• HUBSPOT  |  MONDAY, MAY 30, 2016
    [Media] 10 Excellent Examples of Video Marketing on Facebook
    Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Over the past few years, you've likely seen a ton of media coverage surrounding the Syrian refugee crisis. Social Media Video Daily CanonicalCheck them out below.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 30, 2016
    [Media] Why Data-Driven Marketing Is The Next Big Thing
    And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing. The average click through rates for display advertising is now at a disappointing 0.06%. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2016
    [Media] Why “rich content” is central to your social media strategy
    Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy. Once you make that decision and begin to execute, you’ll have the content behind you that powers whatever social media platforms you choose. Twitter?
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Media] How to Get Featured on the First Page of SlideShare [SlideShare]
    Social Media Daily IGSSVery meta, we know. When it comes to SlideShare marketing, there's no better feeling than seeing your prized presentation featured on the SlideShare homepage. In addition to giving a boost to your self-esteem, landing a presentation on the first page of SlideShare will give your performance metrics a boost. Not so easy.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Media] 20 Handy B2B Lead Generation Resources
    Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If social media is made up of a series of parties, this is the party you want to be at. BMC Software’s social media manager, Eric Tung, shares how brands can be rock stars on social media. Callbox.
  • JUNTA 42  |  SATURDAY, MAY 28, 2016
    [Media] This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’
    Finally, we’re convinced that a grim, self-serving prognosis on the future of media, agencies, and brands by an outspoken executive isn’t accurate. Robert and I are both very excited that the studio is structured as a media company within PepsiCo, much like Red Bull Studio. This week’s This Old Marketing example: Playmobil.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Media] 7 Steps to Brilliant B2B Marketing [Part 2]
    Step 5: Social Media for B2B Marketing. Use the social media platform that makes sense for your company: Some companies may be better off using Pinterest than LinkedIn. This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. The first part was posted last week, and can be found here.  Webinars (33%).
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Media] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Media] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. Copyright © 2015 Contently.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Media] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Media] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Media] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Media] Content Marketing Playbook: Strategy and Roadmap
    rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Media] Evangelizing a Content Marketing Program
    brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. doesn’t work in the modern media landscape.
  • EMEDIA B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Media] 3 Keys to Getting Sales-Qualified Leads
    alternatives, according to Eccolo Media’s 2014 B2B Technology. i3 Keys To Getting. SALES-QUALIFIED LEADS 3 Keys to Getting. Sales-Qualified Leads 1 3 KEYS TO GETTING. SALES-QUALIFIED LEADS If you’re reading this, chances are you have a lead generation. program running right now. Or maybe you are considering one. Whatever the case, the. leads.
  • HALEY MARKETING  |  FRIDAY, MAY 27, 2016
    [Media] Brad Bialy’s Hidden Talent
    Here’s a hidden talent of Brad Bialy, a Haley Marketing Social Media Marketing Advisor: HIT: Professional Musician. By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! When a buddy of mine started playing guitar during our freshman year of high school, I wanted to do the same.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Media] Does Your Content Have Superpowers?
    A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. Exceptional Audience Relevance. Sean-.
  • BIZNOLOGY  |  FRIDAY, MAY 27, 2016
    [Media] 4 ways a website redesign can improve your digital marketing NOW
    Share your social media stream. Think about it: if your social media shares send people back to your website, but your design is a mess, are they going to shop on your site? Looking for a way to boost your digital marketing efforts? Here’s how an update to your website can inject new energy into your marketing. Probably not.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Media] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Social Media B2B). Author: Nate Dame Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. But can you afford to skip SEO? Demand Gen Report). B2B brands that blog generate 67% more leads per month than those that don’t.
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Media] Is “Sadvertising” an Effective Video Marketing Strategy?
    Nationwide’s “Dead Boy” ad from Super Bowl 2015 also earned heated disapproval on social media for being too depressing for the event, USA Today reported. If given a choice, I’ll always skip an ad versus sit through it. It took a battery commercial to change my mind—and bring me to tears. Sadvertising Is on the Rise.
