KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 30, 2012
[Media] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
Gail Goodman, CEO of Constant Contact , recommends brewing up some off-season excitement around your seasonal business, including promoting customer success stories on your company blog or via social media and pushing out valuable content that engages customers year-round. Everyone always says pets are smarter than people. Don’t they? later.
PUZZLE MARKETER | WEDNESDAY, MAY 2, 2012
[Media] Google’s Latest Slap – How Un-natural Links May Affect Your SEO
Related posts: Audit Your Website for SEO Social Media has a Strong Influence on SEO 6 Insightful Blog Quotes for Puzzle Marketers. Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines.
SAZBEAN | TUESDAY, JUNE 22, 2010
[Media] Is Measurement Always Necessary?
What if you’re just starting off in social media or a marketing plan and you’re not sure whether it’s working? Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT).
SAVVY B2B MARKETING | MONDAY, JANUARY 30, 2012
[Media] Three Ways Personas Improved My Marketing
What I didn’t understand as well was, for example, how the rise of social media and marketing automation affected a marketing manager’s day to day job. For my PR audience, I knew the rise of social media, the decline of the trade press and a tough economy put pressure on them to deliver more measurable results. Irrelevant?
TOMORROW PEOPLE | WEDNESDAY, NOVEMBER 9, 2011
[Media] What’s The True Cost of Traditional Advertising?
Traditional advertising is quickly falling behind newer and more effective ways to generate leads and income for these reasons: Unclear return on investment : While the financial impact of old school media advertising is hard to measure, new approaches like inbound marketing show exactly where each lead has come from. Follow @TP_James.
HUBSPOT | TUESDAY, JANUARY 31, 2012
[Media] What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
And Mr. McDonald is right; organic search and social media marketing are more efficient than advertising. But the assumption that digital media is free is one that too many marketers fall into, and P&G should be cautious not to make that mistake. Integrating Content Creation, SEO, and Social Media. Image credit: goldberg.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 10, 2012
[Media] 5 Stats You Need to Know About Online Video Marketing [Infographic]
Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below.
WINDMILL NETWORKING | THURSDAY, NOVEMBER 13, 2014
[Media] Your Content Is Not As Good As You Think
really want to know not only what the leadership of a […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. When I first establish a relationship with a new client, I do my best to dive into a deep stakeholder investigation. Content Marketing
DIGITAL VOICES | MONDAY, JUNE 9, 2014
[Media] 4 Reasons Why Bluetrain.io is a Perfect CMS Solution
For example the ‘In the Media’ page on the TRI site required blocks for different types of media to look different. Figure 3: Shows finished product of TRI ‘In the Media’ page – Made possible by an easy data structure set-up. platform instead. Bluetrain.io Easy Learning Curve. cloud. Data Structure.
PHOENIX RISING | WEDNESDAY, JULY 15, 2009
[Media] A Shiny Needle in the B2B Marketing Haystack
Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B marketing. Tom Pick and Tony Karrer decided to do something about it. Here's the scoop. Tony: Well said Tom.
HUBSPOT | THURSDAY, AUGUST 4, 2011
[Media] Google+ to Lead to the Comeback of Google's Realtime Search
Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring? Think again.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 10, 2012
[Media] 5 Key Takeaways From Content Marketing World 2012
This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world. Content marketing experts such as Ann Handley, Michael Brenner, and CC Chapman were in attendance along with social media experts like Jason Falls, Jay Baer and Amy Porterfield to name a few.
TOMORROW PEOPLE | MONDAY, JULY 16, 2012
[Media] No Such Thing As a Free Burger?
With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. The result is a shortfall in search, analytics, social media and inbound marketing skills.
FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 3, 2011
[Media] Content Curation. 5 Ways to Succeed, Eventually
Jason Falls of Social Media Explorer publicly states his Twitter strategy is “find good shit and share it.” Recognize, however, that c ontent curation is a long-term social media strategy. B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert. Neicole Crepeau. Saturday. And it works.
