Page 111 of 269 Previous | Next 
  • MODERN B2B MARKETING  |  TUESDAY, JULY 31, 2012
    [Media] B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]
    by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Media] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. Then, we’ll look at how candidates have adapted their strategies to take their message to social media platforms. voters. When Digital Marketing Meets Politics. The Website.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [Media] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010. How to use social media for B2B - Chris Koch , March 19, 2010.
  • ETRIGUE  |  FRIDAY, MARCH 18, 2016
    [Media] Social Sellers Outperform Non-Social Peers
    Marketing organizations at most B2B organizations have embraced social channels as a “must-do.” 78% of B2B companies have dedicated social media teams and are actively using social networks for marketing purposes. Sales Enablement Social Media B2B education sales enablement social sellingBut what of social selling? Marketing gets it.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 16, 2015
    [Media] Brand Journalism: What Does It Mean For The Healthcare Sector?
    Technologies such as digital TV, mobile Internet and social media have transformed how consumers engage and evaluate credible, newsworthy content. Many companies have adopted different variations of brand journalism, which together or separately can include content delivered via websites, blogs, social media outlets or digital newsrooms.
  • NUSPARK  |  WEDNESDAY, MAY 19, 2010
    [Media] The Four Keys of Social Marketing for Business
    At this point, all business owners should be aware of the exponential potential that social media has for a business marketing. Tags: Advertising Content Social Media With today’s “Go Green” revolution, not to mention we’re a part of the web era, it is an essential set of tools to reach your customer base.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Media] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Social media:  Make social media an integral part of your marketing. Social media:  Start with goals, strategy, and structure to your social media marketing efforts. But I know I missed a few.
  • SAZBEAN  |  WEDNESDAY, JANUARY 19, 2011
    [Media] State of the Social Web from Dave Linabury #smcd
    Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Social media is not the tools. The age of data fetishism is ending.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 26, 2014
    [Media] Facebook Tag Bombing is the new telemarketing
    It seems to be coming from the social media gurus and demi-gurus. It seems to be coming from the social media gurus and demi-gurus. This is a post that is probably going to p**s some people off, but it must be said. I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop?
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 30, 2016
    [Media] Building your badass digital marketing strategy – The American Genius
    Email, blogging, social media, PPC, SEO — and the list goes on. – We are living in a digital world Marketing is so many things but few are more important right now than digital marketing. Where to start? What’s really important? Brands & Marketers
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Media] Adam Metz Answers Your Questions: Reaching the Social Customer
    First up, social media thought leader and best-selling author of The Social Customer , Adam Metz weighs in. Q: If I have a large following on a Linkedin group , how does one monetize it when it is growing by two dozen a week? As a social media response specialist, the two areas are separate but co-habitual. It’s really pretty simple.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Media] CMOs Face a Major Dilemma [Infographic]
    As customers move across paid, earned and owned media, they typically are treated in a first-time-interaction fashion, receiving random promotions, messages and content that doesn’t map to their interests. We need to connect the dots of our customers’ experiences in ways that are meaningful to them. Marketing Efficiency
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Media] CMOs Face a Major Dilemma [Infographic]
    As customers move across paid, earned and owned media, they typically are treated in a first-time-interaction fashion, receiving random promotions, messages and content that doesn’t map to their interests. We need to connect the dots of our customers’ experiences in ways that are meaningful to them. Marketing Efficiency
  • BIZNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Media] Misquotes and Memes: Accepting What You Cannot Control
    Going head to head with a disgruntled customer on a review site, through social media or even on your own site, is unadvisable. Even social media accounts that are consistently updated can bump out, or at least lower the page rank, of any brand negativity. It’s also inaccurate. It’s probably a harmless error. So what can you do?
