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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Media] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    Coder Dojo Makes Coding Cool for Kids The Paradox of Social Media Popularity. 'By Ryan Hanley, {grow} Community Member. In my small hometown, Thursday was recycling day. Every Wednesday night the town folk would collect all their bottles and cans and walk them out to curb in a blue recycling bin to be picked up the next morning. Trash talk.
  • VOLACCI  |  TUESDAY, SEPTEMBER 3, 2013
    [Media] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
    Extra social media promotion creates more value to search engines. This past month has seen a huge debate about whether or not interactions on Google+ are a cause of better search rankings, or merely a correlation, but nobody disputes that search engines reward social media links to a piece of content. 'Remember when Michael J.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 18, 2009
    [Media] Savvy Week in Review - December 18
    We've got a social media scientist and a series of book excerpts - some business, and some all pleasure. Relationships Aren't Universal - by @ambercadabra If you say that you are using social media to "build relationships," check out this thoughtful post from Amber Nasland who suggests that we need to define what this really means.
  • CHRIS KOCH  |  TUESDAY, MAY 15, 2012
    [Media] Why salespeople should sell ideas: an FAQ
    No doubt that number has continued to go up—especially with the rise of mobile and social media. We all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the hands of salespeople. That was in 2009.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 20, 2011
    [Media] Have The Right Content. Help Your Buyers. Get More Customers.
    When you talk to most marketers and even the majority of business people, they get that the web , social media , mobile  devices and the  content  we place on these channels are all important factors in driving real business results. They analyze their buyer’s media consumption. But then the questions arise: How? The Problem.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2011
    [Media] 3 Ways to Get the Most Out of Inbound Press Releases
    Press releases were originally designed as a tool to generate media coverage and attention. Press releases should be viewed as news updates directed at your potential and current customers instead of just the broad media. Now, in the days of inbound marketing , press releases have a totally different purpose. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, NOVEMBER 8, 2012
    [Media] What to Send Email Contacts in Different Stages of the Marketing Funnel
    case study on someone having success with social media marketing) along with calls-to-action aligned with your goals (e.g. Example: Social Media Customer Success Story. For leads that download social media related content, we might send a customer case study focused on social media. Subscriber. What do you send leads?
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Media] The TOP 25 Must-Read Internet Marketing Blogs
    Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. With tons of regular contributors, it’s both a leading internet marketing blog and a community center for both passionate social media gurus, and aspiring experts. Image credit: Statista. Here we go!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Media] Why Modern Marketers Fail at Big Data
    The media received his stance with outrage and criticism. They also track volume and content of social media conversation. million (a 30% discount from the game time going rate, and also the rate Esurance saves customers on insurance) they saved in media spend to a lucky viewer who tweeted #esurancesave30. businesses each day.
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    [Media] 6 'About Us' Pages That Are Probably Better Than Yours
    4) Callia Media. For a great example, let''s look at Callia Media''s ''About Us'' page. By including testimonials immediately after Andrea''s biography, Callia Media balances personal and company achievements with the voice of its biggest fans. Why, with your ''About Us'' page, of course! easier said than done. 2) LessFilms.com.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 16, 2012
    [Media] The 10 Commandments of #pre-callresearch
    Social media sites, such as Twitter and Facebook, can reveal valuable personal insights, such as sports affiliations or personal interests within their organizations. Read the “About Us” page, and the media or PR section for new developments within the company. Learn About the Social Media Activities. Learn About the Prospect.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Media] Who Won an Eloqua Markie Award
    Social Media Innovation. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special. And you could feel the anticipation leading up to the event during Eloqua Experience. D&B.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Media] Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
    “With social media and blogging, it’s kind of changing that dynamic.&# In fact, Delivra has jumped more than 20 pages in Google search results for key phrases such as “email marketing&# since starting its concerted blogging and social media effort. Email Marketing: Improve deliverability by deleting subscribers?
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2011
    [Media] 5 Critical Metrics to Measure Business Blog Performance
    Watch Social Media Shares. Social media can be a key driver of short-term traffic. Look at the historic social media shares for your blog posts to determine which types get the most short-term traffic from social media. This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Measure Visitors.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 17, 2009
    [Media] Marketing Analysis: Foundations for Great Analysis
    One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness. This is indeed possible, and provides a powerful advantage to organizations who are successful. In this post, we’ll look at the key foundational elements of good analysis.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Media] Ten Fantastic Facts About The History of Internet Marketing
    From email marketing to social media, every great historical story is bound to have some really interesting and fun facts. 'by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure! Tweet This].