  • ACT-ON  |  FRIDAY, MAY 27, 2016
    [Media] Digital Storytelling: A New Virtual Reality Might Not be Far Off
    The bones of that story still have to be compelling. Q: Tell us about emerging technology: Peter: Augmented Reality (AR) and Virtual Reality (VR) are going to change the way we interact with the computers around us, particularly with our media. It’s going to mix and match the preconceived notions of what media is. You freeze.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Media] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    Your Social Media team? As marketers, it's pivotal that we measure our work. How many leads are we generating? What are our best channels? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in? There are lots of metrics that matter. That's where dashboards come in. Sounds simple enough.
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Media] Your Video Marketing Strategy Doesn’t Need a Big Budget—Here’s Why
    So you’ve asked the right question, and now you have an idea for some content that should perform well with your social media audience. Our social media addiction to video doesn’t seem to be waning anytime soon. Does a successful video marketing strategy have to be pricey? Not necessarily. Social Conventions.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Media] This Bro Loves Denny’s Marketing So Much That He Rallied Change.org to Get Him Hired
    At Contently, we love Denny’s Twitter game so much that they won our Social Media Championship bracket. But apparently we do not love Denny’s weird Twitter as much as Kai Haskins , a bro who started a Change.org petition to see if he could get an interview to work for the Denny’s marketing team. Very cool. We’ll see.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Media] Ask a Content Guy: What Content Metrics Really Matter?
    Last month , we broke down content marketing definitions, when it makes sense to jump on a new social media network, and how to create content on a small budget. Welcome to the second edition of “Ask a Content Guy,” our monthly mailbag where I answer your biggest content marketing questions. Carine, Washington, D.C. could go on.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Media] Why Improv Comedy Is the Next Big Marketing Trend
    ” UCB@Work, the company’s corporate training division, now runs successful improv workshops for media companies, financial institutions, agencies, and more, where performers teach improv to build teamwork, creativity, and sales skills. “What do you do?” ” she says. ” The Second City. Brands comedy Feature
  • HINGE MARKETING  |  THURSDAY, MAY 26, 2016
    [Media] 3 Keys to High-Growth for AEC Firms
    Social media. Social media engagement. As the dust settled after the release of our 2016 High-Growth Research Study , we thought it might be helpful to summarize a few of the key takeaways we’ve been discussing with colleagues and clients in the AEC world. Does your AEC firm qualify as high growth? commitment to research. Blogging.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Media] B2B Social Media: An Underutilized Method for Improving SEO Performance
    As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. Link Building.
  • PR MEETS MARKETING  |  THURSDAY, MAY 26, 2016
    [Media] PRMM Interview 21 with Scott Lum on content and social media marketing
    This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. 03:10 – How did you start bringing in social media as part of that larger content marketing strategy? Social media is actually a very critical component for a lot of the distribution. Enjoy the Video!
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Media] Edtech and Elearning 2016: Top 200 Influencers and Brands
    MindRocket Media Group. The New Media Consortium. Modern Learner Media. Education is the doorway to the future, and we have a shared goal to create a better future for our children by providing them with the best education now, so they will have the best opportunities to succeed when they are older. WHAT ARE THE EXPERTS SAYING?
  • KAPOST  |  THURSDAY, MAY 26, 2016
    [Media] Microsites and SEO: Why B2B Link Building Matters
    Valuable and relevant content is at the heart of SEO and adding an industry leader list or report component can amplify a microsite’s organic search value through natural backlinks from other trust-worthy sites and social media accounts. Everyone loves being called out for doing great work. But the benefit is two-fold.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Media] Keeping your content promise, even when it hurts
    I have a friend who is a hard-working mom trying to establish herself as a social media advisor. have a friend who is a hard-working mom trying to establish herself as a social media advisor. have a soft spot for anybody trying to make their way in the world and do my best to help folks starting out in the field. ” An airline?