  • BIZNOLOGY  |  THURSDAY, MAY 23, 2013
    [Media] Don’t Be a Burden: 4 Steps to Great Guest Blog Posts
    Post the link on your own social media accounts and those of your business. When you first approach a blog about allowing your guest posts, list your social media profiles and explain that you plan to promote your work just as aggressively as the home blog. Be transparent. Ask for topics. Promote the post. Reference your post later on.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! I don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • MARKETING EDGE  |  MONDAY, DECEMBER 22, 2008
    [Media] Three Elements of a Winning Blog Post
    His blog post on the Top Rank Blog today is about the best social media podcasts. Provides helpful information for the community (key to all of social media). Giving is at the core of social media, in my mind, and this is a list not just of the popular, but of what the popular hosts listen to.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 17, 2015
    [Media] 3 Compelling Stats that Make the Case for Social Selling for B2B
    75% of B2B buyers use social media to be more informed about vendors ( Source ). Takeaway: Just as buyers use social media to learn about you, use the same tools to keep up with them. 3. Social selling is the latest trend to hit the sales world in years. It is no secret that the buyer’s process is changing. Content Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Media] 33 Stats On The Future of Content Marketing
    Interesting content is a top reason that people follow brands on social media. ~ 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”   ~ Social Media Today. Social Media Today. We are no longer asking whether content marketing is the future. Sirius Decisions.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Media] 6 Tips for Creating Content That Spreads Naturally
    Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Shareaholic studied 200,000 publisher websites in October, 2012 and learned that 27.27% of those websites' traffic came from social media referrals. Today's social media platforms reward visual content.
  • MARKETING EDGE  |  WEDNESDAY, MAY 19, 2010
    [Media] The Facebook Privacy Conundrum – Not Limited to Facebook
    Hitting on a single topic in marketing, social media and business communications. Tags: social media digital privacy privacy social web A number of posts recently about privacy has prompted me to write this post. Can you trust Facebook? really, no more than you can trust any one organization with many investors. One person is.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Media] 14 Fortuitous SEO and SEM Stats and Facts
    About 26% of consumers use social media sites for this purpose. Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Internet users. Image credit: MarketingProfs. Speed thrills. Payfirma ). 4.
  • PAUL GILLIN  |  FRIDAY, JANUARY 2, 2015
    [Media] Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
    FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Two new surveys cast doubt on the value of social media as a lead generation vehicle. One found that the top three value propositions of social media relate to ongoing customer engagement rather than lead generation. Here’s a roundup of what I’ve been musing about.
  • MI6 MARKETING AGENCY  |  MONDAY, AUGUST 9, 2010
    [Media] Groundswell Blook Report, Chapter Six: Talking With the Groundswell
    Audience: Senior Executives, Marketing and Sales Professionals, Social Media students and enthusiasts. The key, is to create and share content through social media and participate in open and honest conversations. 3) Committment. If you want to engage in conversation through social media you must be committed for the long term.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Media] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. The above is true of a b2b message as well. Please let me know your thoughts.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Media] 5 Tricks to B2B Marketing Socially
    Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. Related posts: What to look for in a Social Media Marketer? Tweet This!
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 28, 2016
    [Media] Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital
    Blog digital marketing Euro 2016 influencer marketing social media campaigns social media content creation social media marketing Twitter viral content visual sharingThe post Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital appeared first on Connecting Element.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Media] Make Your Content Marketing POP with Powerful Images
    As I wrote then, we love images because they provide a welcome diversion in a busy social media environment. Yet it might not be obvious … Continue Reading Make Your Content Marketing POP with Powerful Images by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • FATHOM  |  TUESDAY, NOVEMBER 20, 2012
    [Media] Technology Companies Use Marketing Automation to Surpass their Competition
    Is your company’s wide variety of online marketing tactics and media outlets making your online marketing objectives difficult to track? Marketing automation is a way to organize your many online marketing efforts. B2B Email Marketing Technology Industry marketing automation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 21, 2015
    [Media] How to promote your content without being spammy
    Related Stories 10 Simple ideas to achieve more content sharing now There is no community on social media Polish up your best content to drive content marketing value. The amount of information on the web is exploding, making it more and more difficult to stand out. But doing this without coming across as spammy is a tricky proposition.
