FEARLESS COMPETITOR | TUESDAY, FEBRUARY 7, 2012
[Media] The Future of Newspapers etc.is Digital
We love people who comment and share on social media. The Movie, Music and Newspaper industry is missing the point. Let’s set them straight. The business models of the past are collapsing. Some say people only steal. Let’s look at the debate and share some insights. Click the link to watch the show. The Future is Digital. Journal.
MODERN B2B MARKETING | WEDNESDAY, JULY 10, 2013
[Media] Kittens & Bacon: The Most Viral Infographic Ever
See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. 'Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Modern Marketing
CLIENT BRIDGE | WEDNESDAY, MARCH 16, 2011
[Media] Marketing Strategies to Maintain Your Online Reputation
Establish a Social Media Presence Your blog should be the hub of your social media efforts that you promote via as many social media channels as possible. Having a social media presence also allows you to monitor what's being said about you. Use a team approach to blogging. View Original Article
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 4, 2014
[Media] Social advocacy marketing gains legitimacy
This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. Sprinklr has come out and told the marketplace that it is a critical component of the integrated social media stack. What has changed the most in this this field over the past 12 months? Examples?
B2B MARKETING INSIDER | THURSDAY, JULY 17, 2014
[Media] WTF Does Kevin Spacey Know About Content Marketing?
But the Oscar-winning actor, director, writer, producer is getting quite a bit of media coverage for his views on traditional media and storytelling. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Two things that we talk a lot about here. Why Kevin Spacey?
KOMARKETING ASSOCIATES | FRIDAY, JANUARY 25, 2013
[Media] Perspective on the B2B Demand Generation Benchmark Survey Report
In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel. Lowest Cost Per Lead Channels.
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
[Media] Influence: Facts, Opportunities and Threats of Influencer Marketing
The fact that we tend to trust it, is a normal human psychological phenomenon which is becoming ever more evident and even grows in social media times. Harris Interactive concluded in a recent study that 60% of respondents valued the opinions of others on social media, only 25% did not agree. say and think. In my opinion.
BIZNOLOGY | THURSDAY, FEBRUARY 14, 2013
[Media] An Entire Organization Should be On Board with SEO
If there is a separate department for each marketing activity, such as a social media department, content department, web development department, PR department, etc. The SEO provider shouldn’t be shuffled around from the Communications Department to the Web Content Team, to the Social Media Department to the Webmaster or IT Director.
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 20, 2009
[Media] Savvy Week in Review - November 20
Is Social Media a Marketing Thing - by @ConversationAge Will social media be the biggest bubble since the dot-bomb, or will it pave the way for a paradigm shift in how we do business? Kipp Bodnar breaks down some of the strategies Mashable uses and shows how they apply to B2B social media marketing. Happy weekend!
SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 25, 2009
[Media] Savvy Week in Review - September 25th
Not Social Media - by @jeffbullas Wonder how users spend their time online? How to Measure Social Media - by @thebrandbuilder via @sernovitz I've been reading this series for a while - Olivier Blanchard really knows how to break it down when it comes to understanding SM ROI. Want to know which social media tool to bet on? Enjoy!
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 12, 2015
[Media] 6 Great B2B Business, Marketing, and Strategy Books
Just like The B2B Executive Playbook , Kramer’s book emphasizes the point that human connection is crucial toward building relationships on a personal level and through digital mediums, such as your website and social media presence. 'It’s been proven that high income earners read more books than other demographics. Current Cost: $15.99
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 9, 2012
[Media] Five ways the mobile revolution impacts your blog
They can navigate to see my books, social media training videos , upcoming social media workshops , and cities where I am speaking next. But I do my best to spice things up with funny graphics and every Friday I feature a social-media-themed cartoon. It’s also a lot more difficult even viewing comments in a mobile format!
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 13, 2013
[Media] What’s next for Klout? Turning a “blunt object” into a useful tool?
