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  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Media] Create Your Own Marketing Luck
    Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. 3. by Amanda Batista | Tweet this Feeling lucky? How do you use technology to create your own marketing luck?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 15, 2012
    [Media] Want to Host Your Own Company TV Show? Talk to the Host of Mad Marketing TV!
    Social Media. Social Media. Can You Use the Expertise from Mad Marketing TV for your firm? Mad Marketing TV, the terrific marketing and sales show sponsored by Act-On Software and hosted by Jeff Ogden is the world’s first “TV on the internet” show. Why not do a thought leadership show for your company? Adele Revella.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 30, 2012
    [Media] How Do You Appeal to the Distracted Buyer?
    According to recent eMarketer data , adults in the US consume an average of 11 hours of media in a day, with the largest shares going to TV, video and online. Radio has long been a secondary form of media.”. by Jesse Noyes | Tweet this Here’s the good news: people are consuming more content on a daily basis than ever. Want more?
  • DIGITAL VOICES  |  WEDNESDAY, JULY 18, 2012
    [Media] SMS - The Mobile Marketing Road Less Traveled
    We develop social media campaigns and tactics and still we butt up against the inevitable truth – we are contributing to a vast and growing tide of information aimed at the consumer who has no qualms about throwing out the baby with the bathwater. So we do what we must. We optimize our email messages and shorten our headlines. by 2015.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 26, 2013
    [Media] USC Business School predicts Americans will stop working, eating, and having sex by 2015
    would like for you to think about this summary statement of a new study by the Marshall School of Business at USC : By 2015, it is estimated that Americans will consume both traditional and digital media for over 1.7 Media consumed while at work is not included.” Media consumed while at work is not included.”. No matter.
  • B2B MARKETING BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Media] Marketing Communications Explained (with Donuts)
    Derived from Doug Ray’s “Social Media Explained” photo which he shared on Twitter earlier this year, we put [.]. Charles Caleb Colton, an English writer in the early 1800s, said that imitation is the sincerest form of flattery. Marketing B2B Marketing Marketing communications
  • SAZBEAN  |  WEDNESDAY, DECEMBER 19, 2012
    [Media] Why It’s Time to Get Excited About Digital Advertising
    It would be easy to be bearish on the monetization prospects of social media. But those headlines ignore most of the key trends we see happening right now across the social media space and here at Mashable. – Why It’s Time to Get Excited About Digital Advertising by Adam Ostrow. News & Notes
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 22, 2013
    [Media] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
    Johnston wanted the website to be the ultimate guide for the visitor so they could find everything they needed, including social media posts, without leaving the site. First, Volvo Construction created a website acting as a useful and current resource for customers and dealers. Event Recap: MarketingSherpa B2B Summit 2012.
  • SAZBEAN  |  SATURDAY, FEBRUARY 25, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of February 25, 2012
    10 Social Media Tips for Bloggers (Mashable!). 9 Hot Tips for Small Business Marketing on Facebook (Mashable!). accurate metrics for ROI on social media campaigns (GigaOM). Social Media Tips for Global Brands (Social Times). Social Media and the Solution to Your Problems (Spin Sucks). Is Your Business Strategy 2012-Ready?
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Media] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. EMC has several FBML pages, including a list of its other social media accounts and a game you can play only after liking the page. Sodexo is a master of using social media for recruitment. SAP plays inline videos. Conversation Equation.
  • JUNTA 42  |  THURSDAY, JUNE 14, 2012
    [Media] 5 Reasons Why Content Marketing Is No Buzzword
    Custom media and custom content were also common terms, as well as branded content and customer media.  In Europe, both customer media and customer publishing have been popular. The content marketing industry itself has been around for well over 100 years. The Content Marketing Manifesto. Content Marketing buzzword
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Media] 17 Eye-Opening Examples of Content Visualization
    Restaurant Social Media & Word of Mouth by Spork Media. 2. Social Media Strategy Transit Map by Intersection Consulting. 4. The Six G's of Social Media Marketing by Nonprofit Marketing Guide. Social Media Brand Influence by Eyeflow Internet Marketing. No way. Negative. Either way, visualized content is hot.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    [Media] Small Business Content Marketing: When to Hire A Freelance Writer?
