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  • CONVERSIONATION  |  FRIDAY, MARCH 30, 2012
    [Media] Marketers Need Return On Marketing Investment Now
    That’s why it’s pretty revolting that some ‘thought leaders’ (and I won’t mention names anymore or even link to them), especially in the social media space, keep repeating marketing ROI leads to failure (!). He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a.
  • MARKETING EDGE  |  MONDAY, DECEMBER 22, 2008
    [Media] Three Elements of a Winning Blog Post
    His blog post on the Top Rank Blog today is about the best social media podcasts. Provides helpful information for the community (key to all of social media). Giving is at the core of social media, in my mind, and this is a list not just of the popular, but of what the popular hosts listen to.
  • MARKETING EDGE  |  WEDNESDAY, MAY 19, 2010
    [Media] The Facebook Privacy Conundrum – Not Limited to Facebook
    Hitting on a single topic in marketing, social media and business communications. Tags: social media digital privacy privacy social web A number of posts recently about privacy has prompted me to write this post. Can you trust Facebook? really, no more than you can trust any one organization with many investors. One person is.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 14, 2013
    [Media] How to Get More Sales Leads – SalesOpTV with marketing experts @eriklurs, @iannarino, @fearlesscomp and @gerhard20
    We love to read your comments and appreciate those who share on social media. In this fun and engaging video show, four sales and marketing experts share their best ideas for. Generating Sales Leads. Lead Nurturing. Improving leads with social and business intelligence. Qualifying leads and lead scoring. Lead distribution. What do you think?
  • INBLURBS  |  FRIDAY, MARCH 8, 2013
    [Media] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
    Content and social media have become successful ways to get attention from future buyers. Participate in industry related social media groups and forums. Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 29, 2010
    [Media] The Balance in Communication Power Between Brand and Consumer
    The power of the consumers in social media can be deceiving. It is a really straight forward and natural assumption, but it presents quite an interesting opportunity for the brands working in social media. Tags: Social media marketing communication social media marketing Taylor Elwood
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 29, 2015
    [Media] 5 Tips for Marketing Podcasts with Social and SEO
    In my last post, I talked about how to share your podcast on social media. This is a critical step in getting your podcast out to the world, as well as another great item you know you can add to your social media scheduled posts if you have a weekly podcast. In this post, I’m […]. Author information. Jonah Geil-Neufeld.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Media] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Ever feel like your business is too "niche" to benefit from blogging?
  • SYNECORE  |  THURSDAY, NOVEMBER 29, 2012
    [Media] Your Brand's 2013 Content Marketing Plan
    WHAT WE NEED TO DO TO GET THERE: We need to create a 2013 content calendar organized in the following way: Vertically, by a) theme, each of which will be a distinct campaign, and b) every segment of our target audience; Horizontally, by a) stage of the buying cycle (TOFU, MOFU, BOFU), and b) content media to connect with each audience segment.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 9, 2013
    [Media] Four Incredibly Naive Things People Say About Online Marketing
    Ask me anything' is an incredible feature on up-and-coming social media site Reddit , where influential people let members of the public (you guessed it) ask them anything. It would be reductive to say that’s why he won the election, but many commentators believe his team’s brilliant social media marketing was a major influencer.
  • SAZBEAN  |  FRIDAY, DECEMBER 2, 2011
    [Media] The Convergence of Search, Social and Content Marketing
    Move Your Business Forward through the Convergence of Search, Social & Content Marketing (affiliate link) spoke about search, social and content marketing at the Exploring Social Media webinar (affiliate link) earlier this week. Arnie Kuenn, President of Vertical Measures and author of the new book, Accelearate! News & Notes
  • CONVERSIONATION  |  WEDNESDAY, APRIL 18, 2012
    [Media] Optimize: a Holistic View of Content and Marketing Optimization
    Think about search engine optimization and social media optimization, for instance. Lee Odden's Optimize: Discover - Consumer - Share Obviously, we optimize for media as well. Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2016
    [Media] Email's Future: Custom App Experiences for the Inbox
    Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large audiences for their apps. Using custom API integrations, marketers can pull live social media feeds directly into their email from Twitter or Instagram.