SAVVY B2B MARKETING | TUESDAY, MAY 31, 2011
[Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
DIGITAL B2B MARKETING | TUESDAY, NOVEMBER 6, 2012
[Media] B2B Marketing Has a Perception Problem
Even traditional “branding” venues are filled with lead generation offers and publishers are bundling traditional media programs with lead generation. Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do. This is about the perception each individual has about you.
DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 28, 2014
[Media] Market Basket Boycott Has a Happy Ending
What a great business story from a marketing, PR, and social media perspective! The social media implications alone could fill a dozen or more blog posts. For a long time I focused on the marketing and business aspects of it and how the various entities, from the PR firms to the media, did their jobs. Like I said, RIVETING!
E-STORM | TUESDAY, DECEMBER 21, 2010
[Media] Navigating the 2011 Display Advertising Landscape | e-storm.
And with smaller advertising budgets spurred by recessionary cutbacks , many companies are pointing larger portions of their marketing budgets away from traditional media and toward display advertising. Overall, media companies employ 124,600 or 14 percent few now than in December 2007. billion over print ads $22.8 billion projection.
B2B IDEAS @ WORK | TUESDAY, MARCH 1, 2011
[Media] B2B Marketing Events Around The World - Mar 2011
London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. March 24, Social Media Tulsa Conference. March 29, BlogWell New York: How Big Brands Use Social Media.
KOMARKETING ASSOCIATES | MONDAY, MAY 12, 2014
[Media] B2B SEO Content Marketing and PR: Two Heads Are Better Than One
The obvious friends are SEO and social media. As my colleague Derek wrote last summer, “content fuels B2B SEO and social media initiatives.” They may be targeting external outlets with bylines, guest blogs, media pitches, etc. '“Thelma and Louise,” a two-headed Texas river turtle, lives in the San Antonio Zoo. Well, it’s true.
BIZNOLOGY | FRIDAY, SEPTEMBER 5, 2014
[Media] Marketing failure should not be fatal
An under performing advertising or digital media campaign might be the result of lousy creativity, unclear messaging, the wrong media plan, or some other factor. media placements that reflect targets. 'We live in a society that extols winning and winners. We need to ensure that we truly understand what is occurring.
B2B LEAD BLOG | FRIDAY, APRIL 15, 2011
[Media] Friday Wrap-Up: This Week in B2B Marketing Tips
What B2B Social Media Are.And Aren't I feel like a week doesn't go by in which I'm not sharing a post about social media, but the fact of the matter is: it's a hot topic Happy Friday everybody! Please enjoy some of our favorite tips from around the blogosphere this week!
THE ROI GUY | THURSDAY, APRIL 7, 2011
[Media] Technology Marketing Budgets Recover With Strength into 2011
Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.
WORKFACE | TUESDAY, SEPTEMBER 6, 2011
[Media] Messengers of Trust: Part II
At the advent of social media, companies became threatened. Some forbid or policed their employee’s use of social media. Some companies recognized incremental marketing and sales value from social media, which created demand for social media automation and content management system tools. Trust is perception.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 23, 2010
[Media] Alterian Alchemy Knits Together Marketing Components
Alchemy will also include revised and expanded versions of Alterian's social media, Web content management, Web analytics, and email solutions. Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Alterian last week announced a new generation of products called Alchemy.
WEBBIQUITY | TUESDAY, OCTOBER 21, 2014
[Media] 11 Remarkable Guides to Marketing, Search, and Life
For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
HUBSPOT | MONDAY, SEPTEMBER 23, 2013
[Media] A Busy Sales Executive's Guide to Effective Social Monitoring
One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs. And that’s really the opportunity social media presents to us. You can tap into the social media spectrum for five minutes and get “in” on the various conversations occurring there.