    Press Releases : Press releases are an important part of your integrated marketing efforts and can help you keep media outlets and prospective customers updated about what’s going on with your company. Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.”
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Media] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    What you can count on, however, is that whatever she writes will be so interesting that you’ll forget that you were supposed to plan your social media calendar during that half-hour. This blog’s standout feature is how it combines marketing savvy with creativity in multiple media. 3) Jim Gray. Those people are missing out.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Media] LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
    In other words, if our social media manager, Brittany, wanted to comment on or like a post appearing on HubSpot''s LinkedIn Company Page , she can now do so as HubSpot instead of as Brittany. And in social media, personalization is kind of what it''s all about. The Pros & Cons of Commenting/Liking as Your Company. Easy, right?
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 20, 2011
    [Media] A Brave New World in Book Marketing
    And you need to be Social Media savvy. In essence, from my chair located here in New Hampshire, I was going to do my best to reach a worldwide audience using Social Media tools. Jonathan also had prizes that could be won by using Social Media to promote the event. You’ll need to have a solid platform. She was interested.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Media] 15 Smart Marketers Share Insights on the Future of the Industry
    Content marketing and social media will have the same emphasis, but people are going to get more creative. Nearly all companies, both media companies and non-media companies, are creating vast amounts of content (over 92,000 articles posted per day ). 2013 is the year brands began to adopt a publishing and media company mindset.
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Media] 3 Brand Publishers You Should Copy
    And, do you actively use social media to amplify the reach of your content? They promote their vibe through a mix of blog content and social media, which speaks directly to their youthful, urban audience. Does your company create content that does not have a direct sales pitch? Urban Outfitters: The Retailers of Good Cheer.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 22, 2010
    [Media] White Paper: Overview of the HVAC Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an page overview of the HVAC market. The Highlights include interviews with editors of the top two trade publications. free copy for download is available.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 15, 2012
    [Media] If you do just one analysis for your business…
    In this day of digital marketing, social media, and mobile, a simple sales funnel analysis may seem passé. Neicole   Crepeau  a blogger at  Coherent Social Media   and the creator of  CurateXpress , a content curation tool. She works at  Coherent Interactive  on social media, website design, mobile apps, & marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 2, 2015
    [Media] Three reasons why the future of public relations is red hot
    This’s not far from pitching press releases to media outlets, is it? Related Stories The state of the nation on SEO, content strategy and earned media SEO and Content: Can SEO drive “viral?” This''s not far from pitching press releases to media outlets, is it? Maybe everything. How do we build those backlinks?
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Media] Content Marketing Strategies Conference Wrap Up
    Simon talked about the cycle of paid media > owned media > earned media. Paid media is a never-ending cycle of paying and paying again. Making the transition to owned and earned media will increase your impact and credibility in the marketplace. View more presentations from Ardath Albee. Sorry, Joe!
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 8, 2011
    [Media] Mi6 Quick Tip #7
    How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. What matters is whether your customers, prospects and competitors are using social media. Are they bloggng?
  • FEARLESS COMPETITOR  |  MONDAY, MAY 3, 2010
    [Media] Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz Marketing for Technology
    have what I like to call my Content Factory because blogs and other forms of social media all take tons of content. Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. And Social Media can actually help accelerate this stat for you because of the viral effect it has.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Media] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Why It’s Significant: This report provides a one-stop location for information on Internet usage, social media adoption, and mobile penetration worldwide and across key geographical markets. With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Final Thoughts.
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Media] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. A lot of people don’t know how to use LinkedIn. She spent six years in management consulting and 52 quarters in software sales. Stay Tuned.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Media] Dear Facebook. Please let me pay you.
    Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook. There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Media] Six Best Practices for Marketing with White Papers
    Social media (e.g., For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. Publicize the white paper across a variety of media (blog posts, search ads, social, etc.). Though the format is sometimes misused (i.e., Solve a real problem. Industry news sources and blogs.
  • MEASURABLE MARKETING  |  FRIDAY, MARCH 18, 2011
    [Media] Web Marketing Digest - March 18, 2011
    This week's web marketing digest post has an infographic on the top social media trends for 2011, another infographic on the key characteristics of modern media agencies and a how to guide for watching March Madness online. This infographic also from Mashable, shows the characteristics of a modern media agency.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 31, 2012
    [Media] B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]
    by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 30, 2010
    [Media] Using Twitter to Increase Sales Productivity
    Sales insideview Sales Intelligence twitter social media sales productivity customer 2.0Tapping into the 145 Million people that are using Twitter and identifying a sales opportunity may sound like a daunting task. That's Sales 2.0! Sales 2.0
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Media] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This data supports the argument for investment of marketing time and resources in blogging and social media. Social media use in the U.S.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Media] 3 Reasons why lead nurturing and scoring have NOTHING to do with software
    Lead nurturing relies on delivering the right content to the right executive in the right media at the right time. That means you need great content in various media. B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG!
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 9, 2014
    [Media] How Jeff Ogden of Find New Customers evaluates business investments
    Only two organizations to date have measured up to these tough criteria to protect limited funds: Likeable Local – Social Media Marketing company in New Your CityI know very well. Likable Local offers a social media marketing  product I can white label and sell down here. Does it deliver a high potential return on investment?
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Media] 7 Step Guide To Creating Perfect Content
    Have you then been amazed at the number of social media shares you continue to see of that same thing post? For instance, Jay Baer ( @jaybaer ) is widely quoted as saying “Content is fire, social media is gasoline.” ” What Jay might add is top social media influencers are jet fuel. know I have. Your Turn.
  • THE TOP LINE  |  MONDAY, OCTOBER 11, 2010
    [Media] The future of marketing will be all about customer data
    As I’ve mentioned in previous posts, Boston is rapidly rebranding itself as what Boston Globe columnist Scott Kirsner , and perhaps others, have dubbed as the Innovation Economy.  This week the focus was on marketing. This post focuses on what excited me most as a B2B marketing consultant.  Get it right the first time. Email this to a friend?
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Media] 5 Major Challenges Marketers Face (And How to Solve Them)
    Check 'em out! 3) Using Social Media to Generate Customers and Revenue. Why It's a Challenge: Social media was once a shiny new toy. But at first, many businesses hardly knew what to do in social media. Social media has risen as a dominant platform for two-way communication and feedback collection. Social media (6.3%).
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Media] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, OCTOBER 22, 2010
    [Media] It's Budget Season - B2B Marketing Budget Trends for 2011
    The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. this year over 2009. last year. last year.
  • HUBSPOT  |  TUESDAY, JUNE 29, 2010
    [Media] LinkedIn by the Numbers [Infographic]
    Recently passing 70 million members , LinkedIn has become one of the most popular social media tools along with Facebook and Twitter. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. How do you use LinkedIn?
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [Media] Where Does Print Advertising Fit Into Today's Marketing Mix.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? How can we help you Make Good Media? Safety? Target Audience?
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Media] Be human. Your customers will thank you.
    Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. If you engage in social media, don’t make it all about you or your product. Your brand needs to be human, too. Embrace it.
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Media] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Some systems have additional features that allow you to leverage social media as a demand generation tool by providing trackable links that add to the prospect data and can affect the lead score–giving a more clear representation of the prospect’s interests and engagement with your brand. 2. How can we help you Make Good Media?
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 13, 2011
    [Media] Death of organic search and SEO greatly exaggerated
    B2B Web Strategy Search Engine Marketing Social MediaRecently there have been several blogposts advancing the notion that organic search – and its faithful companion, search engine optimization (SEO) – have come to end of life. Now, I’m probably more skeptical (cynical?)
  • BIZNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Media] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
    deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales. Photo credit: Wikipedia. That’s a great starting point. Nielsen.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [Media] 4 Reasons to Use More Numbers in Your Writing
    We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. We love lists.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 26, 2009
    [Media] Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com
    During the session we saw a live demo of how we would use Salesforce for Twitter to make better use of what is happening in social media.  In the demo, a salesforce.com rep tweeted out about a product issue. In Learn more in our Press Release: Marketo Connects Social Media With Marketing Automation. But what should you be doing?
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 3, 2010
    [Media] White Paper: Overview of the Electrical Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an overview of the Electrical market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
  • B2BBLOGGERS  |  MONDAY, OCTOBER 25, 2010
    [Media] 5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
    From competitors to industry pundits, it is easy to get lost in the shuffle among the social media channels and search engines. Virality – Leveraging Social Media: With respect to your blog posts, social media should be viewed as a way to engage not only your network, but your network’s network. Or Does It? 5.
  • TOMORROW PEOPLE  |  MONDAY, NOVEMBER 7, 2011
    [Media] Is Traditional Advertising a Thing of The Past?
    Business spend on traditional advertising is falling whilst spend on newer channels such as social media continues to grow. Older forms of advertising such as TV and print ads are looking outdated compared with new ways of combining content marketing , marketing technolog y and social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 10, 2015
    [Media] The Adult’s Guide to Snapchat
    Secretly I was cussing under my breath, because here I am the “social media one” and I have no idea how to reply to a snap. Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. By Brooke Ballard, {grow} Contributing Columnist. What?!
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Media] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Social media:  Make social media an integral part of your marketing. Social media:  Start with goals, strategy, and structure to your social media marketing efforts. But I know I missed a few.
  • SAZBEAN  |  MONDAY, JANUARY 7, 2013
    [Media] How To Use Foursquare To Market Your Business & Reach A New Audience
    When we think of social media and business, the first few things to come to mind are Facebook and Twitter. Yet, there is one mobile app that tends to get overlooked by businesses: Foursquare. Regardless of whether you’re a retailer or not, any business can use Foursquare and getting yourself set up is easy. Why Foursquare? News & Notes
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Media] Don’t chase the buzz: why clickbait titles hurt your business.
    Social media pitfalls. For younger readers/users, social media is a precious resource, and anything that endangers their image online or their access to these tools is poison. Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 6, 2012
    [Media] If It's Broke, Fix It: Why It's Worth Spending on Content Marketing
    It's worthwhile knowing that 43% of all online consumers are social media fans or followers of one brand or another. Being social is how you get your message heard, through social networks and media, blogs and the assorted other platforms out there. For some, the answer to a failing marketing strategy is to throw more money at it.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 1, 2010
    [Media] 2011 B2B Marketing Trends
    Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 6, 2013
    [Media] Teens increasingly moving the conversation to Twitter
    by Barry Ricks Related Stories Social media research, customer insight, and the power of the one 5 Great ideas to unleash business benefits from Twitter Lists Few brands driving online influence and advocacy, study shows Twitter leads Fortune 500 social media surge Is time running out for establishing your social media strategy?
  • LEAD VIEWS  |  THURSDAY, DECEMBER 30, 2010
    [Media] B2B Marketing & Lead Generation predictions for 2011!
    The year also saw, B2B marketers taking to social media with a vengeance, according to a research by Biz Report , 86% of B2B firms today are using social media, compared to 82% of B2C outfits. Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running.
