• LEADERSHIP  |  FRIDAY, OCTOBER 31, 2014
    [Media] Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
    Provide other media such as images and videos. Social media definitely gives your SEO efforts a boost! However, do not only use social media to improve your ranking. Even if you are not doing the search engine optimization (SEO) work yourself, it is still useful to know. How has Google changed in 2014? Keep loading times short.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 31, 2014
    [Media] Your November Holiday Marketing Checklist
    Round up Last-Minute Shoppers Use the final week of November to cater to procrastinators on your email lists and elsewhere on social media with last-minute offers. 'As we turn the page on October and say “hello” to November, Thanksgiving is just around the corner. With it comes the 1-2-3 punch of Black Friday (Nov.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 31, 2014
    [Media] Mobile and behavioral
    At this point it is really important to make clear that mobile is not about media, it is, as we said, about behavior. 'Human behaviors are multifarious and myriad in nature. It is a challenging task to envisage and learn the human behavior from daily routine activities. There are four different steps in this framework. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 31, 2014
    [Media] How #TechnologyAndStuff became GM’s Oreo moment
    If a bureaucratic company with 1,000 lawyers like GM can embrace an embarrassment and use social media in a wise and fun way, maybe there is hope for all of us! In a world where traditional media often pokes fun at social media mess-ups, it is refreshing to see a traditional media mess-up become a social media success story.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 31, 2014
    [Media] 7 Killer B2B Halloween Marketing Strategies
    According to Ryan Young of KO Marketing: Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more. 'What can Halloween teach us about marketing? Give Bite-sized Treats Without Tricks. Vampires exist.”
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Media] How to Earn an Ivy league Degree by Wasting Time on the Internet
    Students are required to stare at the screen for three hours, only interacting with chat rooms, bots, social media, and listservs," reads the course description from UPenn''s website. 'This professor sure knows how to write a provocative title. Ivy League degrees seem totally worth it.". Steph Driver (@StephaliciousD) October 29, 2014.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Media] 31 Wicked Cool Benefits of Marketing Automation
    Marketing Automation can make social media less scary. 'Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. It’s one of the world’s oldest holidays and a patchwork of traditions and superstitions that span countries, centuries, beliefs, and religions. In other words, it’s awesome. in SEO.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Media] 8 Data-Driven Tips for Using Images in Blog Posts
    This video from Digital Splash Media explains the picture superiority effect, making an overwhelming case for the importance of images. 'If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn''t you do it every single time?  . Ninety-four percent!
  • VIDYARD  |  FRIDAY, OCTOBER 31, 2014
    [Media] Vidyard and George Briggs Media Present a Halloween Special: After Hours
    In the Fall, the air gets crisp, the wind picks up, and just when you thought you were alone at the office… Happy Halloween from George Briggs Media and the crew at Vidyard! The post Vidyard and George Briggs Media Present a Halloween Special: After Hours appeared first on Vidyard. Dare for Another Scare? Blog Vidyard News
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 30, 2014
    [Media] When best practice isn’t always the best practice
    'Social Fresh West 2014, billed as the “secret weapon for social media success,” delivered on that promise, as it wrapped up in sunny San Diego yesterday. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space.
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Media] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
    Media Contact: Tyler Lessard. 'KITCHENER, Ontario – October 30, 2014 – Vidyard co-founders Michael Litt and Devon Galloway were named EY’s Entrepreneur Of The Year Ontario Young Entrepreneur award winners at the annual gala held in Toronto, Canada. About EY Entrepreneur Of The Year. About Vidyard. Phone: (226) 220-5351. press@vidyard.com.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Media] Ad Retargeting: It’s About Context, Relevance & Value
    These are some of the questions addressed in a new survey report issued by ad tech company InSkin Media and media planning and buying agency RAPP media. As Paul Phillips, RAPP’s Head of Media Strategy notes, “It’s not just about how many times the ad is seen, it’s when it’s seen. But how does ad retargeting work?
