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  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2011
    [Media] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
    Because it brings a ton of metrics we can use to make better media buying decisions, right? The next biggest mistake marketers make is in media selection. If you look across the marketing landscape today, too many of the media decisions are still based on the ego-driven “I know better syndrome.&# How hard could it be?
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 1, 2011
    [Media] B2B Marketing Events Around The World - Mar 2011
    London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. March 24, Social Media Tulsa Conference. March 29, BlogWell New York: How Big Brands Use Social Media.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 25, 2013
    [Media] Email Marketing: How to maintain low opt-out rates
    Questions to Steer Your Marketing Priorities – Find out the value of asking a handful of customers questions directly – not through surveys, focus groups, digital body language or social media. My answer, in a word, was relevance. Watch the video below to find out more. Know how your value proposition helps.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, DECEMBER 21, 2010
    [Media] The Top 10 B2B Marketing Mistakes – And How to Avoid Them
    From email to social media, people expressed their opinions — and often quite passionately. Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. and How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. The Top Three Mistakes? No marketing strategy. Website not optimized. Wasting lead opportunities.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Media] [Video] The Rise of Social Selling
    Basically, it starts with social media -- which is simply user-created content. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels. Social media gives you so many ways to initiate conversations, develop new relationships and connect with like-minded people.
  • DIGITAL VOICES  |  MONDAY, JUNE 9, 2014
    [Media] 4 Reasons Why Bluetrain.io is a Perfect CMS Solution
    For example the ‘In the Media’ page on the TRI site required blocks for different types of media to look different. Figure 3: Shows finished product of TRI ‘In the Media’ page – Made possible by an easy data structure set-up. platform instead. Bluetrain.io Easy Learning Curve. cloud. Data Structure.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 11, 2013
    [Media] How to Blog without Boring Readers in the Holiday Season
    Share via social media – While you should always share your blog posts on social media networks if you want them to be seen by more people, it’s even more important to do so during the holidays. 'How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us! Several things!
  • INBOUND MARKETING AUTOMATION BLOG  |  FRIDAY, AUGUST 10, 2012
    [Media] 5 Steps to Inbound Marketing Automation
    This post is the third and final one in our series, "A Primer on Inbound Marketing Automation." The post provides you with a 5-step plan on implementing an Inbound Marketing Automation system in your own organization. No related posts. Blog Posts
  • INBOUND MARKETING AUTOMATION BLOG  |  FRIDAY, AUGUST 10, 2012
    [Media] 5 Steps to Inbound Marketing Automation
    This post is the third and final one in our series, "A Primer on Inbound Marketing Automation." The post provides you with a 5-step plan on implementing an Inbound Marketing Automation system in your own organization. No related posts. Blog Posts
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Media] Making the Transition from Push Marketing to Pull Marketing
    Since pull marketing depends heavily on fresh content, you need to have one or more people in your organization dedicated to creating a steady stream of content (social media, web content, sales collateral). Here is a post you might enjoy that illustrates this point: Is Social Media a Marathon or a Sprint?
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [Media] Three Tips to Engage the 'Short Attention' White Paper Reader
    Social Media has been heralded as the great new frontier in B2B marketing. Apply 'Attention-Generating' Enhancements The addition of sidebar callouts (pull quotes), shaded text boxes, and short bullet lists are an effective way to fulfill the Social Media model of short, succinct messaging in your white paper.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [Media] Three Tips to Engage the 'Short Attention' White Paper Reader
    Social Media has been heralded as the great new frontier in B2B marketing. Apply 'Attention-Generating' Enhancements The addition of sidebar callouts (pull quotes), shaded text boxes, and short bullet lists are an effective way to fulfill the Social Media model of short, succinct messaging in your white paper.
  • TOMORROW PEOPLE  |  MONDAY, JANUARY 30, 2012
    [Media] Why Inbound Marketing is Telemarketing’s Secret Ingredient
    Yet it is facing increasing challenges - consumers overwhelmed and desensitised to increasing volume of cold calls plus a growing shift towards the internet and social media for making choices around what we buy. Telemarketing is a well known method of drumming up more business. Download your copy now
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 3, 2013
    [Media] What does it take to start a blog these days?