In this video interview, the company’s founder lets us sneak a peak at his company’s journey, the “tip of the iceberg” of data that we see, and a vision of turning a “blunt object” of the current scores into something that will ultimately become more interesting and useful to social media enthusiasts.
SAVVY B2B MARKETING | TUESDAY, DECEMBER 14, 2010
[Media] Savvy Toolkit: How to Create Buyer Personas
Any B2B marketer worth his or her salt knows that you can't make a connection with your audience unless you know who you're trying to reach. And that understanding often starts with the development of buyer personas. " It's easy to see why it's a valuable exercise to create buyer personas.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 31, 2014
[Media] What is search jacking and how can it hurt your brand?
Using my new book Social Media Explained as an example, he taught me how to try to prevent spammers from hijacking this brand. Maybe tap other social media types to answer a question from time to time. Social Media Explained. Maybe tap other social media types to answer a question from time to time. It’s work.
ONPATH | MONDAY, NOVEMBER 15, 2010
[Media] Marketing Sales Leads: Quality Vs. Quantity
Author of B2BMarketingInsider and Director of Online and Social Media Marketing for SAP. Last night I had the pleasure of dining with one of our media partners. Author of B2BMarketingInsider and Director of Online and Social Media Marketing for SAP Article by Michael Brenner. So marketing sends more. Conversion plummets.
HUBSPOT | MONDAY, JULY 1, 2013
[Media] 10 Quick Tips for Getting More Business Value Out of Twitter
'Social media, especially Twitter, requires a lot of effort in order to extract business value. Let''s take a simple case: Wouldn''t it be great if your social media manager spent more time tweeting at your leads instead of combing through tons of off-topic posts? 10 Social Media Tips to Get More Business Value From Twitter.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 10, 2014
[Media] 15 Sales Hacks You Should Know From Past Sales Hacker Events
'Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. Use public information on social media networks like Linkedin and Twitter, or an app like GageIn, to find triggers that allow you to reach out using valid information at precisely the right time.
WINDMILL NETWORKING | TUESDAY, FEBRUARY 11, 2014
[Media] Some Brands are Thinking Outside the Outbound Box for Blogger Outreach
Related Stories Realtors: Instantly Improve Social Media Results 11 Warning Signs Your Nonprofit Social Media Might Actually Raise Money Blogger Outreach Trend of 2014: Transition from Informal to Structure. There are a few goals with blogger outreach and make sure you determine yours before you do anything else.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, SEPTEMBER 25, 2012
[Media] [Video] 3 Cold Calling Strategies Savvy Sellers Use
Create a series of 10-12 targeted messages using a variety of media because they know that they'll never get in the door with just one call today. You've probably heard lots of people tell you that cold calling is dead, dead, dead. That's not true. Lots of people are still doing it -- but they're no longer dialing for dollars.
B2BBLOGGERS | WEDNESDAY, MAY 12, 2010
[Media] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? Is social media more effective in B2C vs. B2B? Or is it?
INBLURBS | WEDNESDAY, MAY 30, 2012
[Media] How to reach B2B Executives? Get mobile!
The trend shows that search engine search traffic will decrease and companies who are active on mobile devices, social media and location based services will get an increase of traffic as B2B executives use them preferable. 2nd Be active in social media sites like Facebook, Linked, Twitter and others important to your audience.
SAVVY B2B MARKETING | TUESDAY, NOVEMBER 8, 2011
[Media] Savvy Toolkit - Making the Brand Infographic
Social media, Web 2.0, Content Marketing and the Demand Generation Funnel! How many of these concepts were presented in your college marketing textbooks? If you attended college a couple of decades ago like me all the buzzwords have changed. Have these ideas also gone the way of the dot matrix printer?
SAZBEAN | TUESDAY, NOVEMBER 5, 2013
[Media] The Power of Being Recommended
Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to engage their consumers.
