• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. are shared and linked using social media or email. footnotes, searchable transcripts, and social media. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    press releases, select art work, buy media and. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Media] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    list of INBOUND speakers , we've invited friends, colleagues, mentors, and influencers to share thoughts and stories about our speakers, and then share their posts on social media using the #speakerfan hashtag. Rather than following the easy path, she started her own agency to prove how social media can work for business. Creative.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Media] The new Myspace? Which social channels are here to stay
    The findings illustrate a social media landscape which is fast becoming more complex, nuanced and diverse as younger people regularly interact via an array of digital tools. There has also been a marked increase in ‘multiple site usage’, with 51% of internet users now using two or more social media networks. Adult users.
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Media] 7 ways to use bloggers in your content marketing strategy
    Content Marketing Internet Marketing Search Marketing Social Media Marketing blogging Content marketing Facebook influencers pinterestIf you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Hire them to consult. Partner with them. Have them tweet.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Media] Using reddit for Hiring Talented Employees
    This was just 1 way that the Obama campaign reached out on social media. She blogs to show brands how to use social media in their recruitment. You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. Yes, […].
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Media] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Considering that millions of customers engage with brands on social media platforms, a referral model woven around this technique is fundamental to any marketing plan. Social media channels, unique URLs, and emails are just a few ways of sharing. Author: Laxman Papineni When was the first time you hopped on an Uber?
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Media] How to Never Run Out of Content Marketing Ideas
    If you set an alert, Content Explorer will send you an email when content related to your search query pops up on social media. Content Explorer uses social media to determine what is getting liked, talked about, and shared. As a content creator , coming up with new ideas all the time can be tough. What it Does. Why it Helps.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Media] Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
    Stop selling your media kit and start selling your ability to identify and accelerate a real prospect for your clients. Marketing needs to work less on media kits and more on converting anonymous visitors to contacts in your database. MediaYes, this can be done. Railroads and the Evolution of the Publishing Industry.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Media] 5 Disruptive Social Selling Technologies
    Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace. InsightPool is already known in the social media marketing space as one of the top platforms for social drip campaigns. These behaviors include website page visits, landing pages, social media assets, and a lot more.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Media] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Media] 5 Easy Ways to Streamline Internal Communication
    Slack comes highly recommended by our Social Media Manager, Derek Overbey , due to its robust search functionality providing the ability to search entire conversations by keywords. In today’s world, it’s easier than ever before to access information and communicate from anywhere. Send a company newsletter. All rights reserved.
  • I-SCOOP  |  THURSDAY, MAY 21, 2015
    [Media] Social engagement platform Engagor gets acquired: social as part of CEM
    It seems like only a few years ago that Folke Lemaitre and his partner were present at one of our events and asked if they could showcase their new social media platform. Oh, wait, it IS only a few years ago. I don’t know if you ever organized events but if you haven’t: your mind […].
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Media] 3 Ways To Build Trust With Your Website Visitors
    This means including not only your phone number and address but also an active email and links to your social media channels on your home page, footers and on a visible contact page. Not that there’s anything wrong with that…to an extent. And especially in those early days… if you don’t say nice things about yourself, who else is going to?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Media] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Get Reorganized.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Media] Does advertising or engagement build stronger brand equity among Millennials?
    The internet is more influential, as Millennials are significantly more trustful of social media. The concept of brand equity (i.e. the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new search for a more sustainable way to boost sales and profits. 
