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  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 20, 2012
    [Media] 4 Reasons For B2B Marketers To Explore Pinterest
    Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest may be one of the few social media sites that requires little, if any, interaction with others – and although that may seem counter-intuitive, it’s also one of its strengths.
  • SMASHMOUTH MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Media] The Sales Development Playbook #PeopleMatter #MustRead
    To ride a current social media trend let me put it this way #PeopleMatter.". Trish Bertuzzi and I have known each other for quite some time now. We've been on stage together. We've been with clients together. Green Leads' b2b appointment setting team has even been a client of the Bridge Group. People is not the only take away though.
  • VIEWPOINT  |  TUESDAY, APRIL 2, 2013
    [Media] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
    Among the capabilities Weber Shandwick will market via MediaCo are native advertising and digital media buying. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Media] 5 Ways to Prospect for New Business on LinkedIn
    While many social media marketers concentrate on Twitter and Facebook , a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. Image by wordjunky via Flickr. Your network is built into your LinkedIn connectivity.
  • B2B LEAD BLOG  |  FRIDAY, JUNE 22, 2012
    [Media] Friday Wrap-up: This Week in B2B Marketing Tips
    Social Media Lies, Damn Lies and Statistics. The post with the lovely title above is actually the third in an arc about social media and how it influences purchasing decisions. Social Media Lies, Damn Lies and Statistics. Marketing Tips Weekly Wrap-up social marketing Social MediaEnjoy! Except it didn’t.
  • SAZBEAN  |  SATURDAY, JULY 14, 2012
    [Media] Indicating Purchase Intent
    With social media monitoring tools, it’s often possible to infer intent to purchase based on the content. Social Media Social NetworksWhat if you could tell exactly when a customer was interested in purchasing from you? What do you think? Good idea or not? question of intent.
  • MARKETING EDGE  |  TUESDAY, OCTOBER 26, 2010
    [Media] Boxers or Briefs? Manpacks Has The Answer
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing small business social media Facebook Twitter web business Time 31:38 You thought the TV remote was the greatest invention for men, check this out. You can order men’s underwear online from Manpacks. Quick and to the point.
  • MARKETING EDGE  |  WEDNESDAY, OCTOBER 13, 2010
    [Media] 5 Ways to Help Your Business With Yelp
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing retail social media consumer comments discovery mobile search mobile social negative comments positive comments Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments. Quick and to the point.
  • MARKETING EDGE  |  SATURDAY, AUGUST 7, 2010
    [Media] Facebook Marketing Tips – Hungry?
    Hitting on a single topic in marketing, social media and business communications. Tags: market research marketing social media Facebook Facebook advertising Facebook Targeting Time 24:33 You know I could have done the solutions headline and just throw a number in there, but I hate those things. Quick and to the point.
  • MARKETING EDGE  |  SUNDAY, AUGUST 1, 2010
    [Media] Brian Solis, Mia Lee, & The 9 Ways Marketing is Changing
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media Brian Solis Mia Lee Resonance WebbieGirl Quick and to the point.
  • MARKETING EDGE  |  THURSDAY, JULY 1, 2010
    [Media] Is Your Company Social At Its Core?
    Hitting on a single topic in marketing, social media and business communications. Tags: small business social media customer loyalty location targetting mobile marketing social tactics Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors.
  • MARKETING EDGE  |  WEDNESDAY, MARCH 17, 2010
    [Media] SxSw What’s it Good For?
    It was for music and film the primary focus of the festival for years, and now it is for the world of social interactive media. Let’s put celebrity in perspective, SxSw is not the Oscars, but social media is getting its celebrities. But @GaryVee will likely be the first to tell you that there are no kings of social media.