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 29, 2010
    [Media] In the Race for Sustained Capability, Training Just Got Lapped…Again!
    These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools?  Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up
  • GREAT B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Media] Use Pull Marketing to Communicate with the SMB Market
    If you are marketing to consumers – the push marketing media at the bottom of the list (newspapers, radio, TV and billboards) – may be a good use of your resources. In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Pull Marketing
  • THE B2B RESEARCH BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [Media] A blueprint for customer service excellence
    This formula holds true regardless of how customers make contact – by phone, email, online or social media.  'Relationships matter in B2B.  But for many B2B businesses it’s simply not commercially viable to individually account manage each customer.  Above all then, a good experience is one which resolves the issue to their satisfaction. 
  • EMAGAZINE B2B BLOG  |  THURSDAY, JULY 4, 2013
    [Media] What’s Happening in the World of B2B Online Marketing?
    Ways to Win with B2B Content Marketing & Social Media. 'While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Crain’s BtoB Magazine and Bizo surveyed  B2B marketers and found that the sales cycle has lengthened for 43% of B2B companies.”
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 26, 2012
    [Media] 9 Marketing Words That Have Lost Their Meaning
    They are widely used in planning discussions, in agency briefs and in the media, but they no longer clearly communicate your intent. The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Awesome ROI!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 4, 2014
    [Media] The Sense and Spirituality of Facebook at 10
    In one decade, Facebook has become the largest media entity in history, touching a billion people. In one decade, Facebook has become the largest media entity in history, touching a billion people. 'Today is Facebook’s tenth birthday. What does it mean in our world? Facebook is beautiful and inspiring. can argue either side.
  • HUBSPOT  |  MONDAY, NOVEMBER 15, 2010
    [Media] How to Get More Leads From Existing Content
    We've discussed the basics of promoting evergreen content in social media before, so here are some tips for using landing pages and marketing analytics to derive more value from your evergreen content. When promoting evergreen content in social media or when linking to it in other content (e.g. Create Landing Pages.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 7, 2011
    [Media] SiriusDecisions European Summit: 4 Key Marketing Takeaways
    Her message was clear: buyer behaviour has changed, so marketing MUST take a new approach (61% of senior level executives are using Twitter and 84% of Fortune 100 companies are using social media). Social media is a noisy space and ‘attention is the new currency’. If you’re not talking sales and marketing alignment – you should be!
  • CONTENT MARKETING TODAY  |  WEDNESDAY, APRIL 3, 2013
    [Media] How Barack Obama Became Content Marketer-In-Chief of the USA
    Well, Barack Obama and his team have put content marketing at the center of their media strategy. caption id="attachment_3428" align="alignnone" width="517"] Bo Helping President with his Content Marketing[/caption] They have effectively dis-intermediated the media. Still skeptical of the merits of content marketing?
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, JUNE 10, 2013
    [Media] Mobile Emails for Small Business
    The next biggest time chunk (almost 15%) is spent on social media apps. 'Recent reports show that email usage has increased on mobile devices to the point where it is now the number one activity. Mobile users spend an estimated 23% of their time online reading and writing emails. No related posts. Blog Posts
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 23, 2012
    [Media] More than TV: Reflections from the Cable Show - Part 1
    Opening day of the NCTA’s Cable Show had industry leaders all a-Twitter about the impact that IP technologies, social media and new models will have on the delivery, distribution and dynamics of content over the next 5 years. Social Media will continue to have a significant impact on digital content consumption habits. It's not easy.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 6, 2013
    [Media] Sales and Marketing Co-Creation – The Power of a Cold Beer
    We love to read comments and appreciate those who share our updates on social media. 'At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Buy them a cold beer! ” Gerhard Gschwandtner.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Media] Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing
    Smart marketing that just happens to blur the boundaries between paid, earned, and owned media ? But how this was promoted is where the line gets blurry -- the FTC also has pretty strict rules on disclosing endorsements, even on social media. 'On the surface level, there seems nothing harmful about selfies. All harmless fun, right?
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Media] How to Target a Non-Technical Audience Using Content Syndication
    As you’ve already discovered, there are precious few media properties that both offer PPL programs AND are editorially focused on those disciplines. Again, not all media properties offer custom filters, and if they do, you’ll pay $10+ additional per lead for the privilege. However, it can be done. Good luck!”
