• SYNECORE  |  WEDNESDAY, MAY 6, 2015
    [Media] Why Your Brand Should Invest in Mobile Video Advertising
    This is one of the questions addressed by mobile advertising agency Millennial Media’s 2014 Year-in-Review Smart Report study, which found that mobile video ads realized on average 5X the engagement when compared to standard banners, with some verticals (technology and business services) experiencing over 800% greater engagement. Takeaway.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 6, 2015
    [Media] Snapchat. Yo. Kik. Really? Best-in-Class Approaches to Social Media Investment
    There’s no question brands can create and sustain valuable relationships over social media. While social media remains a great channel to cast a wide net and engage with more potential customers, it’s important to distinguish between reach and influence. All told, word of mouth accounts for $6 trillion in consumer spending.
  • HUBSPOT  |  WEDNESDAY, MAY 6, 2015
    [Media] How to Create a Social Media Calendar [Infographic]
    "Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match,” explains social media entrepreneur, Gary Vaynerchuk.
  • HINGE MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Media] How to a Create a B2B Case Study that Boosts New Business
    Over a recent 4-month period, social media activity created 170 new leads. Did you know that 84% of buyers say they won't interact with a brand unless they trust it? Or that more than one third of buyers trust a stranger's opinion more than a brand's? So how do you get professional services buyers to trust your firm? Case Studie
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Media] Social media monitoring: why it’s a must
    Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S. Like this post?
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 6, 2015
    [Media] 10 Types of Questions to Use in Your Visual Marketing
    Are you struggling to improve social media engagement? With […] Author information Rebekah Radice This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer. Visual Social Media MarketingYou’re not alone!
  • VIRALLY BLOG  |  WEDNESDAY, MAY 6, 2015
    [Media] Twitter And Business
    It’s important to decide which social media platforms are right for your business, and then use them appropriately and at the right times. Businesses Content marketing is vital in this day and age as social media has really taken over most other ways of marketing. Connect With Anyone. Create Amazing Content. The Time Is Right!
  • LEADERSHIP  |  WEDNESDAY, MAY 6, 2015
    [Media] Ways to Make Your B2B Lead Generation Evergreen
    They use social media to drive people to their email lists. Inbound Marketing B2B lead generation B2B lead generation ideas b2b marketing customer experience home lead generation campaign lead nurturing product launch quality leads Social Media—Self-Renewal Strategies for the Long Haul  . What can we learn from them?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 6, 2015
    [Media] How Intel Attracts More Than 2 Million Readers A Month
    Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. How did your role change as you transitioned from iQ Managing Editor to Intel’s Global Content and Media Strategist? Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Media] Take the test. Do you have a social media addiction?
    As you scroll through your Facebook feed, life becomes nothing more than background noise. A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? Why can’t we stay away from social media, even for three minutes? Do you have a social media addiction?
  • FATHOM  |  TUESDAY, MAY 5, 2015
    [Media] 3 Ways Your Company Is Screwing Up Its Digital Marketing
    Start Transforming Yourself Into a Media Company. Yes, you read that correctly. I don’t care what it is that you sell; in today’s digital world, you need to transform yourself into a media company to survive. Listen: we need to talk. Take a seat, pour yourself a stiff drink, and put on your listening hat. Okay, calm down.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Media] You can only win search by winning social
    Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy. Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde.
  • ANNUITAS  |  TUESDAY, MAY 5, 2015
    [Media] How To Hire The Best Intern
    Are you in need of a marketing automation intern or perhaps a designer or a writer for social media and content marketing? As the weather warms up, it is time to start thinking about summer interns. Who to hire and what to look for in an intern? Here are three tips to finding the perfect summer intern: Marketing students. Technology students.
