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  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Media] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    Though more individuals will impact your business now, customer control in your business isn''t really a new trend sweeping the world of marketing. 3) Social media will be all about engagement. Not to be a Debbie Downer , but engagement isn''t the only thing that works on social media. About this time every year, something happens.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Media] The Content Marketing Echo Chamber
    Social Media? Many content marketing and social media programs serve only to promote products because their managers are saying “we are in the business of selling products.” Most corporate websites serve as platforms for brands to talk about themselves. Social These are not conversations. Brand noise. Focus On The Customer.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Media] 2014 Trends in Digital Marketing
    Content marketing, social media, SEO, PPC, analytics, mobile, and call tracking are just a few channels that are going to receive significant attention (and budget) in 2014. Success with Generating Leads from Social Media. Social media isn’t going anywhere – it’s effective at generating leads and costs less than many other platforms.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Media] The Trick to Seeing Through Marketing Statistics
    Social media research often has the similar problem. Instead of recruiting a cross-section of the audience, respondents are recruited through social media or their own database. No wonder the results say social media is so important, the heaviest social media users are the only people who responded! Brand awareness. B.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 13, 2010
    [Media] Savvy Week in Review - August 13
    Stats: B2B Highly Engaged in Social Media - by @BBC_Creativity Belgium agency BBC shared this post via a comment on the Savvy blog and we loved the video about B2B social stats. Ways the Intern Trumps You at Social Media - by @LisaBarone It's true. Happy Friday, everyone! We hope you enjoy some of our favorite picks from the week.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Media] How IBM Used Inbound Marketing to Thrive in the Digital Age
    Digital technologies such as the internet, social media, and mobile devices have empowered the modern consumer, offering instant access to vast pools of information, entertainment, and human engagement. Edwards knew IBM had to evolve and embrace digital technologies such as the Internet and social media. Just ask IBM. IBM and Inbound.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2011
    [Media] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
    Because it brings a ton of metrics we can use to make better media buying decisions, right?  We can test offers and creative and then optimize our campaigns as we go. The next biggest mistake marketers make is in media selection. Only 13% of ad effectiveness is based on the media. Avoid The Ego Trap In Digital Marketing.
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Media] Does Your Company Inspire Trust? How Online Communities Can Help!
    The 2012 edition measures attitudes about the state of trust in business, government, NGOs, and media across 25 countries. Instead, thanks to the information now readily available through social media, peer-peer information and expert points of view have soared to the top of the trust pyramid like a kite in a windstorm! Not really.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Media] Does a 200% Return on Investment Sound Exciting?
    The internet and social media have changed the rules of the game. Your website and performance on social media are now the keys to growing your business. Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 31, 2014
    [Media] Best blog posts of 2014
    Here are the leading posts on {grow} that made up the rest of the Top 10 blog posts for 2014, in terms of page views: 70 Rising Social Media Stars   – I took a risk with this one as I asked marketing leaders recommend who the future stars in our field will be. It’s fun and rewarding to look back at the body of work for the year.
  • FOLLOW THE LEAD  |  WEDNESDAY, AUGUST 4, 2010
    [Media] Zales tapped for BtoB’s ‘Who’s Who in B-to-B’
    The annual list recognizes key thought leaders and industry influencers across a broad spectrum of the marketing industry, including: marketers; agencies; direct, e-mail, and search marketing; business media; services; demand generation; events and associations. For the full release, click here. Subscribe to RSS.
  • FOLLOW THE LEAD  |  WEDNESDAY, AUGUST 4, 2010
    [Media] Zales tapped for BtoB’s ‘Who’s Who in B-to-B’
    The annual list recognizes key thought leaders and industry influencers across a broad spectrum of the marketing industry, including: marketers; agencies; direct, e-mail, and search marketing; business media; services; demand generation; events and associations. For the full release, click here. Subscribe to RSS.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Media] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). This content is for "modern marketers who love blogging, SEO, social media, and data." Posts You Might Like to Read: Social Media Call-to-Action: 7 Tips to Improve Your Results. 34) Social Media Today.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 23, 2011
    [Media] My interview of the content marketing expert, Jim Burns of Avitage, Part 2
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Using Video in B2B Marketing. Last Wednesday I shared part one of my interview of the content marketing expert Jim Burns of Avitage. Click underlined words if you missed it.).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 17, 2013
    [Media] 5 Ways to Personalize Emails and Enhance Open Rates
    Modern Marketers are equipped with an arsenal of prospect information garnered through web forms, third-party lists, social media, conference registrations, and a variety of other channels. The email immediately established context in the abyss that is, my inbox. But emails can’t support any of these marketing efforts without relevance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 3, 2014
    [Media] Authorship and the Invisible Blogger: Are you writing yourself out of success?
