JUNTA 42 | FRIDAY, OCTOBER 16, 2009
[Media] Creating Consistent Content - A Content Marketing Plan
The following is a guest post courtesy of Russell Sparkman from Fusionspark Media , a new media communications company based in Washington state. I've had the pleasure of working with Russell on a number of projects, most recently their amazingly successful New Media 2012 conference. This is a story about story budgets.
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 22, 2011
[Media] Content Strategy Visualized – The Blog Tree Sprouts New Growth
No paid media required here. Column Five Media. News/Commentary: Social Media B2B. Likeable Media Blog. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. link]. link].
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 10, 2013
[Media] What Is Sequential Content, and How Will It Help You Generate More Leads?
Sequential Content and Social Media. Social media functions is the showcase for sequential content. Sequential content works well with social media because it encourages subscriptions. What is Sequential Content? Sequential content is any type of content that has a chronological structure. How to Create Sequential Content.
MARKETING ACTION | TUESDAY, JANUARY 22, 2013
[Media] Data-Driven Marketing: 10 Trends for 2013
Keeping up with the pace of change is made difficult by factors including: Shifts in consumer media consumption outpace shift in spend. Continuous innovation in digital media platforms and formats. Gaps in aligning digital and offline media measurement slowly close. The Maturation and Immaturity of Social Media.
MARKETING INTERACTIONS | TUESDAY, MAY 25, 2010
[Media] Demand Gen Academy for B2B Marketers
Deploying, Measuring and Optimizing Digital Media - Andrew Gaffney, Matt West. Social Media Strategy for B2B - Jay Baer, Barbra Gago. Genius.com has been facilitating a lot of research into the B2B marketplace to learn more about what's changed for marketers, as well as for buyers. Track: Lead Generation. Track: Lead Management.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 7, 2012
[Media] “You Don’t Know What You Don’t Know” The Problem Caused by Insular Thinking
We love comments and those who share on social media. Insular Thinking hurts lots of companies. While it’s imperative that companies look outside and at other industries for ideas, some companies are insular. For instance there’s a marketing software company in the Midwest we did quite a bit of business with over a year ago.
B2B MARKETING TRACTION | TUESDAY, NOVEMBER 6, 2012
[Media] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.
CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
[Media] The Big Content Marketing Fail: How Much Content Do You Need?
was active in media, online publishing and digital marketing strategies at that time and didn’t have to think long about the way forward of that small business. It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon). Hurray. It gets worse.
PWB MARKETING BLOG | MONDAY, DECEMBER 10, 2012
[Media] What Can a Business Review Do For You?
I’ve been working with several clients on their search and social media strategies. Of course one strategy does not fit every client, however I often recommend that clients make sure they have a couple of business reviews posted across the web – On Google Maps, Yelp and of course on social media sites of their choosing.
FEARLESS COMPETITOR | SATURDAY, MARCH 9, 2013
[Media] Summary of this week’s posts from the sales lead generation company Find New Customers
Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it. 'Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. If you missed any this week, it’s a good chance to catch up. Reasons Why You Need to Check Out Marketing Made Simple TV.
PWB MARKETING BLOG | FRIDAY, JUNE 24, 2011
[Media] Study Finds Majority of People Conduct Research Online
There are other ways to get your business found online, such as through social media, email marketing, traditional display advertising, and more. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. searches. Bing is a distant second at 28%. And Yahoo?
FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
[Media] “Best Story Wins” – Tom Peters
We love to read your comments and appreciate those who share on social media. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. He’s right when he says that humans are programmed to respond to story and it’s more important than brand. B2B marketing is all about story-telling.
FEARLESS COMPETITOR | MONDAY, DECEMBER 26, 2011
[Media] Stop Selling, Start Serving
A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. But this is not about that guest post – it’s about a blown opportunity by using self-serving language. Jill Konrath of SNAP Selling also talks a lot about self-serving language. ” Excuse me? Self Education
FEARLESS COMPETITOR | MONDAY, OCTOBER 10, 2011
[Media] New “cheat sheets” on B2B demand generation from Find New Customers
Keys to B2B Social Media Success. B2B demand generation | free cheat sheets. As part of the content marketing strategy at Find New Customers , we are pleased to announce the availability of great bite-sized content on B2B demand generation – available today with no registration needed. Keys to B2B Marketing Success. What do you think?
