• B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Media] Handy-Dandy Guide To Content Marketing
    Consider these ten briefing inclusions to help your writers develop the most efficient copy for your social media strategy: The working title of this blog post or content is [INSERT TITLE HERE]. Little did I know that this grandmotherly advice would translate into a very useful content marketing strategy. ATTACH FACT SHEET].
  • JUNTA 42  |  SATURDAY, AUGUST 29, 2015
    [Media] This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A
    Isentia buys content marketing agency King Content in $48 million deal (4:00): Media monitoring company Isentia has acquired content marketing agency King Content, reports mUmBRELLA. The company’s latest estimates show that social-media sources (of which Facebook is by far the largest) accounted for 43% of the traffic to the Parse.ly
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Media] Do your clients and candidates really like you?
    Thanks to social media—and social review sites like Yelp, Glassdoor and Google Reviews, people who who want to complain have more power than ever to damage your reputation online. What do people think about your business? People will do business with, and refer business to, those people they know, like and trust. - Bob Burg. Tweet this ).
  • FATHOM  |  FRIDAY, AUGUST 28, 2015
    [Media] Analyzing the Digital Marketing Presence of the Top 15 Health Systems
    When we first started analyzing the top health systems five years ago, many were slow to adopt social media. Each health system was evaluated against a list of metrics and given a score based on their digital marketing presence in social media, SEO and online advertising. 12 Takeaways Every Healthcare Marketer Should Know.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 28, 2015
    [Media] Understanding Your LinkedIn Company Page Analytics [VIDEO]
    For more info on LinkedIn and other social media platforms, click here. © 2015, VerticalResponse Blog. Business Management Resources Social Media analytics linkedinMost people know LinkedIn as the premier social network dedicated to business. One of its key evolution points was the launch of Company Profile Pages in March of 2008.
  • BIZNOLOGY  |  FRIDAY, AUGUST 28, 2015
    [Media] How do you know your price is too high?
    One of them is Revealed Context , who has a high-quality API that identifies sentiment and other qualities of social media conversations at a level of accuracy unseen anywhere else. I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. You don’t have a big enough network.
  • HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Media] Conducting Brand Research: Whose Perspective Should You Get?
    If there were Darwin Awards given for boneheaded marketing blunders then these social media marketers may have been nominated. In today’s business world, everyone is connected. Professionals are tweeting, buzzing, sharing, liking, debating, and consuming information at a rapid pace. This is a proven formula for a successful rebrand.
  • LEADERSHIP  |  FRIDAY, AUGUST 28, 2015
    [Media] Interesting Infographics: It’s All About The Leads
    51% of the top 20% of B2B marketers use social media technologies to help them generate their leads. As I’ve discussed in other posts, investing in content marketing and developing some social media savvy can pay off in a big way. Lead generation, we all know, isn’t a straightforward process guaranteed to lead to sales.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Media] What Does Twitter Success Look Like?
    Social MediaWhat do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Or, do you need to increase your social and personal brand currency to help you reach your bigger goals?
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Media] 6 Science-Backed Playlists for Improving Your Productivity
    Feeling trapped in a seemingly never-ending social media scheduling session? When I first started at HubSpot I was welcomed with a fresh pair of orange headphones. Not to be dramatic or anything, but I was so excited you would have thought they handed me pure gold. You might be thinking, "They're just headphones. So what?". The lesson?
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Media] 5 Power Players You Need On Your Lead Management Team
    Tools: Webinars, tips and tricks, newsletters, communities, reward programs, social media. They can make that writer’s 1,000-word blog post look less like the first two pages of War and Peace and more like an integrated multi-media package of visual and written content. But there’s good reason for that. Sales is no longer cold calling.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Media] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    PPC Social Media Advertising Daily TacticalIt's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. But thankfully, not all online ads are bad. First step to creating awesome ads? See some great examples. Give up?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. are shared and linked using social media or email. footnotes, searchable transcripts, and social media. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    press releases, select art work, buy media and. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • HALEY MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Media] Shocking News: Staffing clients are people, too!
