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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 3, 2013
    [Media] What does it take to start a blog these days?
    New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 11, 2014
    [Media] Influence Marketing is hot and about to get hotter
    Why bloggers are trumping mainstream media. Why bloggers are trumping mainstream media - A first-hand account of escalating influence marketing - Why 95 percent brands are stumbling in the influence marketing field - Stepping over the line — Influencer or infomercial? Really. first-hand account of escalating influence marketing.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 20, 2011
    [Media] Several B2B Perspectives on LinkedIn’s IPO
    With this week’s IPO of LinkedIn, which happens to be social network site that seems to be most synonymous with B2B social media, we could not ignore it. We round out this week’s posts with a couple perspectives on why social media matters to business and how it fits into your life. from Social Media Today.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Media] [INFOGRAPHIC] The 7 Traits of the @SocialEmployee (McGraw-Hill) #socbiz
    As we explain in our Amazon best-selling book , The Social Employee : How Great Companies Make Social Media Work (McGraw-Hill) , there can be no mistaking that brands’ relationships to both their customers and employees are changing. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 30, 2011
    [Media] When a Blog is More than Just a Blog
    This could be one of the reasons that the ROI on social media is lagging for many. help many of my clients incorporte social media into their eMarketing initiatives. Ways to get more value from your blog posts: Use social media to share your blog posts. Loosening up the writing style to become more conversational. The payoff?
  • HUBSPOT  |  TUESDAY, MAY 31, 2011
    [Media] New Data Proves 'Please ReTweet' Generates 4x More ReTweets [Data]
    For more new data like this and to learn about the Science of Social Media, register now for The Science of Social Media 2011 webinar. Free Webinar: The Science of Social Media 2011. I've listed the plus-or-minus ranges below to a 90% confidence interval so you can see just how significant this data is. retweets. retweets.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 16, 2012
    [Media] Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?
    Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Here’s a piece from 2009.)
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Media] New Facebook Verification Badges Highlight Dire Need for Disruption
    While we don''t have to begrudge these social networks for slowly morphing into clones of each other, we do need to pay attention to how we react to this overarching shift in design and user experience on social media. The Time for Social Media Disruption Is Now. The time is now to disrupt how marketers "do" social media. Howi
  • THE CRAP REPORT  |  FRIDAY, JULY 2, 2010
    [Media] Follow Friday Blog Post, Take Two
    MackCollier – Mack Collier is a social media consultant, trainer, and speaker. Justin has a blog, Justin Levy , which explores social media and its impact in the business world. If so, you can check out two posts below to see who I suggested you follow two months ago. still think the Follow Friday blog post is a good idea.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 28, 2012
    [Media] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
    mobile users access social media sites daily. What’s Your Mobile Media Strategy for 2012? We all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away. Almost 40 million U.S.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 15, 2011
    [Media] InsideView Brings Sales Intelligence to International Sales Teams
    InsideView is seeing huge demand from companies selling to UK and Ireland-based businesses, where over 45% of the population is active on social media including Facebook and LinkedIn, making it the second largest market in the world for new solutions that can drive ROI from social media.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Media] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks. Social media “marketers&# who have never practiced marketing.  Social Media Strategy?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Media] 5 Ways to Use Content Marketing to Attract New Business
    Jump start your blog traffic – repurpose content through other social media channels like Twitter, LinkedIn and Facebook using third-party tools to make the process easy and efficient to manage. How Do You Measure Social Media Success? Relevant and valuable content will attract a clearly defined and understood target audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 26, 2013
    [Media] USC Business School predicts Americans will stop working, eating, and having sex by 2015
    would like for you to think about this summary statement of a new study by the Marshall School of Business at USC : By 2015, it is estimated that Americans will consume both traditional and digital media for over 1.7 Media consumed while at work is not included.” Media consumed while at work is not included.”. No matter.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Media] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
    We love comments and those who share on social media. '“Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.” ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing.
