SAVVY B2B MARKETING | THURSDAY, FEBRUARY 11, 2010
[Media] Do You Have Any Idea Who You're Talking To?
Edward Brice suggests the following ways to find this information: "Reach out to your media partners, such as TechTarget. It's a no-brainer: You can't make a connection with your audience unless you know who you're trying to reach. This gets down to marketing basics – you need to develop buyer personas. What is a Buyer Persona?
FUNNEL FOCUS | FRIDAY, APRIL 8, 2011
[Media] Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
EM: What role does social media play in demand generation and how can you incorporate that into your strategy? CR: I have another soapbox rant here: Social media is an important part of demand generation, but do not let it distract you from basic blocking and tackling of demand generation. Very simple, right? You know why? We’re done.”
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 14, 2010
[Media] Is Content Curation an Easy Way for Content Marketers to Do More.
Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation?
IT'S ALL ABOUT REVENUE | SATURDAY, OCTOBER 12, 2013
[Media] Which Marketing Messaging Types Resonate the Most? [CHART]
Here’s proof : You can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. But hey, it can happen.
BLOG MY CALLS | WEDNESDAY, MAY 8, 2013
[Media] Why Local Marketers Should NOT Care About Clicks
They''re better than clicks, traffic, form fill-outs, social media leads and even foot-traffic. 'Clicks don''t matter. Traffic doesn''t matter. CTR doesn''t matter. If you''re in the local marketing world--as an agency or a local business--the ''traditional'' metrics you''ve gotten used to for success no longer matter. At all. The Research.
BLOG MY CALLS | TUESDAY, SEPTEMBER 25, 2012
[Media] The Old Workhorse: Email Marketing
Since May we've conducted 11 email campaigns with 8 different media partners. Most of the blogs on BlogMyCalls and the presentations we give at conferences reveal industry-wide statistics and large trends from industry leaders. This blog will do no such thing. Here's what this blog will do: tell you about our experience. Email vs. Banner Ads.
BLOG MY CALLS | FRIDAY, AUGUST 17, 2012
[Media] Are Webinars Worth It?
These are new leads that hear about the webinars via social media, a guest presenter or our website. It seems like webinars are all the rage right now. Every time I open up my inbox I have 6 invitations to attend webinars about some marketing or sales related topic. Usually I don't open the emails. Our Webinar Experience.So Yes and no.
BLOG MY CALLS | TUESDAY, APRIL 22, 2014
[Media] Break Yourself of 4 Misguided Marketing Habits
Misguided Habit #4 - Just Posting to Social Media. You post to social media sites because you''re supposed to. Start generating leads via social media. Instead of focusing on posting content on your social media pages, focus on generating leads. 'We all have habits we''d like to break. Maybe you smoke. Break the Habit.
THE B2B RESEARCH BLOG | FRIDAY, SEPTEMBER 27, 2013
[Media] A blueprint for customer service excellence
This formula holds true regardless of how customers make contact – by phone, email, online or social media. 'Relationships matter in B2B. But for many B2B businesses it’s simply not commercially viable to individually account manage each customer. Above all then, a good experience is one which resolves the issue to their satisfaction.
TOMORROW PEOPLE | THURSDAY, FEBRUARY 9, 2012
[Media] 10 Signs Something is Missing from your Marketing Strategy
Here are ten signs there’s something missing from your marketing strategy : You’re failing to consistently attract new prospects and visitors to your website or to engage people in your social media networks. Is your marketing strategy missing something crucial? People don’t recognise you as an expert in your industry.
INBLURBS | FRIDAY, MARCH 8, 2013
[Media] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
Content and social media have become successful ways to get attention from future buyers. Participate in industry related social media groups and forums. Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
B2B IDEAS @ WORK | MONDAY, NOVEMBER 29, 2010
[Media] B2B Marketing Events Around The World - Dec 2010
December 2-6, 2nd Annual Social Fresh Cruise New Orleans, Louisiana: Cruise the Caribbean for four days with 90 other social media leaders and influencers. December 9, L2 Washington, DC: An all-day intensive clinic addressing the opportunities, challenges and underpinnings of social media. December 16, BMA Atlanta Holiday Social.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 15, 2013
[Media] Why CMO’s Need To Be More Involved in Ecommerce
Other types include customer relationship management (CRM) data and social media data. User-generated content, like ratings, reviews or social media feedback, also aids and influences purchasing decisions. If the $42.3 But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger.