FEARLESS COMPETITOR | SATURDAY, JULY 16, 2011
[Media] Daniel Pink talks about the science of motivation
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Demand Generation | The Surprising Mind of Daniel Pink. love Daniel Pink. He takes things we take for granted – and blows them up! He is a great. Daniel Pink.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
[Media] What’s the best book on B2B marketing?
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Let’s have some fun. lot of great books by superb authors have been written on B2B marketing – but which is the best? Here’s a chance to speak your mind.
FEARLESS COMPETITOR | FRIDAY, JUNE 17, 2011
[Media] Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor.
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
[Media] Advice for Directors and Managers of Marketing | from top Chief Marketing Officers
We love comments and those who share on social media. The new white paper with advice from Chief Marketing Officers for Directors and Managers to deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it’s penned by Jeff Ogden of the sales lead generation company Find New Customers. Or click on CMOs Speak.
FEARLESS COMPETITOR | SATURDAY, MARCH 31, 2012
[Media] For the third year in the row, Notre Dame has the #1 undergraduate business school
We love comments and those who share on social media. The Best Undergraduate B-Schools. For the third consecutive year, Notre Dame’s Mendoza College of Business topped our list of the nation’s best college business programs. Business Week). Jeff holds a degree in Marketing from the University of Notre Dame. What do you think?
FEARLESS COMPETITOR | FRIDAY, MAY 27, 2011
[Media] Laugh and Learn featuring @fearlesscomp – Episode 28 – the State of the Internet
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy, Find New Customers ( [link] ) shares a key marketing lesson using wit and humor.
FEARLESS COMPETITOR | WEDNESDAY, MAY 25, 2011
[Media] Need a great speaker for your B2B marketing event?
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Got a big user group meeting or content marketing event coming up? Need a fun and engaging speaker? Hire the Fearless Competitor as your speaker. Click on my face to learn more. Guest appearances
FEARLESS COMPETITOR | FRIDAY, MAY 21, 2010
[Media] Simplify and entertain, Mr. B2B seller – a great example
(editor’s note: Met Kinaxis yesterday at the BtoB Social Media Breakfast and heard their remarkable results. Just the Facts: BtoB Magazine’s inaugural 2010 Social Media Award honors Kinaxis, provider of the on-demand supply chain management service RapidResponse™ , for their superior use of social media. Sure you do.
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 14, 2014
[Media] Top Ten Guests on Marketing Made Simple TV
Dave Kerpen , CEO of Likeable Media. We’re experts in reaching your customers with likeable content on social media. What began as an idea for a wedding turned into a need for a company, and Likeable Media was born. Dave and Carrie continue to guide brands to the forefront of social media marketing. https://www.
DELICIOUS B2BMARKETING | TUESDAY, NOVEMBER 2, 2010
[Media] B2B marketers are stumbling in the dark
Assign one person to be the social media learner and another the SEO learner. Neil Warren Bronze Publisher at 2N Media Ltd - ModernSelling.com 1:07PM on 2nd November 2010 Oh bliss - oh joy! 27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil? Why wouldnt we?
BIZNOLOGY | TUESDAY, FEBRUARY 18, 2014
[Media] All Online Digital Roads Lead to Google Plus
This is quicksand, mate, stop struggling and just relax into Google’s vision for your media future, both online and off. 11 Easy Social Media Tips and Tricks. 'Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. square meters around you). Rejoice! Rejoice! Enjoy!
WEBBIQUITY | MONDAY, DECEMBER 30, 2013
[Media] 10 of the Best Web Analytics Guides and Tips of 2013
Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? 'As the old b-school maxim goes, “you can’t manage what you can’t measure.” Which sources sent the most traffic to your site last month? Which converted at the highest rate?
