual ads.
  • DIGITAL VOICES  |  SUNDAY, NOVEMBER 14, 2010
    [Media] Beyond minimalism in the on-the-go music information experience
    Social Media. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. try to search. Wordpress search. Random Posts. Categories.
  • DIGITAL VOICES  |  SUNDAY, APRIL 24, 2011
    [Media] Harnessing the actionable web chatter
    Social Media. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. try to search. Wordpress search. Random Posts. Categories.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 15, 2011
    [Media] Attributes of a Thought Leader
    As social media grows, research shows that trust in “credentialed experts” and “company technical specialists” is rising. There's a hunger for thought leadership in social media. These leaders must be well-rounded enough to be comfortable in a number of arenas. He or she can't be seen as peer however.
  • PR MEETS MARKETING  |  SATURDAY, MAY 26, 2007
    [Media] About
    early 2006, I left the agency life to go in-house - first with a leadership development tech company and now with ON24 , a webcasting and rich media marketing company. manage PR, customer and analyst programs. While in an agency, we always sought to demonstrate our value not only to our direct contact but also to the head of marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Media] Programmatic Audience Development Global Trends [White Paper]
    'The proliferation of data and technology is reshaping the media business. This surge has ensued due to the embrace of the consumer audience —as defined by a wide range of expressed, observed and inferred data points — as the strategic pillar upon which the transaction of media can and should be based. Nearly 57% of U.S.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 19, 2012
    [Media] Online Advertising Ready To Takeoff In 2012
    With all this recent news, I believe it offers hope that marketers are beginning to catch up to consumer media habits that are shifting away fr0m traditional marketing channels like print to more engaging forms of content on social, mobile and digital channels. according to media investment firm MagnaGlobal. Photo Source. Strategy
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 2, 2011
    [Media] Remove the Barriers to Strategic Planning in B2B Marketing
    am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. Value. Time and resources. Alignment. Knowledge. Your turn.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Media] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Media] Find New Customers is primed and ready for a great 2012!
    Three times a week with our Laugh and Learn with Find New Customers show) Not only is it the most TV-like show out there, I also have world-class guests who are experts on buyer personas, content marketing, social media, lead nurturing and scoring, etc. We love reading your comments and those who share on social media. new TV show.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Media] What LinkedIn’s Acquisition of Bizo Means For Marketing
    But with our open ecosystem of media and ad partners in the Oracle Data Management Platform , marketers can also leverage hundreds more display, search and other paid media partners to reach their audiences in compelling ways. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” Marketing Efficiency
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 4, 2013
    [Media] Content Marketing is the New PR
    20% year-over-year increase in media mentions (v 2.7% 15% year-over-year increase in social media mentions (vs 2% for followers). should be carefully considered in combination with more traditional ones (media mentions, advertising equivalents, etc.). Content Marketing Leaders and Followers. for followers). for followers).
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Media] Google Launches A More Social Search
    At HubSpot, we have been advocating for a while now that businesses need to become active on social media, not only for the benefits that come from building reach and engagement on individual platforms, but also for the benefits these connections would provide in the evolution of search. A battle is happening in the Silicon Valley.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Media] Savvy Toolkit: 101 Marketing Charts and Graphs
    This Marketing Data and Research presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook It's the holidays and we're plenty busy, but we couldn't resist a quick peek at this robust collection. But this report isn't just about social media. Most marketers are also true data geeks.
  • CONNECT THE DOCS  |  TUESDAY, FEBRUARY 16, 2010
    [Media] Are you using Video for Corporate Story telling?
    "Publish your videos on a private media channel." The threat of viruses, competitive advertising and lack of quality control are reasons why companies are steering away from public media channels and moving towards private channels, while committing internal resources to produce quality content quickly. Fish Media Thinktank.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Media] How B2B Organizations Can Create More Effective “About” Pages
    Social media is part of the reason. Prospective buyers have greater access and ability through social media to research a B2B vendor. Media assets such as executive interviews and product demonstrations. Links to company social media assets. And that should change. And the website is usually part of this process.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 11, 2011
    [Media] SIIA CEO Interview Featuring Umberto Milletti
    Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Landslide Technologies Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM social mediaCore cloud applications (email, CRM, ERP, etc.) Sales 2.0
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 3, 2012
    [Media] 10 Common Facebook Questions Answered!