    New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Media] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
    The tactic takes advantage of the fact that people are constantly using mobile devices to seek out new resources of interest through social media, content, and e-commerce. This facet refers to choosing and utilizing social media platforms in order to promote your content and engage with your target audience. Think Local.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 2, 2012
    [Media] Hey Job Seekers! Grab this free book!
    We love comments and those who share on social media. • Get a free PDF copy. Buy it on Amazon. It kills me to read all the press about people out of work for month and even years. It’s terrible. Quite some time ago, Jill and I collaborated on this book. She authored it and I was the example in the book. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [Media] Check Out “5 Keys to Successful Lead Nurturing” sponsored by @datadotcom
    We love to read you comments and appreciate those who share our posts on social media. 5 Keys to Successful Lead Nurturing. View more webinars from Find New Customers, Inc. This is the webinar I did for Data.com last week. With to thank DataDotCom for making this possible. What do you think?
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 23, 2011
    [Media] Is the Role of a Hunter Salesman Dead?
    Consultative selling is limited, as you are no longer the most trusted person – nor is media or the “independent” analyst. Their findings also reveal that when consumers are exposed to both search and social media by a brand, that overall search click-through rate went up by 94%. The Hunter has now become the hunted.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Media] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Without a doubt, the current trend of spending more time online , particularly on social media websites, is partially the cause.  LinkedIn
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 27, 2011
    [Media] Video: Hubspot and the Content Marketing Funnel
    Related posts: B2B Social Media and Content Marketing in the Sales Funnel B2B marketers are turning to social media marketing approaches in. B2B Social Media Benefits from Email Marketing B2B Marketers are more successful in social media when their. Related posts brought to you by Yet Another Related Posts Plugin.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Media] Aberdeen Shows How to Do Email Marketing Right
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.
  • INSIGHTIQ BLOG  |  FRIDAY, AUGUST 24, 2012
    [Media] 3 Noteworthy Takeaways from the Neolane Customer Forum 2012
    This intersection of social media and merchants using location-aware technology for advertising and mobile device usage (SoLoMo) offer opportunities to retailers and consumers alike, but email is still a tried and true and cost effective channel to engage your audience. SoLoMo is steadily gaining momentum. 
  • CLIENT BRIDGE  |  MONDAY, MARCH 21, 2011
    [Media] The Top 10 Content Marketing Blogs
    Top Blogs : Articles are posted on average, once every 10 hours Conventional Wisdom : Company blogs are less important than Facebook, Twitter, YouTube and other social media. Business2Community.com takes a look at AdAge's Power 150 Marketing blogs and points out the commonalities of the top ten blogs. The Top Blogs: Copyblogger.com. PSFK).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 26, 2013
    [Media] USC Business School predicts Americans will stop working, eating, and having sex by 2015
    would like for you to think about this summary statement of a new study by the Marshall School of Business at USC : By 2015, it is estimated that Americans will consume both traditional and digital media for over 1.7 Media consumed while at work is not included.” Media consumed while at work is not included.”. No matter.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Media] How to Become a Thought Leader In Your Industry
    Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. Maintain your social media presence. The key word here is novel.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [Media] Winning Digital Marketing Strategies
    The book covers three primary subject areas: Channels: advertising, search marketing, mobile marketing and social media marketing. I just had the opportuntity to participate in an interesting eBook project.  Techniques: content marketing, lead management, revenue performance management and customer marketing. You can pick up your copy here.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Media] How to Make the Zero Moment of Truth Work for You
    Try adding a YouTube channel to your social media arsenal. If there’s no stylistic connection between your company’s main website, your social media pages, and your offline marketing campaigns, shoppers are bound to get confused or challenge the legitimacy of your online presence. 38% comparison shopped online. Brand Credibility.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 9, 2013
    [Media] BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends
    We love comments and those who share on social media. 'Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Overview: The State of B2B Content Marketing IN NORTH AMERICA. If one word could describe content marketing at the end of 2012, that would be it.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 18, 2013
    [Media] ReachForce Demand Generation Sponsor at Online Marketing Summit
    Improving Lead Generation Using the Social Media Advancements in 2012. We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. Come see us at the Solutions Expo, Booth 319. Why Understanding your Customer is Key to Getting through the Personalization Filter.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Media] CMOs Speak: The Guide to the New Crazy World of Marketing is released
    We love comments and those who share on social media. The new white paper to help Chief Marketing Officers deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it is penned by Jeff Ogden of the sales lead generation company Find New Customers. It’s also a quick and fun read. What do you think?
