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  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Media] B2B Content Marketing and the End of the Company Blog
    Fueled by changing content discovery habits (namely, social media and mobile devices), some B2B companies are closing up shop on their natively hosted blogs and migrating content to sites like LinkedIn, Facebook, or Medium. Or, a company might launch first on social media alone, with a website to follow later. Underlying Trends.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Media] Why Modern Marketers Fail at Big Data
    The media received his stance with outrage and criticism. They also track volume and content of social media conversation. million (a 30% discount from the game time going rate, and also the rate Esurance saves customers on insurance) they saved in media spend to a lucky viewer who tweeted #esurancesave30. businesses each day.
  • THE POINT  |  THURSDAY, OCTOBER 20, 2011
    [Media] Radian6 Email Campaign Hits the Mark
    There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) why a structured, strategic approach to social media increases the odds of building longer, more valuable customer relationships (Page 6). • What I like: 1. Wha …?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2011
    [Media] The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing
    Social Media Uncategorizedby Jason Miller As marketers we are often way too busy to create a thoughtful, heartfelt message during the holidays. We can’t help you there, but what we can do is help you create a fun mad-lib style custom greeting that will surely spread joy through your social networks and beyond.
  • WEBBIQUITY  |  TUESDAY, JUNE 3, 2014
    [Media] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    Writing that “Savvy brands like Dell, Oracle, Intel and Accenture think the future of marketing is on social media and their best advocates are their own employees,” Greg Shove demonstrates why this strategy can be incredibly powerful, but also discusses the challenges involved. Leadership Guides. ” Paid to Post?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Media] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. After crafting a social media post that follows these guidelines, research which hashtags you should use so that your post will be seen. Their biggest emphasis?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Media] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Social Media. Blog Posts.
  • HALEY MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Media] How Not to Change Four Tires in Under 2 Seconds
    Because of this mistake, their team was ridiculed on social media for the coming months, receiving a tremendous amount of negative PR. Don’t let a slip-up in your process get you down, even if it was shared on social media. Marketing Tips Support excellence feedback Reputation Management service social media30 seconds?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 8, 2010
    [Media] Customers don’t care about Channels
    Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. I didn’t think so.
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Media] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2016
    [Media] 4 Lessons learned from super niche marketing
    4) Ditch what doesn’t drive sales, even social media. The most successful authors tend to have the worst social media presence and websites that you wouldn’t wish upon your enemies, while the far lesser successful ones market on all mainstream social media networks and have solid-to-good websites. Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 14, 2010
    [Media] Social Interaction Designers are gunning for your website
    She’s also among the finest thinkers and writers on the social media scene. A confluence of changes in social media has created new ways websites can be used to encourage and leverage social interactions to accomplish business goals. She blogs about social media, marketing, and social interaction design at Coherent Social Media.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 27, 2012
    [Media] Pinterest – It’s Not Just for Women
    Every study of the gender divide in social media indicates that the Pinterest phenomenon is driven almost entirely by women. Social Media men pinterest Pinterest for Business You’ve probably heard it a million times already, so I’ll just say it up front: Pinterest is Reddit for women. ” Why? Are you using Pinterest?
  • SYNECORE  |  THURSDAY, NOVEMBER 29, 2012
    [Media] Your Brand's 2013 Content Marketing Plan
    WHAT WE NEED TO DO TO GET THERE: We need to create a 2013 content calendar organized in the following way: Vertically, by a) theme, each of which will be a distinct campaign, and b) every segment of our target audience; Horizontally, by a) stage of the buying cycle (TOFU, MOFU, BOFU), and b) content media to connect with each audience segment.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Media] 4 Tips To Becoming A B2B Marketing Insider (and More)
    And there are many amazing writers who share their experience in B2B marketing, social media, digital marketing and demand generation. In May 2010, I became acquainted with Paige Holden on Twitter when we were both live-tweeting at the Social Media Plus event in Philadelphia, PA. I remember when I was tapped to learn social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Media] Does Your Blog Deliver a Positive User Experience?
    Media mindset – Cleveland Clinic’s content marketing team studied how other media sites are organized. Whether you’ll be producing many new posts every week like Cleveland Clinic or building up more slowly, large media sites provide great examples of how to manage extensive content libraries. The opposite is also true.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Media] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources. It was kind of the point.
