Page 111 of 230 Previous | Next 
  • PR MEETS MARKETING  |  SATURDAY, MAY 26, 2007
    [Media] About
    early 2006, I left the agency life to go in-house - first with a leadership development tech company and now with ON24 , a webcasting and rich media marketing company. manage PR, customer and analyst programs. While in an agency, we always sought to demonstrate our value not only to our direct contact but also to the head of marketing.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Media] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Media] Find New Customers is primed and ready for a great 2012!
    Three times a week with our Laugh and Learn with Find New Customers show) Not only is it the most TV-like show out there, I also have world-class guests who are experts on buyer personas, content marketing, social media, lead nurturing and scoring, etc. We love reading your comments and those who share on social media. new TV show.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 11, 2010
    [Media] Top Takeaways From Blogwell Philly 2010
    To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. Many brands are just getting started in social media.
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 4, 2013
    [Media] Content Marketing is the New PR
    20% year-over-year increase in media mentions (v 2.7% 15% year-over-year increase in social media mentions (vs 2% for followers). should be carefully considered in combination with more traditional ones (media mentions, advertising equivalents, etc.). Content Marketing Leaders and Followers. for followers). for followers).
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Media] The Content Marketing Echo Chamber
    Social Media? Many content marketing and social media programs serve only to promote products because their managers are saying “we are in the business of selling products.” Most corporate websites serve as platforms for brands to talk about themselves. Social These are not conversations. Brand noise. Focus On The Customer.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Media] Savvy Toolkit: 101 Marketing Charts and Graphs
    This Marketing Data and Research presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook It's the holidays and we're plenty busy, but we couldn't resist a quick peek at this robust collection. But this report isn't just about social media. Most marketers are also true data geeks.
  • CONNECT THE DOCS  |  TUESDAY, FEBRUARY 16, 2010
    [Media] Are you using Video for Corporate Story telling?
    "Publish your videos on a private media channel." The threat of viruses, competitive advertising and lack of quality control are reasons why companies are steering away from public media channels and moving towards private channels, while committing internal resources to produce quality content quickly. Fish Media Thinktank.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 30, 2013
    [Media] Market Overview: Industrial/MRO Market
    Highlights include association and buying group contacts, distribution, training firms/certification organizations, online resources, trade shows/meetings and media publications. 'Sonnhalter is deeply involved with the professional tradesman. We recently updated our overview of the Industrial/MRO market.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Media] 5 Tips for Developing Strong Buyer Personas (via )
    In fact, in his great new book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, … Read More. Updated with recent news. B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. Stay tuned.) Filed under: Demand Generation.
  • SAZBEAN  |  TUESDAY, JUNE 22, 2010
    [Media] Is Measurement Always Necessary?
    What if you’re just starting off in social media or a marketing plan and you’re not sure whether it’s working? Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT).
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Media] Three Ways Personas Improved My Marketing
    What I didn’t understand as well was, for example, how the rise of social media and marketing automation affected a marketing manager’s day to day job. For my PR audience, I knew the rise of social media, the decline of the trade press and a tough economy put pressure on them to deliver more measurable results. Irrelevant?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Media] What LinkedIn’s Acquisition of Bizo Means For Marketing
    But with our open ecosystem of media and ad partners in the Oracle Data Management Platform , marketers can also leverage hundreds more display, search and other paid media partners to reach their audiences in compelling ways. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” Marketing Efficiency
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 11, 2011
    [Media] SIIA CEO Interview Featuring Umberto Milletti
    Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Landslide Technologies Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM social mediaCore cloud applications (email, CRM, ERP, etc.) Sales 2.0
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Media] What’s The True Cost of Traditional Advertising?
    Traditional advertising is quickly falling behind newer and more effective ways to generate leads and income for these reasons: Unclear return on investment : While the financial impact of old school media advertising is hard to measure, new approaches like inbound marketing show exactly where each lead has come from. Follow @TP_James.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 4, 2010
    [Media] Podcast: How Green Technology is Affecting the Plumbing Industry
    How Do You Measure Social Media Success? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. You can hear the entire interview here. take my survey [link].