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Media] Social Media Influence Marketing: Why Include Blogs
    In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. Raymond Morin contributes a monthly column on Social Media Influence. Social Media InfluenceAuthor information.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Media] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    Well, theoretically, if this safe harbor protection didn’t exist, there would be no blogging, social media, or web hosting companies; they would all have been sued out of existence for inadvertent copyright infringement. Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Media] Social Media Lessons From 8 Tech Support Companies
    Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for your small business is a big decision. Social Media24/7 Techies – Facebook and Twitter. Total # of followers: 4,473.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Media] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Media] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously. Blogging Content Creation Social Media Pop Culture DailyLet me show you what I mean.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 20, 2015
    [Media] Ways To Recycle Your Old Content
    If you take pictures of the work you’ve done, they make a great Social Media post on their own. In the world of small business and one man bands, it is often hard to keep finding new content to keep your audience engaged. But never fear, I’m here to tell you how to make the most out of your content. Videos. Presentations. Blogs.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Media] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    According to our research , when prospective clients turn to social media for a professional services firm and specific expertise, 70% tune in on LinkedIn. Related Stories Hacking Tribal Social Instincts with LinkedIn How Should Technology Firms Tackle Social Media Branding? 5 B2B Social Media Tips to Drive Prospect Engagement.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 20, 2015
    [Media] 5 Retail Tips to Make the Most of Dads and Grads
    Use signage, banners and ads in your store, on your website, and on your social media pages. You can create simple gift guides that can be shared via email and on image-centric social media channels like Pinterest and Instagram. 3. What do dads and grads have in common? They both give us reasons to celebrate this time of year. Remind.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 20, 2015
    [Media] FAQ on Starting a Profitable Podcast from Scratch
    Podcasting, as far as media goes, is one of the most inexpensive things you […] Author information Jonah Geil-Neufeld Jonah Geil-Neufeld contributes a monthly column on Podcasting. We get questions regarding podcasting all the time. In this article, we’ve organized many of the questions we frequently received into a concise Q&A.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 20, 2015
    [Media] Taking a digital first approach to brand development: 3 key considerations
    Brands are on smartphones, featured in YouTube videos, communicating on social media sites—digital experiences are everywhere. The extremely popular social media network stepped up its UI game with the release of Facebook Paper –a mobile app released on iOS early last year. We’ve already excelled past the need for just a website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 20, 2015
    [Media] The marketing conference guide for socially awkward people
    For example, during the lunch break, I was standing next to that social media lady carrying a huuuge purse. mean, how many times can you say: “Heya, I’m Liz, and I’m a social media ninja rockstar”? For example, during the lunch break, I was standing next to that social media lady carrying a huuuge purse.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 20, 2015
    [Media] Is SEO Dead? Long Live Social Search!
    According to Search Marketing Land, a significant ratio of the top 100 results for more queries is consumer-generated media such as blogs and social networks. Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. Enter the new wave of intent modeling.
  • I-SCOOP  |  WEDNESDAY, MAY 20, 2015
    [Media] Doug Kessler on hiring writers, SEO and the return of interruption marketing
    Content marketing Events Interviews Doug Kessler interruption marketing paid mediaRefreshing: that’s the first word that pops up when you read anything by self-proclaimed content marketing junkie Doug Kessler. His colourful approach and genuine excitement for content marketing shines through in interviews like the one we did earlier.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Media] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., Leads generated through the website across all inbound channels more than doubled, climbing by 107 percent.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 19, 2015
    [Media] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
    Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with advertising at McCann, moving to direct marketing, then to digital marketing, and finally to social media marketing. Please check out @SocialEmployee media buzz!
  • VIRALLY BLOG  |  TUESDAY, MAY 19, 2015
    [Media] How To Source Images For Social Media Posts
    The best way to get more views on a post or tweet on Social Media is to add an image. It has set templates for social media, presentations, posters, blogs and more so is very much the go to tool. The post How To Source Images For Social Media Posts appeared first on Content Marketing, Virally Blog. Canva. Picmonkey  .
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Media] Content Marketing: How This Software Company Achieved More with Less
    Marketing Strategy b2b email marketing marketing social mediaA majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. Willingness or need to change.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Media] 3 Marketing Lessons Learned in 3 Weeks
    The point of this isn’t really that people hate Comcast but that they are extremely vocal about their hate on social media. B2B Online Marketing Blog Events & Updates Search Engine Optimization Social Media StrategiesAnd though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Media] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    Include access to external systems like social media, provide just-in-time asset recommendations, and enable auto updates to the SFA to ensure a single point for data entry. Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. During the call.
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 19, 2015
    [Media] What I Learned In A Year of B2B Social Media Marketing
    In this post I will be sharing the things I learned from my first year of social media marketing. I was a junior in college majoring in Communications and Religion. On May 12th, 2014 I started my internship as the company's social media manager. didn't know diddly squat about using social media for business.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Media] 5 Technology Services Blogging Blunders to Avoid
    Share each blog post on your company’s social media channels and encourage other employees to share your blog in relevant LinkedIn Groups. Starting a new technology blog is exciting, a little intimidating — and comes with a long list of important decisions. Not sure where to start? Not sure how to choose the right keyword?