MARKETING INTERACTIONS | TUESDAY, JANUARY 4, 2011
[Media] Signs of Sybil in B2B Content Marketing
This type of disconnect is not new, but it's hitting the spotlight now because marketers have glommed onto that shiny new object - Social Media. As we've begun adapting to the conversational style of social media, we've often done so in a vacuum, without consideration for the other messaging that lives online.
HUBSPOT | MONDAY, AUGUST 9, 2010
[Media] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. Another great use of social media is for professional networking. Ways Social Media Helps With Business Networking. Author: Chris Garrett on chrisg.com.
MARKETING LEADERSHIP COUNCIL | TUESDAY, JUNE 26, 2012
[Media] Emerging Market Notes
Major global airlines plan to use mobile apps, social media for better flying experience More. Indian online retailers’ irony: woo customers through mass media, rather than advertise on the Internet itself More. We hope these will help you broaden your thinking about how to target customers in these markets – enjoy!
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 24, 2012
[Media] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
New social media tools for B2B marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. Social data and what it means to B2B marketers.
HUBSPOT | SUNDAY, MAY 5, 2013
[Media] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
'This has been a very interesting week with all the changes in the world of digital media and marketing. We''ve seen new social media product features roll out, social and mobile data offerings leak, and internet companies trump tried-and-true ways of advertising. all within seven days! Instead, let us do the steering for you.
VIEWPOINT | TUESDAY, OCTOBER 30, 2012
[Media] Successful Content Marketing Plans Do 1 Thing Really Well
Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Today's guest blogger is Jeff Molander. Successful Content Marketing Creates Response. Inbound leads don't “just happen.”.
BLOG MY CALLS | MONDAY, OCTOBER 22, 2012
[Media] Presidential Debate: What We Can Learn About Marketing
3) Social Media. The Obama campaign set new standards for social media marketing in 2008. The Obama campaign clearly had a built in social media engagement advantage coming into the race. Both campaigns understand how critical social media marketing is. Social Media: Taking Over This Election. 1) Branding.
TRADESMEN INSIGHTS | MONDAY, JULY 2, 2012
[Media] Ways to Optimize Your Blog for Professional Tradesmen
It’s true optimization is usually associated with search, but you can insure that your content performs well on social media platforms. Make content spreadable - RSS feeds, emails or social media. For those of us who write blogs, we do it with the sole purpose of sharing insights and tips that hopefully make your job easier.
BLOG MY CALLS | WEDNESDAY, JUNE 5, 2013
[Media] 4 Ways to Generate More Leads by the End of the Day
3) Social Media Content Sharing. Social Media Sharing Practices to Maximize Leads. 4) Social Media PPC. One of the best ways to generate a lot of leads quickly is with social media PPC. Social Media PPC Practices to Maximize Leads. The beauty of social media PPC is the granularity with which you can target.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 4, 2014
[Media] Everyone Hates Comment Spam, So Why Are We Drowning In it?
As an alternative to on-site comments, you could encourage people to comment on your posts via social media. Be aware, however, that a Mashable study found that social media spam increased 355% in the first half of 2013 , and continues to rise, so relying on social won’t entirely protect you from spammers. So… No Comments Then?
SAZBEAN | MONDAY, SEPTEMBER 12, 2011
[Media] Hard Learned Lessons about Advertising and Small Business
Media salespeople always want to sell long-term contracts. Gauge the Appropriateness of the Media. The clinic tried each of these approaches for a year or more before they disappeared from both media. Look back at previous advertisers and see what they did; it’s an indication of how well the media worked for them.
INBLURBS | TUESDAY, NOVEMBER 30, 2010
[Media] Use Twitter effectively for your business
This is a perfect social media platform that can help you brilliantly in blog promotion and your small business marketing. You only need some tips to effectively use this superb social media for your business. Twitter is a social media micro blogging tool that can effectively help you to build your brand in no time at all.
B2B MARKETING TRACTION | FRIDAY, JANUARY 3, 2014
[Media] 4 Winning Tactics to Put in Your Marketing Plan
Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. 'Happy New Year! Marketing continues to change at lightening speed. Substance is king. SEO Is dead.
