• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. are shared and linked using social media or email. footnotes, searchable transcripts, and social media. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 26, 2015
    [Media] The Awesome Power of Yes in Business and Life
    We love comments (No SPAM please) and those who share our posts on social media, especially those mentioned in this post. 'David Sable, Global CEO of Y&R. David’s now a good friend of mine. All the shows still live on YouTube , though the show is no longer being done after my nasty fall. I’m now reading an  awesome book.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Media] The Best Marketing Conferences Of 2015
    Social Media Strategies Summits  February 10-12 in Las Vegas, NV. This conference is billed as the leading conference on social media. Social Media Marketing World   in San Diego, CA from March 25-27 also bills itself as “the world’s largest social media conference.” know I missed a few each time.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Media] Why Content is Social Media Dietary Fibre
    Last week we looked at the mechanics of getting a social media strategy off the ground by engaging our HR and sales people. Content is the fibre of your social media diet. Here are the characterisitcs of high-fibre content for social media: It’s Relevant. 'I like to start my Monday mornings with a visit to LinkedIn. It’s Visual.
  • SYNECORE  |  MONDAY, JANUARY 26, 2015
    [Media] 5 Facts Every Business Needs to Know about the Mobile Revolution
    retail association Interactive Media In Retail Group. 'Guess what? The world is in the middle of a mobile revolution. Now, more than ever before, consumers are using their tablets and mobile devices to shop online. In fact, the shift has been so rapid and monumental that it has spawned a totally new market for retailers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 26, 2015
    [Media] Why you don’t want to be Chris Brogan
    Related Stories The 5 hottest marketing jobs in a digital age The power and perils of the pivot Straight talk on social media consulting. 'I have been mentoring a bright young guy trying to start a marketing business. just received this note from him: I’m still full of questions about this whole marketing business thing. Just start.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 25, 2015
    [Media] What Marketers Need to Know About the Pinterest Update
    'With a projected valuation by investors at $5 billion, Pinterest, the image and discovery focused social media network, knew it was time to follow in the advertising footsteps of their older social network siblings and compete for marketers’ ad dollars. ” Social Media The 411 on Promoted Pins.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Media] New Marketing Automation Options for Small Business in the VEST Report
    The media library supports images, files, articles, and videos (through Vimeo integration); the calendar provides full event management; surveys can change questions based on previous answers and include automated follow-up actions. Supported channels include email, SMS, direct mail, surveys, landing pages, and social media.
  • HUBSPOT  |  SATURDAY, JANUARY 24, 2015
    [Media] 17 Demand Generation Stats Every CMO Needs to See
    Companies exceeding their revenue goals report branding, website design and optimization, and social media as their top 3 marketing investments. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. But how can you improve your KPIs if you don''t understand which ones really matter?
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Media] How to Differentiate Content Curation on Social Media
    'Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Content sharing on social media is a relatively inexpensive tactic that helps engage clients and prospects with a frequency that is harder to achieve from blogging alone.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Media] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    Social Media. “A better way to tell if your social media tactics are successful is to measure converting traffic from social sources. 'With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” page views or more)?” Events.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Media] 9 Examples of Native Ads People Actually Enjoyed Reading
    For the 45th anniversary of the moon landing, Thrillist Media Group created articles around the history of the landing with clicky titles like "11 Things You Didn''t Know About the Apollo Missions" for GE. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. 1) Supercompressor and GE.
  • LEADERSHIP  |  FRIDAY, JANUARY 23, 2015
    [Media] Interesting Infographics: What Content Has the Most Clout?
    Eccolo Media has released 2015 B2B Technology Content Survey Report, Volume Two and shared the results in an interesting infographic. 'Which type of content drives the strongest ROI in your B2B lead generation playbook? Quality Not Quantity. 25% said they consumed 6 to 8 collateral assets. So focus on creating quality, relevant content!
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Media] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 'Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. Facebook
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Media] 5 Tips for Developing Strong Buyer Personas
    great book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review , he calls these “ Person Personas ” – the emphasis must be on people and not on the sale. To create great lead generation campaigns , you start with buyer personas. In fact, in his. Amen, Mike.). What about IT? Go ask them.