    Social Media answers Facebook Facebook Page Friend Request groups Hide messages News Feed Privacy Settings questions 'One of the great things about working at VerticalResponse is that we help solve problems, and not just with our own products or services. How do I see post from all my friends? Question #2: How do I change my privacy settings?
  • CONVERSIONATION  |  THURSDAY, JULY 14, 2011
    [Media] The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist
    Often, inbound marketing, one of those new terms we have invented in the ‘social media age’, is defined as a combination of marketing strategies that focus on “being found” by people in the online space. did read some chapters here and there however, the last one being Jim Sterne’s Social Media Metrics. That’s complete nonsense.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Media] 5 Tips for Developing Strong Buyer Personas (via )
    In fact, in his great new book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, … Read More. Updated with recent news. B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. Stay tuned.) Filed under: Demand Generation.
  • SAZBEAN  |  TUESDAY, JUNE 22, 2010
    [Media] Is Measurement Always Necessary?
    What if you’re just starting off in social media or a marketing plan and you’re not sure whether it’s working? Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT).
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Media] Three Ways Personas Improved My Marketing
    What I didn’t understand as well was, for example, how the rise of social media and marketing automation affected a marketing manager’s day to day job. For my PR audience, I knew the rise of social media, the decline of the trade press and a tough economy put pressure on them to deliver more measurable results. Irrelevant?
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Media] What’s The True Cost of Traditional Advertising?
    Traditional advertising is quickly falling behind newer and more effective ways to generate leads and income for these reasons: Unclear return on investment : While the financial impact of old school media advertising is hard to measure, new approaches like inbound marketing show exactly where each lead has come from. Follow @TP_James.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    [Media] 25 Eye-Popping Internet Marketing Statistics for 2012
    In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. Social Media in 2012. 2012 is officially here, and what better way to kick off the New Year than with some data porn? The Internet in 2012. will expand by 3.1%
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 9, 2013
    [Media] How Do You Repurpose Your Content?
    Social Media - Share on Facebook, LinkedIn, Twitter, Google+. Multi-media - Repurpose into a podcast or video. This media has its own benefits in that we all like to listen and look as opposed to read all the time. 'We all work hard developing content and sometimes forget to spend as much time promoting it.
  • PHOENIX RISING  |  WEDNESDAY, JULY 15, 2009
    [Media] A Shiny Needle in the B2B Marketing Haystack
    Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B  marketing.  Tom Pick and Tony Karrer decided to do something about it. Here's the scoop. Tony: Well said Tom.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 8, 2011
    [Media] What’s Your New Role as a B-to-B Marketer?
    With the arrival of social media, new expectations from your boss and new buying processes, where do you turn? Life as a marketing person isn’t as simple as it once was. Marketo recently released their new e-book, The Marketing Manifesto which outlines ways you can get quality leads and keep your ears on your entire market.
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Media] No Such Thing As a Free Burger?
    With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. The result is a shortfall in search, analytics, social media and inbound marketing skills.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 3, 2011
    [Media] Content Curation. 5 Ways to Succeed, Eventually
    Jason Falls of Social Media Explorer publicly states his Twitter strategy is “find good shit and share it.” Recognize, however, that c ontent curation is a long-term social media strategy. B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert. Neicole Crepeau. Saturday. And it works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Media] Dear Facebook. Please let me pay you.
    Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook. There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • B2B MARKETING BLOG  |  TUESDAY, MAY 31, 2011
    [Media] There’s nothing B2B can’t do, including Flash Mobs.
    They took B2B marketing to the next step — beyond the traditional to the most social of social media. I’d like to congratulate EMD Millipore on their bold choice to say “No&# to the same old same old promo at Interphex 2011. The Flash Mob. In the past five years, I’ve been there to see digital
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 21, 2011
    [Media] Tips on How to Avoid Blogging Mistakes
    recent article by Cindy King in Social Media Examiner, 21 Dangerous Blogging Mistakes (and How to Fix Them) outlines some items from industry leaders on what they see as the biggest mistakes. Marketing Tips Social Marketing cindy king how to avoid blogging mistakes Social media examinerNot having a strong niche - Smaller is better.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Media] Market Basket Boycott Has a Happy Ending
    What a great business story from a marketing, PR, and social media perspective! The social media implications alone could fill a dozen or more blog posts. For a long time I focused on the marketing and business aspects of it and how the various entities, from the PR firms to the media, did their jobs. Like I said, RIVETING!