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 29, 2007
    [Media] PRMeetsMarketing Weekly Articles: November 29, 2007
    Hallelujah - The Truth About PR "Relationships" - I read a few PR agency blogs and in media is one of the best. In a recent post, in media highlight the myth about media relationships resulting in media coverage. Here is this week's of interesting articles. The Blog Bubble? - R. del.icio.us
  • MARKETING EDGE  |  THURSDAY, JUNE 12, 2008
    [Media] American journalism at a crossroads
    Today, Thursday, June 12 I'm participating in a panel on the changing face of the news media put on by the St. Panel Discussion – Changing Face of Media/Alternative Media Sources/Credibility vs. Sensationalism. How are younger generations (Gen Y) using the new media and how they will gather news and information in the future.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Media] Is the CMO becoming the Chief Collaboration Officer?
    For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). In the past, the role of a marketer was much simpler. The builders of the brand. Life was good.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Media] Your Lead Scoring Blind Spot: The Internet
    Social Media Scoring. If your potential prospects are active in social media, their conversations and discussions can be an additional indication of their level of activity in the category. By effectively becoming a media company in the category, Hubspot has filled in part of their blindspot. Your blind spot is there. Your Turn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 1, 2009
    [Media] Does the social web primarily benefit service companies?
    John and I have had an on-going dialogue about the evolution of socal media and one of his recent comments caught my attention: The people benefiting most from Twitter right now are obviously in the information businesses.  We are all marketers here and we are sharing views and ideas because that’s what we ultimately sell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2009
    [Media] Social Web Ushers in “The Era of Alone”
    Today, seemingly every person under 40 is wired to a portable electronic communicator to provide news and entertainment how we want it, where we want it, when we want it.  It’s called the Internet and social media, but there isn’t much truly “social&# about it. Part 1: The Next Social Media Imperative: Defining YOU!
  • PWB MARKETING BLOG  |  THURSDAY, JANUARY 27, 2011
    [Media] Five Tips in Choosing a Perfect Domain Name
    If you like what you see and want even more advice on your social media and interactive marketing programs, contact us. B2B Marketing social mediaFor most of our assignments, a domain name is already part of the equation. The problem with coming up with a domain name isn’t the registration process. Avoid hypens.
  • SAZBEAN  |  MONDAY, FEBRUARY 21, 2011
    [Media] Review: Topsy Social Analytics
    In My Opinion… Topsy’s social analytics are definitely helpful when you’re trying to see how effective your social media strategy is (especially if you look at the data over the past month). Analytics News & Notes Reviews Social Media Social Networks measurements query search engines social topsy trend web analytics
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Media] Top 10 Posts on B2B Lead Gen for 2010
    In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. B2B Marketing Blogs Content marketing SEO Social Media Uncategorized blog promotion blog trafficComments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2.
  • PR MEETS MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Media] Rebuilding a Personal Brand is Hard Work
    At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. I was even asked to be a guest on the Media Bullseye podcast and to write a byline for Dan Schwabel’s Personal Branding Magazine. My goal is to write at least one post a day.
  • SAZBEAN  |  TUESDAY, JUNE 29, 2010
    [Media] 9 Reasons Why You Need to Have a Business Blog
    Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business. Tags: Business Content Social Media Social Networks blog blogging blogging for business freemium internet search engines update content web 2.0 It really isn’t a question anymore. What did I miss?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 4, 2010
    [Media] B2B Marketing Content: Lure or Lasso?
    The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership I picked this saying up from Gary Vaynerchuk’s new book called Crush It. Tweet This! Share this on Facebook. Digg this!
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 16, 2009
    [Media] The joy of tweets: Twittering Rocks on Bloomsday
    Perhaps in so doing, we can shift people's interest in social media technologies from egomania and immediacy toward deliberation and cultural reflection," Bogost wrote in an  e-mail from Australia. Tags: Innovation Social Media bloomsday creativity jamesjoyce stephendedalus twitter ulysses Quite natural."
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 3, 2008
    [Media] Crowds have no leaders!
    This is an important fact since traditional media is no longer working. No consumer brand has been built on the back of traditional media for a while now. The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, OCTOBER 13, 2008
    [Media] Digital Signage – the Next Big Thing
    In a recent Razorfish survey it was ranked second to mobile as the most important emerging media channel in the coming year. This one article opens up the wide world of mobile marketing, digital signage and more importantly a glimpse at the future of social media marketing (SMM Other channels trailed by a wide margin.
