GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 19, 2014
[Media] Almost any brand can be Pinteresting. Here’s how!
She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media. Related Stories Social Media Explained. She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media. Why use Pinterest?
KOMARKETING ASSOCIATES | THURSDAY, JUNE 18, 2015
[Media] How To Get Publishers to Open Your Link Building Requests
Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. What do you think?
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Media] How to Build a Newsroom Inside Your Company
Call it what you will: brand journalism, corporate journalism, corporate media. Finally, there are a set of "best practices" that apply in mainstream media and make sense for corporate news operations, as well. There are lots of ways to go about creating media inside a corporation. So does Nissan, the Japanese automaker.
BIZNOLOGY | TUESDAY, SEPTEMBER 17, 2013
[Media] Looking in Google’s funhouse mirror
kept on calling what I did “new media” and never kept current as it became “social media marketing” and then became “digital PR” (and who knows what it is right now… has it become “content marketing”? The mirror can be brutal but we’re all able to see what we want to see.
HUBSPOT | TUESDAY, SEPTEMBER 4, 2012
[Media] 18 Ways to Guarantee Nobody Misses Your Next Webinar
For our recent webinar with Salesforce , for example, we decided that we wanted to select social media as the overarching theme (who doesn't love to talk about social media?) but focus on how to use social media and inbound marketing in unison. 2) Establish a good track record. 12) Market your webinar using social media.
BLUE FOCUS MARKETING | WEDNESDAY, MARCH 4, 2015
[Media] IBM Webinar: Leaders Will Bubble Up Through Social Learning #SocBiz #HR #NewWayToWork
based employees) do the talking: 83 percent of those surveyed said CEOs active in social media are better at building relationships with customers, employees and investors. Please check out @SocialEmployee media buzz! Join us on Tuesday, March 24, at 11 a.m. Register Now: IBM Webcast: Changing the Learning Culture. . and U.K.-based
HUBSPOT | SUNDAY, JULY 13, 2014
[Media] What People Read This Week (in Between Watching World Cup Games)
Among them you''ll find everything from visual content tools, to interview questions and corporate business babble, to social media obsessions and World Cup tweets. The History of Our Social Media Obsession [Infographic]. The most socially shared blog posts from this week span a wide variety of topics. Tweet. No Photoshop? Tweet.
THE POINT | TUESDAY, SEPTEMBER 9, 2014
[Media] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person. Deliver that pitch a minimum number of times, the theory says, and buyers will be powerless to resist.
DIGITAL B2B MARKETING | THURSDAY, APRIL 7, 2011
[Media] Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing
Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , Rants , Measurement Tagged with advertising , Marketing , branding , clicks Like Be the first to like this post. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.
HUBSPOT | FRIDAY, JULY 6, 2012
[Media] Memejacking: The Complete Guide to Creating Memes for Marketing
Rather than creating something from scratch and crossing your fingers that it ' goes viral ,' you're leveraging an idea that is already successful. 2) They Make Great Social Media Fodder. Because memes are so share-worthy, they're fantastic for generating traffic and visibility to your social media accounts. Success Kid. Old Spice Man.
THE EFFECTIVE MARKETER | MONDAY, MAY 9, 2011
[Media] The Rise of the Content Marketer « The Effective Marketer
Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. And scary?
DIGITAL B2B MARKETING | TUESDAY, NOVEMBER 6, 2012
[Media] B2B Marketing Has a Perception Problem
Even traditional “branding” venues are filled with lead generation offers and publishers are bundling traditional media programs with lead generation. Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do. This is about the perception each individual has about you.
B2B MARKETING INSIDER | TUESDAY, JANUARY 24, 2012
[Media] The Battle For Customer Attention
And agencies are at risk of being left out of the party as new models emerge combining paid, earned and owned media. concluded the talk by urging marketers, agencies and publishers to understand that there is a whole new, real-time, hyper-connected world in media and marketing. To make it all about their customers. Content Marketing
B2B MARKETING TRACTION | FRIDAY, APRIL 19, 2013
[Media] So Your Ad Agency Got an Award. Now What?
We provide strategic marketing analysis and planning and implementation services, including traditional marketing, websites and social media. Effective marketing is not about winning design awards. Effective marketing is about getting results. Don’t get me wrong, I think that awards are great. Kudos to the award winners. Collaborate with few.
