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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 11, 2015
    [Media] The most important word in marketing
    Is it through product development, investment in branding, being the low-cost leader, developing a new distribution channel, or even through social media prominence? Is it through product development, investment in branding, being the low-cost leader, developing a new distribution channel, or even through social media prominence?
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Media] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    As indicated in the diagram below, a truly integrated promotion strategy is one that balances converged media—paid, earned, and owned tactics deployed in unification. Paid media is any form of content promotion in which a brand pays to leverage or access a new audience. Unfortunately, it won’t be getting easier any time soon.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Media] 5 Steps to Achieve Content Marketing Success [Slides]
    There are new technologies that enables any brand to become like a publisher but with 178 average social media accounts, Jeremiah stated that we need to determine who will be enabled as publishers. Content marketing starts with owned media delivering great content and then moves into earning customer attention. And not just some of us.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 13, 2012
    [Media] Welcome to Lauren Carlson from Software Advice
    She joined Software Advice in 2010, where she heads up the CRM technology blog, focusing on topics related to CRM software, with particular interest in social media and the changing virtual landscape of how we communicate. I'd like to welcome Lauren Carlson from www.softwareadvice.com who will be contributor to our blog.
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Media] The Power of Being Recommended
    Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to engage their consumers.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! I don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Media] David
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. What actions should marketers take in 2010?"
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Media] Craig
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. What actions should marketers take in 2010?"
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Media] 4 Trends Shaping B2B Marketing in 2011
    Social media = Lots of room for improvement. mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Social media is like baseball, says Brian Watkins, Social Media Manager of Adobe. Wiley, 2011). Why is that?
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 13, 2014
    [Media] Content Marketing — “ Storytelling ” for Today’s Marketer
    Related Stories Social Deployment And Content Marketing are NOT the Same How To Grab Attention with Your Social Media Updates How to Make Your Content, Messages and Ideas Stick. As the advertising and marketing world begins to understand and deploy content marketing, so come with it the “best practices.” Content Marketing
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Media] 5 Ways To Battle Increasing Pressure on Marketing
    Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . “Customers want to interact with stories and modify them on social media.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Media] Building Your Brand at All Stages of the Pipeline
    Potential clients are seeking interactive information online about your company, and these forms of media allow you precision and consistency in your message. Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site. Brandin
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Media] 2014 Trends in Digital Marketing
    Content marketing, social media, SEO, PPC, analytics, mobile, and call tracking are just a few channels that are going to receive significant attention (and budget) in 2014. Success with Generating Leads from Social Media. Social media isn’t going anywhere – it’s effective at generating leads and costs less than many other platforms.
  • PAUL GILLIN  |  FRIDAY, APRIL 13, 2012
    [Media] More Influence Hocus-Pocus
    Finance in the online media category. Its technology platform uniquely mines the much-needed benchmarks from the deluge of social media data to provide firms with actionable insights on how they are performing against their competitors.”. A Chicago company called Unmetric has just raised $3.2 Great, so now what? influence marketing
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 13, 2010
    [Media] Savvy Week in Review - August 13
    Stats: B2B Highly Engaged in Social Media - by @BBC_Creativity Belgium agency BBC shared this post via a comment on the Savvy blog and we loved the video about B2B social stats. Ways the Intern Trumps You at Social Media - by @LisaBarone It's true. Happy Friday, everyone! We hope you enjoy some of our favorite picks from the week.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Media] How IBM Used Inbound Marketing to Thrive in the Digital Age
    Digital technologies such as the internet, social media, and mobile devices have empowered the modern consumer, offering instant access to vast pools of information, entertainment, and human engagement. Edwards knew IBM had to evolve and embrace digital technologies such as the Internet and social media. Just ask IBM. IBM and Inbound.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Professors Share Observations on the State of B2B Marketing
    Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). As a lifelong B2B marketer, and co-author of The B2B Social Media Book , B2B marketing makes sense to me. Jeffrey L.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Does Marketing Get No Respect?
    Social media came along around 12 years ago to allow us to connect with people who had similar interests. Consumers didn’t need to rely on media companies for the news or brands for product information. They get big budgets to hire expensive agencies who make massive media buys. Marketing has a marketing problem. Or no.
