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  • CONVERSIONATION  |  FRIDAY, MARCH 30, 2012
    [Media] Marketers Need Return On Marketing Investment Now
    That’s why it’s pretty revolting that some ‘thought leaders’ (and I won’t mention names anymore or even link to them), especially in the social media space, keep repeating marketing ROI leads to failure (!). He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a.
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Media] Why Lead Scoring and Personas Need To Be Connected
    Observed behavior, including the marketers website, content and email, as well as social media and other observable behavior. It can also include priorities, risk profiles, media usage, role in the purchasing process and numerous other elements and anecdotes. Lead scoring and personas are popular topics in B2B marketing.
  • B2B MEMES  |  THURSDAY, SEPTEMBER 15, 2011
    [Media] Facebook Subscriptions: Overdrive for Journalists?
    One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans. For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry. Just Not Your Real Self: Scripps’ Muddled Social Media Policy. Related posts: Be Yourself.
  • B2B MEMES  |  TUESDAY, AUGUST 31, 2010
    [Media] Do Personal Passions Make You a Better B2B Blogger?
    On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. That is why so many of my posts use music as a metaphor, talk about history, or how personal experiences relate to the shifting role of publishing and media. But Little Bunny Foo-Foo?
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Media] 21 Awesome Inbound Marketing Blogs You Should Be Reading
    Now we have content marketing, blogging, SEO , social media , and other ways to attract visitors and leads to our business instead of pushing out unwanted messages to our audience. At the Goal Line offers thoughts and opinions on sales, marketing, social media, digital content, technology, and social business. Happy reading!
  • ENGAGE  |  WEDNESDAY, MAY 11, 2011
    [Media] 5 Marketing Clich�s Worth Repeating (One Last Time)
    The only thing we’re bombarded with more than advertising in our media saturated world is the clichés that guide the teams that create them. Kate Ottenberg Kate Ottenberg is TMG Custom Medias Director of Video Publishing and Media Relations. Jane Ottenberg Jane is President and co-founder of TMG Custom Media. Home 1.
  • THE POINT  |  MONDAY, SEPTEMBER 20, 2010
    [Media] Q4 Marketing Budget: 4 Key Areas to Consider
    blog should be the centerpiece of your social media strategy. Spend more on content and less on media. If you decrease your media spend and invest those same dollars in a new white paper, or analyst report, or industry survey, or podcast – you name it – it’s highly likely you’ll end up reaping a greater reward. Sound familiar?
  • HUBSPOT  |  MONDAY, MAY 2, 2011
    [Media] Which Social Networks Should You Be On? [Marketing Cast]
    As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. You don’t need to be on every social network in order to be a social media-savvy business. Which platforms should one be active on? Where Is Your Target Audience? Connect with HubSpot
  • CONTENT MARKETING FOR BI  |  TUESDAY, AUGUST 31, 2010
    [Media] The Content Marketing Sweet Spot
    Social media marketing (with the exception of blogs) is now in the number one spot. 72% of those polled have now incorporated social media into their marketing activities. I just finished reading this year’s latest marketing survey results over at the Junta42 site. You can download the report for yourself here. More inquiries?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 7, 2010
    [Media] An Interview with Sean Geehan, CEO and Founder Geehan Group
    A:  Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. Right now the “hot thing” is social media, and as powerful as social media is, it still needs to be balanced and integrated into the overall marketing plan.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JANUARY 27, 2011
    [Media] What Are the Top-10 Marketing Books?
    There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 26, 2010
    [Media] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? How can we help you Make Good Media? Think Mobile. Enter the humble mobile device. Agree?
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2010
    [Media] Do You Have Any Idea Who You're Talking To?
    Edward Brice suggests the following ways to find this information: "Reach out to your media partners, such as TechTarget. It's a no-brainer: You can't make a connection with your audience unless you know who you're trying to reach. This gets down to marketing basics – you need to develop buyer personas. What is a Buyer Persona?
  • FUNNEL FOCUS  |  FRIDAY, APRIL 8, 2011
    [Media] Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
    EM: What role does social media play in demand generation and how can you incorporate that into your strategy? CR: I have another soapbox rant here: Social media is an important part of demand generation, but do not let it distract you from basic blocking and tackling of demand generation. Very simple, right? You know why? We’re done.”
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Media] Is Content Curation an Easy Way for Content Marketers to Do More.
    Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation?
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Mostly this happens on Twitter but permeates into other social media use. Marketing Tips Social Marketing facebook google Instagram linkedin pinterest social marketing social media tumblr twitter Vine But beyond calling attention to the words in a tweet, post or whatever, hashtags allow you to join into a more broad conversation.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 12, 2013
    [Media] Which Marketing Messaging Types Resonate the Most? [CHART]
    Here’s proof : You can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. But hey, it can happen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 1, 2012
    [Media] This is why you must use Twitter
    Through Twitter I have connected to hundreds of inspiring people from around the world but none perhaps as loyal and dedicated as a young man named Muhammad Saad Khan , who is using Twitter and the social web to learn about social media from his home in Karachi, Pakistan. The first tweet I ever received was “It’s 4 a.m.”
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Media] Why Local Marketers Should NOT Care About Clicks
    They''re better than clicks, traffic, form fill-outs, social media leads and even foot-traffic. 'Clicks don''t matter. Traffic doesn''t matter. CTR doesn''t matter. If you''re in the local marketing world--as an agency or a local business--the ''traditional'' metrics you''ve gotten used to for success no longer matter. At all. The Research.
  • BLOG MY CALLS  |  TUESDAY, SEPTEMBER 25, 2012
    [Media] The Old Workhorse: Email Marketing
    Since May we've conducted 11 email campaigns with 8 different media partners. Most of the blogs on BlogMyCalls and the presentations we give at conferences reveal industry-wide statistics and large trends from industry leaders. This blog will do no such thing. Here's what this blog will do: tell you about our experience. Email vs. Banner Ads.
  • BLOG MY CALLS  |  FRIDAY, AUGUST 17, 2012
    [Media] Are Webinars Worth It?
    These are new leads that hear about the webinars via social media, a guest presenter or our website. It seems like webinars are all the rage right now. Every time I open up my inbox I have 6 invitations to attend webinars about some marketing or sales related topic. Usually I don't open the emails. Our Webinar Experience.So Yes and no.
  • BLOG MY CALLS  |  TUESDAY, APRIL 22, 2014
    [Media] Break Yourself of 4 Misguided Marketing Habits
    Misguided Habit #4 - Just Posting to Social Media. You post to social media sites because you''re supposed to. Start generating leads via social media. Instead of focusing on posting content on your social media pages, focus on generating leads. 'We all have habits we''d like to break. Maybe you smoke. Break the Habit.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Media] 5 Major Challenges Marketers Face (And How to Solve Them)
    3) Using Social Media to Generate Customers and Revenue. Why It's a Challenge: Social media was once a shiny new toy. But at first, many businesses hardly knew what to do in social media. Our marketing focus has shifted from print media to online media, and we have witnessed the decline of direct mail and cold calling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 4, 2014
    [Media] Everyone Hates Comment Spam, So Why Are We Drowning In it?
    As an alternative to on-site comments, you could encourage people to comment on your posts via social media. Be aware, however, that a Mashable study found that social media spam increased 355% in the first half of 2013 , and continues to rise, so relying on social won’t entirely protect you from spammers. So… No Comments Then?
  • TOMORROW PEOPLE  |  THURSDAY, FEBRUARY 9, 2012
    [Media] 10 Signs Something is Missing from your Marketing Strategy
    Here are ten signs there’s something missing from your marketing strategy : You’re failing to consistently attract new prospects and visitors to your website or to engage people in your social media networks. Is your marketing strategy missing something crucial? People don’t recognise you as an expert in your industry.
  • TOMORROW PEOPLE  |  FRIDAY, JANUARY 6, 2012
    [Media] Why your Business needs a Marketing Holiday
    It’s all about staying connected across all the different social media channels. Are you planning ahead for your holidays in 2012? Wondering whether to make it a city break – or to head somewhere hot? But have you ever wondered whether your business could also do with a holiday in 2012? Business marketing in 2012 is just the same.
  • INBLURBS  |  FRIDAY, MARCH 8, 2013
    [Media] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
    Content and social media have become successful ways to get attention from future buyers. Participate in industry related social media groups and forums. Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 29, 2010
    [Media] B2B Marketing Events Around The World - Dec 2010
    December 2-6, 2nd Annual Social Fresh Cruise New Orleans, Louisiana: Cruise the Caribbean for four days with 90 other social media leaders and influencers. December 9, L2 Washington, DC: An all-day intensive clinic addressing the opportunities, challenges and underpinnings of social media. December 16, BMA Atlanta Holiday Social.