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 31, 2011
    [Media] Addressable TV advertising starting to go mainstream
    For more than a decade now, direct and interactive media have offered much more sophisticated targeting capabilities to marketers, albeit without the broad reach of television audiences which, however, have become increasingly fragmented. Earlier this month,  The Wall Street Journal featured an article on addressable TV advertising.
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 5, 2010
    [Media] Is the era of PR over?
    As the media melts away, companies can’t link to or highlight objective sources on the website. Most had no media training, and many spoke to me without PR people on the line. Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. As in dead. Don’t do it anymore.
  • E-LIGN  |  MONDAY, AUGUST 5, 2013
    [Media] Is Your Business Prepared for Mobile Millennials (Gen Y)?
    Media is Being Consumed Everywhere All Day. Are you communicating on all channels including: social media, forums, industry websites, online media, and text messaging? 'The way consumers interact with brands is drastically changing and younger generations have very different expectations for the future. Mobile Marketing
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Media] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Without a doubt, the current trend of spending more time online , particularly on social media websites, is partially the cause.  LinkedIn
  • CRIMSON MARKETING  |  THURSDAY, JUNE 26, 2014
    [Media] Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]
    She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs. 'One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Demand Generation Podcasts
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Media] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Some systems have additional features that allow you to leverage social media as a demand generation tool by providing trackable links that add to the prospect data and can affect the lead score–giving a more clear representation of the prospect’s interests and engagement with your brand. How can we help you Make Good Media?
  • E-STORM  |  MONDAY, JANUARY 13, 2014
    [Media] The Ultimate Mobile Marketing Checklist For Brands
    Mobile accounts for 12% of media consumption, which is triple what it was a few years ago (source). 'The Ultimate Mobile Marketing Checklist For Brands How to build a mobile marketing strategy for your brand. Do you have a smartphone? 56% of American adults own smartphones. The future is mobile. The reality is that the […].
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 10, 2012
    [Media] The More Industrial Marketing Changes, the More it Stays the Same
    73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. The next favored channel is email marketing, an old workhorse despite all the rumors of its death thanks to the current buzz about social media. Click on the image to enlarge).
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 1, 2011
    [Media] B2B Marketing Events Around The World - Mar 2011
    London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. March 24, Social Media Tulsa Conference. March 29, BlogWell New York: How Big Brands Use Social Media.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 25, 2013
    [Media] Email Marketing: How to maintain low opt-out rates
    Questions to Steer Your Marketing Priorities – Find out the value of asking a handful of customers questions directly – not through surveys, focus groups, digital body language or social media. My answer, in a word, was relevance. Watch the video below to find out more. Know how your value proposition helps.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, DECEMBER 21, 2010
    [Media] The Top 10 B2B Marketing Mistakes – And How to Avoid Them
    From email to social media, people expressed their opinions — and often quite passionately. Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. and How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. The Top Three Mistakes? No marketing strategy. Website not optimized. Wasting lead opportunities.
  • DIGITAL VOICES  |  MONDAY, JUNE 9, 2014
    [Media] 4 Reasons Why Bluetrain.io is a Perfect CMS Solution
    For example the ‘In the Media’ page on the TRI site required blocks for different types of media to look different. Figure 3: Shows finished product of TRI ‘In the Media’ page – Made possible by an easy data structure set-up. platform instead. Bluetrain.io Easy Learning Curve. cloud. Data Structure.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 11, 2013
    [Media] How to Blog without Boring Readers in the Holiday Season
    Share via social media – While you should always share your blog posts on social media networks if you want them to be seen by more people, it’s even more important to do so during the holidays. 'How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us! Several things!
  • INBOUND MARKETING AUTOMATION BLOG  |  FRIDAY, AUGUST 10, 2012
    [Media] 5 Steps to Inbound Marketing Automation
    This post is the third and final one in our series, "A Primer on Inbound Marketing Automation." The post provides you with a 5-step plan on implementing an Inbound Marketing Automation system in your own organization. No related posts. Blog Posts
  • INBOUND MARKETING AUTOMATION BLOG  |  FRIDAY, AUGUST 10, 2012
    [Media] 5 Steps to Inbound Marketing Automation
    This post is the third and final one in our series, "A Primer on Inbound Marketing Automation." The post provides you with a 5-step plan on implementing an Inbound Marketing Automation system in your own organization. No related posts. Blog Posts
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Media] Making the Transition from Push Marketing to Pull Marketing
    Since pull marketing depends heavily on fresh content, you need to have one or more people in your organization dedicated to creating a steady stream of content (social media, web content, sales collateral). Here is a post you might enjoy that illustrates this point: Is Social Media a Marathon or a Sprint?