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Media] 9 Questions to Ask Before Creating Another Social Media Account
    At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. Questions to Ask Before Creating Another Social Media Account. 1) Is my persona on this network? Money talks on social media. Inbound Marketing Social Media Daily Tacticalor even last month.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Media] Digital Darwinism: Where Do You Stand?
    In the HBR article, these three stats jumped out to me: 90% of media, telecom and consumer financial services organizations (the three industries most disrupted by digital) profess to having a digital strategy in place. Building relevance, revenue, and results for clients while meeting them where they are…. The Digital Dilemma. Eventually.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Media] Digital Darwinism: Where Do You Stand?
    In the HBR article, these three stats jumped out to me: 90% of media, telecom and consumer financial services organizations (the three industries most disrupted by digital) profess to having a digital strategy in place. Building relevance, revenue, and results for clients while meeting them where they are…. The Digital Dilemma. Eventually.
  • KEO MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Media] KEO Marketing Wins Three 2016 American Business Awards
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., The American Business Awards are the nation’s premier business awards program.
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Media] How Wattpad Became the Hottest New Influencer Marketing Platform
    People don’t look at fiction writers as social media influencers. When you think about what an influencer looks like, it’s easy to draw an image of Instagram stars with their white walls, succulents, and perfect outfits, lounging around listening to vinyl on a Monday afternoon. But what you really mean is a blogger. The draw.
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Media] Why Is It So Hard for Millennials to Become Content Strategists?
    Moreso than just about every other role in digital media, content strategists are hybrids. They are “digital natives” (a phrase we all hate but grudgingly use anyway), meaning they already possess skills like an intuitive understanding of social media and audience behavior. Possess a core skill set. 2. Great! you say.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Media] Google Performance Summit Recap pt. 1 – Mobile is First Priority
    Google is finding ways to integrate paid media channels and help advertisers to beneficially leverage these channels. When Google speaks, the marketing world listens. Yesterday was one of those moments–and Google had a lot to say. In case you happened to miss the news, Tuesday, May 24th was the Google Performance Summit. Blog Feed
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Media] Is Your Referral Program Getting You the Leads You Need?
    Make it clear how your content is relevant to their challenges and invite them to engage through comments or social media. Social media should form a central part of your referral program and content strategy—but taken alone, it’s not enough. Online and in social media. Making Your Expertise Accessible. Strategic Content.
  • VIDYARD  |  WEDNESDAY, MAY 25, 2016
    [Media] Meet the Vidyard Team, Video Style – Jon Spenceley
    manage the majority of our paid advertising, all our social media channels and produce content for the Vidyard blog, namely my Video How-To series. They joke about being a media company that happens to sell energy drinks, and clearly it works. The title says it all, this is the part where you meet the Vidyard team. Get the Guide.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Media] Do You Know When to Start Investing in Display Advertising?
    For more information on navigating display and the paid media curve be sure to stay tuned to the Fathom blog. I’ve often come across clients that put budget towards display advertising well before they are ready to, which can lead to a misunderstanding of its benefits. Breaking Down Query Demand & What It Means for Display Advertising.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Media] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Since this can be overwhelming when you're new to social media advertising, it’s vital to make sure you are focusing in on the metrics that matter most to your campaigns. Social Media Ecommerce
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Media] 6 Cross-Channel Marketing Obstacles and How to Overcome Them
    You’ve got a great social media guy. So instead of looking at pages clicked or executions produced, start looking at cross-media metrics like what proportion of Tweet clicks segued into a phone call or what percentage of mobile visits led to a newsletter sign-up. Here are some of them. How so? Artur Schnabel, concert pianist.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Media] 7 New Twitter Features You May Have Missed
    One area where the pain of the character cap is particularly sharp is in adding media to your tweets. By default, media links can take up 23 characters in a tweet, which is about 16% of your allotted characters. This week Twitter announced that soon media (e.g., Social Media Content Marketing featured-1 Daily Weekly Canonical
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Media] Demystifying Deep Linking in Your App
    Facebook’s App Invites allows users to select their own screen shot, image, or other media to accompany the deep link, but it can only be shared directly through a Facebook channel, such as Facebook Messenger, or a Facebook push notification. By Kiki Schirr, {grow} Contributing Columnist. By Kiki Schirr, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Media] How to Learn Anything Faster
    Because different media activate different parts of our brains -- and when several different parts of our brains are working at once, we can retain knowledge better and remember things more quickly. How long does it take to acquire a new skill? The key word in Gladwell's book is "expert.". It doesn't take 10,000 hours to learn something.
