• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. are shared and linked using social media or email. footnotes, searchable transcripts, and social media. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Media] What Jeffrey L. Ogden is thankful for this weekend
    We love comments and those who share on social media. 'This Saturday I simply want to share the 4 things I am thankful for, especially after the loss of great men yesterday: Feel free to check out my LinkedIn profile at the top right, which I consider a blogging best practice. We even have a great offer for members there. Great man!).
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Media] 15 Expert Tips on Accelerating Your Sales
    On Skills and Processes: 6) "Salespeople should take some time normally spent prospecting and reallocate it to social media participation. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. But eventually, one client signs on, and then another, and another. Aligned.
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Media] New European Social Media Benchmarks: How Does Your Company Stack Up?
    Do you find it difficult to find social media stats related to your industry? Are you currently developing or revisiting your social media strategy, and unsure of how many times you should post or what to include in your posts? Check out this website to quickly learn how your peers are performing on social media. Tweet This].
  • THE NEW STRATEGIST  |  FRIDAY, FEBRUARY 27, 2015
    [Media] Marketing Doubleshot Podcast - Ep. 4 - FCC vs Llamas and a Dress & Finding Good Content Resources
    'In this episode Jonathan Barrick and Josh Muirhead discuss how the net neutrality ruling by the FCC was completely dwarfed on social media by a pair of llamas and debate over the colour of a dress, and how the content resources we rely on evolve over time along with our own approaches to marketing.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Media] The Importance of Marketing Specialization
    We moved our posting time back to get more social sharing, thanks to the QuickSprout article What Time to Post on Social Media ? We love to read your comments and appreciate those who share on social media, which we make as easy as we can. 'Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice.
  • SYNECORE  |  FRIDAY, FEBRUARY 27, 2015
    [Media] The Promise and Peril of Digital Technology
    Today’s cable and Internet media providers like Xfinity, Netflix, and Amazon bring a seemingly unending stream of free or inexpensive digital content, much of it high-quality, right to our fingertips. 'Since the dawn of recorded history (and likely before), pundits and pontificators have warned of the promise and peril of new technologies.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Media] Interesting Infographics: What the #### are those social media hashtags all about?
    'Engagement is the name of the game on social media. The post Interesting Infographics: What the #### are those social media hashtags all about? Infographics Social Media Facebook google plus hashtags home infographic instagram Lead Generation marketing Pinterest Twitter That’s a huge boost. Take Twitter , for example.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Media] So You Are Changing Your Name – Learn What to Do Digitally.
    B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development What is oftentimes overlooked, though, is how do you let the digital world know you changed your name? Whoo-hoo!!! You are done. Email.
  • CONNECTING ELEMENT  |  FRIDAY, FEBRUARY 27, 2015
    [Media] Digital Digest – Making your brand a major YouTube player
    Read more › Digital Digest | Digital marketing blog | Connecting Element Google+ online videos search engine social channels social media visual sharing YouTube YouTube channels 'The visual-sharing trend is set to continue its meteoric rise in 2015. But how can you turn video’s pre-eminent platform, YouTube, to your advantage?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Media] How to Extend the Life of Your Content
    reveal: 3 ways to determine relevant topics for content The different formats to repurpose content into in order to reach prospective clients in every stage of the sales funnel Why you need to share content via social media, particularly LinkedIn Have questions about how to extend the life of your content? On Twitter+ or LinkedIn?
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Media] The Word Of The Year Is a #Hashtag
    We recently did a three-part series on hashtags that will take you from the basics to the sophisticated: Start here: How to Know Which Hashtags to Use in Your Social Media Posts. And finally, check out: Tips and Tricks for Using Hashtags on Social Media Sites. This not a fusty group looking backward in nostalgia. The takeaway?
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 26, 2015
    [Media] Quick Thoughts – What’s Next in Marketing? [Poll]
    'There is always talk in marketing of what the next big thing is… It started in the late 1990’s with SEO, then in 2005 it was Social Media, in 2012 along came Content Marketing , and while these are still important topics, and necessary for your marketing to be successful, what’s next? The post Quick Thoughts – What’s Next in Marketing?
