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  • PR MEETS MARKETING  |  WEDNESDAY, APRIL 1, 2009
    [Media] Three Tips for Your YouTube Video
    Instead of a social media press release, I recommend issuing a press release that points to a page that has the video on your website alongside with other relevant content.  . technorati tags: Video YouTube Social Media Flip mini HD Content Marketing. tags: Video YouTube Social Media Flip mini HD Content Marketing. Conclusions.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 18, 2007
    [Media] Embargoes – Valid in the Brave New World of PR?
    This raises an interesting question about whether or not embargoes are still valid in this new world of instantaneous news and the desire to scoop your fellow bloggers and traditional media.  . technorati tags: CenterNetworks Embargo New Media PR Public Relations. tags : CenterNetworks Embargo New Media PR Public Relations.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Media] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    The web and social media have forever changed the tactics of marketing. Social Media. Include inbound numbers on all of your communications across all channels and media. Drive content that media sites will rank high on search results. But simply “telling stories” about your products is not enough either.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Media] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Most consultants I meet have little time for social media, nonetheless blogging!
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Media] Want to Get Featured in Mashable? The Secret to One Startup's Success
    And I''m not just talking a courtesy link that most major media publications include on any data report or infographic they feature. If you''re doing inbound marketing, you''re investing in a ton of owned media -- blogs, landing pages, whitepapers, ebooks, tweets, Facebook posts, and Pinterest boards, etc. An overt company mention?
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Media] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Approximately 46% of online users rely on social media when making a purchase decision. Human beings with mood swings, families, insecurities, personal and company goals.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 23, 2012
    [Media] Introducing InsideView Social Key
    InsideView Social Key provides the most convenient platform for sales reps to find social media insights about prospects and customers. With InsideView’s social key, you find all social media posts, tags, and profiles right in an account view within CRM. Sales 2.0
  • MARKETING EDGE  |  SATURDAY, JUNE 14, 2008
    [Media] A time for dialogue in democracy, an interview with the authors of Millennial Makeover
    have said for a long time that social media is more a movement than a market. The nature of social media and the timing of this technology fits perfectly with the Millennial generation. They are turning to social media, blogs, twitter, Facebook and many others. Time 21:37.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 4, 2014
    [Media] Cold Case: Finding the Right Contact in Inside Sales
    Social Media. Having the know-how to find the right contact could be one of the most underrated functions of the prospecting process. This ability separates someone who is average and someone who excels. Here are some tips for finding the right contact in inside sales: Craft a Referral Email. Use the Help of Administrative Assistants.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Media] You’re Blogging It Wrong: 5 Common Content Mistakes
    Putting out interesting, thought-provoking content will encourage others to return to see what else you have to say and to share your posts via social media or email. If you see a lot of questions out on social media channels about a certain topic, write a blog about it. Who would voluntarily read advertisements on a regular basis?
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Media] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. Photo from Flickr.
  • SCRIBBLELIVE  |  WEDNESDAY, MARCH 23, 2016
    [Media] 30 Brilliant Content Marketing Podcasts You Need to Hear
    Social Media Marketing. Social Media Social Hour. Nate Birt is a multimedia journalist, social media enthusiast and copy editor with experience at a  variety of print and digital publications, and a Contributing Editor to the Visual.ly By 8 a.m. We’re talking, of course, about podcasts. Agents of Change. 2. Claim Your Fame. 3.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Media] Build your brand (for free)
    My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly. I do webinars for them a lot. also have search locked down.
