• CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Media] Matching Marketing Technology to Business Strategy: A Starting Framework
    'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Media] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    This is a great way to keep communication with your community open through a social media channel. 'LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. Take a look: 1) Arizona State University. nonprofit
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Media] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    It''s your post''s first impression on potential readers in practically every distribution channel -- email, social media, search. 'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. Am I right, or am I right? and ways to maintain your balance. Damn hard. How was the data compiled?
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Media] How to Find Elusive B2B Buyers
    But note that the shift from push marketing to pull marketing is not simply about adding a couple of new media techniques. 'Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis?  How many are glad that you called when they weren’t expecting to hear from you?
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [Media] What’s Your B2B Marketing Mission?
    Not to mention, his indescribable modesty and humility which is so refreshingly different from many other media favourites and iconic business celebrities.) 'Start Thinking Out-Of-The-Planet! As I drive to work in my Tesla, I can’t help but marvel at how this car works while I sleep. It’s not impossible. Focus on the details.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Media] B2B social media – a two horse race?
    'Social media is time consuming.  And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. It’s Google+.  Who’s your money on?
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Media] Best Practices for Blogger Outreach
    Content Marketing Online PR / Link-Building Social Media Technorati 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Research. That means, do your research! Grab Their Attention. link].
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Media] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Social Media Examiner Subscribe CTA. Pinterest Boards – While attending Social Media Marketing World recently, we heard  Melanie Duncan  speak about growing your email list with Pinterest and we couldn’t wait to share the news with our readers. Sorry to burst your bubble, but not so much. Offer Something of Value.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Media] Remember LinkedIn for social media marketing
    'Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Completely Fill Out Your LinkedIn Profile. Download the LinkedIn App. Blogging?
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Media] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    With over 50 initial public offerings and several billion-dollar companies in its investment history, including ExactTarget in email marketing, Facebook in social media infrastructure, and Splunk in big data management. 'I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. The timing is excellent.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Media] How the Klout Acquisition Affects the Future of Influence Marketing
    'To Greater Personalization The last few months have been particularly fertile in social media industry. Mergers and acquisitions have increased which provides greater depth to the major players in social media influence marketing. Fix it. The Importance Of Storytelling In Social Recruitment.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 15, 2014
    [Media] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    'When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ? Most times you don’t think about those bloggers out there that have big followings in the markets that you’re trying to reach.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Media] Staying Relevant with Social and Content in the Battle over Breakfast
    In short, McDonald’s, which confidently holds the breakfast crown thanks to its famed Egg McMuffin, and Taco Bell have been trading shots over their morning menus on social media. week after Taco Bell released its breakfast menu other major fast-food chains, such as Wendy’s and Burger King had yet to join in the social media standoff.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 15, 2014
    [Media] The best marketing insight I’ve received in the past 5 years
    Related Stories 10 Strategies to Battle Content Shock Social Media Explained. marketing strategy content marketing robert cialdini social media strategy 'Over the past few years I have had the great fortune to meet and talk to some of the greatest marketing and business minds in the world. ” His reply: “Be more human.”
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 14, 2014
    [Media] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    The profiles, details of the project, and advisory board bios will be published on EconomistInsights.com and on IBM’s Social Business website , and promoted across the EIU and IBM social media channels. Please check out @SocialEmployee media buzz! 'Do you know a Social Business Leader ? Nominate a social business leader today!
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Media] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    But I think any marketer could have easily been Duane Reade in this situation, and that this case may have long-term implications for how brands continue to use social media for marketing purposes. Still, brands aren''t protected the same way media outlets are when it comes to paparazzi photos. 2) $6 million for two social media posts?
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Media] The Purpose of Repurposing Content
    'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Media] How to Unlock the Lead Generation Power of Your B2B Website
    Those things include zeroing in on your buyer personas , creating content that is mapped to their buying process and using social media to share your content and attract more traffic. 'Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? You might even need to have some online and even (gasp!)