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [Media] Three Tips to Engage the 'Short Attention' White Paper Reader
    Social Media has been heralded as the great new frontier in B2B marketing. Apply 'Attention-Generating' Enhancements The addition of sidebar callouts (pull quotes), shaded text boxes, and short bullet lists are an effective way to fulfill the Social Media model of short, succinct messaging in your white paper.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [Media] Three Tips to Engage the 'Short Attention' White Paper Reader
    Social Media has been heralded as the great new frontier in B2B marketing. Apply 'Attention-Generating' Enhancements The addition of sidebar callouts (pull quotes), shaded text boxes, and short bullet lists are an effective way to fulfill the Social Media model of short, succinct messaging in your white paper.
  • TOMORROW PEOPLE  |  MONDAY, JANUARY 30, 2012
    [Media] Why Inbound Marketing is Telemarketing’s Secret Ingredient
    Yet it is facing increasing challenges - consumers overwhelmed and desensitised to increasing volume of cold calls plus a growing shift towards the internet and social media for making choices around what we buy. Telemarketing is a well known method of drumming up more business. Download your copy now
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Media] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
    The tactic takes advantage of the fact that people are constantly using mobile devices to seek out new resources of interest through social media, content, and e-commerce. This facet refers to choosing and utilizing social media platforms in order to promote your content and engage with your target audience. Think Local.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 2, 2012
    [Media] Hey Job Seekers! Grab this free book!
    We love comments and those who share on social media. • Get a free PDF copy. Buy it on Amazon. It kills me to read all the press about people out of work for month and even years. It’s terrible. Quite some time ago, Jill and I collaborated on this book. She authored it and I was the example in the book. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [Media] Check Out “5 Keys to Successful Lead Nurturing” sponsored by @datadotcom
    We love to read you comments and appreciate those who share our posts on social media. 5 Keys to Successful Lead Nurturing. View more webinars from Find New Customers, Inc. This is the webinar I did for Data.com last week. With to thank DataDotCom for making this possible. What do you think?
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 23, 2011
    [Media] Is the Role of a Hunter Salesman Dead?
    Consultative selling is limited, as you are no longer the most trusted person – nor is media or the “independent” analyst. Their findings also reveal that when consumers are exposed to both search and social media by a brand, that overall search click-through rate went up by 94%. The Hunter has now become the hunted.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Media] How to Integrate Email Campaigns With the Rest of Your Marketing
    Email & Social Media Integration. Study after study shows that email strategies that integrate social media into their sends lead to better results. In fact, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% ( Aberdeen Research ).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 27, 2011
    [Media] Video: Hubspot and the Content Marketing Funnel
    Related posts: B2B Social Media and Content Marketing in the Sales Funnel B2B marketers are turning to social media marketing approaches in. B2B Social Media Benefits from Email Marketing B2B Marketers are more successful in social media when their. Related posts brought to you by Yet Another Related Posts Plugin.
  • INSIGHTIQ BLOG  |  FRIDAY, AUGUST 24, 2012
    [Media] 3 Noteworthy Takeaways from the Neolane Customer Forum 2012
    This intersection of social media and merchants using location-aware technology for advertising and mobile device usage (SoLoMo) offer opportunities to retailers and consumers alike, but email is still a tried and true and cost effective channel to engage your audience. SoLoMo is steadily gaining momentum. 
  • CLIENT BRIDGE  |  MONDAY, MARCH 21, 2011
    [Media] The Top 10 Content Marketing Blogs
    Top Blogs : Articles are posted on average, once every 10 hours Conventional Wisdom : Company blogs are less important than Facebook, Twitter, YouTube and other social media. Business2Community.com takes a look at AdAge's Power 150 Marketing blogs and points out the commonalities of the top ten blogs. The Top Blogs: Copyblogger.com. PSFK).