SAVVY B2B MARKETING | FRIDAY, DECEMBER 11, 2009
[Media] Savvy Week in Review - December 11
Google Will Force All B2B Companies To Tweet by @KBodnar32 Kipp Bodnar explains why it's less important for B2B companies to appear first in traditional Google search results -- and increasing vital that they engage in social media. SciFi or Social Media? Even though the holidays are right around the corner, things have slowed down!
SAVVY B2B MARKETING | FRIDAY, DECEMBER 4, 2009
[Media] Savvy Week in Review - December 4
Protecting Your Brand from Online Attacks - by @lisabarone Lisa Barone of Outspoken Media provides a succinct, 4-step overview of how to watch for and react to online attacks. This list comes from Olivia Hayes of Ignite Social Media and focuses on women who blog about social media. How can it be December already?! Enjoy!
IT'S ALL ABOUT REVENUE | WEDNESDAY, OCTOBER 29, 2014
[Media] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
Take the opportunity to take a critical look at which media is the best fit for your content and where it’s likely to get most readership. If you manage social media for your CxO, go to them with ROI numbers in hand. Here’s a plan taking you from post-toast to sofa-time. Catch up on content marketing blogs. 500 views?
DIGITAL BODY LANGUAGE | WEDNESDAY, DECEMBER 31, 2008
[Media] The Book: Digital Body Language
Whether it is Google’s ability to make the information resources of the Internet searchable or social media’s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed.
WEBBIQUITY | FRIDAY, OCTOBER 4, 2013
[Media] How To Analyze and Grow Website Visits
Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Social media sites (e.g., Google Analytics is used on more than half of all websites. The short answer?
FATHOM | TUESDAY, JULY 9, 2013
[Media] 19 Marketing Statistics Every Manufacturer Should Know
Overall digital trends: More than ever, industrial professionals are using digital media to gather information throughout the buying cycle. 'The digital marketing space is always changing, and everyone is just trying to keep up. As a manufacturer today, you need to be well-versed in all aspects of marketing—not just traditional marketing.
HUBSPOT | FRIDAY, MARCH 7, 2014
[Media] Marketing Mad Libs: Expert Edition [SlideShare]
Anne Mercogliano of Twitter shared that the businesses that break through social media noise are the ones that “prioritize content that offers value” to their community. 'As a group, we marketers can be a bit. verbose. Particularly when we add in experts and analysts who talk about marketing for a living. The Human Touch Matters.
STORIES THAT SELL | THURSDAY, OCTOBER 14, 2010
[Media] How, When and Where Buyers Want Case Studies
Yet, Eccolo Media is about as close as anyone gets. Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 10, 2013
[Media] Social Data, Structured Data & No Data: SMX East 2013
At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. As social media has continued to grow, the ability to analyze social media data has also continued to grow. 'Last week I headed south to New York City to speak on a panel at SMX East. Social Data.
SAVVY B2B MARKETING | FRIDAY, OCTOBER 15, 2010
[Media] Savvy Week in Review - Oct 15
Research: Social Media at Work by @CYNC_marketing Wondering how IT decision makers and other tech marketers are using social media? How can the leaves already be turning?! If like us you feel as though the days are whipping by, sit back, relax, and soak in these great reads. We promise they're worth your time! Check out her solutions.
HUBSPOT | MONDAY, JULY 8, 2013
[Media] 10 of the Best Pinterest Boards to Teach You About Marketing
This pinboard from The Social Media Room offers a one-stop shop for things like whitepapers, podcasts, and even magazines that will help you up your marketing game. 2) Social Media Education Board. Drilling down a little deeper, this pinboard offers social media education, specifically. 'Reading''s a pain in the butt, eh? Duh.).
THE EFFECTIVE MARKETER | MONDAY, MAY 9, 2011
[Media] The Rise of the Content Marketer « The Effective Marketer
Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. And scary?