  • TOMORROW PEOPLE  |  THURSDAY, MARCH 15, 2012
    [Media] How to Implement a Pull Marketing Strategy
    Pull marketing is increasing in value thanks to the rise of the internet, search marketing and social media. What every business needs to know about pull marketing. Most businesses rely on marketing to help attract new leads and sales. Pull marketing directly taps into this. Download our eGuide How to Implement a Pull Marketing Strategy
  • CONVERSIONATION  |  TUESDAY, SEPTEMBER 14, 2010
    [Media] Content marketing: creating relevant and efficient customer cases
    Improve SEO, credibility, trust, social media mentions, lead generation and word-of-mouth with your customer’s stories While planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies. Click title to read more
  • MEASURABLE MARKETING  |  THURSDAY, OCTOBER 14, 2010
    [Media] Gap's Re-Branding Misfire
    Here’s another story about a big company and a big social media disaster. Following the extreme online abuse the new logo was receiving Gap’s North American President Marka Hansen, turned to social media herself by blogging on popular internet blog The Huffington Post , trying to defend Gap’s decision. What happened?
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Media] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    And don’t include a sharing button for every social media network in existence – just include the ones that you know your buyer personas use. Based on digital body language that shows which readers are engaged with your content (email opens, site visitation, social media shares, blog comments, etc.) Here''s how to do it. What to do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JUNE 18, 2011
    [Media] Twitter, Klout and the vacation effect
     . As somebody with a fairly high social media presence, it’s not easy to “sneak off” for an extended vacation.  I have a blog community to think about and I also get a lot of business-related tweets.  I don’t want to disappoint people so I announced that I was going on vacation, where and when. Now I would like to know something.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 29, 2014
    [Media] How to Use Location Targeting in reddit Advertising
    Related Stories Brand Management and Social Media Monitoring Hacks for reddit How to Find Relevant Subreddits for Your Business The 5 Top Social Media Networks in China. Just a few weeks ago, reddit introduced a new feature into their self-service advertising platform: location targeting. Reddit
  • CONVERSIONATION  |  MONDAY, DECEMBER 10, 2012
    [Media] Context Marketing in Context: Beyond Inbound and Content
    Or better (in my definition): finding what they are looking for. A few reasons behind it: the changing behavior of people when preparing to buy, less trust, decreasing impact of interruption, disgust of marketing BS and monologues, media proliferation, etc. Marketing is not about social media. Social media marketing is a must.
  • INBLURBS  |  WEDNESDAY, MAY 30, 2012
    [Media] How to reach B2B Executives? Get mobile!
    The trend shows that search engine search traffic will decrease and companies who are active on mobile devices, social media and location based services will get an increase of traffic as B2B executives use them preferable. 2nd Be active in social media sites like Facebook, Linked, Twitter and others important to your audience.
  • B2BBLOGGERS  |  TUESDAY, DECEMBER 14, 2010
    [Media] B2B Marketing Predictions: Six Things That Won't Happen In 2011.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Marketing Predictions: Six Things That Won’t Happen In 2011 December 14th, 2010 | By Jeremy Victor Predictions. Predictions.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Media] 5 Things You Shouldn’t Expect from Marketing Automation
    Engage with others through social media. However, human interaction is vital to your success with social media. Although some aspects of social media can be automated (such as inserting sharable links into emails and landing pages), you still need to personally interact with your online communities. Define buyer personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Media] Is Twitter for Everybody?
    Most social media hype-masters will tell you “yes.&#    Indeed, there is probably some business use or benefit you could discover for everyone and every organization. In an always-connected world, the role of social media in the business and personal world is blurring. Is Twitter for everybody? Here’s an example.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 27, 2011
    [Media] Video: Hubspot and the Content Marketing Funnel
    Related posts: B2B Social Media and Content Marketing in the Sales Funnel B2B marketers are turning to social media marketing approaches in. B2B Social Media Benefits from Email Marketing B2B Marketers are more successful in social media when their. Related posts brought to you by Yet Another Related Posts Plugin.
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Media] The B2B marketer’s world is changing
    website) is declining to allow investment in more interactive, dynamic channels such as mobile and social media. Whilst many of the principles of marketing remain unchanged across these territories, marketers find that globalising their approach to social media poses a particular challenge. 
