• CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Media] Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On
    According to data from Social Media Examiner’s 2016 Social Media Marketing Industry report, “a significant 50 percent of marketers [surveyed] plan on using live video services such as Facebook Live and Periscope, and 50 want to learn more about live video.” Your Peers Have Spoken: Live Video Is It.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Media] 6 Easy Ways to Predict Content Marketing Trends
    According to Andy Crestodina , cofounder and strategic director of Orbit Media, original research doesn’t have to be nearly as daunting as it sounds at first pass. Not long ago, in the spirit of celebrating a long summer that was dwindling to a close, I visited Canobie Lake Park in Salem, NH—which is where I met Pappy. What is trending?
  • JUNTA 42  |  SATURDAY, SEPTEMBER 24, 2016
    [Media] This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
    Robert and I also discuss the future of advertising, analyze AT&T’s aim to become a media company (of course), and share our thoughts on whether or not content marketing is hard to measure. As the article explains, a strategic media acquisition would be a smart path to AT&T shoring up its advertising technology business.
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 23, 2016
    [Media] A Converstaion with IBM on the Art of Storytelling in Marketing – Social Media Explorer
    The post A Converstaion with IBM on the Art of Storytelling in Marketing – Social Media Explorer appeared first on Opentopic. So much so, that it earned its own chapter in my book The CMO’s Periodic Table. In my heart of hearts, I keep hoping that having. Marketing - eCommerce
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Media] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    In this idea-packed presentation from the Colorado Staffing Association Annual Conference , Brad Bialy, Social Media Marketing Advisor, will show you the most important “must-haves” for an effective staffing and recruiting website. Regardless of social media, email, phone calls you’re fighting for attention. Video Transcript.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Media] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    Probably quite a few, so why doesn’t your blog have any social media integration? Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. Anyone can start a blog for their business.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 23, 2016
    [Media] Interactive Content Marketing Weekly Roundup: September 19-23
    As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! We wrapped up event season and jumped straight into webinar week! This event was all about innovation in content strategy for both B2C and B2B marketers so you can bet there were a ton of takeaways from it. Facebook. Twitter.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 23, 2016
    [Media] Socialize your videos for business development
    Use Video to Activate Other Media. Scrolling your newsfeed past the stuff that isn’t super-appealing accounts for a lot of social media activity. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. On-demand product demonstration videos.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Media] Voice Search Strategy: What Marketers Need to Know Now
    Fun and Entertainment: Searching for and playing music and video, social media interactions, sports and TV schedules. When you wear white, do you inevitably spill something all over yourself? I do. So when I had sushi at work last week, it wasn't long before I was frantically yell ing , "Siri, h ow can I get soy sauce out of white pants?”.
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 23, 2016
    [Media] Take Your Infographics from Eye-Catching to Engaging in 4 Steps
    Infographics are liked and shared on social media 3 times more than […]. Every year you read new reports about how visual content is more engaging to readers than text-based content. The data is pretty compelling, actually. Especially when it comes to infographics. Content Marketing
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    Advertising & Media , Marketing Agency , Marketing Planning , Marketing Technology , Organization Design , Reporting and Analytics , Sales and Marketing OperationsLast Wednesday, a group of Bulldogs hunkered down in a conference room to partake in four hours of streaming content from Marketo's 2016 edition of Marketing Nation Online.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] How Global Citizen Became the BuzzFeed of Social Activism
    ” Handler’s clip, which stays true to her offbeat sense of humor, is an example of Global Citizen’s unique brand of activism that involves viewer education, celebrity endorsement, journalism, and social media participation. In 2016, social media pressure has become the modern equivalent of dialing your local representative.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. Copyright © 2015 Contently.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] Content Marketing Playbook: Strategy and Roadmap
    rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] Evangelizing a Content Marketing Program
    brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. doesn’t work in the modern media landscape.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Below are a selection of free digital marketing tools that help with it all: your website, social media/sharing, and writing. Social Media/Social Sharing. What it is: With a suite of paid and free offerings, Hootsuite is a popular tool for social media management, analytics, and content scheduling. On-Site Tools. Hotjar. SumoMe.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] Selling Integrated Solutions is Easier With Inbound Marketing
    Most of my clients were either running, cycling, or triathlon events or retailers and had a website but hadn’t started to build up a sizeable presence on social media. – It seems like a lifetime ago, but I was once the Associate Publisher at Competitor Texas magazine, a 80,000 circulation endurance sports magazine.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] What Does the Future Hold For Agencies and Marketers?
