[Media] Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing
    But as disruptive advertising grows more taboo, large corporations are taking a cue from media outlets on ways to connect with target audiences. ” Reebok’s revamped content strategy is a way for the brand to reinvent itself in a media-centric world and differentiate from its competitors. It’s 9 a.m. The talent race.
  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Media] Social media strategy leaders: Sarah Nilson
    Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. This includes our company public websites, intranet, SEO, social media, and more.
    [Media] How to be strategically authentic
    However, if you’re a business person and social media is part of your business, I think it’s OK to curate a bit. personal branding Social Media Strategy sociologyBy Mark Schaefer. ” Perhaps there is no more misunderstood and mis-used word on the web today. That word actually drives me nuts. Of course not.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Media] How to Create a Twitter Moment: A Step-by-Step Guide
    Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. One of the great things about social media is it gives customers a window into brands they love that they wouldn’t otherwise have. Social Media Daily CanonicalWhat Are Twitter Moments? How to Create a Twitter Moment.
    [Media] THE HACKIES: How leading marketing executives tackle martech
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Marketers need to grab people’s attention and evoke emotion to break through the noise and see results, especially if they want to win at earned media. This article is a guest post by Liam O’Connor of Lenati.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Media] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Brand Marketing tasks and responsibilities can include public, press, analyst, shareholder, and influencer relations; corporate communications; social media; advertising; events and sponsorships; and content marketing. Create approved templates, then distribute them in your media library for other marketing and sales departments to use.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Media] How Generations X, Y, and Z Consume Video Content [Infographic]
    Check out the full infographic from Adweek below, and learn more about how to create compelling social media videos with help from our guide. YouTube has over one billion users worldwide, and they all watch different types of videos every day. What's your favorite type of video to watch on the platform? Video Daily IGSS
    [Media] The 17 Best Social Media Management Tools
    Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming.
  • JUNTA 42  |  SATURDAY, MARCH 25, 2017
    [Media] This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?
    Evidence is mounting that native advertising doesn’t work… (09:16): Media Life Magazine reports on a new study by MediaRadar, which finds that, despite significant gains in native ad spending over the past few years, two-thirds of advertisers who try the technique ultimately abandon it. … This week’s show. 2. Sponsor (36:46).
  • BIZIBLE  |  FRIDAY, MARCH 24, 2017
    [Media] B2B Marketing Experience: The Case For and Against Gated Content
    It transforms content from being merely a means to attract prospects to your website (via social media, ads, etc.), However, at least for us, running ads to ungated content is still a worthwhile component of our paid media mix. Right? So why are we taking a look at this now? The Case FOR Gated Content. The Case AGAINST Gated Content.
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Media] 5 Ways to Use Your Blog to Test New Ideas
    And lastly, make sure your social media manager is not only following and tracking these shares, but commenting, RT’ing, and responding to the shares people are doing on their own social pages. Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization. Awesome! Maybe?
    [Media] The ABCs of A/B testing | How to base your subject lines on science
    However, personalization was completely ineffective in emails pitched to publishers, and it only improved opens by 1 percent when sent to media and entertainment representatives. Fewer than 1 percent of B2C subject lines include hashtags, which can deter opens but are nevertheless useful in pointing traffic toward social media campaigns.
    [Media] THE HACKIES: Rapid prototyping & MVP development are key to martech success
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This article is a guest post by Michael Sweeney of Clearcode. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Rapid Prototyping. It consists of many traditional design products (e.g.
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Media] The Ultimate Social Media Holiday Calendar for 2017 [Resource]
    Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). 30: Social Media Day #SMDay. Social Media TacticalBut others might not be.
    [Media] The Legally Hazy World of Cannabis Marketing
    “The social media channels simply won’t take your money, or worse they may take your money to some point and then just shut your account down without any ability for you to get any recourse,” Hadfield explained. You’re potentially wasting all of your budget and efforts to create a community on social media.”
    [Media] Which Department Owns Influencer Marketing?
    Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Traditional broadcasting through the media is not as effective as it once was.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Media] The 10 Digital Fundraising KPIs Your Non-Profit Must Track
    These include your different digital donation avenues, such as email and social media solicitations, as well as traditional direct marketing or ad campaigns. Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. New donor acquisition rate. This KPI is a simple and as broad as it seems.
