• KEO MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Media] New Marketer’s Guide Delivers B2B Marketing Budget Guidelines
    Some of these solutions include marketing strategy, brand positioning, website design, lead generation, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more. With the upcoming New Year comes a new set of challenges that marketers will want to take into account. KEO News
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Media] Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing
    Participants can then take pictures of themselves within the AR environment and share them on social media. As this new media format evolves, it will unlock amazing creative potential. However, these are all consumer-oriented initiatives. What about B2B marketers? The challenge is where and how these experiences become relevant in B2B.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Media] How giving useful ideas and secrets builds trust
    People use the web and social media for research; they’re looking for fresh ideas, insight, and actionable information. I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. talked about freely sharing ideas and helping people. ” My response.
  • CONTENTLY  |  WEDNESDAY, AUGUST 24, 2016
    [Media] 5 Lessons Brands Can Learn From Gawker
    It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces. That post resulted in a $140 million verdict against Gawker Media and made its flagship site too risky for a major acquisition, even as Univision scooped up the rest of Gawker Media for $135 million last week. Nurture talent.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Media] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Reaching out to industry blogs and publications and actively promoting content via social media to increase inbound links. Social Ammunition – Producing blog posts gives your team a reason to be active in social media. It’s not always obvious. At the highest level, digital marketing gets top priority. Marketing Skill #1: SEO.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Media] Tim Berners-Lee tells Facebook it’s wrong about Internaut Day
    Facebook users across the world were greeted upon the opening of their social media pages with news that on yesterday (23 August) was the 25th. Tim Berners-Lee – the person credited with being the father of the internet – has taken to Twitter to tell Facebook to ‘#getitright’ after it claims 23 August was the 25th birthday of the internet.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Media] PHP Web Developer la Digital Advisors – BestJobs
    In addition, we’re looking for: – Knowledge of PHP, MySQL, HTML5, CSS3 (Media queries, animations/transforms etc), Javascript framework (jQuery, Prototype, Mootools, Zeptojs etc), Responsive web design principles, Cross-browser compatibility and graceful. Problem solving skills and attention to detail are highly appreciated as well.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Media] How to select the perfect B2B data vendor
    Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just To get started, you need to identify your business and marketing objectives.  Let’s look at this process in detail. Here are some examples. Data needs for acquisition. Criteria for vendor evaluation. Criterion.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Media] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    With that in mind, Snapchat -- a real-time messaging and multimedia app -- has become an increasingly attractive channel for those looking to engage the 18-34 year old demographic and grow their brand's social media presence. Social Media featured-1 Daily Weekly CanonicalWith the average attention span dipping to just 8.25
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 24, 2016
    [Media] 5 Tips To Rock Your Snapchat Marketing
    With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether. And according to eMarketer, Snapchat is expected […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Media] A reasonable plan to scale content marketing efforts
    While it may be easy to post daily to our social media channels, it’s much more difficult to develop rich branded content that promotes thought leadership — like an eBook or white paper. Plan content media mix/place into a publishing calendar. As far as what to create, we look at small to big: Social media posts.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Media] Aaron Eastlack Makes Great Music – and Love Connections
    Here’s what Aaron Eastlack, a Haley Marketing Social Media Marketing Advisor, is into: HIT: Bass Guitar Player. By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! How I Got Started. I’ve played musical instruments since I was a child. Why do I love playing bass?
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Media] How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner
    Do you want more brand recognition from the links you share on social media? In this article, you’ll discover five ways a branded URL shortener can strengthen your social media presence. The post How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner appeared first on Opentopic.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Media] Ghost Social: The Curious Case of the iPad Pro Ad
    Except the photographer isn’t eating the food—he’s painstakingly recording it for social media. ” (Note: This may only happen when most of your friends work in media.). Brands are pumping more and more money into social media advertising. Apple commercials are normally known for relentless optimism.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Media] What Can Staffing Firms Learn from NBC and the 2016 Rio Olympics?
    generation that lives on social media and Snapchat needs to be reached on social media and Snapchat. Provide users with interesting and engaging content, and use social media as a hub to distribute that content. Reach us on social media. Check out our blogging and social media services. MILLENIALS. No time?
