CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009
[Media] Aprimo Marketing Studio Expands the Scope of Marketing Automation
Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction. This scope makes it truly different.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 28, 2013
[Media] Marketing Made Simple TV goal – taking over the world
We love comments and those who share on social media. 'Buffer Marketing Made Simple TV has a simple goal – global world domination! We’re already getting awesome guests like New York Times best-selling author Daniel Pink. You can watch his great show here. Our show is already the world’s most TV-like internet show.
FEARLESS COMPETITOR | WEDNESDAY, MAY 18, 2011
[Media] What’s Your 118?
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | What’s your 118? Jeffrey Hayzlett. In New York City, the average elevator ride is 100 seconds. You have 8 seconds to get someone’s attention. Jeffrey is right.
SOCIAL MEDIA B2B | MONDAY, NOVEMBER 25, 2013
[Media] B2B Marketers Must Balance Organic and Paid on Facebook
'Jim Tobin is the president and founder of Ignite Social Media and the author of the new book, Earn It. The CMO’s Guide to Social Media Marketing in a Post Facebook World. In the early days of social media you couldn’t buy social media coverage. We were all social media marketers. Don’t Buy It.
B2B MARKETING INSIDER | THURSDAY, JUNE 7, 2012
[Media] Inbound Marketing Leads Costs Less
The report also shows that Blogs, Social Media and Search drive the lowest cost per lead and that paid search (PPC) truly is more expensive than some outbound tactics except trade shows / events: Cost Per Lead Is Not The Only Reason To Shift to Inbound Marketing. It’s about lining up marketing efforts more closely to the buying process.
HUBSPOT | MONDAY, SEPTEMBER 23, 2013
[Media] The Anatomy of a 5-Star Subject Line
For example, the subject line “[Free Collection] 101 Companies Rocking Social Media” tells readers exactly what they will get by opening the email: a free download featuring 101 companies rocking social media. 'Let''s face it: Every inbox in the world is cluttered. your email''s probably feeling pretty full right about now. 6) Clarity.
ENGAGE | MONDAY, MAY 7, 2012
[Media] 4 Tips on How Businesses Can Be Better Communicators
Be Simple, Direct, and Honest Believe it or not, folks in the 18–49 age range actually want to buy things and then have a social media parade telling people how awesome these things are. Scour social media to find out what people are saying about your business—both positive and negative. So are businesses today screwed? Got it?
HUBSPOT | FRIDAY, MARCH 22, 2013
[Media] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns , according to a Forrester report. But today, I learned that Facebook has been keeping secrets from me, too.
BIZNOLOGY | FRIDAY, NOVEMBER 30, 2012
[Media] Seeing Past Internet Marketing Silos
Same for social media efforts. There are many, many, many (did I say many) websites and general web presences that NO ONE should be pointed to as great SEO, paid search or social media tactics and techniques. “Doing” social media? Photo credit: wattpublishing. On either side of you are fields. Big silos.
MARKETING INTERACTIONS | MONDAY, AUGUST 16, 2010
[Media] Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation
Multichannel and social media tracking ( My review of Genius gURLs ). Incorporate social media and use gURLs to prove the value of your participation in attracting leads, improving continuous dialogue, etc. First, the details: No need for IT - Instant-On Website Tracking. Up to 3,000 contacts. Up to 10,000 emails per month.
SAZBEAN | TUESDAY, OCTOBER 30, 2012
[Media] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). on your social media accounts. Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 15, 2013
[Media] The Upside of Creating a Learning Culture at Your Company
During a chat with Megan, our Digital Content Marketing Manager, she told me that Patrice, one of our inside sales reps, loves social media, particularly Pinterest. Megan picked up on Patrice’s passion for Pinterest, and asked her if she would be interested in learning how social media is used in corporate marketing.
HUBSPOT | MONDAY, DECEMBER 17, 2012
[Media] 10 of the Most Memorable Marketing Campaigns of 2012
Some companies focused on leveraging social media, while others did things that were a little bit more unconventional. As a result, they were also able to attract a lot of media coverage and thus, reach a global audience. The campaign video got close to 100,000 views and hundreds of media placements. Impressive! Bad timing, eh?
THE POINT | WEDNESDAY, JANUARY 19, 2011
[Media] Podcast (Part 2): Does Inbound Marketing Make Sense For Your Company?