  • SYNECORE  |  TUESDAY, FEBRUARY 12, 2013
    [Media] Digital Marketing Analytics: What SMBs Need to Know
    Which social media sites are successfully generating leads? Are you able to compare data from different digital media? Is it likely that mobile users are spending a lot of time interacting on social media? Reflect on your own media habits and use a little common sense to determine what kind of customer your data is representing.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Media] The Medium.com is the message
    Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates. Copy and paste?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 29, 2012
    [Media] How to Build a Successful Personal Brand
    Rather than get spooked, though, he set his sights on starting a new chapter in his career – namely in social media. digested as much content as I could on social media. also did a mini MBA at Rutgers in social media marketing. didn’t want to just about social media, I wanted to show I could use it. Stay On Top of It.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 3, 2014
    [Media] How to Capture and Keep Your Video Audience ’s Attention
    Something else to […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. Getting people to watch your video is only half the battle. Video
  • LEADERSHIP  |  TUESDAY, JUNE 16, 2015
    [Media] A 14-Point Credo for the B2B Demand Generation Samurai
    It is easy to get carried away by the numbers, especially in social media marketing. Demand Generation Lead Generation B2B buyer B2B demand generation Big Data customer experience disruptive marketing growth hacking home lead generation process lead generation programs social media marketingWe are at the halfway mark for 2015.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, APRIL 3, 2013
    [Media] How Barack Obama Became Content Marketer-In-Chief of the USA
    Well, Barack Obama and his team have put content marketing at the center of their media strategy. caption id="attachment_3428" align="alignnone" width="517"] Bo Helping President with his Content Marketing[/caption] They have effectively dis-intermediated the media. Still skeptical of the merits of content marketing?
  • MARKETING EDGE  |  SATURDAY, JUNE 18, 2011
    [Media] Facebook Losing US Users & Gaining P & G Commerce Pages – Confusing
    Hitting on a single topic in marketing, social media and business communications. marketing social media Facebook Facebook Commerce Facebook Users Procter and GambleTime 28:34 So many mixed messages these days. First its declining active users vs awareness on Twitter – according the the Pew Internet and American Life Project.
  • MARKETING EDGE  |  THURSDAY, AUGUST 19, 2010
    [Media] Facebook Marketing Examples WIth Ads & Engagement
    Hitting on a single topic in marketing, social media and business communications. Tags: social media Facebook marketing tactics Time 21:33 We round out part two of this series on Facebook Marketing with some highlights from restaurant. shipping companies and others. We then get into the social promotion of the social web.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 15, 2009
    [Media] CMO Club Demand Gen Roundtable
    Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. Tags: podcasts thought leader interviews b2b marketing social media marketing demand gen On the panel were myself, Jon Miller, CMO at Marketo and Paul Dunay Global head of Marketing for Services at Avaya.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 22, 2013
    [Media] Go short or go home. Can your content plan survive on 6-second videos?
    ” Whether it’s infographics or Vine, brands must learn to master the art of short-form storytelling in this new media world.  Even with the rise in social media usage, consumers are still using Google, and they are still using it a lot. By Michael Brito, {grow} Community Member. Is short a dead end? Like a celebrity. Agree? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 9, 2010
    [Media] The ultimate blogging smack-down: Schaefer versus Mitch Joel
    Check it out to see what happens when we lock horns on the subject of ghost blogging and social media philosophy in general. Mitch says ghost blogging is fundamentally wrong and that this is force-fitting old thinking into a new media. Tags: Blogging best practices Social Media Policy Tweet This! Share this on Facebook.
  • MARKETING EDGE  |  FRIDAY, SEPTEMBER 30, 2011
    [Media] Facebook Changes Don’t Change Challenge
    Hitting on a single topic in marketing, social media and business communications. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real. Quick and to the point. Facebook marketing
  • SYNECORE  |  TUESDAY, JUNE 25, 2013
    [Media] New Study: The ROI of Video in Email Marketing
    Different media allow you to highlight information in different ways, so don’t feel like you’re being redundant by repurposing content. Remember, too, that shorter-form videos tend to play better (given the general busyness/ADD-ness of the digital media consumer), especially if they are confined to a single, focused topic. But wait.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 14, 2011
    [Media] What is Newsjacking?
    by Joe Chernov | Tweet this Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Wiley). First the stated topic: Newsjacking. News, jacked. It’s PR judo.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Media] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    Leverage Social Media Sharing. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Media] How to use influencer marketing to promote your book
    Unlike advertising or a book tour, there is no barrier to entry to social media. Social media enables both intimate one-to-one relationships with online influencers. Social also enables access to one-to-many and many-to-many social media shares. You can still register and it’s free. Paul M. Hugs not horns”. Gini Dietrich.
