• SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Media] Why Customers Crave Content Personalization
    The combination of a perceived decrease in information overload and a feeling of control resulted in the surveyed consumers experiencing greater media enjoyment. 'Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Media] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Analyze their Social Media Presence The two main social networks AEC firms’ competitors will most likely be active on are LinkedIn and Twitter. E/C Online Marketing Social Media Buyers expect to have information at their fingertips to evaluate firms. Do they do a good job of using imagery that represents their service offerings?
  • VIRALLY BLOG  |  THURSDAY, MARCH 26, 2015
    [Media] The Pros and Cons of Social Sign-in
    It is using your social media profiles as a tool to login somewhere or create an account or for us at Virally we use it for gaining access to content. If that is a concern then using social media as a whole is probably a bigger concern and if not it should be. 'If you are not 100% sure what Social Sign-in is? The Answer?
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Media] 7 Ways To Thrill Customers And Get Them To Buy More From You
    With social media, you can set up alerts for mentions of your product so that you can answer customer questions that are directed at you (e.g. 'Are you focused more on getting new customers than delighting your current customers? You''re doing it the hard way. Here''s how to get both. And that leads to customer churn. That’s huge. Listen.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Media] 6 Reasons Why Marketers Should Bet on Podcasting
    In January, the Social Media Examiner episode, Podcasting for Business: Why Marketers Are Betting on Podcasts really helped move things along. Even with just a few episodes under our belts we’ve had some wonderful comments, reviews and social media shares and conversations. There is more to it than that, obviously. Really busy. Maybe.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Media] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    Content Marketing & Social Media Coordination. We’ve all heard the phrase “Content is the fuel that feeds social media’s fire.” Of course, this isn’t a new concept; the relationship between content marketing and social media has long been discussed and written about in the world of online marketing. Bear with me here.).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Media] Case Study: Modern Marketing Meets Storytelling Comic Strips
    'Editor’s Note: Today’s post comes courtesy of Bill Schilling , B2B marketing director and marketing technologist at Imation , where he leads a revenue-focused digital marketing team responsible for integrating marketing automation with content, website, search, social media and CRM to grow new inquiries, leads and sales opportunities.
  • VIDYARD  |  THURSDAY, MARCH 26, 2015
    [Media] Make Your Video Start Playing at a Specific Timestamp
    'One of the great things about providing video content to your site visitors is that it provides you with a media-rich way to define the content journey for your audience. At the end of your video, your choices are endless. But what if you could lead viewers into your content at a specific point of your (or their) choosing during playback?
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Media] The 3 biggest social media events of 2014 and what they taught us
    'Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. Period.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 26, 2015
    [Media] 5 Cheap and Cheerful Ways to Promote Your Retail Business
    Whether you send an email newsletter, offers, promotions, event invitations or other forms of communication, using a sign up form on your website, your blog and on social media is an effective way to capture contact information that you can use to provide a great customer experience by giving your subscribers the content they want. 5) SEO.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Media] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    There are numerous social media management platforms, like Hootsuite or Sprinklr , that help companies organize their social efforts. This is particularly critical when it comes to content creation and social media. 'Author: Dayna Rothman There is a ton of marketing technology out there! Take a look: Looks like a lot, right?
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Media] Five Expert Guides to the Best Blogging Tools
    Business Blogging Cool Web Tools Social Media Marketing Adam Connell Adrian Cordiner best business blogging tools blogging for business Marsha Stopa Pauline Cabrera 'Blogging, like any other task, is faster and easier with the right tools. Image credit: Twelveskip. What the best blogging tools based on your objectives and level of expertise?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Media] Is Europe America’s Online Colony? American Influence on the Web
    When I want to know about innovation in the Internet or social media, I just look at what popular US tech and marketing blogs such as *cough* {grow} *cough*   are doing and then add 2-4 years for it to happen in the EU. Well, pretty much everything social media and Internet-related we copy from the States. don’t mind. Example?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Media] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    Below, we’ve rounded up what the top four social media platforms can offer you, your brand, and your customers when it comes to social commerce. Social Media Ecommerce 'The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. Twitter. Facebook. Pinterest.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Media] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    The learning moments become the basis of stories; stories attendees tell to their friends and share on social media. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Are our digital lives blocking our ability to experience physical things? Can technology make us less or more human?