  • WEBBIQUITY  |  MONDAY, JANUARY 18, 2016
    [Media] A Winter Wonderland of Marketing Stats and Facts
    Social media is rising, print is declining. Watch this blog for a series of posts highlighting the latest facts and stats about social media marketing, social networks, content marketing, SEO/SEM, B2B social media, digital marketing and more, along with key takeaways from the research findings. Content is in, ads are out.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 8, 2013
    [Media] 5 Keys Ways The Smartest CEOs Use Outside Contractors
    Social Media. A presence on Facebook, Twitter, and Pinterest can be capably managed without a social media manager or outside help, right? 83% of Twitter followers and 71% of Facebook fans expect a response to social media customer service queries within 24 hours. Content Creation. Lead Data and Qualifying. Closed Loop Analysis.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 7, 2012
    [Media] SEO Final Steps: Content Marketing for Small Business Blogs
    Online Content Marketing Social media/networking has become a primary way to promote a blog. Late last year, Nielsen estimated that social media reaches 80 percent of US internet users — so it can be a good way for small business owners to reach them, too. You may have a terrific small business blog — and I hope you do! —
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 12, 2016
    [Media] Your Guide To Successful B2B Lead Nurturing in 2016
    You’ve created content, promoted it on social media, optimized it for search and earned some leads, but now what? How the heck can you end the age old war between sales and marketing and get them to work together to turn those cold leads into paying customers? You guessed it:… Lead nurturing. Lead nurturing is […].
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Media] Everything You Need to Know About User-Generated Content
    As it ends up, user-generated content is perceived as being more trustworthy than other types of media … and that makes it more valuable. Content from social media contests. Blog posts, pins, social media updates, Twitter chats, webinar question,s and any other imaginable format all count, too. Want more content? Who doesn’t?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Media] Eight Scintillating Lessons from SXSW
    That’s a little how I feel about trying to describe my first experience at SXSW, the World Cup of Interactive Media, Film and Music. Probably one-third of the discussions I attended had some reference to social media and the developments in the Middle East. The Frenchman said, “Sit on the curb and cry.&#. He said the U.S.
  • REPUTATION TO REVENUE  |  MONDAY, MAY 4, 2009
    [Media] Put everyone in marketing? Yes, and with a social spin
    In fact, the recession is the perfect time to merge the basic idea of everyone supporting marketing with the mega-trend of social media. Marketing Organization Social Media employees management marketing recession rosabeth moss kanter social media web 2.0When times are tough, everyone needs to contribute to growth. Great.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 2, 2010
    [Media] StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.
    I have found some great and relevant blog posts on SU that just didn’t show up on other popular social media channels in this way. Social Media Marketing 101. O.K., The idea being that the more links you have from other sites, the higher your SEO will be. And you know what? So let’s start stumbling! sites out there.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 17, 2014
    [Media] Content Marketing Is The Top Marketing Priority of 2014
    This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. Most Exciting Marketing Opportunity. Content Is King For B2B Marketing. My View.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Media] Your Lead Scoring Blind Spot: The Internet
    Social Media Scoring. If your potential prospects are active in social media, their conversations and discussions can be an additional indication of their level of activity in the category. By effectively becoming a media company in the category, Hubspot has filled in part of their blindspot. Your blind spot is there. Your Turn.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 17, 2015
    [Media] How to Market and Sell to the Modern Buyer
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.
  • CLIENT BRIDGE  |  WEDNESDAY, OCTOBER 12, 2011
    [Media] INFOGRAPHIC: The Science of Word of Mouth Marketing
    From Column Five Media, here's an infographic that explains what word-of-mouth marketing is, how it works, and how to be successful at it. View Original Article
  • SAZBEAN  |  SATURDAY, OCTOBER 5, 2013
    [Media] Top Internet Marketing Strategy Links for the Week of September 30th, 2013
    Here are the top Internet strategy, marketing and technology links for the week of September 30th, 2013… Is There Any Value in Using Meta Description? Best Of News & Notes
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 3, 2012
    [Media] The Disjointed Problem of Content Marketing
    As he said, Social media does one thing. We love comments and those who share on social media. Joe Pulizzi. There’s no common agreement on content. Webinars another. And PR something else. It’s as if the church choir was singing from different hymnbooks. What’s important to them? Where do they turn for information?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Media] Building Content Marketing Strategy – 10 Steps
    Social media can be used to turn a B2B transaction into a P2P relationship. Content marketing, like social media, are important marketing activities. In 2009 most companies where trying to figure out where to start with social media. His passion is in Product Marketing, online strategies and social media. By Gerardo Dada.