  • BIZNOLOGY  |  THURSDAY, AUGUST 8, 2013
    [Media] Are you trying to help your customers? Or fool them?
    You’ve probably heard about this social media stuff on the Interwebz. Internet Marketing Business CNET Customer social media Photo credit: LarsZi. Your customers are talking about you when you screw up. You heard about that, right? Well, it means that you might want to screw up a lot less than you used to. You can opt out.
  • OPENTOPIC  |  TUESDAY, OCTOBER 25, 2016
    [Media] Top 10 skills you need for success in digital marketing – The Economic Times
    By Pradeep Chopra, Modified by Opentopic Even if you are not a graduate or have no understanding of technology, you can successfully acquire digital marketing skills as long as you are committed and passionate about digital media. While it is impossible. Brands & Marketers
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Media] Social/Email/Website marketing service. Get the highest ROI
    Opentopic blog >> opentopic.com While many companies/individuals will be able to get you setup and active on social media, email marketing, Google ads, SEO, etc., very few will be able to help you measure and improve your real ROI. What makes us different??? Marketing ROI Cmo marketing roi
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Media] The ABCs of Compelling Visual Ads [Infographic]
    This means more infographics, more social media images, more video content, and more visually appealing advertisements. This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute. short: A lot of things.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Media] Savvy Speaks: Google Plus What?
    So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." So what does that mean for your social media marketing strategy? I’m the one who write about hog-tieing Social Media and Goggle+ was one of the reasons for that post. 02: Stephanie. Jamie.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 17, 2013
    [Media] Is Your Own Website Stopping You From Getting Found Online?
    Websites that are linked to from social media sharing sites perform better in search results. Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. Now more than ever, a “legacy” or old website can keep you from getting found online.
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Media] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    If your 2013 marketing budget includes a conference or trade show or two (whether you are attending, exhibiting, or sponsoring) the following social strategies will help you maximize your experience and help you integrate these offline events into your online social media channels. Use the social media "trifecta." Blog it.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 11, 2011
    [Media] B2B Marketers: People Don’t Buy From Computers
    When I talked to Nick (also a CMC) about social media, he reminded me that his success is mainly due to the close relationships he created and maintained over the years. Marketing Miscellany b2b marketing social mediaTweet. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level.
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Media] Great Events This Week
    Technology Leadership Council is hosting its second annual Social Media Summit. Tags: B2B Social Media events innovation There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. David Weinberger (right) kicks it all off as our keynote speaker. Sign up here.
  • SAZBEAN  |  WEDNESDAY, JULY 7, 2010
    [Media] 5 Tips for Reaching Your Audience Online
    While the Internet and social media have made it easier for everyone to have a voice, there are also a lot more voices talking, which can make it difficult to connect with the right people online. Social Media gives you the opportunity to humanize your brand and actually have conversations with your audience. Converse. What did I miss?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Media] 10 BtoB Marketers Predictions for 2010
    Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 12, 2009
    [Media] Hey Marketer - When was the last time you talked with a customer??
    Our goal as a Social Media Marketing team is to engage in more conversations this week than we did last week and have better relations as every week goes by! Tags: Sales social media Customer In fact, I talk to customers EVERYDAY, even several times a day. With Twitter!!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 30, 2009
    [Media] Time to Replace your Online News Room with Facebook!
    Many services started to pop up after that to create and host a social media news room for companies. And BINGO you have the same thing just using your existing social media presences and wiring them together and it’s free! Tags: Facebook social media shout out to Andy Sernovitz who runs a blog by that name - [link] ).
  • ACQUIRING MINDS  |  WEDNESDAY, JULY 15, 2009
    [Media] Use Outbound Marketing to target these 5 Buyer Types
    Given the popularity of social media and inbound marketing, when should outbound marketing be used ? The Tuned-out Buyer - not all buyers participate in social media or conduct online searches. Tags: lead generation social media inbound marketing outbound marketing direct mail, email, events, teleprospecting).