HUBSPOT | MONDAY, JULY 22, 2013
[Media] Nate Silver and the Rise of the Free Agent Journalist
Silver’s three-year contract with the Times expires next month, in August, but media companies have been wooing him since last year, as Politico reported in a fascinating story about the behind-the-scenes wrangling that took place. He can plug his audience into any media company and then unplug it and take the audience with him. 19-22.
HUBSPOT | WEDNESDAY, AUGUST 8, 2012
[Media] 7 Habits of Remarkably Charismatic Marketers
If the content is something they're interested in, people are more likely to click through or share it on social media. So it's a little perplexing that according to Factbrowser , on average, people respond to only 30% of fans' feedback on social media. Make an effort to respond to comments, both positive and negative, on social media.
FEARLESS COMPETITOR | FRIDAY, MARCH 11, 2011
[Media] Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing
Find New Customers is a leads generation company who helps businesses who have between 150 and 5,000 employees and sell complex products to businesses to craft marketing strategies using the best lead generation approaches, including social media marketing. Find New Customers is one of few lead generation companies in New York.
HUBSPOT | TUESDAY, JANUARY 28, 2014
[Media] 9 Revealing European Content Marketing Trends to Watch [New Data]
69% of European marketers are increasing their investment in promoting their content through earned media such as social media and public relations. It always helps to know how you stack up in this wide world -- especially if you''re in the content marketing business. Tweet this stat ). Tweet this stat ). Tweet this stat ).
VIRALLY BLOG | TUESDAY, FEBRUARY 17, 2015
[Media] Get Social Kent
Get Social is the biggest Social Media event in Kent, held on Friday 27th February, and is in partnership with ZC Social Media and Kent Invicta Chamber of Commerce. Hi guys! So, the Virally team are going to be having a stand at Get Social Kent! To pop along please book here: [link]. Events
CRIMSON MARKETING | MONDAY, JUNE 23, 2014
[Media] Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]
With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep. This is a multi-billion dollar business and has more than 15,000 employees.
MARKETING INTERACTIONS | TUESDAY, MARCH 25, 2014
[Media] Shiny New Tech: Content Not Included. Proceed with Caution
Apparently marketers chose to invest in new media platforms, marketing automation, big data and other technologies thinking that new technology is the answer for content distribution and engagement. I've written about shiny object syndrome (SOS) on this blog a number of times - just do a search and you'll see. Want to know why?
FUNNEL FOCUS | FRIDAY, APRIL 8, 2011
[Media] Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
EM: What role does social media play in demand generation and how can you incorporate that into your strategy? CR: I have another soapbox rant here: Social media is an important part of demand generation, but do not let it distract you from basic blocking and tackling of demand generation. Very simple, right? You know why? We’re done.”
KOMARKETING ASSOCIATES | THURSDAY, JULY 9, 2015
[Media] 10 Team Training Ideas to Keep Your SEO Team Rockin
We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry. While we tend to vary our trainings to incorporate PPC, social media, and even sales, I thought I’d get you started with 10 team training ideas for the SEO team. 1.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 10, 2013
[Media] Content Quality vs. Content Quantity – The Great Content Debate
Heather Meza (@ HeatherMeza ), Manager Digital Media Solutions, Cisco. Content quality vs. content quantity. How How much content is enough? How good does it need to be? Every business struggles with this question. And the quality vs. quantity debate is something marketers have always struggled with. Reach vs. frequency. But start with more.
VIRALLY BLOG | THURSDAY, JULY 31, 2014
[Media] Why good content is not enough
There is huge amounts of content regardless of size being created on social media and this is where we are spending lots of our time. The internet has changed many things from destroying and creating entire industries to changing the way we live our lives. It now has to be remarkable content if you want it to stand out. Events
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[Media] Predictions for B2B digital marketing in 2013
This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities. Personal branding is no longer just for celebrities or the self-employed; with the rise of social media, it is for everyone.
B2B LEAD GENERATION BLOG | TUESDAY, FEBRUARY 8, 2011
[Media] The Last Blog: It All Begins with Trust
As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with. What if someone asked you what your last words would be? Without trust, there is no relationship and there is no business.
