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  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Media] 5 Exciting Sessions Happening at Content Marketing World
    Director of Data, Content and Media at Kraft Foods, will share the organization’s story of transforming its treatment of content marketing as a discrete “discipline” into an interdisciplinary power. Fleisher will review how the company is uniting content to advertising to media to consumer engagement to consumer insight.
  • ENGAGE  |  SUNDAY, JANUARY 20, 2013
    [Media] Long Live Long Reads
    The web was born to computer programmers and only later adopted by the media, making for awkward childhood. BuzzFeed is already synonymous with new media and they are embracing long form journalism. Technology website The Verge is another example of a new media company relying on long reads to appeal to readers. Read on. Wrong.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 9, 2013
    [Media] Summary of this week’s posts from the sales lead generation company Find New Customers
    Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it. 'Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. If you missed any this week, it’s a good chance to catch up. Reasons Why You Need to Check Out Marketing Made Simple TV.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Media] “Best Story Wins” – Tom Peters
    We love to read your comments and appreciate those who share on social media. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. He’s right when he says that humans are programmed to respond to story and it’s more important than brand. B2B marketing is all about story-telling.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 26, 2011
    [Media] Stop Selling, Start Serving
    A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. But this is not about that guest post – it’s about a blown opportunity by using self-serving language. Jill Konrath of SNAP Selling also talks a lot about self-serving language. ” Excuse me? Self Education
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 10, 2011
    [Media] New “cheat sheets” on B2B demand generation from Find New Customers
    Keys to B2B Social Media Success. B2B demand generation | free cheat sheets. As part of the content marketing strategy at Find New Customers , we are pleased to announce the availability of great bite-sized content on B2B demand generation – available today with no registration needed. Keys to B2B Marketing Success. What do you think?
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 16, 2011
    [Media] Daniel Pink talks about the science of motivation
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Demand Generation | The Surprising Mind of Daniel Pink. love Daniel Pink. He takes things we take for granted – and blows them up! He is a great. Daniel Pink.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Media] What’s the best book on B2B marketing?
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Let’s have some fun. lot of great books by superb authors have been written on B2B marketing – but which is the best? Here’s a chance to speak your mind.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 17, 2011
    [Media] Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 21, 2014
    [Media] The Rise Of Visual Storytelling
    It has impacted the expectations of our customers and our employees who expect social media-like experiences. recently asked my own social media followers “what was the best content of 2013?” 'The social, mobile Web has disrupted businesses in more ways than most people realize. How can brands compete? Information Overload. Videos.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Media] Advice for Directors and Managers of Marketing | from top Chief Marketing Officers
    We love comments and those who share on social media. The new white paper with advice from Chief Marketing Officers for Directors and Managers to deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it’s penned by Jeff Ogden of the sales lead generation company Find New Customers. Or click on CMOs Speak.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 31, 2012
    [Media] For the third year in the row, Notre Dame has the #1 undergraduate business school
    We love comments and those who share on social media. The Best Undergraduate B-Schools. For the third consecutive year, Notre Dame’s Mendoza College of Business topped our list of the nation’s best college business programs. Business Week). Jeff holds a degree in Marketing from the University of Notre Dame. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [Media] Laugh and Learn featuring @fearlesscomp – Episode 28 – the State of the Internet
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy, Find New Customers ( [link] ) shares a key marketing lesson using wit and humor.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Media] Need a great speaker for your B2B marketing event?
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Got a big user group meeting or content marketing event coming up? Need a fun and engaging speaker? Hire the Fearless Competitor as your speaker. Click on my face to learn more. Guest appearances
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 21, 2010
    [Media] Simplify and entertain, Mr. B2B seller – a great example
    (editor’s note: Met Kinaxis yesterday at the BtoB Social Media Breakfast and heard their remarkable results. Just the Facts: BtoB Magazine’s inaugural  2010 Social Media Award honors Kinaxis, provider of the on-demand supply chain management service  RapidResponse™ , for their superior use of social media. Sure you do.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Media] B2B marketers are stumbling in the dark
    Assign one person to be the social media learner and another the SEO learner. Neil Warren Bronze Publisher at 2N Media Ltd - ModernSelling.com 1:07PM on 2nd November 2010 Oh bliss - oh joy! 27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil? Why wouldnt we?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 20, 2011
    [Media] Are You Making any of These 6 Blog Content Mistakes?
