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  • JUNTA 42  |  SATURDAY, JANUARY 23, 2016
    [Media] This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)
    Finally, we ponder how the role of chief content officer is evolving in media companies, and debate whether or not brands ought to treat it as a C-level position. Even though this article is very media-centric, Robert and I agree it’s a must-read for brand marketers. We wrap up the show with a #ThisOldMarketing example from Karo Syrup.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Media] 10 Genius Ideas That Changed Marketing Forever
    And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry. For their daily information, online readers consult various sources, including newspaper sites, email, and social media.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 29, 2009
    [Media] What is Windmill Networking? (Understanding the Social Web is the Key to Understanding Social Media Marketing)
    Related posts: Social Media Marketing for Business: Understanding the Five S’s I developed the concept of Windmill Networking to help. Social Media Event Case Study: The AMD Tweetup Image via CrunchBase When I was in the Bay. Related posts brought to you by Yet Another Related Posts Plugin
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Media] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    Read on -- have you heard any of these "words of wisdom" before? 1) Why aren''t you on [insert random social media network here]? You should be on some social media platform to make your marketing succeed. Figure out where your current and future customers are going to be, and stake your social media claim. Don''t get me wrong.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 27, 2012
    [Media] Pinterest – It’s Not Just for Women
    Every study of the gender divide in social media indicates that the Pinterest phenomenon is driven almost entirely by women. Social Media men pinterest Pinterest for Business You’ve probably heard it a million times already, so I’ll just say it up front: Pinterest is Reddit for women. ” Why? Are you using Pinterest?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 4, 2013
    [Media] The do’s and don’ts of influence marketing with C.C. Chapman
    He’s an eclectic guy who writes on being a dad, photography, social causes, marketing, and social media … for starters. He''s an eclectic guy who writes on being a dad, photography, social causes, marketing, and social media … for starters. Please click here if you can’t see my video interview with C.C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Media] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. Sprinklr has come out and told the marketplace that it is a critical component of the integrated social media stack. What has changed the most in this this field over the past 12 months? Examples?
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Media] Our Favourite Posts, Week of August 8th
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Some quick handy stats about social media and lead generation. The Impact of Social Media on Goverance.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 26, 2016
    [Media] Hadoop is Transforming Advertising
    Apache Hadoop brings this “new” data under analysis, by ingesting social media, clickstream, video and transaction. Opentopic blog >> hortonworks.com Consumers have never generated so much data on how they research, discuss and buy products. Marketing ROI undefined
  • LEADER NETWORKS  |  FRIDAY, APRIL 22, 2011
    [Media] Building Employee Communities
    We have an opportunity with new media to open ourselves up to model new behaviors, such as IBM with their BlueTwit product, where executives can microblog around a variety of topics. Many organizations have adopted new media and have Facebook pages, Twitter accounts and marketing campaigns using social media.
  • JUNTA 42  |  THURSDAY, AUGUST 30, 2012
    [Media] Announcing: Content Marketing Events in Sydney, NYC, Cleveland (Health)
    CMW Health Summit is produced by CMI in partnership with MedCityNews.com , the leading media site covering healthcare and life sciences innovation. CMW Sydney is produced in association with ADMA , Australia’s largest marketing and advertising association, with support from King Content , our exclusive media partner.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Media] 5 Social Hiring Hints for Busy Managers
    Related Stories Using Social Media to Recruit New College Grads Looking For Talent? Need to hire someone, but your recruitment request is buried in a stack in HR department? It’s time to take the hiring into your own hands. This may be time consuming work if you are following the same path as your HR department. Why Not Use YouTube?