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Media] Replace Your Banner Ads With Baby Animals [Free Chrome Extension]
    They''re all over the web, barraging you to buy buy buy from a company you''ve never heard of while you''re just trying to enjoy the few minutes a day you get to sit down and read your favorite media site. 'You know what''s really annoying? Irrelevant, untargeted banner ads. You know what''s less annoying? Baby animals. Kittens Awesome, huh?
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 30, 2014
    [Media] Banner Ads Must Die!!!
    GoldSpot Media ). 'Earlier this week I was asked for my view on  which marketing tactic  is like “The Walking Dead” of marketing. was honored to be included on the list of contributors along with amazing thought leaders in marketing like Ann Handley, Joe Pulizzi, Doug Kessler, Neil Patel and more. And those are all good ones.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Media] Something Spooky Is Stunting Your Success: The 7 Growth-Killing Ghouls of the #Funnelpocalypse
    3) Don''t be a vampire to your community of social media followers. Inbound Marketing Social Media 'October in Boston is extraordinary. Between the crisp, dry days, vibrant fall colors, and eerie decorations covering townhouses and street lights all over town, it''s easy to get caught up in the Halloween spirit. Monsters everywhere!
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Media] Jeff Ogden of Find New Customers is one of the best writers in America!
    which was shared on social media hundreds of times. love to read comments and appreciate those who share on social media. Social Media is gasoline.” 'If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no? HubSpot Verified account ? HubSpot. Write on! :).
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Media] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    Here’s what you should look up: Boost Media advises looking at your internal data first. 'October marks the beginning of holiday season for many businesses. Halloween, Thanksgiving (in the U.S.), Christmas, Hanukkah, plus Black Friday and Cyber Monday mark some of the biggest and busiest times for all types of businesses. Take Action.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 30, 2014
    [Media] Connect the Online Dots with the Power of Google Plus
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Let’s go through the […].
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Media] How I Grew GE by 242% in just 12 months and why my replacement failed
    love comments and those who share on social media. 'This is a great lesson for hiring mangers. What you think will work often does not. Like hiring the man who did the same job for the top competitor. Beth Comstock, CMO of GE. grew revenue from GE by 242% in just 12 months. This is also a lesson in how to manage a big account. It worked.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 30, 2014
    [Media] Takeaways from 2014 PRSA International Conference
    Every company should have a media crisis strategy. Of course, you never know exactly what your company’s crisis will be, but establishing a crisis management team, identifying key audiences, creating a media statement template and conducting media spokesperson training are all elements that encourage better preparedness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Twitter’s new mega-partnership has interesting implications
    Related Stories 10 Reasons Twitter is essential to your content marketing plan The Time for Twitter is NOW The Twitter Book that changed everything 25 ideas for your social media network strategy The social media forecast: Cloudy! This is a deal that had been “years in the making.” It beat Jeopardy, remember? Is it a hoax?
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. 'Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. Even Salesforce announced their own Analytics cloud. It is now.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]
    'The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    'Every organization is in the media business now , which means there’s a growing number of corporations that are building out full-blown newsrooms.By If you’re curious how other organizations are churning out content that arguably competes with mainstream media , or if you simply need some inspiration, this post is for you.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    'Would you like your social media strategy to help increase website traffic, leads and sales? Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. lot of companies want to avoid the “ready, fire, aim” approach to social media. First things first.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    Take the opportunity to take a critical look at which media is the best fit for your content and where it’s likely to get most readership. If you manage social media for your CxO, go to them with ROI numbers in hand. Here’s a plan taking you from post-toast to sofa-time. Catch up on content marketing blogs. 500 views?
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Is there a skills gap in the boardroom?