    As you know, I believe a blog should be an essential component of any social media strategy. Blogging is an investment of time, and just like everything else in life (and especially in social media), it can become a time suck with no ROI. don’t think any of this is earth-shattering information, nor am I alone in this pursuit. 
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 18, 2014
    [Media] All Online Digital Roads Lead to Google Plus
    This is quicksand, mate, stop struggling and just relax into Google’s vision for your media future, both online and off. 11 Easy Social Media Tips and Tricks. 'Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. square meters around you). Rejoice! Rejoice! Enjoy!
  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 4, 2011
    [Media] Signs of Sybil in B2B Content Marketing
    This type of disconnect is not new, but it's hitting the spotlight now because marketers have glommed onto that shiny new object - Social Media. As we've begun adapting to the conversational style of social media, we've often done so in a vacuum, without consideration for the other messaging that lives online.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Media] Facebook Copies Google+ Sharing, And It Doesn't Matter
    In the next 24 hours, you are likely to come across way too many headlines discussing the battle between Google+ and Facebook around social media sharing. Today, we should create the equivalent for social media: "It's about search, stupid." It Doesn't Matter! All of these articles will miss the point. It's About Search, Stupid.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 12, 2013
    [Media] Mad Men not required: Branded content enters new era
    They’re meant for YouTube and social media. The Custom Content Council says that content marketing is already an almost $44 billion market , and Hanley Wood Business Media says that 78% of chief marketing officers believe custom content is the future of marketing. But there’s usually another media outlet to balance the scale.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, JUNE 26, 2012
    [Media] Emerging Market Notes
    Major global airlines plan to use mobile apps, social media for better flying experience More. Indian online retailers’ irony: woo customers through mass media, rather than advertise on the Internet itself More. We hope these will help you broaden your thinking about how to target customers in these markets – enjoy!
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Media] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
    New social media tools for B2B marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. Social data and what it means to B2B marketers.
  • VIEWPOINT  |  TUESDAY, OCTOBER 30, 2012
    [Media] Successful Content Marketing Plans Do 1 Thing Really Well
    Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Today's guest blogger is Jeff Molander. Successful Content Marketing Creates Response. Inbound leads don't “just happen.”.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Media] 5 Hurricane Sandy Newsjacks From Marketers
    5) Through Custom Social Media Updates. lot of companies have been customizing their social media updates to reflect something about the hurricane. However, even marketers that don't sell food and household essentials can use this tactic and customize the language of the social media updates they were planning to post. on 10/29.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Media] Kred tries to one-up Klout by taking influence to the masses
    As social media is real time, if something is not working, we hear about it pretty quickly through Twitter. Kred , a platform to measure social influence similar to Klout, just introduced a new interface called “Story” with several very interesting new features. Click here if you can’t see the video of Kred Story. Tweet.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 23, 2013
    [Media] 10 Top Insights On B2B Marketing From 2013
    How Do You Find The Time For Social Media. The answer is simple: I make the time for social media because I think it’s important. I ”  Now I know all you “ social media divas ” out there who already know what it is, are tracking your score every day, and are praying someone will reveal the secret to a higher  Klout score. Sorry.
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Media] When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report
    It can inform your blog’s editorial calendar, posting frequency, and even your social media strategy. And please, please, don’t forget to take this insight and apply it -- to both your blog editorial calendar and your social media publishing schedule. 'Which day of the week does your blog get the most traffic? and Canada).
  • SAZBEAN  |  MONDAY, SEPTEMBER 12, 2011
    [Media] Hard Learned Lessons about Advertising and Small Business
    Media salespeople always want to sell long-term contracts. Gauge the Appropriateness of the Media. The clinic tried each of these approaches for a year or more before they disappeared from both media. Look back at previous advertisers and see what they did; it’s an indication of how well the media worked for them.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Media] Complaining Via Twitter? Don't Expect Much.
