• FATHOM  |  TUESDAY, DECEMBER 6, 2016
    [Media] How to Set Your 2017 SEO Strategy: The Essentials
    With mobile usage representing 65% of digital media time—a number that is only going up—site speed, easy navigation, and responsive web pages are becoming more significant than ever. Leverage Your Paid Media Efforts to Improve Your Organic Presence. Blog Feed Content Marketing Digital Advertising SEO Social MediaOn-Site.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Media] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    B2B Online Marketing Blog Marketing Interviews B2B Marketing linkedin social mediaThe “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Do you predict a growth in revenue as well in the future?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Media] 3 Ways to Connect Video Advertising to the Customer Journey
    Video is the most effective type of media with sight, sound and motion, and when connected into all of your marketing channels, it creates more impactful customer journeys by re-engaging and driving them towards conversion. There’s more opportunity than ever to create engaging journeys that provide value to your customers.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 6, 2016
    [Media] Adding Art to Words: How emojis can brighten up your emails
    Emojis, as you are surely aware, are the ubiquitous faces, icons, and other colorful pictures that adorn every phone and email, text, and social media app in existence. We’ve all felt proud of email campaigns we’ve sent, whether because they’ve had phenomenal open rates, spurred strong sales, or simply looked great.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Media] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    technologies, including content syndication, online collaboration, blogging, and consumer generated media. Steve is a Forbes top 50 social media influencer. Episode 64 of the #FIR podcast is up. Podcast: Play in new window,   Download (Duration: 1:31:44 — 37.6MB), Embed. https://traffic.libsyn.com/fir/forimmed-64.mp3. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Media] 37 Big Data Case Studies with Big Results
    Evolv crunches more than 500 million data points on gas prices, unemployment rates, and social media usage to help clients like Xerox—who has cut attrition by 20 percent—predict, for example, when an employee is most likely to leave his job. By Rob Petersen, {grow} Community Member. Who’s using it? How are they apply data?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Media] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    The Pew Research Center Demographics of Social Media Users does an excellent job of profiling the users of five major social media platforms -- Facebook, Pinterest, Instagram, LinkedIn, and Twitter. There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. Why is that?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Media] The 24 Best Visual Content Creation Tools
    Design tool for custom images, presentations, and social media graphics. Kathryn Aragon Media, Marketing Insider Group Startup), Moz, Quick Sprout, RazorSocial, SmartBug Media, SnapApp, StoreYa Blog. 2)   Creately. Sample review:  “Design engaging images for your social media posts for free. Kathryn Aragon Media.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 6, 2016
    [Media] How to Bring Instagram Love to Your Email Marketing
    You’ve heard that email is the old, reliable work horse of marketing, and you’ve probably heard that Instagram is the “big thing” on the social media scene. Social MediaYou’ve probably heard a couple of things about Instagram and email marketing.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Media] A Brief History of Social Advertising [Infographic]
    Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S. Social advertising is a big business. in 2014 to $31 billion in 2016. While Facebook currently claims nearly 70% of the social advertising market, it's starting to get some serious competition from younger networks. Marketing Agency Dail
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Media] ‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read
    But it’s still something that the political views of media buyers might be making their first ever appearance in team meetings around the country. That the company, and many other tech and media companies like it, are making increasingly desperate attempts to cozy up to China and its lucrative market of 1.3
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Media] 25 Content Marketing Stats to Guide Your 2017 Strategy
    Orbit Media Studios. By strategically distributing these on social media and repackaging old materials into new ones (transforming an old blog post into an infographic, for example), they can capitalize on reusing information in more than one format. Social Media Examiner. Social Media Examiner. Campaign Monitor. Curata.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Media] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    We use social media and SEO for organic search. My buzzword of the year is “scale.” ” At some point over the past 12 months, everyone seemed to simultaneously realize that simply saying the word “scale” would make them sound smart as hell in any meeting. But it’s a damn good one. Kate, New York. Month 1.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Media] Contently Case Story: How xAd Used Event Coverage to Quadruple Its Traffic
    Social media engagement increased 36 percent. Starting a marketing summit at 8 a.m. is ambitious. But xAd, an ad-tech firm based out of New York, didn’t have to worry. At eight on the dot, the lobby of Skylight Modern, a venue in Chelsea, was already full of guests. Clients and prospects were scattered around tall cocktail tables.