SAZBEAN | THURSDAY, APRIL 4, 2013
[Media] Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)
'Social media accounts for 18% of all time spent online. Such continued reliance on social media has led to the expansion of advanced social capabilities—specifically, search. That number is only increasing as users turn to social networks for much more than just social interaction. News & Notes
SAZBEAN | FRIDAY, MARCH 30, 2012
[Media] If You Think “Social” Means Viral, You’ve Got It All Wrong
A few weeks ago, Forbes Chief Product Officer Lewis DVorkin and I sparred at the Rebooting Media Live event in New York. With an audience of top digital and media executives, I shared the results my company is getting from social — that social users are more than 2.5 times as valuable as users from search. What gives? News & Note
SAZBEAN | TUESDAY, FEBRUARY 28, 2012
[Media] How to Turn Social Feedback into Valuable Business Data
You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value? Why is social insight so valuable? News & Notes
WINDMILL NETWORKING | MONDAY, SEPTEMBER 9, 2013
[Media] My $50 Per Month Social Sales Tools Box
The simple answer would be, if you have a specific need that cannot be addressed by something for free, or can be … Continue Reading My $50 Per Month Social Sales Tools Box by Craig Jamieson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. With all this free stuff, why pay for anything?
B2B MARKETING INSIDER | THURSDAY, JULY 19, 2012
[Media] 4 Steps To Succeed In The Digital Age [Slides]
” Jeff writes some of the best blog articles on social media marketing, so I knew his slides would be great also. Step 3: Integrate paid, owned and earned media in an integrated way to allow for “multiple channel action.” Jeff has some great tips on social media marketing that you should really check out!). OK, I admit it.
VIEWPOINT | THURSDAY, JULY 25, 2013
[Media] Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013
Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Via Social Media Examiner. 'Online content in the sales and marketing industries is dynamic and constantly changing. Running A Successful Business Blog: Why It Pays to Post. Via OpenView Labs. Enjoy! Via Funnelholic.
VIEWPOINT | TUESDAY, OCTOBER 15, 2013
[Media] Internet Radio - Its Time Arrived Several Years Ago!
This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. The new media isn’t so new, but it is asserting itself and as a media outlet it is becoming a serious communication outlet. Spotify and TuneIn which surveyed more than 3,000 people age 12 and up about their online music consumption.
WINDMILL NETWORKING | TUESDAY, OCTOBER 21, 2014
[Media] 3 Free Tools to Create an Awesome SlideShare Presentation
She has 7 years of experience in search and social media marketing. 'Last month I was sharing some Slideshare content ideas including re-packaging screenshots, collecting quotes, curating content and re-using your presentations from events you are visiting. SlideShare
HUBSPOT | WEDNESDAY, OCTOBER 5, 2011
[Media] How to Squeeze More Lead Gen Juice From Your Social Presence
Are you juicing your social media presence for all it's worth? Sure, social media engagement can be a great way to connect and interact with fans, prospects, and customers alike. 10 Ways to Squeeze More Lead Gen Juice From Social Media. Share more landing pages in social media. Use your social media bios wisely.
SYNECORE | WEDNESDAY, AUGUST 6, 2014
[Media] 4 Simple Ways To Get Started on Your Branding Strategy
You can develop your brand image through many aspects of your business starting with your website, but expanding all areas of your digital and non-digital presence including social media platforms and print materials. Optimize for Social Media. 'Good branding is essential for every business, no matter how big or small. Be Consistent.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 20, 2010
[Media] OneSource Survey: Salespeople Accept Value of Leads from Marketing
For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.
FEARLESS COMPETITOR | TUESDAY, JULY 16, 2013
[Media] Why Writing Guest Posts Should Be Very Important to You
Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina (722 social media shares already!). We love comments and those who share on social media. 'Guest posts not only bring links, they bring an audience for your content marketing. in his recent e-book. Boy does it ever!
HUBSPOT | SUNDAY, SEPTEMBER 9, 2012
[Media] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
After Long Startup Journey, Seesmic Is Bought by Social Media Management Service Hootsuite [Confirmed], From TechCrunch. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. Social media isn't just for big brands. That’s right.