HUBSPOT | THURSDAY, NOVEMBER 8, 2012
[Media] What to Send Email Contacts in Different Stages of the Marketing Funnel
case study on someone having success with social media marketing) along with calls-to-action aligned with your goals (e.g. Example: Social Media Customer Success Story. For leads that download social media related content, we might send a customer case study focused on social media. Subscriber. What do you send leads?
HUBSPOT | THURSDAY, MAY 31, 2012
[Media] At Last! Facebook Allows Pages to Schedule Posts, Assign Admin Roles
Or perhaps you have a new social media intern who hasn't quite mastered your social media strategy or brand voice, but you want to get her immersed in your social media presence so she can, you know, learn it. Big changes are afoot at Facebook. Hooray! Creating Facebook Page Admins. Why might you do this? Voila!
B2BBLOGGERS | WEDNESDAY, JUNE 30, 2010
[Media] Podcasting As Content Marketing: An Interview With Podcast Pro.
There are a lot of social media experts who say, the whole purpose is to be off the cuff and informal. Having enjoyed a fruitful eclectic career, Deni is versed in both traditional and digital communications, with special emphasis on content strategy, website development and social media marketing. How can we help you Make Good Media?
WINDMILL NETWORKING | WEDNESDAY, JANUARY 14, 2015
[Media] The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery
We can get a good idea of why visuals are so important by examining the three […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Your Audience & Imagery The old adage of “a picture is worth a thousand words” is more true than ever before.
VIEWPOINT | TUESDAY, NOVEMBER 27, 2012
[Media] 3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)
Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. Custom media publishers already know this approach works (outside of LinkedIn). Today's guest blogger is Jeff Molander.
SAZBEAN | FRIDAY, NOVEMBER 1, 2013
[Media] 3 Reasons You Should be Using Content Marketing
But while it may not be great for us, the death of the banner ad is good news for your business because there are opportunities to get the word out about your company and your product that are hugely better than anything traditional advertising in either print or online media can offer. Content Strategy
EVERYTHING TECHNOLOGY MARKETING | THURSDAY, JUNE 27, 2013
[Media] Download the 2013 B2B Content Marketing Report
YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Content marketing is going mainstream in 2013. But what’s behind the buzz and growing popularity of content marketing? Download the new B2B Content Marketing Report to find out. Marketing automation is on the rise.
TOMORROW PEOPLE | TUESDAY, SEPTEMBER 18, 2012
[Media] For a Great Online Marketing Strategy You Need Many Happy Returns from Your Website
In minutes, it takes the guesswork out of your online media marketing by working out your website’s ROI. You’ve invested a lot of money in your website. It looks great and you’re terribly proud of it. But that doesn’t necessarily mean it’s effective in creating new business. Try it today
SAVVY B2B MARKETING | TUESDAY, DECEMBER 6, 2011
[Media] Savvy Toolkit - B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
Every social media channel is seeing increased adoption, often by 15-20%. This week, the Content Marketing Institute (CMI) and MarketingProfs released B2B Content Marketing: 2012 Budgets, Benchmarks and Trends (Stephanie and I were two of the authors, so we had an up-close-and-personal look at the data). Content marketing spend is increasing.
SAVVY B2B MARKETING | FRIDAY, JUNE 24, 2011
[Media] Savvy Week in Review: June 24
10 Big Brand Lessons from the Corporate Social Media Summit by @rohitbhargava. Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy! Blogging Like a Big Baby by @markwschaefer. Sometimes it's best not to know everything.
SAZBEAN | TUESDAY, MARCH 8, 2011
[Media] StumbleUpon – The Hidden Gem of Traffic Generation
Social media is about building relationships!) So, if you start using StumbleUpon, share content from other people as well as your own. Looking for new ways to promote your blog or other content? Have you tried StumbleUpon ? These random stumbles give you a chance of reaching a much larger audience than you might otherwise. News & Note
LEADER NETWORKS | WEDNESDAY, MARCH 7, 2012
[Media] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
Social media can be a fast and effective way to accomplish this goal. It's called "social media" for a reason. Recently, I blogged about measuring engagement in online communities. The post and accompanying framework were focused on measuring engagement within private online communities - primarily B2B. What's the follow up activity?
