• WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Media] 5 Steps to Build a Community of Engaging Fans through Social Media
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Media] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Sure enough, another one of your connections has published a new piece of content, has been featured in the media, or is speaking at a conference. . Is it through blogging, speaking, media involvement? 'When you sign into LinkedIn every morning, what do you see? But when you click through, the notifications aren''t about you.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Media] Are you tired of playing Google’s game?
    know of many companies that see a huge uptick in site visits and social media mentions every time their newsletter hits the virtual streets. The better your content, the more opportunities it’ll get to be reposted across social media channels and drive even more traffic. One minute, everything is cool. ” “Never mind.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Media] How to Personalize Customer Interaction on Social Media With Data
    This monthly Social Media for Customer Service column is contributed by Sofie De Beule. She blogs to show brands how to use social media to create an engaging online presence. Her work has been featured on Social Media Today. Social Media for Customer Support Social […]. Author information. Sofie De Beule.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Media] Sorry Toto. We’re not in NYC any more.
    We love comments and those who share on social media. 'Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. This blog is more popular than it has ever been. Thank you so much! still get lots of emails from my former life in Long Island, NY. But Find New Customers is now in Tampa/St. Thank you dear readers. Do it now!
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Media] 43 Bright Ideas for Promoting Your Lead Gen Content
    Social Media. Posting on social media is probably something you''re already doing -- but below are a few ways you can take your promotions up a notch. . You can also use paid marketing opportunities to amplify the message you already have on social media. While it''s tempting to go and celebrate, you''re not done just yet.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Media] Semantic Search: Keyword Choices and Relevancy
    Enriched content with diverse media. 'Have you read the recent SearchMetrics ranking factors survey? SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. Long form/higher word-count content. Easy to read content. Page B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Media] The Un-Tapped Value of Employee Social Capital
    Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. The value of internal social media use. Why should any business owner like social media?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Media] What Do Fashion and Marketing Have in Common?
    Look at all the channels we have, and look at all the ways social media gives us to engage one-on-one. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. It’s been described as the Super Bowl of cloud conferences (and also the Burning Man of…). license.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Media] 5 tips to amplify your YouTube video and get more views
    B2B Marketing Social media Content marketing Technology 'We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. With more and more uploaded every second, all competing for viewers’ attention and bandwidth. Especially if your content is good.
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    Not according to Tim Washer , Executive Producer, Rich Media Marketing at Cisco, who reminded us at the Ignite Video Marketing Summit that even B2B decisions are made by people. 'It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. His remedy?
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] How Hospitals Should Respond to Ebola on Social Media
    good communication tool to use for this purpose is social media. Don’t neglect your community and patients when they are already posting questions or comments on your Facebook page or through other social media channels. The post How Hospitals Should Respond to Ebola on Social Media appeared first on Fathom. Post a statement.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an application, our smartphones and tablets are an extension of ourselves—and marketers are taking notice. 'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?!
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] How To Build An Army Of Volunteer Contributors For Your Blog
    How Business2Community Built A Successful Media Company With No Employees. Back in 2009, two of my employees helped me start B2B Marketing Insider  for my own rants and raves in content marketing, social media and marketing strategy. Business 2 Community built an entire media company using an army of volunteer contributors.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] 3 Don’ts of small business content marketing
    Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. You can exploit this phenomenon by having a social media and web presence in as many places on the internet as possible so that as large a ‘crowd’ as possible is looking at your site.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] Thought Leadership, Why’s That Important?
    Social media is a friend of mine! Okay, so social media has been around for quite some time and it has proved to be more than just a fad, so make sure you are using this to your advantage. Drive people to your Facebook, Twitter, LinkedIn, YouTube or any other social media platform you use and share engaging content with them.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] Are You Using Automation Tools to Help in Social Media?
    When it comes to social media, it’s no different. Scheduling to publish content is very easy across your social media accounts. HootSuitePro  – Allows you to manage up to 50 social media profiles, schedule your content and report your analytics. 'We’re all trying to do more with less. Courtesy of: SurePayroll.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] Can Marketers Predict and Measure Influence, Down to the Dollar?
    Instead of guessing based on follower counts or shares, what if you could dig deep into customer data and predict which customers would drive more spending through social media? 'By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    For example, instead of spending all of your time manually going through the news or your social media accounts, you can get alerted by the things that are really important to you. . Tempo pulls in information from your emails and connected social media accounts. 'Want to track your packages with the swipe of your finger? Now you can.