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Media] The End Game: How to Create Opportunities Early In Inside Sales
    In their research, B2B prospects may find you are a respectful thought leader on the social media they visit most. 'With a family background in sales, it’s no wonder I love competition, organization, and numbers. like that every month your slate is wiped clean and you have another 30 days to crush your numbers. Send out a mass email campaign.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Media] After an Event: How to Connect and Follow up on Email + Social
    Follow up on social media. If there’s a specific hashtag for your event on Twitter, or if people are sharing stories on a specific Facebook page, following up on social media can help you with your marketing efforts. 'In the world of digital marketing, it’s easy to forget that some email addresses are collected in person.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Media] How to build brand trust – 4 essential steps
    Only 6% of them consider online advertising credible, whereas 92% of all consumers say they trust earned media (e.g. social media, word-of-mouth, recommendations from friends/family, etc.) 'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly source:  Webbed Feet.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 14, 2014
    [Media] The Importance Of Storytelling In Social Recruitment
    Related Stories Your Real Estate Social Media Strategy is a #Fail. Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome Positioning Executives as Industry Experts via Social Media. 'Humans have an emotive response to stories. This begins in youth with kids stretching and testing the imagination. Fix it.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Media] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Visual content draws the attention of your social media followers, enticing them to click on your CTA. When it’s finished, you have a catchy tune to put on social media, in emails, and in other lead generation campaigns. This book is a great resource for marketers of all levels—from lead generation beginners to the more advanced.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Media] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Here’s an example of results produced by our McMURRY/TMG social media team based on this recommendation. Just download our McMURRY/TMG Social Media Content and Reporting Excel file And while it’s human nature to wish and hope things are easy, that’s often not the case. And sometimes, you have to pay to play. The Results.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Media] Keyword Density: When Is It Enough?
    After reading it though, I realized as a search and social media professional, what was likely happening. 'Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” So how do you do that? Know your audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Media] Almost everything I knew about starting a business was wrong
    Comments Netstrapping is the new bootstrapping. ;>} by Steve Woodruff Related Stories 5 lessons to build a business that I learned from my clients How to avoid the entrepreneur’s “doomsday” mistake Betting it all Lessons on building a marketing and social media business If it fails, at least I shipped a better version of myself.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Media] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). Social Media Today ).
  • VIDYARD  |  MONDAY, APRIL 14, 2014
    [Media] The Modern Marketer’s Mission: Become an Agent of ROI [Infographic]
    In other words, y’got crackin’, but you weren’t trackin’ Focusing on new media tactics believed to be “game changers”, you may have released cool initiatives, but overlooked the importance of tracking pipeline or researching optimized customer value propositions. So we’ve got a new mission for you.
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Media] The Social Spark: 3 Sources for Social Media Success
    'The world of social media is constantly evolving , and it''s important for users to stay ahead of the curve in working towards profile optimization, all while avoiding being caught by social shock (such as The Facebook Organic Reach Crisis ). According to Jay Baer, "Content is fire, and social media is gasoline." Jon Loomer. Jay Baer.
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Media] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    In early 2013, Apple’s senior vice president of marketing, Phil Schiller, harshly denounced the idea that Apple should start paying for social media monitoring tools. Social Media 'Our digital social tools are both a blessing and a curse. See all that and more in this week''s HubSpot content roundup.
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Media] How Can Content Marketing Generate Leads?
    Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . Social Media. Social media is a great way to reach external channels, and can also boost your internally marketed content. 'Content marketing is in essence, the creation of content to promote your brand.
  • SAZBEAN  |  SATURDAY, APRIL 12, 2014
    [Media] Internet Marketing Strategy Articles for the Week of April 7, 2014
    Adding Rich Media to Native Ads Can Drive Powerful Engagement [INFOGRAPHIC] (Social Times). Facebook Page Tools to Improve Your Page Management (Social Media Examiner). Why Rich Media Messaging Trumps Multimedia Messaging (MarketingProfs). Commenting Platform Disqus Introduces Sponsored Comments (TechCrunch). Marketing Profs).
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Media] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    Take a look: And another: And yes, another: Don''t let your hard work be mocked on social media and end up in the trash. Share your content on social media. Your future students are all using social media to stay connected. But current high school students are more connected online than any other generation, ever.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Media] How to Grow Your Email Contacts Organically
    Social media. Social media is today’s word-of-mouth. 'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. About half of B2B companies spend at least 10% of their marketing budgets on email, and email marketing’s ROI has been found to be 127%. in return. Online events.
  • PAUL GILLIN  |  FRIDAY, APRIL 11, 2014
    [Media] Marketo Tells How to Use Social Media for Lead Generation
    Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. Check out “ How to Use Social Media for Lead Generation.” It’s
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Media] Uncovered: The Future of Mobile Marketing
    By 2017, American social media advertising revenues are expected to extend to $11 billion. 'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. In the U.S. Mobile Marketing Types You Need To Consider. billion. YouTube (49%).