  • PR MEETS MARKETING  |  THURSDAY, JULY 14, 2011
    [Media] Get to Know Your Reporter Better – Three Tips
    Media databases, such as Vocus and Cision, are great resources for finding reporters and bloggers who cover specific industries and topics. These databases helped augment the day-to-day research that practitioners
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Media] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Media] Three Things Smart B2B Marketers Will be Doing in 2016
    As noted in the eBook: Followers (of companies on social media) rank images, videos, and case studies as the most valued content from brands on social media. Finally, buyers value images, videos, and customer reviews from brands most highly on social media. Here are three key takeaways plus some additional musings.
  • MARKETING EDGE  |  THURSDAY, NOVEMBER 14, 2013
    [Media] Disgraceful PR from White House Communications Team
    Hitting on a single topic in marketing, social media and business communications. Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Quick and to the point.
  • CLIENT BRIDGE  |  WEDNESDAY, OCTOBER 17, 2012
    [Media] INFOGRAPHIC: "Liking" Brands on Facebook
    Lab42 surveyed 1000 social media users about how they felt about "Liking" a brand on Facebook. From Lab42 and the Hubspot Blog, here's an infographic about how brand pages on Facebook are perceived by social media users. The survey led to the conclusion that brand pages on Facebook are more important than companies' websites.
  • MARKETING EDGE  |  TUESDAY, JULY 3, 2012
    [Media] How Content Marketing Allows Big Finance to Look Social
    I can appreciate how difficult it must be for companies in the financial industry to incorporate social media. The medium that pushes companies to be human in the harsh environment of credit scores, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Financial
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 18, 2011
    [Media] SME marketing channel preferences revealed
    Second, seek the implicit endorsement of trade media.  A similar proportion of SMEs, 62 per cent, report that suppliers producing editorial content in trade titles are likely to get on their radar. . Avoid telemarketing and use social media appropriately. Now that’s not to say social media doesn’t have other valuable roles. 
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 7, 2013
    [Media] How Link Building Management Will Change in 2013 & Beyond
    User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. Own / run social media profiles, individually and as part of an organization. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 25, 2009
    [Media] Yes, it IS about the money
    I know social media is about "relationships." I get it. But if you are responsible for a social media initiative for your company, somebody is eventually going to ask you, "Where's my money, honey?" In a business setting, social media relationships must eventually lead to making or saving money. really do. Of course they do.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Media] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Media] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    No paid media required here. Column Five Media. News/Commentary: Social Media B2B. Likeable Media Blog. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. link]. link].
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Media] Branding, Bail Bonds & Sweet Tea: A Video Roundup
    Eric gave a fascinating talk on how the company used social media to dispel some negative stereotypes about the industry. Dell’s Director of Social Media, Adam Brown , spoke on just how important Net Promoter Score is to the company and how he sees the metric evolving. by Jesse Noyes | Tweet this. No, no. Believe it, people.
  • BIZIBLE  |  MONDAY, NOVEMBER 16, 2015
    [Media] 12 Stats On B2B Clients of Paid Search Agencies from the State of Pipeline Marketing
    The State of Pipeline Marketing survey asked respondents to identify whether they managed their paid search / paid media in-house, or whether they outsourced the management of that marketing channel to an agency. Paid media agency clients indicated that they were more familiar with Pipeline Marketing than marketers at large.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 25, 2014
    [Media] Creating an Engaging Customer Experience In A Socially Connected Marketplace
    Related Stories 8 Ways to Enable an Effective Social Shopping Experience Initiating the Social Media Path to Purchase Model Understanding Social Customer Experience Path to Purchase Behaviors. What is an Engaging Customer Experience? Engaging has a nice ring to it. Marketers love to use the term frequently, and why not? Is it Facebook likes?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 24, 2009
    [Media] How to avoid the second Internet Bust
    One of the reasons I've been such a blogging hard-ass over the issue of ROI, measurement, and social media is that I was smack in the middle of the 1990s Internet Bust and I don't want to see responsible professionals (like you!) go through that all over again. Tags: financial impact Internet marketing measurement social media
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Media] Savvy Week in Review: March 30
    50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Is Social Media Strategy Required or Redundant? Do you have a social media strategy? Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. Happy Friday! by @jchernov of @Eloqua. Relax.