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Media] 2013: The Year of Integrated Digital Marketing
    As more people access the Internet via mobile, a company’s online assets (website, social media and online content) will need to play well on mobile devices of all shapes and sizes. The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. The Maturation of Mobile.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 2, 2013
    [Media] CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing
    Despite consumer and marketer beliefs that  traditional media advertising on the whole is more effective than online advertising , marketers continue to  shift budgets away from traditional media  and towards digital marketing channels, finds Duke University’s Fuqua School of Business in its latest installment of  The CMO Survey.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Media] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    Either way, the respondents still gave marketing automation a better effort / value ratio than attribution, buzz monitoring and social media management. You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. So, yes, there’s a need for a company like Empathy Logic.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 27, 2015
    [Media] How to Beat the Newest Facebook Algorithm Change
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. On April 21, 2015, Facebook announced another update to their News Feed algorithm. For Facebook users and page admins, this change means two different things. Author information.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Media] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    And while social media has changed the way people connect and engage online, email is still the core communication channel and a primary sharing tool. Infographics, videos, and data points are great assets to help excite recipients and share on the social media channels, as well as forward to friends. by Amanda Batista | Tweet this.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 26, 2015
    [Media] 5 Cheap and Cheerful Ways to Promote Your Retail Business
    Whether you send an email newsletter, offers, promotions, event invitations or other forms of communication, using a sign up form on your website, your blog and on social media is an effective way to capture contact information that you can use to provide a great customer experience by giving your subscribers the content they want.
  • CRIMSON MARKETING  |  MONDAY, JANUARY 19, 2015
    [Media] Infographic: What is the Most Valued Content for B2B Technology Buyers?
    Eccolo Media recently conducted a survey of  B2B technology influencers (33%) and decision makers (67%) on what content forms help them make purchase decisions. . The least consumed content types are eBooks (24%) and podcasts (24%).” Source: MarketingProfs. Image: Courtesy of The Beauty Bean. appeared first on.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Media] Building Your Brand at All Stages of the Pipeline
    Potential clients are seeking interactive information online about your company, and these forms of media allow you precision and consistency in your message. Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site. Brandin
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 4, 2012
    [Media] The Death of Magazine Advertising [FLIPBOOK]
    This newfound availability of information has had an adverse effect on print media in general, particularly with the advent of tablets such as the iPad. Advertising media firm GroupM forecasts that by the close of 2012, UK print media will have seen a fall of 6.3% in advertising revenue compared to last year. So what happened?
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Media] 21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]
    From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master. But the great thing about inbound marketing is that it pays off over time. Share with us in the comments.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 1, 2011
    [Media] Interview with Dick Axelrod of Terms of Engagement
    Happily, Dick also agreed to respond to e-mail interview questions for us, discussing organizational change and social media, among other topics. MM: Does the advent of social media change the hierarchies in organizations that contribute to old-fashioned top-down change management? Cover via Amazon. DA: I'm an accidental consultant.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Media] The Anatomy Of A Great SlideShare Deck
    She has 7 years of experience in search and social media marketing. Creating the perfect SlideShare slide is more than a skill, it is an art. Your goal is to make sure every slide is crafted just the right way because the whole of the presentation depends on the strength of its parts. Comments Wow, there''s a lot here Ann. Thank you!
  • SAZBEAN  |  MONDAY, SEPTEMBER 12, 2011
    [Media] Hard Learned Lessons about Advertising and Small Business
    Media salespeople always want to sell long-term contracts. Gauge the Appropriateness of the Media. The clinic tried each of these approaches for a year or more before they disappeared from both media. Look back at previous advertisers and see what they did; it’s an indication of how well the media worked for them.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Media] 87 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. Social media sharing buttons in email (49%). Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. BLOGGING & SOCIAL MEDIA MARKETING. It’s been expanded from 70 stats to 87. hours.