In part 2 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the shift from outbound to inbound marketing: what works and why. In under 10 minutes, you’ll learn: • the most effective demand generation vehicles in today’s digital environment. inbound or outbound – what makes sense for your product?
HUBSPOT | MONDAY, JANUARY 27, 2014
[Media] How to Get Existing Leads to Do Your Email Marketing for You
While most marketers speak of social proof in the context of social media, email can be more effective at driving new lead gen than social media. In fact, in an average month, HubSpot generates 17x more leads from email sharing links than social media sharing links. How can I possibly get new leads from my email marketing?".
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 19, 2011
[Media] How Teenagers Would Re-invent Facebook
I’d like to ask a favor — This week I am working with a special group of teenagers attending a class on Media Literacy. With your help, I want to demonstrate in a very living and powerful experiment how blogging and social media can allow them to connect with wonderful people from all over the world. Isn’t that cool?
CONNECT THE DOCS | THURSDAY, DECEMBER 3, 2009
[Media] ClickInsights: What was your "Aha" moment in 2009? - Part 1
During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. "Delve into social media marketing." immediately knew the world was super hungry for a lot more social media marketing knowledge. That’s social media." Blogs.
FEARLESS COMPETITOR | THURSDAY, JUNE 6, 2013
[Media] How to Get Your Prospect to STOP, LOOK and LISTEN to You (with content marketing)
Please let us know what you think in the comments and share it on social media too. All this ad saturation in just about all forms of media has made it harder for people to actually pay attention to what all these businesses are selling, much less remember what they’re saying. Get a great deal on WPEngine for your blog here.
JUNTA 42 | THURSDAY, JANUARY 12, 2012
[Media] 10 Content Marketing Books to Help Sell the C-Level
Where Get Content Get Customers leaves off, Content Rules ramps it up a notch, with clear instruction and motivation on everything from content strategy to newsletter creation to blogs and social media…with some amazing case studies along the way. The New Rules of Marketing & PR. Get Content Get Customers. Content Rules. Chapman.
DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 3, 2010
[Media] Buyer Roles, Buying Stages, and Perception Challenges
The need to get this broad variety of messages out to buyers, now that buyers are in control of their own buying processes, is what has led to the growth in nurture marketing , as well as the business use of social media as a publishing platform. similar exercise needs to be done to assess where the need for content is greatest.
HUBSPOT | WEDNESDAY, JULY 25, 2012
[Media] 21 Reasons People Don't Trust Your Company
In fact, Socialnomics reports that 25% of search results return user-generated content from review sites, blogs, and social media updates. Social media has become ubiquitous, and when companies have abandoned social profiles, it looks like they don't have all their ducks in a row. 15) You're not engaging in social media conversations.
MI6 MARKETING AGENCY | TUESDAY, JULY 20, 2010
[Media] The Mi6 Tweekly: Week of July 12, 2010
Infographic: Google’s Long History of Social Media Attempts. Good concise post on top 5 social media trends for #B2B marketers by @BrennerMichael. Chart: Companies to Spend More on Social Media to Recruit (Source: Jobvite via/@eMarketer). RT @HolgerSchulze: Metrics for B2B Social Media Measurement? Monday. Tuesday.
SALES LEAD INSIGHTS | WEDNESDAY, AUGUST 12, 2009
[Media] B2B Lead Generation Checklist: 22 Success Tips
Be there when they are thinking about the problem (right media, right frequency). ? What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. Aim where your prospects are. ? Focus on generating response. ? Get right to the point. ?
HUBSPOT | SUNDAY, MAY 26, 2013
[Media] Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week
Infographic and Free Guide -- The Social Part of Social Media: A Love Story. Ever wonder what a real relationship in social media should look like? We’ve created an infographic that illustrates the way brands and fans should truly interact in social media. 'It''s been a busy week for companies like Google, Yahoo!, Yahoo!
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 5, 2013
[Media] The 3 Pillars of B2B Customer Service
Follow your customers on social media so you’re the first to congratulate them on a business development. Your marketing team should monitor customer interactions on social media, whether they be complaints or praises, and they should respond quickly with accurate information. Understand Your Customers. Track them. relationships.
HUBSPOT | THURSDAY, MARCH 17, 2011
[Media] B2B Marketing Best Practices with @Mvolpe [@InboundNow #12]
In episode #12 of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast , I am joined by HubSpot's very own Mike Volpe. The value of social media fans and followers. Who Should Own Social Media In An Organization? Mike sees value in every department taking advantages of social media tools and technologies.