  • HUBSPOT  |  MONDAY, AUGUST 9, 2010
    [Media] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
    Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. Another great use of social media is for professional networking. Ways Social Media Helps With Business Networking. Author: Chris Garrett on chrisg.com.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 9, 2012
    [Media] Sales Prospecting Perspective Weekly Recap - Week of November 5, 2012
    Laney provides three reasons why outbound campaigns can have more of an impact when trying to increase attendance than just utilizing email and social media outlets. It still amazes me at the uphill battle social media is fighting when trying to be included in the lead generation funnel. Now, on to this week's recap.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Media] Why CMO’s Need To Be More Involved in Ecommerce
    Other types include customer relationship management (CRM) data and social media data. User-generated content, like ratings, reviews or social media feedback, also aids and influences purchasing decisions. If the $42.3 But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Media] Content Strategy Ain’t Just For Large Companies
    But with the rise of internet connectivity, mobile access and social media, content development and delivery has become affordable for even the smallest company. Because of web and mobile access and the rise of social media, small companies truly can compete with larger companies. The answer is yes and no. Write a blog post.
  • NUSPARK  |  MONDAY, OCTOBER 31, 2011
    [Media] Video Blog 1: An Introduction to the B2b Buying Funnel
    For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation topics. Well, I’ve decided to start shooting some occasional video blogs. The first one is considered a pilot, as I need to tweak some things for the next one, especially the intro.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2012
    [Media] What Were the Biggest B2B Marketing Disruptions of 2011?
    Some sense of confidence and coherence began to return to the market in 2010, as practitioners started to acclimatise to the new world, embracing things like social media and marketing automation, but the Euro zone crisis of the autumn has once more thrown things into doubt. ” It was a crazy year, full of ups and down, and big changes.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Media] Check out Suite-Mates and Suite Caroline – Poke Fun at your Competitors
    We love comments and those who share on social media. 'Kirsten Watson. Time for a little levity in sales lead generation, don’t you think? Especially on the last day of the month! Kinaxis is a very cool Canadian software company in the supply chain space. Really humorous videos that have won many marketing awards. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 28, 2013
    [Media] Big News: Marketing Made Simple TV relaunched today – bigger and better!
    We love to read your comments and appreciate those who share on social media too! 'Marketing Made Simple TV today relaunched – bigger and better than ever! Click to share on Twitter.  Check out the new offerings from Marketing Made Simple TV here. Please RT. link]. Today it is also: World-class video content creator. Please RT. link].
  • MARKETING-GIMBAL  |  FRIDAY, JULY 30, 2010
    [Media] Facebook Launches Questions Feature
    EDT | Filed under: Social Media via www.cnn.com Now you can crowd source answers from the Facebook Community. Facebook launches Questions feature By Ben Parr, Mashable.com July 29, 2010 10:45 a.m. EDT July 29, 2010 10:45 a.m. With 500M members
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Media] The New 4 P’s of Marketing
    Because, though the 4 P’s of marketing (Product, Price, Promotion and Place) may still hold true today, a new set of P’s are emerging in this publish-or-perish, social media driven, data hungry marketing environment. Social media and blogs have commingled corporate branding and personal branding in an unprecedented fashion. Publishing.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 26, 2013
    [Media] Why Do So Many Marketers Fail at Content Marketing?
    Or, they start sharing stuff on social media because they''re supposed to. Every blog post, video, social media update, and even landing page edit require approval. 'I don''t know about you, but it seems like I read another article about content marketing every 4.7 seconds. I''m sick of reading them. Content marketing is all the rage.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Media] Inbound Marketing, The Uber List for Outbound Marketers
    Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). It's like candy to a kid.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Media] Inbound Marketing, The Über List for Outbound Marketers
    Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). It's like candy to a kid.
  • PR MEETS MARKETING  |  MONDAY, MARCH 23, 2009
    [Media] What am I doing now and a video thank you
    Earlier this month, I wrote about how I got a new job and the role social media played. Click on the image to play the video. After a quick and busy start, I am happy to announce that I have joined InXpo as the company’s director of marketing. InXpo is a virtual events provider (e.g. Tweet This on Twitter. del.icio.us
  • MARKETING EDGE  |  MONDAY, AUGUST 4, 2008
    [Media] Marketing by the Numbers – Stephen Baker’s The Numerati
    new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. Time 17:53. He is a senior writer with Business Week a regular podcaster along with Heather Green, his colleague at Business Week and writes frequently on Blogspotting.net.