  • SAZBEAN  |  WEDNESDAY, APRIL 25, 2012
    [Media] Earth Day 2012 – Future of Engagement
    In this Future of Engagement episode, Murray Newlands looks at how brands like National Geographic and even American Airlines helped promote Earth Day on social media: Graph by Alerti social media monitoring tool: B2B B2C Marketing
  • CONVERSIONATION  |  MONDAY, DECEMBER 10, 2012
    [Media] Context Marketing in Context: Beyond Inbound and Content
    Or better (in my definition): finding what they are looking for. A few reasons behind it: the changing behavior of people when preparing to buy, less trust, decreasing impact of interruption, disgust of marketing BS and monologues, media proliferation, etc. Marketing is not about social media. Social media marketing is a must.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 24, 2015
    [Media] How to know when it’s time to call it quits
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. always had some gig going. That’s right.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, APRIL 3, 2013
    [Media] How Barack Obama Became Content Marketer-In-Chief of the USA
    Well, Barack Obama and his team have put content marketing at the center of their media strategy. caption id="attachment_3428" align="alignnone" width="517"] Bo Helping President with his Content Marketing[/caption] They have effectively dis-intermediated the media. Still skeptical of the merits of content marketing?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Media] Social Leaders: Spreading the #SocBiz Fire on #SocBizChat #Leadership #HR #NewWayToWork
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Chat: IBM “The Shortlist” Twitter Chat. Topic: The Social Employee. Day/Time: Thursday, Feb. 12, 1 p.m. Hashtag: #socbizchat.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Media] Video: Dell On Why NPS Matters
    Adam Brown , Director of Social Media at Dell, took a few minutes to speak with me on just how highly valued Dell values NPS. Digital Marketing Adam Brown Dell digital marketing Digital Marketing Forum Facebook Marketing Measurement MarketingProfs Net Promoter Score NPS SaaS Social Media Twitter video YoutubeHow about your company?
  • PAUL GILLIN  |  FRIDAY, JANUARY 2, 2015
    [Media] Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
    FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Two new surveys cast doubt on the value of social media as a lead generation vehicle. One found that the top three value propositions of social media relate to ongoing customer engagement rather than lead generation. Here’s a roundup of what I’ve been musing about.
  • INBLURBS  |  FRIDAY, NOVEMBER 19, 2010
    [Media] How to get more Sales and Customers with Inbound Marketing
    The most widely used inbound marketing strategies are blogging, creating business leads through social media, Search Engine Optimization and Web marketing. Social Media marketing. Inbound Marketing is the new strategy of marketing through Internet. Simple tips to increase sales and customers through Inbound marketing. Email Marketing.
  • MI6 MARKETING AGENCY  |  MONDAY, AUGUST 9, 2010
    [Media] Groundswell Blook Report, Chapter Six: Talking With the Groundswell
    Audience: Senior Executives, Marketing and Sales Professionals, Social Media students and enthusiasts. The key, is to create and share content through social media and participate in open and honest conversations. 3) Committment. If you want to engage in conversation through social media you must be committed for the long term.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Media] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. The above is true of a b2b message as well. Please let me know your thoughts.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 24, 2012
    [Media] Proof Content Is Marketing’s Most Versatile Tactic
    The folks building awareness might use social media. by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 30, 2015
    [Media] Why Americans are secretly furious with marketers
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Getting furious with marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] Hiring a PR Firm? Read This First
    Industry / Media Expertise. As you engage with prospective agencies, it’s important to ask if that agency has existing relationships with all your target media, both in the new and more traditional circles. As I recently discovered, finding an agency with strong relationships in both the tech sector and marketing media isn’t easy.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Media] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    Content marketing has become a huge buzzword in marketing lately as people have mastered the mechanics of social media channels but are finding that they aren’t seeing any results. Here are some additional 2013 Marketing Predictions from around the web… Content Marketing and Social Media Predictions from the Content Marketing Institute.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Media] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 14) Social media lead conversion rates are 13% higher than the average lead conversion rate. 17) By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media. 11) U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 26, 2012
    [Media] Wisdom from the Most Influential PR Professional of the Century
    In this rare interview, a man named “PR Professional of the Century” discusses life lessons, cutting through PR chaos, his upcoming memoir, and the role of social media in society. Mr. Burson:  Social Media is part of a continuum that started really with the printing press, with moveable type. ” Do you think so?