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Media] Six Best Practices for Marketing with White Papers
    Social media (e.g., For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. a survey conducted via social media will inevitably produce a larger figure than one done via email). Publicize the white paper across a variety of media (blog posts, search ads, social, etc.).
  • VIEWPOINT  |  TUESDAY, DECEMBER 10, 2013
    [Media] PowerViews with Chad Burmeister: Sales is More Scientific Nowadays
    That kind of video can be shared on social media, generating buzz about your company. 'Field sales is flat while inside sales is up 20 percent in the last few years. That’s part of the new landscape, and so is the ubiquitous use of technology. Here is the full video of our discussions and below are some highlights. Twitter: @velocity_sales.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Media] Content Marketing for Engineers
    Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people.
  • WORKFACE  |  MONDAY, AUGUST 22, 2011
    [Media] Customer Satisfaction is No Longer Enough – Engagement is Now Key
    Writing in 1to1 Media , Alan Zorfas reports that “while American business has obsessed over satisfaction—to the great benefit of the American consumer—it has reached commoditization. What is that sets brands like Apple, Nordstrom and Nike apart from their competitors? It isn’t “customer satisfaction.”
  • SAZBEAN  |  TUESDAY, APRIL 2, 2013
    [Media] Real-Time Marketing: Why You’ll Get Nowhere Without Measurement
    Socially savvy brands are turning the heads of marketers, media and consumers alike with their smart, bold campaigns that seem to be put together at lightning speed. With all this real-time marketing buzz, we’re expecting to see brands attempt to jump on the real-time bandwagon. News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Media] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? Mashable!) News & Notes
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 2, 2012
    [Media] 9 Key Points About Google+ Pages for Business for the B2B Marketer
    This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws. minutes in November 2011 and 4.8
  • LEDGER BENNETT  |  WEDNESDAY, JANUARY 2, 2013
    [Media] 10 Reasons why B2B cannot ignore mobile
    Social media has a lot to do with being connected, mobile helps facilitate this driving 75% growth in the past year. 5.       More than half of mobile users that access social media do it almost on a daily basis. Media consumption on mobile devices is increasing due to ease of convenience and access. The Tipping Point.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Media] Ad Retargeting: It’s About Context, Relevance & Value
    These are some of the questions addressed in a new survey report issued by ad tech company InSkin Media and media planning and buying agency RAPP media. As Paul Phillips, RAPP’s Head of Media Strategy notes, “It’s not just about how many times the ad is seen, it’s when it’s seen. But how does ad retargeting work?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 17, 2014
    [Media] How I Became Immune to Rejection
    This experience turned me into a motivational speaker and I help people all day and all night and people connect with me on social media all day and all night too, As the author of The Importance of Attitude on the Salesforce,com blog, my attitude makes me immune to rejection. love comments and people who share on social media.
  • MARKETING INTERACTIONS  |  MONDAY, DECEMBER 14, 2009
    [Media] Is Your B2B Marketing Content Reader Friendly?
    I was just reviewing some survey results from the Eccolo Media 2009 B2B Technology Collateral Survey and came across this highlight: "People prefer to consume collateral from their desktop: Only 1 in 4 surveyed even print out an online document." And that's what got me thinking. Up and down. Up and down. Up and down. and more.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 14, 2012
    [Media] The Key to Online Digital Marketing is Achieving Higher Grades
    The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. It’s no longer enough to base your inbound marketing strategy around your dazzling website.