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Media] Social media strategy leaders: Lisa Marcyes
    How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. How has social media influenced the daily work of the business functions you touch? Welcome, Lisa ! MKTGnation Summit.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Media] Save the Data: How to Marry Your Figures With Your Customer Profile
    From email to social media, from real-life sales transactions to clicking of a programmatic ad – this plethora of touch points spells the end of the simple linear customer journey. This involves analysis of online behaviours including search activity, social media engagement and device usage. When it comes to data, think big!
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Media] 3 Neglected Content Distribution Trends You Should Test in 2017
    Social media is an obvious distribution channel that every sensible brand will pour its energy into cultivating. But brands will also need to move beyond social media and seek out niche communities where content-sharing is a cornerstone of engagement and interaction. Content distribution ranks near the top of this list.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Media] 6 Ways to Get Inspired to Create Content
    It’s so easy to get buried in blogs, social media, and other digital channels that we forget to look up now and then. Scott Abel is the F ounder, CEO, and Chief Strategist at The Content Wrangler , a global digital media company and online magazine for the content industry. You just need some fresh inspiration to get back on track.
  • HALEY MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Media] LinkedIn’s New Open Candidate Feature Helps Job Seekers AND Recruiters?
    Whether it’s on LinkedIn, through your website, on social media, through pay-per-click advertising or other content marketing strategies, the Haley Marketing Group can help your staffing agency recruit the right talent. What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Media] Content marketing strategy: Start with questions, end with insights
    consulted with AnswerThePublic.com and it determined that a popular topic for me to answer would be “Why Social Media is Important.” I googled this phrase and it generated 255 million results. Content Marketing Marketing best practices Social Media Strategy content marketing mark schaefer social media strategyBy Mark Schaefer.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Media] B2B Marketing Automation Software for Fast Growing Companies
    Whether you’re looking to launch your product or service, drive traffic to your website, or create some buzz on social media, to do it well means you’ll have to make tough decisions about what you can and can’t do. As each new year approaches, marketing teams often search for ways to be more productive and successful. We want to help.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Media] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. According to Create&Cultivate , social media influencers (animal or otherwise) can expect to earn around $3,000 per sponsorship deal when they hit between 150,000 and 250,000 followers. Maybe.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Media] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    2016 has been a crazy year for social media. near three-fourths of users are getting their social media fixes via mobile , Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content. Your brand—and the social media community as a whole—is counting on you. Marketing SEO
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Media] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    We also debate whether or not “content blindness” is a real thing, and consider the possibility that media companies’ drive to run at the speed of news (and eyeballs) might be killing truth in journalism — although it may also be creating an opportunity for brands. This week’s show. What’s Next? Image source.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • CONTENTLY  |  FRIDAY, DECEMBER 2, 2016
    [Media] ‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read
    But it’s still something that the political views of media buyers might be making their first ever appearance in team meetings around the country. That the company, and many other tech and media companies like it, are making increasingly desperate attempts to cozy up to China and its lucrative market of 1.3
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Media] Automated Behavioral Segmentation: Personalized in Real Time
    You can thank the social media revolution for the change in the way we use and experience the Internet. Indeed, Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. Personalizing the content makes this a reality.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 2, 2016
    [Media] 7 Holiday Fundraising Tips for Non-Profits
    Tip #5: Plan an easy giveaway on social media. Engage with your audience by offering a holiday-themed giveaway on social media. While retailers are in the midst of their busy season, so are nonprofits. survey from Blackbaud shows that charities raise more than 25 percent of their annual contributions in November and December.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Media] Why Your Brand Storytelling Strategy Should Take a Stand
    But those media microphones are being shoved into your face. Picture this: you’re a successful chief marketing officer overseeing the brand storytelling process at the headquarters of a multinational textile manufacturing company. As a result, your company has a direct stake in international trade agreements. ” “TRUMPQUAKE.”
