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  • MARKETING EDGE  |  TUESDAY, NOVEMBER 24, 2009
    [Media] Ways to Drive Traffic to Your Store, Cause, or Business with Foursquare
    If you are business skeptical about social media here is a new way to look at it. check in at a restaurant across from the Target Center in Minneapolis, and I see a message from the Timberwolves with a link to the game day media report and offers for that night’s game. Time 19:59. Follow #smbdm on Twitter.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 27, 2009
    [Media] Service Economics in a "Something Failed to Go Right" World
    What I mean is, the idea that Twitter and social media can, and should, be used to enhance our service offerings will almost certainly fail if we just think of it as a service team challenge. Then, however, if you look at the set of problems that might surface in social media you see that these three criteria are not met.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Media] 10 Genius Ideas That Changed Marketing Forever
    And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry. For their daily information, online readers consult various sources, including newspaper sites, email, and social media.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 17, 2013
    [Media] The Awesome Power of Guest Posts in Content Marketing
    Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). We love comments and those who share on social media. Guest posts not only bring links, they bring an audience for your content marketing. in his recent book. Boy does it ever! Did you see results?
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Media] Let's Get Personal: Why We Need to Market to Individuals, Not Audiences
    The media and marketing industries have had the luxury of thinking in terms of the masses for decades. Newspapers sold ads as though every reader saw every ad (the “Myth of Mass Media” as described by Jeff Jarvis). Mass media, mass mailings, and massive audiences. That''s what I read a few short weeks ago in the New York Times.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 9, 2015
    [Media] What are the most reliable content channels to connect with customers?
    consider email marketing as the “glue” connecting your social media content. 2. Research shows that Pinterest drives more web traffic — and more purchases — than any other social media channel. Related Stories What are the best social media platforms for your business? Is anybody reading it? They sign up.
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Media] The 15 Most Life-Changing Editorial Calendar Tools
    While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. One of the most innovative and brilliant approaches to editorial calendar tools we’ve encountered is VMWare’s “enterprise social media network,” SocialCast.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Media] Business Podcasting: How to and ROI
    If you're not familiar with podcasting, Wikipedia defines it as follows: A podcast is a type of digital media consisting of an episodic series of files (either audio or video) subscribed to and downloaded through web syndication. You can find him at Jontus Media , or on Twitter @jonbuscall (which I highly recommend. Not bad.
  • VOLACCI  |  WEDNESDAY, NOVEMBER 20, 2013
    [Media] How to Link Social Sharing Buttons or Your Drupal User Account Bio to your Gmail Signature
    Social media and email marketing are two of the digital content marketer’s most powerful weapons. By including social media sharing buttons in an automated email signature, you increase your exposure to include every person you contact through email. Make sure that the set has each of the social media buttons you plan to use.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Media] The TOP 25 Must-Read Internet Marketing Blogs
    Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. With tons of regular contributors, it’s both a leading internet marketing blog and a community center for both passionate social media gurus, and aspiring experts. Image credit: Statista. Here we go!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 11, 2014
    [Media] Influence Marketing is hot and about to get hotter
    Why bloggers are trumping mainstream media. Really. - Why bloggers are trumping mainstream media - A first-hand account of escalating influence marketing - Why 95 percent brands are stumbling in the influence marketing field - Stepping over the line — Influencer or infomercial? - How to create raving advocates the right way. Really.
  • VIEWPOINT  |  TUESDAY, APRIL 2, 2013
    [Media] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
    Among the capabilities Weber Shandwick will market via MediaCo are native advertising and digital media buying. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 20, 2012
    [Media] 4 Reasons For B2B Marketers To Explore Pinterest
    Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest may be one of the few social media sites that requires little, if any, interaction with others – and although that may seem counter-intuitive, it’s also one of its strengths.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Media] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
    New social media tools for B2B marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. Social data and what it means to B2B marketers.
