• OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Media] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Media] Advertising Account Manager (French+English) (Barcelona)
    Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Media] The Ned Stark approach towards Advertising and getting your boss to understand ROI within Social Media
    Opentopic blog >> opentopic.com “People are allergic to advertising… If your content is performing well organically, it will perform well through native advertising”. comment by Dennis Yu, CTO of Blitzmetrics, when asked about proof that native advertising works. Marketing ROI Cmo marketing roi
  • PUREB2B  |  SUNDAY, JUNE 26, 2016
    [Media] Generating Leads With Responsive Content
    Quizzes are highly shareable through social media platforms, and if your prospect is happy about the results, chances are he or she would tell his friends about it. Infographics, and other visual content, also gets shared far more on social media than text-based content. Gone are the days when content is purely made up of text.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Media] How To Build Customer Trust Through Content Marketing
    Opentopic blog >> customerthink.com As an online marketer, you are likely to be looking at different strategies like SEO, PPC, social media and content marketing to reach out to customers. Each of these strategies have their pros and cons with respect to how soon you can see results to how much a campaign can typically cost.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Media] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Media] Definition of marketing terms
    The definition in the MarketingSherpa glossary that appears in.Content marketing is any marketing that involves the creation and sharing of media and publishing content. Opentopic blog >> roacyrabinru.4irc.com Sometimes as marketers, we get lost in a sea of acronyms — CRM, SEO, ROI, CTR, etc. Internet.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Media] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Media] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • CONTENT STANDARD  |  SATURDAY, JUNE 25, 2016
    [Media] Which Video Content Channels Should Your Brand Invest In?
    In addition to streaming services like Netflix and Hulu, users are racking up video views on social media apps like Facebook and Snapchat. As a result, everyone from social media platforms to publishers to brands themselves are shoring up their video capabilities in order to keep up with the competition. Live or prerecorded?
  • JUNTA 42  |  SATURDAY, JUNE 25, 2016
    [Media] This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
    Rants and raves include Snapchat’s new magazine and a controversy in media buying. Gimlet Media, a successful podcast publisher, is experimenting with this new format in a six-episode podcast about entrepreneurship, sponsored by eBay. media-buying ecosystem. We also take a closer look at Facebook’s new Creative Hub. Ready?
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. Copyright © 2015 Contently.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media] Content Marketing Playbook: Strategy and Roadmap
    rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media] Evangelizing a Content Marketing Program
    brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. doesn’t work in the modern media landscape.
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Media] How to Avoid Content Creator Burnout
    In fact, some individuals comprise the entire marketing department and it’s overwhelming to have to be the one generating all of the content such as updating blogs, posting on social media, developing whitepapers, graphics and so on. There’s no way around it, digital communication is the way of the world and it’s only going getting bigger.
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Media] Search Localization Changes Everything
    Preferred Photo: You will be able to indicate which photo you would prefer to show up first in Google Maps and Search. 2) Expand your social media efforts and content on local review sites. This is partly out of consumer preference and partly as a result of increased use of mobile devices. Version 3.0 Local Search
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Media] 6 tips to help you meet your media relations goals
    Marketing ROI Cmo marketing roi
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [Media] Q&A With Dave Stein and Steve Andersen
    ESR), author of How Winners Sell, and a prominent social media force—we made a conscious effort to stay in touch. A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. The co-authors recently shared some insights with me about their goals for the book and its readers. Q.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Media] How Social Media Can Impact Corporate Culture
    This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant?
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [Media] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    As a company, MasterCard had to find a sustainable way to turn a successful campaign into a foundation on which all future digital media is created upon. Inspiration Is the Fuel for Taking Risks: Bringing Stories to Life With Media. Making Meaning Through Branding: Patrick Davis, Founder and CEO of Davis Brand Capital. ” (Dunn).
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Media] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Media queries:  Media queries tell your code how to properly ender by allowing CSS changes to apply to your website when specific conditions are met, like when the website renders in a particular size or width. Author: Jamie Lewis Is it time for your brand to get mobile? Mobile Messaging. Talk about access! Mobile Website. Mobile Apps.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Media] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Carrie Kerpen, CEO at Likeable Media: The Trick To Improving Content ROI: Make Your Content 3-D. Salma Jafri, Founder and CEO at Salma Jafri Media: How to Upcycle your Content for Maximum Mileage. Rachel Happe, Principal and Co-Founder at The Community Roundtable: Social Media is Broken. See something that strikes your fancy?