  • KEO MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Media] Email Marketing: Spending and Automation on the Rise
    Not surprisingly, social media and mobile marketing are also high on the list. 'Email marketing has long been a favorite tactic for business-to-business marketers, and it looks like that isn’t going to change anytime soon. In fact, the latest data suggests that email is more popular than ever among marketers.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Media] How CEOs Can Lead When the Winds of Change Are Blowing
    Rosenfeld described global meetings with conversations led by her, but also videos, social media initiatives, internal community meetings, and videos, all with the goal of transparently discussing upcoming changes. International, discuss leadership in turbulent times. But you can control how you meet them.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Media] How to Use LinkedIn for Business Development
    However, as digital marketing has outgrown traditional marketing in certain ways, social media platforms have revolutionized networking by providing online venues for building relationships and demonstrating thought leadership. Amazingly, it also reveals that social media presence is now even more critical than client references.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Media] How to Integrate Video into Your Facebook Marketing
    'Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Debbie Miller contributes a monthly column on Social Media for the. where she provides clients with writing, editing, and social media. Social Media for Hospitality events.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Media] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. 'By Brooke Ballard, {grow} Contributing Columnist.
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Media] Top 5 Music And Audio Mistakes Made In Videos
    Here’s a list of a few different websites that will give you high quality music at a reasonable price, that includes licenses for all the media needs you may have: Bedtracks. 'Music is one of the most powerful creators of emotional connection between you and your audience. Poor quality music will cheapen your brand. Pump Audio. Audio Network.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Media] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    'While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. Also make sure you share samples of your work in the “Add Media” area of your “Summary” section. And be sure to read this eBook to get even more strategies for turning social media followers into customers.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? ' Rise of The Social Employee. Join us on Tuesday, March 24, at 11 a.m. Register Now: IBM Webcast: Changing the Learning Culture.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] RWD: The Month in Review
    Marcotte was the first to combine the three concepts—media queries, flexible widths, and flexible images—that make RWD possible. 'Throughout February, I’ve written about the different benefits of Responsive Web Design (RWD). The Mobile Revolution Gave Rise to RWD. It was more trouble than it was worth. The Benefits of a Responsive Design.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Gaining a 360 Degree Customer View
    Fortunately, the number of touch points between customers and businesses has increased greatly due to the web, social media, and mobility. 'Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. But […].
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Facebook Launches Product Ads
    The social media site just launched Product Ads. Receive more social media updates by subscribing to our weekly email newsletter. 'Showcasing your products on Facebook just got easier. What makes these ads different than other Facebook ads? Two things. First, they come with advanced targeting methods. Get ads in front of shoppers.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    'We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. Author information. Neal Schaffer. Neal Schaffer. Shouldn’t Your Business? LinkedIn
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] When It’s Not All About You…The Social Media Cocktail Party.
    When it comes to sharing content on social media, you really want to be thinking about where you can add value to your followers and only talking about yourself just wont cut it. It means you should be thinking of your social media presence as a virtual cocktail party. What are some social media tips that you find useful?
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Marketer’s Guide to Blending Search and Display
    Specific Media ). The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. iProspect ). Microsoft ). Powerful Combination.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Your firm’s website and social media accounts are important elements in establishing your online brand and making your firm more attractive to the incoming class of top employees. job candidate may become aware of your firm via an Instagram recruitment campaign or via some of your other social media channels. E/C Strategy
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Crisis Communication: If a crisis hits, do you have a plan?
    But, if it does it won’t get media attention and somehow they will ultimately handle it. Do you have a good relationship with one reporter in the local media who knows your company and can accurately report the facts? 'Today we have a guest blog post from Nancy Valent of NMV Strategies on crisis communication. Your phone rings.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Introducing The VerticalResponse Integrations Marketplace
    Multiple tools often means multiple domains, usernames, and passwords to track all your social media, sales, and support activity. 'Here at VerticalResponse, we’re always looking for more ways to expand product functionality and flexibility for our customers. Luckily, Kickbox is here to help you. The best part? They are with Dasheroo.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] 3 Reasons To Use The Psychology of Fellowship for Social Media
    Many times […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Social Media Psychology 'We are naturally drawn to people. This is a good thing for your social marketing.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Social Media Daily 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. Still not convinced?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Does Marketing Get No Respect?