    What are you doing to monitor your Twitter and other social media accounts to respond to and proactively prevent customer complaints? Spend time monitoring your social media presence and reacting to both positive and negative mentions of your brand. It's bad enough that the roof leaked when it hadn't before. Months. So, what did I do?
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Media] 5 Fight Club Quotes to Transform Your Marketing Approach
    Social media has proven that readers, followers and fans are not "single-serving." HubSpot has complied over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. The acting didn’t reduce author Chuck Palahniuk ’s powerful messages.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Media] Predictions for B2B digital marketing in 2013
    This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities.  Personal branding is no longer just for celebrities or the self-employed; with the rise of social media, it is for everyone.
  • INBLURBS  |  TUESDAY, NOVEMBER 30, 2010
    [Media] Use Twitter effectively for your business
    This is a perfect social media platform that can help you brilliantly in blog promotion and your small business marketing. You only need some tips to effectively use this superb social media for your business. Twitter is a social media micro blogging tool that can effectively help you to build your brand in no time at all.
  • B2B MARKETING BLOG  |  MONDAY, JUNE 8, 2009
    [Media] Creating an Online Newsroom
    Today’s online newsroom can be a high-value, low-cost springboard to media coverage. For example, journalists will need media contacts, news releases, images, etc. Offer direct contact information so journalists can reach your media contact ASAP. Specialized media kits for specific trade shows/events. Steps. Awards.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Media] 4 Winning Tactics to Put in Your Marketing Plan
    Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. 'Happy New Year! Marketing continues to change at lightening speed. Substance is king. SEO Is dead.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 23, 2011
    [Media] Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part 2
    That objective is best accomplished through a community effort via social media. Tweet In my post earlier this week , I outlined the challenge presented by SiriusDecisions’ Demand Waterfall taxonomy, specifically with the phrase “Marketing-Qualified Leads” (MQLs). Another problematic phrase is “sales-accepted leads.”. This is a yes/no answer.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JUNE 17, 2010
    [Media] OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda
    What’s your Social Media diet? By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. Tweet This! Share this on Facebook. Share this on Linkedin.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 11, 2010
    [Media] 100 Tips for Trade Show Lead Generation
    Use social media to reach more attendees 32. Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. The following is a sampling of Thimmesch's tips that I though were useful: 4. Don't stop the dialog.
  • SAZBEAN  |  FRIDAY, JULY 23, 2010
    [Media] No Content = No Keywords
    Great Partner to Social Media. Connecting with customers via social media is so vital to any business these days. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
  • CONNECT THE DOCS  |  MONDAY, FEBRUARY 8, 2010
    [Media] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
    Increasing buyer access to information from social media, buyer communities, online research and more. Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. What actions should marketers take in 2010?" Rebel Brown.
  • BIZNOLOGY  |  FRIDAY, MAY 24, 2013
    [Media] Is it even possible to destroy your reputation today?
    Weiner is the once-disgraced congressman from New York who turned his Twitter account into a social media Weinerland both literally and figuratively. Congressman Anthony Weiner used the social media website Twitter to send a link to a sexually suggestive picture to a 21-year-old woman from Seattle, Washington. After Or can it? If
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Media] PR Freelancers versus PR Agencies: Five Points to Consider
    With a PR agency, it can be difficult to know who is truly pitching your business to the media – the seasoned account manager or the fresh-on-the-job account coordinator. Four years ago this month, I left the agency side to move in-house. If you decide to bring in outside PR help, here are five points to consider: Administration.
  • VOLACCI  |  TUESDAY, SEPTEMBER 3, 2013
    [Media] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
    Extra social media promotion creates more value to search engines. This past month has seen a huge debate about whether or not interactions on Google+ are a cause of better search rankings, or merely a correlation, but nobody disputes that search engines reward social media links to a piece of content. 'Remember when Michael J.
