• IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 27, 2014
    [Media] 10 Marketing Tools To Be Thankful For
    Recording applications- The massive outpouring of media impressions, social postings, phone calls, emails, chats, and links we consume every day can be overwhelming. 'Marketing is evolving in many exciting ways. To mark the U.S. Customer Community Networks- Forums that connect you to your core audiences are multi-faceted awesome.
  • THE NEW STRATEGIST  |  THURSDAY, NOVEMBER 27, 2014
    [Media] New podcast - Marketing Doubleshot - Ep.1!
    In this inaugural episode, Josh and I tackle the following topics: Social Media – The ‘not-so-level’ playing field? Higher Education & Social Media Training. marketing doubleshot marketing social media digital marketing marketing strategy social media marketing We certainly hope you enjoy!
  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Media] A Thanksgiving Prayer for Digital Marketers
    Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. Social Media , for revolutionizing how we engage with our target audience, and for allowing us to form deeper connections with new prospects and existing customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [Media] An Example of Twitter’s Real-Life ROI
    'By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social media platform. They were looking for a social media instructor for a workshop they were sponsoring in France and had Mark recommended me. jumped at the opportunity!
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media] Social Media Marketing: It's Complicated.
    When thinking about social media marketing for our clients, I always start with values and goals. How can we most effectively communicate this throughout their (the client’s) entire social media presence? Brand integrity is a fundamental but largely overlooked aspect of social media marketing.”. Yesterday, though, I got lucky.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media] Tips for Finding an Authentic Voice in Higher Ed Marketing
    Then share it on your social media channels or spotlight a particular submission on your website. 'What do you say when a prospective student asks, “What makes ( insert your college or university here ) different?” It’s easy to tout the low faculty to student ratio or list off a long inventory of degree programs. So how do we do this?
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media] How a Small Business Owner Turns Instagram Followers into Customers
    Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. As with any social media channel, engagement is a big part of the conversion process. They are our community,” Sigfusson says.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media] How to Create a Winning Google Plus Profile
    'Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Visual Social Media Marketing
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media] The Authentic Crisis on Social Media
    'You have only one job on social media. This post is activated by a conversation […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Social Media Psychology Be authentic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media] Social media success through cultural nuance
    This is a story of just how flat the world really is, how social media is making that flat world contract on itself just a little bit more, and the discovery that understanding cultural nuance is the key to international social media success. Social media flattens the world. What did I learn about social media in a far off land? Things
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media] How to Produce Flawless Audio Interviews With Industry Experts
    It''s all based on my experience producing more than 50 expert interviews, which people like Emerson Spartz (the young founder of Spartz Media who built a website with 50 million pageviews at age 12) and Ron Klein (the inventor of the magnetic credit card strip). That''s where this article comes in. Perfecting Your “Ask”. Ask for referrals.
  • ISCOOP  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media] SCOOP Russia Partner on “Foreign Agent” List
    'SCOOP Russia’s partner organisation, The Regional Press Institute in St. Petersburg, has been put on the list of “Foreign Agents” by the Russian Ministry of Justice. The Moscow-based information agency MEMO.ru was also added to the list. The RPI has become the third non-governmental organization in St. Read the full article in St.
  • WRITTENT  |  TUESDAY, NOVEMBER 25, 2014
    [Media] 9 Data-Driven Tips for Using Images in Blog Posts
    Neil Patel’s research indicates that these types of visual content are super popular among users of social media. They should just tell an interesting story, and be packaged in a way that’s easy-to-share on social media. 'Image source. How much effort do you put into images for your blog posts? Include Relevant Images.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 25, 2014
    [Media] The Evolution of B2B Marketing—Brain to Brain
    What’s different today is the plethora of external stimuli the brain is subjected to, and a huge chunk of that comes from digital media. 'We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. Interesting evolutionary spin on B2B marketing!
  • ENGAGE  |  TUESDAY, NOVEMBER 25, 2014
    [Media] Companies That Fake a Commitment to Content Fool Only Themselves
    'For years now we’ve been telling companies to tell their stories on multiple media platforms, and most have done so. But are they taking their content seriously, or faking it seriously? Do they care as much about the quality of their content as they do about the quality of the product or service it’s designed to promote? .
