• FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Media] The Secret to Success for Manufacturing Websites: Foundation Pages
    The blog and social media properties can be frequently updated with more engaging, timely, thought-provoking content. Consider adding information about employees and management , and providing links to social media profiles and other web properties. 'Note: The awesome robot paintings featured on this post are from artist Eric Joyner.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Media] 3 Ways Social Media and SEO Can Work Together
    You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Link Building and Social Media Process. Are you using IFTTT?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [Media] 2015 : The Influencer Marketing in the Digital Age
    'The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly. Social Media Influence Leaders now understand the importance of using content to stand out.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 18, 2014
    [Media] The Problem with TV ads – They don’t tell you the real story
    We love comments (Not SPAM please) and those who share on social media too. Social media is gasoline.” 'Jeff Ogden of Find New Customers,  who’s an award-winning marketing expert, sees a lot of misleading TV commercials, but he also reads the Wall St. Plus they have new leadership in Germany. That’s my plan.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Media] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    You can also promote your offer over social media, or even to your existing email database to encourage them to return to your site. It’s a good start to have a pop-up blog subscription or “5% off your first purchase” offer, but is this type of disruptive offer really compelling? The short answer is no. 1) Fashion/Home Furnishing. content.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Media] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    In fact, the strategic use of content, social media, SEO, and PR is driving steady traffic to eight localized websites, creating more than 200 leads every day through web sign-ups. 'Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it? Too Many Leads, Not Enough Time. Results that Lead to Revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Media] The key to social media success rests with HR?
    'Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change. That’s why social media success might not be determined through a successful IT implementation or marketing strategy. Social media and HR Think about it this way.
  • VIDYARD  |  THURSDAY, DECEMBER 18, 2014
    [Media] A Guide to Attributing Content Marketing Initiatives to Your Pipeline
    Social Media: click-throughs. '71% of marketers are increasing investment in content marketing,  however 85% of B2B marketers are failing to attribute their content marketing to business results. Time is running out. And soon enough, there will be no excuse for content marketers not to tie their efforts to the pipeline. The good news?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] Five Signs of Hope in Marketing Land
    Awesome Ideas Selling to Small Business Social Media Websites ad agency B2B marketing bizmarketer corporate overlords Elizabeth Williams email marketing linkedin social media 'Some people think Spring is the season of hope. Hope, while never a strategy, is at least a raw ingredient. Of Dogs and Big Data. Fun with Bankers. Well done!
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] The Road to the Top: Personal Branding Examples in Professional Services
    Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros. “The things I do on social media,” Baer says, “drive traffic to the blog. Which tools and techniques have high-visibility experts used to take their reputations to the next level? Ready? Alan Weiss, Ph.D.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    What’s up with all this social media? 'The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. Why don’t we cut the marketing budget by 20 percent?”.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] 3 Online Marketing Trends To Take Advantage Of
    With the increase in action on all social media platforms a huge bonus becomes apparent to online marketing specialists, data. Combined Campaigns - Allowing your consumers to interact with your campaigning efforts on multiple media facets is an exceedingly growing trend in online marketing. Active digital-fraud fighter.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] Human-to-Human Marketing: A Trend for 2015 and Beyond
    Actually engaging with your audience on social media must be a serious part of your customer service arsenal. Then integrate that understanding into your advertising, social media posts, blogs, etc. BuzzFeed, is one of my favorite online media destinations. 'Imagine walking into your favorite coffee shop. Human Era Brands.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] 5 Tips to Improve Your Non-Profit Emails
    Get more email tips tailored for non-profits in this guide: A Fundamental Guide to Email and Social Media Marketing for Non-Profits. 'Email marketing isn’t just a successful marketing tool for retailers and service-based businesses , it can yield impressive results for non-profits too. Send a variety of emails. Stewardship email. Arial.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] Amplify Your Business with Social Media Giveaways
    'By now, most companies are engaging their customers in some way through social media. But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. Discourage Spamming. Marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] How Jeff Ogden of Find New Customers got one of the nicest business cards in America
    2015 will be the biggest year ever for Find New Customers, thanks to our new business partner, Likeable Local , “Social Media Marketing Software to make YOU more Successful” because they have many medical doctors in New York City, and I will handle the massive medical industry in Florida for them. Check it out.)) Good idea, Gary.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] 10 Things Epic Copywriters Do
    Your sales-driven skill set should include the ability to write a powerful call-to-action, social media posts, landing page copy, and SEO-optimized web pages. 'Image source. The world’s greatest copywriters aren’t just writers. Check out our comprehensive guide  here. Investigative Research. Interviewing Experts. Image source.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] Three Ways to Optimize Social Media for Hotels in 2015
    Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Social Media for Hospitality Author information.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] The Big List of Must-Attend Marketing Events of 2015
    Social Media Marketing World – March 25 th -27 th – San Diego, CA. 'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope. Events.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    annual increase in positive social media mentions , which can help to further distribute their organization’s content. 'Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? It matters.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] What are you doing to build your “Proprietary Audience?
