Page 111 of 238 Previous | Next 
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 4, 2012
    [Media] Keep the trash out of your pipeline. Qualify your leads with Sales Intelligence
    Social Media. Rather than using social media just to listen to your prospects and engage with them on their posts and tweets, take an offensive social media approach. Email is still an important marketing medium, but save email for all your best targeted leads, and use social media to qualify the rest. Trigger Events.
  • WEBBIQUITY  |  MONDAY, MARCH 8, 2010
    [Media] 77 (of the) Best SEO Blog Posts and Articles of 2009
    The Ultimate Fast Guide to SEO + Flash by MediaPost Online Media Daily. Social media offers SEO opportunities for dominating top 10 search terms by Brafton. Search Engine Confidence Score Has A Google-Like Feel by MediaPost Online Media Daily. Local Search Strengthens Move To Maps, Reviews by MediaPost Online Media Daily.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Media] 56 Reasons Why Content Marketing Works
    'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. 16% of companies employ a full-time social media specialist and 11% are paying a dedicated email marketer. Coull ).
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Media] Savvy Speaks: Google Plus What?
    So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." So what does that mean for your social media marketing strategy? I’m the one who write about hog-tieing Social Media and Goggle+ was one of the reasons for that post. 02: Stephanie. Jamie.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 20, 2010
    [Media] Customer Service: Have You Called Yours Lately?
    With the advent of social media, there are more ways that an unhappy customer can let the world know about a bad experience with your company. How Do You Measure Social Media Success? We focus so much time and effort on making the sale that we sometimes forget about customer service if someone has a question or problem.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Media] 2014 Trends in Digital Marketing
    Content marketing, social media, SEO, PPC, analytics, mobile, and call tracking are just a few channels that are going to receive significant attention (and budget) in 2014. Success with Generating Leads from Social Media. 27% of marketers even reported that social media, along with email marketing, delivers lower average CPLs.
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [Media] Measuring the Value of Digital Marketing – #B2BChat
    E.g. Search, Email, Display Advertising, Social Media? As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 11, 2013
    [Media] B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget
    Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones. 'Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. The occasional text. Playing “Snake”. Spend #1. Spend #2.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 19, 2011
    [Media] What’s a Twintern anyway?
    Holy Cow we must be in times of irrational exuberance with Social Media if that’s the case. Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. OMG I almost fell off my chair! When did it become ok to fire the Corporate Spokesperson and replace them with a Twintern? Twitter
  • CONNECT THE DOCS  |  WEDNESDAY, APRIL 14, 2010
    [Media] Understand the Full Buying Process of your Buyers
    As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? Second, engage in social media across the breadth and depth of your organization to develop your subject matter experts as key industry influencers and thought leaders. Steve Woods.
  • SYNECORE  |  TUESDAY, MARCH 26, 2013
    [Media] 5 Digital Marketing Insights from a New Gartner Study
    As consumers continue to embrace the Internet, social, and mobile, companies are scrambling to beef up their online presence, spending on external marketing services such as search, web design, content creation and management, social media, and mobile marketing. The companies in the Gartner survey spent, on average, 10.4% on digital.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 4, 2010
    [Media] Podcast: How Green Technology is Affecting the Plumbing Industry
    How Do You Measure Social Media Success? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. You can hear the entire interview here. take my survey [link].
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Media] Do your Content have a Personality?
    You can’t master social media without vibrant personalities who create content that connects with your core clients. ". Put one person, or a small group, in charge of creating content in text, audio and video media forms. Does your content have a personality? Does your content build your KLT Factor (Know, Like and Trust)?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Media] Your website sucks
    'For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. When I started out in 2003, my space was called new media, my work, new media marketing. Alas, Unison is unique.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 25, 2010
    [Media] Savvy Week in Review - June 25
    Fascinating Hardcore B2B Social Media Success - by @markwschaefer You can't get much more B2B than ShipServ - a global software company focused on solutions for the shipping industry. This case study about their use of social media AND the results of the campaign is very informative. Happy Friday, everyone! Enjoy!