    Many have started using social media but as a broadcast tool not as an engagement tool and may have attended the odd course via a local social media guru but it probably has not changed sales. You clients may not think they are on social media but they are, they customers and prospects will talk and reviews will be placed.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Link Building Tips: Part 2- Strategies For Your B2B
    Take advantage of Google+: While most other social media posts and links are no followed, Google+ activity is not. 'Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Like all other search engine optimization strategies, link building has evolved over the past few years.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] What the growth of inside sales means to B2B marketers
    Each rep has a web page, containing a social media feed, a video self-introduction, and links to content; some are provided by marketing, and some are selected personally by the rep.  'I heard an arresting comment at the LeadsCon conference in New York in August.  Interestingly, inside sales reps appear to be more effective as well.  Video.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Marketing Opportunities on Douban
    Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg. Chinese Social Media One of these niche sites is Douban.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Schaefer , Educator, Marketing Consultant and author of Social Media Explained. Both are giving us better clarity than we’ve ever had with typical analytics. -   Douglas Karr , Author of Corporate Blogging for Dummies , Founder of the Marketing Technology Blog , CEO of DK New Media, CMO and co-founder of CircuPress. Native advertising?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” ve seen quite a few small businesses use innovative store display technologies such as  Digital Pour  and  Tagboard  to encourage in-store customer social media interaction. Social Media best practices
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] How to Future-Proof Your Content Marketing Strategy
    With an impressive 88 million unique visitors in November 2013, the site trounced media competitors like Business Insider, BuzzFeed and Huffington Post in terms of US-based unique monthly visitors. . 'Trends come and go in the world of digital marketing. Content is a long-term game.  But first, let’s look at an example. Lesson from Upworthy.
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Anatomy of a Perfect Blog Post
    “Racy” and provocative headlines stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. Requesting that readers share the blog on social media. 'What is the secret behind the perfect blog post? The answer is yes. Yes, to all of those things.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Content Calendar for Content Marketing
    'I have been working with one of our clients for a few years on their search and social media campaigns. Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. Metrics for content marketing, are key to understanding campaign performance!
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Media] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? 'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Or declining? Not doing?
  • BEYOND  |  TUESDAY, OCTOBER 28, 2014
    [Media] The age of Social Media. Literally.
    'I took part in a pub last week, where my team finished a very respectable joint second. Given that there was a prize for placing so high (a £25 bar tab), but not for third, a tie-breaker was required
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Media] How to Write a Darn Good Sentence [SlideShare]
    <div class="video-container-responsive"> 5 Ways to Write a Damn Good Sentence from Copyblogger Media. Remarkable writing isn''t just for academics and authors; it''s a fundamental skill for marketers, too. The
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Media] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Her quite brilliant branding strategy is what transformed her from an ordinary reality TV star into “royalty,” and social media has been a driving force behind this.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Media] The dashboard has finally been perfected
    'One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Remember Yahoo!
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Media] Online Ad Spend: Still Rising, Trending Mobile & Social
    Social media represents another huge growth area for online advertising, with social ad revenue topping $2.9 The BI report predicts social media advertising, which is up 40% this year and is projected to top $8.5 'They just keep going up and up. billion for the first six months of 2014, an increase of 15.1% Going Mobile. billion U.S.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 28, 2014
    [Media] Why You Don’t Want Tsu Social Media?
    People flock to new social media sites all the time. Recently, I signed up for the Tsu social media site and was met with great reproach. Even with a Tsu user guide. […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Social Media Psychology Tsu So Tsu me.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Media] The Time I was a Featured Guest on Hubspot TV
    We love comments and those who share on social media. Social Media is gasoline. 'Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. That is nine years old! Check it out.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Media] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    d see social media experts popping up everywhere, claiming that social selling was the wave of the future. Don’t just take it from me – here’s what social media expert Jill Konrath ( @jil lkonrath ) has to say: “Sales professionals who use social selling are 51% more likely to exceed their quota.” 'OK, I’ll admit it.
