Whether its making sure that your ecommerce platform doesn’t drive your users crazy or organizing your social media to build your community, forethought is key to a premium customer experience. In our recent Customer Experience Series, Mashable dove deep into the mysterious alchemy of customer service. News & Notes

I am starting to rethink about our whole social media strategy approach for small businesses. Not so much with our own companies, but for our clients. It has taken me an inordinate amount of time to discover the constraints of “not being their boss,” something consultants and agencies a like are challenged with constantly. News & Notes

The Holistic Approach to Social Media by Dave Van de Walle of @Area224. This interseting research (based on analysis of 150,000 social media posts) may give you a hint. Another week gone by. Sometimes it's hard to say where those days go - especially when you're busy. Our thoughts and prayers go out to his family.

Case Study: Caterpillar and Blue Collar Social Media Marketing by @markwschaefer. Mark interviews Caterpillar's Social Media Program Manager and gets some behind-the-scenes insights into what makes their excellent blog tick. The weeks just keep flying by. The B2B crowd isn't taking any breaks yet, though. by @DeniseWakeman.

This week's wrap-up includes some great pieces on lead generation, copywriting, content marketing, and - of course - social media. Is Your Company Creating a Social Media Ghost Town? It's Friday? Again? Don't get me wrong. I'm glad (always up for a weekend), but how the heck did it get here so fast? call it "market research."

The 8 Wrong Questions PR Firms Are Asking About Social Media - by @jaybaer Great post from Jay Baer that highlights the wrong way to approach social media from a PR perspective. The last few days of summer are slipping through our fingers like water through a busted sand bucket. Yes, fall is almost here. Tweet on! Tweet

From an advertising standpoint, there is a reason to run ads in both media. If 15% of a TV buy is reallocated to digital media , reach spikes at lower costs. In this media scenario, TV lays down the basic message, while spots in online content channels amplify or expand the message. TV and online video are converging.

We love comments and those who share on social media. '“You can’t help someone who does not want to change.” ” – Adele Revella, the Buyer Persona Institute. Recently, I was contacted by a CEO of a software firm in New Jersey via LinkedIn, after he checked out Jeff Ogden ‘s portfolio on LinkedIn.

This has led to an increase in mobile media usage of 9.2% The Reasons Why Social Media Will Boost Your Sales In 2012 Social media has developed at such a rate it is. 'Agile  Adaptation  - Sales have been a moving target in the present climate for a lot of companies and there are many contributing factors at play. in the US.

This means you're probably doing a poor job of promoting those pages through channels like social media, email, or your blog. Create calls-to-action for your offers' landing pages, and use them -- within text, in buttons on your blog and other website pages, in social media updates, in email sends, etc. Or at least, there should be.

can spend hours searching through sales methodologies and social media presentations to get an education and reference information to be better at my job. If you hadn’t noticed, InsideView has become very active in the social networking and content sharing site SlideShare. Social Selling b2b sales customer 2.0 social selling

2) An email from Eccolo Media with their latest Tech Buyer Collateral Survey because most of my clients are IT companies and the information is always valuable to me. Today has been one of those days with too much information (TMI) from the start. I've finally cleared my email inbox, replying to all the stuff that can't wait. Do tha

He’s the author of Read This First: The Executive’s Guide to New Media , he blogs at [link] and is @ronploof on Twitter. _. He presented at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio tomorrow. BtoB Lead Generation : Content Marketing Challenges. It’s by Ron Ploof.

For example, for two years in a row, over 84% of business executives surveyed by Eccolo Media indicated that white papers were “extremely influential” in decision making. I’ll also cover how to promote your finished white paper on your website and via social media. White paper class with the Appum Group. In these classes, you’ll.

Developing a personal rapport with businesses has been an enduring characteristic of successful B2B marketing, so it seem counterintuitive to rely on automated emails and social media platforms. Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation.

Assessment criteria included: Social media presence; quality, regularity and popularity of written work; active engagement with recognized resource sites; commitment to continually advance selling and marketing practices. Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer.

Your friends who don’t 'get' inbound marketing think you "do social media" for a living. You know the ROI of social media. You know ' content marketing ' and 'social media marketing' are tips of the inbound marketing iceberg! We inbound marketers need to stick together! But hey, that's what makes us so darn successful!

