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  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 11, 2013
    [Media] How To Build Referrals With Social Sales
    While this could be a topic for another article, you would also like to be … Continue Reading How To Build Referrals With Social Sales by Craig Jamieson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Who wants referrals? You do, that’s who. Featuring Contributions from Global Thinkers.
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 8, 2011
    [Media] Pushing All Your Buttons
    Free Social Buttons is a simple, useful website that collects the best social media icons for use in websites and blogs. Buttons include: Facebook. Twitter. Delicious. StumbleUpon. RSS Feed. YouTube. MySpace. LinkedIn.
  • JUNTA 42  |  THURSDAY, OCTOBER 6, 2011
    [Media] Google Will Be the Largest Content Producer in Three Years
    A decade ago when I worked for Penton Media, Google was a hot topic.  To partner or not?  Do we open up our web content to Google’s spiders? The clear start of this was Google’s purchase of restaurant-review media company Zagat a few months ago. It seems a silly discussion today, but it was big business then. But what if?
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2012
    [Media] How to Make Social Sell: From Thought Leader to Thought Provoker
    Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell. What's their secret?
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 29, 2012
    [Media] Marketing Made Simple TV “Television on the Internet”
    We’re pleased to announce that Social Media Today is now syndicating the show. Social Media Today is a VERY popular site and will bring us many more viewers. We also wish to share the latest booked show talent – Scott Monty is the global social media leader for the Ford Motor Company. Have you seen it? Kelly Olexa.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Media] The B2B Content Marketing Strategy Checklist is finally here
    We love your comments and those who share on social media. Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Terrific show.  Watch it here. One of the most useful marketing pieces I’ve ever seen.
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Media] Fighting Obesity Is Good for Business
    Healthcare Industry Social Media obesity Rick Warren Saddleback Church At a cost of $147 billion annually, fighting obesity is important to our society – but can it also be good for your business? According to wellness guru Dr. Michael Roizen, “Losing waist is the best deficit reduction and job creation program.” What did I miss?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Media] 14 Must Attend Dreamforce Sessions for Marketers
    Social Media Influence: Can it be Measured and What Do You Do with the Data? Media Industry Kickoff: Media Currency from Gutenberg to Zuckerberg. Publishing isn’t just for the media elite anymore. When Social Media Marketing and Social Selling Converge. There’s social media marketing and social selling.
  • MARKETING EDGE  |  FRIDAY, JANUARY 2, 2009
    [Media] The Single Best PR Advice for 2009 – Think Like a News Organization
    The problem with many companies trying to get PR and media coverage is they think like a company. We get into how not to craft a bad pitch and approaching PR with a different perspective in part because social media has changed the landscape of public relations. News is something you distribute to the news media. Time 27:53.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] Infographic: Mobile Market Domination and How to Adapt
    Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies. Technology is undergoing a major shift. Digital Marketing Infographics
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 26, 2012
    [Media] Do You Treat Your Sales Teams Like The Hunger Games?
    In the post Tom explains many of the typical sales tactics and how they have been reshaped by social media and technology. Leveraging social media for sales can accelerate the ordinary sales process. Sales Intelligence Social Media for Sales Social Selling B2B b2b sales customer 2.0 The Hunger Games in Sales. Redux. Sales 2.0
  • MARKETING EDGE  |  FRIDAY, DECEMBER 10, 2010
    [Media] Ipad an Icon of Mobile Power Computing – And What it Means to Marketers
    Hitting on a single topic in marketing, social media and business communications. Time 24:50 We interview St. Paul Pioneer Press technology writer Julio Ojeda Zapata, author of Ipad Means Business, to be released the week of December 13. This is a two part series, with this. Quick and to the point. Time 24:50 We interview St.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Media] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    Updating and maintaining your business’ various social media accounts is a time suck. If you find yourself following these practices consistently, I recommend taking the next step with the full suite of tips in this presentation I gave at INBOUND, Social Domination: How To Conquer ‘The Big 3’ Social Media Networks. cringe.
