• SPIRALYTICS   |  TUESDAY, FEBRUARY 21, 2017
    [Media] Here's Why Every B2B Company Should Invest in Facebook Advertising
    Social Media Paid AdvertisingThere’s a common misconception that Facebook advertising is only applicable to B2C companies. But in reality, B2B marketers can also use it to reach out to company decision-makers.
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Media] Webinar: How Content Marketing Generates Leads
    Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. ” This balance tells us a lot about the ways businesses have to communicate with today’s consumers.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Media] KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., Kloefkorn is founder and president of KEO Marketing. About KEO Marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Media] B2B Marketers Struggle to Maintain Accuracy and Quality of Data
    They believe they’re better prepared to deal with changing patterns of consumer behavior, the rise of social media and an increasingly complex set of marketing responsibilities,” wrote the authors of the report. quarter of marketers (25 percent) only perform data hygiene practices quarterly.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Media] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz., About KEO Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 21, 2017
    [Media] What CMOs Can Learn From Eminem
    The martech solution you use must have the ability to stitch together a unified view of the consumer by connecting four times more identifiers across media environments and online/offline data to truly reach right person at the right place. For those who do not know me, I am not exactly the biggest Eminem fan. "Trust is hard to come by.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Media] Buy domain names for all your pages, products, and services
    We at Gerris Corp have always done this for our Social Media New Releases (SMNRs) — instead of having some awful BIT.LY Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” It’s short and dedicated to the one page.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Media] eSports and the Elusive Millennial Male Audience: A History
    You can see plenty of examples as brands marketing to millennials by posting memes on social media platforms. The first world records on machines such as Donkey Kong or Galaga were set during that time, and media coverage usually featured a mix of bemusement and disbelief that such a trend would last. Welcome to Competitive Gaming.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Media] How to Create Evergreen Content with Lasting Engagement
    One day, the piece stops getting as much traffic and social media engagement. Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? What Is Evergreen Content? Evergreen” is a word that gets thrown around a lot, so often, perhaps, that it has lost some of its meaning. conversion rate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Media] A strategy to stay relevant in a tumultuous marketing world
    What is the role of social media? By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating.
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Media] Major Changes Come to Content Marketing World 2017
    How the Enterprise Marketing Department Can Build and Scale Media. A few months after every Content Marketing World, I review each and every survey response about the event.  In 2016, about 800 of the 3,600 attendees completed the survey. always start with the good stuff – what did you like best, who was your favorite speaker. But I digress.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Media] 5 Smart Ways to Automate Your Marketing
    For starters, use social media post scheduling to free up your time. This could be a sophisticated multi-media education course, or it could just be a series of simple emails. Need to do more with less? It’s a common challenge for marketers today. For many of us, this means it’s time to apply some elbow grease. No extra staff required.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2017
    [Media] How to Be Productive After a Long Weekend
    This method leaves more room for personal style and creativity, too. 5) Schedule emails, blog posts, and social media posts that need to go out on the holiday. Don’t forget to schedule marketing emails and social media content to go out while you’re away from your desk. What could be better than a three-day holiday weekend?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Media] The 21 Best Content Curation Tools
    Expert summary compilations (example: Soulati Media ). Showcase reviews: ArCompany, Catherine Pham/SlideShare, Express Writers, Gizmodo, Marketing Insider Group (Starup), Maximize Social Business (Grow), Re/code, Rebekah Radice, Social Media Today, StoreYa Blog. 3) Instapaper. …Social Media Walls for Events! 10) Listly.
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Media] Competitors want you out, influencers want you in
    What impact did any of your work make? I’ve spent many, many hours trying to figure this one out. I’ve built huge spreadsheets, designed bespoke systems that analyse social media feeds, compiled vast amounts of data manually… and I think I’ve managed it, but with a lot of hard graft. “We don’t have any competitors.”. I’ve heard this often.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Media] Knowledge management in the age of social media
    Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. In fact, many businesses used their official social media profiles to provide a better customer service.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 20, 2017
    [Media] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    Through integrations with media providers, marketers can deliver paid media, search, social and display advertising to those customers that’s more aligned with the emails sent to those customers. Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Media] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Douglas Karr , founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. ” 4) Media revolution. People are tired of social media scrutiny and bullying. But that’s a story for another blog post!