Presented by HubSpot’s social media scientist, Dan Zarella, the webinar provided so much original research that it drew nearly 25,000 sign-ups. And social media participation doesn’t have to be limited just to Twitter. This is evidenced by the rise of webinars as a marketing strategy. 1) Offer Exclusive Information and Resources.

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. Soon there will likely even be an app that pulls all these together so you can see everything happening in social media at once. 

Have they heard anything about it socially from their friends or perhaps the media? As a B2B marketing agency, we’re always learning about ways to motivate buying behavior for our clients. One is the Theory of Planned Behavior, which was developed as an extension of The Theory of Reasoned Action. But perhaps that isn’t enough.

Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. How do you shift the focus from you or your company to your prospects and customers?

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? ▼ September (18) Tech Media Publishers looking more Like Interactiv.

Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Be your brand. Not something you saw on TMZ. Don’t #1: Trendy Stuff. By the time you became aware of the Harlem Shake, it was already passé. That’s really swell that your CFO wanted to wear a gorilla suit.

Of course there are a lot of other factors that contribute to whether or not someone is a good venture capitalist, but if you're planning on raising money for a social media start up or are just interested in knowing who the top VC influencers are on Twitter, this remix on Mark's list is pretty interesting. Connect with HubSpot

Are they likely to use Twitter, Facebook, or other social media? Late last week Twitter was all atwitter (sorry) with this interesting news tidbit: How to Get Ahead in Advertising with Six Dollars and Google. Hiring me is fun, too.&# Is yours targeted enough? What does that mean for B2B marketers? Quick! Are you sending the right message?

TechTarget's 2009 Media Consumption Report provides insight into the types of content that technology buyers seek through the buying cycle; you can see the chart in this blog post. Brand Experience : exciting store design and atmosphere, consistently great product quality, making customers feel they're special and that they always get a deal.

TechTarget's 2009 Media Consumption Report provides insight into the types of content that technology buyers seek through the buying cycle; you can see the chart in this blog post. Brand Experience : exciting store design and atmosphere, consistently great product quality, making customers feel they're special and that they always get a deal.

Combined, traditional business information services and social media can help create the best prospect intelligence, enabling sales professionals to sort through potential deals and dealmakers. Any sales reps worth their salt does their homework before contacting a lead. Ignite Smarter Conversations. Prospecting Sales 2.0

He presented at the 140 Social Media Conference on Long Island and appeared on Sales Lead Management Radio. B2B Lead Generation | How to Find New Customers. Every day I hear how bad the economy is. The news is filled with foreclosures, bank failings and disappointing jobs reports. But we want YOU to succeed. You face a different world today.

The other component that enables this is the interactive dialogue made possible via social media. If you don't know which of your customers is using social media, it's time to learn. How to promote business through social media (ie Facebook, Twitter, etc)? This is round 2. This depends on your lead management process.

This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology for sales organizations. Companies of all sizes that focus on their sales teams have to put effort in building them into superstars. Prospecting Sales 2.0 customer 2.0 Enterprise 2.0

Inbound Now will be a weekly interview series where we reach out and talk with industry experts to bring you the latest in inbound marketing, SEO, email marketing and social media. Jason is founder of Social Fresh , a social media education company, that runs a series of social media conferences around the U.S.

What’s Your Mobile Media Strategy for 2012? We’ve talked a lot about mobile and what it means to both manufacturers and distributors when trying to reach the professional tradesmen. For those who are still on the fence about mobile and where it’s going, here is some useful info.

Once you see the value of content marketing, it can be tempting to want to try everything: blogging, eBooks, video, social media, etc. Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. Not having a plan. What outlets will you use?

For additional suggestions on measuring social media marketing, check out Social Media Metrics by Jim Sterne, a primer that covers every facet of the topic. by Jon Miller The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern. New Visitors.

Kevin Mullett, a social media and search-engine-optimization expert and the director of product development for Cirrus ABS, talked with AllFacebook about the biggest mistakes he’s seen companies make on their Facebook pages. Odds are you’ve liked a page on Facebook only to regret it a few hours or a few days later. Don’t be that page.

Here's what it takes to create a “social sharing” support program for your sales teams (and if you know your prospects well and are engaged in social media, you're well positioned to succeed). 'They say April showers bring May flowers. Actually, these are great lessons for ANYone. by @ hmanning of @ Forrester.