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Media] 10 Quick Tips for Getting More Business Value Out of Twitter
    Social media, especially Twitter, requires a lot of effort in order to extract business value. Let''s take a simple case: Wouldn''t it be great if your social media manager spent more time tweeting at your leads instead of combing through tons of off-topic posts? How do you target your social media efforts? Hello, Mr. Jones.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 22, 2013
    [Media] Go short or go home. Can your content plan survive on 6-second videos?
    ” Whether it’s infographics or Vine, brands must learn to master the art of short-form storytelling in this new media world.  Even with the rise in social media usage, consumers are still using Google, and they are still using it a lot. By Michael Brito, {grow} Community Member. Is short a dead end? Like a celebrity. Agree? 
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Media] The Many Roles of an SEO Professional; What an SEO Tactician Does
    We are Social Media Strategists. We now know the importance of social media with search visibility. As listed above, we need to be part of your website strategy, your content strategy, your social media strategy, and your PR strategy.  We talk to IT; we talk to writers; we talk to you. Social Media Optimization.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 30, 2011
    [Media] How I Developed Business on LinkedIn – a LinkedIn Case Study
    The 5 best success stories shared by commenting on this blog post before Tuesday, September 6 will be chosen to win a free copy of Maximizing LinkedIn for Sales and Social Media Marketing as well as potential inclusion into my future books! One day I noticed that there was one discussion on one group that was gathering a lot of comments. 
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Media] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    Media Consumption. What you should define as best as you can is the percentage of time your audience spends in various media channels such as print, online, TV, mobile, social, etc. Mary Meeker has already told us that we are way under-spent in online media and mobile. 4. This might include customers, bloggers, media outlets.
  • VISUALLY  |  WEDNESDAY, MARCH 2, 2016
    [Media] Marketing to Traditionalists [Infographic]
    Sarah Corley is a marketing specialist at the WSOL agency where she works with clients to deliver stellar results via social media strategy. Professionally trained in singing and dancing, Sarah also enjoys creating mixed media art, cooking, and collecting Pantone Universe accessories. They are loyal, dependable, and thorough.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 27, 2010
    [Media] 2011 Digital Marketing Trends
    Here’s a great Slideshare from them on key trends in 2001. 2 Key Take-Aways: Social media and mobile are huge. … Continue reading → Demand Generation Leadership Management best practices Marketing Marketing Automation marketing campaigns marketing funnel Mobile Marketing Social Media Social NetworksWhat do you think?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Media] Best Email Marketing Tips, Tactics and Metrics of 2010
    While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely). Karen J.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 15, 2013
    [Media] Guest Posting Brings in an Audience, not Just Traffic – Content Marketing Best Practices
    His books were recommended to me by Jesse Petersen of Peterson Media Group , who did all the great work on this blog. We love comments and those who share on social media. Brian is a terrific writer, but the way. and I highly recommend his books. That’s where I learned great SEO tips, like creating a cornerstone page.
  • E-STORM  |  THURSDAY, MARCH 1, 2012
    [Media] 2012: Focusing in on our Digital Future
    These types of webinars are usually pretty hit or miss, but I found this presentation to be an insightful look into what 2012 holds for digital media. Last week I listened to a very interesting comScore webinar on the 2012 “U.S. Digital Future in Focus,” which discussed the “Trends Every Marketer Needs to Know.” Here [.]. Online Marketing
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 11, 2011
    [Media] B2B Marketers: People Don’t Buy From Computers
    When I talked to Nick (also a CMC) about social media, he reminded me that his success is mainly due to the close relationships he created and maintained over the years. Marketing Miscellany b2b marketing social mediaTweet. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level.
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Media] Great Events This Week
    Technology Leadership Council is hosting its second annual Social Media Summit. Tags: B2B Social Media events innovation There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. David Weinberger (right) kicks it all off as our keynote speaker. Sign up here.
  • SAZBEAN  |  WEDNESDAY, JULY 7, 2010
    [Media] 5 Tips for Reaching Your Audience Online
    While the Internet and social media have made it easier for everyone to have a voice, there are also a lot more voices talking, which can make it difficult to connect with the right people online. Social Media gives you the opportunity to humanize your brand and actually have conversations with your audience. Converse. What did I miss?