  • PHOENIX RISING  |  WEDNESDAY, JULY 15, 2009
    [Media] A Shiny Needle in the B2B Marketing Haystack
    Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B  marketing.  Tom Pick and Tony Karrer decided to do something about it. Here's the scoop. Tony: Well said Tom.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [Media] 2005 Called, It Wants Its Marketing Trends Back
    As customers grow their adoption and use of social media portals and mobile devices, each service interaction is now easily shared with the masses via social media – anyone remember the Domino’s , Comcast examples that are not yet in our distant memory? It’s all part of your job. The term itself has been rather popular since 2009.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 27, 2011
    [Media] Bytes from the PR Sphere: Distilling the Social Components of Public Relations
    Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, although media social doesn’t trip off the tongue (or keyboard) nearly as easily. But this column focuses on PR and social media. Not own.
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Media] No Such Thing As a Free Burger?
    With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. The result is a shortfall in search, analytics, social media and inbound marketing skills.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 3, 2011
    [Media] Content Curation. 5 Ways to Succeed, Eventually
    Jason Falls of Social Media Explorer publicly states his Twitter strategy is “find good shit and share it.” Recognize, however, that c ontent curation is a long-term social media strategy. B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert. Neicole Crepeau. Saturday. And it works.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Media] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. But with Timeline rolled out to brand pages , that process is being threatened.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Media] Market Basket Boycott Has a Happy Ending
    What a great business story from a marketing, PR, and social media perspective! The social media implications alone could fill a dozen or more blog posts. For a long time I focused on the marketing and business aspects of it and how the various entities, from the PR firms to the media, did their jobs. Like I said, RIVETING!
  • E-STORM  |  TUESDAY, DECEMBER 21, 2010
    [Media] Navigating the 2011 Display Advertising Landscape | e-storm.
    And with smaller advertising budgets spurred by recessionary cutbacks , many companies are pointing larger portions of their marketing budgets away from traditional media and toward display advertising. Overall, media companies employ 124,600 or 14 percent few now than in December 2007. billion over print ads $22.8 billion projection.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Media] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 15, 2011
    [Media] Friday Wrap-Up: This Week in B2B Marketing Tips
    What B2B Social Media Are.And Aren't I feel like a week doesn't go by in which I'm not sharing a post about social media, but the fact of the matter is: it's a hot topic Happy Friday everybody! Please enjoy some of our favorite tips from around the blogosphere this week!
  • THE ROI GUY  |  THURSDAY, APRIL 7, 2011
    [Media] Technology Marketing Budgets Recover With Strength into 2011
    Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Media] B2B Marketing Has a Perception Problem
    Even traditional “branding” venues are filled with lead generation offers and publishers are bundling traditional media programs with lead generation. Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do. This is about the perception each individual has about you.
  • WORKFACE  |  TUESDAY, SEPTEMBER 6, 2011
    [Media] Messengers of Trust: Part II
    At the advent of social media, companies became threatened. Some forbid or policed their employee’s use of social media. Some companies recognized incremental marketing and sales value from social media, which created demand for social media automation and content management system tools. Trust is perception.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 10, 2012
    [Media] 5 Stats You Need to Know About Online Video Marketing [Infographic]
    Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 23, 2010
    [Media] Alterian Alchemy Knits Together Marketing Components
    Alchemy will also include revised and expanded versions of Alterian's social media, Web content management, Web analytics, and email solutions. Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Alterian last week announced a new generation of products called Alchemy.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 11, 2009
    [Media] Savvy Week in Review - December 11
    Google Will Force All B2B Companies To Tweet by @KBodnar32 Kipp Bodnar explains why it's less important for B2B companies to appear first in traditional Google search results -- and increasing vital that they engage in social media. SciFi or Social Media? Even though the holidays are right around the corner, things have slowed down!
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 4, 2009
    [Media] Savvy Week in Review - December 4
    Protecting Your Brand from Online Attacks - by @lisabarone Lisa Barone of Outspoken Media provides a succinct, 4-step overview of how to watch for and react to online attacks. This list comes from Olivia Hayes of Ignite Social Media and focuses on women who blog about social media. How can it be December already?! Enjoy!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 16, 2012
    [Media] The 10 Commandments of #pre-callresearch
    Social media sites, such as Twitter and Facebook, can reveal valuable personal insights, such as sports affiliations or personal interests within their organizations. Read the “About Us” page, and the media or PR section for new developments within the company. Learn About the Social Media Activities. Learn About the Prospect.