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Media] Top 56 B2B Marketing Posts October 2010
    Is social media creating a generation of cowards? &#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Bringing down the Twitter snobs , October 25, 2010 It seems that Mitch Joel and I are becoming the Social Media Odd Couple. 
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Media] Twitter for B2B Marketing
    Social media ain’t gonna help you if you have a mediocre product/service. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. Think social media is very imp. Like Hootsuite if you need to manage multiple social media accounts.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, APRIL 3, 2011
    [Media] Microsoft’s Future in Digital Marketing
    Meanwhile, at the same time media, advertising, technology, and brand are all moving towards a singularity and, as such, digital marketing becomes the easy moniker with which to refer to all these changes. Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Media] The Many Roles of an SEO Professional; What an SEO Tactician Does
    We are Social Media Strategists. We now know the importance of social media with search visibility. As listed above, we need to be part of your website strategy, your content strategy, your social media strategy, and your PR strategy.  Social Media Optimization. 'What is a search engine optimization tactician. Mobile SEO.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Media] Architecture Marketing: 5 Tools to Measure Success
    Meaningful engagement on social media Most firms no longer question the importance of having a social media presence , but it’s important to know if you are having meaningful conversations as a result. Certainly, visibility is one major benefit of consistent social media. What groups have they joined? On Pinterest?
  • TOMORROW PEOPLE  |  FRIDAY, JANUARY 6, 2012
    [Media] Why your Business needs a Marketing Holiday
    It’s all about staying connected across all the different social media channels. Are you planning ahead for your holidays in 2012? Wondering whether to make it a city break – or to head somewhere hot? But have you ever wondered whether your business could also do with a holiday in 2012? Business marketing in 2012 is just the same.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 18, 2012
    [Media] 5 Tips For Inside Sales Reps To Boost Your Number Of Leads
    Social Media – Social Media and Social Networking continue to grow at an alarming rate and has become a valuable tool for an inside sales reps arsenal. Remember the key to social media is it needs to be a two way conversation and you must stay engaged on the social networks. Social selling, or Sales 2.0,
  • BIZNOLOGY  |  THURSDAY, JUNE 5, 2014
    [Media] Repurposing: Content marketing made easy!
    Cross promoting media properties. You probably have several media properties—a blog, a YouTube channel , a Twitter account , for example–and repurposing content for each of these channels is a great way to cross-promote your channels. But it doesn’t have to be that way. Now, what do I mean by repurposing? Content Marketin
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 13, 2011
    [Media] New research highlights top performers’ email methods
    Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media. Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing [.].
  • MARKETING EDGE  |  TUESDAY, MAY 26, 2009
    [Media] 5 Steps to Expert with Paul Schempp – Part 2
    have featured this book 5 Steps to Expert on the Marketing Edge podcast because I believe developing experts within a company is essential to producing quality PR, media, and marketing information that can have a multiplier effect in social media. EXPERTS AND NEW MEDIA. Time 26:11. ThePlacetoBe - 140Conference.
  • SYNECORE  |  SATURDAY, MARCH 15, 2014
    [Media] Beer Brewing and Inbound Marketing: The Surprising Similarities
    It takes time to develop your strategy, especially while considering every element – email, website copy, social media, blogs, etc. Social media gives businesses a chance to interact with their audience in a funny, professional, or informative way. 'Ah, beer. Don''t Expect Results Over Night. Have Your Own Flavor. Drink It Up. Shucks.
  • VOLACCI  |  WEDNESDAY, NOVEMBER 13, 2013
    [Media] If Your Online Presence was an Employee, What Would You Put in its Job Description?
    Numerous different approaches are available, from website creation through social media or email marketing and into the multitude of possible calls to action, including direct sales, marketing, lead generation, client communication, or any number of possibilities. . Small Business Administration) to digital marketing principles. 
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 9, 2010
    [Media] Savvy Week in Review - July 9
    Popping the Social Media Bubble - by @MattChevy Matt's sage advice to get out of the echo chamber should be delivered to the social media scene on a regular basis. If you really want social media to work for you, you need to listen up! " Even though it was a short week, the blogosphere is full of inspiration. It's SO true!!