  • E-STORM  |  TUESDAY, DECEMBER 21, 2010
    [Media] Navigating the 2011 Display Advertising Landscape | e-storm.
    And with smaller advertising budgets spurred by recessionary cutbacks , many companies are pointing larger portions of their marketing budgets away from traditional media and toward display advertising. Overall, media companies employ 124,600 or 14 percent few now than in December 2007. billion over print ads $22.8 billion projection.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 10, 2012
    [Media] 5 Stats You Need to Know About Online Video Marketing [Infographic]
    Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] 5 Tips for Awesome Slideshare Content Inspiration
    She has 7 years of experience in search and social media marketing. 'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. Yes, … Continue Reading. Author information Ann Smarty This monthly Slideshare column is contributed by Ann Smarty.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    Use social media to its fullest Shoppers aren’t just reading email on their phones, they’re also scrolling through their social apps. These statistics are a pretty compelling reason to use your social media channels. 'Brace yourself. The holiday shopping rush is upon us. Yes, 68 percent. Create a clear call-to-action.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 15, 2011
    [Media] Friday Wrap-Up: This Week in B2B Marketing Tips
    What B2B Social Media Are.And Aren't I feel like a week doesn't go by in which I'm not sharing a post about social media, but the fact of the matter is: it's a hot topic Happy Friday everybody! Please enjoy some of our favorite tips from around the blogosphere this week!
  • THE ROI GUY  |  THURSDAY, APRIL 7, 2011
    [Media] Technology Marketing Budgets Recover With Strength into 2011
    Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.
  • WORKFACE  |  TUESDAY, SEPTEMBER 6, 2011
    [Media] Messengers of Trust: Part II
    At the advent of social media, companies became threatened. Some forbid or policed their employee’s use of social media. Some companies recognized incremental marketing and sales value from social media, which created demand for social media automation and content management system tools. Trust is perception.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 23, 2010
    [Media] Alterian Alchemy Knits Together Marketing Components
    Alchemy will also include revised and expanded versions of Alterian's social media, Web content management, Web analytics, and email solutions. Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Alterian last week announced a new generation of products called Alchemy.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 11, 2009
    [Media] Savvy Week in Review - December 11
    Google Will Force All B2B Companies To Tweet by @KBodnar32 Kipp Bodnar explains why it's less important for B2B companies to appear first in traditional Google search results -- and increasing vital that they engage in social media. SciFi or Social Media? Even though the holidays are right around the corner, things have slowed down!
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 4, 2009
    [Media] Savvy Week in Review - December 4
    Protecting Your Brand from Online Attacks - by @lisabarone Lisa Barone of Outspoken Media provides a succinct, 4-step overview of how to watch for and react to online attacks. This list comes from Olivia Hayes of Ignite Social Media and focuses on women who blog about social media. How can it be December already?! Enjoy!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 16, 2012
    [Media] The 10 Commandments of #pre-callresearch
    Social media sites, such as Twitter and Facebook, can reveal valuable personal insights, such as sports affiliations or personal interests within their organizations. Read the “About Us” page, and the media or PR section for new developments within the company. Learn About the Social Media Activities. Learn About the Prospect.
  • VIEWPOINT  |  THURSDAY, DECEMBER 16, 2010
    [Media] Lead Generation Best Practices: Summarizing the 7-Part Series
    Part 5: Multiply Touches/Media/Cycles. Use a smart mix of multiple media: outbound calls, voice mail messages, email and more. Following is a summary of these best practices grouped by blog article. Part 1: Agree on Lead Definition. Sales and marketing must agree on the criteria for a lead to be qualified for hand-off.