  • SAZBEAN  |  THURSDAY, FEBRUARY 21, 2013
    [Media] What We Talk About When We Talk About “Social”
    Social Media, Social Business, Social Innovation, Social Era — are they all the same, or are they quite different? The term “social media” was popularized by Chris Shipley in 2004, as she described the impact of influencers and bloggers in shaping product adoption, more so than traditional media outlets. Do you know?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Media] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    In particular, the focus has been placed on building a strong social media base. The obvious reason for this is that a sales professional with a healthy and active social media presence can use that base of followers to move their message and generate more leads for themselves.
  • INSIGHTIQ BLOG  |  FRIDAY, MARCH 18, 2011
    [Media] A standard for online engagement metrics - finally!
    Adobe announced at the Omniture Summit last week that it has received Media Rating Council (MRC) accreditation for a new report within Adobe SiteCatalyst endorsing the following metrics: Page Views, Visits, Daily Unique Cookies, and Time Spent on Site. This
  • EARNEST ABOUT B2B  |  TUESDAY, JANUARY 29, 2013
    [Media] 5 things we learnt from Davos that we thought you needed to know
    And lots are using social media as well. B2B B2B data B2B Social Media business agenda business leaders davos resilient dynamismLast week, presidents, prime ministers, business leaders and their entourages gathered in a Swiss ski resort to set the world to rights. Well kind of. Take this year’s theme: ‘Resilient Dynamism’. The big 5 .
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Media] Content Marketing Manager Job Description
    ” But that still pales in comparison to the more than 110,000 marketing manager job descriptions on Linkedin and the more than 18,000 social media manager positions out there. I’ve written before about how to put together your all-star  content marketing team  and the resources required to get the job done. Requirements.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Media] 10 Quick Tips for Getting More Business Value Out of Twitter
    Social media, especially Twitter, requires a lot of effort in order to extract business value. Let''s take a simple case: Wouldn''t it be great if your social media manager spent more time tweeting at your leads instead of combing through tons of off-topic posts? How do you target your social media efforts? Hello, Mr. Jones.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Media] The Trick to Seeing Through Marketing Statistics
    Social media research often has the similar problem. Instead of recruiting a cross-section of the audience, respondents are recruited through social media or their own database. No wonder the results say social media is so important, the heaviest social media users are the only people who responded! Brand awareness. B.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Media] Sales Best Practices include Marketing-Sales Alignment
    Use of social media to identify decision makers. Besides the crucial alignment initiative with sales, marketing can support sales by putting together a comprehensive content plan that includes market research, value proposition, social media, and tactics that improve lead quality.  Keeping existing customers. Qualified opportunities.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 9, 2012
    [Media] Mad Marketing TV is educating the world – and me
    Mad Marketing TV , the TV-like show sponsored by Act-On Software and hosted by yours truly, Jeff Ogden, President of Find New Customers is bringing the world great insights on marketing and sales – buyer personas, content marketing, social media, Think Like a Publisher, Differentiation and more. This is how it happened. Jeff Ogden.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Media] The True Cost of Not Meeting Your Customers' Expectations [Infographic]
    Ever since moving to Boston a few short months ago, I've allowed the Internet -- Yelp reviews, social media messages, food blogs -- to guide almost all of my of restaurant choices. For businesses, this concept is both intriguing and concerning. Client Services Daily
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Media] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. Sprinklr has come out and told the marketplace that it is a critical component of the integrated social media stack. What has changed the most in this this field over the past 12 months? Examples?
  • SAZBEAN  |  SATURDAY, JULY 14, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of July 14, 2012
    Ways to Stay On Top of Social Media  (Mashable!). The 10 Commandments of Social Media Etiquette  (CIO.com). 12 Essential Social Media Cheat Sheets  (Mashable!). Customer-Centric Tips for Small Businesses  (Social Media Marketing Blog). When Building a Significant Social Media Following May Not Work  (ProBlogger).