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Media] 17 Realistic Ways to Get More Website Traffic
    Social media experts like Rebekah Radice are powerful online influencers. Leverage social media. 13) Share your content on social media. I’m pretty sure you all knew about this. 14) Add Sniply or another overlay widget to your social media posts. Traffic is to digital marketing like gasoline is to an engine. Back to you.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Media] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    Updating and maintaining your business’ various social media accounts is a time suck. If you find yourself following these practices consistently, I recommend taking the next step with the full suite of tips in this presentation I gave at INBOUND, Social Domination: How To Conquer ‘The Big 3’ Social Media Networks. cringe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2016
    [Media] 4 Lessons learned from super niche marketing
    The smaller the market, the higher the short-term reward. 4) Ditch what doesn’t drive sales, even social media. And because they know what works best, they ruthlessly cut out what brings few or no results at all, e.g. social media platforms. Lesson: don’t get blinded by the social media hype. So what has changed?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 9, 2013
    [Media] 5 Ways to Demonstrate Value to Your Customers
    Give your brand its own social media channel and provide a means of connecting your customers across the globe so they can learn from like-minded peers and showcase their success and best practices. Share your company’s stories via social media to support positive brand perception and humanize your products or service.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, APRIL 7, 2011
    [Media] Need a quick news fix in a speciality area?
    If you haven’t taken a look recently at Eqentia’s portal  with its 12 channels for business, 17 for technology, 4 for social media and many more, it’s worth a browse.  Eqentia Filed under: Content curation , Content marketing Tagged: Content marketing , Eqentia , Social media. Let me know what you think.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 30, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • REPUTATION TO REVENUE  |  THURSDAY, APRIL 29, 2010
    [Media] The lure of cheap content, continued
    Now comes news that more mainstream media companies are themselves falling prey to the lure of cheap content. know times are tough for the media, but really folks. Tags: Marketing Reputation Thought Leadership B2B content journalism marketing media thought leadership Aargh! This ain't the way forward. And that means quality.
  • SAZBEAN  |  SATURDAY, JANUARY 14, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of January 14, 2012
    Why social media is leading to a new era of identity    (Simply Zesty). Reasons 2012 is the Perfect Time for Social Media (Search Engine Guide). Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012…  . Some Do’s and Don’ts of Social Updating (Marketing Profs Daily).
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Media] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Use Social Media Strategically. Some marketers mistakenly believe that social media marketing is irrelevant for their target audiences. The truth is, your buyers are on social media more than you think: when they wake up, during lunch, when they’re in line, when they get home—the list goes on and on. More than you might think.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Media] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    Many marketers are still seeking to integrate social media into the marketing mix ? Too few marketers use it and too many still challenge the ROI of social media. The ROI of social media continues to be challenged. Is display media experiencing a resurgence? I’m not so sure “the brand is back, baby!&#.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 11, 2015
    [Media] How to Use Slideshare for Personal Branding
    She has 7 years of experience in search and social media marketing. Of all the underrated tools on the web, Slideshare is one of the biggest examples. For many who are hoping to promote, it is last on the list of helpful social dashboards. Yet, it offers a unique and effective way to increase the power of your social brand. SlideShare
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Media] 10 Brands' Twitter Marketing You Can't Help But Love
    Social media conversations have evolved. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. This awesome social media agency sent free samosas to my fellow HubSpotter Sam Mallikarjunan after he tweeted about wanting some every time he saw their Twitter handle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 11, 2010
    [Media] How to sell stuff on your B2B blog without being annoying
    I’m hoping by now the “selling is bad&# phase of the social media mantra is passe and we can all freely embrace our inner capitalist.  Tags: B2B and social media Blogging best practices economics of social media Right? Frankly I think this defeats the community-building aspect of a blog. People will self-Tivo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 18, 2010
    [Media] Foursquare case study: Are “swarm parties” in your company’s future?
