• HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Media] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    You may see a small spike in traffic the first day you post it because it is emailed to your blog subscribers or automatically posted to social media, but the majority of its success will come in the weeks and months after publish time. You''ve seen the data -- you know that if you publish more, you''ll start to see more and more results.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Media] 7 Silly Hashtag Mistakes No One Should Make
    Social Media 'Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations.
    [Media] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
    Cisco has been a forerunner of leveraging social media both externally and internally. 'Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. This is the crux of why B2B organizations all over the world are overwhelmed by the daunting task of how to create value in the connections they make.
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Media] Google+ is an island of misfit toys
    But Chris,” you say, “you’re the most persistent, prolific, and committed social media devotee that I know.” Content Marketing Social Media Marketing Facebook Gmail Goliath Google Google Plus Los Angeles Meta Network San Francisco Stacy Horn YouTube The island is a sanctuary for defective and unwanted toys. get it. get it. Market!
    [Media] Pros & Cons of Running Social Media Geared Towards China In-House
    'One of the toughest problems any company will face when going social is to decide between running social media geared toward China in-house or through an agency. Here are the pros and cons of running your Chinese social media in-house. Chinese Social Media There are both benefits and drawbacks from both strategies. Cons 1.
    [Media] CMOs Face a Major Dilemma [Infographic]
    As customers move across paid, earned and owned media, they typically are treated in a first-time-interaction fashion, receiving random promotions, messages and content that doesn’t map to their interests. We need to connect the dots of our customers’ experiences in ways that are meaningful to them. Marketing Efficiency
    [Media] How to Use Social Media for Small Business Marketing
    'I was recently interviewed by Insurance 321 about social media for small business, and I realized that there was a lot of information I was sharing with them that were equally relevant to the Maximize Social Business reader. How to Use Social Media for Small Business Marketing by Neal Schaffer - Maximize Social Business. Fix it.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Media] How to Get More People to Share Your Blog Posts [Infographic]
    Blogging Social Media 'I''m sure you''ve heard that if you want people to share your blog posts, all you have to do is create exceptional blog posts. It’s that simple, right? Truthfully, it''s not that easy. Since I''m pretty sure you don''t want to do that, you should keep on reading. What else do you to optimize your blog for sharing?
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Media] Identifying A Target Audience for Manufacturers
    Monitoring when and how people interact with your social media and other channels can tell you when the best time is to post your content to maximize visibility. '“If you’re everything to everyone, you’re nothing to no one.” In other words, don’t waste your time and money on trying to sell to everyone. It just won’t work. But be realistic.
  • BIZNOLOGY  |  MONDAY, JULY 28, 2014
    [Media] Why Twitter just may be the better social marketing choice
    B2B Marketing Social Business Social Media Marketing 'Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012.
    [Media] An Introduction to SnapChat Marketing for Restaurants
    Related Stories Five Ways Hotels and Restaurants Can Optimize Social Media Turn Hotel Initiatives into Unique Social Media Contests. Social Media for Hospitality 'Snapchat is still flying a bit under the radar for marketers. Although the messages are temporary, users are still able to … Continue Reading.
    [Media] 9 Keys To Brand Publishing Success
    'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Programmatic platforms and media buyers can insert them. Brands have been taking their budgets in paid media and testing new forms of advertising with social platforms, sponsored content, and native ads.
    [Media] [CASE STUDY] How To Woo Your Customers? (This Travel Company Knows)
    Related Stories The Future of Social Customer Service: Seamless Customer Experience Is Chinese Social Media Important For Growth? 'Would you cherish a company that sends you and your spouse on a romantic trip? Well, this is what one of Antavo’s customers did with 138 people. iDBUS is … Continue Reading. Mobile Uncategorized
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Media] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    had the pleasure of sitting down with her last week to chat about JetBlue''s uniquely dedicated approach to Twitter as a customer service outlet, rather than simply a social media marketing tool. We''re all about people," she explained, "and being on social media is just a natural extension of that. Social Media But not JetBlue.
    [Media] The Inbound Marketing Methodology Explained [VIDEO]
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media – Here’s how Jay Baer explains social media. Social media is gasoline.” Inbound Marketing. So what can you do?
