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  • ANNUITAS  |  TUESDAY, MARCH 26, 2013
    [Media] Content Marketing Mania – Q&A with Joe Pulizzi
    That means that brands need more than just advertising to survive…they need to develop valuable, relevant and compelling information on a consistent basis to get and keep attention (just like a media company does). A: Over the past few years, we’ve seen a few examples of brands buying media companies (i.e., link].
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Media] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Report Uncovers Trends About How B2B Marketers Use Social Media. Social Media Markup. Social Media Advertising. '2013 was a successful year for KoMarketing.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 19, 2010
    [Media] Relevance and Content Key in Search Engine marketing
    Changes in the buying process and the rise of social media play a crucial role in this evolution but there is more. They look for information via search engines, use peer review sites and more information and interaction options with other people, as they are possible in social networks and media. And the focus is shifting. Period.
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Media] 4 Simple Ways To Get Started on Your Branding Strategy
    You can develop your brand image through many aspects of your business starting with your website, but expanding all areas of your digital and non-digital presence including social media platforms and print materials. Optimize for Social Media. 'Good branding is essential for every business, no matter how big or small. Be Consistent.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 25, 2012
    [Media] Why B2B Telemarketing Needs to Change
    People are using the internet and social media more than ever before. B2b telemarketing is changing. Yet many businesses still rely on the old way of finding new leads and customers - despite the cost and time involved. They’re missing out on more effective telemarketing approaches, using inbound marketing to boost leads and revenue.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 26, 2013
    [Media] How to Create Content Maps That Actually Work in Sales Lead Generation
    What he just wrote are media types , not content messages. We love to read your comments and appreciate those who share on social media. 'How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Movement is critical!). It looked like this: Awareness. Evaluation. agree.).
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Media] A Small Biz Guide to Digital Marketing Acronyms
    IO: I nsertion Order is a written contract between the advertiser and the ad agency or media rep. SM: Social Media is the interaction and connection with various people on online platforms. SMM: Social Media Marketing is the tactic of using social media to market your business. ” Say what? or Bing. See SMO.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 2, 2013
    [Media] Is Social Selling in Need of Sales Enablement?
    And, many of them participate on social media. Heck, social media has been in the top 3 for marketing priorities in most research reports I’ve read for the last couple of years. The fact that only 4.9% of the 3,094 survey respondents are identified as Top Sellers is a wake-up call. I'm beginning to think it's a waste of time.”.
  • SYNECORE  |  MONDAY, JUNE 10, 2013
    [Media] Why Amazon is Killing it with Millennials (and Advertisers)
    media , Amazon is the "most liked" tech brand among millennials, age 16-34 years old: Look! Millennials do much more online couponing and from a variety of sources including couponing sites, retailers, manufacturers, and social media sites than other cohorts. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [Media] The New Marketing World: Conversations not Campaigns
    Related: Integrate Online and Offline Marketing Efforts to Continue the Conversation How the Human Touch Impacts Marketing Performance How to use social media for lead generation Social media's impact on web forms and landing pages In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2011
    [Media] Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011
    01 – Jay Baer, President of Convince and Convert and Author of The Now Revolution , believes that the path to an organization’s social media success can never be paved by a single expert, “ It’s about distributing social media responsibilities across the whole enterprise.”. You can also review the timestamps for a quick summary.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Media] 3 Ways to Use Data For More Strategic Customer Centric Marketing
    Being effective requires efficiency in your outbound communications, better performance within each individual interaction, and the ability to scale across all channels, devices and media. Lars Silberbauer , Global Social Media Director, LEGO. Emphasize information centralization. Say that three times fast! Press for personalization.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Media] The Big List of Inside Sales Messaging Statistics
    On top of that, social media messaging is a whole new arena sales professionals must tap into. Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). 'Sales managers, how often are you evaluating your inside sales team’s messaging techniques? Want that toolkit? You can download it here. ).
  • BIZNOLOGY  |  MONDAY, OCTOBER 13, 2014
    [Media] Increasing engagement in content marketing
    And, of course, social media is built on the idea of engagement, so it’s almost hard not to create engagement opportunities, assuming your content is relevant and, yes, engaging …. Here are a few tips on increasing engagement. Ask Questions, Respond to Answers. People love to be heard. Personalize. Test ‘Em.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 8, 2011
    [Media] What’s Your New Role as a B-to-B Marketer?