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Media] Search isn’t about search anymore, it’s about social
    Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Social Media Marketing. Search will never be the same as it was as recently as a few years ago. Instead of only producing one very expensive. Do it!
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Media] Looking for an Instagram Scheduler? Check Out Onlypult
    It’s often hard for social media managers to effectively manage Instagram accounts because that requires a person to have a mobile device available at all times. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. All opinions are 100% mine.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 19, 2015
    [Media] Content Marketing Questions — How To Do Marketing With No Budget?
    It’s not really an apples to apples comparison because advertising is a media buy (paid media). I have done a whole bunch of interviews in the last few weeks on content marketing questions. Here are my best answers to 16 content marketing questions I received from a partner. hope this helps answer one of yours, or your bosses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2015
    [Media] Lions and Tigers and Buyer Personas … Oh My
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Sort of. ” . GoToWebinar does the rest.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Media] 5 Ways to Incorporate Social Media Into Your Next Hotel Event
    Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Debbie Miller contributes a monthly column on Social Media for the. where she provides clients with writing, editing, and social media. Social Media for HospitalityDebbie Miller.
  • MARKETING ACTION  |  TUESDAY, MAY 19, 2015
    [Media] Don’t Panic! How to Handle a Social Media Marketing Crisis
    Social media is a great way to rub virtual shoulders with potential and actual customers. That’s especially true when a social media crisis comes up. But social media is too big an opportunity to miss out for fear of a blunder.  After all, social media is just another marketing channel. 69% do it to increase web traffic.
  • CONNECTING ELEMENT  |  TUESDAY, MAY 19, 2015
    [Media] Managing digital assets to maximise efficiency
    Blog digital marketing channels digital project management Birmingham email marketing Birmingham social media marketing web development BirminghamSuccessful digital marketing is effortlessly smooth on the surface – not to mention attractive and engaging – but this expertly conceals a complex machine underneath.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Media] How to Create a Social Media Crisis Management Plan [Free Template]
    Social media community managers and public relations professionals have to deal with little problems every single day. The reason these fall under the "crisis" category is because, if you act or respond incorrectly on your social media channels, they could damage a brand’s long-term reputation. Social Media Public Relations Daily
  • FATHOM  |  MONDAY, MAY 18, 2015
    [Media] How To Think Like a Publisher
    New media publishers (i.e., In the age of content marketing, adapting the mindset of the publisher is paramount for businesses who want to give buyers a reason to choose them over the competition … and stay loyal. And therein lies the key word: Loyalty. Yesterday’s news is, after all, yesterday’s news. Standards.
  • SYNECORE  |  MONDAY, MAY 18, 2015
    [Media] Nostalgia Marketing: What is It?
    Using social media as a thermometer, marketers can easily determine the exact moment when something switches from dated to retro. Fortunately, social media acts as a direct, real-time window into the minds of consumers that can be used to find out which products they’re most nostalgic for. The Savviest Generation of Consumer.
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Media] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    By strategically placing your content throughout the web — on popular content marketing blogs, YouTube, podcasts , social media, online magazines, etc. Originally published on Social Media B2B. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong. Authenticity Is Key.
  • VIRALLY BLOG  |  MONDAY, MAY 18, 2015
    [Media] 7 Tips For Content Marketing
    The noise of Social Media makes plain texts post boring to your audience and so popping an image onto the post makes it stand out more. Content Marketing is the best type of marketing for any business and a lot are doing it without realising. Here are some tips to get the most out of your content marketing. #1 Always Add Images To Posts.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Media] May Brings New Products and Updates from Google
    While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. The first week of May was a busy one for Google! Here’s what I believe emagine’s B2B clients need to know.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 18, 2015
    [Media] Empowering employees to be brand ambassadors #amplifyfest #DW24 #DigitalWorkplace
    This begins with a frank discussion about social media in the workplace, a basic social computing policy, and at minimum a basic social training program. Online media consumption continues to grow, and organizations must be prepared to meet their target audience on social media platforms. And this engagement is essential.
  • BIZNOLOGY  |  MONDAY, MAY 18, 2015
    [Media] What have you learned from Mobilegeddon?
    2007: Social media is an important kind of content. A few years ago, Google showed a sea of blue links leading to web pages. If you waited for the search engines to start showing social results before you decided social media was important, that probably hurt your search marketing a lot. 2012: Privacy is becoming more important.
