• SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Media] Do B2B Companies Really Need to Be on Facebook?
    'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. What are you trying to accomplish with social media? B2B companies need to use these social media platforms to achieve higher level business goals that others in the organization are tracking and supporting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study). 'By Rob Petersen, {grow} Community Member. It is now #2 behind TV. It is now #2 behind TV.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Media] How to Get More People to Register for Your Next Event
    Create striking images to use in social media that will grab attention and direct people to the event website. 'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Email.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Media] How to Write for the Web If You Were Born Before 1965
    noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. There is no need to type two character spaces between sentences.
  • ENGAGE  |  WEDNESDAY, JULY 23, 2014
    [Media] An Editor’s Anthem
    In the past week, it’s made the social media rounds and amassed more than 9 million YouTube views. Weird Al’s musical humor fits right into our sharable, social media world. 'Editors, writers and English teachers rejoice! We finally have an anthem that highlights our grammar gripes using humor, wit and rhythm. Ask Permission.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Media] How To Use Social Media for Recruiting Young Talent
    Utilizing social media in today’s Internet-driven world gives your company a modern face and voice. By engaging with potential candidates through social media platforms your company will build new relationships and attract young professionals. So how can companies embrace the power of social media to attract young talent?
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Media] 72% of People Who Complain on Twitter Expect a Response Within an Hour
    We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you''re a brand. 15% would complain about (or shame) the company/brand in social media. 47% of people recommend the brand in social media. 42% of people praise the company in social media.
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Media] Fresh Insights in Selling to SMBs
    Respondents were asked all kinds of questions about their buying, influences, media preferences, resources, the works.  'Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go.  SMB is where there’s enough volume to do plenty of testing. Thought leadership.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 23, 2014
    [Media] 4 Ways To Involve Your Best Social Media Ambassadors
    'The success story of TELUS’s “Customers First” Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Ways To Involve Your Best Social Media Ambassadors by Raymond Morin - Maximize Social Business. Social Media Influence
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Media] 9 Pillars for a Killer Content Marketing Strategy
    80% of American Internet users interact with blogs and social media. Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. If you are focused on a younger crowd, social media may be best. 'Image source.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 23, 2014
    [Media] Like Looking at Montana through a Keyhole
    One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. 'Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. So, in light of that, how’s your web site?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 23, 2014
    [Media] B-to-B Marketers: Are You Utilizing SlideShare?
    'When we think of utilizing social media in the marketing mix,  SlideShare is probably the most overlooked and underutilized tool. Plus, you get the added bonus of using the other social media tools to promote your Power Points. There are over 60 million unique visitors a month to SlideShare sites with over 215 million page views.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Media] Your Customers Want to Talk to You
    'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. So I will either go rooting around on your Investor Relations page to find a contact email, or I will head to social media and try to get Seal Team Six to respond. So I’m going to visit the website. a pop.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Media] The Future of Social Marketing Automation is Here (And Improving)
    2013 study of marketing professionals identified “social media marketing” as the second-most powerful trend contributing to the formation of the “modern marketer” — after the ability to track marketing ROI with technology. Social Media The hold up has been partly cultural and partly technological.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Media] 5 Reasons LinkedIn Has Lost Its Luster
    Adding to the confusion, many social media experts jumped on endorsements as a way to get someone’s attention. Adding to the confusion, many social media experts jumped on endorsements as a way to get someone''s attention. 'By Eric Wittlake, {grow} Contributing Columnist. In comparison to the constant ping of tag (or even poke!)
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Media] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
    30 Terrible Pieces of Social Media Advice You Should Ignore [link]. If a tweet brings attention to "30 terrible pieces of social media advice you should ignore," people want to be part of the "good marketer" collective that doesn’t take bad advice. Social Media More than you would think. 1) Cognitive Dissonance.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Media] What LinkedIn’s Acquisition of Bizo Means For Marketing
    But with our open ecosystem of media and ad partners in the Oracle Data Management Platform , marketers can also leverage hundreds more display, search and other paid media partners to reach their audiences in compelling ways. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” Marketing Efficiency
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Media] Guide Campaigns in Assisted Living Marketing: A Case Study
    This Guide is helping convert PPC visitors at the top of the funnel, adding value to SEO, and even getting shared via social media (see those 37 referral conversions? Many of those are via Facebook and other social media.). 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! think so.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Media] Facebook Introduces “Buy” Button – What It Means for Your Biz
    Breaking News Social Media advertising Buy Button e-commerce Facebook social network 'Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Media] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    You can amplify your content through a variety of ways, including paid promotion, social media, email, link earning , etc. Optimize their social media profiles and or help them write content for your company’ site. The most important step: Make the media’s job easier. Hm, sounds simple enough, right? million results.