  • BIZNOLOGY  |  TUESDAY, JANUARY 22, 2013
    [Media] Marketers still need to learn some basic HTML
    upload all of my media, photos, graphics, and whatnot to my server at ChrisAbraham.com and then align them correctly before I copy the raw HTML over — which should work perfectly, right? 15 on top 23 social media power influencer list (chrisabraham.com). Then the work begins. Related articles.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 15, 2011
    [Media] 5 B2B Marketing Trends for 2012
    As one example of B2B marketing teams aggressively managing the skillset transition, consider the example of Cisco starting to “badge” and reward its marketers on their social media impact. I wrote about this in a blog post on the Present and Future of B2B Social Media. Voice-of-Customer 2.0. Skillset Reset. Disruption. Going Global.
  • CK'S B2B BLOG  |  WEDNESDAY, MARCH 7, 2012
    [Media] B2B Mobile Article: Featured In Article On iPad HD In Content Marketing Institute
      “It’s the experiences we create, given the anytime – anywhere media.”. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Big thanks to Content Marketing Institute and Michael Bay for including me in the article on the iPad HD release.   “Marketing principles are as strong as ever.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Media] 30 Top Ebooks to Help You Master Inbound Marketing in 2012
    There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. Get Found Ebooks - Social Media. How to Monitor Social Media in 10 Minutes a Day. See also: HubSpot Social Media Tools. What is that methodology? 2) Convert.
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [Media] Data-Driven Marketing: 10 Trends for 2013
    Keeping up with the pace of change is made difficult by factors including: Shifts in consumer media consumption outpace shift in spend. Continuous innovation in digital media platforms and formats. Gaps in aligning digital and offline media measurement slowly close. The Maturation and Immaturity of Social Media.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Media] Don’t Blink: Here Comes Ephemeral Marketing!
    Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). 'You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again. Marketing with Snapchat.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [Media] 3 B2B Conversion Tracking Mistakes Not to Make
    We know those in the B2B space have been slower to adopt social media and, for the majority of our clients, social is not a direct lead strategy. 'One of the key benefits of online marketing is having the ability to capture information about our site visitors in order to better understand our marketing efforts. No Conversion Tracking.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 3, 2010
    [Media] 6 Content Marketing Tips That Drives Leads
    Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Know your prospects pain points. Know them all.
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Media] 3 Performance Management Techniques for Digital Marketers
    This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). The deductive approach uses data to arrive at specific conclusions gleaned from broad generalizations: “Typically, audience segment X seems to like W-type content over all media.
  • HUBSPOT  |  MONDAY, JUNE 24, 2013
    [Media] 25 Inspiring Quotes From Experts Shaping the Future of Marketing [SlideShare]
    12) "You can game the social media in the short run, but not for long." ( Tweet This Quote ). 16) "The media wants overnight successes (so they have someone to tear down). 'So it''s Monday. Hopefully, you''ve come back from a relaxing weekend feeling energetic for the new work week. but maybe not. 1) "The signal is the truth.
  • FOLLOW THE LEAD  |  FRIDAY, JULY 16, 2010
    [Media] Welcome to Widget TV
    You need to augment the curation with original content,&# said Frank Days, director of social media at Novell, adding that Curata makes it easy for third parties to publish content on the hosted site. One of the key changes is what is being referred to in business precincts as the “marketer-as-publisher model.&# Subscribe to RSS.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 17, 2012
    [Media] Brand Choreography Invite: #MMchat May 28th 8 p.m.ET @TheSocialCMO
    Essentially, this concept involves the orchestration of all appropriate marketing messages and tactics—across traditional, digital and social media platforms—to impact the critical brand touch points.  To read some of the latest thinking on social media topics at the AT&T Networking Exchange Blog, go to: [link]. Question 1.
  • CLIENT BRIDGE  |  MONDAY, MARCH 28, 2011
    [Media] Ways to Generate Blog Comments
    Remember that as with most social media, you're starting a conversation. Marcus Sheridan at The Sales Lion shares his tips for not only generating a lot of comments on your blog posts, but also generating quality comments. Stir Up the Pot" Make the reader think, ask questions and WANT to respond with their own opinions. View Original Articl
  • INBLURBS  |  FRIDAY, MAY 4, 2012
    [Media] Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards
    Best Social Media Blog. Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards and get our brand new “Google + For Business Marketing eBook” exclusively before the public launch directly sent into your email box. Simply copy this text and past it into the comment field, hit the green button and you are done. Best SEO Blog.