    Social media came along around 12 years ago to allow us to connect with people who had similar interests. Consumers didn’t need to rely on media companies for the news or brands for product information. They get big budgets to hire expensive agencies who make massive media buys. Marketing has a marketing problem. Or no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Adventures in Analogia: How to Find Customers in the Offline World
    business relationships business strategy Communty-building customer acquisition connecting how to find customers networking social media and customer acquisition 'By Mars Dorian, {grow} Contributing Columnist. I’ve done the unspeakable. Analog-ia. Why did I do such a thing, considering that I’m a full-time online entrepreneur?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    SEO Social Media Daily 'Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. In turn, Google would display tweets in search results in real time. Now, nearly four years later, the gang''s back together.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    Social Media Marketing social media social media marketing tweet Twitter 'Are you spending time on Twitter? don’t mean reading everyone else’s posts. Because if you’re not, you’re not alone – according to Rocket Post , only about half of the people who log in to Twitter once a month actually take the time to tweet. Whoops.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Media] Inbound 101: Three Major Inbound Components
    Social Media – Social Media is another low-cost method for increasing your exposure online. Think of it this way: outbound marketing was a one-way conversation, but inbound is a two-way conversation facilitated by social media. 'Let’s begin by defining what inbound marketing is at a basic level.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 24, 2015
    [Media] Top 10 Reasons NOT to talk to Find New Customers
    We love people who share on social media, which we make as easy as we can for you. 'The B2B lead generation consultancy, Find New Customers is not for everyone. This is the story of Jeffrey L. Ogden , and not the former NFL kick returner of the same name. It’s hard to rank your name when you share it like that. Stop give us leads! ”.
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [Media] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    By tracking keyword conversions, you’ll be able to optimize your bid strategy and overall media spend. 'The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Your search campaign should measure: 1. And so on.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Media] 5 Tricks for Quick Content Marketing
    Talking points at conferences , conversations on social media, and interviews with customers can all provide necessary insights into the lexicons of your ideal buyers. In an instant, content can connect, or it can wither off into obscurity if it’s too wordy or complex. Quick content marketing, however, doesn’t happen in an instant.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Media] Tech Review: HipChat vs. Skype
    'You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. But sometimes even we need to take a step back and do our own trial and error. Last week, our team tried out HipChat to see what the fuss was all about.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Media] 3 Things You Must Understand About Mobile Marketing Today
    1) Smartphones Are Digital Portals, But They’re Also Phones When mobile really got on its feet and became the portal to email, the Internet, and social media that we all know and (usually) love, the running joke was, “Smartphones are amazing! People use them for everything…even the occasional phone call! Ha ha!” repeat, not optional.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Media] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Social Sharing Elements – Keep social sharing top of mind by adding relevant social media sharing buttons and link references. Media Temple’s company information is a good example of comprehensive organizational information. Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Media] It’s not your house to pwn so remember your place
    If you’re reading this post, you probably need to take this doubly or trebly to heart because you’re probably a promoter, a publicist, a social media marketer , a digital PR professional, a marketer, a salesman, or even a social media influencer yourself. Letter of the law doesn’t cut it in social media. It doesn’t matter.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Media] How to Use Google Plus to Boost your Overall Social Platform
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Google Plus
  • LEADERSHIP  |  TUESDAY, FEBRUARY 24, 2015
    [Media] The 4 Stages of the B2B Lead Generation Lifecycle
    In these days of digital marketing and social media optimization, we engage more time and resources studying and analyzing buyer behaviour through the sales lifecycle. 'Nurturing through Every Stage Until the Magic Happens. So what’s the solution? In my opinion, it requires going back to the basic 4 stages of a B2B lead generation lifecycle.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Media] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    So, rather than defining your personas like “male, 30-45 years old, urban, mid-salary role,” think more about what the persona does, how their day looks, how they consume media, what challenges they face, and how they measure success -- and define your personas around this information. 1) Too many personas. Not sure what questions to ask?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Media] Don’t block me bro: Internet ad blocking takes hold
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Related Stories Social Media in the workplace. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Media] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. SEO is social media. Bob Leonard transcribes his interview with video SEO expert Daniel Loeschen of LT Creative Media on how to search-optimize video content. But change is.” by Forbes.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Media] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    These newly-public companies are no doubt trying to develop marketing and management teams that can help them compete, and because public companies are often scrutinized by investors, media, customers, and the competitors, these marketers need the ability to demonstrate results in a quantifiable way. And the biggest issue? The People Problem.