  • CEROS  |  WEDNESDAY, MAY 25, 2016
    [Media] Visual Storytelling: A Primer for Digital Designers
    Today, we’re no longer limited to paintings on cave walls—we have a variety of storytelling media available to us. Some of these media, like print and film, are well established. Happy reading! Great design is storytelling at its finest.”. Jim Antonopoulos. Visual storytelling is not a new concept. Start with the Story.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Media] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    Instead, mobile is simply how things work whether the interaction is on the Web, in email, in social media, by text message, or, for the Luddites among us, by voice. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Media] 7 Social Media Marketing Secrets No Marketer Wants to Admit
    Opentopic blog >> entrepreneur.com Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad. Marketing Technology Cmo Digital Marketing undefined
  • CONTENTLY  |  TUESDAY, MAY 24, 2016
    [Media] Will Brands Fund the Next Spotlight?
    ” George Wright-Theohari, founder of the London-based branding, design, and content company Speak Media, believes brands associate their names with serious writing to change the way people view them. The writer is sharing his content on social media. Brands Media Featured investigative journalism Sponsored Contenttold me.
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Media] What the Rise of Platishers Tells Us About Content Management Systems
    Vital ) They comes behind only Sales Automation, Enablement, & Intelligence (220), Social Media Marketing & Monitoring (186), Display & Programmatic Advertising (180), Marketing Automation & Campaign/Lead Management (161), and Content Marketing (160). What is this group called, you ask? Platishers. What is a Platisher?
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Media] 2016 Social Media Marketing Industry Report : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Do you wonder how your peers are using social media? In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts. Wondering if you should focus on Instagram or Snapchat? Thinking of getting into live video?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2016
    [Media] The Mobile Marketing Disconnect CMOs Need To Be Aware Of
    In 2011 I wrote a piece entitled T he Major Disconnect Between Brands and Consumers When It Comes to Social Media. As you'll see from the two charts below - which came from a CMO Council Report - way back in 2011, there was a disconnect between what a marketer thought was important to consumers when it came to social media vs. reality.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Media] 2016 Social Media Marketing Industry Report : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Do you wonder how your peers are using social media? In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts. Wondering if you should focus on Instagram or Snapchat? Thinking of getting into live video?
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Media] 5 Musts Before Launching Your Social Media Marketing Campaign
    Seats are limited–secure yours now >> When you decide to pursue a social media campaign, it’s natural to get a bit excited. You’ve been thinking about the potential returns of social media marketing for a long time, and you want to start earning. Cognitive Technology Cmo cognitive technology
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Media] [Videos] You Can’t Fake Influence – Authenticity is the Key to Influencer Marketing
    With the pervasiveness of social media and technology today, it’s hard to pretend to be something you’re not. Blog Modern Marketing Social Influencer Marketing Social Media Marketing“Fake it ‘til you make it” is over. Kaput. And it’s true. Everyone knows when you’re faking it. Authentic influence can’t be bought.
