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  • READYPULSE  |  TUESDAY, OCTOBER 21, 2014
    [Media] 9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns
    Total campaign-related activity on social media. Total pieces of content posted on social media by your ambassadors. Blog Brand Advocacy Featured Social Influencers Social Media Marketing word of mouth marketing brand advocacy brand ambassador brand ambassador program Instagram Social Media social media marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Media] KCNN: Principles Module
    Weve interviewed citizen media publishers and thought leaders in an effort to flesh out the core values and tenets of quality journalism at the grassroots level. We show how to present a story or argument fairly, where to turn for diverse viewpoints, and how media bloggers think about the topic. Citizen media interviews. ABOUT.
  • SALES ENGINE  |  THURSDAY, JANUARY 28, 2016
    [Media] Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World
    Kevin Anderson at the Media Briefing refers to this overload as Peak Content. Even though this article talks mostly about media companies, the same can be applied to B2B content marketers : We’re simply putting out too much content for our prospects to consume—and the more we produce, the less engagement we actually have.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Media] The 10 Best Marketing Infographics of 2012 (So Far)
    From Mavenlink. 7) The History of Marketing From HubSpot. 8) How LinkedIn Works From Infographic Labs. 9) 2012 Social Media Marketing Report From World View Editing. Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask? Ha, just kidding.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Media] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. SEO is social media. Bob Leonard transcribes his interview with video SEO expert Daniel Loeschen of LT Creative Media on how to search-optimize video content. But change is.” by Forbes.
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Media] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    At Tomorrow People, we adhere to the inbound marketing ethos to generate high quality leads; combining content marketing , SEO, social media and web analytics to create an environment that attracts targeted traffic. Social media. Social media is also a wonderful way to spread the word. You didn't read that wrong. Read on!
  • BEYOND  |  MONDAY, AUGUST 19, 2013
    [Media] The Key To Social Selling: Be Nice
    Some of the nicest business people on social media also happen to be some of the most successful. always thought this was pure coincidence but a recent post by Eric Tung suggests that it is more than that
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 10, 2012
    [Media] The More Industrial Marketing Changes, the More it Stays the Same
    73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. The next favored channel is email marketing, an old workhorse despite all the rumors of its death thanks to the current buzz about social media. Click on the image to enlarge).
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 15, 2012
    [Media] The Future of Content Marketing – 6 Differences Between Good and Great [Part 2]
    In part one of this series – The History of Content Marketing – we covered how the barriers to entry for brands becoming media companies have fallen, and now the differences are all but gone. Opening Up New Content/Media Markets. Social Media Examiner. But don’t start the party just yet. The Chief Storyteller.
  • NUSPARK  |  SATURDAY, MAY 22, 2010
    [Media] You’re doing your Marketing Wrong if….
    I run into countless marketers who are trying to figure out their best mix of media and emarketing tactics. Tags: Advertising Marketing Strategy Search Marketing Social Media Many are not optimized for success. Let’s take a look at some of what you [.].
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Media] 5 Storytelling Lessons From Game of Thrones
    Game of Thrones ‘ social media channels are some of the most robust in television, and it’s not a coincidence that the content is so engaging to rally such enormous numbers. Game of Thrones ‘ total social media audience on the major platforms is  17.1 Did you watch the Season 5 opener? million  respectively. Facebook.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 7, 2013
    [Media] How Link Building Management Will Change in 2013 & Beyond
    User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. Own / run social media profiles, individually and as part of an organization. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Media] How to Turn a White Paper into a Content Marketing Machine
    Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT  today. We love to read your comments and appreciate those who share our blog posts on social media. Ask YOUR questions during the show. What do you think?
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Media] 56 Reasons Why Content Marketing Works
    By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. 5. 16% of companies employ a full-time social media specialist and 11% are paying a dedicated email marketer.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Media] Google needs its own social network
    If you are one of those search people descrying social media's impact, you need to check out my latest post on Search Engine Guide, " Google needs its own social network.". Organic Search Social Media Marketing Facebook Google MySpace Search engine optimization Searching Social media Social network TwitterImage via CrunchBase.