HUBSPOT | WEDNESDAY, JULY 3, 2013
[Media] How to Transition From a Traditional Marketing Budget to an Inbound One
Social media specialists. We’re seeing more and more firms shift marketing dollars and resources into social media programs. For some owners -- particularly at B2B firms -- social media still remains a great unknown. The (rotten, stinky, cheesy, noxious) smell of the annual marketing budget process is closer than you think.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 12, 2011
[Media] Have Infographics Jumped the Shark?
When they are well executed (data rich, beautifully visualized, reflect an unbiased perspective), I believe it’s one of the most valuable media you can have in your content marketing strategy. In many ways, I have an attraction/revulsion relationship with infographics. Eloqua has achieved some measure of success with infographics. Facebook.
WINDMILL NETWORKING | WEDNESDAY, MARCH 18, 2015
[Media] Rise of the Machine in Social Recruiting
She blogs to show brands how to use social media in their recruitment. Have you ever applied for a job that fits you perfectly but you never hear back? It’s a sad state of what recruiting has become in the past 10 years. Your resume was rejected before the recruiter ever saw it. Laurianne is Public Relations Manager at myjobcompany.com.
FEARLESS COMPETITOR | TUESDAY, JUNE 26, 2012
[Media] All Hail the King!
We love comments and those who share on social media. Please see our earlier post “ 5 Lessons a B2B Marketer Can Learn from ‘Breaking Bad ‘” Story-telling is the foundation of sales lead generation. What do you think? Self Education blogging content marketing management-best-practices marketing-campaigns
VOLACCI | THURSDAY, AUGUST 29, 2013
[Media] Should Small Business Sites Rank Better? Google Wants to Know.
Social media presence and authority. “Does Google rank big sites above small sites?” . According to some SEO professionals, the answer is yes. High quality content. Low technical errors (404s, website speed, etc.). User experience.to name a few. You can check out the two-form survey yourself here: Google’s small website survey. google news
B2B MARKETING INSIDER | MONDAY, JUNE 29, 2015
[Media] 10 Tips To Increase Eyeballs And Conversion
Depending on preferences, people are drawn to different types of media. Measure the end to end funnel. Measure your entire team on the end to end funnel. Don’t let your media team celebrate because someone filled out a registration form. Deliver a clear brand promise. What is the value you offer to customers? Be relevant.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 14, 2015
[Media] Why you need to re-evaluate the design of your blog
The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.”. Related Stories I was called out on my social media BS and I’m relieved Three YouTube stars share their intimate personal branding lessons An inspirational blogging lesson from Keith Urban. Design matters. Let go.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 8, 2014
[Media] If you don’t ask, the answer is NO
We love comments and those who share on social media too. I recently had breakfast with the CEO of the massive ad agency Young and Rubicam and this quote was in the lobby. “ If you don’t ask, the answer is no. ” I agree 100%. How did I book the Chief Marketing Officer of GE, Beth Comstock, on Marketing Made Simple TV? asked.
FEARLESS COMPETITOR | MONDAY, AUGUST 12, 2013
[Media] Thank you to all the awesome guests on Marketing Made Simple TV! (Reason #1 why the show is awesome!)
Melonie Dodaro, Top Dog Social Media. Awesome guests are one of the things that make Marketing Made Simple TV such a great show! If you want to meet business luminaries like these, Marketing Made Simple TV is a must-watch show for you. Watch Sandra Zoratti discuss the guests on the show here. (In just 47 seconds!). Sandra Zoratti. Jay Baer.
FEARLESS COMPETITOR | MONDAY, MAY 7, 2012
[Media] Marketing Made Simple TV premiers this Thursday at noon
We love to read your comments and appreciate those show share on social media. This is the new weekly online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. You’ll find the show at www.marketingmadesimple.tv and other sites, including. DBMEI and YouTube. Check them out.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 23, 2012
[Media] The Early Results are In. The make-over of Find New Customers is working!
We love comments and those who share on social media. As you may or may not know, we recently did a major pruning of our home page at Find New Customers. We took it from 550 words to just 28, with a clear call to action of our white paper, How to Find New Customers. How to Find New Customers. Did it work? Are we getting results?
