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  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 23, 2014
    [Media] Happy Holidays from your friends at Find New Customers
    See you again on January 5, 2015, when Find New Customers can crank up the business with our new business partners at Likeable Local , Social Media Marketing Software to make YOU More Successful. We love to read your comments (No SPAM please) and we really appreciate those who share our posts on social media too. Check it out.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 5, 2014
    [Media] Check out all the great content at Find New Customers
    Keys to Successful Social Media Marketing. Social media is not, but how do you use it to get leads? What great content can you find at Find New Customers ? Find New Customers is not only the nicest company in the b2b marketing space , but it is also filled with great content to help you improve your business results. Answers here.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Media] Google+ Now Easier to Avoid
    Google+ never seemed to gain the sort of widespread traction that other social media channels like Twitter and Facebook were able to achieve. Marketers that were active on Google+ may want to view these latest developments as motivation to revisit their social media strategy and step up their activity on other channels. And vice-versa.”
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Media] Good B2B Marketing ROI Is Just Average
    When working on media programs, media partners will often ask for a goal, and many meet it in their proposal. What is a good ROI on marketing? If you can increase net income by 50 cents for every dollar spent on marketing, that’s good, right? The more you spend, the more money you make. 3x the return you are getting on marketing!
  • MARKETING EDGE  |  THURSDAY, APRIL 28, 2011
    [Media] QR Codes Hype or Worth The Work?
    Hitting on a single topic in marketing, social media and business communications. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Quick and to the point.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Media] Selling is Easy! (If You Get the Right Support)
    Almost everyone is doing some kind of marketing online now, whether it’s as simple as having a website, or as in-depth as using a range of social media channels to target their audience. Download our free eGuide How to generate leads from social media today Could you make your sales process as easy as 1, 2, 3? Outbound cold calling.
  • B2B LEAD BLOG  |  FRIDAY, JUNE 22, 2012
    [Media] Friday Wrap-up: This Week in B2B Marketing Tips
    Social Media Lies, Damn Lies and Statistics. The post with the lovely title above is actually the third in an arc about social media and how it influences purchasing decisions. Social Media Lies, Damn Lies and Statistics. Marketing Tips Weekly Wrap-up social marketing Social MediaEnjoy! Except it didn’t.
  • SAZBEAN  |  SATURDAY, JULY 14, 2012
    [Media] Indicating Purchase Intent
    With social media monitoring tools, it’s often possible to infer intent to purchase based on the content. Social Media Social NetworksWhat if you could tell exactly when a customer was interested in purchasing from you? What do you think? Good idea or not? question of intent.
  • MARKETING EDGE  |  TUESDAY, OCTOBER 26, 2010
    [Media] Boxers or Briefs? Manpacks Has The Answer
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing small business social media Facebook Twitter web business Time 31:38 You thought the TV remote was the greatest invention for men, check this out. You can order men’s underwear online from Manpacks. Quick and to the point.
  • MARKETING EDGE  |  WEDNESDAY, OCTOBER 13, 2010
    [Media] 5 Ways to Help Your Business With Yelp
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing retail social media consumer comments discovery mobile search mobile social negative comments positive comments Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments. Quick and to the point.
  • MARKETING EDGE  |  SATURDAY, AUGUST 7, 2010
    [Media] Facebook Marketing Tips – Hungry?
    Hitting on a single topic in marketing, social media and business communications. Tags: market research marketing social media Facebook Facebook advertising Facebook Targeting Time 24:33 You know I could have done the solutions headline and just throw a number in there, but I hate those things. Quick and to the point.
  • MARKETING EDGE  |  SUNDAY, AUGUST 1, 2010
    [Media] Brian Solis, Mia Lee, & The 9 Ways Marketing is Changing
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media Brian Solis Mia Lee Resonance WebbieGirl Quick and to the point.
  • MARKETING EDGE  |  THURSDAY, JULY 1, 2010
    [Media] Is Your Company Social At Its Core?
    Hitting on a single topic in marketing, social media and business communications. Tags: small business social media customer loyalty location targetting mobile marketing social tactics Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors.