  • JUNTA 42  |  WEDNESDAY, JUNE 6, 2012
    [Media] Six Useful Content Marketing Definitions
    Content marketing is comparable to what media companies do as their core business, except that in place of paid content or sponsorship as a measure of success, brands define success by ultimately selling more products or services. Content Marketing is owning, as opposed to renting media. Content Marketing – Formal Definition.
  • SAZBEAN  |  SATURDAY, OCTOBER 5, 2013
    [Media] Top Internet Marketing Strategy Links for the Week of September 30th, 2013
    Here are the top Internet strategy, marketing and technology links for the week of September 30th, 2013… Is There Any Value in Using Meta Description? Best Of News & Notes
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 3, 2012
    [Media] The Disjointed Problem of Content Marketing
    As he said, Social media does one thing. We love comments and those who share on social media. Joe Pulizzi. There’s no common agreement on content. Webinars another. And PR something else. It’s as if the church choir was singing from different hymnbooks. What’s important to them? Where do they turn for information?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 27, 2012
    [Media] Pinterest – It’s Not Just for Women
    Every study of the gender divide in social media indicates that the Pinterest phenomenon is driven almost entirely by women. Social Media men pinterest Pinterest for Business You’ve probably heard it a million times already, so I’ll just say it up front: Pinterest is Reddit for women. ” Why? Are you using Pinterest?
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Media] Good B2B Marketing ROI Is Just Average
    When working on media programs, media partners will often ask for a goal, and many meet it in their proposal. What is a good ROI on marketing? If you can increase net income by 50 cents for every dollar spent on marketing, that’s good, right? The more you spend, the more money you make. 3x the return you are getting on marketing!
  • MARKETING EDGE  |  THURSDAY, APRIL 28, 2011
    [Media] QR Codes Hype or Worth The Work?
    Hitting on a single topic in marketing, social media and business communications. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Quick and to the point.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Media] Selling is Easy! (If You Get the Right Support)
    Almost everyone is doing some kind of marketing online now, whether it’s as simple as having a website, or as in-depth as using a range of social media channels to target their audience. Download our free eGuide How to generate leads from social media today Could you make your sales process as easy as 1, 2, 3? Outbound cold calling.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Media] Building Your Brand at All Stages of the Pipeline
    Potential clients are seeking interactive information online about your company, and these forms of media allow you precision and consistency in your message. Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site. Brandin
  • JUNTA 42  |  SATURDAY, JULY 30, 2016
    [Media] This Week in Content Marketing: How Brands Could Inherit the Web
    Rants and raves include an award-winning documentary for an iconic guitar, why your team should create a “stop” list, and why media companies may implode as brands get better at content. The potential (but not likely) upside: Verizon could create an incredible content network from the media brands it has acquired via AOL and Yahoo.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Media] Our Favourite Posts, Week of August 8th
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Some quick handy stats about social media and lead generation. The Impact of Social Media on Goverance.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 1, 2011
    [Media] Interview with Dick Axelrod of Terms of Engagement
    Happily, Dick also agreed to respond to e-mail interview questions for us, discussing organizational change and social media, among other topics. MM: Does the advent of social media change the hierarchies in organizations that contribute to old-fashioned top-down change management? Cover via Amazon. DA: I'm an accidental consultant.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 11, 2014
    [Media] PowerViews with Ruth Stevens: The Science (not the art) of Marketing
    Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels. The amount of data available to marketers today can be overwhelming. Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis. Inbound marketing is tough to scale.
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Media] 17 Realistic Ways to Get More Website Traffic
    Social media experts like Rebekah Radice are powerful online influencers. Leverage social media. 13) Share your content on social media. I’m pretty sure you all knew about this. 14) Add Sniply or another overlay widget to your social media posts. Traffic is to digital marketing like gasoline is to an engine. Back to you.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 10, 2016
    [Media] Account Based Marketing and its Growing Interest Among B2B CMOs
    In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. CMO Corner
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, APRIL 7, 2011
    [Media] Need a quick news fix in a speciality area?