    [Media] How social media is changing what brands stand for
    Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Should they restrict polarizing posts of their employees on social media, for example?
    [Media] How to Prepare for Global Marketing Events: An Interview with Aviv Canaani of IBM
    Social media ROI can be more difficult to prove in terms of its direct impact on conversion. For example, we took the work we did with our healthcare influencer and used paid media to target healthcare audiences. There is no low season in Barcelona as far as tourism is concerned; throughout each year, we receive millions of visitors.
    [Media] Free ebook: 5 Disruptions Reshaping Marketing as We Know It
    The good folks at Third Door Media — the producers of the MarTech conference and the publishers of MarTech Today — took the raw material of that blog series and the webinar and turned it into a beautiful 20-page ebook: 5 Disruptions Reshaping Marketing as We Know It , which you can freely download (just click that link). What can I say?
    [Media] The 15 Best Content Distribution and Amplification Tools
    You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. A social media automation tool, dlvr.it Integrates with popular social media management programs like HubSpot, Buffer and Hootsuite. 26: The 29 Best Social Media Monitoring Tools. #27:
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Media] Mapping Your Content to the Buyer’s Journey in 15 minutes
    You can use third-party syndication, share on social media, or share with your own networks. Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché). Karrie bundles her tips under Educate, Create, and Activate. Educate. But what is it? What are their pain points?
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Media] Will Snapchat Spectacles Be a Money-Maker? [Infographic]
    Social Media IGSSAt the dawn of Snapchat's IPO, the marketing and financial worlds alike are simply buzzing with speculation. Will it sink or swim? Will it thrive, despite allegedly slowing user growth ? And will its public-traded life get off on the right foot -- or will it stumble, in a fate similar to social network IPOs past ?
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Media] How to Nurture Leads with Email Marketing
    Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. In case you didn’t know, social media leader, Facebook, is making use of automated behavioral trigger emails to increase engagement. Establish Connections.
    [Media] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Run social media advertising campaigns. You can use media companies to help promote your webinars, but they struggle too because they rely upon the same techniques mentioned above.
    [Media] Storytelling Is Not a Strategy
    In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. Over the past decade, we saw a similar trajectory in display advertising and even social media.
    [Media] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    Any person who has ever had any social interaction has either wielded influence or been influenced, and while social media undoubtedly plays a big role in influence today, it’s not all encompassing. With more and more channels, brands, and people bombarding us permanently, attention has become our dearest currency.
    [Media] Ask a Content Strategist: How Many Stories Should I Publish Per Month?
    That’s good for media literacy. Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons.
    [Media] 13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]
    Win rate: In this post we refer to win rate as impressions won over total impressions bid on, used in programmatic media buying. You’d think there were only a handful of metrics that serve as the primary indicator of success for marketing teams. Not necessarily. Perhaps, based purely on personal preference or company preference. Conclusion.
    [Media] The Explosion of Design It Yourself Tools: Built for Content Marketers
    The ire of many graphic designers and media technicians is merely that the simplicity of the tools are limiting for their skill set. However, the development of a robust field of quick and intuitive design interfaces for small media tasks has added to content quality across marketing channels. Instaquote - Social Media. . .
    [Media] 5 steps to wrangling your most important social media channels
    Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. That’s it! Congrats!
    [Media] How to Start Generating Leads for Your B2B Company
    Guest Post Bio: Johanna Rivard , PureB2B’s Executive Vice President, is a two-decade veteran of the online publishing, B2B demand generation, and technology media markets. While the former would be the more ideal action response, ultimately, your choice will depend on whether or not you are sold on the idea of generating leads on your own.
    [Media] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As much as 80 percent of customer behavior data is unstructured data , made up of information from sales calls, emails and social media feeds. This article is a guest post by Raviv Turner of CaliberMind. Like it?
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Media] Why Plan a Social Media Takeover?
    Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family. Expanded brand reach.