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Media] [Videos] You Can’t Fake Authentic Influence
    With the pervasiveness of social media and technology today, it’s hard to pretend to be something you’re not. Blog Modern Marketing Social Influencer Marketing Social Media Marketing“Fake it ‘til you make it” is over. Kaput. And it’s true. Everyone knows when you’re faking it. Authentic influence can’t be bought.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Media] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    While social media sometimes gets a bad rep among professionals due to the endless posts about difficult math problems and memes, when done well, social media can be one of the most effective and underutilized channels for sales teams. Add Prospective Customers and Share Their Content with Your Network. Warm Introductions. Sales b2b
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Media] 10 of the Best Brands on Twitter (And Why They're So Successful)
    I'll never forget what their Manager of Customer Commitment Laurie Meacham told me in an interview back in 2014 : We're all about people, and being on social media is just a natural extension of that. In fact, most of their social media posts aren't about smoothies or drinks at all. 10 of the Best Brands on Twitter. 1) JetBlue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Media] Someone’s making money off your copyrighted content (But it isn’t you)
    One marketing practice that seems to create confusion is content curation—sharing content created (and owned) by someone else on your website, social media feed, or other channel. economics of social media ethics Legal implications content curation copyright kerry gorgone law legal considerations problems with content curation
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 24, 2016
    [Media] How to Create Authentic Marketing with User-Generated Content
    Over the past decade, social media has completely transformed the way people create, consume and share content. Year over year, the sheer volume of content in the world has grown exponentially, and today, more than two billion user-generated photos are posted and viewed across social media platforms daily. Content Marketing
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Media] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    There are seven key tactics or methods of demand generation : web insights and inbound marketing, content marketing, social media engagement, lead nurturing, lead scoring, measuring and optimization, and sales and marketing alignment. Social media marketing. Read our blog post 12 Brilliant Ways to Save Time on Social Media. 4.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Media] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    There are seven key tactics or methods of demand generation : web insights and inbound marketing, content marketing, social media engagement, lead nurturing, lead scoring, measuring and optimization, and sales and marketing alignment. Social media marketing. Read our blog post 12 Brilliant Ways to Save Time on Social Media. 4.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Media] Breaking Down Virality: An Analysis of 4 Posts That Went Viral
    In doing so, we examined four "viral" posts using our competitive intelligence tool to analyze website traffic, and BuzzSumo and SharedCount to analyze total social media shares. Mic.com -- a media site geared to millennials -- shared a list of empowering quotes from Amy Poehler. Trying to go viral? affected BuzzFeed’s traffic.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Media] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter). What trends will drive B2B marketing over the next three to four years?
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Media] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. About KEO Marketing.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Media] 4 Content Trends Every Marketer Should Be Following
    Second, my main job for the entire day is to sit back and think about our industry—something I often forget to do while writing Facebook fan fiction or forcing my team to recreate March Madness with branded social media accounts. Content Marketing Media content marketing trends Featured platformsPoints to Red Bull logo.). Bespoke.
  • HALEY MARKETING  |  MONDAY, MAY 23, 2016
    [Media] What Can We Learn From Cracker Jack Changing Its Prizes?
    Conducting a search of news articles covering this announcement or doing a search on social media makes it sound like the United States just gave up one of its freedoms. Yes, we take to social media for fake outrage all of the time and this seems like one of those changes people hate just because it’s changing. Social Media.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Media] 10 Online Lead Generation Techniques for Professional Services
    could have called this technique “social media,” but I wanted to make a point. The essence of social media is not which platform you choose. Professional services firms have been relatively slow to adopt online lead generation techniques. Online Lead Generation Techniques that Work. You benefit in two ways. 10) Blogging.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Media] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    When it comes to social media website players, Facebook is too huge to be ignored. Opentopic blog >> opentopic.com This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. Cognitive Technology Marketing ROI Cmo cognitive technology
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Media] Why Print Still Matters
    This train of thought shows how my brain thinks about media, which is pretty interesting since one of our most effective platforms isn’t connected to the internet at all. Lately, it seems like I only talk about platforms. Two hundred thousand hits later, I was scheming over how to remix the post for other platforms.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Media] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    As the entire media industry salivated over sponsored content as the new savior of publishing business models everywhere, The Onion released its Michelangelo: “ Sponsored Content Pretty F*cking Awesome.” ” While many media companies are burning through VC cash, The Onion is profitable, largely thanks to its native ad deals.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2016
    [Media] The real value of engaging your audience in content marketing
    But now, fewer of us take our cues from the more traditional media and advertising outlets. There’s always been more value in earned media than paid advertising, but today the difference in value between the two is wider than ever. Consumers crave authenticity. Nobody was getting paid to tell us how great the music was. Like this post?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 23, 2016
    [Media] Mastering International Email Deliverability
    The Australia Communications and Media Authority (ACMA) take dramatic steps to prohibit unsolicited emailing. If you are sending email marketing messages today, chances are very high that you are sending to at least more than one country. Understanding those differences is critical to success—and sometimes operational survival.