    [Media] The Twitter Book that changed everything
    Related Stories 25 ideas for your social media network strategy The essential guide to building your business through Twitter search Case Study: How I got on a national television show through Twitter. That’s why when it was time to create a new and expanded edition I felt a weighty responsibility to not screw it up! ForReal. ForReal.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Media] Got a Trade Show Coming Up? How to Use Instagram While You're There
    Social Media event marketing 'Think about the last time you put together a booth for a trade show or conference. You probably made sure your signage was noticeable, brochures were printed far ahead of time, and you had enough people to staff your area during the entire conference. Hate to break it to you, but you still forgot something.
  • E-QUIP  |  SUNDAY, JULY 27, 2014
    [Media] 5 Essentials for Recruiting Success
    Both can be served by targeted marketing assets such as your website, brochures, fact sheets, social media, and videos. 'Before the financial crisis, the biggest challenge facing A/E firm executives was finding enough qualified staff to meet growing workload demands. The resulting recession solved that problem temporarily. Tough question?
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Media] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    19 Tweetable Takeaways From the Hottest Names in Social Media. Last week, some of the biggest names in social media marketing spoke at the Social Fresh Conference in Orlando Florida. 'For the past few weeks, the most shared content has covered a wide range of topics related to inbound marketing. Tweet. Tweet. Tweet. Tweet.
  • THE ROI GUY  |  FRIDAY, JULY 25, 2014
    [Media] CFOs are Large and in Charge of Tech Purchase Decisions?
    There are three key factors you should be aware of that are driving more CFO control: Disruptive - CFOs believe that disruptive technologies can drive growth, with CFOs involved in spending decisions for big data, cloud computing, mobile and social media as growth enablers. Is your content speaking to the CFO? If not, we should talk!
    [Media] Essential benchmarks for B2B marketers
    It’s full of really useful statistics about social media, direct mail, events, click-through-rates, online ads and a whole host of other stuff too. B2B b2b social media Content marketing marketing benchmarks 'Vital statistics, benchmarks + best practice guides for B2B marketers. What’s this? Go on then.
  • BIZNOLOGY  |  FRIDAY, JULY 25, 2014
    [Media] 5 point quality assurance checklist for your social media posts
    'Your social media engagement traffic, engagement, and exposure are critical to your success. Craft your CTA’s to be requests rather than commands, discreet pushes towards participating in your social media strategy. Most top social media outlets – increasingly – facilitate image sharing. Social Media Marketing
    [Media] Creating an Engaging Customer Experience In A Socially Connected Marketplace
    Related Stories 8 Ways to Enable an Effective Social Shopping Experience Initiating the Social Media Path to Purchase Model Understanding Social Customer Experience Path to Purchase Behaviors. 'What is an Engaging Customer Experience? Engaging has a nice ring to it. Marketers love to use the term frequently, and why not? Is it Facebook likes?
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Media] Would Your Employees Care If You Were Fired? Inside the Market Basket Story
    Only in the last decade or so have business schools and mainstream media begun popularizing years of research showing that paying your employees more doesn''t hurt profits -- in fact, the opposite is true. 'Empty shelves. Protesting employees. It''s any company''s worst nightmare. How did Arthur T. Demoulas grow such a loyal employee base?
    [Media] Live first. Post later.
    MissDestructo is the CMO at Meshfire , a social media management platform out of Seattle, WA. MissDestructo is the CMO at Meshfire, a social media management platform out of Seattle, WA. Psychology and social media sociology Technology Time management amber osborne digital etiquette psychology of social media Post later.
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Media] New Data Calls BS on Instagram Photos With #NoFilter
    Social Media marketing data 'Selfies tagged with #NoFilter tend to get more likes than those that are not, so it makes sense that any Instagram user looking for a little boost in internet-fame would slap #NoFilter on their photos. But what if the picture just looks a lot better with Valencia or X-Pro II applied to it? Keep on reading.
  • WRITTENT  |  THURSDAY, JULY 24, 2014
    [Media] 9 Persuasive Writing Tips for a Copy that Sells
    Flattering testimonials and large social media followings are two prime indicators of social proof. 'The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Media] Paid Search & The Truven 15 Top Health Systems
    'As a follow-up to our recent publication, Social Media Benchmarks for Health Systems , we wanted to take a look at how the same health systems are using pay-per-click (PPC) advertising. Most health systems that are seeing success online are typically using more than just one type of digital marketing tactic. on quality and efficiency.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Media] The Do's and Don'ts of Using Facebook for Business [Infographic]
    The number one reason 73% of social media users "unliked" a brand on Facebook was because the brand posted too frequently. Social Media 'You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. Tweetable Takeaways.