  • CONVERSIONATION  |  FRIDAY, JANUARY 23, 2015
    [Media] The state of digital marketing optimization 2015 – challenges and solutions
    The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Media] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    20) "The Seven Deadly Social Media Sins," XPLAIN. The Seven Deadly Social Media Sins from. 'Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three. We all get writer''s block sometimes.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Media] SEO Basics + a Checklist for Content Marketers
    If a blog post is about Valentine’s Day marketing tips, you might also integrate keywords such as “holiday marketing,” “romance,” “season of love,” “Valentine advertising ideas,” “email marketing,” or even “social media” (due to its relevance to the word “marketing”), “Valentine’s Day,” or both words together. Do it often and consistently.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Media] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    No more treating BTL as a poor cousin to mass media; no more SEO guys feeling they’re second fiddle to Creative. 'Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. No more. This is where to start: the money.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Media] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Social media is not free.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Media] Great webinar for Tampa area dentists and chropractors on 1/27 at 2:00pm ET
    You will not want to miss this webinar by Likeable Local , Social Media Marketing Software to make YOU more Successful. All dentists are active on social media such as Twitter and Facebook, but most results are limited. We love to read your comments (No SPAM please) and appreciate those who share our posts on social media.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Media] 17 Stats You Should Know About Visual Content Marketing in 2015
    'Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. Let''s begin by examining a few statistics that demonstrate the impact visual content has on social media reach and engagement.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 22, 2015
    [Media] Is Email Marketing Really Dead?
    Just as the Internet as taken place of face-to-face meetings, and email has taken over phone conversations, text messaging is becoming the quickest and easiest way to communicate (some even believe messaging services are taking over social media). 'I often get asked whether or not I believe email marketing is really dead. Case in point?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Media] The State of Marketing Technology in Asia
    TV advertising is still dominant in Asia, but marketers are increasingly trying to attribute lead generation and sales to customer personas and behaviours, rather than simply to response rates in specific media. Follow David on Twitter @ketchum. The marketing technology wave has not yet broken in Asia, but it is coming. Marketing Efficiency
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Media] 8 Steps To A More Effective B2B Content Marketing Program
    For each core content marketing asset developed, consideration should be made for: Third party and social media publishing platforms for distribution. Contact information created or obtained (from publishers and social media connections for example). 'There is no escaping it. But guess what? Step 1: Write It Down. List Management.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Media] Your Guide to Email Design
    Include social media buttons. Add social media buttons. Include social media buttons to encourage engagement. 'When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. Sale email.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Media] How Brands Use Social Media to Enhance the Customer Experience
    'Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Social media gives companies the opportunity to show they care.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Media] Using Facebook For Email Marketing
    In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. 'It’s imperative that one uses online marketing for their business. And specifically, email marketing is one of the more successful ways of marketing via online.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Media] Traditional vs. Digital: The Super Bowl Ad Grey Space
    Yet, with the advent of digital media and the shift toward hyper personalized marketing, does it still make sense to mass market? 'Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? The dividing line has been drawn—where do you stand? new way to engage buyers.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Media] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Every marketer should be familiar with social media and provide evidence of this on their resume. 'Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? Here are seven red flags to watch for when looking at candidate resumes for your marketing team. Missing metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Media] What’s Your Content Cadence?
    Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and co-host of @ReadySetPodcast. 'By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. What’s Content Cadence? It was a good post. He helped me make it a great post.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 21, 2015
    [Media] Location Based Marketing Association Launches New Chapter
    This event was hosted in partnership with Wasserman, Chalk Media and Where2GetIt and was the association’s first meeting in Southern California. In addition to demonstrating “how LBM can be applied across all media – not just mobile.” The discussion also identified how LBM can serve as an incremental revenue stream for businesses.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Media] 5 Lead Generating B2B Website Trends
    Jay Bayer discusses a number of topics around content marketing, social media and marketing, encouraging the audience to weigh in on the discussion in the comments section. 'At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. 4) Pop Up Offers.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Media] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    Shafqat is a Media Council Member & sits on the Next Big Thing advisory board for The Paley Center for Media. In this Moneyball for Marketing podcast, Shafqat shares case studies, best practices and technology tips from both the B2C and B2B content marketing ecospheres. Demand Generation Podcasts
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [Media] 2015 Resolution Series: Professional Development
    Three days of sessions in SEO, social media, community building, content marketing, brand development, CRO, analytics, and more. Social Media Week - Dates and City Vary. 'As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. Blogs. The Moz Blog.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 21, 2015
    [Media] 10 Things Master Salespeople Do to Sweep Away Skepticism and Close Sales
    'Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth , Chief Copywriter at Copyblogger Media. To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial). What transforms someone from a cynical prospect into a customer? What factors contribute to commitment?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Media] Right Time, Real Time Selling
    We love comments (no SPAM please) and those who share on social media. 'Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. Thanks, Marketo! They win a remarkable percentage of the time.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 21, 2015
    [Media] Why transparency is essential for building corporate brand trust
    To use social media more effectively (i.e. 'The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. Consumers used to believe most advertising and political propaganda. Not anymore.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Media] 4 Ways Your Audience Can Provide Content Ideas
    Ask fans to share pictures on social media. 'You’re ready to write an email, social update or blog post and the blank screen taunts you. Where to get started? Ideas are often best started at the source – your audience. It can be tricky coming up with content ideas. So, why not go to the source and ask your audience to provide content ideas?