ONPATH | TUESDAY, DECEMBER 14, 2010
[Media] I am not 140 Characters: A collection of Tweets never Twitted about on Twitter
In truth, all I had done was manage to expose how truly uneducated I was when it came to integrating this form of social media into my work life. Over the course of the last few months, my thoughts about using this form of social media have changed. Article by Cale Helmer (Business Development Trainer - OnPath). ” There! Right?
SAVVY B2B MARKETING | MONDAY, JULY 23, 2012
[Media] Savvy Toolkit - Buyersphere 2012 Report from BaseOne
But don't count social media out! Research about B2B buyer attitudes and perceptions of marketing and its effectiveness are very rare. Particularly comprehensive research spanning 800 decision makers across dozens of industries that take into consideration generational attitudes and biases of those buyers. Check it out!
SAVVY B2B MARKETING | FRIDAY, MAY 13, 2011
[Media] Savvy Week in Review - May 13
Patricia Redsicker explains why you need a plan before you jump into social media -- and how you go about developing one. I don't know about you, but we have spring fever! So, to help you weed through everything and spend a bit more time outside, we're pointing you to our favorite posts from the week. by @ tpisello via @ Junta42.
SAVVY B2B MARKETING | FRIDAY, JANUARY 28, 2011
[Media] Savvy Week in Review - January 28
by @davidabrock via @customerthink David Brock questions how sales reps should engage with social media and sparks a great debate. Another week has flown by. And with it, lots of great ideas have scrolled across our screens. We're sharing the best of the bunch with you here. Enjoy! Thanks! Who comes first in your marketing content?
VERTICAL RESPONSE | THURSDAY, JULY 25, 2013
[Media] VerticalResponse Acquired by Deluxe Corporation
Email marketing and social media. Soon you’ll see a new version of our email marketing and social media product roll out, and it’ll be faster and better than ever! 'We’ve got great news here at VerticalResponse! We announced today that we’ve been acquired by a wonderful company … Deluxe Corporation. You got it.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 25, 2013
[Media] Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask
The book is a treasure of information about the value of content marketing throughout all channels (blogs, e-newsletters, videos, podcast, and social media). ” “Will people share and spread this information in social media? Educate. Engage. Enrich. But is it enough? He founded the Content Marketing Institute.
SYNECORE | TUESDAY, JULY 2, 2013
[Media] New Study: Email Marketing Actually Works?!
The cool kid in town is social media; there are a lot of deals and steals advertised on the various channels, and there’s even been some growth of transactions via social media, otherwise known as social commerce. It looks like customer acquisition via social media is a major fail, at least for right now. Curious? The Takeaway.
BLOG MY CALLS | MONDAY, JULY 22, 2013
[Media] How to Create Content that Converts
'This is a guest blog from Jeff Molander, the authority of making social media sell, adjunct faculty at Loyola University, and author of Off the Hook Marketing: How to Make Social Sell for You. He is also a social media trainer and speaker. --. Let''s say you publish dozens of blog posts and get all kinds of traffic to your Web site.
HUBSPOT | THURSDAY, OCTOBER 11, 2012
[Media] How to Convert Casual Blog Visitors Into Dedicated Subscribers
But if you start promoting subscription to your blog via other marketing channels like social media, email, and calls-to-action, it will start to get a bit complicated to direct visitors to that module. You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. landing page !
HUBSPOT | MONDAY, SEPTEMBER 17, 2012
[Media] 40 Ways to Get Banned From the Top 5 Social Networks
It may feel like a fustercluck, but there are actually some rules and regulations that go along with participating in social media. You know, the things that help make social media a nice place to be. And it breaks our hearts to see marketers giving an honest go of social media get banned from the networks. 6) Spamming posts.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 9, 2008
[Media] A reading list for aspiring knowledge workers. Future Tense:
REBUILDING MEDIA: the economics of media. STRANGE ATTRACTOR: social media. Today, he is a principal at Eastwick Communications, a Silicon Valley PR agency, where he advises both emerging companies and market leaders on executive leadership, public speaking, marketing strategy and media relations. Corante Blog]. Jim McGee.