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Media] Does Your Company Inspire Trust? How Online Communities Can Help!
    The 2012 edition measures attitudes about the state of trust in business, government, NGOs, and media across 25 countries. Instead, thanks to the information now readily available through social media, peer-peer information and expert points of view have soared to the top of the trust pyramid like a kite in a windstorm! Not really.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Media] Does a 200% Return on Investment Sound Exciting?
    The internet and social media have changed the rules of the game. Your website and performance on social media are now the keys to growing your business. Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [Media] Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
  • FOLLOW THE LEAD  |  WEDNESDAY, AUGUST 4, 2010
    [Media] Zales tapped for BtoB’s ‘Who’s Who in B-to-B’
    The annual list recognizes key thought leaders and industry influencers across a broad spectrum of the marketing industry, including: marketers; agencies; direct, e-mail, and search marketing; business media; services; demand generation; events and associations. For the full release, click here. Subscribe to RSS.
  • FOLLOW THE LEAD  |  WEDNESDAY, AUGUST 4, 2010
    [Media] Zales tapped for BtoB’s ‘Who’s Who in B-to-B’
    The annual list recognizes key thought leaders and industry influencers across a broad spectrum of the marketing industry, including: marketers; agencies; direct, e-mail, and search marketing; business media; services; demand generation; events and associations. For the full release, click here. Subscribe to RSS.
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Media] Visible Expert Profile: Rick Telberg
    ” He immersed himself in the world of financial media and never looked back. He took on the roles of Vice President and Group Publisher for Thomson Financial’s accounting media properties, including Accounting Technology , The Practical Accountant , and what is now accountingtoday.com. Keeping Pace with Change.
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Media] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Matrix: Challenges and Opportunities Abound for Social Media Management Systems (Web Strategy by Jeremiah Owyang). How to Combine QR Codes With the Power of Facebook (Social Media Examiner). 10 steps for successful blogging (new media knowledge). Social Media Promotions and the Law: What You Need to Know (Social Media Examiner).
  • FEARLESS COMPETITOR  |  MONDAY, MAY 23, 2011
    [Media] My interview of the content marketing expert, Jim Burns of Avitage, Part 2
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Using Video in B2B Marketing. Last Wednesday I shared part one of my interview of the content marketing expert Jim Burns of Avitage. Click underlined words if you missed it.).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Media] HubSpot Launches New Version to Deliver Better-Targeted Content
    Specific changes include: - a new contact database that is much more flexible than the original HubSpot database, allowing access to all types of email and landing page interactions within HubSpot and to social media activities imported to the system. The new database is built with HBase , which accesses Hadoop files. workflows (hah!
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 10, 2013
    [Media] The Best Marketing Conferences In 2014
    crowd-sourced that list from my social media connections. Join us for an oasis of Fresh Thinking and inspiration across a wide range of exciting, timely, and relevant subjects - including Innovation, Advertising, New Media, Brand Strategy, ROI, Design, and more. Which marketing conferences are you attending this year? attended a few.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Media] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). This content is for "modern marketers who love blogging, SEO, social media, and data." Posts You Might Like to Read: Social Media Call-to-Action: 7 Tips to Improve Your Results. 34) Social Media Today.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Media] Laugh and Learn with Find New Customers – Episode 59 – The State of Cloud Computing
    We love to read your comments and when you share our content on social media. The Show Must Go On. No matter if it is Mad Marketing TV or Laugh and Learn with Find New Customers , a Promise Made is a Promise Kept. Once again, we share an interesting video and share a marketing lesson from it. Not bad, right? What do you think?
  • INBLURBS  |  FRIDAY, MAY 4, 2012
    [Media] Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards
    Best Social Media Blog. Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards and get our brand new “Google + For Business Marketing eBook” exclusively before the public launch directly sent into your email box. Simply copy this text and past it into the comment field, hit the green button and you are done. Best SEO Blog.