    Recently, a Haley Marketing client decided to run a social media contest. Ask Haley Content Marketing Email Marketing Trends Haley News Marketing Tips Staffing Industry News content marketing email marketing for staffing Haley Marketing Haley Marketing Group marketing for staffing social media for staffing social media marketing
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Media] Are Instant Messaging Apps the Future of the (Mobile) Internet?
    The short lived (ephemeral) nature of these posts lead to their initial popularity among Millennial-aged users (one 2014 study found that fully 77% of college students used Snapchat daily, a stat which helped fuel media rumors about rampant sexting, which apparently were untrue ). The Anatomy of an Instant Messaging App – Case Study: Kik.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 27, 2015
    [Media] 4 of the Biggest Changes to Facebook Ads in 2015
    This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. B2B Online Marketing Blog Social Media StrategiesThe world of Facebook Advertising is constantly changing. Ad Manager Improvements. Campaign, ad set, and ad data is laid out for better visibility and access.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Media] The Change In B2B Marketing – 4 Rules To Live By
    Buyers are increasingly using the web and social media as sources with 53% saying that social media played a role in their purchase decision. According to the study, B2B buyers use a multitude of mediums to research and explore their purchase options with the web, specifically with social media leading the way. Photo Source ).
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Media] The Cure For The Common Cold Call Is Social Selling
    89% of buyers say vendor-provided educational content is acceptable on social networks, says IDG, so using social media to distribute this content to build your reputation is a solid cure to the common cold call. 3. Social MediaAre you coughing up excuses why you missed your sales quota? The Common Cold Call Is An Epidemic Problem.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Media] 20 Signs Your Business Needs A Facelift
    Social Media Accounts Aren’t Gaining New Followers. It doesn’t matter if your company is new to social media or you have been using social media for years, if you aren’t able to attract new followers then something’s wrong. “When you put your heart and soul into your work, it can be very hard to let go.” – Richard Branson.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 27, 2015
    [Media] What is the purpose of a blog post today?
    Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” wrote a post on The Six Questions that Lead you to a Social Media Strategy and it was a big hit with 10,000 views and 1,200 social shares. It also prompted several media interviews. Posts for LinkedIn.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Media] 5 Reasons No One is Clicking on Your Banner Ads
    MediaIf you've been noticing that you’re just not getting any click-throughs on your banner ads, you’re not alone. People have grown weary of ads that don’t speak to them or interrupt their reading activities. But there’s hope. People Aren't Click on Your Banner Ads Because. They’re Irrelevant. They’re Distracting. The likely response?
  • HINGE MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Media] 5 Key Factors to Pinpoint Your Technology Differentiator
    Related Stories How Should Technology Firms Tackle Social Media Branding? Your firm’s brand is arguably its most valuable asset. This is our mantra. We preach this to our own audience. We are used to hearing that a firm’s most important asset is its people , not necessarily the brand. But people come and go. Additional Resources.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Media] How to Find and Target High-Value Keywords for Your Business
    That kind of strategy is really only a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. But -- the BIG but -- it worked. Sweet!
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Media] Sharing Jobs on Twitter Has Never Looked Better
    Reach out to the Social Media Team to learn more about Social Pro by Haley Marketing Group , and let our team assist you with your social media initiatives. Haley News SEO/Social Media Job Posting on Twitter Post Jobs to Twitter Posting Jobs on Twitter Tweet Your Jobs Tweeting Top JobsI'm a big fan of the movie Rudy.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Media] 6 Things Your Website Must Have To Get Found Online
    If your website’s content is getting linked to by other authoritative (non-spammy) sites and is being shared on social media, your search results will improve. Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. First, some background.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 26, 2015
    [Media] Turn online prospects into customers in 5 steps
    Incentivize social media fans with discounts available through your Facebook and Twitter accounts. Internet Marketing Social Media Marketing Internet marketing online prospects social media marketingGetting people to visit your business online is a step in the right direction when it comes to digital marketing. Offer discounts.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 26, 2015
    [Media] Social Media Apps for Audio and Podcasts
    Check out Share Your Podcast on Social Media and Drive Engagement if you want to learn more about those platforms – in this post I’ll be talking about lesser-known apps that you can use to gain business […]. Social Media Apps for Audio and Podcasts by Jonah Geil-Neufeld - Maximize Social Business. Author information.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Media] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    And remember, always observe the activities that brands do to be successful on social media and apply them to yourself—you’ll be surprised by how often they translate. Social Media b2b ConsumerAuthor: Jamie Lewis Did you know that there are over 300 million active Twitter users? That’s a HUGE market for your business.