  • MARKETING EDGE  |  THURSDAY, APRIL 28, 2011
    [Media] QR Codes Hype or Worth The Work?
    Hitting on a single topic in marketing, social media and business communications. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Quick and to the point.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 7, 2010
    [Media] Social Networking for Business: What’s Right for Yours?
    Learn to use social networking sites for your own business… 4 Time-Saving Tips for Social Media Marketing. Tags: Content Marketing Online Marketing Social Media Stuff Attracting Clients content marketing with blogs social media marketing The big 3: Facebook , Twitter and LinkedIn. You HAVE to be on Twitter. Digg this!
  • SCRIBBLELIVE  |  WEDNESDAY, MARCH 23, 2016
    [Media] 30 Brilliant Content Marketing Podcasts You Need to Hear
    Social Media Marketing. Social Media Social Hour. Nate Birt is a multimedia journalist, social media enthusiast and copy editor with experience at a variety of print and digital publications, and a Contributing Editor to the Visual.ly By 8 a.m. We’re talking, of course, about podcasts. Agents of Change. Claim Your Fame.
  • MARKETING EDGE  |  TUESDAY, FEBRUARY 12, 2008
    [Media] University of Minnesota program building neighborhoods on the net
    I will keep an eye on the University of Minnesota as they continue to carve a nice place among social media academia This week I attended an interesting symposium at the University of Minnesota. The Chair of the symposium was Christine Greenhow, Learning Technologies, College of Education and Human Development.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Media] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2011
    [Media] Six ways to make money from Empire Avenue
    It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. At least I think it would be difficult to game the system since even a fake account would have to have social media credibility to rise up the rankings.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Media] Kittens & Bacon: The Most Viral Infographic Ever
    See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Modern Marketing
  • THE CONTENT FACTOR  |  TUESDAY, JUNE 22, 2010
    [Media] Crusaders and Shepherds: Lessons for B2B Marketers
    I'm enjoying Steve Woods's post today on Digital Body Language , on the ways Marketing departments can and should be "doing" social media. Tags: Business to Business (B2B) Social Media Social Network Content read more.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 2, 2013
    [Media] Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013
    Wednesday: Christine Rochelle, Integrated Marketing Manager at lotus823, wrote a guest blog post for us on Wednesday, Integrating Social Media Listening Into The Sales Process. Social media is a great way to do so, with Google Alerts, influencer outreach, and visitor intelligence software. It’s finally August, the Sunday of summer.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] 7 Ways to Promote Your Slideshare Presentation
    It is also a social network, and a platform for marketing visual content in many different forms – which means Slideshare an essential part of a solid social media strategy. She has 7 years of experience in search and social media marketing. SlideShare
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Media] Selling the C-Level: 7 Content Marketing Myths Debunked
    Some senior marketers say that they target CEOs, who don’t use search engines or social media. For example, during the SXSW presentation, Jay shared his statistics on just one post on social media strategy he created almost three years ago. Myth #3: We can just do social media, we don’t need content. Social media is gasoline.”
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [Media] Building Your Content Brand In The Content Marketing Arms Race
    Author: Doug Kessler | Website | Twitter tagged in B2B Marketing , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media? Two choices.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 9, 2014
    [Media] The top 10 tricks for sales lead generation
    In this webinar, you’ll find out: Your best prospecting media–and the media channels to avoid–for lead generation campaigning today. Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. Ruth P.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2009
    [Media] 5 Ways B2B Marketing Professionals Can Leverage Social Media
    As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Tags: Social Media b2b marketing Marketo social media
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Media] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Dracula’s LinkedIn Profile by Social Media Today. ” 10 hilarious digital media parodies by iMedia Connection. 9 of the craziest PR and social media requests by Ragan’s PR Daily. What are you laughing at? If the answer is “nothing,” then you need to read this post! Dirt Devil-The Exorcist. Really.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Media] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    Either way, the respondents still gave marketing automation a better effort / value ratio than attribution, buzz monitoring and social media management. You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. So, yes, there’s a need for a company like Empathy Logic.
  • DIGITAL B2B MARKETING  |  SATURDAY, FEBRUARY 4, 2012
    [Media] QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?