  • ENGAGE  |  TUESDAY, JULY 22, 2014
    [Media] Clever Quizzes That Don’t Involve Cats or Celebs
    The former drove 10,000 visits to Food52.com, according to Social Media Explorer , where readers got their answer and a link to a Food52 recipe for “their” cake (right next to the site’s online shop). 'Have you taken any quizzes lately? Perhaps “Which Cake are you?” on Food52.com. Buzzfeed record-breaker that racked up 41 million page views.
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Media] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Media] 19 Tweetable Takeaways From the Hottest Names in Social Media
    'Last week, I had the pleasure of hearing some of the biggest names in social media marketing talk at the Social Fresh Conference in Orlando, Florida. So from social media experts at JetBlue, Spotify, Dunkin'' Donuts, and many more, here are the 19 most memorable -- and tweetable -- tidbits I picked up during the conference.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Media] The C-Word and Higher Education Marketing
    Fathom’s Education Quarterly Standard decomposes this trend more completely, but from a 30,000 ft view we see  increased participation in online advertising of all kinds, and much more social media and content strategy expertise and creativity  – all to engage with and attract potential students.
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Media] Top 5 Lead Generation Tips in Management Consulting
    Review social media (59.9%). Social media. '“You’re only as good as your last workout” is a common saying among athletes, but the underlying premise is just as applicable to many business development practitioners: you’re only as good as your last contract. Fortunately there is data to guide firms. References.
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Media] ROI for content marketing
    This is why lots of business owners struggle with social media and content marketing. 'That old debate of Return on investment (ROI) will get applied to everything and anything in business and rightly so. Business owners and investors alike are not in their fortunate positions without asking these kinds of questions daily. Events
  • LEADERSHIP  |  TUESDAY, JULY 22, 2014
    [Media] “Break the Ice” with B2B Lead Generation Programs that Work
    Most of us in this industry have spent years trying to CONTROL – control our teams, control the tactics, control the process, control social media, control content marketing, and so on. would definitely be stumped! Stumped I was last week when I was talking to Ben who is a senior executive at a client organization. Break the ice.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Media] 5 Pinterest Tactics + Back-to-School = A+ Sales
    According to research from Dan Zarella , “The Social Media Scientist,” pins with descriptions written in 200 characters or less receive the most repins. Social Media back-to-school Back-to-School Pinterest Boards pinterest Pinterest for Business Social Media Marketing I’m with you, but guess what? college DIY.
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Media] Google+ is an antisocial network
    Content Marketing Social Media Marketing Facebook Google Google Plus Linux Meta Network Virtual community YouTube For most, Google+ is an antisocial network. Antisocial Networking Service. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. Raymond.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 22, 2014
    [Media] 3 Tips to Improve Your Social Customer Service
    Social Media for Customer Support 'Building relationships with your customers requires more than the occasional “check-up” to see how they are doing. Beyond simply fixing your customers’ issues, businesses need to interact meaningfully and consistently with their customers.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Media] 23 Outstanding Social PR Guides
    But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. ” What’s Changed, What Hasn’t in Media Relations by Business2Community. ** 5 STARS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 22, 2014
    [Media] The ROI of Twitter, Explained
    Related Stories Five important lessons on the economics of social media Why Ad Agencies aren’t adjusting to a real-time social media world Does blogging still matter in 2014? If I were the King of Facebook … 25 ideas for your social media network strategy. 'Twitter is a mystery to many. It’s understandable.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Media] ? 5 Tips for Marketing in a Highly Regulated Industry
    However, the cost savings, greater efficiency and increased accountability of online marketing, email and social media, are impossible to resist, and after all, businesses need to go where their customers are. With new social media channels popping up every day, this volatile situation is only going to escalate. Ed. ).
