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  • MARKETING EDGE  |  FRIDAY, SEPTEMBER 29, 2006
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 26, 2014
    [Media] LinkedIn Changes for Your Company Page
    Do you need help managing your social media profile? LinkedIn social mediaI received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Running out of time to post updates?
  • PWB MARKETING BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Media] Gain More Twitter Followers
    At PWB, we can help with social media strategy and execution. social mediaWant more Twitter followers? Use these tried-and-true methods to gain more followers today. First, there are written and unwritten rules for using Twitter. One of the unwritten rules is to follow people who follow you. People follow people who like them.
  • SAZBEAN  |  THURSDAY, JULY 8, 2010
    [Media] 18 Things Online Measurement Can Tell You
    Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you: Who (what websites) is linking to your blog posts or website. photo by Bludgeoner86 ).
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 17, 2010
    [Media] Friends, Avatars, Countrymen, lend me your ears
    As you know we’ve been doing a lot of experimentation with the best way to apply social media in the B2B marketing realm , and David’s post hit on one of the biggest challenges we’re all facing – what to do about Facebook as B2B marketers. Tags: Facebook Social media Discovery B2B Marketing Very well put, and I agree with him.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 24, 2009
    [Media] Marketing Automation and B2B Marketing Predictions for 2010
    We likely won’t see mainstream shifts in this ownership until 2011 or beyond. 7) Follow me, Friend me, or List me: in 2010 we’ll see a dramatic shift in the definitions of influence in social media as we move from raw counts (like Followers or Friends) which are almost entirely ignorable, and to a model that comes one step closer to true influence.
  • LEADSLOTH  |  TUESDAY, OCTOBER 20, 2009
    [Media] Is Content Marketing the New PR?
    You start defining the personas that you target, and you find out how to reach them through Social Media. Tags: Social Media content marketing public relations seamless integration came up with two low-fi sketches. I’m interested to hear your opinion on these visualizations. The OLD Situation. The NEW Situation. Black and White.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 15, 2009
    [Media] The 1-9-90 rule won't work for Internal Collaboration
    think as Social Media marketers we have to get better at training. Tags: social media Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You are a hero. But where is the productivity?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 28, 2008
    [Media] TV is Dead – but that’s good news for the Marketer!
    IP Technology is poised to converge the TV and Web experience. Some cornerstone elements of this convergence are: - VOD allows users to take control of their own experience because with DVR you must know what you want to watch before it airs! And just another thought - Can you envision a crossover of web programs to TV?
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Media] Selling is Easy! (If You Get the Right Support)
    Almost everyone is doing some kind of marketing online now, whether it’s as simple as having a website, or as in-depth as using a range of social media channels to target their audience. Download our free eGuide How to generate leads from social media today Could you make your sales process as easy as 1, 2, 3? Outbound cold calling.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Media] Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics
    Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it. There’s another element in play besides time, however, contends Stacey—location. Marketing Technology Podcasts
  • MI6 MARKETING AGENCY  |  SUNDAY, NOVEMBER 15, 2015
    [Media] Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation
    This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Also, marketers lean on their peer networks and mainstream media to learn about new marketing technologies and NOT search.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Media] Inbound Marketing: Are You Attracting Quality Leads?
    The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. Once a buyer lands on your site or engages with you on social media, you have an opportunity to fulfill their need. Focus your content.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 12, 2016
    [Media] 10 Awesome Small Business Content Marketing Examples
    Pro tip: Before I start this week’s post I’d like to tell you about an awesome new content curation/social media tool that saves me tons of time called Quuu. first heard about the company when I interviewed their founder for my weekly Forbes column on starting a company by on solving problems. Check out Quuu.co (it’s free).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Media] Proof Event Marketing Isn’t Going Anywhere
    The Association of Business Information & Media Companies, which tracks B2B media spending, provided the chart below in it’s latest report. In other words, events continue to represent the lionshare of spending among B2B media, beating out print, data selling and digital handily. Of nearly $12.5 billion, more than $5.7
  • SAZBEAN  |  THURSDAY, SEPTEMBER 30, 2010
    [Media] Why Regularly Updated Content is so Important
    You need a social media strategy which places where you connect with people and distribute your content. social media strategy helps people find your content (no one really browses websites or blogs anymore), have conversations about it and share it. The same is true for social media. Having a blog isn’t enough, though.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Media] The Top 8 Priorities for Any One-Man Marketing Team
    If you put together buyer personas now, and then create every piece of content with a persona in mind, your content will work harder for you -- in fact, you may find persona-driven content results in your audience marketing your content for you! 3) Focus on the right social media platforms. Especially for a small business.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Media] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    NuSpark Marketing’s focus, then, is the strategic deployment of content marketing via a targeted lead generation process that includes such tactics as paid search, SEO, social media, and paid media. Content drives leads into the funnel; content nurtures leads into sales opportunities. Why the alignment?  pmosenson@nusparkmarketing.com.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Media] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. And whether they’re making calls or chatting on social media, it’s all about two-way interactions. People like—no, LOVE—mobile. And this is only the beginning.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 7, 2012
    [Media] A New Definition for Inbound Marketing
    Social media? Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Delight those that find you. This definition means changes!