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Media] The Growth of Video and Mobile Marketing; Key Stats and Trends
    Videos can be posted for free and linked via social media and email marketing. Video website accounts can be customized to match a company’s branding and function as a social media platform themselves, encouraging discussion through comments. Companies need to understand this paradigm shift and adapt. Video Posts
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Media] The Rise of Social Selling
    Basically, it starts with social media -- which is simply user-created content. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels. Social media gives you so many ways to initiate conversations, develop new relationships and connect with like-minded people.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Media] Report: Blogs Are An Important Part Of The Marketing Mix
    And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Media] Stories (Not Ads) Help Brands Connect With Millennials
    And 62 percent of millennials surveyed agreed that the content that they read and see online (on websites, social media, in the news) from a company makes them feel more connected and loyal to its brand. More years means more dollars, right? That straight line is certainly the case for some companies. They’re listening and receptive.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Media] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    We’re happy to send you a sponsor media kit. We love to read your comments and appreciate those who share on social media. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. Ditto for data firms, Data.com , Netprospex , Hoovers , OneSource, etc.
  • LEADERSHIP  |  THURSDAY, JUNE 19, 2014
    [Media] Interesting Infographics: What You Need To Know About Twitter This Year
    Infographics Social Media infographic Twitter If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. According to Dashburst’s infographic titled, “The State of Twitter in 2014,” since Twitter’s inception in 2006, there are now 241 million active users per month.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Media] Marketing Made Simple TV goes on hiatus
    We love to read your comments and appreciate those who share on social media too. Marketing Made Simple TV stops filming due to software bug. “Quality is of critical importance in Marketing Made Simple TV. This is of even more critical importance because we are talking to prospective new show sponsors.” What do you think?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 1, 2015
    [Media] 30 LinkedIn Sales Triggers
    84% of C-level/vice president (VP) executives use social media to make purchasing decisions. The average B2B buyer, who uses social media for their purchase decision, is senior, has a larger budget and has a greater span of buying control than a decision maker who does not use social media. Get on their buyer’s journey radar.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Media] Marketing to the B2B Millennial: 6 Things to Remember
    Digital properties like social media, live chats and email are all welcomed and encouraged tactics. In fact, according to the “ 2015 Edelman Trust Barometer ,” search engines are now the most trusted source for general news and information among the informed public for the first time ever, edging out traditional media. Did you know?
  • I-SCOOP  |  TUESDAY, DECEMBER 23, 2014
    [Media] Customer-centric marketing: optimize and integrate
    Social media pundits tackle topics such as conversion and omni-channel strategies. Have you noticed? Bloggers, experts, research companies and marketers are increasingly talking about channel-agnostic and customer-centric marketing again. Finally. SEO experts say search […].
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Media] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Engaging on Social Media. Think about social media like Jay Baer describes it: “Content is fire. Social media is gasoline.” Use social media to extend the reach of your content, get it shared and draw even more traffic back to your site. Once underway, here''s what needs to happen. Sadly, no. Creating Content. Boy Voyage!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Media] What Marketers Lost Sight of Over the Summer
    “Often new technology is either not embraced quickly enough by marketing organizations, or it is embraced and looked to as a ‘fix it all strategy’ Specifically I am seeing Social Media being looked to as a solution for far too many problems. Social media can be a tool to accomplish all of this. It happens.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Media] 8 Interesting Charts on How the Internet Is Changing
    hours accessing digital media using a mobile device, while only 2.4 Ad Spending Doesn't Align With Media Consumption. The amount of time people spend consuming media to the advertising spend is disproportionate in some areas such as print, which has a ratio of 4% consumption time to 18% ad spend. People now spend 2.8
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Media] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    No paid media required here. Column Five Media. News/Commentary: Social Media B2B. Likeable Media Blog. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. link]. link].
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 19, 2011
    [Media] Inbound Needs Outbound
    Inbound marketing is the concept of integrating content, search and social media to help prospects find your company through the sharing of information they consider valuable and choose to engage with. With inbound marketing, we're working to attract prospects to our content through the optimization of search and the use of social media.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 12, 2010
    [Media] The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
    Good advice from @JeffreyHayzlett on Social Media Mktg Best Practices via @SMMmagazine. Chart: Adoption of Social Media by demographic, U.S. Chart: Time business professionals spend per week using social media, North America (Source: @ittoolbox). Using online media to fill your opportunity funnel. Monday. Summer Holidays.