    70 Rising Social Media Stars. Related Stories Lifehacks for the Modern Marketer Where does social media fit in the marketing mix? 70 Rising Social Media Stars. My friend and podcast co-host Tom Webster recently penned a really honest and thought-provoking post called “ Authorship.” Has the paradigm shifted?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Media] HubSpot Launches New Version to Deliver Better-Targeted Content
    Specific changes include: - a new contact database that is much more flexible than the original HubSpot database, allowing access to all types of email and landing page interactions within HubSpot and to social media activities imported to the system. The new database is built with HBase , which accesses Hadoop files. workflows (hah!
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Media] 10 Terrific New Twitter Infographics in 2011
    Twitter Infographic" by Social Media Sonar. 4. Social Media's Loaded Questions: How Twitter Users Are Getting Their Questions Answered" by InboxQ. 5. "Is Twitter a Waste of Time?" by ProBlogger. 6. In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Media] Laugh and Learn with Find New Customers – Episode 59 – The State of Cloud Computing
    We love to read your comments and when you share our content on social media. The Show Must Go On. No matter if it is Mad Marketing TV or Laugh and Learn with Find New Customers , a Promise Made is a Promise Kept. Once again, we share an interesting video and share a marketing lesson from it. Not bad, right? What do you think?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Media] How to Marry Digital and Human-Touch B2B Marketing
    Marrying your digital outreach – websites, blogs, email campaigns, landing pages and social media – and the human touch of inside and in-person sales may be just what you need. Blogs, social and other digital media put your message in the hands of decision makers…when they ask for the information. It’s fast.
  • B2BBLOGGERS  |  MONDAY, JUNE 28, 2010
    [Media] Content Marketing Is …
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Content Marketing Is … June 28th, 2010 | By Jeremy Victor Today, I thought I would run a little blog post experiment. Personal.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Media] Marketing Made Simple TV goes on hiatus
    We love to read your comments and appreciate those who share on social media too. Marketing Made Simple TV stops filming due to software bug. “Quality is of critical importance in Marketing Made Simple TV. This is of even more critical importance because we are talking to prospective new show sponsors.” What do you think?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 19, 2012
    [Media] 4 Steps To Succeed In The Digital Age [Slides]
    ” Jeff writes some of the best blog articles on social media marketing, so I knew his slides would be great also. Step 3: Integrate paid, owned and earned media in an integrated way to allow for “multiple channel action.” Jeff has some great tips on social media marketing that you should really check out!). Strategy
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Media] 10 of the Most Successful B2B Blog Post Themes
    The True Detective Approach to Content Marketing. 2.) “Best of” Social Media Lists. Why this theme is effective : Data shows that 84% of B2B marketers use social media in some form. However, from our experience, some manage their social media presence better than others. Read, write, review. Enjoy! 1.) Checklists.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 17, 2014
    [Media] [TIPS] How to Recruit a Hacker for Your Company
    Today, mainstream usage of “hacker” mostly refers to computer criminals, due to the mass media usage of the word since […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Media] CMOs Face a Major Dilemma [Infographic]
    As customers move across paid, earned and owned media, they typically are treated in a first-time-interaction fashion, receiving random promotions, messages and content that doesn’t map to their interests. We need to connect the dots of our customers’ experiences in ways that are meaningful to them. Marketing Efficiency
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 16, 2013
    [Media] How to overcome the “I’m not an expert” fear
    ” I call myself a specialist in Social Media, Online Presence & Internet Marketing, NOT an expert. Sarah Santacroce is a Social Media, Internet Marketing & Virtual Event specialist. by Pauline Baird Jones Indeed, Alessandro, Social Media changes everyday, so there. By {grow} Community Member Sarah Santacroce.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Media] Top Ten Guests on Marketing Made Simple TV
    Dave Kerpen , CEO of Likeable Media. We’re experts in reaching your customers with likeable content on social media. What began as an  idea for a wedding   turned into a need for a company, and Likeable Media was born. Dave and Carrie continue to guide brands to the forefront of social media marketing. https://www.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 19, 2011
    [Media] Inbound Needs Outbound