Social Media vs. Branding: Which One's Losing and Why? Our thoughts are with everyone affected by Hurricane Sandy this past week. We Savvy Sisters are thankful to have weathered the storm no worse for wear. If you're looking to lighten the mood, these posts just might do the trick. Enjoy and stay safe! Are you dabbling with Pinterest?

He’s also the host of  Mad Marketing TV  and Marketing Made Simple TV - in which he interviews top marketing, sales and social media experts to bring practical and pragmatic information to businesses everywhere. 4 1/2 out of 5 stars. First, I want to applaud the authors on the quality of the book itself. We give this book 4 1/2 stars.

We love to read your comment and appreciate those who share on social media. Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event in New York City on April 24th. Content2Conversion  and sponsored by DemandGenReport. Use Twitter hashtag #B2BContentEvent Sorry, this event is Sold out!

He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. Go Irish!). July – Don F.

He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Who will it be? Why don’t you follow him?

He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the. We really appreciate it.

He presented “How to Build a Great Personal Brand&#  at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio on June 9th. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio just one week from today. Break a leg, Trish!). James Rogers, Hoovers.

He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Live webinars are a big mistake. Stick a fork in live webinars. They are done. The live webinar should land on the ash heap of history. Have you ever had audio problems? Loss of video? Who hasn’t?

Reach out the people in your company who share links frequently via email, find your employees that are active in social media. Listen in to social media and do some research. B2B Lead Generation | Content Marketing. Joe Pulizzi, Content Marketing Expert. Here’s the permalink. By the way, we’re huge fans of Hubspot too.

'Shel Israel writes The Social Beat blog column at Forbes.com and has authored four books about digital media''s impact on business. We look at five converging technology forces: mobile, social media, data, sensors, and location. Here''s what he said. Can you tell us a bit about your upcoming book, The Age of Context ?

The four most important components of an effective thank-you page are: access to your offer, social media sharing links, secondary calls-to-action, and auto-response emails. After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page.

tagged in #B2Bchat , B2B Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? What professional organizations do you belong to? What is the value?

Odds are your presence on this site or your interest in this article means that you are in some way involved with social media, even if this involvement is for personal, non work-related purposes. You may even tap into social media for insights on B2C products and services you are considering. Myth #2: Role of the vendor: Responder?

It is a good idea to try new lead generation concepts, media, target audiences, etc.  I talk a lot about what you need to do to be successful in B2B marketing.  But it is helpful to understand what not to do as well.  Here are five habits to avoid in B2B lead generation. Lousy Habit 1: Waiting until conditions are “just right.”

Interviewing top marketing, sales and social media experts on Mad Marketing TV was terrific experience. Media Contact. Jeff Ogden, President of Find New Customers and Host of popular Mad Marketing TV show, Brings His Fresh Perspective to Sales and Marketing for B2B Audiences. Jeff Ogden, Host. online. About Find New Customers LLC.

Companies ought to do a much better job of breaking down silos, personalizing and customizing marketing content – so that they are able to deliver the right messages to the right person in the right media at the right time. Lead Generation Companies | Companies struggle with small interactive marketing departments. Amen, Forrester!

You see more blog subscribers, a huge increase in website traffic, and your social media followers are way up. by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. At first, things are going great! But, as the year comes to a close, your inbound growth has slowed.

Sales intelligence is emerging as a result of the rise of social media. The assembly line has been a manufacturing process in the making for hundreds of years. However, it wasn’t until 1913 that it was perfected by the Ford Motor Company creating huge ramifications for the entire industry of automobiles and manufacturing. Efficiency.

Blue Fountain Media found that Americans spend one of every six minutes online using a social network, offering marketers a tremendous opportunity to increase their exposure time through mobile social networking. Christine recently published a mobile marketig white paper which we asked her to summarize below. billion! Connect with HubSpot

How fast the programs will create revenue : When we run a demo or test drive campaigns, leads turn quickly to opportunities, but when we acquire leads through virtual events or social media they take much longer. Super star demand gen managers know how to create the proper mix of demand by each line of business to ensure happy sales teams.

by Phil Fernandez On this blog, I have written frequently about how digital communications and especially social media have sparked a growing revolution in the sales and marketing process. year ago, when the iPad was first launched, the questions were, “would anyone care?” and “would anyone buy it?” million iPads this year, and 63.3

Although there's plenty of data to illustrate the dramatic shift that social media, search engines, and mobile technology have had on consumer behavior over the past few years, there are still many stalwarts out there who believe "new marketing" is a passing fad or feel too overwhelmed by social media buzzwords to make any changes.

absence of an integrated social media strategy. We love comments and those who share our posts on social media. 'Buffer. Via Twitter  Patrick Carroll   3 days ago. Woah, this conversation is loaded! Thanks Gerhard & Jeff!”. It’s NOT Marketing Made Simple TV. It’s Selling Power TV! not enough qualified sales leads.