  • WINDMILL NETWORKING  |  THURSDAY, JULY 8, 2010
    [Media] I’m Unemployed…What Should I Blog About?
    Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light&# and get excited about blogging. They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Media] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). What’s the best day of the week to send emails?
  • MARKETING EDGE  |  MONDAY, AUGUST 13, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2009
    [Media] Looking into the future of B2B online marketing
    Part 1: Four breakthrough Twitter insights Part 2: Essential B2B social media start-up strategies Part 3: Developing a social media strategy when the rules aren't clear Part 4: Social media time shock strategies Ben, with your previous leadership experience with eBay and Iron Planet, you've been a true pioneer in online marketing.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Media] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    However, a blog template that’s maximized for social media sharing and integration is equally important. Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO. Wouldn’t it be great to gain 700% more social media reactions, without changing a thing about your content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Media] Five marketing and business lessons from Japan
    No, the world is not all Facebook-crazy. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. I just finished up a speaking tour of Tokyo in support of the Japanese translation of my book Return On Influence. This
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 22, 2011
    [Media] The ABCs of selling. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy   Maxwell  is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. growtoons
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 14, 2012
    [Media] The lesser known adman who could teach us all a thing or two: Howard Luck Gossage
    Billed as ‘1960s America’s most innovative, influential and irreverent advertising genius’, Gossage was arguably the inventor of interactive marketing and the concept of social media as we know it. “If something’s worth doing, it’s worth overdoing.”. Advertising B2B B2B marketing Social media Howard Luck Gossage; Advertising; B2B; Marketing
  • HUBSPOT  |  FRIDAY, OCTOBER 5, 2012
    [Media] Big Bird Shows Marketers the RIGHT Way to Newsjack the Presidential Debates
    More specifically, riding the giant tidal waves that ensued on social media when Mitt Romney said that, while he loves Big Bird, he still wants to cut government funding for PBS. Newsjacking , if you're not familiar with the phenomenon, is the concept of riding the popularity wave of a news item for some kind of business gain. Until now.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Media] Don’t chase the buzz: why clickbait titles hurt your business.
    Social media pitfalls. For younger readers/users, social media is a precious resource, and anything that endangers their image online or their access to these tools is poison. Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 11, 2013
    [Media] One thousand posts. No navel gazing.
    clung to John as an example of how I needed to operate on the social web — in a caring, classy, and responsive way.  He was the first social media celebrity to begin tweeting my blog posts and I am forever grateful for that. I had the chance to meet John in London in 2012, which was quite a thrill. This is my 1,000th post on {grow}.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 6, 2011
    [Media] How One Business Used Google Plus to Fight Their Competition
    Conversations happen all the time and everywhere in social media. Businesses invest dollars in social media monitoring software to see when their brand names or companies are mentioned for a wide range of objectives including, reputation management, customer support, and even finding business development opportunities. Thx all. Googl
  • MARKETING EDGE  |  MONDAY, MARCH 12, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • MARKETING EDGE  |  THURSDAY, DECEMBER 6, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • HUBSPOT  |  SATURDAY, APRIL 27, 2013
    [Media] How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]
    How to Market Your Product on Social Media. For instance, I wasn''t really digging the phrase "how to use social media" because it''s just so generic. There are a ton of ideas out there on how to come up with content inspiration when you''re stuck. All you have to do is answer the questions your audience is asking.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Media] Why Your Brand’s Content Strategy Should Cover the News
    Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. But the rise of social media and mobile devices have shifted this somewhat. The Social Media News Engine.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 29, 2015
    [Media] 5 Tips for Marketing Podcasts with Social and SEO
    In my last post, I talked about how to share your podcast on social media. This is a critical step in getting your podcast out to the world, as well as another great item you know you can add to your social media scheduled posts if you have a weekly podcast. In this post, I’m […]. Author information. Jonah Geil-Neufeld.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Media] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Once you’ve captured their email addresses or added them to your social media following, you can nurture the relationship with them until they are ready to buy. Buttons to Your Social Media Pages. If your firm is active on social media, which is essential to promoting your thought leadership, you want to grow your following.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 8, 2010