  • MARKETING EDGE  |  WEDNESDAY, MARCH 17, 2010
    [Media] SxSw What’s it Good For?
    It was for music and film the primary focus of the festival for years, and now it is for the world of social interactive media. Let’s put celebrity in perspective, SxSw is not the Oscars, but social media is getting its celebrities. But @GaryVee will likely be the first to tell you that there are no kings of social media.
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 29, 2007
    [Media] PRMeetsMarketing Weekly Articles: November 29, 2007
    Hallelujah - The Truth About PR "Relationships" - I read a few PR agency blogs and in media is one of the best. In a recent post, in media highlight the myth about media relationships resulting in media coverage. Here is this week's of interesting articles. The Blog Bubble? - R. del.icio.us
  • MARKETING EDGE  |  THURSDAY, JUNE 12, 2008
    [Media] American journalism at a crossroads
    Today, Thursday, June 12 I'm participating in a panel on the changing face of the news media put on by the St. Panel Discussion – Changing Face of Media/Alternative Media Sources/Credibility vs. Sensationalism. How are younger generations (Gen Y) using the new media and how they will gather news and information in the future.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Media] 5 Ways to Prospect for New Business on LinkedIn
    While many social media marketers concentrate on Twitter and Facebook , a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. Image by wordjunky via Flickr. Your network is built into your LinkedIn connectivity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 1, 2009
    [Media] Does the social web primarily benefit service companies?
    John and I have had an on-going dialogue about the evolution of socal media and one of his recent comments caught my attention: The people benefiting most from Twitter right now are obviously in the information businesses.  We are all marketers here and we are sharing views and ideas because that’s what we ultimately sell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2009
    [Media] Social Web Ushers in “The Era of Alone”
    Today, seemingly every person under 40 is wired to a portable electronic communicator to provide news and entertainment how we want it, where we want it, when we want it.  It’s called the Internet and social media, but there isn’t much truly “social&# about it. Part 1: The Next Social Media Imperative: Defining YOU!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Media] Five ways the mobile revolution impacts your blog
    They can navigate to see my books, social media training videos , upcoming social media workshops , and cities where I am speaking next.  In the mobile environment, these calls to action disappear. Every single day your blog is becoming less useful and relevant … and there is nothing you can do about it. Search the blog. Tweet.
  • PWB MARKETING BLOG  |  THURSDAY, JANUARY 27, 2011
    [Media] Five Tips in Choosing a Perfect Domain Name
    If you like what you see and want even more advice on your social media and interactive marketing programs, contact us. B2B Marketing social mediaFor most of our assignments, a domain name is already part of the equation. The problem with coming up with a domain name isn’t the registration process. Avoid hypens.
  • SAZBEAN  |  MONDAY, FEBRUARY 21, 2011
    [Media] Review: Topsy Social Analytics
    In My Opinion… Topsy’s social analytics are definitely helpful when you’re trying to see how effective your social media strategy is (especially if you look at the data over the past month). Analytics News & Notes Reviews Social Media Social Networks measurements query search engines social topsy trend web analytics
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Media] Top 10 Posts on B2B Lead Gen for 2010
    In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. B2B Marketing Blogs Content marketing SEO Social Media Uncategorized blog promotion blog trafficComments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2.
  • PR MEETS MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Media] Rebuilding a Personal Brand is Hard Work
    At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. I was even asked to be a guest on the Media Bullseye podcast and to write a byline for Dan Schwabel’s Personal Branding Magazine. My goal is to write at least one post a day.
  • SAZBEAN  |  TUESDAY, JUNE 29, 2010
    [Media] 9 Reasons Why You Need to Have a Business Blog
    Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business. Tags: Business Content Social Media Social Networks blog blogging blogging for business freemium internet search engines update content web 2.0 It really isn’t a question anymore. What did I miss?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 4, 2010
    [Media] B2B Marketing Content: Lure or Lasso?
    The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership I picked this saying up from Gary Vaynerchuk’s new book called Crush It. Tweet This! Share this on Facebook. Digg this!