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Media] How to Become a Household Name
    Check it out: When you conduct a Google search for “cooking tutorial videos,” YouTube is the first search result: Instead of only advertising YouTube online and on social media platforms, in the past several years, YouTube started advertising video creators with billboards, TV ads, and print ads to broaden its reach. What Is Verbification?
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Media] The Bird's Eye View of Video: New Stats from Twitter [Infographic]
    Video is crushing it on social media. Social Media Video IGSSVideos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter?
  • JUNTA 42  |  SATURDAY, FEBRUARY 18, 2017
    [Media] This Week in Content Marketing: Medium Picked the Wrong Business Model
    Content Marketing Examples Industry News and Trends PNR Social MediaPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss Super Bowl commercials, some Valentine’s Day content, and Snapchat’s all-important IPO. This week’s show. Image source.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Media] Social Media 101: Managing your social media presence
    Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? We have a social media sanity check to help take the stress out of social. Does your business have the right social media profiles created? LinkedIn.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Media] Why every business needs a social media business audit
    Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. That’s why you need a social media audit before you put together that next social marketing campaign. But you already know that. Twitter.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Media] How to Run a Successful Webinar from Beginning to End
    Social media posts are a great way to drive last minute registrations in particular. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. Plan Your Content.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Media] 5 Retail Marketing Trends to Watch in 2017
    They want to be able to show off their rich, unique lives on social media. It’s easy to be excited by big social media numbers. This has nothing to do with social media—and that’s the point. Big time. As the second quarter of 2017 gets going, it might be time to start iterating your marketing strategy. Free Shipping.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Media] 9 Marketing Books to Read Before Q1 Ends
    Chelsea Hunersen , Social Media Marketing Manager: I tell everyone I work with to read this book. Are curious to learn more about the psychology of consumer behavior. 5) Trust Me, I’m Lying: Confessions of a Media Manipulator , by Ryan Holiday. Simply put, marketers comprise an impressively busy population. Source: Jonah Berger.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Media] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    There are a LOT of different content marketing tactics out there, including blogs, newsletters, infographics, webinars, white papers, newsletters, case studies, social media content, videos – the list goes on. Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy?
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Media] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. Using Social Media to Attract Talent. Is there a way to turn those discussions into beneficial social media context, something that would help your company grow and attract best talent to your brand? Intrigued? Slack.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Media] Seven Best Practices for Building and Growing a Subscriber List
    Thomas Harpointner, CEO, AIS Media. Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals. Yes, a party. Tom Scearce, Principal, Falconry Group. Ready!’
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Media] 8 Tips for Running Your First Influencer Marketing Campaign
    This post originally appeared on Social Media Week. Just check out the stats : 74 percent of people use social media to decide whether they want to buy something. Did you know that most ads have an average click-through rate of only 0.06 An area where we’re not seeing these kinds of rates of decline is influencer marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Media] Promoted Content: 5 Steps to Take Before Launch
    Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. On platforms like Outbrain and Taboola, you can distribute your own articles, blog posts, or videos, as well as earned media. Oh, how the times have changed. People share 1.3
  • ONALYTICA B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Media] 10 Tips for Increasing Your Influence
    Making yourself seen in the social media world doesn’t just entail being more ‘visible’ online as you might assume, but offline too. Offline, you can do this by attending industry events; online you can achieve this by regularly entering conversations around topics trending on social media. MAKE YOURSELF SEEN.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 16, 2017
    [Media] New features not to miss: A/B testing, HTML previewing, and more
    Now you can easily manage and organize messages (and any accompanying social media posts) with folders. The latest release from VerticalResponse is live, and you’ll love what we’ve cooked up. Here are four powerful features to increase your open rates and streamline your email marketing workflow: Subject line A/B testing. Folders.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Media] Better built than bought – how to build your email marketing list
    Because email marketing, despite lacking the sex appeal of social media and even SEO, is still one of the most effective marketing techniques available. Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Media] Machine Learning Is Making SEO Marketing More Human
    So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. abound. More dystopian fantasies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 16, 2017
    [Media] Why the marketing world is one big selfie
    Marketing Strategy Psychology and social media mark schaefer marketing best practices psychology of selfies selfiesBy Mark Schaefer. I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” want to be cool.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Media] The State of Video Marketing 2017 [New Data]
    Social Media Video Daily CanonicalIt seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Media] The 17 Best Project Management Tools
    It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Showcase reviews: SmartBug Media, StoreYa Blog. SmartBug Media. Effective digital marketing is a team sport. Google Review Count:  317. Right now. Seriously.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media] Lead Nurturing’s Biggest Challenges
    Share relevant content that solves their problems on a regular basis, and put them in highly visible places (which could be your website, landing pages, social media accounts, email network, or any other platforms your audience frequents). Challenges of Lead Nurturing in Marketing Campaigns. Determining Lead Nurturing Timeframes. Conclusion.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media] How to kick start a social employee advocacy program
    Branding Social Business Social Media Marketing The Social Employee Workshops & TrainingWondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? Since then, the evidence […].
