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  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Media] 7 Habits of Remarkably Charismatic Marketers
    If the content is something they're interested in, people are more likely to click through or share it on social media. So it's a little perplexing that according to Factbrowser , on average, people respond to only 30% of fans' feedback on social media. Make an effort to respond to comments, both positive and negative, on social media.
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 21, 2013
    [Media] Perspectives from 2013 International PRSA Conference
    Traditional metrics of assigning advertising value equivalency (AVE), now better termed advertising cost equivalent (ACE), can be a good place to start, but there are many additional metrics that can be examined such as sentiment, social media engagement and search rank. We are in an era of change. We need to evolve. Measurement is important.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 9, 2015
    [Media] Every single day is a gift for me
    “Social Media Marketing software to make YOU more successful.” We love people who share on social media, which we make as easy as we can for you. Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014. Cracked spine, broken ribs, tubes, etc. Tim is in high school.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Media] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. EMC has several FBML pages, including a list of its other social media accounts and a game you can play only after liking the page. Sodexo is a master of using social media for recruitment. SAP plays inline videos. Conversation Equation.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 29, 2012
    [Media] Decorum Byte: Don’t be Negative; Practice Positive PR2.0
    “I tend to keep [social media interactions] open and neutral.… As I represent a global brand it is vitally important that I ‘keep my nose clean’ at all times.” By contrast, G+ was initially unveiled to big brands, savvy about social media marketing. Consumers feel empowered by social media and I am no different.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 3, 2012
    [Media] Benjamin Franklin-Wise and Witty Business Communicator.Blogger?
    From my own involvement in business-to-business social media, I suspect Ben would have. On this holiday week, fellow history buffs and Benjamin Franklin aficionados, reflect on our founding fathers. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • B2B LEAD BLOG  |  MONDAY, JUNE 11, 2012
    [Media] Pinterest, Bob Marley, and HubSpot doing it right
    Pinterest isn’t just one of the fastest-growing social media platforms around. It’s also, at least for many B2B marketers, one of the most vexing. Adoption rate is huge. Traffic is out of this world. But business-to-business application? There’s the rub. Tips and tricks appear from time to time (you can
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Media] The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime
    When it comes to building relationships with customers over time, email marketing trumps social media: 91% of US consumers use email every day. Furthermore, email has been proven to prompt purchases three times more often than social media—and the average order value is about 17% higher, according to McKinsey. No thanks).
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Media] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    Salesforce has this system nailed down with a planned approach to transform a piece of content into multiple media forms. Salesforce content marketing manager Amanda Nelson  explained her team’s system  saying: “We had one eBook called ’30 Ways to Create Your Social Media Plan.’ We wrote 30 blog posts detailing each piece.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 20, 2012
    [Media] The Top 5 Reasons Your Great Content Fails
    Social media has the ability to exponentially expose your content to a vastly increased pool of readers and viewers, but via a recommendation from someone in their own network. We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. Sometimes your truly great content flops.
  • WEBBIQUITY  |  TUESDAY, MAY 28, 2013
    [Media] Where Google Moved Your Digital Cheese
    By incorporating owned, earned and paid media, WPO optimizes your overall web presence, not just your website (though that remains the ultimate target destination). ’ They live in a maze, a representation of one’s environment, and look for cheese, representative of happiness and success. Content marketing. AdWords.
  • BIZNOLOGY  |  THURSDAY, JULY 2, 2015
    [Media] What can your B2B data do for you?