    With the arrival of social media, new expectations from your boss and new buying processes, where do you turn? Life as a marketing person isn’t as simple as it once was. Marketo recently released their new e-book, The Marketing Manifesto which outlines ways you can get quality leads and keep your ears on your entire market.
  • MARKETRI  |  THURSDAY, JANUARY 24, 2013
    [Media] How Young Professionals Can Advance Their Career Through Thought Leadership and Subject Matter Expertise
    Through regular distribution of content (content marketing) and using social media, you can build an engaged community of followers. Another tool that is often overlooked for establishing professional expertise and gaining visibility for your firm is to leverage relationships with the media. don’t have time for this!”
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Media] Best Website Design Guides and Tips of 2010
    33 Beautiful Social Media Icon Sets For Designers And Bloggers by WebDesignBooth. Why settle for plain social media icons on your website or blog when you can add personality with these sets, featuring social media icons in woodgrain, blue jelly, hand-drawn doodle, origami, chrome, grunge, crumpled paper and other outside-the-box styles.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 14, 2010
    [Media] How, When and Where Buyers Want Case Studies
    Yet, Eccolo Media is about as close as anyone gets. Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media.
  • ENGAGE  |  WEDNESDAY, MAY 11, 2011
    [Media] 5 Marketing Clich�s Worth Repeating (One Last Time)
    The only thing we’re bombarded with more than advertising in our media saturated world is the clichés that guide the teams that create them. Kate Ottenberg Kate Ottenberg is TMG Custom Medias Director of Video Publishing and Media Relations. Jane Ottenberg Jane is President and co-founder of TMG Custom Media. Home 1.
  • INBLURBS  |  FRIDAY, JUNE 29, 2012
    [Media] How to Build a Brand through Inbound Marketing
    With inbound marketing businesses “earn” their way to the customer by publishing helpful information for example on a corporate blog, in social media and forums. Businesses are always interested to increase the reach of their brand to get in front of future customers. Brand building can be a though thing if not done the right way.
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 27, 2011
    [Media] Prime Your B2B Marketing Mind
    This first course is designed to get you thinking about branding and how it's changed in the corporate world due to social media and Web 2.0.   Have I told you that I'm a maniac for B2B marketing eduction? Well, I am. Know why? Because the B2B landscape is constantly shifting. Continuous learning is a necessity in this area. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Media] Who Won an Eloqua Markie Award
    Social Media Innovation. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special. And you could feel the anticipation leading up to the event during Eloqua Experience. D&B.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Mostly this happens on Twitter but permeates into other social media use. Marketing Tips Social Marketing facebook google Instagram linkedin pinterest social marketing social media tumblr twitter Vine But beyond calling attention to the words in a tweet, post or whatever, hashtags allow you to join into a more broad conversation.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 10, 2010
    [Media] A 7-Step Plan for Getting Started with Content Marketing
    Of course, social media provides so many ways to listen. Here's a great Slideshare from Stefan Betzold on social media monitoring tools (thanks to Mark Schafer for bringing this to my attention on his blog, {grow} ). A few years ago, my husband and I were preparing for our daughter's arrival. It was positively overwhelming!
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 5, 2010
    [Media] Writing is a Critical B2B Marketing Skill
    Things like blog posts, commenting in discussion groups, sharing on social media, creating articles for nurturing programs, email messaging and more. The Internet, publishing technology and social media will only demand more fuel (content) to feed the beast. " a guy at a cocktail party was asked. "What do you do?"
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 13, 2014
    [Media] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
    Social Media Today predicts “short attention span storytelling,” including VINE videos, Instagram photos, and motion GIFs, will take center stage in the year 2014. Without a coherent story to bring together the message,” writes Social Media Today, “all [readers] have is more disconnected dots, more noise, more confusion.”. Immediately.
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 21, 2011
    [Media] Treat Your Content with More Respect
    In the age of social media, that's hard to believe. Eccolo Media's B2B Technology Collateral Survey has been reporting this trend for the last few years. This morning I attended a webinar by IDC, 2012 Sales Enablement Strategy: Content is King so Why Does Sales Feel Like a Jester? Yep, it was the subtitle that got me!
  • HUBSPOT  |  WEDNESDAY, AUGUST 18, 2010
    [Media] 12 Amazing SEO Infographics
    The Social Media Effect. Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Order of SEO Operations. SEO Tactics.