  • SYNECORE  |  SUNDAY, FEBRUARY 9, 2014
    [Media] Marketing Goes SoLoMo
    This notion is supported by data from recent (January 2014) polling conducted by Harris Interactive, which showed that 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post. As a general proposition, I think it’s fair to say that marketing is going mobile.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Media] An Ecommerce Marketing Event: How to Supercharge Your Brand on Instagram? – Web Design
    Recent studies have shown that Instagram gives 25% more engagement in comparison to other social media platforms. Just like any other social media. When used in the correct manner, Instagram can be one of the best visual advertising and highly-targeted channels for your business. – Web Design appeared first on Opentopic.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Media] Consumers Go Mobile for the Holidays
    Access social media – 6% of men 8% of women. Aside from being a cracking good read, the study offers direct and anecdotal evidence of the growing connection between mobile usage and purchase intent among US consumers. Let’s dig in…. Most Shoppers Digital; Desktop Usage Down, Mobile Usage Up. But are they going mobile? So what are they doing?
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 20, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • B2B MARKETING ONLINE  |  WEDNESDAY, AUGUST 4, 2010
    [Media] Give the Emperor some underwear Ed
    There’s no doubt that the latent power of social media in B2B is potentially huge. In the latest B2B Barometer study 78% agreed that B2B social media is more than simply a passing phase. Furthermore, 70% plan to increase spending on social media over the coming year; 1 in 10 significantly. Impressive statistics.
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [Media] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? mikulaja : Email marketing sys (constant contact, etc.), CMS/website, social media.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Media] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. What sets pro Facebook marketers apart from the rest? Many things. But mostly it’s their holistic vision and appetite for information. Facebook
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Media] The Big Content Marketing Fail: How Much Content Do You Need?
    And sometimes I wonder if I should laugh or cry to see that all of the sudden social media pundits are becoming content marketing advocates and discovering good old marketing stuff such as conversion and touchpoints or contact moments. This blog post tells some personal stories and takes you a bit back in time. Of course content is not king.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 28, 2015
    [Media] How to Spell Words You Don't Know: Techniques From Grammar Experts [Infographic]
    To help you sharpen your skills, we teamed up with the folks at Market Domination Media to create an infographic that explores four helpful techniques for spelling words you don't know. Ever wanted to write out a word, but realized you weren't quiiite sure how to spell it? Spelling is an important business skills.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 4, 2016
    [Media] Facebook Mistakes and How to Fix Them
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Facebook is a powerful tool to market your business and brand. It has tremendous reach, an active user base and loads of tools for businesses to use. Author information. Mike Gingerich.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 30, 2008
    [Media] Make Your LinkedIn Profile Work for You | chrisbrogan.com
    Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Best Social Media Calendar. media. chrisbrogan.com. About. Speaking. Rockstars.
  • HINGE MARKETING  |  THURSDAY, JUNE 2, 2016
    [Media] 3 Huge Reasons Why You Should Care About Online Branding?
    Online branding is about far more than your firm’s website or your company’s social media presence. review your social media. website is the hub of your online presence as it unifies your online content (see step 2), social media channels (see step 3) and offline efforts. Engage customers through social media. Step 2.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Media] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. PHOENIX, Ariz., Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. KEO News
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Media] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    We’re happy to send you a sponsor media kit. We love to read your comments and appreciate those who share on social media. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. Ditto for data firms, Data.com , Netprospex , Hoovers , OneSource, etc.
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Media] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Some systems have additional features that allow you to leverage social media as a demand generation tool by providing trackable links that add to the prospect data and can affect the lead score–giving a more clear representation of the prospect’s interests and engagement with your brand. 2. How can we help you Make Good Media?
  • SAZBEAN  |  SATURDAY, JUNE 23, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of June 23, 2012
    Why You’re Struggling to Measure the Value of Social Media  (HubSpot). Channel the Passion of Your Audience with an Unaffiliated Online Community  (Social Media Explorer). Set Up Social Media to Give You Great Post Ideas  (ProBlogger). GigaOM). What’s the “Right” Kind of  Blog Traffic? ProBlogger).
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 6, 2012
    [Media] If It's Broke, Fix It: Why It's Worth Spending on Content Marketing
    It's worthwhile knowing that 43% of all online consumers are social media fans or followers of one brand or another. Being social is how you get your message heard, through social networks and media, blogs and the assorted other platforms out there. For some, the answer to a failing marketing strategy is to throw more money at it.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 23, 2011
    [Media] What Marketers Can Learn From Charlie Sheen
    Charlie has a consistent story wherever, whenever, whatever type of media you see him in. Be “#Winning” In today’s era of social media, people want to connect with people, not faceless corporations. Branding social media brandingCharlie Sheen seems to know a thing or two about marketing. Create a spectacle.