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 16, 2009
    [Media] The joy of tweets: Twittering Rocks on Bloomsday
    Perhaps in so doing, we can shift people's interest in social media technologies from egomania and immediacy toward deliberation and cultural reflection," Bogost wrote in an  e-mail from Australia. Tags: Innovation Social Media bloomsday creativity jamesjoyce stephendedalus twitter ulysses Quite natural."
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 3, 2008
    [Media] Crowds have no leaders!
    This is an important fact since traditional media is no longer working. No consumer brand has been built on the back of traditional media for a while now. The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, OCTOBER 13, 2008
    [Media] Digital Signage – the Next Big Thing
    In a recent Razorfish survey it was ranked second to mobile as the most important emerging media channel in the coming year. This one article opens up the wide world of mobile marketing, digital signage and more importantly a glimpse at the future of social media marketing (SMM Other channels trailed by a wide margin.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Media] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    This is a great way to reinforce your brand’s messaging to existing customers in attendance, as well as the press and media who will be reporting from the show floor. case study examples; metrics-driven stories) and create a short framework that can be shared across your social media, blog, and email channels.
  • LEADER NETWORKS  |  TUESDAY, JUNE 12, 2012
    [Media] Social Insurance- Getting Back To The Basics Of Relationships
    Due to social media, insurance agencies and their customers are re-engaging their relationship -- online. And, we have all seen social media marketing being used by insurance in interesting and innovative ways. When was the last time you thanked your car or home insurance agency for helping you? She has over 4.1 Your mileage may vary.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Media] Facebook Send Button Reminds Marketers that Email isn’t Dead, it’s Evolving
    B2B Marketing Social Media Email Marketing Facebook Send Social inboxby Maria Pergolino Last week you may have noticed news of the new Facebook Send button. It was a super hot topic on many blogs read by marketers including Mashable and Marketing Pilgrim.  think it is also a reminder that email marketing  is far from dead. It is evolving. 
  • VISUALLY  |  THURSDAY, FEBRUARY 11, 2016
    [Media] Marketing to Baby Boomers [Infographic]
    Sarah Corley is a marketing specialist at the WSOL agency where she works with clients to deliver stellar results via social media strategy. Professionally trained in singing and dancing, Sarah also enjoys creating mixed media art, cooking, and collecting Pantone Universe accessories. You are needed. Content Marketing
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Media] How Homebuilders Can Leverage Houzz, Pinterest and Instagram to Generate More Business
    You may not realize it from the consumer side of this deal, but there is an enormous amount of heavy-lifting that comes from the homebuilder side, especially with the availability of social media at consumers’ fingertips. Social media done right. The odds are you or someone you know has searched for a home recently.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 27, 2012
    [Media] Pinterest – It’s Not Just for Women
    Every study of the gender divide in social media indicates that the Pinterest phenomenon is driven almost entirely by women. Social Media men pinterest Pinterest for Business You’ve probably heard it a million times already, so I’ll just say it up front: Pinterest is Reddit for women. ” Why? Are you using Pinterest?
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Media] Our Favourite Posts, Week of August 8th
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Some quick handy stats about social media and lead generation. The Impact of Social Media on Goverance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 4, 2013
    [Media] The do’s and don’ts of influence marketing with C.C. Chapman
    He’s an eclectic guy who writes on being a dad, photography, social causes, marketing, and social media … for starters. He''s an eclectic guy who writes on being a dad, photography, social causes, marketing, and social media … for starters. Please click here if you can’t see my video interview with C.C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Media] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. Sprinklr has come out and told the marketplace that it is a critical component of the integrated social media stack. What has changed the most in this this field over the past 12 months? Examples?
