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  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Media] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. Start by looking at the questions and comments your customer service, sales and social media teams field online, via phone or in person. But too often, the “SEO problem” isn’t SEO at all. It’s content. The result?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Media] The Modern Marketer’s Guide to Connected Customer Journeys [eBook]
    As customers move across paid, earned and owned media, they typically are treated in a first-time-interaction fashion, receiving random promotions, messages and content that doesn’t map to their interests. Organizations are striving to deliver consistent experiences but very few feel they are there yet. Marketing Efficiency
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Media] 5 Content Marketing Trends Sweeping Europe
    Created by Ogilvy & Mather Düsseldorf—and using video technology from Rapt Media—the campaign, available in four languages, was touted as “the world’s first fully mobile-enabled interactive video experience.” ” Social media-exclusive content. While output levels are high, so, too, is quality. Mobile video.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 16, 2013
    [Media] 5 Signs You’re Buying SEO Snake Oil
    Today getting found online is all about offering valuable content that is shared by others on social media. We can also provide an SEO audit of your website and social media activity and make recommendations for improvements. When you bought SEO services, did you pay to improve your website’s performance in search engine results?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Media] Social Data, Structured Data & No Data: SMX East 2013
    At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. As social media has continued to grow, the ability to analyze social media data has also continued to grow. Last week I headed south to New York City to speak on a panel at SMX East. Social Data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 11, 2010
    [Media] How to sell stuff on your B2B blog without being annoying
    I’m hoping by now the “selling is bad&# phase of the social media mantra is passe and we can all freely embrace our inner capitalist.  Tags: B2B and social media Blogging best practices economics of social media Right? Frankly I think this defeats the community-building aspect of a blog. People will self-Tivo.
  • MARKETING EDGE  |  MONDAY, JANUARY 8, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • MARKETING EDGE  |  FRIDAY, MAY 18, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 28, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Media] 3 Performance Management Techniques for Digital Marketers
    This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). The deductive approach uses data to arrive at specific conclusions gleaned from broad generalizations: “Typically, audience segment X seems to like W-type content over all media.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 18, 2016
    [Media] Tear Down the Silos: 5 Steps to Improving Customer Acquisition
    The marketing front-end is defined as the strategies and tactics (media channels and budget, for example) marketers deploy to discover and engage prospective customers. It’s the customer-facing side of marketing such as demand gen, digital marketing, event marketing and social media efforts. Not good. Marketing Automation
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 28, 2006
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 1, 2010
    [Media] Unica and Alterian Lead Database Marketers to the Digital Promised Land
    The really cool digital marketing stuff, including Web site development, Web advertising and most recently social media, has been executed by a different set of digital marketing agencies, specialist software vendors, and, ironically, media buyers at traditional ad agencies. Industry vendors who support them will thrive.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 24, 2009
    [Media] It is a Gift to be a Relevant Marketer
    The story begins with the presentation I gave about social media in health care to the Minnesota Medical Group Management Association this summer. They attended the presentation to discuss how social media is being used by health care delivery practices. Time 20:52. This year a marketing firm that will go nameless gave me a gift.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, SEPTEMBER 11, 2009
    [Media] Marketing Automation Weekly Wrap-up - 2009/09/11
    It’s definitely a media type that has been under-utilized recently and has some compelling benefits: [link] Stuart Wheldon on B2B Magazine with a post about SaaS, Social Media, and the economics of educating buyers. Tags: marketing automation Social media data management B2B Marketing
  • PR MEETS MARKETING  |  THURSDAY, DECEMBER 6, 2007
    [Media] PRMeetsMarketing Weekly Articles: December 6
    Social Media Reaches Into Your Lives - I've started reading the Lonely Marketer , which provides ideas for small business marketers. In this post, he writes about how social media can be used to find target customers, thereby increasing touchpoints for increased engagement/participation.   . Here is this week's of interesting articles.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 16, 2014
    [Media] The Best Ways to Promote Your Small Business Event
    Use social media tools designed for events. Of course, social media offers a free and easy way to let your customers know about an upcoming event, but Mueller says small businesses can do more than just mention the date, time and place. Don’t ignore traditional media. Partner with a non-profit. All rights reserved.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Media] 10 Brands' Twitter Marketing You Can't Help But Love
    Social media conversations have evolved. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. This awesome social media agency sent free samosas to my fellow HubSpotter Sam Mallikarjunan after he tweeted about wanting some every time he saw their Twitter handle.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] The 15 Best Infographics of 2014
    Chamber Foundation. 8) Facebook & Twitter: The Future Through Acquisitions, by Marie Dollé, Roseanna Ellis, Gerwin Van Lenthe at Kantar Media. 9) 42 Butterflies of North America, by TableTop Whale. Share your favorites that we missed in the comments or on social media. These 15, however, managed to stand out. 13) U.S.