MI6 MARKETING AGENCY | FRIDAY, MARCH 25, 2011
[Media] February Mi6 Chart Toppers
1 Chart: Where CMOs, Worldwide, Are/Aren’t Seeing ROI with Social Media (Source: Bazaarvoice/CMO Club via @eMarketer). Quick Thought: Within this peer group of CMOs 77% of them are using social media. 2 Chart: Level of Importance Social Media Tools Play in Inc. February 2011. to marketing professionals. Chart #9: 2011 U.S.
WINDMILL NETWORKING | TUESDAY, OCTOBER 21, 2014
[Media] 3 Free Tools to Create an Awesome SlideShare Presentation
She has 7 years of experience in search and social media marketing. 'Last month I was sharing some Slideshare content ideas including re-packaging screenshots, collecting quotes, curating content and re-using your presentations from events you are visiting. SlideShare
FEARLESS COMPETITOR | FRIDAY, JULY 12, 2013
[Media] 9 Myths about B2B Marketing by @billblaneyb2b
Social media is hot, but social media alone does not move the revenue needle. Running one ad does very little. ”A marketing plan, whether new media or old is a process. We love to read your comments and appreciate those who share our blog posts on social media. Bill Blaney. See earlier note on Buyer Personas.
FEARLESS COMPETITOR | SUNDAY, JUNE 3, 2012
[Media] Why Cold Calling emails almost never work
We love to read comments and appreciate those who share on social media. Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful. What do you think?
THE TOP LINE | THURSDAY, JUNE 23, 2011
[Media] The power of Twitter Hashtags: Crowdsourcing gems
This morning,WBZ radio hosted a fantastic panel on social media. Their individual and combined knowledge of social media is incredible and the meeting was packed with great soundbites and case examples. In fact, many of these gems were grist for individual blog posts–even for an experienced user of social media. hour ago.
B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
[Media] Top 37 B2B Marketing Posts and Hot Topics August 2010
Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Pause.
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 15, 2014
[Media] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. 'I’ve been running Find New Customers for five years. We won a handful of clients too. But we failed to grow the business nearly as much as I wanted too.
B2B MARKETING ZONE POSTS | TUESDAY, FEBRUARY 2, 2010
[Media] Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January
There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. simple way to make your landing pages social media friendly is to use a plug-in like ShareThis or AddThis. 1) Leap.
TRADESMEN INSIGHTS | THURSDAY, JULY 25, 2013
[Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
Mostly this happens on Twitter but permeates into other social media use. Marketing Tips Social Marketing facebook google Instagram linkedin pinterest social marketing social media tumblr twitter Vine But beyond calling attention to the words in a tweet, post or whatever, hashtags allow you to join into a more broad conversation.
CONTENT MARKETING TODAY | WEDNESDAY, SEPTEMBER 9, 2009
[Media] Stop Being a Marketer. Start Being a Publisher.
You can make this happen just as media companies have done it for decades. The old influencers, especially traditional media are declining in influence. Smaller companies typically had to rely on media companies to deliver their message to their targeted buyers. They used to receive it from media companies. No longer.
BLUE FOCUS MARKETING | TUESDAY, APRIL 10, 2012
[Media] “The Twitter Hashtag is the New Neon Sign”
This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. MMchat is sponsored by @TheSocialCMO and was created by Jeff Ashcroft (@JeffAshcroft), Founder, another social media visionary. “The brand lives in connections.” People search using hashtags as well.
HUBSPOT | MONDAY, OCTOBER 31, 2011
[Media] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
As consumers change the way they research and shop for products and services, so must we -- eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising, and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO , social media , and content creation.
TOMORROW PEOPLE | MONDAY, OCTOBER 10, 2011
[Media] Zoober - Inbound Marketing Methodology to Outflank Your Competition
Listening in inbound marketing is about applying advanced technology and social media to find out exactly where your potential customers are talking, whether that’s on Facebook, LinkedIn, Youtube or on other platforms - and what they’re talking about. Staying ahead is what business is all about. Listening. Online research.