    ” From the What We Do page: “We have become the leader in vertical marketing and media online by delivering qualified clicks and qualified inquiries at low cost and with great scalability.” They are not a traditional media company with an editorial focus. However QuinStreet may be a newer name.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 26, 2008
    [Media] Podcast: A new role for sales as expert content filters
    It was built in collaboration with established media companies like Business Week, ZDNet and BNET. I see it as a social media site (that doesn't focus on social media) but rather looks at real meat and potatoes sales and marketing. I just had a great interview with Robin Carey, co-founder of the Customer Collective.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Media] 20 B2B Marketing Blogs You Need To Read
    I am certain that I missed some great B2B Marketing blogs below, but these are the ones who were recommended by a majority of my readers and social media followers and those that have influenced me as well. ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Media] Is The Corporate Website Dead?
    ” Four years on Mainwaring contends that “this shift is largely complete as we see brands shifting their media weight from traditional to social media, sharing stories across multiple channels and responding in real time, and training their employees to become social media brand advocates. Coke is not a B2B Marketer.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 16, 2015
    [Media] Social updates businesses should know about
    From click-to-call on Facebook to advertising on Instagram, here’s our quick round-up of the latest social media updates brands need to know about to keep their social strategy fresh. The post Social updates businesses should know about appeared first on Connecting Element.
  • I-SCOOP  |  THURSDAY, MAY 21, 2015
    [Media] Social engagement platform Engagor gets acquired: social as part of CEM
    It seems like only a few years ago that Folke Lemaitre and his partner were present at one of our events and asked if they could showcase their new social media platform. Oh, wait, it IS only a few years ago. I don’t know if you ever organized events but if you haven’t: your mind […].
  • B2BBLOGGERS  |  WEDNESDAY, MAY 26, 2010
    [Media] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? How can we help you Make Good Media? Think Mobile. Enter the humble mobile device. Agree?
  • SAZBEAN  |  THURSDAY, JULY 29, 2010
    [Media] What is #140conf Detroit?
    Tags: Business Marketing Social Networks 140conf conference detroit Social Media twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 5, 2009
    [Media] Throw out the stats. Talk to people.
    I’ve been reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational&# aspects of social media many expected. But the whole story, the real story, the true transformational qualities of social media don’t show up on a graph.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 13, 2013
    [Media] 7 Personal Branding Lessons You Learn by Falling in Love
    So you must, “Enlarge as a human being, Excel as a social media being and Evolve as a personal brand.”. His personal branding approach is , “Enlarge as a Human Being, Excel as a Social Media Being and Evolve as a Personal Brand” To know more visit www.dramitnagpal.com. By Dr. Amit Nagpal, {grow} Community Member.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Media] Why Most B2B Social Media Marketing Fails (And How To Fix It)
    by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement. B2B social media success isn’t achieved overnight and those who expect this will likely fail. in 2010 according to eMarketer.
  • SAZBEAN  |  SATURDAY, JANUARY 14, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of January 14, 2012
    Why social media is leading to a new era of identity (Simply Zesty). 6 Reasons 2012 is the Perfect Time for Social Media (Search Engine Guide). Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012… . Some Do’s and Don’ts of Social Updating (Marketing Profs Daily).
  • HUBSPOT  |  MONDAY, APRIL 30, 2012
    [Media] New Gmail Image Feature Makes Email Marketing More Social
    Don't forget to add a link to your message so that people can visit your website and learn more about your company or offer; sharing links in social media updates is the backbone of social media lead generation ! Now your connections can +1 and comment on the post: You, Too, Should Integrate Email & Social Media.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 26, 2012
    [Media] 3 Key Metrics to Understanding Your Facebook Success (or Failure)
    While a good Social Media strategy allows for regular interaction on your Facebook page, a great strategy takes key metrics into consideration. Far too many managers of social media fail to read and interpret key metrics and reports to determine their success, or learn from their [.]. Facebook
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Media] 20 Stunning Inbound Marketing Statistics
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media. 87% of B2B marketers use social media in some form. Social media has a 100% higher lead-to-close rate than outbound marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 26, 2016
    [Media] Marketing and the new Digital Mindset
    Our podcast is also broug ht to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. What does it mean to be “digital?”
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Media] Why Buyer Personas are Crucial to Inbound Marketing Success
    You should create unique messaging targeted toward each buyer persona, and then consistently apply it throughout key marketing touch points such as website content, email campaigns, and social media channels. Social Media. Social media is another avenue to connect with your buyer personas. What is a buyer persona? Messaging.
  • THE CONTENT FACTOR  |  FRIDAY, APRIL 2, 2010
    [Media] Are You Interesting To Me?
