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  • FATHOM  |  TUESDAY, NOVEMBER 20, 2012
    [Media] Technology Companies Use Marketing Automation to Surpass their Competition
    Is your company’s wide variety of online marketing tactics and media outlets making your online marketing objectives difficult to track? Marketing automation is a way to organize your many online marketing efforts. B2B Email Marketing Technology Industry marketing automation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 21, 2015
    [Media] How to promote your content without being spammy
    Related Stories 10 Simple ideas to achieve more content sharing now There is no community on social media Polish up your best content to drive content marketing value. The amount of information on the web is exploding, making it more and more difficult to stand out. But doing this without coming across as spammy is a tricky proposition.
  • OPENTOPIC  |  TUESDAY, OCTOBER 25, 2016
    [Media] Top 10 skills you need for success in digital marketing – The Economic Times
    By Pradeep Chopra, Modified by Opentopic Even if you are not a graduate or have no understanding of technology, you can successfully acquire digital marketing skills as long as you are committed and passionate about digital media. While it is impossible. Brands & Marketers
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Media] Social/Email/Website marketing service. Get the highest ROI
    Opentopic blog >> opentopic.com While many companies/individuals will be able to get you setup and active on social media, email marketing, Google ads, SEO, etc., very few will be able to help you measure and improve your real ROI. What makes us different??? Marketing ROI Cmo marketing roi
  • BIZNOLOGY  |  THURSDAY, AUGUST 8, 2013
    [Media] Are you trying to help your customers? Or fool them?
    You’ve probably heard about this social media stuff on the Interwebz. Internet Marketing Business CNET Customer social media Photo credit: LarsZi. Your customers are talking about you when you screw up. You heard about that, right? Well, it means that you might want to screw up a lot less than you used to. You can opt out.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Media] Savvy Speaks: Google Plus What?
    So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." So what does that mean for your social media marketing strategy? I’m the one who write about hog-tieing Social Media and Goggle+ was one of the reasons for that post. 02: Stephanie. Jamie.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 17, 2013
    [Media] Is Your Own Website Stopping You From Getting Found Online?
    Websites that are linked to from social media sharing sites perform better in search results. Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. Now more than ever, a “legacy” or old website can keep you from getting found online.
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Media] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    If your 2013 marketing budget includes a conference or trade show or two (whether you are attending, exhibiting, or sponsoring) the following social strategies will help you maximize your experience and help you integrate these offline events into your online social media channels. Use the social media "trifecta." Blog it.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 11, 2011
    [Media] B2B Marketers: People Don’t Buy From Computers
    When I talked to Nick (also a CMC) about social media, he reminded me that his success is mainly due to the close relationships he created and maintained over the years. Marketing Miscellany b2b marketing social mediaTweet. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level.
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Media] Great Events This Week
    Technology Leadership Council is hosting its second annual Social Media Summit. Tags: B2B Social Media events innovation There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. David Weinberger (right) kicks it all off as our keynote speaker. Sign up here.
  • SAZBEAN  |  WEDNESDAY, JULY 7, 2010
    [Media] 5 Tips for Reaching Your Audience Online
    While the Internet and social media have made it easier for everyone to have a voice, there are also a lot more voices talking, which can make it difficult to connect with the right people online. Social Media gives you the opportunity to humanize your brand and actually have conversations with your audience. Be as specific as you can.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Media] 10 BtoB Marketers Predictions for 2010
    Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 12, 2009
    [Media] Hey Marketer - When was the last time you talked with a customer??
    Every week my virtual social media team and I are listening to 1000 – 2500 mentions of Avaya plus a bunch of “Conversations” we are tracking (see Forget Audience Segmentation – Segment by Conversation! ) Tags: Sales social media Customer In fact, I talk to customers EVERYDAY, even several times a day. With Twitter!!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 30, 2009
    [Media] Time to Replace your Online News Room with Facebook!
    Many services started to pop up after that to create and host a social media news room for companies. And BINGO you have the same thing just using your existing social media presences and wiring them together and it’s free! Tags: Facebook social media shout out to Andy Sernovitz who runs a blog by that name - [link] ).