    If you haven’t taken a look recently at Eqentia’s portal  with its 12 channels for business, 17 for technology, 4 for social media and many more, it’s worth a browse.  Eqentia Filed under: Content curation , Content marketing Tagged: Content marketing , Eqentia , Social media. Let me know what you think.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 30, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • REPUTATION TO REVENUE  |  THURSDAY, APRIL 29, 2010
    [Media] The lure of cheap content, continued
    Now comes news that more mainstream media companies are themselves falling prey to the lure of cheap content. know times are tough for the media, but really folks. Tags: Marketing Reputation Thought Leadership B2B content journalism marketing media thought leadership Aargh! This ain't the way forward. And that means quality.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Media] 5 Trends from New Blogger Survey That Probably Won't Surprise You
    Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. What Media are Bloggers including in their Content? Almost all bloggers use social media to drive traffic to their posts. How Frequently are Bloggers Publishing?
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Media] How Homebuilders Can Leverage Houzz, Pinterest and Instagram to Generate More Business
    You may not realize it from the consumer side of this deal, but there is an enormous amount of heavy-lifting that comes from the homebuilder side, especially with the availability of social media at consumers’ fingertips. Social media done right. The odds are you or someone you know has searched for a home recently.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Media] Five ways the mobile revolution impacts your blog
    They can navigate to see my books, social media training videos , upcoming social media workshops , and cities where I am speaking next.  In the mobile environment, these calls to action disappear. Every single day your blog is becoming less useful and relevant … and there is nothing you can do about it. Search the blog. Tweet.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Media] 5 Social Hiring Hints for Busy Managers
    Related Stories Using Social Media to Recruit New College Grads Looking For Talent? Need to hire someone, but your recruitment request is buried in a stack in HR department? It’s time to take the hiring into your own hands. This may be time consuming work if you are following the same path as your HR department. Why Not Use YouTube?
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Media] 2013: The Year of Integrated Digital Marketing
    As more people access the Internet via mobile, a company’s online assets (website, social media and online content) will need to play well on mobile devices of all shapes and sizes. The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. The Maturation of Mobile.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 15, 2010
    [Media] Top 20 Social Selling Posts to Start Your Week
    facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite Sales sales tips sales tools Salesforce social intelligence social media social selling twitter Growth Enough For You? - The Pipeline Focus Funnel Expert: Mike Damphousse of Green Leads – The Funnelholic Enterprise 2.0: – Paul Castain’s Sales [.].
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Media] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    Either way, the respondents still gave marketing automation a better effort / value ratio than attribution, buzz monitoring and social media management. You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. So, yes, there’s a need for a company like Empathy Logic.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 27, 2015
    [Media] How to Beat the Newest Facebook Algorithm Change
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. On April 21, 2015, Facebook announced another update to their News Feed algorithm. For Facebook users and page admins, this change means two different things. Author information.
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2016
    [Media] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. by icon 54. The percentages of marketers indicating this as their top challenge are not measly either. 
  • CRIMSON MARKETING  |  MONDAY, JANUARY 19, 2015
    [Media] Infographic: What is the Most Valued Content for B2B Technology Buyers?
    Eccolo Media recently conducted a survey of  B2B technology influencers (33%) and decision makers (67%) on what content forms help them make purchase decisions. . The least consumed content types are eBooks (24%) and podcasts (24%).” Source: MarketingProfs. Image: Courtesy of The Beauty Bean. appeared first on.
