• IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media] 5 Mobile Insights That Will Change How You Market to Millennials
    The top mobile activities may surprise you With Internet access in almost everyone’s pocket, it’s probably surprising that messaging and calling are still the top two smartphone activities, beating out social media, videos, pictures, and email. Everywhere you go, millennials are looking down at their phones. consumers.
  • CAPTORA  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media] [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago
    People thought I was crazy to give up a steady job at that time, but I didn’t want to sacrifice my well-being. I had built up my personal brand online for best practices around SEO, social media and community building (which soon turned into what we all know as Inbound Marketing). How to figure out the right hiring priorities.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media] [Infographic] When the Cat’s Away, the Mice Will Optimize Their Paid Ad Campaigns Using Marketing Attribution
    Eva Sharf, Bizible’s illustrious paid media manager sat down with me to explain the ins and outs of ad campaign optimization using attribution. The proverb implies that when deterrents or restrictions are removed, a person is free to do what they want. There was nothing to worry about. So, what’s all the fuss about attribution?
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media] Five Often-Overlooked Reasons Senior Executives Should Use Social Media
    hear these objections all the time when speaking to top executives about social media. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch  and Elon Musk waste time on Twitter? B2B LinkedIn marketing Social Media social networks Tips linkedin Medium TwitterSound familiar?
  • FATHOM  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media] Using the New Lead Gen Feature in Facebook
    If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. What if you could eliminate a few of these steps and still generate a lead in a more cost effective way?
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    Corporate marketing benefits with personas by using them to create a more integrated experience for buyers in their content architecture, event and media venue selections, and in managing influencers and partner agencies. Top Challenges Related to Buyer Personas. The Role and Importance of Personas. It’s like taking a selfie. What Can We Do?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media] Social Listening: Harness Marketing Insights from Consumer Conversations
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar was sponsored by Brandwatch. We discussed tips and tricks for finding and utilizing Social Listening in your organization!
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media] 10 Social media metrics every marketer needs to know
    Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media] Are marketers getting lost in the Dark Funnel?
    Before the explosion of social media and content marketing, marketers probably knew the answers to these questions. Before the explosion of social media and content marketing, marketers probably knew the answers to these questions. By Krista LaRiviere, {grow} Community Member. How did this person hear about us? How informed are they?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media] Leveraging Alumni to Help Drive Inquiries and Applications
    Run campaigns encouraging alums to post content on your social media sites. These aren't alumni-siloed social media profiles. Direct the alumni-generated content (AGC) to the social media pages that prospects visit. Alumni can email back responses or post directly to your social media channels with a campaign-branded hashtag.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media] #SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
    billion media impressions overall. But the company’s traction nevertheless offers us an important place to start in reflecting on the strides brands made during this year’s Super Bowl in their social media promotions (and the lessons that lie therein for us marketers). 1. If you’re anything like the 111.9 Engage Followers in Real-Time.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media] 9 Ways to Repurpose Content and Reach a Larger Audience
    Determine what content has been shared the most on social media, or what has generated the most website traffic. Blog posts also attract web traffic from search engines and social media, keeping your firm’s website a destination through a continuous stream of current and relevant content. 2. Identify what has performed the best.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 9, 2016
    [Media] Marketing Confession: I Didn’t Watch Super Bowl 50
    This does not mean that I’m totally unaware of them. I got promoted glimpses across the social media I frequent, my inbox is filled with links to posts focused on the “best” ads, and many companies (Doritos being the stand out for me), took their advertising game to Twitter early, offering to reward the best tweet on game day.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Media] Trust Issues in the Marketing Industry: A Road Map to Rebuilding Relationships
    Only 3% of respondents said sponsored posts on social media encouraged them to try a new product. Marketers and agencies don’t trust each other – CEOs don’t trust marketers and customers don’t trust advertisements. It’s a self-perpetuating cycle that is hard to break. Fournaise Marketing Group. The McCarthy Group. Lab 42. Wrong.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Media] What is Retention Marketing, and Why You Need to Start Today
    In the past SEM and social media were cheap and effective ways to drive traffic to our ecommerce sites. Social media is seeing a similar trend to Adwords. To get real exposure on social media you can pay for social ads or promoted posts. The whisperings have started, but do you really know what retention marketing is? Ecommerc
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Media] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Below are ways to use ‘likes’ to your staffing firm’s advantage by making potential clients and candidates invested in what you have to say across your social media platforms. The way dopamine is released, with regard to social media, is much more basic (and sedentary). Every social media platform has a way to ‘like’ and share content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Media] B2B Video Marketing Done Right
    Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 9, 2016
    [Media] The Preferred Methods of Social Sharing by CMOs
    Many are quite adept and active when it comes to their social media footprint. Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Last week via a Forbes post I shared some social CMO stats from 2015 including top hashtags shared by CMOs for the year and most popular publication, too. CMO Corner
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Media] AEC Website Design Trends - The New Normal
    Whether it’s a simple photo montage with annotations or sophisticated 4D animations, videos are a growing and important media to include in an AEC firm’s “recent work” section. Many AEC industry leaders are working with websites that are 4–5 years old. Website Design Trends for 2016. Trend #1: Imagery.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [Media] 4 Elements that drive B2B direct marketing results
    Sequence and Frequency of Contact Media – 20-30% of success. At the beginning of the buying process only three DM media are both targetable and proactive (outbound ) – email, mail, and phone. Social media can be included once the individual has responded and provided that information. Do You Know the Basics?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Media] 3 Ways to Make Your Brand Fashionable
    Author: Melanie Grant As Coco Chanel once said, “In order to be irreplaceable one must always be different.” ” And that’s never been more true than in today’s consumer environment, where marketers face intense competition for the attention of customers, both online and offline. Put your customers on a pedestal.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Media] Improving Customer Relationships with Marketing Automation
    Customers who download and share content regularly and who interact on social media accounts are extremely valuable. With all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers. Improving Content.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Media] Why We’re Thinking About Messaging Apps All Wrong
    There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. Research from Business Insider shows how quickly messaging apps have caught up to and surpassed social media network usage. How Are Messaging Apps Different From Social Media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 9, 2016
    [Media] Words that inspire and change us
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. We also take Bollywood by storm. More or less.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Media] What to expect when you’re expecting #MarTech next month
    Ad tech built for the needs of media intermediaries is giving way to marketing tech built to serve marketers and their customers.Old-style media metrics like GRP’s, CPM’s and impressions are going away, as marketers focus more and more on business outcomes and ROI. So how will this be the biggest and the best MarTech yet?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Media] 45 Phenomenal Email and Mobile Marketing Stats
    Email is the only digital channel that outperforms old media standbys in terms of how consumers prefer communcations with companies — postal mail (preferred by 48%), television ads (preferred by 34%) and print media, such as magazines and newspapers, (preferred by 31%). 76% share photos and video on social media. And 72% of U.S.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Media] How to Use Instagram for Your Business [Free Ebook]
    Instagram for business has become an essential element of social media marketing. With 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. Social Media Content Marketing Daily PromoAnd more!
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Media] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    And our social media presence is consistent from Facebook to YouTube.”. Today, there are even more cameras around us, and social media pipelines to the rest of the world stand at the ready to broadcast one corporate misstep. And if you’re big enough, the saying goes, the paint is always on sale. That’s a great story. Brand personality.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 9, 2016
    [Media] 4 Ways to Survive a Social Media Disaster
    More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group. Social Media Customer Satisfaction & Loyalty Strategy
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Media] At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Last week, I had the pleasure of attending the IBM Connect Conference 2016 in Orlando, Florida. Working Smarter with IBM Verse.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. are shared and linked using social media or email. footnotes, searchable transcripts, and social media. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] The Ultimate Guide to Building a Content Marketing Team
    What types of content are needed to reach these (goals blog posts, white papers, social media posts, etc.)? 5. This is the team member (or members) who generates the content — web copy, blog posts, articles, social media posts or any other component of the content. Social media manager). tone and the voice for the social media.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Grande Guide to Social Advertising
    media sphere—what it means, why it’s worth it, and how best to approach it. message is the basic goal of a social media advertising. part of a social media marketing plan, you need. all of social media advertising. Social Media ProBook. at blog.eloqua.com/social-media-probook. Grande Guide to. series. Think.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Marketing Automation Simplified
    12 The Role of Social Media and Content Influence Inbound Marketing. Social media sites are a hub for information gathering, primarily because the distribution of that information. As social media users, we review a constant flow of. Social media has added another component to the buying process as a result. Social media.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Grande Guide to Lead Scoring
    observations, and turn to social media to crowd-source. PROSPECT INFLUENCES As prospects receive more and more messages, information, and education through social media during. generation, lead generation, online media, B2B sales and. Grande Guide to. Lead Scoring What Is a Grande Guide? series. investment in time. FIGURE 1.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Grande Guide to B2B Blogging