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Media] How B2B and B2C Marketing Are Different
    Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. There are plenty of opportunities to apply social media tactics, but the context is different. Download a sample chapter. Here are the six points we arrived at.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Media] The Social-Shake-Up: A New Breed of Marketer is Coming
    All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media. So what does a CDO do?
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Media] The Death of Website Design
    If you link your website up with social media platforms such as Facebook, LinkedIn and Twitter, you can publish the same content to them - increasing your profile and the opportunity to reach even more potential customers. Is this the end for website design? Of these, 58% believe that they don’t need one (Source: Serif).
  • EB2BLEADS  |  WEDNESDAY, JUNE 22, 2011
    [Media] Integrated Marketing Makes Your Website Even More Important
    We get exposed to a lot of predictions and amongst some of those we’ve seen in recent times is the terminal demise of the “ website ” left behind in the wake of the unstoppable rise of social media and applications or “websites” like twitter and facebook. There is a catch though.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Media] The Connected Consumer: Who Are We Talking About?
    The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. Unfortunately, for the authors, we don’t often talk about ‘connected marketing’ but about ‘social media marketing’ (too bad, really, since the latter term emphasizes the media too much).
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 20, 2010
    [Media] Simplify and entertain, Mr. B2B seller – a great example
    Just the Facts: BtoB Magazine’s inaugural  2010 Social Media Award honors Kinaxis, provider of the on-demand supply chain management service  RapidResponse™ , for their superior use of social media. In the vast ocean of companies that sell products and services to businesses, all boats look alike. “We have the best people.&#.
  • INSIGHTIQ BLOG  |  FRIDAY, JUNE 24, 2011
    [Media] 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
    In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. Do you know what social media sites your target customers visit with regularity? For some of us, that continues to be email.
  • SALES LEAD INSIGHTS  |  TUESDAY, JULY 26, 2011
    [Media] B2B telemarketing: An interview with Michael Brown
    We all need to get really good at multi-media marketing. If any of you readers have anything to add about Smart Calling, or the integration of marketing tools across media, please weigh in below. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. Cold callers call to pitch.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 5, 2013
    [Media] Using RebelMouse to enhance your live events
    Here’s a clip of me talking about the process and how it enhanced the overall experience of SU’s Commencement (as part of Penn State’s Social Media Summit). We even got Rebel of the Week ! Ability to create a page/tab structure similar to a website. Embedding feature with real-time updating of content. Related articles.
  • MI6 MARKETING AGENCY  |  TUESDAY, JUNE 29, 2010
    [Media] The Mi6 Tweekly: Week of June 21, 2010
    RT: @JeffAshcroft Mastering social media is all about who LEADS! RT @kemipa: Look Ma, No Hands: More Than Half Of Companies Say They Are Using Social Media With No Strategy. Stages of Listening: Social Media Tips from Jeremiah Owyang cc: @jowyang via @B2CMKTGInsider. must have book on social media. Monday. Tuesday.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Media] 10 Brands' Twitter Marketing You Can't Help But Love
    'Social media conversations have evolved. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. This awesome social media agency sent free samosas to my fellow HubSpotter Sam Mallikarjunan after he tweeted about wanting some every time he saw their Twitter handle.
  • HUBSPOT  |  SUNDAY, JULY 13, 2014
    [Media] What People Read This Week (in Between Watching World Cup Games)
    Among them you''ll find everything from visual content tools, to interview questions and corporate business babble, to social media obsessions and World Cup tweets. The History of Our Social Media Obsession [Infographic]. 'The most socially shared blog posts from this week span a wide variety of topics. Tweet. No Photoshop? Tweet.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Media] Programmatic Audience Development Global Trends [White Paper]
    'The proliferation of data and technology is reshaping the media business. This surge has ensued due to the embrace of the consumer audience —as defined by a wide range of expressed, observed and inferred data points — as the strategic pillar upon which the transaction of media can and should be based. Nearly 57% of U.S.