    [Media] Research shows young procurement professionals embracing social web
    Important implication of this –  the upcoming generation of professionals is relying heavily on new media as an information gathering tool. Tags: B2B and social media Marketing best practices Traditional media and advertising customer acquisition research Planning on using the social web to market to B2B decision-makers? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 8, 2010
    [Media] Research show young procurement professionals embracing social web
    Important implication of this –  the upcoming generation of professionals is relying heavily on new media as an information gathering tool. Tags: B2B and social media Marketing best practices Traditional media and advertising customer acquisition research Planning on using the social web to market to B2B decision-makers? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Media] Snapchat engagement and other myths
    attended a panel discussion featuring Snapchat stars at Social Media Marketing World and here was an off-hand comment from that panel that should have sent a chill through the room: “My followers on Snapchat have been increasing a lot, but my engagement hasn’t.” But is that true? Engagement happens in the quietest places.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 29, 2013
    [Media] KoMarketing Heads to ad:tech San Francisco April 9 – 11th
    KoMarketing will be taking the stage at ad:tech San Francisco , April 10th to discuss social media marketing. The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more. Date/Time : Wednesday April 10th, 2:15pm. Room : 3022/3024.
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Media] Why B2B Online Marketing Doesn't Work
    They invest a great deal in search engine optimisation, content marketing and social media marketing and yet they don't get a reasonable return on their investment. In B2B marketing, the principal goal of online marketing is to use links and social media signals to drive traffic to your main website. Building a relevant audience.
  • READYPULSE  |  THURSDAY, OCTOBER 16, 2014
    [Media] The Stages of a Brand Ambassador Program: A Lifecycle
    Blog Brand Advocacy Facebook Marketing Featured Instagram Social Influencers Social Media Marketing Twitter word of mouth marketing brand ambassador brand ambassador program brand ambassadors influencer marketing lifecycle Social Media social media marketingand amount of content generated.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Media] Using Facebook For Email Marketing
    In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. It’s imperative that one uses online marketing for their business. And specifically, email marketing is one of the more successful ways of marketing via online. Email Marketin
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [Media] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. More, RhythemOne found that the average earned media value from US influencer programs was 1.4x NOT EVEN DIET COKE!
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [Media] New Facebook Groups functionality
    Tags: Social media Facebook social crm social media social media monitoring
  • WINDMILL NETWORKING  |  THURSDAY, MAY 29, 2014
    [Media] How to Use Location Targeting in reddit Advertising
    Related Stories Brand Management and Social Media Monitoring Hacks for reddit How to Find Relevant Subreddits for Your Business The 5 Top Social Media Networks in China. Just a few weeks ago, reddit introduced a new feature into their self-service advertising platform: location targeting. Reddit
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Media] Content Marketing Masterclass: Content chaos & social sea change
    Opentopic blog >> opentopic.com What next for content marketing and social media? Even the role of social media, for so long the avenue for. As content marketing’s effectiveness has been proven out, the sheer volume of content being created is growing at breakneck speeds. Marketing ROI Cmo marketing roi
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Media] 4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)
    Media-watchers have bemoaned the end of print and paper for more than a decade. While the internet hasn’t completely put an end to the old ways, paper-based media and marketing is facing a host of modern issues. The sheer number of apps and platforms out there can be daunting for even the savviest of social media users.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 15, 2015
    [Media] Social Selling is a Hot Topic, But Even Savvy Reps Have Questions
    We chose this topic, “Sales Meets Social Media: How to Implement a Social Selling Strategy,” not because social selling is one of today’s hottest sales techniques (and it is: we had […]. On October 8th, we hosted a webinar with Barbara Giamanco, a social selling expert and a pioneering thought leader and consultant on social selling.
  • VOLACCI  |  MONDAY, DECEMBER 16, 2013
    [Media] Book Review: Social PR Secrets by Lisa Buyer
    With that in mind it''s advantageous to optimize your news stories with keywords, tags, and links so the media can find you when researching on search and social.  . Getting Social with the Media. Identify the social networks for your target media: where are they hanging out and what are they talking about or interested in?