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Media] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    Facebook's Ads Manager, like many social media advertising networks, is designed with your campaign objective in mind. PPC Social Media Advertising featured-1 Daily Weekly CanonicalWhen setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Ad sets.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Media] 15 Ways to Synchronize Social Media and Email Marketing
    Social media and email marketing are two of the most widely used digital marketing tactics. And while some companies still struggle to prove ROI for social media, at least now everybody knows it really can be done. 72% use social media. How to use your social media assets to build your email list. So don’t get it wrong.
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Media] Native Advertising Is Not Content Marketing
    From the moment I started in this industry over 15 years ago, everyone used different terms – customer media, branded content (please don’t!), It focuses on owning media, not renting it. In content marketing, the brand owns the media. RECOMMENDED FOR YOU: How Marketers Are Shifting to Owned Media to Drive Impact.
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Media] A 1,000 point drop in the Dow…and your staffing firm
    In addition seek to strengthen your online presence through SEO, social media and proactively building positive staffing reviews on Yelp, Glassdoor and Google Reviews. Social media has become the new cold call…and it's more efficient. Social Media: A Game Plan for Staffing and Recruiting Firms. Is the sky falling? stock market.
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Media] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    Social media offers tremendous opportunity to personalize and engage with customers, provided it is approached as one component of a holistic marketing strategy. Putting all your eggs in the social media basket will not yield the right results and you may end up losing time and money; a lot of it! This is basic to lead generation!
  • THE POINT  |  TUESDAY, AUGUST 25, 2015
    [Media] A Follow-Up Strategy for Content Syndication Leads
    Hi [First Name], According to our records, you recently downloaded our white paper “(Title of White Paper)” from one of our media partners. I’m following up to learn: 1. It’s important to recognize that content syndication leads are not like most sales leads. references the specific content asset. 2. You can access the document here: [link].
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Media] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Now, buyers turn to your website, Google, and social media for answers. Don’t believe it? You’d better take a look at the research. Today, an AEC firm’s website is the single most common source of information about the firm for buyers. Figure 1. How Buyers Check Out AEC Firms. Is It a Five-Alarm Website Emergency? Figure 2.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Media] Blog More To Sell More
    TMG Custom Media reports 78% of consumers believe that organizations providing custom content are interested in building good relationships. 86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. You are in charge of your personal brand and your sales success.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 25, 2015
    [Media] 8 Time Management Tips For B2B Marketers
    As marketers, we are obsessed with the digital high we get from new email or social media notifications. This means we often leave our email and social media profiles open all day, checking them multiple times per hour. Being a great time manager can help you be a better employee, colleague, parent, and spouse. Don’t Multi-Task.
  • BIZNOLOGY  |  TUESDAY, AUGUST 25, 2015
    [Media] ManageFlitter is my favorite follow/unfollow Twitter tool
    Social Media Marketing @hashtags Comma-separated values Current account Facebook manageflitter PayPal socialoomph Text file twitter Uniform Resource Locator User (computing ManageFlitter must have read my article from last week and they came back to me with a solution. I Follow by Username. And they call it  Follow by Username. It works!