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Media] The Anatomy Of A Great SlideShare Deck
    She has 7 years of experience in search and social media marketing. 'Creating the perfect SlideShare slide is more than a skill, it is an art. Your goal is to make sure every slide is crafted just the right way because the whole of the presentation depends on the strength of its parts. Comments Wow, there''s a lot here Ann. Thank you!
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Media] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    'To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Social media has transformed how people interact with each other. Social media is always changing and improving.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 21, 2015
    [Media] Why PR Should be a Part of Your Content Marketing Strategy
    If you like this post you might like: 8 Tips for Media Interviews. 'Everyone today is so focused on Content Marketing that they may overlook an old standby, PR, that could help in getting that all-important content out there. Content marketing drives long-term thought leadership goals. PR can help you short-term to meeting these objectives.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Media] Where Is Content Headed?
    Some will go so far as to create entire divisions like Red Bull Media House that even seek to turn a profit from their content. 'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. It’s only $9.99, is chock full of brilliance, and ships in two weeks.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 21, 2015
    [Media] 3 Lessons Marketers Can Learn From Social Apps
    Their contacts run into the thousands; they manage such lists through social media - not a list of phone numbers. Social Media 'Vine. WhatsApp. Tinder. Very different apps, doing very different things - most of them social. Surely nothing there is of interest to a professional marketer dealing with B2B Big Data every day? Take Tinder.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Media] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Social Media Tools visual communication data visualization data visualization tools infographic tools 'By Rob Petersen, {grow} Community Member If you can’t measure it, you can’t manage it.     – Peter Drucker This succinct truth says you can’t know whether you are reaching your goal unless success is defined and tracked. Shift-drag will pan.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Media] How to Create a Logo: Designers Give a Look Inside Their Process
    Will it work across various media and within different contexts? Not only is the logo simple, memorable, and appropriate for its audience, its physical and digital attributes work perfectly across different media variations and usages. Logos are usually the most recognizable representation of a company or organization.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 21, 2015
    [Media] How to Know Which Hashtags to Use in Your Social Media Posts
    It will, in social media lingo, increase “the reach” of your tweet. Social media is an inexact science. What else can you do to get your tweets seen on social media? The post How to Know Which Hashtags to Use in Your Social Media Posts appeared first on Marketing Action Blog - Act-On. And now… the hashtags. Use hashtags!
  • BLOG MY CALLS  |  TUESDAY, JANUARY 20, 2015
    [Media] 5 Key Advantages of Data-Driven Marketing
    Information regarding customer search patterns, social media activity, and interactions with advertising and sales processes is readily accessible to develop focused campaigns based on consumer behavior. The tools and data available to marketers today have practically eliminated the need for guesswork. 1.Marketing Attribution. Read More.
  • LEADERSHIP  |  TUESDAY, JANUARY 20, 2015
    [Media] Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?
    It is a term used to describe all the sharing and observing that happens outside of traditional social media channels. Taking to the communication platforms outside of social media that your B2B audiences are using – email, webinars, direct mail, phone, Skype, video-conferencing, tradeshows and seminars, etc. Can we even do that?
