• HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Media] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    'If you''re running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization. But if you don''t want to wait to get the social media inside scoop, we have this post for you. Want to learn more tips and tricks on optimizing your social media presence? ET (11 a.m.
  • SAZBEAN  |  WEDNESDAY, APRIL 23, 2014
    [Media] Turn to the E-Market for Real-World Customers
    With a wealth of contact information floating around the Internet such as email addresses, mobile phone numbers, and social media links, there are plenty of dragnets out there working to harvest this valuable metadata. 'The oldest question in business is how to drum up more customers. Create a Discussion. Turn Customers Into Sales Members.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Media] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Beth has a MFA in Interrelated Media from Massachusetts College of Art and Design and a BFA from University of Nevada, Reno. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. Why should our prospects/leads/customers care about what we do?
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Media] Social Media Marketing Automation Dos and Don’ts
    Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work. Here are some dos and don’ts on how to integrate social media automation into your online marketing. Automation is not a solution for all of your social media needs.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 23, 2014
    [Media] Google Glass and I
    Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg You and I thrash back and forth between these two worlds, trying desperately to integrate one into the other. Google Glass is the first step in the amalgamation of offline and online. The problem of course is that the future never comes fully formed.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 23, 2014
    [Media] 5 Stories Your Business Should Be Telling On Pinterest
    Social media storytelling … Continue Reading. EEOC Turns Its Attention To Social Media in the Workplace The Importance Of Storytelling In Social Recruitment. 'You might think that storytelling could not possibly pertain to your business. Think again. Related Stories 5 Ways To Be More Productive on Instagram The U.S.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 23, 2014
    [Media] Digital Agency and Call Tracking: Why This Agency Loves LogMyCalls
    eCommNow offers services ranging from web design and SEO to content marketing, social media marketing, and PPC. 'In our effort to provide data about both the impact and implementation of call tracking, we''re publishing more case studies. This particular case study is about a digital marketing firm serving the automotive industry. Overview.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Media] 7 Unglamorous, Unpopular Truths About Content Marketing
    'I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. So, that''s what I did. For several years now I''ve been a creator/writer/designer. You learn what matters and what doesn''t.
  • ENGAGE  |  WEDNESDAY, APRIL 23, 2014
    [Media] A Data-Driven Approach to Content Doesn’t Have to Mean Clickbait
    Google and other new media companies would not have known to jump on the long-form bandwagon had they not looked at the data. 'The BuzzFeed-ification and Upworthy whitewashing of the Internet has some traditional journalists spooked. Their fear is that the push to generate more pageviews will decrease the quality of content produced.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 23, 2014
    [Media] One million words later, I still fear publishing
    eBooks Psychology and social media Writing best practices fear fear of failing productivity psychology writing 'By Mars Dorian, {grow} Contributing Columnist. He said, “At some point in your life, you have to ask yourself: are you a doer, or are you a talker? Because nothing is cheaper than talk, and nothing more priceless than action.”.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Media] The Day Your Refrigerator Asks You for a Donation
    PoP embraced social media to share its story and to build an army of supporters. 'In the first post of this series I explained what cause marketing is, why it’s so popular with companies, and how nonprofits can get started with businesses. In this third and final post, I’ll look at the future of cause marketing. ” I ask.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Media] The Anatomy of an Inbound Ecommerce Website
    This company does a great job of including and engaging with followers and friends on social media. Social media channels aren’t the only ways customers get to share their experiences. 'This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Media] How to Quickly Write a Blog Post When You're In a Time Crunch
    'Blogging is key for driving traffic to your website from search engines and social media channels. But it''s important to use an image or two in your post to break up the content, and to make the post more visually enticing when readers share your post on social media sites. It''s not as hard as you think. You''ll start writing.
  • LEADERSHIP  |  TUESDAY, APRIL 22, 2014
    [Media] Is it Time to Change the Universal Definition of a Lead?
    Social media allows organizations to make their brands very interesting and uniquely personal for prospects and customers. To reiterate, however, what I’ve said previously, there is a fine line between trying to engage buyers through social media and turning them off with your “24/7, in-my-face” social chatter. Has this changed?