  • B2B IDEAS @ WORK  |  MONDAY, JULY 30, 2012
    [Media] How Gamification Satisfies Us
    Social media has truly changed how most of us live our lives. Today, more than two-thirds of us are on the internet 15-18 minutes a day, tweeting pictures of our lunches and professing how much we. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • SYNECORE  |  WEDNESDAY, JULY 10, 2013
    [Media] From the Intern Desk: A Guide to Digital Marketing Acronyms
    They let me share my tips on social media a couple of weeks ago, and well, since I didn’t cause a fiery mess, they’re letting me spew my two cents again – lucky you! Synecore uses an RSS feed to syndicate posts from our “Marketing Technology for Growth” blog to sites such as Business2Community , Social Media Today , and Technorati.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 31, 2015
    [Media] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
    Social media becomes a rather established customer interaction channel. Gone are the days when use of social media in the contact center was a subject that needed demystifying. This signals that organizations understand the business value of social media and are investing in making it a part of their customer service activities.
  • VIEWPOINT  |  TUESDAY, OCTOBER 15, 2013
    [Media] Internet Radio - Its Time Arrived Several Years Ago!
    This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. The new media isn’t so new, but it is asserting itself and as a media outlet it is becoming a serious communication outlet. Spotify and TuneIn which surveyed more than 3,000 people age 12 and up about their online music consumption.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 13, 2010
    [Media] The State of the Blogosphere 2010
    Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? startups.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 22, 2009
    [Media] Tech Buyers Use Collateral for Purchase Decisions
    Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions. The survey report, Eccolo Media 2008 B2B Technology Collateral Survey, definitely provides validation for their premise. Their premise was to prove that content development is more than a cost sink or requirement for doing business.
  • MARKETING EDGE  |  FRIDAY, OCTOBER 17, 2008
    [Media] Twitter Means Business and Then Some
    For example, there is a Twitter public media category. It is a smaller venue that gives attendees exceptional opportunities to talk with some of the countries most thoughtful and experienced social media practitioners. Time 22:51. don't want to say popularity, although it has 3.2 million users , because this word is less meaningful.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 17, 2014
    [Media] Looking For Talent? Why Not Use YouTube?
    Related Stories The Importance Of Storytelling In Social Recruitment The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Use Social Media to Recruit Your Next Intern. 'Looking for new talent for your firm? Consider using YouTube in your recruitment strategy. Looking For Talent? Why Not Use YouTube?
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 14, 2011
    [Media] B2B Marketing: Content Mills… …really?!
    They should also understand search engine and social media optimization. They should do a keyword analysis for your website and social media profiles and make sure your content is relevant to what your customers search for. get that the blog abandonment rate is 95%! It’s haaarrrd to think of messages to Tweet! Definition of Mill.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 22, 2012
    [Media] Using Klout and social scoring for sales and marketing teams
    Like a credit score, let’s assume that companies like Klout, Kred and Appinions are beginning to measure something that correlates to an individual’s social media effectiveness. One of the things I have been interested in is examining practical applications of Klout and social scoring to an internal enterprise. ” Indeed.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Media] The Last Blog: It All Begins with Trust
    As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with. What if someone asked you what your last words would be? Without trust, there is no relationship and there is no business.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 30, 2010
    [Media] B2B Case Study: Supply Chain Firm Drives Traffic with Online Community
    Here is a recent article from Fast Company that goes into more detail about this social media program. Related posts: B2B Case Study: Business Week Social Media Site Ron Casalotti, Social Media Lead of Bloomberg L.P. B2B Social Media Case Study: Equation Research Mike Travis, founder and CEO of Equation Research, presented a.
  • B2B IDEAS @ WORK  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Media] Save the Date! 2010 September B2B Marketing Happenings & Goings-on
    September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts? New Tactics.
  • B2B MEMES  |  FRIDAY, AUGUST 12, 2011
    [Media] Do B2B Editors Get Twitter?
    The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. While this analysis suggests that many editors may not be making the best use of Twitter, it doesn’t necessarily mean they are not effective at social media in general. Curatorial. Conversational.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2010
    [Media] Can Old Database Marketers Learn Digital Tricks?