  • VIRALLY BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Media] The Beacons of Gondor in Marketing
    In the world of social media and marketing, it is hard to get yourself seen as there is so much noise. Don’t just share your own content on social media, share others and tag them! Besides, it’s very unlikely you have enough content to share across all social media platforms each day whilst keeping it varied.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Media] 7 Tools for Finding & Connecting With Influential Bloggers
    Take time going through active blogs in your industry (using some of the tools I talk about later), reading media kits, searching for reviews they do, and so on. This way you can see who covered your topic most recently and what kind of spread it got in social media. Tips for Effectively Reaching Out to Bloggers. 1) BirdSong Analytics.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Media] Are CMOs Poised To Take Over Technology Purchasing?
    'Editor's Note: Today's post comes courtesy of Daniel Newman , President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Today, most tech purchase decisions are still being made in the CIO/CTO suite.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Media] The Anatomy of a Successful Facebook Post
    Down our free social media and blog post scheduling template to keep track of your content publication! Social Media 'When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? 1) Has a Clear Goal. Spark a debate?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 25, 2015
    [Media] 3 Red flags to identify unsavory SEO agencies
    It’s similar to the blatant spam accounts you see on social media that offer one thousand “real” followers for five dollars. 'Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. These red flags include: Little to no transparency. Fantastic guarantees. Underpriced services.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Media] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    Social Media b2b Consumer 'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. My solution—dark posts! Dark Posts In Action.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 25, 2015
    [Media] Do You Know How Tradesman Make Their Purchasing Decisions?
    Marketing’s role is to make sure that the right information is in the right place for contractors, whether it’s in trade publication ads, testimonials, product reviews, customer ratings, PR or social media. Of course not. They hear or read about a new or better solution to help them do their job better and more efficient. Yikes.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Media] Social Media Posting Frequency
    'Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” ” It even went so far to advise readers the ideal “number of times/day (or week)” for social media posting frequency. social media Uncategorized
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 25, 2015
    [Media] Four reasons why traditional book publishing is dying (and what’s next)
    Why the success of digital marketing might rely on gray social media. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Why the success of digital marketing might rely on gray social media. Complete  Marketing Companion Episode Guide.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Media] 13 Great Guides to Growing Your Blog Audience
    Social media? Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. Now—how you attract and retain a large audience?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Media] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    What you can count on, however, is that whatever she writes will be so interesting that you’ll forget that you were supposed to plan your social media calendar during that half-hour. This blog’s standout feature is how it combines marketing savvy with creativity in multiple media. Those people are missing out. 1) StoryNeedle. 5) VERO.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Media] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    Well, wrap your head around this one: Media Optimizer, Adobe’s online ad manager (a.k.a. 'At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Confused yet?
  • FATHOM  |  TUESDAY, MARCH 24, 2015
    [Media] Thoughts on the Latest CMO Survey
    In the next 3 years, budgets for mobile will nearly triple, while those for social media will be up 126% in 5 years. More social media activities are being performed by outside agencies than last year. 'CMOs are bullish. Indeed, they’re more optimistic than they’ve been in 6 years. Marketing budget implications. ” 84.3%
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Media] Marketing to the B2B Millennial: 6 Things to Remember
    Digital properties like social media, live chats and email are all welcomed and encouraged tactics. In fact, according to the “ 2015 Edelman Trust Barometer ,” search engines are now the most trusted source for general news and information among the informed public for the first time ever, edging out traditional media. Did you know?
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Media] Transform Your B2B Lead Generation with Storytelling
    More companies are starting to develop unique personalities, writing in the first person, allowing staff to write more personal accounts, articles, blog posts, social media updates, etc. Take comments seriously, whether they are on your own site or on third-party sites and social media channels about your company. Rejoice!
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Media] How to Produce an Internet Radio Show
    and "how do I use social media to drive more traffic to my website?". We also promote the show via social media to remind our audience that they can listen live. During the show, our social media marketer live tweets show notes and links to articles we reference during the show. Talk radio is big business. Let''s get started.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Media] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    'While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout. Which social media channels do they frequent?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Media] Is Facebook Still Relevant for B2B?
    One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Social Media is Not Cookie Cutter. The first thing to understand about social media is not all networks work for all businesses. You can register for “Social Media: Deciphering Your Network Personas” here.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Media] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video. Social Media creating video videos on Facebook 'Your Facebook audience has a craving. They’re craving video. Facebook videos can provide a big boost to your brand. Pro: Get noticed. Directr.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Media] Posting Video Content Online: 5 Essential Considerations
    'Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. The one everyone is sharing on social media and has been picked up on by both national and international press as it grips the entire nation? If so, what inbound channels can we use ?
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 24, 2015
    [Media] What Causes People To Click On Social Media?