  • ISCOOP  |  TUESDAY, OCTOBER 28, 2014
    [Media] 21 Investigations Under Way in Russia
    SCOOP Russia cooperates with local media experts in Kaliningrad, St. Their work will be published by local media as well as on the SCOOP Russia homepage. 'This autumn 21 Russian journalists in North West Russia are conducting their own local journalistic investigations. Petersburg and Petrozavodsk. News Russia
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Media] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    You probably read my post on social media lingo. It was written up as an executive dictionary on social media terminology and the audience found it to be a great resource they wanted to share. Let employees promote your brand on social media: Your employees are your biggest pool of content creators. As I passed St.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. are shared and linked using social media or email. footnotes, searchable transcripts, and social media. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Media] Sharing for Engagement on Twitter
    'Content, as we say in the social media biz, is king. It’s what drives the social media machine, garnering likes, gathering retweets, and being spread virally through shares. Of course, how you share that content is largely determined by which social media platform you’re using. Well, that and cats. Be Concise.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 27, 2014
    [Media] 7 Ways to Host a Killer Contest on Pinterest
    Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. social media specialist, she is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. Author information. Julia Campbell. Pinterest
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Media] The Importance of a Good Leadership page – Rob and Deploy Ideas
    I’ve been talking with a cool company called Conversant Media. The Kinaxis leadership page is a LOT better than the Conversant Media leadership page. Sorry Conversant Media. We love comments and those who share on social media too. It’s at the top of this blog now. Take a look at their Leadership page.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Media] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. One vital key to social media marketing is always showing current information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Media] Is there a “content pattern” that builds a brand?
    For my audience, this might be how-to articles like “ 25 ideas for your social media network strategy.” Social Media Explained  – Released in March, this has already emerged as the best-selling social media book of 2014. Case Study: Denny’s flips its audience with a sassy social media strategy.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Media] 12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
    So, to help you optimize your Twitter presence to generate leads and sales, HubSpot teamed up with Market Domination Media to create the infographic below. Social Media But simply knowing that Twitter can make you money isn''t enough: Marketers need to be armed with the best way to execute on this knowledge. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Media] 5 Tips For Maximizing Your Video Marketing
    You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability to spread like wildfire across social media; however, you may be confused about exactly how you should use video in your marketing campaign. Follow Daniel on Twitter @firmflair.
  • CRIMSON MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Media] Infographic: What Are The Top Digital Priorities for CMOs in 2015?
    The infographic below will tell you what CMOs plan to do in 2015 as it relates to: marketing consulting, social media strategy, content marketing, and marketing analytics. 'As the end of the year draws closer, many of you are beginning to wonder what will 2015 look like? What do I, as a CMO or team member to a CMO, need to plan for?
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.”
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.”
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Media] How to Annotate a YouTube Video [Quick Tip]
    Social Media 'Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. And, as it turns out, annotating YouTube videos is actually really simple. We annotated one of HubSpot''s YouTube videos  to show you how the process is done. Let''s go through the steps together.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Media] 12 Images You Should Share on Social Media
    'Posting photos to social media is one of the fastest, easiest and fun ways to promote your business as well as boost engagement with your audience. Which of these photos garners your business the most engagement on social media? The post 12 Images You Should Share on Social Media appeared first on VerticalResponse Blog. Events.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Media] 4 AdWeek marketing lessons for small businesses
    Representatives from Facebook, Yahoo, and major-media publisher Condé Nast were all on hand to talk about upcoming initiatives and success stories at their companies. 'Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Lesson #1: Expand Your Audience.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Media] 10 Ways to BOOST Your Social Media Traffic
    'Social media can be an incredible source of traffic. One of the best things about social media is that you get […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation by eduardogaleazzo.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Media] The Best White Paper on B2B Demand Generation Ever Written!
    The person who shares this post on social media the most will get a $10 iTunes gift card. 'How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. More and more people are finding this blog each and every day. Thank you so much! So it is extraordinarily well written. Do it right now!