    Business marketers put the marketing database to an enormous variety of uses, among them: Capturing data about customer behavior from all sales and communications channels, including social media. Data is all the rage in marketing today. Data has been called the “new oil” that fuels marketing today. Modeling and predicting customer behavior.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Media] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
    Do more with social media. Social media has been widely used for years, but it has just recently taken off in a whole new way. Marketing automation is software designed to automate repetitive tasks and more effectively market on multiple channels, such as web, email, mobile, and social media. Utilize mobile responsive pages.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 18, 2012
    [Media] 5 Tips For Inside Sales Reps To Boost Your Number Of Leads
    Social Media – Social Media and Social Networking continue to grow at an alarming rate and has become a valuable tool for an inside sales reps arsenal. Remember the key to social media is it needs to be a two way conversation and you must stay engaged on the social networks. 2. An example of this may be “VM 3 DM P”.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 7, 2015
    [Media] 5 CMOs On Crafting Your Content Marketing Strategy
    Of course, as more of their marketing budgets began to shift into technology and all the new social media applications started calling for their attention they had to get onboard fast.”. There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. Fortunately, we’ve got you covered.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 16, 2015
    [Media] 4 Ways to Market Your Business
    When something newsworthy happens with you business, always consider creating a press release to share with the media. This site places your press releases in front of leading digital newsrooms and other social media influencers. Boost your overall social media presence with Foursquare. Are you in a marketing rut? Review sites.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 29, 2015
    [Media] How to Use Storytelling for More Effective Content Marketing
    You can social media to expose your story to large audiences. Storytelling underscores the Web experience, so make sure you create a visible, consistent message throughout your website and your other media. Guest post by Natalie Smith. Image credit: 742680 on Pixabay. Be Prepared. Next, gather information that will support your story.
  • MANHATTAN MARKETING MAVEN  |  SATURDAY, NOVEMBER 3, 2012
    [Media] 4 Mobile Messaging Scenarios
    The explosive growth of mobile media combined with growing adoption of Internet TV creates new complications and new opportunities for marketers. Rather than thinking up and designing  a TV spot or a rich media banner, we now have to come up with a big idea.   Consider 4 new mobile-driven messaging and media options. 
  • E-LIGN  |  FRIDAY, JULY 26, 2013
    [Media] Start-up Client Success Story
    Their strategy is to combine offline grassroots marketing with a strong online social media presence. Our client Fan Bags puts a spin on the traditional corn-hole game by allowing consumers to buy exchangeable face-plates. They came to us with their idea and asked us how to get the company off the ground. Inbound Marketing Website Design
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Media] Content Marketing: What Content People Share And Why They Do It
    However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Why do people share content? We seldom talk about what it is. The focus on content relevance is normal.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Media] 10 Myths About Lead Quality: Busted
    Myth 7: Social Media Does Not Produce Quality Leads. Fact : Since 2012, social media had a 100% higher lead-to-close rate than outbound marketing. Additionally, 70% of companies today have used social media to generate customers, and 34% of marketers have harnessed social media to generate quality leads. Lead Conversion
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 29, 2012
    [Media] 16 Slides On The Future Of Digital
    ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” So the future is mobile. But digital content is exploding. Is TV dead?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Media] 4 Editorial Tools to Manage Your Blog
    Guest Posting for Backlinks is Dead, Do This Instead with Social Media Native Advertising: How to Promote Your Brand While Wearing a Disguise. Sometimes, just seeing an upcoming post is due will keep your writing on track. Related Stories What are subreddits and Why Should I Care?
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 5, 2014
    [Media] Register for @ConferenceBoard Book Discussion on @SocialEmployee #HR #SHRM #socbiz
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? See what others are saying about The Social Employee and order your copy today! FOR EWORD by David C.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Media] 3 Email Marketing Must-Haves to Tackle the Evolving Inbox
    The issue was that we did not have the right media queries, which is the CSS code in the <head> tag, to support tablet-sized devices. While We realized that for a mobile template to be successful, it needs to have these three components: The right breakpoints using media queries in the <head> tag. Use HTML Buttons.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 1, 2012
    [Media] Is there a formula for viral content?
    Infuse that into every blog post you write.  As Mark once said, social media amplifies your competitive advantage , so make sure you leverage it. By  Srinivas  Rao, Contributing {grow} Columnist. It’s something I think will get shared plenty. It’s a safe topic that has probably been repeated 1,000 times before. Take a Stand.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 25, 2013
    [Media] 4 Skills Your B2B Marketing Team Must Have
    Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Media] Find New Customers is primed and ready for a great 2012!
    Three times a week with our Laugh and Learn with Find New Customers show) Not only is it the most TV-like show out there, I also have world-class guests who are experts on buyer personas, content marketing, social media, lead nurturing and scoring, etc. We love reading your comments and those who share on social media. see below).
