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  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Media] 21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]
    From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master. But the great thing about inbound marketing is that it pays off over time. Share with us in the comments.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Media] Our Favourite Posts, Week of August 8th
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Some quick handy stats about social media and lead generation. The Impact of Social Media on Goverance.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 27, 2013
    [Media] Presenting: The Best of Marketing Made Simple TV | “Secrets of the Great Communicators” featuring @NancyDuarte
    Marketing Made Simple TV premieres a new show every Thursday at noon ET/9am PT at this site and all our syndication sites, like YouTube, Vimeo, Social Media Today, Social Media Club, Business2Community, CustomerThink and sometimes CMO.com. Please note: there is a video issue near the end of the show. Sorry.). Nancy Duarte.
  • B2BBLOGGERS  |  MONDAY, APRIL 26, 2010
    [Media] Upcoming Event: How To Build A Demand Generation Machine With.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 13, 2016
    [Media] Marketing to Generation X [Infographic]
    Sarah Corley is a marketing specialist at the WSOL agency where she works with clients to deliver stellar results via social media strategy. Professionally trained in singing and dancing, Sarah also enjoys creating mixed media art, cooking, and collecting Pantone Universe accessories. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Media] What LinkedIn’s Acquisition of Bizo Means For Marketing
    But with our open ecosystem of media and ad partners in the Oracle Data Management Platform , marketers can also leverage hundreds more display, search and other paid media partners to reach their audiences in compelling ways. by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” Marketing Efficiency
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 10, 2015
    [Media] The Adult’s Guide to Snapchat
    Secretly I was cussing under my breath, because here I am the “social media one” and I have no idea how to reply to a snap. Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. By Brooke Ballard, {grow} Contributing Columnist. What?!
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 18, 2012
    [Media] Integrated Marketing and a Chat with Gini Dietrich
    Direct to the customer is usually things such as direct marketing, email marketing and (in some cases) social media. The groundswell is social media, brand ambassadors, and word-of-mouth. Social media. Media relations. Social media. Trickle-up media relations. B: This chat has been very useful. Mobile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 3, 2015
    [Media] Do I need two Twitter accounts?
    By trying to force-fit old “broadcast” media thinking into this new platform they are sub-optimizing Twitter at best and hurting their brand at worst. If your job is to be your official company Twitterer, you probably have marching orders to follow a role or social media policy that has you tweeting behind a logo. No, of course not.
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2016
    [Media] How to Engage Readers AND Grow Your Reader Base
    My point is whatever the size of your biz, you want to grow your reader base, increase hits on your site, and stimulate comments, on your blog, social media, and LinkedIn. ocial Media. Congratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments! Ways to CAST Your Net.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Media] How to Painlessly Transition Your Company to Inbound Marketing
    Connect Your Commercials with a Social Media Campaign. If you work for an organization that uses commercials to advertise their business, ask if you can get social media in on the action just a little bit. anything that can help unify the messaging from your commercial and the content you're publishing to social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 1, 2012
    [Media] Mergers that should have never happened. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is  a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Tweet. Related Stories Twitter for president. A {growtoon}. Blank slate. A {growtoon}.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 13, 2012
    [Media] Welcome to Lauren Carlson from Software Advice
    She joined Software Advice in 2010, where she heads up the CRM technology blog, focusing on topics related to CRM software, with particular interest in social media and the changing virtual landscape of how we communicate. I'd like to welcome Lauren Carlson from www.softwareadvice.com who will be contributor to our blog.
  • STORIES THAT SELL  |  TUESDAY, FEBRUARY 9, 2016
    [Media] The Small Marketer’s First Steps to a Customer Advocacy Effort
    The new program didn’t disappoint: My client grew named customer case studies by 50%, customer participation in speaking engagements to 164% of goal, and customer participation in media interviews by 650%. Social media and web traffic stats make it easier to measure the impressions that advocacy content generated. Impressive.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, APRIL 7, 2011
    [Media] Need a quick news fix in a speciality area?