ILLUMINATING THE FUTURE | SATURDAY, APRIL 10, 2010
[Media] Leading Lights: Marketing and PR Strategist David Meerman Scott
We no longer need to rely on the media for attention and publicity. We are the media now. Before the Web came along, there were only three ways to get noticed: buy expensive advertising, beg the mainstream media to tell your story for you, or hire a huge sales staff to bug people one at a time about your products," he writes.
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Media] 6 Ways to Establish Yourself as an Industry Thought Leader
Answer Questions in Social Media: This is perhaps one of the easiest thought leadership tactics to keep up with on an ongoing basis. Social media is littered with people trying to learn more or find answers to questions they have. It can also help your business stand out from its competitors. Ways to Become an Industry Thought Leader.
B2B IDEAS @ WORK | MONDAY, DECEMBER 5, 2011
[Media] B2B Marketing & Scientific Research: Why Online Relationships Matter
That is why it’s so important to include social media as a part of your B2B arsenal. So stop stalling or procrastinating; you should always be engaging with social media and building online relationships. Drive to Bond As humans we are driven by multiple factors, one of which is the drive to bond.
B2BBLOGGERS | THURSDAY, DECEMBER 2, 2010
[Media] A Discussion On Influence #B2BChat | B2Bbloggers.com - B2B Social.
tagged in #B2Bchat B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media?
WEBBIQUITY | WEDNESDAY, JULY 14, 2010
[Media] Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)
SEO & Social Media Track: Show Me The Links: Real Life Link Building by Bruce Clay. Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Share this on Bebo.
WRITING ON THE WEB | WEDNESDAY, AUGUST 29, 2012
[Media] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like Facebook , Twitter or LinkedIn ? Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. They won’t stay. Wikipedia.
WEBBIQUITY | THURSDAY, FEBRUARY 16, 2012
[Media] Seven Guides to Better Copywriting
” These companies are shifting efforts to “newer social media platforms.” “You are no longer a great copywriter so much because you’ve written for popular media brand X or esteemed company Y. In this age of inbound marketing, content is king. But good writing isn’t easy. How does the pattern work?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 30, 2012
[Media] Five of the All-Time Biggest Blogging Questions Answered
have no plans to monetize my blog directly, but I’m hoping that people who love the free content will support me by buying adjacent products on my website such as my Social Media From Scratch video tutorials , books, or instant coaching services. As I teach and speak, I start to see certain themes in the questions I’m asked.
SOCIAL MEDIA B2B | MONDAY, MAY 9, 2011
[Media] The Evolution of Social Business
The challenge of social media ownership, scale, governance, employees running wild on the web, technology adoption, organizations models, change management are discussion points that are happening frequently in the enterprise today. The social customer is not a new concept. Many companies recognized the social customer very early on.
CONTENT MARKETING EXPERIENCE | WEDNESDAY, FEBRUARY 20, 2013
[Media] Mobile content marketing and content consumption: data and evolutions
Smartphone media usage is dominated by apps, which account for 4 out of every 5 minutes spent on smartphones with mobile web usage accounting for the remainder. Smartphones and tablets now drive 1 out of 3 minutes spent with digital media. The topic: mobile content marketing. Data and research enough. Mobile in the UK. Apps, anyone?
MI6 MARKETING AGENCY | SUNDAY, JUNE 6, 2010
[Media] The Mi6 Tweekly: Week of May 31, 2010
Feel free to leave comments: Great article by @mashable that ties social media to meaningful meetings & relationship building via/@MTSForbiz #b2b. Infographic: Social Media is Changing Business. based social media users think and do when interacting with your brand via/@btobmagazine. Monday. Tuesday. Chart: U.S. Wednesday.
FEARLESS COMPETITOR | FRIDAY, JULY 12, 2013
[Media] Thank You Marketing Made Simple TV syndication sites!
Social Media Today. 'We wish to thank all the sites who have supported our TV on the Web show, Marketing Made Simple TV, since it premiered in May of 2012. Jeff Ogden , the Creator and Host of Marketing Made Simple TV wishes to share his list of sites that have carried Marketing Made Simple TV, as we wish to say “Thank you.”
FEARLESS COMPETITOR | SATURDAY, MARCH 30, 2013
[Media] DO Better, LOOK Better, CONNECT Better – a book review of Rise, by Patty Azzarello
We love comments and those who share on social media. 'Buffer My book review of Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader and Liking Your Life. As the Creator and Host of Marketing Made Simple TV , my show has become the go-to destination for authors wishing to promote their books. Patty Azzarello.