    This is key: Social media influencers in any area love meeting each other face-to-face, hence the success of ‘tweet-ups’. Tags: Foursquare economics of social media Enjoy! At precisely 7.52 pm on August 12, 2010, a hearty cheer rose up from our small tea shop on the south coast of England. “It’s a swarm, it’s a swarm!” you might ask.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 27, 2012
    [Media] Relationship Selling: Not Dead Only Different
    Many argue that transactional selling is back, and some say social media and the internet has turned it into a buyer’s market and the consumer is in complete control, making it difficult for sales reps to build relationships with their prospects. So what has replaced relationship selling? Would you say no relationship exists because of that?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Media] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. It’s “owned media”, as the agency folks would say. And as many of you know, adding images to social media posts is pretty much essential. Test ebook covers, best times to post on social media, and even which social media platforms to be on.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Media] Consumers Go Mobile for the Holidays
    Access social media – 6% of men 8% of women. Aside from being a cracking good read, the study offers direct and anecdotal evidence of the growing connection between mobile usage and purchase intent among US consumers. Let’s dig in…. Most Shoppers Digital; Desktop Usage Down, Mobile Usage Up. But are they going mobile? So what are they doing?
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Media] How Do You Leverage Paid Media? [Marketing Cast]
    In marketing circles, the discussion around earned media vs paid media is often heated. In some cases, paid media in combination with your inbound marketing efforts can make a lot of sense. In this episode of the Weekly Marketing Cast, we are taking a closer look at this discussion: What Is Earned Media?
  • SAZBEAN  |  SATURDAY, APRIL 28, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of April 28, 2012
    Are You Worth of Social Media – The 2 Types of Talk Triggers  (Convince & Convert). If You Want a True Community on Social Media, You Have to Create It  (AdAge). 5 Key Elements of an Effective Online Video  (Marketing Profs). Why You Need Social Media, Even if Your Customers Don’t  (HubSpot). Marketing Profs).
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Media] How to Find Great Blogs for Better Business Blogging
    Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. Writing quality content is key for your business blog. Never stop focusing on  better business blogging. How do you find great blogs?
  • FATHOM  |  TUESDAY, JUNE 14, 2011
    [Media] Innovative SEO Firm Uses Intranet Connections for Company Culture
    Media CoverageRead News Release. Be Sociable, Share! Tweet.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Media] MarketingSherpa Interviews Kurt Krejny About B2B Local Search Marketing
    Media CoverageRead Article. Be Sociable, Share! Tweet.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Media] How to Grow Your Business with Inbound Marketing
    Inbound marketing tactics include the use of blogs, social media, e-books, white papers, search engine optimization and webinars. The amount of money spent on company blogs and social media doubled in the last year. Blogging, social media and search engine optimization (SEO) play a large role in boosting site traffic.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2011
    [Media] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
    Because it brings a ton of metrics we can use to make better media buying decisions, right?  We can test offers and creative and then optimize our campaigns as we go. The next biggest mistake marketers make is in media selection. Only 13% of ad effectiveness is based on the media. Avoid The Ego Trap In Digital Marketing.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Media] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    However, a blog template that’s maximized for social media sharing and integration is equally important. Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO. Wouldn’t it be great to gain 700% more social media reactions, without changing a thing about your content?
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Media] What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)
    Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 5, 2016
    [Media] 2016 Cross Channel Marketing Trends
    The growing volume of first-party audience data and emphasis on accountability and the demonstration of return on investment across marketing and media efforts continues to drive the shift, per the report published by the Data Center of Excellence, which the IAB announced at the Annual Leadership Meeting earlier this week.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Media] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Start off on the right foot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 7, 2009
    [Media] The end of PR as we know it
    I usually dismiss people who say that social media “changes everything.&# At least in marketing, it’s a variation on a theme of “listen, react, and serve your customer&# that has served us well for generations.  When Mark challenged me to respond to his post on libel lawsuits and social media, I was thrown for a loop.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 9, 2013
    [Media] BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends
    We love comments and those who share on social media. Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Overview: The State of B2B Content Marketing IN NORTH AMERICA. If one word could describe content marketing at the end of 2012, that would be it.