  • KOMARKETING ASSOCIATES  |  SATURDAY, NOVEMBER 23, 2013
    [Media] What B2B Marketers Need to Know About Schema.org & Micro Data
    Micro data and schema.org enable B2B marketers to better distinguish their web content in search engine results, with a goal of driving greater click thru rates and improving the exchange of information across social media platforms. Supporting media characteristics (image markup, video markup, etc.). Example in Social Media.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 30, 2014
    [Media] The Google+ Obituary
    Some of the articles argue that Google+ will continue as the basis for other Google platforms but won''t have any real social media presence. It means that while Google+ is a dead social media platform, it is still a VERY relavant SEO tool. Based on that and poor Google+ user growth, a few ominous headlines emerged. What is Authorship?
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Media] Savvy Week in Review - June 1
    Maybe using LESS social media is the path to online success by @skooloflife via @markwschaefer. If you are parent with kids at home like many of us, you're probably excited and slightly anxious about all of the summer excitemnet and time home from school. Happy weekend, everyone! This post has you covered. Email is important.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Media] B2B Fail: Confessions, Apologies, and Questionable Motives
    Oh gods of marketing, social media, and E-mail forgive me. Chris Reimer of Rizzo Tees and Leslie Hughes of Punch Media have both blogged about similar experiences. In both cases, Chris Ott, Director of Social Media and Technology at Referral Key, responded to their posts either in the comments or via E-mail. Confession.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 8, 2012
    [Media] Mythbusters: Do Old Wives’ Email Marketing Tales Hold True?
    Email Marketing email marketing myth busters small businesses Social Media spam filters subject line the nielsen company 'Mythbusters: Do Old Wives’ Email Marketing Tales Hold True? is the first in a new blog  series where we tackle and debunk common myths in email and social marketing. Read below to see 5 email marketing myths exposed.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 15, 2013
    [Media] Float Like a Butterfly, Sting Like @GaryVee – How to Pack Some Punch Into Your Marketing Strategy #SocBiz
    As Vayner Media (@ VaynerMedia ) co-founder Gary Vaynerchuck (@ GaryVee ) explains in his new book Jab, Jab, Jab, Right Hook : How to Tell Your Story in a Noisy Social World , the business world in general and marketers in particular have long since adopted the lingo of the boxing world. Build the foundation of the story. Don’t believe it?
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Media] 10 of the Best Web Analytics Guides and Tips of 2013
    Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? 'As the old b-school maxim goes, “you can’t manage what you can’t measure.” Which sources sent the most traffic to your site last month? Which converted at the highest rate?
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [Media] Building Your Content Brand In The Content Marketing Arms Race
    Author: Doug Kessler | Website | Twitter tagged in B2B Marketing , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? Two choices.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [Media] What The Japanese Can Teach Us About First Impressions.
    B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Two Way Conversation 5.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Media] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    Adobe interactively displays content on their website for each keyword and media buy based on context instead of creating separate landing pages for every campaign, message, tactic and media placement. adobe interactively displays content on the website for each keyword, media buy based on context. Cheesy line? Key question!
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [Media] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
    In June, Eloqua published a comprehensive Social Media Playbook featuring a fantastic infographic, titled The Content Grid , that helps marketers visualize who creates content and who consumes it. The Social Media Playbook covers 10 platforms. Joe: Our involvement in various social media channels is still maturing. Stay tuned.
  • MARKETING INTERACTIONS  |  SATURDAY, DECEMBER 17, 2011
    [Media] Is Gaming Your Customers Okay?
    situation that has surfaced recently with several vendors is the offering of prizes for the submission of use-case stories to the vendor or testimonials posted on social media in regards to a product or service provided by the vendor. Are vendors under the assumption that this is a form of earned media? I'm all ears!
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 18, 2010
    [Media] Does 'Being Findable' mean 'Being Everywhere'?