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 11, 2014
    [Media] Addressing Anonymous Negativity as Secret App Gains Traction
    Small Business Marketing Social Media Dealing with negative comments Secret iPhone App small business marketing Social Media Marketing 'Commenting or posting anonymously may be old hat on web forums, but newer apps allowing users to share secrets are gaining in popularity. Secret is part of a wave of apps emphasizing anonymity.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Media] The Future of Social Customer Service: Seamless Customer Experience
    EEOC Turns Its Attention To Social Media in the Workplace. Social Media for Customer Support channels company Customer Customer experience customer service customers department Email Facebook Forrester Research Las Vegas manager media mobile platforms the social time Twitter view Website paragraph? Or am I missing.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Media] Marketing Trend Watch: 2014 Planning Survey
    Social marketing was also popular – 48% of our survey takers said they used social media “very often” in their marketing programs. 'Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation.
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Media] A Mother of Reinvention
    'Tina Brown occupies a unique place in media—few people have a Rolodex quite like hers—but her latest endeavor, Tina Brown Live Media, runs parallel to the myriad innovations happening in today’s vast landscape. And as media changes so rapidly, so do the attendant opportunities for those willing to experiment.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Media] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    Also, share the post via social media using the hashtag #fridaymarketingrant. --. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Yes, you read that correctly. That''s a big deal. We wrote about this several times. Is this evil?
  • ENGAGE  |  THURSDAY, APRIL 10, 2014
    [Media] Royal Content Across the Pond
    Clare says much of the program’s initial success can be attributed to The Guardian’s credibility as a media brand. high-quality publication paired with an intense social media outreach campaign that teased the magazine (and the Cumberbatch photo shoot) was off-the-charts successful. 'I’m writing this from sunny Naples, Fla.,
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Media] Marketo Conference: Small Changes, Big Picture
    'Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Media] 5 Insightful B2B Content Marketing Strategy Videos
    We highlighted this video because it ties channels like social media to content marketing as pieces that make up the entire marketing landscape. 'Content is king, and the king is everywhere we turn on the web. However, gone are the days of “batch N’ blast” success stories. Enjoy! TL;DW Summary : Sharmila C.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Media] A sustainable process for optimized content marketing and brand publishing
    There are no secret SEO or social media tricks here and you are not manipulating organic rankings. Social media is word-of-mouth marketing online. Blogging Content Marketing Organic Search Social Media Marketing Content management Content marketing Editorial calendar Search engine optimization It’s a common challenge.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Media] How to Use Your Sales Team to Create Better Buyer Personas
    Salespeople typically use a variety of methods for reaching out to prospective buyers, from phone calls to email and social media. 'Buyer personas, which model the personalities, behaviors, motivations and pain points of potential customers, can be a useful tool for shaping your company’s marketing strategies. Here’s what I found. Goals.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Media] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. Major media outlets have entire departments dedicated to checking the dates, names, and other key facts that star in their stories. Social media analytics are becoming popular. 'Image source. No more mediocrity.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Media] 5 Marketing skills that digital journalists will need
    As Pew reports in its latest State of the Media report, thousands of traditional journalists are migrating to digital news outlets. Rich media plays an important role in attracting and keeping the interest of readers. Content Marketing Associated Press Chicago Sun-Times Digital native marketing Media Change.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Media] LinkedIn’s New Content Marketing Score
    The social media giant is rolling out two new features to help small businesses improve content marketing. It’s for your eyes only, which Stephanie Katcher, a social media specialist at All My Web Needs , says is vital. 'Do you ever wonder how effective your LinkedIn content is at reaching your target audience? Intrigued?