  • BIZNOLOGY  |  THURSDAY, MARCH 21, 2013
    [Media] Steps to Take After Receiving a Link Warning from Google
    Spend your time creating and sharing great content on industry relevant sites and within social media. They help to generate natural links and are shared in social media improving your social signals. Image via CrunchBase. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet). Create quality links.
  • EMAGAZINE B2B BLOG  |  THURSDAY, JULY 4, 2013
    [Media] What’s Happening in the World of B2B Online Marketing?
    Ways to Win with B2B Content Marketing & Social Media. 'While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Crain’s BtoB Magazine and Bizo surveyed  B2B marketers and found that the sales cycle has lengthened for 43% of B2B companies.”
  • SAZBEAN  |  FRIDAY, FEBRUARY 22, 2013
    [Media] 8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
    In the SES London Day 3 keynote, Weintraub talked about methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics. AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans. News & Notes
  • SAZBEAN  |  THURSDAY, MAY 31, 2012
    [Media] When It Comes to Content Marketing, If You Fail to Plan, Plan to Fail
    And the entire content mix of blogs, email newsletters, social media, and the rest has a random and haphazard look and feel.  We see plenty of companies that appear to have jumped into content marketing without a sound strategic plan in place.  How can we tell? First of all, messaging is inconsistent and unclear. Key questions: 1.
  • SAZBEAN  |  MONDAY, NOVEMBER 28, 2011
    [Media] Sazcast Episode 34 – Mobile Websites with Dave Peckens
    Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Half of adult cell phone owners have apps on their phones (Pew Internet).
  • SAZBEAN  |  MONDAY, NOVEMBER 7, 2011
    [Media] 6 Best Practices For Small Business YouTube Marketing
    YouTube is actually the biggest social media site,” he says. Image via CrunchBase. Mention YouTube and most people will picture cats playing piano. But among a certain type of small businessperson, the name conjures another image: Dollar signs. Such entrepreneurs can often sound like brainwashed cult members — in a good way. News & Note
  • SAZBEAN  |  TUESDAY, MARCH 8, 2011
    [Media] StumbleUpon – The Hidden Gem of Traffic Generation
    Social media is about building relationships!) Looking for new ways to promote your blog or other content? Have you tried StumbleUpon ? Unlike other content sharing sites, where your content only really goes to those who are following you, StumbleUpon also shares content out randomly. Connect with and follow other people on StumbleUpon.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 19, 2012
    [Media] Inbound Marketing for B2B: Discussion Recap
    Marketers Have Only Tapped the Surface of Inbound’s Potential Steve Cassady ( @stevecassady ) shared a great example of using targeted social media to trigger conversations (his example is included in the chat summary below). Inbound marketing is a clear trend in B2B marketing. Here are my key takeaways from the discussion.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [Media] B2B Marketers Must Be Transparent to Build Trust
    The company decided to embrace social media and very transparently aired negative complaints from customers (“Domino’s pizza crust tasted like cardboard”) and showed the pain the comments caused their employees, who wanted to do a good job and produce a winning product. Collaboration is increasing.
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Media] The Growth of Video and Mobile Marketing; Key Stats and Trends
    Videos can be posted for free and linked via social media and email marketing. Video website accounts can be customized to match a company’s branding and function as a social media platform themselves, encouraging discussion through comments. Companies need to understand this paradigm shift and adapt. Video Posts
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Media] 25 outreach tools that can take your business to new heights
    Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. This product is robust enough to handle and track social media outreach at major enterprises, thanks to its unique feature of collaborative list-creation and maintenance. GroupHigh. InkyBee.