  • JUNTA 42  |  SATURDAY, MAY 28, 2016
    [Media] This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’
    Finally, we’re convinced that a grim, self-serving prognosis on the future of media, agencies, and brands by an outspoken executive isn’t accurate. Robert and I are both very excited that the studio is structured as a media company within PepsiCo, much like Red Bull Studio. This week’s This Old Marketing example: Playmobil.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Media] 87 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. Social media sharing buttons in email (49%). Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. BLOGGING & SOCIAL MEDIA MARKETING. It’s been expanded from 70 stats to 87. hours.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 15, 2016
    [Media] The Hot and Cold of a CMO: What CMOs Tweet About in the Summer Versus the Winter
    "The shortest calendar month played host to on outsized number of high profile media, sports and pop culture events that captured the attention of CMOs, including the Super Bowl, the GRAMMYs, another GOP debate, and the Oscars." CMOs, at least the last time I checked — are people too. are impacted by the changing seasons.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Media] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    Many marketers are still seeking to integrate social media into the marketing mix ? Too few marketers use it and too many still challenge the ROI of social media. The ROI of social media continues to be challenged. Is display media experiencing a resurgence? I’m not so sure “the brand is back, baby!&#.
  • JUNTA 42  |  SATURDAY, JANUARY 23, 2016
    [Media] This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)
    Finally, we ponder how the role of chief content officer is evolving in media companies, and debate whether or not brands ought to treat it as a C-level position. Even though this article is very media-centric, Robert and I agree it’s a must-read for brand marketers. We wrap up the show with a #ThisOldMarketing example from Karo Syrup.
  • LEADER NETWORKS  |  FRIDAY, APRIL 22, 2011
    [Media] Building Employee Communities
    We have an opportunity with new media to open ourselves up to model new behaviors, such as IBM with their BlueTwit product, where executives can microblog around a variety of topics. Many organizations have adopted new media and have Facebook pages, Twitter accounts and marketing campaigns using social media.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Media] 5 Social Hiring Hints for Busy Managers
    Related Stories Using Social Media to Recruit New College Grads Looking For Talent? Need to hire someone, but your recruitment request is buried in a stack in HR department? It’s time to take the hiring into your own hands. This may be time consuming work if you are following the same path as your HR department. Why Not Use YouTube?
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Media] 2013: The Year of Integrated Digital Marketing
    As more people access the Internet via mobile, a company’s online assets (website, social media and online content) will need to play well on mobile devices of all shapes and sizes. The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. The Maturation of Mobile.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Media] 10 Genius Ideas That Changed Marketing Forever
    And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry. For their daily information, online readers consult various sources, including newspaper sites, email, and social media.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 2, 2013
    [Media] CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing
    Despite consumer and marketer beliefs that  traditional media advertising on the whole is more effective than online advertising , marketers continue to  shift budgets away from traditional media  and towards digital marketing channels, finds Duke University’s Fuqua School of Business in its latest installment of  The CMO Survey.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 1, 2011
    [Media] Interview with Dick Axelrod of Terms of Engagement
    Happily, Dick also agreed to respond to e-mail interview questions for us, discussing organizational change and social media, among other topics. MM: Does the advent of social media change the hierarchies in organizations that contribute to old-fashioned top-down change management? Cover via Amazon. DA: I'm an accidental consultant.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Media] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    Either way, the respondents still gave marketing automation a better effort / value ratio than attribution, buzz monitoring and social media management. You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. So, yes, there’s a need for a company like Empathy Logic.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 29, 2009
    [Media] What is Windmill Networking? (Understanding the Social Web is the Key to Understanding Social Media Marketing)
    Related posts: Social Media Marketing for Business: Understanding the Five S’s I developed the concept of Windmill Networking to help. Social Media Event Case Study: The AMD Tweetup Image via CrunchBase When I was in the Bay. Related posts brought to you by Yet Another Related Posts Plugin
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 27, 2015
    [Media] How to Beat the Newest Facebook Algorithm Change
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. On April 21, 2015, Facebook announced another update to their News Feed algorithm. For Facebook users and page admins, this change means two different things. Author information.
  • CRIMSON MARKETING  |  MONDAY, JANUARY 19, 2015
    [Media] Infographic: What is the Most Valued Content for B2B Technology Buyers?