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Media] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    One of the essential themes in my talk was the concept of trust—specifically why employee use of social media can establish connections with communities in ways that traditional advertising has never been able to. Salesforce wrote an article last year listing 45 ways to build brand trust through social media. FOR EWORD by David C.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Media] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
    'Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Media] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory. Marketers know that video content and social media are a perfect match. That’s a huge win for social media tracking and ROI. Press Releases
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Media] What Every Managing Partner Needs to Know About Social Media
    'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? But as it turns out, social media actually plays an important role in many of the issues that occupy our attention.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Media] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    The Lede is a short-form broadcast hosted by Jerod Morris, the director of Content for Copyblogger Media. Social Media Marketing. This podcast , hosted by Social Media Examiner, is created for busy marketers and business owners who want to know what works best with social media marketing. Back to Work. HBR IdeaCast.
  • WINDMILL NETWORKING  |  MONDAY, JULY 21, 2014
    [Media] The Emotions of the Sexes and How To Capture It In Social Media
    'You have been using social media psychology in your marketing. You have responded in some way psychologically to someone else’s social media update as well and it made you react or respond in some way. The Emotions of the Sexes and How To Capture It In Social Media by Wade Harman - Maximize Social Business.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Media] 5 Reasons to Invest in Interactive Content
    The first three waves, according to Scott, are 1) text-based web content, 2) rich media content, and 3) personalization. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. The “Guess Which Won?”
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Media] How To Link Inbound Marketing With Trade Show Success
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. An increase in social media following. Keep in mind two things: 1) your marketing goals, and 2) your call to action. They sure can.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Media] Straight talk on social media consulting
    'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. It’s really not about social media. Having a deep love of social media does not make you a social media marketing professional. This career choice is about MARKETING not social media.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Media] Is Parallax to Blame for Poor SEO?
    Load time increases with multimedia, and you can imagine how much that affects an interactive, media-heavy website using parallax design. '"What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. Take this site page from Honda CRV, for example. How Parallax Design Works.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Media] Don't Miss Out! Catch Up on This Week's Most Shared Content
    Your title is your blog post''s first impression on a reader, whether it''s getting discovered in social media, search engines, or in a person''s inboxes. 'Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]. Tweet.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Media] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. 51% responded “somewhat effectively”.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 18, 2014
    [Media] Are Millennial Marketers More Analytical?
    Even their presumed affinity for digital media, which is certainly more measurable than traditional media, doesn’t necessarily translate to an interest in ROI measurement. Indeed, most digital measurements such as Web traffic and social media interactions have almost nothing to do with ROI. End of discussion.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Media] The Fallacy of the Lazy Millennial
    They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. Tip: Encourage social media use instead of prohibiting it to ensure that you''re getting in front of more qualified prospects. 'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 18, 2014
    [Media] Advice from a Social Pro: Are Facebook Promoted Posts Valuable? [VIDEO]
    'In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Tim McDonald, Director of Community at Huffington Post. Social Media Facebook Huffington Post promoted posts Tim McDonald © 2014, VR Marketing Blog.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Media] Don’t Make Marketing Decisions Based on Bad Data
    Without even realizing it a campaign could have a wrong lead source designated, and suddenly your organic search leads start showing up as event leads, your social media leads turn into paid search leads, or your direct leads change to prospecting leads. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Media] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    The importance of visual content has been highlighted by the evolution of the social media sites marketers use every day to promote their content and brands online. 'When it comes to marketing content, the web is cluttered, and the competition is tough. Luckily, a great way to make your content stand out online is to make it more visual.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Media] 5 Social Media Mistakes You Don’t Want To Make
    'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. m fairly certain my friends will never stop mocking me for this picture, but in the world of social media marketing, mistakes can have much worse consequences. Using social media as a megaphone.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Media] Is Author Rank Really Relevant?
    Focus on relevance, looking for opportunities to link back to your content on legitimate sites with guest posts, via social media, and any which way that can be described as user-focused. SEO Social Media 'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. Authorship. It hasn’t. No one does.