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Media] Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It
    The titan of social media has always been a logical choice for nonprofits, allowing them to connect with supporters in an environment that feels more personal than a website or print brochure does. While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 25, 2015
    [Media] 9 Social Media Hacks Every Small Business Can Benefit From
    Are you currently using social media sites to enhance your business’s online strategy? These nine social media marketing hacks will help you: Sell products on your social sites. Social media is propelled by images. Hacks to use social media marketing to increase website traffic. Social Media social media hacks
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 25, 2015
    [Media] The Legal Risk and Reward of Using Social Media
    Ethan Wall contributes a monthly column on Social Media and the Law. Ethan is a social media law attorney, author, professor, consultant, and keynote speaker at Social Media Law and Order where he pursues his passion for educating, consulting, and training users on all areas of social media and the law. Ethan Wall.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Media] Build Your Marketing Strategy Like a Construction Site
    but you will need people and tools—like marketing automations software, a CRM system, and social media accounts. It’s especially important to remember that you cannot have some people creating campaigns, some blogging , and then others posting on social media and not talking to each other. You mean messy, dirty, and disorganized?”.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 25, 2015
    [Media] B-to-B Marketers: Why it takes more than three calls to make a sale
    70% did not know the company made the product before seeing their ad … making them NEW PROSPECTS! A six-year study* of nearly 60,000 inquiries conducted by Penton Media Company  also found that: 43% of inquirers receive literature and information too late to be of use. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Media] Agility in Digital Media: 6 Steps to Follow
    At the same time, the economics of the media landscape are changing. As a publisher, you’re in a unique position to see both sides of the digital media equation. As our Digital Publishing Benchmarks Report points out, the media industry is changing quickly. Hire From Outside of Media. MediaStart Small.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 25, 2015
    [Media] It’s time for you to start a podcast
    It seems as though everyone in the marketing and social media space is doing it. One way to combat this phenomenon is to create content using different media. Edison Research also found that people who listen to podcasts make more money and are 17% more likely to follow a brand on social media. Here’s why. Sound promising?
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Media] The Most Popular Social Logins Globally [Infographic]
    Social Media Ecommerce DailySocial logins give marketers the opportunity to increase conversion rates on their forms, on both landing pages and checkout pages, by decreasing the number of fields a consumer must fill out while still gathering valuable information. And social logins do more than just reduce friction on forms.
  • WEBBIQUITY  |  TUESDAY, AUGUST 25, 2015
    [Media] 20 Brilliant B2B Marketing and Digital Business Stats and Facts
    While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. 55% of B2B buyers say they search for product/vendor information on social media. Image Credit: B2B Marketing Insider.
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Media] 5 Keys to Revenue-Boosting Demand Generation
    These early stages of the buying cycle fall squarely into the marketing department’s territories of content marketing, SEO, and social media. “Silo” has become the dirtiest of dirty words in business and leadership these days. “ To Build Your Business Smash Your Silos ,” urges Fast Company Magazine. But demand generation is complicated.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Media] 10 Signs Your CEO Has an Outdated View of Marketing
    Point out the cost of doing a release, including the number of hours involved from your team, and show how you would reallocate that budget toward efforts that are bound to be more effective at getting media coverage, such as creating an awesome piece of content. 2) “Our blog should talk more about how great we are.”. Then track your stats.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Media] Why Email Marketing Trumps Social Media
    To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Social media has transformed how people interact with each other. Social media is always changing and improving.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Media] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Also, more than half recommend a firm due to their online presence—their blog posts, social media interactions, website, positive reviews and more. They’ll check you out on social media and talk to references. We have all had the experience. You know your firm is a fit for the prospective new client. Frustrating.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 24, 2015
    [Media] Maximize Sharing on Facebook with Different Post Types
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Want more traffic to your website? That’s one thing that a Facebook page can do for you! Because, if you can get more eyes on the posts, that can turn into more traffic to your site.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Media] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Content that generates qualified business leads typically lives in three places: your website’s landing pages, your company blog, and your brand’s social media channels. Social Media. Having a presence on social media can be another critical tool to establish your credibility and create a dialogue. Company Blog.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Media] Why Your Product Is Not What You Sell
    Facebook, the world’s most popular media owner, creates no content. Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry and advise our clients on how to stay ahead of the curve. From this research, we’ve noticed something. Let’s take a look at an example. At
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 24, 2015
    [Media] Awareness Plus Fatigue Does Not Equal Consideration
    For B2C that smells just like social media recommendations, Yelp reviews, testimonials and adorable cat videos with your product discretely placed in the bathtub the cat is about to fall into. Consider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t. That is some serious competition.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Media] What Does A Content Marketing Plan Look Like?