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Media] Get the Most Out of Twitter Hashtags
    Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! POLL] View Comments Related Stories 40+ Social Media and Web Development Job Opportunities View Comments New Twitter Rolls Out to More Users, What Do You Think So Far? If you a.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 10, 2010
    [Media] Creating Different Social Networking Personas by John Leavy
    Let’s look at how the dialogue might take place in these different social media/social networking communities. The bottom line is that you need to be strategic in your use of social media. Technorati Tags: Pull Marketing , Social Media , Social Media Marketing. The Office of the President itself deserves respect. Twitter.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Media] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? The social gurus will throw around the number 40 characters," says Chelsea Hunersen , HubSpot's social media and community growth manager. Image Credit: Medium.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 29, 2011
    [Media] Savvy Wrap Up: July 29
    Value Proposition: How to Use Social Media to Help Discover Why Customers Buy From You via @MktgExperiments. Social Media Feedback as Customer Prophecy by @markwschaefer. If you find yourself lolling about in the dog days of summer, perhaps you need a little pick-me-up. Read on for some posts sure to recharge your batteries!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Media] Is there a “content pattern” that builds a brand?
    For my audience, this might be how-to articles like “ 25 ideas for your social media network strategy.” Social Media Explained  – Released in March, this has already emerged as the best-selling social media book of 2014. Case Study: Denny’s flips its audience with a sassy social media strategy.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Media] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    good example of how this benefited me is when my friend Basil Puglisi organized Social Media Camp NYC. Craig Yaris,  Esquire Tech  - Social Media/Email expert (7/5/2012). Basil Puglisi,  DigitalEthos,org  - Social Media/Author/Speaker (7/19/2012). Melonie Dodaro , Top Dog Social Media (9/27/2012). Can you please help me
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Media] Agile Marketing in B2B
    Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Internal reviews and multiple approvals have to be adhered to, and design and layout of messages, and distribution via Web, e-mail and social media, consume big chunks time. The quick or the dead. Consider the U.K.’s
  • GREAT B2B MARKETING  |  FRIDAY, MAY 14, 2010
    [Media] Getting Noticed – in a Good Way – by John Leavy
     . Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Here are some quick ways to begin to establish credibility in the social media stratosphere. Everyone following you in the social media communities may not be friendly. are worthless.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Media] Savvy Week in Review - February 3
    Sharing Your Way to B2B Social Media Lead Generation by @ jeffreylcohen via @ MarketingProfs. Here's how you can boost the value of your blog and social media engagement. February is upon us, and the days are getting longer. The Essential Guide to Meta Descriptions that Will Get You Found Online by @ bradshorr via @ Junta42.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Media] Savvy Week in Review: December 9
    Although this article is specifically targeted to Facebook it could apply to any social media open comment situation. Social Media Tip: Using the New YouTube Layout by Meredith Darling @merdar via Social Media Delivered. Our favorite picks from the week are below -- and let us know what elese you would add in the comments.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Media] Ten Use Cases for Content Curation in Marketing
    Assess web and media mentions of and actions by competitors. Assess web and media mentions of their own company and brand. Manage social media participation.  Capture and repurpose social media mentions.  But as I look at the vendor landscape it is apples and oranges.  Vendors are solving several different problems. 
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Media] 5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
    That''s an insanely low percentage of CEOs taking advantage of an awesome opportunity -- especially when you know that 90% of these same CEOs believe social media is most important in enhancing company reputation and brand awareness. At the same time, we can also sympathize a bit with these CEOs.
  • MI6 MARKETING AGENCY  |  MONDAY, APRIL 4, 2016
    [Media] Head Scratcher and Belly Buster Post: Week of April 4, 2016
    Would You Buy From Trump? I was talking with a cameraman from a major Canadian broadcaster and he told me that Donald Trump has generated hundreds of millions in free media in February. In February he received over $400M in free media [ source ]. About These Posts. Do IoT Product Makers Really Care About the Safety of Our Homes?
  • MARKETRI  |  THURSDAY, MARCH 21, 2013
    [Media] Ads Are for Losers! How B2B Professional Services Firms Can Earn an Audience by Being Interesting
    Consider the following: Pitching an interesting topic or angle to the media: Generally, consumers are savvy enough to know when they’re reading an advertisemen - the intent to sell a product or service is clear. ” Social media itself is not really even a tactic without context. This can water down your message.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 22, 2010
    [Media] 6 Great Reasons to Become a Business Exchange User
    Yes, social media can be overwhelming, and this is why you need to create social media boundaries. LinkedIn, as you already know, is the site for every professional to find and be found.  I always mention that the trend of social media is about the growing convergence of where we go for communication and information. Thanks!
