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  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 3, 2010
    [Media] Clarifying the Differences Between Database and Digital Marketing
    It can certainly include digital activities such as Web page views and social media comments, so long as these can be linked back to a known individual. Addressable Media Database marketing only works in addressable media: that is, where a message can sent to a specific individual. Here's a detailed look at the differences.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 5, 2009
    [Media] 13 Top Books for CMOs - Recommended by The CMO Club
    The New Influencers: A Marketer's Guide to the New Social Media. Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Business Stripped Bare: Adventures of a Global Entrepreneur. Leading Change.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Media] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    Shafqat is a Media Council Member & sits on the Next Big Thing advisory board for The Paley Center for Media. In this Moneyball for Marketing podcast, Shafqat shares case studies, best practices and technology tips from both the B2C and B2B content marketing ecospheres. Demand Generation Podcasts
  • VIDYARD  |  WEDNESDAY, OCTOBER 14, 2015
    [Media] User Generated Content: How to Use It, Share It, and Love It
    Well, UGC-based content has shown to be 20% more influential on purchasing decisions than other types of media. User-Generated Content is perfect for more than social media. After all, it’s the next best thing to being there in person, so it helps your audience connect with you in ways other media can’t. Oh, you want some proof?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 23, 2015
    [Media] Analysis: The Force is Not Strong in Star Wars' Marketing Automation System
    Do they know I follow their social media channels? Do they know that I sometimes share their news on my social media channels? With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers. Of course they have an email list.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 7, 2015
    [Media] @BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership
    Must be active in social media (e.g., Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?  . We are proud to announce the winners of the first annual #EmployeeSEAL Awards.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Media] How to Create an Infographic in an Hour or Less [5 Free PPT Templates]
    For the sake of time (our mission is to create an infographic in under an hour after all!), for my infographic, I''m going to choose a compilation of stats we''ve already aggregated in a previous blog post: " 18 Fresh Stats About the Current State of Social Media Marketing.". Usually. Seriously -- don''t throw in the towel just yet. quickly!
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 7, 2012
    [Media] Marketers, Managers and the Parable of the Monkey Tree
    Agencies feel that they do not have the tools or the time to support their clients: they cite gaps in the data from the media landscape,  tools to analyze media performance, experience in B2B Markets and the time required to be effective. That was the open-ended portion of the study and it evolved just about how we might think.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 11, 2015
    [Media] Using Data in Holiday Planning and Other Data News
    For digital marketing professionals—whether you’re an SEO, social media marketer, web dev, etc.—this This infographic from Pixel Road Designs (the company of our Chief Social Media Strategist, Brent Csutoras) shows you how to supercharge your marketing and improve your sales this holiday. Want more? Data Management
  • SAZBEAN  |  MONDAY, NOVEMBER 28, 2011
    [Media] Sazcast Episode 34 – Mobile Websites with Dave Peckens
    Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Half of adult cell phone owners have apps on their phones (Pew Internet).
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Media] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. But with Timeline rolled out to brand pages , that process is being threatened.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 3, 2010
    [Media] Don’t Drop Your Drawers on the Web – by John Leavy
    Organizations should develop a social media privacy policy before letting their employees jump into the “potentially” deep end of the pool. Tags: Marketing Strategy Online Marketing Social Media Social Media Marketing Uncategorized little vigilance is in order. For example: On Twitter. On Facebook.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Media] How Do You Leverage Paid Media? [Marketing Cast]
    In marketing circles, the discussion around earned media vs paid media is often heated. In some cases, paid media in combination with your inbound marketing efforts can make a lot of sense. In this episode of the Weekly Marketing Cast, we are taking a closer look at this discussion: What Is Earned Media?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Media] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. Facebook
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Media] The 21 Most Innovative & Creative Ads of the Past Year
    This year's recipients blur the line between marketing and art, delivering pieces of content that push the boundaries of media. Media and Print & Publishing. This campaign from Burger King ended up bringing home the top prize in two categories after the original print ad launched an ongoing conversation in the media. Phelps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 1, 2013
    [Media] Concrete actions toward creating more a more civil social web
    Click here if you can’t see my video interview with Kami Huyse. hope you’ll watch this short video because it talks about a new project everybody needs to understand and support — a non-profit organization called CiviliNation and an accompanying book on creating a more civil online world.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Media] In Technology We Trust