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Media] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    evolved into social media, tech, business, entertainment, and even politics. 'I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. Using the Wayback Machine , I can see what my favorite websites looked like two years ago, four years ago, or even 16 years ago. My, they have come a long way!). world.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Media] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    LinkedIn Social Networks B2B Social Media linkedin personal branding social prospecting 'Employees at B2B companies know that LinkedIn is the B2B network. It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. His answer?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Media] How to Achieve a Return on Conversation with Emotional Marketing
    This is what I learned from my time at Penn State University, where I did an undergraduate honors thesis about successful connection strategies on social media. If you’re trying to use social media to gain sales, brand awareness, or loyalty, you must think more deeply about the conversations you’re having. There is no connection.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Media] 5 Ways of Ensuring Real ROI in Social Media
    'Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. Similarly, a report by Social Media Examiner revealed that 64% of marketers saw improved lead generation and lower marketing expenses for using social as little as six hours a week. Social Media Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Media] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    It also still provides the advanced social media monitoring and influencer identification, press release posting, and local directory submission services that most competitors do not. 'Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Media] Twitter's New Profile Layout Is Here: What You Need to Know
    Yesterday, Twitter announced that a new profile design is coming to everyone''s favorite 140 character social media site very soon and has already been made available to a small group of users. Social Media 'Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Media] Needs-Based Marketing for Executive Buyers Today
    By understanding the topics or conversations in which this company is involved including news, blogs, social media, and other sources, you can paint a comprehensive picture for that executive about the company position in the market. It’s no secret that the buyer’s journey has changed. 1) Focus on the right market. 2) Listen to the signals.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Media] 7 Email Etiquette Rules to Send By
    Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content. 'Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. We didn’t think so. Always get permission. ” 4. ” 5.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 9, 2014
    [Media] The top 10 tricks for sales lead generation
    In this webinar, you’ll find out: Your best prospecting media–and the media channels to avoid–for lead generation campaigning today. 'Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. Ruth P.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 9, 2014
    [Media] Why Marketers Should Go Rogue with Blogger Outreach
    Related Stories How to Find Relevant Subreddits for Your Business Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 7 Ways To Be More Productive On Social Media. 'One of the principals that I follow when it comes to marketing is to not follow any principals. When I coach … Continue Reading.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 9, 2014
    [Media] Are You Getting Your Sales Force Involved in Social Media?
    'No, I’m not trying to delegate the social media tactics and implementations to the sales force, they’re too busy selling. Social media training - We’re not trying to make them experts, but to give them an overview of what social media is and how you are using it as another tool.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Media] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    Even though brands can only post photo collages from their iPhones at the moment (Android and Twitter.com versions should be available soon), this new feature is great news for companies looking to try new things on their social media accounts. Social Media 'More marketing doesn''t always mean better marketing. More display ads?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Media] 7 Essential Mobile Apps for Marketers
    by Gordon Diver Related Stories How to be useful, despite your smartphone addiction How to Get into Hot Water With Mobile Marketing A day in the life of a productive social media marketer My biggest blogging victory (and you’d never guess it) The economics behind Copyblogger’s decision to end blog comments. Evernote Hello. Toggl.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 9, 2014
    [Media] How Yahoo’s Use of DMARC Makes Marketing Even Harder for Email Marketers
    Yahoo users have been attacked by spammers, and Yahoo has been in the media quite a bit in regard to an attack where many yahoo.com email addresses were compromised. Before I get into the specifics of what Yahoo did, there are a few points that I need to touch on so we all have a better understanding of the why of Yahoo’s action.
  • VIDYARD  |  WEDNESDAY, APRIL 9, 2014
    [Media] Vidyard Rocks the Juno Awards Red Carpet as an Official Partner
    In and among the media frenzy, I found myself in the background shots of a few different cameras, so if you’re wondering who the goofy looking person in the background of all those interviews is, it’s me. We arrived Friday afternoon to the buzz of the city preparing for the main ceremony taking place on Sunday evening. Behind the scenes.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Media] Using Social Data to Improve Student Recruitment Online
    Social media often has a first-mover advantage, so being an early adopter of a new network can really make you the center of attention. Higher Education Analytics / Big Data higher-education marketing Social Media But with all the options, which channels are best and how do you get students’ attention? Which Channels?
  • WRITESPARK  |  TUESDAY, APRIL 8, 2014
    [Media] White Papers: Refresh or Write Fresh?
    The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* 'Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? These papers offer proven performance that you''ll want to sustain.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Media] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Do you have social media profiles to help distribute the content? 'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? Where do you actually begin? Conversion rates.
  • LEADERSHIP  |  TUESDAY, APRIL 8, 2014
    [Media] Spring Clean B2B Lead Generation in 5 Easy Steps
    REPURPOSE : There’s a whole wide world of social media out there—all of it hungry and thirsty for relevant, useful and interesting content. 'Refresh, Recycle, Repurpose, Refinish, Recreate. Finally some warm temperatures, April showers, baseball season opens again, food and wine festivals, and generally speaking, the joy of spring.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 8, 2014
    [Media] Positioning Executives as Industry Experts via Social Media
    'The days of PR carefully controlling the message and acting as the buffer between executives and the media are long gone. Positioning Executives as Industry Experts via Social Media by Maggie Patterson - Maximize Social Business. Your Real Estate Social Media Strategy is a #Fail. recent post … Continue Reading. Fix it.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Media] Rise of the Marketing Platform
    In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. This can include video advertising, content marketing, event management, social media marketing, and display ads, to name just a few. Ready for it? Too see why, read on….