  • ACQUIRING MINDS  |  WEDNESDAY, JULY 15, 2009
    [Media] Use Outbound Marketing to target these 5 Buyer Types
    Given the popularity of social media and inbound marketing, when should outbound marketing be used ? The Tuned-out Buyer - not all buyers participate in social media or conduct online searches. Tags: lead generation social media inbound marketing outbound marketing direct mail, email, events, teleprospecting).
  • MARKETING EDGE  |  MONDAY, FEBRUARY 4, 2008
    [Media] MN GOP caucus location search phrase yields Obama google ad - nice
    The numbers of people on social networks might be small compared to the numbers that mainstream media can deliver, but look at the last two presidential elections. As political candidates seek to get every one sympathetic to their ideas out to the polls, social media should be viewed as a lighting fast, cheaper phone bank.
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Media] The ABCs of Compelling Visual Ads [Infographic]
    This means more infographics, more social media images, more video content, and more visually appealing advertisements. This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute. In short: A lot of things.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Media] Dear Facebook. Please let me pay you.
    Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook. There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience.
  • SAZBEAN  |  SATURDAY, JANUARY 4, 2014
    [Media] Top Internet Marketing Strategy Links for the Week of December 30, 2013
    Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Media] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    User-generated content won’t only be relegated to the realm of social media. There will be an enormous, brand-led shift in media ownership. “Soon, many of the top media sites in the world will be brand-owned,” says Doug Kessler ( @ dougkessler ), Creative Director and Co-Founder of B2B agency Velocity. ” 11.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 24, 2013
    [Media] The Complete Guide to Advertising on Reddit
    There are at least two layers of comprehending this quote … Continue Reading The Complete Guide to Advertising on Reddit by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Those are the things that tend to shape people’s opinions.”
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 13, 2014
    [Media] How to Use Three Types of Data to Drive B2B Sales
    Data from diffeent social media outlets, industry trends, economic trends, transactions to videos, text documents, audio file are all outlets where Big Data can be aggregated. Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook.
  • SAZBEAN  |  TUESDAY, MAY 10, 2011
    [Media] Developing a Mobile Strategy
    Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. View more presentations from Jeremiah Owyang. photo by Yutaka Tsutano , on Flickr). Marketing Mobile
  • SAZBEAN  |  THURSDAY, MARCH 24, 2011
    [Media] The Rise of Social Commerce
    It’s no secret that companies are trying to leverage social media to sell things. The trick is in figuring out how to social networks as something more than another promotional channel. Social commerce (online) is still relatively new and companies are still trying to figure things out. News & Notes
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 27, 2011
    [Media] K’s Top Five for the Week – February 27
    Whether you’re looking to bust some myths, integrating social media, wondering about the importance of good design, or trying to figure out what’s going wrong (or right) with your content marketing program, there’s a post to help you out. The Biggest Question When Using B2B Social Media by @ardath421. Tweet. Enjoy! Post on Google Buzz.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 10, 2015
    [Media] Your website is wearing mom jeans and shoulder pads
    When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. The Language of Business is Moving Faster Than You Are.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 5, 2009
    [Media] 13 Top Books for CMOs - Recommended by The CMO Club
    The New Influencers: A Marketer's Guide to the New Social Media. Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Business Stripped Bare: Adventures of a Global Entrepreneur. Leading Change.
  • CONTENT STANDARD  |  SATURDAY, MARCH 5, 2016
    [Media] How to Be the Midas of Mobile Video Marketing
    An often overlooked and particularly powerful tool in the marketer’s arsenal that takes on additional depth on mobile are rich media ads. This format, while similar to other display placements, allows for expanded functionality for user interaction, third-party platform integration, and a wider set of media types supported.
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2015
    [Media] What Content Marketing Will Look Like in 2016: 40+ Predictions
    While some media companies (like The Wall Street Journal and The New York Times) will find their footing with sponsored content/native advertising, a few other enterprise media brands will be decimated by their lack of control over native advertising , which will kill their credibility – a deficit from which they will never fully recover.