  • SNAPAPP  |  FRIDAY, JUNE 24, 2016
    [Media] SnapWrap: The Worst Guy at the Party, Outsourcing, and More
    Time-Saving Tools for Social Media Marketers. Time-Saving Tools for Social Media Marketers. Aaron Orendorff, Social Media Examiner. Are you tired of completing tedious social media tasks every day? Do you want to add some automation to your social media marketing, while still maintaining a human touch? instead.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Media] How to Write a Great Email Signature: 9 Tips With Real Examples
    Notice how her social media icons are the same blue hue as the ZinePak logo. 2) Use design hierachy. Here's a great example from our own Social Media Manager Chelsea Hunersen. She changes her text CTA depending on her current social media goals. A few months ago, she used it to drive people to HubSpot's Twitter account.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Media] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    And better yet, what should be done ahead of time – so you’re not making panicked calls to your webmaster or social media marketing manager? However, several have planned how they would respond to an attack , should one occur, and included the plan in their social media policies. Let’s get this out of the way first. She was frantic.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Media] Report: Social media is marketing’s domain
    Opentopic blog >> fiercecmo.com Social media is quickly developing into a marketing function within most organizations, according to a new study, as most companies are realizing social’s impact as a vital communication tool to buyers and prospects. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Media] The marketer’s guide to mobile ad formats
    Old-form online media buying has been superseded. Opentopic blog >> clickz.com The mobile ad industry has come a long way since millions of primitive untargeted banner ads first started being served across mobile screens. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Media] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Media] Applying Consumer Market Web Usability Lessons to Professional Services
    Professional Services firms continue to improve their reach and effectiveness online, but search, social, media and consumer websites attract the largest share of overall traffic. Any Industry Online Marketing Social MediaThe Highest Traffic Websites in 2016. million blogs. Many of you use Amazon on a regular basis to purchase goods.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Media] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    books can become infographics, SlideShare presentations, blog posts, and videos before being disseminated on social media. Can a couple of books land on a marketer’s desk at the right time and change the destiny of an entire marketing department? Based on my experience, the answer is yes. We needed a more advanced strategy, fast.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Media] Will Facebook’s $50 Million Gamble Pay Off?
    In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. For example, we know that media companies like BuzzFeed, The New York Times, and CNN negotiated the largest deals. You can catch up with media consumption at your leisure.
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [Media] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook and Twitter. LinkedIn has become one of the most effective B2B marketing channels. Bottom-of-the-funnel ads. linkedin
  • HALEY MARKETING  |  THURSDAY, JUNE 23, 2016
    [Media] Staffing Conference Virgin
    Staffing and Social Media. But if you hadn’t just spent an entire semester studying social media, then you probably would have gotten more out of his talk. FSA 2016 Summit: my first experience at a professional staffing conference. Dare to Be Different. His method of presenting made his talk engaging and interesting to listen to.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Media] How to Find Influencers for B2B Online Marketing Campaigns
    Followerwonk is a great tool for exploring yours and competitors social media presence. Competitive data: Look into your social media presence compared to others to find any gaps and areas for improvement. For each tool, I will be answering two important questions – what is it? And how can you use it? BuzzStream Discovery Tool.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Media] Read All About It! 7 Steps to An Effective Email Newsletter
    Use these elements in conjunction with highly visible call-to-action buttons that lead readers back to your site, blog, or social media network for more information. If your marketing department has launched a newsletter campaign, congratulations! Bring it. Information about personal interests/hobbies. Reports prices/sales. Interesting facts.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Media] Target Your Best Prospects by Segmenting Your Best Customers
    But they also realize that their best customers share their positive experiences on social media, so they target prospects who have the same persona as their core customers and are more likely to publicly advocate. Specifically, Here are four steps to segment your existing customers to target the right prospects: . 1.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Media] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    Study the bios, social media accounts, and investment backgrounds of every single investor who will be in the room. A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. While it's not necessarily an indicator of future success, it's a critical moment for any business. Right?
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Media] Insights from the chief marketing technologist of an $18B firm
    That said, we have a strong cadre of centralized shared marketing services directly reporting to our CMO John Kennedy — paid media, communications, experiential, brand, digital, and an emerging demand and sales enablement center. Duane Schulz , chief marketing technologist at Xerox , is a marketing technologist’s marketing technologist.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2016
    [Media] 3 Reasons Why No One Is Sharing Your Content
    Generating a high number of content shares on social media is key to overcoming […]. 60% of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience is more important than ever. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2016
    [Media] How Google’s failure helped me become a dramatically better writer
    My writing became more interesting and more original because I stopped listening to the repetitive rat-a-tat-tat of the social media country club. A way of blogging life. What if there were a social media wave I NEEDED to catch? Who knows? Brian Shih, former leader of the Google platform, said it was political. But then it all stopped.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Media] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Visuals up the ass: People still read, but they also enjoy visual media. To Urban, using a mixed-media style to tell stories breaks up large chunks of text and gives him the opportunity to tell stories in a way that words won’t allow. “The next iteration of media is human media,” said Hill. Ask a CMO.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2016
    [Media] 15 Must-Read Tweets from Top SaaS Marketing Influencers
    Social Media influencers marketing SaaSYour Twitter timeline is flooded. If you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Media] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> adseedata.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Media] SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media
    Opentopic blog >> marketingtheway.com Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc). Marketing ROI Cmo marketing roi
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Media] ABM: An Ancient Practice?