  • MARKETING EDGE  |  MONDAY, FEBRUARY 4, 2008
    [Media] MN GOP caucus location search phrase yields Obama google ad - nice
    The numbers of people on social networks might be small compared to the numbers that mainstream media can deliver, but look at the last two presidential elections. Just a quick post to give Senator Obama a pat on the back. I did a google search for MN GOP caucus locations and the Google Ad at the top was Where to Caucus for Obama.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Media] Dear Facebook. Please let me pay you.
    Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook. There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience.
  • SAZBEAN  |  SATURDAY, JANUARY 4, 2014
    [Media] Top Internet Marketing Strategy Links for the Week of December 30, 2013
    Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Media] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    User-generated content won’t only be relegated to the realm of social media. 2. There will be an enormous, brand-led shift in media ownership.  “Soon, many of the top media sites in the world will be brand-owned,” says Doug Kessler ( @ dougkessler ), Creative Director and Co-Founder of B2B agency Velocity.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 24, 2013
    [Media] The Complete Guide to Advertising on Reddit
    There are at least two layers of comprehending this quote … Continue Reading The Complete Guide to Advertising on Reddit by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Those are the things that tend to shape people’s opinions.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Media] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
    For instance, if the prospect is coming to your site or social media properties indirectly, then the content probably needs to be more educational – not merely educating about your specific product but the industry as a whole. You know this. But do you know what to do with this knowledge. Taleo CMO, Heidi Melin, at Dreamforce 2011.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 13, 2014
    [Media] How to Use Three Types of Data to Drive B2B Sales
    Data from diffeent social media outlets, industry trends, economic trends, transactions to videos, text documents, audio file are all outlets where Big Data can be aggregated. Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook.
  • SAZBEAN  |  TUESDAY, MAY 10, 2011
    [Media] Developing a Mobile Strategy
    Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. View more presentations from Jeremiah Owyang. photo by Yutaka Tsutano , on Flickr). Marketing Mobile
  • SAZBEAN  |  THURSDAY, MARCH 24, 2011
    [Media] The Rise of Social Commerce
    It’s no secret that companies are trying to leverage social media to sell things. The trick is in figuring out how to social networks as something more than another promotional channel. Social commerce (online) is still relatively new and companies are still trying to figure things out. News & Notes
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 27, 2011
    [Media] K’s Top Five for the Week – February 27
    Whether you’re looking to bust some myths, integrating social media, wondering about the importance of good design, or trying to figure out what’s going wrong (or right) with your content marketing program, there’s a post to help you out. The Biggest Question When Using B2B Social Media by @ardath421. Tweet. Enjoy! Post on Google Buzz.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 10, 2015
    [Media] Your website is wearing mom jeans and shoulder pads
    When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. The Language of Business is Moving Faster Than You Are.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 5, 2009
    [Media] 13 Top Books for CMOs - Recommended by The CMO Club
    The New Influencers: A Marketer's Guide to the New Social Media. Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Business Stripped Bare: Adventures of a Global Entrepreneur. Leading Change.
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 14, 2011
    [Media] Is Your Business Ready for a Google+ Page?
    After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. social mediaWhen Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing.
  • SAZBEAN  |  THURSDAY, JULY 12, 2012
    [Media] This is What The Perfect Facebook Post Looks Like
    Content Social Media Social NetworksBuilding conversation and engagement on Facebook can be tricky for brands. Salesforce points out tips to increase the chance that your audience will see and interact with your posts… Do any of these tips work for you? This is What The Perfect Facebook Post Looks Like. via: blogs.salesforce.com.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 26, 2010
    [Media] Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011
    Social media marketing. word of caution here about social media marketing – yes, it is easy and free to set up Twitter, Facebook and LinkedIn accounts but it is not cheap, and neither is it quick to achieve measurable results. While low cost is very important, I think there are other key reasons for the shift towards inbound marketing.