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Media] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    Tell me about how that social media presence grew -- did the zombie theme just make it happen, or did you work at it? Who runs the social media accounts? 'My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message: Subj: Zombie Burger. Bringing you the menu from that zombie burger place. Such a cool content story. 
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Media] 5 Steps to Build a Community of Engaging Fans through Social Media
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Media] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Sure enough, another one of your connections has published a new piece of content, has been featured in the media, or is speaking at a conference. . Is it through blogging, speaking, media involvement? 'When you sign into LinkedIn every morning, what do you see? But when you click through, the notifications aren''t about you.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Media] Are you tired of playing Google’s game?
    know of many companies that see a huge uptick in site visits and social media mentions every time their newsletter hits the virtual streets. The better your content, the more opportunities it’ll get to be reposted across social media channels and drive even more traffic. One minute, everything is cool. ” “Never mind.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Media] How to Personalize Customer Interaction on Social Media With Data
    This monthly Social Media for Customer Service column is contributed by Sofie De Beule. She blogs to show brands how to use social media to create an engaging online presence. Her work has been featured on Social Media Today. Social Media for Customer Support Social […]. Author information. Sofie De Beule.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Media] Sorry Toto. We’re not in NYC any more.
    We love comments and those who share on social media. 'Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. This blog is more popular than it has ever been. Thank you so much! still get lots of emails from my former life in Long Island, NY. But Find New Customers is now in Tampa/St. Thank you dear readers. Do it now!
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Media] 43 Bright Ideas for Promoting Your Lead Gen Content
    Social Media. Posting on social media is probably something you''re already doing -- but below are a few ways you can take your promotions up a notch. . You can also use paid marketing opportunities to amplify the message you already have on social media. While it''s tempting to go and celebrate, you''re not done just yet.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Media] Semantic Search: Keyword Choices and Relevancy
    Enriched content with diverse media. 'Have you read the recent SearchMetrics ranking factors survey? SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. Long form/higher word-count content. Easy to read content. Page B.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Media] Semantic Search: Keyword Choices and Relevancy
    Enriched content with diverse media. 'Have you read the recent SearchMetrics ranking factors survey? SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. Long form/higher word-count content. Easy to read content. Page B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Media] The Un-Tapped Value of Employee Social Capital
    Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. The value of internal social media use. Why should any business owner like social media?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Media] What Do Fashion and Marketing Have in Common?
    Look at all the channels we have, and look at all the ways social media gives us to engage one-on-one. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. It’s been described as the Super Bowl of cloud conferences (and also the Burning Man of…). license.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Media] What Do Fashion and Marketing Have in Common?
    Look at all the channels we have, and look at all the ways social media gives us to engage one-on-one. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. It’s been described as the Super Bowl of cloud conferences (and also the Burning Man of…). license.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Media] 5 tips to amplify your YouTube video and get more views
    B2B Marketing Social media Content marketing Technology 'We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. With more and more uploaded every second, all competing for viewers’ attention and bandwidth. Especially if your content is good.
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    Not according to Tim Washer , Executive Producer, Rich Media Marketing at Cisco, who reminded us at the Ignite Video Marketing Summit that even B2B decisions are made by people. 'It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. His remedy?
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] How Hospitals Should Respond to Ebola on Social Media
    good communication tool to use for this purpose is social media. Don’t neglect your community and patients when they are already posting questions or comments on your Facebook page or through other social media channels. The post How Hospitals Should Respond to Ebola on Social Media appeared first on Fathom. Post a statement.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an application, our smartphones and tablets are an extension of ourselves—and marketers are taking notice. 'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?!
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] How To Build An Army Of Volunteer Contributors For Your Blog
    How Business2Community Built A Successful Media Company With No Employees. Back in 2009, two of my employees helped me start B2B Marketing Insider  for my own rants and raves in content marketing, social media and marketing strategy. Business 2 Community built an entire media company using an army of volunteer contributors.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] 3 Don’ts of small business content marketing
    Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. You can exploit this phenomenon by having a social media and web presence in as many places on the internet as possible so that as large a ‘crowd’ as possible is looking at your site.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] Thought Leadership, Why’s That Important?