SOCIAL MEDIA B2B | THURSDAY, DECEMBER 8, 2011
[Media] 4 Social Ways to Make B2B Direct Mail More Effective
With all the recent talk about cutbacks in the US Postal Service due to reduced volume of mail, this seemed like a good time to look at ways to use social media to make your B2B direct mail more effective. Here are four ways you can incorporate social media into your direct mail campaigns to make them more effective.
SALES INTELLIGENCE VIEW | FRIDAY, NOVEMBER 16, 2012
[Media] The 10 Commandments of #pre-callresearch
Social media sites, such as Twitter and Facebook, can reveal valuable personal insights, such as sports affiliations or personal interests within their organizations. Read the “About Us” page, and the media or PR section for new developments within the company. Learn About the Social Media Activities. Learn About the Prospect.
ANNUITAS | THURSDAY, MAY 29, 2014
[Media] CASL Countdown for B2B Marketers
Here are some points to note as you prepare your organization for CASL: Scope – CASL applies to all commercial electronic messages, which not only includes email, but also SMS, instant messages, and social media posts. Inventory – Take inventory of your lists, forms, and other media. Send us an email if you need assistance.
EMAGAZINE B2B BLOG | TUESDAY, MARCH 12, 2013
[Media] Best eMagine Posts on Lead Generation
Pointers for using social media for lead generation. Many B2Bs still think of social media as merely an image/awareness-building vehicle. But an increasing number are starting to aim at least part of their social-media effort straight at lead generation, as we noted in this earlier post …and you can, too. Look closely though.
CONVERSIONATION | THURSDAY, JULY 28, 2011
[Media] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). The isolated approach of social and the overenthusiastic focus on social media themselves often resulted in zero results (except perhaps on the ultra-short term). billion USD on mobile this year.
BLOG MY CALLS | THURSDAY, JUNE 13, 2013
[Media] Must-Have Characteristics of Successful Marketers
and various social media tools. Social media marketing, online engagement, and content marketing have blurred the line between marketing and sales. Marketers will frequently find themselves in sales-type discussions with leads, and prospecting leads directly via social media or content. '- Curiosity - Marketers must be curious.
BLOG MY CALLS | THURSDAY, APRIL 11, 2013
[Media] 5 Ways to Create a Culture of Content Marketing at Your Company
2) Everyone participates in social media. Domo made news recently because they require employees to participate in social media activities. Social media engagement is a condition of employment. 'The importance of content marketing and inbound marketing are widely known. Basically content is the new SEO. 1) Everyone writes.
B2B VOICES | MONDAY, APRIL 2, 2012
[Media] Defining the Social Enterprise
Two weeks ago, I was fortunate enough to moderate a panel at the Finextra social media event in London on the “ social enterprise ” with three people who are helping define and redefine this space. Is it a business that’s integrated social media platforms into its marketing and support functions? Is it about making money?
HUBSPOT | FRIDAY, AUGUST 13, 2010
[Media] Data Shows: Presentations With More Slides Get Viewed More on SlideShare
Presentations offer a powerful marketing channel that can trigger social media sharing and build your reputation as a thought leader. If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar. Connect with HubSpot
B2BBLOGGERS | THURSDAY, JUNE 3, 2010
[Media] Where Does Print Advertising Fit Into Today's Marketing Mix.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? How can we help you Make Good Media? in 2009. Safety?
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 13, 2009
[Media] Savvy Week in Review - November 13
Hiring for Social Media: The Ugly Side - by @ambercadabra Amber Nasland shares some social media job descriptions, and many of them have the same thing in common: Companies still don't know why they need or want social media. Happy Friday the 13th! Hope everyone's feeling lucky today. ;) Here are the Savvy picks for this week.
BIZNOLOGY | THURSDAY, JUNE 19, 2014
[Media] Mobility and why it matters
Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. All Media is Digital. Instagram, SnapChat, Flipboard and Waze, whose platforms have mobility at the heart of their proposition, are the hottest and fastest growing media. Media is the vehicle for that.