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Media] 3 Billion Social Shares and What Brands Can Learn from Them – Hootsuite Social Media Management
    The post 3 Billion Social Shares and What Brands Can Learn from Them – Hootsuite Social Media Management appeared first on Opentopic. In the five or so minutes it’ll take to read this, nearly 16 million Facebook posts will be liked, 2.1 million Tweets will be posted, and 1.4 million Snaps will be chatted. Cognitive Technology
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Media] Truth in Advertising Takes on the Kardashians
    When the Kardashians shill for a product on social media, a lot of people see those advertisements. America’s first family is officially on notice. With 316 million combined followers on Instagram alone, the Kardashian sisters—Kim, Khloe, Kourtney, and their half-sisters Kendall and Kylie—dominate the platform. Via TINA. Warner Bros.,
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Media] 5 Creative Ways to Grow Your Email List : Social Media Examiner
    The post 5 Creative Ways to Grow Your Email List : Social Media Examiner appeared first on Opentopic. Want to grow your email list? New tools and placement options have made it easier than ever to create an offer that compels blog visitors to share their email address with you. Marketing Technology
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Media] An Ecommerce Marketing Event: How to Supercharge Your Brand on Instagram? – Web Design
    Recent studies have shown that Instagram gives 25% more engagement in comparison to other social media platforms. Just like any other social media. When used in the correct manner, Instagram can be one of the best visual advertising and highly-targeted channels for your business. – Web Design appeared first on Opentopic.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Media] Introducing Contently Social
    They expect high-quality, relevant information from both media and brands—and they want it fast. And let’s not forget the universe of social media agencies that promise to make your brand “on fleek.” In 2016, people don’t just visit their social channels for cheap thrills. Tell me more, please.
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Media] Reach Senior Executives through Social Media
    A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. But many business people feel that social media outlets are primarily the realm of non-business discussions or are populated with young people who are just looking for a good time.
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 23, 2016
    [Media] How to use moving GIFs on Facebook and Twitter
    Blog animated GIFs digital marketing agency engagement tactics Facebook social media marketing social sharing social-media strategy TwitterSpend some time on the internet and you’ll soon learn that there’s an animated GIF for every occasion. Here’s how to give your followers the gift of GIFs….
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Media] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand. Ernst and Young. Be Nerdy, Yet Relatable.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Media] The Five Best Pinterest and Instagram Marketing Tools
    Content Marketing Cool Web Tools Pinterest Social Media Marketing best Instagram marketing tools best Pinterest marketing tools Layout from Instagram Rebekah Radice ScheduGram TailWind Viraltag viralWootGreater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. Pricing:  free.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Media] What Does “Going Pro” Mean for Your Email Marketing?
    Email marketing is also thriving because it integrates easily with other digital mediums, it’s a powerful lead-nurturing tool, it’s relatively simple to implement, and it’s 40 times more effective than social media at generating conversions. Consider adding email opt-in forms to your social media sites. Think again.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Media] The Marketing Guru Covers: What are the benefits of social media marketing?
    Social media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. What are the benefits of social media marketing? Social media marketing allows you to increase your online presence. Learn more about our integration with social media!
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Media] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    Desire to strengthen your social media strategy and social media reach? Paid Social Media Campaigns: Social networks have complicated algorithms that restrict the potential reach your company’s social media posts achieve organically. Strengthen your talent pool? Struggling to reactivate your candidates?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 23, 2016
    [Media] How to be a marketing maverick in an old-fashioned industry
    B2B and social media branding business strategy Influence marketing Marketing Strategy customer acquisition elaine ball marketing strategy social media strategyBy Elaine Ball, {grow} community member. What if I told you that I could get your target customers to wear your branding on their butt ? Oh yeah, I saw that eye roll.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Media] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    What design trends do you think will persist in the future as media change? This post, Q&A with Adam Katz, Creative Lead at Google Creative Lab , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Some people go to work every day to take home a paycheck.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Media] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Social Media LinkedIn LinkedIn MarketingThe post CMOs fail to go beyond brand awareness on LinkedIn appeared first on Marketing Insider Group.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Media] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    In this post, we’ll look at list-building strategies that require budget, which modern marketers can leverage as they seek “lookalike” contacts, leverage paid media, prep and attend events and trade shows, purchase modern contact lists, and augment their existing forms. Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc.