    The nature of relationships between clients, agencies, media partners and so has been greatly impacted by it (technology.). However, as the report points out, this is just the start. ” The executive in question is Jeff Cheong who is president of Tribal Worldwide Asia, a digital agency based in Seoul, South Korea. Not All Smooth Sailing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • READYPULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] Influencer Marketing: Get Up to Speed or Get Left Behind
    Online marketing, social media and technology have changed the way we interact with each other as well as how we buy and sell products. Cut through the social media noise and save your team time by attracting and engaging the right target audience via your influencers. Influencer Marketing Matters. Does it Work? Conclusion.
  • BIZIBLE  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] 8 Roles You Need to Build an Ace ABM Team
    Oftentimes, one of the content writers will assume these responsibilities, or the paid media manager will step up and handle some of the details. This allows your website, your email outreach, and other forms of your content to be highly personalized as the optimizer hones in on the list of target accounts. [7] The Media Manager.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] 50 Facts about online consumer behavior not to ignore
    97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). 81% of consumers research online before buying. ( GE Capitol ). Here are 50 facts about online consumer behavior not to ignore. FINDING YOUR AUDIENCE. Conductor ). Google ).
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] Marketing Guru Covers: Social Posting and Targeting
    See how Lead Liaison’s software helps you manage and track your social media efforts  here. Revenue Generation Blog The Marketing Guru facebook Google linkedin Social Media targeting TwitterIt’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. Facebook.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    This year, we’re bringing a professional photographer to Dreamforce to help you capture your best professional self for your social media profiles. Author: Elaine Ip So much to do, so little time. If you’re in town for Dreamforce, make sure you make the most out of your time, especially if you’ll be dealing with the crazy commute.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] What Fabric Might Mean for Digital Storytelling
    Two influential former Facebook employees are now deep into the development phase for Fabric , a digital social media integrator/journal that promises to let users compile their digital paper trails into comprehensive, online stories. ” Is this a short-lived techie pipe dream, or the next step in the evolution of social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] The disconnect between social media popularity and business effectiveness
    This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. On the surface, he is a social media stud. Social media numbers may not translate to expertise. By Mark W. You can automate just about everything.” What is true? You find two posts.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] How to Incorporate User Generated Content into Your Nonprofit Marketing
    Use various social media plug-ins throughout your website to encourage site visitors to spontaneously create and share their own UGC. Don't forget about placing social media sharing buttons in all the right places throughout your website and blog. couple quick reminders: A huge portion of UGC is created and shared on social media.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] 4 Steps to Get Started with Marketing Automation
    To reach this goal, you might try improving the SEO on your webpages, or test an advertising program, or try to get more press, or ramp up your social media marketing. Social media platforms? Getting new software up and running can be intimidating. And, frankly, it can burn up a lot of your precious time. We understand your pain.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] How to Engage Your Audience Using Digital Advertising
    For that reason, native advertising on social media platforms can be a much smarter use of your digital advertising spend. Whilst inbound digital advertising is generally content-centric, it's smart to use the targeting capabilities of social media platforms to tailor your ads depending on where someone is in their buyer's journey.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media] How Gimlet Hacked Slack to Reinvent Its Comments Section
    Gimlet Media, the podcast network founded in 2014, is trying to change all that with a creative experiment meant to increase positive engagement. Members love it because they have a direct line to us in a way that most media companies don’t provide.” Media Gimlet PodcastVirtual anonymity stokes rage. ”).