    It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM). Summary: Database marketing and digital marketing are more different than it seems.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Media] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Other forms of online media placements can also attract audiences to download content.   Social Media.  Via your landing page.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Media] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Other forms of online media placements can also attract audiences to download content.   Social Media.  Via your landing page.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Media] Link to us
    If you are a fan of Fearless Competitor, the blog of the B2B Lead Generation company, Find New Customers , now you can link to us. Organic search is our #3 source of traffic to Find New Customers , but you can help us make it even bigger. Just click on Link to Us below to visit this special page. Link to us. Thank you. We LOVE our fans.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 30, 2014
    [Media] When best practice isn’t always the best practice
    'Social Fresh West 2014, billed as the “secret weapon for social media success,” delivered on that promise, as it wrapped up in sunny San Diego yesterday. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Media] B2B Marketing Actions You Can Take Now to Have a Better 2013
    Assess your traditional and social media efforts in the past year. Evaluate your push and pull marketing campaigns as well as your social media statistics, posts and rankings. Are there new social media tools you can use (e.g. For B2B marketers, the last weeks and months of the year can also mean opportunity.
  • BIZNOLOGY  |  THURSDAY, MARCH 21, 2013
    [Media] Steps to Take After Receiving a Link Warning from Google
    Spend your time creating and sharing great content on industry relevant sites and within social media. They help to generate natural links and are shared in social media improving your social signals. Image via CrunchBase. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet). Create quality links.
  • MEASURABLE MARKETING  |  MONDAY, OCTOBER 4, 2010
    [Media] Balancing Corporate and Personal Branding
    In the social media sphere, there is a constant struggle between building personal and professional brands online. Many employees (unless their job revolves around social media) find it difficult to keep up both a personal and corporate brand effectively. Nobody has an unlimited amount of time to put towards social media.
  • HUBSPOT  |  FRIDAY, MAY 14, 2010
    [Media] Google's Biggest Competitor is You
    Despite efforts, Google has yet to crack social media as such, as evidenced by the recent announcement that Google is looking to hire a "Head of Social". Actively participating in social media is becoming increasingly important. Think of social media as a cocktail party. Be dedicated to social media. Connect with HubSpot
  • THE ROI GUY  |  THURSDAY, APRIL 7, 2011
    [Media] Technology Marketing Budgets Recover With Strength into 2011
    Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Media] The Big List of Inside Sales Messaging Statistics
    On top of that, social media messaging is a whole new arena sales professionals must tap into. Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). 'Sales managers, how often are you evaluating your inside sales team’s messaging techniques? Want that toolkit? You can download it here. ).
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 26, 2013
    [Media] How to Create Content Maps That Actually Work in Sales Lead Generation
    What he just wrote are media types , not content messages. We love to read your comments and appreciate those who share on social media. 'How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Movement is critical!). It looked like this: Awareness. Evaluation. agree.).
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Media] Be human. Your customers will thank you.
    Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. If you engage in social media, don’t make it all about you or your product. Your brand needs to be human, too. Embrace it.
  • B2BBLOGGERS  |  TUESDAY, MAY 11, 2010
    [Media] B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
    When developing your app, consider building in tools to monitor usage such as AppViz ,  Heartbeat ,  or Pinch Media. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Of course the growth in smartphone sales (up 20% in 2009) is driving the development of apps.  Thanks!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 2, 2011
    [Media] So much free content, so little time!
    07, I’ve been invited to a Social Media Week program called The Grueling World of Social Media that explores the impact large companies are having on the social web.  Social Media Strategies Workshop — This one is going to be amazing!  They do an absolutely first-class job. But their next one on Feb. On Monday, Feb.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 13, 2014
    [Media] Check out Dave Kerpen – our featured guest on Marketing Made Simple TV today
    Dave Kerpen  is founder and CEO of Likeable Local, the co-founder and Chairman of Likeable Media, the NY Times Bestselling author of 3 books, an international keynote speaker, and the  #1  LinkedIn Influencer of all time in page views, ahead of Bill Gates, Jack Welch, Mark Cuban, and President Barack Obama. Hop right over and watch Dave now.