  • BLOG MY CALLS  |  TUESDAY, APRIL 22, 2014
    [Media] Break Yourself of 4 Misguided Marketing Habits
    Misguided Habit #4 - Just Posting to Social Media. You post to social media sites because you''re supposed to. Start generating leads via social media. Instead of focusing on posting content on your social media pages, focus on generating leads. 'We all have habits we''d like to break. Maybe you smoke. Break the Habit.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Media] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    Your social media is probably generating phone calls. Learn more about tracking phone leads from social media in this white paper: B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads. Social Media Analyze and A/B Test Your Content. Did webinars generate the most new followers? Budget Wisely.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Media] A Tour through the New Facebook Ads Manager
    Demand Generation Search Engine Marketing Blog Social Media Strategies 'Recently, Facebook began rolling out its new and improved advertising dashboard. To the delight of marketers everywhere, the dashboard overhaul has included many features that the interface desperately needed. In the past, finding specific data was a sluggish process.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Media] 25+ Phenomenal Resources to Help You Market Your Blog Better
    Jeff Bullas authored the best selling book Blogging the Smart Way — How to Create and Market a Killer Blog on Social Media. He also speaks at digital and social media marketing conferences across the globe. Buffer – you know, that awesome tool that automates social media? Social Media Examiner. No problem!
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 22, 2014
    [Media] 5 Ways To Be More Productive on Instagram
    Related Stories Your Real Estate Social Media Strategy is a #Fail. Instagram Blog Business channels communication company customers Facebook for your marketing media movement News Photo Promotion recently start time tips Twitter video But is there really a business case for this visual social platform?  They think so. Fix it.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 22, 2014
    [Media] 40% of Salespeople Aren’t Making Their Numbers. Can Marketing Help?
    It also begs the question of whether these results were from a traditional selling model versus that of one using social media as part of the mix. 'I recently read an article in eMarketer.com  that dealt with sales stats in 2013, and that almost 40% of the sales forces weren’t making their numbers and it floored me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Media] Are the bad guys winning?
    Highlights from the new book Social Media Explained. trick to get to the heart of social media strategy. New thoughts on measuring social media marketing ROI. discussion on who should be leading your social media marketing effort. 'A few months ago, my blog was a target for a denial of service attack. That’s right.
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Media] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    For example, if there are two social media monitoring tools, one priced at $300 per month and one at $3,000 per month, you can infer quite a bit without knowing anything more about them. 'A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. Know your competition–but don’t fear it.
  • 3D2B  |  MONDAY, APRIL 21, 2014
    [Media] 10 Tips to Drive Webinar Attendance
    Find out what they care about and what they struggle with by talking with them directly and participating in social media conversations. Market Widely – Targeted invitations are your mainstay, but do not neglect social media, and referrals. The tips below will help your webinar approach (or exceed!) that 65% attendance target. .
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Media] Q&A About The Q1 Conversation Analytics Call Report Infographic
    Share it on social media. 'What is the infographic? The infographic is titled: Conversation Analytics, Data From Every Call Analyzed, Q1.2014. It''s a crappy title, we know. But, it is descriptive. It is, literally, data extracted from every call that ran through our system in Q1 of 2014. The infographic is an aggregate look at that data.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Media] 9 Tips for Running an Effective Phone Interview
    If they ask about how your team uses social media for lead generation, you can reasonably infer that they are curious to hear more details about how your team operates and executes, which shows that they''ve already begun to give it some thought. First of all, make the time. minutes. 1) Don''t be multi-tasking. 5) Read between the lines.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Media] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. 'As a marketer, you''re an extremely busy person. Hopefully you can take some comfort in this: you''re not alone. say, GO ALL IN. Use them.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Media] Which Marketing Analytics Should You Be Looking At?
    We have traffic data, conversion data, lead data, email marketing data, social media data. Look at social media reach. Finally, a wide social media reach can be a good indicator of brand awareness. If you don''t have a big social media reach, consider looking at how often your content is shared. the list goes on.
