• HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Media] Twitter Rolls Out Tweet Performance Analytics to All Users
    The export includes the tweet copy along with the number of favorites, retweets, replies, link clicks, hashtag clicks, detail expands, embedded media clicks, user profile clicks, and follows. This is a third option you can grab that lets you attach media experiences to tweets that link to your content. Social Media Analytics
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Media] How to Identify Buyer Personas for Professional Services Marketing
    How do your buyers consume media? 'Developing a content marketing strategy can seem intimidating. How do you begin? How do you know what to write, or who you’re writing for? After all, your clients come to you with varying, often complex needs. One strategy you can use to help focus your thinking is to create buyer personas.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Media] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
    Improve Social Media, Content Marketing, and Email Marketing. Clickstream reporting also has big implications for social media and content marketing: with the kind of insights this tool can provide, you are able to see what messaging is good for attracting initial visits that turn into callers, or if a blog post, video, etc. Prove ROI.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Media] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership #SocBiz25
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? The video, titled “Are You a Social Executive?” explains why social business is driven by strong, visionary social leadership.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [Media] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Media] 3 Highly Effective Word-of-Mouth Marketing Tactics
    'Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face. This personal touch can have a greater effect than social media marketing. “The reason is that the smaller banks are closer to their customers,” he says.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 27, 2014
    [Media] New Strides Made in reddit Advertising Features
    Any modern marketer has – in one way or another – likely been involved in a social media marketing campaign. 'As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Author information. Jesse Aaron. Jesse Aaron. |.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Media] The Best Marketing TV show is coming back – sooner or later
    love to read your comments and I appreciate those who share on social media. 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! When Atri came on to Act-On Software as CMO, he pulled the plug on the show.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Media] 4 Things We Learned from the Ice Bucket Challenge
    Celebrity involvement can draw major media coverage, which in turn helps you spread your message. Social Media The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. But even after following such an impressive list, the Ice Bucket Challenge stands out. Read on to find out. Personalize Participation.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Media] The Best Career Advice We've Ever Gotten
    Katie Burke, Director of Media & Analyst Relations. 'During my first performance review at my first real job, my boss opened with, "You make my life easier; no matter who you work for in the future, keep doing that.". It makes perfect sense -- if you make people''s lives easier, they''ll want to work with you. sorry, boss). Keep going."
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Media] 5 Writing Tips to Drive Your Readers to Action
    So what if you lose out on a bit of SEO and  social media traffic ? 'Image source. Think about this for a moment: what, exactly, is the purpose of a blog post? If you’re thinking increased traffic, audience exposure, and authority & brand building, you’re wrong. Link to the Conversion Page. End with a Strong Call to Action.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Media] The Facebook Other Folder and the Strangers Who Love Me There
    Related Stories Creeping Me Out — 7 Steps to Handle Social Media Stalkers Social Media and the Stock Market: A Lesson in Global Manipulation Everyone Hates Comment Spam, So Why Are We Drowning In it? 'By Kerry Gorgone, {grow} Contributing Columnist. This is a story about sex, drama, money, and hope. will hope to hear from you.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Media] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Social Media. Blog Posts.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 26, 2014
    [Media] Instagram Rolls out New Tools for Businesses
    'Instagram has officially jumped on the ‘social media is for businesses, too’ bandwagon. Breaking News Social Media Instagram instagram analytics instagram business tools instagram for businesses ” The tools available for businesses will include: Account insights – Impressions, reach and engagement analytics.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Media] 8 Clever Ways to Triple Your Content Output (and Traffic)
    In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Content Creation Social Media Unfortunately, the sudden flood rarely happens. Of course not! link].
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Media] No Time for Blogging? Think Again!
    Venture into social media with ease with a well-populated blog. Content Marketing Social Media blog Blogging content content strategy SEO 'Even as a content writer, I’ve always been a little on the fence about blogging. Guess what? You do! But it’s going to take some thought and planning before you even head down that path.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Media] Being Active on Social Media does NOT make you a Marketing Company!
    On the vast majority of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook – but no content, landing pages or offers which smart marketing firms have. 'Recently, Jeff Ogden, President of Find New Customers moved down to St. suggest these firms in the Tampa/St. Love comments here.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Media] 20+ Metrics for Measuring B2B SEO Performance
    Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Unless specified otherwise, all metrics are assumed to be tracked on a regular (at least monthly) basis.