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 4, 2012
    [Media] The Death of Magazine Advertising [FLIPBOOK]
    This newfound availability of information has had an adverse effect on print media in general, particularly with the advent of tablets such as the iPad. Advertising media firm GroupM forecasts that by the close of 2012, UK print media will have seen a fall of 6.3% in advertising revenue compared to last year. So what happened?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Media] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. It’s “owned media”, as the agency folks would say. And as many of you know, adding images to social media posts is pretty much essential. Test ebook covers, best times to post on social media, and even which social media platforms to be on.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Media] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Use Social Media Strategically. Some marketers mistakenly believe that social media marketing is irrelevant for their target audiences. The truth is, your buyers are on social media more than you think: when they wake up, during lunch, when they’re in line, when they get home—the list goes on and on. More than you might think.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Media] The Anatomy Of A Great SlideShare Deck
    She has 7 years of experience in search and social media marketing. Creating the perfect SlideShare slide is more than a skill, it is an art. Your goal is to make sure every slide is crafted just the right way because the whole of the presentation depends on the strength of its parts. Comments Wow, there''s a lot here Ann. Thank you!
  • SAZBEAN  |  MONDAY, SEPTEMBER 12, 2011
    [Media] Hard Learned Lessons about Advertising and Small Business
    Media salespeople always want to sell long-term contracts. Gauge the Appropriateness of the Media. The clinic tried each of these approaches for a year or more before they disappeared from both media. Look back at previous advertisers and see what they did; it’s an indication of how well the media worked for them.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Media] 5 Key Ingredients of a Positive & Profitable Partner Experience
    Key Ingredient #2: Syndicated Content & Social Media. Serving up web content and social media takes time, talent, and resources that many partners just don’t have on hand. It’s never been more important to examine and improve partner relationships. Here’s a taste: Key Ingredient #1: Lead Distribution Management.
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Media] 21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]
    From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master. But the great thing about inbound marketing is that it pays off over time. Share with us in the comments.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Media] 87 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. Social media sharing buttons in email (49%). Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. BLOGGING & SOCIAL MEDIA MARKETING. It’s been expanded from 70 stats to 87. hours.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Media] 10 Genius Ideas That Changed Marketing Forever
    And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry. For their daily information, online readers consult various sources, including newspaper sites, email, and social media.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Media] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    Updating and maintaining your business’ various social media accounts is a time suck. If you find yourself following these practices consistently, I recommend taking the next step with the full suite of tips in this presentation I gave at INBOUND, Social Domination: How To Conquer ‘The Big 3’ Social Media Networks. cringe.
  • CONNECTING ELEMENT  |  MONDAY, APRIL 13, 2015
    [Media] Five essential digital metrics
    We’ve outlined our favourite five across all channels; considering web, email, social media and more. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most? The post Five essential digital metrics appeared first on Connecting Element.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 29, 2009
    [Media] What is Windmill Networking? (Understanding the Social Web is the Key to Understanding Social Media Marketing)
    Related posts: Social Media Marketing for Business: Understanding the Five S’s I developed the concept of Windmill Networking to help. Social Media Event Case Study: The AMD Tweetup Image via CrunchBase When I was in the Bay. Related posts brought to you by Yet Another Related Posts Plugin
  • FATHOM  |  TUESDAY, JUNE 14, 2011
    [Media] Innovative SEO Firm Uses Intranet Connections for Company Culture
    Media CoverageRead News Release. Be Sociable, Share! Tweet.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Media] MarketingSherpa Interviews Kurt Krejny About B2B Local Search Marketing
    Media CoverageRead Article. Be Sociable, Share! Tweet.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Media] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    Read on -- have you heard any of these "words of wisdom" before? 1) Why aren''t you on [insert random social media network here]? You should be on some social media platform to make your marketing succeed. Figure out where your current and future customers are going to be, and stake your social media claim. Don''t get me wrong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Media] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. Sprinklr has come out and told the marketplace that it is a critical component of the integrated social media stack. What has changed the most in this this field over the past 12 months? Examples?
  • SAZBEAN  |  SATURDAY, JANUARY 14, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of January 14, 2012
    Why social media is leading to a new era of identity    (Simply Zesty). Reasons 2012 is the Perfect Time for Social Media (Search Engine Guide). Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012…  . Some Do’s and Don’ts of Social Updating (Marketing Profs Daily).