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Media] 5 Tips to Create an Effective Slideshare Call-to-Action
    She has 7 years of experience in search and social media marketing. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish. At first glance, that might sound like cynical advice. Author information. Ann Smarty. Ann Smarty.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Media] Social/Email/Website marketing service. Get the highest ROI
    Opentopic blog >> opentopic.com While many companies/individuals will be able to get you setup and active on social media, email marketing, Google ads, SEO, etc., very few will be able to help you measure and improve your real ROI. What makes us different??? Marketing ROI Cmo marketing roi
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Media] Mid-Year Marketing Check-In with Measurement
    Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc. Social Media Analysis  . Having a presence on social media can be effective for many brands. Users online today expect to engage with most companies using social media networks. How many times did social media assist in conversions?
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Media] Using reddit for Hiring Talented Employees
    This was just 1 way that the Obama campaign reached out on social media. She blogs to show brands how to use social media in their recruitment. You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. Yes, […].
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Media] Savvy Speaks: Google Plus What?
    So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." So what does that mean for your social media marketing strategy? I’m the one who write about hog-tieing Social Media and Goggle+ was one of the reasons for that post. 02: Stephanie. Jamie.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Media] An Ecommerce Marketing Event: How to Supercharge Your Brand on Instagram? – Web Design
    Recent studies have shown that Instagram gives 25% more engagement in comparison to other social media platforms. Just like any other social media. When used in the correct manner, Instagram can be one of the best visual advertising and highly-targeted channels for your business. – Web Design appeared first on Opentopic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 18, 2010
    [Media] Foursquare case study: Are “swarm parties” in your company’s future?
    This is key: Social media influencers in any area love meeting each other face-to-face, hence the success of ‘tweet-ups’. Tags: Foursquare economics of social media Enjoy! At precisely 7.52 pm on August 12, 2010, a hearty cheer rose up from our small tea shop on the south coast of England. “It’s a swarm, it’s a swarm!” you might ask.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 9, 2013
    [Media] My $50 Per Month Social Sales Tools Box
    The simple answer would be, if you have a specific need that cannot be addressed by something for free, or can be … Continue Reading My $50 Per Month Social Sales Tools Box by Craig Jamieson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. With all this free stuff, why pay for anything?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2015
    [Media] Lions and Tigers and Buyer Personas … Oh My
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Sort of. ” . GoToWebinar does the rest.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 17, 2013
    [Media] Is Your Own Website Stopping You From Getting Found Online?
    Websites that are linked to from social media sharing sites perform better in search results. Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. Now more than ever, a “legacy” or old website can keep you from getting found online.
  • THE POINT  |  THURSDAY, MAY 28, 2009
    [Media] Generating Blog Traffic (and Leads) Using Email Subscriptions
    Tags: B2B Marketing Blogs E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation RSS Social Media blog promotion email marketing enewsletters
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Media] 6 Tips for Understanding the B2B Business Decision-Making Process.
    good way to build trust and credibility while at the same time dropping a few statistics and testimonials to prove the value of your product or business philosophy is through content marketing—white papers, case studies, email campaigns, social media, and the company blog. How can we help you Make Good Media? Why buy? Buyer Personas).
  • OPENTOPIC  |  TUESDAY, MARCH 15, 2016
    [Media] 5 mobile marketing strategies for modern brands
    Even amidst the increasing number of offerings, the democratization of media has made it easier for consumers to find exactly what they. Opentopic blog >> mentormate.com It doesn’t matter who you are or who you serve. Users have more commerce, finance and personal wellness options than ever before.
  • THE NEW STRATEGIST  |  THURSDAY, MAY 30, 2013
    [Media] Handy Visual SEO Chart -> The Periodic Table Of SEO Ranking Factors
    Our chart below summarizes the major factors to focus on for search engine ranking success (and thanks to  Column Five Media , for the infographic design).” seo search engine optimization marketing social media busines web design content marketing But there is a science to it. ” Direct link to original post: [link].