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Media] Options for Publishing on Social Media Keep Expanding
    Options for Publishing on Social Media Keep Expanding The latest news for digital magazines publishing on social media: Instagram, Line, Facebook, and more If you’re publishing on social media – and if you’re not, contact us immediately for a free 30-minute conversation, things just got real!
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Media] The Fast-Growth Startup’s Guide to Content
    For relative newcomers like Airbnb and Slack, content marketing is less expensive and more efficient than splashy media campaigns. For decades, the premier publishing destinations were editorial juggernauts like The New York Times, The New Yorker, and Wired. How to drive leads by getting creative with distribution techniques. Brands startup
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Media] 6 possibilities for the future of social media marketing
    Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new” phenomenon — but it is. The post 6 possibilities for the future of social media marketing appeared first on Opentopic. Cognitive Technology
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2016
    [Media] ABM Vendor Guide: What to Look for in External Data Sources
    special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc. Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. Different sources provide different data types.)
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Media] The Importance of Adding Location Specific Pages for Local SEO
    SEO/Social Media Local Search Engine Optimization Local SEO Local SEO Guide Local SEO Tips Location Page Template Location PagesIf you’re a staffing or recruiting firm with more than one physical address, it’s considered a crime at Haley Marketing to not have pages on your site dedicated to those locations. On-Page SEO Items to Consider.
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Media] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. It’s hard not to be touched by the ad that shows a Coke machine uniting people who live near the hostile Pakistan–India border. The video was set to the title song proudly sung in seven languages. The journey from global to local.
  • ACTIVEDEMAND  |  MONDAY, AUGUST 22, 2016
    [Media] Diving Deeper Into Drip Campaign Best Practices
    Nurture campaigns need to span web assets, social media, mobile and email. Furthermore, social media tools not only provide marketers another drip channel other than email, they also empower prospects to share, comment and promote a company’s message. Personalization At the heart of what we’re talking about is personalization.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Media] How To Measure Paid Media ROI (ROAS)
    Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. But as any paid media practitioner knows, getting the right people to click on your ads is no easy task, especially at a cost effective rate. paid mediaCost Per Lead (CPL). Cost Per Opportunity (CPO). Revenue Per Lead.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Media] 3 Tips for Mastering Inbound Marketing
    Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. They appear regularly, and in places that people see all the time; mailings, newspapers, magazines, and social media. So, you’re passionate about marketing, right? Wrong!  Tip #1: Be Where Your Clients Are! 00p.m. and 4:00a.m.-7:00p.m.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Media] What’s the role of a content strategist?
    What is their media preferences do they prefer? Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased. Content Strategy
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Media] Where Is Your Firm in the Content Marketing Life Cycle?
    Want to go all in with social media? You’ve been hearing the term “content marketing” a lot for the past few years. And if you’re an industry leader in staffing and recruiting, there’s no doubt that you’re already using inbound marketing. But where do you fall in the content marketing life cycle? How mature is your content marketing strategy?
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Media] The Making of Vidyard’s New Website Product Tour Videos
    Recently, Vidyard quietly launched our new website. Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. We created a homepage video, of course, but that wasn’t enough. Pre-Production. The message. Concept.
  • BIZNOLOGY  |  MONDAY, AUGUST 22, 2016
    [Media] Social media strategy leaders: an intro to the series
    This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media. Like this post?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 22, 2016
    [Media] Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience
    This leverages targeting data and performance results from cross-channel media campaigns to match offers with audiences who are most likely to act on them. A convergence of marketing and advertising technologies is occurring. But many aren’t taking full advantage of the information they have access to. Enter Data Management.