We love comments and those who share on social media. He’s also a highly regarded expert in sales lead generation and social media. Content Marketing in Sales Lead Generation is not a Campaign.  ”Per dollar, content marketing produces 3 times more leads than paid search.” Sounds great, right. Sign me up.

For connecting with journalists and media contacts at publications in which you''d like to secure some PR coverage. 'If you''re anything like me, you love LinkedIn not just for all its awesome marketing tools , but also for its fantastic personal networking features. About LinkedIn Contacts. to start testing it out in the coming weeks.

For example, if you conduct analysis that shows that your blog is typically how new visitors find you (whether through social media, search engines, or another referrer), you can infer that many people who land on your blog are first-time visitors to your website. Promote your offers in social media. What an Offer Isn't. Ebooks.

By : Headstand Media. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What Is Search Engine Optimization / SEO.

Social media has finally broken through the "party-girl ceiling" and entered a new, higher level of utility. While some proponents are still mired in work-a-day water-cooler banter, the leading edge has moved on to the creation of content that directly influences how professionals think. This change is not surprising.

Be it through customer service, experiences, or social media, maintaining a rich dialogue with your customers never goes out of style. It watched as other companies modernized their brands, made deals with online retailers, and became big players in social media. The Best Brand Makeovers of 2011. The Worst Brand Makeovers of 2011.

One of the main reasons I began to utilize social media tools like LinkedIn and Twitter was because it provided me with direct access to other employees within my company and across our ecosystem. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. James L.

Go multi-media – a blog doesn’t have to be just a block of words on a web page. Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. But what exactly does “fresh” content entail? Tell the story of how your company came to be.

Create Product/Service Awareness: While it's always a bad idea to be overly self-promotional in your social media efforts, you also want to make sure that your fans are aware of your products/services. All inbound marketers will agree: more 'Likes' for your Facebook business page are quite nice. But when has 'nice' ever been enough?

According to an Eccolo Media survey of IT buyers, ". It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek. Narrative text.

Like, interact in social media? Could be a lot of things -- they don't have the budget, or they're just fans of your content or social media presence. Or only for the first 10 that respond in social media. Ever wake up on the wrong side of the bed? Of course you have. We all have. Write an engaging blog post? So, here we go.

I don’t make a habit of putting my life on display on the blog but I wanted to pass along some news that I’m excited about — and it’s a social media success story, too! The lesson I have learned over and over again is you just never know what will happen through your social media connections.  Tweet This!

Geo-Marketing As A New Business Marketing Tool Author: Melih Oztalay on Search Engine Journal Melih's article provides a helpful introduction to geographic marketing (geo-marketing), defining it as "a new method of marketing a business and its website through web searches, mobile searches and social media." Are you taking advantage of it?

Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. He also reviews innovative companies, like Klout, which measure social media influence. Sharing content and amassing followers, fans, friends and connections evolved into a daily endeavor.

look at Social Media spending reveals that marketers expect to spend 9.9% of their budget on social media over past 12 months, that this is expected to almost double in next five years, to 17.7% Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Basic Content Marketing Trumps Social Media and Bl.

And the irony is stark, given that mobile is the one set of media that is most used by their target audiences. from Social Media Today. There is no doubt that B2B marketers need to learn more about mobile, so they can reach their already mobile audience. This is not a coming revolution, it is already here and you need to catch up.

The fact of the matter is, NOT letting sales professionals engage on social media is detrimental to the bottom line for the reasons below. The preponderance of business and social data on customers poses both an opportunity and a challenge for today’s sales professionals.  It requires relevance at the time of engagement. Sales 2.0 customer 2.0

Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). This content is for "modern marketers who love blogging, SEO, social media, and data." Posts You Might Like to Read: Social Media Call-to-Action: 7 Tips to Improve Your Results. 34) Social Media Today.