  • SYNECORE  |  WEDNESDAY, JULY 10, 2013
    [Media] From the Intern Desk: A Guide to Digital Marketing Acronyms
    They let me share my tips on social media a couple of weeks ago, and well, since I didn’t cause a fiery mess, they’re letting me spew my two cents again – lucky you! Synecore uses an RSS feed to syndicate posts from our “Marketing Technology for Growth” blog to sites such as Business2Community , Social Media Today , and Technorati.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Media] Savvy Toolkit - B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
    Every social media channel is seeing increased adoption, often by 15-20%. This week, the Content Marketing Institute (CMI) and MarketingProfs released B2B Content Marketing: 2012 Budgets, Benchmarks and Trends (Stephanie and I were two of the authors, so we had an up-close-and-personal look at the data). Content marketing spend is increasing.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Media] Savvy Week in Review: June 24
    10 Big Brand Lessons from the Corporate Social Media Summit by @rohitbhargava. Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy! Blogging Like a Big Baby by @markwschaefer. Sometimes it's best not to know everything.
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Media] The Danger of Assuming Context in Responsive Web Design
    'Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. Very often I see designers creating responsive websites that utilize media query technology to cut down on content once the site reaches a certain size. In reality, mobile-first design is all about content. Right? Ta da!
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 13, 2012
    [Media] When in Doubt – Start Marketing
    Where to Find B2B Sales Leads Where to Find B2B Leads Social Media Marketing Lack of time. One of the best is social media. For ideas in this area, read my recent blog post, Social Media – Can It Be Used to Generate Leads and Revenue? One of General George Patton’s guiding principles was, “When in doubt, attack.” Right? Wrong.
  • B2B VOICES  |  WEDNESDAY, MARCH 31, 2010
    [Media] Show me the CNNMoney!
    After all, they’re running a business and we need to help them do that — whether that’s driving revenue or building our reputation ( Shannon Paul has a great post on this topic Social Media and the C-Level ). mentioned why getting internal buy-in for social media is important last year. Who are you using?
  • E-STORM  |  TUESDAY, FEBRUARY 14, 2012
    [Media] How Display Advertising Can Boost Your Online Marketing Campaign
    In my recent posts I have written quite a bit about how to refine your Display advertising media tactics including how to reach your target audience through various Display targeting or what IAB approved Display units are most efficient for what objective. Even though it is already 2012 and the latest research shows that over [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 11, 2010
    [Media] Facebook Advertising for Dummies (Wiley)
    Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. Whether you’re on the Facebook  home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page.
  • SMASHMOUTH MARKETING  |  MONDAY, JULY 19, 2010
    [Media] B2B Demand Gen Week in Review July 12.16
    To read more about this, check out SEO/Blogging/Twitter guru Lisa Barone of internet marketing company Outspoken Media. The originality of this type of content marketing is refreshing. Not too long ago Old Spice was a brand that was largely forgotten or something that was worn by your father. What did we miss?
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Media] 6 Tips for Creating Content That Spreads Naturally
    Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Shareaholic studied 200,000 publisher websites in October, 2012 and learned that 27.27% of those websites' traffic came from social media referrals. Today's social media platforms reward visual content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 29, 2014
    [Media] Why This Blog Post Went Viral
    The post (you can read it here) was shared no less than 270 times on social media (the screen shot above was taken two days ago). Many, many more people wrote to me, both on and off social media, to say how much the post resonated with them. 'By Cas McCullough, {grow} Community Member. And it only took me 20 minutes to write the post.
  • CK'S B2B BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Media] Video Interview: Mobile Marketing At The PPAI Expo
    B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. While leading two mobile marketing sessions at the 2012 PPAI Expo  in Las Vegas on January 2nd and January 3rd, I did a quick 2-minute video interview on mobile and its tremendous impact upon the promotional products industry. B2B Mobile Marketing
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2011
    [Media] Weekly Wrap Up - September 23rd
    Check this post from Jon Buscall of Jontus Media for some great tips on how to turn things around with the strategic use of an email newsletter. Social Media Longevity: Twitter or Facebook? Three Reasons Social Media Marketing Favors Small Businesses by @markwschaefer. For those of you in the norther hemisphere, welcome to fall.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 7, 2009
    [Media] Social Marketing FAIL - How not to use Twitter
    If you are going to foray into social media you need to be prepared to follow-up, follow-through and check your account religiously. Have you had any remarkable (good or bad) marketing experiences with social media? The other day I received an auto-follow message from someone I had "followed back" on Twitter. His response?