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Media] The ALS Ice Bucket Challenge is the perfect meme
    'I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 The tertiary effect was the money. Pride — Look at me!
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Media] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    In fact, the less you try to sell through social media, the more chance you have to be part of positive social conversations surrounding your brand. The most important function that social media has in integrated marketing today is the power to put you in touch with buyers anytime, anywhere; but they want to make that choice.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Media] 5 Ways to Create an Engaging Customer Experience
    Related Stories Creating an Engaging Customer Experience In A Socially Connected Marketplace 8 Ways to Enable an Effective Social Shopping Experience Initiating the Social Media Path to Purchase Model. 'Last month I identified five essential customer-engaging ingredients. Author information. Joe Ruiz. Joseph Ruiz. LinkedIn |.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Media] Where do you begin in Content Marketing? Answer: Know your Buyers
    Many were on social media – Twitter, Facebook, LinkedIn, etc., 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! highly recommend you attend this event, by the way. Terrible.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Media] Why You Need an Editorial Calendar for Social
    Social Media 'Author: Maggie Jones In our experience, companies tend to have one of two problems with social marketing : 1) they can’t think of anything to  post, or 2) they’ve got so much material that they overwhelm their audiences — which means that their brilliant messaging and razor-sharp wit gets lost in the noise.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Media] How to Promote Your Social Contests to Lure More Subscribers
    This monthly Social Media Contests column is contributed by Zsuzsa Kecsmar. Social Media Contests 'Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! Still, it didn’t work, despite your best efforts. Zsuzsa Kecsmar.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Media] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    Background on the two social media sites. They had both been users of Friendster, which was initially a social networking service intended to maintain contacts and share online content and media. Facebook, by contrast, started out as a social media outlet for Harvard. Facebook Social Media Marketing b2b marketing MySpace
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Media] The business case for content marketing consistency
    Content Marketing corporate communications Marketing best practices personal branding content marketing content marketing consistency content marketing strategy economics of content marketing economics of social media This outstanding person was one of my favorite employees when I was in the corporate world. She would never say a word.
  • ENGAGE  |  MONDAY, AUGUST 25, 2014
    [Media] Forget the Ice Water; Conquer Your Real Fears Instead
    In the world of social media, there is simply no substitute for the power of real people. 'While the #icebucketchallenge continues to dominate your Facebook newsfeed, there’s another challenge that could be trending soon. Created by Lowe Roche, the effort challenges everyday people to post their deepest fears on the society’s website.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Media] Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
    Social Media 'The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. In April 2014 , they cracked down on like-baiting, frequently circulated content, and spammy links. This afternoon, they announced two brand new updates that''ll crack down on posts by brand pages.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Media] Laws of Marketing Power: Avoid the Unhappy and Unlucky
    Consider the ubiquity of social media and its effectiveness as a marketing tool. '“There is only power and good fortune to be obtained by associating with the fortunate.” ” –Robert Greene,  The 48 Laws of Power. Marketers know that happiness is powerful. Hence Law 10 from Greene— Infection: Avoid the unhappy and the unlucky.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Media] Visible Expert Profile: David Meerman Scott
    With his background in media marketing—both with newspapers and online—David was attuned to strong writing in the digital space. 'At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Media] How to Meet an Event Speaker Without Making a Fool of Yourself
    tried this with Dunkin'' Donuts PR & Social Media Manager Jessica Gioglio : @lkolo25 would love to! Here''s an example of what you could write: Hi Mandy, I really enjoyed your talk on social media in higher education this morning. 'At most conferences, the speaking lineup is the main attraction. Let''s grab a drink later! button.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Media] Content vs. SEO: Which is More Important?