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Media] A Busy Sales Executive's Guide to Effective Social Monitoring
    One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs. And that’s really the opportunity social media presents to us. You can tap into the social media spectrum for five minutes and get “in” on the various conversations occurring there.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Media] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    Content marketing has become a huge buzzword in marketing lately as people have mastered the mechanics of social media channels but are finding that they aren’t seeing any results. Here are some additional 2013 Marketing Predictions from around the web… Content Marketing and Social Media Predictions from the Content Marketing Institute.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 4, 2014
    [Media] James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]
    We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture. The impact this has had on business goes beyond the technical challenges of maintaining influence and predicting revenue performance. James shares the two things that CMOs today need to do to effectively respond to this change.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Media] Savvy Week in Review - October 1
    22 Social Media Marketing Management Tools - by @leeodden via @toprank Lee Odden provides a nice summary of some good tools to help you manage and scale your online marketing efforts on the social web. Social Media and the Big Conversation Fail - by @markwschaefer This post doesn't have to do with B2B. Happy October! Tweet
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 16, 2010
    [Media] Savvy Week in Review - July 16
    Why Your Company May Not Need Social Media - by @markwschaefer This week, Mark explains social media using cinnamon buns. Looking forward to the weekend? So are we! And if you're looking for some good reads during your downtime, we highly recommend you check out these posts. Enjoy! especially not a marketer. Yes, even in B2B.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, DECEMBER 1, 2011
    [Media] 9 Key Marketing Metrics Every Company Should Measure (PPT)
    Organizations should begin to standardize marketing measurements across their sales channels, business units, and media. With standardized measurement, you can get closer to the more complex process of tracking Corporate Brand Equity, Market Share, Marketing ROI and Product & Customer Profitability.
  • FATHOM  |  TUESDAY, MARCH 6, 2012
    [Media] Is it Time(line) to Brand Your Facebook Page?
    Social Media Facebook Facebook New Updates facebook timelineIf you have been keeping up with Facebook lately, you may of heard about this little thing called “Timeline for Brand Pages.” ”  As a marketer, my first thought was, “Oh NO! appeared first on Fathom.
  • MARKETING EDGE  |  FRIDAY, JANUARY 12, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 30, 2013
    [Media] Market Overview: Industrial/MRO Market
    Highlights include association and buying group contacts, distribution, training firms/certification organizations, online resources, trade shows/meetings and media publications. Sonnhalter is deeply involved with the professional tradesman. We recently updated our overview of the Industrial/MRO market.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Media] The Content Marketing Echo Chamber
    Social Media? Many content marketing and social media programs serve only to promote products because their managers are saying “we are in the business of selling products.” Most corporate websites serve as platforms for brands to talk about themselves. Social These are not conversations. Brand noise. Focus On The Customer.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Media] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    Paid, earned and owned media drive the engagement process, and we’re focused on delivering on the vision of each marketing channel becoming a performance channel.”. AdFocus gives marketers a single platform to dynamically create, manage and measure display ads alongside owned and earned media. Oracle Eloqua Profiler. Eloqua AppCloud.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Media] Content Curation Grows Up, Original Content Still Key
    So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. After all, we can bring all the content forward we want, but at the end of the day, our content must have a point of view (which means it needs to be owned media ). Highlight.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Media] 6 Tips for Creating Content That Spreads Naturally
    Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Shareaholic studied 200,000 publisher websites in October, 2012 and learned that 27.27% of those websites' traffic came from social media referrals. Today's social media platforms reward visual content.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 23, 2013
    [Media] A 15 Actionable Tips Guide for New Redditors
    Rest assured, Reddit is a viable place to spend … Continue Reading A 15 Actionable Tips Guide for New Redditors by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. A Guide for New Redditors Last month I introduced 10 reasons to consider maximizing Reddit for business.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 23, 2012
    [Media] 4 Simple Ways to Monitor Your Competitors’ Marketing Strategies
    Many companies release special promotions on their social networks, so if you don’t see their pages or profiles, you won’t be aware of their social media strategies. You can also check out competitors’ social media networks to see how they position themselves, and how individuals interact with their brand. All rights reserved.