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media] 4 Skills for Marketing Professionals Every Firm Needs to Grow
    Social Media. Social media engagement. But the extent to which professionals can even secure those speaking engagements is largely contingent upon how effectively they demonstrate their expertise through digital means – blogs, social media and e-books, to name just a few. You should consider doing the same.  . Blogging.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media] The 10 Commandments of Slack
    Media SlackThou shalt not jack another team’s public Slack channels for off-topic discussions. Thou shalt not introduce thyself with “hi” at the start of every direct message. Thou shalt not use sentence case unless thou art addressing a superior at least two tiers above thy level. One GIF is fun. Two is pushing it. annoying. X.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media] The Need to Focus on the Buyer
    hope this post is helpful to you all.  I love comments and those who share it on social media.  It would also be nice if top companies linked to me. The world is changing fast.  People are trying to grow their businesses and are looking for people to help them be successful.  million to $6.8 million. just want to help you have success too.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media] Social media strategy leaders: Tory Starr
    Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. INSPIRATION.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media] Taking Another Look at Confirmed Opt-in Email
    At a time when privacy and security are top of mind for everyone online, and viral social media rants are way too common, lack of a clear and explicit opt-in is a big gamble for any brand. Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. The bar has been raised instantly.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media] Why Targeted Audiences Are Important in Online Advertising Campaigns
    Content Marketing SEO/Social Media content marketing PPC Targeted Audiences staffing agency marketing Targeted Audiences And PPC Targeted Audiences In PPCWhat if I told you that your Facebook online advertising could appear in front of “accountants in Houston, Texas” or “supply chain managers in Denver, Colorado?”. Where Have We Seen It Work?
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media] The Future of Digital Marketing Strategy, According to Chatbots
    Back in the 1950s, when computers could barely fit inside the rooms that housed them and having a digital marketing strategy wasn’t remotely an idea, advertisers worked to revolutionize the way in which promotional messages were disseminated across all the new media and gadgets of post-WWII USA. Efficient Inhumanity. Probably not.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you're falling behind on your general social media knowledge and education. Social media should be social.".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media] How to Host a Marketing Conference That Doesn’t Tank
    The first event of its type in the city, Insight Lancaster brought 125 marketers together to learn the latest thinking on topics like SEO, social media, and more. Communty-building Presentation ideas conferences kerry gorgone marketing conferences social media eventsBy Kerry Gorgone, {grow} Contributing Columnist. Seriously.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media] 5 Clever Ways to Leverage Client Feedback for More Referrals
    And while a strong marketing mix of advertising, social media, and public relations can certainly go a long way in promoting your agency, none of these channels quite equal the value of a positive client referral. It’s no secret: Many agencies struggle every single day to acquire new clients. Your promoters are your advocates. Groove.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon
    Twitter also penned a live-streaming deal with the NBA in July that will have the social media platform broadcast exclusive original content created by the league. billion in sales for CBS, Fox, NBC, and ABC (ESPN), according to Kantar Media estimates. Media Social live streaming TwitterThough that deal does not include games.)
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] How to Build a Content Team
    ” Strategists must also be able to perform an audit of the entire content system, using a wide range of SEO, content analysis, and social media tools. And hey, Debbie, yesterday you were the senior brand manager. Starting Monday, you’re going to be the director of content.'” Writers. ” Editors. Multimedia. Strategists.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] Mi6 Agency’s Top Charts for September 2016
    This is interesting when the survey also revealed that the respondents are largely underwhelmed with social media as a content delivery option, with nearly 60% stating that social is not an essential marketing tool. Two charts will be featured each week with some insights and thoughts from the author. Week of September 5th. Auditing your SEO.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] Selling is to hunting like marketing is to trapping
    Do you live and breathe social media marketing ? Outside of the companies I sold, ran, or owned, none of the companies I actually just worked for offered sales commissions to their employees until I started working for New Media Strategies when I was 32 — I was lucky employee 13. Are you a digital PR god ? It’s 2016!
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] The Truth About the ROI of Online Video Ads, in 5 Charts
    Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). Media ROI video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] Social media pioneer discusses employee advocacy success
    I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. tracking mechanism follow employee engagement and calculates an approximate media value. You can follow Juergen on Twitter here.
  • FATHOM  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] Facebook’s New Advertising Objective Brings Business to Brick and Mortar Stores
    In the meantime, check out our blog What Is Social Media? We Explain Using Broccoli & More to learn how we define social media and how you can use social media to meet your business goals. Having a difficult time getting Facebook viewers into your brick and mortar store?  There’s a solution for you now.  Blog Feed
  • THE POINT  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] When & Where Should B2B Companies Outsource Marketing?
    And syndication is a great complement to other inbound strategies like SEM and Social Media, by helping to ensure that qualified prospects who are out there researching a particular category, for example, find and engage with your company. For the complete interview, see the TechnologyAdvice marketing blog. Where will content appear?