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 14, 2011
    [Media] Is Your Business Ready for a Google+ Page?
    After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. social mediaWhen Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing.
  • SAZBEAN  |  THURSDAY, JULY 12, 2012
    [Media] This is What The Perfect Facebook Post Looks Like
    Content Social Media Social NetworksBuilding conversation and engagement on Facebook can be tricky for brands. Salesforce points out tips to increase the chance that your audience will see and interact with your posts… Do any of these tips work for you? This is What The Perfect Facebook Post Looks Like. via: blogs.salesforce.com.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 26, 2010
    [Media] Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011
    Social media marketing. A word of caution here about social media marketing – yes, it is easy and free to set up Twitter, Facebook and LinkedIn accounts but it is not cheap, and neither is it quick to achieve measurable results. I have written several posts about some of the inbound marketing tactics mentioned in the chart.
  • SAZBEAN  |  WEDNESDAY, JUNE 9, 2010
    [Media] Want a Sale? Make the Next Step Obvious
    You’re using social media to network and build relationships. Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). You have traffic coming to your blog or website. Register Now!
  • MARKETING EDGE  |  THURSDAY, APRIL 8, 2010
    [Media] Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture
    Mary Ann O’Brien A Social Media Innovator from the Midwest from Albert Maruggi on Vimeo. O’Brien weaves a marketing and advertising background with social media and mobile marketing to lead this transformation of the communications profession. It must also be noted that O’Brien gives of her time back to the community.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 11, 2010
    [Media] Does Bit.ly convert for B2B Marketing – a case study
    So the idea of using Social Media and tapping into my Social Media team here at Avaya became key. Twitter does not have an Out of Office feature So at a recent Social Media event we got to. Tags: Blogging Communications Events Innovation Interactive Marketing Social Media Strategy Twitter Virtual Events Tweet This!
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 18, 2010
    [Media] Re# (ReHash) - Rehashing old great posts on Twitter
    The real-time nature of Twitter, blogs, and social media in general is fascinating, and much has been written about how this real-time nature changes how we discover and consume information. What have you found with social media and content timeliness? Tags: Social media Content Why am I writing this? What are your thoughts?
  • MARKETING EDGE  |  SUNDAY, DECEMBER 7, 2008
    [Media] Word of Mouth Beats Out Comparison Shopping for Health Care
    Health care is going through some growing pains when it comes to social media. Where does this put social media in healthcare? She highlights how social media is working its way into one of the last holdouts of web 2.0 Time 28:43. When it comes to consumers selecting a provider. Squarely in the middle. Here's how. The web 2.0
  • MARKETING EDGE  |  MONDAY, NOVEMBER 17, 2008
    [Media] Does Transparency Mean An Open Kimono?
    A misnomer of social media is how some interpret the definition of transparency of information. Havens thoroughly explore this topic in their new book Tactical Transparency: how leaders can leverage social media to maximize value and build their brand. Social media allows for deeper discussions about a wide range of topics.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 12, 2015
    [Media] 3 Ways To Overcome One Of The Biggest Marketing Challenges
    Says Erik Huberman, CEO and Founder of outsource CMO company Hawke Media. Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. As such, you’re facing one big problem regarding your marketing strategy: to outsource, or not to outsource. Crowdsource Your Marketing Tactics.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Media] InsideView More Than Doubles Revenue in Record-Breaking Year
    facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0In March 2010, InsideView also closed a Series B Round of funding for $11.5
  • DIRECT RESPONSE COACH  |  TUESDAY, DECEMBER 3, 2013
    [Media] How do you qualify an inbound lead?
    So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The best part is that over time that same [.]