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 16, 2012
    [Media] New B2B Marketing Show to Premier on May 1
    We look forward to bringing you top experts in B2B marketing, sales and social media. We love comments and those who share on social media. New Online Marketing show to Premier on May 1st, hosted by Jeff Ogden of Find New Customers. In addition, we will continue to host Mad Marketing TV, sponsored by Act-On Software.
  • THE POINT  |  MONDAY, SEPTEMBER 20, 2010
    [Media] Q4 Marketing Budget: 4 Key Areas to Consider
    blog should be the centerpiece of your social media strategy. Spend more on content and less on media. If you decrease your media spend and invest those same dollars in a new white paper, or analyst report, or industry survey, or podcast – you name it – it’s highly likely you’ll end up reaping a greater reward. Sound familiar?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 23, 2009
    [Media] because you can't beat free marketing training
    Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Here I talk about the final 5 classes. Welldone!
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [Media] Why Looking in the Mirror Make an Ass Out of U and Me
    Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Media] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    The Producer and Director of the show is Craig Yaris of the social media company Social Ribbit , and we wish to thank our sponsors, especially the content marketing firm  Avitage , the brand-telling company  Communication Strategy Group , the social media marketing company Social Ribbit and Watchitoo. Mitch Joel.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 10, 2012
    [Media] What Are You Using to Help Identify Topics for Writing Your Blog?
    Social media is a great tool for new business, but it is the creation and curation of content that will provide success. Use the share settings to share your favorite blog posts and articles directly to Facebook, LinkedIn, Twitter, Google+ and other social media channels. Reading Will Fuel Your Writing for New Business.
  • MI6 MARKETING AGENCY  |  MONDAY, JULY 5, 2010
    [Media] The Mi6 Tweekly: Week of June 28, 2010
    Good post by @compukol re: using social media to engage. B2B Marketing Pros Discussion Happening Now:I Don’t See How Social Media Will Benefit My Business. Validation and Social Media with link to @TheSocialCMO post: How to Win in Social Media by @treypennington. Monday. Tuesday. OH Canada! So what! Wednesday.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 12, 2012
    [Media] Taking on B2B Marketing Buzzword: Conversation
    As long as two people are involved, a conversation can be facilitated by a variety of technology platforms, from email to communities to social media and beyond. This is even more important when you consider social media. " In my last post, I wrote about debunking the B2B buzzword, engagement. Requires 2 or more people). Really?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Media] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Marketers are rethinking the way they qualify leads , and the traditional segmentation criteria that have become standard in the lead-buying lexicon (company size, industry, region) are no longer as indicative of likelihood to buy as socialgraphics, which include existence of a website, online review ratings, and social media activity.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Media] How Context Strengthens Your Entire Marketing Funnel
    We used a lot of different marketing tools -- an analytics tool, a CRM system to tap into our sales team's data, an email marketing tool, a landing page tool, a blogging platform, a social media tool, etc. Social Media. Do certain types of offers seem to work best in social media as a channel? The Early Days of Online Marketing.
  • INSIGHTIQ BLOG  |  WEDNESDAY, OCTOBER 31, 2012
    [Media] Designing Effective KPI Dashboards - Part 2: What Do You Want?
    For example, you could have the perfect segmentation and offer strategy in place, but using ineffective media placements or tactics to reach your intended audience. Or you may have the right media buy to reach the right segments, but applying the completely wrong messaging and offer strategies. KPI Definition – Which Metrics?
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 2, 2010
    [Media] B2B Blogging – Are You Experienced? #B2Bchat
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Blogging – Are You Experienced? How can we help you Make Good Media? Fun, right? Are you consistent or erractic? Fatigue.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 21, 2011
    [Media] Tips on How to Avoid Blogging Mistakes
    recent article by Cindy King in Social Media Examiner, 21 Dangerous Blogging Mistakes (and How to Fix Them) outlines some items from industry leaders on what they see as the biggest mistakes. Marketing Tips Social Marketing cindy king how to avoid blogging mistakes Social media examinerNot having a strong niche - Smaller is better.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 24, 2011
    [Media] OMMA Metrics Conference: Online Ads Must Prove Real Value To Succeed
    Media mix modeling has more recently confirmed this. But except for direct response, online media can’t show the same relationship. I took a break from my usual obsessions yesterday to attend the New York edition of MediaPost’s OMMA Metrics and Measurement conference. You can also download selected presentations from yesterday.)