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Media] How to Build a Memorable Personal Brand on Twitter
    Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands. Peg Fitzpatrick , social media speaker, trainer, and author, refers to this exercise as “defining the seeds of your brand.” How can you afford not to reach out?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Media] 31 Influencers to Follow in 2017: A Social Countdown
    Social Media Marketing b2b ConsumerAuthor: Ellen Gomes If you’re like me, you’re always scanning the horizon (or the internet…to be realistic) for the next big thing. Staying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. But let’s be honest, it also takes time.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Media] 5 Types of SEO Audits for B2B Organizations
    The Social Media Visibility Audit. While social media may provide more of an indirect benefit to SEO performance, a lack of social media visibility might mean the B2B organization isn’t effectively connecting with their online audience; at least those that help share and distribute content through social channels.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Media] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers. Users are no strangers to following brands or influencers on the social media platform. Marketing Social MediaWhy Instagram Shoppable Tags Will Succeed. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Media] Case Study: Using influencers to quickly build an audience for your content
    In the spirit of creating amazing value, I offered my consulting services to him for free, with no expectation of getting anything in return. “I was providing so much great value to him that he started talking about me on his social media accounts. My social media audience exploded all at once. By Mark Schaefer. He had mouths to feed.
  • HALEY MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Media] Journey Mapping: What Paths do Staffing Customers Take?
    Complement data with information you gather from social media or by interviewing employees, prospects or former clients/candidates. A “customer journey map” is exactly what it sounds like. But it’s far from a straight line. Charting those paths, including all of the touchpoints along the way, is no small task.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Media] Mapping a #GivingTuesday Follow-up Plan
    Then encourage them to share the pre-fabbed social content via their own social media profiles. Instead of "I voted" stickers we get on election day, these are the "I donated…" or "I gave to…" social media updates. What you know they all have in common is that they're motivated by group action and social media events. Too soon.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Media] 5 Disruptions to Marketing, Part 1: Digital Transformation
    For many businesses, digital has simply been the domain of marketing : web marketing, email marketing, search engine marketing, social media marketing, etc. Most digital natives don’t do a lot of content marketing, their own social media presences tend to be relatively modest, and you don’t see much display advertising from them.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Media] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    This may take time, but I promise, becoming comfortable with how to use Snapchat is much more important than launching an account and instantly promoting it on other social media platforms. Stay Ahead of Social Media Trends with Social Pro by Haley Marketing Group. Sprite Snapchat campaign reaches 2 million views in 1 day.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Media] Content Marketing: The Thirst for the How
    Branding Content Marketing Employee Branding Lynda.com Social Media Marketing The Social Employee Workshops & TrainingHow can social marketers learn to stop dreaming and start doing?
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Media] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    This is consistent with our findings that show technology companies focusing their efforts relatively equally across numerous channels, from paid media to outbound calling. Consumer Goods And Services Invest Heavily In Paid Media. How The Marketing Channel Data Is Generated. For consumer goods and services, i.e Conclusion.
  • FATHOM  |  WEDNESDAY, NOVEMBER 30, 2016
    [Media] How to Strengthen Your TV Ads with Paid Social
    Every morning when I wake up, the first thing I do is check social media and I do the same every night right before I go to bed. Social media shares everything with me from the latest news to what I should be making for dinner tonight. The Consumer Transition from TV to Social Media & Mobile Phone. Did you like this post?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Media] How to Navigate the Social Ad Spend Solar System [Infographic]
    Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Social Media Advertising is Pay-to-Play.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Media] Three drastic marketing changes ahead for 2017
    Every social media network and blog was a means to drive traffic to your self-hosted site, where the real conversion of clients happened. blogging business strategy Content Shock customer acquisition Social Media Strategy business relationships mars dorian social media strategyBy Mars Dorian, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Media] 10 Examples of Facebook Ads That Actually Work (And Why)
    Another type of rich media advertising on Facebook is a post of an image. Social Media Advertising Daily WeeklyOne average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. The cons?