    [Media] How to Create Compelling Technology Client Case Stories
    Related Stories Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference Social Media 101 for Technology Firms Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms. 'Having a good reputation is key to having a successful brand, especially in the technology industry. Approach them.
    [Media] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Thankfully, there are numerous social media tools available to simplify this process and allow content marketers to craft a well-thought-out and targeted approach to audience identification and social promotion. Chances are, if you’re a social media user, you’re familiar with Klout and its popular “Klout score.”
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Media] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    If you''re feeling inspired by the quotes below, feel free to click each quote to tweet it individually or download this Excel file to upload all 25 quotes directly into Social Inbox or your social media publishing platform (If you do this, make sure you re-save the file as a CSV. Social Media 'When do you feel most inspired? ”
    [Media] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    The social media experts from Link Humans designed an intriguing infographic to help professionals, including B2B marketers, create killer LinkedIn profiles. Infographics Social Media B2B lead generation B2B social media LinkedIn 'As we know, LinkedIn can be a valuable and effective form of B2B lead generation.
    [Media] Why Willy Wonka Should Not Be Your Business Model
    Some of these companies even engage in their version of Social Media: they have a Twitter or Facebook account, post semi-regularly, but don’t actually engage with any of the users. 'It’s important to get a few of the obvious things out of the way first: 1) Willy Wonka = the 70’s Gene Wilder version of the Roald Dahl book.
    [Media] Digital Coupons Drive Sales [Infographic]
    Consumers have greater access to online coupons through email, shared through social media, and online via a plethora of coupon-specific websites. 'Everyone loves a deal. This infographic from the folks at Vouchercloud outlines the growth in digital coupons, who’s using them and how they’re being used. The short answer is YES!
    [Media] Using Social Media to Recruit New College Grads
    Using Social Media to Recruit New College Grads by Laurianne Laval - Maximize Social Business. The Importance Of Storytelling In Social Recruitment The 5 Commandments To Becoming A Leader In Social Media Recruiting. Yesterday: Traditional … Continue Reading. Related Stories Looking For Talent? Why Not Use YouTube?
    [Media] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business – Paul M.
    [Media] Do B2B Companies Really Need to Be on Facebook?
    'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. What are you trying to accomplish with social media? B2B companies need to use these social media platforms to achieve higher level business goals that others in the organization are tracking and supporting.
    [Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study). 'By Rob Petersen, {grow} Community Member. It is now #2 behind TV. It is now #2 behind TV.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Media] How to Get More People to Register for Your Next Event
    Create striking images to use in social media that will grab attention and direct people to the event website. 'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Email.
    [Media] How to Write for the Web If You Were Born Before 1965
    noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. There is no need to type two character spaces between sentences.
  • ENGAGE  |  WEDNESDAY, JULY 23, 2014
    [Media] An Editor’s Anthem
    In the past week, it’s made the social media rounds and amassed more than 9 million YouTube views. Weird Al’s musical humor fits right into our sharable, social media world. 'Editors, writers and English teachers rejoice! We finally have an anthem that highlights our grammar gripes using humor, wit and rhythm. Ask Permission.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Media] How To Use Social Media for Recruiting Young Talent
    Utilizing social media in today’s Internet-driven world gives your company a modern face and voice. By engaging with potential candidates through social media platforms your company will build new relationships and attract young professionals. So how can companies embrace the power of social media to attract young talent?
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Media] 72% of People Who Complain on Twitter Expect a Response Within an Hour
    We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you''re a brand. 15% would complain about (or shame) the company/brand in social media. 47% of people recommend the brand in social media. 42% of people praise the company in social media.
    [Media] Fresh Insights in Selling to SMBs
    Respondents were asked all kinds of questions about their buying, influences, media preferences, resources, the works.  'Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go.  SMB is where there’s enough volume to do plenty of testing. Thought leadership.
    [Media] 4 Ways To Involve Your Best Social Media Ambassadors
    'The success story of TELUS’s “Customers First” Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Ways To Involve Your Best Social Media Ambassadors by Raymond Morin - Maximize Social Business. Social Media Influence
    [Media] 9 Pillars for a Killer Content Marketing Strategy
    80% of American Internet users interact with blogs and social media. Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. If you are focused on a younger crowd, social media may be best. 'Image source.