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Media] Quick Tips for Conquering the B2B Inside Sales Training Gap
    That’s because inside sales: ·          cuts costs. ·          is accepted by customers who have become comfortable learning about companies remotely via websites, social media, content downloads such as e-books and white papers, email and phone calls. 'What’s Causing the B2B Inside Sales Training Problem? Why is training such a hot issue?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Media] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Social media is not free.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Media] How to Beat Larger Competitors at B2B Marketing and Sales
    People like to root for the underdog (David), and if you have a good story, the media can help you spread your message about how you are overcoming the giant company (Goliath). Utilize content marketing, pull marketing and social media. This is equally true in smaller market segments. I actually enjoy being in this position.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Media] What is Digital Darwinism and How Does It Affect Your Brand?
    These successful players seem to be pulling away from less robust digital brands and gaining further momentum as they build up positive word of mouth on social media.” “Competition among brands is steadily increasing as branding channels and messages proliferate.” The State of Digital Marketing. This describes 20% of buyers.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Media] 15 B2B case studies show how content marketing drives ROI
    CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4 Who is succeeding and why? million.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Media] To Everything Spin, Spin, Spin
    Books ad agency B2B marketing bizmarketer book review branding Elizabeth Williams linkedin social media 'I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It’s okay, it’s even healthy to p**s some people off. Passion makes or breaks your brand.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Media] Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands
    Mashable has a nice write-up on the social media backlash here.). There was no public outcry or social media backlash. 'If you''ve ever been part of a company or worked on a product that''s undergone a rebrand, you know how absolutely crazy it can be. was part of a rebrand at a startup a few years back. Some of them were successful.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Media] Get Started with Video Marketing: DIY
    We began in media production with webinars, and all that capability was managed in-house. You already know this: Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. You can even do it yourself. link]. First, a bit of context. link]. link].
  • HUBSPOT  |  SUNDAY, FEBRUARY 22, 2015
    [Media] 10 Overused Words to Remove From Your LinkedIn Profile
    Social Media Inbound Sales Professional Development Daily 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. But how can a potential employer or client remember you if your summary sounds just like everyone else''s? I know I do.). Passionate. Creative. Driven. Responsible.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 21, 2015
    [Media] Some facts about Jeff Ogden
    We love comments and those who share on social media. 'This Saturday I want to share a few facts you may not have known about Jeff Ogden of Find New Customers. This is a story all about Jeff Ogden , a short recap of my life. Hope you like it. That’s a blogging best practice. Madison is also the only town in the USA to own a race boat.
  • EXPERIENCE MARKETING INSIGHTS  |  FRIDAY, FEBRUARY 20, 2015
    [Media] Fierce CMO: Study: B2B Marketers Should Boost Social Efforts at Events
    'FierceCMO shares insights from our research on social media marketing for events
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Media] How I Work with Jeff Ogden of Find New Customers
    I also use social media a lot and believe it is bigger than ever. Updated) Partnered now with the Social Media Marketing company Likeable Local. We love to read your comments (No SPAM please) and we appreciate those who share on social media. Thank you, Matt. I’ll have to start these too. Actually, St. Petersburg). link].
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Media] LinkedIn Launches Notification Center for Company Pages
    Breaking News Social Media business Company Page linkedin 'In a continued effort to support businesses, LinkedIn announced the launch of the notification center for company pages. This new feature has been rolled out globally and is available for use by any company page administrator. What do you think of the LinkedIn notification center?
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 20, 2015
    [Media] Key Tactics to Generate Revenue with Your Blog
    Molander has trained, worked with and consulted some of the biggest companies in the world and has written several books including “Off the Hook Marketing: How to Make Social Media Sell for You.” He has also spoken extensively about how to make use of blogs, content and social media to attract leads and drive sales. Sample of Success.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Media] 5 Social Media Benefits for Accounting and Financial Services Firms
    'Social media has the remarkable ability to make the world feel instantly smaller. Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool. Some firms may still view social media as a personal tool. But today, social media is no longer optional.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 20, 2015
    [Media] Interesting Infographics: Nurture Your Leads With Narrative
    Demand Generation Infographics Lead Generation Lead Nurturing home infographic lead nurturing Social Media viral 'Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? At mid-stage , the prospect has displayed some buying behaviour and engaged with the content sent to him or her.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Media] Is the CMO becoming the Chief Collaboration Officer?