    Nurture your relationships with each customer by relying on new one-to-one media vehicles—not just the mail, but the fax machine, the touch-tone phone, voicemail, cell phones and interactive television. Google Trends. Accessed 6/22/2016. So if ABM isn’t new, where did it come from? But even ITSMA traces the roots of ABM back beyond this time.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Media] PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media
    Opentopic blog >> marketingtheway.com PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The ads appear at the top of the SERPs (Search engine results page) and along the side.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Media] The Fault, Dear Advertisers, Is Not In Our Stars…
    kickbacks) being paid to media agencies without the knowledge of their clients. Opentopic blog >> huffingtonpost.com The Association of National Advertisers (ANA, the trade organization for Big Advertisers) recently released a report alleging, amongst other things, widespread “rebates” (e.g., ” Reaction.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Media] 6 New Social Media Marketing Tools the Experts Use. You Should, Too.
    Opentopic blog >> entrepreneur.com Social media is transforming the way brands market themselves online. Actually, it’s safe to say that social media has already changed things in a big way. These changes affect both how brands. Marketing ROI Cmo marketing roi
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Media] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. PHOENIX, Ariz., Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. KEO News
  • HINGE MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Media] A Thought Leadership Marketing Strategy Based on Research
    You’ll have a wealth of information from online tools, competitor or target client websites, social media channels or Google searches. Ever wonder how thought leaders rise to prominence in their profession, while other experts remain more or less invisible? An essential key is research. Why is this? How to Research. Secondary research.
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Media] What the Avengers Can Teach Us About Divisible Content
    In the past decade, films from the Marvel universe have not only raked in over $10 billion worldwide , but have also become an incredibly effective blueprint that can help anyone who works in media. Media divisible content FeaturedOr you could watch The Avengers. The goals are similar. Saying it worked is an understatement.
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Media] ‘If Mark Zuckerberg Wanted to Tilt This Election, He Could’: Peter Rojas on the Future of Media
    Few people know tech and media better than Peter Rojas. Today, the serial entrepreneur finds himself on the other side of the equation at Betaworks, identifying promising seed funding opportunities in media and technology. There’s a lot of people worrying about what happens to the media right now. Absolutely.
  • 6SENSE  |  WEDNESDAY, JUNE 22, 2016
    [Media] B2B ESP Summit – Announcing the Full Speaker List and Agenda
    From publisher networks and media campaigns to segmentation strategies and sales operations, B2B ESP’s aim is to help marketing and sales professionals grapple with how their world is changing. The Predictive and Publisher Relationship – Heather Berggren, Dell & Mark Howard, Forbes Media. The Future is Female. Latest
  • HALEY MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Media] 5 Tips for Better Website Usability
    Are visitors coming to your homepage from a search engine, or do most arrive through blog posts that were shared through a social media site? Have you ever come across a beautiful and impressive website that looks great at first, but is a nightmare to actually use? Great usability is all about creating great experiences. Have a clear purpose.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Media] How to implement a Video 1st content marketing strategy that drives action
    This text can now be used for webpage content, blog content, email content, social media content, and more to support the ongoing flow of content marketing. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Now, this is not to say we will never stop to read, we will.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [Media] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    Also, you can use emails to recruit individuals into your social media marketing communities where you can continue to nurture them. “A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing. Perhaps we build these myths simply to make our lives easier.
  • CEROS  |  WEDNESDAY, JUNE 22, 2016
    [Media] The Science of Inspiration: 8 Research-Backed Ways to Unlock Creativity
    He’s a contributing writer at Voices of New York and the New York City News Service, and a freelance photographer for VICE Media. . This post, The Science of Inspiration: 8 Research-Backed Ways to Unlock Creativity , written by Nick Perez , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 22, 2016
    [Media] 15 Cheat Sheets Every Successful Digital Marketer Needs
    You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. It’s not easy being a digital marketer today. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Media] OfferUp offers an addictive new app for eCommerce
    economics of social media innovation Social Media ToolsWhere do your customers hang out online or on mobile? Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat? You haven’t heard of OfferUp? Why, it’s one of the hottest apps around. Here’s why. People love OfferUp. So where else might your customer be?