  • ENGAGE  |  TUESDAY, NOVEMBER 25, 2014
    [Media] Companies That Fake a Commitment to Content Fool No One But Themselves
    'For years now we’ve been telling brands that they have to build their own media platforms, and most have done so. But: Are they taking their content seriously, or faking it seriously? Do they care as much about the quality of their content as they do about the quality of the product or service it’s designed to promote?
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 25, 2014
    [Media] I’m Thankful I’m Not Thankful For…
    Harnessing the power of social media is necessary with today’s mobile technologies. 'I’m a nice person [Editor’s Note: she really is], and I’m sure you’re a nice person too. m sure you’ve got a few annoyances as well. Not to be a negative Nellie, but it’s ok to discuss what’s not working. Plus, sometimes it takes a little venting to relax.)
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 25, 2014
    [Media] 3 Social Selling Templates for LinkedIn and Twitter Messaging
    When you’re getting to know someone on social media, it’s good to incorporate social listening as well. 'With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Unfortunately, that presence isn’t always positive. The result?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Media] One person can change the world. Thank you, Internet
    The Internet should allow us to get to know Iraqis, Palestinians, Afghans, Russians and Iranians first hand so we can decide for ourselves whether we believe what our Government and our media tells us about Iraq, Israel, Afghanistan, Russia, and Iran. Ask Taylor Swift: her #1 job is social media engagement — singing’s her hobby.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 25, 2014
    [Media] Six Key Elements of Successful B2B Social Media Strategies
    'There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Media] Drive Social Media Traffic to Your Crowdfunding Campaign
    This is where crowd-funding […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Drive Social Media Traffic to Your Crowdfunding Campaign by Lilach Bullock - Maximize Social Business.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 25, 2014
    [Media] 5 Ways to Market Your Restaurant in St. Petersburg, Florida
    Do you need a social media presence? Invite the local news media and local magazines to attend. Print media outlets are often looking for photographs to feature each month in their “About Town” and “Local Faces” pages. Leverage traditional print media and encourage frequent return visits from your customer pool. link].
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Media] 4 Things You Can Learn From Non-Profit Social Media Success
    'Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. What can brand marketers learn from non-profits about effectively using social media ?
  • ANNUITAS  |  TUESDAY, NOVEMBER 25, 2014
    [Media] Why Do Marketers Struggle with Content Marketing Effectiveness?
    Do you use social media? 'Sometimes an answer or solution is so obvious, it is hard to see. Think about the “can’t see the forest through the trees” scenario that mystifies us. Is that the reason why the vast majority of content that is produced today does not help marketers connect with their buyers? What will make your content stand out?
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Media] 11 Ways to Get More Traffic to Your Business Blog Using Pinterest
    Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. social media specialist, she is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. have more than doubled and continue to grow. Pinterest
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 25, 2014
    [Media] Thanks (Twitter) Giving (A Great List to Follow)
    I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader. Happy Thanksgiving!
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Media] The Never-Ending Cycle: Content Informs Data Informs Content
    This could take the form of a social media campaign to introduce the company, a video case study to demonstrate how other people are finding the product/service useful, and then a direct email to outline product features and pricing. 'The most effective content is informed by strong data. The most effective data is driven by great content.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Media] 4 Powerful Reasons to Use an Editorial Calendar
    'Despite giving us amazing ways to find and engage with clients and customers, sometimes social media and content marketing can seem (if only for a nanosecond), like an evil scheme created just to make all of us into workaholics. When you start thinking like that, it’s time to take a break. It’s also time to reassess your methods. Really.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Media] What would I do if I were starting my blog from scratch?
    Here are a few posts with ideas to help you do that: 25 ideas for your social media network strategy Five proven ways to get more people to read your blog An insider’s guide to audience connection Five essential tools to attract a relevant audience to your blog 4. 'Here is mind game successful bloggers play with each other. am evolving.
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Media] How to Be Successful on Twitter: 9 Surprising Stats to Know
    Social Media 'There are 284 million monthly active users on Twitter and chances are, you''re one of them -- we''re certainly are. Unfortunately, just because all of us are active on Twitter doesn''t mean we''re using it the right way. And thanks to SocialBro , we have new data from over 200,000 corporate tweets to prove what works on Twitter.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Media] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [Media] The 6 Most Common B2B Questions about Twitter
    Follow some of your suppliers, customers and some industry media writers and their publications. You can find their Twitter accounts by going to their website and clicking on the Twitter social media icon or on the Twitter follow button. Social Media/Web 2.0 b2b marketing social media twitter Twitter Icon.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Media] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    Was it a referral through social media? 'Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Gone are the days of the generic blast email and one-size-fits-all website. Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails.