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 20, 2015
    [Media] How to Blog Workshop February 20, 2015 in Los Angeles
    What Past Workshop Attendees Say about Jennifer Beever: “Jennifer has a dynamic and engaging presentation style and a very practical approach for  how to use social media to get results.” 'A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. Tom N.,
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Media] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    This is a great way to reinforce your brand’s messaging to existing customers in attendance, as well as the press and media who will be reporting from the show floor. case study examples; metrics-driven stories) and create a short framework that can be shared across your social media, blog, and email channels.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Media] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    He consistently hosts executive roundtables, gives keynotes, and has been featured on top-name media shows, including NPR’s Talk of the Nation, CBS News Radio, the Associated Press’ Radio Network’s Business Minute, and the Taking Care of Business show on WMAL. Andrew Sherman is a partner at Jones Day , in Washington, D.C.,
  • FATHOM  |  TUESDAY, JANUARY 20, 2015
    [Media] The Future of Patient Engagement in Healthcare Marketing
    Start building loyalty and community via social media. Increasingly, doctors see social media as an extension of their job (87% under the age of 56), so find those rock stars within the company and continue to curate/recycle the most valuable & relevant content. Optimize for mobile search. Engage young adults.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Media] 12 Noteworthy Examples of B2B Companies on Instagram
    'Instagram is a social media platform unlike any other. While other social media platforms (e.g.: As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. It embodies a unique element: storytelling. So, what does this mean for B2B companies? Intel.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Media] How to Garner Sweet Success on Instagram
    'Facebook and Twitter are no longer the bread and butter of the social media world. Instagram is quickly climbing the food chain as a social media marketing tool. As with any social media channel, you want a variety of content. Gain more social media insight by subscribing to our weekly email newsletter. Pixlr Express.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Media] Meet Your New Chief Marketing Officer, Jeff Ogden
    I’m happy to be aligned now with great business partners such as Likeable Local , which is Social Media Marketing software to make YOU more successful  and the St Petersburg Chamber of Commerce to meet local business leaders too. We appreciate comments (no SPAM please) and everyone who shares our posts on social media too.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 20, 2015
    [Media] Do you have a B-to-B Video Strategy?
    to-B companies using this media sometimes are too set in the old ways ( or another way of saying it, they want to present the facts and videos are boring ). 'We are a visual society and it’s a fact that videos are a unique way of delivering your message to a targeted audience. Don’t do them because your competitor is.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Media] 5 B2B Social Media Lessons Cisco Learned in 2014
    At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. 'With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Media] 28 (of the) Best LinkedIn Marketing Guides of 2014
    How to Use LinkedIn Publisher to Get More Visibility by Social Media Examiner. Social media expert Neal Schaffer  explains the main features, including headings, formatting, quotes, links, and visuals. How to Maximize Your LinkedIn Publishing Exposure by Social Media Examiner. Image credit: Cox Business. Kevin J.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Media] The state of the nation on SEO, content strategy and earned media
    few years ago social media was small and quiet. In combination with planned content, we’re also going to monitor social media, we’re going to monitor engagement metrics, to see if there are insights that will surface. few years ago social media was small and quiet. Lee is the go-to-guy for digital marketing trends.
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Media] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    Just think how persuasive those short headlines and blurbs will be when they can appear before customers and prospects in a richer, more interactive environment such as a well-designed email, an animated Vine, a social media quiz, Pinterest pins, or anything else you create. Use the Same Funnel with a New Focus. Go Beyond Conversions.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Media] 5 Ways to Systematize your eNewsletter Production Process
    For example, if you are targeting the millennial generation, perhaps your eLetter can include some short blurbs and links to a variety of media. 'Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. know Terry from my work on the board of the Association for Strategic Planning.
  • CRIMSON MARKETING  |  MONDAY, JANUARY 19, 2015
    [Media] Infographic: What is the Most Valued Content for B2B Technology Buyers?
    'Eccolo Media recently conducted a survey of  B2B technology influencers (33%) and decision makers (67%) on what content forms help them make purchase decisions. . The least consumed content types are eBooks (24%) and podcasts (24%).” Source: MarketingProfs. Image: Courtesy of The Beauty Bean. appeared first on.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Media] How to Run a Blog Lead Generation Analysis
    Was there embedded media in the post? The media can serve as the bulk of the content for your post. Even though there aren''t other forms of media in the other top-performing posts, this may be an indication that your audience likes to see infographics. Not sure how to run a blog lead analysis? Running the Blog Leads Report.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Media] 10 (More) Marketing Terms You Need To Know
    Your web presence includes factors outside of our own website and social media channels. It also includes what others are saying about you in reviews and social media engagement. They are needed when a company wants to incorporate another service onto their corporate website, whether it is a CRM or a social media feed.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 19, 2015
    [Media] This is the week that was: Changing face of social
    Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. 'The Earnest weekly round up. Ever wondered how to save links for later on Facebook? Well worth a look.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Media] 5 Social Media Pitfalls Non-Profits Should Avoid
    To help guide you through the ever-changing platform of social media, we’ve put together this list of pitfalls for non-profits to avoid. Social media pages that aren’t updated frequently allows followers to forget. We have great tips on how to handle social media automation.). Want to learn more social media tips?