  • CONTENT STANDARD  |  WEDNESDAY, JUNE 22, 2016
    [Media] Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?
    In a landscape where most of the content we produce is like breadcrumbs cast out across social media to be chewed up and swallowed by the birds, a press release serves as the rock, stationed in a place and time, acting as a sturdy documentation of where the story began. Call me old-fashioned, but I like press releases. Make It Yours.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 22, 2016
    [Media] Marketers need to play a stronger sales enablement role on LinkedIn
    Social MediaEarlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development.
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Media] The Psychology of Color in Marketing
    Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ). Patrick’s Day bottling). But it was profitable while it lasted. Colors and Marketing: A Quick Guide.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Media] Will Smith thinks Hollywood can no longer cheat people
    Opentopic blog >> pagesix.com CANNES — Will Smith said Hollywood can no longer cheat people into seeing bad movies with good marketing because of social media — audiences can instantly share their opinions about movie stinkers. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Media] Catalina Launches Marketing Investment Tool
    based personalized digital media provider Catalina today at the FMI Connect expo in Chicago announced Catalina Investment Planner, a marketing planning application that allows CPG brands and retailers to identify their profitable growth potential by leveraging insights from 260 million shopper IDs and 16 billion shopper transactions.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Media] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Media] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    In the modern media landscape, one of the biggest challenges for marketers lies in reaching consumers wherever they spend their time. In addition to the novella and #WellStoried owned campaigns, Land Rover connects with consumers through paid media partnerships. Among luxury brands, few do that better than Jaguar Land Rover.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Media] MediaMiser Announces New Content Partnership and Key Features to Media Monitoring and Analysis Platform
    Opentopic blog >> andhranews.net MediaMiser, a leading provider of media monitoring and analysis software and services, today announced several significant developments to its monitoring and analysis platform Enterprise. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Media] MediaMiser Announces New Content Partnership and Key Features to Media Monitoring and Analysis Platform
    Opentopic blog >> marketwired.com HACKENSACK, NJ–(Marketwired – Jun 21, 2016) – MediaMiser, a leading provider of media monitoring and analysis software and services, today announced several significant developments to its monitoring and analysis platform Enterprise. Marketing ROI Cmo marketing roi
  • FATHOM  |  TUESDAY, JUNE 21, 2016
    [Media] Using Marketing Technology to Humanize Brands
    And this applies to technologies such as social media and email as much as it does to content management systems. Today’s marketers are facing two very different issues. On one hand, we’re being told that we need to stay ahead of the curve, adopt technology, and automate whenever possible. In many ways, they are. Chief Martec ).
  • READYPULSE  |  TUESDAY, JUNE 21, 2016
    [Media] The New Era of Successful Design and Image Selection
    The research and trends you’re able to gather will help you create customer personas and also devise a better content, advertising, and social media program. Modern Marketing Social Influencer Marketing Social Media MarketingThe new era of successful design and image selection is filled with new and exciting best practices. Conclusion.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Media] Madison Logic & YesPath Partner Up For Adaptive Account-Based Marketing
    Opentopic blog >> adotas.com YesPath Customers Can Now Run Media Programs that Adapt to Each Account. Madison Logic, a company dedicated to solving the digital needs of B2B marketers, is partnering with YesPath, an account-based marketing (ABM) platform for adaptive campaigns, to extend the reach of account-based marketing programs.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Media] Earned media influencer marketing demands your awesome
    I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising.
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Media] Did Facebook Just Deliver a Crushing Blow to Native Advertising?
    Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. Media ROI Social facebook Featured native adsIt all started with a seemingly innocuous announcement on April 8.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Media] 4 easy ways to execute social media marketing with a limited budget (via Passle)
    Opentopic blog >> blog.passle.net Social media marketing when you have limited budget can be a challenge. It calls for marketers to take a far more targetted, forensic approach to their activities to ensure they achieve the optimum ROI. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Media] Digital Marketing Manager / Direct Online Marketer
    Job description: Emsisoft is looking for a digitally sound Marketing Manager – someone who thrives in the digital world, understands digital strategy and deployment impact on the growing business and knows web and social media opportunities by heart. As a Digital Marketing Manager you will. Marketing ROI Cmo marketing roi
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 21, 2016
    [Media] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    There are many different ways to do this – follow key influencers on social media, interview subject matter experts, participate in LinkedIn Groups or forums to build relationships with industry experts – but my favorite tactic is to attend tradeshows or conferences on behalf of clients to connect with people face-to-face. Final Thoughts.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Media] Deliver More Sales Qualified Leads Using Predictive Intelligence
    After all, what’s the point of creating and promoting all that content and spending all that time on social media if you’re not effectively reaching the people most likely to buy from your business? One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). Why leads aren’t qualified.