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Media] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    Phone, postal letter, and social media add to the mix. This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. There were some terrific responses and I’ll share them over the course of two blogs.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Media] 7 B2B Website Best Practices to Enhance Your Online Presence
    Notably, other sources like online search and social media may ultimately lead buyers to your website as well. Depending on your firm’s culture and comfort level with social media, including links to social connections is useful and helps staff seem more approachable. 7) Make your site easy to navigate. So, how important is it?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 5, 2015
    [Media] 8 DIY Tools to Grow Your Email List Fast
    You can run social media contests and customize your Facebook page with this tool as well. 5. Run a social media contest. social media contest can rack up email addresses. When you create a social media contest , one of the things a participant should be required to do is enter their email address. Create a sign up form.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Media] Marketers Rejoice! Emoji Marketing is Here
    number of platforms, like Swyft Media and Snaps, have emerged to streamline this process for brands. Author: Dayna Rothman Last month, legions of iPhone users rejoiced in the ability to download Apple’s iOS 8.3 and obtain access to a whole new set of emojis. mean, who doesn’t want more emojis on their phone?! Being Emo tional.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 5, 2015
    [Media] Did Your Website Survive Mobilegeddon?
    As of that Tuesday, nicknamed Mobilegeddon by various media outlets, the mobile friendliness of a site is now a more important factor in ranking mobile search results. And Did You Know It Happened? By Chris Ilcin, Account Superintendent at Sonnhalter. On April 21st, Google changed its search results algorithm. Sounds boring, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Media] What you need to know about emerging content forms
    Learn how the Harrisburg Patriot-News and its  Penn Live site is the leading the way with a social-media-first news strategy. Pew research on teens and social media. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Can it scale?
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 5, 2015
    [Media] 5 Smart Ways to Build B2B Thought Leadership with Content Marketing
    By strategically placing your content throughout the web &mdash on popular content marketing blogs, YouTube, podcasts, social media, online magazines, etc. &mdash you’ll start gaining more recognition. Marketing b2b content marketing B2B marketing B2B Social Media b2b social media marketing content strategyWrong.
  • B2B LEAD BLOG  |  MONDAY, MAY 4, 2015
    [Media] Is Twitter the Next Big Player in Big Data Marketing?
    All the buzz around social media madness to this point has surrounded the immense revenue potential for advertising. But we forget that social media is still a toddler in terms of businesses. Basically, that’s what drove the worth of Facebook to $200 billion and Twitter’s estimated value to $17 billion.
  • FATHOM  |  MONDAY, MAY 4, 2015
    [Media] Why Everybody Should Master the Art of Selling [BOOK REVIEW]
    If anything, the “Champion” approach is more necessary than ever, as countless websites and media compete for buyers’ attention, and the salesperson is the one who can cut through the clutter and noise to create what human beings ultimately buy: relationships. Get the buyer emotionally invested in your product or service.
  • THE POINT  |  MONDAY, MAY 4, 2015
    [Media] How to Write a Better Content Syndication Abstract
    When planning a content syndication campaign, most B2B marketers tend to focus their energy primarily on 1) selecting the right media partner(s) and 2) selecting the right content to promote. Abstracts (the short descriptions that accompany content online) are often an afterthought. Remember: an abstract is, essentially, an ad. Overview.
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Media] SEO and Professional Services Marketing: What Every CEO Should Know
    ” It short, it means creating and sharing (via social media, email, and other platforms) truly exceptional content. By ensuring that these qualities guide your content, both on your own site and in guest publications, you will give your website the best chance to succeed. 8) Social media powers SEO. The top reason?
  • EMAGINE B2B BLOG  |  MONDAY, MAY 4, 2015
    [Media] International SEO: Tips For Creating Your Strategy
    Are people in those countries interacting with your content on social media? Many B2Bs today are not just confined to the United States, and target customers from across the world. But, when it comes to SEO, how can you effectively optimize your website in order to improve your organic visibility in other countries?
  • B2B MARKETING INSIDER  |  MONDAY, MAY 4, 2015
    [Media] How To Choose Amazing Images And Create Stunning Visual Content
    My job is to select the primary image for each post that will be used across our social media platforms, on our homepage, and at the top of the post, so it should be relevant to the story and compel someone to click on the link. We see social media as a way to show off our personality, not just duplicate already published material.
  • WINDMILL NETWORKING  |  MONDAY, MAY 4, 2015
    [Media] Why Do All Company Videos Look Alike?
    This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Author information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 4, 2015
    [Media] How to be “Future Ready” for a career in marketing
    Future ready strategy: Last week a college student from a major university came up to me after a speech and said “I learned more about social media from your one hour speech than I learned in four years of college.” But seriously. The fourth marketing revolution. So … be first. Don’t be taken by surprise.