  • THE POINT  |  THURSDAY, JUNE 24, 2010
    [Media] Factoids: How to Tweet Multiple Times About the Same Offer
    Tags: B2B Marketing Content marketing Demand Generation Landing Pages Social Media landing page design twitter white paper promotion
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Media] What Is Content Marketing? It’s Starts With Culture!
    What is the relationship between content marketing and social media? Social media is a channel of communication, like the radio and television. The difference is that everyday people, like us, have the power to publish through social media. In a sense, social media allows us all to be content marketers. Learn. Optimize.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 19, 2011
    [Media] 10 Fast Facts About Zillow
    But Zillow is a fascinating mix of social media and data. Postlets brought the company a total of 500,000 registered users who share their listings across 13 social media and real estate sites. by Jesse Noyes | Tweet this. Zillow is looking to find a new home on the public market. Zillow hopes to raise around $50 million. Zesty Stuff.
  • B2B MEMES  |  FRIDAY, AUGUST 10, 2012
    [Media] Lewis DVorkin: Content Marketing or Advertorial?
    As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Content Marketing content Ethics Forbes Lewis DVorkin new-media survival guide publishing modelsTrue enough. What do you think?
  • B2B MEMES  |  TUESDAY, SEPTEMBER 18, 2012
    [Media] Infographics: Not Dead Yet
    My fears, happily, were unjustified. I don’t know anything about OnlineClasses.org , but I do like their  flowchart for young jobseekers about what to post or not on their social media accounts. Design Social Media blogging careers design infographicsWell done, Allison et al! To Post or Not to Post.
  • THE POINT  |  TUESDAY, DECEMBER 14, 2010
    [Media] Quick Tips for Lead Generation Success (Podcast)
    Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. B2B Marketing Demand Generation Social Media lead generation b2b demand generation b2b lead generation Steve Farnsworth
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Media] Is it Time for an Extreme Web Makeover?
    Business professionals are spending more time on social media sites than vendor and editorial sites (Source: ITToolbox). It’s natural to have these feelings and think to ourselves where is the ROI when it comes to the web and social media. site and supportive social media outposts (we’ll convert an existing sites).
  • THE POINT  |  THURSDAY, AUGUST 19, 2010
    [Media] Banner Ads I Like: Adobe
    Adobe has a clean, elegant brand that works effortlessly across all media, but these ads take it a step further. Tags: B2B Marketing Banner Ads Interactive Design Online Advertising Online media Adobe banner ads banner design interactive design online advertising Take these ads by Adobe. but here it works. Concise and compelling copy.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 9, 2008
    [Media] Is your Company Being Blogged About?
    This week and last week's posts should give you the kick in the but you need to ensure that your company has a voice in the social media world and if you've already delved into this that you listen very closely and refine your approach. B2B B2C social media blogging Web 2.0.The tools is called www.trendpedia.com. What are the trends?
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Media] Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More
    In fact, Social Media Examiner found that 55% of social media marketers use Facebook as their primary platform, and eMarketer learned that nearly 68% of all social media ad spending is on Facebook Ads. Jason Myers , Social Media Manager at The Content Factory : Try composing, or at least previewing, your Ad on a mobile device.
  • BIZNOLOGY  |  THURSDAY, MARCH 8, 2012
    [Media] Do tricky marketing claims really help you as a marketer?