    [Media] 4 Ways to Use Audio in B2B Marketing
    For beginners, we recommend free tools like SoundCloud , or experimenting with different ways to share the audio across social media. Audiograms can be shared on Instagram, too, which is “mobile first, so odds are good that folks will have their headphones in,” says Marissa Emanuele, HubSpot’s social media manager. 1) Podcasts.
    [Media] Local Female Tech Leaders to Discuss Strategies for Success In Male-Dominated Industries
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn. Shawn Linam, CEO of Qwaltec, Inc.,
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Media] How Will Google’s Latest AdWords Changes Affect You?
    Want to learn more about paid media? Google is making a big change to exact match keyword targeting in AdWords. On Friday, Google announced an additional change in the way exact match keyword targeting will work for search ads. Matching for close variants—including plurals, typos, abbreviations, etc.—will Google’s AdWords Update: The Details.
    [Media] Number of Businesses Leveraging Weibo Enterprise Accounts Grows by 35%
    In China, the use of Weibo, a social media platform, is expanding. million enterprise accounts are on the channel, according to a new whitepaper published by Weibo Business Social Media School and Weibo Data Center ( Note: Linked study is in Mandarin. ). Industry News Social Media Marketing China social media weibo
    [Media] What Does a Content Marketer Do? Answered by a Content Marketer
    Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. This question immediately makes me think of this image: ( Image Credit ). Researching. Interviewing.
    [Media] All social media sites should offer profit sharing and ad revenue
    YouTube offers it and SnapChat offers a version of it — but every single nanosecond that you and I spend on Facebook, Twitter, Instagram, Google+, is for love, God, country and, for us in the social media marketing business, brand. The post All social media sites should offer profit sharing and ad revenue appeared first on Biznology.
  • SNAPAPP  |  TUESDAY, MARCH 21, 2017
    [Media] 13 Great April Fools Day Campaigns
    The campaign included a website, social media, and even a professionally shot video. Every year on April 1, I get up in arms about something crazy some company is doing … only to find out it was an April Fools’ Day joke. Raise your hand if you’re with me in this. No joke – some of these will have you in stitches. Google Paper. Planet Fitness.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Media] Interview with Infer on Predictive and ABM
    With only a company name, website, or email address, we’re able to determine additional details about a company, such as website technologies in use or social media presence, as well as standard firmographic signals. Do you agree or disagree, and why? Additionally, we can build Market Development Models for companies. Josh: Interesting.
    [Media] New research reveals Americans migrating to three social media platforms
    Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. By Mark Schaefer. The profound implications of the extraordinary growth in video subscriptions.
    [Media] The Six Best Accounting and Finance Tools for Small Business
    26: The 29 Best Social Media Monitoring Tools. #27: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. Accounting Software. 1 ) Xero.
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Media] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    For example, post an optional survey at the end of a transaction – or post a quick poll on your social media feeds. To find participants, you could try an open call on social media – ask people to contact an email alias if they want more info and/or want to sign up for the panel. What do your customers think of your business?
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Media] Why Agencies Should Abandon Advertising and Invest in Owned Media
    In my opinion, smart brands should run from antiquated paid solutions and embrace owned media. Not to mention that a continued devotion to paid media wastes much more than money. A modest owned media initiative was put into place and, after 12 months, proved to exceed the ROI of the paid efforts at 25% the investment.
  • KAPOST  |  MONDAY, MARCH 20, 2017
    [Media] 3 Content Marketing Mistakes Every B2B Company Should Avoid
    Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service. We stopped counting our number of customers at 100. Overpublishing.
  • BIZIBLE  |  MONDAY, MARCH 20, 2017
    [Media] Are You Measuring Event Marketing The Right Way?
    Perhaps the 200 leads from the event actually do result in more revenue than a $20,000 paid social media campaign would generate. For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% Digital channels are fairly easy to track.
    [Media] How to Take an Account Based Marketing Approach on LinkedIn When You Have a Complex Sale
    Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. Marketing Strategy Social Media ABM account-based marketing LinekdIn strategy LinkedIn LinkedIn MarketingHe talks about how once a week, his mailbox contains at least one real […].
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Media] 6 assumptions push marketing gets wrong
    Here I will attempt to deconstruct how digital is different from other more passive media by unpacking the six assumptions push marketing relies on that don’t work in digital. In offline media, marketers get away with this more often than in digital. But folks who grew up in the push world still struggle to implement it.