  • HUBSPOT  |  MONDAY, MAY 4, 2015
    [Media] 5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site
    Some are as simple as hashtag use in social media, while others may take a little more research and practice. The campaigns run on any social media platform out there, from Facebook to Vine and everything in between. Speaking of graphics, what do you do when you need high quality social media headers and blog images? Offerpop.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. are shared and linked using social media or email. footnotes, searchable transcripts, and social media. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    press releases, select art work, buy media and. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • HUBSPOT  |  SUNDAY, MAY 3, 2015
    [Media] 22 LinkedIn Hacks That'll Make You More Productive [SlideShare]
    But little did you know the social media platform also contains a variety of secret capabilities that can make you that much more efficient and effective. Social Media Inside Sales Productivity DailyThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. I'll give an example.
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [Media] 4 Ways The B2B Buying Process Has Changed in 2015
    Owned content alone isn’t always enough to engage buyers, and B2B businesses will benefit from a defined earned media strategy.” Social media influence is to the B2B buyer. Brand research:  “Over 70% of B2B buyers use social media as a research tool. Let’s explore the four key ways B2B buying is changing: 1.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 1, 2015
    [Media] 3 Key Factors to Choosing the Right B2B Marketing Consultant
    Sure, hire a branding expert for a better brand image or a social media expert for excellent social media presence, but hire a great marketing consultant to provide a road map of what you need to do to get results ( including branding, social media, digital marketing, etc. ). 3. Expert marketer. Marketing guru. Dynamic speaker.
  • SYNECORE  |  FRIDAY, MAY 1, 2015
    [Media] Is Social Advertising Subverting Social Media Marketing?
    Regardless of which figure you go with, the trend line is clear: brands are shifting their ad dollars into social media. Writing in Ad Age last month, Mike Proulx wrote a subtle, albeit widely misconstrued, article lamenting the current state of social media marketing: “Let's call it what it is: Social media marketing is now advertising.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Media] Photoshop, InDesign, Illustrator & More: Your Cheat Sheet for Adobe Keyboard Shortcuts [Infographic]
    Between calendar updates, emails, and social media notifications, it can often seem like your computer is working against you. But, as distracting as it may seem, your computer actually has lots of ways to save you time at work. For a handy cheat sheet of these shortcuts, check out the following infographic from SetupABlogToday.com.
  • VIDYARD  |  FRIDAY, MAY 1, 2015
    [Media] Want to be a Marketing Hero? Use Closed-Loop Marketing with Video!
    If you’re tracking things like social media sources, landing pages, and e-book downloads, that’s all well and good, but it’s only half of the battle if you aren’t using video in your closed-loop marketing. So what is closed-loop marketing, exactly? Okaay…but what does that mean? And then what? Can it get any better than that?
  • WINDMILL NETWORKING  |  FRIDAY, MAY 1, 2015
    [Media] Another 6 Killer Ways to Get Your Nonprofit Shared on Social Media
    Continuing from our post last month “4 Killer Ways to Get Your Nonprofit Shared on Social Media” Humanize your content by making it engaging or fun TIP: Use humor, storytelling and language that gives you personality. CFRE contributes a monthly column on Social Media and Nonprofits. Social Media and Nonprofits
  • LEADERSHIP  |  FRIDAY, MAY 1, 2015
    [Media] Interesting Infographics: 9 Essential Tips For Promoting Your Blog Properly
    Get smart about social media. There’s been plenty of research done on how to maximize your impact on social media channels. Infographics blogging home infographic Lead Generation Social MediaHosting a blog is one of the bedrock essentials of maintaining an internet presence. Put simply: you need a blog! Be good. Be searchable.
  • CMO ESSENTIALS  |  FRIDAY, MAY 1, 2015
    [Media] 3 Ways to Battle the CMO-CIO Disconnect
    Her responsibilities include directing QuotaFactory’s marketing strategy and presence, monitoring and analyzing social media channels, creating valuable content for sales and marketing professionals, overseeing the Sales Wars blog , and collaborating with guest authors. With the help of technology, of course. Create open communication.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Media] What Is CRM (Customer Relationship Management) Software?