    [Media] Like Looking at Montana through a Keyhole
    One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. 'Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. So, in light of that, how’s your web site?
    [Media] B-to-B Marketers: Are You Utilizing SlideShare?
    'When we think of utilizing social media in the marketing mix,  SlideShare is probably the most overlooked and underutilized tool. Plus, you get the added bonus of using the other social media tools to promote your Power Points. There are over 60 million unique visitors a month to SlideShare sites with over 215 million page views.
    [Media] Your Customers Want to Talk to You
    'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. So I will either go rooting around on your Investor Relations page to find a contact email, or I will head to social media and try to get Seal Team Six to respond. So I’m going to visit the website. a pop.
    [Media] The Future of Social Marketing Automation is Here (And Improving)
    2013 study of marketing professionals identified “social media marketing” as the second-most powerful trend contributing to the formation of the “modern marketer” — after the ability to track marketing ROI with technology. Social Media The hold up has been partly cultural and partly technological.
    [Media] 5 Reasons LinkedIn Has Lost Its Luster
    Adding to the confusion, many social media experts jumped on endorsements as a way to get someone’s attention. Adding to the confusion, many social media experts jumped on endorsements as a way to get someone''s attention. 'By Eric Wittlake, {grow} Contributing Columnist. In comparison to the constant ping of tag (or even poke!)
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Media] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
    30 Terrible Pieces of Social Media Advice You Should Ignore [link]. If a tweet brings attention to "30 terrible pieces of social media advice you should ignore," people want to be part of the "good marketer" collective that doesn’t take bad advice. Social Media More than you would think. 1) Cognitive Dissonance.
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Media] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    It’s true many brands have their sights set on becoming media companies and content machines, and it’s also true that you can connect videos to real ROI , but video marketing has to start with a clear plan outlining your purpose, your KPIs, and your planned tactics to push your content to it’s full potential. My advice? month?
    [Media] What LinkedIn’s Acquisition of Bizo Means For Marketing
    But with our open ecosystem of media and ad partners in the Oracle Data Management Platform , marketers can also leverage hundreds more display, search and other paid media partners to reach their audiences in compelling ways. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” Marketing Efficiency
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Media] Guide Campaigns in Assisted Living Marketing: A Case Study
    This Guide is helping convert PPC visitors at the top of the funnel, adding value to SEO, and even getting shared via social media (see those 37 referral conversions? Many of those are via Facebook and other social media.). 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! think so.
    [Media] Facebook Introduces “Buy” Button – What It Means for Your Biz
    Breaking News Social Media advertising Buy Button e-commerce Facebook social network 'Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Media] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    You can amplify your content through a variety of ways, including paid promotion, social media, email, link earning , etc. Optimize their social media profiles and or help them write content for your company’ site. The most important step: Make the media’s job easier. Hm, sounds simple enough, right? million results.
  • ENGAGE  |  TUESDAY, JULY 22, 2014
    [Media] Clever Quizzes That Don’t Involve Cats or Celebs
    The former drove 10,000 visits to Food52.com, according to Social Media Explorer , where readers got their answer and a link to a Food52 recipe for “their” cake (right next to the site’s online shop). 'Have you taken any quizzes lately? Perhaps “Which Cake are you?” on Food52.com. Buzzfeed record-breaker that racked up 41 million page views.
    [Media] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Media] 19 Tweetable Takeaways From the Hottest Names in Social Media
    'Last week, I had the pleasure of hearing some of the biggest names in social media marketing talk at the Social Fresh Conference in Orlando, Florida. So from social media experts at JetBlue, Spotify, Dunkin'' Donuts, and many more, here are the 19 most memorable -- and tweetable -- tidbits I picked up during the conference.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Media] The C-Word and Higher Education Marketing
    Fathom’s Education Quarterly Standard decomposes this trend more completely, but from a 30,000 ft view we see  increased participation in online advertising of all kinds, and much more social media and content strategy expertise and creativity  – all to engage with and attract potential students.
    [Media] Top 5 Lead Generation Tips in Management Consulting
    Review social media (59.9%). Social media. '“You’re only as good as your last workout” is a common saying among athletes, but the underlying premise is just as applicable to many business development practitioners: you’re only as good as your last contract. Fortunately there is data to guide firms. References.