MEASURABLE MARKETING | FRIDAY, APRIL 1, 2011
[Media] Web Marketing Digest - April 1, 2011
This article from CTV discusses the top April Fool's pranks of 2011and of the 6 pranks listed 3 of them are based on social media and the web! Happy April Fool's Everyone! This week's post has a list of the best April Fool's pranks of 2011 (in honor of today!) Have a great weekend everyone
CRIMSON MARKETING | MONDAY, AUGUST 4, 2014
[Media] James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]
'We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture. The impact this has had on business goes beyond the technical challenges of maintaining influence and predicting revenue performance. James shares the two things that CMOs today need to do to effectively respond to this change.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 30, 2014
[Media] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. After crafting a social media post that follows these guidelines, research which hashtags you should use so that your post will be seen. Their biggest emphasis?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, FEBRUARY 8, 2013
[Media] The Rise of Social Selling
Basically, it starts with social media -- which is simply user-created content. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels. Social media gives you so many ways to initiate conversations, develop new relationships and connect with like-minded people.
FEARLESS COMPETITOR | FRIDAY, JUNE 24, 2011
[Media] Laugh and Learn featuring @fearlesscomp | Episode 31 : Thank an Engineer
Amber Pizano, Video Marketing Manager, Texas Instruments, shared the objectives and results on the Social Media B2B blog. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and discussed B2B lead generation on Sales Lead Management Radio. Thanks ladies. Build brand loyalty.
SAVVY B2B MARKETING | FRIDAY, OCTOBER 30, 2009
[Media] Savvy Week in Review - October 30
Sometimes, Your Customers Just Want the Box - by @lisabarone As the mom of a Kindergartner, I totally get the idea behind hsi great post from Outspoken Media: sometimes, listening to your customers can save you a whole lot of pain, agony, and money ! Did we scare you? No worries - nothing but treats here at the Savvy Week in Review.
DELICIOUS B2BMARKETING | THURSDAY, SEPTEMBER 30, 2010
[Media] Get the Most Out of Twitter Hashtags
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! POLL] View Comments Related Stories 40+ Social Media and Web Development Job Opportunities View Comments New Twitter Rolls Out to More Users, What Do You Think So Far? If you a.
CONVERSIONATION | MONDAY, DECEMBER 10, 2012
[Media] Context Marketing in Context: Beyond Inbound and Content
few reasons behind it: the changing behavior of people when preparing to buy, less trust, decreasing impact of interruption, disgust of marketing BS and monologues, media proliferation, etc. Marketing is not about social media. It isn’t combining channels such as social media and email. Social media marketing is a must.
THE FORWARD OBSERVER | TUESDAY, JULY 30, 2013
[Media] B2B Content Marketing: How To Get Your Prospects To Love You
Or in the case of media relations, an editor had to be pitched (or begged) to gain exposure. When distributing your content, keep in mind that the half-life of a social media link is about three hours (about 90 minutes for Twitter). But social media is becoming increasingly visual , and rewarding of visual content. And lonely.
WINDMILL NETWORKING | FRIDAY, JULY 25, 2014
[Media] Creating an Engaging Customer Experience In A Socially Connected Marketplace
Related Stories 8 Ways to Enable an Effective Social Shopping Experience Initiating the Social Media Path to Purchase Model Understanding Social Customer Experience Path to Purchase Behaviors. 'What is an Engaging Customer Experience? Engaging has a nice ring to it. Marketers love to use the term frequently, and why not? Is it Facebook likes?
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 15, 2014
[Media] How to Marry Digital and Human-Touch B2B Marketing
Marrying your digital outreach – websites, blogs, email campaigns, landing pages and social media – and the human touch of inside and in-person sales may be just what you need. Blogs, social and other digital media put your message in the hands of decision makers…when they ask for the information. It’s fast.