    Inbound marketing is the concept of integrating content, search and social media to help prospects find your company through the sharing of information they consider valuable and choose to engage with. With inbound marketing, we're working to attract prospects to our content through the optimization of search and the use of social media.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 12, 2010
    [Media] The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
    Good advice from @JeffreyHayzlett on Social Media Mktg Best Practices via @SMMmagazine. Chart: Adoption of Social Media by demographic, U.S. Chart: Time business professionals spend per week using social media, North America (Source: @ittoolbox). Using online media to fill your opportunity funnel. Monday. Summer Holidays.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Media] Ian Cleary and the Art of Guerilla Networking Success
    He achieved his rapid success by establishing a niche in social media tool evaluation, hard work, and amazing networking success. He achieved his rapid success by establishing a niche in social media tool evaluation, hard work, and amazing networking success. Ian Cleary stalked me and it changed my life. by Mark W. It wasn''t.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Media] Savvy Week in Review - October 1
    22 Social Media Marketing Management Tools - by @leeodden via @toprank Lee Odden provides a nice summary of some good tools to help you manage and scale your online marketing efforts on the social web. Social Media and the Big Conversation Fail - by @markwschaefer This post doesn't have to do with B2B. Happy October! Tweet
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 16, 2010
    [Media] Savvy Week in Review - July 16
    Why Your Company May Not Need Social Media - by @markwschaefer This week, Mark explains social media using cinnamon buns. Looking forward to the weekend? So are we! And if you're looking for some good reads during your downtime, we highly recommend you check out these posts. Enjoy! especially not a marketer. Yes, even in B2B.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Media] 10 Quick Tips for Getting More Business Value Out of Twitter
    Social media, especially Twitter, requires a lot of effort in order to extract business value. Let''s take a simple case: Wouldn''t it be great if your social media manager spent more time tweeting at your leads instead of combing through tons of off-topic posts? How do you target your social media efforts? Hello, Mr. Jones.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Media] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    As consumers change the way they research and shop for products and services, so must we -- eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising, and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO , social media , and content creation.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Media] Content Curation Grows Up, Original Content Still Key
    So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. After all, we can bring all the content forward we want, but at the end of the day, our content must have a point of view (which means it needs to be owned media ). Highlight.
  • SYNECORE  |  TUESDAY, JULY 15, 2014
    [Media] Responsive Web Design Stats: What You Should Know
    Currently, 38% of our daily media interactions are on smartphones! Now-a-days with 90% of of all media interactions being screen based, there is no better time to start thinking about RWD. We all know that trends come and go throughout the years, especially in the ever-changing world of design. Enter: Responsive Web Design ! Resources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 12, 2014
    [Media] On the web, there are no neutral corners
    When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. Of course this is not a “blogger problem.” ” It is a human problem.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Media] 10 Brands' Twitter Marketing You Can't Help But Love
    Social media conversations have evolved. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. This awesome social media agency sent free samosas to my fellow HubSpotter Sam Mallikarjunan after he tweeted about wanting some every time he saw their Twitter handle.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 26, 2010
    [Media] E-mail Marketing: Is It Still a Viable Way to Reach the.
    Other posts you might find interesting: Will E-mail Be Replaced By Social Media? How Do You Measure Social Media Success? When looking at what marketing tools to use, you have to look at your target and find out how they like to receive info. For the under-30 crowd, texting was the preferred method. take my survey [link].
  • CLIENT BRIDGE  |  FRIDAY, JUNE 14, 2013
    [Media] INFOGRAPHIC: Anatomy of Content Marketing
    Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. View Original Article
  • CLIENT BRIDGE  |  FRIDAY, JANUARY 11, 2013
    [Media] INFOGRAPHIC: Effective Internet Marketing
    According to Shebang Online Marketing Group, in 2012, some of the the most effective internet marketing returns were seen from companies that focused on content creation, social media, blogging, SEO, website and landing pages, email and mobile marketing. Here's an infographic that details the prevailing trends for effective online marketing.