WEBBIQUITY | MONDAY, DECEMBER 30, 2013
[Media] 10 of the Best Web Analytics Guides and Tips of 2013
Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? 'As the old b-school maxim goes, “you can’t manage what you can’t measure.” Which sources sent the most traffic to your site last month? Which converted at the highest rate?
NUSPARK | MONDAY, OCTOBER 31, 2011
[Media] Video Blog 1: An Introduction to the B2b Buying Funnel
For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation topics. Well, I’ve decided to start shooting some occasional video blogs. The first one is considered a pilot, as I need to tweak some things for the next one, especially the intro.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 3, 2012
[Media] What Were the Biggest B2B Marketing Disruptions of 2011?
Some sense of confidence and coherence began to return to the market in 2010, as practitioners started to acclimatise to the new world, embracing things like social media and marketing automation, but the Euro zone crisis of the autumn has once more thrown things into doubt. ” It was a crazy year, full of ups and down, and big changes.
FEARLESS COMPETITOR | TUESDAY, MAY 28, 2013
[Media] Big News: Marketing Made Simple TV relaunched today – bigger and better!
We love to read your comments and appreciate those who share on social media too! 'Marketing Made Simple TV today relaunched – bigger and better than ever! Click to share on Twitter. Check out the new offerings from Marketing Made Simple TV here. Please RT. link]. Today it is also: World-class video content creator. Please RT. link].
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 22, 2011
[Media] Key to digital marketing success? Be less digital.
One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms. And it was a one-way ticket. Sure, it was efficient. Robert Cialdini.
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 27, 2011
[Media] The New 4 P’s of Marketing
Because, though the 4 P’s of marketing (Product, Price, Promotion and Place) may still hold true today, a new set of P’s are emerging in this publish-or-perish, social media driven, data hungry marketing environment. Social media and blogs have commingled corporate branding and personal branding in an unprecedented fashion. Publishing.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 15, 2012
[Media] If you do just one analysis for your business…
In this day of digital marketing, social media, and mobile, a simple sales funnel analysis may seem passé. Neicole Crepeau a blogger at Coherent Social Media and the creator of CurateXpress , a content curation tool. She works at Coherent Interactive on social media, website design, mobile apps, & marketing.
BLOG MY CALLS | TUESDAY, NOVEMBER 26, 2013
[Media] Why Do So Many Marketers Fail at Content Marketing?
Or, they start sharing stuff on social media because they''re supposed to. Every blog post, video, social media update, and even landing page edit require approval. 'I don''t know about you, but it seems like I read another article about content marketing every 4.7 seconds. I''m sick of reading them. Content marketing is all the rage.
SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 17, 2009
[Media] Inbound Marketing, The Uber List for Outbound Marketers
Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). It's like candy to a kid.
SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 17, 2009
[Media] Inbound Marketing, The Über List for Outbound Marketers
Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). It's like candy to a kid.
PR MEETS MARKETING | MONDAY, MARCH 23, 2009
[Media] What am I doing now and a video thank you
Earlier this month, I wrote about how I got a new job and the role social media played. Click on the image to play the video. After a quick and busy start, I am happy to announce that I have joined InXpo as the company’s director of marketing. InXpo is a virtual events provider (e.g. Tweet This on Twitter. del.icio.us
MARKETING EDGE | MONDAY, AUGUST 4, 2008
[Media] Marketing by the Numbers â€“ Stephen Bakerâ€™s The Numerati
new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. Time 17:53. He is a senior writer with Business Week a regular podcaster along with Heather Green, his colleague at Business Week and writes frequently on Blogspotting.net.