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Media] Ready for the Empowered Customer?
    Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. They chat about social media, analytics, conversing and engaging with customers and more. Blog Featured Engagement Social MediaWe’ll be making public our editorial plan in 2012.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 7, 2011
    [Media] How important is real-time data? It’s all relative
    The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. Real time to a media buyer may be several weeks of ratings data to understand what target consumers are viewing. But should real-time data be such a priority? What about marketing and advertising?
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 16, 2010
    [Media] 5 Ways to Increase Engagement With Your Content
    Ways to Use Social Media to Inspire Your Writing (socialmediaexaminer.com). The 5 NEW Rules Of Social Media Optimization (SMO) (rohitbhargava.com). Tags: Toolkit social media content production content strategy Editme engagement Image via CrunchBase. Is it you? But you could be doing more to get them to interact.
  • B2B MEMES  |  WEDNESDAY, MAY 26, 2010
    [Media] Monetize Your Typos
    while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. I was given new hope this weekend, though, while listening to Leo Laporte’s podcast “ This Week in Tech.” Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Media] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). The result was better than Eloqua could ever have expected.
  • PR MEETS MARKETING  |  SUNDAY, NOVEMBER 2, 2008
    [Media] A Hidden Rule of PR - If you don’t ask, how do you know you won’t get it?
    technorati tags: PR 101 PR Public Relations Media Relations. tags: PR 101 PR Public Relations Media Relations. icerocket tags: PR 101 PR Public Relations Media Relations. Since my first PR job with Ogilvy & Mather PR Taiwan, I’ve discovered this “hidden rule” the hard way. What is the angle for the story? del.icio.us
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [Media] Infographics are great for Content Marketing
    Likeable Local is Social Media Marketing Software to make YOU more Successful. (My favorite marketing word is YOU, because it’s all about you.). If you need new customers, visit Find New Customers. They even created this mobile site for Find New Customers here, which you should use from your mobile phone or iPad.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 17, 2013
    [Media] Optimize Your Blog for Mobile Devices
    Now that more and more people are depending on their smartphones and tablets for performing searches and using social media, there is a good chance that many of your blog readers are coming to your website via their mobile device. Fortunately, optimizing your blog for mobile devices isn’t as difficult as it sounds.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Media] Good B2B Marketing ROI Is Just Average
    When working on media programs, media partners will often ask for a goal, and many meet it in their proposal. What is a good ROI on marketing? If you can increase net income by 50 cents for every dollar spent on marketing, that’s good, right? The more you spend, the more money you make. 3x the return you are getting on marketing!
  • JUNTA 42  |  WEDNESDAY, JUNE 6, 2012
    [Media] Six Useful Content Marketing Definitions
    Content marketing is comparable to what media companies do as their core business, except that in place of paid content or sponsorship as a measure of success, brands define success by ultimately selling more products or services. Content Marketing is owning, as opposed to renting media. Content Marketing – Formal Definition.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Media] Top 10 Advantages of Online Marketing for Professional Services
    These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more. Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Media] 5 Ways to Create More Touchpoints with Email
    Your social media pages are one example. Place social media buttons and website links in every email. Adding your social media and website links into your email can be done with the click of a button. Invite customers to a social media contest. You have a good-sized email subscriber list. All rights reserved.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Media] @WSJ: Your Reputation is Serious Business: New Findings From #Deloitte #DeloitteOGP13 #socbiz
    Information travels quicker and lingers longer these days, and businesses everywhere are scrambling to make sure they’re not the next butt of the joke in either social or traditional media outlets. This makes social media a fulcrum of sorts on the seesaw of business management. Please check out @SocialEmployee media buzz!