  • VIDYARD  |  TUESDAY, JUNE 21, 2016
    [Media] How to: Control Access to your Video and Restrict Video Sharing with Vidyard
    Let’s take your internal company training video, or the video you’re saving for a niche group of prospects; you wouldn’t want either one leaking out on social media or embedded on any outside domains, would you? These videos – along with any others you want protected – can be secured safely and effectively. Find out how below! Blog Vidyard
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Media] Attribution Matters: Demystifying Social ROI in B2B Marketing
    When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your Awesome! Measure Your ROI.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Media] Suite Talk: Alexandre Paitre, managing director at BTS
    Opentopic blog >> humanresourcesonline.net Human Resources magazine and the HR Bulletin daily email newsletter: Asia’s only regional HR print and digital media brand.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Media] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    The latter will prompt them to Like, follow, or add your company social media channels. You can add a little post-script to the end of your email copy, such as "Not responsible for your company's social media? Feel free to forward this ebook to a friend or colleague using social media marketing." just can't win.".
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Media] B2B Content Marketing and the End of the Company Blog
    Fueled by changing content discovery habits (namely, social media and mobile devices), some B2B companies are closing up shop on their natively hosted blogs and migrating content to sites like LinkedIn, Facebook, or Medium. Or, a company might launch first on social media alone, with a website to follow later. Underlying Trends.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Media] Visual Storytelling UX: Why Stories Need Design
    It’s not just reading — well-designed content featuring proper images motivates people to share your message on social media. This post, Visual Storytelling UX: Why Stories Need Design , written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Appearance Matters. His advice?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 21, 2016
    [Media] Research shows “be more human” really works
    If you are managing a brand’s social media presence, you probably come across recommendations such as ‘interact regularly with your customers on social media’, or ‘humanise your brand’. Madden, with social media users in France, the UK, and the USA, it does. Companies can use personal names or initials on social media postings.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Media] 5 User-Generated Content Mistakes to Avoid
    Be sure to ask for user permission during uploads, and make it clear that content created and shared on social media as part of a given UGC campaign or with a particular hashtag may be repurposed in other marketing channels. When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. Takeaways.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Media] How to Become a Great Online Community Manager [Infographic]
    Social Media Daily IGSSAn increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales. And guess what? It's working. For your audience, this means a more direct line of communication -- one the invites collaboration and engagement.
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Media] The Six Best Google+ Marketing Tools
    Google+-oriented social media management tool, Friends+Me lets you schedule posts on Google+, cross-promote those posts to your accounts on other popular social networks, and coordinate posting activities with team members. Pricing: $3 per month per connected social media account, plus $6 per month for each additional team member.
  • BULLDOG SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Media] The Marketing Genius of Curious George: How Demos Impact Your Business
    Advertising & Media , Client Relationships , Demand Creation , Marketing Campaigns , Marketing Planning , Sales and Marketing OperationsI know way too much about Curious George. have a two-year-old daughter. When Cayley returns, she discovers that George gave away seven times more candy than he sold. Maybe not. 40 percent!
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Media] How PR and marketing pros can perfect social media strategies
    Opentopic blog >> prdaily.com In late 2014, Forbes identified 15 social media applications as companies to watch in 2015. They are: If you’re familiar with five or more, you not only have your finger on the pulse of social media innovation—you’re also ready with the defibrillator. Frilp and Space Tag aren’t.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Media] 6 tips to help you meet your media relations goals
    Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Media] Advertisers Need to Be Storytellers—First and Foremost
    When I first started in advertising, I studied all the disciplines inside an agency—research, account management, production, media, creative. I was fascinated by all the departments but ultimately decided to pursue a career in what. Marketing Technology Cmo undefined
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Media] The Danger Of Outsourcing Your Whole Content Marketing Program
    In other words, the ANA is accusing media agencies of being in the kickback game. More than half of the companies that approach us at Contently are agencies—content marketing agencies, SEO agencies, PR agencies, and creative and media agencies. Have you ever gotten ripped off by a cab driver in Cancun? They’re hiding all of this.
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Media] Why Agencies Aren’t the Answer for Content Marketing
    More than half of the companies that approach us at Contently are agencies—content marketing agencies, SEO agencies, PR agencies, and creative and media agencies. Have you ever gotten ripped off by a cab driver in Cancun? The driver sitting outside the airport claimed to have the best price. Okay, he may not have been lying about that.)
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