  • CONTENT STANDARD  |  MONDAY, MAY 23, 2016
    [Media] Introducing the Content Standard 3.0: A Narrower Focus on the Missing Depth in Content Strategy
    Since its initial re-launch in 2014, the Content Standard has amassed a loyal following of enterprise marketers, media experts, and creative professionals: 298.6 Today, Skyword launched a new look for the Content Standard. The first thing you’ll notice outside of the design, is the new site navigation. Content Strategy Marketing
  • KAPOST  |  MONDAY, MAY 23, 2016
    [Media] 8 #SDSummit Case Study Sessions to Attend
    SolidFire (now NetApp) shares how they were able to navigate unknown waters amidst major technology shifts through rapidly and affordably identifying in-market prospects and implementing digital media solutions to achieve four main goals. This year’s lineup includes a variety of customer case study presentations from top-tier companies.
  • CEROS  |  MONDAY, MAY 23, 2016
    [Media] The Technical Side of Human-to-Human Marketing
    Check out this eBook , made with our friends at Column Five Media, to learn about the technology guiding the evolution of content marketing, and the human stories that turn these tools into bridges for brands to connect with their audiences. Happy reading! This is particularly true in the marketing world. People aren’t machines.
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Media] How Do You Choose a Blog Platform?
    Limited storage space for pictures, videos, audios and other media. How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. how do you know which is best for you? Which is best?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Media] A course correction for influence marketing measurement
    But he has a large social media following. Because Mitch doesn’t build his social media celebrity by sending out automated tweets all day. They went out and talked to people instead of relying on data points pumped through a social media dashboard. But he has a large social media following. That comment nails it.
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Media] 15 Best Practices for Email Unsubscribes – With Examples
    Put another unsubscribe link in the header area of your email, like Orbit Media Studios has done: 2. Include prompts to follow you on social media on the final unsubscribe page. And Kim is definitely one of the most gifted social media marketers around. Just add a few social media follow icons to the final unsubscribe page! 5.
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Media] 15 Best Practices for Email Unsubscribes – With Examples
    Put another unsubscribe link in the header area of your email, like Orbit Media Studios has done: 2. Include prompts to follow you on social media on the final unsubscribe page. And Kim is definitely one of the most gifted social media marketers around. Just add a few social media follow icons to the final unsubscribe page! 5.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 23, 2016
    [Media] Making Money with Social Media – 6 Rules for Marketers
    This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […]. The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group. Everyone loves cats.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Media] 7 Lead Management Tools That Will Save You Hours
    The app pulls updates from social media, recent emails, and other contact data into one place—allowing users to get immediately up to speed on their prospects. Social media integration is an absolute must-have in any sales arsenal. Leads are great, but there’s a long road between a lead and a sale. Boomerang. Google Groups. Genius.
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Media] 10 (Almost) Effortless Ways to Boost Facebook Engagement
    Social media is just that — social! Opentopic blog >> postplanner.com With all the talk about Facebook reach lately, I thought you’d appreciate a refresher on how to boost Facebook engagement. And everything you post for your. Marketing Technology Cmo Digital Marketing undefined
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Media] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    When it comes to social media website players, Facebook is too huge to be ignored. Opentopic blog >> problogger.net This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. Marketing Technology Cmo undefined
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Media] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    When it comes to social media website players, Facebook is too huge to be ignored. Opentopic blog >> problogger.net This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. Marketing ROI Cmo undefined marketing roi
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Media] Pressure
    Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. When it came to building online presences, media companies invented banner advertisements as a way to finance these new digital destinations. Pressure. The Backstory. percent since 1940.