  • ENGAGE  |  MONDAY, OCTOBER 15, 2012
    [Media] Are J-Schools Finally Going Digital?
    There’s been a lot of hand-wringing in the professional media and higher education over the state of journalism schools. They have headlines like “Journalism schools aren’t changing fast enough,” “Rebooting journalism education means constant state of change,” “Can journalism schools adapt to new media landscape?” FrontPage?!).
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Media] Making Sense Out Of The Numbers – Social Marketing Metrics
    Let’s say you’ve convinced top management that a strategic social media program is worth supporting. So what’s the best way to report your social media marketing stats? For example, in Demand Metric’s Social Media 5-Pack , you can use the Social Media Program Metrics Dashboard.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 28, 2011
    [Media] Crisis Byte: An Online Shark Attack or Fishy Little Nibbles?
    Crisis, “PR disaster” or #epicfail: labels with a lot of subjective latitude in the fast-moving stream of social media opinion. My memory of his premise: don’t deem all media “catches” equally in your analysis. How many received extensive coverage in traditional, international media? Starvation in Africa.
  • MARKETING GENIUS BLOG  |  MONDAY, MARCH 28, 2011
    [Media] 4 Rules to Avoid Marketing Whiplash
    Remember, your customers are probably just as overwhelmed by their media consumption options as you are by the flip side of the coin (although their costs are so much lower in choosing!). Its astonishing how quickly the online marketing landscape has shifted and evolved over the past 10 years.  Rule #1:  Don’t panic. Tweet This!
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Media] Google+ on its Third Birthday
    It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. To leave Facebook behind and make G+ my number one social media wife.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Media] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    Meanwhile, linking to third-party media articles costs you nothing. B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. 'Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. Define lead nurturing — and which leads you should nurture. ” 8.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 8, 2013
    [Media] Content Marketing Focus: Lessons from Steve Allen
    When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Everyone, especially small business owners, is using blogs, website, and social media sites to get found, get known and get clients. Time-Saving Tips for Social Media Marketing.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Media] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    The Search and Social Media Marketing Cycle: Fundamentally, what Google does best is to help people find things. That’s right, ALL of the Best-in-Class organizations surveyed have worked to ensure that their sales reps can glean value from social media. 'Fun fact about me, I actually met my fiancé on Twitter.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Media] B2B Demand Gen Letter to Google: Real Time Search
    When someone goes to Google and types " appointment setting ," don't you want your organic results on the left and your real time social media posts on the right? If someone has already written about this, forgive me. But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen.
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 10, 2011
    [Media] Future of Ideas
    Paid media still rules amid seismic change -  Tornadic Movement. In the FastCompany , June 20 th article on the Cannes Lions, we were reminded “… a lot of the clients, ad and media agencies and media owners still depend so heavily on paid media to sustain their business models.” The Future isn’t what it used to be.
  • JUNTA 42  |  THURSDAY, AUGUST 19, 2010
    [Media] Smaller Companies Spend More on Content Marketing
    Only a few weeks left until we release our findings from the 2010 B2B Content Marketing Study from Junta42 and MarketingProfs with assistance from the Business Marketing Association and American Business Media. Small companies have been faster to adopt social media and eBooks. Not too shabby.  Thanks for your patience
  • WINDMILL NETWORKING  |  MONDAY, APRIL 2, 2012
    [Media] I Blog for Content, Not for Comments. Surprised?
    I’m not here to “engage” you – I’m here to hopefully provide you some insight and education based on my own experience in the social media industry. 3) I Want to Engage Where Everyone Can See It – Not Just on My Website Don’t get me wrong when I say engagement is critical in social media.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Media] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
    Whether your posts are being discovered in social media, search engines, or inside of people''s inboxes, the titles are the first things readers will see -- and they''re the gatekeepers of the excellent content just one click away. What''s the most compelling blog post title you''ve ever come across? Blogging
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Media] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? 'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Or declining? Not doing?
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Media] What My Paper Route Taught Me about Content Marketing
    Relying on automated feeds to push content rather than building genuine social media connections. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Note: This is a guest post by Brad Shorr. See his bio at the end. On-page usability factors.