  • CLIENT BRIDGE  |  FRIDAY, APRIL 26, 2013
    [Media] INFOGRAPHIC: Attention Grabbing Content Marketing
    From Red Rocket Media, here''s an infographic on the relationship between content and attention spans. As attention spans drop, the success of your content depends on grabbing the attention of your readers straight away. View Original Article
  • CLIENT BRIDGE  |  THURSDAY, MARCH 7, 2013
    [Media] SLIDESHOW: Marketing That People Love
    Hubspot asked some of world’s leading experts in everything from branding, to social media, to design, for their advice on how to create marketing people love. Here's a slideshow with 29 of their tips. View Original Article
  • INBLURBS  |  MONDAY, DECEMBER 6, 2010
    [Media] Setup a corporate blog to get traffic and sales
    As searching engines started indexing social media content, submitting your corporate blog to social media helps in driving new business leads and increasing sales. Setting up a corporate blog to get some traffic and sales can be a good idea to expand your online business. These are one of the best ways to market your online business.
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 17, 2011
    [Media] What is the Future of Business Marketing?
    In our eGuide 30 Smart Quotes on the New Business Marketing we bring together insight and expertise from some of the greatest thinkers - and do-ers - in inbound marketing , business and new media. Want to see for yourself what the biggest names in marketing and media are saying about the future of business marketing?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 30, 2011
    [Media] 4 B2B Insights from Salesforce.com’s Acquisition of Radian6
    But if you are a B2B marketer who is managing or planning social media for your company, here are some reasons why you should care. Create Awareness of Social Media Monitoring Among Salespeople. With salespeople onboard in their understanding of social media monitoring, this expands the use of social media throughout a company.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 30, 2010
    [Media] Social Networking is on the Increase Among Older Adults
    It means folks over 50 that are using social media ( yes, even professional tradesmen and contractors )  nearly doubled from 22% in April of 2009 to 42% in May of 2010 according to the Pew Research Center. 52% of 50-64 adults are using social media on a regular basis. How Do You Measure Social Media Success? 76% get news online.
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Media] The Most Important Force for Increasing Leads and Sales
    Business buyers won’t buy from vendors who lack visibility in search and social media. This was less of a danger in the old days when public interaction was limited to official “company spokespeople,” but social media now makes virtually every employee “client-facing.” Photo Credit: LGEPR via Compfight cc.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 27, 2011
    [Media] The crazy, complex world of B2B marketing today
    Robert Carroll, CMO of SDL gave a nice presentation on the exploding choices and options presented in B2B marketing with the avalanch of technologies  and empowerment options like smart phones, social media and online video. Buyers are on the move – new social media choices, new devices like the iPad,  and more. have the answer.
  • SAZBEAN  |  FRIDAY, OCTOBER 15, 2010
    [Media] New Research Reveals Major Changes in Online Behavior
    Key findings include… Globally, people who have online access have digital sources as their number one media channel. See the full results and interact with the multi-media application at discoverdigitallife.com. Special thanks to  Stacy Lukasavitz for pointing it out).
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 3, 2012
    [Media] 7 Reasons Why a Social CRM Implementation Plan is Essential to Success in Sales
    Unless they have been trained properly, most sales professionals ignore social media activities that may be viewed as time wasters. Social Disconnection Leads to Sales Losses Businesses that haven’t integrated sales with social CRM programs may notice social media savvy competitors making gains. Preferred tactics work well.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 22, 2013
    [Media] The Need for Speed: Why You Need Speed for Google and your Customers
    ”  - The Petersen Media Group. Early in 2013, our blog developer, Jesse Petersen of the Petersen Media Group , ported our blog from the former host to WPEngine. This blog moved to WPEngine earlier this year and this video explains why we made this move – and why you should make this move too. Your blog should be too!
  • SAZBEAN  |  WEDNESDAY, MARCH 7, 2012
    [Media] Blinded by Facebook
    When big business leaders think about social media they tend to focus on three things: innovative technologies, marketing applications, and IPOs — the three factors that make Facebook and Twitter so hot. These “stakeholder media” aren’t always Facebook or Twitter. With my colleagues Luk N. News & Notes
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Media] Want to Get Featured in Mashable? The Secret to One Startup's Success
    And I''m not just talking a courtesy link that most major media publications include on any data report or infographic they feature. If you''re doing inbound marketing, you''re investing in a ton of owned media -- blogs, landing pages, whitepapers, ebooks, tweets, Facebook posts, and Pinterest boards, etc. An overt company mention?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Media] [Video] The Rise of Social Selling
    Basically, it starts with social media -- which is simply user-created content. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels. Social media gives you so many ways to initiate conversations, develop new relationships and connect with like-minded people.