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Media] 5 Tips to Create an Effective Slideshare Call-to-Action
    She has 7 years of experience in search and social media marketing. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish. At first glance, that might sound like cynical advice. Author information. Ann Smarty. Ann Smarty.
  • CMO ESSENTIALS  |  MONDAY, MAY 18, 2015
    [Media] The Marketers Speak: 42 One-Liners & Quick Tips from Top Practitioners
    Christina Nicholson, Media Relations Specialist, Insider Media Management : “ Share, don’t sell.” According to Voice of the Customer research , Best-in-Class organizations are 59% more likely to have a formal strategy to encourage loyal customers to be advocates of their brands. Follow Everette on Twitter via: @Everette. Period.”
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Media] 7 Conventional Landing Page Design Tactics You Should Still Test
    Not all content is the type people want to circulate on social media. Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things? In marketing, however, success often falls to those willing to buck trends and experiment. No distractions. Three colors maximum. One font.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Media] The art and science of developing an enterprise content strategy
    believe in your ideas in  The Content Code. I was particularly interested in the idea of  gray social media. These people in the gray social media you talk about — they may be the most influential of all if they are quiet advocates. Kevin Green explains how he leads one of the most complex content-juggling acts in the business world.
  • ENGAGE  |  MONDAY, MAY 18, 2015
    [Media] 6 Ways to Make a Good Impression on Facebook
    They are industry standards shared by smart people who spend the bulk of their time keeping up with the ever-changing social media landscape and devising strategies to remain effective in this space. like to read what these people have to say — and because social media is such a dynamic medium, I like to read it on a daily basis.
  • VIRALLY BLOG  |  MONDAY, MAY 18, 2015
    [Media] Virally’s Into To Digital Marketing Course
    Back in March we held our Introduction to Digital Marketing Course where we were teaching local businesses about the use of social media and also the basics of  content marketing. Refreshments will be available on the night as will opportunities for networking. Events
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Media] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    Here are trends and distribution of responses for four industries: consumer products, information technology, financial services, and software. 1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments. Tweet This Stat ). Tweet this Stat ).
  • MARKETING ACTION  |  MONDAY, MAY 18, 2015
    [Media] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    Zyme’s wish list included end-to-end visibility into campaign management, list management, comprehensive metrics, the ability to nurture and score leads, and the ability to manage multi-channel inbound marketing including social media and search engine optimization. Selling Enterprise Software. And on average, 5.4
  • HUBSPOT  |  SATURDAY, MAY 16, 2015
    [Media] How to Spot a Lead on Twitter [Flowchart]
    Social Media Lead Generation Inbound Sales DailyThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. To many salespeople, "social selling" equates to "LinkedIn." This gap is understandable. The following flowchart from LeadSift sheds some light on this tricky topic.
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Media] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    Targeted display advertising is an obvious candidate, but social media is also an intriguing possibility. More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. Outbound is the New Inbound. Lead Nurturing Isn’t Just Email Anymore.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 15, 2015
    [Media] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Register for the 2015 Amplify Festival here ! You can read the full interview here. June can’t come soon enough!
  • CRIMSON MARKETING  |  FRIDAY, MAY 15, 2015
    [Media] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
    With the massive popularity of social media and portable computing devices, customer feedback is now plentiful, influential and increasingly pivotal to brand success. According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Media] The True Cost of Not Meeting Your Customers' Expectations [Infographic]
    Ever since moving to Boston a few short months ago, I've allowed the Internet -- Yelp reviews, social media messages, food blogs -- to guide almost all of my of restaurant choices. For businesses, this concept is both intriguing and concerning. Client Services Daily
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 15, 2015
    [Media] Do B2B Customers Want to Tweet a Purchase?
    Marketing Social Networks Twitter B2B marketing b2b marketing strategy B2B Sales b2b social media marketing Dominos PizzaEarlier this week Domino’s Pizza announced that customers will be able to tweet Emoji to order a pizza. Emoji are those little symbols that teens and millennials text, tweet and load up in their Instagram comments.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Media] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Ask current client and social media followers what struggle with. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about. Include a link to your landing page in your email signatures and social media profiles. Include a call-to-action and social media handles. Set a timeline.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 15, 2015
    [Media] 4 Ways to Use Pinterest to Drive More Visits to Your Website [VIDEO]
    Social Media Tips in 2 pinterest Small Business social networkIt’s no secret Pinterest is a hub for ideas and inspiration for millions of people. The question you may have is how to use this influential social network to benefit your business. According to eMarketer, with Pinterest’s U.S. user base expected to reach 47.1
  • BIZNOLOGY  |  FRIDAY, MAY 15, 2015
    [Media] What does it take to launch a link building campaign?