    For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). 'In the past, the role of a marketer was much simpler. The builders of the brand.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 20, 2015
    [Media] 5 Ways to Use Facebook Groups for Your Business
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 'When you think of Facebook for your business, you probably think of Facebook Pages. But are you a member of any Facebook Groups? Author information. Jim Belosic. Cheers! Facebook
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 20, 2015
    [Media] Skeptical, Informed Buyers vs. Excited, Uninformed Buyers – A Tale of Two Journeys
    David Dodd from a study conducted by eccolo media : Sixty-five percent (65%) of respondents said they frequently give more credence to content that includes peer reviews and user-generated feedback. Who would you choose? Your choice, however, doesn’t exist in a vacuum. Content Marketing as a Book Bag vs. a Swag Bag: As reported by G.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Media] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    They certainly frame a lot of their marketing around their popular cleanses, but they''ve also ramped up their efforts to show customers and prospects that their juices can be added to their existing diet, especially on social media. To reach their key demographic, BluePrint uses social media. 'Vegan. Gluten-free. Paleo. Juicing.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 20, 2015
    [Media] 4 Reasons to Publish on a LinkedIn Blog
    Besides, that is what “social media” is all about. Guest Author: Christine Buffaloe is a social media wizard for authors, coaches, speakers and consultants. Her company SerenityVA will help you succeed with social media and LinkedIn, including what you need to know about posting to your LinkedIn blog.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [Media] Customer Engagement And It’s Importance
    People can express their opinions freely on social media and there is no restriction on what they say. Quite often people research companies before buying from them and seeing what has been said on social media. 'Customer engagement is one thing I am passionate about. The Customer Service Bar Has Raised. Show Passion In Your Business.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 19, 2015
    [Media] Boost Engagement With These Visual Marketing Ideas
    When sharing that blog post on social media, make sure to include that awesome featured image and watch the magic happen.  According to this source, images and photos are the most important tactic when optimizing social media posts. 'As any Digital Marketer can attest to, the struggle to focus on quality over quantity is real. We have!
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 19, 2015
    [Media] Who Should You Talk To? (in Buyer Personas)
    We love comments (no SPAM please) and those who share on social media, which we make as easy as we can for you. Why do Buyer Personas matter? Buyer Personas help you create better marketing content, plain and simple, because the better you understand buyers, the better you select words which drive sales leads for you. Yours was too simple.
  • EXPERIENCE MARKETING INSIGHTS  |  THURSDAY, FEBRUARY 19, 2015
    [Media] Best Practices: Social Media Marketing for Events 101
    'Our Research-Backed Cheat Sheet to Maximize Event Impact and Engage Audiences
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Media] Copywriting Lessons From Companies Doing It Right
    The continuity of a brand, despite the advent of new media, hangs on the tenor of a singular voice. First, the article isn’t written by Intel’s media relations team. on social media shows the affinity for the product and its ability to get people excited about a typically awkward topic. The same rule applies with social media.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Media] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    Remember – as you craft your content marketing strategy, it is important to include visual content in your strategy that can help your firm capitalize on different media for connecting with your audience. 'When most firms begin creating a new B2B content marketing strategy , they focus on written content. On Twitter+ or LinkedIn?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Media] 5 Super Simple Ways to Show Your Readers You Understand Them
    Quora and Yahoo Answers are two of my personal faves, but one I started using recently is FAQ Fox (hat tip Orbit Media Solutions for introducing me to it). 'Recently, I spent a week stuck in the Midwest due to travel complications  getting back to Boston ( remember summer?? Yeah, I don’t either ). What are all those tabs open on your screen?”
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Media] B2B Events in 2015 – Where to Go and How to Learn
    If you are going to have your laptop open, then set it up to monitor the social media feeds at the event. 'I have been to a lot of marketing events, on both sides of the booth. Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 1) If you go, be present. Great show.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Media] 6 Ways to Get Strategic for Twitter Chat Success
    Do you need help with your marketing and social media strategy? Social Media/Web 2.0 marketing plans results social media strategy Twitter 'Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Media] Four lessons in marketing data analysis for beginners
    Big Data and Analytics ROI and measurement marketing analytics roi and measurement social media measurement value of marketing 'Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). They looked at me with blank stares.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Media] How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing
    Two very different definitions of “traditional” that are likely going to respond to social media messaging or PPC campaigns as a recruitment method in very different ways. 'Higher education institutions are typically an established brand with an abundance of history and traditions. Questions First. Strategy Second. Best of all worlds.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Media] Social Selling 101 – 3 Social Technologies To Get You Started
    Instead of having to search to find out which social media channels they’re using, it shows you all of them. If you want to get more insight about how to leverage social media effectively, watch the  #SocialHangout podcast every Friday at noon Eastern time. They are all easy to use. Begin at the beginning. Begin with Twitter.
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