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, JUNE 10, 2013
    [Media] Mobile Emails for Small Business
    The next biggest time chunk (almost 15%) is spent on social media apps. 'Recent reports show that email usage has increased on mobile devices to the point where it is now the number one activity. Mobile users spend an estimated 23% of their time online reading and writing emails. No related posts. Blog Posts
  • INBOUND MARKETING AUTOMATION BLOG  |  SATURDAY, AUGUST 25, 2012
    [Media] Great Inbound Marketing Automation Machines
    It covers using Social Media, qualifying leads, managing leads, and using marketing automation to nurture them around their buying-cycles. This is a Guest Post article on building a better Inbound Marketing Automation machine. It's a slide show by Marketo, a marketing automation vendor. No related posts
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Media] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). This content is for "modern marketers who love blogging, SEO, social media, and data." Posts You Might Like to Read: Social Media Call-to-Action: 7 Tips to Improve Your Results. 34) Social Media Today.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 6, 2013
    [Media] Sales and Marketing Co-Creation – The Power of a Cold Beer
    We love to read comments and appreciate those who share our updates on social media. 'At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Buy them a cold beer! ” Gerhard Gschwandtner.
  • WRITTENT  |  WEDNESDAY, MAY 15, 2013
    [Media] 15 Key Facts about Content Curation
    One of the most prominent trends in contemporary marketing is the convergence of content marketing and social media strategy; Marketo’s Head Strategist Jason Miller recently stated “this is the year where content and social will convene.” Chronology: Developing a timeline of events, using links, social posts, and other curated media.
  • HUBSPOT  |  FRIDAY, AUGUST 20, 2010
    [Media] 5 Items to Delete From Your Website Today
    These often include: start a blog, monitor social media, or optimize your site for search engines. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. When we add ideas and actions, websites become more complicated.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Media] 7 Habits of Remarkably Charismatic Marketers
    If the content is something they're interested in, people are more likely to click through or share it on social media. So it's a little perplexing that according to Factbrowser , on average, people respond to only 30% of fans' feedback on social media. Make an effort to respond to comments, both positive and negative, on social media.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 25, 2013
    [Media] B2B Marketers Must Balance Organic and Paid on Facebook
    'Jim Tobin is the president and founder of Ignite Social Media and the author of the new book, Earn It. The CMO’s Guide to Social Media Marketing in a Post Facebook World. In the early days of social media you couldn’t buy social media coverage. We were all social media marketers. Don’t Buy It.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Media] The Future of Marketing – Adapt And Be Creative!
    Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. ve spend my career (15+ years) at TELUS working primarily in a B2B environment with a strong focus on web, social media and digital activities. Please follow Paula  online on Twitter , LinkedIn and Google+. Tell us about yourself?
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Media] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    The Producer and Director of the show is Craig Yaris of the social media company Social Ribbit , and we wish to thank our sponsors, especially the content marketing firm  Avitage , the brand-telling company  Communication Strategy Group , the social media marketing company Social Ribbit and Watchitoo. Mitch Joel.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Media] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    We’re happy to send you a sponsor media kit. We love to read your comments and appreciate those who share on social media. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. Ditto for data firms, Data.com , Netprospex , Hoovers , OneSource, etc.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 5, 2011
    [Media] Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
    The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media. Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. Enjoy! __.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2009
    [Media] Aprimo Marketing Studio Expands the Scope of Marketing Automation
    Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction. This scope makes it truly different.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 28, 2013
    [Media] Marketing Made Simple TV goal – taking over the world
    We love comments and those who share on social media. 'Buffer Marketing Made Simple TV has a simple goal – global world domination! We’re already getting awesome guests like New York Times best-selling author Daniel Pink. You can watch his great show here. Our show is already the world’s most TV-like internet show.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Media] What’s Your 118?
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | What’s your 118? Jeffrey Hayzlett. In New York City, the average elevator ride is 100 seconds. You have 8 seconds to get someone’s attention. Jeffrey is right.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Media] Where Does Content Fit In Your 2014 B2B Marketing Strategy?
    Thus, individual roles are now dedicated to these projects – which require creativity, expertise in media platforms and knowledge of the subject matter. social media platforms will be leveraged to share the content. The top five social media channels for B2B content marketing are: LinkedIn, Twitter, Facebook, YouTube and Google+.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 30, 2010
    [Media] The five elements of a perfect blog post
    He writes about how his life is going in the social media context. I would love to hear about what makes a post memorable for you … Tags: Blogging best practices Content Marketing Social Media best practices blogging “How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. Human.