    But the question remains, is this good marketing? I say no, and social media is the main reason why. But now that I have used social media to puncture the claim, it might not spur you to the same action. Because with social media, you can no longer fool one customer at a time. Image via Wikipedia. Well, maybe not.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2011
    [Media] Weekly Wrap Up - September 23rd
    Check this post from Jon Buscall of Jontus Media for some great tips on how to turn things around with the strategic use of an email newsletter. Social Media Longevity: Twitter or Facebook? Three Reasons Social Media Marketing Favors Small Businesses by @markwschaefer. For those of you in the norther hemisphere, welcome to fall.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 10, 2014
    [Media] Tips for Driving Engagement with 'Snackable' Content Marketing [infographic]
    Additionally, a recent Oracle SRM survey found that nearly half (49%) of European social media marketers said "creating content to support defined business/communication objectives" was "very important" - but only 33% said they were ‘Very confident’ at doing it! One answer is to repurpose content.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 11, 2013
    [Media] Facebook Friday: iOS Mobile App Update + Amazing Marketing Stats [VIDEO]
    Social Media Videos 9to5 Android Software App Update Business Insider Chipper Nicodemus Derek Overbey Facebook Facebook Marketing iOS Ios Version History Messenger Smartphone All rights reserved. The post Facebook Friday: iOS Mobile App Update + Amazing Marketing Stats [VIDEO] appeared first on VR Marketing Blog.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Media] Digital Marketing 2016: Top 100 Influencers and Brands
    Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. They love the vanity metrics of traffic, social media sharing and follower growth. “The digital media landscape is complex. Orbit Media.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Media] 15 B2B case studies show how content marketing drives ROI
    CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4 Who is succeeding and why? million.
  • WEBBIQUITY  |  WEDNESDAY, MAY 27, 2015
    [Media] How to Make News Content Viral Using People-Based Marketing
    Essentially, PPC harnesses the power that email and social media marketers have had in their arsenal for a while now. Identify news media and opinion influencers within your niche. As an alternative, you can take the same stellar content from about and share it on all your social media profiles. Guest post by Jack Dawson.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Media] The Marketing Industry According to Google Autocomplete
    Social Media According to Google Autocomplete. 1) Social media is. 2) Social media is for. 3) Facebook is. 4) Facebook is for. 5) Facebook should. 6) Facebook ads are. 7) Twitter is. 8) Twitter is for. 9) Twitter should. You know when you’re so close to another person that they literally finish your sentences for you?
  • JUNTA 42  |  THURSDAY, NOVEMBER 18, 2010
    [Media] What is your 2011 Content Marketing or Social Media Prediction?
    Last year's 2010 Content Marketing and Social Media predictions post was our most popular by far.and we'd like to continue the madness. Well, we are at it again. Would you like to give your take on what the future will hold?  If so, complete this brief form by December 4th.   Amazingly fun reading.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 29, 2010
    [Media] Best of 2010 – The Wrong Way to Social Network
    Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages. While social media does provide a cost-effective way to reach a targeted audience for marketing, the real opportunity is in making personal and human connections with that audience.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 17, 2010
    [Media] Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
    It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. Email this to a friend?
  • SAZBEAN  |  MONDAY, AUGUST 2, 2010
    [Media] The Wrong Way to Social Network
    Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages. While social media does provide a cost-effective way to reach a targeted audience for marketing, the real opportunity is in making personal and human connections with that audience.
  • LEADSLOTH  |  WEDNESDAY, MAY 5, 2010
    [Media] Social CRM, Inbound Marketing and Marketing Automation
    That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing. Social Media doesn’t change anything about that: capturing, nurturing and scoring simply isn’t very social. Social CRM.
  • MARKETING EDGE  |  SATURDAY, APRIL 3, 2010
    [Media] 3 Qualities of a Community Catalyst – Part 3
    Lisa Qualls of Fresh ID from Albert Maruggi on Vimeo. 1) Energy – yes I know you are a wife, parent, running a business, president of an 1100+ member social media club (insert any one of a dozen responsibilities here), but you still have a few more ounces left for another project, community event, or road trip guest. Paul food shelter.
  • MARKETING EDGE  |  FRIDAY, MARCH 26, 2010
    [Media] Communities Need Catalysts Part 1
    In this segment of Social Media Innovators of the Midwest we feature Cindy Kelly, also know as WichitaCindy on Twitter. Tags: community marketing community manager Wichita Cindy Wichita social media I’ve travelled around the country meeting with plenty of people from online communities. Yeah, that’s the one.