  • CONTENT STANDARD  |  MONDAY, AUGUST 22, 2016
    [Media] How to Tap Your Own Employees for Influencer Marketing
    Influencers speak at conferences, garner massive social media followings, and send out newsletter updates that always feel one step ahead of the curve. Beyond this, most rules of good content marketing apply: keep up a steady stream of useful material, try to vary media wherever possible, and be receptive to any feedback you receive.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Media] How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
    Our suggestion is inspired by contemporary social media culture -- and it's more recognizable. With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand. That means they can be used in all sorts of campaigns.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 22, 2016
    [Media] Improve Your Content Marketing Strategy With These 7 Tips
    With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? You probably have a few metrics you’re tracking to measure how well your content is performing. You may also have a publishing schedule and a list of content […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2016
    [Media] The reality of online influence and the only thing that matters
    The imperative of being known. I was recently invited to be a keynote speaker at the next Social Media Marketing World. I’ve collaborated with Phil Mershon from SME for five years now and I count him as a friend. I used to be a big shot. closed the biggest deal in the company’s history, worth more than $5 billion in sales. Salary.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Media] From Branding to Demand Generation
    How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era. People were not visiting our website even though we are subject matter experts on certain topics.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Media] How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
    Advertising on social media platforms like Instagram and Facebook. Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you. Want to join us? ET // 11 a.m.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Media] Social Media Audiences Are Great, But Email Audiences Are Better
    Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? You know that while social media represents a vast potential audience, the engagement rates are awful. Or a click further, if you will, to open rates for emails, and then to social media’s version of that measurement: “engagement rate.”.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Media] How 8 Agencies Are Building Their Brands on Snapchat
    The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. When Snapchat first emerged on the scene back in 2011 , it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait.
  • PUREB2B  |  SUNDAY, AUGUST 21, 2016
    [Media] Tips for Maximizing Content Syndication Performance
    Others only post content that fits their niche and target audience. A few sites to consider are Business 2 Community , Social Media Today , and subject-driven sites like Growth Hackers , which has a large and targeted following within business and marketing circles. Growing your online audience requires diligence and commitment.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Media] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    Social media buy buttons were once heralded as the next big drivers of social commerce. Data reveals that buy buttons are infrequently used by internet users, and their utility in social media strategy appears limited. In theory, buy buttons are the perfect marriage between social media and retail. Marketing Social Media
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Media] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    While I’m always encouraged when social media motivates advertisers to create better content, Robert views this effort as an uneven exchange, as only a very small percentage of users are likely to access the new controls. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Image source. 2.
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Media] Gawker’s Death, and 5 Other Stories We’re Reading This Week
    Selected by Jordan Teicher, senior editor. I’m usually not a fan of mixing politics and social media since I just expect most political conversations to turn into Molotov cocktails of narcissism, but Victor Luckerson’s article made me rethink that opinion. But there are bigger threads that Luckerson pulls on. How is that possible?
  • CONTENT SCIENCE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media] Content Strategy for Marketing
    pushing products through mass media has been upended, as consumers, empowered by information, are demanding. SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. your reputation, earned media, sales or sales leads, and. Content. Strategy for. right content in the right place at the right time. Content as an afterthought or. Content to. goals.
  • SHOWPAD B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media] Stop Killing Your Content: 3 Reasons Your Content Falls Flat
    smart’ television -- cable vs. streaming media like Netflix or. on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. and value. on content development initiatives. post-production.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. Copyright © 2015 Contently.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media] Content Marketing Playbook: Strategy and Roadmap
    rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media] Evangelizing a Content Marketing Program
    brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. doesn’t work in the modern media landscape.
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Media] New Tech from Chirpify Allows for Increased Customer Engagement on Social Media
    Nearly all marketers agree that social media is a crucial piece of customer loyalty, but the question remains as to how to best leverage the platform to create engagement and spark the two-way dialogue that the channel offers at its peak effectiveness. Marketing Technology
  • READYPULSE  |  FRIDAY, AUGUST 19, 2016
    [Media] Here are the 10 Most Influential U.S. Olympians on Instagram
    Blog Modern Marketing Social Media MarketingLet’s travel back in time to the 2012 London Olympics. Instagram had recently been acquired by Facebook and boasted about 30 million users. Now, four years later, Instagram has become a social powerhouse, with a most recent count of over 500 million users. Michael Phelps . Phelps’ 2.6
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Media] Blending Community Management and Advertising on Social Media
    Setting up a strong business page on Facebook is definitely a good first step (at least, for your Facebook social media presence), but publishing alone is an exercise in futility. The post Blending Community Management and Advertising on Social Media appeared first on Opentopic. … Hello? … Is this thing on?