BLOG MY CALLS | WEDNESDAY, APRIL 30, 2014
[Media] The Google+ Obituary
Some of the articles argue that Google+ will continue as the basis for other Google platforms but won''t have any real social media presence. It means that while Google+ is a dead social media platform, it is still a VERY relavant SEO tool. Based on that and poor Google+ user growth, a few ominous headlines emerged. What is Authorship?
SAVVY B2B MARKETING | FRIDAY, JUNE 1, 2012
[Media] Savvy Week in Review - June 1
Maybe using LESS social media is the path to online success by @skooloflife via @markwschaefer. If you are parent with kids at home like many of us, you're probably excited and slightly anxious about all of the summer excitemnet and time home from school. Happy weekend, everyone! This post has you covered. Email is important.
GREAT B2B MARKETING | TUESDAY, JANUARY 3, 2012
[Media] A Dozen B2B Marketing Mantras for 2012
Learn the newest social media techniques and apply them with relentless consistency. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. Here is a sampling that might give you some ideas for improvement in the coming year.
SAVVY B2B MARKETING | THURSDAY, JUNE 2, 2011
[Media] B2B Fail: Confessions, Apologies, and Questionable Motives
Oh gods of marketing, social media, and E-mail forgive me. Chris Reimer of Rizzo Tees and Leslie Hughes of Punch Media have both blogged about similar experiences. In both cases, Chris Ott, Director of Social Media and Technology at Referral Key, responded to their posts either in the comments or via E-mail. Confession.
B2BBLOGGERS | SUNDAY, MAY 9, 2010
[Media] Building Your Content Brand In The Content Marketing Arms Race
Author: Doug Kessler | Website | Twitter tagged in B2B Marketing , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? Two choices.
B2BBLOGGERS | WEDNESDAY, JULY 28, 2010
[Media] What The Japanese Can Teach Us About First Impressions.
B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Two Way Conversation 5.
B2B MARKETING INSIDER | TUESDAY, MARCH 5, 2013
[Media] The Future of Marketing – Adapt And Be Creative!
Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. ve spend my career (15+ years) at TELUS working primarily in a B2B environment with a strong focus on web, social media and digital activities. Please follow Paula online on Twitter , LinkedIn and Google+. Tell us about yourself?
SAVVY B2B MARKETING | THURSDAY, AUGUST 5, 2010
[Media] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
In June, Eloqua published a comprehensive Social Media Playbook featuring a fantastic infographic, titled The Content Grid , that helps marketers visualize who creates content and who consumes it. The Social Media Playbook covers 10 platforms. Joe: Our involvement in various social media channels is still maturing. Stay tuned.
MARKETING INTERACTIONS | SATURDAY, DECEMBER 17, 2011
[Media] Is Gaming Your Customers Okay?
situation that has surfaced recently with several vendors is the offering of prizes for the submission of use-case stories to the vendor or testimonials posted on social media in regards to a product or service provided by the vendor. Are vendors under the assumption that this is a form of earned media? I'm all ears!
CONNECT THE DOCS | THURSDAY, FEBRUARY 18, 2010
[Media] Does 'Being Findable' mean 'Being Everywhere'?
Does this mean cross-media, low-volume campaign all year long? Social Media (blogs, Twitter, Facebook, LinkedIn). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). ClickInsights: Tips on how B2B marketers should leverage social media. Read on to get their insights. Ardath Albee. ” 4.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 23, 2014
[Media] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
She’s a strategist with a specialty in digital, social media and email marketing. For example ‘ @ DeSheliaSpann @Eloqua Which type of engagement gives the best ROI – PR, web, social media/blogging or events? Discover Engagement - step 2 of the 5 tenets of Modern Marketing. This is extremely important in B2B environments today.
SMASHMOUTH MARKETING | FRIDAY, JUNE 11, 2010
[Media] B2B Marketing and Sales Books: What's On Your Summer Reading List?
David's book is worth reading time and again to be reminded of how the Internet and social media can radically improve your business. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? Maybe you were excited by all of that reading; maybe you weren't. Pick this one up.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 25, 2012
[Media] How to Create a #Winning Content Marketing Campaign
Social Media Tools. There are a bunch of a social media tools that can help gather data for your personas. If you are looking for a more automated way of gathering insights from social media you can use a tool like Radian6. But what are some of the key steps to a successful content marketing campaign? Surveys. Analytics.