    If you haven’t taken a look recently at Eqentia’s portal  with its 12 channels for business, 17 for technology, 4 for social media and many more, it’s worth a browse.  Eqentia Filed under: Content curation , Content marketing Tagged: Content marketing , Eqentia , Social media. Let me know what you think.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 30, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Media] CMOs: Watch Out For These 6 Things in 2014
    Ephemeral Media. “Ephemeral media represents a bigger shift that’s gaining traction, which has something to do with our attention spans combined with content that finds us as opposed to our actively searching for the content… [it''s] shorter, faster, more niche and, in some cases, temporary.” ” 2. ” 3.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Media] 5 Key Takeaways From Content Marketing World 2012
    This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world. Content marketing experts such as Ann Handley, Michael Brenner, and CC Chapman were in attendance along with social media experts like Jason Falls, Jay Baer and Amy Porterfield to name a few.
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Media] 3 Performance Management Techniques for Digital Marketers
    This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). The deductive approach uses data to arrive at specific conclusions gleaned from broad generalizations: “Typically, audience segment X seems to like W-type content over all media.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Media] Great work with Find New Customers client Mintigo yesterday
    Please share it on social media. We love comments and those who share on social media too. Happy clients are the key to a growing business. Yesterday, I was working with their content marketing expert, Sophia Wong.  I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.”
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] How to Do Competitive Analysis in a Crowded Industry
    gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. Chances are that the top search performers are getting most of the market share.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 29, 2012
    [Media] How Sales Leaders Find Growth – Jon Vander Ark of McKinsey and Company
    We love comments and those who share on social media. With the steady flow of news about how bad the global economy, I love to share a video like this – how sales leaders find growth. This video compliments my review of the book Sales Growth: Five Strategies from the World’s Sales Leaders. What do you think?
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Media] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    As consumers change the way they research and shop for products and services, so must we -- eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising, and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO , social media , and content creation.
  • REPUTATION TO REVENUE  |  FRIDAY, JULY 10, 2009
    [Media] Bad service blowback - United Breaks Guitars
    Lots of companies are still nervous about participating in social media; they fear negative comments, among other things. And the main lesson here is not actually about social media, it's about customer service. Tags: Reputation Social Media customerservice davecarroll reputation socialmedia united youtube
  • JUNTA 42  |  SATURDAY, APRIL 11, 2015
    [Media] This Week in Content Marketing: Like It or Not, Advertising Is Booming
    We also ponder if all social media is really just advertising and how publishers can benefit from revenue stacks. Marketing is not about content (4:03): Bryan Del Monte, founder of Clickafy Media Group, offers his definition of content marketing in this AdWeek opinion column. This week’s show. Content marketing in the news.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 15, 2015
    [Media] CrapChat, tight white pants and a few things to watch in 2016
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. The Star Wars editon of Google pants.
  • SAZBEAN  |  WEDNESDAY, MARCH 7, 2012
    [Media] Blinded by Facebook
    When big business leaders think about social media they tend to focus on three things: innovative technologies, marketing applications, and IPOs — the three factors that make Facebook and Twitter so hot. These “stakeholder media” aren’t always Facebook or Twitter. With my colleagues Luk N. News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 24, 2015
    [Media] How to know when it’s time to call it quits
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. always had some gig going. That’s right.
  • BIZNOLOGY  |  TUESDAY, AUGUST 20, 2013
    [Media] How to recover from the ravages of Google Penguin and Panda
    Everyone was making stupid mistakes, including mainstream media, newspapers, major aggregators, and everyone else. Digital PR and social media marketing may well be the new SEO. Real organic content pickup — earned media — is real. People are freaking out about the new Google Search. How it moves through cyberspace.
  • VOLACCI  |  WEDNESDAY, NOVEMBER 13, 2013
    [Media] If Your Online Presence was an Employee, What Would You Put in its Job Description?
    Numerous different approaches are available, from website creation through social media or email marketing and into the multitude of possible calls to action, including direct sales, marketing, lead generation, client communication, or any number of possibilities. . Small Business Administration) to digital marketing principles. 
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 26, 2013
    [Media] Wisdom on the Future of Advertising
    Some of his conclusions are obvious (Social Media Marketing Will Cease To Exist) but others require a leap of faith (Legal & Privacy Issues, As We Debate Them Today, Will Go Away). Max Kalehoff is one smart cookie, and this post about the future of advertising hits the nail on the head. advertising marketing Privacy
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Media] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    This year look for one on Marketing Analytics and an update on social media lead generation. Paid Media. Social Media. Social media is social networking. have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Content Marketing. Get to it! . Search Marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Media] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Media] The Ultimate Checklist for Integrated Marketing
    Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Social Media. It's all about social media. Be sure you're adding social media sharing buttons (e.g. Email and Blogging/Social Media/PPC.