    [Media] 5 Health Care Brands that Make Twitter Marketing Look Easy
    For B2Bs and B2Cs alike, social media helps drive awareness, build community, educate, inform, and garner advocacy. ” fashion, interactive content, gifs, and timely human highlights, the brand positions its social media presence at the intersection of heart and health science. Social Media MarketingMcKesson. Cigna.
    [Media] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    Persuade users to submit App Store reviews or share your app across social media. Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Automation starts with data. Purchase? Secret #2: Divide and Conquer.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Media] The State of Social Media Demographics: 2017 Benchmarks [Infographic]
    That is, for social media, at least. Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what. Social Media IGSSIt's used by no fewer than 2.8 After all, you want to reach the right audience.
  • ACT-ON  |  MONDAY, MARCH 20, 2017
    [Media] Are You Ready for Marketing Automation?
    Most marketing automation platforms (MAPs): automate manual tasks and multi-step processes such as email and social media campaigns; integrate common marketing tasks and multiple tools into a single dashboard, making management easier; gather and consolidate data on campaign performance, website visitor behaviors, and other key metrics; and.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Media] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    And while we're not sure how many followers the former had before this famous breakup, it makes sense to assume that this at least drew more attention to its social media presence, at least on this particular platform. The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Budget-Friendly.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Media] 6 Branding Mistakes Undermining Your Company's Image
    Consistency starts with coordinating your visual assets across every place your company is represented: your website, social media accounts, ads, print materials, etc. In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. What's a brand style guide?
  • JUNTA 42  |  SATURDAY, MARCH 18, 2017
    [Media] This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing
    Teens and tweens are a print-hungry audience (20:21): In a Q&A interview posted on the Min magazine website , Bauer Media Group Editorial Director Brittany Galla talks about the benefits of print when it comes to connecting with passionate young readers. This week’s show. Recorded live on March 13, 2017; Length: 1:04:21).
  • OPENTOPIC  |  FRIDAY, MARCH 17, 2017
    [Media] AI And The Agency: Havas Media Trains Its New Brain
    Havas Media is going through a brain change thanks to IBM and Watson developer Equals 3. But Havas Media has over the past year been installing and training a Watson-powered artificial intelligence (AI) solution – in the form of Equals 3’s Lucy – to. Brands & Marketers
  • ONALYTICA B2B  |  FRIDAY, MARCH 17, 2017
    [Media] 10 Tips for Selling in Influencer Marketing to Senior Management
    For example, working with an influencer may spark an increase in followers and shares across social media- while this is great, this is an output; the outcome of which may be increased interest in your product/service and an increase in enquiries. 1 Be factual, not anecdotal. 2 Have self belief. 3 Be an optimistic realist. OUTCOMES.
    [Media] Speaking Millennial: 6 Old, Trusted Brands Doing It Right
    Perhaps the most brilliant on our list, Jim Beam elevates the millennial generation , using social media to show how to infuse culture, history, and grace into today’s more common sweatpants lifestyle. I’m going to go out on a limb here and suggest I’m not the only one completely baffled by pop culture. Actually, yes.
    [Media] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Bringing Adweek, one of the main media outlets who is focused on advertising, to Summit is a great decision. From a non-publishing/media perspective, marketers are only focused on their digital advertising objectives which can include retargeting, Google AdWords, and Facebook. So, don’t just take our word for it! Sessions. Networking.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Media] The Best 2017 Networking Events for Marketers
    2) Social Media Marketing World. Source: Social Media Examiner. While we can't corroborate Social Media Marketing World's claims of being the "world's largest social media marketing conference" off-hand, the fact that it's hosted by the online publication Social Media Examiner makes us inclined to agree. 9) C2.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Media] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. And, how do I set it up? What Is a Marketing Technology Stack? CRM software like Salesforce or HubSpot. Conductor.