  • B2B LEAD GENERATION BLOG  |  FRIDAY, NOVEMBER 6, 2009
    [Media] Steps for creating a true lead nurturing program
    Executing Multi-Modal Lead Nurturing: Track all touch points (email, web, phone, social media etc.). Sometimes in an attempt to vamp up lead nurturing efforts, misguided and well-meaning organizations simply start sending out more emails. Your content should help you become a resource to prospects. multi-modal approach.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Media] The Go-to Guide to Creating Email Newsletters People Actually Read
    For example, if HubSpot were to send out a newsletter, we could do one solely on social media for business. In it, we could gather together recent blog posts on social media marketing, events that all social media marketers should go to, and maybe even a quiz of the best social media tools you use. That sound good? Right.
  • LEADER NETWORKS  |  MONDAY, FEBRUARY 27, 2012
    [Media] How Do You Measure Member Engagement?
    think this very useful and important term is being misused, applied to a wide range of online activities in today’s engagement-obsessed social media world. Member engagement is a popular term these days, applied to everything from customer loyalty programs to Facebook games to political campaigns. m skeptical. en·gage ?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 17, 2010
    [Media] Lead Generation: Focus of B-to-B Online Marketers
    How Do You Measure Social Media Success? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. You can follow any responses to this entry through the RSS 2.0
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Media] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use. B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 25, 2012
    [Media] Why B2B Telemarketing Needs to Change
    People are using the internet and social media more than ever before. B2b telemarketing is changing. Yet many businesses still rely on the old way of finding new leads and customers - despite the cost and time involved. They’re missing out on more effective telemarketing approaches, using inbound marketing to boost leads and revenue.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 4, 2010
    [Media] Podcast: How Green Technology is Affecting the Plumbing Industry
    How Do You Measure Social Media Success? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. You can hear the entire interview here. take my survey [link].
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 27, 2011
    [Media] Prime Your B2B Marketing Mind
    This first course is designed to get you thinking about branding and how it's changed in the corporate world due to social media and Web 2.0.   Have I told you that I'm a maniac for B2B marketing eduction? Well, I am. Know why? Because the B2B landscape is constantly shifting. Continuous learning is a necessity in this area. 
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 2, 2013
    [Media] Is Social Selling in Need of Sales Enablement?
    And, many of them participate on social media. Heck, social media has been in the top 3 for marketing priorities in most research reports I’ve read for the last couple of years. The fact that only 4.9% of the 3,094 survey respondents are identified as Top Sellers is a wake-up call. I'm beginning to think it's a waste of time.”.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Media] Using Social Sharing Buttons Leads to 7x More Mentions [Data]
    Social media can be a great promotional vehicle for sharing your content and helping it reach an extended audience beyond your direct network of fans, followers, and subscribers. When it comes to spreading content in social media, some of the easiest-to-pick pieces of low-hanging fruit are social sharing buttons. Wrong. of websites.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 20, 2012
    [Media] How to Make Your Presentations Wow Like a TED Talk
    He’s a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. by Jesse Noyes | Tweet this Today’s guest post comes from Steve Farnsworth (who you might know as Steveology ). He blogs at  The Steveology Blog. So, how do you capture a little of that magical quality when creating your own presentations?
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Mostly this happens on Twitter but permeates into other social media use. Marketing Tips Social Marketing facebook google Instagram linkedin pinterest social marketing social media tumblr twitter Vine But beyond calling attention to the words in a tweet, post or whatever, hashtags allow you to join into a more broad conversation.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Media] 7 Sure-Fire Signs Your SEO Sucks
    Your search strategy doesn't consider social media a crucial part. TopRank created a fantastic diagram that illustrated the cyclical relationship between SEO and social media. If you're not posting content you create on social media, you're not giving people a chance to find it. Signs Your SEO Sucks, and How To Fix It.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Media] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [Media] The New Marketing World: Conversations not Campaigns
    Related: Integrate Online and Offline Marketing Efforts to Continue the Conversation How the Human Touch Impacts Marketing Performance How to use social media for lead generation Social media's impact on web forms and landing pages In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 21, 2012
    [Media] 3 Ways to Market Your Small Business With Less Cash
    In its simple definition, a super user is a person that is already a fan of your brand and has some social media clout. Resist the urge to always talk about yourself through social media outlets and your company blog. Check out her previous post High Impact Marketing from a Low Budget Business. And it is just getting harder.