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 27, 2012
    [Media] Relationship Selling: Not Dead Only Different
    Many argue that transactional selling is back, and some say social media and the internet has turned it into a buyer’s market and the consumer is in complete control, making it difficult for sales reps to build relationships with their prospects. So what has replaced relationship selling? Would you say no relationship exists because of that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 4, 2013
    [Media] The do’s and don’ts of influence marketing with C.C. Chapman
    He’s an eclectic guy who writes on being a dad, photography, social causes, marketing, and social media … for starters. He''s an eclectic guy who writes on being a dad, photography, social causes, marketing, and social media … for starters. Please click here if you can’t see my video interview with C.C.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Media] Consumers Go Mobile for the Holidays
    Access social media – 6% of men 8% of women. Aside from being a cracking good read, the study offers direct and anecdotal evidence of the growing connection between mobile usage and purchase intent among US consumers. Let’s dig in…. Most Shoppers Digital; Desktop Usage Down, Mobile Usage Up. But are they going mobile? So what are they doing?
  • JUNTA 42  |  SATURDAY, JANUARY 23, 2016
    [Media] This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)
    Finally, we ponder how the role of chief content officer is evolving in media companies, and debate whether or not brands ought to treat it as a C-level position. Even though this article is very media-centric, Robert and I agree it’s a must-read for brand marketers. We wrap up the show with a #ThisOldMarketing example from Karo Syrup.
  • SAZBEAN  |  SATURDAY, APRIL 28, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of April 28, 2012
    Are You Worth of Social Media – The 2 Types of Talk Triggers  (Convince & Convert). If You Want a True Community on Social Media, You Have to Create It  (AdAge). 5 Key Elements of an Effective Online Video  (Marketing Profs). Why You Need Social Media, Even if Your Customers Don’t  (HubSpot). Marketing Profs).
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Media] Need More B2B Sales Leads? Ignore This Research
    But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. It can include images, infographics, rich media, and online video in addition to text. They can also promote content downloads—reports, white papers, e-books and guides.
  • SAZBEAN  |  SATURDAY, AUGUST 10, 2013
    [Media] Top Internet marketing strategy links for the week of Aug 10, 2013
    News & Notes Business internet marketing Marketing and Advertising search engine optimization Social Media Top Rank Blog) Website Launch Checklist: 25 Things to Test Before Your Site Goes Live (Search Engine Watch) The post Top Internet marketing strategy links for the week of Aug 10, 2013 appeared first on Sazbean.
  • B2B MEMES  |  FRIDAY, SEPTEMBER 24, 2010
    [Media] Will the Web Have A Past?
    This heartfelt appreciation for the durability of print on paper is ironic in the context of the history of media formats. Not only does this offer a grand scheme to think about media, it also suggested (for Innis at least) that modernity, for good or ill, had tipped the balance toward the ephemeral-but-portable.”. You are correct.
  • B2B MEMES  |  THURSDAY, JULY 1, 2010
    [Media] Content’s Evil Twin: Advertorial
    Tags: Content Marketing Ethics The Future of Print advertorial old-media transparency trust
  • REPUTATION TO REVENUE  |  WEDNESDAY, MAY 19, 2010
    [Media] Four steps to strengthening B2B customer connections
    Social media brings promise of new and potentially more effective ways to build and maintain vibrant customer connections, both individual and communal -- but understanding how to turn that promise into reality is far from clear. We're already doing this with social media (hopefully!), but customer connections is an even bigger deal.
  • MARKETING EDGE  |  SATURDAY, MAY 2, 2009
    [Media] ROI of Anything - Good Discipline, Bad Crutch
    Tags: marketing social media innovation measurement ROI
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Media] How to Find Great Blogs for Better Business Blogging
    Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. Writing quality content is key for your business blog. Never stop focusing on  better business blogging. How do you find great blogs?
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Media] What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)
    Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.