    [Media] Social Media Marketing on a Tight Budget
    It is possible to start your marketing campaigns on social media on any budget, no matter how small. The post Social Media Marketing on a Tight Budget appeared first on Opentopic. You could even do it for no money at all, with the only cost being however much your time and energy are worth to you. Brands & Marketers
    [Media] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    Industry News Social Media Marketing digital marketing marketingSnapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals.
    [Media] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    The conference offered seven valuable keynotes and 80 great sessions on general B2B marketing, content & social media marketing, branding, sales & distribution, and more. Takeaway #4: Social Media Marketing Can Be Efficient and Targeted. B2B Online Marketing Blog Content Marketing b2b content marketing China social media
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Media] 50+ Video Marketing Stats that Prove You’re Doing it Right
    Company websites and social media are the two most popular distribution channels for business video – Vidyard ( Tweet This ). 55% of viewers consume video content thoroughly – higher even than social media – Hubspot ( Tweet This ). And if this was five or ten years ago, you wouldn’t find much to support online video.
    [Media] How Overstock.com Is Winning at Retail Marketing
    Don’t forget, though, that in order for this type of retail marketing strategy to work, you need a robust website capable of handling different types of media. O.info didn’t have a place to host rich content, like video, and needed a website overhaul to be able to support these media types. Know Your C ustomer W ell. Seven.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Media] 9 Creative Snapchat Ideas for Brands
    Suffice it to say, social media marketers need to capture and maintain the attention of their followers. Remember, brand social media accounts take followers to places they can't go themselves, so a Geofilter from an interesting place gives your brand personality and drives its cool factor. Social Media Video1) Geofilters.
    [Media] Create. Captivate. Engage. The Art of Interactive Experiences
    The interactive experience helped drive happy customers to share their experience on social media using the campaign hashtag. The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques.
  • RADIUS  |  WEDNESDAY, MARCH 15, 2017
    [Media] 3 Ways To Adopt A Multi-Channel Marketing Strategy
    2) Leverage email campaigns with social media efforts. As a Customer Success Manager at Radius, I am lucky enough to work with some amazing clients day in and day out. Some are startups who are brand new to outbound marketing while others are in the Fortune 500 and have helped shape marketing trends. You’re not alone. Wrapping it up.
    [Media] The Top 5 Worst Brand Video Marketing Fails from the Past Year
    This video, made by a Viner in high school, was meant for no other purpose than to share comedic content on his social media profiles and yet it excels in showcasing the White Vans shoe, expertly. Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. Go figure. Damn, Daniel!
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Media] How to Generate Fresh, Customer-Centric Content
    Leverage social media in a targeted way. Social media is a great free tool. Select a few social media channels where you know customers spend time; post in those consistently. Once you know what social media tools work best, invest in ways to build a connection on those platforms. Marketing Strategy
    [Media] Skills for Know-It-Alls: Improving Digital Marketing by “Doing Data”
    For many such marketers, the day-to-day operation of the business was more akin to a publishing pursuit than marketing: editorial planning with writers, meetings to discuss stylistic direction and tone, and the occasional report on social media performance from your amplification team. Or just completely outside of my wheelhouse?”
    [Media] Understanding Generational Social Media Preferences
    I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. I’ll unpack the most important stats here to underscore the generational nuances every social media marketer should know. By Brooke B. Sellas, {grow} Contributing Columnist. 64.7% 58.9%
    [Media] Good Bots vs. Bad Bots: How to Tell the Difference
    According to the Electronic Frontier Foundation , these bots are commonly used within the realm of social media, especially where original content creation is a major part of the platform’s use. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. And we don’t know what’s good or bad. The Good Bots.
    [Media] 21 Stats You Need to Know About Marketing Automation
    The most commonly used marketing automation features are email marketing (89%), lead nurturing (84%), integrations with other software (CRM, mobile, social media, etc.) Marketing automation is a topic we’re hearing a lot about in 2017. How are they doing that? By simplifying what used to be time-consuming tasks for marketers. Gartner. .
    [Media] Are Notifications Driving Us Crazy?
    This issue was most prevalent among media, marketing, and PR professionals, 60% of whom used push notifications as part of their day-to-day job. Additionally, excessive social media use, especially Facebook, is linked to negative feelings of social comparison and the fear of missing out (FOMO). How do you start your mornings?