    Social media is a friend of mine! Okay, so social media has been around for quite some time and it has proved to be more than just a fad, so make sure you are using this to your advantage. Drive people to your Facebook, Twitter, LinkedIn, YouTube or any other social media platform you use and share engaging content with them.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] Are You Using Automation Tools to Help in Social Media?
    When it comes to social media, it’s no different. Scheduling to publish content is very easy across your social media accounts. HootSuitePro  – Allows you to manage up to 50 social media profiles, schedule your content and report your analytics. 'We’re all trying to do more with less. Courtesy of: SurePayroll.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] Can Marketers Predict and Measure Influence, Down to the Dollar?
    Instead of guessing based on follower counts or shares, what if you could dig deep into customer data and predict which customers would drive more spending through social media? 'By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    For example, instead of spending all of your time manually going through the news or your social media accounts, you can get alerted by the things that are really important to you. . Tempo pulls in information from your emails and connected social media accounts. 'Want to track your packages with the swipe of your finger? Now you can.
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] This is Your Brain on Content Marketing
    Brands are increasingly attempting to become their own media outlets — and the ones that will be successful are following journalistic best practices in their content marketing as opposed to thinly veiling their marketing messages under the guise of “this looks like journalism.”. 'The marketing landscape is a complex space. Audience Insights.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Media] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media can grease the wheels of your inbound marketing. Except in the case of inbound marketing, it’s social media. Social media is to inbound marketing what WD-40 is to a mechanism that is not moving. Social media is the one tool that is helpful at keeping every stage of the inbound methodology moving. Here''s how.
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 21, 2014
    [Media] Zombie Marketing Tactics: The “Dead” Practices That Still Have Life
    Not at all, in fact, breathing new life into “dead” marketing tactics is actually a savvy way to capture or recapture mindshare in the media, channel, or technology gaps that others have left behind. Some said social media would kill email. 'Is print really dead? What about email? Did video kill the podcast star? Or is it? vs -4.7%).
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Media] Why Is No One Paying Attention to My Content on Social Media?
    Amplification is definitely the latest social media marketing buzzword, but what does it actually mean? In general, it is a paid media tactic that gets your content in front of your audience through various platforms – most notably social media. The post Why Is No One Paying Attention to My Content on Social Media?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Media] 43 Tweetable Answers to Top Questions About Twitter
    Using Visuals & Media on Twitter. Using Visuals & Media on Twitter. 23) Should all my tweets have links or rich media? Every tweet should have a clickable component that connects it to a larger message, whether that’s a hashtag, link, or rich media.  Social Media was dubbed "Queen Tweet.". Click to tweet!].
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Media] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Social Medi
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Media] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    There are more articles are coming soon, I also added it to the media page at Find New Customers. 'The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or at Find New Customers. client of Find New Customers , and my girlfriend too, who also raved about it. About the Author.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Media] Content Marketing and Halloween: 5 Eerie Similarities
    How this relates to content marketing : Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Be Original.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Media] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    What’s more, only 16% of CMOs have integrated customer touchpoints across physical and digital channels to what they consider “a large extent,” and only 20% are using social media to a large extent. The Social Strategist has gone a little farther, recognizing social media’s potential and building infrastructure to operate in the social arena.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Media] The ole one two three four five six seven punch
    Even the Pity Mention is a Media Mention. As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. People are so busy.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Media] 3 Free Tools to Create an Awesome SlideShare Presentation
    She has 7 years of experience in search and social media marketing. 'Last month I was sharing some Slideshare content ideas including re-packaging screenshots, collecting quotes, curating content and re-using your presentations from events you are visiting. SlideShare
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