  • FATHOM  |  TUESDAY, JUNE 14, 2011
    [Media] Innovative SEO Firm Uses Intranet Connections for Company Culture
    Media CoverageRead News Release. Be Sociable, Share! Tweet.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Media] MarketingSherpa Interviews Kurt Krejny About B2B Local Search Marketing
    Media CoverageRead Article. Be Sociable, Share! Tweet.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 5, 2011
    [Media] Do Celebrities “Get” Twitter?
    The point, if you ask most social media experts, is to use Twitter as a way of keeping in touch with your fans, establishing engagement and loyalty. Social Media Billy Crystal Charlie Sheen Christina Aguilera Freakonomics Gilbert Gottfried James Franco Kai Ryssdal Norm MacDonald NPR podcast Ricky Gervais TwitterNeed proof? Share email.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Media] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. Start by looking at the questions and comments your customer service, sales and social media teams field online, via phone or in person. But too often, the “SEO problem” isn’t SEO at all. It’s content. The result?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 27, 2011
    [Media] Bytes from the PR Sphere: Distilling the Social Components of Public Relations
    Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, although media social doesn’t trip off the tongue (or keyboard) nearly as easily. But this column focuses on PR and social media. Not own.
  • SAZBEAN  |  SATURDAY, JANUARY 12, 2013
    [Media] Top Internet strategy, marketing and technology links for the week of January 12, 2013
    Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing?  (SEO hosting) Three Things You Can Cut from Your Social Marketing Plan  (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers  (Social Fresh) The ROI of Events: What You Should be Measuring  (Marketo) Dear Bloggers, I Apologise. News & Notes
  • SAZBEAN  |  SUNDAY, OCTOBER 7, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of October 7, 2012
    Here are the top Internet strategy, marketing and technology links for the week of October 8, 2012… Why You Need to Market Your Marketing  (Convince & Convert) Read Impact Equation to Help You Harness Your Social Media Message  (Small Biz Trends) Why Social Media Makes Customer Service Better  (Mashable!) News & Notes
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Social Media Companies: A Cheat Sheet  (Mashable!). How to approach social media for marketing versus support  (eConsultancy). How to Cultivate a Company-Wide Social Media Culture  (HubSpot). Making the Most of Social Media Analytics  (ReadWriteWeb). Easy Ways to Grow Earned Media  (Mashable!). News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Media] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Social Media: Spotting the fakes (Jim’s Marketing Blog). 21 Captivating Social Media Stats: How People Interact With Brands  (HubSpot). Six Social Media Trends for 2012  (Logic + Emotion). Using Social Media: How Not to Burn Bridges in Your Social Media Campaigns (GrowMap). GigaOM). Forrester Blogs).
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 23, 2010
    [Media] 5 Tips For B2B Public Relations Professionals
    Today’s connected B2B public relations pro understands the intersection between digital PR, search engine optimization and B2B social media. Adding popular keyword phrases that target influencers such as journalists searching for to your headlines and content will help pull in publicity and increase traffic to your media. Media kits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 12, 2014
    [Media] On the web, there are no neutral corners
    When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. Of course this is not a “blogger problem.” ” It is a human problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Media] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 2, 2015
    [Media] Three reasons why the future of public relations is red hot
    This’s not far from pitching press releases to media outlets, is it? Related Stories The state of the nation on SEO, content strategy and earned media SEO and Content: Can SEO drive “viral?” This''s not far from pitching press releases to media outlets, is it? Maybe everything. How do we build those backlinks?
  • BRANDPOINT  |  THURSDAY, MAY 5, 2016
    [Media] Mat Release Relevancy
    Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. In today’s complex marketing landscape, though, earned media can be harder and harder to achieve. Competition for media coverage is fierce. What PR Pros Need to Know About Content Services. Fast turnaround. Expert writers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 21, 2016
    [Media] Make Your Advertising More Accountable with a Data Management Platform
    It’s easy to accomplish marketing tasks like sending an email, running an ad, or posting something to a social media channel, but is that action accountable to the business? Marketers will become more involved in the targeting, planning, and optimizing of media. Does it ultimately drive revenue? Sounds simple. And obvious.
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Media] Welcome to Blogging for Business Week!