    You want a social media content plan that supports custom approaches for each channel you’re using to promote your content. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? What Does An Effective Content Marketing Plan Look Like?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 24, 2015
    [Media] How to know when it’s time to call it quits
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. always had some gig going. That’s right.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Media] Digital Marketing: The 7 Essential Channels
    The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Social Media. Unfortunately, it’s not. Paid Search.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Media] Fashion Digital Announces the Final Nominees for Best of LA
    Media Contact: Matthew McConnell. Fashion Digital Announces the Final Nominees for Best of LA. LOS ANGELES, May 7, 2015 /PRNewswire/ — On May 19th, the official Fashion Digital hosts its annual invite-only LA retail executive summit. Voting is open on the FashionDigital.com website. All votes must be cast by 9am PDT on Monday, May 18th.
  • WRITING ON THE WEB  |  SATURDAY, AUGUST 22, 2015
    [Media] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
    Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.  Click Send.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Media] ReadyPulse Becomes an Amazon Webstore Solution Provider
    Pulse Marketing Suite, a B2B, enterprise SaaS content commerce platform, is the most effective way to leverage social media photos and influencers helping enterprise brands and retailers drive commerce with 100% authorized, high quality, product relevant social user generated content. ReadyPulse Becomes an Amazon Webstore Solution Provider.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Media] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    According to McKinsey in a Feb Article “Social media recommendations that nudge customers to increase their purchases are becoming a potent. Our target sectors are digital media and cloud services for consumers and enterprise. Our portfolio includes leaders in music, mobile, internet media and breakthrough cloud services. Pres
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Media] Nine Arguments Against Business Storytelling
    Unfortunately, it appears that journalists who choose non-media paths are looked down upon by those who maintain newsroom jobs. 5) Approval process keeps companies from telling the best stories. I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. They challenge us. PR spins.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Media] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    San Carlos, CA (PRWEB) July 27, 2014 — ReadyPulse, a B2B, enterprise SaaS company, was announced as an AlwaysOn Global 250 Top Private Company winner, proving its technological advances in social media, digital marketing, and e-commerce will not only impact Silicon Valley, but the entire globe. About ReadyPulse. About AlwaysOn. Press
  • JUNTA 42  |  SATURDAY, AUGUST 22, 2015
    [Media] This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands
    Predictably, this resulted in a backlash from consumers on social media channels. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include the secret behind Nike’s YouTube success and Target’s clever response to a customer service troll. This week’s show. Sponsor (37:13).
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Media] ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform
    ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform. Helps Brands Find the Best User Generated Content Authorized for Marketing. SAN CARLOS, CA (PRWEB) April 15, 2014 — ReadyPulse, an enterprise content commerce company, announces the close of their series A investment round raising $2 million in funding. Pres
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Media] Why Bing (and the new Yahoo Gemini) Matters for Your Industrial Marketing Strategy
    For manufacturing marketers, paid media can be confusing and overwhelming. In fact, 32% of manufacturing marketers are not investing in paid advertising even though 52% believe it is an effective marketing channel ( 2015 CMI Manufacturing Marketing Report ). In this digital day and age, best practices are constantly evolving and changing. 
  • KEO MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Media] LinkedIn Groups Serve as Valuable B2B Marketing Tool
    KEO Marketing can guide you as to the best way to use all of LinkedIn’s tools and features as part of your content marketing and social media strategy. B2B Marketing Lead Generation Social Media linkedinBut one very useful LinkedIn tool that is often overlooked by marketers is LinkedIn Groups. The key is to choose your focus wisely.
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Media] Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]
    Social Media Advertising IGSSFacebook is always experimenting with new advertising platforms to engage its user base. And it's no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices.