  • SAZBEAN  |  WEDNESDAY, JUNE 9, 2010
    [Media] Want a Sale? Make the Next Step Obvious
    You’re using social media to network and build relationships.  A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices. Learn how to use Google Analytics to measure social media success! You have traffic coming to your blog or website. Register Now!
  • MARKETING EDGE  |  THURSDAY, APRIL 8, 2010
    [Media] Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture
    Mary Ann O’Brien A Social Media Innovator from the Midwest from Albert Maruggi on Vimeo. O’Brien weaves a marketing and advertising background with social media and mobile marketing to lead this transformation of the communications profession. It must also be noted that O’Brien gives of her time back to the community.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 11, 2010
    [Media] Does Bit.ly convert for B2B Marketing – a case study
    So the idea of using Social Media and tapping into my Social Media team here at Avaya became key. Twitter does not have an Out of Office feature So at a recent Social Media event we got to. Tags: Blogging Communications Events Innovation Interactive Marketing Social Media Strategy Twitter Virtual Events Tweet This!
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 18, 2010
    [Media] Re# (ReHash) - Rehashing old great posts on Twitter
    The real-time nature of Twitter, blogs, and social media in general is fascinating, and much has been written about how this real-time nature changes how we discover and consume information. What have you found with social media and content timeliness? Tags: Social media Content Why am I writing this? What are your thoughts?
  • MARKETING EDGE  |  SUNDAY, DECEMBER 7, 2008
    [Media] Word of Mouth Beats Out Comparison Shopping for Health Care
    Health care is going through some growing pains when it comes to social media. Where does this put social media in healthcare? She highlights how social media is working its way into one of the last holdouts of web 2.0 Time 28:43. When it comes to consumers selecting a provider. Squarely in the middle. Here's how. The web 2.0
  • MARKETING EDGE  |  MONDAY, NOVEMBER 17, 2008
    [Media] Does Transparency Mean An Open Kimono?
    misnomer of social media is how some interpret the definition of transparency of information. Havens thoroughly explore this topic in their new book Tactical Transparency: how leaders can leverage social media to maximize value and build their brand. Social media allows for deeper discussions about a wide range of topics.
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2015
    [Media] What Content Marketing Will Look Like in 2016: 40+ Predictions
    While some media companies (like The Wall Street Journal and The New York Times) will find their footing with sponsored content/native advertising, a few other enterprise media brands will be decimated by their lack of control over native advertising , which will kill their credibility – a deficit from which they will never fully recover.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Media] InsideView More Than Doubles Revenue in Record-Breaking Year
    facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0In March 2010, InsideView also closed a Series B Round of funding for $11.5
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 12, 2015
    [Media] 3 Ways To Overcome One Of The Biggest Marketing Challenges
    Says Erik Huberman, CEO and Founder of outsource CMO company   Hawke Media. Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. As such, you’re facing one big problem regarding your marketing strategy: to outsource, or not to outsource. Crowdsource Your Marketing Tactics.
  • DIRECT RESPONSE COACH  |  TUESDAY, DECEMBER 3, 2013
    [Media] How do you qualify an inbound lead?
    So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The best part is that over time that same [.]
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Media] Bombora Feeds B2B Data to Everyone
    We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data. So last November is spun off the data piece as Madison Logic Data,, keeping Madison Logic as the media business.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Media] 10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume
    Including it as one of your skills not only comes across as outdated, it can also make it seem like you don't have any more relevant skills worth mentioning. 5) "I ran social media.". Social media" often gets thrown around on resumes without specifics -- which can make you sound like you don't really know what you're talking about.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 18, 2010
    [Media] Encouraging social web in the workplace may have side benefits
    An article in the Harvard Business Review caught my eye.  It provided some evidence that allowing at least some social media employee freedom is good for the workplace. We all know by now that most organizations limit or frown upon the use of social media in the workplace. Tags: Social Media Policy Improved productivity.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Media] Top Blogging Statistics: 45 Reasons to Blog
    Tweet (Source: Dream Systems Media ). 9) 61% of U.S. small businesses use social media to promote their businesses. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers.  Tweet (Source: TMG Custom Media ). Tweet (Source: Hanley-Wood Business Media ).