    Although you’d be surprised at how many times I do […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Twitter | Facebook | Google+ | LinkedIn | Pinterest | What Causes People To Click On Social Media?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Media] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    It’s hard to open an internet browser, scroll through social media, or walk down a sidewalk without hearing the latest game updates. Social media users promote their favorite teams, boast about strong brackets, and live-report as they watch the games. Social media users go wild as they watch the games. What is March Madness?
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Media] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    The Search and Social Media Marketing Cycle: Fundamentally, what Google does best is to help people find things. That’s right, ALL of the Best-in-Class organizations surveyed have worked to ensure that their sales reps can glean value from social media. 'Fun fact about me, I actually met my fiancé on Twitter.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Media] Starting a New Job? 8 Tips for Having a Great First Day
    Follow their social media accounts. The report critiques and suggests ways to improve your blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization. 4) Research your new boss on social media. 'Congrats! The next day, you were offered the job (and gleefully accepted it). Read their blog.
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Media] Welcome to Blogging for Business Week!
    Business Blogging Content Marketing Social Media Marketing blogging for business blogging guides 'It’s blogging for business week on Webbiquity. Forbes ). 37% of marketers say blogs are the most valuable content type for marketing. NewsCred ). 17% of marketers plan to increase blogging efforts this year. Forbes ). Rocket Post ).
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Media] The Inbound Marketing Kit You've Been Waiting For [Free Download]
    Topics cover every level of the marketing and sales funnel, from attracting (social media, blogging, and SEO) to converting (landing page optimization) to nurturing (email). social media publishing calendar template. wise and prophetic (and entirely fabricated) insight, indeed. social? Blog post templates. Our Science of Email report.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Media] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Some of the most common standalone technologies, such as sales automation tools, social media, web analytics, and email marketing, just don’t integrate very well, and clearly, it’s a situation that’s holding a lot of B2B marketers back. 'Most B2B marketers have a very clear understanding of their goals. Don’t worry about 1:1 marketing.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Media] 12 Tools & Resources to Help You Create Better Buyer Personas
    Social Media Intelligence. While doing your online research, you should dive into social media to get some useful information. Below are a few of our favorite social media tools to use for buyer persona research. Once you know what you are looking for within social media intelligence, the easier it is to navigate it.
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Media] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    'Is it just me or is social media getting progressively more, well, social? For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media. The Next Big Thing? How Meerkat Works.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Media] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    4) Sangeet Paul Choudary , Co-Chair of the MIT Platform Strategy Summit at MIT Media Labs. In addition to MIT Media Labs, he''s an Entrepreneur-in-Residence at INSEAD Business School, an advisor at Silicon Valley''s leading startup accelerator 500Startups, a columnist for Harvard Business Review, Forbes, and WIRED, and more.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Media] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    5) Social Media If you needed any more proof that social media is here to stay for professional services firms, we’ve got you covered. Our research has found that over 60% of buyers check out new service providers on social media, making it a more commonly used source of information than formal referrals and recommendations.
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Media] 10 data experts explain why little data is the new big data
    Or consider taking a Digital Marketing or Social Media Mini-MBA at the Rutgers Business School Executive Education where Mike Moran and I teach, My curriculum is   Web Analytics and ROI for Better Decision Making. '91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ).
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 23, 2015
    [Media] Storytelling Lessons From Kevin Spacey And House Of Cards
    Looking ahead to Friday and a new “ House of Cards “ release on Netflix, I began to think about the parallels between content marketing and traditional media (in this case television). In 'One of my favorite shows is House Of Cards. Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. Not exactly….
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Media] Why Marketing Needs to Fix the Customer Experience
    Branding CRM corporate overlords customer service linkedin porcupines social media 'We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. We can chalk up at least a bit of this to the value of the brand itself.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Media] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
    Following fast, the New York media and tech press collected denials from the department, criticism from the mayor''s office (which apparently has its own history of Wikipedia editing), and ultimately a statement from the police commissioner saying, "I don''t anticipate any punishment, quite frankly." Social Media Daily Maybe.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Media] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    'Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Who are we speaking to?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Media] The Revised Approach to Content Distribution
    and video channels like YouTube and Vimeo, or even used to facilitate conversations with influencers and media outlets. 'Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. The Evolution of the Content Pillar Approach.