  • ENGAGE  |  THURSDAY, JULY 17, 2014
    [Media] Wanted: More Journalists for Branded Content
    She’s annoyed that she gets paid vastly less for writing under her own byline than she does for ghostwriting for CEOs, for the same media outlets. 'Roaring through the content marketing blogosphere is journalist Amy Westervelt’s public vow to stop writing “content” for companies. can’t take it anymore.”. Well, that would be great.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Media] Survey: How to Get the Most Out of Brand Advocates
    the company thanking the customer or sharing their posts on social media). Nearly half of respondents between ages 18 and 34 (44 percent) said they’d be “much more likely” to refer someone to a brand they love after receiving recognition from the company over social media, compared to just 16 percent of respondents over 55. Conclusion.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Media] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Increase social media. Ideal for connecting with prospects and sharing the content you produce, social media activity is quickly becoming a necessity for accounting firms. We found that 60% of prospects use social media to check out a service provider. Conduct research. This is a no-brainer. Use content marketing.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Media] How Your Brand Can Avoid These 5 Social Media Mistakes
    Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. But what about the common social media mistakes you don’t often hear about? Sure, it’s great to build your presence on social media channels, but keep in mind they’re not truly yours. 'Oreo. Starbucks. Coca-Cola.
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Media] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    I’ve always been a fan of HootSuite’s ongoing webinar series: HootSuite holds these webinars on a fairly regular basis, and gives attendees the ability to learn more about social media strategy, with a secondary focus on achieving results with the HootSuite platform. 'Who doesn’t love a good webinar? According to ON24, 5.8
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 17, 2014
    [Media] Trade Shows: Are You Taking Advantage of the Media Opportunities?
    Contact the trade show management a couple of months ahead of time to obtain its list of registered media. short presentation by company executives, demonstrations, networking, socializing and the all-important leave-behind press materials can make for a very valuable hour and a half event for key media contacts. Press events.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Media] How to Build Your Email List [GUIDE]
    Use social media  . 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is here with some ideas to help you create an effective and engaged email list. Got a mailing list for snail mail? You should provide them something of value in exchange for their email address. .
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 17, 2014
    [Media] There Are No Emergencies in Marketing
    'Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. That was before social media. Related Posts: Social Media is the Lighter Fluid, Not the Barbeque. Well we certainly can’t be having that.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Media] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    Go for audience-first tactics to support your brand perception and earned media. 'by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He offered inspiring tips for modern marketers at the event. ” 2.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Media] WTF Does Kevin Spacey Know About Content Marketing?
    But the Oscar-winning actor, director, writer, producer is getting quite a bit of media coverage for his views on traditional media and storytelling. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Two things that we talk a lot about here. Why Kevin Spacey?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 17, 2014
    [Media] B2B Sales Teams Can Use Content Marketing to Generate Leads
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. 'My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. We have been talking about the intersection of sales and content marketing for B2B companies. And the sharing of this content is trackable.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Media] Customer Lifecycle Marketing: Reporting, Part 1
    The typical B2B company uses some combination of content marketing, advertising, social media, tradeshows, media relations, and optimizes web efforts with search engine optimization. Social media followers : For this metric, select a group of social media sites you are actively participating in and sum up the number of followers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 17, 2014
    [Media] Creating the beautiful blog with Stanford Smith
    recently had a chance to catch up with Stanford Smith , one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. hope you enjoy this interview and be sure to connect with Stanford on his blog and other social media platforms. How we engage with our audiences beyond comments.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Media] 35 Tech Terms Translated Into Plain English
    To give you a better idea of how the system works, CDN operators get paid by content providers (like media companies and ecommerce vendors) to deliver their content to end users. 'Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? or something weird that us non-programmers would never understand. Scrum.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Media] Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]
    The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. . 'It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. Matt holds a MBA from the Harvard Business School and a B.A. Marketing Technology Podcasts
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [Media] B2B Marketer: What’s In Your Toolbox?
    also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. ” or, “We need social media!” There is no use doing SEO or driving traffic to a website via social media if the brand is wrong or the website is ineffective.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Media] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
  • E-STORM  |  WEDNESDAY, JULY 16, 2014
    [Media] The Executive Guide to Programmatic Media Buying – Programmatic Simplified
    'Even though programmatic buying has been an industry buzzword for over 5 years, I have a feeling that many marketers are not completely clear on what this ‘new’ way of media buying is and what it really means for their business. For example a recent survey by ANA/Forrester shows that 41% of marketers don’t understand […].
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Media] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Engaging on Social Media. Think about social media like Jay Baer describes it: “Content is fire. Social media is gasoline.” Use social media to extend the reach of your content, get it shared and draw even more traffic back to your site. Once underway, here''s what needs to happen. Sadly, no. Creating Content. Boy Voyage!