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Media] 5 Free Social Media Tools We Are Thankful For
    Bow down to these useful and practical social media tools! Canva, thank you for giving us design challenged social media gurus a way to easily create our own share-worthy images. What social media tool are you thankful for this year? Social Media 'It’s the time of year again to give thanks. Seriously Bitly, thank you.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 24, 2014
    [Media] 4 Emails Your Service-Based Business Should Send
    Send an email that promotes a social media contest. This is largely due to the fact that they can be easily shared by forwarding an email or sharing a link on social media. We’re here to help our service-based clients with a little email inspiration. Contests. Four appointment requests. Videos. Newsletters. Announcements.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Media] 11 expectations to have from a great SEO proposal
    This occurs through a blog, newsletter, PR releases, and social media sharing. '54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ).
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 24, 2014
    [Media] My Review of the book, Enchantment, by Guy Kawasaki
    Guy also has a new book, The Art of Social Media: Power Tips for Power Users  which he wrote with Peg Fitzpatrick. 'Guy Kawasaki  (click on his name to be on of his 1.43 and I loved this book. It got a great review on Amazon and I have no t yet read it, but it will be great by those superb authors. Everyone should read this book.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Media] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Then takes your learnings and create behavior based campaigns that address your consumer behaviors, such as triggered campaigns that send messages for people to share on social media , or an invite for people who completed a purchase to enter a loyalty or reward program as a thank you for purchasing. Timing is Important. Incentivize Further.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 24, 2014
    [Media] Big data and small business: The future of marketing?
    Related Stories You’ve hit marketing gold when the dog doesn’t bark How to set up a Social Media Command Center Digital marketing shifts coming out of AdTech 2014. 'I had a significant insight about the future of Big Data and small business this week that I wanted to share with you. How do you stand out? What was that?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Media] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    It’s always been a powerful practice, and it’s more so now thanks to the digital age and, in particular, the rise of social media. 'If you’re not taking advantage of advocacy marketing (aka  influencer marketing, referral marketing, and word-of-mouth marketing ), you should give it serious consideration. First things first …. Owned Advocacy.
  • WRITTENT  |  SUNDAY, NOVEMBER 23, 2014
    [Media] 7 Must-Know Writing Tips [+Examples]
    Why make it worse by letting yourself get distracted every few minutes by email and social media? 'Image source. Wondering which writing tips will actually boost your productivity and success? Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Exactly.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 23, 2014
    [Media] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
    My participation in this process, as well as authoring the best-selling book, The Social Employee (McGraw-Hill 2013) – How Great Companies Make Social Media Work – Success lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe and Domo, seeded the idea to create the #EmployeeSEAL award.  About the Award. Recognition.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Media] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    It currently has about 400 clients, mostly in ecommerce and media. 'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. Sailthru is a good example. Perhaps I shouldn''t complain. customer profiles.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Media] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. 'If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Media] Thanks everyone for a great birthday!
    'In the world of social media, everyone knows it is your birthday. It is a fact of life in this highly connected world we live in today, Jeff Ogden of Find New Customers celebrated a birthday yesterday, Matt Heinz of Heinz Marketing published How I Work  by me,  Check it out. Thanks, Matt. Google knows it. ESPN knows it. That was so nice.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Media] 8 Holiday Fundraising Tips for Non-Profits
    Tip #6: Plan an easy giveaway on social media. Engage with your audience by offering a holiday-themed giveaway on social media. 'While retailers are gearing up for their busy season, so are non-profits. survey from Charity Navigator shows that charities raise 41% of their annual contributions in the last six weeks of the year.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Media] How to Gain More Subscribers on YouTube
    Social Media Tips in 2 Audience Community how to get more youtube subscribers Social Media Marketing subscribe Subscribers video youtube youtube marketing 'Have you created and posted videos on YouTube only to realize they’re not garnering the engagement you’d hoped for? © 2014, VerticalResponse Blog.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 21, 2014
    [Media] 6 Ways to Clean Up Your Brand’s Social Media Inbox
    'With billions of conversations happening on social media every day, it’s easy to get lost in the stream of social messages about your brand. But what does it actually take to keep your social media inbox clean? She blogs to show brands how to use social media to create an engaging online presence.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Media] There’s No Difference Between Black, White or Green people
    We love comments )not SPAM) and those show share on social media like LinkedIn, Twitter and Facebook, Filed under: Fearless Competitor , Find New Customers , Florida. 'Indiana High School Basketball. The award-winning marketing expert, Jeff Ogden , President of Find New Customers ( @fearlesscomp on Twitter. Here I am,”” Hi Google.