FEARLESS COMPETITOR | TUESDAY, JANUARY 24, 2012
[Media] How to Find New Customers – the classic white paper
Mike Stelzner of Social Media Today in his book, Launch , says that a good white paper is like “rocket fuel” – it just keeps going and going. This white paper, sponsored by Marketo, is several years old. However, it remains very, very popular. You can still download it for free – just click on the image.
SALES INTELLIGENCE VIEW | TUESDAY, DECEMBER 18, 2012
[Media] 32 Must Have Sales Tools in 2013
CEO of Funnelholic Media. Last week, InsideView, along with DocuSign and Kred, held an extremely successful webinar titled: “32 Must Have Sales Tools in 2013.” ” The presentation featured 32 sales tools chosen by a handful of the most influential leaders in B2B sales. funnelholic. DocuSign. InsideView. Kred for CRM. newsle.
HUBSPOT | WEDNESDAY, JANUARY 9, 2013
[Media] How to Create Top-Notch Visual Content in PowerPoint [Tutorial]
That means this one visual is not only going to help you convert more visitors on your landing page, but it can be used in the call-to-action that leads visitors to that landing page, in your email used to promote the offer, and on your social media networks with a link to the landing page. Visual 3: Creating a Social Media Visual.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 29, 2014
[Media] Move Beyond Sales With These Business KPIs
Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Customer Satisfaction: Are our customers happy? Happier Customers, Better Products, Satisfied Employees.
HUBSPOT | MONDAY, SEPTEMBER 28, 2015
[Media] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
At the same time, it's great for the folks at media outlets. Most media outlets allow people to submit authentic, original articles on topics that are relevant to their readership. That's why we've scoured the websites of top media outlets for their submission guidelines and instructions. Do you create video content? 10) Moz.
HUBSPOT | TUESDAY, OCTOBER 23, 2012
[Media] 12 Revealing Charts to Help You Benchmark Your Business Blogging Performance [NEW DATA]
For higher quality versions of the following charts -- in addition to even more data about the traffic/leads ROI of marketing assets like landing pages and social media -- download our free report, Marketing Benchmarks From 7,000 Businesses. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JUNE 16, 2011
[Media] Research shows Facebook emotional boost is like marriage
Do social media technologies isolate people and promote false relationships? Among other things, this means the average age of social media users has shifted from 33 in 2008 to 38 in 2010. Social media users are much more politically engaged than most people. Here is a summary: . 22% comment on another’s post or status.
MARKETRI | FRIDAY, DECEMBER 14, 2012
[Media] Accountants are Cool (No, Really!).Show the World with Video Marketing
Whether internally or externally-- clients, prospects, or recruits -- everyone realizes the web and social media is saturated. Google analytics showed the most traffic to the Web site ever, including media hits. The increase in web hits and social media followers has resulted in greater brand awareness and eventually leads.
MODERN B2B MARKETING | THURSDAY, DECEMBER 27, 2012
[Media] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
The ROI of Paid Social Media Ads - Everything you ever wanted to know about the return on investment of paid social media ads on Twitter, Facebook, LinkedIn, and more. 3. How B2B Marketers are Scoring Big with Social Media – We teamed up with the fine folks over at Social Media Examiner for this one. Hell Yes!
ACSELLERANT | SATURDAY, JULY 6, 2013
[Media] Story + Video = Powerful B2B Marketing
complete media experience is written, produced, edited and presented for our viewing enjoyment. B2B products and services are complex. It’s nearly impossible to communicate effective B2B marketing messages in a brief enough time frame for today’s short attention span prospects. Tell a Story. People are hard-wired to pay attention to stories.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 18, 2015
[Media] Self-Service Portal for Data Delivery and the Oracle Data Management Platform
Our customers, and their media partners, can build out their own custom integrations with the Oracle DMP based on their unique needs and timelines – not ours. To enable effective, meaningful marketing sometimes means operating at the speed of light. Product News
IT'S ALL ABOUT REVENUE | MONDAY, JULY 8, 2013
[Media] What Marketers Should Know About Big Data – and How to Put it to Use
She is responsible for setting and managing the Lattice’s content marketing and social media strategies including creating, producing, and publishing engaging content. Throughout her career, she has advised and worked with several technology startups on their content strategies. Realize the Marketing Potential in Big Data. Wrong.