B2B LEAD GENERATION BLOG | WEDNESDAY, NOVEMBER 23, 2011
[Media] Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part 2
That objective is best accomplished through a community effort via social media. Tweet In my post earlier this week , I outlined the challenge presented by SiriusDecisions’ Demand Waterfall taxonomy, specifically with the phrase “Marketing-Qualified Leads” (MQLs). Another problematic phrase is “sales-accepted leads.”. This is a yes/no answer.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JUNE 17, 2010
[Media] OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda
What’s your Social Media diet? By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. Tweet This! Share this on Facebook. Share this on Linkedin.
B2B LEAD GENERATION BLOG | TUESDAY, MAY 11, 2010
[Media] 100 Tips for Trade Show Lead Generation
Use social media to reach more attendees 32. Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. The following is a sampling of Thimmesch's tips that I though were useful: 4. Don't stop the dialog.
BLUE FOCUS MARKETING | THURSDAY, MAY 17, 2012
[Media] Brand Choreography Invite: #MMchat May 28th 8 p.m.ET @TheSocialCMO
Essentially, this concept involves the orchestration of all appropriate marketing messages and tactics—across traditional, digital and social media platforms—to impact the critical brand touch points. To read some of the latest thinking on social media topics at the AT&T Networking Exchange Blog, go to: [link]. Question 1.
VERTICAL RESPONSE | THURSDAY, JANUARY 16, 2014
[Media] The Best Ways to Promote Your Small Business Event
Use social media tools designed for events. Of course, social media offers a free and easy way to let your customers know about an upcoming event, but Mueller says small businesses can do more than just mention the date, time and place. Don’t ignore traditional media. Partner with a non-profit. All rights reserved.
SAZBEAN | FRIDAY, JULY 23, 2010
[Media] No Content = No Keywords
Great Partner to Social Media. Connecting with customers via social media is so vital to any business these days. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
CONNECT THE DOCS | MONDAY, FEBRUARY 8, 2010
[Media] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
Increasing buyer access to information from social media, buyer communities, online research and more. Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. What actions should marketers take in 2010?" Rebel Brown.
PR MEETS MARKETING | TUESDAY, DECEMBER 15, 2009
[Media] PR Freelancers versus PR Agencies: Five Points to Consider
With a PR agency, it can be difficult to know who is truly pitching your business to the media – the seasoned account manager or the fresh-on-the-job account coordinator. Four years ago this month, I left the agency side to move in-house. If you decide to bring in outside PR help, here are five points to consider: Administration.
THE POINT | MONDAY, SEPTEMBER 20, 2010
[Media] Q4 Marketing Budget: 4 Key Areas to Consider
blog should be the centerpiece of your social media strategy. Spend more on content and less on media. If you decrease your media spend and invest those same dollars in a new white paper, or analyst report, or industry survey, or podcast – you name it – it’s highly likely you’ll end up reaping a greater reward. Sound familiar?
VOLACCI | TUESDAY, SEPTEMBER 3, 2013
[Media] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
Extra social media promotion creates more value to search engines. This past month has seen a huge debate about whether or not interactions on Google+ are a cause of better search rankings, or merely a correlation, but nobody disputes that search engines reward social media links to a piece of content. 'Remember when Michael J.
FEARLESS COMPETITOR | THURSDAY, OCTOBER 30, 2014
[Media] Jeff Ogden of Find New Customers is one of the best writers in America!
which was shared on social media hundreds of times. love to read comments and appreciate those who share on social media. Social Media is gasoline.” 'If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no? HubSpot Verified account ? HubSpot. Write on! :).
CK'S B2B BLOG | WEDNESDAY, MARCH 7, 2012
[Media] B2B Mobile Article: Featured In Article On iPad HD In Content Marketing Institute
“It’s the experiences we create, given the anytime – anywhere media.”. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Big thanks to Content Marketing Institute and Michael Bay for including me in the article on the iPad HD release. “Marketing principles are as strong as ever.