  • CONTENTLY  |  TUESDAY, NOVEMBER 29, 2016
    [Media] When Facts Fall Short: Why Brands Need a Point of View
    Being honest and transparent is important in any type of media. Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.” ” Twelve hours later, the post was removed from the site. But audiences need more than that.
  • BLUE FOCUS MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Media] What Makes a Good Social Employee?
    Employee Branding Lynda.com Social Business Social Media Marketing The Social Employee Workshops & TrainingBuilding a Culture of Social Employee Advocates After building an initial crop of first-wave social employee advocates, now what? Do you just tell them to cut loose on Twitter and see what happens? Maybe not just yet.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Media] Key Video Benchmarks from Demand Metric’s 2016 Report
    Video is most commonly used on websites and social media, and explainer videos are the top used asset. It’s really difficult to plan a journey if you don’t know your destination. The State of Video Marketing 2016. Get the Report. But how do you find the right data to set goals? Digging Into the Video Marketing Data.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Media] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    Media Contact: Brad Hem. Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. The return on investment of video marketing has remained consistent over the last three years that Demand Metric has asked about it. Large companies produce the most videos.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Media] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    Founded in 2013, Toltec’s platform merges art and science and applies it to marketing automation, digital event marketing, social media marketing, design and development, software integration, and multi-media production. Here’s what he had to say. What was the genesis behind the founding of Toltec? The phone rings, we answer it.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Media] Better Social Selling, an Interview with Jill Rowley
    think the group should take a much more prescriptive and programmatic approach to deciding how they’re going to, and what they’re going to train their salespeople on, and tying it to the overall governance of social media policies, et cetera. images/2016/11/Jill-Rowley-Social-Selling.mp3. Jill: Sure, Brian. Yeah, absolutely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2016
    [Media] An insider’s view of the American election and its meaning for marketers
    The role of “social desirability bias” and how it shows up on social media. Podcasts Social media and politics The Marketing Companion marketing companion podcasts social media and politicsBy Mark Schaefer. What does it all mean? What happened to the polls, and what does it mean for the accuracy of market research?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Media] How to Validate Your Blog Post Topics: A 3-Step Process
    BuzzSumo : BuzzSumo analyzes how many times a URL has been shared via social media or linked to by another domain. Imagine you own a business that films and produces yoga routines for at-home practice. But as it turns out, that's not the end of the world. The result? Jackpot. Check it out below. What emotions do you want to evoke?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 29, 2016
    [Media] 7 Common Myths About Big Data
    This has already been shown to be untrue— according to Datafloq, the term ‘big data’ itself was coined by O’Reilly Media in 2005 , while the use of data to track and control businesses can be traced back 7,000 years. Guest post by Michael Ryan. Unsurprisingly, more than a few myths have arisen as a result. ” 6.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Media] How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach
    This adds additional stress to agency teams trying to manage more data, more frequently, and from more media sources. It’s the first day of the month and Marketing Mary is starting the “Data Death March:" the painful task of manually gathering media channel data for month-end client reporting. And where there's data, there's reporting.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Media] How to Become a Marketing Guru, in 8 Steps
    Keep it simple on social media. Everyone on social media wants to seem smart. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. Side note: Thank you William Kulp for inspiring this idea. Your comment is the only good thing on LinkedIn I’ve ever read.). The guru of gurus, Seth Godin, is simply bald.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Media] Thought Leadership Marketing for the Subject Matter Expert
    Notice that the figure illustrates a balance of traditional offline techniques, such as networking and speaking engagements, and their newer online counterparts, such as social media and webinars. Sometimes it seems that every subject matter expert aspires to be a thought leader. And why not? How do you become one? Five Levels of Visibility.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Media] Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
    went on CNBC last week to discuss this issue in detail and laid out three steps that the media industry needs to take: Understand that Facebook’s algorithm is the most powerful entity in all of media, and invest reporting resources accordingly. Media Social algorithm buzzfeed data facebook The Wall Street Journal
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 28, 2016
    [Media] Paid advertising on Facebook: the boost your content needs?