HUBSPOT | FRIDAY, DECEMBER 12, 2014
[Media] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
And the potential for it "exists anywhere that media spending is significant and performance metrics are ambiguous and incomplete," writes IAB. It''s because of what Dr. Fou calls "programmatic media buying and media placement." This is easy because of that programmatic media buying and media placement I touched on earlier.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 13, 2015
[Media] 8 Easy ideas to make your presentation memorable
For example, I have new speech about the principles from my new book The Content Code. At the beginning of the speech I tell the audience, “What I am going to propose today is nothing less than a total re-vamping of how we must think about marketing, content and social media.” typical keynote speech is 45 minutes long.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 24, 2013
[Media] 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience
It requires organizational leadership and a culture … Continue Reading 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience by Joe Ruiz - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This involves a great deal more than reciting a slogan.
MODERN B2B MARKETING | MONDAY, OCTOBER 5, 2015
[Media] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
Do more with social media. Social media has been widely used for years, but it has just recently taken off in a whole new way. Marketing automation is software designed to automate repetitive tasks and more effectively market on multiple channels, such as web, email, mobile, and social media. Utilize mobile responsive pages.
B2BBLOGGERS | WEDNESDAY, SEPTEMBER 29, 2010
[Media] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Start off on the right foot.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 8, 2012
[Media] 8 Surprisingly Simple B2B Sales Tips
There are several ways to establish thought leadership including blogs, social media, newsletters, etc. by Jesse Noyes | Tweet this B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Let Leads Market to You.
NUSPARK | MONDAY, OCTOBER 31, 2011
[Media] Video Blog 1: An Introduction to the B2b Buying Funnel
For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation topics. Well, I’ve decided to start shooting some occasional video blogs. The first one is considered a pilot, as I need to tweak some things for the next one, especially the intro.
WEBBIQUITY | TUESDAY, JUNE 4, 2013
[Media] 37 Fantastic SEO Guides, Tips and Tactics
Sean Clark contends that “Keywords (are) a thing of the past,” and that social media signals (particularly from Google+) are the future of search engine ranking signals. Ways to Use Social Media to Improve Your Search Rankings by Social Media Examiner. Simple SEO Audit For Your Website by Soulati Media. ** 5 STARS.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 25, 2012
[Media] Nimble Adds Social Data to CRM
Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. I had an intriguing demonstration yesterday from social CRM vendor Nimble. Here’s how it works.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 15, 2014
[Media] Meet Jeff Ogden of Find New Customers here
We love comments (no SPAM please) and those who share on social media such as Twitter, Linkedin and Facebook. Social Media is gasoline.” ” so let’s build an inferno on social media with this content, Filed under: Fearless Competitor , Find New Customers , Madison. What is the real story of someone? College.
MARKETING ACTION | TUESDAY, JULY 7, 2015
[Media] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
Leverage appropriate media. Every content message can be used in multiple media assets. Media is the container in which we put our content, and broadening the number of potential touch points is key to Attracting, Capturing, and Nurturing an engaged audience. 5. What kind of question is that?” . ” . Good luck!
FEARLESS COMPETITOR | THURSDAY, JUNE 9, 2011
[Media] An alternative B2B sales blog
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio today. James Rogers, Hoovers. If you are like me and disappointed in the abandonment of the once great sales blog, the B2B Sales Lounge – we invite you to check out: B2BBuzz.
SOCIAL MEDIA B2B | FRIDAY, JUNE 17, 2011
[Media] How to Create Great B2B Presentations
Whether you are looking to change the world, as Steve Jobs and Martin Luther King were in her examples, or you are convincing a room full of communicators that it is worth their time to invest in social media, as I often do, it can be done with the right kind of presentation. Happy 2nd Birthday Social Media B2B!