  • MARKETING EDGE  |  MONDAY, MARCH 22, 2010
    [Media] Wichita Tweet Up Covers Consumers As Marketers Topic
    We talked about the integration of social media in mobile devices, including downloadable applications, using the mobile web to check online e-tailer prices while at a home town merchant, or making social streams from Twitter, Facebook and other networks part of your mobile home page as the Motorola DEVOUR with MOTOBLUR.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MARCH 9, 2010
    [Media] Message Delivery vs. Message Discovery
    There is no more obvious place where this transition is happening than in the worlds of search and social media. In the various social media channels, however, information is not pushed out directly, but rather it is published, and then discovered by an audience based on recommendations from their peers, content syndication, and chance.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 3, 2009
    [Media] The Tipping Point and your Contact Center
    And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations. Let me explain ….
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Media] 5 Tricks to B2B Marketing Socially
    Then how do B2B Marketers use that content with Social Media to do the same - here are 5 tricks to Marketing B2B content socially. 1) Tell good Stories - You have a new kind of marketing evolving now – a marketing that is driven by good stories. Tags: social media Conversational Marketing Thought Leadership Content Marketing
  • PR MEETS MARKETING  |  WEDNESDAY, APRIL 1, 2009
    [Media] Three Tips for Your YouTube Video
    Instead of a social media press release, I recommend issuing a press release that points to a page that has the video on your website alongside with other relevant content.  . technorati tags: Video YouTube Social Media Flip mini HD Content Marketing. tags: Video YouTube Social Media Flip mini HD Content Marketing. Conclusions.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 18, 2007
    [Media] Embargoes – Valid in the Brave New World of PR?
    This raises an interesting question about whether or not embargoes are still valid in this new world of instantaneous news and the desire to scoop your fellow bloggers and traditional media.  . technorati tags: CenterNetworks Embargo New Media PR Public Relations. tags : CenterNetworks Embargo New Media PR Public Relations.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Media] Top Ten Guests on Marketing Made Simple TV
    Dave Kerpen , CEO of Likeable Media. We’re experts in reaching your customers with likeable content on social media. What began as an  idea for a wedding   turned into a need for a company, and Likeable Media was born. Dave and Carrie continue to guide brands to the forefront of social media marketing. https://www.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 29, 2015
    [Media] Learning from Big Brand’s ‘How To’ YouTube Videos
    This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. This […].
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 23, 2012
    [Media] Introducing InsideView Social Key
    InsideView Social Key provides the most convenient platform for sales reps to find social media insights about prospects and customers. With InsideView’s social key, you find all social media posts, tags, and profiles right in an account view within CRM. Sales 2.0
  • WINDMILL NETWORKING  |  MONDAY, APRIL 30, 2012
    [Media] Employee Byte: Insourcing Your Social PR
    In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as  an organization’s primary stakeholders or publics  for “ earned media.” To most conventional media, your business just isn’t that interesting or worthy of real estate space. Outsourcing or insourcing?
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Media] 8 Reasons Your B2B Website Is Ready For A Redesign!
    For example, forms should be simple and ask for only the necessary information. 8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. By Dawn Gadless  | Business Development Director. Always be learning.
  • MARKETING EDGE  |  SATURDAY, JUNE 14, 2008
    [Media] A time for dialogue in democracy, an interview with the authors of Millennial Makeover
    have said for a long time that social media is more a movement than a market. The nature of social media and the timing of this technology fits perfectly with the Millennial generation. They are turning to social media, blogs, twitter, Facebook and many others. Time 21:37.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 26, 2012
    [Media] Wisdom from the Most Influential PR Professional of the Century
    In this rare interview, a man named “PR Professional of the Century” discusses life lessons, cutting through PR chaos, his upcoming memoir, and the role of social media in society. Mr. Burson:  Social Media is part of a continuum that started really with the printing press, with moveable type. ” Do you think so?