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Media] This is Your Brain on Content Marketing
    Brands are increasingly attempting to become their own media outlets — and the ones that will be successful are following journalistic best practices in their content marketing as opposed to thinly veiling their marketing messages under the guise of “this looks like journalism.”. 'The marketing landscape is a complex space. Audience Insights.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Media] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media can grease the wheels of your inbound marketing. Except in the case of inbound marketing, it’s social media. Social media is to inbound marketing what WD-40 is to a mechanism that is not moving. Social media is the one tool that is helpful at keeping every stage of the inbound methodology moving. Here''s how.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Media] Why Is No One Paying Attention to My Content on Social Media?
    Amplification is definitely the latest social media marketing buzzword, but what does it actually mean? In general, it is a paid media tactic that gets your content in front of your audience through various platforms – most notably social media. The post Why Is No One Paying Attention to My Content on Social Media?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Media] 43 Tweetable Answers to Top Questions About Twitter
    Using Visuals & Media on Twitter. Using Visuals & Media on Twitter. 23) Should all my tweets have links or rich media? Every tweet should have a clickable component that connects it to a larger message, whether that’s a hashtag, link, or rich media.  Social Media was dubbed "Queen Tweet.". Click to tweet!].
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Media] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Social Medi
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Media] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    There are more articles are coming soon, I also added it to the media page at Find New Customers. 'The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or at Find New Customers. client of Find New Customers , and my girlfriend too, who also raved about it. About the Author.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Media] Content Marketing and Halloween: 5 Eerie Similarities
    How this relates to content marketing : Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Be Original.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Media] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    What’s more, only 16% of CMOs have integrated customer touchpoints across physical and digital channels to what they consider “a large extent,” and only 20% are using social media to a large extent. The Social Strategist has gone a little farther, recognizing social media’s potential and building infrastructure to operate in the social arena.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Media] The ole one two three four five six seven punch
    Even the Pity Mention is a Media Mention. As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. People are so busy.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Media] 3 Free Tools to Create an Awesome SlideShare Presentation
    She has 7 years of experience in search and social media marketing. 'Last month I was sharing some Slideshare content ideas including re-packaging screenshots, collecting quotes, curating content and re-using your presentations from events you are visiting. SlideShare
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Media] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. 'What does being in a "content rut" mean to you? We''ve all been there.) So don''t shy away from new formats. 1) Cheat Sheets. 2) Checklists.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Media] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Media] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    From social media to mobile marketing, remarketing, content marketing, interactive webinars, and beyond, you can explore multiple channels and platforms. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. On the contrary, it is even more critical.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Media] Mobility, mobile commerce, and the worst apps in the world
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Related Stories Ello and the weird economics of social media Social media, authenticity and the human brand What are the boundaries of inbound marketing? mobile strategy based on poop.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Media] Message Personas: 40 Questions for your Buyer Personas
    Is social media a main source of peer-to-peer engagement and sharing? 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time. Enrich your marketing database with persona attributes for better targeting and segmentation. Describe yourself.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Media] How to Leverage New Media & User Experience in Your Digital Marketing
    The digital age has already arrived and we need to embrace it before we are blurred out of this valuable new media picture. digital marketing , social media marketing , user experience 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. This is our mobile online audience for marketing today.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Media] How to Leverage New Media & User Experience in Your Digital Marketing
    The digital age has already arrived and we need to embrace it before we are blurred out of this valuable new media picture. digital marketing , social media marketing , user experience 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. This is our mobile online audience for marketing today.