B2B MARKETING INSIDER | TUESDAY, APRIL 24, 2012
[Media] Content Strategy Ain’t Just For Large Companies
But with the rise of internet connectivity, mobile access and social media, content development and delivery has become affordable for even the smallest company. Because of web and mobile access and the rise of social media, small companies truly can compete with larger companies. The answer is yes and no. Write a blog post.
SYNECORE | WEDNESDAY, NOVEMBER 12, 2014
[Media] Consumers Go Mobile for the Holidays
was given an opportunity to do the latter thanks to a new study conducted by Burst Media and Rhythm NewMedia which focuses on how consumers use mobile devices while shopping within brick-and-mortar store locations. Access social media – 6% of men 8% of women. Let’s dig in…. Most Shoppers Digital; Desktop Usage Down, Mobile Usage Up.
SYNECORE | MONDAY, FEBRUARY 10, 2014
[Media] Don’t Blink: Here Comes Ephemeral Marketing!
Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). 'You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again. Marketing with Snapchat.
SYNECORE | MONDAY, JANUARY 21, 2013
[Media] 3 Performance Management Techniques for Digital Marketers
This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). The deductive approach uses data to arrive at specific conclusions gleaned from broad generalizations: “Typically, audience segment X seems to like W-type content over all media.
FOLLOW THE LEAD | FRIDAY, JULY 16, 2010
[Media] Welcome to Widget TV
You need to augment the curation with original content, said Frank Days, director of social media at Novell, adding that Curata makes it easy for third parties to publish content on the hosted site. One of the key changes is what is being referred to in business precincts as the “marketer-as-publisher model. Subscribe to RSS.
CLIENT BRIDGE | MONDAY, MARCH 28, 2011
[Media] Ways to Generate Blog Comments
Remember that as with most social media, you're starting a conversation. Marcus Sheridan at The Sales Lion shares his tips for not only generating a lot of comments on your blog posts, but also generating quality comments. Stir Up the Pot" Make the reader think, ask questions and WANT to respond with their own opinions. View Original Articl
INBLURBS | FRIDAY, MAY 4, 2012
[Media] Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards
Best Social Media Blog. Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards and get our brand new “Google + For Business Marketing eBook” exclusively before the public launch directly sent into your email box. Simply copy this text and past it into the comment field, hit the green button and you are done. Best SEO Blog.
B2B MARKETING INSIDER | TUESDAY, JANUARY 21, 2014
[Media] The Rise Of Visual Storytelling
It has impacted the expectations of our customers and our employees who expect social media-like experiences. recently asked my own social media followers “what was the best content of 2013?” 'The social, mobile Web has disrupted businesses in more ways than most people realize. How can brands compete? Information Overload. Videos.
EMAGAZINE B2B BLOG | THURSDAY, JULY 4, 2013
[Media] What’s Happening in the World of B2B Online Marketing?
Ways to Win with B2B Content Marketing & Social Media. 'While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Crain’s BtoB Magazine and Bizo surveyed B2B marketers and found that the sales cycle has lengthened for 43% of B2B companies.”
SAZBEAN | FRIDAY, FEBRUARY 22, 2013
[Media] 8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
In the SES London Day 3 keynote, Weintraub talked about methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics. AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans. News & Notes
SAZBEAN | THURSDAY, MAY 31, 2012
[Media] When It Comes to Content Marketing, If You Fail to Plan, Plan to Fail
And the entire content mix of blogs, email newsletters, social media, and the rest has a random and haphazard look and feel. We see plenty of companies that appear to have jumped into content marketing without a sound strategic plan in place. How can we tell? First of all, messaging is inconsistent and unclear. Key questions: 1.
SAZBEAN | MONDAY, NOVEMBER 28, 2011
[Media] Sazcast Episode 34 – Mobile Websites with Dave Peckens
Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Half of adult cell phone owners have apps on their phones (Pew Internet).