  • CLIENT BRIDGE  |  TUESDAY, JUNE 25, 2013
    [Media] Webinar: How to Increase Content Marketing Production by 300%
    And it provides the the much needed fuel for effective social media marketing Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results.
  • SAZBEAN  |  SATURDAY, MARCH 23, 2013
    [Media] Top Internet strategy, marketing and technology links for the week of March 23, 2013
    Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Media] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, JANUARY 26, 2013
    [Media] Top Internet strategy, marketing and technology links for the week of January 26, 2013
    ProBlogger) Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic  (SEOmoz) From Promise to Performance: Measuring Facebook Success Beyond The Like  (All Facebook) Visual Storytelling: The Key Weapon to Content Marketing  (Search Engine Watch). News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 13, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of October 13, 2012
    Would You Read Your Blog? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 5, 2012
    [Media] Top Internet strategy, marketing and technology links for the week of May 5, 2012
    How to Fight for More Social Media Resources In Your Company  (Convince & Convert). How Does Social Media Affect Website Search Rankings? Embracing Your Extrovert in Business  (Outspoken Media). Celebrate Mashable’s Social Media Day 2012  (Mashable!). Who Will Survive the Social Media Bubble? Spin Sucks).
  • SAZBEAN  |  SATURDAY, JULY 9, 2011
    [Media] Top Internet Strategy, Marketing & Technology Links – Week of July 8, 2011
    Enterprise social media: offline company culture impedes implementation? Brands turn to local social media marketing for success (Simply Zesty). Discovery Channel Uses Social Media as Shark Week Bait  (Social Times). When You Are Not Their Boss  (Social Media Explorer). GigaOM). Simply Zesty). GigaOM). The Strategy Web).
  • SYNECORE  |  MONDAY, DECEMBER 10, 2012
    [Media] Google+ Communities: Good for Users, Marketers, and Google
    The multi-media functionality of Communities gives marketers a number of ways to engage with target their audience on a more personal level. Brands can share multi-media content such as photos and videos and engage with others in real time on Hangouts ; the possibilities are rife. Let me explain. USERS: THANKS FOR THE EXPERIENCE.
  • READYPULSE  |  WEDNESDAY, JANUARY 28, 2015
    [Media] How Twitter Verified Accounts Can Help Your Social Content Marketing Strategy
    Authenticity is important in social media, especially any time prominent influencers are involved, mainly athletes and celebrities. The large number of impersonators on social media means that it’s often difficult to tell who’s the real deal, and being able to differentiate the real talent from the imitators is crucial.
  • B2BBLOGGERS  |  FRIDAY, JULY 2, 2010
    [Media] Is It Time To Stop With The Social Networking “Addiction” label.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label? How can we help you Make Good Media? Group : Welcome, Jeremy.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Media] How Marketing Can Supercharge Sales with Big Data & Social Selling
    Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media. Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. The thing is, so do your buyers.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Media] Why Your Brand’s Content Strategy Should Cover the News
    Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. But the rise of social media and mobile devices have shifted this somewhat. The Social Media News Engine.
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Media] The Simple Cure for Google Algorithm Update Anxiety
    Additional off-page signals are also created when the resulting content is shared throughout social media. Earning online media coverage using digital PR techniques quickly and effectively eliminates GAUA symptoms caused by off-page factors. Since then, the GAUA disorder has become a pandemic. Google Algorithm Update Anxiety Overview.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 1, 2011
    [Media] Find New Customers: B2B Marketing Simplified
    Provide the right content to the right person at the right time in the right media. Which media do we use? And you need the ability to offer content in many different media – so they can choose. That’s the essence of lead generation programs – B2B lead generation in a nutshell, if you will. contact-form].