  • THE CONTENT FACTOR  |  TUESDAY, DECEMBER 29, 2009
    [Media] Thought Leaders are Curators of Content
    There are several points here that are relevant to thought leadership, and how social media changes the game.Overall, I appreciate Solis's comments for bringing social media down to earth a bit. Other analyses about social media boil down to: "it's so cool because everybody can say anything.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 7, 2012
    [Media] Content Marketing ROI Show and Tell [Infographic]
    The new marketing landscape of content management plus social media is very exciting — especially for marketers on a limited budget. However, disciplined content creation and the mastering the art/science of social media are both very difficult.
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 15, 2010
    [Media] The Impact of Social on B2B Brand Personality
    One of the things made noticeable through social media participation is the personality of a previously impersonal B2B brand. know social media is the new shiny object that has marketers' attention. your social media program to enhance it. In other words, personality shines through. We all have filters. Set goals.
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Media] How to Ask Management to Reduce Traditional Marketing [Marketing Cast]
    Free Download: How to Sell Social Media to Your Boss. Social media guru Chris Brogan explains how to demonstrate the value of social media marketing. Download the free webinar to learn how to get your company started with social media. But does your management team share that sentiment? Ask People About Their Habits.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Media] 5 Ways to Redefine and Retell your Brand’s Story
    This type of website design optimizes your site for media devices such as tablets and smartphones, so users can easily access your website from any device. Instead of tackling every social media platform, focus your efforts on three platforms. Be sure your email has buttons that link directly to your social media accounts.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an application, our smartphones and tablets are an extension of ourselves—and marketers are taking notice. 'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?!
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Media] 10 Genius Ideas That Changed Marketing Forever
    And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry. The new media landscape has reshaped the ways in which audiences access information. That's not right, right?)
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Media] Top 9 Professional Services Marketing Lessons Learned in 2014
    6) LinkedIn is the Most Effective Social Media Channel for Online Lead Generation According to our research on how professional services buyers evaluate providers , prospective clients use social media to “check out” providers more often than they consult references. Now, his company is not only able to exist, but excel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 13, 2011
    [Media] A PR 2.0 Success Story: How I Became a Mommy Blogger
    Check it out: There are 42 million women involved in social media weekly — and about half of them are moms with children at home. Cision noted that “Mom bloggers are extremely vital to the new media landscape,” and that they “use new media like nobody’s business.&#. This is a true story.  Wait, no they haven’t.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Media] IBM Social Computing Guidelines
    Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. IBMers should not use these media for covert marketing or public relations.
  • B2BBLOGGERS  |  FRIDAY, JULY 2, 2010
    [Media] Is It Time To Stop With The Social Networking “Addiction” label.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label? How can we help you Make Good Media? Group : Welcome, Jeremy.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 9, 2013
    [Media] Summary of this week’s posts from the sales lead generation company Find New Customers
    Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it. 'Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. If you missed any this week, it’s a good chance to catch up. Reasons Why You Need to Check Out Marketing Made Simple TV.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Media] B2B Content Marketing: HubSpot May Be the Best in the World
    Grader.com, which businesses can use for free to analyze their websites and social media presence is very popular. Or second, you can be your own media company, start a blog and publish your own content.  Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot.
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 9, 2010
    [Media] How to Get More Social on Twitter
    The thing is that many B2B companies want to establish a social media presence. They want to get their companies on the social media map so they don't miss an opportunity. Earlier this week, I wrote about 5 Things to Consider BEFORE Using Social Media. For some B2B marketers, Twitter isn't intuitive. Always attribute.
  • HUBSPOT  |  THURSDAY, JANUARY 20, 2011
    [Media] Stop Marketing and Start Engaging with Scott Stratten (@unmarketing) [@InboundNow #4]
    In episode 4 of Inbound Now the man, the myth, the legend, Mr. Scott Stratten ( @unmarketing ) joins us to drop some great social media and inbound marketing knowledge from his new book: Unmarketing. The concept of platforming and building one social media presence at a time. His advice to us?". Or let us know here. His advice to us?".