SALES INTELLIGENCE VIEW | THURSDAY, OCTOBER 18, 2012
[Media] New Playbook: Lead Qualification with Sales Intelligence
As technology and social media continue to disrupt traditional sales methodologies, many companies fall behind in their business strategies – and their sales results show it. 60% of decision makers use social media, so what do your sales reps do to get in front of them on social media? Download the Playbook!
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 20, 2011
[Media] 12 Holiday Gift Ideas for Marketers
As social media marketing grows in adoption, identifying the right people to market to through all the digital noise can turn even the most ardent social media scrooge into a social media champion. SXSWi is a digital marketer's dream. Photo Credit: Leyla Kuhn. Walter Isaacson’s biography has been a hit and a must-read.
WEBBIQUITY | WEDNESDAY, FEBRUARY 2, 2011
[Media] Best Content Marketing Guides, Tips and Tactics of 2010
Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. by Ink Rebels.
SYNECORE | MONDAY, JULY 8, 2013
[Media] SMBs Embrace Digital Marketing; Poised for Growth
According to the study, a website, social media and email for marketing/promotions were used in 87%, 77%, 66% of SMBs’ marketing strategies, respectively. While it seems like the importance of digital marketing – websites, social media, email marketing, SEO, etc. SMBs are practical. SMBs are resourceful. The Takeaway.
SYNECORE | THURSDAY, NOVEMBER 29, 2012
[Media] Your Brand's 2013 Content Marketing Plan
WHAT WE NEED TO DO TO GET THERE: We need to create a 2013 content calendar organized in the following way: Vertically, by a) theme, each of which will be a distinct campaign, and b) every segment of our target audience; Horizontally, by a) stage of the buying cycle (TOFU, MOFU, BOFU), and b) content media to connect with each audience segment.
CRIMSON MARKETING | WEDNESDAY, JANUARY 8, 2014
[Media] CMOs: Watch Out For These 6 Things in 2014
Ephemeral Media. “Ephemeral media represents a bigger shift that’s gaining traction, which has something to do with our attention spans combined with content that finds us as opposed to our actively searching for the content… [it''s] shorter, faster, more niche and, in some cases, temporary.” ” 2. ” 3.
VOLACCI | WEDNESDAY, NOVEMBER 13, 2013
[Media] If Your Online Presence was an Employee, What Would You Put in its Job Description?
Numerous different approaches are available, from website creation through social media or email marketing and into the multitude of possible calls to action, including direct sales, marketing, lead generation, client communication, or any number of possibilities. . Small Business Administration) to digital marketing principles.
SALES INTELLIGENCE VIEW | THURSDAY, JUNE 9, 2011
[Media] Social Selling in the Enterprise
Leveraging social media and online communities to drive revenue works. Social media is more than a tool for marketing people and it’s being well established that every department across the enterprise can leverage social media for everything from prospecting, opportunity management and customer retention. Sales 2.0
B2B MARKETING INSIDER | TUESDAY, JANUARY 21, 2014
[Media] The Rise Of Visual Storytelling
It has impacted the expectations of our customers and our employees who expect social media-like experiences. recently asked my own social media followers “what was the best content of 2013?” 'The social, mobile Web has disrupted businesses in more ways than most people realize. How can brands compete? Information Overload. Videos.
JUNTA 42 | FRIDAY, OCTOBER 16, 2009
[Media] Creating Consistent Content - A Content Marketing Plan
The following is a guest post courtesy of Russell Sparkman from Fusionspark Media , a new media communications company based in Washington state. I've had the pleasure of working with Russell on a number of projects, most recently their amazingly successful New Media 2012 conference. This is a story about story budgets.
WINDMILL NETWORKING | THURSDAY, OCTOBER 20, 2011
[Media] Are You Making any of These 6 Blog Content Mistakes?
As you know, I believe a blog should be an essential component of any social media strategy. Blogging is an investment of time, and just like everything else in life (and especially in social media), it can become a time suck with no ROI. don’t think any of this is earth-shattering information, nor am I alone in this pursuit.