SAVVY B2B MARKETING | FRIDAY, DECEMBER 18, 2009
[Media] Savvy Week in Review - December 18
We've got a social media scientist and a series of book excerpts - some business, and some all pleasure. Relationships Aren't Universal - by @ambercadabra If you say that you are using social media to "build relationships," check out this thoughtful post from Amber Nasland who suggests that we need to define what this really means.
CHRIS KOCH | TUESDAY, MAY 15, 2012
[Media] Why salespeople should sell ideas: an FAQ
No doubt that number has continued to go up—especially with the rise of mobile and social media. We all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the hands of salespeople. That was in 2009.
B2B MARKETING INSIDER | THURSDAY, MAY 10, 2012
[Media] 6 Steps to Inbound Marketing Success [Infographic]
Generate more traffic through effective blogging , social media , SEO and paid search. As promised, here is the second infographic addition to my 8 great marketing infographics to inspire you in 2012. This next one is called “ The Inbound Marketing Process Infographic.” The 6 Steps to Inbound Marketing Success.
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 11, 2011
[Media] SIIA CEO Interview Featuring Umberto Milletti
Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Landslide Technologies Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM social mediaCore cloud applications (email, CRM, ERP, etc.) Sales 2.0
SALES CHALLENGER | WEDNESDAY, MAY 30, 2012
[Media] The Death of Solution Selling
Once a customer has understood their needs, they are able to quickly assess options and suppliers by tapping into social media, the internet, a network of purchasing consultants, subject matter experts, and industry influencers and quickly zero in on a solution. We believe we are fast watching the death of solution selling.
EMAGAZINE B2B BLOG | THURSDAY, AUGUST 29, 2013
[Media] eMagine Launches New Websites
'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: New England Oil Company. Neostem. NeoStem, Inc.
THE FORWARD OBSERVER | TUESDAY, MARCH 5, 2013
[Media] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
In “ The B2B Social Media Book ” by Kipp Bodnar and Jeffrey L. If you already manage a group, or are ready to commit the time and effort to running a new one, Social Media Examiner recommends six steps in “ How to Build a Thriving LinkedIn Group “…. Join Groups Pertinent to Your Industry. Become a Top Influencer. Start a Poll. Repeat.
SYNECORE | WEDNESDAY, FEBRUARY 19, 2014
[Media] Clarity Trumps All In Content Marketing
Including a CTA that simply says “Click Here to Download” or “Get a Free Article” won’t persuade readers into clicking the same way that “Download Our Free Tip Guide to Generating Leads” or “Register Here for Our Webinar on Social Media Marketing Techniques” will. Clarity literally trumps all. Be Clear. Takeaway. Clarity trumps all!
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 7, 2012
[Media] Who Won a Markie Award?
Social Media Innovation: Infoblox. by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. That’s the feel and color from the annual Eloqua Markie awards. Best Lead Nurturing Program: FIS Global.
HUBSPOT | THURSDAY, MAY 31, 2012
[Media] At Last! Facebook Allows Pages to Schedule Posts, Assign Admin Roles
Or perhaps you have a new social media intern who hasn't quite mastered your social media strategy or brand voice, but you want to get her immersed in your social media presence so she can, you know, learn it. Big changes are afoot at Facebook. Hooray! Creating Facebook Page Admins. Why might you do this? Voila!
DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 10, 2010
[Media] The Three Biggest Mistakes Companies Make with B2B Websites
It’s the first thing people view when doing a search or following up on a recommendation made on social media. Focus on fixing these three issues with your website before developing your social media and content strategy. And no, I don’t think social media is a replacement for SEO – but that’s another post.) is good. Admin.
DIGITAL BODY LANGUAGE | TUESDAY, NOVEMBER 17, 2009
[Media] Marketing Analysis: Foundations for Great Analysis
One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness. This is indeed possible, and provides a powerful advantage to organizations who are successful. In this post, we’ll look at the key foundational elements of good analysis.