    All this was brought to mind when someone asked me why human analysts are needed to augment text analytics for social media listening. Full disclosure: I serve as Chief Strategist for Converseon, one of the few social media listening comp0anies that uses human analysts.] Tags: Social Media Marketing technology unitedstates
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 2, 2009
    [Media] Blurring lines between business and family on the social web
    One of the questions I hear frequently is, “Should I have one or two social media accounts for family and business?&#. Tags: Marketing Solutions best practices business relationships social media work/life balance My strong recommendation is that you keep family and business separate.  Illustration: Christy Tanner.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Media] The Modern Marketer’s Guide to Connected Customer Journeys [eBook]
    As customers move across paid, earned and owned media, they typically are treated in a first-time-interaction fashion, receiving random promotions, messages and content that doesn’t map to their interests. Organizations are striving to deliver consistent experiences but very few feel they are there yet. Marketing Efficiency
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2016
    [Media] 3 Ways to Grow Your Business With User-Generated Content
    This user-generated content can be shared  across your different channels , including emails to your customers, your social media channels, and throughout your website. User-generated content is a powerful tool for building social proof, and it’s one of the most effective ways to build trust on social media.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Media] How Your Startup Can Overcome Content Marketing Challenges
    These businesses post opportunities for projects ranging from social media management to content marketing. Inbound.org is an online community for inbound marketers, includng growth hackers, developers, content marketers, and social media specialists. Beginnings are hard. Remember the comfort of blanket forts when you were a kid?
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Media] Why B2B Online Marketing Doesn't Work
    They invest a great deal in search engine optimisation, content marketing and social media marketing and yet they don't get a reasonable return on their investment. In B2B marketing, the principal goal of online marketing is to use links and social media signals to drive traffic to your main website. Building a relevant audience.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Media] How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)
    Language—whether it is in social media postings, email or verbal form—offers a treasure trove of potential insight to marketers. According to Gartner, 80% of the world’s data is unstructured. It takes a unique mix of technology and technique to make sense of such unstructured data. Marketing Technology Podcasts churn rate data analytics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Media] Twitter is dying—and it’s all your fault
    love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. Neicole Crepeau a blogger at Coherent Social Media and the creator of CurateXpress , a content curation tool. She works at Coherent Interactive on social media, website design, mobile apps, & marketing.
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Media] Welcome to Blogging for Business Week!
    Business Blogging Content Marketing Social Media Marketing blogging for business blogging guides It’s blogging for business week on Webbiquity. Forbes ). • 37% of marketers say blogs are the most valuable content type for marketing. NewsCred ). • 17% of marketers plan to increase blogging efforts this year. Forbes ). Social Fresh ).
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Media] 25 Experts Share Top 3 Content Marketing Trends for 2017
    More rich media content – video, interactive tools, gamification – as audience tastes and expectations evolve, so will the types of content being created. split within Social media and content: Social Media will be split into 2 areas, the visual web and the community focused web. According to 25 Experts). A. Donna Moritz. F.
  • CRIMSON MARKETING  |  TUESDAY, MAY 26, 2015
    [Media] Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video
    The convergence of television with “second screen” video media is well underway. Consumers already view their favorite “made for TV” series on desktop and portable computing devices, while services like Hulu and Netflix have made the once-futuristic paradigm of “TV on Demand” a reality. But all that is changing.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 29, 2012
    [Media] How Sales Leaders Find Growth – Jon Vander Ark of McKinsey and Company
    We love comments and those who share on social media. With the steady flow of news about how bad the global economy, I love to share a video like this – how sales leaders find growth. This video compliments my review of the book Sales Growth: Five Strategies from the World’s Sales Leaders. What do you think?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Media] How To Create B2B Website Content That Sells
    Blogging is the most effective online marketing tool – more important than social media or any other part of your website. Make content shareable and social – According to social media marketing expert Jay Baer, “content is fire. Social media is gasoline.” For B2B Internet marketing and websites, the axiom is “content is king.”.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 17, 2013
    [Media] Optimize Your Blog for Mobile Devices
    Now that more and more people are depending on their smartphones and tablets for performing searches and using social media, there is a good chance that many of your blog readers are coming to your website via their mobile device. Fortunately, optimizing your blog for mobile devices isn’t as difficult as it sounds.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Media] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Media] Will Facebook’s $50 Million Gamble Pay Off?