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Media] Aberdeen Shows How to Do Email Marketing Right
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 29, 2012
    [Media] 44+ Mobile Marketing Statistics for the B2B Internet Marketer
    That said, it is important to realize that internet marketing, search engine marketing, and social media marketing, are moving rapidly to browsers and applications on the mobile device. New PQ Media Forecast on U.S. Mobile & Social Media Revenue. Mobile & social media revenue surged 30% to $45.4 2012 U.S.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Media] How to Become a Thought Leader In Your Industry
    Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. Maintain your social media presence. The key word here is novel.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [Media] Winning Digital Marketing Strategies
    The book covers three primary subject areas: Channels: advertising, search marketing, mobile marketing and social media marketing. I just had the opportuntity to participate in an interesting eBook project.  Techniques: content marketing, lead management, revenue performance management and customer marketing. You can pick up your copy here.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Media] How to Make the Zero Moment of Truth Work for You
    Try adding a YouTube channel to your social media arsenal. If there’s no stylistic connection between your company’s main website, your social media pages, and your offline marketing campaigns, shoppers are bound to get confused or challenge the legitimacy of your online presence. 38% comparison shopped online. Brand Credibility.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 9, 2013
    [Media] BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends
    We love comments and those who share on social media. 'Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Overview: The State of B2B Content Marketing IN NORTH AMERICA. If one word could describe content marketing at the end of 2012, that would be it.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 18, 2013
    [Media] ReachForce Demand Generation Sponsor at Online Marketing Summit
    Improving Lead Generation Using the Social Media Advancements in 2012. We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. Come see us at the Solutions Expo, Booth 319. Why Understanding your Customer is Key to Getting through the Personalization Filter.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Media] CMOs Speak: The Guide to the New Crazy World of Marketing is released
    We love comments and those who share on social media. The new white paper to help Chief Marketing Officers deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it is penned by Jeff Ogden of the sales lead generation company Find New Customers. It’s also a quick and fun read. What do you think?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 28, 2011
    [Media] Crisis Byte: An Online Shark Attack or Fishy Little Nibbles?
    Crisis, “PR disaster” or #epicfail: labels with a lot of subjective latitude in the fast-moving stream of social media opinion. My memory of his premise: don’t deem all media “catches” equally in your analysis. How many received extensive coverage in traditional, international media? Starvation in Africa.
  • VIEWPOINT  |  TUESDAY, DECEMBER 10, 2013
    [Media] PowerViews with Chad Burmeister: Sales is More Scientific Nowadays
    That kind of video can be shared on social media, generating buzz about your company. 'Field sales is flat while inside sales is up 20 percent in the last few years. That’s part of the new landscape, and so is the ubiquitous use of technology. Here is the full video of our discussions and below are some highlights. Twitter: @velocity_sales.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Media] 4 AdWeek marketing lessons for small businesses
    Representatives from Facebook, Yahoo, and major-media publisher Condé Nast were all on hand to talk about upcoming initiatives and success stories at their companies. 'Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Lesson #1: Expand Your Audience.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Media] Content Marketing for Engineers
    Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people.
  • WORKFACE  |  MONDAY, AUGUST 22, 2011
    [Media] Customer Satisfaction is No Longer Enough – Engagement is Now Key
    Writing in 1to1 Media , Alan Zorfas reports that “while American business has obsessed over satisfaction—to the great benefit of the American consumer—it has reached commoditization. What is that sets brands like Apple, Nordstrom and Nike apart from their competitors? It isn’t “customer satisfaction.”
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Media] Making Sense Out Of The Numbers – Social Marketing Metrics
    Let’s say you’ve convinced top management that a strategic social media program is worth supporting. So what’s the best way to report your social media marketing stats? For example, in Demand Metric’s Social Media 5-Pack , you can use the Social Media Program Metrics Dashboard.