  • VIEWPOINT  |  THURSDAY, DECEMBER 16, 2010
    [Media] Lead Generation Best Practices: Summarizing the 7-Part Series
    Part 5: Multiply Touches/Media/Cycles. Use a smart mix of multiple media: outbound calls, voice mail messages, email and more. Following is a summary of these best practices grouped by blog article. Part 1: Agree on Lead Definition. Sales and marketing must agree on the criteria for a lead to be qualified for hand-off.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 31, 2008
    [Media] The Book: Digital Body Language
    Whether it is Google’s ability to make the information resources of the Internet searchable or social media’s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Media] 5 Steps to Achieve Content Marketing Success [Slides]
    There are new technologies that enables any brand to become like a publisher but with 178 average social media accounts, Jeremiah stated that we need to determine who will be enabled as publishers. Content marketing starts with owned media delivering great content and then moves into earning customer attention. And not just some of us.
  • WINDMILL NETWORKING  |  MONDAY, MAY 12, 2014
    [Media] In Sales, Which is More Valuable, Your Brand or Your Accounts?
    Related Stories What If Your Prospects Are Not Using Social Media? 'Let’s face it, we salespeople have a tendency to be nomadic. Really good salespeople are in constant demand and that includes fielding offers from competitors. Other salespeople … well, they may also be nomadic but, not necessarily by choice. Social Sales
  • FATHOM  |  TUESDAY, JULY 9, 2013
    [Media] 19 Marketing Statistics Every Manufacturer Should Know
    Overall digital trends: More than ever, industrial professionals are using digital media to gather information throughout the buying cycle. 'The digital marketing space is always changing, and everyone is just trying to keep up. As a manufacturer today, you need to be well-versed in all aspects of marketing—not just traditional marketing.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Media] Merging Social and Mobile to Maximize Your Reach
    If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. Building an optimized site is not only crucial for keeping customers satisfied, it is crucial in keeping your social media channels busy. Build an optimized mobile site. Mobile
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 10, 2013
    [Media] The Best Marketing Conferences In 2014
    crowd-sourced that list from my social media connections. Join us for an oasis of Fresh Thinking and inspiration across a wide range of exciting, timely, and relevant subjects - including Innovation, Advertising, New Media, Brand Strategy, ROI, Design, and more. 'Which marketing conferences are you attending this year? attended a few.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Media] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    6) 6 Ways to Supply a Social Boost to Demand Generation - This slide show will teach you how to integrate your social media campaigns with effective demand gen strategies. 13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Source: Social Media Examiner ). 11) U.S.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [Media] Savvy Week in Review - Oct 15
    Research: Social Media at Work by @CYNC_marketing Wondering how IT decision makers and other tech marketers are using social media? How can the leaves already be turning?! If like us you feel as though the days are whipping by, sit back, relax, and soak in these great reads. We promise they're worth your time! Check out her solutions.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Media] The Rise of the Content Marketer « The Effective Marketer
    Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. And scary?
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 25, 2011
    [Media] February Mi6 Chart Toppers
    1 Chart: Where CMOs, Worldwide, Are/Aren’t Seeing ROI with Social Media (Source: Bazaarvoice/CMO Club via @eMarketer). Quick Thought: Within this peer group of CMOs 77% of them are using social media. 2 Chart: Level of Importance Social Media Tools Play in Inc. February 2011. to marketing professionals. Chart #9: 2011 U.S.
  • THE TOP LINE  |  THURSDAY, JUNE 23, 2011
    [Media] The power of Twitter Hashtags: Crowdsourcing gems
    This morning,WBZ radio hosted a fantastic panel on social media. Their individual and combined knowledge of social media is incredible and the meeting was packed with great soundbites and case examples. In fact, many of these gems were grist for individual blog posts–even for an experienced user of social media. hour ago.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Media] 9 Myths about B2B Marketing by @billblaneyb2b
    Social media is hot, but social media alone does not move the revenue needle. Running one ad does very little.  ”A marketing plan, whether new media or old is a process. We love to read your comments and appreciate those who share our blog posts on social media. Bill Blaney. See earlier note on Buyer Personas.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 3, 2012
    [Media] Why Cold Calling emails almost never work
    We love to read comments and appreciate those who share on social media. Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful. What do you think?
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 29, 2010
    [Media] B2B Marketing Events Around The World - Dec 2010
    December 2-6, 2nd Annual Social Fresh Cruise New Orleans, Louisiana: Cruise the Caribbean for four days with 90 other social media leaders and influencers. December 9, L2 Washington, DC: An all-day intensive clinic addressing the opportunities, challenges and underpinnings of social media. December 16, BMA Atlanta Holiday Social.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Media] Top 37 B2B Marketing Posts and Hot Topics August 2010
    Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Pause.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. 'I’ve been running Find New Customers for five years. We won a handful of clients too. But we failed to grow the business nearly as much as I wanted too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2011
    [Media] Six ways to make money from Empire Avenue
    It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. At least I think it would be difficult to game the system since even a fake account would have to have social media credibility to rise up the rankings.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Media] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    And don’t include a sharing button for every social media network in existence – just include the ones that you know your buyer personas use. Based on digital body language that shows which readers are engaged with your content (email opens, site visitation, social media shares, blog comments, etc.) Here''s how to do it. What to do?