  • CLIENT BRIDGE  |  TUESDAY, OCTOBER 23, 2012
    [Media] VIDEO: Attracting the Clients You Want
    Offer testimonials from existing clients and promote them with social media. In this video from Entrepreneur.com, Rich, Happy & Hot founder Marie Forleo lists some ways that a small business can find clients, including: Have a clean and professional-looking website. Show how your offering saves either time or money. View Original Articl
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 11, 2014
    [Media] Some Brands are Thinking Outside the Outbound Box for Blogger Outreach
    Related Stories Realtors: Instantly Improve Social Media Results 11 Warning Signs Your Nonprofit Social Media Might Actually Raise Money Blogger Outreach Trend of 2014: Transition from Informal to Structure. There are a few goals with blogger outreach and make sure you determine yours before you do anything else.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Media] Important Social Lessons from Avatar
    SciFi and social media in one post - Woo-hoo! For the full two hours and forty minute running time, I was thoroughly swept up in the story and the artistry; but, soon after, I was struck by the powerful metaphor the film provides in the context of social media. Disclaimer: Today's post totally indulges my geek gene.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. Mobile is The Fastest Growing Niche.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 26, 2014
    [Media] Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]
    She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs. One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Demand Generation Podcasts
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 27, 2012
    [Media] Savvy Week in Review: April 27
    Are You Worthy of Social Media? Do you know how to earn engagement on social media? Want proof of social media ROI. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. Happy reading & see you next week!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 30, 2014
    [Media] When best practice isn’t always the best practice
    Social Fresh West 2014, billed as the “secret weapon for social media success,” delivered on that promise, as it wrapped up in sunny San Diego yesterday. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Media] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook.  I look forward to connecting with you. We love blog comments and appreciate those who share on social media. You can find Jeff Ogden, President of Find New Customers , nearly everywhere. Twitter (@fearlesscomp). YouTube.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Media] Stories (Not Ads) Help Brands Connect With Millennials
    And 62 percent of millennials surveyed agreed that the content that they read and see online (on websites, social media, in the news) from a company makes them feel more connected and loyal to its brand. More years means more dollars, right? That straight line is certainly the case for some companies. They’re listening and receptive.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Media] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). What’s the best day of the week to send emails?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Media] How B2B Organizations Can Create More Effective “About” Pages
    Social media is part of the reason. Prospective buyers have greater access and ability through social media to research a B2B vendor. Media assets such as executive interviews and product demonstrations. Links to company social media assets. And that should change. And the website is usually part of this process.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Media] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    Media Consumption. What you should define as best as you can is the percentage of time your audience spends in various media channels such as print, online, TV, mobile, social, etc. Mary Meeker has already told us that we are way under-spent in online media and mobile. 4. This might include customers, bloggers, media outlets.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Media] How Tech Buyers Consume Content: New Findings from TechTarget
    In October, TechTarget released A Profile of TechTarget’s Hyper-active IT Researchers , a report providing insight into the media consumption habits of the media publisher’s most active users. These users are the folks conducting research about technology products and services they might purchase.
  • SAZBEAN  |  MONDAY, JANUARY 28, 2013
    [Media] Get Social In Remodeling Your Pitch to Consumers
    It seems you can use social media for just about anything these days, especially when it means reaching out to consumers looking to spend money on remodeling their homes. Given those numbers, you would almost be foolish in 2013 not remodeling your approach to social media if it hasn’t been very stellar to date. News & Notes
  • WINDMILL NETWORKING  |  FRIDAY, JULY 25, 2014
    [Media] Creating an Engaging Customer Experience In A Socially Connected Marketplace
    Related Stories 8 Ways to Enable an Effective Social Shopping Experience Initiating the Social Media Path to Purchase Model Understanding Social Customer Experience Path to Purchase Behaviors. What is an Engaging Customer Experience? Engaging has a nice ring to it. Marketers love to use the term frequently, and why not? Is it Facebook likes?
  • AD YOUR COMMENT HERE  |  THURSDAY, MARCH 3, 2011
    [Media] Becoming an Influencer: How to get there and how to stay there
    Contribute (for free) to Well-trafficked Media Outlets. Mashable had an article a few weeks ago, “ HOW TO: Jump-Start Your Career By Becoming an Online Influencer &# (16 February 2011).  In it, they highlighted ways to actually become an influencer: You Must Create Content. Go After a Niche. Create a Regular Series.