  • CLIENT BRIDGE  |  WEDNESDAY, JANUARY 16, 2013
    [Media] INFOGRAPHIC: Elements of Inbound Marketing
    From AXZM, here's an infographic that explains what they see as the five essential elements of inbound marketing: email, SEO, social media, content and design. Inbound marketing refers to the idea of earning the attention of potential prospects and drawing them to you website with valuable content. View Original Article
  • CLIENT BRIDGE  |  MONDAY, DECEMBER 31, 2012
    [Media] INFOGRAPHIC: Incorporating Visual Elements into Content Marketing
    Social media has forced us to learn to digest information faster and sometimes even at a glance. Therefore, captivating a viewer with visual content will become an important part of content marketing. From Marketo, here's an infographic about how to build a solid content marketing campaign with visual elements. View Original Article
  • SAZBEAN  |  THURSDAY, SEPTEMBER 20, 2012
    [Media] Why Brands Should Stop Trying To Be Friends With People
    The rise of social media and the arrival of one-to-one communication has presented a unique problem for brands. When social media first emerged and later became a platform for brands, there was a near universal understanding that brands suddenly had to be friendly. That is the need to develop a personality. News & Notes
  • CLIENT BRIDGE  |  TUESDAY, AUGUST 28, 2012
    [Media] Statistics That Indicate the Future of Marketing
    Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats. 75% of B2B companies do not measure or quantify social media engagement. 84% of B2B marketers use some form of social media. Mobile Marketing and App Stats.
  • SAZBEAN  |  FRIDAY, MARCH 8, 2013
    [Media] Using analytics to boost your social ROI
    Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. billion in Facebook advertisements. News & Notes
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Media] 5 Social Hiring Hints for Busy Managers
    Related Stories Using Social Media to Recruit New College Grads Looking For Talent? Need to hire someone, but your recruitment request is buried in a stack in HR department? It’s time to take the hiring into your own hands. This may be time consuming work if you are following the same path as your HR department. Why Not Use YouTube?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2009
    [Media] The writing's on the wall: An interview with Sharpie's Twitter Queen
    former newspaper reporter and PR counsel to Kraft, Honeywell, American Airlines and others, Susan Wassel now combines "traditional" with "new" as both PR and social media manager for Sharpie. This week, Susan and her company launched a new community website and social media strategy. How did you become the Twitter Queen of Sharpie? ?
  • B2B LEAD BLOG  |  FRIDAY, JUNE 22, 2012
    [Media] Friday Wrap-up: This Week in B2B Marketing Tips
    Social Media Lies, Damn Lies and Statistics. The post with the lovely title above is actually the third in an arc about social media and how it influences purchasing decisions. Social Media Lies, Damn Lies and Statistics. Marketing Tips Weekly Wrap-up social marketing Social MediaEnjoy! Except it didn’t.
  • SAZBEAN  |  SATURDAY, JULY 14, 2012
    [Media] Indicating Purchase Intent
    With social media monitoring tools, it’s often possible to infer intent to purchase based on the content. Social Media Social NetworksWhat if you could tell exactly when a customer was interested in purchasing from you? What do you think? Good idea or not? question of intent.
  • MARKETING EDGE  |  THURSDAY, JULY 21, 2011
    [Media] Google + Dust Ups and Corporate Social Perspectives with Geoff Livingston
    Hitting on a single topic in marketing, social media and business communications. marketing social media Brands Chris Brogan Geoff Livingston google plus google+ google+ for businessAnd yes. Quick and to the point. And yes we do get into the online differences between Livingston and Chris Brogan, two friends of mine.
  • MARKETING EDGE  |  THURSDAY, MARCH 10, 2011
    [Media] Are You a Whining Consumer Who Doesn’t Pay Full Price? Join the Crowd
    Hitting on a single topic in marketing, social media and business communications. marketing small business social media technology Free Economy Phil Simon small business technologies The New SmallQuick and to the point. Picking up where Chris Anderson, the author of the book Free, a tome about the free economy.   In [.]
  • MARKETING EDGE  |  TUESDAY, OCTOBER 26, 2010
    [Media] Boxers or Briefs? Manpacks Has The Answer
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing small business social media Facebook Twitter web business Time 31:38 You thought the TV remote was the greatest invention for men, check this out. You can order men’s underwear online from Manpacks. Quick and to the point.
  • MARKETING EDGE  |  WEDNESDAY, OCTOBER 13, 2010
    [Media] 5 Ways to Help Your Business With Yelp
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing retail social media consumer comments discovery mobile search mobile social negative comments positive comments Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments. Quick and to the point.
  • MARKETING EDGE  |  SATURDAY, AUGUST 7, 2010
    [Media] Facebook Marketing Tips – Hungry?