    Business Blogging Content Marketing Social Media Marketing blogging for business blogging guides It’s blogging for business week on Webbiquity. Forbes ). • 37% of marketers say blogs are the most valuable content type for marketing. NewsCred ). • 17% of marketers plan to increase blogging efforts this year. Forbes ). Social Fresh ).
  • SALESFUSION  |  FRIDAY, MARCH 7, 2014
    [Media] Content Marketing Basics
    Best Practices Nurture Marketing Social Media [one_half valign="middle"] Partner Portal. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. Batman had Robin… You have SalesFUSION.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Media] Need More B2B Sales Leads? Ignore This Research
    But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. It can include images, infographics, rich media, and online video in addition to text. They can also promote content downloads—reports, white papers, e-books and guides.
  • SAZBEAN  |  SATURDAY, AUGUST 10, 2013
    [Media] Top Internet marketing strategy links for the week of Aug 10, 2013
    News & Notes Business internet marketing Marketing and Advertising search engine optimization Social Media Top Rank Blog) Website Launch Checklist: 25 Things to Test Before Your Site Goes Live (Search Engine Watch) The post Top Internet marketing strategy links for the week of Aug 10, 2013 appeared first on Sazbean.
  • SAZBEAN  |  TUESDAY, DECEMBER 14, 2010
    [Media] The Importance of Blog Images to Social Sharing
    Content Social Media Social NetworksAdding images to your posts makes your blog visually appealing, but it also is important for the social sharing of your content on networks like Facebook. Posts with images are much more likely to stand out in the news feed where people are likely to read your content. image by Duncan Harris ).
  • B2B MEMES  |  FRIDAY, SEPTEMBER 24, 2010
    [Media] Will the Web Have A Past?
    This heartfelt appreciation for the durability of print on paper is ironic in the context of the history of media formats. Not only does this offer a grand scheme to think about media, it also suggested (for Innis at least) that modernity, for good or ill, had tipped the balance toward the ephemeral-but-portable.”. You are correct.
  • B2B MEMES  |  THURSDAY, JULY 1, 2010
    [Media] Content’s Evil Twin: Advertorial
    Tags: Content Marketing Ethics The Future of Print advertorial old-media transparency trust
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, APRIL 21, 2010
    [Media] Event Marketing and the Information Concierge Concept
    Tags: Social media Discovery Event Marketing
  • MARKETING EDGE  |  SATURDAY, MAY 2, 2009
    [Media] ROI of Anything - Good Discipline, Bad Crutch
    Tags: marketing social media innovation measurement ROI
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Media] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Use Social Media Strategically. Some marketers mistakenly believe that social media marketing is irrelevant for their target audiences. The truth is, your buyers are on social media more than you think: when they wake up, during lunch, when they’re in line, when they get home—the list goes on and on. More than you might think.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 27, 2009
    [Media] Ten blog posts that mattered
    I don’t look back too often but I thought this would be a good time to reflect on a few 2009{grow} posts that seemed to make a difference. 1)   The Social Media Country Club. The work of the community in this post set the framework for an article on best practices for ghost-blogging. 3)   Five social media myths that MUST STOP NOW!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 12, 2009
    [Media] Twitter for business: Four breakthrough insights
    I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com , where he oversees brand strategy, online marketing, public relations, social media, direct marketing and events. You can read more about our approach in our Business.com social media case study.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Media] Perspective on the B2B Demand Generation Benchmark Survey Report
    In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel. Lowest Cost Per Lead Channels.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Media] 5 Key Ingredients of a Positive & Profitable Partner Experience
    Key Ingredient #2: Syndicated Content & Social Media. Serving up web content and social media takes time, talent, and resources that many partners just don’t have on hand. It’s never been more important to examine and improve partner relationships. Here’s a taste: Key Ingredient #1: Lead Distribution Management.
  • BIZNOLOGY  |  TUESDAY, JUNE 8, 2010
    [Media] Why you think you have nothing to say
    Tags: Social Media Marketing businessandeconomy promotion sitepromotion youtube
  • EARNEST ABOUT B2B  |  TUESDAY, AUGUST 30, 2011
    [Media] This is the week that was: When Apple lost its core
    Autonomy’s ‘meaning based computer technology’ has huge potential in an age where we’re awash with unstructured data (the likes of emails, social media posts, video, etc). Social media tip of the week. Social media hilarity of the Week. ‘Seismic Shift in Silicon Valley’ of the Week. Enjoy.