  • SCRIBBLELIVE  |  WEDNESDAY, MARCH 2, 2016
    [Media] Marketing to Traditionalists [Infographic]
    Sarah Corley is a marketing specialist at the WSOL agency where she works with clients to deliver stellar results via social media strategy. Professionally trained in singing and dancing, Sarah also enjoys creating mixed media art, cooking, and collecting Pantone Universe accessories. They are loyal, dependable, and thorough.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Media] Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]
    While some businesses are social media powerhouses, driving thousands of visits through Facebook, Twitter, and more, other businesses are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and posts. We all know that sources of website traffic can vary greatly from business to business.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 5, 2014
    [Media] B2B Marketers: If You Fail to Plan, You Are Planning to Fail
    There are umpteen social media platforms to set up and activate. So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Come up with a marketing strategy. 3.
  • VIEWPOINT  |  THURSDAY, APRIL 4, 2013
    [Media] Good Reads for B2B Sales - Cold Calling Revisited
    The Force Multiplier Effect of Social Media for Professional Sellers. SPI''s Solution Selling blog encourages sales pros to embrace social media and take advantage of its multiplier effect. Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Media] Ad Retargeting: It’s About Context, Relevance & Value
    These are some of the questions addressed in a new survey report issued by ad tech company InSkin Media and media planning and buying agency RAPP media. As Paul Phillips, RAPP’s Head of Media Strategy notes, “It’s not just about how many times the ad is seen, it’s when it’s seen. But how does ad retargeting work?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Media] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    They’re also shifting where they’re reading content, choosing social media platforms over of more traditional blog and long-form outlets: It’s important to note that these survey results don’t mean that content creators should abandon mediums such as blogging or podcasting, as these content outlets will continue to provide value over time.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Media] The Big List of Inside Sales Messaging Statistics
    On top of that, social media messaging is a whole new arena sales professionals must tap into. Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Sales managers, how often are you evaluating your inside sales team’s messaging techniques? Want that toolkit? You can download it here. ).
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [Media] 29 Ways to Use Your Personas
    Guide media buyers and demand generation teams towards only the most preferred channels for each audience segment. 7. Equip media relations teams with persona insights to help them understand which media outlets and targets are relied on by your key audiences. You Built Personas, Now What? For Demand Generation Marketers. 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 5, 2016
    [Media] The Most Common Demand Generation Mistakes That Sabotage Your Success
    At the same time, you may carry a negative bias towards social media and believe that there’s no way to generate demand through that medium. (If you read our Definitive Guide to Social Media Marketing , you’ll learn why this is simply not true.). Author: Joe Paone Sabotage is an interesting word. Pre-Existing Biases.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Media] Everything You Need to Know About User-Generated Content
    As it ends up, user-generated content is perceived as being more trustworthy than other types of media … and that makes it more valuable. Content from social media contests. Blog posts, pins, social media updates, Twitter chats, webinar question,s and any other imaginable format all count, too. Want more content? Who doesn’t?
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Media] 18 Ways to Promote Your White Paper for Lead Generation
    Social Media. Of course promote it via social media. Besides  promoting your white paper via social media, you need to allow others to share it as well.  Once you’ve set up this functionality, readers only need to click on the button to share it on their social media profiles. Now what?   How do you promote it? Video.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 17, 2014
    [Media] Looking For Talent? Why Not Use YouTube?