WRITTENT | MONDAY, JANUARY 27, 2014
[Media] The TOP 25 Must-Read Internet Marketing Blogs
Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. With tons of regular contributors, it’s both a leading internet marketing blog and a community center for both passionate social media gurus, and aspiring experts. Image credit: Statista. Here we go!
BLOG MY CALLS | TUESDAY, JUNE 4, 2013
[Media] Local Marketing Q&A with Expert Blake Denman
From telemarketers "guaranteeing" first page "placement" on major search engines to social media "experts" touting there horns about likes, follows, branded hashtags, etc. Real social media marketing is developing meaningful relationships with your target audience, and actively engaging in the conversation. Can I click to call?
B2B LEAD BLOG | FRIDAY, OCTOBER 29, 2010
[Media] In the Race for Sustained Capability, Training Just Got Lapped…Again!
These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools? Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up
GREAT B2B MARKETING | MONDAY, MAY 6, 2013
[Media] Database Marketing is Alive and Well
Today we are heavily oriented to online methods like pay-per-click (PPC), search engine optimization (SEO), social media and permission-based email. But while the media has changed, the principles of database marketing are the same. Endless articles and entire conferences were devoted to the subject. Find your right contact tempo.
GREAT B2B MARKETING | TUESDAY, MAY 15, 2012
[Media] Use Pull Marketing to Communicate with the SMB Market
If you are marketing to consumers – the push marketing media at the bottom of the list (newspapers, radio, TV and billboards) – may be a good use of your resources. In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Pull Marketing
FEARLESS COMPETITOR | SATURDAY, APRIL 20, 2013
[Media] The Remarkable Marketing Made Simple TV show
We love comments and those who share on social media. 'This show, which premieres every Thursday at noon ET/9am PT is booming ! So let me share 3 things that make Marketing Made Simple TV a great show. Marketing Made Simple TV is a TV on the Web show, and not a web show. TV shows feature camera changes, B-roll content and a green room.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 8, 2011
[Media] What’s Your New Role as a B-to-B Marketer?
With the arrival of social media, new expectations from your boss and new buying processes, where do you turn? Life as a marketing person isn’t as simple as it once was. Marketo recently released their new e-book, The Marketing Manifesto which outlines ways you can get quality leads and keep your ears on your entire market.
HUBSPOT | MONDAY, DECEMBER 19, 2011
[Media] 11 Guaranteed Ways to Get Others to Retweet Your Content
After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. O60n8r - This is awesome.
CONTENT MARKETING TODAY | WEDNESDAY, APRIL 3, 2013
[Media] How Barack Obama Became Content Marketer-In-Chief of the USA
Well, Barack Obama and his team have put content marketing at the center of their media strategy. caption id="attachment_3428" align="alignnone" width="517"] Bo Helping President with his Content Marketing[/caption] They have effectively dis-intermediated the media. Still skeptical of the merits of content marketing?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 9, 2009
[Media] Research shows small business owners struggle with Twitter
The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. Although Twitter fell to the bottom of the list of most-used social media resources for business, those actually using Twitter are very positive about the business value.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 18, 2013
[Media] Why Traditional Lead Qualification Filters Are No Longer Enough
To the modern sales rep, social media are an imperative advantage. Both these reps–and many like them–have figured out that social media isn’t just for reaching out to prospects; it’s equally effective at finding them. When added to these traditional filters, social media can help you predict the success you’ll have in a new market.
SYNECORE | WEDNESDAY, DECEMBER 12, 2012
[Media] Case Study: Using Integrated Digital Marketing to Sell Old Books
The CNN piece noted how Strand, one of the oldest and biggest used bookstores on the planet, is doing quite well in the face of a prolonged economic stagnation and a continual shift to digital media. Sometimes cutting-edge marketing is found in the unlikeliest of places. VISUAL AND INTERACTIVE. Pretty slick. DYNAMIC AND PERSONAL. Nice touch.