    Social media marketing is only as good as the content behind it. Analytics Marketing social mediaIs Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. If the users aren’t happy, or all they see is clickbait, they abandon the platform.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Media] How to hire your next marketing leader
    He or she needs a strong framework around lead generation programs and clear understanding of topics such as social media, buyer personas, lead nurturing, lead scoring, handoff to sales, marketing metrics and more. Are you looking for results from your next marketing leader? How will you know what to look for? We welcome other comments below.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2016
    [Media] Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success
    “A data management platform (DMP) combines online and offline data from first-party proprietary systems, and second-party and third-party audiences to provide marketers with a central platform that stores and helps provide insight regarding audience and campaign data that is used for optimizing campaigns and media spend across channels.”
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Media] The Best White Paper on B2B Demand Generation Ever Written!
    The person who shares this post on social media the most will get a $10 iTunes gift card. How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. wrote this a long time ago, and my web site is no longer active.  Sorry. We did that, thanks to the help of LinkedIn and WordPress.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Media] Your marketing strategy is not a decision. It’s decided for you
    business strategy Marketing best practices Marketing Strategy Social Media Strategy evergreen mark schaefer marketing strategyBy Mark Schaefer. I get a lot of requests every day from people who want to “pick my brain.” This decision has had two results. First, indeed it works! ” It’s a way for me to learn, too.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Media] How to Write an Introduction: A Simplified Guide
    But research shows that we're actually more inclined to keep reading bad news -- in fact, a few years ago, our media consumption habits suggested that we prefer it. Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. This is fun.
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [Media] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    There are many trends in content marketing, such as video, podcasting, and a steady stream of emerging social media tools. Guessing about their social media strategy. When you think about some of the most well-known movies in history – “E.T. He was first a 10-year-old boy playing with trains on the living room floor. Drop early hints.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 26, 2016
    [Media] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    “There’s a lot of clutter in the marketplace,” Geoffrey Campbell, senior director of content and production at WPP-owned media firm MediaCom, told PRWeek. From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. million words. ” But how? Marriott: Two Bellmen.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Media] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    As reported in TechCrunch , multiple commentators have called out the social network for enabling bogus stories to proliferate — a hugely irresponsible oversight given the role Facebook now plays as a major media source. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Media] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Another way to test out headlines is to do it through social media posts. Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. None of that will happen if you can’t get any clicks. Those are your unicorns.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Media] 7 Marketing Automation Mistakes You Can't Afford to Make
    Quite simply, marketing automation refers to the software that exists to automate marketing actions -- actions like email, social media, and more. Then, once you start generating more leads, you’ll be able to nurture them effectively with automated emails and social media posts. 2) You don’t have a goal for your marketing automation.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Media] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Media Life Magazine  has been around since 1999. The online edition of the venerable magazine is a great place to stay current on advertising trends in digital media. This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. AdWeek.
  • OPENTOPIC  |  THURSDAY, NOVEMBER 24, 2016
    [Media] 4 chatbots tips that publishers and brands should know about
    It’s something that many in the media and marketing worlds will be familiar with. Our experts reveal what it takes for a chatbot to be successful, the challenges it can bring, and what to expect from computer-simulated conversations in the future. chatbot is a computer program designed to simulate human conversation.