    'I had the chance to hear Jeffrey Rohrs speak at a  WTWH Media  event recently and subsequently read his new book,  Audience. Jeff’s take on social media and content marketing revolves around one thing – THE AUDIENCE. And that’s his point, to build what he calls the “Proprietary Audience.” 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] The 15 Best Infographics of 2014
    8) Facebook & Twitter: The Future Through Acquisitions, by Marie Dollé, Roseanna Ellis, Gerwin Van Lenthe at Kantar Media. Share your favorites that we missed in the comments or on social media. 'Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn''t escape conversation.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] 21 Questions To Help You Define Your Content Marketing Strategy
    How does social media support your content marketing mission (channels, frequency)? 'This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. And that’s OK. And that’s OK too.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
    But I believe that marketing will need to also align with customer success and customer support to create those advocates, especially in the social media world we live in now. 'Editor’s Note: Ryan Porter is Act-On’s Director of Global Sales Enablement. Janelle Johnson is Act-On’s Director of Demand Generation. 2014 saw increased cooperation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    Delete social media apps. This might seem silly, but given that will power is largely a myth and you can certainly become addicted to social media , you need to make it as difficult as possible for you to succumb to the siren call of social media. There are plenty of social media management options ! Now, pull it out.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] How to Make the Most Money in Your Marketing Career
    Skills-Based marketers, on the other hand, place a high value on “classifying adjectives” in their title -- that is, descriptive terms that don’t necessarily suggest superlative qualities (“Social media” marketer vs. “Inbound” marketer, for example). But they’re not. Here''s how these two growth models can pan out in reality. average ).
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Media] 10 Lessons from 10 Years Paid Search Experience
    Impact of Media on Search. I''ve seen the incredible impact that media, other than search, has on search. When TV media spending increases, search sales increase. DRTV has a major impact on search but it''s not the only media that impacts search. Humanology". Data manipulation. And reporting. Copywriting. Analysis.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Media] Another Big Reason B2B Marketing Fails: Failure to Engage
    You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. 'You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Media] 5 Surprising Studies on What People Consider "Good" Customer Service
    Except on social media, where speed matters most. While speed may not be most important for email, phone, or in-person support, in social media, speed trumps all. In a survey by The Social Habit , 32% of social media users who contact a brand expect a response within 30 minutes, and 42% expect a response within 60 minutes.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Media] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    First, the rise of digital media and channels. Traditional media is still very much with us. But in a lot of industries, including consumer products, analog media like TV will still be big. The trick will be how to mesh traditional and digital media. Social media is a good example. believe that to my core.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Media] How Print Publications Impact B2B Content Marketing Development
    Here are a few ideas to consider: Connect with PR-Based Media Relations Initiatives. “editorial calendar” +”media kit” Cision offers a free global database of upcoming media opportunities with EdCals. Chart: What Content Sources Do Customers Trust? What do you think is generally higher quality?