    Social media has changed the way in which information is spread. High quality content will often see more traction and traffic from social media platforms than from organic search engines. Many SEO’s these days frequently ask, or are frequently asked the question of whether they should focus on building content, or focus on SEO.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 25, 2014
    [Media] Employment: One Piece of a Disruptive Business Model
    Last week we had the honor of sharing a space with some of the more innovative companies in Chicago, first at the Media, Capital, and Talent Day of the Chicago Innovation Awards (in which we’re a 2014 nominee) and then later in the week with i.c.stars at their iOpener 2014 event. The Company is You. SWANs. Which do you think will win?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 25, 2014
    [Media] 4 Quick Fixes to Reboot Your Website
    Add social media links Social media is alive and kicking, and if you want to capitalize on these channels as marketing tools, you’ll want to include links on your home page. 'Is your website a little drab? Is its functionality not quite up to par with others? If so, it might be time to reboot your site. Simple. Clean. Effective.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Media] 10 lessons on Walmart’s social media strategy
    Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation. It is still a family-owned business.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 25, 2014
    [Media] Psychological Triggers in Email Marketing for Social Media
    In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Wade Harman.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Media] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. The social media giant accounted for 2.18 LinkedIn.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Media] Six Great (and brief) B2B Reads for Labour Day
    Awesome Ideas Content Marketing Metrics & Measures Social Media B2B marketing bizmarketer content marketing corporate overlords Elizabeth Williams great links Keebler Elves linkedin social media They will also find an invitation to a birthday party on July 31st, four socks they’ve never seen before and a handful of gravel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Media] Coming clean on Facebook reach
    Media companies and sports-related brands top the list. I’m sure you’ll agree this is pretty interesting stuff but to get the inside scoop, you’ll want to check out our new podcast, which also covers a hilarious new social media app called “Get a Room!” The truth about Facebook reach. The Daily Muse.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Media] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    until you have tons of blog posts and your email lists are perfect and you''re posting on your social media accounts at the exact right times. So instead of working on everything a little bit every day -- your blog, social media channels, website, and email strategy -- prioritize them. From social media? Measurable. Attainable.
  • WRITTENT  |  MONDAY, AUGUST 25, 2014
    [Media] The 5 Step Formula for a Perfect Blog Post
    Social Media Examiner talks about how to use social media to find blog topics. 'Breaking Down a Perfect Blog Post. When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside factors when the actual problem might be your blog writing methods. Paragraphs are short.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Media] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    B2B Lead Generation: 6 social media tactics from 7 experts [How-to article]. 'Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. What were the results?
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Media] How Did That Banner Ad Get To Your Website?
    In its simplest form, it is the concept of using technology to automate online media buying with unprecedented efficiency. Because technology and software manages the campaigns, it eliminates a lot of the guesswork of media buying, such as human negotiation and manual insertion orders. Advertising Marketing Strategy Media Planning
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Media] 5 Questions With Former Yahoo! CMO Cammie Dunaway on Marketing and Management
    It involves the initial research on your product, searching for recommendations and concerns on social media and the web, the purchase process, and the post-purchase follow-up. 'The role of the CMO has evolved. Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Media] The Do’s and Don’ts of Lead Nurturing in Professional Services
    There’s an unwritten rule on social media etiquette.but that’s another story. 'When it comes to lead nurturing, firms often believe that more is better. However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. fine line exists between nurturing and going too far. actually happens.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 22, 2014
    [Media] Advice from a Social Pro: How to Engage with Your Audience [VIDEO]
    'In this episode of “The Magic @ Ball of Social Media,” we sit down with Tom Martin, Digital Marketing Strategist at Converse Digital and author of The Invisible Sale. Social Media Small Business tom martin Martin shares his perspective on how small businesses can engage with their community. © 2014, VR Marketing Blog.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Media] 5 Marketing Lessons Learned from marketing Find New Customers
    Mix Your Media. 'Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. By the way, I came up with this campaign as I was badly hurt and in the hospital. Stop Selling. No one likes to be sold, but nearly everyone likes to buy. Face it.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Media] A Brief History of Marketing Technology (and Social Media Marketing)
    The creation of social media led to social marketing. The world of social media marketing exploded. In the last few years, we have seen a further evolution of social media marketing, one in which both B2Bs and B2Cs play an active role. However, unlike email, social media needs to be … well, social. Hargreaves.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Media] What Are Attribution Reports? [FAQs]
    For example, your email marketing could be the best place to get content in the hands of your customers, but your social media could be tanking. 'A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels. So how do you do that? It''s called an attribution report. You may be thinking, "Wait!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 21, 2014
    [Media] Bigger Facebook Ad Images: How to Prepare Yourself
    B2B Online Marketing Blog Social Media Strategies 'As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. What Is Changing? bigger than previous ads. Increased Image Size.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Media] 7 Local Business Listing Sites You Should Claim Now
    Business Management SEO/SEM Social Media bing business details business information Business Listings google local business listing local businesses local listing local listing sites local listings search engine optimization Siri website 'Finding time to update or create your online business listings can sometimes be a challenge. ” 5.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 21, 2014
    [Media] What We Can Learn from Union Street Guest House’s Online Crisis
    The situation quickly spread among various business publications as well as social media. Related Stories An Introduction to SnapChat Marketing for Restaurants Five Ways Hotels and Restaurants Can Optimize Social Media Turn Hotel Initiatives into Unique Social Media Contests. Social Media for Hospitality
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Media] 10 Blogs to Bookmark: Social Marketing Edition
    Social Media Examiner. The Rundown:  Social Media Examiner claims to be the “world’s largest social media magazine” — and by all appearances, they aren’t lying. Check it Out:  Social Media Examiner. Mashable’s “Social Media” Section. Social Media Explorer.