  • SYNECORE  |  FRIDAY, NOVEMBER 21, 2014
    [Media] Casting a Social Net: How to Get People to Naturally Share your Site on Social Media
    'Getting more people to share content from your website through popular social media avenues such as Facebook and Twitter can boost the success of your website in multiple ways. With these buttons, readers can simply click on the social media icons and share the site or content directly on their page without having to open a new window.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 21, 2014
    [Media] Interesting Infographics: The Road to Success through Paid Social Amplification
    'We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. According to an Infographic from  Gryffin Media , there are many reasons to use paid social ads. coverage by traditional media. Reddit Ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Media] Digital marketing shifts coming out of AdTech 2014
    Blurring lines between channels The lines we’ve previously drawn between owned, earned, and paid media are constantly getting blurrier. Smart’ content marketing makes use of information such as keyword data from current, relevant conversations in social media and competitive content intelligence from search. Content confusion.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Media] 29 Charts & Stats on What Matters Most to Marketers Right Now
    They''re curious about the latest social media update. 18) 84% of inbound marketers (compared to only 9% of outbound marketers) cite organic, top-of-funnel sources (like social media, blogs, SEO) as rising in importance. 'The best marketers I know are curious. If you consider yourself a curious marketer, we''ve got a treat for you.
  • WRITTENT  |  THURSDAY, NOVEMBER 20, 2014
    [Media] SEO Isn’t Dead: 10 Ways to Use It for Business
    Use your research to “mine” insight on topics that are trending in search and on social media. The more talk your company gets on other websites, news sources and social media, the more authority you gain in the eyes of search engines. 'While it may come as a surprise to some people, SEO is still alive and kicking.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Media] 4 Attributes of Your Next Content Marketing Superstar
    For that reason, your content marketer should also be able to repurpose blog posts or other media to create and edit video content. Social Media Marketing Skills- Promotion is often the missing ingredient when it comes to content marketing. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. are shared and linked using social media or email. footnotes, searchable transcripts, and social media. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • ENGAGE  |  THURSDAY, NOVEMBER 20, 2014
    [Media] What Is Content Strategy, Really?
    Unearthing such nuggets comes from a deep (nothing cursory will do here) exploration of the targeted audience—everything from demographic and psychographic data to search analysis to media-consumption habits to focus groups, and social listening (our favorite tool). She needed help with content strategy. Got it. Except, not really.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Media] 10 Social Media Predictions for 2015 from 10 Social Media CEOs
    'I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal. 10 Social Media Predictions for 2015 from 10 Social Media CEOs by Neal Schaffer - Maximize Social Business.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Let the market view in
    Unfortunately, social media, and the ability it provides to locate like-minded individuals, has made this even more prevalent. 'There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 20, 2014
    [Media] 9 Must-Attend Retail Trade Shows for 2015
    Why they say to attend: “ ABC Kids Expo is your opportunity to meet face-to-face with domestic and international buyers, media and fellow manufacturers at the premier juvenile products show in the world! What they don’t realize, however, is that it actually costs them more by not attending. ” IRCE June 2-5, 2015 Chicago, IL.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Elevate Your Holiday Marketing on Social Media
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Social Media for Hospitality
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Media] WordPress.com and Search Engine Optimization
    We love comments (not SPAM) and those who share on social media, like Twitter, LinkedIn and Facebook. 'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. And I know all of my three wonderful boys will call today to wish me a happy birthday. WordPress,com and SEO. Check this out.”.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Media] A Beginner's Guide to Retargeting Campaigns
    While each platform you use to implement your ads will be different, there are some advantages and disadvantages for choosing ones that serve up social media ads or elsewhere on the web. Social media retargeting often works well since people are more likely to share, reply, and discuss your content on one of these well-known platforms.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Media] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Lead Generation LinkedIn b2b social media lead generation linkedin social selling Tom Skotidas 'My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Impostor Syndrome: How I finally learned I was smart
    Over the years I attended a zillion Internet marketing and Social Media conferences, where I watched and listened to the “gurus” in the field. Betsy Kent is the  President of Be Visible Associates , focusing on content marketing, blogging & social media marketing instruction and coaching. 'By Betsy Kent, {grow} Community Member.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