    In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. For example, we know that media companies like BuzzFeed, The New York Times, and CNN negotiated the largest deals. You can catch up with media consumption at your leisure.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 26, 2014
    [Media] Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]
    She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs. One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Demand Generation Podcasts
  • BIZNOLOGY  |  MONDAY, JULY 12, 2010
    [Media] Do you know how to operate in public?
    Tags: Public Relations Social Media Marketing business insurance publicrelations socialmedia statefarminsurance
  • BIZNOLOGY  |  MONDAY, MAY 24, 2010
    [Media] Foursquare in favor of location-based marketing
    Tags: Social Media Marketing business foursquare marketing marketingandadvertising mobilephone
  • BIZNOLOGY  |  WEDNESDAY, JUNE 2, 2010
    [Media] Does the Internet show the true colors of your business?
    Tags: Public Relations Social Media Marketing business customerservice smallbusiness yelpinc
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 26, 2009
    [Media] Your website's radical new role in the social web
    In research I've been conducting on the use of social media among economic development organizations, I came across a terrific case study in Metro Denver. Links to social media connections are right on Denver's landing page. Tags: web development best practices web design social media economic development radically.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 1, 2009
    [Media] Hamthrax??
    Tags: social media humor twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2009
    [Media] It's time for digital de-tox
    Yesterday I commented on the increasing time commitments and frustrations of social media maintenance. In the past six months, time in front of the computer screen has doubled as I attend to my "regular job" AND new demands from social media. Tags: careers social media work/life balance It was tough to get out of town. Napped.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Media] InsideView More Than Doubles Revenue in Record-Breaking Year
    facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0In March 2010, InsideView also closed a Series B Round of funding for $11.5
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Media] Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Are B2B Marketers Shooting For The Wrong Target? How can we help you Make Good Media? Neither? Would that be a better target?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 2, 2015
    [Media] Three reasons why the future of public relations is red hot
    This’s not far from pitching press releases to media outlets, is it? Related Stories The state of the nation on SEO, content strategy and earned media SEO and Content: Can SEO drive “viral?” This''s not far from pitching press releases to media outlets, is it? Maybe everything. How do we build those backlinks?
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Media] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    In the case of Sales 2.0, it was more of a wake up call to sales people that the game is changing and the internet and social media hold a lot of value in the buying cycle. You can look for mentions in the media, find them on LinkedIn, Facebook and Twitter, but you also need to know what’s going on within that person’s company.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 18, 2012
    [Media] Future of Marketing Automation: Grow or Die
    This is different from the perhaps-more-important question of “What will marketers do next?” I don’t claim any particularly deep insights into the latter: they'll continue to adapt to new media and buying habits, I guess. Delivery systems manage touchpoints such as Web sites, email, and social media publishing.
  • MI6 MARKETING AGENCY  |  SUNDAY, NOVEMBER 15, 2015
    [Media] Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation
    This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Also, marketers lean on their peer networks and mainstream media to learn about new marketing technologies and NOT search.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Media] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Rants and raves include Marcus Sheridan’s and Ryan Hanley’s new podcast, The Hot Seat; Kevin Spacey’s thoughts on technology firms acquiring media companies; and a video that does a spectacular job of revealing the immense power wielded by the “Gang of Four” (Facebook, Amazon, Google, and Apple). This week’s show. Sponsor (39:47).
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Media] Inbound Marketing: Are You Attracting Quality Leads?
    The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. Once a buyer lands on your site or engages with you on social media, you have an opportunity to fulfill their need. Focus your content.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Media] 17 Eye-Opening Examples of Content Visualization
    Restaurant Social Media & Word of Mouth by Spork Media. 2. Social Media Strategy Transit Map by Intersection Consulting. 4. The Six G's of Social Media Marketing by Nonprofit Marketing Guide. Social Media Brand Influence by Eyeflow Internet Marketing. No way. Negative. Either way, visualized content is hot.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 18, 2016
    [Media] Tear Down the Silos: 5 Steps to Improving Customer Acquisition
    The marketing front-end is defined as the strategies and tactics (media channels and budget, for example) marketers deploy to discover and engage prospective customers. It’s the customer-facing side of marketing such as demand gen, digital marketing, event marketing and social media efforts. Not good. Marketing Automation
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Media] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This data supports the argument for investment of marketing time and resources in blogging and social media. Social media use in the U.S.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Media] 4 Ways Your Website Can Replace Focus Groups
    It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 2, 2015
    [Media] This is the week that was: Behaviours they are a changin’
    Article that reminds us that the world has changed of the week: As if traditional media needed more bad news: November 2014 polling by Edelman found that online search engines had surpassed traditional media to become the most-trusted media source globally. That was January. It absolutely flew by and here we are in February.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Media] 5 Ways to Create More Touchpoints with Email
    Your social media pages are one example. Place social media buttons and website links in every email. Adding your social media and website links into your email can be done with the click of a button. Invite customers to a social media contest. You have a good-sized email subscriber list. All rights reserved.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 21, 2010
    [Media] How Email Deliverability and Relevancy are Directly Related
    Tags: email marketing personalization social media
  • SAZBEAN  |  TUESDAY, MARCH 13, 2012
    [Media] 10 Commandments for Effective Online Social Networking
    One of the first lessons you will learn very quickly when engaging in social media is that traditional forms of marketing don’t work as well. ” That’s a dead giveaway that the offender is new to social media and has yet to understand that it’s a “pull” medium, not “push.” ” 2.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 5, 2013
    [Media] Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key.