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Media] The A-Z Guide to B2B Lead Generation
    Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions.  Nurturing content, social media, and sales/follow-up approaches all need to work in sync to ensure leads do not leak out of the funnel.  S-    Social Media. B-    Buyer Personas. 
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Media] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Approximately 46% of online users rely on social media when making a purchase decision. Human beings with mood swings, families, insecurities, personal and company goals.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 8, 2013
    [Media] HubSpot Releases Social Inbox and Reveals So Much More
    The most concrete news, Social Inbox, extends existing HubSpot features by more fully integrating social media monitoring and response with the HubSpot interface. Social media marketing is mostly done by humans through one-on-one messages, while many sales and service interactions are automated. The system has a will of its own.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Media] Blog Conversations Don't Lead to More Views or Links [New Data]
    For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. Biggest Webinar Ever: The Science of Social Media 2011. My favorite unicorns and rainbows myth to pick on is "engage in the conversation." What I found may surprise some. With your blog, comments should not be a goal.
  • SAZBEAN  |  TUESDAY, OCTOBER 30, 2012
    [Media] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
    Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). on your social media accounts. Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 15, 2012
    [Media] How to Treat Your Customer Like Prospects
    As Etyan Abrahams of Penton Media explained at a recent Road to Revenue tour stop, “The welcome programs allow us to welcome new customers in a targeted and meaningful way and keep them engaged. Profile data, digital body language and social media help you understand what your prospects care about. Yes, I still watch The Office.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 27, 2011
    [Media] All B2B Customers Are Equal, But Some Are More Equal
    It’s another Friday and I’m thinking about B2B customer service and social media again. If social media facilitates two-way communication between B2B companies and their customers, then it makes sense to use social tools and the opportunities they present to serve customers. Ways to Screw Up Your Social Media Strategy.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 9, 2013
    [Media] 5 Ways to Demonstrate Value to Your Customers
    Give your brand its own social media channel and provide a means of connecting your customers across the globe so they can learn from like-minded peers and showcase their success and best practices. Share your company’s stories via social media to support positive brand perception and humanize your products or service.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Media] Best Content Marketing Guides, Tips and Tactics of 2010
    Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. by Ink Rebels.
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 31, 2011
    [Media] The Death of Advertising
    Instead of the high cost, low impact reach of traditional media and print advertising, another approach is helping businesses to achieve more with less. The king is dead.long live the king. It’s not something that the average advertising agency would like to admit, but advertising as we know it has changed for good. Follow @sookieshuen.
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 11, 2010
    [Media] 2010 Industrial Marketing Trends: How Do You Stack Up?
    68% of companies plan to increase spending on social media in 2010. LinkedIn and Facebook are the most popular social media applications currently being used. GlobalSpec is an internationally known portal used by engineers, technical and manufacturing professionals. How do you stack up with these trends?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Media] Content Curation And 12 More Content Marketing Terms Defined
    “Social Media” is so 91 days and 42 seconds ago…. Channel Manager: someone who promotes content for a specific type of channel (ie – social media, or ie Facebook as a more specific example) or across multiple channels. To me, content strategy is all about focusing on the needs of our audience. But I am certainly not the expert.
  • NUSPARK  |  MONDAY, MAY 31, 2010
    [Media] Start to Analyze B2B Marketing Strategy
    Combine email with social media. All email communication should include options for users to share your content within social media channels such as [.]. It’s never too late to analyze marketing strategies and start the road to a strategy that will increase ROI. Here are some items to consider when you reevaluate: 1.
  • NUSPARK  |  FRIDAY, NOVEMBER 4, 2011
    [Media] Permission Marketing Drives White Paper Relevance
    Earn analyst and media exposure. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business? The Internet has dramatically transformed buyer behavior. They no longer tolerate traditional interruption marketing methods.
  • THE B2B RESEARCH BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [Media] A blueprint for customer service excellence
    This formula holds true regardless of how customers make contact – by phone, email, online or social media.  'Relationships matter in B2B.  But for many B2B businesses it’s simply not commercially viable to individually account manage each customer.  Above all then, a good experience is one which resolves the issue to their satisfaction. 
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