  • SAZBEAN  |  MONDAY, NOVEMBER 12, 2012
    [Media] How to Protect Your Online Reputation [infographic]
    How can you protect your online reputation?  It comes down to pumping out positive content via blogs and social media, as well as asking for positive reviews from your network. People trust what their peers say over what companies say and most people do online research before hiring, purchasing, or even dating.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 26, 2015
    [Media] 5 Cheap and Cheerful Ways to Promote Your Retail Business
    Whether you send an email newsletter, offers, promotions, event invitations or other forms of communication, using a sign up form on your website, your blog and on social media is an effective way to capture contact information that you can use to provide a great customer experience by giving your subscribers the content they want.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [Media] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. More, RhythemOne found that the average earned media value from US influencer programs was 1.4x NOT EVEN DIET COKE!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Media] 7 Skills To Look For When Hiring A Content Marketing Strategist
    And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply. Content marketing is hot! Skills To Look For When Hiring A Content Marketing Strategist.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 19, 2015
    [Media] Are you still doing your digital marketing in silos?
    Social media. Most importantly, it integrates social media listening and mining search keywords for what customers really want. Developing content is too important to allow its haphazard spread across websites and social media and even offline marketing communications. Unless you are a farmer, silos are never good. Paid search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 3, 2013
    [Media] What does it take to start a blog these days?
    New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
  • MARKETING EDGE  |  TUESDAY, MAY 12, 2015
    [Media] Something About Driving Video
    Hitting on a single topic in marketing, social media and business communications. When I first got this assignment I was told it was about a paperless delivery Read More. Quick and to the point. Home production video
  • LEADERSHIP  |  TUESDAY, JUNE 16, 2015
    [Media] A 14-Point Credo for the B2B Demand Generation Samurai
    It is easy to get carried away by the numbers, especially in social media marketing. Demand Generation Lead Generation B2B buyer B2B demand generation Big Data customer experience disruptive marketing growth hacking home lead generation process lead generation programs social media marketingWe are at the halfway mark for 2015.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Media] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    The web and social media have forever changed the tactics of marketing. Social Media. Include inbound numbers on all of your communications across all channels and media. Drive content that media sites will rank high on search results. But simply “telling stories” about your products is not enough either.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 4, 2014
    [Media] Cold Case: Finding the Right Contact in Inside Sales
    Social Media. Having the know-how to find the right contact could be one of the most underrated functions of the prospecting process. This ability separates someone who is average and someone who excels. Here are some tips for finding the right contact in inside sales: Craft a Referral Email. Use the Help of Administrative Assistants.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Media] You’re Blogging It Wrong: 5 Common Content Mistakes
    Putting out interesting, thought-provoking content will encourage others to return to see what else you have to say and to share your posts via social media or email. If you see a lot of questions out on social media channels about a certain topic, write a blog about it. Who would voluntarily read advertisements on a regular basis?
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Media] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. Photo from Flickr.
  • SYNECORE  |  TUESDAY, FEBRUARY 12, 2013
    [Media] Digital Marketing Analytics: What SMBs Need to Know
    Which social media sites are successfully generating leads? Are you able to compare data from different digital media? Is it likely that mobile users are spending a lot of time interacting on social media? Reflect on your own media habits and use a little common sense to determine what kind of customer your data is representing.
  • MARKETING EDGE  |  SATURDAY, JUNE 18, 2011
    [Media] Facebook Losing US Users & Gaining P & G Commerce Pages – Confusing
    Hitting on a single topic in marketing, social media and business communications. marketing social media Facebook Facebook Commerce Facebook Users Procter and GambleTime 28:34 So many mixed messages these days. First its declining active users vs awareness on Twitter – according the the Pew Internet and American Life Project.
  • MARKETING EDGE  |  THURSDAY, AUGUST 19, 2010
    [Media] Facebook Marketing Examples WIth Ads & Engagement
    Hitting on a single topic in marketing, social media and business communications. Tags: social media Facebook marketing tactics Time 21:33 We round out part two of this series on Facebook Marketing with some highlights from restaurant. shipping companies and others. We then get into the social promotion of the social web.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 15, 2009
    [Media] CMO Club Demand Gen Roundtable
    Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. Tags: podcasts thought leader interviews b2b marketing social media marketing demand gen On the panel were myself, Jon Miller, CMO at Marketo and Paul Dunay Global head of Marketing for Services at Avaya.