    chose the Petersen Media Group. At the advice of Petersen Media Group, I also migrated my blog to the super-fast and rock solid WPEngine platform  (click highlighted words), and I recommend you do the same. Please let me know in the comments or feel free to share this post on social media. This means frequent updates.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 2, 2016
    [Media] Your digital PR needs to account for emotions
    thought this was just something that happens with video, but I was actually at a museum exhibit recently that showed that video is just the latest example of emotionally-charged media. What this means is that we are living in a period where this new media of candid video is reaching emotions that the old media did not arouse.
  • SYNECORE  |  SATURDAY, FEBRUARY 15, 2014
    [Media] Don’t Kill Your Company’s Buzz, Stop Using Outdated Buzzwords!
    As such, buzzwords create a certain high school effect in online media, forums, social channels, and public chats. It is a very similar phenomenon to the “ Bandwagon Effect ,” which turns social media popularity into an art form, and takes a lot of monitoring of that community''s social channels. Social Media Optimization (SMO).
  • BIZIBLE  |  TUESDAY, JANUARY 12, 2016
    [Media] Do Lead Conversion Rates Go Down On Fridays?
    The resulting action is that we are willing to pay less for leads on weekends, which takes the form of a weekend bid modification or sometimes even just completely turning off our paid media altogether. This is great information, but alone, it isn’t enough to change our media plan for Fridays. Weekdays vs. Weekends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2009
    [Media] Is print dead?
    Here was my response: Although advertising budgets are rapidly moving toward online media, print is definitely not dead. Paper media still has a couple of advantages. Like any media channel, the key is this -- what customer need is being met? Tags: magazines social media print advertising
  • JUNTA 42  |  THURSDAY, FEBRUARY 23, 2012
    [Media] The Best Content Marketing Infographics on the Planet
    Especially ones for content marketing and social media. Okay…I get it. Infographics are in. hope you find this collection of infographics helpful…and, if you have other ones to add, please let me know in the comments. The History of Content Marketing. Like this infographic? Get more. content marketing information from the.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Media] The Social-Shake-Up: A New Breed of Marketer is Coming
    All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media. So what does a CDO do?
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Media] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 4, 2010
    [Media] Interview: Content Production with Vanessa Rhinesmith – Part I
    How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture.  You mentioned the idea of conducting what you called “pre- social media” activities.  Vanessa Rhinesmith. This type of change is hard, period.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 4, 2010
    [Media] Interview: Content Production with Vanessa Rhinesmith – Part I
    How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture.  You mentioned the idea of conducting what you called “pre- social media” activities.  Vanessa Rhinesmith. This type of change is hard, period.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Media] How This CEO Raised $105 Million Without a Single PowerPoint Presentation
    In an environment when many late-stage investors are marking down the value of their stakes in billion-dollar startups, Sprinklr, an enterprise software company that helps big companies manage their social media presence, announced that it raised a $105 million investment round at a valuation of $1.8 Not all unicorns are wounded or dying.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Media] 10+ Essential Research Reports & Guides for B2B Marketers
    The report also does a “deep dive” into organic search, paid search, and social media metrics. Social Media Use in the Industrial Sector. GlobalSpec recently conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals. View the full report.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Media] Tips & Tricks for Searching Google Like a Pro [Infographic]
    usually have this thought after trying variation after variation of pretty specific search terms, like "recent social media statistics," without finding what I''m looking for. Sometimes, I wish Google would just read my mind. You just have to know what those tricks are and how to use them. Productivity Office Life Daily
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Media] Is Twitter for Everybody?