INSIGHTIQ BLOG | WEDNESDAY, MAY 23, 2012
[Media] More than TV: Reflections from the Cable Show - Part 1
Opening day of the NCTA’s Cable Show had industry leaders all a-Twitter about the impact that IP technologies, social media and new models will have on the delivery, distribution and dynamics of content over the next 5 years. Social Media will continue to have a significant impact on digital content consumption habits. It's not easy.
FEARLESS COMPETITOR | MONDAY, APRIL 16, 2012
[Media] New B2B Marketing Show to Premier on May 1
We look forward to bringing you top experts in B2B marketing, sales and social media. We love comments and those who share on social media. New Online Marketing show to Premier on May 1st, hosted by Jeff Ogden of Find New Customers. In addition, we will continue to host Mad Marketing TV, sponsored by Act-On Software.
VIEWPOINT | WEDNESDAY, APRIL 18, 2012
[Media] PowerViews with Trip Kucera: Best Practices & Surprising Trends
He adds that this is part of a larger, content-driven marketing trend that includes rich media. Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Along with this trend, media integration is becoming more prominent. Stay Tune
THE EFFECTIVE MARKETER | TUESDAY, JUNE 23, 2009
[Media] because you can't beat free marketing training
Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Here I talk about the final 5 classes. Welldone!
ONPATH | TUESDAY, DECEMBER 28, 2010
[Media] Why Looking in the Mirror Make an Ass Out of U and Me
Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.
SALES INTELLIGENCE VIEW | THURSDAY, MARCH 24, 2011
[Media] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
We will also continue to invest in market education, with innovative programs like the recently launched Social Selling University , set up to educate and train sales professionals in how to leverage social media to increase sales effectiveness. tools by both sellers and buyers. and as a result, win more business.”.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 22, 2014
[Media] How To Build An Army Of Volunteer Contributors For Your Blog
How Business2Community Built A Successful Media Company With No Employees. Back in 2009, two of my employees helped me start B2B Marketing Insider for my own rants and raves in content marketing, social media and marketing strategy. Business 2 Community built an entire media company using an army of volunteer contributors.
MI6 MARKETING AGENCY | MONDAY, JULY 5, 2010
[Media] The Mi6 Tweekly: Week of June 28, 2010
Good post by @compukol re: using social media to engage. B2B Marketing Pros Discussion Happening Now:I Don’t See How Social Media Will Benefit My Business. Validation and Social Media with link to @TheSocialCMO post: How to Win in Social Media by @treypennington. Monday. Tuesday. OH Canada! So what! Wednesday.
MARKETING INTERACTIONS | SUNDAY, AUGUST 12, 2012
[Media] Taking on B2B Marketing Buzzword: Conversation
As long as two people are involved, a conversation can be facilitated by a variety of technology platforms, from email to communities to social media and beyond. This is even more important when you consider social media. " In my last post, I wrote about debunking the B2B buzzword, engagement. Requires 2 or more people). Really?
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 25, 2012
[Media] It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
In fact, we’ve even seen this transferred to some social media channels with DM spam. The rise of the Web and social media has made it easier for customers to control the situation. Social media has just made it easier for the customer to have the megaphone, or direct red line phone to the business. What are the biggest changes?
B2B MARKETING MENTOR | THURSDAY, FEBRUARY 14, 2013
[Media] Q&A with Mark Fidelman, Author of Socialized!
'Everyone is still talking about social media. recently caught up with Fidelman to see what he thinks companies should be doing to develop a coherent business strategy around social media. Where are we currently in the B2B social media adoption curve? What do B2B companies stand to gain from getting on social media?
E-LIGN | MONDAY, JULY 22, 2013
[Media] 25 Sure-fire Ways to Grow Your Email List
'With all the attention building your social media presence, you may have forgotten that the powerhouse of your business is still in your email marketing strategy and building your email list. Use social media to drive traffic to your website: Social media channels are designed to keep content slim and frequent. Email Marketin