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 22, 2015
    [Media] Join @CKBurgess and @MNBurgess for @Conferenceboard Communication & Social Media Workshops #SocBiz #HR @SocialEmployee
    Register now for the Conference Board’s “Strategic Human Resources Communication and Social Media Workshops”. Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? 2 p.m.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 21, 2015
    [Media] No social media guru is holding you back from anything
    'I was haunted by the sentiment expressed by a young blogger who said he is sick of people in the social media business holding him down. The post No social media guru is holding you back from anything appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This video is my response. This video is my response.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Media] How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]
    Social Media Daily 'Thanks to Twitter, businesses are closer to consumers than ever before. Tweets haven''t replaced phone calls and handwritten letters, but they''ve become a popular way for consumers to vocalize their questions, praise, or complaints -- all in plain view of anyone who can find the conversation online. should you use?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 20, 2015
    [Media] Don’t Put B2B Marketing Tactics before Strategic Analysis
    Just because you hear that the latest social media platform or mechanism is “hot” doesn’t mean you should begin using. 'Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is  get the word out about a product or service and people will buy. Some Rights Reserved.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 20, 2015
    [Media] Why a Sign up Form Is a No-Brainer for Email List Growth
    In order to fuel continued and sustained list growth it’s a no-brainer to have an email sign up form on your website, blog and your other digital properties like social media sites. 'A list of contacts is essential for any business that wants to stay in touch with prospects and customers. That list also shouldn’t be static.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Media] A Detailed Guide to Using Slideshare Analytics
    She has 7 years of experience in search and social media marketing. 'Slideshare has become a staple of content creation in recent years. The ability to impart information quickly, in a visual way that appeals to how humans think and recall that information, is fantastic. SlideShare
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Media] A Simple Formula for Writing Kick-Ass Blog Titles
    They represent it in search engines, in email, and on social media. 'Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. So let''s just dive right in, shall we?
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Media] 9 Smart Ways to Measure Your Sales Enablement Efforts
    We’ll eventually get to that obscure industry customer in the Maldives whose social media efforts weren’t generating leads for them. 'Any marketer can tell you that marketing has become a data-driven discipline. Most of us can tell you what metrics we track for our efforts at the top and middle of the funnel. Traffic? Check. Leads? Check.
  • MARKETING ACTION  |  FRIDAY, MARCH 20, 2015
    [Media] Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers
    Make sure that any offer or promotion you made wherever the reader found your link (in social media, on a web page, in an ad) connects with what’s in the headline. As an example, social media is a good tool for brand awareness, so you might choose it for an early-funnel offer. So how do you create landing pages that convert? So what?”
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. are shared and linked using social media or email. footnotes, searchable transcripts, and social media. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    press releases, select art work, buy media and. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] How Social Media Will Transform Brand Management
    'Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] 16 Social Media Marketing Solutions for Small Businesses
    'Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies 'Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] Closing the Loop on Social Leads
    'The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    'Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] Social Media Best Practices
    'This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] 8 Tips for Social Business
    'HootSuite''s latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    'There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] The Future of Social Media Lead Management
    'How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] How to Crush Your Competitors on Social Media in 30 Days
    'You probably know that social media is an important part of your marketing -- if you didn''t, you wouldn''t be reading this eBook, would you? That''s right, social media generates leads, a marketer''s gold mine
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media 'The times they are a-changin''.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Media] From Social Media Hype to Social Media Marketing
    'Explore the three steps toward building stronger customer relationships
  • B2B LEAD BLOG  |  THURSDAY, MARCH 19, 2015
    [Media] You Might Not Know as Much as You Think You Do About B2B Lead Generation …
    'There is plenty of “conventional wisdom” when it comes to B2B leads, like that leads come from email marketing, social media, and organic search. Indeed they do, but much of the time, you don’t know exactly where your leads come from. B2B Lead Generation Lead Nurturing Lead Scoring marketing programs targeted marketing
  • B2B LEAD BLOG  |  THURSDAY, MARCH 19, 2015
    [Media] What Hollywood Teaches us About Big Data Marketing
    Entertainment executives have long known that social media buzz can predict box office success. Today they’re constantly coming up with new ways to analyze data so they can market entertainment successfully and actually generate that valuable social media […]. 'Big data isn’t just for manufacturers and retailers.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Media] How to Add a CTA Button to Your Facebook Page [Quick Tip]
    Social Media Calls-to-Action Daily 'Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S. and the rest of the world. the possibilities are endless.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 19, 2015
    [Media] Pithy sayings by Seth Godin in a great book