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events. Paid media platforms these days allow you to serve up media ads to a specific audience. Monitor social media channels, engage personas sharing like-minded content.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media] See You at the 2017 LIMRA Distribution Conference
    Opportunities ahead. We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. Speakers and Highlights.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media] It’s Time to Stop Marketing to “Millennials”
    Create a killer podcast I can consume while multitasking (think carpooling, folding laundry, or feeding a baby). I’ve sacrificed way too much for fluffy conversation, “meh” friendships, and mediocre media. I’m hungry for a good surprise, so craft an unexpected message that nails my pain points. Meeting after meeting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media] Stop. Look. Listen. It’s time for an influencer marketing campaign
    Be aware that this area is shifting and developing quickly and that all social media platforms are working on improvements to their dashboards and metrics. Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. source ]. source ]. Be prudent.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media] The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master
    Social media trends and popular content marketing techniques may come and go, but the need for numbers will never change. You will always be able to count on the importance of ROI. In fact, demonstrating your return on investment may be more important now than it ever was. Most CEOs expect their CMOs to give […]. Content Marketing
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media] Apply Yourself: 28 Marketing Awards Worth Going For
    According to VisitBriain's website, it reached 300 million people through the agency's Chinese social media channels, and resulted in 1.3 Past Winner of Note: "Building Icons – Colliers International," by Igloo Media. The Effies actually sponsor numerous award program, based on geography and industry, like healthcare or media.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media] 4 Ways That Automation Is Transforming Marketing
    Digital marketing expert Jay Baer said that “social media allows big companies to act small again.” Repetitive marketing tasks are automated, such as: Social media updates and posts. Automating social posts can save more than six hours per week on social media management. Marketing automation: The nuts and bolts. Please share!
  • CONTENTLY  |  TUESDAY, FEBRUARY 14, 2017
    [Media] Weekend Update: Should You Publish Every Day?
    “I think that really saved the magazine,” said Tracy Schmidt, director of social media at Crain Communications and an independent social media consultant, who worked at Time during the change. ” The way people interact with media and social media today affects publishing schedules. to 11 p.m
  • BIZIBLE  |  TUESDAY, FEBRUARY 14, 2017
    [Media] How to Evaluate Demand Opportunities in 5 Steps
    Simultaneously, there are tons of vendors and media that sell opportunities to drive that demand -- that could be ad buys on a cost per click (CPC) or cost per impression (CPM) basis, opportunities to participate in events/conferences where your audience will be, or a number of other possibilities. Identify CPL (CPL). CPC-to-CPL. CPM-to-CPL.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Media] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    Social media metrics (65 percent) and website analytics (63 percent) were the most used by businesses for content marketing. Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes.
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 14, 2017
    [Media] Expert Interview Series: Victoria Spall of Browser Media About Using Customer Data and Employing Best Practices to Maximize the Impact of Digital Marketing
    Victoria is a senior account manager at Browser Media, where she specializes in B2B digital marketing and has a passion for all things geeky. We recently sat down with Victoria to hear her thoughts on the current state of digital marketing, including social media, email marketing, and important metrics for digital campaigns.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Media] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Techseen: What according to you are the major marketing hurdles in digital media and what methods do you suggest to overcome them? For example, last year we launched the Stack & Flow Podcast as Infer’s own media channel to promote the good work of our customers, partners and friends in the industry. What’s your take?