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Media] Why B2B Email Marketing Is Sexy (And It Knows It)
    And compared to other, newer marketing tactics like social media and viral videos (like this one of the above pictured Spandy Andy ), it just doesn''t seem quite as sexy. Email actually predates the popular Internet era and social media. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect. Not as sexy.
  • CONVERSIONATION  |  THURSDAY, OCTOBER 7, 2010
    [Media] Four tips to never have to worry about defending your online reputation!
    //. If you check this blog now and then, you might have read some posts on online reputation management, dealing with negative comments or feedback and the importance of social media listening. You might remember posts with titles such as “Social media monitoring, online feedback and the. Click title to read more
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Media] B2B Marketers: Have You Localized Your Content Plan?
    In it, the media company reveals global media consumption trends. In general, IT buyers seek editorial/educational material during the early stage of the buying cycle; streaming media during the consideration stage; and vendor comparisons and downloads during the end stage.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 23, 2014
    [Media] Newsflash 2014: People Don’t want More Content!!!
    Major media woke up to the power of content marketing (although not always calling it that), and more successes were reported by companies and organizations of all sizes. by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 2013 was a banner year for content marketing.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too.  We won a handful of clients too. Internet game plan – blogging and social media. 5. I’ve been running Find New Customers for five years. But we failed to grow the business nearly as much as I wanted too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 12, 2014
    [Media] 7 Ways Blogging Makes You a Better Leader
    I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. The problem is exacerbated when the issue becomes public and enters the world of soundbites and social media memes. Clarity. Feedback.
  • CK'S B2B BLOG  |  SUNDAY, MAY 20, 2012
    [Media] Mobile Marketing Video: CK's 3-Step Framework For Integrating Mobile Into The Marketing Mix
      • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Mobile madness! It's everywhere you turn, with every person on the planet, headlining every ad you see on TV, hear on the radio, and read on billboards. But where to start, and where to, from there? B2B Mobile Marketing
  • VIRALLY BLOG  |  FRIDAY, MARCH 7, 2014
    [Media] Digital In Kent
    To hear about the very latest in social media and new ways to win new business from renewed speakers such as: Luke Quilter – Sleeping Giant Media. Zoe Cairns- ZC Social Media. Kents biggest Digital Marketing event takes place again this year in The Orchards, East Malling. 15am to 5:15pm. Wednesday 26 March 2014. Events
  • FUNNEL FOCUS  |  FRIDAY, MAY 20, 2011
    [Media] Interview: Ardath Albee Shares 5 Tips for Customer Nurturing
    EM: How does social media play a role in nurturing customers? In your experience, what are some of the more effective social media outlets for communicating with current customers? AA: The best example is social media in use for real-time customer support, although this has best been demonstrated by B2C companies. Boring!
  • MARKETING EDGE  |  SUNDAY, SEPTEMBER 9, 2012
    [Media] Insta Image For Connecting Business and Consumers
    Hitting on a single topic in marketing, social media and business communications. I'm moderating a panel with Social Media Breakfast Twin Ports Tim Landis, and from Verizon Brent Nelson on how images are being used in social media marketing, Friday September 14 in Duluth, Minnesota. Quick and to the point.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Media] Twitter 'Surveys' Announced Alongside New Nielsen Partnership
    Today, Twitter announced an exciting new partnership with media measurement and analysis company Nielsen. Hey, any tools out there to help marketers better measure some of the softer and fluffier metrics we deal with -- brand impact being at the top of that list -- is a welcome addition to our social media toolkit. Anyway.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 27, 2010
    [Media] Critical Tactics to Consider When Sending Out E-mails
    Other posts you might find interesting: Will E-mail Be Replaced by Social Media? How Do You Measure Social Media Success? When going after the professional tradesmen or contractor, we have found that timing is probably one of the most critical components to a successful campaign. Thanks! Looks like it hasn’t changed.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 7, 2015
    [Media] @BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership
    Must be active in social media (e.g., Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?  . We are proud to announce the winners of the first annual #EmployeeSEAL Awards.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 15, 2012
    [Media] Have You Drawn a Line in the Sand Yet?