  • HINGE MARKETING  |  MONDAY, APRIL 21, 2014
    [Media] How to Become a Visible Expert: A Conversation With Mark Amtower
    Potential clients are more likely to use online search or social media (especially LinkedIn) then they are to ask a friend. 'If you have been following this blog, you are seeing more and more about Visible Experts℠ The Hinge Research Institute , our research unit, has been releasing results from two large studies. Meet Mark Amtower.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Media] How Typography Affects Your Internet Marketing
    Her articles have been published by Hot in Social Media, Yahoo! 'English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Media] 25 social media listening aids to increase your hearing
    '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). To make sense of the noise, social media listening requires a process. This applies to any plan for social media listening.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 21, 2014
    [Media] The Needy Social Media User and How To Approach Them
    Social media proves that people need to be needed, to be loved, to be paid attention to. The Needy Social Media User and How To Approach Them by Wade Harman - Maximize Social Business. 'How many needs can you satisfy yourself; without the support and help of others?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Media] Moneyball for Marketers
    Content Marketing as a Media Product. In a previous blog, I talked about the rise of Media Oriented Content Marketing —content marketing that exists as a standalone media product without explicit commercial interests. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. That’s a 3.2%
  • SYNECORE  |  MONDAY, APRIL 21, 2014
    [Media] How to Conduct a Website Content Audit in 3 Easy Steps
    Use your brand voice to determine a multi-platform brand message, one that will personify your company’s online presence and can be replicated beyond your website to email campaigns and social media channels. Since you already have a website, you have the advantage of being able to use your existing content as a jumping-off point. Topics.
  • MARKETING ACTION  |  MONDAY, APRIL 21, 2014
    [Media] Consulting Firm Gives Marketing Fragmentation the Boot with Act-On
    Easy social-media publication. 'Making it to the top 5% of just about anything is impressive. Staying at that prestigious level – year after year – is success. But success often goes hand-in-hand with complexity, particularly for marketing teams responsible for maintaining and expanding brand visibility and generating demand. Find Out More.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 21, 2014
    [Media] Know Your Audience
    In this era of social media, one has to consider issues like this with an even more watchful eye. After this billboard went live, social media completely lit up with negative comments and outrage. 'A competitor of one of our clients recently ran this billboard in a nearby market. Yes, it’s funny (to some). doubt it very much.
  • SYNECORE  |  SUNDAY, APRIL 20, 2014
    [Media] Marketing Eggcellence: The Top Branded Easter Campaigns
    The supermarket''s #AsdaChick campaign combines TV and social media in a way that gets viewers dancing along to the beat of low prices. 'Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. let''s hop to it! Cadbury. Target. M&M''s.
  • HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Media] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    Duane Reade''s Social Media Mistake Might Cost Them $6 Million. It’s one thing to post something on social media that you wish you could take back, and it’s an entirely different thing to make a mistake that costs your company millions. Who has time to be cautious on social media when time is of the essence?
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Media] 8 Types of Content to Help Engage Prospective Students
    You need to develop, publish, and share information that these students are looking for on your website, blog, and social media channels -- what we call your TOFU (top-of-the-funnel) channels. Share these stories on social media, too, so your network can do some marketing for you. 'You can''t ignore your prospective students.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, APRIL 18, 2014
    [Media] Frankly Facing Facebook
    They taught us about and addicted us to free earned media. Ironically, Facebook has evolved into an old media model where editorial (posts) is clearly different and separated from reach (advertising). 'Face it! Facebook has led marketers down the primrose path. They ran us through the “like” gates.
  • DIGITAL VOICES  |  FRIDAY, APRIL 18, 2014
    [Media] This Week in Digital Strategy 4.18.14
    Auditing Your Social Media Content: 5 Issues to Tackle via Content Marketing Institute. Social media is a great tool that can help magnify your content to a wide audience. Coupled with a content marketing strategy social media can be a valuable asset. 'Happy Friday, everyone! We are in the middle of a massive shift.