TOMORROW PEOPLE | THURSDAY, DECEMBER 1, 2011
[Media] Can Inbound Marketing Increase Marketing ROI & Market Share?
Outbound approaches relate to print, media, TV, radio & billboards, all of which require a substantial financial outlay of capital. However, inbound strategies are predicated on being searched online and engaging potential customers through excellent content, video and social media. So what can you expect from inbound marketing?
TOMORROW PEOPLE | WEDNESDAY, FEBRUARY 27, 2013
[Media] Selling is Easy! (If You Get the Right Support)
Almost everyone is doing some kind of marketing online now, whether it’s as simple as having a website, or as in-depth as using a range of social media channels to target their audience. Download our free eGuide How to generate leads from social media today 'Could you make your sales process as easy as 1, 2, 3? Outbound cold calling.
LEADER NETWORKS | WEDNESDAY, NOVEMBER 30, 2011
[Media] Social Snacking Feeds Online Community
Each time that community publishes a new piece of content or launches an especially vibrant and engaging discussion topic, it is an opportunity to share tidbits of that content or interaction across popular social media applications such as Twitter, Facebook, Google+ and many more. Consider an online community dedicated to serving a cause.
CRIMSON MARKETING | TUESDAY, DECEMBER 2, 2014
[Media] Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]
Turning it all on: Once Philips had a grip on its offering and customer data management, it began to determine lead scoring parameters, gauge buyer interest level, convert anonymous visitors to known visitors, and engage qualified leads through its website, social media and other marketing channels. Michel tells us how.
B2B MARKETING TRACTION | MONDAY, MAY 7, 2012
[Media] B2B Marketers: It’s Time to Claim Your Facebook Company Page
New Incite provides social media planning, Facebook page creation and outsource social media messaging. You may not know it, but your company page already exists on Facebook. And, it’s blank. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company.
MODERN B2B MARKETING | TUESDAY, JULY 31, 2012
[Media] B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]
by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.
MARKETING ACTION | MONDAY, OCTOBER 14, 2013
[Media] B2B Social Marketing: ALL Decision-Makers Use Social for Work
'According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. Forrester analyst Zachary Reiss-Davis points out several key factors in his blog post, “ In Business Everybody Uses Social Media for Work; the Question Is How ?”
WINDMILL NETWORKING | THURSDAY, JANUARY 23, 2014
[Media] Newsflash 2014: People Don’t want More Content!!!
Major media woke up to the power of content marketing (although not always calling it that), and more successes were reported by companies and organizations of all sizes. by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. '2013 was a banner year for content marketing.
HUBSPOT | FRIDAY, JULY 20, 2012
[Media] HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature
Blogging and Social Media. We also knew that for content to spread quickly, social media had to be built into the entire platform. So we built in: A social media scheduler with suggested times. Reports on social media reach and ROI. It’s not often that we write a post specifically about our software.
B2B IDEAS @ WORK | FRIDAY, NOVEMBER 12, 2010
[Media] LinkedIn: Building Your B2B Social Capital
As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start.
B2B MARKETING INSIDER | FRIDAY, NOVEMBER 25, 2011
[Media] How To Become A Social Business
I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. But what I realized in updating the deck, was that “how to integrate social media into your marketing mix?” How to take the media and marketing out of social media marketing and just be social?
TOMORROW PEOPLE | WEDNESDAY, NOVEMBER 2, 2011
[Media] Traditional Advertising: Game or Gamble?
Yet too many companies continue to risk their budget for the poor returns of traditional advertising such as media and print advertising. Winning new business shouldn’t be a gamble, especially in tough economic times. It’s been proven that businesses that keep in marketing in a recession are the ones that do well in the long-term.