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Media] How to Build Your Brand through Community Service
    Social media is a natural fit for sharing this kind of information—it is a highly cost-effective method of regularly refilling and reinforcing your reputation as a cooperator. Promotion through social media lends itself to a slow, steady drip of shared content highlighting your selfless community-building acts. That’s it.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 16, 2014
    [Media] Get Recognized: 10 Small Business Awards You Should Enter
    There are 60 categories across five focus areas: company, department or team, executive, product, and PR and media. 'Whether your company has been around for decades or is just getting off the ground, getting a business award under your belt is a great way to build credibility and generate positive PR. Awards programs run the gamut. 5, 2015.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Media] How To Build Your Following On SlideShare
    However it’s not just a social media network – it’s also a great asset […]. She has 7 years of experience in search and social media marketing. 'SlideShare is a valuable tool that is shockingly under utilized. Author information. Ann Smarty. Ann Smarty contributes a monthly column on Slideshare. Ann Smarty.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Media] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Petersburg Chamber of Commerce too, because i needed two things to grow my business: Strong social media marketing product to offer here in Tampa/St. We love to read your comments (No SPAM please) and these who share on social media too. We love comments (No SPAM please) and those who share on social media. Petersburg ( St.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Media] 23 Outstanding Social Media Marketing Guides
    'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Media] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    Shane Smith, founder and CEO of VICE Media, recently claimed that they are set to be “ ten times the next CNN ”. For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. B2B Marketing Social media Content marketing Technology
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Media] 6 Personal best practices for content creation success
    70 Rising Social Media Stars. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. The three blog posts that created viral traffic spikes on {grow} in 2014: - Content Shock - 70 Rising Social Media Stars - A speech you will never hear again.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Media] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    Here you can see the before and after of one of the lead nurturing tracks (focused on social media). 'Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it''s filled with millions of contacts.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Media] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    Two of the most popular ways of promoting your company’s marketing content are social media and email marketing. The good news is, Americans spend an average of 37 minutes per day dedicated to social media so you’re bound to get some good air time! How do you plan on incorporating social media marketing into your next email campaign?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Media] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    In today’s world of fragmented media, an integrated cross-channel customer experience with connections to content, social, and data is necessary. It’s more relevant and personalized with an increase in targeted display ads and nurturing campaigns instead of just mass media commercials, print ads, and billboards. Go for it!
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Media] CMO Leadership and B2B Lead Generation Lessons in 2014
    Content Marketing Demand Generation Lead Generation attributes of modern CMO B2B buyer behaviour Big Data cmo CMO mindset customer experience management demand generation growth hacking home optimize B2B marketing and lead generation social marketing Social Media tips for B2B marketers Are Your CMO and CIO Married? So what are the right ones?
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Media] Improving Your Bing Ranking With Quality Content
    The three pillars are as follows: Authority - The trustworthiness of a site, which includes signals from social media networks, cited sources, name recognition and authors identity. 'In a new blog post by Bing, they give us insight into recent updates to their algorithms that increases their focus on Content Quality. etc…).
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Media] FIOS is still the very best internet connection
    We love comments (Not SPAM please) and those who share on social media. 'Jeff Ogden of Find New Customer s recently tested internet speed using the popular tool, www,speedtest.net, which is the way he measured speed while hosting Marketing Made Simple TV. Results. Petersburg, Florida (local cable company). Download speed: 5 Mbps.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Media] 10 Inbound Marketing Myths It's Time to Leave Behind
    There is research, SEO strategy, creative thinking, careful analysis of writing and content, lead scoring, CRM integration, sales process engineering, workflow analysis, design and usability decisions, a variety of content formats, social media placement, testing and metrics, and a whole slew of other things. Let''s look at what they are.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Media] My goal for the balance of 2014 – Become an expert on Likeable Local!