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 7, 2009
    [Media] Social Marketing FAIL - How not to use Twitter
    If you are going to foray into social media you need to be prepared to follow-up, follow-through and check your account religiously. Have you had any remarkable (good or bad) marketing experiences with social media? The other day I received an auto-follow message from someone I had "followed back" on Twitter. His response?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Media] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    Bonus tip: Social media marketing managers and content marketing managers make great curators. Bonus tip: Some of the resources on our shortlist include: MarketingProfs, Demand Gen Report, and Social Media Examiner, in addition to a number of partner and customer blogs on marketing. Checklist of questions: Who is our target audience?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Media] Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi
    Online content drives search engine rankings and social media. At CMI, we try to develop research that makes sense, including this Content Marketing Benchmarks study (annual), as well as partner studies like this social media usage study. Bloggers and media companies love compelling, original research. Joe Pulizzi. _. Online.
  • BLOG MY CALLS  |  TUESDAY, JUNE 11, 2013
    [Media] NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
    The entire world is talking abou the CIA/NSA program to track and monitor calls (along with emails, social media etc.). Call Tracking for Traditional Media. 'This has been an interesting week for the call tracking world. In fact, the term ''call tracking'' has been used more on Twitter this week than any other week ever.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Media] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    Marketing: Be provocative and make social media systematic. He encourages them to take a stand on the important issues and be provocative, especially with social media and the newer digital channels. He also sees a lot of marketers focused more on the “media” than the “social” in social media. Stay Tune
  • ENGAGE  |  MONDAY, MARCH 12, 2012
    [Media] Content Dilution
    We know that  content beats advertising , and more and more  brands are acting as media companies. This post originally appeared on Social Media Explorer. A small diner in the northeast had a popular dish and an owner who could have easily been elected mayor if he wasn’t obsessed with making people smile with their mouths full.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 5, 2014
    [Media] Marketing failure should not be fatal
    An under performing advertising or digital media campaign might be the result of lousy creativity, unclear messaging, the wrong media plan, or some other factor. media placements that reflect targets. 'We live in a society that extols winning and winners. We need to ensure that we truly understand what is occurring.
  • B2BBLOGGERS  |  SATURDAY, JUNE 12, 2010
    [Media] 7 Steps For Dealing With Negative Blog Reviews And Comments.
    Monitor Smile Respond Acknowledge Affirm Contrast Appreciate Monitor : Whether you want to “do social media” or blog, you are already the subject (or target) of folks who are already creating content. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Go ahead and engage.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Media] From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars
    In June , Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group, shared why inbound marketing – a strategy where the prospects find you as opposed to you finding them – is critical, and how integrating social media and SEO drives it. am astonished by what I didn’t know then compared to what I know today.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 16, 2011
    [Media] The Panda Update: Unique Content Rules, People
    All kinds of things, from social media signals to whether people have blocked a site using the Google Chrome extension, now play into how a site ranks. Tweet I attended the SEMNE meeting last night that featured Eric Enge of Stone Temple Consulting. Eric talked about the ramifications of Google’s Panda Update. What is unique content?
  • VOLACCI  |  WEDNESDAY, NOVEMBER 13, 2013
    [Media] If Your Online Presence was an Employee, What Would You Put in its Job Description?
    Numerous different approaches are available, from website creation through social media or email marketing and into the multitude of possible calls to action, including direct sales, marketing, lead generation, client communication, or any number of possibilities. . Small Business Administration) to digital marketing principles. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 17, 2013
    [Media] Why You Shouldn’t Assume when Signing Employment Agreements
    We love comments and those who share on social media. Also, based on a recommendation from Dan Zarrella, Hubspot’s Social Media Scientist, we now publish very early in the am. 'Employment agreements can come back to bite you, big time. learned that the hard way. Shame on me. transferred ownership to them at no charge.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Media] 4 Ways to Create Customer Devotion
    Really Use Social Media…. For many businesses, the wish is that social media was more along the lines of “set it and forget it.” But Warady insists that one of the keys to building customer devotion is using social media the way it was intended to be used: with time, attention, and engagement. Here’s what he recommends.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 22, 2012
    [Media] Top 10 B2B Marketing Blogs to Follow – Thanks for including Fearless Competitor
    One of the biggest thought leaders in social media marketing, Chris Brogan frequently updates his blog with original thoughts and comments in the industry. Social Media B2B. Thanks to Beachhead Marketing , here is their list of top B2B marketing blogs to follow. We’re honored to be listed here. B2B Marketing Insider.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Media] B2B Content Marketing: HubSpot May Be the Best in the World
    Grader.com, which businesses can use for free to analyze their websites and social media presence is very popular. Or second, you can be your own media company, start a blog and publish your own content.  Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot.