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Media] Who Owns Your Audience?
    Last month, YouTube’s biggest star declared war on the media industry. After a slew of media outlets ( including us! The video game vlogger—who made over $12 million last year—accused the media industry of something worse than hackery: irrelevance. Brands Media Influencer marketing platforms publishers SXSW
  • LEADERSHIP  |  FRIDAY, AUGUST 19, 2016
    [Media] How to Create the Perfect Social Media Posts – Part 1
    Powerful social media marketing techniques. It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. Which platforms do you focus your B2B social media campaigns on? Infographics Social Media blogging home instagram LinkedIn vine YouTube
  • HINGE MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Media] 5 Recruiting Ideas to Attract Top Talent to Your Professional Services Firm
    That means you need a professional website, and you need to be active on social media platforms such as Linked In, Twitter or Facebook. Social media is a quick way to boost your firm’s visibility and make it easier for prospective employees to learn more about your firm’s expertise, its people, and culture.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 19, 2016
    [Media] Interactive Content Marketing Weekly Roundup: August 15 – 19
    As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! What a week! In South Florida this week marked the end of summer as students start school for the year. It’s a new chapter with new adventures, experiences, and learnings. Michael, is also a content marketer at heart. Facebook.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Media] How Does Content Marketing Help with SEO?
    Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Media] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    Contrary to popular belief, you can  attribute revenue dollars to your social media campaigns. Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. Or maybe you took some vacation days of your own and need a pick-me-up to get back in the zone.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Media] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    The company’s Twitter handle and a branded hashtag were featured on the display in large text, which made it easy for people to share the experience on social media. Takeaways for marketers: Create a branded hashtag that participants can use to share the experience on social media. Work events are really hit or miss. Keep it local!
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 19, 2016
    [Media] Business Newsletters: Is Your Newsletter Still Relevant?
    I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them.  My response? In spite of all the other social media outlets, e-newsletters and printed newsletters get results. He told me that the employees (the ones I coach) forward him my newsletter.
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [Media] Back to School – Let’s Keep Our Kids Safe Online
    However, I would suggest that the bigger issue is data sharing (Big Data) and social media. The Dangers of Social Media. Now let’s look at one of the biggest concerns for most parents today; social media! If your children have one of these social media accounts, they have either: Signed up with false information. link].
  • HINGE MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Media] 7 Skills Required for Marketing Professional Services Firms
    These include: brand awareness, website traffic, social media engagement, lead generation, and conversion rate. The professional services industry has long suffered from “confusion” surrounding the role of marketing professionals. Indeed, the marketing field has evolved over the past decade. What are the most successful firms doing?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Media] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    Execute Interactions Deliver Messages Execution These are systems that actually deliver messages in channels such as email, display advertising, social media advertising, the company Web site, or CRM. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Awesome!
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Media] Infographic: The Inevitable Shift of Snapchat Demographics
    As Kevin Del Rosario, associate director of social media at Huge, a digital agency, told The Los Angeles Times , “Almost everyone I talk to, it’s their niece that shows them Snapchat. Don’t be surprised if you see your mom on Snapchat using that (somewhat terrifying) bumblebee filter. Then they start seeing how it works.”
  • FATHOM  |  THURSDAY, AUGUST 18, 2016
    [Media] Digital Marketing Leaders in the Healthcare Industry: How Do You Compare?
    The infographic below sums up this year’s findings when it comes to how health systems are approaching social media, what they spend in social advertising and how they respond to patient reviews online. From a marketing perspective, the same two to three health systems tend to be the ones always featured in case studies and benchmarks.
  • OPENTOPIC  |  THURSDAY, AUGUST 18, 2016
    [Media] How to Create a Healthcare Brand on Social Media
    Like any marketing strategy, your marketing plans for your healthcare practice’s social media accounts has probably changed and developed over the years. Now that you’ve spent months or years established your practice on social media, it’s time to start expanding your horizons. Have you. Cognitive Technology
  • VIEWPOINT  |  THURSDAY, AUGUST 18, 2016
    [Media] Marketing is More than Automation
    Our approach was to build a great database (of 803 hospitals) and use a multi-touch, multi-media and multi-cycle process to have discussions with the specific desired contact and multiply results for our client. They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts. Fast forward to 2016.