    Eccolo Media recently conducted a survey of  B2B technology influencers (33%) and decision makers (67%) on what content forms help them make purchase decisions. . The least consumed content types are eBooks (24%) and podcasts (24%).” Source: MarketingProfs. Image: Courtesy of The Beauty Bean. appeared first on.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Media] Building Your Brand at All Stages of the Pipeline
    Potential clients are seeking interactive information online about your company, and these forms of media allow you precision and consistency in your message. Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site. Brandin
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Media] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    Read on -- have you heard any of these "words of wisdom" before? 1) Why aren''t you on [insert random social media network here]? You should be on some social media platform to make your marketing succeed. Figure out where your current and future customers are going to be, and stake your social media claim. Don''t get me wrong.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2011
    [Media] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
    Because it brings a ton of metrics we can use to make better media buying decisions, right?  We can test offers and creative and then optimize our campaigns as we go. The next biggest mistake marketers make is in media selection. Only 13% of ad effectiveness is based on the media. Avoid The Ego Trap In Digital Marketing.
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 4, 2012
    [Media] The Death of Magazine Advertising [FLIPBOOK]
    This newfound availability of information has had an adverse effect on print media in general, particularly with the advent of tablets such as the iPad. Advertising media firm GroupM forecasts that by the close of 2012, UK print media will have seen a fall of 6.3% in advertising revenue compared to last year. So what happened?
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Media] The Anatomy Of A Great SlideShare Deck
    She has 7 years of experience in search and social media marketing. Creating the perfect SlideShare slide is more than a skill, it is an art. Your goal is to make sure every slide is crafted just the right way because the whole of the presentation depends on the strength of its parts. Comments Wow, there''s a lot here Ann. Thank you!
  • SAZBEAN  |  MONDAY, SEPTEMBER 12, 2011
    [Media] Hard Learned Lessons about Advertising and Small Business
    Media salespeople always want to sell long-term contracts. Gauge the Appropriateness of the Media. The clinic tried each of these approaches for a year or more before they disappeared from both media. Look back at previous advertisers and see what they did; it’s an indication of how well the media worked for them.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, APRIL 7, 2011
    [Media] Need a quick news fix in a speciality area?
    If you haven’t taken a look recently at Eqentia’s portal  with its 12 channels for business, 17 for technology, 4 for social media and many more, it’s worth a browse.  Eqentia Filed under: Content curation , Content marketing Tagged: Content marketing , Eqentia , Social media. Let me know what you think.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 30, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • REPUTATION TO REVENUE  |  THURSDAY, APRIL 29, 2010
    [Media] The lure of cheap content, continued
    Now comes news that more mainstream media companies are themselves falling prey to the lure of cheap content. know times are tough for the media, but really folks. Tags: Marketing Reputation Thought Leadership B2B content journalism marketing media thought leadership Aargh! This ain't the way forward. And that means quality.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Media] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    Updating and maintaining your business’ various social media accounts is a time suck. If you find yourself following these practices consistently, I recommend taking the next step with the full suite of tips in this presentation I gave at INBOUND, Social Domination: How To Conquer ‘The Big 3’ Social Media Networks. cringe.
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Media] 21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]
    From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master. But the great thing about inbound marketing is that it pays off over time. Share with us in the comments.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 26, 2015
    [Media] 5 Cheap and Cheerful Ways to Promote Your Retail Business
    Whether you send an email newsletter, offers, promotions, event invitations or other forms of communication, using a sign up form on your website, your blog and on social media is an effective way to capture contact information that you can use to provide a great customer experience by giving your subscribers the content they want.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 11, 2010
    [Media] How to sell stuff on your B2B blog without being annoying
    I’m hoping by now the “selling is bad&# phase of the social media mantra is passe and we can all freely embrace our inner capitalist.  Tags: B2B and social media Blogging best practices economics of social media Right? Frankly I think this defeats the community-building aspect of a blog. People will self-Tivo.
  • SAZBEAN  |  SATURDAY, JANUARY 14, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of January 14, 2012
    Why social media is leading to a new era of identity    (Simply Zesty). Reasons 2012 is the Perfect Time for Social Media (Search Engine Guide). Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012…  . Some Do’s and Don’ts of Social Updating (Marketing Profs Daily).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 18, 2010
    [Media] Foursquare case study: Are “swarm parties” in your company’s future?