    [Media] ROI for content marketing
    This is why lots of business owners struggle with social media and content marketing. 'That old debate of Return on investment (ROI) will get applied to everything and anything in business and rightly so. Business owners and investors alike are not in their fortunate positions without asking these kinds of questions daily. Events
    [Media] “Break the Ice” with B2B Lead Generation Programs that Work
    Most of us in this industry have spent years trying to CONTROL – control our teams, control the tactics, control the process, control social media, control content marketing, and so on. would definitely be stumped! Stumped I was last week when I was talking to Ben who is a senior executive at a client organization. Break the ice.
    [Media] 5 Pinterest Tactics + Back-to-School = A+ Sales
    According to research from Dan Zarella , “The Social Media Scientist,” pins with descriptions written in 200 characters or less receive the most repins. Social Media back-to-school Back-to-School Pinterest Boards pinterest Pinterest for Business Social Media Marketing I’m with you, but guess what? college DIY.
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Media] Google+ is an antisocial network
    Content Marketing Social Media Marketing Facebook Google Google Plus Linux Meta Network Virtual community YouTube For most, Google+ is an antisocial network. Antisocial Networking Service. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. Raymond.
    [Media] 3 Tips to Improve Your Social Customer Service
    Social Media for Customer Support 'Building relationships with your customers requires more than the occasional “check-up” to see how they are doing. Beyond simply fixing your customers’ issues, businesses need to interact meaningfully and consistently with their customers.
    [Media] 23 Outstanding Social PR Guides
    But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. ” What’s Changed, What Hasn’t in Media Relations by Business2Community. ** 5 STARS.
    [Media] The ROI of Twitter, Explained
    Related Stories Five important lessons on the economics of social media Why Ad Agencies aren’t adjusting to a real-time social media world Does blogging still matter in 2014? If I were the King of Facebook … 25 ideas for your social media network strategy. 'Twitter is a mystery to many. It’s understandable.
    [Media] ? 5 Tips for Marketing in a Highly Regulated Industry
    However, the cost savings, greater efficiency and increased accountability of online marketing, email and social media, are impossible to resist, and after all, businesses need to go where their customers are. With new social media channels popping up every day, this volatile situation is only going to escalate. Ed. ).
    [Media] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    One of the essential themes in my talk was the concept of trust—specifically why employee use of social media can establish connections with communities in ways that traditional advertising has never been able to. Salesforce wrote an article last year listing 45 ways to build brand trust through social media. FOR EWORD by David C.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Media] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
    'Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Media] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory. Marketers know that video content and social media are a perfect match. That’s a huge win for social media tracking and ROI. Press Releases
    [Media] What Every Managing Partner Needs to Know About Social Media
    'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? But as it turns out, social media actually plays an important role in many of the issues that occupy our attention.
    [Media] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    The Lede is a short-form broadcast hosted by Jerod Morris, the director of Content for Copyblogger Media. Social Media Marketing. This podcast , hosted by Social Media Examiner, is created for busy marketers and business owners who want to know what works best with social media marketing. Back to Work. HBR IdeaCast.
    [Media] The Emotions of the Sexes and How To Capture It In Social Media
    'You have been using social media psychology in your marketing. You have responded in some way psychologically to someone else’s social media update as well and it made you react or respond in some way. The Emotions of the Sexes and How To Capture It In Social Media by Wade Harman - Maximize Social Business.
    [Media] 5 Reasons to Invest in Interactive Content
    The first three waves, according to Scott, are 1) text-based web content, 2) rich media content, and 3) personalization. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. The “Guess Which Won?”
    [Media] How To Link Inbound Marketing With Trade Show Success
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. An increase in social media following. Keep in mind two things: 1) your marketing goals, and 2) your call to action. They sure can.
    [Media] Straight talk on social media consulting
    'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. It’s really not about social media. Having a deep love of social media does not make you a social media marketing professional. This career choice is about MARKETING not social media.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Media] Is Parallax to Blame for Poor SEO?
    Load time increases with multimedia, and you can imagine how much that affects an interactive, media-heavy website using parallax design. '"What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. Take this site page from Honda CRV, for example. How Parallax Design Works.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Media] Don't Miss Out! Catch Up on This Week's Most Shared Content
    Your title is your blog post''s first impression on a reader, whether it''s getting discovered in social media, search engines, or in a person''s inboxes. 'Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]. Tweet.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Media] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. 51% responded “somewhat effectively”.
    [Media] Are Millennial Marketers More Analytical?