  • B2B MARKETING ZONE POSTS  |  TUESDAY, FEBRUARY 2, 2010
    [Media] Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January
    There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. simple way to make your landing pages social media friendly is to use a plug-in like ShareThis or AddThis. 1)  Leap.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Media] Stop Being a Marketer. Start Being a Publisher.
    You can make this happen just as media companies have done it for decades. The old influencers, especially traditional media are declining in influence. Smaller companies typically had to rely on media companies to deliver their message to their targeted buyers. They used to receive it from media companies. No longer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 27, 2010
    [Media] Twitter irrelevant? No, Advertising Age blew it
    Now here is a headline that grabs the attention of any social media marketer: “Study: Most brands still irrelevant on Twitter.&#. am not a wild-eyed supporter of all-things social media. Over the past few weeks I have tweeted back and forth between Bill Robb , the social media marketing director for SAP.  Irrelevant? 
  • VIDYARD  |  TUESDAY, MARCH 11, 2014
    [Media] President Obama and Zach Galifianakis Make Waves with Between Two Ferns Video
    The White House Acting as a Media Company. The Obama administration has proven time and again that they are not afraid of digital media and they know that, to reach a certain demographic, they need to adopt new channels and approaches. Shouldn’t he be on CNN or something? What Businesses Can Learn from the White House.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Media] Facebook Conversations Do NOT Lead to More Views [New Data]
    For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. In my study to understand the effects of "engaging in the conversation" in social media, Facebook was one of the places where I actually thought "conversation" resulted in better reach-building and marketing effects.
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 10, 2011
    [Media] Zoober - Inbound Marketing Methodology to Outflank Your Competition
    Listening in inbound marketing is about applying advanced technology and social media to find out exactly where your potential customers are talking, whether that’s on Facebook, LinkedIn, Youtube or on other platforms - and what they’re talking about. Staying ahead is what business is all about. Listening. Online research.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Media] 5 Tips to Be a Lean, Agile Inbound Marketer
    You need to find your customers, then attract them to your website with the right blend of content, social media, and SEO. 3) Learn From Your Experiments: Make sure your experiments with new content and social media channels result in documented learning. Lean What? What's Lean Got to Do With Inbound Marketing? right away. WRONG!
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Media] 5 Key Takeaways From Content Marketing World 2012
    This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world. Content marketing experts such as Ann Handley, Michael Brenner, and CC Chapman were in attendance along with social media experts like Jason Falls, Jay Baer and Amy Porterfield to name a few.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Media] Facebook Provides New Resource for Non-Profits
    This is an exciting new step for organizations looking to improve their cause-marketing initiatives through social media. Facebook’s new resource center might help turn some of these thinkers into more confident knowers regarding the effectiveness of social media for non-profit causes. Facebook just got better for non-profits.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Media] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    David Murdico : David is the Executive Creative Director and Managing Partner at Supercool Creative, a digital creative agency specializing in big ideas, social media marketing, interactive and online video production. Magnet Media Films : Learn from the experts at Magnet Media, a video production, optimization, and strategy agency.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Media] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). The isolated approach of social and the overenthusiastic focus on social media themselves often resulted in zero results (except perhaps on the ultra-short term). billion USD on mobile this year.
  • BLUE FOCUS MARKETING  |  TUESDAY, APRIL 10, 2012
    [Media] “The Twitter Hashtag is the New Neon Sign”
    This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. MMchat is sponsored by @TheSocialCMO and was created by Jeff Ashcroft (@JeffAshcroft), Founder, another social media visionary. “The brand lives in connections.” People search using hashtags as well.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2012
    [Media] 2012 Outlook: Marketing Will Lead Businesses To Growth
    Years of media buying have allowed us to understand the changing nature of media consumption and the importance of adding value in the customer journey. I have always believed that those who can’t lead, are forced to resort to the tactic of fear in order to get people to listen and follow them. The Bad News. growth and the U.S.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Media] What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
    And Mr. McDonald is right; organic search and social media marketing are more efficient than advertising. But the assumption that digital media is free is one that too many marketers fall into, and P&G should be cautious not to make that mistake. Integrating Content Creation, SEO, and Social Media. Image credit: goldberg.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Media] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    We will also continue to invest in market education, with innovative programs like the recently launched Social Selling University , set up to educate and train sales professionals in how to leverage social media to increase sales effectiveness.  tools by both sellers and buyers. and as a result, win more business.”.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Media] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Media] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] 5 Tips for Awesome Slideshare Content Inspiration
    She has 7 years of experience in search and social media marketing. 'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. Yes, … Continue Reading. Author information Ann Smarty This monthly Slideshare column is contributed by Ann Smarty.