    Others can track phone calls, log emails sent to prospects, and keep track of prospects' social media feeds. How do you primarily interact with leads: by phone, email, social media, or a combination? If you work in sales or marketing, you've probably heard this three-letter acronym tossed around before. What Is CRM Software? but 20?
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Media] Why You Should Create More "Boring" Content
    The personality quiz article is what I call “boring content” because it won’t be up-voted on any forums or shared on social media -- the general internet reader couldn't care less. I started my content journey the same way many other marketers do: Trying to "go viral.". Then one day, out of sheer exasperation, I tried a different approach.
  • FATHOM  |  THURSDAY, APRIL 30, 2015
    [Media] Consumer Brand SEO Pulse: 4.30.15
    link]. “Do Social Media and SEO Impact Google Rankings?”. In short, Google’s push to mobile-friendliness was a success, Panda and Penguin are not updating constantly and don’t ignore the benefits of social media! Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! link]. link].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 30, 2015
    [Media] 10 Top Trends Driving The Future Of Marketing
    Editor's Note: Today's post comes courtesy of Daniel Newman , President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. What is the next hot trend going to be in retail?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Media] 6 Questions to Answer When Launching a B2B Content Marketing Program
    At KoMarketing Associates, for example, we have 9 different blog contributors on staff who can provide valuable insight on SEO, social media, content marketing, PPC, and more!”. Thanks to social media and a number of other online communities, we are able to reach out directly to existing customers and prospects to ask them questions.
  • VIDYARD  |  THURSDAY, APRIL 30, 2015
    [Media] Facebook Video for Marketers: How to Make the Most of 4 Billion Daily Views
    Whether you’re asking users to upload their own video to your page, or to reply to your video with their story, managing comments and taking media in through your Facebook channel is as easy for your followers as posting content to their own page. Marketers have had a rocky relationship with Facebook over the last few years. Keep it short.
  • BIZNOLOGY  |  THURSDAY, APRIL 30, 2015
    [Media] Are you thinking clearly about the search ranking algorithm?
    remember a similar panic when Google started showing social media results, as if this is the moment when companies are forced to invest in social. The way that you have responded to this news says a lot about how successful you are as search marketer. I’ve seen a few different reactions: The sky is falling! That’s wrong.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 30, 2015
    [Media] 10 Fantastic Instagram Posts and Why they Work
    Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Author information. And her job.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 30, 2015
    [Media] Sometimes you don’t need community. Sometimes you just need a hamburger
    observed a talk recently where a leading social media speaker told the audience that people don’t want to buy something. have not joined his social media movement. recently saw a presentation from a leading speaker saying the 4 Ps are dead because of social media. have not joined his social media movement. Come on.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Media] 9 Ways to Generate Leads with Mobile Marketing
    Launch a Rich Media Mobile Display Campaign. Rich media is an excellent way to get people engaged with your mobile display campaign. You can have fun with rich media ads. Mobile is huge. We get it. The statistics continue to prove it. Chances are good you’re reading this blog post on a mobile device right now. Don’t stop there.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Media] 5 Blogging Tips To Get More Leads
    To increase your readership, post your blogs to social media groups or syndication services. So, you want to create the ideal presence for your company online. While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity. Write Good Content. Calls-To-Action.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Media] Using Inbound Marketing to Promote Your Next Conference
    Offering low-cost or free sponsorships is one way to do this, as is good old fashioned social media outreach. So, you’ve decided to host a conference , now what? Assuming the date is set and the venue is booked, all you have to do is get people to show up, which starts with having a great event page. If you build it, they will come. Linking.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Media] Hashing Out Hashtags: What They Are & How to Use Them [Infographic]
    Content Creation Social Media DailyWhat do overalls, Mariah Carey's Christmas album, and hashtags all have in common? Believe it or not, they are all products of the 90s. Since then, you've seen them, you've used them, but it's likely that you're not quite sure why. You're not alone. How many is too many? How long should they be?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 29, 2015
    [Media] 12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)
    Today I want to share with you 12 creative media formats that make your company’s story stand out from the blogging sphere. Editor's Note: Today's post comes courtesy of Sylvia Jensen , Senior Director, EMEA Marketing, Oracle Marketing Cloud. Perhaps move onto Twitter and host a Q&A session? Content Marketing
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Media] 5 B2B Social Media Tips to Drive Prospect Engagement