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Media] Bombora Feeds B2B Data to Everyone
    We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data. So last November is spun off the data piece as Madison Logic Data,, keeping Madison Logic as the media business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 18, 2010
    [Media] Encouraging social web in the workplace may have side benefits
    It provided some evidence that allowing at least some social media employee freedom is good for the workplace. We all know by now that most organizations limit or frown upon the use of social media in the workplace. But this article states that reasonable employee use of social media has actually been shown to benefit companies.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Media] Top Blogging Statistics: 45 Reasons to Blog
    Tweet (Source: Dream Systems Media ). small businesses use social media to promote their businesses. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers. Tweet (Source: TMG Custom Media ). Tweet (Source: Hanley-Wood Business Media ). Blogging.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 5, 2014
    [Media] B2B Marketers: If You Fail to Plan, You Are Planning to Fail
    There are umpteen social media platforms to set up and activate. So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Analyze your customers, markets and competition.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Media] Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]
    While some businesses are social media powerhouses, driving thousands of visits through Facebook, Twitter, and more, other businesses are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and posts. We all know that sources of website traffic can vary greatly from business to business.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Media] 18 Ways to Promote Your White Paper for Lead Generation
    Social Media. Of course promote it via social media. Besides promoting your white paper via social media, you need to allow others to share it as well. Once you’ve set up this functionality, readers only need to click on the button to share it on their social media profiles. Now what? How do you promote it? Newsletter.
  • VIEWPOINT  |  THURSDAY, APRIL 4, 2013
    [Media] Good Reads for B2B Sales - Cold Calling Revisited
    The Force Multiplier Effect of Social Media for Professional Sellers. SPI''s Solution Selling blog encourages sales pros to embrace social media and take advantage of its multiplier effect. Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Media] Ad Retargeting: It’s About Context, Relevance & Value
    These are some of the questions addressed in a new survey report issued by ad tech company InSkin Media and media planning and buying agency RAPP media. As Paul Phillips, RAPP’s Head of Media Strategy notes, “It’s not just about how many times the ad is seen, it’s when it’s seen. But how does ad retargeting work?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Media] Adam Metz Answers Your Questions: Reaching the Social Customer
    First up, social media thought leader and best-selling author of The Social Customer , Adam Metz weighs in. Q: Is social media a big threat to the current online retailers? Q: Would you say that social media is better used to reach new consumers or maintain existing relationships with consumers? It’s really pretty simple.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Media] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    They’re also shifting where they’re reading content, choosing social media platforms over of more traditional blog and long-form outlets: It’s important to note that these survey results don’t mean that content creators should abandon mediums such as blogging or podcasting, as these content outlets will continue to provide value over time.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Media] The Big List of Inside Sales Messaging Statistics
    On top of that, social media messaging is a whole new arena sales professionals must tap into. Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Sales managers, how often are you evaluating your inside sales team’s messaging techniques? Want that toolkit? You can download it here. ).
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [Media] 29 Ways to Use Your Personas
    Guide media buyers and demand generation teams towards only the most preferred channels for each audience segment. Equip media relations teams with persona insights to help them understand which media outlets and targets are relied on by your key audiences. You Built Personas, Now What? Surprisingly, only 8.2% B2BZone b2c Blog
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 17, 2014
    [Media] Looking For Talent? Why Not Use YouTube?
    Related Stories The Importance Of Storytelling In Social Recruitment The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Use Social Media to Recruit Your Next Intern. Looking for new talent for your firm? Consider using YouTube in your recruitment strategy. Looking For Talent? Why Not Use YouTube?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2016
    [Media] Today’s online influencers are wicked tough
    In 2016, they’re ready with a media kit, a menu of prices and services, and a PayPal -ready email address! I still recommend developing “steal me,” easy-to-use and deploy onto a blog Social Media News Releases (SMNRs) in order to both make each engagement as frictionless as possible. Landmine? Solid ground?
  • EMEDIA  |  TUESDAY, OCTOBER 6, 2015
    [Media] 5 Easy Ways to Find Shareable Content for Twitter
    As a social media manager, I know that one of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content. One of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content: how much content do I need to share? How much is too much?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Media] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
    For instance, if the prospect is coming to your site or social media properties indirectly, then the content probably needs to be more educational – not merely educating about your specific product but the industry as a whole. You know this. But do you know what to do with this knowledge. Taleo CMO, Heidi Melin, at Dreamforce 2011.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Media] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising However, any preconceived opinions on this medium needs [.].