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Media] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. Social Media Marketing – Includes strategies on how to convert your social traffic into sales leads , primarily with Twitter, Facebook and LinkedIn. It usually includes copy related to the ad or CTA. This section shows you how.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Media] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    Content marketing has become a huge buzzword in marketing lately as people have mastered the mechanics of social media channels but are finding that they aren’t seeing any results. Here are some additional 2013 Marketing Predictions from around the web… Content Marketing and Social Media Predictions from the Content Marketing Institute.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Media] B2B Marketing Has a Perception Problem
    Even traditional “branding” venues are filled with lead generation offers and publishers are bundling traditional media programs with lead generation. Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do. This is about the perception each individual has about you.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Media] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    6) 6 Ways to Supply a Social Boost to Demand Generation - This slide show will teach you how to integrate your social media campaigns with effective demand gen strategies. 13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Source: Social Media Examiner ). 11) U.S.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Media] 19 New Featured Sources on the B2B Marketing Zone
    SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. Sarah Worsham ( @sazbean ). June 7, 2010.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 31, 2008
    [Media] The Book: Digital Body Language
    Whether it is Google’s ability to make the information resources of the Internet searchable or social media’s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Media] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. But with Timeline rolled out to brand pages , that process is being threatened.
  • FATHOM  |  TUESDAY, JULY 9, 2013
    [Media] 19 Marketing Statistics Every Manufacturer Should Know
    Overall digital trends: More than ever, industrial professionals are using digital media to gather information throughout the buying cycle. 'The digital marketing space is always changing, and everyone is just trying to keep up. As a manufacturer today, you need to be well-versed in all aspects of marketing—not just traditional marketing.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, APRIL 3, 2013
    [Media] How Barack Obama Became Content Marketer-In-Chief of the USA
    Well, Barack Obama and his team have put content marketing at the center of their media strategy. caption id="attachment_3428" align="alignnone" width="517"] Bo Helping President with his Content Marketing[/caption] They have effectively dis-intermediated the media. Still skeptical of the merits of content marketing?
  • CONVERSIONATION  |  FRIDAY, AUGUST 27, 2010
    [Media] Customer-centricity is relevance, dialogue and more than a slogan
    Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing, email marketing, etc. Customer-centricity is not some kind of slogan. It's a necessity for business and is achieved through relevance and dialogue, direct. Click title to read more
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Media] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Marketers are rethinking the way they qualify leads , and the traditional segmentation criteria that have become standard in the lead-buying lexicon (company size, industry, region) are no longer as indicative of likelihood to buy as socialgraphics, which include existence of a website, online review ratings, and social media activity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Media] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Media] The Content Marketing Echo Chamber
    Social Media? Many content marketing and social media programs serve only to promote products because their managers are saying “we are in the business of selling products.” Most corporate websites serve as platforms for brands to talk about themselves. Social These are not conversations. Brand noise. Focus On The Customer.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [Media] Savvy Week in Review - Oct 15
    Research: Social Media at Work by @CYNC_marketing Wondering how IT decision makers and other tech marketers are using social media? How can the leaves already be turning?! If like us you feel as though the days are whipping by, sit back, relax, and soak in these great reads. We promise they're worth your time! Check out her solutions.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Media] The Rise of the Content Marketer « The Effective Marketer
    Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. And scary?
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 25, 2011
    [Media] February Mi6 Chart Toppers
    1 Chart: Where CMOs, Worldwide, Are/Aren’t Seeing ROI with Social Media (Source: Bazaarvoice/CMO Club via @eMarketer). Quick Thought: Within this peer group of CMOs 77% of them are using social media. 2 Chart: Level of Importance Social Media Tools Play in Inc. February 2011. to marketing professionals. Chart #9: 2011 U.S.
  • THE TOP LINE  |  THURSDAY, JUNE 23, 2011
    [Media] The power of Twitter Hashtags: Crowdsourcing gems
    This morning,WBZ radio hosted a fantastic panel on social media. Their individual and combined knowledge of social media is incredible and the meeting was packed with great soundbites and case examples. In fact, many of these gems were grist for individual blog posts–even for an experienced user of social media. hour ago.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Media] 9 Myths about B2B Marketing by @billblaneyb2b
    Social media is hot, but social media alone does not move the revenue needle. Running one ad does very little.  ”A marketing plan, whether new media or old is a process. We love to read your comments and appreciate those who share our blog posts on social media. Bill Blaney. See earlier note on Buyer Personas.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 3, 2012
    [Media] Why Cold Calling emails almost never work
    We love to read comments and appreciate those who share on social media. Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful. What do you think?