  • SAZBEAN  |  TUESDAY, APRIL 2, 2013
    [Media] Real-Time Marketing: Why You’ll Get Nowhere Without Measurement
    Socially savvy brands are turning the heads of marketers, media and consumers alike with their smart, bold campaigns that seem to be put together at lightning speed. With all this real-time marketing buzz, we’re expecting to see brands attempt to jump on the real-time bandwagon. News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Media] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? Mashable!) News & Notes
  • LEDGER BENNETT  |  WEDNESDAY, JANUARY 2, 2013
    [Media] 10 Reasons why B2B cannot ignore mobile
    Social media has a lot to do with being connected, mobile helps facilitate this driving 75% growth in the past year. 5.       More than half of mobile users that access social media do it almost on a daily basis. Media consumption on mobile devices is increasing due to ease of convenience and access. The Tipping Point.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Media] Ad Retargeting: It’s About Context, Relevance & Value
    These are some of the questions addressed in a new survey report issued by ad tech company InSkin Media and media planning and buying agency RAPP media. As Paul Phillips, RAPP’s Head of Media Strategy notes, “It’s not just about how many times the ad is seen, it’s when it’s seen. But how does ad retargeting work?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 17, 2014
    [Media] How I Became Immune to Rejection
    This experience turned me into a motivational speaker and I help people all day and all night and people connect with me on social media all day and all night too, As the author of The Importance of Attitude on the Salesforce,com blog, my attitude makes me immune to rejection. love comments and people who share on social media.
  • MARKETING INTERACTIONS  |  MONDAY, DECEMBER 14, 2009
    [Media] Is Your B2B Marketing Content Reader Friendly?
    I was just reviewing some survey results from the Eccolo Media 2009 B2B Technology Collateral Survey and came across this highlight: "People prefer to consume collateral from their desktop: Only 1 in 4 surveyed even print out an online document." And that's what got me thinking. Up and down. Up and down. Up and down. and more.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 14, 2012
    [Media] The Key to Online Digital Marketing is Achieving Higher Grades
    The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. It’s no longer enough to base your inbound marketing strategy around your dazzling website.
  • ENGAGE  |  MONDAY, OCTOBER 15, 2012
    [Media] Are J-Schools Finally Going Digital?
    There’s been a lot of hand-wringing in the professional media and higher education over the state of journalism schools. They have headlines like “Journalism schools aren’t changing fast enough,” “Rebooting journalism education means constant state of change,” “Can journalism schools adapt to new media landscape?” FrontPage?!).
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 10, 2011
    [Media] Future of Ideas
    Paid media still rules amid seismic change -  Tornadic Movement. In the FastCompany , June 20 th article on the Cannes Lions, we were reminded “… a lot of the clients, ad and media agencies and media owners still depend so heavily on paid media to sustain their business models.” The Future isn’t what it used to be.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Media] B2B Content Marketing: How To Get Your Prospects To Love You
    Or in the case of media relations, an editor had to be pitched (or begged) to gain exposure. When distributing your content, keep in mind that the half-life of a social media link is about three hours (about 90 minutes for Twitter). But social media is becoming increasingly visual , and rewarding of visual content. And lonely.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 2, 2012
    [Media] I Blog for Content, Not for Comments. Surprised?
    I’m not here to “engage” you – I’m here to hopefully provide you some insight and education based on my own experience in the social media industry. 3) I Want to Engage Where Everyone Can See It – Not Just on My Website Don’t get me wrong when I say engagement is critical in social media.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Media] Google+ on its Third Birthday
    It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. To leave Facebook behind and make G+ my number one social media wife.
  • MARKETING GENIUS BLOG  |  MONDAY, MARCH 28, 2011
    [Media] 4 Rules to Avoid Marketing Whiplash
    Remember, your customers are probably just as overwhelmed by their media consumption options as you are by the flip side of the coin (although their costs are so much lower in choosing!). Its astonishing how quickly the online marketing landscape has shifted and evolved over the past 10 years.  Rule #1:  Don’t panic. Tweet This!