    Social media often provides the best platform for finding influential people within your niche. A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Determine Scope of Project. Brand building. Influencers.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Media] SEO and Content Marketing: A Love Story
    About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire and retain customers: Content Marketing. How do the two differ and how are they alike? This week, I invited Jack Dawson of  webfia.com. Where and How They Met.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Media] Facebook Uses Mobile Video to Take Over the World
    In a January 2015 media release/blog post , Facebook reported that the number of video posts per person had increased 75% globally and 94% in the US during the past year. Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. That’s crazy.
  • B2B MARKETING INSIDER  |  FRIDAY, MAY 15, 2015
    [Media] 5 Marketing Lessons From Warby Parker
    Brian explained they don’t consider social media as part of their marketing department — their properties are handled by customer service. I recently had the chance to hear the CEO of Warby Parker, David Gilboa, tell the story of how he and a team of college friends built this new powerhouse brand. Lesson # 1 : Be Original and Relevant.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Media] 10 Awesome B2B Publishers’ Subscriber Pages
    Advantage Business Media. They also make it very easy to follow them on social media – can’t miss it! MediaWe’re always looking for examples of subscription pages for new ideas and inspiration. Without further ado: AfterMarket Business World (Automotive). We like how they’ve kept their subscriber form pretty clean and simple.
  • MARKETING ACTION  |  FRIDAY, MAY 15, 2015
    [Media] Seriously Smart SiriusDecisions Takeaways
    B2B Marketing Events Social Media Marketing event marketing events marketing sirius social media marketingEditor’s Note: Our Girl in Nashville (aka Paige Musto, our corporat e communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit. ” @tjaros. ” @tjaros. ” @tjaros. SDSummit.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Media] Consumer Brand SEO Pulse: 5.14.15
    Mobile SEO Social MediaWelcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. What’s next for Google and mobile? link]. Don’t like it? link]. link].
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Media] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. There is an invisible, constantly changing culture on social media platforms determined by popular demand, and if you aren’t abiding by the unwritten rules, you will find yourself left in the virtual dust. Have a lot to say?
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Media] Report Confirms B2B Email Marketing Still Effective
    This is a contrast to marketers in the B2C sector, where social media has become a dominant tactic. A recent report confirms what we have said here several times recently: email marketing can pay off for those who take the time to plan and execute it well. For 20% of B2B marketers, email is expected to produce “significant” ROI.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Media] Creativity, Technology, And The Future Of Storytelling
    talked about how social media is only 12 years old and yet it has allowed everyone with an internet-connected mobile device to connect with anyone, anywhere in the world. Social media has turned us all into publishers. What Is The Content Marketing Imperative? And so we largely tune out the ads. went through the history of advertising.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 14, 2015
    [Media] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    To target those customers with relevant advertising, you can use hundreds of pre-integrated media and ad providers so you can serve up a mobile ad on your preferred paid media providers. 2. Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. Mobile is big.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 14, 2015
    [Media] How to Use a Lead Generation Item on Facebook
    Think Social Media, think Facebook. Billions of people use social media, which means if it’s not a part of your inbound marketing strategy you’re losing out! Her core business, AmyHall.biz, advises and implements WordPress, Social Media, Inbound Marketing, and MailChimp Email Marketing solutions for companies.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 14, 2015
    [Media] Video Marketing of the Future: How GoPro Ups Your Marketing Game
    In a time when everyone feels pressure to post important life events, colorful images, and compelling text on social media , a video that encompasses all of these in one automatically strikes a chord with viewers. AdWeek hailed GoPro as one of the “most impressive gadget/social media marketing combinations” ever seen. Be a hero”.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Media] How to Say "No" Without Burning Bridges
    And yet, for marketers who make their living online, social media makes us more accessible to others, paving the way for increased demands on our time. Social media speaker Jason Falls will soon allow anyone to sign up for an hour of his time, for a fee, via his website. Scale. You hear the term often in marketing. Your time. she asks.
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