B2B MARKETING TRACTION | WEDNESDAY, JULY 23, 2014
[Media] How to Write for the Web If You Were Born Before 1965
noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. There is no need to type two character spaces between sentences.
WWW.BRAINSHARK.COM | FRIDAY, NOVEMBER 8, 2013
[Media] 3 REALLY Simple Ways to Use Video for Social Selling
Its just the savvy use of social media to connect with people, showcase your expertise and create fresh opportunities.” like this quote because it really captures the essence of how social media works as a selling tool – in that it’s just another tool. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE.
ENGAGE | WEDNESDAY, MAY 11, 2011
[Media] 5 Marketing Clich�s Worth Repeating (One Last Time)
The only thing we’re bombarded with more than advertising in our media saturated world is the clichés that guide the teams that create them. Kate Ottenberg Kate Ottenberg is TMG Custom Medias Director of Video Publishing and Media Relations. Jane Ottenberg Jane is President and co-founder of TMG Custom Media. Home 1.
MARKETING ACTION | TUESDAY, JANUARY 22, 2013
[Media] Data-Driven Marketing: 10 Trends for 2013
Keeping up with the pace of change is made difficult by factors including: Shifts in consumer media consumption outpace shift in spend. Continuous innovation in digital media platforms and formats. Gaps in aligning digital and offline media measurement slowly close. The Maturation and Immaturity of Social Media.
HUBSPOT | TUESDAY, NOVEMBER 8, 2011
[Media] 5 Ways to Totally Suck at Lead Nurturing
Let's say you've done an awesome job of creating content , optimizing it so it ranks well in search engines, promoting it on social media, getting traffic to your site, and converting that traffic into leads. Ignore Social Media as a Nurturing Tool. Share interesting and relevant content in social media. Go you!) Company name?
MARKETING INTERACTIONS | TUESDAY, MAY 25, 2010
[Media] Demand Gen Academy for B2B Marketers
Deploying, Measuring and Optimizing Digital Media - Andrew Gaffney, Matt West. Social Media Strategy for B2B - Jay Baer, Barbra Gago. Genius.com has been facilitating a lot of research into the B2B marketplace to learn more about what's changed for marketers, as well as for buyers. Track: Lead Generation. Track: Lead Management.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 7, 2012
[Media] “You Don’t Know What You Don’t Know” The Problem Caused by Insular Thinking
We love comments and those who share on social media. Insular Thinking hurts lots of companies. While it’s imperative that companies look outside and at other industries for ideas, some companies are insular. For instance there’s a marketing software company in the Midwest we did quite a bit of business with over a year ago.
B2B MARKETING TRACTION | TUESDAY, NOVEMBER 6, 2012
[Media] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.
HUBSPOT | TUESDAY, AUGUST 23, 2011
[Media] Facebook Copies Google+ Sharing, And It Doesn't Matter
In the next 24 hours, you are likely to come across way too many headlines discussing the battle between Google+ and Facebook around social media sharing. Today, we should create the equivalent for social media: "It's about search, stupid." It Doesn't Matter! All of these articles will miss the point. It's About Search, Stupid.
CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
[Media] The Big Content Marketing Fail: How Much Content Do You Need?
was active in media, online publishing and digital marketing strategies at that time and didn’t have to think long about the way forward of that small business. It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon). Hurray. It gets worse.
E-STORM | THURSDAY, FEBRUARY 27, 2014
[Media] How to Make a Website Mobile Friendly
Mobile accounts for 12% of media consumption, which has tripled in the last few years. 'Did you know 56% of American adults own a mobile phone? The future is mobile. Is your business website ready? This is a simple guide to help your business stand out in the mobile search era. By doing simple optimizations, […]. Online Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 21, 2012
[Media] Kred tries to one-up Klout by taking influence to the masses
As social media is real time, if something is not working, we hear about it pretty quickly through Twitter. Kred , a platform to measure social influence similar to Klout, just introduced a new interface called “Story” with several very interesting new features. Click here if you can’t see the video of Kred Story. Tweet.