    Content marketing over the last few years has become the big buzz word and is often associated with social media. While it can be used to foster social media relationships, content marketing  goes way beyond that. Ten years ago before anyone heard of social media, companies still stood for something. Let me ask you a question.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 9, 2012
    [Media] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
    After Long Startup Journey, Seesmic Is Bought by Social Media Management Service Hootsuite [Confirmed], From TechCrunch. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. Social media isn't just for big brands. That’s right.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Media] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Today, I teach at Rutgers University, blog at {grow} , specialize in corporate social media workshops , consult, speak at conferences, and I’ve written three marketing books, including Return On Influence. consider myself a marketing strategist but I’m best known for my work in social media marketing. Time to mix it up!
  • SAZBEAN  |  FRIDAY, FEBRUARY 24, 2012
    [Media] Video: Find out how online publishing will evolve in the Future of Publishing
    From allowing companies to monitor what’s being said about them with social media monitoring tools to allowing anyone with a keyboard and an internet connection to say what they want and connect with people, social media’s changed the mediascape forever. But it isn’t finished evolving. Paul Edmonson, CEO of HubPages.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 26, 2013
    [Media] How to Define Your Style on Instagram
    Fortunately, Instagram makes it … Continue Reading How to Define Your Style on Instagram by Jenn Herman - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. As with anything in marketing and branding, we need to have a “style” that defines our brand.
  • SYNECORE  |  TUESDAY, JUNE 25, 2013
    [Media] New Study: The ROI of Video in Email Marketing
    Different media allow you to highlight information in different ways, so don’t feel like you’re being redundant by repurposing content. Remember, too, that shorter-form videos tend to play better (given the general busyness/ADD-ness of the digital media consumer), especially if they are confined to a single, focused topic. But wait.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 9, 2013
    [Media] Four Incredibly Naive Things People Say About Online Marketing
    But that’s all changed. ''Ask me anything'' is an incredible feature on up-and-coming social media site Reddit , where influential people let members of the public (you guessed it) ask them anything. Here are some of the worst offenders. This news just in : people in pubs talk very confidently about topics they know nothing about.
  • CONVERSIONATION  |  THURSDAY, JULY 14, 2011
    [Media] The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist
    Often, inbound marketing, one of those new terms we have invented in the ‘social media age’, is defined as a combination of marketing strategies that focus on “being found” by people in the online space. Sure, the whole earned and owned media thing is important and businesses have to shout less than they used to. And I’ll tell you why.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Media] Using Hashtags as Strategic Objects
    Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Make them mean something.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 23, 2010
    [Media] Neuromarketing and How Content Marketing Works
    Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. What are 3 ways to frustrated your reader’s brains? Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Share this on del.icio.us.
  • MARKETING EDGE  |  TUESDAY, DECEMBER 20, 2011
    [Media] Keys to Integrating Content That Motivates Audiences
    Hitting on a single topic in marketing, social media and business communications. Time 21:34 The second part of the three part conversation with Laura Fitton aka @pistachio from Hubspot[link] Digital content is the ingredient for all types of digital. Quick and to the point. This clip can be on [.]
  • INBLURBS  |  FRIDAY, MAY 4, 2012
    [Media] Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards
    Best Social Media Blog. Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards and get our brand new “Google + For Business Marketing eBook” exclusively before the public launch directly sent into your email box. Simply copy this text and past it into the comment field, hit the green button and you are done. Best SEO Blog.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 5, 2012
    [Media] Could Pinterest Work for B2B?
    Her specialties include brand development, social media strategy, and content marketing. Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. have to answer - "yes" and "yes." The recording is available on the event page at FOCUS.com. Is your brand using it?
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Media] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. In fact, HubSpot's 2012 State of Inbound Marketing Report showed that SEO, blogging, and social media were most frequently cited by marketers as channels with a below average cost-per-lead, and channels that were growing in importance.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Media] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    Social media isn''t just a B2C thing. Fast Company wrote a post that will ensure that B2B companies aren''t the odd ones out on social media networks. These social media tips will improve your marketing. This includes content creation, social media participation, and analytics monitering. It''s finally the weekend.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 24, 2010
    [Media] Hispanic Contractors: What Are You Doing to Reach Them Online?