  • ENGAGE  |  THURSDAY, AUGUST 21, 2014
    [Media] Marketers’ Challenge: How to Replicate the Ice Bucket Challenge
    Whatever your challenge, give it a social media structure. 'Forget Grumpy Cat and Ellen’s Oscar selfie. The ice bucket challenge is turning out to be THE viral trend of the summer, if not the year. Bill Gates has done it. Some columnists have called the ice bucket challenge a pointless, self-promoting stunt disguised as charity. Be Original.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 21, 2014
    [Media] The Glorious Unfolding: Taking a lesson from our younger selves
    Related Stories The power and perils of the pivot Straight talk on social media consulting Creating the beautiful blog with Stanford Smith. 'I recently had an experience that shook me up a bit. Maybe it will shake you too. Wall Street Journal column by Sue Shellenbarger  got me thinking about how I have grown as a person and why. by Mark W.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Media] Think You Know LinkedIn? 7 Common Myths Debunked
    Social Media 'Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update? Read on to learn the truth behind some of the most pervasive LinkedIn myths.
  • FATHOM  |  WEDNESDAY, AUGUST 20, 2014
    [Media] A Round of Applause: A Successful Nonprofit Marketing Summit
    These sessions ranged from search engine optimization and content to social media. 'As I stood in the back of the room taking photos in what could potentially be described as a bit eccentric, I realized what an amazing scene was before me. On Friday, August 1, 2014 Fathom hosted its second annual Cleveland Nonprofit Marketing Summit.
  • SAZBEAN  |  WEDNESDAY, AUGUST 20, 2014
    [Media] Data Visualization: the Way of the Future, or Just a Trend?
    In 2012 Column Five Media and business intelligence company DOMO worked together on an infographic that illustrates the rate at which data is created in one minute online. 'With so much data being created in today’s world, it can be a tremendous task to organize and understand it. About the Author. and Chicago, IL. appeared first on Sazbean.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Media] 5 Small Businesses Excelling on Social
    'When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. Here’s a look at five SMBS we found to be excelling on social media. Swiger’s social media presence is vast. However, SMBs are making waves of their own. Website.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 20, 2014
    [Media] China’s Response to Vine: Wanpai and Weishi
    by kylebethhilfer Related Stories Pros & Cons of Running Social Media Geared Towards China In-House Demographics and Behaviors of Chinese Social Media Users How to Maximize Your WeChat Marketing Campaigns. Chinese Social Media 'The internet industry in China is one of the most competitive in the world.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 20, 2014
    [Media] B2B Companies Use Twitter for Customer Support No Matter Their Size
    Dell scores in this regard by decentralizing their social media channels, and having a considerable number of their employees respond to customers region-wise. 'The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. Photo credit: Flickr.
  • ENGAGE  |  WEDNESDAY, AUGUST 20, 2014
    [Media] For the NFL, a Good Problem to Have (Part 1)
    Your business was covered by every major media outlet in nation, and you had your very own television network to distribute your content—not to mention a world-famous museum to commemorate historical moments in your history. 'It’s a situation most content marketers would kill for.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Media] 3 Steps to Building a Better B2B Target Account List
    Related Stories Social Media Explained. B2B and social media Big Data and Analytics Marketing best practices Social Media and Sales Social Media Tools 6sense b2b marketing centurylink demandbase eric wittlake lattice engines nuance social media tools social selling target accounts list The elephants you know.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Media] Did I Just Get a Google Penalty?