  • SYNECORE  |  SATURDAY, MARCH 15, 2014
    [Media] Beer Brewing and Inbound Marketing: The Surprising Similarities
    It takes time to develop your strategy, especially while considering every element – email, website copy, social media, blogs, etc. Social media gives businesses a chance to interact with their audience in a funny, professional, or informative way. 'Ah, beer. Don''t Expect Results Over Night. Have Your Own Flavor. Drink It Up. Shucks.
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Media] 2013: The Year of Integrated Digital Marketing
    As more people access the Internet via mobile, a company’s online assets (website, social media and online content) will need to play well on mobile devices of all shapes and sizes. The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. The Maturation of Mobile.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Media] The Best Marketing Blog Posts of 2013
    Blogging is more important than ever, and this “ 2013 Blogconomy ” infographic via ignitespot makes it very clear why: Interesting content is one of the top 3 reasons people follow brands on social media. The topics ranged from social media, SEO, content and email marketing to website development and more. Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Media] We create content and content also creates us
    Social media and the Internet makes it possible for every person to be published, find an audience, and become influential.” 'Recently I was interviewed by my friend Elizabeth Sosnow and she asked me about an observation in Return On Influence : “We create content … but in a way, content is also creating us.”
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 21, 2013
    [Media] Finding The Path To The Perfect World Of Prospecting
    LinkedIn and other social media sites are being more widely used than ever before to connect with and verify prospect information. There have been books written on the topic of using social media for prospecting and sales, so I’m only touching on it lightly here. The company’s website can also be a good resource for finding contacts.
  • B2BBLOGGERS  |  TUESDAY, APRIL 27, 2010
    [Media] Conduct a Content Audit For Your Content Marketing Strategy.
    Author: Jeff Ogden | Website | Twitter tagged in B2B Marketing , content audit , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media?
  • SAZBEAN  |  WEDNESDAY, OCTOBER 17, 2012
    [Media] 2 Keys for Terrific Ecommerce Customer Service
    But with all the social media, mobile marketing, texting and other new communication trends, online retailers sometimes ignore the most useful communication tool: the telephone. Acquiring new customers is much harder than keeping existing ones. Providing terrific customer service will encourage repeat orders, and loyalty. News & Notes
  • SAZBEAN  |  MONDAY, JUNE 25, 2012
    [Media] Customer Relationships – Online Consumers Favor Public Feedback From Brands
    Online consumers tend to be far more positive about brands that respond  to their comments or complaints via public forums or social media channels  rather than direct feedback methods such as email or phone calls, according  to a report by Maritz Research. News & Notes
  • SAZBEAN  |  TUESDAY, NOVEMBER 15, 2011
    [Media] 25 Must-Haves for a Remarkable Website
    We now need to consider integrating search, social media, content, blogging, and more with our websites. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. News & Notes
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Media] The Last Blog: It All Begins with Trust
    As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with.  What if someone asked you what your last words would be? Without trust, there is no relationship and there is no business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Media] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use. B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile.
  • PAUL GILLIN  |  SUNDAY, JANUARY 2, 2011
    [Media] How to Change a Saved Twitter Stream to Chronological Order
    Or replace hash tags like “#sm&# with “social media&# to make the conversation accessible to the uninitiated. If you’ve ever tried to transcribe a Twitter chat or conversation thread around a particular keyword or hash tag, you know that converting the chain to chronological order can be a real hassle. You’re done!
  • BIZNOLOGY  |  MONDAY, MARCH 25, 2013
    [Media] 12 myths vs. reality on Search Engine Optimization (SEO)
    SOCIAL MEDIA HAS NOTHING TO DO WITH SEO: Social media has everything to do with SEO. Photo credit: Wikipedia. few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. also)–and is growing too.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Media] Recipes for Great Viral B2B Videos [#B2Bchat]
    Anol takes Kent’s place who plans to be joining us frequently each Thursday, but has stepped away to focus on other exciting endeavors like, Social Media Marketing (SMM) Magazine. Anol is one of the key contributors at  B2Bento.com and has had his articles published in various media in the region. Follow  @B2B_chat for updates.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 17, 2013
    [Media] The New Social Buying Journey
    Your organization has the capability to monitor social channels and has taken the time to identify which social media outlets to listen to for your prospects. Through utilizing social media outlets and the intelligence that exists within these outlets, organizations are able to identify target prospects earlier in their buying journey.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MARCH 23, 2011
    [Media] Increasing Marketing Complexity Demands Smart Outsourcing
    Of course, companies have long outsourced advertising, market research and PR needs, but have often had a tendency to keep analytics and direct marketing in-house.    In the past few years, since that article was written, direct marketing has only become more complex with the explosion in social media. Or failed at it?