HUBSPOT | WEDNESDAY, MAY 23, 2012
[Media] The Inbound Marketer's Complete Guide to Newsjacking
If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! Breaking news, you guys! Something really important happened in your industry.
SAZBEAN | WEDNESDAY, FEBRUARY 13, 2013
[Media] 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition
Social media is all the rave, and for good reason. But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? SMBs are increasingly placing emphasis on social media marketing as a customer acquisition tool, while placing less emphasis on search marketing.
SAVVY B2B MARKETING | THURSDAY, JULY 14, 2011
[Media] How to Write Copy that Reads Like a Bestseller
Her specialties include brand development, social media strategy, and content marketing. Does your marketing copy grip your readers, drawing them in and pulling them along; or does it send them into a semi-catatonic state more conducive to REM sleep than taking action on your offer? Good business writing does not have to be staid and boring.
MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
[Media] Webinar Q&A: Content is Marketing Currency
In a recent Webinar, Peter Burris, VP and Principle at Forrester Research, said that 85% of decision makers they interviewed reported to use social media during the decision-making process. As an independent consultant, myself, I can attribute at least 6 new clients to my engagement with them on social media - during the last year, alone.
DIGITAL BODY LANGUAGE | SUNDAY, MAY 24, 2009
[Media] Digital Body Language: Our B2B Facebook Marketing Strategy
Tags: Facebook Social media Eloqua
EMARKETING STRATEGIST | TUESDAY, JUNE 22, 2010
[Media] How to Use HARO for Publicity & More! (Part I)
The title of each query contains a one line description and the media outlet. Media outlets can include major print publications, well known websites and blogs, book authors and lesser known websites, blogs and social networks. But, public relations is expensive. There is a solution. Different countries. More lists. You name it.
MEASURABLE MARKETING | THURSDAY, FEBRUARY 23, 2012
[Media] Webinar Recap - Content Marketing for Lead Gen: How to Get Started
next generation CMS, analytics and social media tools are all essential for content marketers. Thanks to everyone who attended this morning's webinar, "Content Marketing for Lead Gen: How to Get Started". The Internet has enabled marketers to take on the role of publisher and storyteller. Kickstarting Your Own Content Marketing Program.
CUSTOMER EXPERIENCE MATRIX | MONDAY, AUGUST 20, 2012
[Media] Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products
You may have noticed that social media is missing from these lists. Don’t be alarmed – it's just that most social media features were not covered in the previous edition, so we can't calculate growth rates. I'm pretty sure that social media features are being added quickly although I don't have the data to prove it. Stay tuned.
EMARKETING STRATEGIST | WEDNESDAY, NOVEMBER 3, 2010
[Media] 7 Tips to Name Computer Files so You Can Find Them Again
When you write several different types of media on the same topic, you might want to identify the type of media your file is. The decision to include media type will also depend on what folder you put the file in. It happened again last week. client contacted me in a panic. Ewwww! If you’re lucky, it turns up. What do you get?
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 11, 2009
[Media] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
Get social Yes, I mean social media – Twitter, Facebook, Digg, LinkedIn and the rest. While it seems like social media has been hyped to death over the last few years, it is still growing as a great way to connect with prospects and customers. I don’t have to tell you that times are tough these days. Share ‘em here
CONVERSIONATION | WEDNESDAY, APRIL 18, 2012
[Media] Optimize: a Holistic View of Content and Marketing Optimization
Think about search engine optimization and social media optimization, for instance. Lee Odden's Optimize: Discover - Consumer - Share Obviously, we optimize for media as well. Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 12, 2010
[Media] Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?
The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Summary: Genius.com has added a free version of its system.
B2B MARKETING INSIDER | MONDAY, DECEMBER 23, 2013
[Media] 10 Top Insights On B2B Marketing From 2013
How Do You Find The Time For Social Media. The answer is simple: I make the time for social media because I think it’s important. I ” Now I know all you “ social media divas ” out there who already know what it is, are tracking your score every day, and are praying someone will reveal the secret to a higher Klout score. Sorry.
HUBSPOT | THURSDAY, JANUARY 3, 2013
[Media] Is the Marketing Campaign Dead?
Paul Dunay has written, " there is no campaign in social media ," while Joe Pulizzi said in a video interview that "content marketing is not a campaign, it is a promise to our customers." Blogs and social media behave like compound interest, so if you treat them like 'campaigns,' you lose all the benefits. wink wink) “. What next?