  • SCRIBBLELIVE  |  WEDNESDAY, MARCH 23, 2016
    [Media] 30 Brilliant Content Marketing Podcasts You Need to Hear
    Social Media Marketing. Social Media Social Hour. Nate Birt is a multimedia journalist, social media enthusiast and copy editor with experience at a  variety of print and digital publications, and a Contributing Editor to the Visual.ly By 8 a.m. We’re talking, of course, about podcasts. Agents of Change. 2. Claim Your Fame. 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 9, 2010
    [Media] The ultimate blogging smack-down: Schaefer versus Mitch Joel
    Check it out to see what happens when we lock horns on the subject of ghost blogging and social media philosophy in general. Mitch says ghost blogging is fundamentally wrong and that this is force-fitting old thinking into a new media. Tags: Blogging best practices Social Media Policy Tweet This! Share this on Facebook.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Media] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 14) Social media lead conversion rates are 13% higher than the average lead conversion rate. 17) By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media. 11) U.S.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Media] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    2016 has been a crazy year for social media. near three-fourths of users are getting their social media fixes via mobile , Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content. Your brand—and the social media community as a whole—is counting on you. Marketing SEO
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 20, 2013
    [Media] 7 Things Content Marketers Can Learn from Standup Comedians
    For now, I will focus on a topic that I have been thinking about: how content and social media marketing can be … Continue Reading 7 Things Content Marketers Can Learn from Standup Comedians by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Experts Chime In.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 9, 2016
    [Media] Words that inspire and change us
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. We also take Bollywood by storm. More or less.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Media] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Approximately 46% of online users rely on social media when making a purchase decision. Human beings with mood swings, families, insecurities, personal and company goals.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, APRIL 3, 2013
    [Media] How Barack Obama Became Content Marketer-In-Chief of the USA
    Well, Barack Obama and his team have put content marketing at the center of their media strategy. caption id="attachment_3428" align="alignnone" width="517"] Bo Helping President with his Content Marketing[/caption] They have effectively dis-intermediated the media. Still skeptical of the merits of content marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 25, 2009
    [Media] Yes, it IS about the money
    I know social media is about "relationships." I get it. But if you are responsible for a social media initiative for your company, somebody is eventually going to ask you, "Where's my money, honey?" In a business setting, social media relationships must eventually lead to making or saving money. really do. Of course they do.
  • MARKETING EDGE  |  FRIDAY, SEPTEMBER 30, 2011
    [Media] Facebook Changes Don’t Change Challenge
    Hitting on a single topic in marketing, social media and business communications. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real. Quick and to the point. Facebook marketing
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • SYNECORE  |  TUESDAY, JUNE 25, 2013
    [Media] New Study: The ROI of Video in Email Marketing
    Different media allow you to highlight information in different ways, so don’t feel like you’re being redundant by repurposing content. Remember, too, that shorter-form videos tend to play better (given the general busyness/ADD-ness of the digital media consumer), especially if they are confined to a single, focused topic. But wait.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 9, 2013
    [Media] Email Marketing: How do you create excitement around the content you have?
    When you’re creating a television ad, you can create one (or a very few ads) and place them across endless media buys. Think of yourself like a publisher or media company. Tweet I like to think of email marketing as more of a newspaper than a television ad. Here’s what Joe had to say. They care about their own challenges.
  • READYPULSE  |  WEDNESDAY, JANUARY 28, 2015
    [Media] How Twitter Verified Accounts Can Help Your Social Content Marketing Strategy
    Authenticity is important in social media, especially any time prominent influencers are involved, mainly athletes and celebrities. The large number of impersonators on social media means that it’s often difficult to tell who’s the real deal, and being able to differentiate the real talent from the imitators is crucial.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 24, 2009
    [Media] How to avoid the second Internet Bust
    One of the reasons I've been such a blogging hard-ass over the issue of ROI, measurement, and social media is that I was smack in the middle of the 1990s Internet Bust and I don't want to see responsible professionals (like you!) go through that all over again. Tags: financial impact Internet marketing measurement social media
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Media] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    Leverage Social Media Sharing. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Media] Which Blogging Tactics Produce the Strongest Results? [New Survey Data]
    And thanks to the work of Orbit Media Studios , this data has been collected, made available and fun to consume. Social media was the most common promotion tactic, typically used by 94% of bloggers. When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them?