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] The Power of Being Different
    That is the most prosperous day of the year.  It was all over the news and they shared the concept with others using social media. On this day, I want to share a key marketing idea. The Power of being Different. What makes you unique?  Take the iPhone.  It is not like other phones.  It revolutionized phones itself. How are you unique?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] Tips on how to use LinkedIn for Better Lead Generation
    During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. For example, company pages that don’t reflect the brand or are just another place to post social media updates – the same as you would on Facebook. development? Do not auto-post.
  • PUREB2B  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year
    500’s 2014 Advertising & Media Company List, #10 on the 2014 Woman-Led List , and #29 on Boston Business Journal’s Fast 50 List. Pure Incubation recognized by Inc. Magazine as one of the fastest growing privately held companies in the U.S. Topsfield, MA. For the third consecutive year, Mass.-based Magazine’s annual Inc. million.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] 4 Marketing Lessons for the Staffing Industry from Apple’s iPhone 7 Launch
    And while the out-of-focus image of Apple’s logo may have seemed redundant, their saturation into mainstream media helped fuel the fire behind all of our creativity: What exactly were these new features? No doubt you’ve seen the headlines regarding Apple’s big iPhone 7 launch event, and the new features the phone will boast. Water resistance.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] Activate Your Fanbase With User-Generated Content
    But this kind of user-generated content (“UGC”) isn’t limited to social media interactions between a brand its customers. Or you can come up with a brand-specific hashtag, ask customers to submit to you via social media, and feature your favorite responses in your next email. Get Our Newsletter. All rights reserved.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    From political controversy to health care shudders to nearly 24/7 media coverage, it was impossible for business owners to escape the feeling that something large was happening. From this established position, Anthem would then gauge what material they were most interested in and which media were most convenient for them.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. This year was no different. Like I said, the line-up was no joke. In
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Other audiences that have received personalized videos and have resulted in significant impressions and awareness include media, analysts and partners. Media Contact: Brad Hem. Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Influitive. Marketo.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] An Introduction to Blogging for Nonprofits [FREE EBOOK]
    How to optimize your blog posts for search engines and social media. If there's one marketing tactic that nonprofits often undervalue, blogging would likely be it. What's so great about blogging? Blogging is a low-cost marketing asset with long-term returns. But getting started with (or perfecting the art of) blogging is no easy task.
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] Your Audience Called. They Say You’re Fired.
    But they have more to think about than just widgets; they have 20 other aspects of their business to juggle, and each comes with its own panoply of media to be consumed. Engagement rates are falling – and not just on social media. “You will get all you want in life if you help enough other people get what they want.” Right.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Generally done through creating high-quality content and developing relationships with influencers who will link to it and share it across their social media networks. Organic (non-paid) search is the largest single source of visits for most B2B websites. These are often your best leads. Second, do some online research. What’s working?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. The post How even social media & social selling experts are getting LinkedIn wrong – Part 2 appeared first on Marketing Insider Group.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] 8 Non-Sleazy Strategies for Upselling Your Clients
    If you tell a client that she needs to devote more to her social media spend, you'd better have the data to back it up. If you approach her and say, "I think you need to spend more on social media," she might get the wrong idea and jump to the conclusion that you're just trying to line your own pockets. Marketing Agency Daily
  • CONTENTLY  |  MONDAY, SEPTEMBER 19, 2016
    [Media] 3 Gaming Trends About to Take Over the Media World
    In fact, over the past few years, you could track changes in media by following trends in gaming culture. For better or worse, gamers have led the charge into new types of content, from live streaming to virtual reality, changing how audiences interact with the media they consume. Today, live streaming is everywhere on social media.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Media] How B2B Businesses use Influencer Marketing
    Thus influencer marketing is an excellent marketing and social media strategy to use if you want to grow your prospect pool. You have probably heard the term “influencer outreach” many times and you probably know that the main purpose of influencer marketing and outreach is to align your company with the influencer and their network.
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Media] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    With the right tools, the general concept of calculating the ROI of paid media is pretty simple. multi-touch attribution solution will tell you how much revenue is generated by paid media overall, as well as by specifics, like by campaigns, keywords, ads, etc. You can read more about calculating paid media ROI here.