    GET MEDIA COVERAGE Because blogging positions you as a thought leader, it. offers the potential for reporters and media outlets to. readers, emails and on social media channels, and it. of Make Good Media, is well- known source of knowledge. their CRM vendor to create an integrated social media. Grande Guide to.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] The Demand Gen Pro's Cookbook
    cups display ads 1 gallon paid media. program and cloud connectors to your paid media. PINWHEELS From the DocuSign Kitchen Nothing fills a funnel like a heaping portion of social media. social media, and customers of competitors. Prove social media’s impact on demand generation to increase the pipeline. delight.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] The Ultimate Guide: Getting started with Social Selling
    72% 81% Buyers use social media to research. media to research before. Buyer Behavior Survey Your social media presence. spend time on social media. • Ask them where they get their information. 2. Study profiles to create personas. • Use potential prospects’ social media profiles and. what to want. takes the order.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    media partners for the data. 1Targeting (That’s on target) A How-To Guide for transforming your database to support effective. segmentation and persona-driven communication and engagement. 2Are you in the market. for a chicken coop? That’s not you.* Unreliable targeting can end a conversation from the get-go. That doesn’t work either. can be.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] How to Create Personas for your B2B Content Marketing Strategy
  • THIRD AND TWO B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    press releases, select art work, buy media and. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Ad Blocking's Impact and the Future of Digital Marketing
    Cut through the media hype and hear about alternatives. The impact of ad blocking is undeniable. Get the facts straight from the source and learn what it means for the future of Digital Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [Media] The Importance of Marketing Automation
    websites, social media, email) and automate repetitive tasks. Marketing Intelligence includes utilizing tracking codes in social media, webpages and email to track the behavior of individuals interested in a service or product to gain a measure of intent. The Importance of Marketing Automation. Get Started with ActiveDEMAND today!
  • BIZIBLE  |  MONDAY, FEBRUARY 8, 2016
    [Media] The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
    Today’s buyers are engaged via a slew of channels, including email, social media, PPC, webinars, blogs, and more. The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying. Your leads may spend months considering whether they’ll make a purchase with you. Build Credibility as an Industry Expert.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Media] Top 5 Marketing Skills
    Content Marketing: Today every company is a media company. Social Media: When you look at the first three things above,  social media becomes an important avenue for distributing your content, driving SEO and increasing brand awareness. It’s more than broadcasting your own content (known as “owned” media).  You
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Media] Can you repurpose content?
    Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them. Content Strategy
  • THE ROI GUY  |  MONDAY, FEBRUARY 8, 2016
    [Media] Follow Your Heart to Content Marketing Success
    In fact, 83% of CMOs believe that social sharing is the primary benefit of social media marketing (The Content Code). By Dan Sixsmith & Tom Pisello Promotional Content simply doesn't work. With 71% of buyers disconnecting because of product centric content, what are marketers to do? They need Help--not a sales pitch.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 8, 2016
    [Media] Time to abandon spray-and-pray lead generation
    The experience said a lot about the quality of leads that traditional channels are able to provide in a chaotic media world. Social media also plays an important role here because profiles and conversations yield valuable insight that can be used for targeted messaging. Only two remembered registering for the event. Quality time.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Media] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. Social Media b2b
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Media] How to Use Hashtags on Twitter, Facebook & Instagram
    A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". You can put these hashtags anywhere in your social media posts: in the beginning, at the end, or anywhere in between. Social Media Daily CanonicalFebruary 5, 2016.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Media] The uncomfortable state of content marketing metrics
    While content is the fuel for social media success, we simply can’t even trace its path today. While content is the fuel for social media success, we simply can't even trace its path today. This is not good. And the worst may be yet to come. Fixing the content marketing problem. It sucked. Lots of good ideas die. No idea.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [Media] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    Social media. What is account-based marketing ? As Demandbase defines ABM: “It’s a set of principles that range from…. trying to engage large, named customers at a deeper level, to pursuing new, high-value accounts that share similar size, industry or geographical characteristics with existing top-tier customers.”. Email marketing campaigns.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Media] Marketing attribution systems: a quick look at the options
    Does the vendor create optimal media plans? Systems may do this at different levels of detail, with different levels of sophistication in the optimization, and with different degrees of integration to media buying systems. I’ve seen a lot of attribution vendors recently. Or not. Sometimes random is just random.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Media] Hacking Marketing: Rethinking Marketing Management in a Software World
    But when you realize that marketers are now paddling water up to their chins in websites (software), analytics (software), social media (software), marketing automation (software), interactive content (software), mobile apps (software), and so on, it starts to seem obvious. Software has eaten the world — and marketing too. John L. David C.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, FEBRUARY 6, 2016
    [Media] What Type of Marketing Cry-Baby are You?