    Things like posting duplicate profiles, ignoring image restrictions, and even running a social media contest have to be done with caution. 'To watch the on-demand webinar, just click the slide. Recently I did a webinar called “ Did Google Just Penalize Me ?” for Website Magazine. This search will look for that exact text on the web.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Media] 6 Ingenious Microsites You Could Play With All Day
    BoltHouse Farms created the site to show people how many social media conversations were happening about healthy foods versus unhealthy foods. To do this, they collected food porn hashtags and tracked the kinds of foods we share on social media, then pit the healthy stuff, like #grapes, against the unhealthy stuff, like #icecream.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Media] 27+ Resources to Learn SEO Copywriting
    Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing – If you know who Lee Odden is, then you probably know that you should grab this book. 'Image source. Copywriting is how companies sell things online. And offline. Quality content is great. It’s necessary. Is your writing up to scratch?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Media] How Data Can Be a Competitive Weapon in Your Content Marketing
    ” This was a successful content marketing campaign for us: we created a wealth of content that generated awareness, inbound traffic, mentions on social media and earned media coverage. 'Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Follow Dennis on Twitter @dshiao.
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Media] In a Data-Driven World, What Is Highly Effective in Social Media?
    'Tons of articles offer advice on what exactly is a highly effective post on Facebook, what’s the optimal tweet length, and what images create the highest number of likes or shares. And every day, we marketers ask ourselves: What can I do to garner the most ROI for my client every day? For Twitter, some say use 100 characters of the 140 limit.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 19, 2014
    [Media] Marketing Engines as a Game-Changing Strategic Advantage
    You have to go to half a dozen different systems to get a consolidated report linking sales revenue back to their marketing sources across social media, web content, lead nurturing e-mails, and on and on. Marketing Engine as Competitive Weapon. More on that later, but first let’s talk about short-term low-hanging fruit…. Phase 1:  Tools.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Media] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Klout is a website and mobile app that uses social media analytics to rank the online influence of its users via the "Klout Score," which is a value between 1 and 100 -- the closer you are to 100, the more influential you are. “Don’t let what others are doing affect your practice,” they’ll say. Content Analysis Tools.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Media] 8 Reasons Your B2B Website Is Ready For A Redesign!
    8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. 'By Dawn Gadless  | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Media] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    b)  We leverage social media tools such as BuzzSumo and Google Ripples to see who has shared the content and gain a better understanding of which influencers are likely to share future content. 'If you’re an online quiz junkie like me, you’ve likely, at some point, taken a psychology test to determine whether you’re right- or left-brained.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Media] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Media] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    'If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. PR agencies usually subscribe to a media monitoring service, such as Cision , Meltwater or Vocus , which can cost several thousands of dollars per year. Two of them are free!).
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Media] 5 Social Hiring Hints for Busy Managers
    Related Stories Using Social Media to Recruit New College Grads Looking For Talent? 'Need to hire someone, but your recruitment request is buried in a stack in HR department? It’s time to take the hiring into your own hands. This may be time consuming work if you are following the same path as your HR department. Why Not Use YouTube?
  • LEADERSHIP  |  TUESDAY, AUGUST 19, 2014
    [Media] B2B Lead Generation Served Las Vegas Style
    B2B marketers use an average of 13 content marketing tactics, with social media being the most popular at 87%. Although adoption rates for social media are high, B2B marketers are unsure of its effectiveness. 'Of Course It’s A Gamble! But Who Says You Can’t Win? What happens in Vegas, stays in Vegas. That’s what they say.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Media] 22 Best Social Media Books of 2013 & 2014 Back to School Reading List
    As we enter the 2014-15 school year, regardless of our social media strategy, it’s time to take a step back and make sure that we have made use of all of the knowledge that surrounds us. 22 Best Social Media Books of 2013 & 2014 Back to School Reading List by Neal Schaffer - Maximize Social Business. Social Media Books
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Media] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. 'Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). What’s the best day of the week to send emails?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Media] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    'How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! d) social media ads. What percentage of adult Americans engage in the social media “second screen” while watching television? d) social media ads.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Media] Why You Need to Stop Neglecting Your Old Content
    While brand new content will get that initial surge of views from direct traffic, email, and social media promotion, it takes time for content to generate ample traffic from search. 'Raise your hand if this sounds familiar. As an inbound marketer, you work hard to keep your content engine going. Crazy, right? Actually, it makes perfect sense.
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Media] The Rise of Social Leaders #SocBiz25 #SocBiz
    In my essay, I made a two essential points; (1) the term “advertising” will come to mean all paid, owned, and earned media; and (2) advertising will have moved far from the AIDA model toward one focused on a comprehensive consumer experience that leads to advocacy. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Media] ALS Ice Bucket Challenge: Who really benefits?