  • SAZBEAN  |  TUESDAY, JANUARY 3, 2012
    [Media] 6 Tips For Building a High Quality Blog Following
    Ironically, the hit-based nature of social media means many blog owners have difficulty cultivating long-term loyalty from their users. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. News & Notes
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Media] The New Digital Climate: AdTech and MarTech Join Forces
    Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies. Customer Journey.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Media] Content Marketing: Goals, Issues, Strategies
    Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  Think about all we have to write: Social Media: blog posts and infographics, social profiles and posts, tweets and updates. I’ve been thinking about all this content marketing we’ve been exposed to lately. 
  • THE FORWARD OBSERVER  |  MONDAY, JULY 1, 2013
    [Media] Seven Things You Need To Know For Kick-Ass B2B Email Marketing
    Social media marketing maven Jay Baer likes to compare email marketing and social media to Madonna and Lady Gaga. Social media is the hot new thing, more like Lady Gaga. Unlike social media which may or may not be seen by your intended recipients, email will be there when the recipient is ready to consume it.
  • MARKETING EDGE  |  WEDNESDAY, FEBRUARY 16, 2011
    [Media] Name Your Favorite “New Small” Technology
    Hitting on a single topic in marketing, social media and business communications. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. Author Phil Simon surely. Quick and to the point. By mixed I mean other than the geek set.
  • CONVERSIONATION  |  FRIDAY, AUGUST 27, 2010
    [Media] Social email marketing and content: the trust and relevance vow
    And we now that in the social media age, where email marketing looks more at the needs of recipients, the dialogue and. Content is king. know, you heard it before. In this post, I’ll 'talk' a bit more about email marketing and content. We know that content is crucial in email marketing. Click title to read more
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Social Media Companies: A Cheat Sheet  (Mashable!). How to approach social media for marketing versus support  (eConsultancy). How to Cultivate a Company-Wide Social Media Culture  (HubSpot). Making the Most of Social Media Analytics  (ReadWriteWeb). Easy Ways to Grow Earned Media  (Mashable!). News & Notes
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Media] How to Utilize B2B Online Marketing to Promote New Solutions
    Custom Social Media Graphics. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. App Notifications. Email Blasts / Newsletters. Content Marketing. Final Thoughts.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Media] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Other forms of online media placements can also attract audiences to download content.   Social Media.  Via your landing page.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Media] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Other forms of online media placements can also attract audiences to download content.   Social Media.  Via your landing page.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 6, 2011
    [Media] Hit Your Number Faster with Sales Intelligence
    The comments from current customers and new businesses that stopped by the booth validated that cold calling is dead and without a very targeted message with relevant information from both traditional sources and social media, a sales rep’s chances of getting contact and creating new opportunities is very slim. Data Accuracy vs Quality.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 9, 2013
    [Media] Encore: The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
    In this encore episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. New episodes premiere every Thursday at noon ET/9am PT at Fearless Competitor, Marketing Made Simple TV, Social Media Today and many other sites.
  • WEBBIQUITY  |  MONDAY, JANUARY 7, 2013
    [Media] New Tool to Measure Web Presence Optimization
    It’s a super-set of SEO, encompassing owned, earned and paid media, or presence. As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 17, 2014
    [Media] How I Became Immune to Rejection
    This experience turned me into a motivational speaker and I help people all day and all night and people connect with me on social media all day and all night too, As the author of The Importance of Attitude on the Salesforce,com blog, my attitude makes me immune to rejection. love comments and people who share on social media.