  • BIZNOLOGY  |  WEDNESDAY, JULY 16, 2014
    [Media] You’ve Got Great Content. Now What?
    A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. 'Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. Now What?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 16, 2014
    [Media] How B2B Marketers Can Win with Facebook Contests and Sweepstakes
    Related Stories Valuable Lessons You Can Learn from Successful Brands on Facebook Use Facebook Status Updates to Drive Traffic to Your Blog Brand Management and Social Media Monitoring Hacks for reddit. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. Facebook
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 16, 2014
    [Media] Why Content Curation is an Important Marketing Tool to Reach the Professional Tradesman
    content can be segmented for social media and drive folks to your curated site with more information that they requested. 'What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. builds your brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Media] Does blogging still matter in 2014?
    Readers used comments to engage with the author, but that role is now dominated by other social media outlets. have not had the same experience as Mars — my blog community is still vibrant and growing, it is my major source of business leads, and it is still my number one social media priority. Fast forward four years.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Media] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    'by Kevin Akeroyd | Tweet this The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and meaningfully engage with customers across all marketing channels. Simply put, modern marketers have to deliver the goods. Marketing Efficiency
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Media] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to engage authentically through social media. This really boils down to the nature of earned media. Please check out @SocialEmployee media buzz! So what is the right balance to strike? Master the 80/20 Rule.
  • CRIMSON MARKETING  |  TUESDAY, JULY 15, 2014
    [Media] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    Dominique’s past experience includes  previously being the CMO at Fundly, which helps non-profits with social media fundraising; and she was CEO and CMO at LogLogic, a big data analytics company which was sold to TIBCO. Cloud based predictive marketing analytics is about to change that dramatically.  Marketing Technology Podcasts
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Media] 6 Principles of Persuasion for an Amazing Copy
    One organization that does this extremely well is actually Taco Bell, whose social media content is well-known for being incredibly humorous, irreverent and on-point: Image source. 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. It was probably really persuasive. Reciprocity.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Media] Business Cards: The Good, the Bad, & the Ugly
    Social media handles. 'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. At VerticalResponse, we consistently attend trade shows all over the country, so we see a lot of business cards. What gives? The Good. What are some business card must-haves? Your name. Your title.
  • SAZBEAN  |  TUESDAY, JULY 15, 2014
    [Media] 5 Tips for Better Twitter Advertising
    Twitter advertising can be a very cost-effective way to increase the reach of your social media marketing. News & Notes Social Media Social Networks internet marketing strategy promoted tweets social media marketing social media strategy twitter web strategy '(Photo credit: Wikipedia). Goal Impacts Type of Campaign.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 15, 2014
    [Media] Social Deployment And Content Marketing are NOT the Same
    ” One of them is the belief that content deployment should be carried out with same approach you would use with a traditional mixed-media campaign. Although social deployment and content media are indeed entangled in the same marketing fabric – they are … Continue Reading. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 15, 2014
    [Media] Are You Ready For Marketing 2020?
    Today, agencies are absorbing the impact of programmatic buying, the increasing backlash against interruptive techniques from consumers, the decreasing number of ways to “game” search engine optimization and the decline of insertions with traditional media channels. Today, The Mad Men Are Truly Mad. Will The Last One Here Turn Off The Lights?
  • SYNECORE  |  TUESDAY, JULY 15, 2014
    [Media] Responsive Web Design Stats: What You Should Know
    Currently, 38% of our daily media interactions are on smartphones! Now-a-days with 90% of of all media interactions being screen based, there is no better time to start thinking about RWD. 'We all know that trends come and go throughout the years, especially in the ever-changing world of design. Enter: Responsive Web Design !
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Media] The Future of Digital Marketing According to the Giants
    Facebook Marketing Strategy Social Media Marketing digital marketing Google Sony Yahoo 'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. But what do these purchases tell us about the direction digital marketing is going?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Media] If I were the King of Facebook …
    Related Stories New insights into online radio, podcasting and Google + The economics of social media and why the Facebook-WhatsApp deal makes sense Five unusual podcasting tips from the trenches Is being disruptive a business strategy? economics of social media facebook Facebook marketing Podcasts The Marketing Companion
  • LEADERSHIP  |  TUESDAY, JULY 15, 2014
    [Media] 10 Ways to Empower Channel Partners and Drive Sales Growth
    Show them how to leverage social media. Many B2B players today have started realizing that volume of social media activity alone cannot fuel demand generation. Work together with resellers to develop a strong conversion engine for social media—it’s the one thing severely lacking in B2B. Ensure sound lead nurturing processes.