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 5, 2016
    [Media] The Most Common Demand Generation Mistakes That Sabotage Your Success
    At the same time, you may carry a negative bias towards social media and believe that there’s no way to generate demand through that medium. (If If you read our Definitive Guide to Social Media Marketing , you’ll learn why this is simply not true.). Author: Joe Paone Sabotage is an interesting word. Pre-Existing Biases.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 2, 2015
    [Media] This is the week that was: Behaviours they are a changin’
    Article that reminds us that the world has changed of the week: As if traditional media needed more bad news: November 2014 polling by Edelman found that online search engines had surpassed traditional media to become the most-trusted media source globally. That was January. It absolutely flew by and here we are in February.
  • B2BBLOGGERS  |  FRIDAY, AUGUST 27, 2010
    [Media] B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
    Creating a learning culture Tying marketing metrics and measurements to business results Establishing metrics in new areas such as social media Q2. Social Media and B2B. In general, social media is hard to measure. Most important measurement of social media for B2B marketers is conversion rate of visitors drawn to site.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Media] What you need to know about emerging content forms
    Learn how the Harrisburg Patriot-News and its Penn Live site is the leading the way with a social-media-first news strategy. Pew research on teens and social media. Our podcast is also broug ht to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Can it scale?
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Media] Online Ad Spend: Still Rising, Trending Mobile & Social
    Social media represents another huge growth area for online advertising, with social ad revenue topping $2.9 The BI report predicts social media advertising, which is up 40% this year and is projected to top $8.5 They just keep going up and up. billion for the first six months of 2014, an increase of 15.1% Going Mobile. Getting Social.
  • SAZBEAN  |  TUESDAY, MARCH 13, 2012
    [Media] 10 Commandments for Effective Online Social Networking
    One of the first lessons you will learn very quickly when engaging in social media is that traditional forms of marketing don’t work as well. ” That’s a dead giveaway that the offender is new to social media and has yet to understand that it’s a “pull” medium, not “push.” ” 2.
  • MARKETING EDGE  |  SUNDAY, MAY 9, 2010
    [Media] 8 Ways Marketing Has Transformed – Have You?
    Those functions included journalism, grassroots campaigns, Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media I’ve been in communications for 25 years spanning all types of the functions associated with organizations “getting their message out”. Quick and to the point.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Media] 7 Step Guide To Creating Perfect Content
    Have you then been amazed at the number of social media shares you continue to see of that same thing post? For instance, Jay Baer ( @jaybaer ) is widely quoted as saying “Content is fire, social media is gasoline.” ” What Jay might add is top social media influencers are jet fuel. I know I have. Your Turn.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 6, 2016
    [Media] 5 Predictions for Influencer Marketing in 2016
    The average earned media value (EMV) from US influencer marketing programs was 1.4 31% of high-growth firms now have a formal employee advocacy program in place, according to a recent report conducted by Hinge and Social Media Today. The reason for this is that influencer marketing campaigns generate impressive results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 4, 2011
    [Media] The 10 Best Corporate Blogs in the World
    I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University. They are leading the way in social media marketing but the unexpected aspect of their blog is that it only tangentially has anything to do with coffee. And many of these blogs are U.S.-based Think again.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 28, 2014
    [Media] Content Marketing: 4 stages to mapping your content strategy
    In it, you’ll also learn: How content has and will always impact media. Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. The role content has in influencing decisions. You may also like.
  • MARKETING EDGE  |  THURSDAY, JANUARY 3, 2008
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • SYNECORE  |  TUESDAY, MARCH 26, 2013
    [Media] 5 Digital Marketing Insights from a New Gartner Study
    As consumers continue to embrace the Internet, social, and mobile, companies are scrambling to beef up their online presence, spending on external marketing services such as search, web design, content creation and management, social media, and mobile marketing. The companies in the Gartner survey spent, on average, 10.4% on digital.