HUBSPOT | MONDAY, OCTOBER 29, 2012
[Media] 5 Hurricane Sandy Newsjacks From Marketers
5) Through Custom Social Media Updates. lot of companies have been customizing their social media updates to reflect something about the hurricane. However, even marketers that don't sell food and household essentials can use this tactic and customize the language of the social media updates they were planning to post. on 10/29.
FEARLESS COMPETITOR | SATURDAY, MARCH 9, 2013
[Media] Summary of this week’s posts from the sales lead generation company Find New Customers
Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it. 'Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. If you missed any this week, it’s a good chance to catch up. Reasons Why You Need to Check Out Marketing Made Simple TV.
FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
[Media] “Best Story Wins” – Tom Peters
We love to read your comments and appreciate those who share on social media. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. He’s right when he says that humans are programmed to respond to story and it’s more important than brand. B2B marketing is all about story-telling.
FEARLESS COMPETITOR | MONDAY, DECEMBER 26, 2011
[Media] Stop Selling, Start Serving
A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. But this is not about that guest post – it’s about a blown opportunity by using self-serving language. Jill Konrath of SNAP Selling also talks a lot about self-serving language. ” Excuse me? Self Education
FEARLESS COMPETITOR | MONDAY, OCTOBER 10, 2011
[Media] New “cheat sheets” on B2B demand generation from Find New Customers
Keys to B2B Social Media Success. B2B demand generation | free cheat sheets. As part of the content marketing strategy at Find New Customers , we are pleased to announce the availability of great bite-sized content on B2B demand generation – available today with no registration needed. Keys to B2B Marketing Success. What do you think?
FEARLESS COMPETITOR | SATURDAY, JULY 16, 2011
[Media] Daniel Pink talks about the science of motivation
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Demand Generation | The Surprising Mind of Daniel Pink. love Daniel Pink. He takes things we take for granted – and blows them up! He is a great. Daniel Pink.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
[Media] What’s the best book on B2B marketing?
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Let’s have some fun. lot of great books by superb authors have been written on B2B marketing – but which is the best? Here’s a chance to speak your mind.
FEARLESS COMPETITOR | FRIDAY, JUNE 17, 2011
[Media] Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor.
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
[Media] Advice for Directors and Managers of Marketing | from top Chief Marketing Officers
We love comments and those who share on social media. The new white paper with advice from Chief Marketing Officers for Directors and Managers to deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it’s penned by Jeff Ogden of the sales lead generation company Find New Customers. Or click on CMOs Speak.
FEARLESS COMPETITOR | SATURDAY, MARCH 31, 2012
[Media] For the third year in the row, Notre Dame has the #1 undergraduate business school
We love comments and those who share on social media. The Best Undergraduate B-Schools. For the third consecutive year, Notre Dame’s Mendoza College of Business topped our list of the nation’s best college business programs. Business Week). Jeff holds a degree in Marketing from the University of Notre Dame. What do you think?
FEARLESS COMPETITOR | FRIDAY, MAY 27, 2011
[Media] Laugh and Learn featuring @fearlesscomp – Episode 28 – the State of the Internet
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy, Find New Customers ( [link] ) shares a key marketing lesson using wit and humor.
FEARLESS COMPETITOR | WEDNESDAY, MAY 25, 2011
[Media] Need a great speaker for your B2B marketing event?
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Got a big user group meeting or content marketing event coming up? Need a fun and engaging speaker? Hire the Fearless Competitor as your speaker. Click on my face to learn more. Guest appearances
FEARLESS COMPETITOR | FRIDAY, MAY 21, 2010
[Media] Simplify and entertain, Mr. B2B seller – a great example
(editor’s note: Met Kinaxis yesterday at the BtoB Social Media Breakfast and heard their remarkable results. Just the Facts: BtoB Magazine’s inaugural 2010 Social Media Award honors Kinaxis, provider of the on-demand supply chain management service RapidResponse™ , for their superior use of social media. Sure you do.
HUBSPOT | FRIDAY, OCTOBER 28, 2011
[Media] Complaining Via Twitter? Don't Expect Much.