  • HALEY MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Media] Why Should People “Like” or “Follow” You on Social Media?
    Think about it this way – what does it take for you to follow a company or brand on multiple social media platforms? Taking this into consideration, why should users follow your personal or company social media pages? The post Why Should People “Like” or “Follow” You on Social Media? You want followers on your Facebook page.
  • HINGE MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Media] Three Blogging Tips for Professional Services Marketers
    Share your posts on social media to drive website traffic. Blogging as a marketing tool is all about creating value through educating your audience. By offering your insights, you build your brand and invite in leads when they’re ready to talk further about your services. Not blogging yet ? Be predictable. Be realistic.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Media] Social Media & Your Business: Choosing the Best Platform
    So you want to define a social media strategy for your business ? We’ll look at what differentiates these three popular networks, comparing various key metrics so you can feel confident starting your path towards social media success. Best platform for PR/publicity purposes when traditional media does not respond. Twitter.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 21, 2015
    [Media] Volunteer Tourism Organizations are Leveraging Social Media
    Debbie Miller contributes a monthly column on Social Media for the. where she provides clients with writing, editing, and social media. She is also the Social Media Manager for Search Engine. Debbie has also taught social media courses and speaks at industry. Social Media for HospitalityAuthor information. events.
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Media] What is an Inbound Marketing Campaign?
    The three most common marketing channels are your website, email marketing, and social media platforms. Social Media. People are constantly interacting on social media with family, friends, and brands; make sure your brand stands out. Setting Campaign Goals. What is the action-oriented goal you would like your audience to do?
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Media] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    You can also use other promotional channels such as social media (blog posts, Twitter, Facebook, Google+, LinkedIn, etc.) You many also want to include any other promotional activities in your process map, such as paid search ads, blog posts, social media, promotion on third-party websites, and so on. 4. Plan your webinar. Need help?
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Media] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    page size includes all of the files that are used to create the web page: the HTML document, any included images, style sheets, scripts, and other media," according to Computer Hope. When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it. Makes sense, right?
  • FATHOM  |  THURSDAY, AUGUST 20, 2015
    [Media] Moz’s 2015 Search Ranking Factors: The Surprising (and Not So Surprising) Results
    However, if your content is getting shared naturally on social media, that tells search engines that the content you produced provides value. Every two years, Moz, a thought leader in the SEO industry, surveys expert SEO marketers about what they think is most critical to rank higher in search results. com,org,net, etc.).
  • THE FORWARD OBSERVER  |  THURSDAY, AUGUST 20, 2015
    [Media] How To Pitch Lead Generation Blogging to Old School Executives
    One of the biggest changes in recent marketing history is that companies no longer must go through a media gatekeeper in order to reach their prospective customers. Using blogs, videos, podcasts, social media and email, you can establish and deepen relationships with any audience you’d like to reach. Start with the facts. Chris Brogan.
  • THE POINT  |  THURSDAY, AUGUST 20, 2015
    [Media] Is B2B Lead Generation Really This Difficult?
    Agencies, consultants, media buyers, even the marketer’s own Web team, are being devalued and displaced by a raft of marketing technology that puts more power in the hand of the individual marketer to design, build, launch, manage, and track campaigns. Why is that? Here are my theories: 1. No wonder lead quality is such a pressing issue.
  • FATHOM  |  THURSDAY, AUGUST 20, 2015
    [Media] Consumer Brand SEO Pulse: 8.20.15
    Consumer brands / Retail e-commerce Content Marketing Digital Marketing Google News SEO Social MediaWelcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Is click-through-rate a ranking factor fact or myth? How do you know if your content actually is quality content? link]. link]. link].
  • ANNUITAS  |  THURSDAY, AUGUST 20, 2015
    [Media] Marketing Enablement and The Technology Stack
    Take a look-I know this is only a partial list: Content marketing: Content management applications, search/social media tools, video, influencer marketing solutions, email marketing, HTML and design applications. Public relations : Content management applications, social media applications, webinar technologies, communities and reviews.
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