  • SAZBEAN  |  THURSDAY, APRIL 25, 2013
    [Media] Top 5 Tips for a Successful Kickstarter Campaign
    'This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. The best place to do this is by having a great social media presence across a few of the social networks. Phil Treagus is the co-founder of the award-winning digital media marketing company, Giraffe Social Media. The answer is: lots of people.
  • HUBSPOT  |  TUESDAY, MAY 1, 2012
    [Media] Analyze Twitter Data for Any Search Term [Free Tool]
    No longer do you have to wait for some social media scientist to run a report for you; now you can do it yourself! Most of these Twitter users are probably not marketers, so heavy-handed social media marketing tactics would probably appear alien here. Well, I'm finally ready to release it this week. Here are a few things I learned.
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Media] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    You’ll notice that each of these stories follows along the same few themes: quality matters, visuals are important, people have short attention spans, and social media is always changing, but usually for the better. Imagine the quick marketing videos you could make to further engage your social media audience! Here we go. Got it.
  • HUBSPOT  |  SUNDAY, JULY 8, 2012
    [Media] The History of the Internet, And Other Marketing Stories of the Week
    Has Social Media Crossed the Chasm? This last story comes to us from Business2Community, which investigates whether social media has become easier to use over time. To answer this, they took a look at three published surveys of social media practices, relaying the data in crisp infographics. This one comes to us from ReelSEO.
  • MARKETRI  |  THURSDAY, JANUARY 24, 2013
    [Media] How Young Professionals Can Advance Their Career Through Thought Leadership and Subject Matter Expertise
    Through regular distribution of content (content marketing) and using social media, you can build an engaged community of followers. Another tool that is often overlooked for establishing professional expertise and gaining visibility for your firm is to leverage relationships with the media. don’t have time for this!”
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 14, 2010
    [Media] How, When and Where Buyers Want Case Studies
    Yet, Eccolo Media is about as close as anyone gets. Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 10, 2012
    [Media] Top 3 Relationship Building WordPress Plugins That You’ve Never Heard Of
    Yes, engagement is a buzzword that is thrown around a lot in social media marketing and is often misunderstood when it comes to sales and business.  If they are coming from a specific social media channel you can tailor your message to have them “RT” your content more or follow other Twitter accounts that you might have.
  • INBLURBS  |  FRIDAY, JUNE 29, 2012
    [Media] How to Build a Brand through Inbound Marketing
    With inbound marketing businesses “earn” their way to the customer by publishing helpful information for example on a corporate blog, in social media and forums. Businesses are always interested to increase the reach of their brand to get in front of future customers. Brand building can be a though thing if not done the right way.
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 5, 2010
    [Media] Writing is a Critical B2B Marketing Skill
    Things like blog posts, commenting in discussion groups, sharing on social media, creating articles for nurturing programs, email messaging and more. The Internet, publishing technology and social media will only demand more fuel (content) to feed the beast. " a guy at a cocktail party was asked. "What do you do?"
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Media] The Victorian School Libraries Learning with Web 2.0 Program. Re-imagine.
    Quicktime or Windows Media Player for Videos. The Victorian School Libraries Learning with Web 2.0 Program… Re-imagine … Home. Contact Us. Credits. Further instructions for this week’s task. Register your blog. Welcome! tools readily available in todayâ??s society. Some take up to 30 seconds to begin. EQUIPMENT NEEDED.
  • HUBSPOT  |  FRIDAY, OCTOBER 25, 2013
    [Media] 10 Do's and Don'ts for Using Stock Photos in Your Marketing [SlideShare]
    Unfortunately, most post aren’t talking about how to properly use stock photos … so our social media manager, Brittany Leaning , decided to help. 'Stock photos get a lot of hate. Most of time, the annoyance makes sense. But really, stock photos aren’t all bad if you can use them in the right way. inbound marketing Design
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 21, 2011
    [Media] Treat Your Content with More Respect
    In the age of social media, that's hard to believe. Eccolo Media's B2B Technology Collateral Survey has been reporting this trend for the last few years. This morning I attended a webinar by IDC, 2012 Sales Enablement Strategy: Content is King so Why Does Sales Feel Like a Jester? Yep, it was the subtitle that got me!