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Media] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This article is a guest post by Lauren Frye of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Click the image below for a larger version of the graphic.). Hackies
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Media] The future of Twitter is as a protected essential public utility
    This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeSF: What’s your take on the future of Twitter? followers.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 14, 2017
    [Media] Social Media Monitoring
    Are you a social media manager or someone with limited experience wanting to educate yourself? New posts, images, videos, articles: Those are all great elements of social media. But if you don’t monitor what’s happening on your social media accounts—often called social media listening—you may be missing out on key insights.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2017
    [Media] Surprise! It’s not about passion. Five lessons on building a huge personal brand
    Blogging best practices branding careers Influence and Power Leadership personal branding Power and influence on the web Social media for social good Social Media Strategy evergreen known mark schaefer marketing books social media booksAt the end of this post, you can download a chapter for free! In the beginning.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Media] Be Mine: A Brief History of Valentine's Day Marketing
    NetBase, a social media analytics platform, releases a Valentine’s Day Sentiment Analysis , measuring how people engage with and discuss the holiday on social media. When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. Chaucer.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 14, 2017
    [Media] How to Leave Voicemails that Generate Results
    Multi-touch, multi-media and multi-cycle processes multiply results. Have you ever scheduled a meal for you, your significant other and close friends? Did it take more than one or two phone calls, emails and texts to settle on a date, time and venue? Of course! Here are some tips on leaving quality messages: Keep it simple. Don’t be tricky.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Media] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    Social Media Business Daily PromoFor many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram. Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads?
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Media] Why Agencies Need to Take a More Modern Approach to Winning New Business
    Sponsored by HubSpot , this is a very practical ‘how to' series that will provide introductory sessions on subjects like how to win new business with social media, inbound marketing and digital marketing. The times they are a changing. It is one of the greatest ironies of our industry that we are appalling at marketing our own businesses.
  • KEO MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Media] Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”
    Five years running, the company was named a “Top 25 Interactive, Social Media, SEO and Advertising Agency” by the Phoenix Business Journal. KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. PHOENIX, Ariz., to 1:00 p.m. at Galvanize located at 515 East Grant Street in Phoenix, Arizona 85004.
  • BIZIBLE  |  MONDAY, FEBRUARY 13, 2017
    [Media] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    Within key channels like paid media and organic search are landing pages which offer a variety of content. One of major benefits of working at Bizible is “dog-fooding” your own product. We get to test new product features each month and it’s like being the test driver for every new Ferrari model. How Much Do You Undervalue Marketing?
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Media] Tips for Using Video to Increase Social Media ROI
    Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. And by integrating video with social media, your brand will immediately begin to immerse new followers in a more engaging experience. Start Posting Video to Social Media.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2017
    [Media] You Can Run But You Can't Hide from the Importance of Data in Modern Marketing
    Surprising enough, 70% of companies are said to still not be collecting data from social media channels. From content marketing and social advertising optimization to ideas for developing new products, social media marketing will become a more data-driven exercise. Marketing equals data and data equals marketing. Data-Driven Marketin
  • BIZNOLOGY  |  MONDAY, FEBRUARY 13, 2017
    [Media] 4 tips to improve your YouTube channel
    If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute.  That rule is that volume wins.  Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Pique your customer’s interest. Support customer research.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2017
    [Media] Social media proficiency: A life skill?
    Why is it important for senior executives to master something like social media and personal branding? “I believe social media proficiency is a life skill,” Robert told me. The person with a social media proficiency and a profound digital presence will have the doors open. By Mark Schaefer. Isn’t that cool?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Media] The 29 Best Social Media Monitoring Tools
    Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Media] THE HACKIES: How to use your unique dataset to create valuable content
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. These are the critical questions that paid media managers want to know. Simply Measured, a social measurement and analytics company, offers really rich data about social media performance. Like it? Other Examples.