  • INBLURBS  |  TUESDAY, NOVEMBER 23, 2010
    [Media] How effective are twitter and facebook
    Social media sites like twitter and facebook are doing wonders on businesses online. These social media sites are one of the perfect and most effective sources of marketing these days. Social media like twitter and facebook are very cost effective and are much essential for all the business online. Get Found Online (199).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Media] What is search jacking and how can it hurt your brand?
    Using my new book  Social Media Explained  as an example, he taught me how to try to prevent spammers from hijacking this brand. Maybe tap other social media types to answer a question from time to time. Social Media Explained. Maybe tap other social media types to answer a question from time to time. It’s work.
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Media] How Performance Marketing Accelerates B-to-B Prospecting
    To back up, what is this performance marketing thing, anyway?  It generally means that the media channel owner conducts a campaign, and charges the marketer an agreed price for every respondent, according to predetermined criteria. But here’s how Warren explained his position.  “If you give me control of the creative and the media, sure. 
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 18, 2011
    [Media] 3 Billion Reasons Your Company Should Be Empowering Sales People with Facebook.
    A recent report by eMarketer shows why social media networks like Facebook should be a focus for more sales and marketing alignment. The fact that companies are spending $3 billion on Facebook means that sales teams should be trained on the use of Facebook as a tool for lead conversion and prospect engagement. Most companies [.]. Sales 2.0
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 24, 2012
    [Media] Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]
    by Joe Chernov | Tweet this The terms “inbound marketing” and “ content marketing ” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of every marketing automation company lately. The question is, Why ? For one, there is a “modern marketing” element to the terms. We can’t help ourselves.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Media] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 14) Social media lead conversion rates are 13% higher than the average lead conversion rate. 17) By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media. 11) U.S.
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [Media] Building Your Content Brand In The Content Marketing Arms Race
    Author: Doug Kessler | Website | Twitter tagged in B2B Marketing , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? Two choices.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Media] Ad Retargeting: It’s About Context, Relevance & Value
    These are some of the questions addressed in a new survey report issued by ad tech company InSkin Media and media planning and buying agency RAPP media. As Paul Phillips, RAPP’s Head of Media Strategy notes, “It’s not just about how many times the ad is seen, it’s when it’s seen. But how does ad retargeting work?
  • SAZBEAN  |  FRIDAY, MARCH 8, 2013
    [Media] Using analytics to boost your social ROI
    Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. billion in Facebook advertisements. News & Notes
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Media] New Marketing Automation Options for Small Business in the VEST Report
    The media library supports images, files, articles, and videos (through Vimeo integration); the calendar provides full event management; surveys can change questions based on previous answers and include automated follow-up actions. Supported channels include email, SMS, direct mail, surveys, landing pages, and social media.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Media] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Start off on the right foot.
  • MARKETING EDGE  |  MONDAY, NOVEMBER 15, 2010
    [Media] Twitter CRM Embraced by MyTweeple.com
    Hitting on a single topic in marketing, social media and business communications. Time 26:41 Twitter is, if not the default database for many marketers PR, and communications professionals, a very important repository of individuals and relationships. The ability to focus on. Quick and to the point.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 25, 2013
    [Media] 4 Skills Your B2B Marketing Team Must Have
    Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Media] 20+ Metrics for Measuring B2B SEO Performance
    Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Unless specified otherwise, all metrics are assumed to be tracked on a regular (at least monthly) basis.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 1, 2013
    [Media] 3 Reasons Why YOU Ought to Watch Marketing Made Simple TV
    Scott Monty, Worldwide Social Media Leader, the Ford Motor Company. Melonie Dodaro, Top Dog Social Media. Why should YOU watch Marketing Made Simple TV? After all, lots of things compete for your attention today. But if you want to learn marketing, there is no better or more fun way to learn. heatherhoetger  tweet. agree Sandra!!!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [Media] [Video] 3 Cold Calling Strategies Savvy Sellers Use
    Create a series of 10-12 targeted messages using a variety of media because they know that they'll never get in the door with just one call today. You've probably heard lots of people tell you that cold calling is dead, dead, dead. That's not true. Lots of people are still doing it -- but they're no longer dialing for dollars.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 25, 2012
    [Media] The World’s Simplest Guide to Lead Nurturing and Scoring
    We love to read comments and appreciate those who share on social media. Lead Nurturing and Scoring – the world’s simplest guide. Enjoy! Personally, I think the world needs simplicity today. What do you think? Marketing buyer personas content marketing Find New Customers lead-generation lead-nurturing lead-scoring
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Media] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    NuSpark Marketing’s focus, then, is the strategic deployment of content marketing via a targeted lead generation process that includes such tactics as paid search, SEO, social media, and paid media. Content drives leads into the funnel; content nurtures leads into sales opportunities. Why the alignment?  pmosenson@nusparkmarketing.com.