  • WINDMILL NETWORKING  |  MONDAY, APRIL 13, 2015
    [Media] “Plinko” Content: Zig and Zag Your Way to Brand Awareness
    However, there is also a […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. 'Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Content Marketing
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 20, 2012
    [Media] How familiar are you with your customers?
    If you listen in social media, give yourself a gold star. But as direct marketing over digital media is more a way to sell, we need that experience on marketing teams, too. Photo credit: Wikipedia. Yes, I know that you know your business. And maybe you’ve even done some market research. But I am talking about something deeper.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Media] How to Use Video Content to Drive and Support Other Content Marketing Activities
    Simply posting the same clip across social media doesn’t count. When you employ one person to focus on video, another to pioneer blogging, a third to run eBook marketing, and a fourth to manage social media, you wind up with a lot of people only looking at the one or two channels they deal with every day. The answer is simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 30, 2015
    [Media] Five ideas to discover your marketing niche
    We thought it would interesting to talk about this opportunity at the recent Social Media Marketing World conference. We thought it would interesting to talk about this opportunity at the recent Social Media Marketing World conference. We took the stage to share our ideas with a packed room of marketing professionals. By channel?
  • MARKETING EDGE  |  SUNDAY, OCTOBER 11, 2009
    [Media] Two New Perspectives for Business
    Social media exposes all kinds of talent online, plus a public discussion of the issues. Examples of this are the Social Media Breakfast , Social Media Club , and the Unsummit Conference. Time 29:43. 1) Coopetition to Community. Now competitors readily learn, copy, share, and engage each other. 2) Customer Participation. Enjoy.
  • HUBSPOT  |  FRIDAY, DECEMBER 10, 2010
    [Media] Why PR Doesn't Drive Sales
    There's No Science Behind PR Success Data - Typical PR campaigns are measured by the number of media coverage / placements per month. but success is typically measured by the number of hits and more recently, the number of shared media hits on Twitter and Facebook. Why PR Doesn't Drive Sales. Create remarkable content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 9, 2013
    [Media] 40 million people can’t be wrong — The secrets of viral
    In it, he chronicled his journey from early viral sensation to creating a respected media channel boasting 40 million unique visitors. More people can receive a piece of media if the ‘Bored at Work’ network likes it.” 'By Kerry Gorgone, {grow} Contributing Columnist. Here are some key points from his presentation.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 17, 2014
    [Media] B2B Sales Teams Can Use Content Marketing to Generate Leads
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. 'My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. We have been talking about the intersection of sales and content marketing for B2B companies. And the sharing of this content is trackable.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 17, 2013
    [Media] Why You Shouldn’t Assume when Signing Employment Agreements
    We love comments and those who share on social media. Also, based on a recommendation from Dan Zarrella, Hubspot’s Social Media Scientist, we now publish very early in the am. 'Employment agreements can come back to bite you, big time. learned that the hard way. Shame on me. transferred ownership to them at no charge.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Media] 55 Free Templates to Make Visual Content Creation Quick & Painless
    And in social media? The Marketer''s Crash Course in Visual Content Creation (+ 5 Social Media Cover Photo Templates). The download also comes with five pre-sized PowerPoint templates to help you create social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right dimensions. But honestly.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 4, 2011
    [Media] Attend a Free Social Selling Workshop #S20C
    With a successful launch and great response to the Social Selling University, we are hosting a Social Selling Workshop to help educate and enable sales professionals to the impact that can be made by incorporating the use of social media to the sales process. InsideView is a sponsor of the Sales 2.0 Conference and it [.]. Conferences Sales 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Media] How I totally screwed up my blogging strategy
    by Melanie Kissell Related Stories 8 ways blog writing is unique This is why I am not reading or tweeting your blog post What Proctology Exams Teach Us About Social Media Big blog posts that made a difference The Paradox of Social Media Popularity. For the first time in four years, I seemingly had nothing to write about. Who knows?
  • CONVERSIONATION  |  SATURDAY, OCTOBER 9, 2010
    [Media] EMI’s and Google’s John Lennon tribute: simple, integrated, brilliant but, well, you know
    For the really young digital and social media generation: you have. //. OK, if you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Media] The 15 Most Life-Changing Editorial Calendar Tools
    While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. One of the most innovative and brilliant approaches to editorial calendar tools we’ve encountered is VMWare’s “enterprise social media network,” SocialCast.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 10, 2012
    [Media] Time to Write Off Your Company Blog?