  • ACQUIRING MINDS  |  WEDNESDAY, JULY 15, 2009
    [Media] Use Outbound Marketing to target these 5 Buyer Types
    Given the popularity of social media and inbound marketing, when should outbound marketing be used ? The Tuned-out Buyer - not all buyers participate in social media or conduct online searches. Tags: lead generation social media inbound marketing outbound marketing direct mail, email, events, teleprospecting).
  • MARKETING EDGE  |  MONDAY, FEBRUARY 4, 2008
    [Media] MN GOP caucus location search phrase yields Obama google ad - nice
    The numbers of people on social networks might be small compared to the numbers that mainstream media can deliver, but look at the last two presidential elections. Just a quick post to give Senator Obama a pat on the back. I did a google search for MN GOP caucus locations and the Google Ad at the top was Where to Caucus for Obama.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Professors Share Observations on the State of B2B Marketing
    Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). As a lifelong B2B marketer, and co-author of The B2B Social Media Book , B2B marketing makes sense to me. Jeffrey L.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Media] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
    New social media tools for B2B marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. Social data and what it means to B2B marketers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media] 20 Amazing Examples Of Brand Content Marketing Hubs
    We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. And we created a solid business case for the shift from paid, to owned and earned media. have a running list of about 10 sites that I typically use as examples. So please keep the suggestions coming?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 1, 2015
    [Media] How to Create the Perfect Lead Generation Form [Infographic]
    Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. To maximize the odds that will happen, you need to build the perfect lead generation form. Test everything!
  • BIZNOLOGY  |  WEDNESDAY, JULY 29, 2015
    [Media] Why Your Website Matters and How to Make It Matter More
    With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in your digital marketing. Special presentation sponsored by Andigo New Media, BarnRaisers, GaggleAMP, and Gerris digital. Your website is that hub. He views his primary goal as encouraging engagement.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Media] 4 Attributes of Your Next Content Marketing Superstar
    For that reason, your content marketer should also be able to repurpose blog posts or other media to create and edit video content. 4. Social Media Marketing Skills- Promotion is often the missing ingredient when it comes to content marketing. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata.
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 14, 2011
    [Media] Is Your Business Ready for a Google+ Page?
    After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. social mediaWhen Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing.
  • SAZBEAN  |  THURSDAY, JULY 12, 2012
    [Media] This is What The Perfect Facebook Post Looks Like
    Content Social Media Social NetworksBuilding conversation and engagement on Facebook can be tricky for brands. Salesforce points out tips to increase the chance that your audience will see and interact with your posts… Do any of these tips work for you? This is What The Perfect Facebook Post Looks Like. via: blogs.salesforce.com.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 26, 2010
    [Media] Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011
    Social media marketing. word of caution here about social media marketing – yes, it is easy and free to set up Twitter, Facebook and LinkedIn accounts but it is not cheap, and neither is it quick to achieve measurable results. While low cost is very important, I think there are other key reasons for the shift towards inbound marketing.
  • SAZBEAN  |  WEDNESDAY, JUNE 9, 2010
    [Media] Want a Sale? Make the Next Step Obvious
    You’re using social media to network and build relationships.  A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices. Learn how to use Google Analytics to measure social media success! You have traffic coming to your blog or website. Register Now!
  • MARKETING EDGE  |  THURSDAY, APRIL 8, 2010
    [Media] Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture
    Mary Ann O’Brien A Social Media Innovator from the Midwest from Albert Maruggi on Vimeo. O’Brien weaves a marketing and advertising background with social media and mobile marketing to lead this transformation of the communications profession. It must also be noted that O’Brien gives of her time back to the community.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 11, 2010
    [Media] Does Bit.ly convert for B2B Marketing – a case study
    So the idea of using Social Media and tapping into my Social Media team here at Avaya became key. Twitter does not have an Out of Office feature So at a recent Social Media event we got to. Tags: Blogging Communications Events Innovation Interactive Marketing Social Media Strategy Twitter Virtual Events Tweet This!
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 18, 2010
    [Media] Re# (ReHash) - Rehashing old great posts on Twitter
    The real-time nature of Twitter, blogs, and social media in general is fascinating, and much has been written about how this real-time nature changes how we discover and consume information. What have you found with social media and content timeliness? Tags: Social media Content Why am I writing this? What are your thoughts?