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Media] 2013: The Year of Integrated Digital Marketing
    As more people access the Internet via mobile, a company’s online assets (website, social media and online content) will need to play well on mobile devices of all shapes and sizes. The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. The Maturation of Mobile.
  • JUNTA 42  |  SATURDAY, JANUARY 23, 2016
    [Media] This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)
    Finally, we ponder how the role of chief content officer is evolving in media companies, and debate whether or not brands ought to treat it as a C-level position. Even though this article is very media-centric, Robert and I agree it’s a must-read for brand marketers. We wrap up the show with a #ThisOldMarketing example from Karo Syrup.
  • KAON  |  TUESDAY, SEPTEMBER 15, 2015
    [Media] Hubspot Inbound Conference Recap 1 of 9
    Intersection of Content and Social Media, presented by Sonia Simone from Copyblogger. This session focused on how your social media posting should be about content promotion and how vital it is to always optimize your content for social sharing. Use your social platforms as listening platforms. ”-Sonia Simone.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Media] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Today, I teach at Rutgers University, blog at {grow} , specialize in corporate social media workshops , consult, speak at conferences, and I’ve written three marketing books, including Return On Influence. consider myself a marketing strategist but I’m best known for my work in social media marketing. Time to mix it up!
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Media] 5 Ways to Prospect for New Business on LinkedIn
    While many social media marketers concentrate on Twitter and Facebook , a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. Image by wordjunky via Flickr. Your network is built into your LinkedIn connectivity.
  • SAZBEAN  |  MONDAY, NOVEMBER 28, 2011
    [Media] Sazcast Episode 34 – Mobile Websites with Dave Peckens
    Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Half of adult cell phone owners have apps on their phones (Pew Internet).
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 9, 2012
    [Media] Top Challenges in B2B Content Marketing
    Think of using different types of media. This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%).
  • OPENTOPIC  |  TUESDAY, MARCH 15, 2016
    [Media] 5 mobile marketing strategies for modern brands
    Even amidst the increasing number of offerings, the democratization of media has made it easier for consumers to find exactly what they. Opentopic blog >> mentormate.com It doesn’t matter who you are or who you serve. Users have more commerce, finance and personal wellness options than ever before.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 13, 2010
    [Media] How Your Business Can Twitter Better with Hootsuite
    Ann is also currently Director of Media for BlueGlass. Any business who has a social media policy and uses Twitter or Facebook extensively to reach out to customers now can fully manage their social activities through this site. Now your Hootsuite team can perform their social media duties anywhere. Create Twitter Lists.
  • MARKETING EDGE  |  SATURDAY, MARCH 27, 2010
    [Media] Three, no Four Ways to Drive Blog Traffic
    Time 13:18. 1) Name drop popular practitioners of business communications and social media, like Shel Holtz , Scott Monty , Geno Church and Maggie Fox , among others. Time 13:18 1) Name drop popular practitioners of business communications and social media, like Shel Holtz, Scott Monty, Geno Church and Maggie Fox, among others.
  • MARKETING EDGE  |  SUNDAY, MARCH 29, 2009
    [Media] PR Dilemma Should Smarties Respond? - I Say Yes
    This issue has gone beyond “YouTube&# and into mainstream media with all the hysteria that brings. The days of the one channel, one media outlet statement are over in PR. It takes a lot longer and lot more luck to “Duck&# a news cycle if the issue is on social media. This is a tough position.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Media] Using reddit for Hiring Talented Employees
    This was just 1 way that the Obama campaign reached out on social media. She blogs to show brands how to use social media in their recruitment. You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. Yes, […].
  • HUBSPOT  |  MONDAY, FEBRUARY 29, 2016
    [Media] How Internet Behavior is Changing Around the World [Infographic]
    What are some notable global social media trends? Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers. Check it out.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Media] Web Presence Optimization, Reloaded
    Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Why is web presence optimization important?
  • B2B MARKETING INSIDER  |  FRIDAY, APRIL 15, 2016
    [Media] Why Salmon + Broccoli = The Secret Sauce To Growth
    And you’ve figured out that you need to do more than promoting your latest blog a few times on social media. Have you ever felt stuck? If you are like me, you know you should be producing great content. When it’s all said and done, you have a desire for more growth. Maybe it comes from the expectations […].