    Related Stories Can Millennials and social media solve complex world problems? Five companies with a human social media presence Saving Savannah one tweet at a time Social Strategy for the Dogs. How social media is saving animal lives. Did social media really begin in 1984? Watch the video to find out. Donate here.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Media] Florida gets its own BtoB demand generation agency – Find New Customers
    Social Media. Filed under: B2B demand generation , B2B lead generation , Fearless Competitor , Find New Customers , Simple lead generation , Social Media. B2B demand generation B2B lead generation Fearless Competitor Find New Customers Simple lead generation Social Media Why does that matter? Content Marketing. Lead Nurturing.
  • HINGE MARKETING  |  MONDAY, AUGUST 18, 2014
    [Media] Why Partners Don’t Develop New Business and What to Do About It
    Ways Your Professional Service Firm Can Start Using Online Video Today Does Social Media Help You Meet Your Bottom Line? 'Your accounting firm’s partners aren’t developing new business — and it’s starting to impact overall firm growth and income. Sound familiar? You’re not alone. This can be a cultural issue.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Media] 7 Content Marketing Lessons From Red Bull Media House
    They have created a totally separate division of the company focused on making amazing content, Red Bull Media House , with the goal of becoming a profitable enterprise on its own. And the brand is frequently cited by content marketers as the shining example of what it means to think and act like a media company. How about you?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 18, 2014
    [Media] 4 Communication Tips for Ramping Up a New Inside Sales Client
    Patrice is an avid member of AG''s social media team. 'Ramping up on a new project can be stressful for business development and inside sales reps. There are many different marketing materials they need to read, and processes they need to understand, before they’re able to start prospecting. Training is rigorous and ongoing. Actively Listen.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Media] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    Fortunately, email and social media marketing are great ways to spread the word about your organization. “Email and social media marketing is easy and inexpensive,” says Jill Bastian, our Community Education and Training manager. Social media marketing is free. Here are six social media topics to post.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 18, 2014
    [Media] Blogging Strengthens Social Media Influence
    Blogging Strengthens Social Media Influence by Raymond Morin - Maximize Social Business. Related Stories 4 Ways To Involve Your Best Social Media Ambassadors Generation C: The Nine Spheres of Social Media Influence The Rise of Office Ambassadors and Social Media Influencers. Social Media Influence
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Media] The Essential 8: Marketing Reports You Need
    First of all, executives don’t care about “soft” metrics like brand awareness, impressions, or followers on social media — even though those metrics help marketers improve performance, your CEO is more concerned with pipeline, revenue, and profit. How much profit was made last quarter vs. last year? New names.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Media] The 4 Basic Elements of Inbound Marketing
    Search Engine Optimization, Social Media Sharing. When you blog and share those blogs on your social media channels, you establish yourself as an expert, build awareness, and gain credibility for your brand online. 'We’re going back to basics! Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!),
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Media] Full-Service Technology Vendors: Marketing Automation Support and More
    Social media marketing. One team to consult when you want to launch a social media campaign. 'It’s a new world out there, and the traditional office is a thing of the past. These days, employees working for organizations across every industry are often working remotely, scattered across the globe. Web design and development.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Media] Should you make the leap into sponsored content?
    Related Stories Influence Marketing is hot and about to get hotter Social Media and the Stock Market: A Lesson in Global Manipulation Monetizing blog comments: Why your blog is economic gold Social Media and the History of Aggression Are the bad guys winning? 'The sponsored content wasps are swarming! The case for sponsored content.
  • WRITTENT  |  MONDAY, AUGUST 18, 2014
    [Media] 7 Lies About Freelance Writers You Believe
    While a degree means the writer probably has a good grasp of language and style, it’s no guarantee that they are educated with up-to-date information on  content and SEO , formatting, social media, trends, etc. 'Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? We wish. 
  • HUBSPOT  |  SUNDAY, AUGUST 17, 2014
    [Media] This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts
    Social Media 'This week''s most popular content covered a wide range of subjects. About to launch a new website? We''ve got your checklist covered. Looking to craft the perfect Facebook post? We have the secret formula. Want to foster a better relationship with your counterpart in Sales? We''ve got a post for that. I''m thinking "dessert.").
  • HUBSPOT  |  SATURDAY, AUGUST 16, 2014
    [Media] Why Bending the Truth to Make a Sale Isn't Worth It
    Or, they could take to social media to air their grievances, in which case … You cause damage to you and your company’s reputation. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Salespeople live and die by quota attainment. But it’s just not worth it.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Media] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. are shared and linked using social media or email. footnotes, searchable transcripts, and social media. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
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