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Media] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    Social Media Is Going Strong. Not surprisingly, social media is a hot topic for online marketers in 2012. When asked about the services in most demand over the past year, social media led the way, with 72% of respondents reporting increased demand. Social media actions topped the list of tactics, too.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 31, 2012
    [Media] 2012 Marketing Outlook Survey Results Webinar Replay [Video]
    You can download the results here and be sure to tune into this webcast replay to hear some additional insights related to marketing budgets, how social media is being used for sales prospecting, and what makes a sales lead high quality vs. low quality. We would love you to try out LoopFuse here. To add LoopFuse to Salesforce.com, click here.
  • AD YOUR COMMENT HERE  |  THURSDAY, MARCH 3, 2011
    [Media] Becoming an Influencer: How to get there and how to stay there
    Contribute (for free) to Well-trafficked Media Outlets. Mashable had an article a few weeks ago, “ HOW TO: Jump-Start Your Career By Becoming an Online Influencer &# (16 February 2011).  In it, they highlighted ways to actually become an influencer: You Must Create Content. Go After a Niche. Create a Regular Series.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 19, 2011
    [Media] Savvy Speaks: Best B2B Twitter Tips
    Unless you're living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two - Twitter in particular. there has been a debate over which social media platforms are appropriate for which businesses and how they would be used to their best effect. Along with the enthusiasm (hype?),
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 3, 2010
    [Media] B-to-B Marketers: What Type of Twitterer Are You?
    read a post recently from Jason Falls (a social media guy who I admire), Four styles of marketing on Twitter , and thought he hit it right on the head. How Do You Measure Social Media Success? People use Twitter for different reasons. From a B-to-B perspective, why do you? Twitter is a conversational platform. take my survey [link].
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 30, 2013
    [Media] 24 Sphere Bytes Reflect Core Learnings about Social Public Relations
    Related Stories Ways the Hospitality Industry Can Take Advantage of LinkedIn Reputation Byte: 3 Taxing Areas Beyond Control in Social Public Relations How to Scale Your Social Media Writing Team. Featuring Contributions from Global Thinkers. Public Relations Business Bytes CorpComms Facebook LinkedIn public-relations Twitter YouTube
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Media] Zappos.com's $1.6M Mistake That Boosted its Brand
    Zappos.com, the popular shoe site that embraces exceptional customer service and successful use of social media, made an expensive mistake over the weekend that cost them $1.6 Instead of allowing the media to criticize the mistake, they used the press to display their commitment to consumers. So what happened? Webinar - PR 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 16, 2010
    [Media] Checklists for Selecting a Marketing Automation System
    The first column describes the media you'll use and the second lists business characteristics contributing to program complexity. Required media can be directly compared with the media supported by potential vendors. Summary: here are some checklists to help select a marketing automation system. Here's a bit of a preview.
  • B2B MARKETING BLOG  |  TUESDAY, MAY 31, 2011
    [Media] There’s nothing B2B can’t do, including Flash Mobs.
    They took B2B marketing to the next step — beyond the traditional to the most social of social media. I’d like to congratulate EMD Millipore on their bold choice to say “No&# to the same old same old promo at Interphex 2011. The Flash Mob. In the past five years, I’ve been there to see digital
  • B2BBLOGGERS  |  THURSDAY, AUGUST 5, 2010
    [Media] Peeling Away The Layers
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Peeling Away The Layers August 5th, 2010 | By Jeremy Victor By nature, I am an analytical person. That’s our focus at Make Good Media.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Media] Websites With More Content Generate More Customers [New Infographic]
    Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. We've long known that business blogging , social media, and great content creation are the keys to successful inbound marketing. This isn't a surprise.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 14, 2010
    [Media] Use Twitter to Talk Up Your Brand to Tradesmen
    How Do You Measure Social Media Success? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. This according to a recent  post on eMarketer.com from ROI Research.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 6, 2013
    [Media] 7 Keys to Successful Lead Nurturing Best Practices
    We love to read your comments and appreciate those who share our blog posts on social media. 'Up to 7 out of 10 visitors to your website are not ready to buy today. Give 3 to Sales and nurture the other 7 till they are sales-ready too. This is how you do lead nurturing best practices. What are lead nurturing best practices?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Media] How To Use SlideShare For Content Repackaging
    She has 7 years of experience in search and social media marketing. 'Content repackaging is the number one content strategy that not enough people are using. know this, because I have too many fellow bloggers, marketers and website owners who have never even tried it. SlideShare
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 7, 2014
    [Media] Is Marketing Staffing Going the Way of IT?
    Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. The same thing is happening in marketing.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 23, 2011
    [Media] TDWI Vendor Panel on the Future of BI – part One
    Social Media Data – Also known as social media analytics (SMA), this is definitely a new trend that has incredible value. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest.
  • SYNECORE  |  SUNDAY, APRIL 20, 2014
    [Media] Marketing Eggcellence: The Top Branded Easter Campaigns
    The supermarket''s #AsdaChick campaign combines TV and social media in a way that gets viewers dancing along to the beat of low prices. 'Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. let''s hop to it! Cadbury. Target. M&M''s.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Media] 4 AdWeek marketing lessons for small businesses
    Representatives from Facebook, Yahoo, and major-media publisher Condé Nast were all on hand to talk about upcoming initiatives and success stories at their companies. 'Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Lesson #1: Expand Your Audience.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 17, 2013
    [Media] 5 Ways to Personalize Emails and Enhance Open Rates
    Modern Marketers are equipped with an arsenal of prospect information garnered through web forms, third-party lists, social media, conference registrations, and a variety of other channels. The email immediately established context in the abyss that is, my inbox. But emails can’t support any of these marketing efforts without relevance.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Media] You’re doing a terrible job with search and social
    Social Media is an Afterthought. Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day. They may well be sharing content on their social media platforms but it’s generally spotty and lazy. You’ve a Chequered Past. Want some proof?
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Media] Help Shape and Improve #B2BChat!
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Help Shape and Improve #B2BChat! How can we help you Make Good Media? What makes you come back? What can be improved?
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Media] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Most consultants I meet have little time for social media, nonetheless blogging!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 17, 2010
    [Media] Lead Generation: Focus of B-to-B Online Marketers
    How Do You Measure Social Media Success? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. You can follow any responses to this entry through the RSS 2.0
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 26, 2013
    [Media] Integrated Marketing Tips from Todd Davison of Demand Frontier
    What are their media preferences? Exhaust all potential sources of information and research: media companies, analysts, blogs, websites, social network and communities. And don’t forget traditional media: talk to people, read offline. Identify valued partners in business and media to help you do your job better. Event ?
  • ENGAGE  |  FRIDAY, OCTOBER 11, 2013
    [Media] 13 Must-Read Content Marketing Blogs
    Every business has the opportunity to be its own media outlet but it takes experience, motivation and constant analysis to be successful. These 13 blogs are among the best resources for content creators, marketing directors, social media strategists and CMOs. Brands are media outlets. 'So you want to be a content marketer?
  • LEADSLOTH  |  FRIDAY, JULY 10, 2009
    [Media] Demand Generation Blogs Continued
    Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. B2B Marketing Zone. DemandGen Report. Brenda Gelston’ Marketing Momentum blog.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 9, 2013
    [Media] How Do You Repurpose Your Content?
    Social Media - Share on Facebook, LinkedIn, Twitter, Google+. Multi-media - Repurpose into a podcast or video. This media has its own benefits in that we all like to listen and look as opposed to read all the time. 'We all work hard developing content and sometimes forget to spend as much time promoting it.
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Media] Email marketing: Overcoming message overload
    And as a bonus, not only will good content optimise email success, but it can feed other activity such as social media, events and PR. I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  Now my suspicions are confirmed. . Click for enlarged infographic. Inevitably these merge into one indistinct mass. .