  • CLIENT BRIDGE  |  FRIDAY, JUNE 14, 2013
    [Media] INFOGRAPHIC: Anatomy of Content Marketing
    Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. View Original Article
  • CLIENT BRIDGE  |  FRIDAY, JANUARY 11, 2013
    [Media] INFOGRAPHIC: Effective Internet Marketing
    According to Shebang Online Marketing Group, in 2012, some of the the most effective internet marketing returns were seen from companies that focused on content creation, social media, blogging, SEO, website and landing pages, email and mobile marketing. Here's an infographic that details the prevailing trends for effective online marketing.
  • CLIENT BRIDGE  |  TUESDAY, OCTOBER 23, 2012
    [Media] VIDEO: Attracting the Clients You Want
    Offer testimonials from existing clients and promote them with social media. In this video from Entrepreneur.com, Rich, Happy & Hot founder Marie Forleo lists some ways that a small business can find clients, including: Have a clean and professional-looking website. Show how your offering saves either time or money. View Original Articl
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2011
    [Media] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
    Because it brings a ton of metrics we can use to make better media buying decisions, right?  We can test offers and creative and then optimize our campaigns as we go. The next biggest mistake marketers make is in media selection. Only 13% of ad effectiveness is based on the media. Avoid The Ego Trap In Digital Marketing.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Media] Important Social Lessons from Avatar
    SciFi and social media in one post - Woo-hoo! For the full two hours and forty minute running time, I was thoroughly swept up in the story and the artistry; but, soon after, I was struck by the powerful metaphor the film provides in the context of social media. Disclaimer: Today's post totally indulges my geek gene.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 27, 2012
    [Media] Savvy Week in Review: April 27
    Are You Worthy of Social Media? Do you know how to earn engagement on social media? Want proof of social media ROI. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. Happy reading & see you next week!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 17, 2013
    [Media] 5 Ways to Personalize Emails and Enhance Open Rates
    Modern Marketers are equipped with an arsenal of prospect information garnered through web forms, third-party lists, social media, conference registrations, and a variety of other channels. The email immediately established context in the abyss that is, my inbox. But emails can’t support any of these marketing efforts without relevance.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Media] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook.  I look forward to connecting with you. We love blog comments and appreciate those who share on social media. You can find Jeff Ogden, President of Find New Customers , nearly everywhere. Twitter (@fearlesscomp). YouTube.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 30, 2010
    [Media] Webinar: Getting to Higher Sales Productivity by Boosting Your Selling IQ
    google twitter netsuite social media sales productivity customer 2.0 Next week we are hosting a webinar along with SellingPower on how to get smarter about selling. Today’s sales professionals are frustrated with how traditional selling approaches such as cold-calls, email blasts, and product pitches are not yielding results.  When Web 2.0
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Media] How Tech Buyers Consume Content: New Findings from TechTarget
    In October, TechTarget released A Profile of TechTarget’s Hyper-active IT Researchers , a report providing insight into the media consumption habits of the media publisher’s most active users. These users are the folks conducting research about technology products and services they might purchase.
  • SAZBEAN  |  MONDAY, JANUARY 28, 2013
    [Media] Get Social In Remodeling Your Pitch to Consumers
    It seems you can use social media for just about anything these days, especially when it means reaching out to consumers looking to spend money on remodeling their homes. Given those numbers, you would almost be foolish in 2013 not remodeling your approach to social media if it hasn’t been very stellar to date. News & Notes
  • CONVERSIONATION  |  THURSDAY, OCTOBER 7, 2010
    [Media] Four tips to never have to worry about defending your online reputation!
    //. If you check this blog now and then, you might have read some posts on online reputation management, dealing with negative comments or feedback and the importance of social media listening. You might remember posts with titles such as “Social media monitoring, online feedback and the. Click title to read more
  • BLUE FOCUS MARKETING  |  TUESDAY, APRIL 10, 2012
    [Media] “The Twitter Hashtag is the New Neon Sign”
    This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. MMchat is sponsored by @TheSocialCMO and was created by Jeff Ashcroft (@JeffAshcroft), Founder, another social media visionary. “The brand lives in connections.” People search using hashtags as well.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Media] B2B Marketers: Have You Localized Your Content Plan?