    This is key: Social media influencers in any area love meeting each other face-to-face, hence the success of ‘tweet-ups’. Tags: Foursquare economics of social media Enjoy! At precisely 7.52 pm on August 12, 2010, a hearty cheer rose up from our small tea shop on the south coast of England. “It’s a swarm, it’s a swarm!” you might ask.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Media] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Use Social Media Strategically. Some marketers mistakenly believe that social media marketing is irrelevant for their target audiences. The truth is, your buyers are on social media more than you think: when they wake up, during lunch, when they’re in line, when they get home—the list goes on and on. More than you might think.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Media] The 3 Most Important Aspects of Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media – With social media , you can build a following, share your blog posts and engage in conversations with your prospective customers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Media] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    And while social media has changed the way people connect and engage online, email is still the core communication channel and a primary sharing tool. Infographics, videos, and data points are great assets to help excite recipients and share on the social media channels, as well as forward to friends. by Amanda Batista | Tweet this.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 9, 2013
    [Media] 5 Ways to Demonstrate Value to Your Customers
    Give your brand its own social media channel and provide a means of connecting your customers across the globe so they can learn from like-minded peers and showcase their success and best practices. Share your company’s stories via social media to support positive brand perception and humanize your products or service.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 27, 2012
    [Media] Relationship Selling: Not Dead Only Different
    Many argue that transactional selling is back, and some say social media and the internet has turned it into a buyer’s market and the consumer is in complete control, making it difficult for sales reps to build relationships with their prospects. So what has replaced relationship selling? Would you say no relationship exists because of that?
  • SYNECORE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Media] Consumers Go Mobile for the Holidays
    Access social media – 6% of men 8% of women. Aside from being a cracking good read, the study offers direct and anecdotal evidence of the growing connection between mobile usage and purchase intent among US consumers. Let’s dig in…. Most Shoppers Digital; Desktop Usage Down, Mobile Usage Up. But are they going mobile? So what are they doing?
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2016
    [Media] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. by icon 54. The percentages of marketers indicating this as their top challenge are not measly either. 
  • FATHOM  |  TUESDAY, JUNE 14, 2011
    [Media] Innovative SEO Firm Uses Intranet Connections for Company Culture
    Media CoverageRead News Release. Be Sociable, Share! Tweet.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Media] MarketingSherpa Interviews Kurt Krejny About B2B Local Search Marketing
    Media CoverageRead Article. Be Sociable, Share! Tweet.
  • HUBSPOT  |  MONDAY, FEBRUARY 29, 2016
    [Media] How Internet Behavior is Changing Around the World [Infographic]
    What are some notable global social media trends? Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers. Check it out.
  • SAZBEAN  |  SATURDAY, APRIL 28, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of April 28, 2012
    Are You Worth of Social Media – The 2 Types of Talk Triggers  (Convince & Convert). If You Want a True Community on Social Media, You Have to Create It  (AdAge). 5 Key Elements of an Effective Online Video  (Marketing Profs). Why You Need Social Media, Even if Your Customers Don’t  (HubSpot). Marketing Profs).
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Media] How to Find Great Blogs for Better Business Blogging
    Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. Writing quality content is key for your business blog. Never stop focusing on  better business blogging. How do you find great blogs?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 7, 2009
    [Media] The end of PR as we know it
    I usually dismiss people who say that social media “changes everything.&# At least in marketing, it’s a variation on a theme of “listen, react, and serve your customer&# that has served us well for generations.  When Mark challenged me to respond to his post on libel lawsuits and social media, I was thrown for a loop.
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Media] What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)
    Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Media] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Start off on the right foot.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 9, 2013
    [Media] BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends
    We love comments and those who share on social media. Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Overview: The State of B2B Content Marketing IN NORTH AMERICA. If one word could describe content marketing at the end of 2012, that would be it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 3, 2015
    [Media] Do I need two Twitter accounts?