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [Media] Where Does Print Advertising Fit Into Today's Marketing Mix.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? How can we help you Make Good Media? in 2009. Safety?
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [Media] Savvy Week in Review - November 13
    Hiring for Social Media: The Ugly Side - by @ambercadabra Amber Nasland shares some social media job descriptions, and many of them have the same thing in common: Companies still don't know why they need or want social media. Happy Friday the 13th! Hope everyone's feeling lucky today. ;) Here are the Savvy picks for this week.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Media] How To Analyze and Grow Website Visits
    Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Social media sites (e.g., Google Analytics is used on more than half of all websites. The short answer?
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 8, 2011
    [Media] 4 Social Ways to Make B2B Direct Mail More Effective
    With all the recent talk about cutbacks in the US Postal Service due to reduced volume of mail, this seemed like a good time to look at ways to use social media to make your B2B direct mail more effective. Here are four ways you can incorporate social media into your direct mail campaigns to make them more effective.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Media] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    As consumers change the way they research and shop for products and services, so must we -- eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising, and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO , social media , and content creation.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 18, 2009
    [Media] Savvy Week in Review - December 18
    We've got a social media scientist and a series of book excerpts - some business, and some all pleasure. Relationships Aren't Universal - by @ambercadabra If you say that you are using social media to "build relationships," check out this thoughtful post from Amber Nasland who suggests that we need to define what this really means.
  • HUBSPOT  |  MONDAY, JULY 8, 2013
    [Media] 10 of the Best Pinterest Boards to Teach You About Marketing
    This pinboard from The Social Media Room offers a one-stop shop for things like whitepapers, podcasts, and even magazines that will help you up your marketing game. 2) Social Media Education Board. Drilling down a little deeper, this pinboard offers social media education, specifically. 'Reading''s a pain in the butt, eh? Duh.).
  • PAUL GILLIN  |  SUNDAY, JANUARY 2, 2011
    [Media] How to Change a Saved Twitter Stream to Chronological Order
    Or replace hash tags like “#sm&# with “social media&# to make the conversation accessible to the uninitiated. If you’ve ever tried to transcribe a Twitter chat or conversation thread around a particular keyword or hash tag, you know that converting the chain to chronological order can be a real hassle. You’re done!
  • SALES CHALLENGER  |  WEDNESDAY, MAY 30, 2012
    [Media] The Death of Solution Selling
    Once a customer has understood their needs, they are able to quickly assess options and suppliers by tapping into social media, the internet, a network of purchasing consultants, subject matter experts, and industry influencers and quickly zero in on a solution. We believe we are fast watching the death of solution selling.
  • HUBSPOT  |  FRIDAY, AUGUST 13, 2010
    [Media] Data Shows: Presentations With More Slides Get Viewed More on SlideShare
    Presentations offer a powerful marketing channel that can trigger social media sharing and build your reputation as a thought leader. If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar. Connect with HubSpot
  • SYNECORE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Media] Clarity Trumps All In Content Marketing
    Including a CTA that simply says “Click Here to Download” or “Get a Free Article” won’t persuade readers into clicking the same way that “Download Our Free Tip Guide to Generating Leads” or “Register Here for Our Webinar on Social Media Marketing Techniques” will. Clarity literally trumps all. Be Clear. Takeaway. Clarity trumps all!
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Media] Building Your Brand at All Stages of the Pipeline
    Potential clients are seeking interactive information online about your company, and these forms of media allow you precision and consistency in your message. Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site. Brandin
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Media] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring? Think again.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Media] The Three Biggest Mistakes Companies Make with B2B Websites
    It’s the first thing people view when doing a search or following up on a recommendation made on social media. Focus on fixing these three issues with your website before developing your social media and content strategy. And no, I don’t think social media is a replacement for SEO – but that’s another post.) is good. Admin.