NUSPARK | MONDAY, OCTOBER 31, 2011
[Media] Video Blog 1: An Introduction to the B2b Buying Funnel
For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation topics. Well, I’ve decided to start shooting some occasional video blogs. The first one is considered a pilot, as I need to tweak some things for the next one, especially the intro.
B2B MARKETING ONLINE | WEDNESDAY, AUGUST 25, 2010
[Media] Let creativity be the driver
Guest blog by Nick Ellis, creative director of Halo Media. This means that achieving reach through traditional media is harder, but it doesn’t mean you can’t get lasting, meaningful results from your marketing. The economic downturn has meant that B2B marketers have faced inevitable cuts to their budgets. Well, because it works.
THE FORWARD OBSERVER | WEDNESDAY, NOVEMBER 6, 2013
[Media] How To Talk to Management About New Approaches to B2B Marketing
The now commonplace aspects of B2B marketing like buyer personas, content marketing, social media and marketing automation software can seem pretty foreign to them, if not frightening. By asking questions about your management’s own buying and media usage habits, you can get them to personalize and then understand how marketing has changed.
LEADER NETWORKS | WEDNESDAY, JUNE 8, 2011
[Media] Social Business Readiness: 5 Questions For Sales Executives
Sales is often one of the first departments to pick up social media tools to expand the organization’s network of business contacts and garner new leads. Are the social media-based efforts of individual sales people channeled into your core sales management and CRM systems, or are they decentralized?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 26, 2011
[Media] Improve your blog. Stop writing for an audience!
I’d like to challenge this beloved notion — perhaps this social media myth — that you blog for a community, not yourself. I’m a little freaked about this post. I’m afraid people will read only the blog headline and get out their pitchforks and torches. You were blogging for some personal benefit. Or money.
HUBSPOT | FRIDAY, JULY 12, 2013
[Media] 10 Brands That Jumped on Instagram Video (And Rocked It)
'When new social media features are released, every news outlet and blog jumps on the story. Even media outlets are getting creative with Instagram videos. Hey, we do it, too.) Everyone''s thinking: what is this new feature, and how does it fit into my current content strategy ? 10 Brands Creating Awesome Instagram Videos. 6) Intel.
HUBSPOT | THURSDAY, JANUARY 27, 2011
[Media] 10 Big Marketing Stories That You Might Have Missed This Week
Social Media Marketing: Strategy to Commerce - If you are interested in social media marketing strategy, you might want to check out this new post from the TopRank Online Marketing Blog. Rethinking the Future of Business Part 1: The State of Corporate Social Media - How will social media impact business?
INDUSTRIAL MARKETING TODAY | MONDAY, JULY 16, 2012
[Media] The Real Value of Content Marketing for Industrial Companies
However, these decision makers are probably not going to read your blog posts, follow you on social media or visit your Website. In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. According to them, that has always been a job done by sales and not marketing.
HUBSPOT | TUESDAY, OCTOBER 22, 2013
[Media] The Essential Best Practices to Successfully Prospect Inbound Leads
However, many salespeople overlook two important areas: Social Media. Track what your contact is talking about on social media (and what their company is talking about). Notify you the moment a lead mentions you, your competitor, or an industry keyword on social media. You can view the original article here. Another cold call ?
HUBSPOT | TUESDAY, JULY 19, 2011
[Media] How the Evolution of PR Mingles With Content Marketing
Public relations professionals do plenty of things, of course: publicity, reputation management, and media relations, to name but a few. But the heart and soul of PR has always been planting stories in the media: in newspapers, magazines, on television and radio. How to Supercharge Your PR Program with Social Media.
DIANNA HUFF - B2B MARCOM | SATURDAY, JULY 17, 2010
[Media] New Post for BlogNotions Marketers Blog
I watched the Old Spice campaign go viral and while my one Tweet sums up my initial response to it (“The Old Spice brand may now be ‘trendy’ due to social media + hottie Isaiah Mustafa, but it still smells icky to me ), technology writer Robert X. Cringely of InfoWorld’s take on it made me stop and think. Enjoy
E-LIGN | WEDNESDAY, JULY 31, 2013
[Media] 3 Solid Reasons Why Every Business Needs to Create Content
It is also absolutely essential that you share your content through all the social media platforms such as Facebook, Twitter, and Pinterest. Distributing content on social media has become expected by web users as another channel of delivery. The bottom line is that content marketing is the most efficient kind of marketing on the web.