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Media] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    When you have a solid content effort underway, that’s when social media really shines. Jay Baer likes to explain the relationship between content and social media this way: “Content is fire. Social media is gasoline.” Social media is excellent for extending the reach of your content and getting it shared. Goal Setting.
  • BEYOND  |  FRIDAY, AUGUST 23, 2013
    [Media] Will 4G transform your brand campaigns?
    Could this be is a missed opportunity given that mobile is the primary media consumption tool for so many people in the UK 4G is coming. It will transform the experience of the mobile user. But will it make any difference to your brand engagement work?
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 7, 2012
    [Media] Marketers, Managers and the Parable of the Monkey Tree
    Agencies feel that they do not have the tools or the time to support their clients: they cite gaps in the data from the media landscape,  tools to analyze media performance, experience in B2B Markets and the time required to be effective. That was the open-ended portion of the study and it evolved just about how we might think.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Media] Don’t chase the buzz: why clickbait titles hurt your business.
    Social media pitfalls. For younger readers/users, social media is a precious resource, and anything that endangers their image online or their access to these tools is poison. Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media.
  • SAZBEAN  |  TUESDAY, MAY 10, 2011
    [Media] Developing a Mobile Strategy
    Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. View more presentations from Jeremiah Owyang. photo by Yutaka Tsutano , on Flickr). Marketing Mobile
  • SAZBEAN  |  THURSDAY, MARCH 24, 2011
    [Media] The Rise of Social Commerce
    It’s no secret that companies are trying to leverage social media to sell things. The trick is in figuring out how to social networks as something more than another promotional channel. Social commerce (online) is still relatively new and companies are still trying to figure things out. News & Notes
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 27, 2011
    [Media] K’s Top Five for the Week – February 27
    Whether you’re looking to bust some myths, integrating social media, wondering about the importance of good design, or trying to figure out what’s going wrong (or right) with your content marketing program, there’s a post to help you out. The Biggest Question When Using B2B Social Media by @ardath421. Tweet. Enjoy! Post on Google Buzz.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 3, 2010
    [Media] Clarifying the Differences Between Database and Digital Marketing
    It can certainly include digital activities such as Web page views and social media comments, so long as these can be linked back to a known individual. Addressable Media Database marketing only works in addressable media: that is, where a message can sent to a specific individual. Here's a detailed look at the differences.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Media] Agencies Under Pressure to be More Digital
    For example, consider these channel developments in the last few months: Mobile: According to comScore, mobile now captures two out of every three digital media minutes in the US. Social: Has been legitimized in the past ten years; the number of Americans using social media regularly has moved from 7% to 65%. over 2015. In 2014, U.S.
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Media] How to Turn One Idea Into a Bottomless Backlog of Blog Posts
    If you’re feeling stuck, check out the performance of your top posts, dive deep into social media monitoring tools , and chat with customer-facing coworkers to get a pulse on what your audience wants to learn. To show you how to do this, I''ll use an actual topic that we’ve written about recently: proper social media etiquette for marketers.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Media] Chelsea Clinton, Vice Chair of the Clinton Foundation: #INBOUND15 Featured Speaker
    She embraces social media. All of Chelsea's social media accounts directly reflect her passion and commitment to raising awareness for remarkable campaigns and causes. Chelsea Clinton, Vice Chair of the Clinton Foundation, is no stranger to the spotlight. She's a forward thinker. Register here. Inbound Marketing Daily
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 5, 2009
    [Media] 13 Top Books for CMOs - Recommended by The CMO Club
    The New Influencers: A Marketer's Guide to the New Social Media. Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Business Stripped Bare: Adventures of a Global Entrepreneur. Leading Change.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Media] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    Shafqat is a Media Council Member & sits on the Next Big Thing advisory board for The Paley Center for Media. In this Moneyball for Marketing podcast, Shafqat shares case studies, best practices and technology tips from both the B2C and B2B content marketing ecospheres. Demand Generation Podcasts
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 3, 2010
    [Media] Don’t Drop Your Drawers on the Web – by John Leavy
    Organizations should develop a social media privacy policy before letting their employees jump into the “potentially” deep end of the pool. Tags: Marketing Strategy Online Marketing Social Media Social Media Marketing Uncategorized little vigilance is in order. For example: On Twitter. On Facebook.