    Related Stories The Importance Of Storytelling In Social Recruitment The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Use Social Media to Recruit Your Next Intern. Looking for new talent for your firm? Consider using YouTube in your recruitment strategy. Looking For Talent? Why Not Use YouTube?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2016
    [Media] Today’s online influencers are wicked tough
    In 2016, they’re ready with a media kit, a menu of prices and services, and a PayPal -ready email address! Not only that, but old bloggers and social media influencers are retiring every day only to be replaced by fresh-faced blogging neophytes — and it’s up to you to raise ’em up! Landmine? Solid ground?
  • EMEDIA  |  TUESDAY, OCTOBER 6, 2015
    [Media] 5 Easy Ways to Find Shareable Content for Twitter
    As a social media manager, I know that one of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content. One of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content: how much content do I need to share? How much is too much?
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Media] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising However, any preconceived opinions on this medium needs [.].
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 2, 2015
    [Media] This is the week that was: Behaviours they are a changin’
    Article that reminds us that the world has changed of the week: As if traditional media needed more bad news: November 2014 polling by Edelman found that online search engines had surpassed traditional media to become the most-trusted media source globally. That was January. It absolutely flew by and here we are in February.
  • B2BBLOGGERS  |  FRIDAY, AUGUST 27, 2010
    [Media] B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
    Creating a learning culture Tying marketing metrics and measurements to business results Establishing metrics in new areas such as social media Q2. Social Media and B2B. In general, social media is hard to measure. Most important measurement of social media for B2B marketers is conversion rate of visitors drawn to site.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Media] What you need to know about emerging content forms
    Learn how the Harrisburg Patriot-News and its  Penn Live site is the leading the way with a social-media-first news strategy. Pew research on teens and social media. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Can it scale?
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Media] Online Ad Spend: Still Rising, Trending Mobile & Social
    Social media represents another huge growth area for online advertising, with social ad revenue topping $2.9 The BI report predicts social media advertising, which is up 40% this year and is projected to top $8.5 They just keep going up and up. billion for the first six months of 2014, an increase of 15.1% Going Mobile. Getting Social.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Media] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. SEO is social media. Bob Leonard transcribes his interview with video SEO expert Daniel Loeschen of LT Creative Media on how to search-optimize video content. But change is.” by Forbes.
  • SAZBEAN  |  TUESDAY, MARCH 13, 2012
    [Media] 10 Commandments for Effective Online Social Networking
    One of the first lessons you will learn very quickly when engaging in social media is that traditional forms of marketing don’t work as well. ” That’s a dead giveaway that the offender is new to social media and has yet to understand that it’s a “pull” medium, not “push.” ” 2.
  • MARKETING EDGE  |  SUNDAY, MAY 9, 2010
    [Media] 8 Ways Marketing Has Transformed – Have You?
    Those functions included journalism, grassroots campaigns, Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media I’ve been in communications for 25 years spanning all types of the functions associated with organizations “getting their message out”. Quick and to the point.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Media] 7 Step Guide To Creating Perfect Content
    Have you then been amazed at the number of social media shares you continue to see of that same thing post? For instance, Jay Baer ( @jaybaer ) is widely quoted as saying “Content is fire, social media is gasoline.” ” What Jay might add is top social media influencers are jet fuel. know I have. Your Turn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 4, 2011
    [Media] The 10 Best Corporate Blogs in the World
    recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Goal: Enhance corporate image and integrate with traditional media. Think again.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 28, 2014
    [Media] Content Marketing: 4 stages to mapping your content strategy
    In it, you’ll also learn: How content has and will always impact media. Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. The role content has in influencing decisions. You may also like.
  • MARKETING EDGE  |  THURSDAY, JANUARY 3, 2008
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • SYNECORE  |  TUESDAY, MARCH 26, 2013
    [Media] 5 Digital Marketing Insights from a New Gartner Study
    As consumers continue to embrace the Internet, social, and mobile, companies are scrambling to beef up their online presence, spending on external marketing services such as search, web design, content creation and management, social media, and mobile marketing. Digital Merges with Traditional Marketing. Content Fuels Inbound Marketing.
<< 1 2 ... 109 110 111 112 113 ... 268 269 >>