    Hitting on a single topic in marketing, social media and business communications. Tags: market research marketing social media Facebook Facebook advertising Facebook Targeting Time 24:33 You know I could have done the solutions headline and just throw a number in there, but I hate those things. Quick and to the point.
  • MARKETING EDGE  |  SUNDAY, AUGUST 1, 2010
    [Media] Brian Solis, Mia Lee, & The 9 Ways Marketing is Changing
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media Brian Solis Mia Lee Resonance WebbieGirl Quick and to the point.
  • MARKETING EDGE  |  THURSDAY, JULY 1, 2010
    [Media] Is Your Company Social At Its Core?
    Hitting on a single topic in marketing, social media and business communications. Tags: small business social media customer loyalty location targetting mobile marketing social tactics Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors.
  • MARKETING EDGE  |  WEDNESDAY, MARCH 17, 2010
    [Media] SxSw What’s it Good For?
    It was for music and film the primary focus of the festival for years, and now it is for the world of social interactive media. Let’s put celebrity in perspective, SxSw is not the Oscars, but social media is getting its celebrities. But @GaryVee will likely be the first to tell you that there are no kings of social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, AUGUST 18, 2009
    [Media] Five Ways Facebook Can Get You Fired!
    Can your social media activities cost you your job? Tags: Social Networking Facebook social media You bet they can, and it’s my mission to show you how to avoid that fate! You are about to see a number of real-life case studies about Facebook. Five Ways Facebook Can Get You Fired View more presentations from Paul Dunay.
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 29, 2007
    [Media] PRMeetsMarketing Weekly Articles: November 29, 2007
    Hallelujah - The Truth About PR "Relationships" - I read a few PR agency blogs and in media is one of the best. In a recent post, in media highlight the myth about media relationships resulting in media coverage. Here is this week's of interesting articles. The Blog Bubble? - R. del.icio.us
  • MARKETING EDGE  |  THURSDAY, JUNE 12, 2008
    [Media] American journalism at a crossroads
    Today, Thursday, June 12 I'm participating in a panel on the changing face of the news media put on by the St. Panel Discussion – Changing Face of Media/Alternative Media Sources/Credibility vs. Sensationalism. How are younger generations (Gen Y) using the new media and how they will gather news and information in the future.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Media] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. Let's dive into what these changes mean for the social media marketer. That being said, the social network still left something to be desired. Am I right? Google+ Enables More Engagement Opportunities for Business Pages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 9, 2010
    [Media] Is the Internet destroying your culture … or creating it?
    Share and Enjoy: Tags: Marketing Solutions Traditional media and advertising futurist sociology “Mass culture is dead. Every one of us is creating our own version of culture.&#. This quote from futurist Faith Popcorn sums up a lot of things I have been experiencing lately. Now, I make my own newspaper. Here are a few questions for you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 17, 2012
    [Media] In an information-dense world, headlines prevail
    My position now is a lot more like that of the average social media user. Neicole   Crepeau  a blogger at  Coherent Social Media   and the creator of  CurateXpress , a content curation tool. She works at  Coherent Interactive  on social media, website design, mobile apps, & marketing. That’s the good news.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 25, 2013
    [Media] Marketing Made Simple TV returns to the air!
    created by Jeff Ogden, President of Find New Customers  - which reaches an audience of millions, at popular sites like FearlessCompetitor.com , MarketingMadeSimple.tv , SocialMediaToday , Social Media Club.org , Business2Community , CustomerThink and sometimes CMO.com. ” said Jeff Ogden , Creator and Host of Marketing Made Simple TV.
  • ANNUITAS  |  TUESDAY, JULY 17, 2012
    [Media] The Sales Perspective – An Interview with Jill Rowley of Eloqua
    You are one of the more social media savvy sales people we know.  How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? A4.  I utilize social media for two things – to be present where my buyer is and to learn more about them.  Marketing Automation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 1, 2009
    [Media] Does the social web primarily benefit service companies?
    John and I have had an on-going dialogue about the evolution of socal media and one of his recent comments caught my attention: The people benefiting most from Twitter right now are obviously in the information businesses.  We are all marketers here and we are sharing views and ideas because that’s what we ultimately sell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2009
    [Media] Social Web Ushers in “The Era of Alone”
    Today, seemingly every person under 40 is wired to a portable electronic communicator to provide news and entertainment how we want it, where we want it, when we want it.  It’s called the Internet and social media, but there isn’t much truly “social&# about it. Part 1: The Next Social Media Imperative: Defining YOU!