    By trying to force-fit old “broadcast” media thinking into this new platform they are sub-optimizing Twitter at best and hurting their brand at worst. If your job is to be your official company Twitterer, you probably have marching orders to follow a role or social media policy that has you tweeting behind a logo. No, of course not.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Media] Don’t chase the buzz: why clickbait titles hurt your business.
    Social media pitfalls. For younger readers/users, social media is a precious resource, and anything that endangers their image online or their access to these tools is poison. Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media.
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [Media] Small Businesses: Is Your Website a Novelty or a Utility?
    The following graphic from eMarketer outlines some other key factors: Scanning through the factors listed above, it strikes me that virtually every one of these can and should be reflected in a company’s website and social media presence – the two core assets which come together to form its online brand. This is not surprising to me. Do you?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 29, 2015
    [Media] 3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives
    This can certainly be the case with new media, such as  social media, local search optimization, or even better web design. Social Media Audience Size. Average Social Media Engagement, such as average number of retweets or comments on a Facebook post. Leadership Does Not Understand The Goal(s). Referral Source. Pageviews.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Media] 10 Brands' Twitter Marketing You Can't Help But Love
    Social media conversations have evolved. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. This awesome social media agency sent free samosas to my fellow HubSpotter Sam Mallikarjunan after he tweeted about wanting some every time he saw their Twitter handle.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Media] How to REALLY Increase B2B Blog Traffic
    PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. You also need traffic.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Media] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. Start by looking at the questions and comments your customer service, sales and social media teams field online, via phone or in person. But too often, the “SEO problem” isn’t SEO at all. It’s content. The result?
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Media] Creating an Effective B2B Marketing Machine
    marketing machine falters when it is idle and the pump must be primed constantly with awareness building, social media, web content and lead generation activities. Consistency – You must have a consistent message across all media. ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Media] Need More B2B Sales Leads? Ignore This Research
    But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. It can include images, infographics, rich media, and online video in addition to text. They can also promote content downloads—reports, white papers, e-books and guides.
  • SAZBEAN  |  SATURDAY, AUGUST 10, 2013
    [Media] Top Internet marketing strategy links for the week of Aug 10, 2013
    News & Notes Business internet marketing Marketing and Advertising search engine optimization Social Media Top Rank Blog) Website Launch Checklist: 25 Things to Test Before Your Site Goes Live (Search Engine Watch) The post Top Internet marketing strategy links for the week of Aug 10, 2013 appeared first on Sazbean.
  • LEADER NETWORKS  |  THURSDAY, MARCH 4, 2010
    [Media] When Cops Talk, Crimes Get Solved
    Social media's embrace by business is now commonplace. The world is a safer place now due to social media." Law Enforcement community LexisNexis business communities professional networks social media cop communityAccurint is an online search tool to help Law Enforcement find critical data about criminals.
  • B2B MEMES  |  FRIDAY, SEPTEMBER 24, 2010
    [Media] Will the Web Have A Past?
    This heartfelt appreciation for the durability of print on paper is ironic in the context of the history of media formats. Not only does this offer a grand scheme to think about media, it also suggested (for Innis at least) that modernity, for good or ill, had tipped the balance toward the ephemeral-but-portable.”. You are correct.
  • B2B MEMES  |  THURSDAY, JULY 1, 2010
    [Media] Content’s Evil Twin: Advertorial
    Tags: Content Marketing Ethics The Future of Print advertorial old-media transparency trust
  • REPUTATION TO REVENUE  |  WEDNESDAY, MAY 19, 2010
    [Media] Four steps to strengthening B2B customer connections
    Social media brings promise of new and potentially more effective ways to build and maintain vibrant customer connections, both individual and communal -- but understanding how to turn that promise into reality is far from clear. We're already doing this with social media (hopefully!), but customer connections is an even bigger deal.
  • MARKETING EDGE  |  SATURDAY, MAY 2, 2009
    [Media] ROI of Anything - Good Discipline, Bad Crutch
    Tags: marketing social media innovation measurement ROI
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