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Media] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    In this episode, Robert and I discuss how P&G is rewriting the rules for agencies and media placement. We also examine why a slew of publishers are recreating the media business model, and debate whether Snapchat’s performance decline is an indication that a Myspace-level fail may be in its future. This week’s show.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Media] What’s Holding Your Organization Back, and 4 Other Stories You Should Read
    The New York Times: The Media’s Risky Love Affair With Leaks. This week, John Hermann used his column to consider the way leaks influence the media, and by extension, our trust in public institutions. And running with a false story that was intentionally leaked could crush the media’s already-fragile credibility.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 10, 2017
    [Media] 9 YouTube Marketing Predictions for 2017 From the Pros : Social Media Examiner
    To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts. The post 9 YouTube Marketing Predictions for 2017 From the Pros : Social Media Examiner appeared first on Opentopic. Are you wondering how marketing on YouTube will change in 2017? YouTube is often chalked up.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Media] People Trust Facebook Less Than Congress
    More Americans displayed confidence in their political infrastructure than in the national media tasked with objectively reporting on government affairs. adults receive news from social media, per a 2016 Pew study. Media Social facebook News politics trust TwitterFacebook is a social network. ” Sixty-two percent of U.S.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Media] Social media strategy leaders: Kerry Gallagher
    Welcome to the next post in a series celebrating leaders in social media strategy. Throughout her career, Kerry has worked in social media at not-for-profits, agencies, and in the insurance and finance industries. Can you please share what brought you to where you are now, a social media leader in finance? Welcome Kerry!
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Media] The Next Generation of Influencer Marketing
    Influencers exist in different realms–leading brands, content and social media connoisseurs , analysts, and even customer advocates. Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. From personal experience, influencer marketing can be a tough nut to crack. Content Marketing b2b Consumer
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Media] A Brief History of Snapchat
    Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. Social Media Daily CanonicalWhat Is Snapchat? The best part?
  • OPENTOPIC  |  FRIDAY, FEBRUARY 10, 2017
    [Media] The social media marketing checklist your business needs for 2017
    As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. The post The social media marketing checklist your business needs for 2017 appeared first on Opentopic. Brands & Marketers
  • CONTENTLY  |  THURSDAY, FEBRUARY 9, 2017
    [Media] Why You Should Question Most Video Marketing Stats You See
    At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. We all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business. million words.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Media] Report: Personalized Video Content is Proving Valuable for Businesses
    About 78 percent of businesses using video do so on their websites, and 72 percent are utilizing it on social media. Recent research indicates that delivering personalized video content can yield positive results for marketers. Additionally, data shows that the most popular video viewing time is Wednesdays between 7 a.m. and 11 a.m.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Media] Leveraging Unique Data For Powerful Content Marketing
    These are the critical questions that paid media managers want to know. Simply Measured, a social measurement and analytics company, offers really rich data about social media performance. As a content marketer, I’m always trying to deepen my understanding of our audience. To figure this out, we look at the data. Other Examples.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Media] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    To understand more about WeChat, check out my previous post that provides an overview of the WeChat platform and other popular social media apps in China. B2B Online Marketing Blog Social Media Strategies China digital marketing social media Social Media Marketingjust spent the Chinese New Year in China. Service Accounts.
  • OPENTOPIC  |  THURSDAY, FEBRUARY 9, 2017
    [Media] The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics
    In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. Brands & Marketers
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Media] Interesting content marketing trends to watch for in 2017
    large portion of digital media content is accessed via mobile devices like smartphones and tablets. If you invest in a rich-media piece of content like an infographic or interactive, be sure that it looks the same regardless of the screen. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 9, 2017
    [Media] Behind the scenes at VerticalResponse: Designing the new email editor
    But in general, we build tools that help small businesses grow with email marketing and social media marketing. Q: Why create a new editor? Have you heard? We’ve just released a new email editor that makes customizing and sending campaigns easier than ever. But we were wrong. So that’s what we did. So it’s less work.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Media] Why Your Twitter Marketing Strategy Is All Wrong
    As a digital marketing aficionado, you’re used to rocking your social media plan. Paul Berry of Rebel Mouse, a company that helps publishers amplify content on social, told Digiday that Twitter is an afterthought for media companies today. But perhaps your customer service needs on social media are minimal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Media] Why content is your enemy and experiences are your friend
    This debate made me think of a recent interview I did with Jeff Pundyk of The Economist. I was doing research to learn how traditional publishers are dealing with the forced march into the social media news stream and talked to a number of publication editors. Isadora Becker as Marge Simpson. By Mark Schaefer. ” He had my attention!