DIGITAL B2B MARKETING | TUESDAY, OCTOBER 16, 2012
[Media] Inbound Marketing vs Outbound Marketing: The Real Difference
We have all turned to Google or social media and discovered things that are completely useless or misleading. Outbound marketing is about interruption. Inbound marketing is about discovery. But so what? We have all been interrupted and had it lead to something wonderful. So why is inbound marketing a better way to market?
JUNTA 42 | WEDNESDAY, OCTOBER 6, 2010
[Media] The 80/20 Rule of Corporate Content
Before we let all that 80% of goodness be shared with our customers (through traditional/social media and other distribution outlets), a marketing expert strategically blocks it to focus on how wonderful we (the brand) are. It still amazes me why companies don't understand why their social media programs are ineffective.
HUBSPOT | MONDAY, SEPTEMBER 13, 2010
[Media] Top 5 Inbound Marketing Articles to Start the Week: Emerging Social Platforms
Innovative brands are quick to start using new social media platforms, but that doesn't mean other businesses can't test them out as well. This Mashable article serves as a guide to how emerging social media platforms can benefit businesses. Smart B2B Companies Now Think Like Media Companies. Author: Erica Swallow on Mashable.
CRIMSON MARKETING | THURSDAY, JANUARY 16, 2014
[Media] Online Video is The Future of Content Marketing
For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” Social media is your best friend when it comes to making “it easy for users to find and share” your content. '“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.”
WINDMILL NETWORKING | MONDAY, NOVEMBER 18, 2013
[Media] Blog Design for Businesses – Do’s and Don’ts
Here are some of the … Continue Reading Blog Design for Businesses – Do’s and Don’ts by Kristi Hines - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'One of the things that will determine the success of your blog is its design.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 7, 2012
[Media] Raab VEST Report: Testing Features, Data Quality and Content Management Still Lag in Marketing Automation Products
There’s apparently a resurgence of interest of direct mail generally and post cards in particular as a way to avoid ever-more-cluttered email inboxes and social media channels. Today we’ll look at the VEST data to see what’s still hard to find. See the previous post for details on the calculations.
DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
[Media] Why Host a Blog on Your Corporate Website?
› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Thought leadership is a good thing. Links Let’s be real. What do people like to link to?
CLIENT BRIDGE | THURSDAY, OCTOBER 6, 2011
[Media] Are You Failing at Marketing Automation?
A majority of your traffic comes from paid media." Organic search, social media, and direct traffic convert into leads and customers at higher rates than paid media. From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers."
SALES LEAD DYNAMICS | WEDNESDAY, JUNE 2, 2010
[Media] “Make Cold Calls? I’d Rather See a Periodontist.”
Social Media. Social Media is another way of highlighting your expertise without selling. If you’re really effective with email and social media, prospects will CALL YOU. Prepping for a cold call. If you need a shot of Novocain before you make a cold call, take heart. There is an alternative. . Ted never picked up the phone.
B2BMARKETINGSMARTS | TUESDAY, APRIL 20, 2010
[Media] My 5 favorite B2B marketing numbers.
Where to focus efforts in B2B marketing campaigns: Out of 100%, the elements that affect the outcome of a B2B marketing campaign carry the following weights — List/Media/Data = 40%, Offer = 30%, Design = 15% and Copy = 15%. Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game.
SAVVY B2B MARKETING | FRIDAY, MARCH 19, 2010
[Media] Savvy Week in Review - March 19th
Social Media and Thought Leadership: The Virtuous Circle for B2B Marketing - by @robleavitt Rob points out that B2B marketers are taking a dangerously limited view of the intersection of thought leadership and social media. Tomorrow is the first day of spring, and - boy! are we ever ready. TGIF & enjoy the great reads. and parties.
HUBSPOT | FRIDAY, DECEMBER 28, 2012
[Media] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. Let's dive into what these changes mean for the social media marketer. That being said, the social network still left something to be desired. Am I right? Google+ Enables More Engagement Opportunities for Business Pages.
VOICE-BASED MARKETING | MONDAY, AUGUST 12, 2013
[Media] Marketing Vitamins: Daily Marketing Activities to Build Any Business
Friday: Engage on Social Media. At this point, many businesses have some kind of social media presence, however small. Social media has become a part of marketing that can’t be ignored, so you might as well make it part of your routine. Here’s a Marketing Vitamin for every day of the week to get you started.