  • LEADERSHIP  |  FRIDAY, APRIL 18, 2014
    [Media] 2014 #Socialnomics [Video]
    Social Media erik qualman socialnomics statistics Twitter 'This week, Erik Qualman released the latest in his #Socialnomics video series. This is the fifth version and it includes some surprising new statistics. Watch it here: What was the most surprising statistic in this video for you?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 18, 2014
    [Media] Sharing Content from a Facebook Page to Profile [VIDEO]
    'In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Derek Overbey, Senior Social Media Manager at  VerticalResponse , shows you how to share content from your Facebook Page to your personal profile. Here’s how: Want more marketing tips and tactics? Sign up for the free  VR Buzz.
  • SAZBEAN  |  FRIDAY, APRIL 18, 2014
    [Media] Thoughts on #Socialnomics 2014 by Erik Qualman
    Being active on social media gives companies an opportunity to listen, connect and contribute to the opinions consumers form of their products. Content Social Media Social Networks 'Erik Qualman is at it again, with an updated 2014 installment of his #Socialnomics video (see below).
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 18, 2014
    [Media] 6 Things Zombies Can Teach You About Content Marketing
    That’s the nature of social media: not everyone is going to see it the first time around, so ensure that you get it in front of more eyeballs with double (and triple, and quadruple) tapping. 'With another six months before the next season of The Walking Dead begins, zombie fans are desperate for a fix. Your Content Should Be…Alive.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Media] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    How To Write Great Headlines That Earn Clicks | Social Media Today. Great information for those looking to create headlines that are sharable across social media platforms. 'Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. Great tool.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Media] Content marketing metrics and analytics: it’s all about you
    ” After all, someone else does all the work and you sit back comfortable that you know what a “good” click-through rate is, or how long your email subject line should be, or which social media channel generates the most  leads.  Frequency of social media posts and email newsletters. Do your own analytics! Subject line length.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 18, 2014
    [Media] 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut
    Every social media marketer struggles with the same challenges. by Jeffrey Friend Related Stories How the Klout Acquisition Affects the Future of Influence Marketing 9 Ways To Grow Your Sales With Pinterest Your Real Estate Social Media Strategy is a #Fail. '“We should run a contest to get more likes! Launch is tomorrow!” ((Sigh.))
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Media] 13 Solutions to Your Most Common Landing Page Problems
    More quality blog posts means more potential opportunities to be featured in search results and get found on social media -- which means more traffic coming to your website. Build your social media following. 'On the surface, landing pages seem simple, right? They''re one page with one form. right? Landing Page Problem #1: No Traffic.
  • BLOG MY CALLS  |  FRIDAY, APRIL 18, 2014
    [Media] The Friday Marketing RANT: The Landscape of Marketing Analytics is Changing.THANK GOODNESS
    Also, share the post via social media using the hashtag #fridaymarketingrant. --. 'This blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Marketers have long expected deep and powerful metrics from their web analytics tools. Really? Really??!?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 18, 2014
    [Media] 16 Social Media Marketing Solutions for Small Businesses
    'Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Media] 5 Tips For Improving Your Social Media ROI
    'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Media] 10 Education Blogs You Should Follow According to Teach.com
    Teach Score : This is a subject score that measures how media is used on the blog, the relevancy of the topics, and the overall presentation of the blog. This blog is focused on bringing social media and web 2.0 They offer great resources on content marketing and social media strategies for admissions and marketing departments.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Media] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. Social Media Advertising 'Twitter is a great marketing channel for driving traffic and generating leads. How do I choose?