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 13, 2014
    [Media] How to Use Three Types of Data to Drive B2B Sales
    Data from diffeent social media outlets, industry trends, economic trends, transactions to videos, text documents, audio file are all outlets where Big Data can be aggregated. Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 28, 2011
    [Media] 2 blogs – heading in opposite directions
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. The B2B Sales Lounge. used to be authored by Find New Customers, but was brought in-house by the company behind it. It’s not been updated in over a month – and posts are weeks apart!
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Media] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. Their comments will surprise and enlighten you.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Media] 37 Fantastic SEO Guides, Tips and Tactics
    Sean Clark contends that “Keywords (are) a thing of the past,” and that social media signals (particularly from Google+) are the future of search engine ranking signals. Ways to Use Social Media to Improve Your Search Rankings by Social Media Examiner. Simple SEO Audit For Your Website by Soulati Media. ** 5 STARS.
  • SYNECORE  |  TUESDAY, JUNE 11, 2013
    [Media] Moneyball: Lessons on Effective Inbound Marketing for Business
    They are willing to dish out big money on traditional marketing techniques like TV, radio, and print media, giving these corporate titans a lot of “offensive power.” This strategy, dubbed Moneyball, focused on the idea of using statistics to help build a team of players who “traditionally were not good” or were past their prime.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Media] Does a 200% Return on Investment Sound Exciting?
    The internet and social media have changed the rules of the game. Your website and performance on social media are now the keys to growing your business. Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Media] Branding is Not Demand Generation. Stop Pretending That It Is.
    Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. You can engage in thought leadership through social media, or propagate early stage content into the marketplace. Hey, I get it. understand. Wait, what?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Media] Eight steps to thriving on information overload
    Recent Media Appearances. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Can you use media summaries or industry updates? RECENT MEDIA APPEARANCES.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Media] 50+ Expert Resources for Internet Marketers
    Top social media blogs from Alltop.com. Digital marketing, media and commerce resources from emarketer.com. 100+ Internet Marketing Resources for Entrepreneurs” by Bradley Gauthier on BradleyGauthier.com. “90+ Essential Social Media Resources” by Matt Silverman on Mashable.com. Have a site you think should have made our list?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 16, 2015
    [Media] Won marketing awards and guest post but I’m a Notre Dame grad
    Love comments and those who share on social media. Jeffrey L. Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. Thanks  @alansee and @fionavesey  for that great honor, which I really appreciate. by the way.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 16, 2010
    [Media] How To Build An Online Community
    Building a successful social media online community begins with the end in mind. Here is a Social Media Strategy Map and an Online Community Milestone, Risk and Reward Arc to help you get started. Remember: an online community or social media destination is not just another web site. But a common question is how to start!
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Media] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    We divided the list into two sections: Most viewed and most shared on social media. 12 Tips to Running a Winning Social Media Contest. How to Handle a Crisis on Social Media. 25 top blog posts by social media shares. How to Handle a Crisis on Social Media. Terrific Tips for Stellar Holiday Service on Social Media.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, DECEMBER 1, 2011
    [Media] 9 Key Marketing Metrics Every Company Should Measure (PPT)
    Organizations should begin to standardize marketing measurements across their sales channels, business units, and media. With standardized measurement, you can get closer to the more complex process of tracking Corporate Brand Equity, Market Share, Marketing ROI and Product & Customer Profitability.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 30, 2015
    [Media] Five ideas to discover your marketing niche
    We thought it would interesting to talk about this opportunity at the recent Social Media Marketing World conference. We thought it would interesting to talk about this opportunity at the recent Social Media Marketing World conference. We took the stage to share our ideas with a packed room of marketing professionals. By channel?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 23, 2013
    [Media] Shut up and blog: How to create endless ideas for content!
    Today I am going to share a subtle but critically important secret to developing an endless supply of fascinating social media content. Today I am going to share a subtle but critically important secret to developing an endless supply of fascinating social media content. have a backlog of nearly 200 possible blog post ideas. People.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 31, 2014
    [Media] Best blog posts of 2014
    Here are the leading posts on {grow} that made up the rest of the Top 10 blog posts for 2014, in terms of page views: 70 Rising Social Media Stars   – I took a risk with this one as I asked marketing leaders recommend who the future stars in our field will be. It’s fun and rewarding to look back at the body of work for the year.