  • BIZIBLE  |  MONDAY, NOVEMBER 16, 2015
    [Media] 12 Stats On B2B Clients of Paid Search Agencies from the State of Pipeline Marketing
    The State of Pipeline Marketing survey asked respondents to identify whether they managed their paid search / paid media in-house, or whether they outsourced the management of that marketing channel to an agency. Paid media agency clients indicated that they were more familiar with Pipeline Marketing than marketers at large.
  • PR MEETS MARKETING  |  THURSDAY, JULY 14, 2011
    [Media] Get to Know Your Reporter Better – Three Tips
    Media databases, such as Vocus and Cision, are great resources for finding reporters and bloggers who cover specific industries and topics. These databases helped augment the day-to-day research that practitioners
  • MARKETING EDGE  |  THURSDAY, NOVEMBER 14, 2013
    [Media] Disgraceful PR from White House Communications Team
    Hitting on a single topic in marketing, social media and business communications. Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Quick and to the point.
  • CLIENT BRIDGE  |  WEDNESDAY, OCTOBER 17, 2012
    [Media] INFOGRAPHIC: "Liking" Brands on Facebook
    Lab42 surveyed 1000 social media users about how they felt about "Liking" a brand on Facebook. From Lab42 and the Hubspot Blog, here's an infographic about how brand pages on Facebook are perceived by social media users. The survey led to the conclusion that brand pages on Facebook are more important than companies' websites.
  • MARKETING EDGE  |  TUESDAY, JULY 3, 2012
    [Media] How Content Marketing Allows Big Finance to Look Social
    I can appreciate how difficult it must be for companies in the financial industry to incorporate social media. The medium that pushes companies to be human in the harsh environment of credit scores, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Financial
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 22, 2013
    [Media] Go short or go home. Can your content plan survive on 6-second videos?
    ” Whether it’s infographics or Vine, brands must learn to master the art of short-form storytelling in this new media world.  Even with the rise in social media usage, consumers are still using Google, and they are still using it a lot. By Michael Brito, {grow} Community Member. Is short a dead end? Like a celebrity. Agree? 
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 18, 2011
    [Media] SME marketing channel preferences revealed
    Second, seek the implicit endorsement of trade media.  A similar proportion of SMEs, 62 per cent, report that suppliers producing editorial content in trade titles are likely to get on their radar. . Avoid telemarketing and use social media appropriately. Now that’s not to say social media doesn’t have other valuable roles. 
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Media] How to Create, Share and Hijack Brand Equity in your Content
    From time to time people ask me why I write about content marketing on a social media business website? Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns. Content Marketing
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Media] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 29, 2012
    [Media] How to Build a Successful Personal Brand
    Rather than get spooked, though, he set his sights on starting a new chapter in his career – namely in social media. digested as much content as I could on social media. also did a mini MBA at Rutgers in social media marketing. didn’t want to just about social media, I wanted to show I could use it. Stay On Top of It.
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Media] Want to Get Featured in Mashable? The Secret to One Startup's Success
    And I''m not just talking a courtesy link that most major media publications include on any data report or infographic they feature. If you''re doing inbound marketing, you''re investing in a ton of owned media -- blogs, landing pages, whitepapers, ebooks, tweets, Facebook posts, and Pinterest boards, etc. An overt company mention?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Media] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    No paid media required here. Column Five Media. News/Commentary: Social Media B2B. Likeable Media Blog. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. link]. link].
  • B2BBLOGGERS  |  TUESDAY, JUNE 1, 2010
    [Media] 17 Essential Tools You Need To Produce Your Own Videos
    And that charge is the genesis of Reel Social Media’s new video production toolkit, 17 Essential Tools You Need To Produce Your Own Videos. Content marketing with new media like video requires that you exercise previously unused publishing and production skills. How can we help you Make Good Media? Or Does It? 5.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Media] Savvy Week in Review: March 30
    50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Is Social Media Strategy Required or Redundant? Do you have a social media strategy? Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. Happy Friday! by @jchernov of @Eloqua. Relax.
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