  • HUBSPOT  |  MONDAY, FEBRUARY 29, 2016
    [Media] How Internet Behavior is Changing Around the World [Infographic]
    What are some notable global social media trends? Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers. Check it out.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Media] Don’t chase the buzz: why clickbait titles hurt your business.
    Social media pitfalls. For younger readers/users, social media is a precious resource, and anything that endangers their image online or their access to these tools is poison. Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media.
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [Media] Small Businesses: Is Your Website a Novelty or a Utility?
    The following graphic from eMarketer outlines some other key factors: Scanning through the factors listed above, it strikes me that virtually every one of these can and should be reflected in a company’s website and social media presence – the two core assets which come together to form its online brand. This is not surprising to me. Do you?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 29, 2015
    [Media] 3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives
    This can certainly be the case with new media, such as  social media, local search optimization, or even better web design. Social Media Audience Size. Average Social Media Engagement, such as average number of retweets or comments on a Facebook post. Leadership Does Not Understand The Goal(s). Referral Source. Pageviews.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Media] How to REALLY Increase B2B Blog Traffic
    PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. You also need traffic.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Media] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. Start by looking at the questions and comments your customer service, sales and social media teams field online, via phone or in person. But too often, the “SEO problem” isn’t SEO at all. It’s content. The result?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 22, 2015
    [Media] Should the CMO Oversee the Whole Customer Experience?
    says it all: " The shift to digital marketing, electronic commerce, and social media and mobile interactions continues to bring a massive transformation to how brands and organizations engage prospects and customers." " Authored by Natalie L. Alignment at the top to drive priority focus. 2. Lack of organizational readiness. 3.
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Media] Creating an Effective B2B Marketing Machine
    marketing machine falters when it is idle and the pump must be primed constantly with awareness building, social media, web content and lead generation activities. Consistency – You must have a consistent message across all media. ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! I don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2015
    [Media] Lions and Tigers and Buyer Personas … Oh My
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Sort of. ” . GoToWebinar does the rest.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Media] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Media] Need More B2B Sales Leads? Ignore This Research
    But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. It can include images, infographics, rich media, and online video in addition to text. They can also promote content downloads—reports, white papers, e-books and guides.
  • SAZBEAN  |  SATURDAY, AUGUST 10, 2013
    [Media] Top Internet marketing strategy links for the week of Aug 10, 2013
    News & Notes Business internet marketing Marketing and Advertising search engine optimization Social Media Top Rank Blog) Website Launch Checklist: 25 Things to Test Before Your Site Goes Live (Search Engine Watch) The post Top Internet marketing strategy links for the week of Aug 10, 2013 appeared first on Sazbean.
  • LEADER NETWORKS  |  THURSDAY, MARCH 4, 2010
    [Media] When Cops Talk, Crimes Get Solved
    Social media's embrace by business is now commonplace. The world is a safer place now due to social media." Law Enforcement community LexisNexis business communities professional networks social media cop communityAccurint is an online search tool to help Law Enforcement find critical data about criminals.
  • B2B MEMES  |  FRIDAY, SEPTEMBER 24, 2010
    [Media] Will the Web Have A Past?
    This heartfelt appreciation for the durability of print on paper is ironic in the context of the history of media formats. Not only does this offer a grand scheme to think about media, it also suggested (for Innis at least) that modernity, for good or ill, had tipped the balance toward the ephemeral-but-portable.”. You are correct.
  • B2B MEMES  |  THURSDAY, JULY 1, 2010
    [Media] Content’s Evil Twin: Advertorial
    Tags: Content Marketing Ethics The Future of Print advertorial old-media transparency trust
  • REPUTATION TO REVENUE  |  WEDNESDAY, MAY 19, 2010
    [Media] Four steps to strengthening B2B customer connections
    Social media brings promise of new and potentially more effective ways to build and maintain vibrant customer connections, both individual and communal -- but understanding how to turn that promise into reality is far from clear. We're already doing this with social media (hopefully!), but customer connections is an even bigger deal.