SAZBEAN | FRIDAY, JULY 29, 2011
[Media] Creating Great Content for Today’s Social Web
Social media started this shift from information to conversation, and now with the search engines increasingly using social signals to determine what to show searchers it’s a trend that, as a publisher, you have to get on top of to write and promote great content. Welcome to an increasingly social landscape on the Web. News & Notes
SAZBEAN | WEDNESDAY, JULY 27, 2011
[Media] If your news site isn’t social, great design won’t matter
There’s been a lot of sound and fury in the media sphere recently, sparked by a blog post from web designer Andy Rutledge that tore apart the New York Times website for being ugly and cluttered. But the biggest blunder Rutledge commits is when he argues that news sites should avoid social-recommendation elements, when the opposite is true.
SAZBEAN | TUESDAY, MAY 10, 2011
[Media] Developing a Mobile Strategy
Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. View more presentations from Jeremiah Owyang. photo by Yutaka Tsutano , on Flickr). Marketing Mobile
WEBBIQUITY | TUESDAY, OCTOBER 21, 2014
[Media] 11 Remarkable Guides to Marketing, Search, and Life
For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
SAVVY B2B MARKETING | SUNDAY, SEPTEMBER 20, 2009
[Media] The "E" Word in B2B Marketing
The Internet and its new media spawn have blown open the whole discipline. Tweet your heart out; generate terabytes of new content; spread the word far and wide through social media; track it all with lead nurturing processes… none of it matters if you’re short on one thing: Empathy. This has to feel absolutely inevitable.
WINDMILL NETWORKING | FRIDAY, JUNE 4, 2010
[Media] Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!
So you can say that I have a personal relationship with Events, and when all of the “social media gurus talk about Facebook Events, Eventbrite, and Plancast, which are all also great platforms for events, I still think they misunderstand or under appreciate the potential for using the LinkedIn Events application. Image by @Photo.
LEADSLOTH | MONDAY, AUGUST 23, 2010
[Media] MarketingSherpa B2B Marketing Summit
Just some highlights: Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing. Social Media for the B2B Marketer – Alex Plant from NetApp and Natascha Thomson from SAP. That makes $995.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 28, 2012
[Media] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
mobile users access social media sites daily. What’s Your Mobile Media Strategy for 2012? We all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away. Almost 40 million U.S.
HUBSPOT | FRIDAY, JUNE 24, 2011
[Media] 5 Methods for Connecting Online and Offline Marketing
Social Media Driving Offline Traffic - Do you exhibit at tradeshows? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? At first, this idea might seem contradictory. You should.
B2B IDEAS @ WORK | THURSDAY, JUNE 14, 2012
[Media] Speaking Directly About B2B Direct Marketing With BtoB Magazine
As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[Media] 20+ Metrics for Measuring B2B SEO Performance
Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Unless specified otherwise, all metrics are assumed to be tracked on a regular (at least monthly) basis.
B2B IDEAS @ WORK | THURSDAY, SEPTEMBER 8, 2011
[Media] A B2B Marketing Fail With Positive ROI
was much more successful with my efforts to increase my engagement on Social Media. Goal: Engage daily on social media. My experiment did at least prove to me that I can keep up a busy pace of paying work while also investing time in blogging and social media to contribute to our agency’s inbound marketing efforts.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 26, 2011
[Media] 5 great resources for social marketers, and one bad one
NOW is a legitimate framework for social media success in an organization. For example, NOW begins with an emphasis on the importance of a company culture that enables social media. Stelzner, the founder of the wildly successful Social Media Examiner , should know. I figured, oh we all need more social media eBooks, right? Little
MEASURABLE MARKETING | FRIDAY, FEBRUARY 3, 2012
[Media] Email Marketing: What to Watch Out For in 2012
In recent years, email marketing has sometimes been overshadowed by mobile and social media's rising popularity, often categorized as an "old school" (aka boring!) Before delving into forecasts on the future of email marketing, it will be useful to have a look at where email "stands" amongst other digital channels. marketing channel.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 16, 2011
[Media] The Commoner’s Guide to Using Social Influence
Social media conferences (40/year). Based on your social media goals, you should have a good idea of which influencers are going to be most valuable to you. Neicole Crepeau is a partner in Coherent Interactive , which specializes in web, mobile, and social media design and implementation for small and mid-size businesses.