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Media] Why Your Content Marketing Strategy Should Include Long-Form Content
    In 2012, when The New York Times presented its “ Snow Fall ” story to the world, it signaled to publishers—brand and media—a new era of content marketing where immersive experience ruled over stories of a single medium. Increases the average time a user spends on your site (if it’s an engaging, multi-media story).
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 4, 2011
    [Media] Keep Your Mobile B2B Marketing on Track in Time for iPhone 5
    B2B Marketing Apple b2b marketing B2B social media marketing marketing plan Steve Jobsby Maria Pergolino When it comes to tech talk, the word on everyone’s lips is “iPhone.” For months now, discussion has centered on the iPhone 5. This included speculation on features, design, and more. What will happen to the iPhone?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 7, 2014
    [Media] Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014
    To get your sales team prospecting effectively and your marketing team supporting sales effectively, here are some of our favorite sales and marketing articles from this week: With our new Social Selling eBook published, we''ve been listening for advice other people are giving for social media and sales. However, it''s not always that easy.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 15, 2013
    [Media] The Upside of Creating a Learning Culture at Your Company
    During a chat with Megan, our Digital Content Marketing Manager, she told me that Patrice, one of our inside sales reps, loves social media, particularly Pinterest. Megan picked up on Patrice’s passion for Pinterest, and asked her if she would be interested in learning how social media is used in corporate marketing.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Media] The Many Roles of an SEO Professional; What an SEO Tactician Does
    We are Social Media Strategists. We now know the importance of social media with search visibility. As listed above, we need to be part of your website strategy, your content strategy, your social media strategy, and your PR strategy.  We talk to IT; we talk to writers; we talk to you. Social Media Optimization.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Media] Facebook Takes a Swing at LinkedIn
    Let’s take a look at the opportunities for networkers and social media marketers with this new business networking innovation called BranchOut. Everyone’s favorite thing to do is create yet another social media profile, right? Linked-In has stood alone as a professional and business social networking site. just got a raise.&#
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Media] Great webinar for Tampa area dentists and chiropractors is delayed.
    You’ill not want to miss this webinar by Likeable Local , Social Media Marketing Software to make YOU more Successful. It sure seems that almost all dentists and chiropractors are active on social media such as Twitter and Facebook, but most results are limited. Sign up here right now: [link]. Why attend? Thank you!
  • BLUE FOCUS MARKETING  |  TUESDAY, APRIL 10, 2012
    [Media] “The Twitter Hashtag is the New Neon Sign”
    This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. MMchat is sponsored by @TheSocialCMO and was created by Jeff Ashcroft (@JeffAshcroft), Founder, another social media visionary. “The brand lives in connections.” People search using hashtags as well.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Media] How to REALLY Increase B2B Blog Traffic
    PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. You also need traffic.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Media] The 19 Best Content Marketing Blogs From 2014
    53+ Free Image Sources For Your  Blog And Social Media Posts  – by Courtney Seiter on The Buffer Blog. I am always looking for “creative commons” images I can use without registration. Simple Photo Tools For Creating Social Media Graphics  – by Jill Celeste on Social Media Examiner. Email subject line?
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Media] Case Study: Improve Search Rankings With Social Media and Website Optimization
    blogging, social media, video) before trying out another. About Trust eMedia: Trust eMedia is a company that provides social media marketing services to companies in the Milwaukee, WI and Chicago, IL metropolitan areas. Produced an online video about social media marketing. Inbound Marketing Case Study: Trust eMedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2009
    [Media] Lessons from a marketing strategy gone wrong (mine!)
    Something I have preached relentlessly: When you start a social media strategy, it needs to be integrated into your overall business objectives. Here's what's happened: Over time I have been writing less about small business marketing fundamentals, and more about B2B and social media. It's ugly. have not been following my own rules.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Media] Origami Logic Scores Gold with “Brand Olympics” Campaign
    The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.