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 22, 2013
    [Media] SEO Has Changed, So Stop Your Whining
    Getting found online today is about posting great content and engaging with others on social media platforms. SEO constantly changes, but in the last few years it’s changed significantly. SEO changes used to be mostly about keeping up with algorithm changes. Google algorithms, Yahoo algorithms, etc. It doesn’t happen by itself.
  • PWB MARKETING BLOG  |  THURSDAY, JANUARY 27, 2011
    [Media] Five Tips in Choosing a Perfect Domain Name
    If you like what you see and want even more advice on your social media and interactive marketing programs, contact us. B2B Marketing social mediaFor most of our assignments, a domain name is already part of the equation. The problem with coming up with a domain name isn’t the registration process. Avoid hypens.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Media] Ideal Customer Persona – made with Social Data
    Who said there isn’t an ROI in social media – I just found another way to save me tons of money and make my marketing dollars more effective using social data! behavioral targeting Customer Innovation Marketing People Social Media Strategy Buyer persona Social Data
  • SAZBEAN  |  MONDAY, FEBRUARY 21, 2011
    [Media] Review: Topsy Social Analytics
    In My Opinion… Topsy’s social analytics are definitely helpful when you’re trying to see how effective your social media strategy is (especially if you look at the data over the past month). Analytics News & Notes Reviews Social Media Social Networks measurements query search engines social topsy trend web analytics
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Media] Top 10 Posts on B2B Lead Gen for 2010
    In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. B2B Marketing Blogs Content marketing SEO Social Media Uncategorized blog promotion blog trafficComments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2.
  • PR MEETS MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Media] Rebuilding a Personal Brand is Hard Work
    At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. I was even asked to be a guest on the Media Bullseye podcast and to write a byline for Dan Schwabel’s Personal Branding Magazine. My goal is to write at least one post a day.
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Media] Old Spice Viral Campaign Increases Sales
    It will be interesting to see if Old Spice continues to converse with customers via videos and social media or if this was just a limited-time campaign.  If it is a limited-time campaign, time will tell if Old Spice can keep it’s sales lift or if it falls after people lose interest. According to The Nielson Co. What do you think?
  • SAZBEAN  |  TUESDAY, JUNE 29, 2010
    [Media] 9 Reasons Why You Need to Have a Business Blog
    Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business. Tags: Business Content Social Media Social Networks blog blogging blogging for business freemium internet search engines update content web 2.0 It really isn’t a question anymore. What did I miss?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 4, 2010
    [Media] B2B Marketing Content: Lure or Lasso?
    The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership I picked this saying up from Gary Vaynerchuk’s new book called Crush It. Tweet This! Share this on Facebook. Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 12, 2010
    [Media] What you can learn from Mister Splashy Pants
    Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# And the name has since spawned clothing, logos, flashvideos, and the slogan “Save Mister Splashy Pants.&#. Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 3, 2008
    [Media] Crowds have no leaders!
    This is an important fact since traditional media is no longer working. No consumer brand has been built on the back of traditional media for a while now. The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, OCTOBER 13, 2008
    [Media] Digital Signage – the Next Big Thing
    In a recent Razorfish survey it was ranked second to mobile as the most important emerging media channel in the coming year. This one article opens up the wide world of mobile marketing, digital signage and more importantly a glimpse at the future of social media marketing (SMM Other channels trailed by a wide margin.
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Media] Making Waves: The @SocialEmployee in Action at MIT Sloan and The Boston Globe #SocBiz
    However, it wasn’t until an article titled “Can You Really Let Employees Loose on Social Media?” When Etherington came on board as CMO, he was dead set on boosting their profile and saw employee engagement through social media as a natural path to follow. Please check out @SocialEmployee media buzz! Despite being a $1.2
  • BLUE FOCUS MARKETING  |  SUNDAY, FEBRUARY 2, 2014
    [Media] [VIDEO] @CKBurgess and @MNBurgess Discuss @SocialEmployee Revolution at @ConferenceBoard #SocBiz #HR #SHRM
    It was very interesting to see the viewers’ responses to questions regarding employee social media training and established social media policies. Please check out @SocialEmployee media buzz! About two weeks ago, on Tuesday, Jan. You can watch the webcast for free through the Conference Board event page. FOR EWORD by David C.