    'Jeff Ogden  (click name to follow me on Twitter) of Find New Customers is now partnered with Likeable Local, “Social Media Marketing Software to Make You More Successful” to offer the medical industry in Florida, which is massive. We love comments (Not SPAM please) and those who share on social media, especially @Dave Kerpen.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Media] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    Andrew also blogs, uses social media, creates YouTube videos, and is well known on the public speaking circuit. 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. ” On His Own.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Media] Three Ways to Rock Organic Search Results
    These services allow you to see popular content (based on social media shares and likes) from your business, as well as other businesses. 'Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Media] The Do’s and Don’ts of Using Facebook for Business
    Marketing Social Media Social Networks 'The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. There are a lot of ins and outs when it comes to running a Facebook page for business. DO: Keep it light. Have fun with it.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 15, 2014
    [Media] What Facebook’s Next Round of Algorithm Changes Means for Pages
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 'In case you missed it, Facebook recently announced another round of changes to the algorithm that determines what we see in our News Feeds. What’s behind the change? Jim Belosic.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Media] The Life of a Content Asset: Tracking Real ROI
    'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Of course with a social media topical asset, I was hoping that people were sharing it across their social channels. Let’s take a look at what I dug up.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Media] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
    On social media web sites and applications) a word or phrase preceded by a hash and used to identify messages relating to a specific topic; (also) the hash symbol itself, when used in this way. one taken with a smartphone or webcam and shared via social media. Baked potato? Really?). Warning: A few words on the list are NSFW. BYOD , n.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 15, 2014
    [Media] 5 Proven tips to help with your blogging confidence
    blogging Blogging best practices Slideshare presentations Social Media best practices Time management blogging best practices confident blogger time management writing for a blog I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Media] How to Build an Effective B2B Video Series
    Best practices on social media and/or business every day. 'Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. They also – potentially more importantly – provide your audience a reason to keep coming back to your content. Smart choice! …It all starts with a plan. content drip.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Media] 55 Fresh Ideas for Your Christmas Newsletter
    Use your Christmas newsletter as a reminder to your customers that your customer service will be monitoring social media throughout the holidays. 'Image source. The winter holiday season means really, really big business. December consumer shopping will exceed  $469 billion dollars this year. In Gift Guides. Templates or Tools. Free Gifts.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 14, 2014
    [Media] Data Management: Essential Best Practices For Getting Started
    It’s the data that you have collected from the actions or behaviors of visitors to your website combined with data in your customer relationship management (CRM) systems, social media data, subscription data, or multi-channel data gleaned from mobile sites or apps. Social Media. 'Data is the fuel of all our marketing activities.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Media] Is Email Marketing Making a Comeback?
    While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. 'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. The short answer is: no. Be human.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Media] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    'Yesterday we joined Hubspot’s exclusive webinar, The Art of Visual Marketing, to hear experts Guy Kawasaki and Peg Fitzpatrick offer their tips for turning visual marketing—combined with social media—into a definitive asset for businesses. Kawasaki’s 1.4 Create or Curate Great Content It all starts with content. Pick your poison.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 12, 2014
    [Media] A Fun Friday evening at Find New Customers
    We love comments (no SPAM pleas) and those who share on social media. 'Jeff Ogden of Find New Customers is a divorced single man in St. Petersburg Historical Society. 3d Browing Company Annual Party. Both of these events have live bands and craft beer and will be packed with people and should be tons of fun. love live music and good beer.
  • LEADERSHIP  |  FRIDAY, DECEMBER 12, 2014
    [Media] Interesting Infographics: Who Do People Buy From?
    This where B2B social media plays a role. Infographics Sales Funnel Sales Leads B2B lead generation B2B social media home infographic social selling 'In today’s Interesting Infographic, we focus on the buyer – who do B2B buyers purchase from and why? What resonates best with a B2B buyer? Becoming Thought Leaders.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 12, 2014
    [Media] The key to content marketing success: a well-crafted strategy
    Social media amplifies your blog posts, email marketing highlights your social media activity. 'Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t reaping the return they should be. What Strategy?”.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Media] New Year’s Resolutions For Your Social Customer Service
    New investments in technologies and organizational changes to support this evolution are inevitable […] Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule. She blogs to show brands how to use social media to create an engaging online presence.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 12, 2014
    [Media] Why does Jeff Ogden of Find New Customers blog so often?
    We love comments (Not SPAM please) and those who share on social media too. 'The answers are simple as to why the blog of Find New Customers  publishes six days a week. Here are my 3 Reasons for you.: Search engine marketing. Built in in WordPress.com, so every post is saying “Hello Google. Here I am.” ” Hi Google! Readers.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Media] Internet video killed the TV star. The rise of YouTube for B2B advertising
    No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Although even with television’s new media platforms such as ITV Player and 4oD, the advertising options can still be quite limited. B2B Marketing Social media Content marketing
  • WRITTENT  |  FRIDAY, DECEMBER 12, 2014
    [Media] 5 Things You Need to Know About Copywriting 
    Be responsive to customer complaints, praise, requests and social media interactions. Make it easy for your customers to talk you up by publishing valuable social media content. 'Image source. Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Ready? Image source.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Media] Hiring a Marketer: What Skill Set Should You Look For?