    In it, the media company reveals global media consumption trends. In general, IT buyers seek editorial/educational material during the early stage of the buying cycle; streaming media during the consideration stage; and vendor comparisons and downloads during the end stage.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Media] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). What’s the best day of the week to send emails?
  • INBOUND SALES NETWORK  |  THURSDAY, AUGUST 23, 2012
    [Media] 5 Reasons Why Email Should Be Your Medium of Choice for B2B Companies
    You don’t have to go far to hear all the reasons the “experts” will tell you why your company needs to invest heavily in social media marketing. With the total reach of social media being so vast, it seems like a marketer’s dream. The challenge for B2B social media marketers is where is the ROI? Email is built for business.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Media] Programmatic Audience Development Global Trends [White Paper]
    The proliferation of data and technology is reshaping the media business. This surge has ensued due to the embrace of the consumer audience —as defined by a wide range of expressed, observed and inferred data points — as the strategic pillar upon which the transaction of media can and should be based. Nearly 57% of U.S.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 26, 2010
    [Media] E-mail Marketing: Is It Still a Viable Way to Reach the.
    Other posts you might find interesting: Will E-mail Be Replaced By Social Media? How Do You Measure Social Media Success? When looking at what marketing tools to use, you have to look at your target and find out how they like to receive info. For the under-30 crowd, texting was the preferred method. take my survey [link].
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 19, 2012
    [Media] 4 Steps To Succeed In The Digital Age [Slides]
    ” Jeff writes some of the best blog articles on social media marketing, so I knew his slides would be great also. Step 3: Integrate paid, owned and earned media in an integrated way to allow for “multiple channel action.” Jeff has some great tips on social media marketing that you should really check out!). Strategy
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too.  We won a handful of clients too. Internet game plan – blogging and social media. 5. I’ve been running Find New Customers for five years. But we failed to grow the business nearly as much as I wanted too.
  • CK'S B2B BLOG  |  SUNDAY, MAY 20, 2012
    [Media] Mobile Marketing Video: CK's 3-Step Framework For Integrating Mobile Into The Marketing Mix
      • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Mobile madness! It's everywhere you turn, with every person on the planet, headlining every ad you see on TV, hear on the radio, and read on billboards. But where to start, and where to, from there? B2B Mobile Marketing
  • FUNNEL FOCUS  |  FRIDAY, MAY 20, 2011
    [Media] Interview: Ardath Albee Shares 5 Tips for Customer Nurturing
    EM: How does social media play a role in nurturing customers? In your experience, what are some of the more effective social media outlets for communicating with current customers? AA: The best example is social media in use for real-time customer support, although this has best been demonstrated by B2C companies. Boring!
  • MARKETING EDGE  |  SUNDAY, SEPTEMBER 9, 2012
    [Media] Insta Image For Connecting Business and Consumers
    Hitting on a single topic in marketing, social media and business communications. I'm moderating a panel with Social Media Breakfast Twin Ports Tim Landis, and from Verizon Brent Nelson on how images are being used in social media marketing, Friday September 14 in Duluth, Minnesota. Quick and to the point.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 2, 2012
    [Media] Hey Job Seekers! Grab this free book!
    We love comments and those who share on social media. • Get a free PDF copy. • Buy it on Amazon. It kills me to read all the press about people out of work for month and even years. It’s terrible. Quite some time ago, Jill and I collaborated on this book. She authored it and I was the example in the book. What do you think?
  • SYNECORE  |  THURSDAY, NOVEMBER 29, 2012
    [Media] Your Brand's 2013 Content Marketing Plan
    WHAT WE NEED TO DO TO GET THERE: We need to create a 2013 content calendar organized in the following way: Vertically, by a) theme, each of which will be a distinct campaign, and b) every segment of our target audience; Horizontally, by a) stage of the buying cycle (TOFU, MOFU, BOFU), and b) content media to connect with each audience segment.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Media] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
    However, Dan Zarrella, HubSpot's social media scientist and host of the upcoming Science of Social Media webinar , disagrees. Therefore, it's only natural to ask for retweets in your social media marketing. Social Media Is About Personal Decisions. Should you add "Please Retweet" to your Twitter updates ? It's a Reminder.