  • SAZBEAN  |  THURSDAY, APRIL 17, 2014
    [Media] How to Get Your Company to Go Viral on Facebook
    But the most dramatic change gives administrators the ability to see how many fans are online any given day of the week as well as the average number of fans who see your posts per hour, says Social Media Examiner. Share Across Social Media Platforms. With just 25 cents, companies can reach an audience of 1000. Create Relevant Content.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Media] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    Toyota, for example, has a 50% higher engagement rate than the industry average for rich media ads. Social Media Advertising 'Back in December, we reported that Google was testing out +Post ads with a handful of big brands. Well get ready to celebrate, marketers. Why Your Company Might Want to Try +Post Ads.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [Media] Top 3 Tips for Optimizing Social Advertising on Facebook
    According to BIA/Kelsey social media advertising revenue will grow from $2.1B Social media users are being targeted now in more ways than ever: in Facebook news feeds, LinkedIn profiles, promoted tweets, and much more. Want more tips for social media and lead gen? 'Marketers are spending big on social advertising. in 2010 to $8.3B
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 17, 2014
    [Media] The True Secret to Generating Social Media Traffic
    'One of the most important lessons I’ve learned over the years of using social media to promote my blog and business is that sometimes you need to simply “forget” about getting traffic, in order to get more traffic. Of course, this doesn’t mean you should forget about some of the other social media traffic tips … Continue Reading.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 17, 2014
    [Media] 8 Tips for Media Interviews
    'Today we have a blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing tips for successful media interviews. Proactively developing and leveraging relationships with the media to make sure your company is included in round-up articles is fairly easy to do. Do not tell the media anything you don’t want to see in print.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Media] A Handy Guide to Optimizing Your Social Media Channels
    This is especially true when it comes to social media cover photos. Need some help formatting all of the banner and cover images for your social media profiles? In addition to having calculated ideal post frequencies, Zarrella looked into the best days and times to post to various social media channels. Social Media
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Media] Grow Your B2B Audience by Considering Size, Engagement and Value
    had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. The same is true with social media. The second is engagement, which is always so touchy-feeling in social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 17, 2014
    [Media] Being Banned Ain’t What It Used to Be
    Or in this case, some media attention does expose readers to all titles by an author. The secret ingredient for successful small business blogging A Guide to Creating Content in Just 15 Minutes a Day Five tips to turn social media mistakes into customer advocacy Courage and blogging. I’m going to read your book now.”.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Media] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Share/link buttons:   Social media  share buttons to allow visitors to share your landing page or on Facebook, Twitter, or other social platforms. 'Imagine discovering that your carefully crafted, well-written homepage wasn’t being visited. At least not as much as it used to be. Would it upset you? Be a red flag? And that’s a good thing.
  • VIDYARD  |  THURSDAY, APRIL 17, 2014
    [Media] Top 6 Content Marketing Takeaways from Marketo Summit
    Michael pointed out that in 2006 if he had said marketing departments would have a team dedicated to social media, we probably wouldn’t have believed him. 'As a Marketo Summit newbie, I was pretty pumped to be heading to San Francisco with the Vidyard team last week. Session 1: Lean Content Marketing for Lead Generation. Dayna’s advice?
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Media] US Airways Tweet a Mayday for Real-Time Marketing?
    When speed is fashionable, who cares about social media caution? Earlier this week, while hastily responding to an angry customer, a social media rep for the airline accidentally tweeted a pornographic image. They later attributed the incident to “human error” and initiated a review of their social media processes.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Media] 21 Vital Mobile Marketing Facts and Statistics for 2014
    The Social Media Hat ). ” ( The Social Media Hat ). The Social Media Hat ). The Social Media Hat ). 'Gone are the days when a mobile-enabled web presence was an afterthought. ” Also, consider these stats from the compilation below: about half of all U.S. What do advertisers need to know about mobile access?
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Media] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    Your blog author profiles shouldn''t be paragraphs long, but having a few sentences on the author and how to find them on social media is a good best practice when it comes to blog author profiles. 'The hardest part of starting a blog is writing all of the content, right? Not necessarily. So where do you start? Refer to this list! Blogging
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Media] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Shannon implements and manages Marketing Systems, Databases, and Social Media. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at  3D2B. She was raised in both America and Germany. Marketing automation is all about conversion-rate optimization.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Media] Using Online Data to Predict Patient Behavior
    Social media. You can make plans to heavily promote your runners’ clinics on social media and PPC advertising platforms during that first nice weekend in spring. 'Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Big Data. Predictive Analytics. And imagine that insight being actionable.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 16, 2014
    [Media] How Hotel Social Media Goes from Online to Offline
    'As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests. While many have now acclimated to using various social networks, some are taking an outside-of-the-box approach to tying social media into in-person activities.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 16, 2014
    [Media] Do You Have a Strategy for Negative Social Media Posts?