  • CONTENT MARKETING TODAY  |  MONDAY, MARCH 29, 2010
    [Media] Marketing Like the Big Boys—Facebook for Small Business
    A Quick Guide to Getting Started with this Essential Social Media Tool. Thanks to content marketing maven, Beth Hrusch of Interact Media for this great guest post. By putting all the pieces together, you can get a picture of how your social media efforts are affecting leads and sales. You really have no clue how to do it.
  • SYNECORE  |  WEDNESDAY, DECEMBER 19, 2012
    [Media] How to Use Content Marketing to Convey Your Brand Message
    In today’s digital milieu, marketers are becoming ever more reliant on written, auditory, and visual content media to inform, entertain, and otherwise address the needs of their target audience. Wendy has already built WWD’s site using HTML5/RWD and set up profiles on the major social media platforms relevant to her business.
  • BEYOND  |  FRIDAY, AUGUST 23, 2013
    [Media] Will 4G transform your brand campaigns?
    Could this be is a missed opportunity given that mobile is the primary media consumption tool for so many people in the UK 4G is coming. It will transform the experience of the mobile user. But will it make any difference to your brand engagement work?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media] 2 Steps to Develop Your Social Recruitment Strategy
    You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time She blogs to show brands how to use social media in their recruitment. Remember that 64% of … Continue Reading. Social Recruiting
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 5, 2013
    [Media] The Top #Nifty50 Men Writers on Twitter for 2013
    Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. Cheryl Burgess ( @ckburgess ) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work , published by McGraw-Hill, in summer 2013. Vala Afshar @ ValaAfshar. David Armano @armano.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 22, 2013
    [Media] One Case Study Helps Land FIVE Major Customer Awards
    Last year, United Airlines racked up five major awards - and countless resulting PR - for its CRM and direct marketing efforts for the MileagePlus loyalty program: • 2012 Gartner and 1to1 Media CRM Excellence Awards – Silver. • 2012 1to1 Media Customer Champion. • 2012 DMA – Marketer of the Year.
  • MARKETING EDGE  |  SUNDAY, JULY 4, 2010
    [Media] Independence – Nice Notion But We Are Not Really
    Hitting on a single topic in marketing, social media and business communications. Tags: social media A-listers Independence Interdependence lists social web Disclaimer – this is not a shot at the USA on its birthday. This is not a political commentary because this is the Marketing Edge podcast and Blog. Quick and to the point.
  • MARKETING EDGE  |  SATURDAY, DECEMBER 22, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Media] The New Digital Climate: AdTech and MarTech Join Forces
    Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies. Customer Journey.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Media] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    Shafqat is a Media Council Member & sits on the Next Big Thing advisory board for The Paley Center for Media. In this Moneyball for Marketing podcast, Shafqat shares case studies, best practices and technology tips from both the B2C and B2B content marketing ecospheres. Demand Generation Podcasts
  • VIEWPOINT  |  THURSDAY, JULY 25, 2013
    [Media] Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013
    Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Via Social Media Examiner. Online content in the sales and marketing industries is dynamic and constantly changing. Running A Successful Business Blog: Why It Pays to Post. Learn why Anothony says his blog is "an outstanding ROI."
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Media] Top Marketing Predictions For 2014
    intentionally avoided digital , mobile marketing and social media because those topics have become less interesting as they are simply expected by our digital, social and mobile customers. Netflix (“House of Cards”), Red Bull (Media House) and Amazon (Alpha House) are just the first wave of this emerging trend. Marketing Technology.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Media] 10 Characteristics of a Growth-Focused Content Marketer [Infographic]
    Content hacking is helpful if you want to increase your blog traffic, grow your subscriber base, see your posts get shared more on social media, and so on. You've probably heard of a "growth hacker" -- someone who uses creativity, analytical thinking, and social metrics to help their products or services gain exposure.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Media] Digital Marketing 2016: Top 100 Influencers and Brands
    Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. They love the vanity metrics of traffic, social media sharing and follower growth. “The digital media landscape is complex. Orbit Media.