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Media] A Busy Sales Executive's Guide to Effective Social Monitoring
    One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs. And that’s really the opportunity social media presents to us. You can tap into the social media spectrum for five minutes and get “in” on the various conversations occurring there.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 17, 2009
    [Media] Marketing Analysis: Foundations for Great Analysis
    One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness. This is indeed possible, and provides a powerful advantage to organizations who are successful. In this post, we’ll look at the key foundational elements of good analysis.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 29, 2010
    [Media] In the Race for Sustained Capability, Training Just Got Lapped…Again!
    These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools?  Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up
  • GREAT B2B MARKETING  |  MONDAY, MAY 6, 2013
    [Media] Database Marketing is Alive and Well
    Today we are heavily oriented to online methods like pay-per-click (PPC), search engine optimization (SEO), social media and permission-based email. But while the media has changed, the principles of database marketing are the same. Endless articles and entire conferences were devoted to the subject. Find your right contact tempo. 
  • GREAT B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Media] Use Pull Marketing to Communicate with the SMB Market
    If you are marketing to consumers – the push marketing media at the bottom of the list (newspapers, radio, TV and billboards) – may be a good use of your resources. In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Pull Marketing
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 20, 2013
    [Media] The Remarkable Marketing Made Simple TV show
    We love comments and those who share on social media. 'This show, which premieres every Thursday at noon ET/9am PT is booming ! So let me share 3 things that make Marketing Made Simple TV a great show. Marketing Made Simple TV is a TV on the Web show, and not a web show. TV shows feature camera changes, B-roll content and a green room.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 10, 2013
    [Media] What’s Happening in the World of B2B Online Marketing?
    He covers such facets as landing pages, blogging, SEO, Social media Marketing and eMail marketing. I’m a sucker for a good infographic, and Social Media Today doesn’t disappoint. Business to Community contributor Tim Asimos discusses key metrics to determining whether your B2B online marketing program is a success.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Media] The TOP 25 Must-Read Internet Marketing Blogs
    Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. With tons of regular contributors, it’s both a leading internet marketing blog and a community center for both passionate social media gurus, and aspiring experts. Image credit: Statista. Here we go!
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 16, 2012
    [Media] Recent eMagine Website Launches
    eMagine is committed to providing you with educational information about the things we know best – B2B website strategy, SEO, PPC, Design, Engagement, Online Marketing, Social Media and more. From time to time, we’d like to show you some examples of our success, by announcing some of our recent website launches. Web Design
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 2, 2013
    [Media] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
    Social Media Stuff - You could do advertising on Twitter, Facebook, or LinkedIn. Email Marketing - Partner with a media company and advertise your White Papers, webinars, etc. Social Media - Facebook advertising is incredibly targeted. 'Today I was reviewing a great Hubspot presentation about B2B lead gen. PR - Hire a PR firm.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, APRIL 3, 2013
    [Media] How Barack Obama Became Content Marketer-In-Chief of the USA
    Well, Barack Obama and his team have put content marketing at the center of their media strategy. caption id="attachment_3428" align="alignnone" width="517"] Bo Helping President with his Content Marketing[/caption] They have effectively dis-intermediated the media. Still skeptical of the merits of content marketing?
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Media] Case Study: Using Integrated Digital Marketing to Sell Old Books
    The CNN piece noted how Strand, one of the oldest and biggest used bookstores on the planet, is doing quite well in the face of a prolonged economic stagnation and a continual shift to digital media. Sometimes cutting-edge marketing is found in the unlikeliest of places. VISUAL AND INTERACTIVE. Pretty slick. DYNAMIC AND PERSONAL. Nice touch.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 23, 2012
    [Media] More than TV: Reflections from the Cable Show - Part 1
    Opening day of the NCTA’s Cable Show had industry leaders all a-Twitter about the impact that IP technologies, social media and new models will have on the delivery, distribution and dynamics of content over the next 5 years. Social Media will continue to have a significant impact on digital content consumption habits. It's not easy.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 16, 2012
    [Media] New B2B Marketing Show to Premier on May 1
    We look forward to bringing you top experts in B2B marketing, sales and social media. We love comments and those who share on social media. New Online Marketing show to Premier on May 1st, hosted by Jeff Ogden of Find New Customers. In addition, we will continue to host Mad Marketing TV, sponsored by Act-On Software.
<< 1 2 ... 109 110 111 112 113 ... 229 230 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...