SAZBEAN | MONDAY, NOVEMBER 7, 2011
[Media] 6 Best Practices For Small Business YouTube Marketing
YouTube is actually the biggest social media site,” he says. Image via CrunchBase. Mention YouTube and most people will picture cats playing piano. But among a certain type of small businessperson, the name conjures another image: Dollar signs. Such entrepreneurs can often sound like brainwashed cult members — in a good way. News & Note
SAZBEAN | TUESDAY, MARCH 8, 2011
[Media] StumbleUpon – The Hidden Gem of Traffic Generation
Social media is about building relationships!) Looking for new ways to promote your blog or other content? Have you tried StumbleUpon ? Unlike other content sharing sites, where your content only really goes to those who are following you, StumbleUpon also shares content out randomly. Connect with and follow other people on StumbleUpon.
SYNECORE | SATURDAY, FEBRUARY 22, 2014
[Media] 7 Social Mobile Apps Marketers Should Know About
It is becoming clear that the continuing evolution of social media is, for the time being, directly tied to mobile devices. The Appification of Social Media. 'The rampant consumer adoption of mobile has many implications. Moreover, for the consumer, the utility of these devices is increasingly driven by mobile apps. Stickers. Who knew?
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[Media] Predictions for B2B digital marketing in 2013
This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities. Personal branding is no longer just for celebrities or the self-employed; with the rise of social media, it is for everyone.
HUBSPOT | WEDNESDAY, JANUARY 19, 2011
[Media] 6 Mistakes That Make Your Website Look Like a 1970s Kitchen
Update Your Press Section - The news or press section of your website isn’t only used by members of the media. better solution is to make public relations part of your marketing mix and consider using a social media newsroom to make your media page a credible asset for customer acquisition. This is merely a band-aid.
NUSPARK | FRIDAY, JANUARY 11, 2013
[Media] The Growth of Video and Mobile Marketing; Key Stats and Trends
Videos can be posted for free and linked via social media and email marketing. Video website accounts can be customized to match a company’s branding and function as a social media platform themselves, encouraging discussion through comments. Companies need to understand this paradigm shift and adapt. Video Posts
VOICE-BASED MARKETING | WEDNESDAY, JUNE 4, 2014
[Media] 4 Ways to Create Customer Devotion
Really Use Social Media…. For many businesses, the wish is that social media was more along the lines of “set it and forget it.” But Warady insists that one of the keys to building customer devotion is using social media the way it was intended to be used: with time, attention, and engagement. Here’s what he recommends.
INBOUND MARKETING AUTOMATION BLOG | MONDAY, JUNE 10, 2013
[Media] Mobile Emails for Small Business
The next biggest time chunk (almost 15%) is spent on social media apps. 'Recent reports show that email usage has increased on mobile devices to the point where it is now the number one activity. Mobile users spend an estimated 23% of their time online reading and writing emails. No related posts. Blog Posts
INBOUND MARKETING AUTOMATION BLOG | SATURDAY, AUGUST 25, 2012
[Media] Great Inbound Marketing Automation Machines
It covers using Social Media, qualifying leads, managing leads, and using marketing automation to nurture them around their buying-cycles. This is a Guest Post article on building a better Inbound Marketing Automation machine. It's a slide show by Marketo, a marketing automation vendor. No related posts
FEARLESS COMPETITOR | MONDAY, MAY 6, 2013
[Media] Sales and Marketing Co-Creation – The Power of a Cold Beer
We love to read comments and appreciate those who share our updates on social media. 'At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Buy them a cold beer! ” Gerhard Gschwandtner.
VERTICAL RESPONSE | FRIDAY, JUNE 8, 2012
[Media] Mythbusters: Do Old Wives’ Email Marketing Tales Hold True?
Email Marketing email marketing myth busters small businesses Social Media spam filters subject line the nielsen company 'Mythbusters: Do Old Wives’ Email Marketing Tales Hold True? is the first in a new blog series where we tackle and debunk common myths in email and social marketing. Read below to see 5 email marketing myths exposed.