  • MARKETING EDGE  |  SUNDAY, DECEMBER 7, 2008
    [Media] Word of Mouth Beats Out Comparison Shopping for Health Care
    Health care is going through some growing pains when it comes to social media. Where does this put social media in healthcare? She highlights how social media is working its way into one of the last holdouts of web 2.0 Time 28:43. When it comes to consumers selecting a provider. Squarely in the middle. Here's how. The web 2.0
  • MARKETING EDGE  |  MONDAY, NOVEMBER 17, 2008
    [Media] Does Transparency Mean An Open Kimono?
    misnomer of social media is how some interpret the definition of transparency of information. Havens thoroughly explore this topic in their new book Tactical Transparency: how leaders can leverage social media to maximize value and build their brand. Social media allows for deeper discussions about a wide range of topics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Media] The Story Behind Red-Hot Storify
    So together we worked on this vision, this idea and came up with Storify which is basically kind of a new typewriter for this social media age. It’s a way to curate social media … select what we will say on Twitter, Facebook, YouTube, Instagram, whatever and use that to tell the story of what happens.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Media] Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics
    Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it. There’s another element in play besides time, however, contends Stacey—location. Marketing Technology Podcasts
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 11, 2015
    [Media] Stop Blindly Spending On Digital (And Start Doing This)
    They know traditional media is becoming less effective. But most are shifting traditional messages to digital media and hoping the old models still apply. Do you think brands of the future will have to become media companies? Brands are already media companies. Digital. Native. Mobile. Social. We care about the content.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Media] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    We’re happy to send you a sponsor media kit. We love to read your comments and appreciate those who share on social media. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. Ditto for data firms, Data.com , Netprospex , Hoovers , OneSource, etc.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, DECEMBER 2, 2009
    [Media] Getting More Social by the Day
    We’ve had a great run lately, full of great news about new customers , a great quarter , added investment and to add to it all we’ve recently brought on board Barbra Gago, who will handle all our inbound and social media efforts. Barbra Gago, Social Media Maven. Suffice it to say, she’ll pop up here frequently.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [Media] [Video] 3 Cold Calling Strategies Savvy Sellers Use
    Create a series of 10-12 targeted messages using a variety of media because they know that they'll never get in the door with just one call today. You've probably heard lots of people tell you that cold calling is dead, dead, dead. That's not true. Lots of people are still doing it -- but they're no longer dialing for dollars.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 17, 2010
    [Media] Are you leveraging “in-the-moment” marketing?
    If you don’t, you could be missing one of the biggest opportunities of the social web! I had lunch recently with a marketing manager for a major TV cable network and we talked about the evolution of social media marketing at his company. Traditional media: Take out an ad and hope customers buy stuff. Allow for some mistakes.
  • HUBSPOT  |  TUESDAY, MAY 24, 2011
    [Media] Andy Strickland on Blogging and Online Media
    In his The Rise to the Top interview with David Garland, Strickland shares his views concerning online media, especially blogging, and how it effects today’s business and communication tools. If you stick to only one form of media, you’re not connecting with as many people as you could be connecting with. veteran of the St.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Media] 8 Interesting Charts on How the Internet Is Changing
    hours accessing digital media using a mobile device, while only 2.4 Ad Spending Doesn't Align With Media Consumption. The amount of time people spend consuming media to the advertising spend is disproportionate in some areas such as print, which has a ratio of 4% consumption time to 18% ad spend. People now spend 2.8
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Media] No Such Thing As a Free Burger? #OlympicsBBQ
    With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. The result is a shortfall in search, analytics, social media and inbound marketing skills.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Media] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising However, any preconceived opinions on this medium needs [.].
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 22, 2015
    [Media] Trade Shows Can Work!-new idea!
    Instead, I leverage a different strategy (and help my clients with it): leveraging one of the hottest media tactics around: podcasting. Todd Schnick is a writer, media and content strategist, and business talk radio host and producer. Trade Shows Can Work-new idea ! The blog below is Todd’s.  I hope you enjoy!  Shame. Really? Simple.