  • REPUTATION TO REVENUE  |  FRIDAY, APRIL 17, 2009
    [Media] Learning from Gen Y
    Tags: Marketing Media Reputation Social Media B2B communications genY marketing strategy tips
  • SMASHMOUTH MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Media] The Sales Development Playbook #PeopleMatter #MustRead
    To ride a current social media trend let me put it this way #PeopleMatter.". Trish Bertuzzi and I have known each other for quite some time now. We've been on stage together. We've been with clients together. Green Leads' b2b appointment setting team has even been a client of the Bridge Group. People is not the only take away though.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 15, 2012
    [Media] Brand Journalism, Disclosure and Sponsored Content
    As additional background, I wrote this article called “ Will Content Marketing Destroy Social Media ” based on a Tweet during the Superbowl from a different analyst but on this same topic of sponsored content. Jon Reed framed the discussion by outlining that there is a big shift in media. Background. Video Summary.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 1, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of September 1, 2012
    Here are the top Internet strategy, marketing and technology links for the week of September 1, 2012… Taking the Mystery Out of Ghost Blogging  (ProBlogger) Blogging Tip: Go With the Flow  (Jim’s Marketing Blog) 5 Ways to Avoid Oversharing on Social Media  (Mashable!) News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 27, 2012
    [Media] Savvy Week in Review: July 27
    Who are the Top 15 Thought Leaders in Social Media Today? Operationalizing Social Media: How SAP replicated its successful social media practices across the globe by @toddmwilms via @MarketingSherpa. Tune into this informative, engaging 25-minute video for a behind-the-scenes look at how SAP does social media right Enjoy!
  • SAZBEAN  |  SATURDAY, DECEMBER 10, 2011
    [Media] Top Internet strategy, marketing and technology links for the week of December 10, 2011
    10 Things About “Profitable Social Media” Book (Small Biz Trends). Answers to 31 Social Media Questions You’re Too Shy to Ask (HubSpot). Pointers for using social media for lead generation (eMagine). Three Tips for Social Media ROI (Marketing Profs).  .  .  .  .  .  . The Future of Social: Networks (Spin Sucks).
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Media] 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
    For example, you might take advantage of an upcoming holiday and run a campaign around it, test out new a marketing email template, offer a new type of loyalty program, or make it your goal to up your social media presence. Ideas to improve your social media and email marketing automation. What's inside?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] Hiring a PR Firm? Read This First
    Industry / Media Expertise. As you engage with prospective agencies, it’s important to ask if that agency has existing relationships with all your target media, both in the new and more traditional circles. As I recently discovered, finding an agency with strong relationships in both the tech sector and marketing media isn’t easy.
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Media] 21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]
    From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master. But the great thing about inbound marketing is that it pays off over time. Share with us in the comments.
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Media] 5 Content Marketing Trends Sweeping Europe
    Created by Ogilvy & Mather Düsseldorf—and using video technology from Rapt Media—the campaign, available in four languages, was touted as “the world’s first fully mobile-enabled interactive video experience.” ” Social media-exclusive content. While output levels are high, so, too, is quality. Mobile video.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Media] Our Favourite Posts, Week of August 8th
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Some quick handy stats about social media and lead generation. The Impact of Social Media on Goverance.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 27, 2013
    [Media] Presenting: The Best of Marketing Made Simple TV | “Secrets of the Great Communicators” featuring @NancyDuarte
    Marketing Made Simple TV premieres a new show every Thursday at noon ET/9am PT at this site and all our syndication sites, like YouTube, Vimeo, Social Media Today, Social Media Club, Business2Community, CustomerThink and sometimes CMO.com. Please note: there is a video issue near the end of the show. Sorry.). Nancy Duarte.
  • B2BBLOGGERS  |  MONDAY, APRIL 26, 2010
    [Media] Upcoming Event: How To Build A Demand Generation Machine With.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Media] What LinkedIn’s Acquisition of Bizo Means For Marketing
    But with our open ecosystem of media and ad partners in the Oracle Data Management Platform , marketers can also leverage hundreds more display, search and other paid media partners to reach their audiences in compelling ways. by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” Marketing Efficiency
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