  • VIDYARD  |  WEDNESDAY, OCTOBER 14, 2015
    [Media] User Generated Content: How to Use It, Share It, and Love It
    Well, UGC-based content has shown to be 20% more influential on purchasing decisions than other types of media. User-Generated Content is perfect for more than social media. After all, it’s the next best thing to being there in person, so it helps your audience connect with you in ways other media can’t. Oh, you want some proof?
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 7, 2015
    [Media] @BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership
    Must be active in social media (e.g., Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?  . We are proud to announce the winners of the first annual #EmployeeSEAL Awards.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Media] How to Create an Infographic in an Hour or Less [5 Free PPT Templates]
    For the sake of time (our mission is to create an infographic in under an hour after all!), for my infographic, I''m going to choose a compilation of stats we''ve already aggregated in a previous blog post: " 18 Fresh Stats About the Current State of Social Media Marketing.". Usually. Seriously -- don''t throw in the towel just yet. quickly!
  • SAZBEAN  |  MONDAY, NOVEMBER 28, 2011
    [Media] Sazcast Episode 34 – Mobile Websites with Dave Peckens
    Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Half of adult cell phone owners have apps on their phones (Pew Internet).
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Media] How Your Startup Can Overcome Content Marketing Challenges
    These businesses post opportunities for projects ranging from social media management to content marketing. Inbound.org is an online community for inbound marketers, includng growth hackers, developers, content marketers, and social media specialists. Beginnings are hard. Remember the comfort of blanket forts when you were a kid?
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Media] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. But with Timeline rolled out to brand pages , that process is being threatened.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Media] In Technology We Trust
    All this was brought to mind when someone asked me why human analysts are needed to augment text analytics for social media listening. Full disclosure: I serve as Chief Strategist for Converseon, one of the few social media listening comp0anies that uses human analysts.] Tags: Social Media Marketing technology unitedstates
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 2, 2009
    [Media] Blurring lines between business and family on the social web
    One of the questions I hear frequently is, “Should I have one or two social media accounts for family and business?&#. Tags: Marketing Solutions best practices business relationships social media work/life balance My strong recommendation is that you keep family and business separate.  Illustration: Christy Tanner.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Media] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. Facebook
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2016
    [Media] 3 Ways to Grow Your Business With User-Generated Content
    This user-generated content can be shared  across your different channels , including emails to your customers, your social media channels, and throughout your website. User-generated content is a powerful tool for building social proof, and it’s one of the most effective ways to build trust on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 1, 2013
    [Media] Concrete actions toward creating more a more civil social web
    Click here if you can’t see my video interview with Kami Huyse. hope you’ll watch this short video because it talks about a new project everybody needs to understand and support — a non-profit organization called CiviliNation and an accompanying book on creating a more civil online world.
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Media] Welcome to Blogging for Business Week!
    Business Blogging Content Marketing Social Media Marketing blogging for business blogging guides It’s blogging for business week on Webbiquity. Forbes ). • 37% of marketers say blogs are the most valuable content type for marketing. NewsCred ). • 17% of marketers plan to increase blogging efforts this year. Forbes ). Social Fresh ).
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Media] Why B2B Online Marketing Doesn't Work
    They invest a great deal in search engine optimisation, content marketing and social media marketing and yet they don't get a reasonable return on their investment. In B2B marketing, the principal goal of online marketing is to use links and social media signals to drive traffic to your main website. Building a relevant audience.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Media] How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)
    Language—whether it is in social media postings, email or verbal form—offers a treasure trove of potential insight to marketers. According to Gartner, 80% of the world’s data is unstructured. It takes a unique mix of technology and technique to make sense of such unstructured data. Marketing Technology Podcasts churn rate data analytics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Media] Twitter is dying—and it’s all your fault
    love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. Neicole Crepeau a blogger at Coherent Social Media and the creator of CurateXpress , a content curation tool. She works at Coherent Interactive on social media, website design, mobile apps, & marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2016
    [Media] 4 Simple Tips for Making the Most of Your Marketing Budget
    Despite the much-vaunted social media revolution and the move to digital, consumers are still present on non-digital platforms. New media coexists with broadcast and even print; consumers move seamlessly across channels depending on activity, time of day and many other factors. Great experiences lead to great finances. Main Takeaways.