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Media] CMO Leadership and B2B Lead Generation Lessons in 2014
    Content Marketing Demand Generation Lead Generation attributes of modern CMO B2B buyer behaviour Big Data cmo CMO mindset customer experience management demand generation growth hacking home optimize B2B marketing and lead generation social marketing Social Media tips for B2B marketers Are Your CMO and CIO Married? So what are the right ones?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 3, 2013
    [Media] What does it take to start a blog these days?
    New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Media] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    At Tomorrow People, we adhere to the inbound marketing ethos to generate high quality leads; combining content marketing , SEO, social media and web analytics to create an environment that attracts targeted traffic. Social media. Social media is also a wonderful way to spread the word. You didn't read that wrong. Read on!
  • WINDMILL NETWORKING  |  MONDAY, MAY 12, 2014
    [Media] In Sales, Which is More Valuable, Your Brand or Your Accounts?
    Related Stories What If Your Prospects Are Not Using Social Media? Let’s face it, we salespeople have a tendency to be nomadic. Really good salespeople are in constant demand and that includes fielding offers from competitors. Other salespeople … well, they may also be nomadic but, not necessarily by choice. Social Sales
  • MARKETING GENIUS BLOG  |  WEDNESDAY, AUGUST 5, 2009
    [Media] Sales 2.0 Conference Goes Social in Chicago
    Conference will feature sessions on social media and how sales and marketers can track and get ROI from conversations that are occurring on the Social Web. If you want to know how social media can propel your sales and marketing efforts then you should check it out. social media Twitter To learn more about the Sales 2.0
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 19, 2011
    [Media] PRMM Interviews from #VES11 with Altus and Social27
    Again, while I provided PR/marketing/social media services to the summit, the below represents my Here are two videos that I took while I was at the Virtual Edge Summit 2011. 
  • INBLURBS  |  THURSDAY, AUGUST 1, 2013
    [Media] Is Content Marketing the New Home for PR Professionals?
    In years past, PR professionals relied heavily on producing a press release, developing a pitch, and reaching out to big media outlets. Nowadays, shares, tweets, “likes,” links and blog posts can actually be more effective than pitching a big media reporter. Is the Growth in Content Marketing Driving Demand for PR Specialists?
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 3, 2009
    [Media] 4 Tips for Successful Lead Scoring
    Did they come from a Social Media campaign on Twitter or LinkedIn? Tags: Genius.com Lead Scoring Uncategorized conversion rates Lead nurturing qualified leads registration forms sales & marketing alignment social media tips Lead scoring should help increase revenue without adding headcount. Also make sure enough leads qualify.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Media] Savvy Toolkit - How to Build a Business Presence on LinkedIn via @hubspot
    Its lack of back and forth and snarky cartoons make it my 3rd favorite social media platform. It is the reference desk of social media. I am guilty as many people are of neglecting LinkedIn. The never ending on-line contact list indexed by company name and title!
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Media] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Engaging on Social Media. Think about social media like Jay Baer describes it: “Content is fire. Social media is gasoline.” Use social media to extend the reach of your content, get it shared and draw even more traffic back to your site. Once underway, here''s what needs to happen. Sadly, no. Creating Content. Boy Voyage!
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 27, 2015
    [Media] How to Write Blog Posts that Get Shared on Facebook
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Business owners today might face some challenges when it comes to blogging. Every minute you spend writing is time you aren’t spending in your business. Author information. Facebook
  • MARKETING EDGE  |  SUNDAY, MAY 9, 2010
    [Media] 8 Ways Marketing Has Transformed – Have You?
    Those functions included journalism, grassroots campaigns, Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media I’ve been in communications for 25 years spanning all types of the functions associated with organizations “getting their message out”. Quick and to the point.
  • MARKETING EDGE  |  FRIDAY, JANUARY 29, 2016
    [Media] Tips For Creative Video Editing
    Hitting on a single topic in marketing, social media and business communications. This video about storytelling using resources that are not readily apparent as you sit down to edit the piece. It requires thinking creatively about video, sound, and transition elements of video. Quick and to the point.
  • DIGITAL B2B MARKETING  |  SATURDAY, FEBRUARY 4, 2012
    [Media] QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?
    ” From the What We Do page: “We have become the leader in vertical marketing and media online by delivering qualified clicks and qualified inquiries at low cost and with great scalability.” They are not a traditional media company with an editorial focus. However QuinStreet may be a newer name.