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 29, 2010
    [Media] B2B Marketing Events Around The World - Dec 2010
    December 2-6, 2nd Annual Social Fresh Cruise New Orleans, Louisiana: Cruise the Caribbean for four days with 90 other social media leaders and influencers. December 9, L2 Washington, DC: An all-day intensive clinic addressing the opportunities, challenges and underpinnings of social media. December 16, BMA Atlanta Holiday Social.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Media] Top 37 B2B Marketing Posts and Hot Topics August 2010
    Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Pause.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. 'I’ve been running Find New Customers for five years. We won a handful of clients too. But we failed to grow the business nearly as much as I wanted too.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, FEBRUARY 2, 2010
    [Media] Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January
    There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. simple way to make your landing pages social media friendly is to use a plug-in like ShareThis or AddThis. 1)  Leap.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Media] Stop Being a Marketer. Start Being a Publisher.
    You can make this happen just as media companies have done it for decades. The old influencers, especially traditional media are declining in influence. Smaller companies typically had to rely on media companies to deliver their message to their targeted buyers. They used to receive it from media companies. No longer.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 29, 2013
    [Media] 10 Reasons Why You Should Consider Maximizing Reddit for Business
    If you’ve spent … Continue Reading 10 Reasons Why You Should Consider Maximizing Reddit for Business by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Related Stories 5 Tips to Creating a SoLoMo Perspective How to Scale Your Social Media Writing Team What’s it Matter?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Media] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 'Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. Facebook
  • BLUE FOCUS MARKETING  |  TUESDAY, APRIL 10, 2012
    [Media] “The Twitter Hashtag is the New Neon Sign”
    This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. MMchat is sponsored by @TheSocialCMO and was created by Jeff Ashcroft (@JeffAshcroft), Founder, another social media visionary. “The brand lives in connections.” People search using hashtags as well.
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 10, 2011
    [Media] Zoober - Inbound Marketing Methodology to Outflank Your Competition
    Listening in inbound marketing is about applying advanced technology and social media to find out exactly where your potential customers are talking, whether that’s on Facebook, LinkedIn, Youtube or on other platforms - and what they’re talking about. Staying ahead is what business is all about. Listening. Online research.
  • VIDYARD  |  MONDAY, FEBRUARY 2, 2015
    [Media] How McDonald’s Used Social Video to Refresh its Brand
    'I want to start this article off by asking you, reader, a question: How many social media apps, websites, emails, text messages, and searches do you use, receive, or make on a given day? You’re likely still counting, on your fingers and toes. And you’re not alone. When it comes to marketing, you need to be thinking about video.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Media] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    We will also continue to invest in market education, with innovative programs like the recently launched Social Selling University , set up to educate and train sales professionals in how to leverage social media to increase sales effectiveness.  tools by both sellers and buyers. and as a result, win more business.”.
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Media] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Media] 5 Tips to Be a Lean, Agile Inbound Marketer
    You need to find your customers, then attract them to your website with the right blend of content, social media, and SEO. 3) Learn From Your Experiments: Make sure your experiments with new content and social media channels result in documented learning. Lean What? What's Lean Got to Do With Inbound Marketing? right away. WRONG!
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [Media] Where Does Print Advertising Fit Into Today's Marketing Mix.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? How can we help you Make Good Media? in 2009. Safety?
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [Media] Savvy Week in Review - November 13
    Hiring for Social Media: The Ugly Side - by @ambercadabra Amber Nasland shares some social media job descriptions, and many of them have the same thing in common: Companies still don't know why they need or want social media. Happy Friday the 13th! Hope everyone's feeling lucky today. ;) Here are the Savvy picks for this week.
  • BIZNOLOGY  |  MONDAY, JANUARY 5, 2015
    [Media] 5 trade show marketing mistakes
    This does not take into account the multiple contacts and media trade show marketers launch before the show. As mentioned in number 2 above, most trade shows calculate cost per impression of the outbound communications as the primary criteria for media selection. 'The U.S. trade show industry is BIG. Not creating a marketing database.
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