MARKETING ACTION | MONDAY, FEBRUARY 24, 2014
[Media] Digital Marketing Glossary, Part 2
With all that said, let’s get on with Part 2 of the Glossary: Earned media : Publicity or social buzz that’s free. It’s usually generated by your (not-so-free) strategic deployment of carefully crafted content assets ( owned media ). That press release is owned media. Those ads are “paid media” – you pay for time or space.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 30, 2013
[Media] Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]
While email is still considered their most important and frequently used channel, marketers surveyeted rated social media as a close runner up. We’re seeing a shift from outbound, advertising, and intuition based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints and data analysis.
FEARLESS COMPETITOR | TUESDAY, JULY 16, 2013
[Media] Why Writing Guest Posts Should Be Very Important to You
Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina (722 social media shares already!). We love comments and those who share on social media. Guest posts not only bring links, they bring an audience for your content marketing. in his recent e-book. Boy does it ever!
FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 3, 2011
[Media] Content Curation. 5 Ways to Succeed, Eventually
Jason Falls of Social Media Explorer publicly states his Twitter strategy is “find good shit and share it.” Recognize, however, that c ontent curation is a long-term social media strategy. B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert. Neicole Crepeau. Saturday. And it works.
HUBSPOT | SUNDAY, APRIL 26, 2015
[Media] 700,000 Active Users in 7 Weeks: The Story Behind Meerkat's Explosive Growth
Why live-streaming matters and the opportunity to bring authenticity back to social media. Two months ago, Meerkat didn’t even exist. Today, the live-streaming app has over 700,000 active users, including people like Jimmy Fallon and Madonna. It all started as a side project. But then Meerkat took off. Leadership Daily Weekly
TRADESMEN INSIGHTS | THURSDAY, JULY 18, 2013
[Media] Evolution of a Press Release
Eventually, many media outlets requested that the press release be faxed. Press releases are the perfect tool for boosting search rankings, driving people to your website, reaching media, bloggers, customers and sharing via social media. Yes, it still is a legitimate marketing communications tool. . Ghosts from press kits past.
ENGAGE | FRIDAY, OCTOBER 4, 2013
[Media] Welcome to the “Bored in Line” Era
BuzzFeed founder and “viral-media guru” Jonah Peretti says that we are transitioning away from an era of producing content for the “bored at work” network, office workers surfing the Web between emails and meetings. Link to more of your site’s great content—like this fantastic piece on how to succeed in social media. Think mobile.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 4, 2012
[Media] MindMatrix Adds Sales Support to Marketing Automation
Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. This is happening to some extent, but not as quickly as I had expected.
HUBSPOT | WEDNESDAY, MARCH 18, 2015
[Media] 4 Truths Healthcare Providers Need to Know About Content Marketing
Why do some healthcare providers rake in heaps of social media accolades and five-star reviews while others amass little more than an occasional Facebook “like” or, worse, nothing but negative reviews? Healthcare marketing isn’t easy. But you already knew that, didn’t you?) But there is a cure. Wait—don’t leave! Yes, the FDA means business.
AGGREGAGE | MONDAY, JANUARY 31, 2011
[Media] Marketing via Aggregation, Filtering and Curation – Tools and Resources
What the Future Holds for B2B Social Media Marketing. Used to produce sites like Social Media Informer. Eqentia – multi-purpose semantic publishing platform for knowledge tracking, competitive intelligence, media monitoring, SEO enrichment, thought leadership or any custom content. Aggregation. Filtering. Curation. Images?
MARKETING CRAFTMANSHIP | TUESDAY, JUNE 7, 2011
[Media] Is it Ethical to Edit Online Customer Reviews?
Before you rush to condemn the proposal, consider this: traditional media sources (newspapers, magazines, TV and radio) have applied this editorial practice for decades. Marketers Can Leverage Knowledge of Online Behavior. So why should online opinion – expressed in customer reviews – not be subject to the same type of editorial scrutiny?
MI6 MARKETING AGENCY | WEDNESDAY, JUNE 8, 2011
[Media] Mi6 Quick Tip #7
How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. What matters is whether your customers, prospects and competitors are using social media. Are they bloggng?
CRIMSON MARKETING | THURSDAY, DECEMBER 11, 2014
[Media] Predictive Marketing Analytics Drive Advertising Results
” Marketing’s biggest challenge is determining the best media source to promote a product or service. Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Indeed, the analytics themselves will identify the smart choices.”