  • VIDYARD  |  MONDAY, NOVEMBER 11, 2013
    [Media] The Future of Video Marketing: My Top 10 Predictions
    There has been a shift in living room media. Every company will become a media company. Five years ago you knew the Home Depot as a big box hardware store and Red Bull as an energy drink, but now brands have become publishers and they’re creating channels filled with their own video media. Inform the media of an event.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 10, 2010
    [Media] A 7-Step Plan for Getting Started with Content Marketing
    Of course, social media provides so many ways to listen. Here's a great Slideshare from Stefan Betzold on social media monitoring tools (thanks to Mark Schafer for bringing this to my attention on his blog, {grow} ). A few years ago, my husband and I were preparing for our daughter's arrival. It was positively overwhelming!
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 9, 2013
    [Media] FAQs About our Fall Marketing Expert Webinar Series
    We''ve had titles about inbound marketing, PPC, Facebook ad buying, retargeting, mobile marketing, mobile landing pages, call tracking, Google Analytics, direct mail, web design, landing page optimization, conversion optimization, social media marketing, SEO, Google Authorship, and everything in between. That''s what it''s about. Seriously.
  • VIEWPOINT  |  TUESDAY, OCTOBER 30, 2012
    [Media] Successful Content Marketing Plans Do 1 Thing Really Well
    Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Today's guest blogger is Jeff Molander. Successful Content Marketing Creates Response. Inbound leads don't “just happen.”.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Media] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    We will also continue to invest in market education, with innovative programs like the recently launched Social Selling University , set up to educate and train sales professionals in how to leverage social media to increase sales effectiveness.  tools by both sellers and buyers. and as a result, win more business.”.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Media] How to Write a Press Release [Free Template]
    By turning your PR strategy into an inbound one, you create opportunities that weren’t there before and carve out a place for your company in the modern media landscape. Blog posts, SlideShares, and social media assets are creative ways to get the word out. 'Sometimes, old-school is a good thing. Sounds pretty hopeless, right? Wrong.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 11, 2011
    [Media] SIIA CEO Interview Featuring Umberto Milletti
    Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Landslide Technologies Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM social mediaCore cloud applications (email, CRM, ERP, etc.) Sales 2.0
  • EB2BLEADS  |  WEDNESDAY, JUNE 22, 2011
    [Media] Integrated Marketing Makes Your Website Even More Important
    We get exposed to a lot of predictions and amongst some of those we’ve seen in recent times is the terminal demise of the “ website ” left behind in the wake of the unstoppable rise of social media and applications or “websites” like twitter and facebook. There is a catch though.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 20, 2010
    [Media] Simplify and entertain, Mr. B2B seller – a great example
    Just the Facts: BtoB Magazine’s inaugural  2010 Social Media Award honors Kinaxis, provider of the on-demand supply chain management service  RapidResponse™ , for their superior use of social media. In the vast ocean of companies that sell products and services to businesses, all boats look alike. “We have the best people.&#.
  • HUBSPOT  |  THURSDAY, JULY 29, 2010
    [Media] 10 Steps to Effective Online Marketing For Small Businesses
    Social Media – Focus on the top three social media venues: Twitter, Facebook, and LinkedIn. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! For this reason, it is critical that SMB marketers focus carefully. image by: ExtraNoise ). Connect with HubSpot
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Media] Google+ Finally Rolling Out Custom URLs for Pages and Profiles
    This means that our social media team will soon be able to change this hideous looking URL -- [link] -- which leads to HubSpot's Google+ business page , into something much more professional, memorable, and shareable. Log this update under "news that should've been news months and months ago." It's about time, right? Hold your horses, though.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 29, 2008
    [Media] Blogs and educating the eflective practitioner
    Slideshare.net (beta). Browse. My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post to Twitter. Post: Blogs and educating the eflective practitioner. From: paullowe , 1 week ago. tags: elearning professional ). lay worldâ?? glueâ??
  • INSIGHTIQ BLOG  |  FRIDAY, JUNE 24, 2011
    [Media] 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
    In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. Do you know what social media sites your target customers visit with regularity? For some of us, that continues to be email.
  • MI6 MARKETING AGENCY  |  TUESDAY, JUNE 29, 2010
    [Media] The Mi6 Tweekly: Week of June 21, 2010
    RT: @JeffAshcroft Mastering social media is all about who LEADS! RT @kemipa: Look Ma, No Hands: More Than Half Of Companies Say They Are Using Social Media With No Strategy. Stages of Listening: Social Media Tips from Jeremiah Owyang cc: @jowyang via @B2CMKTGInsider. must have book on social media. Monday. Tuesday.