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Media] Align Your Brand Messaging, Start From the Ground Up
    Before creating your next content calendar, strategizing your next social media campaign, or undergoing your next website redesign project, ensure the alignment of your brand messaging. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention. Essence.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Media] This is the week that was: Pitches, Emails and Jelly
    Social media tip of the week. 'The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy. SlideShare : the dark horse in any marketer’s arsenal. Tasty.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Media] 5 Tips for Improving Your Presence on LinkedIn [SlideShare]
    Social Media 'What do you do when you either meet someone in a business setting and you want to find out more about their career? You look them up on LinkedIn, of course. LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Media] Understanding How to Engage a Growing Anti-Advertising Audience
    Marketers must engage customers not only where they are online – using search, social media, and communities – but use the relationships they have built to our advantage by letting them do the talking for us. Here are three key points we took away on what marketers need to embrace in order to break through the anti-advertising barrier.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Media] The Awesome Power of Persistence
    We love comments and those who share on social media. 'When Find New Customers client Mintigo , Predictive Marketing Made Easy, was having problems getting something published, their head of content marketing, Sophia, asked Jeff or advice. He told them to be persistent and it worked for them. Follow me on Twitter here. The answer is the same.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Media] Tell Your Company Story through Your Blog: Here’s How
    Content Marketing content strategy digital strategy internet marketing strategy marketing strategy social media strategy '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But not all blogs or content prove effective. Whole Foods Whole Story.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Media] 8 Ways What You Write Will Affect Your Bottom Line
    In an amusing and horrific story, Vox Media stated that the U.S. Do you feel confident about a company when their social media or blogs haven’t had a fresh post in months or even years? It may easy to write a blog or social media post, but it is not easy to do so in such a way that makes sales. Be Relevant. Lose the Fluff.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Media] 26 reasons digital marketing matters to the C-Suite
    'Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study). Social Media Marketing barnraisers Digital marketing Rob Petersen social media marketing
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Media] Track Exactly Who’s Watching Your Videos in Emails
    From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. 'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. Still, there’s something to be said for a good ol’ fashioned email. It looks something like this: Wow!
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Media] 15 Steps to Building a Better Facebook Contest
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 'Facebook contests are a proven way to drive engagement and boost visibility. That’s why so many companies run them. Facebook
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Media] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    households was later converted to paid circulation and is still beats such titles as Food & Wine , according to Julie Fleischer, the company’s director of data, content and media. ” But she said Facebook and other social media actually have led many marketers to de-value content by thinking of the distribution as free.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Media] How the Internet Works: An Explanation Even Non-Techies Can Understand
    From Nikola Tesla describing a "World Wireless System" at the turn of the century, to researchers coming up with plans for searchable media databases in the ''30s and ''40s, there have been many stepping stones along the way to the modern internet. Challenge accepted, Schmidtty. Let’s get started, shall we? In the Beginning. M.I.T.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Media] Social selling, social business, social employees and other hype
    Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The curse of Zappos The biggest mistake the field of social media marketing ever made was elevating Zappos to a god-like state of social enterprise nirvana. am NOT saying they are without value. No more wine and cheese.
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Media] Social Media Lessons for Associations and Nonprofits
    Recently I was invited to attend the Association Trends : Communication LIVE breakfast, where a group of association executives joined a panel for a lively discussion on their social media strategies, tactics and benchmarks. The way people consume media changes by the second,” said Katie Test, communications manager at ASCD. As a D.C.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Media] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    Social media can enhance your business’ personality. Social Media 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. With its falling organic reach, using Facebook for business might seem like a dying proposition. Here''s what they told us. – John Rampton , Host.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. are shared and linked using social media or email. footnotes, searchable transcripts, and social media. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • ISCOOP  |  FRIDAY, OCTOBER 17, 2014
    [Media] Foreign Ownership will be Limited in Russian Media
    'Several big international media companies will have to sell off part of their Russian activities over the next two years. This is bad news for free media in Russia. new law limits international ownership to 20 per cent.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Media] Social Media Tweetable Facts
    'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? The post Social Media Tweetable Facts appeared first on PWB Blog. TWEET THIS.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Media] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Traditional media heavily relies upon interruption marketing, a method which involves purchasing the right to interrupt your target audience with advertising. but remember: you must earn an invitation onto consumers’ social media channels. Billboards, TV commercials and radio ads are classic examples of interruption marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Media] 5 Marketing Takeaways From Dreamforce 2014
    All business is social business – Social media is here to stay and now plays a critical role in all business. Email is still King - Although social media seems to be the popular form of communication today, email is still king. We journeyed through the marketing sessions to hear what the trendsetters had to say. Connectivity -.Right
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Media] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    As a B2B marketer, one of the best social media tools you can use is LinkedIn. wrote about this in a 2011 blog post titled Is Social Media a Marathon or a Sprint ? ll talk about other social media in future posts. LinkedIn Marketing Social Media Social Media Marketing Be a combination of the hare and the tortoise.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Media] 5 Best Practices for Engaging a Global Audience
    If you’re marketing in Brazil and don’t have a presence on  Orknut , their most popular social media channel, you won’t be that effective. Talk '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Here are 5 best practices to follow: Identify Themes for your Messaging.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Media] Creating Viral Content Comes Down to Just Letting Go
    Social Media bob herzog content marketing fun marketing humorous marketing viral content viral marketing 'If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. When was the last time your content or videos got that many views (and that’s in one week)?