    My adult conversation with them goes like this: None of the “games” in the marketing toolkit – publicity, advertising, social media, videos, conferences, newsletters, blogging, direct mail, etc. As my kids started to whine, I would sing: “The babies on the bus go wah, wah, wah. Wah, wah, wah…wah, wah, wah. All through the town.”.
  • JUNTA 42  |  SATURDAY, FEBRUARY 6, 2016
    [Media] This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
    They should stop creating all of this content themselves and go back to communicating via media companies. I don’t understand where this argument is coming from. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with an example from Chief Optimist by Xerox. Sponsor (33:10).
  • VISUALLY  |  FRIDAY, FEBRUARY 5, 2016
    [Media] Stop Making Average Content: How to Make Remarkable Content Without the Risk
    Half of all content published is shared eight times or less on social media, and receives zero (yes, ZERO ) inbound links. But what if you knew in advance that your content was going to be widely shared, earn media placements, and drive a ton of traffic? There are two kinds of content in this world. Then there’s remarkable content.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Media] Can Just a “Perceived” Economic Shift Impact Staffing?
    Getting the word out via social media and blogging can play a huge role, and those who are willing to communicate in this manner can often gain a significant edge. Glassdoor It’s no surprise to you if working in the staffing industry, that even a perceived shift in the economy can have a significant impact on your staffing business.
  • FATHOM  |  FRIDAY, FEBRUARY 5, 2016
    [Media] Fathom Social Media Update
    Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. The post Fathom Social Media Update appeared first on Fathom. Blog Feed Social Media FacebookHappy reading! Update #1: Facebook Audience Optimization . Read the full article here.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Media] Amazon to Open Physical Stores?
    Of course, the media reporting the story are also laughing, because didn’t Amazon put all those brick-and-mortar stores out of business? Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. Such prodigious growth both inspired and disgusted everyone who watched. What’s the Story? Who’s Laughing?
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Media] Top Ways to Attract Prospects Through Social Media
    Your best bet in terms of social media marketing can change depending on your location in the world. No one wants their company to be associated with an embarrassing gaffe on social media. The post Top Ways to Attract Prospects Through Social Media appeared first on LEADership by Louis Foong, CEO The ALEA Group.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Media] Simple Tricks to Use Social Media Effectively
    When you’re new to social media, it can be scary. The truth is, social media isn’t scary. So how can you become an avid social media user? It’s OK if social media isn’t your #1 hobby. We recommend scheduling 15 minutes each day on your calendar for sharing or interacting with content on social media. Be present.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 5, 2016
    [Media] 2016 Cross Channel Marketing Trends
    The growing volume of first-party audience data and emphasis on accountability and the demonstration of return on investment across marketing and media efforts continues to drive the shift, per the report published by the Data Center of Excellence, which the IAB announced at the Annual Leadership Meeting earlier this week.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Media] The most important questions to make your marketing work
    Content Marketing Mobile Marketing Search Marketing Content marketing google now Internet of Things mobile mobile marketing search marketing Siri social media marketing strategySucceeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. Good question. At all.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Media] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    For example, if a high number of users found out about your app via social media, you could allocate more funds to run paid campaigns on Facebook and Twitter, scaling back on other tactics that don’t quite work as well. Author: Koustubha Deshpande These are exciting times in the mobile app industry. What is a 360-degree view?
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Media] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    26) Just over one-third (34%) of marketers in EMEA said traditional outbound marketing (like print ads, outdoor ads, and broadcasts) was the most overrated marketing tactic , followed by online paid advertising (13%) and social media (11%). do marketing. Here are some of our key findings from that global survey, divided by region.