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Media] How to Turn One Idea Into a Bottomless Backlog of Blog Posts
    If you’re feeling stuck, check out the performance of your top posts, dive deep into social media monitoring tools , and chat with customer-facing coworkers to get a pulse on what your audience wants to learn. To show you how to do this, I''ll use an actual topic that we’ve written about recently: proper social media etiquette for marketers.
  • BIZNOLOGY  |  TUESDAY, MARCH 4, 2014
    [Media] Blog your way into a book deal
    They all have always been smart but they all have been very smart with social media and blogging as well. What you really need social media for, via Twitter, Facebook, YouTube, whatever, is to make it as easy as possible for the people who are fellow birds-of-a-feather to find you. Case-in-point: my buddy Minh Lê. Related articles.
  • MARKETING EDGE  |  FRIDAY, NOVEMBER 16, 2007
    [Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Media] Is the Marketing Campaign Dead?
    Paul Dunay has written, " there is no campaign in social media ," while Joe Pulizzi said in a video interview that "content marketing is not a campaign, it is a promise to our customers." Blogs and social media behave like compound interest, so if you treat them like 'campaigns,' you lose all the benefits. wink wink) “. What next?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 2, 2013
    [Media] Split personality. A {growtoon}.
    by Shonali Burke Split personality, plus either paranoid or a social media. The post Split personality. A {growtoon}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Comments Hahahahah!!! by Claudia Licher Related Stories A Royal Baby. A {growtoon}. Television 2.0 A {growtoon}. Tweet de France. A {growtoon}.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Media] Savvy Week in Review: January 6
    Check out the sage advice of Greg Ott, CMO at B2B web marketing firm Demandbase, on how to boost the likelihood of getting you want from yoru social media engagement. The Power of Lists and Collected Resources for Social Media Marketing by @leeodden via @ClickZ. Happy New Year, everyone! Common B2B SEO Mistakes by @NickStamoulis.
  • PUZZLE MARKETER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Media] Why Twitter #Hashtags Are Worthless [Infographic]
    Because of that, media organizations are constantly citing posts on Twitter as an almost immediate news source. Social MediaTwitter is a fantastic tool for disseminating information to an audience in real-time. Automated tweets also adds another level of complexity to the Twitter ecosystem.
  • PAUL GILLIN  |  MONDAY, AUGUST 1, 2016
    [Media] McCarthy 2.0
    In the age of social media, you’d think we’d insist on more verification of the truth, but that hasn’t stopped Donald Trump from winning his party’s nomination. Personal Social Media TechnologyMcCarthy briefly managed to convince a large percentage of the American public in the mid-1950s that a communist menace dwelt in our midst.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Media] 12 Essential LinkedIn Groups for B2B Marketers
    With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Social Media Marketing – 608,345 members.
  • OPENTOPIC  |  WEDNESDAY, MARCH 30, 2016
    [Media] 60 B2B Marketing Quotes, Stats, and Facts for the Modern Marketer
    B2B buyers are using social media to guide themselves through the decision making process, relying more on advice from peers and influencers than sales copy. In this shifting landscape, social media marketing and content marketing have become powerful allies for B2B. Marketing ROI Cmo marketing roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Media] We create content and content also creates us
    Social media and the Internet makes it possible for every person to be published, find an audience, and become influential.” Recently I was interviewed by my friend Elizabeth Sosnow and she asked me about an observation in Return On Influence : “We create content … but in a way, content is also creating us.”
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 7, 2012
    [Media] Marketers, Managers and the Parable of the Monkey Tree
    Agencies feel that they do not have the tools or the time to support their clients: they cite gaps in the data from the media landscape,  tools to analyze media performance, experience in B2B Markets and the time required to be effective. That was the open-ended portion of the study and it evolved just about how we might think.
  • ACT-ON  |  THURSDAY, FEBRUARY 25, 2016
    [Media] Today’s CMO Needs a Few CTO Chops
    Software platforms, marketing automation, mobile ad exchanges, social media tools, and apps (of all descriptions for all kinds of purposes) have turned marketing departments into tech nerve centers. The Convergence of Paid, Owned and Earned Media. The old divisions between paid, owned, and earned media (e.g. Data Usage.
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