    Does this mean cross-media, low-volume campaign all year long? Social Media (blogs, Twitter, Facebook, LinkedIn). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). ClickInsights: Tips on how B2B marketers should leverage social media. Read on to get their insights. Ardath Albee. ” 4.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 23, 2014
    [Media] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    She’s a strategist with a specialty in digital, social media and email marketing. For example ‘ @ DeSheliaSpann @Eloqua Which type of engagement gives the best ROI – PR, web, social media/blogging or events? Discover Engagement - step 2 of the 5 tenets of Modern Marketing. This is extremely important in B2B environments today.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 11, 2010
    [Media] B2B Marketing and Sales Books: What's On Your Summer Reading List?
    David's book is worth reading time and again to be reminded of how the Internet and social media can radically improve your business. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? Maybe you were excited by all of that reading; maybe you weren't. Pick this one up.
  • LEAD VIEWS  |  TUESDAY, MAY 29, 2012
    [Media] Should B2B Marketing Be More Visual?
    It proves, once again, the impact of visual media on the human experience. One could argue that the genesis of social media platforms such as Facebook was, simply, social interaction around a photograph. This post is inspired by the success of Instagram. Indeed, one doesn’t even need to be literate. Images must of course be compelling.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 18, 2012
    [Media] New Playbook: Lead Qualification with Sales Intelligence
    As technology and social media continue to disrupt traditional sales methodologies, many companies fall behind in their business strategies – and their sales results show it. 60% of decision makers use social media, so what do your sales reps do to get in front of them on social media? Download the Playbook!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 20, 2011
    [Media] 12 Holiday Gift Ideas for Marketers
    As social media marketing grows in adoption, identifying the right people to market to through all the digital noise can turn even the most ardent social media scrooge into a social media champion. SXSWi is a digital marketer's dream. Photo Credit: Leyla Kuhn. Walter Isaacson’s biography has been a hit and a must-read.
  • SYNECORE  |  MONDAY, JULY 8, 2013
    [Media] SMBs Embrace Digital Marketing; Poised for Growth
    According to the study, a website, social media and email for marketing/promotions were used in 87%, 77%, 66% of SMBs’ marketing strategies, respectively. While it seems like the importance of digital marketing – websites, social media, email marketing, SEO, etc. SMBs are practical. SMBs are resourceful. The Takeaway.
  • SYNECORE  |  THURSDAY, NOVEMBER 29, 2012
    [Media] Your Brand's 2013 Content Marketing Plan
    WHAT WE NEED TO DO TO GET THERE: We need to create a 2013 content calendar organized in the following way: Vertically, by a) theme, each of which will be a distinct campaign, and b) every segment of our target audience; Horizontally, by a) stage of the buying cycle (TOFU, MOFU, BOFU), and b) content media to connect with each audience segment.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Media] How to Create a #Winning Content Marketing Campaign
    Social Media Tools. There are a bunch of a social media tools that can help gather data for your personas. If you are looking for a more automated way of gathering insights from social media you can use a tool like Radian6. But what are some of the key steps to a successful content marketing campaign? Surveys. Analytics.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Media] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    Media Consumption. What you should define as best as you can is the percentage of time your audience spends in various media channels such as print, online, TV, mobile, social, etc. Mary Meeker has already told us that we are way under-spent in online media and mobile. This might include customers, bloggers, media outlets.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 9, 2011
    [Media] Social Selling in the Enterprise
    Leveraging social media and online communities to drive revenue works. Social media is more than a tool for marketing people and it’s being well established that every department across the enterprise can leverage social media for everything from prospecting, opportunity management and customer retention. Sales 2.0
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Media] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Marketers are rethinking the way they qualify leads , and the traditional segmentation criteria that have become standard in the lead-buying lexicon (company size, industry, region) are no longer as indicative of likelihood to buy as socialgraphics, which include existence of a website, online review ratings, and social media activity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 15, 2012
    [Media] If you do just one analysis for your business…
    In this day of digital marketing, social media, and mobile, a simple sales funnel analysis may seem passé. Neicole   Crepeau  a blogger at  Coherent Social Media   and the creator of  CurateXpress , a content curation tool. She works at  Coherent Interactive  on social media, website design, mobile apps, & marketing.
  • JUNTA 42  |  FRIDAY, OCTOBER 16, 2009
    [Media] Creating Consistent Content - A Content Marketing Plan
    The following is a guest post courtesy of Russell Sparkman from Fusionspark Media , a new media communications company based in Washington state. I've had the pleasure of working with Russell on a number of projects, most recently their amazingly successful New Media 2012 conference. This is a story about story budgets.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 20, 2012
    [Media] SEO & WP: Killing it in 2012 – WordCamp Boston
    Social Media Detection (Learn which social media networks are your users logged into). This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job. Plugins: Yoast SEO.