  • B2B IDEAS @ WORK  |  FRIDAY, NOVEMBER 12, 2010
    [Media] LinkedIn: Building Your B2B Social Capital
    As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Media] HubSpot's Strategy for Winning the Marketing Automation Horserace
    In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages. This involves strengthening its “middle of the funnel” tools for more powerful email, better segmentation and content selection, and enhancing lead profiles with data from social media. Here goes. What Does It Mean? Well, sure.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Media] “Best Story Wins” – Tom Peters
    We love to read your comments and appreciate those who share on social media. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. He’s right when he says that humans are programmed to respond to story and it’s more important than brand. B2B marketing is all about story-telling.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Media] How B2B Marketers Will Spend Their Budgets in 2014
    The top three areas for budget increases—and five of the top seven tactics—are focused on a company’s “owned” media. Promoting content using a mixed of organic search, paid search, and social media tactics. Among the key findings: Digital budgets are growing. One-to-one tactics are holding steady.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 23, 2012
    [Media] 3 Reasons Marketing Made Simple TV is the best online marketing show
    We love comments and those who share on social media. Marketing Made Simple TV is the new marketing show from Find New Customers. Here are 3 reasons it’s the best marketing show out there today. It offers the best guests and format. It’s broadly syndicated. More sites = more eyeballs. It’s fun and engaging.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Media] How to Make B2B Content Curation a Win-Win [Podcast]
    What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? And what exactly is web presence optimization ? Paul Gillin, host of the For Immediate Release (FIR) B2B podcast.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Media] Savvy Toolkit - SEO Periodic Table of Ranking Factors
    It also give you some actionable and logical steps in terms of ways you can use social media to build rank with your site. Danny Sullivan of Search Engine Land sums up my feelings about SEO calculations perfectly when he refers to it as a "dark art" I feel like I need to sit through 7 years at Hogwarts to begin to understand it.
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Media] Be Inspired: The Best B2B Content Of 2015
    For example, Business Insider shared and commented on a slide deck about the future of tech and media from a former Yahoo Board Exec which was presented at the Wall Street Journal Digital Live Conference. Another good example is Top Rank’s Social Media Marketing Management Tools List. What did we miss? eBooks and Guides. Quizzes.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 15, 2013
    [Media] Float Like a Butterfly, Sting Like @GaryVee – How to Pack Some Punch Into Your Marketing Strategy #SocBiz
    As Vayner Media (@ VaynerMedia ) co-founder Gary Vaynerchuck (@ GaryVee ) explains in his new book Jab, Jab, Jab, Right Hook : How to Tell Your Story in a Noisy Social World , the business world in general and marketers in particular have long since adopted the lingo of the boxing world. Build the foundation of the story. Don’t believe it?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 28, 2013
    [Media] Marketing Made Simple TV goal – taking over the world
    We love comments and those who share on social media. Buffer Marketing Made Simple TV has a simple goal – global world domination! We’re already getting awesome guests like New York Times best-selling author Daniel Pink. You can watch his great show here. Our show is already the world’s most TV-like internet show.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 23, 2013
    [Media] 5 Ways B2B Companies Can Generate Leads on Twitter
    If you or your employees are going to spend time using social media networks, there have to be objectives and it has to work for your business. You can also find out their tactics and make sure social media is integrated and woven in to really work together. Why not use Twitter as part of your new business strategy?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 29, 2015
    [Media] Optimizing Facebook Images for Branding
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Facebook posts with beautiful, quality images get more engagement. In this post we’ll dive into a number of ways businesses can optimize Facebook images […]. Author information.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 4, 2011
    [Media] 8 (of the) Best Web Analytics Guides of 2010
    One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. concise explanation of how to use Google Chrome and the SEO Site Tools plugin to view social media statistics in GA. What common analytics mistakes should you avoid?
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Media] 10 Fantastic Marketing Presentations To Watch Today
    FAIL: Social Media Disasters & What We Can Learn From Them by Dave Peck. FAIL: Social Media Disasters & What We Can Learn From Them. Social Media for Business by Presentation Advisors. Social Media for Business. Top 25 Social Media Tips - Quick Tips to Get Your Brand Noticed by RANSON. Social 101 Facebook.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Media] The Best White Paper on B2B Demand Generation Ever Written!
