• IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 19, 2014
    [Media] 3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview]
    During the session “True Cross-Channel Marketing Orchestration Is More Than Display” , Sammy Austin, Performance Media Manager at MoneySuperMarket will highlight cross channel marketing orchestration musts. 'The customer experience onus on marketers expands regularly. Join us in London! Register now ! Marketing Efficiency
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Media] Unique Ways to Build Your Email List
    Social media profile – Your social media pages may include links to your sign up form , but do you also have it in your profile? 'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. So far, so good. Don’t know how to create one?
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 19, 2014
    [Media] These 5 Facebook Strategies Will Prepare Your Business for the Holidays
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 'It’s September and my company, ShortStack, already has a couple months of planning for the holiday season under our belt. Too soon? Why isn’t the case the same for small businesses?
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Media] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    You have the 35 vehicles, and you have hundreds of people that you can apply to these media as their key jobs. The post An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required) appeared first on Marketing Action Blog - Act-On. had 450,000 colleagues.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 18, 2014
    [Media] IMTS 2014 Stats and Highlights
    had the opportunity to talk with exhibitors, attendees and media at the show and all of them had similar comments on IMTS being an impressive and very positive show. 'Rachel Kerstetter, PR Engineer. Read the Press Release Here ]. spent most of my time with one of Sonnhalter’s clients in the North hall and kept busy most of the time.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 18, 2014
    [Media] 3 Lessons for marketers from the Ray Rice affair
    Public Relations Reputation Management Social Media Marketing domestic violence NFL Ray Rice 'By now, the free world has become privy to the awful video of Ray Rice ‘s lowest moment, when he leveled his then-fiancee. This incident should put marketers on notice that: Emotional videos move people in powerful ways. Think about this.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Media] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    'As Facebook remains the “big kid on the block” in the world of social media marketing, there are a variety of functionalities that marketers can take advantage of above and beyond just adding posts. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Media] 7 Common Grammar Myths You'll Never Fall For Again
    In casual texts, social media posts, and emails, I''ve always been totally cool with stranding prepositions at the end of sentences. 'Although none of us are perfect, spelling and grammar matter in marketing. And sales, too.) Consistently correct grammar makes your content more credible and could impact its performance, too. Myth #3: "i.e."
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Media] Would you rather have a lot of stuff or a lot of time?
    This is entirely up to you I always think of this story when people complain about how much pressure they are under and how stressed they are about the time-sucking jobs or social media platforms they are tethered to. 'I have this exceedingly cool friend. He’s young, bright, handsome and hip. In other words … everything I am not.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Media] How to Actually Be Productive While Working From Home
    Make It Harder for Yourself to Mess Around on Social Media. 'Working from home is awesome. right up until the cat throws up on your computer. And your neighbor -- who you can only assume is building a time machine -- starts firing up all sorts of power tools and noisy machinery across the street. They drop by your desk. Get Started Early.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media] How to Increase Email Response Rates
    One of the most rewarding aspects of email marketing is that, unlike its more glamorous cousin, social media, it’s measurable. 'Email marketing isn’t dead, but to make it work you need a sound email marketing strategy. Email marketing is actually alive and kicking harder than ever. over the previous year. Measure the Basics. Email Marketing
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. 'Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    Share your blog on social media!". 'Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. thought sure, I''ve been blogging for HubSpot for over two years. Taking full ownership of a new content entity should be easy, right ? Wrong. Ummm about what?
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media] Digital Marketing Directions: Key Trends Driving Your Marketing Next Year
    Commerce Internet Marketing Webinars Big Data business trends Digital marketing Future trends Internet sales marketing organic search search marketing sem smm social media social media marketing Tim Peter trends Webinar Is your competitive environment moving ever faster, challenging you and your business to keep up?