  • CRIMSON MARKETING  |  TUESDAY, MAY 26, 2015
    [Media] Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video
    The convergence of television with “second screen” video media is well underway. Consumers already view their favorite “made for TV” series on desktop and portable computing devices, while services like Hulu and Netflix have made the once-futuristic paradigm of “TV on Demand” a reality. But all that is changing.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 29, 2012
    [Media] How Sales Leaders Find Growth – Jon Vander Ark of McKinsey and Company
    We love comments and those who share on social media. With the steady flow of news about how bad the global economy, I love to share a video like this – how sales leaders find growth. This video compliments my review of the book Sales Growth: Five Strategies from the World’s Sales Leaders. What do you think?
  • BIZNOLOGY  |  MONDAY, JULY 12, 2010
    [Media] Do you know how to operate in public?
    Tags: Public Relations Social Media Marketing business insurance publicrelations socialmedia statefarminsurance
  • BIZNOLOGY  |  MONDAY, MAY 24, 2010
    [Media] Foursquare in favor of location-based marketing
    Tags: Social Media Marketing business foursquare marketing marketingandadvertising mobilephone
  • BIZNOLOGY  |  WEDNESDAY, JUNE 2, 2010
    [Media] Does the Internet show the true colors of your business?
    Tags: Public Relations Social Media Marketing business customerservice smallbusiness yelpinc
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 26, 2009
    [Media] Your website's radical new role in the social web
    In research I've been conducting on the use of social media among economic development organizations, I came across a terrific case study in Metro Denver. Links to social media connections are right on Denver's landing page. Tags: web development best practices web design social media economic development radically.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 1, 2009
    [Media] Hamthrax??
    Tags: social media humor twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2009
    [Media] It's time for digital de-tox
    Yesterday I commented on the increasing time commitments and frustrations of social media maintenance. In the past six months, time in front of the computer screen has doubled as I attend to my "regular job" AND new demands from social media. Tags: careers social media work/life balance It was tough to get out of town. Napped.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Media] InsideView More Than Doubles Revenue in Record-Breaking Year
    facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0In March 2010, InsideView also closed a Series B Round of funding for $11.5
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 17, 2013
    [Media] Optimize Your Blog for Mobile Devices
    Now that more and more people are depending on their smartphones and tablets for performing searches and using social media, there is a good chance that many of your blog readers are coming to your website via their mobile device. Fortunately, optimizing your blog for mobile devices isn’t as difficult as it sounds.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Media] Programmatic Audience Development Global Trends [White Paper]
    The proliferation of data and technology is reshaping the media business. This surge has ensued due to the embrace of the consumer audience —as defined by a wide range of expressed, observed and inferred data points — as the strategic pillar upon which the transaction of media can and should be based. Nearly 57% of U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Media] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 26, 2014
    [Media] Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]
    She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs. One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Demand Generation Podcasts
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Media] Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Are B2B Marketers Shooting For The Wrong Target? How can we help you Make Good Media? Neither? Would that be a better target?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 2, 2015
    [Media] Three reasons why the future of public relations is red hot
    This’s not far from pitching press releases to media outlets, is it? Related Stories The state of the nation on SEO, content strategy and earned media SEO and Content: Can SEO drive “viral?” This''s not far from pitching press releases to media outlets, is it? Maybe everything. How do we build those backlinks?
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Media] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    In the case of Sales 2.0, it was more of a wake up call to sales people that the game is changing and the internet and social media hold a lot of value in the buying cycle. You can look for mentions in the media, find them on LinkedIn, Facebook and Twitter, but you also need to know what’s going on within that person’s company.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 18, 2012
    [Media] Future of Marketing Automation: Grow or Die
    This is different from the perhaps-more-important question of “What will marketers do next?” I don’t claim any particularly deep insights into the latter: they'll continue to adapt to new media and buying habits, I guess. Delivery systems manage touchpoints such as Web sites, email, and social media publishing.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 21, 2010
    [Media] How Email Deliverability and Relevancy are Directly Related
    Tags: email marketing personalization social media
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Media] How Do You Leverage Paid Media? [Marketing Cast]
    In marketing circles, the discussion around earned media vs paid media is often heated. In some cases, paid media in combination with your inbound marketing efforts can make a lot of sense. In this episode of the Weekly Marketing Cast, we are taking a closer look at this discussion: What Is Earned Media?