    Here’s the good news: B2B social media is making it easier than ever before to engage with clients and prospects through multiple channels for two-way communication. With B2B social media, professional services firms have the tools to reach out, respond and resolve any issues or questions. Social Media
  • FATHOM  |  WEDNESDAY, APRIL 29, 2015
    [Media] Audience Research: How to Reach & Engage Millennials with Healthcare Content Marketing
    They’re on social media, blogs, forums, review sites – and they’re talking. Improve audience sentiment by engaging with patients on social media, providing useful information through content and using reputation monitoring tactics to maintain a positive reputation. 6. Here’s how: 1. Understand what’s important to them. Healthcare
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [Media] Task management is time management: 3 tools that work
    All-in-One Social Media Management. Now there’s no excuse to waste time on visiting each social media site when you have social media dashboards. Social Media Marketing Web Applications business management Time managementYou’ve got your Twitter profile. Your Google+ account. But that’s so 2010. Smarter Calendar.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 29, 2015
    [Media] 3 Emails You Should Send to Increase Customer Appointments
    Keep adding email contacts to your list by setting up a sign up form on your website and social media channels so customers have an easy way to get more information about your business. Looking to fill your appointment book? If your business runs on appointments or scheduled service calls, you can use email marketing to fill your calendar.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 29, 2015
    [Media] Listen…Please
    recently read a post by Zoe Summers in Social Media Examiner that outlines ways to use listening in your business life (social listening is also known as social media monitoring). By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. You know it’s hard to have a conversation with someone who’s always talking.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Media] Why Is Social Media Important?
    So why is social media so important? We are seeing logos for some of the most popular social media sites on our webpages more often than not and  yet a lot of small  businesses still don’t use it. It doesn’t take long to start using social media, so why aren’t you doing it? Twitter is not far behind either!
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Media] What Is Dark Social Media?
    This is called Dark Social Media and it’s changing the way we think about digital marketing. Dark social media has been around longer than Facebook and Twitter, but nobody has quite realised just how much power it has.  When The post What Is Dark Social Media? Dark social is a term coined by Alexis C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 29, 2015
    [Media] Four steps to stay on top of social media trends
    How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. by  Kiki Schirr , {grow} Contributing Columnist. Unplug!
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Media] Which Live Streaming App Should You Use? Inside the Best Features of Periscope, Meerkat & More
    Social MediaLive streaming has come a long way in the last decade. Back in 2008, I covered the U.S. Presidential Primary in New Hampshire with a Nokia N95, and streamed in 3G, using Qik. Other options at the time were Flixwagon and Kyte. ever use one of those? Want to live stream videos from your smartphone or tablet? Which One is Best?
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Media] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    According to the author,  the campaign worked by increasing sales!!! . I’m not sure how he knows that. I’m not sure how he knows that it wasn’t the media spend alone and not the creative. I’m not sure how he isolated all the social interactions the creative generated from the media or the creative itself.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Media] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    It covers everything you need to get started with inbound marketing -- including blogging, downloadable content, email, social media, and calls-to-action. How social media can build your reach online. The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. Your hands are always tied.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Media] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Blogs are simply articles posted to a section of your website (in reverse chronological order) that include the ability for readers to make comments and use social media to share the content. Social media is gasoline.” ~ Jay Baer. Or, you can keep your existing site but add a blog. Which option would you choose? They want a fresh look.
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Media] 10 Incredible Inbound Marketing Statistics
    Inbound is all about helping brands generate leads, convert leads to customers, and create long-term customer loyalty through a va riety of channels such as social media, blogging, SEO, and email. Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages ( Smart Bug Media ). Still not convinced?
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Media] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    You create marketing plans for your Facebook, Twitter, and other social media accounts, right? Not only do you need to know your goals for social media marketing, and who your target market is, there is a lengthy list of factors that play into creating a successful Pinterest strategy. Social Media DailySo, where do you begin?