What are you doing to monitor your Twitter and other social media accounts to respond to and proactively prevent customer complaints? Spend time monitoring your social media presence and reacting to both positive and negative mentions of your brand. It's bad enough that the roof leaked when it hadn't before. Months. So, what did I do?
DELICIOUS B2BMARKETING | TUESDAY, NOVEMBER 2, 2010
[Media] B2B marketers are stumbling in the dark
Assign one person to be the social media learner and another the SEO learner. Neil Warren Bronze Publisher at 2N Media Ltd - ModernSelling.com 1:07PM on 2nd November 2010 Oh bliss - oh joy! 27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil? Why wouldnt we?
BIZNOLOGY | TUESDAY, FEBRUARY 18, 2014
[Media] All Online Digital Roads Lead to Google Plus
This is quicksand, mate, stop struggling and just relax into Google’s vision for your media future, both online and off. 11 Easy Social Media Tips and Tricks. 'Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. square meters around you). Rejoice! Rejoice! Enjoy!
HUBSPOT | WEDNESDAY, JUNE 16, 2010
[Media] 5 Fight Club Quotes to Transform Your Marketing Approach
Social media has proven that readers, followers and fans are not "single-serving." HubSpot has complied over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. The acting didn’t reduce author Chuck Palahniuk ’s powerful messages.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 23, 2012
[Media] My Top 10 Quotes From Bad Sales Reps
“I view Social Media as a Social Nuisance!” ” Whether you agree or not, Social Media has cemented it's place in the B2B environment. I’ve been involved in sales since I first started canvassing door to door for a home improvement company when I was in high school. “I usually just wing it!”
MARKETING INTERACTIONS | TUESDAY, JANUARY 4, 2011
[Media] Signs of Sybil in B2B Content Marketing
This type of disconnect is not new, but it's hitting the spotlight now because marketers have glommed onto that shiny new object - Social Media. As we've begun adapting to the conversational style of social media, we've often done so in a vacuum, without consideration for the other messaging that lives online.
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Media] 11 Digital Tactics to Amplify Your Next Fundraising Event
This is the most effective way to track the conversation around your event in social media. To learn more about how to create social media buttons, check out this post. Thank your major donors, top fundraisers, and biggest betters via social media. 'Fall fundraising event season is here! Amplify before your event. And it works!
BIZNOLOGY | THURSDAY, DECEMBER 12, 2013
[Media] Mad Men not required: Branded content enters new era
They’re meant for YouTube and social media. The Custom Content Council says that content marketing is already an almost $44 billion market , and Hanley Wood Business Media says that 78% of chief marketing officers believe custom content is the future of marketing. But there’s usually another media outlet to balance the scale.
BLUE FOCUS MARKETING | SUNDAY, DECEMBER 15, 2013
[Media] Float Like a Butterfly, Sting Like @GaryVee – How to Pack Some Punch Into Your Marketing Strategy #SocBiz
As Vayner Media (@ VaynerMedia ) co-founder Gary Vaynerchuck (@ GaryVee ) explains in his new book Jab, Jab, Jab, Right Hook : How to Tell Your Story in a Noisy Social World , the business world in general and marketers in particular have long since adopted the lingo of the boxing world. Build the foundation of the story. Don’t believe it?
THE FORWARD OBSERVER | WEDNESDAY, NOVEMBER 6, 2013
[Media] How To Talk to Management About New Approaches to B2B Marketing
The now commonplace aspects of B2B marketing like buyer personas, content marketing, social media and marketing automation software can seem pretty foreign to them, if not frightening. By asking questions about your management’s own buying and media usage habits, you can get them to personalize and then understand how marketing has changed.
MARKETING LEADERSHIP COUNCIL | TUESDAY, JUNE 26, 2012
[Media] Emerging Market Notes
Major global airlines plan to use mobile apps, social media for better flying experience More. Indian online retailers’ irony: woo customers through mass media, rather than advertise on the Internet itself More. We hope these will help you broaden your thinking about how to target customers in these markets – enjoy!
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 24, 2012
[Media] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
New social media tools for B2B marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. Social data and what it means to B2B marketers.