  • INTEGRATED B2B  |  THURSDAY, AUGUST 18, 2016
    [Media] The beginner’s guide to SMS marketing for B2B
    Content strategy content marketing digital media digital strategy sms social mediaSMS marketing is a great way to reach out to potential and current customers as well as employees. With a 98% open rate, it’s no wonder text messaging is the most popular form of communication today.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 18, 2016
    [Media] 5 Reasons You Need a DMP
    Streamline data: Rather than scattering data across email, e-commerce platforms, customer loyalty channels, and social media; you can bring all that data together into one place, providing a better picture and understanding of your audience, results, and overall marketing environment. Why Your Business Needs a DMP. Data Management
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Media] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    As social media and email become more mobile-centric, they become significant drivers of revenue growth, especially in commerce. Author: Ashika Balani The days of telemarketers are long gone. Just take a look at these progressions in the last few years: The world’s largest taxi company, Uber, does not own vehicles. Data is Evolving.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 18, 2016
    [Media] Consolidating point solutions with a hub in your marketing stack?
    Of course it depends on your unique situation but, from first-hand knowledge running technology for a digital media agency, evaluating and implementing dozens of platforms for various clients, I can tell you that hubs almost never live up to the hype. The following is a guest opinion piece by Josh Dreller , VP of product marketing at 4C.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 18, 2016
    [Media] What Is Content Marketing in 2016, and Where Is it Going?
    Major social media platforms are digging deep into human behavior to learn more about ways in which they can be connected and share their lives. They’re also creating opportunities for users to share live video —challenging some of our more traditional media platforms, such as television. Now it’s 2016. Or five.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 18, 2016
    [Media] Are you unknowingly supporting hate speech?
    Social media is simply another outlet for him. No one is forced to watch his show or follow his social media posts. But social media, and especially Twitter, is built for viral. But you and I can control what we do with our own social media presence. By Mark W. Schaefer. Why do we glorify hate as cool and entertaining?
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Media] How to Write Better Headlines for Your Facebook Ads
    Social media platforms and print newspapers alike are full of headlines that make you want to learn more, and these headlines take advantage of the curiosity gap. Social Media Daily CanonicalWith 1.13 To do that, you'll need to pay close attention to the details. After all, it sets the tone and expectation for everything to come.
  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [Media] How To Make the Most of the YouTube Content Marketing Customer Journey
    They're not looking for social media friends, they're looking for answers. They may do this in person to your salespeople, or via email or social media. We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. But not YouTube search, at least not at first.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2016
    [Media] The Importance of Offline Lead Generation
    In addition, online media giants often give the impression that traditional lead generation […]. With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Content Marketing
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Media] Why Virtual Agencies Might Be More Creative
    One of our core Buffer values is 'Live Smarter, Not Harder,'" says Hailley Griffis, who does communications for the maker of social media management tools. I wrote this post by the pool. Not by my pool -- I don’t have one -- but by a pool. It was 104 degrees. And I’ve noticed I get more done, better. We’ve all seen the stats. That’s 43%.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Media] Stephen Varga: Unleashed
    No easy task, but it waged a brilliant social media campaign to do just that. Facebook, Twitter and other social media outlets lit up with people voicing their disgust and discussing why books and libraries are important. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur?
  • CONTENTLY  |  WEDNESDAY, AUGUST 17, 2016
    [Media] Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages
    According to Ethan Klapper, The Huffington Post’s global social media editor, when you segment Facebook in narrow audiences, “You’re going to reach more people who are going to have an interest in what that page is about.” For John Maver, a social media marketer at ThoughtLab, the answer is a clear yes.
  • READYPULSE  |  WEDNESDAY, AUGUST 17, 2016
    [Media] The Science Behind Our Social Media Obsession
    Marketers everywhere will be happy to know that social media is not only here to stay, but it’s an obsession with which consumers cannot get enough! Everyone is obsessed with social media and the fixation is only growing. Want to know why we’re all obsessed with social media? Every Generation Uses Social Media.
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