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media] 4 SEO Link-Building Changes You Need to Know
    Social media is more important than ever Obsessing over the specific number of links you’ve built is out. 'Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. Don’t worry; we’ve got you covered. Will search engines take notice?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media] 2 Steps to Develop Your Social Recruitment Strategy
    'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time She blogs to show brands how to use social media in their recruitment. Remember that 64% of … Continue Reading. Social Recruiting
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    Social Inbox Suggested Streams : To help you get the most out of social media in 20 minutes a day by finding the conversations that matter most, HubSpot has added tabbed monitoring and suggested streams. 'Years ago, when Brian and I started HubSpot, we were on a singular mission. There were many. They were not our ideas to start with. or ten.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media] 3 Tips to Reduce the Workload on Social Media
    'Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading. Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule.
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media] Marketing fights Sales – and everyone wins!
    Just give me the basics and I’ll structure it all and make it easy to read and remember, put it into print and/or digital media and the job is done. 'What’s the purpose of B2B marketing? That said, it still seems counter-intuitive to create marketing or sales materials aimed at putting a dent in sales…. But in a positive way, you might say.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] How CMOs Can Make Big Data Relevant to the Sales Team
    According to Wired magazine contributing editor Clive Thompson, social media alone currently accounts for “some 52 trillion words every day….the Example 1: Social Media Listening. 'Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” Fast forward to the present.
  • VOLACCI  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] Top SEO Factors for Drupal in 2014
    Image Count (the more the better) - Media. Video Integration - YouTube add-on module for Media (and many others).  . 'On Sept 15, 2014, Searchmetrics released their 2014 Ranking Factors Study. In it, they analyzed 10,000 search results and created correlations between characteristics of websites and their rankings. Um.NM. Pick one.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. Mobile is The Fastest Growing Niche. to 10.1
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    To learn more about generating and tracking phone leads from LinkedIn and other social networks, download the free guide, “ B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads.” 'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? Paid Search
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] My 4-Step Process to Marketing Research for Content Creation
    She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. 'If you’re a content marketer, you know how important it is to produce interesting and relevant content.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Friends and family could nominate each other (making it about each other and the cause) via social media to take the challenge and raise awareness. Content Marketing and Copywriting Social Media content content marketing share social sharing 'This blog post is off to a good start because you’re currently reading it. Shocked?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] Are there naked photos of you online?
    According to their site, “ KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. 'If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately. am happy to help you.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] Three Major Challenges of Influence Marketing for Businesses
    Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Social Media Influence '(Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. m just sharing it for your information.)
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] 5 Ways You Can Add Social Proof to Your Landing Pages
    4) Embedded Social Media Posts. great source of social proof is right on social media. Monitor your social media presence regularly to find tweets, Facebook posts, Instagram posts, and so on that positively reflect your brand. Once you''ve found the social media posts you want to include, you can embed them on your landing page.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    Social Media advice to ignore. 'In the words of men who have understood human emotion and behaviour like few others, you can and should throw out the rulebook.   “Know the rules well, so you can break them effectively.”  ? Dalai Dalai Lama XIV. Learn the rules like a pro, so you can break them like an artist.” ? Pablo Pablo Picasso. Wake up!