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 4, 2011
    [Media] Attend a Free Social Selling Workshop #S20C
    With a successful launch and great response to the Social Selling University, we are hosting a Social Selling Workshop to help educate and enable sales professionals to the impact that can be made by incorporating the use of social media to the sales process. InsideView is a sponsor of the Sales 2.0 Conference and it [.]. Conferences Sales 2.0
  • SALES LEAD INSIGHTS  |  FRIDAY, JANUARY 29, 2010
    [Media] The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
    These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school&# marketing snafus involving trade shows, print ads, etc. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Media] The Anatomy Of A Great SlideShare Deck
    She has 7 years of experience in search and social media marketing. 'Creating the perfect SlideShare slide is more than a skill, it is an art. Your goal is to make sure every slide is crafted just the right way because the whole of the presentation depends on the strength of its parts. Comments Wow, there''s a lot here Ann. Thank you!
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Media] A Detailed Guide to Using Slideshare Analytics
    She has 7 years of experience in search and social media marketing. 'Slideshare has become a staple of content creation in recent years. The ability to impart information quickly, in a visual way that appeals to how humans think and recall that information, is fantastic. SlideShare
  • GREAT B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Media] Where to Find B2B Sales Leads
    Print and Broadcast Media – This category includes print advertising, radio advertising and television advertising. Although they are effective at building awareness, these media are often expensive when it comes to B2B lead generation.  Over the next three weeks I’ll give you a couple of dozen lead generation sources to consider.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Media] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    Social media has grown to be a powerful way for brands to build connections with their customers and audience. At first, businesses on social media sought to acquire as many fans and followers as they could. Read the post to see how she recommends we score leads based on social media. Enjoy! Now, on to our Weekly Recap.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 13, 2011
    [Media] Savvy Toolkit - Hubspot's Marketing Grader
    How effectively is my business using social media? Need an early new year's resolution idea? suggest you run your company URL through Hubspot's Marketing Grader. This new and improved version of the original Website Grader gives a more comprehensive view of your total inbound marketing efforts via your website.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 29, 2010
    [Media] B2B Demand Generation Boot Camp: Next Gen Inside Sales Training
    Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Media] The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day
    And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s noble endeavor. Social media/community managers , I challenge you to give the car keys over to your CEO for a day. Here are some examples of the "lows".
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 2, 2010
    [Media] B2B Search and Content Marketing: Getting Found by Prospects
    As ITSMA and Pierre Audoin Consultants revealed in their study released last September ( How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media ) after asking colleagues for referrals, the next most popular activity for B2B buyers seeking an alternative solution is to conduct an online search.
  • B2BBLOGGERS  |  FRIDAY, AUGUST 13, 2010
    [Media] All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]
    Good content appeals to the recipient and is in the media they like. Anol is one of the key contributors at B2Bento.com and has had his articles published in various media in the region. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? High trust = low risk.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Media] Why Traditional Lead Qualification Filters Are No Longer Enough
    To the modern sales rep, social media are an imperative advantage. Both these reps–and many like them–have figured out that social media isn’t just for reaching out to prospects; it’s equally effective at finding them. When added to these traditional filters, social media can help you predict the success you’ll have in a new market.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 25, 2011
    [Media] 5 Ways To Influence B2B Group Buying Decisions
    So how can you use social media to influence the group buying decision?  Here are five things to consider as you create social media content targeted at B2B group buyers: 1. Related posts: 8 Reasons Why B2B Social Media is Easier than B2C Although social media is seldom "easy", there are some distinct. Unique Benefits.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Media] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    What you can count on, however, is that whatever she writes will be so interesting that you’ll forget that you were supposed to plan your social media calendar during that half-hour. This blog’s standout feature is how it combines marketing savvy with creativity in multiple media. Those people are missing out. 1) StoryNeedle. 5) VERO.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 3, 2011
    [Media] B2B marketers: Have you earned your cred?
    Even with marketing automation they are up to their necks in the day-to-day management of making sure stuff gets done — “stuff&# being the creation of content, emails, direct mail, social media initiatives, trade show preparation, you name it. What he presents is the proposed marketing plan for the upcoming 12 months. Au contraire.
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