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Media] MarTech Europe preview: here’s what to expect in 6 weeks
    Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The MarTech conference series is the largest independent series of international events focused exclusively on marketing technology. Come away with a clearer view of the marketplace and a more practical take on the opportunities in front of you.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 19, 2016
    [Media] Managing Your Newsletter Email List:5 Must-Do’s
    Depending on the system you choose, a CRM can track the details of each prospect or client relationship, set and measure goals, deliver and track email and newsletters, and even track social media comments and activities. Creating a newsletter email list  is no exception. spreadsheet, or .csv List the equipment and software you are using.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 19, 2016
    [Media] Everything You Need to Know About Paid Search
    In the era of exciting social media and SEO, sometimes it’s good to go back to what’s boring. Digital Marketing Paid Search buyers global search marketing key words landing pages paid search paid search ads paid search optimization ppc SEO social mediaAre you frustrating buyers with your paid search ads? Like this post?
  • VIDYARD  |  MONDAY, SEPTEMBER 19, 2016
    [Media] 5 Examples of Visual Elements Your Email Marketing Needs
    If you’re unsure whether you have the right to do so, this article provides a good overview of when it’s appropriate to use social media content provided by your fans for your own campaigns. Designing emails isn’t just about coding and making sure they look good on different devices. It sure is! Beautiful photography.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 19, 2016
    [Media] How to Rock the World of Events and Marketing Automation
    Additionally, leveraging social media as part of your overall event marketing strategy is important to increasing brand awareness and driving event success. According to Hootsuite, “The great thing about social media is that the size of your event doesn’t dictate the level of success you can achieve by incorporating social.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 19, 2016
    [Media] Join us in San Francisco for Cocktails and Content on Sept. 29th
    His team experiments with all channels, including SEO, social media, and paid demand generation strategies. The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. Thursday, September 29th @ 5:30pm – 8:30pm. Where? Learn how to adapt to the evolving customer journey.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Media] First Ever FDU #ContentMarketing Seminar – Register Now #NJ #Content
    Content Marketing Education Marketing Small Business Social Media Marketing Workshops & TrainingContent Marketing is the Future of Marketing. Join us for a Fairleigh Dickinson University (FDU) seminar in #NJ on Oct. 27, 2016 There’s a lot of different ways to craft good content.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Media] 20 Examples of Social Proof in Action
    This could take the form of them blogging, posting on social media, or being quoted or photographed as a product user. 2) Celebrity Social Proof. Celebrity social proof typically takes the form of a celebrity using a product and promoting it on social media or in public. Score.). What Is Social Proof? It makes sense, right? 10) Yelp.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Media] How to create a winning strategy with crappy content
    Artificial Intelligence B2B and social media Big Data and Analytics Content distribution Content Marketing Content Shock economics of social media futurist innovation Marketing Strategy Podcasts Technology The Marketing Companion automated writing economics of content marketing marketing companion podcastsAre the posts any good?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 19, 2016
    [Media] Develop A Successful Content Marketing Strategy With These 6 Questions
    With all the free blogging platforms, social media channels and visual marketing tools out there, anyone can create videos, infographics, blogs or ebooks in a few hours. Producing content isn’t hard. But what’s hard for many marketers today is getting their content seen by their target audience. Content Marketing
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Media] Inbound Marketing or Outbound? Which is the Winner?