  • HUBSPOT  |  MONDAY, FEBRUARY 29, 2016
    [Media] How Internet Behavior is Changing Around the World [Infographic]
    What are some notable global social media trends? Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers. Check it out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 27, 2009
    [Media] Ten blog posts that mattered
    I don’t look back too often but I thought this would be a good time to reflect on a few 2009{grow} posts that seemed to make a difference. 1)   The Social Media Country Club. The work of the community in this post set the framework for an article on best practices for ghost-blogging. 3)   Five social media myths that MUST STOP NOW!
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Media] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Today, I teach at Rutgers University, blog at {grow} , specialize in corporate social media workshops , consult, speak at conferences, and I’ve written three marketing books, including Return On Influence. consider myself a marketing strategist but I’m best known for my work in social media marketing. Time to mix it up!
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Media] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Start off on the right foot.
  • BIZNOLOGY  |  TUESDAY, JUNE 8, 2010
    [Media] Why you think you have nothing to say
    Tags: Social Media Marketing businessandeconomy promotion sitepromotion youtube
  • EARNEST ABOUT B2B  |  TUESDAY, AUGUST 30, 2011
    [Media] This is the week that was: When Apple lost its core
    Autonomy’s ‘meaning based computer technology’ has huge potential in an age where we’re awash with unstructured data (the likes of emails, social media posts, video, etc). Social media tip of the week. Social media hilarity of the Week. ‘Seismic Shift in Silicon Valley’ of the Week. Enjoy.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 16, 2013
    [Media] Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    We also thank our wonderful show sponsors, like Social Media Club, Social Ribbit. In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Margaret Molloy today in this very informative show.
  • LEADERSHIP  |  TUESDAY, MARCH 10, 2015
    [Media] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
    Social media, says Jeremy, offers the greatest opportunity for marketers to humanize their brand. Social media, yet again, is a great equalizer and offers you the opportunity to connect and engage with your internal and external audiences. Here are 10 Things About Social Media Every C-Suite Executive MUST Know.        . 5.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 23, 2015
    [Media] Analysis: The Force is Not Strong in Star Wars' Marketing Automation System
    Do they know I follow their social media channels? Do they know that I sometimes share their news on my social media channels? With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers. Of course they have an email list.
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [Media] Small Businesses: Is Your Website a Novelty or a Utility?
    The following graphic from eMarketer outlines some other key factors: Scanning through the factors listed above, it strikes me that virtually every one of these can and should be reflected in a company’s website and social media presence – the two core assets which come together to form its online brand. This is not surprising to me. Do you?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 29, 2015
    [Media] 3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives
    This can certainly be the case with new media, such as  social media, local search optimization, or even better web design. Social Media Audience Size. Average Social Media Engagement, such as average number of retweets or comments on a Facebook post. Leadership Does Not Understand The Goal(s). Referral Source. Pageviews.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 1, 2015
    [Media] 30 LinkedIn Sales Triggers
    84% of C-level/vice president (VP) executives use social media to make purchasing decisions. The average B2B buyer, who uses social media for their purchase decision, is senior, has a larger budget and has a greater span of buying control than a decision maker who does not use social media. Get on their buyer’s journey radar.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Media] How to REALLY Increase B2B Blog Traffic
    PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. You also need traffic.
  • DIRECT RESPONSE COACH  |  WEDNESDAY, FEBRUARY 18, 2015
    [Media] An introduction to the 3 different types of search marketing
    As a direct response marketer, I spend a lot of time worrying about my target audience – trying to find the right list or the right media for my outreach campaigns. What’s not to love about search engine marketing? It’s an uphill battle because no matter how well I do my job, I know that [.].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 11, 2015
    [Media] Using Data in Holiday Planning and Other Data News
    For digital marketing professionals—whether you’re an SEO, social media marketer, web dev, etc.—this This infographic from Pixel Road Designs (the company of our Chief Social Media Strategist, Brent Csutoras) shows you how to supercharge your marketing and improve your sales this holiday. Want more? Data Management
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