  • BIZNOLOGY  |  MONDAY, JANUARY 19, 2015
    [Media] A more personal approach to content marketing
    Large firms maintain their corporate social media accounts because, well, what else would they do? 'One of the great advantages small businesses have over large corporations is the way their size makes a personalized customer experience so much easier to offer. They’re the ones who have it right. That’s hardly news to any of us.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Media] The Pyramid of Relationships with Social Media Influencers
    Starting with the centrepiece: The Pyramid of Influence in Social Media, corresponding to the five levels of Maslow’s […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Social Media Influence
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 19, 2015
    [Media] How I Grew GE by 242% in just 12 months and why my replacement failed
    Now I’m a marketing expert who runs Find New Customers , a Tampa-based demand generation agency and we help companies develop world-class marketing programs and we are partnered with Likeable Local, Social Media Marketing Software to make YOU more Successful. love comments and those who share on social media. No one, except me.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Media] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    2) Social Media Posts. According to a survey by Social Media Examiner , 92% of marketers indicate that social media is important for their business. You could be using these when you share your blog on social media. But maintaining a steady stream of quality blog posts can be time-consuming. Quite the opposite. Bonus Tip.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Media] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    'As a student of marketing and social media, I am always looking for the best examples of content out there. More than just a video, The ALS “Ice Bucket Challenge” is one of the most successful social media campaigns of all time. Here is a compilation of the best slideshares, videos, vines and more from the past year.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [Media] Six Ideas for Getting Your Social Media Off the Ground
    Patty didn’t get that memo and her new focus is getting the company to lurch forward into social media any way she can. She’s got a great plan in place with a social media policy and guidelines and training, which will be respectively too dense to read, forgotten entirely and ignored. Stop assuming this is actually new.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Media] Where Should You Focus Your Social Media Efforts in 2015?
    began blogging on Maximize Social Business in 2014 with my 6 social media trends to watch evolve post. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Marketing 'Welcome to 2015.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Media] 12 Ideas to Ignite Your Content NOW
    When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! When your customers share positive opinions and experiences on social media, it increases your credibility among potential customers in a way you, as a business, can never accomplish alone.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Media] 4 Killer Tips to Boost Social Content Sharing
    Social Media Marketing Fulfills the Promise of Reach. You see, we sales folks only care about using social media IF there is a tangible benefit associated with it. Many marketing departments are deploying tools that share content to their sales reps’ social media accounts. m in the latter bucket. What’s your social reach now?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Media] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    Meanwhile, linking to third-party media articles costs you nothing. B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. 'Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. Define lead nurturing — and which leads you should nurture. ” 8.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 17, 2015
    [Media] A few Saturday facts about Jeff Ogden of Find New Customers
    We love comments and those who share on social media too. 'The weekend is here and we do post on Saturday (but not on Sunday), so we just want to share some facts you may not know about Jeff Ogden of Find New Customers , the nicest company in BtoB marketing on Earth. Jeff was born and raised in a small town in Southern Indiana named Madison.
  • FATHOM  |  FRIDAY, JANUARY 16, 2015
    [Media] The Right Way To Spend Millions on Senior-Living Advertising
    Some media to consider include: Google Display Tactics, Yahoo Stream Ads, Yellow Pages, Gmail Sponsored Promotions , Similar Audiences. 'The Fathom Healthcare team has had the privilege of running paid advertising for several different major  senior-living and assisted-living community organizations. million in 2013 to 92 million in 2060.
  • LEADERSHIP  |  FRIDAY, JANUARY 16, 2015
    [Media] Interesting Infographics: Nurturing the Sales Funnel Using Social Media
    More importantly, how do  you nurture your prospects in today’s digital and social media savvy world? This interesting infographic provides social media tactics to move prospects and leads through the sales funnel. According to the infographic, 80% of customers expect businesses to be active in social media.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Media] Optimizing Your Workspace for Employee Productivity [Infographic]
    Whether it’s a conversation between two colleagues at their desks, your phone buzzing with text messages and social media alerts, or an uncomfortable desk chair, distractions are everywhere. 'A hot topic lately has been about increasing employee productivity in the workplace while also increasing satisfaction. Open or Closed? The Bottom Line.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 16, 2015
    [Media] Building Engagement on Twitter is as Easy as 1-2-3
    In the example below, Social Media Examiner posted an article on Twitter that we found handy. Instead of just retweeting the content, we commented, thanked Michael Stelzner, owner of Social Media Examiner, and he replied. Get more email and social media marketing tips by subscribing to our weekly email newsletter. Voila!
  • BIZNOLOGY  |  FRIDAY, JANUARY 16, 2015
    [Media] 9 ways to reboot your digital marketing for the new year
    love it because it means a reboot of all of my digital media properties. Review all of the content and images you’re using on your social media profiles and website. Social media. Review all your social media accounts. 'I love January. Not for its weather, mind you (I live in New Jersey, after all). make it happen.
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