    The person who shares this post on social media the most will get a $10 iTunes gift card. How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. More and more people are finding this blog each and every day. Thank you so much! So it is extraordinarily well written. Do it right now!
  • BIZNOLOGY  |  FRIDAY, DECEMBER 5, 2014
    [Media] Named account marketing: new tools and techniques to reach a limited universe
    To talk to customers and prospects in a limited number of accounts, you want to ratchet down your broad-based general advertising, and go for a narrow range of communications options, including: Addressable media, using real personalization. When Some B2B marketers know exactly what accounts are in their target market. What a luxury!
  • THE FORWARD OBSERVER  |  MONDAY, FEBRUARY 10, 2014
    [Media] 5 Of The Fastest Ways To Improve Your B2B Marketing
    And from their behavior observed at conferences, social media, etc. Social media gets a lot of attention these days, but email marketing is still the tactic with greater firepower. Don''t be. Focus on these 5 areas and you''ll be a winner in no time. Other studies estimate that percentage even higher. Even yours. Don’t worry.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Media] Architecture Marketing: 5 Tools to Measure Success
    Meaningful engagement on social media Most firms no longer question the importance of having a social media presence , but it’s important to know if you are having meaningful conversations as a result. Certainly, visibility is one major benefit of consistent social media. What groups have they joined? On Pinterest?
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Media] Why Do Mobile Banner Ads Stink So Much?
    This post was written by Ari Jacoby, CEO of Solve Media. Solve Media is a leading provider of guaranteed effective online branding. When it comes to mobile advertising, less is more. We''ve all seen a barrage of under-pixelated, tiny banner ads -- there''s nothing useful or valuable about that. As an industry, we’re doing it wrong.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Media] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. What could new lubricant technologies do for them? What were some best practices for putting them into use in their businesses? And so forth. Want to learn more?
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 29, 2012
    [Media] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
    Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like  Facebook ,  Twitter  or  LinkedIn ? Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. They won’t stay. Wikipedia.
  • SYNECORE  |  SUNDAY, MARCH 2, 2014
    [Media] The Marketing Oscars: Who Deserved the Win?
    While it''s no surprise the growing relationship between social media and pop culture will continue to be an vital assest to brands, it''s important to note that the most popular content shared throughout the evening was lighthearted, humorous, and engaging. Twitter. Best photo ever. oscars pic.twitter.com/C9U5NOtGap. With over 14.7
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Media] 5 Common Traits Of The Best Content Marketing Companies
    Instead, aligning yourself with content teams comprised of professional writers will give your brand credibility. “ I take pride in my team of writers,” says Gina LaGuardia , owner of Gina LaGuardia Editorial Services , a content and social media marketing firm with clients including Chase Bank, BELLA Magazine, ParentSociety.com, and RealPage.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Media] ‘Snackable’ Formats Driving Content Marketing
    The series format is helpful for demand generation programs, social media engagement, and blog content, among other vehicles of interaction. 2. by Eloqua | Tweet this What makes being a Modern Marketer so special? Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. Everybody wins! Why not?
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Media] 47 Stats to Supercharge Your Holiday Marketing [SlideShare]
    With topics ranging from email, to mobile, to social media, to blogging, you’ll be able to use these stats to inform your holiday marketing campaigns across nearly every channel. It’s official: We’re finally in the midst of the holiday season. They’re a time of reflection, celebration, and, most importantly, food.
  • SAZBEAN  |  SATURDAY, JULY 13, 2013
    [Media] Top Internet strategy, marketing and technology links for the week of July 13, 2013
    Here are the top Internet strategy, marketing and technology links for the week of July 13, 2013… Most Believe Behavioral Marketing Can Boost ROI (Marketing Charts) Apple And Google Are No Longer Among America’s Favorite Brands (Business Insider) Accepting Guest Blog Posts? News & Notes
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 28, 2012
    [Media] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
    mobile users access social media sites daily. What’s Your Mobile Media Strategy for 2012? We all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away. Almost 40 million U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 26, 2011
    [Media] Improve your blog. Stop writing for an audience!
    think the notion of “writing for the audience&# sounds politically correct, charitable, and very social media-esque but practically speaking, if you don’t ultimately write about what YOU’RE passionate about in a way that meets YOUR goals, you’re going to bore everybody and fail. Or money. Funny thing happened. 