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 2, 2016
    [Media] Are you making six of the most common digital marketing mistakes?
    From online campaigns to social media and e Commerce, digital marketing has become an integral element in the way consumers. Assuming you have answered positively to the long-standing debate as to whether digital marketing is the new norm, you finally accept that online marketing is overpowering offline brand building. Brands & Marketer
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    [Media] 16 Remarkable Web Analytics Guides, Tips and Techniques
    Capturing The Value Of Social Media Using Google Analytics by Google Analytics Blog. Expanding on the post above, Lars Lofgren steps through each of the six social reports provided by GA, explains how traffic gets tagged as social media, and shows how to use GA’s Social Source Graphs. How can you take action on analytics reports?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 12, 2011
    [Media] 4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company
    Successful social media marketing is about knowing where your customers are and establishing a presence there.  It is clear that professionals from all demographics are spending a great deal of time with social media, and that Facebook is the main networking site where we spend (or rather, waste) our time.  is simple.  LinkedIn
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Media] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    But the big search engines will be getting some additional competition in 2016, courtesy of social media. That’s good news if your small business has been making good use of social media marketing already, and bad news if you haven’t. Social media has become the word of mouth by which small businesses can live or die.
  • THE NEW STRATEGIST  |  THURSDAY, NOVEMBER 27, 2014
    [Media] New podcast - Marketing Doubleshot - Ep.1!
    In this inaugural episode, Josh and I tackle the following topics: Social Media – The ‘not-so-level’ playing field? Higher Education & Social Media Training. marketing doubleshot marketing social media digital marketing marketing strategy social media marketing We certainly hope you enjoy!
  • BIZNOLOGY  |  TUESDAY, MARCH 1, 2011
    [Media] Money alone can't buy digital marketing success
    I've been talking to some small business owners recently who are all complaining that they are getting squeezed out of social media, search marketing, and other forms of Internet marketing by the big guys--big companies with big budgets. Image by dolphinsdock via Flickr. This would seem, on the surface, to be a simple question. who's right?
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Media] How to Be Creative in B2B PR
    Use these approaches and tactics to increase the impact of your B2B trade media and social PR efforts. Use a media planning tool like Forward Planner to identify events and stories that might be relevant to your client. And remember, social media isn’t just for consumer PR professionals. Guest post by Heather Baker.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Media] What Were The Most Effective B2B Marketing Tactics of 2015?
    Wisestamp is a customized signature for e-mail and social media marketing. SOCIAL MEDIA MARKETING. Today, cold media pitches (similar to annoying ads) are despised, many even publicly humiliated on social channels like Twitter. Here is what they had to say about their most effective B2B marketing tactics over the past year.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] 3 Online Marketing Trends To Take Advantage Of
    With the increase in action on all social media platforms a huge bonus becomes apparent to online marketing specialists, data. Combined Campaigns - Allowing your consumers to interact with your campaigning efforts on multiple media facets is an exceedingly growing trend in online marketing. Active digital-fraud fighter.
  • VERTICAL RESPONSE  |  SATURDAY, JANUARY 18, 2014
    [Media] What’s New Weekly – Q&A App Jelly and Nest Acquisition
    Social Media Tools/Services Videos acquisition app Chipper Nicodemus Context Derek Overbey google Jelly Jelly App Nest q&a Twitter verticalresponse What''s New Weekly youtube In this episode of “What’s New Weekly” we share the new Q&A app from one of the co-founders of Twitter called Jelly. We also share our take on the recent $3.2
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Media] Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Are B2B Marketers Shooting For The Wrong Target? How can we help you Make Good Media? Neither? Would that be a better target?
  • MARKETING EDGE  |  MONDAY, OCTOBER 17, 2005
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. media.
  • ACQUIRING MINDS  |  THURSDAY, FEBRUARY 19, 2009
    [Media] Lead Generation Takes Precedence in the Downturn
    In response to a substantial drop in technology spending, B2B marketers will cut budgets and re-jig their media mix. Sybase's media mix will favor online media such as SEM, social media and virtual events. print advertising, face-to-face events) to online media (e.g.