  • MI6 MARKETING AGENCY  |  SUNDAY, NOVEMBER 15, 2015
    [Media] Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation
    This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Also, marketers lean on their peer networks and mainstream media to learn about new marketing technologies and NOT search.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Media] Inbound Marketing: Are You Attracting Quality Leads?
    The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. Once a buyer lands on your site or engages with you on social media, you have an opportunity to fulfill their need. Focus your content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Media] 4 Ways Your Website Can Replace Focus Groups
    It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 2, 2015
    [Media] This is the week that was: Behaviours they are a changin’
    Article that reminds us that the world has changed of the week: As if traditional media needed more bad news: November 2014 polling by Edelman found that online search engines had surpassed traditional media to become the most-trusted media source globally. That was January. It absolutely flew by and here we are in February.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 19, 2015
    [Media] This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion
    The industry is on track to generate $313 billion in revenue in 2019, according to PQ Media’s Global Content Marketing Forecast. Robert and I agree that PQ Media’s prediction isn’t accurate, and we share a more realistic number. This Old Marketing is sponsored by StudioD , a division of Demand Media. This week’s show.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Media] 5 Ways to Create More Touchpoints with Email
    Your social media pages are one example. Place social media buttons and website links in every email. Adding your social media and website links into your email can be done with the click of a button. Invite customers to a social media contest. You have a good-sized email subscriber list. All rights reserved.
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 23, 2016
    [Media] How to use moving GIFs on Facebook and Twitter
    Blog animated GIFs digital marketing agency engagement tactics Facebook social media marketing social sharing social-media strategy TwitterSpend some time on the internet and you’ll soon learn that there’s an animated GIF for every occasion. Here’s how to give your followers the gift of GIFs….
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Media] 17 Eye-Opening Examples of Content Visualization
    Restaurant Social Media & Word of Mouth by Spork Media. 2. Social Media Strategy Transit Map by Intersection Consulting. 4. The Six G's of Social Media Marketing by Nonprofit Marketing Guide. Social Media Brand Influence by Eyeflow Internet Marketing. No way. Negative. Either way, visualized content is hot.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Media] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This data supports the argument for investment of marketing time and resources in blogging and social media. Social media use in the U.S.
  • SAZBEAN  |  TUESDAY, MARCH 13, 2012
    [Media] 10 Commandments for Effective Online Social Networking
    One of the first lessons you will learn very quickly when engaging in social media is that traditional forms of marketing don’t work as well. ” That’s a dead giveaway that the offender is new to social media and has yet to understand that it’s a “pull” medium, not “push.” ” 2.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 5, 2013
    [Media] Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key.
    chose the Petersen Media Group. At the advice of Petersen Media Group, I also migrated my blog to the super-fast and rock solid WPEngine platform  (click highlighted words), and I recommend you do the same. Please let me know in the comments or feel free to share this post on social media. This means frequent updates.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Media] Will Facebook’s $50 Million Gamble Pay Off?
    In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. For example, we know that media companies like BuzzFeed, The New York Times, and CNN negotiated the largest deals. You can catch up with media consumption at your leisure.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2009
    [Media] Is print dead?
    Here was my response: Although advertising budgets are rapidly moving toward online media, print is definitely not dead. Paper media still has a couple of advantages. Like any media channel, the key is this -- what customer need is being met? Tags: magazines social media print advertising
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 4, 2010
    [Media] Interview: Content Production with Vanessa Rhinesmith – Part I
    How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture.  You mentioned the idea of conducting what you called “pre- social media” activities.  Vanessa Rhinesmith. This type of change is hard, period.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 4, 2010
    [Media] Interview: Content Production with Vanessa Rhinesmith – Part I
    How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture.  You mentioned the idea of conducting what you called “pre- social media” activities.  Vanessa Rhinesmith. This type of change is hard, period.
  • SYNECORE  |  SATURDAY, FEBRUARY 15, 2014
    [Media] Don’t Kill Your Company’s Buzz, Stop Using Outdated Buzzwords!
    As such, buzzwords create a certain high school effect in online media, forums, social channels, and public chats. It is a very similar phenomenon to the “ Bandwagon Effect ,” which turns social media popularity into an art form, and takes a lot of monitoring of that community''s social channels. Social Media Optimization (SMO).
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Media] The Social-Shake-Up: A New Breed of Marketer is Coming
    All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media. So what does a CDO do?
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Media] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
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