  • MARKETING EDGE  |  SATURDAY, MAY 2, 2009
    [Media] ROI of Anything - Good Discipline, Bad Crutch
    Tags: marketing social media innovation measurement ROI
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 27, 2009
    [Media] Ten blog posts that mattered
    I don’t look back too often but I thought this would be a good time to reflect on a few 2009{grow} posts that seemed to make a difference. 1)   The Social Media Country Club. The work of the community in this post set the framework for an article on best practices for ghost-blogging. 3)   Five social media myths that MUST STOP NOW!
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 11, 2012
    [Media] Content Marketing Works Great – If You Have the Patience
    We love comments and those who share on social media. He’s also a highly regarded expert in sales lead generation and social media. Content Marketing in Sales Lead Generation is not a Campaign.  ”Per dollar, content marketing produces 3 times more leads than paid search.” Sounds great, right. Sign me up.
  • BIZNOLOGY  |  TUESDAY, JUNE 8, 2010
    [Media] Why you think you have nothing to say
    Tags: Social Media Marketing businessandeconomy promotion sitepromotion youtube
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] The 15 Best Infographics of 2014
    Chamber Foundation. 8) Facebook & Twitter: The Future Through Acquisitions, by Marie Dollé, Roseanna Ellis, Gerwin Van Lenthe at Kantar Media. 9) 42 Butterflies of North America, by TableTop Whale. Share your favorites that we missed in the comments or on social media. These 15, however, managed to stand out. 13) U.S.
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Media] How to Turn One Idea Into a Bottomless Backlog of Blog Posts
    If you’re feeling stuck, check out the performance of your top posts, dive deep into social media monitoring tools , and chat with customer-facing coworkers to get a pulse on what your audience wants to learn. To show you how to do this, I''ll use an actual topic that we’ve written about recently: proper social media etiquette for marketers.
  • EARNEST ABOUT B2B  |  TUESDAY, AUGUST 30, 2011
    [Media] This is the week that was: When Apple lost its core
    Autonomy’s ‘meaning based computer technology’ has huge potential in an age where we’re awash with unstructured data (the likes of emails, social media posts, video, etc). Social media tip of the week. Social media hilarity of the Week. ‘Seismic Shift in Silicon Valley’ of the Week. Enjoy.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 10, 2012
    [Media] 6 Steps to Inbound Marketing Success [Infographic]
    Generate more traffic through effective blogging , social media , SEO and paid search. As promised, here is the second infographic addition to my   8 great marketing infographics to inspire you in 2012. This next one is called “ The Inbound Marketing Process Infographic.” The 6 Steps to Inbound Marketing Success.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 19, 2015
    [Media] This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion
    The industry is on track to generate $313 billion in revenue in 2019, according to PQ Media’s Global Content Marketing Forecast. Robert and I agree that PQ Media’s prediction isn’t accurate, and we share a more realistic number. This Old Marketing is sponsored by StudioD , a division of Demand Media. This week’s show.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 16, 2013
    [Media] 5 Signs You’re Buying SEO Snake Oil
    Today getting found online is all about offering valuable content that is shared by others on social media. We can also provide an SEO audit of your website and social media activity and make recommendations for improvements. When you bought SEO services, did you pay to improve your website’s performance in search engine results?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Media] Social Data, Structured Data & No Data: SMX East 2013
    At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. As social media has continued to grow, the ability to analyze social media data has also continued to grow. Last week I headed south to New York City to speak on a panel at SMX East. Social Data.
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Media] 3 Performance Management Techniques for Digital Marketers
    This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). The deductive approach uses data to arrive at specific conclusions gleaned from broad generalizations: “Typically, audience segment X seems to like W-type content over all media.