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Media] Recruitment : The Success of a Social Referral Program
    She blogs to show brands how to use social media in their recruitment. 'More and more brands are creating their own serious games to recruit the talent of tomorrow ( L’Oreal, Orange, Danone … ). Some of these games quickly become viral, while others serve as marketing tools or boost awareness (UN, Farmerama). Social Recruiting
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Media] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    ” Brian Kardon is the Chief Marketing Officer at Lattice Engines and he is always working to spread the word, like media interviews and other programs. Write a blog like this one and engage with media interviews too. We love comments and those who share on social media too. Marketing looks for Mr. Right. Check it out!
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Media] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. You''ve uploaded a few presentations. 1) Title. Include Numbers. 2) Cover. 3) Length.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Media] 32 Resources to Write Great Blog Headlines
    Did you know that by including the most viral words or phrases you can improve your click-through rates from search engines and social media? The Science of Writing Must-Click Headlines on Social Media. 'Image source. million blog posts are written every day. Don’t know how to keep up? It’s a real rat race out there! Right?
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Media] The Social Media Manager's Guide to Staying Organized
    'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. How on earth do busy social media managers keep their ducks in a row? Social media managers would be lost without their to-do lists. Social Media
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Media] Why You Need to Start Thinking Like a Media Brand
    In Scott’s experience, you gain attention by thinking like a media company and becoming customer-centric. The Benefit to Thinking like a Media Company. media company’s revenue model is directly dependent on their audiences’ attention. 'As a marketer, you’re looking to create a feeling with your content.
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Media] Holiday Marketing Planning for Retailers [Infographic]
    PPC: Continue monitoring prices for competitiveness and update ads accordingly (retargeting, Google Shopping, social media, etc.). '3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday. October. SEO: Build out holiday deal pages with content. What do you highlight in your content?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Media] SMX East 2014: Key Takeaways & Statistics from the Show
    Whether it’s in search results, through social media, or through paid advertising, the goal is to get a client in front of their audience. Out of 150 million views to BuzzFeed, 75% comes from social media. 'At the beginning of October, Derek and I headed down to New York for SMX East. Photo courtesy of Akvile Harlow. That’s crazy!
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Media] The Very Simple System For Picking Your Trade Shows
    Make sure you have it on the calendars of your Corporate Overlords so they can be available to meet with media, influencers and analysts at the events. 'Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Why do we bother? Brand is why we bother.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Media] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. However, what happens when your prospect doesn’t answer the phone? Hi , this is from. Have a great day!
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Media] Draw Me a POEM: Define Media Influence
    'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. This monthly Social Media Influence column is contributed by Raymond Morin. Social Media Influence Author information. Raymond Morin.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Media] My Top 25 Social Media for Business Quotes
    'Over the course of speaking to thousands (if not tens of thousands) of professionals at a few hundred events over the last 5 years as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said resonated with them. Social Media Quotes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Media] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    The social media forecast: Cloudy! How to set up a Social Media Command Center Why Ann Handley is the Queen of Content. After all, the guy came up with an answer for the age-old question, B2B and social media business strategy Technology b2b marketing james hahn new technology weird al 'By James Hahn II, {grow} Community Member.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Media] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    salespeople believe social media has become a more important lead source in the last 6 months.” 'We''re excited about the recent launch of HubSpot''s first ever U.K. edition of the State of Inbound: Inbound Insights U.K. – 2014 , and we just can''t wait to share with you some of the data we uncovered. as in the U.S. 79% of U.K.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    and am happy to come clean because Gardner Business Media published its 2014 Media Usage in Manufacturing Report (free download). few things of interest: I was quite surprised to learn that 56% of survey respondents don’t use social media and that Twitter and Facebook are blocked at 20% of companies. Freedom!).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] Top Holiday Social Media Trends for 2014 [Infographic]
    Website traffic and sales have a huge potential to grow during this time of year -- and social media will be a key player as people get more excited about the holidays. But where to start with your holiday marketing strategy on social media? Social Media Let''s look at what other marketers are thinking about this season.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] Return on Sales Enablement: The Adoption Challenge
    'This weeks’ Dreamforce event, with some 135,000 attendees, brought home the enormous investment organizations make in their CRM solutions and sales reps. But also begs the question – is the large investment in CRM and sales enablement delivering an adequate payback? You are not alone if you are getting mixed results. The buyer is now in control.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] If You Really Want to GIVE More…
    Social media allows us to be very innovative and do things we couldn’t before. 'Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. About a year and a half ago, I embarked on an adventure that has been transformational in nature. And I have miles to go…. How can you make more sales?
  • FATHOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] Double Your Impact & Reach The Community With Your Hospital Blog [Webinar]
    In one year, Wyoming Medical Center’s blog – The Pulse – has doubled its outreach not only in direct hits on the blog, but has also helped to grow Wyoming Medical Center’s other social media platforms. This has allowed the hospital to speak directly with its community free of the filters of traditional media.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] 10 Reasons Social Logins Could Be a Game Changer
    Of the nearly 90 percent of people who have run across social media logins , more than half use them , according to a 2014 U.S. 'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. Read on for a crash course on social logins and why you may want to consider using them.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] Yesterday’s webinar: How to Build Your Influencers in Social Media
    'Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] How to Create a Unique Social Hotel Experience
    'Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Social Media for Hospitality Author information. Debbie Miller.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] To Protect Your Sales Margins, Nothing is Free
    love comments and those who share on social media too. 'How to Win Big Deals without Giving Away the Store. Jeff Ogden of Find New Customers , the nicest company in BtoB marketing today, has lots of sales experience, particularly in the software industry. worked for Agile Software, Optum Software and Business Objects too. What happened?
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] How to Lure Readers to Your Blog from Social Media
    'from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  Use Social Media to Gauge Reactions Toward Your Content. You’ll need to catch their attention right away.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] How Infrastructure and Speed Is Affecting Your Content Distribution
    Editors making the transition from traditional to modern media struggle with this concept because they are used to having a finish line (e.g. It''s a mentality shift that, once made, has significant impact on your media team and your audience. 'Real-time content success starts long before the heat of the moment. Sort of like jazz.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] How to Create Real-Time Content with Long-Term Value
    Editors making the transition from traditional to modern media struggle with this concept because they are used to having a finish line (e.g. It''s a mentality shift that, once made, has significant impact on your media team and your audience. 'Real-time content success starts long before the heat of the moment. Sort of like jazz.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] It Takes a Village (and a Strategy) to Raise an Audience
    'Speed is critical in today''s new world of media to ensure consumers are receiving content in real time. Editors making the transition from traditional to modern media struggle with this concept because they are used to having a finish line (e.g. Hanelly will discuss the trend at  MediaNext , Oct. 20-22. Sort of like jazz.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] How to Write About Things You Know Nothing About
    Then, read social media posts to get a sense for general public opinion. Finally, reach out to people on social media or via email for a quote or interview, even if you don''t have an intro. 'In the land of sunshine and rainbows, content marketers always write about topics they''re well-versed in. What information exists on it already?
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Media] Marketing Automation Tips for Manufacturers
    CRM, Social Media etc.). 'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Intelligent segmentation for accurate messaging. link]. Make a list.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Media] Marketing Automation Tips for Manufacturers
    CRM, Social Media etc.). 'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Intelligent segmentation for accurate messaging. link]. Make a list.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Media] Nine Practical Guides to Public Speaking and Presentations
    And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Some date back nearly two years, but all are still relevant and useful.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Media] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    That’s nearly half of the day scrolling through viral photos on social media, laughing at shared videos between friends, reading critical reviews of a restaurant and scanning through that blog on pop culture. Wiser companies are using visual media as a form of content that is easily digestible for newer audiences. Christopher S.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Media] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    Find New Ways to Deliver Brand Story IBM’s recent CMO study revealed that it’s still only a disappointing number of CMOs that have really invested in social media—many brands still put it off on their wish list, even with all the signs showing that social media is here to stay. 'In this digital era, the buyer’s journey has changed.
  • PAUL GILLIN  |  TUESDAY, OCTOBER 14, 2014
    [Media] Infographic Gives Good Overview of Good Helpouts
    How to Social Media Technology video Google Helpouts 'One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. Some carry a charge and others are free. Several brands offer free Helpouts to support their products.
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