    Most social media hype-masters will tell you “yes.&#    Indeed, there is probably some business use or benefit you could discover for everyone and every organization. In an always-connected world, the role of social media in the business and personal world is blurring. Is Twitter for everybody? Here’s an example.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Media] The dashboard has finally been perfected
    One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Remember Yahoo!
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Media] How to Organize a Digital Marketing Team – Lessons from Hubspot
    And a bit of news: Dan Zarrella is the Social Media Scientist at Hubspot. search marketing, social media activity, and other attraction strategies. We love to read your comments and appreciate those who share on social media. ”  (He’s considering adding the award-winning marketing expert  Jeff Ogden to his team.).
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Media] 11 Pro Tips for Better Business Blogging
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 17, 2012
    [Media] Why Foursquare’s City Badges Are Perfect for Destination Marketing
    Debbie Miller ( 4 Posts ) This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. check in to five of the places to unlock your badge.
  • THE POINT  |  MONDAY, SEPTEMBER 28, 2009
    [Media] 6 Easy Steps to Increase Leads from Your Corporate Blog
    Tags: B2B Marketing Blogs Social Media blog marketing lead generation b2b demand generation b2b lead generation Demand Generation
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Media] 5 Marketing Predictions & How To Prepare For Them
    Social Media Marketing: Google is going to feel the pressure from social media advertising. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but What this means for you: I guess it shouldn’t be surprising that social media will grow even more this year. Register here!
  • NUSPARK  |  SATURDAY, JUNE 19, 2010
    [Media] B2B Marketers Unsure of Twitter Effectiveness
    Tags: Social Media
  • BEYOND  |  MONDAY, AUGUST 19, 2013
    [Media] The Key To Social Selling: Be Nice
    Some of the nicest business people on social media also happen to be some of the most successful. always thought this was pure coincidence but a recent post by Eric Tung suggests that it is more than that
  • JUNTA 42  |  SATURDAY, MAY 7, 2016
    [Media] This Week in Content Marketing: Red Bull Is Not in the Content Marketing Business
    In this episode of This Old Marketing, Robert and I share our thoughts on an article about the future of big media. Your media business will not be saved (5:12): According to Joshua Topolsky , founder of The Verge, big media is in big trouble. She also provides insights into its world-renowned media operation.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 13, 2014
    [Media] Check out Dave Kerpen – our featured guest on Marketing Made Simple TV today
    Dave Kerpen  is founder and CEO of Likeable Local, the co-founder and Chairman of Likeable Media, the NY Times Bestselling author of 3 books, an international keynote speaker, and the  #1  LinkedIn Influencer of all time in page views, ahead of Bill Gates, Jack Welch, Mark Cuban, and President Barack Obama. Hop right over and watch Dave now.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Media] Obscurity: The Biggest Challenge in Sales
    Amar Sheth is a consummate business development, sales and marketing leader with a passion for social media technologies. Sales Prospecting Perspectives is pleased to bring you a guest post from Amar Sheth , Principal at Sales for Life. Obscurity is your biggest problem. It''s not your sales pitch, your product or your service. Do you agree?
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Media] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    NuSpark Marketing’s focus, then, is the strategic deployment of content marketing via a targeted lead generation process that includes such tactics as paid search, SEO, social media, and paid media. Content drives leads into the funnel; content nurtures leads into sales opportunities. Why the alignment?  pmosenson@nusparkmarketing.com.
  • BLUE FOCUS MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Media] Tom Peters @tom_peters Podcast: 2015 Disruptive Trends and Predictions #NewWaytoWork
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? As the end of the year draws near, it’s time to start looking at trends and predictions for 2015. FOR EWORD by David C.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] 5 Tips for Awesome Slideshare Content Inspiration
    She has 7 years of experience in search and social media marketing. Yes, … Continue Reading. Author information Ann Smarty This monthly Slideshare column is contributed by Ann Smarty. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. SlideShare
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Media] How Performance Marketing Accelerates B-to-B Prospecting
    To back up, what is this performance marketing thing, anyway?  It generally means that the media channel owner conducts a campaign, and charges the marketer an agreed price for every respondent, according to predetermined criteria. But here’s how Warren explained his position.  “If you give me control of the creative and the media, sure. 