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 8, 2014
    [Media] How Does Social Media Impact a B-to-B Purchase?
    Marketing Trends Social Marketing b to b buyers behavior demandGen heidi cohen how does socoal media impact the buying process 'B-to-B purchases are usually more complex and the selling cycles are longer with multiple decision makers in the mix. They’re not looking for information, but quality content.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Media] 21 Fantastic Facebook Marketing Guides
    by Social Media Marketing 4 Business. ” Will content proliferation and advertising keep small companies from being successful with social media marketing? ” How to Effectively Use CTAs on Your Brands Facebook Page Cover Photo by Ignite Social Media. 'Many (most?) marketers have a love-hate relationship with Facebook.
  • B2B VOICES  |  TUESDAY, APRIL 8, 2014
    [Media] Five Years of B2B Voices
    What’s your “I” in social media? Has social media in financial services arrived? 'Five years ago we launched this blog. We’ve had some great discussions along with way with people like Ann Handley, MarketingProfs ;  Mark Ragan of Ragan Communications ; and, Michael Pranikoff, PR Newswire. Discussion Infographi
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Media] 70 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. Social media sharing buttons in email (49%). BLOGGING & SOCIAL MEDIA MARKETING. Both B2B and B2C marketers use an average of 6 social media platforms to distribute content. Social Media Examiner, 2013 Social Media Marketing Industry Report , May 2013 )  . The Stats.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Media] 70 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. Social media sharing buttons in email (49%). BLOGGING & SOCIAL MEDIA MARKETING. Both B2B and B2C marketers use an average of 6 social media platforms to distribute content. Social Media Examiner, 2013 Social Media Marketing Industry Report , May 2013 )  . The Stats.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 8, 2014
    [Media] New insights into online radio, podcasting and Google +
    'In the newest episode of The Marketing Companion Tom Webster and I examine a brand new study from Edison that reveals some eye-popping new insights on podcasting, digital radio and social media consumption. Some of the highlights of this podcast episode include: Introducing “Poodle King” Webster and Social Media Explained.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Media] How to engage bloggers down the long tail
    Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Media] How to Engage Bloggers Down the Long Tail
    Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Media] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    In these sessions we learned how to use social media and to create a content strategy as part of demand generation campaigns. 'by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? It is one of the most beautiful cities in the world. It’s unique in character with narrow brick houses set on a semi circle of canals. love it.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, APRIL 7, 2014
    [Media] Women Dominate Smartphone Use
    Looking at mobile social media use, men focus on business and dating while women go for relationship building, sharing, entertainment and self-help.  Men are less likely to ignore social media ads and prefer commercial messages with cars, sports, action and sexual themes. 'The Chinese say women hold up half the sky. Men are 1.5
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Media] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    'Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. But the question is. are readers noticing your blog''s CTAs? Oh, the horror.) You can do the rest.
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [Media] Visible Expert Profile: Staci Riordan
    And because of blogging, social media, and public speaking, people feel like they know me although they’ve never met me.” 'At Hinge we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Teaching.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Media] B2B Websites: How To Generate More Leads
    When properly implemented, content marketing can increase brand awareness and preference, generate social media shares and inbound links, boost search engine optimization (SEO) efforts, and generate quality leads for less than traditional marketing. Use Social Media. Social media helps to share your content. Don''t be.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Media] Trust Me, I'm a Marketer
    You can automate social media. 'Think for a minute about who you might expect to meet in hell. have a pretty good idea of the type of person who might be on your short list. Aside from the truly reprehensible—like the people they make Law & Order episodes about—there would be sleazy lawyers, of course, and fraudulent investment bankers.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Media] 5 Tips to Market Your Event Using Social Media
    Tech for a session led by Kelly Janowski of David James Group on the mysteries of social media and how businesses can be using it more efficiently to market their events. It sounds strange, but it’s true: not every event that you run social media campaigns to promote is a physical event like a conference or a fundraiser. Get Chatty.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 7, 2014
    [Media] What If Your Prospects Are Not Using Social Media?
    'Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness. What If Your Prospects Are Not Using Social Media? This is predicated on the formula … I’m on LinkedIn + he’s on LinkedIn = sale (b.t.w., it’s not that simple).
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Media] What to Do When Your Twitter Account Gets Hacked
    URL shortener to track their clicks inside of our social media marketing tools. This one can be painful -- after all, you want employees within your company to be able to actively engage on social media with prospects and customers. Social Media 'It can happen to anyone. How to Know When You''ve Been Hacked. I''ll wait.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 7, 2014
    [Media] The Social C-Suite. Let’s get real.
    'Sometimes the hype of social media outstrips common sense. My friend Jay Baer once said that if you don’t love social media, you will suck at social media. Is paying attention to a social media account and responding to tweets really the best way to spend their time? Social Media Explained. Probably not.
  • SYNECORE  |  SUNDAY, APRIL 6, 2014
    [Media] Boards with Benefits: 5 Stand Out Brands on Pinterest
    By connecting the success of their other social media channels, Lowe''s popular Fix in Six vines can continue to build a growing audience through its own Pinterest board. Having 2.5 billion monthly pageviews , there is a growing opportunity for businesses to find success on Pinterest, but what makes a brand stand out amongst a sea of images?
  • SALES CHALLENGER  |  SUNDAY, APRIL 6, 2014
    [Media] Annoying Corporate Buzzwords: Revisited
    Viral”  – The proliferation of social media outlets has made viral part of our everyday vocabulary, no matter what the viral thing is. but, to the best of your intentions, you find yourself slip sooner or later. De-layering”  – Banned for its negative connotation as a euphemism for layoffs. Dynamic resilience”  – Huh? Yeah, I’m lost too.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Media] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Follow, Like, +1 your company on social media. 'Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. What is Conversion Optimization? Conversion optimization focuses on increasing website conversions.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Media] Internet Marketing Strategy Articles for the Week of March 31, 2014
    THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). How Boolean Search Improves Your Social Media Monitoring (Social Media Examiner). The Greatest Opportunity In Social Media Marketing Today (Duct Tape Marketing). 500 is Using Social Media (Marketing Charts). grow}). How the Inc.
  • VOLACCI  |  FRIDAY, APRIL 4, 2014
    [Media] Sneak Preview of Our New #DrupalConAustin T-Shirts
    Let us know here or via social media what you think of them. 'We''re super excited that DrupalCon is in Austin this year so we decided to make our own original Austin-themed shirts for the occasion. We think they''re pretty neat and plan on making many more! Don''t Worry, You''ll be Able to Get One Too drupalcon
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 4, 2014
    [Media] Where in the Product Lifecycle is SEO?
    It also recognizes the buzz your site pages get on social media. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. 'If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.
  • CRIMSON MARKETING  |  FRIDAY, APRIL 4, 2014
    [Media] #BADMarketing from Fox29
    'This is not a “hot” social media strategy… #BADMarketing Image: Courtesy of BizCom in the News  The post #BADMarketing from Fox29 appeared first on. BADMarketing
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [Media] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5 The system ingests huge swaths of social media, virtually every TV and radio broadcast in the U.S.,
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Media] Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing
    Smart marketing that just happens to blur the boundaries between paid, earned, and owned media ? But how this was promoted is where the line gets blurry -- the FTC also has pretty strict rules on disclosing endorsements, even on social media. 'On the surface level, there seems nothing harmful about selfies. All harmless fun, right?
  • LEADERSHIP  |  FRIDAY, APRIL 4, 2014
    [Media] Interesting Infographics: Follow These 3 Steps To Upgrade Your Landing Page
    Ensure social media sharing is user-friendly. 'Do you know what steps you need to take to optimize your landing pages? In this new infographic by Quick Sprout , marketers are advised to follow three specific steps, which are known to enhance a landing page’s optimization and conversion. Use bullet points to highlight product/service benefits.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Media] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Kelsey Jones is a writer and search/social media marketing consultant as  MoxieDot  and Managing Editor of  Search Engine Journal. 'For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. White Papers. Glossary. Demos.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Media] The U.S. EEOC Turns Its Attention To Social Media in the Workplace
    'The law surrounding social media in the workplace still lags a long way behind the ubiquitous use of social media.  EEOC Turns Its Attention To Social Media in the Workplace by James Wu - Maximize Social Business. While the U.S. The U.S. Fix it.
<< 1 2 3 ... 207 208 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1