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Media] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic) (Socialnomics). News & Notes
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Media] KCNN: Principles Module
    Weve interviewed citizen media publishers and thought leaders in an effort to flesh out the core values and tenets of quality journalism at the grassroots level. We show how to present a story or argument fairly, where to turn for diverse viewpoints, and how media bloggers think about the topic. Citizen media interviews. J-Lab.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 27, 2012
    [Media] Our Newest Confirmed Guest on Marketing Made Simple TV
    Forbes called him “One of the top influencers in social media.” ” He’s been called “an unstoppable force of nature” and “the best corporate social media lead on the planet.” He is Scott Monty, global head of social media for the Ford Motor Company. Scott Monty, Ford.
  • READYPULSE  |  TUESDAY, OCTOBER 21, 2014
    [Media] 9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns
    Total campaign-related activity on social media. Total pieces of content posted on social media by your ambassadors. Blog Brand Advocacy Featured Social Influencers Social Media Marketing word of mouth marketing brand advocacy brand ambassador brand ambassador program Instagram Social Media social media marketing
  • SALES ENGINE  |  THURSDAY, JANUARY 28, 2016
    [Media] Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World
    Kevin Anderson at the Media Briefing refers to this overload as Peak Content. Even though this article talks mostly about media companies, the same can be applied to B2B content marketers : We’re simply putting out too much content for our prospects to consume—and the more we produce, the less engagement we actually have.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Media] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. SEO is social media. Bob Leonard transcribes his interview with video SEO expert Daniel Loeschen of LT Creative Media on how to search-optimize video content. But change is.” by Forbes.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Media] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    This is consistent with our findings that show technology companies focusing their efforts relatively equally across numerous channels, from paid media to outbound calling. Consumer Goods And Services Invest Heavily In Paid Media. How The Marketing Channel Data Is Generated. For consumer goods and services, i.e Conclusion.
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Media] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    At Tomorrow People, we adhere to the inbound marketing ethos to generate high quality leads; combining content marketing , SEO, social media and web analytics to create an environment that attracts targeted traffic. Social media. Social media is also a wonderful way to spread the word. You didn't read that wrong. Read on!
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Media] The 10 Best Marketing Infographics of 2012 (So Far)
    4) How Social Media Links Help Email Marketing From GetResponse. 9) 2012 Social Media Marketing Report From World View Editing. Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask? Ha, just kidding. But those are all so 2011.
  • BEYOND  |  MONDAY, AUGUST 19, 2013
    [Media] The Key To Social Selling: Be Nice
    Some of the nicest business people on social media also happen to be some of the most successful. I always thought this was pure coincidence but a recent post by Eric Tung suggests that it is more than that
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Media] 12 Essential LinkedIn Groups for B2B Marketers
    With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Social Media Marketing – 608,345 members.
  • NUSPARK  |  SATURDAY, MAY 22, 2010
    [Media] You’re doing your Marketing Wrong if….
    I run into countless marketers who are trying to figure out their best mix of media and emarketing tactics. Tags: Advertising Marketing Strategy Search Marketing Social Media Many are not optimized for success. Tactics have to work together and form an integrated strategy. Let’s take a look at some of what you [.].
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Media] 5 Storytelling Lessons From Game of Thrones
    Game of Thrones ‘ social media channels are some of the most robust in television, and it’s not a coincidence that the content is so engaging to rally such enormous numbers. Game of Thrones ‘ total social media audience on the major platforms is 17.1 Did you watch the Season 5 opener? million respectively. Facebook.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Media] How to Turn a White Paper into a Content Marketing Machine
    Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT today. We love to read your comments and appreciate those who share our blog posts on social media. Ask YOUR questions during the show. What do you think?
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 15, 2012
    [Media] The Future of Content Marketing – 6 Differences Between Good and Great [Part 2]
    In part one of this series – The History of Content Marketing – we covered how the barriers to entry for brands becoming media companies have fallen, and now the differences are all but gone. Opening Up New Content/Media Markets. Social Media Examiner. But don’t start the party just yet. The Chief Storyteller.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Media] 56 Reasons Why Content Marketing Works
    By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. 16% of companies employ a full-time social media specialist and 11% are paying a dedicated email marketer. Coull ).