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Media] The Fallacy of the Lazy Millennial
    They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. Tip: Encourage social media use instead of prohibiting it to ensure that you''re getting in front of more qualified prospects. This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 9, 2011
    [Media] Social Selling in the Enterprise
    Leveraging social media and online communities to drive revenue works. Social media is more than a tool for marketing people and it’s being well established that every department across the enterprise can leverage social media for everything from prospecting, opportunity management and customer retention. Sales 2.0
  • HUBSPOT  |  THURSDAY, OCTOBER 15, 2015
    [Media] Got 15 Minutes? Run These Reports to Quickly Assess Your Marketing
    For example, if you're promoting a piece of content on social media, you want to know how many contacts actually saw that piece of content on social media. Spending countless hours analyzing your marketing performance every week? the list goes on. What if I told you it was possible to analyze your marketing in just 15 minutes a day?
  • NNC SERVICES  |  FRIDAY, SEPTEMBER 14, 2012
    [Media] Three Under-Appreciated B2B Marketing Tools
    It sometimes feels like there is a new “can’t miss” social media-marketing tool popping up every day. New websites, applications, and technologies often seem promising at their outset, and then fizzle out just as quickly as they arrived.
  • JUNTA 42  |  FRIDAY, FEBRUARY 26, 2010
    [Media] Brands as Publishers - Where's Your Content Strategy?
    It started with John Batelle from Federated Media. Later in my session on content marketing strategy, we talked about the fact that any online marketing , whether social media, email marketing, search engine optimization, landing page conversion, etc., John might be most well-known for being one of the creators of Wired magazine.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Media] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    As a student of marketing and social media, I am always looking for the best examples of content out there. More than just a video, The ALS “Ice Bucket Challenge” is one of the most successful social media campaigns of all time. Here is a compilation of the best slideshares, videos, vines and more from the past year.
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Media] The A-Z Guide to B2B Lead Generation
    Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions.  Nurturing content, social media, and sales/follow-up approaches all need to work in sync to ensure leads do not leak out of the funnel.  What’s your plan? . E-    Email Marketing. 
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 14, 2015
    [Media] Content Marketing The Answer For Sales Success As Well?
    They have access to mobile, social and digital media to help them learn and gather information on their own before making a purchase decision. We all know that today’s consumers have changed, and they are buying differently. This has massive implication for everyone in sales and marketing. Selling has become more costly and collaborative.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Media] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    An overwhelming majority utilized social media content, enewsletters, blogs/articles, events, and case studies: Additionally, other B2B content marketing strategies used include white papers, presentations, case studies, infographics, videos, and more. Content Marketing Implementation. Why B2B Companies Use Content Marketing. Final Thoughts.
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, OCTOBER 22, 2010
    [Media] It's Budget Season - B2B Marketing Budget Trends for 2011
    The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. this year over 2009. last year. last year.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Media] Getting Your Small Business Ready for Google+
    Trust is Social Media’s Sweet Spot. Let’s use an example of a local paint store owner, Randy.  To date, Randy has been active with various social media tools like Twitter and Facebook to build communities of family, friends and customers. Building Your Circle of Trust. But it is important to catch the new wave now. Yeah.”.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Media] 5 Behaviors of Successful Modern Marketers
    Social media allows you to scale what you’ve always done at face-to-face events and over the phone. by Jesse Noyes | Tweet this It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 2, 2014
    [Media] Introducing the Business Marketing Association of Tampa Bay
    We love comments and especially those who share on social media. There are tons of poor marketing companies in the Tampa Bay area today. But there is hope for them coming soon. One of things the BMA will do in Tampa is bring in great marketing guest speakers. More info soon. What do you think?