    Even their presumed affinity for digital media, which is certainly more measurable than traditional media, doesn’t necessarily translate to an interest in ROI measurement. Indeed, most digital measurements such as Web traffic and social media interactions have almost nothing to do with ROI. End of discussion.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Media] The Fallacy of the Lazy Millennial
    They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. Tip: Encourage social media use instead of prohibiting it to ensure that you''re getting in front of more qualified prospects. 'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales.
    [Media] Advice from a Social Pro: Are Facebook Promoted Posts Valuable? [VIDEO]
    'In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Tim McDonald, Director of Community at Huffington Post. Social Media Facebook Huffington Post promoted posts Tim McDonald © 2014, VR Marketing Blog.
    [Media] Don’t Make Marketing Decisions Based on Bad Data
    Without even realizing it a campaign could have a wrong lead source designated, and suddenly your organic search leads start showing up as event leads, your social media leads turn into paid search leads, or your direct leads change to prospecting leads. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Media] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    The importance of visual content has been highlighted by the evolution of the social media sites marketers use every day to promote their content and brands online. 'When it comes to marketing content, the web is cluttered, and the competition is tough. Luckily, a great way to make your content stand out online is to make it more visual.
    [Media] 5 Social Media Mistakes You Don’t Want To Make
    'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. m fairly certain my friends will never stop mocking me for this picture, but in the world of social media marketing, mistakes can have much worse consequences. Using social media as a megaphone.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Media] Is Author Rank Really Relevant?
    Focus on relevance, looking for opportunities to link back to your content on legitimate sites with guest posts, via social media, and any which way that can be described as user-focused. SEO Social Media 'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. Authorship. It hasn’t. No one does.
  • ENGAGE  |  THURSDAY, JULY 17, 2014
    [Media] Wanted: More Journalists for Branded Content
    She’s annoyed that she gets paid vastly less for writing under her own byline than she does for ghostwriting for CEOs, for the same media outlets. 'Roaring through the content marketing blogosphere is journalist Amy Westervelt’s public vow to stop writing “content” for companies. can’t take it anymore.”. Well, that would be great.
    [Media] Survey: How to Get the Most Out of Brand Advocates
    the company thanking the customer or sharing their posts on social media). Nearly half of respondents between ages 18 and 34 (44 percent) said they’d be “much more likely” to refer someone to a brand they love after receiving recognition from the company over social media, compared to just 16 percent of respondents over 55. Conclusion.
    [Media] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Increase social media. Ideal for connecting with prospects and sharing the content you produce, social media activity is quickly becoming a necessity for accounting firms. We found that 60% of prospects use social media to check out a service provider. Conduct research. This is a no-brainer. Use content marketing.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Media] How Your Brand Can Avoid These 5 Social Media Mistakes
    Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. But what about the common social media mistakes you don’t often hear about? Sure, it’s great to build your presence on social media channels, but keep in mind they’re not truly yours. 'Oreo. Starbucks. Coca-Cola.
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Media] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    I’ve always been a fan of HootSuite’s ongoing webinar series: HootSuite holds these webinars on a fairly regular basis, and gives attendees the ability to learn more about social media strategy, with a secondary focus on achieving results with the HootSuite platform. 'Who doesn’t love a good webinar? According to ON24, 5.8
    [Media] Trade Shows: Are You Taking Advantage of the Media Opportunities?
    Contact the trade show management a couple of months ahead of time to obtain its list of registered media. short presentation by company executives, demonstrations, networking, socializing and the all-important leave-behind press materials can make for a very valuable hour and a half event for key media contacts. Press events.
    [Media] How to Build Your Email List [GUIDE]
    Use social media  . 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is here with some ideas to help you create an effective and engaged email list. Got a mailing list for snail mail? You should provide them something of value in exchange for their email address. .
    [Media] There Are No Emergencies in Marketing
    'Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. That was before social media. Related Posts: Social Media is the Lighter Fluid, Not the Barbeque. Well we certainly can’t be having that.
    [Media] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    Go for audience-first tactics to support your brand perception and earned media. 'by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He offered inspiring tips for modern marketers at the event. ” 2.
    [Media] WTF Does Kevin Spacey Know About Content Marketing?
    But the Oscar-winning actor, director, writer, producer is getting quite a bit of media coverage for his views on traditional media and storytelling. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Two things that we talk a lot about here. Why Kevin Spacey?
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