    The story of “Modern Mark’s Journey to Modern Marketing” was packaged into six videos in total: Five covering a tenet each and one trailer video, which was shared via social media and our blog to tease the upcoming content. 'You may have “met” our friend, “Modern Mark.” Video as the Star. PT/1 p.m.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] Google Rolling Out Mobile-Friendly Label in Search Results
    Due to social media and email, we access more and more information using our mobile devices. 'In an effort to get companies to think about how people access their websites using mobile devices, Google has begun rolling out a new “mobile-friendly” label for its mobile search results. Definitely yes.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] How to Do Competitive Analysis in a Crowded Industry
    gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. Chances are that the top search performers are getting most of the market share.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] Infographic: Mobile Market Domination and How to Adapt
    Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies. 'Technology is undergoing a major shift. Digital Marketing Infographics
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] Someone Mentioned You on Social Media. Should You Respond? [Flow Chart]
    Check it out, and bookmark it for the next time you find yourself in a tricky social media situation. Have you ever wondered about whether you should respond to a social media post? Social Media 'When you''re first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] 10 Commandments of Social Media For B2B
    'As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] Creating Sales Funnel Content for Manufacturing Marketing
    Social media, video, PPC, and more are all intended to catch attention and they need content to match. Combined with social media promotion, you’ll have a content strategy that appeals directly to people at this first phase of the sales funnel. 'The sales funnel varies for each industry. The 3 sales funnel stages are: Attract. Engage.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    Quality B2B marketing campaigns require one voice from the whole team across all platforms, from social media and customer service to email marketing. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. Branding For Unity. Knowing When To Say “No”.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    Use social media to its fullest Shoppers aren’t just reading email on their phones, they’re also scrolling through their social apps. These statistics are a pretty compelling reason to use your social media channels. 'Brace yourself. The holiday shopping rush is upon us. Yes, 68 percent. Create a clear call-to-action.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] 7 Ways to Promote Your Slideshare Presentation
    It is also a social network, and a platform for marketing visual content in many different forms – which means Slideshare an essential part of a solid social media strategy. She has 7 years of experience in search and social media marketing. SlideShare
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] Why You Need to Adapt to Social Media Today
    'It does not matter if you are five years old or 50 years old, you need to adapt to the world of social media now. If a man my age is on social media, what is stopping you? My iPhone goes off all the time with people connecting with me on social media, including Twitter, LinkedIn and Facebook. I will soon turn 55.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media] 22 Must Know SEO Writing Tips for Higher Rankings
    Promote via social media, blogs, forums, and other relevant channels. 'Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Media] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Media] It’s Good to Be Aligned with a Former Show Guest, Dave Kerpen
    Dave Kerpen was a guest of mine on Marketing Made Simple TV and he invited me to become an Ambassador of Likeable Media today. I have no idea, but I am deeply honored to have Dave’s support with Find New Customers and it is indeed a pleasure to reconnect with Dave and Likeable Media. 'Dave Kerpen. We confirmed it today.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Media] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Why It’s Significant: This report provides a one-stop location for information on Internet usage, social media adoption, and mobile penetration worldwide and across key geographical markets. 'With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Final Thoughts.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Media] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    'About a year ago, we sparked a heated discussion over email marketing vs. social media. The biggest draw of social media was a recognition that we are moving more and more towards a need for sales and marketing to be conducted one-on-one, person to person. The dream of automation in social media marketing is not dead.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Media] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    Share on prominent B2B social media sites. As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. Write helpful content. see a lot of SaaS blogs that only feature their product. No, no, no! Good luck!
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 18, 2014
    [Media] Is Listening a Lost Art?
    If social media hasn’t taught us anything else, its made it clear that people want to be heard. As the landscape continues to change, prospective new customers armed with the internet and social media now are coming to the table with a whole nother set of questions which we may have to think about before we answer.
<< 1 2 3 ... 224 225 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...