SOCIAL MEDIA B2B | MONDAY, NOVEMBER 25, 2013
[Media] B2B Marketers Must Balance Organic and Paid on Facebook
'Jim Tobin is the president and founder of Ignite Social Media and the author of the new book, Earn It. The CMO’s Guide to Social Media Marketing in a Post Facebook World. In the early days of social media you couldn’t buy social media coverage. We were all social media marketers. Don’t Buy It.
FEARLESS COMPETITOR | THURSDAY, AUGUST 15, 2013
[Media] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
The Producer and Director of the show is Craig Yaris of the social media company Social Ribbit , and we wish to thank our sponsors, especially the content marketing firm Avitage , the brand-telling company Communication Strategy Group , the social media marketing company Social Ribbit and Watchitoo. Mitch Joel.
FEARLESS COMPETITOR | MONDAY, MAY 21, 2012
[Media] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
We’re happy to send you a sponsor media kit. We love to read your comments and appreciate those who share on social media. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. Ditto for data firms, Data.com , Netprospex , Hoovers , OneSource, etc.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 5, 2011
[Media] Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media. Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. Enjoy! __.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009
[Media] Aprimo Marketing Studio Expands the Scope of Marketing Automation
Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction. This scope makes it truly different.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 28, 2013
[Media] Marketing Made Simple TV goal – taking over the world
We love comments and those who share on social media. 'Buffer Marketing Made Simple TV has a simple goal – global world domination! We’re already getting awesome guests like New York Times best-selling author Daniel Pink. You can watch his great show here. Our show is already the world’s most TV-like internet show.
FEARLESS COMPETITOR | WEDNESDAY, MAY 18, 2011
[Media] What’s Your 118?
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | What’s your 118? Jeffrey Hayzlett. In New York City, the average elevator ride is 100 seconds. You have 8 seconds to get someone’s attention. Jeffrey is right.
BIZNOLOGY | TUESDAY, JANUARY 22, 2013
[Media] Marketers still need to learn some basic HTML
upload all of my media, photos, graphics, and whatnot to my server at ChrisAbraham.com and then align them correctly before I copy the raw HTML over — which should work perfectly, right? 15 on top 23 social media power influencer list (chrisabraham.com). Then the work begins. Related articles.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 6, 2011
[Media] How One Business Used Google Plus to Fight Their Competition
Conversations happen all the time and everywhere in social media. While the conversation could have happened on any social media platform, no doubt that the functionality of Google Plus made it a perfect place to consult and receive advice in a private conversation in an efficient manner. No names are given to protect their privacy.
NUSPARK | MONDAY, DECEMBER 5, 2011
[Media] The A-Z Guide to B2B Lead Generation
Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Nurturing content, social media, and sales/follow-up approaches all need to work in sync to ensure leads do not leak out of the funnel. S- Social Media. B- Buyer Personas.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 15, 2012
[Media] If you do just one analysis for your business…
In this day of digital marketing, social media, and mobile, a simple sales funnel analysis may seem passé. Neicole Crepeau a blogger at Coherent Social Media and the creator of CurateXpress , a content curation tool. She works at Coherent Interactive on social media, website design, mobile apps, & marketing.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 8, 2013
[Media] HubSpot Releases Social Inbox and Reveals So Much More
The most concrete news, Social Inbox, extends existing HubSpot features by more fully integrating social media monitoring and response with the HubSpot interface. Social media marketing is mostly done by humans through one-on-one messages, while many sales and service interactions are automated. The system has a will of its own.
WINDMILL NETWORKING | WEDNESDAY, JULY 16, 2014
[Media] How B2B Marketers Can Win with Facebook Contests and Sweepstakes
Related Stories Valuable Lessons You Can Learn from Successful Brands on Facebook Use Facebook Status Updates to Drive Traffic to Your Blog Brand Management and Social Media Monitoring Hacks for reddit. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. Facebook
B2B MARKETING INSIDER | THURSDAY, MAY 31, 2012
[Media] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
Adobe interactively displays content on their website for each keyword and media buy based on context instead of creating separate landing pages for every campaign, message, tactic and media placement. adobe interactively displays content on the website for each keyword, media buy based on context. Cheesy line? Key question!