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Media] 48 Phenomenal SEO Guides, Tips & Tactics
SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. SEO is social media. Bob Leonard transcribes his interview with video SEO expert Daniel Loeschen of LT Creative Media on how to search-optimize video content. But change is.” by Forbes.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MARCH 26, 2014
[Media] Why Modern Marketers Fail at Big Data
The media received his stance with outrage and criticism. They also track volume and content of social media conversation. million (a 30% discount from the game time going rate, and also the rate Esurance saves customers on insurance) they saved in media spend to a lucky viewer who tweeted #esurancesave30. businesses each day.
SOCIAL MEDIA B2B | FRIDAY, MAY 20, 2011
[Media] Several B2B Perspectives on LinkedIn’s IPO
With this week’s IPO of LinkedIn, which happens to be social network site that seems to be most synonymous with B2B social media, we could not ignore it. We round out this week’s posts with a couple perspectives on why social media matters to business and how it fits into your life. from Social Media Today.
MARKETING INTERACTIONS | SUNDAY, JANUARY 30, 2011
[Media] When a Blog is More than Just a Blog
This could be one of the reasons that the ROI on social media is lagging for many. help many of my clients incorporte social media into their eMarketing initiatives. Ways to get more value from your blog posts: Use social media to share your blog posts. Loosening up the writing style to become more conversational. The payoff?
BIZNOLOGY | TUESDAY, JANUARY 7, 2014
[Media] Fulfill your resolution to blog in 11 steps
You need to jump in, feet-first, into social media, including your own personal Facebook, Twitter, or Google+ profile. You’ll need to keep track of social media mentions about your blog posts, you’ll need to monitor comments and respond in a timely manner. Blogger outreach is more PR than social media (socialmedia.biz).
SAZBEAN | SATURDAY, MARCH 15, 2014
[Media] Internet Marketing Strategy Articles for the Week of March 10, 2014
SAZBEAN | THURSDAY, MARCH 13, 2014
[Media] Five Ways Mobile Apps Can Be Used To Market Your Business
Keep all of your social media tools in a single place. Other applications can combine all of your social media networks into one, allowing you to manage contacts easily and keep track of them in real time. Use social media to let fans and customers know of special events. That’s right; their cell phone.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 16, 2012
[Media] Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?
Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Here’s a piece from 2009.)
BLUE FOCUS MARKETING | THURSDAY, OCTOBER 31, 2013
[Media] [INFOGRAPHIC] The 7 Traits of the @SocialEmployee (McGraw-Hill) #socbiz
As we explain in our Amazon best-selling book , The Social Employee : How Great Companies Make Social Media Work (McGraw-Hill) , there can be no mistaking that brands’ relationships to both their customers and employees are changing. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
THE CRAP REPORT | FRIDAY, JULY 2, 2010
[Media] Follow Friday Blog Post, Take Two
MackCollier – Mack Collier is a social media consultant, trainer, and speaker. Justin has a blog, Justin Levy , which explores social media and its impact in the business world. If so, you can check out two posts below to see who I suggested you follow two months ago. still think the Follow Friday blog post is a good idea.
HUBSPOT | TUESDAY, MAY 31, 2011
[Media] New Data Proves 'Please ReTweet' Generates 4x More ReTweets [Data]
For more new data like this and to learn about the Science of Social Media, register now for The Science of Social Media 2011 webinar. Free Webinar: The Science of Social Media 2011. I've listed the plus-or-minus ranges below to a 90% confidence interval so you can see just how significant this data is. retweets. retweets.
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 15, 2011
[Media] InsideView Brings Sales Intelligence to International Sales Teams
InsideView is seeing huge demand from companies selling to UK and Ireland-based businesses, where over 45% of the population is active on social media including Facebook and LinkedIn, making it the second largest market in the world for new solutions that can drive ROI from social media.