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, APRIL 10, 2010
[Media] It’s time to unleash your blog
Tags: B2B and social media Blogging best practices blogging corporate communications
E-LIGN | MONDAY, AUGUST 12, 2013
[Media] Inbound Marketing: Where do I start?
The job of your website and other media channels is to now convince those consumers that they should purchase from you, instead of a competitor. This is mainly because unbeknownst to them, they’ve already been consumers of your content for the last web visit, form download, email newsletter, and social media post. Summary.
E-LIGN | MONDAY, AUGUST 5, 2013
[Media] Is Your Business Prepared for Mobile Millennials (Gen Y)?
Media is Being Consumed Everywhere All Day. Are you communicating on all channels including: social media, forums, industry websites, online media, and text messaging? The way consumers interact with brands is drastically changing and younger generations have very different expectations for the future. Mobile Marketing
NUSPARK | SATURDAY, SEPTEMBER 10, 2011
[Media] Sales Best Practices include Marketing-Sales Alignment
Use of social media to identify decision makers. Besides the crucial alignment initiative with sales, marketing can support sales by putting together a comprehensive content plan that includes market research, value proposition, social media, and tactics that improve lead quality. Keeping existing customers. Qualified opportunities.
MARKETING INTERACTIONS | SUNDAY, AUGUST 21, 2011
[Media] 18 B2B Reasons to Attend Content Marketing World
The CAVs, Browns and Indians are sharing their secrets to social media strategies. I'll just bet their insights can be adapted for businesses who want more raving fans - stay tuned. Brian Clark and Michael Stelzner are sharing how they built Copyblogger and Social Media Examiner into raging successes by using content. Lee Odden!
FEARLESS COMPETITOR | MONDAY, JULY 11, 2011
[Media] Expert Advice for B2B Marketing: 5 Tips from Thought Leaders
Media Sharing Sites. Editor’s note: Integrate marketing database, email, landing page, call to action, nurturing messaging, social media approach, etc. ). 4. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 28, 2015
[Media] How to Leverage Your Twitter Profile for Social Selling
As salespeople know, getting to the point quickly is better than rambling on and on, especially on social media. AG Salesworks is pleased to bring you a guest post from Emma Snider , staff writer for the HubSpot Sales Blog. Twitter is all about clarity and brevity. Want to express a thought that’s longer than 140 characters? Tough luck.
PR MEETS MARKETING | FRIDAY, NOVEMBER 12, 2010
[Media] PRMM Interview – Bob Etheridge Grows Conference via LinkedIn
I belong to several groups in LinkedIn and came across a case study regarding the use of social media to increase membership to a LinkedIn group, which then drove conference
KOMARKETING ASSOCIATES | MONDAY, OCTOBER 6, 2014
[Media] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
An overwhelming majority utilized social media content, enewsletters, blogs/articles, events, and case studies: Additionally, other B2B content marketing strategies used include white papers, presentations, case studies, infographics, videos, and more. Content Marketing Implementation. Why B2B Companies Use Content Marketing. Final Thoughts.
CRIMSON MARKETING | THURSDAY, JULY 31, 2014
[Media] The Buyer’s Journey Is Going Digital
You understand buyer search needs and you’re highly engaged on your social media marketing channels. . How you engage buyers is based on their recent behaviors “and past experiences with your company, as well as the signals embedded in customers’ mobile or social-media data.” The buyer experience is changing. Deliver.
BIZNOLOGY | TUESDAY, JULY 9, 2013
[Media] Reputation Management in the Age of PRISM
Whether I was doing online reputation management as Technology Strategist of New Media Strategies (NMS), as president of Abraham Harrison or as Team Lead, Special Projects, at Reputation.com , reputation-fixing takes time. My assumption is that you’ve heretofore been drenched in statecraft, spycraft, and surveillance. Tick, tick, tick.
VERTICAL RESPONSE | TUESDAY, JUNE 17, 2014
[Media] 6 Easy Ways to Keep Track of Your Competitors
Follow them on social media. Follow your competitors on social media sites such as Facebook, Twitter, Google+, Pinterest, Instagram, LinkedIn, or YouTube. How is the competition communicating with customers via social media? You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to.