  • LEADERSHIP  |  TUESDAY, APRIL 28, 2015
    [Media] Impact of Social Media and Blogging on B2B Vendor Selection
    Where in all this complexity does social media marketing figure? Here’s where I think there is a disconnect: Social media and blogging are not about direct sales when it comes to B2B—they never were. Social media and blogging have always been about the long game—of lead nurturing; the marathon, not a sprint.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Media] How Ecommerce Can Capitalize on How Men and Women Use Pinterest
    Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. Social Media EcommerceSince users are able to select search results to more closely reflect their interests (whether shopping for themself or someone else), this benefits all users.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Media] Is Your B2B Marketing Valuing C2B?
    Regular mentions of the brand on message boards, in social media, through email, etc. If you have an engaged social media following or active email audience, using your followers as a test or focus group is a great way to implement the C2B mentality into your B2B marketing efforts. Can C2B truly influence and improve B2B marketing?
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Media] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    If you find they don’t use social media very much you can be a little more traditional in your approach. The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. The origins of the phrase date back to October 28, 1922, during a game between Notre Dame and Georgia Tech. Period. Stay in touch.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Media] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Media: Pic. Negative keywords are a fundamental requirement when running paid advertising for any accounts. Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. Animals. Puppy. Puppies. Kitten. Kittens. Horse. Horses. Veterinary.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Media] 10 DIY Ways to Get More Visits to Your Website
    When it comes to social media advertising, you have a lot of options. Every business needs a website to survive, but is your website getting as many visitors as you’d like? It’s a rhetorical question, really. What business wouldn’t want to increase visits? Not to worry. Register your business with online directories. Yahoo!
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Media] The Top 10 WordPress Contact Forms
    This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines. However there are so many different […].
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Media] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    Revisiting the customer experience study , companies with journey management  (the majority of which are B2B companies) enjoy 30% higher annual growth rates for positive social media mentions than their peers – a seemingly more B2C advantage. Let’s face it — what’s sexy is what sells. Why is this so critical to a marketing executive?
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Media] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    Media companies, like ESPN, may differ on this slightly, but for my marketing dollar, the most important personalization I can do is to adapt my content to fit the customer lifecycle. Time will tell if ESPN's website results in better numbers for the media company. Dynamic Content Web Design Media DailyGet the Technology.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Media] How to use influencer marketing to promote your book
    Unlike advertising or a book tour, there is no barrier to entry to social media. Social media enables both intimate one-to-one relationships with online influencers. Social also enables access to one-to-many and many-to-many social media shares. You can still register and it’s free. Paul M. Hugs not horns”. Gini Dietrich.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 28, 2015
    [Media] The fatal flaw for most start-ups is marketing
    Related Stories 7 Ways social media has changed leadership Why entrepreneurs will always beat intrapreneurs Social selling and the social enterprise: From fantasy to reality. There’s much evidence suggesting that lack of marketing input is one of the main reasons startups fail. And yet … Why do startups overlook marketing? And yet ….
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Media] 14 Helpful Tips for Getting the Most Out of a Conference
    And if you’re not active on social media, here's a primer on why you should be.). This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. So you’re going to a conference. What’s in store for you? But if not, never fear -- we’ve got your back with our best tips for how to do it right.
  • MARKETING ACTION  |  TUESDAY, APRIL 28, 2015
    [Media] Why Word of Mouth Should Be a B2B Marketer’s Top Priority
    Before social media, before email, before even radio ads, direct mail, or billboards, there was word of mouth. It found that B2B marketers stand to gain even more from word of mouth than their B2C peers: “At the low end, for fast moving consumer goods, offline word of mouth is worth five times more than a paid media impression.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Media] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    It’s very easy for social media marketers to get caught up in the latest "in" thing. However, social media is only an effective inbound marketing tactic if you're doing the right things in the right places. As a result, they struggle to generate any real customers or prove the ROI of social media. Social Media Daily
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 27, 2015
    [Media] To all the car commercials on TV etc.
    Love comments and those who share on social media. I’d love to have a new car. Who wouldn’t? Love those push button starters and heads up speedometers I see on the TV every day. Baltimore. “The police are lying.” ” Riots and burning vehicles.  “No one is listening.”  ”  I sure hope we are.
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