  • INBLURBS  |  FRIDAY, MARCH 8, 2013
    [Media] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
    Content and social media have become successful ways to get attention from future buyers. Participate in industry related social media groups and forums. Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 1, 2011
    [Media] The Utility Of Social Business: 5 Strategic Wins
    Great opportunities exist for companies to engage with customers via social media to test concepts, elicit feedback and validate ideas through “collaborative influence.” This is a powerful new opportunity created by social media, but it requires a fairly significant re-engineering of the typical customer service organization.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 9, 2010
    [Media] 20 of the all-time best Twitter bios
    The only person on Twitter who doesn’t claim to be a social media guru. Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story!  Here are 20 great mini-biographies that caught my eye and stole my heart.  Enjoy! QueenRania. A mum and a wife with a really cool day job…. Glinner.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Media] 4 Ways Your Website Can Replace Focus Groups
    It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?
  • HUBSPOT  |  THURSDAY, JULY 26, 2012
    [Media] How Marketing Evolved Into Something People Actually Love [VISUAL]
    It used to be that we marketers had to rely on interruptive, outbound media like TV advertisements, billboards, cold calling, direct mail, and spammy email blasts to deliver our marketing messages. Marketing has come a long way. But the times. they've been a-changin'. The result -- and upside -- of all this rapid change? Check it out!
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 15, 2012
    [Media] Customer experiences drive change
    Social media offers you an avenue to listen in on the customer’s experiences, and get answers to the questions you haven’t thought to ask. Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Media] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    The above is a summary of selected content from my critically acclaimed new LinkedIn for business book “ Maximizing LinkedIn for Sales and Social Media Marketing ,” available at Amazon , Kindle , Nook , or iTunes. The first thing you should do is define who will be the administrators of the page.  What other tips would you add? LinkedIn
  • CLIENT BRIDGE  |  WEDNESDAY, JULY 18, 2012
    [Media] INFOGRAPHIC: Social Marketing on the Big 3
    From Social Media Today, here's an infographic that serves as a best practice guide for marketing on social media's three biggest platforms, Facebook, Twitter and YouTube. Included are strategies to: Improve your social reach. Increase your fan engagement. Identify and engage influencers. Increase lead generation.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 8, 2011
    [Media] Mi6 Quick Tip #7
    How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. What matters is whether your customers, prospects and competitors are using social media. Are they bloggng?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 24, 2012
    [Media] Proof Content Is Marketing’s Most Versatile Tactic
    The folks building awareness might use social media. by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Media] It’s Time For CMOs To Tap Into The Power Of Personalization
    Social media has forever changed the way we use the Internet and consume information. Once considered to be a new “fad,” social media is now an integral part of consumers’ daily lives. Posted in eCommerce Optimization Personalization. According to  Forrester Research , U.S. Consumers today are finicky and want what they want,  now.
  • SYNECORE  |  THURSDAY, MARCH 13, 2014
    [Media] Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant
    Over the last few years or so, digital marketing has started to come into its own, as corporate advertising and marketing budgets slowly, but surely, shift from “traditional” categories like print, radio and TV media buying to “digital” categories like web, social media, SEO, content marketing, and others. Long Live the Boob Tube.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 15, 2013
    [Media] INFOGRAPHIC: The Evolution of Modern Marketing Automation
    From Marketo, here's an infographic about how advances in radio, television, the internet, social media, and the arrival of marketing automation technology has paved the way for modern marketing as we know it today. View Original Article
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 23, 2010
    [Media] 9 Reasons Why White Papers Still Matter
    70% of IT buyers used white papers to get information on enterprise technology solutions in the past three months. - The TechTarget 2009 Media Consumption Benchmark Report 2: Closing the Gap between IT Buyers and IT Marketers 2. Eccolo Media 2009 B2B Technology Collateral Survey Report 3. In Is The White Paper Dead for B2B Marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2015
    [Media] Lions and Tigers and Buyer Personas … Oh My
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Sort of. ” . GoToWebinar does the rest.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Media] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    To quell my panic, I took a little closer look at the data -- it seemed to be mostly from media companies. There are blog posts and the like included in the articles but most are traditional news/media posts, as we work with mostly media sites. Data Point #2: Social Media Has Little Effect on Reading Engagement.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, JANUARY 19, 2011
    [Media] The two biggest B2B marketing campaign essentials.