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 29, 2008
    [Media] The social mind of a corporate marketer
    Wouldn’t you love to be a fly on the wall of a corporate meeting on social media? Many of the readers of this blog and listeners of the Marketing Edge podcast have been in those sessions where ideas are evaluated about whether to have a company blog, launch a podcast series or include bloggers in the media relations strategy.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 26, 2012
    [Media] Savvy Toolkit - CMI's 100 Content Marketing Examples
    Social Media. Successful marketing content comes in dozens of forms. As content developers we tend to call on the ones we are most familiar or comfortable with. My friend always says "when all you have in your toolbox is a hammer everything looks like a nail. So get ready to have your paradym shifted. Your prism bent! Magazines. Events.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Media] 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
    For example, you might take advantage of an upcoming holiday and run a campaign around it, test out new a marketing email template, offer a new type of loyalty program, or make it your goal to up your social media presence. Ideas to improve your social media and email marketing automation. What's inside?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 10, 2012
    [Media] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
    Social media presence on Facebook, Twitter and LinkedIn. Your online presence can be your business website, blog, marketing articles, videos, social media accounts, and/or updates throughout the online world. An effective lead nurturing program will move cold or poorly-rated leads through your funnel. Build loyalty. Be action-oriented.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Media] Experimentation Is The New Best Practice
    The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. How can we help you Make Good Media? Source: Wikipedia. What do you think?
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Media] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Ever feel like your business is too "niche" to benefit from blogging?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 17, 2014
    [Media] Creating the beautiful blog with Stanford Smith
    recently had a chance to catch up with Stanford Smith , one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. hope you enjoy this interview and be sure to connect with Stanford on his blog and other social media platforms. How we engage with our audiences beyond comments.
  • MARKETING EDGE  |  TUESDAY, FEBRUARY 6, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 14, 2009
    [Media] LA Fire Department has lessons for B2B marketers
    I was in a conference session the other day and a case study on the Los Angeles Fire Department’s use of social media. The first parallel is that at first glance, it’s not obvious what either should be doing in the social media realm. Tags: Social media LAFD Buying Process Education think there are many. With over 80 Web 2.0
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Media] 5 Ways To Battle Increasing Pressure on Marketing
    Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . “Customers want to interact with stories and modify them on social media.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 18, 2012
    [Media] B2B gets Pinteresting
    Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. To add to this Pinterest functions as a social media channel, allowing users to follow other users that interest them. The new contender. How does it work?
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 6, 2011
    [Media] This is the week that was: The age of the digital bin man
    Infographic of the week: You could create your very own infographic around the number of social media infographics being passed around from network to network. New trend of the week: We love a social media fad over here at Earnest. Another week brings a new plethora of interesting stories to mull over and digest. Wrong.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Media] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Other forms of online media placements can also attract audiences to download content.   Social Media.  Via your landing page.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Media] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Other forms of online media placements can also attract audiences to download content.   Social Media.  Via your landing page.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 9, 2013
    [Media] My $50 Per Month Social Sales Tools Box
    The simple answer would be, if you have a specific need that cannot be addressed by something for free, or can be … Continue Reading My $50 Per Month Social Sales Tools Box by Craig Jamieson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. With all this free stuff, why pay for anything?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 24, 2014
    [Media] 18 Marketing Challenges Cited by Leaders at the CMO Club Summit
    Managing realities of media fragmentation with a shrinking budget. by Amanda Batista | Tweet this The CMO has got more than 99 problems, and content is likely one of them. The CMO Club Summit kicked off this morning in New York City, where more than 200 marketing leaders are congregating at The Conrad Hotel. Creating content for lead gen.
  • CONVERSIONATION  |  TUESDAY, APRIL 24, 2012
    [Media] Gartner: the Growing Role of the Social Customer Experience
    They also understand that a new strategy is needed to embrace social and media trends.” Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that. We are shifting to a more customer-centric marketing view. The result of doing so is ROI. Guess why? Indeed, social.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 3, 2012
    [Media] 10 Common Facebook Questions Answered!
    Social Media answers Facebook Facebook Page Friend Request groups Hide messages News Feed Privacy Settings questions One of the great things about working at VerticalResponse is that we help solve problems, and not just with our own products or services. How do I see post from all my friends? Question #2: How do I change my privacy settings?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 15, 2009
    [Media] Is blogging a man’s job?
    early in my career who lived the mantra “nurture other women, don’t compete with them.&#   And, when I think about it, this complements nicely the social media mantra “promote others, not yourself.&#. think the male social media mantra might be “help others, promote yourself.&#. Does that seem silly?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study). By Rob Petersen, {grow} Community Member. It is now #2 behind TV. It is now #2 behind TV.
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