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 8, 2013
    [Media] Content Marketing Focus: Lessons from Steve Allen
    When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Everyone, especially small business owners, is using blogs, website, and social media sites to get found, get known and get clients. Time-Saving Tips for Social Media Marketing.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Media] B2B Demand Gen Letter to Google: Real Time Search
    When someone goes to Google and types " appointment setting ," don't you want your organic results on the left and your real time social media posts on the right? If someone has already written about this, forgive me. But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Media] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels. 'Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. That has pros and cons, Nick said. agree.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 3, 2015
    [Media] Do I need two Twitter accounts?
    By trying to force-fit old “broadcast” media thinking into this new platform they are sub-optimizing Twitter at best and hurting their brand at worst. If your job is to be your official company Twitterer, you probably have marching orders to follow a role or social media policy that has you tweeting behind a logo. No, of course not.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Media] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
    Whether your posts are being discovered in social media, search engines, or inside of people''s inboxes, the titles are the first things readers will see -- and they''re the gatekeepers of the excellent content just one click away. What''s the most compelling blog post title you''ve ever come across? Blogging
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Media] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    Meanwhile, linking to third-party media articles costs you nothing. B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. 'Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. Define lead nurturing — and which leads you should nurture. ” 8.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 30, 2013
    [Media] 24 Sphere Bytes Reflect Core Learnings about Social Public Relations
    Related Stories Ways the Hospitality Industry Can Take Advantage of LinkedIn Reputation Byte: 3 Taxing Areas Beyond Control in Social Public Relations How to Scale Your Social Media Writing Team. Featuring Contributions from Global Thinkers. Public Relations Business Bytes CorpComms Facebook LinkedIn public-relations Twitter YouTube
  • JUNTA 42  |  THURSDAY, AUGUST 19, 2010
    [Media] Smaller Companies Spend More on Content Marketing
    Only a few weeks left until we release our findings from the 2010 B2B Content Marketing Study from Junta42 and MarketingProfs with assistance from the Business Marketing Association and American Business Media. Small companies have been faster to adopt social media and eBooks. Not too shabby.  Thanks for your patience
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Media] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? 'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Or declining? Not doing?
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Media] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    Social Media Is Going Strong. Not surprisingly, social media is a hot topic for online marketers in 2012. When asked about the services in most demand over the past year, social media led the way, with 72% of respondents reporting increased demand. Social media actions topped the list of tactics, too.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Media] Zappos.com's $1.6M Mistake That Boosted its Brand
    Zappos.com, the popular shoe site that embraces exceptional customer service and successful use of social media, made an expensive mistake over the weekend that cost them $1.6 Instead of allowing the media to criticize the mistake, they used the press to display their commitment to consumers. So what happened? Webinar - PR 2.0
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Media] What My Paper Route Taught Me about Content Marketing
    Relying on automated feeds to push content rather than building genuine social media connections. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Note: This is a guest post by Brad Shorr. See his bio at the end. On-page usability factors.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Media] Websites With More Content Generate More Customers [New Infographic]
    Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. We've long known that business blogging , social media, and great content creation are the keys to successful inbound marketing. This isn't a surprise.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 31, 2012
    [Media] 2012 Marketing Outlook Survey Results Webinar Replay [Video]
    You can download the results here and be sure to tune into this webcast replay to hear some additional insights related to marketing budgets, how social media is being used for sales prospecting, and what makes a sales lead high quality vs. low quality. We would love you to try out LoopFuse here. To add LoopFuse to Salesforce.com, click here.
  • AD YOUR COMMENT HERE  |  THURSDAY, MARCH 3, 2011
    [Media] Becoming an Influencer: How to get there and how to stay there
    Contribute (for free) to Well-trafficked Media Outlets. Mashable had an article a few weeks ago, “ HOW TO: Jump-Start Your Career By Becoming an Online Influencer &# (16 February 2011).  In it, they highlighted ways to actually become an influencer: You Must Create Content. Go After a Niche. Create a Regular Series.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 19, 2011
    [Media] Savvy Speaks: Best B2B Twitter Tips
    Unless you're living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two - Twitter in particular. there has been a debate over which social media platforms are appropriate for which businesses and how they would be used to their best effect. Along with the enthusiasm (hype?),
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 3, 2010
    [Media] B-to-B Marketers: What Type of Twitterer Are You?
    read a post recently from Jason Falls (a social media guy who I admire), Four styles of marketing on Twitter , and thought he hit it right on the head. How Do You Measure Social Media Success? People use Twitter for different reasons. From a B-to-B perspective, why do you? Twitter is a conversational platform. take my survey [link].