  • CONVERSIONATION  |  FRIDAY, MARCH 30, 2012
    [Media] Marketers Need Return On Marketing Investment Now
    That’s why it’s pretty revolting that some ‘thought leaders’ (and I won’t mention names anymore or even link to them), especially in the social media space, keep repeating marketing ROI leads to failure (!). He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a.
  • B2B MEMES  |  THURSDAY, SEPTEMBER 15, 2011
    [Media] Facebook Subscriptions: Overdrive for Journalists?
    One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans. For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry. Just Not Your Real Self: Scripps’ Muddled Social Media Policy. Related posts: Be Yourself.
  • B2B MEMES  |  TUESDAY, AUGUST 31, 2010
    [Media] Do Personal Passions Make You a Better B2B Blogger?
    On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. That is why so many of my posts use music as a metaphor, talk about history, or how personal experiences relate to the shifting role of publishing and media. But Little Bunny Foo-Foo?
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 20, 2011
    [Media] How Are You Handling Customer Complaints?
    According to a recent survey done by eMarketer.com , only 34% used social media to respond. Research has shown that social media users want to be responded to even if a company wants to take the conversation offline. So what are you doing to handle complaints on social media? You probably should rethink your priorities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 4, 2014
    [Media] The Sense and Spirituality of Facebook at 10
    In one decade, Facebook has become the largest media entity in history, touching a billion people. In one decade, Facebook has become the largest media entity in history, touching a billion people. 'Today is Facebook’s tenth birthday. What does it mean in our world? Facebook is beautiful and inspiring. can argue either side.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Media] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. 'Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). What’s the best day of the week to send emails?
  • CONTENT MARKETING FOR BI  |  TUESDAY, AUGUST 31, 2010
    [Media] The Content Marketing Sweet Spot
    Social media marketing (with the exception of blogs) is now in the number one spot. 72% of those polled have now incorporated social media into their marketing activities. I just finished reading this year’s latest marketing survey results over at the Junta42 site. You can download the report for yourself here. More inquiries?
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Media] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    An overwhelming majority utilized social media content, enewsletters, blogs/articles, events, and case studies: Additionally, other B2B content marketing strategies used include white papers, presentations, case studies, infographics, videos, and more. Content Marketing Implementation. Why B2B Companies Use Content Marketing. Final Thoughts.
  • FATHOM  |  THURSDAY, APRIL 11, 2013
    [Media] Why Hospitals Should Be More Proactive with Patient Reviews (and Much More)
    'The business world—and healthcare organizations like hospitals and health systems—already know how frequently consumers use social media these days to both research their purchase decisions and post their own reviews. The report cites 24% of U.S.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 7, 2010
    [Media] An Interview with Sean Geehan, CEO and Founder Geehan Group
    A:  Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. Right now the “hot thing” is social media, and as powerful as social media is, it still needs to be balanced and integrated into the overall marketing plan.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JANUARY 27, 2011
    [Media] What Are the Top-10 Marketing Books?
    There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 26, 2010
    [Media] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? How can we help you Make Good Media? Think Mobile. Enter the humble mobile device. Agree?
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2010
    [Media] Do You Have Any Idea Who You're Talking To?
    Edward Brice suggests the following ways to find this information: "Reach out to your media partners, such as TechTarget. It's a no-brainer: You can't make a connection with your audience unless you know who you're trying to reach. This gets down to marketing basics – you need to develop buyer personas. What is a Buyer Persona?
  • FUNNEL FOCUS  |  FRIDAY, APRIL 8, 2011
    [Media] Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
    EM: What role does social media play in demand generation and how can you incorporate that into your strategy? CR: I have another soapbox rant here: Social media is an important part of demand generation, but do not let it distract you from basic blocking and tackling of demand generation. Very simple, right? You know why? We’re done.”
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