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Media] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    Whether you''re prepping a social media image, designing a landing page, or scripting an email, visuals are needed to enhance the message. Here are some areas where visuals don''t just come in handy, but are crucial to success. 1) Social Media Posts. Tip: How to Spruce Up Stock Photos for Social Media. person. Ta da! But wait.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [Media] B2C, B2B and What They Can Learn From Each Other
    “ As a lifelong B2B marketer, and co-author of The B2B Social Media Book, B2B marketing makes sense to me. Cohen, Distinguished Lecturer In Marketing Analytics And Social Media, Ball State University. These special folks I write of are educators from some of the finest institutions in the world. See below for more details.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 5, 2014
    [Media] Marketing failure should not be fatal
    An under performing advertising or digital media campaign might be the result of lousy creativity, unclear messaging, the wrong media plan, or some other factor. media placements that reflect targets. We live in a society that extols winning and winners. We need to ensure that we truly understand what is occurring.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Media] How to Tweet Around the Clock Without Being on Twitter 24/7
    This is where content curation comes in … To be an efficient curator, you don’t just need a social media tool that allows you to schedule content as you discover it; you also need a few digital reservoirs you can regularly tap for fantastic, quality content to delight your existing and future followers. Scheduling Out Your Tweets.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 10, 2013
    [Media] Content Quality vs. Content Quantity – The Great Content Debate
    Heather Meza (@ HeatherMeza ), Manager Digital Media Solutions, Cisco. Content quality vs. content quantity. How How much content is enough? How good does it need to be? Every business struggles with this question. And the quality vs. quantity debate is something marketers have always struggled with. Reach vs. frequency. But start with more.
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Media] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    At the same time, it's great for the folks at media outlets. Most media outlets allow people to submit authentic, original articles on topics that are relevant to their readership. That's why we've scoured the websites of top media outlets for their submission guidelines and instructions. Do you create video content? 10) Moz.
  • E-LIGN  |  MONDAY, AUGUST 5, 2013
    [Media] Is Your Business Prepared for Mobile Millennials (Gen Y)?
    Media is Being Consumed Everywhere All Day. Are you communicating on all channels including: social media, forums, industry websites, online media, and text messaging? The way consumers interact with brands is drastically changing and younger generations have very different expectations for the future. Mobile Marketing
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Media] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    households was later converted to paid circulation and is still beats such titles as Food & Wine , according to Julie Fleischer, the company’s director of data, content and media. ” But she said Facebook and other social media actually have led many marketers to de-value content by thinking of the distribution as free.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Media] 59 Killer Content Marketing Stats: 2014 Edition
    The most common content marketing tactic is social media, used by 87% of marketers. The average B2B marketer engages in content promotion on 6 social media platforms. B2B marketers believe LinkedIn is the most effective social media network for content promotion. Content marketing moves incredibly fast. Source: CMI ). 2.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Media] 2014 Trends in Digital Marketing
    Content marketing, social media, SEO, PPC, analytics, mobile, and call tracking are just a few channels that are going to receive significant attention (and budget) in 2014. Success with Generating Leads from Social Media. Social media isn’t going anywhere – it’s effective at generating leads and costs less than many other platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 23, 2010
    [Media] Is it time to bury your website?
    Based on the comments from the social media-saturated crowd, many disagreed with him, with one gentleman stating flatly that all he needed was for somebody to “like&#  his brand on Facebook and he had all that was required to market to them.  Tags: Internet marketing Social Media Strategy Tweet This! Share this on Facebook.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 4, 2015
    [Media] How To Choose Amazing Images And Create Stunning Visual Content
    My job is to select the primary image for each post that will be used across our social media platforms, on our homepage, and at the top of the post, so it should be relevant to the story and compel someone to click on the link. We see social media as a way to show off our personality, not just duplicate already published material.
  • AGGREGAGE  |  MONDAY, JANUARY 31, 2011
    [Media] Marketing via Aggregation, Filtering and Curation – Tools and Resources
    What the Future Holds for B2B Social Media Marketing. Used to produce sites like Social Media Informer. Eqentia – multi-purpose semantic publishing platform for knowledge tracking, competitive intelligence, media monitoring, SEO enrichment, thought leadership or any custom content. Aggregation. Filtering. Curation. Images?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Media] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    It also still provides the advanced social media monitoring and influencer identification, press release posting, and local directory submission services that most competitors do not. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Media] 31 business building benefits of Buyer Personas
    MESSAGING AND MEDIA. Helps determine the platforms and media you use. MESSAGING AND MEDIA. By Rob Petersen, {grow} Community Member. Buyer Personas  rock and I’m about to show you why. They are a tool that builds confidence in strategies to persuade buyers to choose you rather than a competitor or the status quo.
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