    On the inbound side, social media, SEO, and blogging have become important pillars. The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing? You can control the message and timing.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 19, 2016
    [Media] Marketing To Millennials Is A Mistake
    They hunt for solutions to connect with this emerging age group on social media and on the web in general. The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults […]. Marketing Strategy
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Media] 11 Ad Agencies You Need to Follow on Twitter
    It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. How are clients supposed to trust you with their social media accounts if you can't keep up with your own? social media feed can dream, can't it? Handle : @RGA. August 31, 2016.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 17, 2016
    [Media] This Week in Content Marketing: The Business Model of More vs. Less Content
    Content Creation Content Marketing Examples Industry News and Trends PNR Social MediaPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this post- Content Marketing World (#CMWorld) edition of our show, Robert and I give a play-by-play on this year’s big event. This week’s show.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] ‘Patagonia’s Philosopher-King,’ and 3 Other Stories You Should Read
    Runway shows, known for their exclusivity, have become spectacles specifically built for social media coverage. Here’s what you missed this week while you were taking all your orange clothes to the cleaners… The New York Times: That Cute Whale You Clicked On? It’s Doomed. Selected by Dillon Baker, associate editor.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] The Cost of Online v. Offline Lead Generation
    Demand Generation Infographics Lead Generation B2B lead generation cost of a lead cost of b2b lead cost of social media lead home infographic Social MediaWhat’s the difference between online and offline lead generation? Let’s take a look: Cost Per Contact. Face-to-Face Close Rates. Feeling Pressured. Outbound v. Inbound Marketing.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] Why Failing to Fact-Check Could Ruin Your Content Marketing
    Take NBC, which could’ve used a better workflow when Brian Williams was removed as the network’s evening news anchor, in February 2015, after it was discovered—and quickly amplified on social media—that he embellished his role in a helicopter attack in Iraq and other reporting experiences. Voices mistakes workflow
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] The Biggest Mobile Marketing Trends of 2016
    Report: More than two-thirds of digital media time now mobile, apps 50 percent. According to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. Overall, digital media time spent with mobile is now a whopping 68 percent. Read the full story on Media Post. Mobile Marketing
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] Interactive Content Marketing Weekly Roundup: September 12-16
    As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! It’s event season at ion. These last two weeks have been a busy time for us. From Cleveland to LA, we went from CMWorld to CSIS, sharing all the content we could in between. And the force was strong with CMW this year! Twitter.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] How Putin’s brand inspires Trump
    This turns a vibrant news media into an echo chamber for the Kremlin, minimizing and even eliminating journalists who oppose him, as well as inserting peacemaking and military initiatives into regional conflicts like Syria and Israel-Palestine. As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] SnapWrap: Blogging History Lessons, Content Intelligence, and More!
    Joe Griffin, Social Media Examiner. This post from Social Media Examiner presents a number of different blog types to vary the ways you present your content, all in the name of keeping your audience more engaged. The 9 Digital Media Skills in High Demand Right Now. In This Issue: A Brief Timeline of the History of Blogging.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    Here’s how that breaks down from a technical perspective: In the marketing world, the act of retelling stories comes in the form of social media engagement and online endorsements of your story. Your link profile is the sum of all inbound links to your pages from authoritative and credible websites, social media networks included.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] Top 5 Marketing Must-Haves for Asset Managers and More
    There are many ways to drive traffic to your website such as paid search, search engine optimization (SEO), content syndication, sponsored emails, sponsored content, and social media. ” For a soon-to-be college grad, that sounded great. remember asking him “Where do the leads come from?” Sound familiar? You’re Engaging Content.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    He went on to explain this example: If you have $1K to spend on social media advertising, and your blog puts out 10 posts a month, the worst thing could do is split the money up and use $100 to promote each post. Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. The best part?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Media] How to Use Digital Marketing to Transform Your Business
    At a high level, these objectives should address the Top of the Funnel (TOFU), Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU): TOFU -- If you need to increase traffic to your website, utilize tactics like blogging, Search Engine Optimization & Social Media. Is your company fully embracing the digital age?
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Media] Why Snapchat Is Already Giving Up on Not Being ‘Creepy’
    Media Social Snapchat targetingWhen Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. And it’s really annoying.”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Media] Gmail to Begin Supporting Responsive Design: What Google's Announcement Means for Marketers
    This GIF from Google illustrates the difference: If you’re design-minded, Google is making this possible by means of CSS media queries. asked HubSpot Demand Generation Marketing Manager Nick Barrasso what he thought about the announcement. "It’s about time that Google is supporting media queries for responsive design," Barrasso said.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Media] Eight Ways to Get More Out of Your Press Release
    Besides your clients seeing the release, you want the media to read it and follow up with you. Here are eight tips for creating an online press release that will get media attention. Put the key ideas into a list with bullet points to ensure that they are read by the media. Your press release will get a 1 second visual scan.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Media] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    We blogged, wrote ebooks, posted on social media, hit "send" on email campaigns, and began workflows for engaging leads. Not all keywords are created equal. Some, like "marketing," draw in huge crowds of searchers each month. Others, like "marketing tips for small shoe store companies," might squeak out a couple hits. Not always. Traffic.
<< 1 2 3 ... 250 251 >>