Whether your book is published by a commercial publishing house or whether you self-published it, you can still get bang for your marketing buck by being a little creative and taking full advantage of various forms of media. The publishing industry is in bad shape right now. The average advance for a non-fiction book is 5,000 dollars.

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Or for a social media intern to learn about the results of the latest email A/B test ? Meetings suck. Set an Agenda. Speaking of agendas, set one.

Not surprisingly, tech-industry marketers are ahead of other industries in terms of leveraging new techniques, channels and strategies, such as social, mobile and digital media as well as technology and predictive analytics. One approach is to find a channel or media as a connective tissue and build strategies around it. 

Delivered by the UK’s leading inbound marketing consultancy, Tomorrow People at Stand 574 , the seminar will show you how to utilise online, social media, killer content and our inbound marketing platform to attract more customers to your business. How to Get Married to New Prospects in 90 Days with Inbound Marketing. Venue?

Webinars, social media events, Internet radio shows, teleclasses, and live video broadcasts are all examples. The reasons for having a company blog can be numerous: drive traffic, create brand awareness, or generate leads to name a few. Blogging to Increase Traffic. This is probably the group that most well known blogs fall under.

“Using double opt-in forms on websites, blogs, social media pages and anywhere prospective recipients may be looking to stay in touch with you is a must,” says Paul Turnbull, product marketing manager at Campaigner. Email campaigns must be targeted and relevant to the customer. Capture Emails With Double Opt-In. News & Notes

Leveraging social media in the enterprise is new to many, but time is ticking for those who haven’t developed a social enterprise strategy — chances are competitors have a head start. What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause.

lot of these hidden tools and tricks are around finding ways to pull in more leads to the top of your marketing funnel, whether it’s increasing social media reach, list size, or any other marketing attribute that you’re being measured by. – 5 Hidden Tricks for Better B2B Lead Generation by Brian Whalley. News & Notes

These developments have created a fertile ecosystem for retailers seeking to cultivate new revenue streams using social media. When Howard Schultz came on board with Starbucks in 1982, he advised the company to evolve its business from coffee beans and accessories to coffeehouse culture and espresso by the cup.  News & Notes

Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. Whether you’re on the Facebook  home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page.

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua).

Social Media Tracking 101. Some of you may know that I’ve been a guest blogger at Genius.com since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction.

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? ► September (18) Tech Media Publishers looking more Like Interactiv.

What media are most effective in reaching your targeted titles? The combination of relevant messaging and avoiding the use of new technologies (such as social media) to emulate negative promotional stereotypes should go a long way toward making your business development efforts more productive. It’s about Gaining Mind Share.

In this hour presentation, Joe will discuss eight initiatives that all marketers need to consider now when it comes to corporate storytelling and social media. Joe is a leading author, speaker and strategist for content marketing. Joe is the founder of the Content Marketing Institute and the CEO of SocialTract. You can sign up here. Joe

Instead, they keep telling themselves that things like social media are a fad and they do not need to invest the time and future in such networking tools. For better or worse, social media is not going anywhere anytime soon. We’re happy to present this guest post by Dave Thomas, who writes for Business.com. Thanks Dave.

How to publish using multi-media tools. In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? As you write your content, you should cover each of the answers.

Time-Saving Tips for Social Media Marketing. There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. You and your pages shouldn’t be concerned, except if you’re trying to game the system. Be aggressive about building your user base. Digg this!

When I used to sell custom publishing for Penton Media, we used to go into meetings with charts showing that, ultimately, clients would be spending the same or less if they really looked at all the resources they were employing. Ah yes, the realism of taking marketing theory and turning it into practice (execution is the tricky part!).

About the Author: Wendy Boyce is the Social Media & Marketing Manager at SIGMA Marketing Group , a marketing analytics firm. Wendy Boyce. As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. That’s not the end of the story….

'Here are the top Internet strategy, marketing and technology links for the week of May 19, 2013… The Facebook Home disaster (Salon) 7 in 10 Adults Access Content From Newspaper Media Each Week (Marketing Profs) Yahoo Has Now Acquired 10 Startups Since Marissa Mayer Became CEO (Mashable) Will Facebook Go Out With A Bang?

This is one of the many insights from an excellent article on the future of search recently appearing in Ad Age, written by David Berkowitz, VP of emerging media at 360i. As the world shifts to all things mobile, anew reality is emerging: mobile devices are killing search as we know it. Creepy, indeed. ENOUGH (CONTENT), ALREADY!