    We love comments (no SPAM please) and those who share on social media, which we make as easy as we can for you. 'What To Do When It’s Your Turn (and it’s always your turn) is a great book by Seth Godin that was given to Jeffrey L. Ogden of Find New Customers by his partners at Likeable Local. Thank you Likeable Local. Saying yes.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Media] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Instead, referrers grew to trust a firm’s expertise based on thought leadership through speaking engagements, articles, social media, and more. 'Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. So where’s the disconnect? Be Patient. Wrong.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Media] 3 Neuroscience Findings That'll Make You a Better Marketer
    The influx of social media platforms, the rise in smart device usage, and the spread of wireless internet and mobile data have all contributed to the way we as a species absorb, retain, and are stimulated by information. 'Marketers are constantly trying to grab the attention of their audience in new and innovative ways. Did you know.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Media] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. 'Remember how much simpler life was back in 2010? Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Media] 8 Mistakes Brands Make With Instagram
    Taco Bell is a fast-food chain based in Irvine, California and is no stranger to effectively utilizing social media. If you’re questioning whether or not Instagram has a place in your social media marketing strategy, you’re not alone. Social Media Daily Top brands have quickly realized the potential Instagram presents. Fat: 10g.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 19, 2015
    [Media] The Ultimate Guide: Getting Started with Social Selling [New eBook]
    Your social media presence is your introduction to buyers. 'While technology continues to evolve the sales and marketing process, ask yourself: Are you adapting your organizational strategies accordingly? They know what they want and why. Why Social Selling? And why now? 1,500 B2B Decision Makers and Influencers. Who owns social selling?
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Media] The Internet of Things will revolutionize marketing
    Having trouble connecting with your customers and providing a consistent cross-channel experience when your only channels are social media, your website, mobile, email, traditional print and broadcast advertising, and your bricks-and-mortar establishments? We’re still working out how to protect privacy with “old” media like email.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Media] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 'What sets pro Facebook marketers apart from the rest? Many things. But mostly it’s their holistic vision and appetite for information. Facebook
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Media] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    It encompasses all channels, from social media to direct mail. 'Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it?
  • WRITING ON THE WEB  |  THURSDAY, MARCH 19, 2015
    [Media] Story Telling for Blogs
    And then there are all the social media sites to connect with as well – that’s a lot of details to take care of. 'Do you use story telling on your blog or website ? For anyone involved in persuading others (i.e., everyone), success depends on cutting through the noise and clutter to make the sale or persuade others to adopt our point of view.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Media] 14 Ways to Increase Your Clickthrough Rate on Twitter
    Social Media Scientist Dan Zarrella analyzed 200,000 tweets with links and found that the 120-130- character range was the sweet spot for high CTR. Here''s a social media publishing template if you don''t have one already.). Social Media Daily 'Tweeting is easy. You can type up anything in three seconds and press "tweet."
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Media] 4 Steps To Align Your Sales Approach With Inbound Marketing
    Look on Use social media. percent of people using social media as part of the sales process outperform their peers and exceed quota 23 percent more often. Check other social media platforms (like Twitter and Quora ) to see if they are actively talking with other companies or researching other leads. Ah, the good old days.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Media] Ad Injection: Whose Media Is This?
    That leads us to one question:  Whose media is this? As a user, is my browser my own private media for me to decide which ads I allow to be shown, or is it that my browser is not media at all? The post Ad Injection: Whose Media Is This? That leads us to one question:  Whose media is this? Who is this affecting?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Media] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    Customers are increasingly expecting to shop any time they want, more inclined to shop multi-channel, looking to social media for ideas and recommendations, and ? 'Brands with both a physical and digital presence make almost 30% more in revenue. Simple: a consumer-wide shift in shopping habits. particularly in emerging markets ?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Media] What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples
    This means that she could be influenced by social proof, so HUCACE should think about how they could use things like testimonials, social media, and referral programs to drive conversions. 'Any project you undertake gets easier when you have real examples to guide you -- but it''s not always easy to find them. So we decided to help. HUCACE.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Media] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    This content will be the foundation for implementing other marketing techniques into your strategy, including social media, email campaigns, and public relations. 'Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. Websites
  • THE NEW STRATEGIST  |  WEDNESDAY, MARCH 18, 2015
    [Media] Marketing Doubleshot Podcast – Ep. 5 – Brands as Media Companies & Google’s Doorway Page Update
    'In this episode Josh Muirhead and Jonathan Barrick discuss brands evolving in to full-fledged media companies, putting customer experiences and user-generated content at the forefront. Links & resources mentioned in this episode: 5 Predictions for GoPro As A Media Company - www.edelmandigital.com/2015/02/19/friday5.
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