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Media] When You Stop Checking Facebook Constantly, These 10 Things Will Happen
    Opentopic blog >> lifehack.org Social media can be a great tool for keeping in touch with people, making new friends, and socializing effectively. Unfortunately not everyone uses it that way. For many, checking Facebook has become almost like a job. Marketing Technology Cmo Digital Marketing undefined
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Media] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    First, I will layout the trends and will follow with some “insightful commentary” on how I am seeing these trends play out both for ourselves at Sales Engine Media, and our clients: 1. I had the pleasure of meeting one of the Bona Fide “Rock Stars” of the selling profession Friday morning in Mr. Neil Rackham. Well…not so fast.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Media] Maximize the marketing potential of any social media network
    Opentopic blog >> thenextweb.com Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. This fast paced movement and rapid change isn’t an accident.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Media] Maximize the marketing potential of any social media network
    Opentopic blog >> thenextweb.com Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. This fast paced movement and rapid change isn’t an accident.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Media] Are 2016 Messaging Apps Finally the Death Knell for Email?
    Over the years, email marketing has proven to be one of the most effective communication tools for businesses: It stood firm in the face of early messaging alternatives like AIM and MSN, benefited from a mobile shift, and has survived numerous death warrants issued by social media’s rise. But social media messaging apps are different.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Media] Are 2016 Messaging Apps Finally the Death Knell for Email?
    Over the years, email marketing has proven to be one of the most effective communication tools for businesses: It stood firm in the face of early messaging alternatives like AIM and MSN, benefited from a mobile shift, and has survived numerous death warrants issued by social media’s rise. But social media messaging apps are different.
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Media] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    Finally, we can’t figure out why people are upset that Facebook uses human oversight to tweak the content of its news feed – just like every other media company. Sir John Hegarty on the perils of content marketing (8:15): Business Insider recently interviewed legendary British ad man Sir John Hegarty about the current state of digital media.
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Media] How to navigate the dynamic digital marketing world
    Opentopic blog >> mashable.com #Mashies: How to navigate the dynamic digital market Mashable discussed the ebb and flow of digital media and how to stay on the cusp of the next “big” shift in the field. Cognitive Technology Cmo cognitive technology
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Media] Inside the UK Government’s Controversial Content Campaign to Stay in the EU
    Both sides are leveraging a large social media presence, as well as key figures such as former Mayor of London Boris Johnson and Chancellor George Osborne. With just weeks to go before a referendum on whether to stay in or leave the European Union, the United Kingdom is divided. This spring, the UK government spent £9.3m ($13.5
  • HINGE MARKETING  |  FRIDAY, MAY 20, 2016
    [Media] How Business Development Roles Can Leverage Marketing to Close the Sale
    They leverage the Internet and social media—in addition to their personal networks—to evaluate service providers. Oftentimes this is done through formal research and supported by ongoing monitoring of industry communications, social media commentary, and other elements. growing number of buyers are digital natives. How Hinge Can Help.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Media] 7 Steps to Brilliant B2B Marketing [Part 1]
    Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on some crucial tools that would support your efforts. 93% of B2B content marketers use social media (other than blogs). B2B marketing is a machine with different moving parts. Let’s take a look!
  • FATHOM  |  FRIDAY, MAY 20, 2016
    [Media] How to Close Your Marketing Skills Gap
    At this point, it’s almost habitual–and a little cliché–to talk about the rapid advancements in marketing. Consumer behavior and technology are difficult to keep up with, we all know that. The real question is–how do you find the talented marketers that will help you stay ahead of the curve? Conclusion. Did you like this post?
<< 1 2 3 ... 240 241 >>