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Media] How to Host a Facebook Chat
    For example, during the first chat we posted a photo of our Social Media Manager and told folks they could ask her anything about social content, and for the rest of the hour, questions came flooding in. Our social media expert was then able to respond using the Facebook reply feature on comments. indifferent. One More Time.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Media] How to Fix 4 Toxic Marketing Problems With Analytics
    Problem #3: I don't know how to evaluate my social media. Yes, marketers know they should be participating in social media. Mapping dollars and cents to social media campaigns makes it a lot easier to invest in the best social media channels for your business and spend less time on those that aren't generating marketing results.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Media] Savvy Toolkit - B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
    Every social media channel is seeing increased adoption, often by 15-20%. This week, the Content Marketing Institute (CMI) and MarketingProfs released B2B Content Marketing: 2012 Budgets, Benchmarks and Trends (Stephanie and I were two of the authors, so we had an up-close-and-personal look at the data). Content marketing spend is increasing.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Media] Savvy Week in Review: June 24
    10 Big Brand Lessons from the Corporate Social Media Summit by @rohitbhargava. Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy! Blogging Like a Big Baby by @markwschaefer. Sometimes it's best not to know everything.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 13, 2012
    [Media] When in Doubt – Start Marketing
    Where to Find B2B Sales Leads Where to Find B2B Leads Social Media Marketing Lack of time. One of the best is social media. For ideas in this area, read my recent blog post, Social Media – Can It Be Used to Generate Leads and Revenue? One of General George Patton’s guiding principles was, “When in doubt, attack.” Right? Wrong.
  • HUBSPOT  |  MONDAY, MAY 2, 2011
    [Media] Which Social Networks Should You Be On? [Marketing Cast]
    As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. You don’t need to be on every social network in order to be a social media-savvy business. Which platforms should one be active on? Where Is Your Target Audience? Connect with HubSpot
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Media] Why Your Personal Brand Represents Your Career Insurance
    This is why everyone needs to be active on social media and, ideally, to have a blog which demonstrates your expertise – like Fearless Competitor. Share on social media. We love to read your comments and appreciate those who share our blog posts on social media. Undoubtedly it would be shocking and scary. Paul Dunay.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Media] 8 Things I Wish I Knew Before I Started Blogging
    You need social media marketing skills to promote your content. These are things that might be fair game if you were writing for a media publication but are off-limits to company writers. 'Trying something new for the first time can elicit a whole range of emotions. there''s always that element of the unknown. And that''s okay!
  • B2B VOICES  |  WEDNESDAY, MARCH 31, 2010
    [Media] Show me the CNNMoney!
    After all, they’re running a business and we need to help them do that — whether that’s driving revenue or building our reputation ( Shannon Paul has a great post on this topic Social Media and the C-Level ). mentioned why getting internal buy-in for social media is important last year. Who are you using?
  • E-STORM  |  TUESDAY, FEBRUARY 14, 2012
    [Media] How Display Advertising Can Boost Your Online Marketing Campaign
    In my recent posts I have written quite a bit about how to refine your Display advertising media tactics including how to reach your target audience through various Display targeting or what IAB approved Display units are most efficient for what objective. Even though it is already 2012 and the latest research shows that over [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 11, 2010
    [Media] Facebook Advertising for Dummies (Wiley)
    Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. Whether you’re on the Facebook  home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [Media] 7 Examples of Brands That Pop on Pinterest
    Sure, Oreck may be a more boring, industrial-type product (not a brand you would typically think of following on a social media site), but then again, you haven’t see how clean its floors are. Mashable is the largest independent news source dedicated to covering digital culture, social media, and technology. Chobani. Oreck.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 15, 2005
    [Media] B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Whats a lead generation dashboard?
  • SMASHMOUTH MARKETING  |  MONDAY, JULY 19, 2010
    [Media] B2B Demand Gen Week in Review July 12.16
    To read more about this, check out SEO/Blogging/Twitter guru Lisa Barone of internet marketing company Outspoken Media. The originality of this type of content marketing is refreshing. Not too long ago Old Spice was a brand that was largely forgotten or something that was worn by your father. What did we miss?
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