VIEWPOINT | TUESDAY, OCTOBER 30, 2012
[Media] Successful Content Marketing Plans Do 1 Thing Really Well
Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Today's guest blogger is Jeff Molander. Successful Content Marketing Creates Response. Inbound leads don't “just happen.”.
SAZBEAN | MONDAY, SEPTEMBER 12, 2011
[Media] Hard Learned Lessons about Advertising and Small Business
Media salespeople always want to sell long-term contracts. Gauge the Appropriateness of the Media. The clinic tried each of these approaches for a year or more before they disappeared from both media. Look back at previous advertisers and see what they did; it’s an indication of how well the media worked for them.
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[Media] Predictions for B2B digital marketing in 2013
This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities. Personal branding is no longer just for celebrities or the self-employed; with the rise of social media, it is for everyone.
INBLURBS | TUESDAY, NOVEMBER 30, 2010
[Media] Use Twitter effectively for your business
This is a perfect social media platform that can help you brilliantly in blog promotion and your small business marketing. You only need some tips to effectively use this superb social media for your business. Twitter is a social media micro blogging tool that can effectively help you to build your brand in no time at all.
B2B MARKETING BLOG | MONDAY, JUNE 8, 2009
[Media] Creating an Online Newsroom
Today’s online newsroom can be a high-value, low-cost springboard to media coverage. For example, journalists will need media contacts, news releases, images, etc. Offer direct contact information so journalists can reach your media contact ASAP. Specialized media kits for specific trade shows/events. Steps. Awards.
B2B MARKETING TRACTION | FRIDAY, JANUARY 3, 2014
[Media] 4 Winning Tactics to Put in Your Marketing Plan
Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. 'Happy New Year! Marketing continues to change at lightening speed. Substance is king. SEO Is dead.
B2B LEAD GENERATION BLOG | WEDNESDAY, NOVEMBER 23, 2011
[Media] Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part 2
That objective is best accomplished through a community effort via social media. Tweet In my post earlier this week , I outlined the challenge presented by SiriusDecisions’ Demand Waterfall taxonomy, specifically with the phrase “Marketing-Qualified Leads” (MQLs). Another problematic phrase is “sales-accepted leads.”. This is a yes/no answer.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JUNE 17, 2010
[Media] OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda
What’s your Social Media diet? By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. Tweet This! Share this on Facebook. Share this on Linkedin.
B2B LEAD GENERATION BLOG | TUESDAY, MAY 11, 2010
[Media] 100 Tips for Trade Show Lead Generation
Use social media to reach more attendees 32. Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. The following is a sampling of Thimmesch's tips that I though were useful: 4. Don't stop the dialog.
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 7, 2011
[Media] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
This is exactly why social media, including LinkedIn, requires a strategic approach. The fascinating thing about social media, of LinkedIn is definitely a part, is the social component. It is what draws some people into having conversations and posting things on various social media channels that they might later regret.
SAZBEAN | FRIDAY, JULY 23, 2010
[Media] No Content = No Keywords
Great Partner to Social Media. Connecting with customers via social media is so vital to any business these days. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
CONNECT THE DOCS | MONDAY, FEBRUARY 8, 2010
[Media] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
Increasing buyer access to information from social media, buyer communities, online research and more. Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. What actions should marketers take in 2010?" Rebel Brown.
BIZNOLOGY | FRIDAY, MAY 24, 2013
[Media] Is it even possible to destroy your reputation today?
Weiner is the once-disgraced congressman from New York who turned his Twitter account into a social media Weinerland both literally and figuratively. Congressman Anthony Weiner used the social media website Twitter to send a link to a sexually suggestive picture to a 21-year-old woman from Seattle, Washington. After Or can it? If
PR MEETS MARKETING | TUESDAY, DECEMBER 15, 2009
[Media] PR Freelancers versus PR Agencies: Five Points to Consider
With a PR agency, it can be difficult to know who is truly pitching your business to the media – the seasoned account manager or the fresh-on-the-job account coordinator. Four years ago this month, I left the agency side to move in-house. If you decide to bring in outside PR help, here are five points to consider: Administration.