  • SAZBEAN  |  FRIDAY, FEBRUARY 24, 2012
    [Media] Video: Find out how online publishing will evolve in the Future of Publishing
    From allowing companies to monitor what’s being said about them with social media monitoring tools to allowing anyone with a keyboard and an internet connection to say what they want and connect with people, social media’s changed the mediascape forever. But it isn’t finished evolving. Paul Edmonson, CEO of HubPages.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Media] 5 Key Takeaways From Content Marketing World 2012
    This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world. Content marketing experts such as Ann Handley, Michael Brenner, and CC Chapman were in attendance along with social media experts like Jason Falls, Jay Baer and Amy Porterfield to name a few.
  • AVITAGE  |  WEDNESDAY, JUNE 3, 2015
    [Media] New Sales Competency – Use Content to Sell
    They must do this of course, without the legions of content marketers who’s primary day job is to create content, deploy content to well-honed lists and social channels using marketing automation systems and related social media technologies. The digital era has ushered in many behavior changes, especially for B2B buyers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Media] How to Marry Digital and Human-Touch B2B Marketing
    Marrying your digital outreach – websites, blogs, email campaigns, landing pages and social media – and the human touch of inside and in-person sales may be just what you need. Blogs, social and other digital media put your message in the hands of decision makers…when they ask for the information. It’s fast.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 14, 2013
    [Media] How to Get More Sales Leads – SalesOpTV with marketing experts @eriklurs, @iannarino, @fearlesscomp and @gerhard20
    We love to read your comments and appreciate those who share on social media. In this fun and engaging video show, four sales and marketing experts share their best ideas for. Generating Sales Leads. Lead Nurturing. Improving leads with social and business intelligence. Qualifying leads and lead scoring. Lead distribution. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 12, 2014
    [Media] On the web, there are no neutral corners
    When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. Of course this is not a “blogger problem.” ” It is a human problem.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 28, 2011
    [Media] Crisis Byte: An Online Shark Attack or Fishy Little Nibbles?
    Crisis, “PR disaster” or #epicfail: labels with a lot of subjective latitude in the fast-moving stream of social media opinion. My memory of his premise: don’t deem all media “catches” equally in your analysis. ” Lori Scribner “You can’t [entirely] ignore the social media chatter.
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Media] Why B2B Email Marketing Is Sexy (And It Knows It)
    And compared to other, newer marketing tactics like social media and viral videos (like this one of the above pictured Spandy Andy ), it just doesn''t seem quite as sexy. Email actually predates the popular Internet era and social media. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect. Not as sexy.
  • MARKETING EDGE  |  TUESDAY, DECEMBER 20, 2011
    [Media] Keys to Integrating Content That Motivates Audiences
    Hitting on a single topic in marketing, social media and business communications. Time 21:34 The second part of the three part conversation with Laura Fitton aka @pistachio from Hubspot[link] Digital content is the ingredient for all types of digital. Quick and to the point. This clip can be on [.]
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 5, 2012
    [Media] Could Pinterest Work for B2B?
    Her specialties include brand development, social media strategy, and content marketing. Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. have to answer - "yes" and "yes." The recording is available on the event page at FOCUS.com. Is your brand using it?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Media] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    Social media isn''t just a B2C thing. Fast Company wrote a post that will ensure that B2B companies aren''t the odd ones out on social media networks. These social media tips will improve your marketing. This includes content creation, social media participation, and analytics monitering. It''s finally the weekend.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 31, 2012
    [Media] Facebooks Ads – Tips to Improve Ad Performance
    With the new Facebook IPO launched and acquisitions happening left and right, Facebook has become a social media force to be reckoned with, or at least one in the limelight right now. Businesses, both in the B2C and B2B world, are beginning to find more and more value in placing ads on Facebook. But, just [.]. B2B Web Strategy
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