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Media] How Experiential Marketing Works: 7 Enlightening Tips
    Consider that 49% of attendees at branded events create videos of it , a significant percentage of which is shared on social media. The title of the initiative was, in and of itself, a branded hashtag that people could use to attribute tweets and other social media posts from the engagement. What makes a good story? Source: Suggest.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 9, 2017
    [Media] Five Strategies for Improving Customer Experience
    For example, seek out what your customers are saying about you on social media, and join the conversation in a positive way. Follow the blogs and social media accounts of experts and influencers in your industry. Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Media] Your 2017 Resource Guide to Digital Marketing Conferences
    Check out a few resources that may help: Social Media Upcoming Events. Then trust me, it’s worth the investment of time to scour social media before you attend. #3 Set goals you want to achieve by attending. On social media, share relevant information that you learned at the conference. The smell of networking in the air.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Media] 6 of the Best Messaging Apps for Different Scenarios
    Taking a break from social media? Anyone remember AIM -- previously known as AOL Instant Messenger? I do. remember downloading it to get through hours of a high school computer science class. remember insisting to my parents that, no, it wasn’t a distraction from my homework -- even though, you know, of course it was. Those days are gone.
  • SPIRALYTICS   |  WEDNESDAY, FEBRUARY 8, 2017
    [Media] 5 Unforgivable B2B Facebook Advertising Mistakes
    Facebook is the leading social media platform used by marketers, according to a study by Social Media Examiner. While 66% of B2C companies choose Facebook as their top social media choice, only 37% of B2B marketers prefer it. However, the same study cites a huge difference between B2B and B2C companies. Paid Advertising
  • OPENTOPIC  |  WEDNESDAY, FEBRUARY 8, 2017
    [Media] Reaching Millennials With Social Media: New Research : Social Media Examiner
    Wondering how best to reach them on social media? In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials. The post Reaching Millennials With Social Media: New Research : Social Media Examiner appeared first on Opentopic.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, FEBRUARY 8, 2017
    [Media] First Aid for Media Burn
    In the business of keeping everyone else honest, the news media is “one of the worst sectors in keeping themselves accountable,” according to American Lawyer editor Steven Brill. Once the decision has been made to correct a misrepresentation in the media, a company should act quickly to document and state its case. Don’t
  • OPENTOPIC  |  WEDNESDAY, FEBRUARY 8, 2017
    [Media] How to Keep Up With Social Media News & Trends
    If you’re a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you’re at the forefront of it all. Social media is constantly evolving. Brands & Marketers
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 8, 2017
    [Media] How to Build a Successful Content Marketing Campaign
    You’re likely to find some of this information about your audience and the specific people to target on your social media channels. Social listening tools can help you figure out the details of how your social media is functioning. 4. It’s not enough for your marketing efforts to attract just anyone. Analyze the Competition.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Media] Essential 5 Step BuzzSumo Process For Social Media Agencies
    To do this, we worked with Neal Schaffer, social media strategist, consultant and author. He is also the founder of his own social media agency, PDCA Social. Social media represents the convergence of information and communication, Neal says. Five Step Process. Step 1: Compare to Role Models. Adjust your strategy accordingly.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 8, 2017
    [Media] Brand new MarTech agenda launched with 70+ talks and 100+ speakers
    Connecting with prospects and customers from the top of the funnel to “flipping the funnel” with adtech, account-based marketing, and social media marketing — and how they work together into a broader marketing technology ecosystem. Really over 70 sessions ?! Really over 100 speakers ?! Yes, and yes. Eyes bulging out of my head.).
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 8, 2017
    [Media] Diversity and Inclusion: The Surprising Marketing Trends from Super Bowl 2017
    After a nasty election cycle where we saw presidential candidates bickering like teenagers on social media, our country has spent the last few months. well, bickering like teenagers on social media. Remember when Super Bowl marketing trends were mostly focused on football, beer, and babes? Probably. It’s hard to forget.).
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