    'I’m amazed by the stats that more than half of those on social media don’t have a plan to respond to negative social media posts.  Social media isn’t new, isn’t going away, and if you’ve followed or read anything about this space, you know there have been numerous posts about the subject.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Media] The Triggered Emails You Need to Make Your Marketing Automation Work
    Trigger: Interacted With Your Company, or Mentioned Your Competitors or Industry, in Social Media. As you listen to what your prospects are saying in social media, you have the opportunity to follow up with those who interact with your company, or those who mention your competitors or specific pain points that you address.
  • ENGAGE  |  WEDNESDAY, APRIL 16, 2014
    [Media] Matthew Crawley in a Dress
    'Not so long ago, the world of high fashion was notoriously slow to adapt to the shifting landscape of technology and media — ironic for an industry that relies on planned obsolescence to survive. Even today, stalwarts like Chanel, Celine and Dior still do not sell their clothes online. Vogue’ s Kimye cover. Verdict? The “First Kiss” video.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Media] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    LEO:               How has the funnel changed in the last 10 years, given the rapid evolution of technology and digital media? Our Conversationalists: Charles Besondy is the president of Besondy Consulting and Interim Management , and also a certified Funnel Coach for MathMarketing, an international consultancy. Permit me to explain that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 16, 2014
    [Media] An inspiring entrepreneurial journey with @JoePulizzi
    'Click here if you cannot see this video interview with Joe Pulizzi of Content Marketing Institute. was honored to be a keynote speaker for Joe Pulizzi’s recent Content Marketing World event in Sydney but even more important, I got to spend some quality time with Joe and got to learn more about his entrepreneurial journey.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Media] Matching Marketing Technology to Business Strategy: A Starting Framework
    'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Media] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    This is a great way to keep communication with your community open through a social media channel. 'LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. Take a look: 1) Arizona State University. nonprofit
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Media] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    It''s your post''s first impression on potential readers in practically every distribution channel -- email, social media, search. 'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. Am I right, or am I right? and ways to maintain your balance. Damn hard. How was the data compiled?
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Media] How to Find Elusive B2B Buyers
    But note that the shift from push marketing to pull marketing is not simply about adding a couple of new media techniques. 'Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis?  How many are glad that you called when they weren’t expecting to hear from you?
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [Media] What’s Your B2B Marketing Mission?
    Not to mention, his indescribable modesty and humility which is so refreshingly different from many other media favourites and iconic business celebrities.) 'Start Thinking Out-Of-The-Planet! As I drive to work in my Tesla, I can’t help but marvel at how this car works while I sleep. It’s not impossible. Focus on the details.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Media] B2B social media – a two horse race?
    'Social media is time consuming.  And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. It’s Google+.  Who’s your money on?
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Media] Best Practices for Blogger Outreach
    Content Marketing Online PR / Link-Building Social Media Technorati 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Research. That means, do your research! Grab Their Attention. link].
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Media] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Social Media Examiner Subscribe CTA. Pinterest Boards – While attending Social Media Marketing World recently, we heard  Melanie Duncan  speak about growing your email list with Pinterest and we couldn’t wait to share the news with our readers. Sorry to burst your bubble, but not so much. Offer Something of Value.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Media] Remember LinkedIn for social media marketing
    'Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Completely Fill Out Your LinkedIn Profile. Download the LinkedIn App. Blogging?