WINDMILL NETWORKING | THURSDAY, MARCH 19, 2015
[Media] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 'What sets pro Facebook marketers apart from the rest? Many things. But mostly it’s their holistic vision and appetite for information. Facebook
B2B MARKETING ZONE POSTS | TUESDAY, AUGUST 3, 2010
[Media] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks. Social media “marketers&# who have never practiced marketing. Social Media Strategy?
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 8, 2010
[Media] 5 Ways to Use Content Marketing to Attract New Business
Jump start your blog traffic – repurpose content through other social media channels like Twitter, LinkedIn and Facebook using third-party tools to make the process easy and efficient to manage. How Do You Measure Social Media Success? Relevant and valuable content will attract a clearly defined and understood target audience.
FEARLESS COMPETITOR | SATURDAY, JUNE 1, 2013
[Media] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
We love comments and those who share on social media. '“Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.” ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing.
INSIGHTIQ BLOG | THURSDAY, MARCH 31, 2011
[Media] Addressable TV advertising starting to go mainstream
For more than a decade now, direct and interactive media have offered much more sophisticated targeting capabilities to marketers, albeit without the broad reach of television audiences which, however, have become increasingly fragmented. Earlier this month, The Wall Street Journal featured an article on addressable TV advertising.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 17, 2014
[Media] Marketing 101: How to get started in lead generation
There are many ways to learn this – surveys, social media monitoring, interviews with current customers, A/B testing, conversations with Sales, Services and Customer Support …. Value Proposition: How to use social media to help discover why customers buy from you. B2B Social Media: 4 steps to get your listening dashboard started.
CHRIS KOCH | FRIDAY, NOVEMBER 5, 2010
[Media] Is the era of PR over?
As the media melts away, companies can’t link to or highlight objective sources on the website. Most had no media training, and many spoke to me without PR people on the line. Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. As in dead. Don’t do it anymore.
E-LIGN | MONDAY, AUGUST 5, 2013
[Media] Is Your Business Prepared for Mobile Millennials (Gen Y)?
Media is Being Consumed Everywhere All Day. Are you communicating on all channels including: social media, forums, industry websites, online media, and text messaging? 'The way consumers interact with brands is drastically changing and younger generations have very different expectations for the future. Mobile Marketing
CRIMSON MARKETING | THURSDAY, JUNE 26, 2014
[Media] Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]
She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs. 'One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Demand Generation Podcasts
B2BBLOGGERS | MONDAY, MAY 24, 2010
[Media] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
Some systems have additional features that allow you to leverage social media as a demand generation tool by providing trackable links that add to the prospect data and can affect the lead score–giving a more clear representation of the prospect’s interests and engagement with your brand. How can we help you Make Good Media?
E-STORM | MONDAY, JANUARY 13, 2014
[Media] The Ultimate Mobile Marketing Checklist For Brands
Mobile accounts for 12% of media consumption, which is triple what it was a few years ago (source). 'The Ultimate Mobile Marketing Checklist For Brands How to build a mobile marketing strategy for your brand. Do you have a smartphone? 56% of American adults own smartphones. The future is mobile. The reality is that the […].
CK'S B2B BLOG | WEDNESDAY, MARCH 7, 2012
[Media] B2B Mobile Article: Featured In Article On iPad HD In Content Marketing Institute
“It’s the experiences we create, given the anytime – anywhere media.”. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Big thanks to Content Marketing Institute and Michael Bay for including me in the article on the iPad HD release. “Marketing principles are as strong as ever.
HUBSPOT | WEDNESDAY, MAY 29, 2013
[Media] New Facebook Verification Badges Highlight Dire Need for Disruption
While we don''t have to begrudge these social networks for slowly morphing into clones of each other, we do need to pay attention to how we react to this overarching shift in design and user experience on social media. The Time for Social Media Disruption Is Now. The time is now to disrupt how marketers "do" social media. Howi