  • MARKETING EDGE  |  SATURDAY, MARCH 27, 2010
    [Media] Three, no Four Ways to Drive Blog Traffic
    Time 13:18. 1) Name drop popular practitioners of business communications and social media, like Shel Holtz , Scott Monty , Geno Church and Maggie Fox , among others. Time 13:18 1) Name drop popular practitioners of business communications and social media, like Shel Holtz, Scott Monty, Geno Church and Maggie Fox, among others.
  • MARKETING EDGE  |  SUNDAY, MARCH 29, 2009
    [Media] PR Dilemma Should Smarties Respond? - I Say Yes
    This issue has gone beyond “YouTube&# and into mainstream media with all the hysteria that brings. The days of the one channel, one media outlet statement are over in PR. It takes a lot longer and lot more luck to “Duck&# a news cycle if the issue is on social media. This is a tough position.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Media] The B2B Content Marketing Strategy Checklist is finally here
    We love your comments and those who share on social media. Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Terrific show.  Watch it here. One of the most useful marketing pieces I’ve ever seen.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 9, 2013
    [Media] Encore: The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
    In this encore episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. New episodes premiere every Thursday at noon ET/9am PT at Fearless Competitor, Marketing Made Simple TV, Social Media Today and many other sites.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 27, 2012
    [Media] The Upcoming Appearance Calendar for Jeff Ogden, President of Find New Customers
    April 10 at 9am Keynote address for the BMA Social Media Symposium. We love to read comments and see you share on social media. Jeff Ogden , President of the B2B lead generation company Find New Customers is a busy man. Check out this appearance calendar for the next few weeks. Look for Jeff at these events. March 29th at 2:03pm ET.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 30, 2013
    [Media] Marketing Attribution vs. Contribution – What’s Best? – @JimLenskold on Marketing Made Simple TV
    It is also supported by sponsors like Avitage, Social Media Club, Brandtelling.com, and Social Ribbit. In this episode of Marketing Made Simple TV, marketing metrics expert Jim Lenskold of The Lenskold Group discusses one of the most vexing problems in business today – understanding the true value of marketing in your company.
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Media] 5 Tips to Create an Effective Slideshare Call-to-Action
    She has 7 years of experience in search and social media marketing. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish. At first glance, that might sound like cynical advice. Author information. Ann Smarty. Ann Smarty.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Media] 4 Tricks To Master The Magic Of Modern Lead Generation
    This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. And from their behavior observed at conferences, social media, etc. Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? Your Offer.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Media] Using reddit for Hiring Talented Employees
    This was just 1 way that the Obama campaign reached out on social media. She blogs to show brands how to use social media in their recruitment. You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. Yes, […].
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Media] Savvy Speaks: Google Plus What?
    So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." So what does that mean for your social media marketing strategy? I’m the one who write about hog-tieing Social Media and Goggle+ was one of the reasons for that post. 02: Stephanie. Jamie.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 9, 2013
    [Media] My $50 Per Month Social Sales Tools Box
    The simple answer would be, if you have a specific need that cannot be addressed by something for free, or can be … Continue Reading My $50 Per Month Social Sales Tools Box by Craig Jamieson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. With all this free stuff, why pay for anything?
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 17, 2013
    [Media] Is Your Own Website Stopping You From Getting Found Online?
    Websites that are linked to from social media sharing sites perform better in search results. Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. Now more than ever, a “legacy” or old website can keep you from getting found online.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Media] 6 Tips for Understanding the B2B Business Decision-Making Process.
    good way to build trust and credibility while at the same time dropping a few statistics and testimonials to prove the value of your product or business philosophy is through content marketing—white papers, case studies, email campaigns, social media, and the company blog. How can we help you Make Good Media? Why buy? Buyer Personas).
  • CHRIS KOCH  |  FRIDAY, JANUARY 29, 2010
    [Media] How much do you “charge” for your content?
    But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. We should expect those prices to change as social media takes hold among buyers. Image via Wikipedia.
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