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook AdminMost Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.”
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.”
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.”
  • SAZBEAN  |  MONDAY, AUGUST 6, 2012
    [Media] Growing brand awareness with the Olympics
    Click on the free white paper here to get some information on social media monitoring that can help you focus your ads. News & Notes Social Media Social NetworksThe 2012 London Olympics have audiences all over the world watching and getting involved in supporting their teams. It’s overwhelmingly positive which is a good sign.
  • WRITESPARK  |  TUESDAY, JULY 6, 2010
    [Media] Is It a Case Study or Just a Testimonial?
    Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. Case Studies Sales Materials Social Media case studies case study customer quotes customer stories customer story success stories success story testimonial white paper
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 18, 2011
    [Media] B2B Online Marketing Content: How Much Should You Give Away?
    One of the things that makes this example really stand out is that the concrete industry is a mature, traditional industry, yet The Concrete Network is achieving success using new marketing tactics that include blogging, online press releases, and other social media messaging. Inbound Marketing b2b content marketing social mediaTweet.
  • B2B MEMES  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Media] Another Nail in the RSS Coffin
    The site does a reasonably good job of categorizing the Twittered recommendations into content-based buckets (technology, education, arts & entertainment, business) and types of media (video, stories). Tags: Technology The Future of Print content digital magazines new media reading Twitter The default Paper.li The Paper.li
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 31, 2010
    [Media] Measuring the Unmeasurable: Influencers
    Whereas historically, there may have been only a few influencers (the major analysts and media outlets), and maintaining relationships with them was the purview of the PR and AR groups, now there are a broader set of influencers and maintaining those relationships is the purview of everyone on the team. How are you approaching this challenge?
  • CHRIS KOCH  |  WEDNESDAY, JULY 28, 2010
    [Media] Do too many cooks spoil the blog?
    individual employees can blog as long as they adhere to the company’s social media policy. Tags: Blogging Brand, Reputation, and Positioning B2B marketing Blog Brand Brand Management marketing Social Media Image via Wikipedia. In part, this is an issue of control. Some companies have decided to let a thousand flowers bloom—i.e.,
  • B2B MEMES  |  WEDNESDAY, JUNE 30, 2010
    [Media] Wine, Roses, and Oil: PR and the Truth
    Now, though, in the era of social media and content marketing, corporate communications is increasingly less about “control over your messaging,” as Frank Reed put it recently , and more about “telling the truth and being accountable.”. Tags: Content Marketing Ethics Social Media control transparency CB: Public relations? JL: Well.
  • DIGITAL BODY LANGUAGE  |  MONDAY, FEBRUARY 22, 2010
    [Media] Google, Display Ads, and B2B Marketing
    With its heavy investments in social media, with the new Buzz platform , and the full Twitter feed, as well as the algorithms to understand these in real time, Google is in an enviable position. Tags: Social media Buying Process information exchange search What does this strategy mean for B2B marketers? A lot. This may soon change.
  • REPUTATION TO REVENUE  |  THURSDAY, DECEMBER 3, 2009
    [Media] More evidence that give-to-get is the key to success
    Investing in social media skills, tools, and initiatives to help share the wealth of knowledge and experience that lies throughout your organization. Tags: Marketing Reputation Strategy doremus executives financial times give-to-get marketing social media survey thought leadership The executives in the survey are saying "help me." 
  • HUBSPOT  |  MONDAY, MAY 30, 2011
    [Media] Who Should You Outsource Social Media to? [Marketing Cast]
    In the previous episode of the Weekly Marketing Cast we discussed whether businesses should outsource social media marketing. Let’s continue this discussion with a slight twist: if you decide to outsource your social media marketing, who would you hire? Free eBook: How to Monitor Social Media in 10 Minutes a Day.
  • SAZBEAN  |  MONDAY, MARCH 10, 2014
    [Media] The Need for an Internet Marketing Strategy
    Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. — they are not necessarily right for your business or organization. Marketing Strategy
  • MARKETRI  |  THURSDAY, MARCH 21, 2013
    [Media] Ads Are for Losers! How B2B Professional Services Firms Can Earn an Audience by Being Interesting
    Consider the following: Pitching an interesting topic or angle to the media: Generally, consumers are savvy enough to know when they’re reading an advertisemen - the intent to sell a product or service is clear. ” Social media itself is not really even a tactic without context. This can water down your message.
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