    Recent posts by social media influencers have challenged a  University of Massachusetts study showing a decline in corporate blogging by rhetorically asking whether it’s possibly time to rethink your company’s blogging strategy, or even forget about it altogether.  Other social media bloggers have referenced that post and sounded the alarm. 
  • CONNECT THE DOCS  |  THURSDAY, JULY 22, 2010
    [Media] Does your B2B Marketing have Consistent Messages?
    For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath Albee. Blogs.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 16, 2010
    [Media] Reputation Holds the Key to Email Deliverability
    Author: Maria Pergolino | Website | Twitter Maria specializes in Inbound Marketing for Marketo ,leading efforts in adoption of social media channels for brandawareness and demand generation. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Allow me to explain.
  • CK'S B2B BLOG  |  MONDAY, MAY 2, 2011
    [Media] New Article On The Mobile Revolution & B2B: 6 Key Questions (And Answers!) On B2B Mobile Marketing
    And speaking of The Mobile Revolution & B2B, I'll be speaking on this very subject at The MarketingProfs B2B Forum in June, along with a power-packed agenda at the event across B2B marketing topics including social media, lead generation, content marketing, ROI tracking and much more. Access the article here. B2B Mobile Marketing
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 10, 2009
    [Media] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
    How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.
  • SAZBEAN  |  THURSDAY, AUGUST 18, 2011
    [Media] How to Combine QR Codes With the Power of Facebook
    Over the past several months, QR codes have inserted themselves squarely into digital media conversation (even appearing on late-night TV). – How to Combine QR Codes With the Power of Facebook (Social Media Examiner). In this article, I’ll unpack how to get your QR codes to go viral on Facebook. News & Notes
  • LEADER NETWORKS  |  SATURDAY, OCTOBER 22, 2011
    [Media] The Future Of Online Community
    Because of the widespread reach of social media at-large, and online communities in specific, the days where a company can declare victory due to market size are over because customers can now talk and share their experiences publically. Will community and social media diverge or converge? Here is a recap of the conversation.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 16, 2015
    [Media] Designing Your Pinterest Pins “Mobile First”
    '“The majority of the traffic to your content marketing will come from a mobile device in two to five years” and it’s time to think “mobile first” as part of your channel strategy says social media strategist Jay Baer. Clearly it’s time to make mobile a priority. Want even more proof? The latest comScore reported […]. Jeff Sieh.
  • SYNECORE  |  MONDAY, JUNE 10, 2013
    [Media] Why Amazon is Killing it with Millennials (and Advertisers)
    media , Amazon is the "most liked" tech brand among millennials, age 16-34 years old: Look! Millennials do much more online couponing and from a variety of sources including couponing sites, retailers, manufacturers, and social media sites than other cohorts. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 23, 2011
    [Media] The Corporate Battle of the Facebook Likes
    The company has two success metrics for this social media initiative:  1) Did the brand have more Likes than the leading competitor and 2) What was the “cost per Like?”  One of the best things about my job is that I get to meet executives from many different companies, both big and small. household given.
  • ACHIEVE MARKET LEADERSHIP  |  FRIDAY, SEPTEMBER 21, 2012
    [Media] 5 Ways to Increase Traffic and Sales with Blogging
    We recently came across an article on SocialMedia Today that says social media is a good starting point when it comes to engagement, but that blogging takes that extra step in proving brand value by providing additional custom content.  Here are 5 suggestions when it comes to increasing traffic on your blog: Think like a consumer. Compare.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Media] LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
    Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. LinkedIn's conversion rate also outranked social media as a channel overall. Can you sprinkle more lead generation opportunities throughout your social media updates? 69%) and Facebook (.77%). So what about B2C-focused businesses?
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Media] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. 9) Social media & blogging generate real customers. 10) Social media adoption has grown drastically in the U.S. Why, you ask?
<< 1 2 ... 109 110 111 112 113 ... 237 238 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...