    Today’s B2B marketing directors have a long list of marketing options from which to choose: automated email marketing, direct mail lead generation, telemarketing, customer profiling, database enhancement, content creation, Web site re-designs, social media initiatives, trade shows, user conferences — the very scope boggles the mind.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 12, 2010
    [Media] Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
    Anol is one of the key contributors at B2Bento.com and has had his articles published in various media in the region. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? 4. Success hinges on planning, creativity and technology working in tandem. What’s your wish list?
  • BIZNOLOGY  |  MONDAY, MAY 11, 2015
    [Media] Increasing engagement in content marketing
    For social media content, images can help you stand out from the crowd. The bigger basic in social media, though, is timeliness and repetition. Because most social media is a never ending scroll, you want to put your content out there when your audience is most likely to see it. Here are a few ways to make this happen.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 13, 2015
    [Media] How to Use VerticalResponse Sign Up Forms to Grow Your Email List
    Email Marketing Tips in 2 Blog email marketing sign up forms Social Media verticalresponse You’re creating engaging email newsletters, offers, and invitations for your audience on a regular basis. What now? To help your email marketing efforts reach more people, you need to continually grow your list. All rights reserved.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 24, 2012
    [Media] Content Marketing is the Fuel of Marketing Automation – Advice from Experts
    We love comments and those who share Find New Customers content on social media. Let’s say you use a marketing automation product like Marketo , E loqua , Silverpop , Act-On , or Pardot. You want to nurture leads over time. You need to create a series of transactions that lead from Problem to Solution. They feel it’s too much.
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [Media] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? mikulaja : Email marketing sys (constant contact, etc.), CMS/website, social media.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Media] Savvy Week in Review - January 7
    B2B Social Media Landscape - by @basebot Base One in the UK has created a very cool, clickable look at all things social media (and we're honored to be featured in Twitter Square amongst great company If you're looking for inspiring ways to kick off the new year, look no further. We've rounded up some of our faves from the past week.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 16, 2010
    [Media] How To Build An Online Community
    Building a successful social media online community begins with the end in mind. Here is a Social Media Strategy Map and an Online Community Milestone, Risk and Reward Arc to help you get started. Remember: an online community or social media destination is not just another web site. But a common question is how to start!
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 12, 2010
    [Media] The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
    Good advice from @JeffreyHayzlett on Social Media Mktg Best Practices via @SMMmagazine. Chart: Adoption of Social Media by demographic, U.S. Chart: Time business professionals spend per week using social media, North America (Source: @ittoolbox). Using online media to fill your opportunity funnel. Monday. Summer Holidays.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Media] Top Blogging Statistics: 45 Reasons to Blog
    Tweet (Source: Dream Systems Media ). 9) 61% of U.S. small businesses use social media to promote their businesses. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers.  Tweet (Source: TMG Custom Media ). Tweet (Source: Hanley-Wood Business Media ).
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Media] How Facebook’s Graph Search is Embracing SoLoMo
    Although CEO, Mark Zuckerberg, has made a point of emphasizing that the new tool is "not Web search,” many have speculated that Graph Search is the social media website’s attempt to compete with their biggest competitor, Google, in the market for search. Graph Search is Facebook’s debut in to the search engine market. Unique Capabilities.
  • CONNECT THE DOCS  |  WEDNESDAY, MAY 5, 2010
    [Media] The New Brand Investments
    In 2010, the pendulum will begin to swing back to investments in brand, buzz, and awareness – but instead of mass advertising, marketers will invest more in smart ways to build brand such as social media, search engine optimization, and content marketing. Sample Social Media Plan for B2B companies. Jon Miller. Over to you.
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Media] The Ultimate Checklist for Integrated Marketing
    Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Social Media. It's all about social media. Be sure you're adding social media sharing buttons (e.g. Email and Blogging/Social Media/PPC.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 14, 2013
    [Media] Meet new Marketing Made Simple TV guests!
    He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. Jay Baer. Greg Ott.
  • SYNECORE  |  WEDNESDAY, DECEMBER 19, 2012
    [Media] How to Use Content Marketing to Convey Your Brand Message
    In today’s digital milieu, marketers are becoming ever more reliant on written, auditory, and visual content media to inform, entertain, and otherwise address the needs of their target audience. Wendy has already built WWD’s site using HTML5/RWD and set up profiles on the major social media platforms relevant to her business.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 24, 2011
    [Media] B2B Marketers: Are You Taking Advantage of Online Videos?