  • B2B MARKETING INSIDER  |  FRIDAY, FEBRUARY 5, 2016
    [Media] 8 Tips on Creating Content to Be Shared on Social Media
    Every entrepreneur, blogger, and website owner is aware of the importance of social media content strategy. The post 8 Tips on Creating Content to Be Shared on Social Media appeared first on Marketing Insider Group. If you don’t make yourself visible for a greater audience, you won’t reap the benefits of your online presence.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Media] 14 Content Marketing Tools to Help Your Business Grow
    It is also helpful for streamlining your social media content production. In addition, content marketing often requires the use of social media, which can become a time vampire. Guest post by Joan Guilbert. Content engagement, budget, and variety are also commonly mentioned among those top challenges. Buffer. Yoast. MailChimp. PRWeb.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Media] 8 Pieces of Marketing Wisdom for the Chinese New Year
    Try new A/B tests for your emails, landing pages, and social media.". It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. Cheesy? little. Want to give it a spin? headline.".
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Media] How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
    During media events like these, we often see huge spikes of visitors. Starting up a business is hard work. Any successful entrepreneur will tell you that. What they’ll likely also tell you is that to be truly successful, timing is absolutely everything. Some entrepreneurs may call this aspect of success “luck,” and they’re probably right.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Media] Time Constraints: Content Marketing’s Greatest Challenge?
    Discover which social media channels offer the best opportunities for audience engagement. Creating valuable content is tough. In addition to well-honed creative chops, you’ve got to possess a solid understanding of the business problems that plague your audience. After that, there’s another major factor involved: time.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Media] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    Your competition puts a lot of its own data out in the public domain through social media. By creating quality content, whether that’s through your company’s blog or even through social media platforms, such as LinkedIn groups or Twitter, you can gather important information about prospects, customers and advocates.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 4, 2016
    [Media] How B2B Companies Can Use Awards as a Marketing Strategy
    Tell the story on social media. B2B companies compete every day for customers, and marketing is one of the ways that they wage that battle. Marketers in all B2B categories try to make their own business stand out from the crowd, to make it shine. Awards, in any part of society, exist to show others what you are great at. Everybody has them.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Media] Beyond Views and Downloads: Use More Advanced Content Analytics
    Direct lead generation can occur in two different ways: A prospect converts immediately after reaching a landing page on your website, as a result of an ad, organic search, social media post, etc. Author: Mike Telem Do you know what your top content assets were for the last quarter? In terms of lead generation that is. Any Direct Leads.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [Media] Content Technology: How the Medium Improves the Message
    Virtual reality has been used as a powerful tool to deliver news stories that might not have otherwise had the hoped-for impact—for instance, a simulated bombing in a neighborhood in Syria had a far more powerful reaction when viewed via a virtual-reality headset than it would have had via a traditional media stream. the medium. Got that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2016
    [Media] Putting content marketing on time out for a moment
    Related Stories Submitting to Facebook and other content adjustments you need to make today The business case for dwelling on dwell time How to achieve flow when you create content Straight talk on Patreon and patronage for content 25 Nuggets of Essential Social Media Wisdom. Is there a difference? ” Really cool, right? Reality check.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Media] How to Use Smart Content to Take Advertisements to the Next Level
    Some media companies are responding and trying to outsmart the crowd by producing more content, generating more listicles, and writing more ‘quick wins’ and listicles. Media companies provide more value than ever before. Follow the steps above for smarter content campaigns that knock your fellow media companies out of the park.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Media] Snow for Sale? How One Couple Built a Booming Side Business From Boston's Biggest Blizzard [Podcast]
    Famous media outlets were covering their business. It was snowing. A lot. Boston was in the midst of a blizzard -- the biggest one in recorded history. Kyle and Jessica Waring were cooped up in their apartment, and getting a little stir-crazy. They needed to do something productive. but what? Then, they landed on an idea.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Media] Everything You Need to Know About User-Generated Content
    As it ends up, user-generated content is perceived as being more trustworthy than other types of media … and that makes it more valuable. Content from social media contests. Blog posts, pins, social media updates, Twitter chats, webinar question,s and any other imaginable format all count, too. Want more content? Who doesn’t?
  • EMEDIA  |  WEDNESDAY, FEBRUARY 3, 2016
    [Media] A Day in the Life of… An Agency Media Planner
    Benefit from the advice of an agency media planner, who sees their fair share of proposals, to know what you should be looking for in a lead generation vendor. This month, we were able to get the perspective of an agency media planner, an expert at picking out winning traits in a lead generation vendor.
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