    Tags: Business to Business (B2B) Content Marketing Social Media
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Media] The Trick to Seeing Through Marketing Statistics
    Social media research often has the similar problem. Instead of recruiting a cross-section of the audience, respondents are recruited through social media or their own database. No wonder the results say social media is so important, the heaviest social media users are the only people who responded! Brand awareness.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Media] [INFOGRAPHIC] The 7 Traits of the @SocialEmployee (McGraw-Hill) #socbiz
    As we explain in our Amazon best-selling book , The Social Employee : How Great Companies Make Social Media Work (McGraw-Hill) , there can be no mistaking that brands’ relationships to both their customers and employees are changing. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
  • SAZBEAN  |  SATURDAY, APRIL 28, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of April 28, 2012
    Are You Worth of Social Media – The 2 Types of Talk Triggers (Convince & Convert). If You Want a True Community on Social Media, You Have to Create It (AdAge). Why You Need Social Media, Even if Your Customers Don’t (HubSpot). Five Tips for Masterful Pinmanship on Pinterest (Marketing Profs). eConsultancy).
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Media] WTF Does Kevin Spacey Know About Content Marketing?
    But the Oscar-winning actor, director, writer, producer is getting quite a bit of media coverage for his views on traditional media and storytelling. The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Two things that we talk a lot about here. Why Kevin Spacey?
  • WEBBIQUITY  |  SUNDAY, JULY 19, 2015
    [Media] The Business Revolution in Sales Acceleration
    Sales acceleration was created to shorten the sales cycle using tactics, such as immediate response times, increased social media interaction and large databases. Sales acceleration makes the sales funnel more efficient by incorporating social media messaging , tailored outreach and prompt response times. Guest post by Sean Gordon.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [Media] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010. How to use social media for B2B - Chris Koch , March 19, 2010.
  • NUSPARK  |  WEDNESDAY, MAY 19, 2010
    [Media] The Four Keys of Social Marketing for Business
    At this point, all business owners should be aware of the exponential potential that social media has for a business marketing. Tags: Advertising Content Social Media With today’s “Go Green” revolution, not to mention we’re a part of the web era, it is an essential set of tools to reach your customer base.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 16, 2015
    [Media] Brand Journalism: What Does It Mean For The Healthcare Sector?
    Technologies such as digital TV, mobile Internet and social media have transformed how consumers engage and evaluate credible, newsworthy content. Many companies have adopted different variations of brand journalism, which together or separately can include content delivered via websites, blogs, social media outlets or digital newsrooms.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Media] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another Social Media Hangover. Social media: Make social media an integral part of your marketing. Social media: Start with goals, strategy, and structure to your social media marketing efforts. I met the best people in the business.
  • WEBBIQUITY  |  SUNDAY, JUNE 2, 2013
    [Media] Most Engaging Twitterers in Minnesota
    One of the greatest attributes of social media is its ability to connect people with similar interests across the globe. “Tweetups” and other networking events are excellent places to meet new social media connections and to meet existing connections in real life, extending the relationship beyond the web.
  • SAZBEAN  |  WEDNESDAY, JANUARY 19, 2011
    [Media] State of the Social Web from Dave Linabury #smcd
    Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Social media is not the tools. The age of data fetishism is ending.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 26, 2014
    [Media] Facebook Tag Bombing is the new telemarketing
    It seems to be coming from the social media gurus and demi-gurus. It seems to be coming from the social media gurus and demi-gurus. This is a post that is probably going to p**s some people off, but it must be said. I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop?
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 30, 2016
    [Media] Building your badass digital marketing strategy – The American Genius
    Email, blogging, social media, PPC, SEO — and the list goes on. – We are living in a digital world Marketing is so many things but few are more important right now than digital marketing. Where to start? What’s really important? Brands & Marketers
  • BIZNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Media] Misquotes and Memes: Accepting What You Cannot Control
    Going head to head with a disgruntled customer on a review site, through social media or even on your own site, is unadvisable. Even social media accounts that are consistently updated can bump out, or at least lower the page rank, of any brand negativity. It’s also inaccurate. It’s probably a harmless error. So what can you do?