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] 5 Tips for Awesome Slideshare Content Inspiration
    She has 7 years of experience in search and social media marketing. 'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. Yes, … Continue Reading. Author information Ann Smarty This monthly Slideshare column is contributed by Ann Smarty.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] 19 Excellent Guides to SEO Link Building
    Techniques that once worked are now penalized,” according to Cyrus Shepard, who goes on to explain the “right way” in the current environment to do link building (or earning) using infographics, guest posts, media relations, and direct outreach. But like SEO more generally, it has evolved. Image credit: SEO Book. ”).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] 10 Free Blog Post Ideas
    5) The biggest social media question on everybody’s mind Unfortunately I wrote the headline but I didn’t capture the actual question on everybody’s mind. What commentary would they make about social media today? We only see a fraction of a person through our social media platforms and yet we call them our friends.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Media] 10 Things B2Bs Should be Doing on Twitter
    B2B Marketing Social Media Marketing 'Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. My customers don’t use Twitter.” Twitter is for consumer brands.” Twitter is for teenagers.” Excuses. ve heard them all. The truth is, Twitter is an excellent addition to your marketing mix. So what are you waiting for?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Media] What Marketers Lost Sight of Over the Summer
    “Often new technology is either not embraced quickly enough by marketing organizations, or it is embraced and looked to as a ‘fix it all strategy’ Specifically I am seeing Social Media being looked to as a solution for far too many problems. Social media can be a tool to accomplish all of this. It happens.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. are shared and linked using social media or email. footnotes, searchable transcripts, and social media. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Creating Visual Content With Canva
    Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. Depending on what you want to create Canva offers pre-sized templates for a variety of different content including covers for your social media pages, sizing for your Twitter, Facebook and Pinterest posts, flyers, and invitations.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Why Content is the New Sales Call
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase. Marketing Efficiency
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Media] 3 Ways Marketing Automation Is Good for Your Business
    Related Stories How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers One Tool for Better Data: How Clickstream Reporting Improves Your Marketing 9 Stats That Will Change Your Mind About Email Marketing. Email marketing and nurturing campaigns? No problem. Marketo) Marketing automation drives a 14.5%
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Media] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    top-down approach is much more effective: Research higher level contacts on LinkedIn, read company blogs, and be active on other social media outlets to examine your prospects’ roles, interests, pains, and needs. 'In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. Mass email marketing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Pick up the DAMN PHONE!
    These maybe personal or professional points of contact and to the title of the book, Joanne makes the point to Pick up the DAMN PHONE to build these relationships and not hide behind email and social media. 'Pick up the DAMN PHONE! Pick up the DAMN PHONE! really enjoyed the overall tone of this book, right from the start, Section 1: “Sales 2.0:
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 15, 2014
    [Media] The Content Marketing Mantra: “Create Once, Use Many”
    'When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. This is not an unfounded best practice.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Is Content Marketing A Sustainable Marketing Strategy?
    ” We thought it was a thing, we knew social media was a thing. 'Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. And our session was  titled “Is The Death Of Content Marketing Imminent?”
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. 'I’ve been running Find New Customers for five years. We won a handful of clients too. But we failed to grow the business nearly as much as I wanted too.
  • ENGAGE  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Don Draper Is Dead: Strategy is Taking Over
    For decades, brands have spent millions of dollars on TV airtime, magazine pages, and other media buys, but sometimes there’s sticker shock when presented with a paid digital distribution strategy. Indeed, “storytelling” is the buzzword of the year for marketers. Is the typical ad guy dead? The answer was a resounding yes.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Media] 6 Essential Social Media Lessons From Top Executives
    'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Social Media Ready?
  • ENGAGE  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Don Draper Is Dead: Now Storytellers Have To Be Strategists And Distribution Experts, Too
    For decades, brands have spent millions of dollars on TV airtime, magazine pages, and other media buys, but sometimes there’s sticker shock when presented with a paid digital distribution strategy. Indeed, “storytelling” is the buzzword of the year for marketers. Is the typical ad guy dead? The answer was a resounding yes.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Media] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    61% of salespeople vs. 9% of outbound marketers value inbound leads from social media, blogs and SEO. 'Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. About one half were HubSpot users.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Media] Professors Share Observations on the State of B2B Marketing
    Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). As a lifelong B2B marketer, and co-author of The B2B Social Media Book , B2B marketing makes sense to me. Jeffrey L.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Media] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. The infographic below is a great visual representation of exactly how you can optimize every one of your social media accounts. The Anatomy of an Optimized Social Media Account. Social Media
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Media] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? The full text of our conversation can be found over at The Economist. ” — JEZ FRAMPTON, Global Chairman and CEO, Interbrand.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Media] 11 Lesser-Known LinkedIn Features You Should Be Using
    Social Media 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals? Making Yourself Irresistible.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 12, 2014
    [Media] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    While I was checking out, I noticed this flier: Being into social media, I thought it was an interesting idea. 'Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. Everything was being blown down.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Media] 6 Tools That Make Collaboration Way Easier
    If you’re looking to drive engagement through your social media channels, GaggleAMP is the platform to get the job done. 'It’s the question that pretty much everyone in business wants to know the answer to: How can we work better and faster? Often people will cite routines as the answer. They swear by waking up at 4:38 a.m.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 12, 2014
    [Media] 3 Significant Trends Impacting Marketing Leaders Now
    Cross Channel Messaging - Campaign management tools provide indicators about digital behavior, such as an action on a website, comments made via social media, or a response to a mobile impression. Check out highlights from the interview below, and listen to the full conversation here (form required). Marketing Efficiency
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Media] Facebook Boosted Posts: 3 Ways to Target Your Audience
    We also use the targeting option when we’re writing about very specific subjects outside of our own direct services (email marketing) such as SEO, social media and advertising. Social Media advertising Audience boosting posts Facebook Small Business People similar to people who like your Page. Which option is best?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Media] Link Building Basics: Outreach
    Social media. 'Welcome to another edition of my ongoing series here on Biznology – link building basics. So far, we’ve learned the basics of: Conducting a niche analysis. Performing a site audit. Finding link opportunities. Vetting link prospects. Crafting effective outreach takes practice, persistence, and creativity. Email address.
  • ENGAGE  |  FRIDAY, SEPTEMBER 12, 2014
    [Media] Four Keys to Pitch-Perfect PR Pitches
    All magazines, websites and media entities should have these readily available to serve as guides to matching your pitches with their needs so there aren’t any embarrassing mistakes—or false moves.         . 'Nothing makes an editor happier than receiving a terrific and timely PR pitch. Idea 1: Respect Our Time . Idea 2: Do Your Research .
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    You have little to no engagement on social media. Social media monitoring tools help you listen to what your customers and prospects are saying about your business, keep on top of industry trends, keep an eye on your competition and much more. Social Media Interaction. Social media is synonymous with customer service these days.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] 5 Quick Tips for B2B Marketing to Millennial Decision Makers
    Sales Strategy Sales-Marketing Alignment Social CRM Social Media for Sales Social Media Tips Social Selling Tips and Tricks B2B b2b sales customer 2.0 gen y Inbound Marketing lead generation marketing Millennials Prospects Sales And Marketing Sales Intelligence sales prospecting social intelligence social media social selling twitter
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] Blogging vs. Journalism: Identifying the Fundamental Differences
    For example, the industry news section of the KoMarketing site generally focuses on B2B marketing news as a whole, while our blog is made up of highly targeted posts from members of our team that focus on specific aspects of B2B marketing such as social media, PPC, content, sales, and more. Tone and Structure. Scope of Audience. Timing.
  • ISCOOP  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] SEEMO Focuses on Press Freedom in Romania
    'Romania may be the first European country without printed media due to drop of the advertising revenues by more than 90 percent, systematic dismantling of the distributing channels and the cutting of costs, warns Marina Constantinoiu, editor in chief of the Romanian daily  Jurnalul National. Albania News
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] Being of Service Matters More than Being Social for Media Relations
    'Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. Media Relations Maggie is a PR strategist, freelance writer and blogger.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] Field Report: What’s Hot in Content Marketing
    In a panel with marketing geniuses from TrackMaven, Lincoln Electric, DemandBase, and AHA Media Group, it was widely agreed that content marketing isn’t just about creativity and art — it’s also about cold, hard metrics. ” Important note: better is different than louder. 3) Content marketing is still in early days.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] 9 Tips to Spot Amazing Blog Writers
    Major brands constantly make the news for social media posts and content marketing gone horribly awry. 'Image source. Fear of terrible content. bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. Writing Samples. Write in an engaging and interesting voice. SEO Knowledge. Research Skills.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] What’s Really Killing Your Online Career? Sitting all day.