    Online media is the fastest growing media platform in history. Did you know – Videos convey more info per minute than any other media and 65% of the public like to learn via videos. Leverage social media – Promote across all marketing channels including your blog and both personal and business profiles.
  • SAZBEAN  |  THURSDAY, NOVEMBER 17, 2011
    [Media] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    And with so many different social media channels available to marketers, it’s difficult to make your content truly  stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 3, 2013
    [Media] What does it take to start a blog these days?
    New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 29, 2010
    [Media] Savvy Week in Review: January 28th
    The Savvy Sisters The 10 Stages of Social Media Integration in Business - by @briansolis Be warned, this one is lengthy; but it's worth it. Futurist and sociologist Brian Solis outlines the 10 stages that take a company from the fringe to the leading edge of social media. Social Media Isn't Enough. No cutting corners here!
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media] 2 Steps to Develop Your Social Recruitment Strategy
    You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time She blogs to show brands how to use social media in their recruitment. Remember that 64% of … Continue Reading. Social Recruiting
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Media] The dashboard has finally been perfected
    One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Remember Yahoo!
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 20, 2013
    [Media] 7 Things Content Marketers Can Learn from Standup Comedians
    For now, I will focus on a topic that I have been thinking about: how content and social media marketing can be … Continue Reading 7 Things Content Marketers Can Learn from Standup Comedians by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Experts Chime In.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 11, 2011
    [Media] [X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics
    Scalability was covered [X+1] itself, which announced extension of its Media+1 audience targeting platform to combine information from direct media buys and ad exchanges. television) is a happy bonus. I’ve skipped some of the subtleties of the Media+1 product. So it’s definitely a good start.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MAY 12, 2010
    [Media] Use Story Elements in B2B Marketing Content
    Lou Hoffman, who blogs at Ishmael's Corner, wrote a great post about Storytelling in Social Media and Traditional Media. He used this example - drawn from a journalism website - about how media has changed: Don’t limit your inquiry, or your thinking, to the basics of journalism: Who, what, when, where, why, how.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Media] 5 Ways to Get More LinkedIn Company Followers
    Promote on Other Social Media Profiles. You should promote your presence on one social media site on other social media sites. B2B companies now have the ability to share updates with their followers on LinkedIn. Based on executive remarks, more functions are coming to company pages. Write a blog post. Post it on Facebook too.
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 11, 2010
    [Media] Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Your B2B Marketing Plan Doesn’t Need Twitter. How can we help you Make Good Media? Or Does It? You know it all. Great!
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Media] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Social media:  Make social media an integral part of your marketing. Social media:  Start with goals, strategy, and structure to your social media marketing efforts. But I know I missed a few.
  • WEBBIQUITY  |  TUESDAY, JUNE 3, 2014
    [Media] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    Writing that “Savvy brands like Dell, Oracle, Intel and Accenture think the future of marketing is on social media and their best advocates are their own employees,” Greg Shove demonstrates why this strategy can be incredibly powerful, but also discusses the challenges involved. Leadership Guides. ” Paid to Post?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Media] Who is the Hero of our Story? You are!
    We love comments and those who share on social media. With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. We are rooting for you!
  • MARKETRI  |  MONDAY, NOVEMBER 26, 2012
    [Media] 2013's Top Three Priorities for Accounting Marketing
    With Content Marketing gaining traction in accounting marketing, social media is reported to be the most popular tactic for B2B marketers, with an adoption rate of 87%. What is the most popular social media channel in B2B right now? Putting social media in context is critical to gaining acceptance among a tweet-resistant CPA crowd.
  • FATHOM  |  TUESDAY, NOVEMBER 20, 2012
    [Media] Technology Companies Use Marketing Automation to Surpass their Competition
    Is your company’s wide variety of online marketing tactics and media outlets making your online marketing objectives difficult to track? Marketing automation is a way to organize your many online marketing efforts. B2B Email Marketing Technology Industry marketing automation
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