  • SCRIBBLELIVE  |  THURSDAY, NOVEMBER 24, 2016
    [Media] Long-form Storytelling & Thought Leadership: A Content Marketing Success
    Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both  brands  and  media  – all to lead up to a bigger piece of content that I’m very excited to share with you. Long-form storytelling is having a moment right now.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Media] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    The keys here: 1) Identify which interruptive media your dinner guests are familiar with, and 2) play into their pain points when dealing with that media. Try isolating inbound marketing into the different pieces that pull it off -- things like blogging, email marketing, social media, closed-loop analytics, and call-to-action buttons.
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Media] Menu-Planning Your Marketing Mix
    Consider how big is your target audience, where they are from (domestic or international), what types of media they consume. Also, make special marks for any of the individual components – if you want to run a social media contest, for example, what is the prize? And eating. Thanksgiving is about lots and lots of eating. Ingredients.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Media] How to Build a Full-Funnel Content Distribution Strategy
    This could include paid social media, organic traffic, or in-house promotion. In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. The answer? Think of it this way. So let’s all be like Google.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Media] Why Staffing Agencies and Recruiters Need to Attract the “Supershopper”
    While we waste spend a lot of time searching on smartphones (social media anyone?), With Black Friday rapidly approaching (or having already started for days by the emails filling up my inbox), the hot trend of retail shoppers always becomes a talking point at this time of year. promise it’s not a big stretch at all! Think mobile!
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Media] How to reach your customers at work or at home
    With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Expand your universe of display and social media advertising targets. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Media] Adapting To The NEW Consumer With Better Analytics
    In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. Social media has changed marketing forever. By Brooke B. Now it is. Analysis is real-time.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Media] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    Below, we'll dive into each of the new features in detail, covering everything you need to know about what to expect, how to get started, and what this means for social media managers and marketers. According to that same Recode article, Instagram has no plans to pay media companies or celebrities to hop on a broadcast.
  • CONTENTLY  |  TUESDAY, NOVEMBER 22, 2016
    [Media] Why Publishers Are a Huge Threat to Ad Agencies
    This system lets media specialists work on content plans while digital experts tailor web offerings. The flourishing media empire may have begun in journalism, but it’s managed to blur the lines between edgy content shop and traditional marketing agency. Back in the days of Mad Men , agencies were bulletproof institutions.
  • FATHOM  |  TUESDAY, NOVEMBER 22, 2016
    [Media] What is Advanced Geo-Fencing Display and Why You Should Use It?
    To assist you in this process, here are some scenarios where this advanced geo-fencing technology should absolutely be considered as part of your paid media strategy. Advanced geo-fencing is not the same as geo-targeting…not even close. What is geo-targeting? Well then, what is advanced geo-fencing? So, what’s the big deal?
  • SCRIBBLELIVE  |  TUESDAY, NOVEMBER 22, 2016
    [Media] Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?
    If your marketing team is seeking best practices and simplified approaches to content planning, management, and execution – come join our webinar on Nov 29 th with content marketing expert Andy Crestodina, co-Founder of Orbit Media. Content marketing plays an integral role in an organization’s overall strategy and success. Register now!
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Media] 51 Essential Email Marketing Tips to Help Marketing Automation
    Grow Your List With Social Media. Add signup forms to your social media profiles to turn followers into subscribers. Create a contest or sweepstakes for your social media followers to encourage social engagement and gather email addresses. 51 Tips for better email marketing using marketing automation tools. 1. Mix Up Your Style.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 22, 2016
    [Media] Looking Back: 2015 Holiday Email Volume
    As popular as social media and even texting are, nothing beats a carefully constructed email for getting your message out. If you think you get a lot of email each day, it’s because you do. Research shows that in 2016, an estimated 215 billion emails are sent daily, an increase of 5 percent over the previous year. Time of day matters.
  • CONNECTING ELEMENT  |  TUESDAY, NOVEMBER 22, 2016
    [Media] How to nail customer service on social media
    The post How to nail customer service on social media appeared first on Connecting Element. Blog customer feedback customer reviews customer service Facebook reputation management social listening social media Social media monitoring social-media strategy Twitter
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Media] What Does Your Amygdala Have to Do with SEO Strategy?