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2016
    [Media] The Mobile Marketing Disconnect CMOs Need To Be Aware Of
    In 2011 I wrote a piece entitled T he Major Disconnect Between Brands and Consumers When It Comes to Social Media. As you'll see from the two charts below - which came from a CMO Council Report - way back in 2011, there was a disconnect between what a marketer thought was important to consumers when it came to social media vs. reality.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, APRIL 7, 2010
    [Media] Wake up and Send More Email
    Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. Social media highlights. Tags: email marketing B2B marketing automation social media data management
  • CHRIS KOCH  |  FRIDAY, JANUARY 29, 2010
    [Media] How much do you “charge” for your content?
    But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. We should expect those prices to change as social media takes hold among buyers. Image via Wikipedia.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Media] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). This content is for "modern marketers who love blogging, SEO, social media, and data." Posts You Might Like to Read: Social Media Call-to-Action: 7 Tips to Improve Your Results. 34) Social Media Today.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 22, 2014
    [Media] Marketing Team Drives B2B Social Selling Success
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. It is more than my definition of sales people using the tools and approach of social media. My friend Tom Skotidas and I recorded a video conversation defining social selling. Watch the video to hear Tom’s definition.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Media] Will Facebook’s $50 Million Gamble Pay Off?
    In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. For example, we know that media companies like BuzzFeed, The New York Times, and CNN negotiated the largest deals. You can catch up with media consumption at your leisure.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Media] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    Though more individuals will impact your business now, customer control in your business isn''t really a new trend sweeping the world of marketing. 3) Social media will be all about engagement. Not to be a Debbie Downer , but engagement isn''t the only thing that works on social media. About this time every year, something happens.
  • MARKETING EDGE  |  MONDAY, JANUARY 8, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • MARKETING EDGE  |  FRIDAY, MAY 18, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 28, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • B2BBLOGGERS  |  WEDNESDAY, MAY 12, 2010
    [Media] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? Is social media more effective in B2C vs. B2B? Or is it?
  • HALEY MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Media] What I Learned in 2015
    As social media becomes used more in the job search ( almost 10 percent of job applications came from social media profiles in Q3 2015), we have to think how staffing firms and recruiters can use social media to attract job candidates. After becoming a father for the first time in 2014, my life didn’t change as much in 2015.
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 28, 2006
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 1, 2010
    [Media] Unica and Alterian Lead Database Marketers to the Digital Promised Land
    The really cool digital marketing stuff, including Web site development, Web advertising and most recently social media, has been executed by a different set of digital marketing agencies, specialist software vendors, and, ironically, media buyers at traditional ad agencies. Industry vendors who support them will thrive.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 24, 2009
    [Media] It is a Gift to be a Relevant Marketer
    The story begins with the presentation I gave about social media in health care to the Minnesota Medical Group Management Association this summer. They attended the presentation to discuss how social media is being used by health care delivery practices. Time 20:52. This year a marketing firm that will go nameless gave me a gift.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, SEPTEMBER 11, 2009
    [Media] Marketing Automation Weekly Wrap-up - 2009/09/11
    It’s definitely a media type that has been under-utilized recently and has some compelling benefits: [link] Stuart Wheldon on B2B Magazine with a post about SaaS, Social Media, and the economics of educating buyers. Tags: marketing automation Social media data management B2B Marketing
  • PR MEETS MARKETING  |  THURSDAY, DECEMBER 6, 2007
    [Media] PRMeetsMarketing Weekly Articles: December 6
    Social Media Reaches Into Your Lives - I've started reading the Lonely Marketer , which provides ideas for small business marketers. In this post, he writes about how social media can be used to find target customers, thereby increasing touchpoints for increased engagement/participation.   . Here is this week's of interesting articles.
  • MARKETING EDGE  |  WEDNESDAY, MAY 11, 2011
    [Media] Is Empire Avenue A Game or A Social Network?
    Hitting on a single topic in marketing, social media and business communications. Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. You must spend some time on the site to truly appreciate the deeper. Quick and to the point. Their price is a function [.]
  • MARKETING FINGER  |  THURSDAY, MAY 5, 2011
    [Media] How do Marketers “Sharpen the Saw”?
    How has social media changed the way marketers learn? Stephen Covey’s book, The Seven Habits of Highly Effective People, has provided inspiration to countless numbers of people since it was released over two decades ago. The seventh and final habit in the book focuses on continuous improvement, what Covey calls “sharpening the saw”.
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