  • WWW.BRAINSHARK.COM  |  FRIDAY, NOVEMBER 8, 2013
    [Media] 3 REALLY Simple Ways to Use Video for Social Selling
    Its just the savvy use of social media to connect with people, showcase your expertise and create fresh opportunities.” like this quote because it really captures the essence of how social media works as a selling tool – in that it’s just another tool. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE.
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Media] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. Social Media Marketing – Includes strategies on how to convert your social traffic into sales leads , primarily with Twitter, Facebook and LinkedIn. It usually includes copy related to the ad or CTA. This section shows you how.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 10, 2013
    [Media] What Is Sequential Content, and How Will It Help You Generate More Leads?
    Sequential Content and Social Media. Social media functions is the showcase for sequential content. Sequential content works well with social media because it encourages subscriptions. What is Sequential Content? Sequential content is any type of content that has a chronological structure. How to Create Sequential Content.
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [Media] Data-Driven Marketing: 10 Trends for 2013
    Keeping up with the pace of change is made difficult by factors including: Shifts in consumer media consumption outpace shift in spend. Continuous innovation in digital media platforms and formats. Gaps in aligning digital and offline media measurement slowly close. The Maturation and Immaturity of Social Media.
  • MARKETING INTERACTIONS  |  TUESDAY, MAY 25, 2010
    [Media] Demand Gen Academy for B2B Marketers
    Deploying, Measuring and Optimizing Digital Media - Andrew Gaffney, Matt West. Social Media Strategy for B2B - Jay Baer, Barbra Gago. Genius.com has been facilitating a lot of research into the B2B marketplace to learn more about what's changed for marketers, as well as for buyers. Track: Lead Generation. Track: Lead Management.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 21, 2014
    [Media] The Rise Of Visual Storytelling
    It has impacted the expectations of our customers and our employees who expect social media-like experiences. recently asked my own social media followers “what was the best content of 2013?” 'The social, mobile Web has disrupted businesses in more ways than most people realize. How can brands compete? Information Overload. Videos.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 7, 2012
    [Media] “You Don’t Know What You Don’t Know” The Problem Caused by Insular Thinking
    We love comments and those who share on social media. Insular Thinking hurts lots of companies. While it’s imperative that companies look outside and at other industries for ideas, some companies are insular. For instance there’s a marketing software company in the Midwest we did quite a bit of business with over a year ago.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 6, 2012
    [Media] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
    ” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Media] The Big Content Marketing Fail: How Much Content Do You Need?
    was active in media, online publishing and digital marketing strategies at that time and didn’t have to think long about the way forward of that small business. It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon).  Hurray. It gets worse.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 23, 2013
    [Media] 10 Top Insights On B2B Marketing From 2013
    How Do You Find The Time For Social Media. The answer is simple: I make the time for social media because I think it’s important. I ”  Now I know all you “ social media divas ” out there who already know what it is, are tracking your score every day, and are praying someone will reveal the secret to a higher  Klout score. Sorry.
  • ENGAGE  |  SUNDAY, JANUARY 20, 2013
    [Media] Long Live Long Reads
    The web was born to computer programmers and only later adopted by the media, making for awkward childhood. BuzzFeed is already synonymous with new media and they are embracing long form journalism. Technology website The Verge is another example of a new media company relying on long reads to appeal to readers. Read on. Wrong.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 9, 2013
    [Media] Summary of this week’s posts from the sales lead generation company Find New Customers
    Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it. 'Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. If you missed any this week, it’s a good chance to catch up. Reasons Why You Need to Check Out Marketing Made Simple TV.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Media] “Best Story Wins” – Tom Peters
    We love to read your comments and appreciate those who share on social media. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. He’s right when he says that humans are programmed to respond to story and it’s more important than brand. B2B marketing is all about story-telling.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 26, 2011
    [Media] Stop Selling, Start Serving
    A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. But this is not about that guest post – it’s about a blown opportunity by using self-serving language. Jill Konrath of SNAP Selling also talks a lot about self-serving language. ” Excuse me? Self Education
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 10, 2011
    [Media] New “cheat sheets” on B2B demand generation from Find New Customers
    Keys to B2B Social Media Success. B2B demand generation | free cheat sheets. As part of the content marketing strategy at Find New Customers , we are pleased to announce the availability of great bite-sized content on B2B demand generation – available today with no registration needed. Keys to B2B Marketing Success. What do you think?