SAZBEAN | TUESDAY, OCTOBER 30, 2012
[Media] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). on your social media accounts. Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold.
SOCIAL MEDIA B2B | FRIDAY, MAY 27, 2011
[Media] All B2B Customers Are Equal, But Some Are More Equal
It’s another Friday and I’m thinking about B2B customer service and social media again. If social media facilitates two-way communication between B2B companies and their customers, then it makes sense to use social tools and the opportunities they present to serve customers. Ways to Screw Up Your Social Media Strategy.
TOMORROW PEOPLE | MONDAY, OCTOBER 31, 2011
[Media] The Death of Advertising
Instead of the high cost, low impact reach of traditional media and print advertising, another approach is helping businesses to achieve more with less. The king is dead.long live the king. It’s not something that the average advertising agency would like to admit, but advertising as we know it has changed for good. Follow @sookieshuen.
NUSPARK | MONDAY, MAY 31, 2010
[Media] Start to Analyze B2B Marketing Strategy
Combine email with social media. All email communication should include options for users to share your content within social media channels such as [.]. It’s never too late to analyze marketing strategies and start the road to a strategy that will increase ROI. Here are some items to consider when you reevaluate: 1.
DIGITAL B2B MARKETING | TUESDAY, JULY 23, 2013
[Media] Good B2B Marketing ROI Is Just Average
When working on media programs, media partners will often ask for a goal, and many meet it in their proposal. 'What is a good ROI on marketing? If you can increase net income by 50 cents for every dollar spent on marketing, that’s good, right? The more you spend, the more money you make. Here are two common examples scenarios.
DIGITAL B2B MARKETING | MONDAY, MARCH 19, 2012
[Media] Inbound Marketing for B2B: Discussion Recap
Marketers Have Only Tapped the Surface of Inbound’s Potential Steve Cassady ( @stevecassady ) shared a great example of using targeted social media to trigger conversations (his example is included in the chat summary below). Inbound marketing is a clear trend in B2B marketing. Here are my key takeaways from the discussion.
NUSPARK | FRIDAY, NOVEMBER 4, 2011
[Media] Permission Marketing Drives White Paper Relevance
Earn analyst and media exposure. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business? The Internet has dramatically transformed buyer behavior. They no longer tolerate traditional interruption marketing methods.
WRITING ON THE WEB | MONDAY, MARCH 17, 2014
[Media] How to Research Content for Your Expert Ebook
Using social media is a new opportunity for gathering information, but it’s complex and time consuming. Other ways (social media) may be more appropriate to you depending on your area of expertise. Twitter, LinkedIn, Facebook, Google+, and other social media sites. In some ways, research has never been easier.
CONNECT THE DOCS | THURSDAY, DECEMBER 3, 2009
[Media] ClickInsights: What was your "Aha" moment in 2009? - Part 1
During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. "Delve into social media marketing." immediately knew the world was super hungry for a lot more social media marketing knowledge. That’s social media." Blogs.
BLOG MY CALLS | MONDAY, JUNE 24, 2013
[Media] 300 Blogs in 100 Days: Traffic Results After 20 Weeks
Here''s the answer: social media. We share each blog via our corporate social media accounts. Our employees are encouraged to share content via their personal social media accounts as well. '20 weeks ago we started writing 3 blogs each day. After 10 weeks (50 work days) we wrote our now-famous 150 blog posts in 50 days blog.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 13, 2012
[Media] Big Data For Marketing: I Want My Real-Time Dashboard
The convergence of social media, cloud computing, mobile access, location-based information and e-commerce are all combining to create a “perfect storm” of big data. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. Retailers Looking To Leverage Big Data.
THE POINT | MONDAY, JULY 1, 2013
[Media] How to Target a Non-Technical Audience Using Content Syndication
As you’ve already discovered, there are precious few media properties that both offer PPL programs AND are editorially focused on those disciplines. Again, not all media properties offer custom filters, and if they do, you’ll pay $10+ additional per lead for the privilege. However, it can be done. Good luck!”