  • MARKETING ACTION  |  MONDAY, OCTOBER 14, 2013
    [Media] B2B Social Marketing: ALL Decision-Makers Use Social for Work
    According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. Forrester analyst Zachary Reiss-Davis points out several key factors in his blog post, “ In Business Everybody Uses Social Media for Work; the Question Is How ?”
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 27, 2010
    [Media] 5 things to avoid while working to grow your business blog
    Tags: B2B Web Strategy Blogs, Blogging Social Media growth ” fatal five publishing irregularly the frequency  haphazard posting blog include instant sharing capabilities and popular sites posting “me too” content don’t  just pick a talk readers expect keyword rich anchor stick
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 13, 2010
    [Media] 5 free tools that will buttress your online marketing
    Tags: B2B Web Strategy Social Media occurs social sites   the tool monitors blogs profiles cotweet – an essential view twitter users’ profiles follow unfollow users url builder suite competitor keyword mentions and respond accordingly   annotate a sudden spike manage multiple
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 3, 2015
    [Media] Do I need two Twitter accounts?
    By trying to force-fit old “broadcast” media thinking into this new platform they are sub-optimizing Twitter at best and hurting their brand at worst. If your job is to be your official company Twitterer, you probably have marching orders to follow a role or social media policy that has you tweeting behind a logo. No, of course not.
  • INBOUND MARKETING AUTOMATION BLOG  |  THURSDAY, OCTOBER 21, 2010
    [Media] romi-step2
    Based on your annual spend on Search Engine Optimization (SEO), Pay-per-Click Advertising (PPC), or Social Media Marketing (SMM). No related posts.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Media] New Facebook Verification Badges Highlight Dire Need for Disruption
    While we don''t have to begrudge these social networks for slowly morphing into clones of each other, we do need to pay attention to how we react to this overarching shift in design and user experience on social media. The Time for Social Media Disruption Is Now. The time is now to disrupt how marketers "do" social media. Howi
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 2, 2012
    [Media] 9 Key Points About Google+ Pages for Business for the B2B Marketer
    This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws. minutes in November 2011 and 4.8
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Media] How to leverage Facebook for business – III
    B2B Web Strategy Social MediaThis is the last of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit.  It assumes some casual familiarity with Facebook, but nothing approaching wizard level.
  • THE NEW STRATEGIST  |  THURSDAY, JANUARY 3, 2013
    [Media] Great list of awesome Marketing Blogs
    marketing blogs blogging business social mediaYou’ll likely want to find & bookmark all of these: Embedded from the Pardot Blog.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Does Marketing Get No Respect?
    Social media came along around 12 years ago to allow us to connect with people who had similar interests. Consumers didn’t need to rely on media companies for the news or brands for product information. They get big budgets to hire expensive agencies who make massive media buys. Marketing has a marketing problem. Or no.
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Media] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Sale’s job is to persuade via non-media channels and close those opportunities that come to him/her. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Convert! explain.
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