    This online population is young and thriving according to a new report, Hispanics Online: Demographics and Media Usage,  and are very active online. Social media lets them identify themselves to you. How Do You Measure Social Media Success? According to a study by eMarketer 70% of Hispanic population will be online by 2014.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 9, 2013
    [Media] BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends
    We love comments and those who share on social media. Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Overview: The State of B2B Content Marketing IN NORTH AMERICA. If one word could describe content marketing at the end of 2012, that would be it.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Media] Obscurity: The Biggest Challenge in Sales
    Amar Sheth is a consummate business development, sales and marketing leader with a passion for social media technologies. Sales Prospecting Perspectives is pleased to bring you a guest post from Amar Sheth , Principal at Sales for Life. Obscurity is your biggest problem. It''s not your sales pitch, your product or your service. Do you agree?
  • SAZBEAN  |  WEDNESDAY, OCTOBER 9, 2013
    [Media] How Companies Use Content Marketing to Generate New Leads
    When it comes to social media, 83 percent of B2B companies rely on LinkedIn (it’s the top social site they use). For B2C companies, the hardest part is managing social media. Traveling Salesman (Photo credit: John Fraissinet) What tactics are marketers using to generate new leads? That depends on whether you’re marketing B2B or B2C.
  • SAZBEAN  |  WEDNESDAY, JULY 24, 2013
    [Media] Key 2013 Marketing Trends to Watch
    According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game. Are you looking for the latest marketing trends? Wondering how the wide choice of devices and platforms are impacting marketers and consumers? News & Notes
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Media] B2B Marketing Game Changing Ideas
    Instant streaming media (e.g. Netflix) has largely replaced brick and mortar media outlets (e.g. There are a number of ways to do this including social media, content marketing and public relations.  Sometimes it is not enough to simply make incremental progress on the small things.  Here are six ideas to get you started.
  • JUNTA 42  |  THURSDAY, AUGUST 30, 2012
    [Media] Announcing: Content Marketing Events in Sydney, NYC, Cleveland (Health)
    CMW Health Summit is produced by CMI in partnership with MedCityNews.com , the leading media site covering healthcare and life sciences innovation. CMW Sydney is produced in association with ADMA , Australia’s largest marketing and advertising association, with support from King Content , our exclusive media partner.
  • LEDGER BENNETT  |  WEDNESDAY, JANUARY 2, 2013
    [Media] 10 Reasons why B2B cannot ignore mobile
    Social media has a lot to do with being connected, mobile helps facilitate this driving 75% growth in the past year. 4.       91% of mobile internet access is to socialise, compared to 79% on desktops. B2C environments have experienced rapid change in online mobile use fuelled by social uptake over recent years. The Tipping Point.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Media] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    So while the concept of social proof may be nothing new, the rise of the internet and social media adoption have certainly made social proof a lot easier to leverage and exploit, especially in a marketing context. 10 Types of Social Proof for Marketing. 1) Social Media Mentions. 10) Media & Blog Mentions.
  • INSIGHTIQ BLOG  |  FRIDAY, MAY 27, 2011
    [Media] Reporting from Forrester's Marketing Forum
    This is especially true as social media rises to the top of a customer's experience with your brand. But today, with such a fragmented media landscape, demonstrating value is more critical than ever. Quaero recently sponsored Forrester's Marketing Forum 2011. This year’s theme was Innovating for the Next Digital Decade.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 12, 2010
    [Media] Lighten up Mr/Ms BtoB Seller
    recently attended the B2B Social Media Breakfast in New York City.  The main speaker was Paul Gillin , B2B social media expert and author of The New Influencers and Secrets of Social Media Marketing. Paul Gillin. commented to Paul “ I think companies need to stop taking themselves so seriously. Relax and have some fun.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Media] Sales and Marketing: The technology behind CRM
    With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. Related Resources: CRM How-to: Tactics on Marketing/IT alignment, database strategy and integrating social media data. Marketing, Sales (and IT) alignment.
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Media] The Danger of Assuming Context in Responsive Web Design
    Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. Very often I see designers creating responsive websites that utilize media query technology to cut down on content once the site reaches a certain size. In reality, mobile-first design is all about content. Right? Ta da!
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Media] How to Beat Larger Competitors at B2B Marketing and Sales
    People like to root for the underdog (David), and if you have a good story, the media can help you spread your message about how you are overcoming the giant company (Goliath). Utilize content marketing, pull marketing and social media. This is equally true in smaller market segments. Certainly there are some disadvantages.
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