    It’s not because they are using the wrong social media strategy. It''s not because they are using the wrong social media strategy. 'By Mars Dorian, {grow} Contributing Columnist Everyone I know is killing their online career and they’re not even aware of it. You guessed it, SITTING. Responses flooded my inbox. swear. swear.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] Real-Time Marketing Delivers Big Payoffs. New Webinar Delivers the Dos and Don’ts.
    That’s according to Ekaterina Walter, social media trailblazer, author, and speaker in the new on-demand webinar called Real-Time Marketing Strategies: Dos and Don’ts. Content Marketing Social Media Marketing 'Real-time marketing is the new sexy. Its key point is both honest and simple: Relevance has a deadline. fast-moving 56 minutes.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Whether these conversations happen via email, text, or social media, it''s imperative to make sure that you say the right thing at the right time to the right person -- otherwise your relationship could take a turn for the worse. 'Properly engaging in conversations with someone is the most important part of developing a relationship.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] Why Sustainable Competitive Advantage is so 1990
    It was a big, involved study, but he was able to use social media mentions from the Edmunds database to identify the General Motors push to rebrand the Cadillac to be more in line with a European luxury car and less like an American family car, which is how many people were beginning to think of it.  And you should keep doing them.
  • ANNUITAS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] Recap of Content Marketing World Day 1 – How To Apply The Learnings
    'While Content Marketing World started Monday with some workshops in the afternoon, the real festivities started yesterday morning with an introduction from Joe Pulizzi founder of Content Marketing Institute and keynotes from Andrew Davis , author of Brandscaping and Julie Fleischer , Director, Data+Content+Media of Kraft Foods. ONLY 38%!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. Use public information on social media networks like Linkedin and Twitter, or an app like GageIn, to find triggers that allow you to reach out using valid information at precisely the right time.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] VR Customer Spotlight: The Epicurean Connection
    The Epicurean Connection also maintains a very active social media presence, with daily updates on Facebook , Twitter and Instagram. 'The Epicurean Connection , located in the heart of Sonoma, Calif., has all the ingredients for a good time. Check out the video below!). When did you launch your company? How many employees do you have?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] The Awesome Show – Marketing Made Simple TV
    It was great meeting all these experts and reading their great books too – content marketing, branding, social media and much more. 'Marketing Made Simple TV was a terrific show. It took all the lessons learned from hosting Act-On Software ‘s prior show, Mad Marketing TV. Wider distribution. Marketing Made Simple TV on YouTube.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] Hiring a PR Firm? Read This First
    Industry / Media Expertise. As you engage with prospective agencies, it’s important to ask if that agency has existing relationships with all your target media, both in the new and more traditional circles. As I recently discovered, finding an agency with strong relationships in both the tech sector and marketing media isn’t easy.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] Are You Leveraging Social Media Across Your Manufacturing Business?
    Heidi Cohen had an interesting post recently,  360 Degree Social Media Marketing , where she shared 37 different tactics that you can use. Selective use of social media  - Use the appropriate media to get in front of your prospects. How Does Social Media Impact a B-to-B Purchase? Create a FAQ segment to share.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] How to Get Over Your Fear of Guest Posting
    Until next time… Jessica Ann is the CEO + Creative Director of Jessica Ann Media, where she humanizes businesses with creative content. 'By Jessica Ann, {grow} Community Member Hi. My name is Jessica, and I have a genuine fear of guest posting. It all began in 2007, in Washington, DC. She wanted me… to do what? It was just a guest post.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] Obey Facebook’s Rules of Engagement (Or Else)
    Your social media manager sees the post and checks the contest tab, and sure enough the interactive content is missing. The social media manager calls the third-party app provider, who then starts to investigate why the app got disabled. Social Media Marketing facebook The five Facebook principles. Give people control. Period.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] New Report Offers Insight Into Future of Video Marketing
    Effective video marketing can amplify the results of content marketing, social media and demand generation programs. 'If you want to learn about the latest best practices in the world of video marketing and where the industry is heading, this latest Demand Metric report is a must-read! Essential Nutrients for a Balanced Video Marketing Diet.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Media] The Funniest Tweets From #AppleLive
    Social Media 'Today was the day. Apple was finally about to announce its brand new iPhone and a slew of other new gadgets -- and Apple was finally hosting a live stream of its own. In anticipation, we all blocked off our calendars for the event''s duration, glued ourselves to the computer, and pulled up the live stream. AppleLive. AppleLive.