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 16, 2011
    [Media] Daniel Pink talks about the science of motivation
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Demand Generation | The Surprising Mind of Daniel Pink. love Daniel Pink. He takes things we take for granted – and blows them up! He is a great. Daniel Pink.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Media] What’s the best book on B2B marketing?
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Let’s have some fun. lot of great books by superb authors have been written on B2B marketing – but which is the best? Here’s a chance to speak your mind.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 17, 2011
    [Media] Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 20, 2011
    [Media] Are You Making any of These 6 Blog Content Mistakes?
    As you know, I believe a blog should be an essential component of any social media strategy. Blogging is an investment of time, and just like everything else in life (and especially in social media), it can become a time suck with no ROI. don’t think any of this is earth-shattering information, nor am I alone in this pursuit. 
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Media] Advice for Directors and Managers of Marketing | from top Chief Marketing Officers
    We love comments and those who share on social media. The new white paper with advice from Chief Marketing Officers for Directors and Managers to deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it’s penned by Jeff Ogden of the sales lead generation company Find New Customers. Or click on CMOs Speak.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 31, 2012
    [Media] For the third year in the row, Notre Dame has the #1 undergraduate business school
    We love comments and those who share on social media. The Best Undergraduate B-Schools. For the third consecutive year, Notre Dame’s Mendoza College of Business topped our list of the nation’s best college business programs. Business Week). Jeff holds a degree in Marketing from the University of Notre Dame. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [Media] Laugh and Learn featuring @fearlesscomp – Episode 28 – the State of the Internet
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy, Find New Customers ( [link] ) shares a key marketing lesson using wit and humor.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Media] Need a great speaker for your B2B marketing event?
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Got a big user group meeting or content marketing event coming up? Need a fun and engaging speaker? Hire the Fearless Competitor as your speaker. Click on my face to learn more. Guest appearances
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 21, 2010
    [Media] Simplify and entertain, Mr. B2B seller – a great example
    (editor’s note: Met Kinaxis yesterday at the BtoB Social Media Breakfast and heard their remarkable results. Just the Facts: BtoB Magazine’s inaugural  2010 Social Media Award honors Kinaxis, provider of the on-demand supply chain management service  RapidResponse™ , for their superior use of social media. Sure you do.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Media] B2B marketers are stumbling in the dark
    Assign one person to be the social media learner and another the SEO learner. Neil Warren Bronze Publisher at 2N Media Ltd - ModernSelling.com 1:07PM on 2nd November 2010 Oh bliss - oh joy! 27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil? Why wouldnt we?
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Media] Facebook Copies Google+ Sharing, And It Doesn't Matter
    In the next 24 hours, you are likely to come across way too many headlines discussing the battle between Google+ and Facebook around social media sharing. Today, we should create the equivalent for social media: "It's about search, stupid." It Doesn't Matter! All of these articles will miss the point. It's About Search, Stupid.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 18, 2014
    [Media] All Online Digital Roads Lead to Google Plus
    This is quicksand, mate, stop struggling and just relax into Google’s vision for your media future, both online and off. 11 Easy Social Media Tips and Tricks. 'Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. square meters around you). Rejoice! Rejoice! Enjoy!
  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 4, 2011
    [Media] Signs of Sybil in B2B Content Marketing
    This type of disconnect is not new, but it's hitting the spotlight now because marketers have glommed onto that shiny new object - Social Media. As we've begun adapting to the conversational style of social media, we've often done so in a vacuum, without consideration for the other messaging that lives online.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 12, 2013
    [Media] Mad Men not required: Branded content enters new era
    They’re meant for YouTube and social media. The Custom Content Council says that content marketing is already an almost $44 billion market , and Hanley Wood Business Media says that 78% of chief marketing officers believe custom content is the future of marketing. But there’s usually another media outlet to balance the scale.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Media] Kred tries to one-up Klout by taking influence to the masses
    As social media is real time, if something is not working, we hear about it pretty quickly through Twitter. Kred , a platform to measure social influence similar to Klout, just introduced a new interface called “Story” with several very interesting new features. Click here if you can’t see the video of Kred Story. Tweet.
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