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Media] Is It Time to Upgrade Your Blog?
    Webinars, videos, and articles are prominently featured with the new design, with links that allow for easy social media sharing. Online Marketing Social Media 'Once you’ve been blogging for a while, you’ll hit a point where you start to wonder: Is it time to upgrade my firm’s blog? Are we missing any features?
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [Media] Insights from the B2B Barometer
    Third, content creation and social media are the fastest growing areas of spend.  A net of 50% report greater investment in content, and 45% do the same for social media.  'The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  I’d like to share a few of the study’s key findings here.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Media] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
    Whether your posts are being discovered in social media, search engines, or inside of people''s inboxes, the titles are the first things readers will see -- and they''re the gatekeepers of the excellent content just one click away. What''s the most compelling blog post title you''ve ever come across? Blogging
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Media] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    The number of retweets, replies, favorites, follows, link clicks, embedded media clicks, detail expands, user profile clicks, and email shares each tweet has received. How does media perform in your tweets? Social Media analytics 'Have you ever craved better insight into the performance of your individual tweets?
  • ENGAGE  |  MONDAY, JULY 14, 2014
    [Media] This Week in Content: Turning Content Marketing On Its Head
    Establishing a trusted media brand takes time and commitment. But you need to follow up those initial ice breakers with deeper, harder-hitting pieces that add value to the debate online, on social media and wherever your target audience is. Why You Don’t Need a 24-Hour Newsroom to Be a Content Company. ZD Net. Harvard Business Review.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Media] The 3-Step Guide to Better Blogging
    Tip : Experiment with a variety of topics, but also test different styles of titles, different kinds of calls-to-action, and different ways of promoting your blog on social media. well-written, relevant blog can have a huge impact on your reputation within your industry, and your ability to connect with your customer-base. Content Marketing
  • BIZNOLOGY  |  MONDAY, JULY 14, 2014
    [Media] “Brooklyn” – a rejuvenated, hot brand
    While no one manipulated the profile or influx of these “early adopters”, their impact via digital media to build awareness and attract more of the same types of “customers” is an example of how brands can cost effectively create a very relevant and compelling brand personality that will lead to success.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Media] 77+ Resources for Amazing Copywriting
    Copywriting Cheat Sheet – An embeddable cheat sheet infographic that covers the basics of writing copy for email, social media, and the web. Powerful Social Media Persuasion Techniques – Jeff Sexton provides 6 persuasion techniques based on the principles in Dr. Robert Cialdini’s book, “ Influence.”. 'Copywriting. What’s the solution?
  • WINDMILL NETWORKING  |  MONDAY, JULY 14, 2014
    [Media] Why You Can’t Use Consumer Reviews to Prove your Ads
    Social Media and the Law 'Consumer reviews online can launch or crucify a business. Does that mean they can also prove your claims? Can you legally rely on consumer reviews to substantiate your claims? According to a recent advertising law case, the answer is no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Media] 25 ideas for your social media network strategy
    'Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. 7)     Look through other social media accounts. But a network plan?
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Media] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online. Make sure the blog owner is active on social media sites. First, type in your industry, for example, “social media marketing.” So how do you find opportunities to guest blog? Getting Started. Next Steps.
  • HUBSPOT  |  SUNDAY, JULY 13, 2014
    [Media] What People Read This Week (in Between Watching World Cup Games)
    Among them you''ll find everything from visual content tools, to interview questions and corporate business babble, to social media obsessions and World Cup tweets. The History of Our Social Media Obsession [Infographic]. 'The most socially shared blog posts from this week span a wide variety of topics. Tweet. No Photoshop? Tweet.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Media] Which Brand Won the World Cup?
    Their official sponsorship of the World Cup is a great help, and they’ve done well on social media, with the Brazuca Ball Twitter account racking up nearly 3.2 Adidas has been ‘all in’ on social media and creating engaging content for their audience for years prior to this. Here''s what they had to say. as well.
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