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Media] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    With over 50 initial public offerings and several billion-dollar companies in its investment history, including ExactTarget in email marketing, Facebook in social media infrastructure, and Splunk in big data management. 'I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. The timing is excellent.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Media] How the Klout Acquisition Affects the Future of Influence Marketing
    'To Greater Personalization The last few months have been particularly fertile in social media industry. Mergers and acquisitions have increased which provides greater depth to the major players in social media influence marketing. Fix it. The Importance Of Storytelling In Social Recruitment.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 15, 2014
    [Media] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    'When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ? Most times you don’t think about those bloggers out there that have big followings in the markets that you’re trying to reach.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Media] Staying Relevant with Social and Content in the Battle over Breakfast
    In short, McDonald’s, which confidently holds the breakfast crown thanks to its famed Egg McMuffin, and Taco Bell have been trading shots over their morning menus on social media. week after Taco Bell released its breakfast menu other major fast-food chains, such as Wendy’s and Burger King had yet to join in the social media standoff.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 15, 2014
    [Media] The best marketing insight I’ve received in the past 5 years
    Related Stories 10 Strategies to Battle Content Shock Social Media Explained. marketing strategy content marketing robert cialdini social media strategy 'Over the past few years I have had the great fortune to meet and talk to some of the greatest marketing and business minds in the world. ” His reply: “Be more human.”
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 14, 2014
    [Media] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    The profiles, details of the project, and advisory board bios will be published on EconomistInsights.com and on IBM’s Social Business website , and promoted across the EIU and IBM social media channels. Please check out @SocialEmployee media buzz! 'Do you know a Social Business Leader ? Nominate a social business leader today!
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Media] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    But I think any marketer could have easily been Duane Reade in this situation, and that this case may have long-term implications for how brands continue to use social media for marketing purposes. Still, brands aren''t protected the same way media outlets are when it comes to paparazzi photos. 2) $6 million for two social media posts?
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Media] The Purpose of Repurposing Content
    'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Media] How to Unlock the Lead Generation Power of Your B2B Website
    Those things include zeroing in on your buyer personas , creating content that is mapped to their buying process and using social media to share your content and attract more traffic. 'Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? You might even need to have some online and even (gasp!)
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Media] The End Game: How to Create Opportunities Early In Inside Sales
    In their research, B2B prospects may find you are a respectful thought leader on the social media they visit most. 'With a family background in sales, it’s no wonder I love competition, organization, and numbers. like that every month your slate is wiped clean and you have another 30 days to crush your numbers. Send out a mass email campaign.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Media] After an Event: How to Connect and Follow up on Email + Social
    Follow up on social media. If there’s a specific hashtag for your event on Twitter, or if people are sharing stories on a specific Facebook page, following up on social media can help you with your marketing efforts. 'In the world of digital marketing, it’s easy to forget that some email addresses are collected in person.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Media] How to build brand trust – 4 essential steps
    Only 6% of them consider online advertising credible, whereas 92% of all consumers say they trust earned media (e.g. social media, word-of-mouth, recommendations from friends/family, etc.) 'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly source:  Webbed Feet.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 14, 2014
    [Media] The Importance Of Storytelling In Social Recruitment
    Related Stories Your Real Estate Social Media Strategy is a #Fail. Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome Positioning Executives as Industry Experts via Social Media. 'Humans have an emotive response to stories. This begins in youth with kids stretching and testing the imagination. Fix it.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Media] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Visual content draws the attention of your social media followers, enticing them to click on your CTA. When it’s finished, you have a catchy tune to put on social media, in emails, and in other lead generation campaigns. This book is a great resource for marketers of all levels—from lead generation beginners to the more advanced.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Media] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Here’s an example of results produced by our McMURRY/TMG social media team based on this recommendation. Just download our McMURRY/TMG Social Media Content and Reporting Excel file And while it’s human nature to wish and hope things are easy, that’s often not the case. And sometimes, you have to pay to play. The Results.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Media] Keyword Density: When Is It Enough?
    After reading it though, I realized as a search and social media professional, what was likely happening. 'Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” So how do you do that? Know your audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Media] Almost everything I knew about starting a business was wrong
    Comments Netstrapping is the new bootstrapping. ;>} by Steve Woodruff Related Stories 5 lessons to build a business that I learned from my clients How to avoid the entrepreneur’s “doomsday” mistake Betting it all Lessons on building a marketing and social media business If it fails, at least I shipped a better version of myself.
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