HUBSPOT | MONDAY, AUGUST 30, 2010
[Media] Visualizing How a Link Spreads Through the Twitterverse
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. A few months ago, I did some research into visualizing how a story spreads across the Twitterverse and how that spread could be visualized. Marketing Takeaway.
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 7, 2010
[Media] Is Multichannel Marketing Really “Dual-Channel” Marketing?
And the advent of social media has further complicated the issue because it’s difficult to connect with a consumer on a one-to-one basis when the only data you have is a profile or cookie. Social media is now blurring the lines between these functions as it becomes incorporated in them all. Kenyon Blunt. Why is this important?
FEARLESS COMPETITOR | SATURDAY, MAY 25, 2013
[Media] Highlights of this week’s best posts at the Fearless Competitor blog
LIVE Marketing Made Simple TV with Hubspot Social Media Scientist @danzarrella. We love to read your comments and appreciate those who share our blog posts on social media. 'The weekend has arrived and this is a new thing we will be doing on Saturday’s (at least till college football starts). Heat some water and pour it in.
HUBSPOT | THURSDAY, JUNE 7, 2012
[Media] 7 Shameless Tactics Marketers Use to Lure an Audience
Or look at our latest ebook, 55 Brands Rocking Social Media With Visual Content. Think about if we'd just given you 5 or 10 brands that use visual content on social media; how inspirational would that really be? 10 Sloppy Social Media Mistakes to Fix NOW ," coming in at 9,005 views. Slow and steady wins the race. Big whoop!
WINDMILL NETWORKING | MONDAY, MAY 14, 2012
[Media] 5 Creative Ideas to Spark New Engagement in Facebook Timeline for Fan Pages
Regardless if you are a fan or not of Facebook, however, there is still no better way to reach out and engage with both present and potential consumers in social media than through a robust Facebook Page. One of my social media agency clients who has several hundred thousand fans exhibits a number that is closer to 0.2%. Facebook
HUBSPOT | FRIDAY, FEBRUARY 14, 2014
[Media] A Sales & Marketing Love Story: From LinkedIn & HubSpot [SlideShare]
They often have a rocky relationship and argue with each other over lead quality, follow-up procedures, social media monitoring, and cost vs. revenue (among other things). 'It can sometimes feel like marketers are from Venus and salespeople are from Mars. Sales and Marketing Love Story from HubSpot All-in-one Marketing Software.
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 23, 2010
[Media] Consider SEO Beyond Your B2B Website
Once these keywords are in place, and you begin using them in website copy, blog posts and social media profiles, look beyond those areas to other non-traditional uses of your keywords. 100+ SEO Resources for B2B Marketers One of the biggest benefits of social media for B2B. Company Description. Employee Job Titles. Printed Materials.
LEADER NETWORKS | MONDAY, AUGUST 30, 2010
[Media] How To Find Your Thought Leadership Voice Online
There is plenty of information online about using social media for thought leadership. To help with the how, I work with thought leaders within enterprises via a social media immersion program. So it is with developing a thought leadership platform using social media channels. Most would say it's an imperative.
LEADER NETWORKS | MONDAY, OCTOBER 18, 2010
[Media] Common Sense Social CRM: How Social Metrics Affect the Bottom Line
Social media provide a richer set of information about customers, “watch points” that may not be easily quantified, but should be monitored by companies to get a broad understanding of their customers. As popular social media outlets continue to spread, the scope of this job is broadening. None are comprehensive. But it is possible.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 16, 2014
[Media] 14 B2B Blogging Best Practices from Creation to Promotion
While promotion through social media isn’t a secret tactic ( 87% of B2B marketers use social media to distribute content), we took the time to discuss some key ingredients to successful sharing using social media and a few other outlets. 91% of B2B marketers use content marketing ( source ). Where will they see this post?
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 26, 2012
[Media] Best Practice For Maximizing Marketing Qualified Leads From Your Inbound Marketing Campaigns
The two biggest themes of the event, which should come as no surprise, were the use of Mobile marketing and engaging with consumers through Social Media networks. Recently I had the opportunity to attend the Inbound Marketing Summit 2012 held in Boston and put on by the great people at The Pulse Network.