    After all, motivation and emotions drive people to post reviews and discuss their issues on social media and digital forums. ” Depicted below in stripes, it’s the part of the brain involved with experiencing emotions and motivations. As a result, it’s easy for me to forget that I need to think like a consumer. Marketing SE
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Media] 7 Ways to Improve Your Site’s SEO Game Today
    Behind the scenes —Images and media give you one more chance to optimize keywords on a page, as long as every field isn’t stuffed with the keyword and variations of it. Use the keyword naturally in media file names, alt text, captions, and/or title tags. But good, modern SEO also takes time. The C-suite, however, wants results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Media] A business case for diversity in digital transformation
    Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. The day went well, both the methodology elements and the planned discussions about digital media challenges and news content strategies. By  Kristian Strøbech , {grow} Community Member. The janitor rules.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 22, 2016
    [Media] 10 Social Media Tools That Will Wow Your Followers and Make Them Click
    Are you looking for some tools that can take your social media engagement and conversions to the next level? Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. 1. Social MediaLook no further.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Media] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    For one, we’re searching on our phones a lot more -- 51% percent of digital media is consumed via mobile -- which has led to more than one crackdown by Google on pages that aren’t optimized for such platforms. It’s not often that you see the word “fun” and “algorithm” in the same sentence. Okay, fine. What the Heck Is an Algorithm, Anyway?
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Media] 7 Promotion Tactics to Get Your Content Seen
    It costs nearly nothing to re-share your content on social media , and yet most marketers still aren’t doing this. Most of the other social media sharing tools, like Buffer and Hootsuite, let you reshare as well, but they’re not quite as hands off as those first two. Suddenly there’s no trouble filling up your social media feeds.). 2.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Media] 6 Phrases Secretly Sabotaging Your Team's Productivity
    Checking social media - 44 min. According to the Bureau of Labor Statistics, people working an average 8.8 hour workday are actually only productive for about three hours. So where is all that wasted time going? Discussing non-work-related things with coworkers - 40 min. Searching for new jobs - 26 min. Is this a realistic time line?
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Media] A quick tour of measurement for video campaigns
    In fact, many of the definitions, as defined by the platform providers, are not even consistent with the industry definitions, as defined by organizations like the Interactive Advertising Bureau or the Media Rating Council. This is the most in line with the MRC (Media Rating Council) standard. Why is that the case? Marketing Data
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Media] DIY Account-Based Plays in Three Easy Steps
    An alert to our social media writer to engage the prospect on Twitter. We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. It also doesn’t involve having to buy the hottest, newest toy on the market.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Media] Creating Goals for Your Social Strategy
    There are many reasons for a company to have a strong presence on social media. So, why does your company need a social media strategy? Having a strategic social media strategy is a great way to create a strong online presence. However, doing it because “everyone else is” has never been a good reason to make any decision.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 21, 2016
    [Media] Design: The top SEO ranking factor
    If you only have resources for one SEO factor, choose design. That’s my answer to the one question I get most often in my job. And it shocks people. “You mean it’s not metadata?”  ”  Not even close. Google mostly ignores metadata. “What about links?”  “How about long-form content?”
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Media] How Your Content Marketing Can Get an Extra Lift From Influencers
    Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. The model demonstrates how true brand authority can be found at the intersection of these four types of media.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 21, 2016
    [Media] How to Measure the ROI of Account-Based Marketing
    You’ve got management on your side. You’ve got an infrastructure in place. But you’re also up against a ticking clock: when account-based marketing (ABM) gets the green light, it only has so long to prove its value. You can’t blame leadership for giving marketers a short leash. Making the Numbers Argument. Marketing ROI
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Media] What is the role of content marketing in an ad-free world?
    The reason is simple: Social media has flipped the center of power. By Mark Schaefer. Here’s the current state of my advertising consumption. subscribe to digital versions of The New York Times ,  The Wall Street Journal and my local paper. have not seen a newspaper ad in five years. Maybe longer. never listen to commercial radio.
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