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Media] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Most consultants I meet have little time for social media, nonetheless blogging!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 16, 2010
    [Media] Checklists for Selecting a Marketing Automation System
    The first column describes the media you'll use and the second lists business characteristics contributing to program complexity. Required media can be directly compared with the media supported by potential vendors. Summary: here are some checklists to help select a marketing automation system. Here's a bit of a preview.
  • BIZNOLOGY  |  THURSDAY, JULY 31, 2014
    [Media] 5 Reasons why non-profits reject social business
    If anything, the availability of free or nearly free social media platforms should serve as a compelling reason for non-profits to utilize social media and social networks. 'Having spent most of my career in the enterprise space, I am enjoying the diversity of consulting with both for-profit and non-profit organizations.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 5, 2010
    [Media] Peeling Away The Layers
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Peeling Away The Layers August 5th, 2010 | By Jeremy Victor By nature, I am an analytical person. That’s our focus at Make Good Media.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 14, 2010
    [Media] Use Twitter to Talk Up Your Brand to Tradesmen
    How Do You Measure Social Media Success? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. This according to a recent  post on eMarketer.com from ROI Research.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 6, 2013
    [Media] 7 Keys to Successful Lead Nurturing Best Practices
    We love to read your comments and appreciate those who share our blog posts on social media. 'Up to 7 out of 10 visitors to your website are not ready to buy today. Give 3 to Sales and nurture the other 7 till they are sales-ready too. This is how you do lead nurturing best practices. What are lead nurturing best practices?
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 23, 2011
    [Media] TDWI Vendor Panel on the Future of BI – part One
    Social Media Data – Also known as social media analytics (SMA), this is definitely a new trend that has incredible value. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest.
  • SYNECORE  |  SUNDAY, APRIL 20, 2014
    [Media] Marketing Eggcellence: The Top Branded Easter Campaigns
    The supermarket''s #AsdaChick campaign combines TV and social media in a way that gets viewers dancing along to the beat of low prices. 'Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. let''s hop to it! Cadbury. Target. M&M''s.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [Media] 2005 Called, It Wants Its Marketing Trends Back
    As customers grow their adoption and use of social media portals and mobile devices, each service interaction is now easily shared with the masses via social media – anyone remember the Domino’s , Comcast examples that are not yet in our distant memory? It’s all part of your job. The term itself has been rather popular since 2009.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Media] Don’t chase the buzz: why clickbait titles hurt your business.
    Social media pitfalls. For younger readers/users, social media is a precious resource, and anything that endangers their image online or their access to these tools is poison. Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 17, 2013
    [Media] 5 Ways to Personalize Emails and Enhance Open Rates
    Modern Marketers are equipped with an arsenal of prospect information garnered through web forms, third-party lists, social media, conference registrations, and a variety of other channels. The email immediately established context in the abyss that is, my inbox. But emails can’t support any of these marketing efforts without relevance.
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Media] Email marketing: Overcoming message overload
    And as a bonus, not only will good content optimise email success, but it can feed other activity such as social media, events and PR. I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  Now my suspicions are confirmed. . Click for enlarged infographic. Inevitably these merge into one indistinct mass. .
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Media] You’re doing a terrible job with search and social
    Social Media is an Afterthought. Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day. They may well be sharing content on their social media platforms but it’s generally spotty and lazy. You’ve a Chequered Past. Want some proof?
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Media] Help Shape and Improve #B2BChat!
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Help Shape and Improve #B2BChat! How can we help you Make Good Media? What makes you come back? What can be improved?
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