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Media] What Is Content Marketing? It’s Starts With Culture!
    What is the relationship between content marketing and social media? Social media is a channel of communication, like the radio and television. The difference is that everyday people, like us, have the power to publish through social media. In a sense, social media allows us all to be content marketers. Learn. Optimize.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Media] Google needs its own social network
    If you are one of those search people descrying social media's impact, you need to check out my latest post on Search Engine Guide, " Google needs its own social network.". Organic Search Social Media Marketing Facebook Google MySpace Search engine optimization Searching Social media Social network TwitterImage via CrunchBase.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, APRIL 3, 2013
    [Media] How Barack Obama Became Content Marketer-In-Chief of the USA
    Well, Barack Obama and his team have put content marketing at the center of their media strategy. caption id="attachment_3428" align="alignnone" width="517"] Bo Helping President with his Content Marketing[/caption] They have effectively dis-intermediated the media. Still skeptical of the merits of content marketing?
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Media] Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More
    In fact, Social Media Examiner found that 55% of social media marketers use Facebook as their primary platform, and eMarketer learned that nearly 68% of all social media ad spending is on Facebook Ads. Jason Myers , Social Media Manager at The Content Factory : Try composing, or at least previewing, your Ad on a mobile device.
  • B2B MEMES  |  FRIDAY, AUGUST 10, 2012
    [Media] Lewis DVorkin: Content Marketing or Advertorial?
    As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Content Marketing content Ethics Forbes Lewis DVorkin new-media survival guide publishing modelsTrue enough. What do you think?
  • B2B MEMES  |  TUESDAY, SEPTEMBER 18, 2012
    [Media] Infographics: Not Dead Yet
    I don’t know anything about OnlineClasses.org , but I do like their flowchart for young jobseekers about what to post or not on their social media accounts. Design Social Media blogging careers design infographicsOf late, I’ve been rather down on this graphic approach to conveying complex information.
  • THE POINT  |  TUESDAY, DECEMBER 14, 2010
    [Media] Quick Tips for Lead Generation Success (Podcast)
    Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. B2B Marketing Demand Generation Social Media lead generation b2b demand generation b2b lead generation Steve Farnsworth
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Media] Is it Time for an Extreme Web Makeover?
    Business professionals are spending more time on social media sites than vendor and editorial sites (Source: ITToolbox). It’s natural to have these feelings and think to ourselves where is the ROI when it comes to the web and social media. A web and social media planning workshop for employees (For Canadian companies).
  • THE POINT  |  THURSDAY, AUGUST 19, 2010
    [Media] Banner Ads I Like: Adobe
    Adobe has a clean, elegant brand that works effortlessly across all media, but these ads take it a step further. Tags: B2B Marketing Banner Ads Interactive Design Online Advertising Online media Adobe banner ads banner design interactive design online advertising Take these ads by Adobe. but here it works. Concise and compelling copy.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 9, 2008
    [Media] Is your Company Being Blogged About?
    This week and last week's posts should give you the kick in the but you need to ensure that your company has a voice in the social media world and if you've already delved into this that you listen very closely and refine your approach. B2B B2C social media blogging Web 2.0.The tools is called www.trendpedia.com. What are the trends?
  • BIZNOLOGY  |  THURSDAY, MARCH 8, 2012
    [Media] Do tricky marketing claims really help you as a marketer?
    I say no, and social media is the main reason why. But now that I have used social media to puncture the claim, it might not spur you to the same action. Because with social media, you can no longer fool one customer at a time. Image via Wikipedia. “Drivers who switched to us saved an average of $538.”
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2011
    [Media] Weekly Wrap Up - September 23rd
    Check this post from Jon Buscall of Jontus Media for some great tips on how to turn things around with the strategic use of an email newsletter. Social Media Longevity: Twitter or Facebook? Three Reasons Social Media Marketing Favors Small Businesses by @markwschaefer. For those of you in the norther hemisphere, welcome to fall.
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