  • BIZNOLOGY  |  THURSDAY, MAY 23, 2013
    [Media] Don’t Be a Burden: 4 Steps to Great Guest Blog Posts
    Post the link on your own social media accounts and those of your business. When you first approach a blog about allowing your guest posts, list your social media profiles and explain that you plan to promote your work just as aggressively as the home blog. Be transparent. Ask for topics. Promote the post. Reference your post later on.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Media] CMOs Face a Major Dilemma [Infographic]
    As customers move across paid, earned and owned media, they typically are treated in a first-time-interaction fashion, receiving random promotions, messages and content that doesn’t map to their interests. We need to connect the dots of our customers’ experiences in ways that are meaningful to them. Marketing Efficiency
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Media] CMOs Face a Major Dilemma [Infographic]
    As customers move across paid, earned and owned media, they typically are treated in a first-time-interaction fashion, receiving random promotions, messages and content that doesn’t map to their interests. We need to connect the dots of our customers’ experiences in ways that are meaningful to them. Marketing Efficiency
  • MARKETING EDGE  |  MONDAY, DECEMBER 22, 2008
    [Media] Three Elements of a Winning Blog Post
    His blog post on the Top Rank Blog today is about the best social media podcasts. Provides helpful information for the community (key to all of social media). Giving is at the core of social media, in my mind, and this is a list not just of the popular, but of what the popular hosts listen to.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! I don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Media] 33 Stats On The Future of Content Marketing
    Interesting content is a top reason that people follow brands on social media. 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.” ~ Social Media Today. Social Media Today. We are no longer asking whether content marketing is the future. Sirius Decisions.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Media] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. Then, we’ll look at how candidates have adapted their strategies to take their message to social media platforms. voters. When Digital Marketing Meets Politics. The Website.
  • MARKETING EDGE  |  WEDNESDAY, MAY 19, 2010
    [Media] The Facebook Privacy Conundrum – Not Limited to Facebook
    Hitting on a single topic in marketing, social media and business communications. Tags: social media digital privacy privacy social web A number of posts recently about privacy has prompted me to write this post. Can you trust Facebook? really, no more than you can trust any one organization with many investors. One person is.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 31, 2012
    [Media] B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]
    by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 7, 2013
    [Media] How Link Building Management Will Change in 2013 & Beyond
    User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. Own / run social media profiles, individually and as part of an organization. What do you think?
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Media] 6 Tips for Creating Content That Spreads Naturally
    Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Shareaholic studied 200,000 publisher websites in October, 2012 and learned that 27.27% of those websites' traffic came from social media referrals. Today's social media platforms reward visual content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 17, 2015
    [Media] 3 Compelling Stats that Make the Case for Social Selling for B2B
    75% of B2B buyers use social media to be more informed about vendors ( Source ). Takeaway: Just as buyers use social media to learn about you, use the same tools to keep up with them. Social selling is the latest trend to hit the sales world in years. It is no secret that the buyer’s process is changing. Content Marketing
  • PAUL GILLIN  |  FRIDAY, JANUARY 2, 2015
    [Media] Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
    FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Two new surveys cast doubt on the value of social media as a lead generation vehicle. One found that the top three value propositions of social media relate to ongoing customer engagement rather than lead generation. Here’s a roundup of what I’ve been musing about.
  • MI6 MARKETING AGENCY  |  MONDAY, AUGUST 9, 2010
    [Media] Groundswell Blook Report, Chapter Six: Talking With the Groundswell
    Audience: Senior Executives, Marketing and Sales Professionals, Social Media students and enthusiasts. The key, is to create and share content through social media and participate in open and honest conversations. If you want to engage in conversation through social media you must be committed for the long term. ROI of blogging.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Media] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Media] 5 Tricks to B2B Marketing Socially
    Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. Related posts: What to look for in a Social Media Marketer? Tweet This!
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 28, 2016
    [Media] Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital
    Blog digital marketing Euro 2016 influencer marketing social media campaigns social media content creation social media marketing Twitter viral content visual sharingThe post Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital appeared first on Connecting Element.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Media] Make Your Content Marketing POP with Powerful Images
    As I wrote then, we love images because they provide a welcome diversion in a busy social media environment. Yet it might not be obvious … Continue Reading Make Your Content Marketing POP with Powerful Images by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • BIZNOLOGY  |  THURSDAY, AUGUST 8, 2013
    [Media] Are you trying to help your customers? Or fool them?
    You’ve probably heard about this social media stuff on the Interwebz. Internet Marketing Business CNET Customer social media Photo credit: LarsZi. Your customers are talking about you when you screw up. You heard about that, right? Well, it means that you might want to screw up a lot less than you used to. You can opt out.
  • FATHOM  |  TUESDAY, NOVEMBER 20, 2012
    [Media] Technology Companies Use Marketing Automation to Surpass their Competition
    Is your company’s wide variety of online marketing tactics and media outlets making your online marketing objectives difficult to track? Marketing automation is a way to organize your many online marketing efforts. B2B Email Marketing Technology Industry marketing automation
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