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Media] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person. Deliver that pitch a minimum number of times, the theory says, and buyers will be powerless to resist.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Media] SMX East 2014 Preview: Competitive Research for SEO
    Social Media  . How much time should we spend in social media?” There is no one answer to that question but even if you aren’t using social media, you can get information about your competitors through it. The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. So how did they do it? Adwords.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Media] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    This social media campaign went viral leading teens, celebrities, world leaders, and perhaps even you, to dump ice cold water on your head and donate some money to the ALS Association. Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Social Media and the Law
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Media] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    'As consumers, we love media. That’s over half of our day exposed to media in one form or another! recent study by eMarketer found that in the past four years alone our total daily time spent with media has increased 13.6%; however, each year sees less growth than the last. do you ask: we only have so many hours in our day.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 9, 2014
    [Media] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
    Social media has completely changed the way brands communicate with their customers. There’s no room for hotheads or Luddites on a brand’s social media team. If they tweet at a corporate handle, they will expect a response and they will expect it now, even if it’s 3am and the social media manager is asleep. Stay engaged.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 9, 2014
    [Media] We’ve Always Done it That Way!
    Limited social media  - Most manufacturers don’t need to utilize all the options that are available to you. 'I cringe when I hear someone say that phrase. Past actions will not ensure future success. Manufacturers who have this mindset are missing out on many opportunities. You literally need to think outside the box.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Media] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. marketing and HR).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Media] What are the boundaries of inbound marketing?
    Zero Paid Media as the New Marketing Model  by Joseph Jaffe Marcus Sheridan’s idea about Content Saturation Index Other Ways to Listen to this Podcast: Click on this link to listen to  Episode 32 Click here to download the latest episode or subscribe in iTunes Click here for the show’s RSS feed – for Android listeners. Or does it?
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [Media] Big Data WILL Transform Your B2B Lead Generation
    With the advances in Internet marketing and social media, there is so much more that can be measured. '—If You Learn How to Use It  . It can’t be easy to talk to a hundred or more people at one time and leave each individual equally impressed and enlightened. And yet, these masters do it time and time again. Image credit: Shutterstock.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Media] 9 Tips to Spot Amazing Article Writers
    One of the measures of the  quality of a blog post is the number of social media shares the post attracts. Search Social Media. Social media can be a gold mine if you know what to look for and how to look for it. Here’s a list of 9 quick tips to help you spot  amazing article writers. Frequent Multi-Author Blogs. Company News
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Media] 5 Exciting Sessions Happening at Content Marketing World
    Director of Data, Content and Media at Kraft Foods, will share the organization’s story of transforming its treatment of content marketing as a discrete “discipline” into an interdisciplinary power. Fleisher will review how the company is uniting content to advertising to media to consumer engagement to consumer insight.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Media] OLD - DO NOT USE 5 Exciting Sessions Happening at Content Marketing World
    Director of Data, Content and Media at Kraft Foods, will share the organization’s story of transforming its treatment of content marketing as a discrete “discipline” into an interdisciplinary power. Fleisher will review how the company is uniting content to advertising to media to consumer engagement to consumer insight.
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [Media] Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse
    B2B / Technology Content Marketing Creative Digital Marketing Mobile Social Media Uncategorized Video 'There is a lot of hype about a recent video app that just hit the app store at the end of August. iPhone and iPad users are now able to record long videos and condense them into shorter, faster videos changing real time into hyper speed.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Media] Why Your B2B Can’t Ignore Google+ Any Longer
    'Google+ is one of the most under utilized social media networks in the B2B space. The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Social Media What Makes It Extraordinary. With the added YouTube catalog of data, Google can do that more affectively. Tactics.
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