    [Media] Demystifying Creative Success: How to Build a Creative Career from Scratch
    In her new role at Sub Rosa, she'll be leading the agency's design team, guiding the direction of multi-media projects for clients like Adobe, Comedy Central, and GE. For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path. It's grueling, inexact, and more than a little dependent on luck. It does.
    [Media] Report: B2B Industries Build Audiences on LinkedIn and Engagement on Instagram
    For social media performance, the report findings showed B2B industries build audiences on LinkedIn. The construction products industry (51,235 followers), business services industry (30,744 followers), and finance and insurance industry (11,982 followers) have the largest social media audiences on LinkedIn. About 16.2
    [Media] Let’s Celebrate the 2017 Markie Awards Finalists!
    DLT - Using their ABM framework, DLT was able to increase quote requests year over year by 40% and decrease their cost per impression on account-based advertising by more than 50% over their traditional media campaigns in print, radio and bus ads. For finalists in this category, Social Media is more than just a buzz word. Cisco. Eaton.
    [Media] Unlocking the Potential of B2B Brand Marketing Initiatives [Interview]
    He has more than 20 years of marketing experience, working with professionals from around the world in verticals such as financial and professional services, healthcare, media and nonprofit. B2B marketers are becoming more interested in the potential benefits of implementing a brand strategy, but why? Commitment! Why or why not? I’m thrilled!
    [Media] 105 ways to build your email list | Tips, tactics, and best practices
    Promote your email by social media, website, and blog. Promote signups on social media. Add opt-ins to your business and personal social media profile sections. Email opt-ins to anyone mentioning your business on social media. Post results on social media, asking voters to submit addresses in order to vote.
    [Media] The implications for PR if Twitter goes away
    Private and encrypted chat programs might be fueling intelligence but open source intelligence — the kind that fuels PR and crisis shops — damands public and persistent social media sharing. The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? The transition has already begun.
    [Media] Live Video in 5 Steps: From Creation to Measurement
    This could include social media, email, and your website. Paid promotion for live video is like other paid media, except that your vendor should have a real-time delivery network. Author: Cameron Jahn Live video has tremendous power to bring people together. Content Creation. Content Promotion. update on Twitter. Engagement.
    [Media] Mark Cuban, the first trillionaire and chatbots on the edge
    To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. I attended a number of sessions about using social media for social good — there was a whole track dedicated to this. By Mark Schaefer. This is PART TWO of my report from Austin.
    [Media] Mastering modern marketing technology leadership over 2 intense days
    In this track, we’ll do a deep dive into the ways in which they’re entangled, especially in the context of social media. Chug will discuss how Spotify formed an integrated system of social media tools that greatly increased efficiency and enabled them to provide awesome digital customer experiences to fans across the globe.
  • ACT-ON  |  TUESDAY, MARCH 14, 2017
    [Media] 5 Simple Ways to Use Storytelling in Your Marketing
    Share customer experiences on social media. Want some free media exposure? It’s been called the most valuable business skill of the next decade. A scientifically-proven way to enthrall audiences and get them to do what you want. Maybe even a frown. Why the resistance? There are a couple of possible reasons: “It’s expensive.”.
    [Media] The 17 Best Photo Editing Tools
    Showcase reviews: BuzzBlogger, Kathryn Aragon Media, RazorSocial, Siasat, SmallBusinessNewz, TNW News. Showcase reviews: Likeable Media, RazorSocial, StoreYa Blog, TNW News. Showcase reviews: Likeable Media. Retouch photos, create collages, and design image posts for social media. ” — Kathryn Aragon Media.
    [Media] Why Email Marketing Is Making a Comeback in 2017
    Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends. While I’m all for innovation and evolving, there’s a risk here of neglecting the tried […]. Content Marketing
    [Media] 64% of Companies Have Invested Heavily in Martech Over the Past 12 Months
    The seeming turnover with social media management and other solutions (see below) indicates that the space may become more complex and crowded.”. New research suggests that marketers looking to streamline their tactics and improve ROI are turning to martech to achieve their objectives. Early Innovators and Investors of Martech.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Media] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Media] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Media] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Media] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Media] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Media] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
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