  • STORIES THAT SELL  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Media] You Look Good When Your Customer Looks Good
    Some customers love the live action of a media interview or speaking engagement, others want the defined parameters of a case study, and still others prefer private discussions or networking with industry analysts and peers where details can go deep but remain under NDA. Perhaps it''s a different segment of media that a customer wants.
  • CONNECTING ELEMENT  |  MONDAY, APRIL 13, 2015
    [Media] Five essential digital metrics
    We’ve outlined our favourite five across all channels; considering web, email, social media and more. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most? The post Five essential digital metrics appeared first on Connecting Element.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 27, 2011
    [Media] Video: Hubspot and the Content Marketing Funnel
    Related posts: B2B Social Media and Content Marketing in the Sales Funnel B2B marketers are turning to social media marketing approaches in. B2B Social Media Benefits from Email Marketing B2B Marketers are more successful in social media when their. Related posts brought to you by Yet Another Related Posts Plugin.
  • LEDGER BENNETT  |  WEDNESDAY, JANUARY 2, 2013
    [Media] 10 Reasons why B2B cannot ignore mobile
    Social media has a lot to do with being connected, mobile helps facilitate this driving 75% growth in the past year. 4.       91% of mobile internet access is to socialise, compared to 79% on desktops. B2C environments have experienced rapid change in online mobile use fuelled by social uptake over recent years. The Tipping Point.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Media] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Report Uncovers Trends About How B2B Marketers Use Social Media. Social Media Markup. Social Media Advertising. 2013 was a successful year for KoMarketing.
  • INBLURBS  |  THURSDAY, MAY 3, 2012
    [Media] What is the most effective SEO Tactic? Creating Content!
    Also sharing these reviews to social media sites like Twitter, Facebook, Google+ and other is a great way to distribute this user generated content. A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO. Corporate Blogging. Video Content Creation.
  • FATHOM  |  FRIDAY, JULY 26, 2013
    [Media] Healthcare, Pinterest & Women
    Healthcare Industry Social Media pinterest wellness On Pinterest, it’s all about wellness … in terms of what healthcare topics its audience is interested in. See “ Health Care Organizations Turn to Pinterest To Connect With Community, Boost Brand.”). ”).
  • SAZBEAN  |  SATURDAY, JULY 27, 2013
    [Media] Top Internet marketing strategy links for the week of July 27, 2013
    Zemanta) Maximizing conversion with micro persuasion (eConsultancy) 6 Marketing Trends to Watch in 2013: New Research (Social Media Examiner) The post Top Internet marketing strategy links for the week of July 27, 2013 appeared first on Sazbean. News & Notes
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Media] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Some systems have additional features that allow you to leverage social media as a demand generation tool by providing trackable links that add to the prospect data and can affect the lead score–giving a more clear representation of the prospect’s interests and engagement with your brand. 2. How can we help you Make Good Media?
  • VIEWPOINT  |  TUESDAY, AUGUST 11, 2015
    [Media] Follow the Money: The Primary Responsibility for CMOs
    Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine. Its purpose is to follow the money trail to get to the root cause of an issue. Lenskold.
  • SAZBEAN  |  WEDNESDAY, MARCH 14, 2012
    [Media] 5 Stupid Things Smart Marketers Do
    Blindly execute social media. Many marketers make the mistake of underestimating the power of social media when used correctly. Now before you roll your eyes, I’m not saying it’s the end-all be-all of interactive marketing, because social media can’t stand alone and falls flat without a larger marketing and content strategy.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [Media] The Past And Future Of sCRM In Prospecting And Selling
    Social media, it is said, keeps CEOs awake at night! While we pause to blink our eyes, social media takes another leap, and new reasons to pay attention crop up every single day. Check out your top competitors and see how they are approaching prospects on social media. Social media is like an event that never ends.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Media] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. Inbound marketing is no cakewalk. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first. Pin It.
  • MARKETING EDGE  |  THURSDAY, JANUARY 3, 2008
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • TOMORROW PEOPLE  |  TUESDAY, DECEMBER 18, 2012
    [Media] The Great Social Customer Service Race [INFOGRAPHIC]
    How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. Each company received one tweet per weekday for four consecutive weeks.
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