    Larger companies can have marketing teams that specialize in various disciplines, but smaller companies hiring their first one or two marketers are usually looking for help in a variety of promotional areas, including email campaigns, advertising, web strategy, writing papers and eBooks, managing social media, and so on. Place (distribution).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 12, 2014
    [Media] On the web, there are no neutral corners
    When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. Of course this is not a “blogger problem.” ” It is a human problem.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Media] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
    And the potential for it "exists anywhere that media spending is significant and performance metrics are ambiguous and incomplete," writes IAB. It''s because of what Dr. Fou calls "programmatic media buying and media placement." This is easy because of that programmatic media buying and media placement I touched on earlier.
  • VIDYARD  |  FRIDAY, DECEMBER 12, 2014
    [Media] Video Best Practices that Apply in Every Industry
    Social sharing: Share buttons for social media are a norm when it comes to videos, especially using a platform like Vidyard that allows you to include them so easily on the screen. Every industry is different, so each video you create probably differs pretty significantly from those that we publish at Nes Financial. EB-5 investments).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 11, 2014
    [Media] Which TV Show Matches Your Data Utilization Strategy?
    If this is your primetime show, you could experience 2x sales conversions and up to 50% savings on media and data costs. Thank you to the various TV shows I hijacked to make a point; be sure to visit their sites and catch them on the media device of your choice. Including what you can do to get it all in Prime Time). Junk Contacts.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. are shared and linked using social media or email. footnotes, searchable transcripts, and social media. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [Media] The Real Price We All Pay for “Brand Journalism”
    'The historical roots of journalism, now encompassing all mass media, were nurtured by its role as The Fourth Estate ; the independent public watchdog that keeps in check the three major democratic “estates” of power (in Britain the houses of Parliament, in America the three branches of government). And Edward R. Murrow is not pleased.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • CRIMSON MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Media] Predictive Marketing Analytics Drive Advertising Results
    ” Marketing’s biggest challenge is determining the best media source to promote a product or service. 'Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Indeed, the analytics themselves will identify the smart choices.”
  • FATHOM  |  THURSDAY, DECEMBER 11, 2014
    [Media] Consumer Brand Manufacturing Spotlight: Millennials, Holiday Shoppers & Amazon Rankings
    The 3 major themes are millennial brand engagement on social media, online holiday shoppers and Amazon rankings. Social media & millennials. First up, millennials on social media. Conversion Optimization & Usability Retail / E-commerce Social Media Amazon Holiday e-commerce shoppers. 1 Amazon rankings. ’13).
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 11, 2014
    [Media] Thank You New York State Department of Motor Vehicles
    This is not legal in Florida, so I needed to fix it, especially because of Find New Customers business partner, Likeable Local , social media software to make you more successful. We love comments (Not SPAM) and those who share on social media too! 'Jeff Ogden President of Find New Customers now lives in St. Looking for Leads.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Media] Does Your College or University Have Too Many Social Media Accounts?
    'It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university. But, there does come a point when you have to ask: “How many social media accounts is too many?” social media profile is, in a sense, a creature all its own.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Media] Marketing Strategies That Rock the SaaS World
    The challenge for most entrepreneurs and early-stage SaaS companies is understanding how to get started with inbound marketing, content marketing, influencer marketing, social media marketing and levels of customer service required to attract and support users and turn them into brand advocates. The SaaS Challenge. What’s in it for them?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Media] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Gift the gift of Newsjacking best practices this holiday season as it can be a very effective (especially within social media) industry news tactic. 'FRIENDLY REMINDER : Gift-giving season has arrived. The reality is, there really isn’t all that much time left at all (sorry to burst your bubble). But, have no fear! Deadline T-Shirt.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Media] Internal Social Business for Leaders series: 1. Your profile
    Social Media Marketing Facebook facebook profile social media marketing 'One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it.
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Media] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    She is a technology enthusiast who loves social media. 'Who isn’t looking for more effective inbound marketing in today’s content saturated society? Dating back to a third century BC philosopher named Porphyry of Tyre , mind mapping is now being successfully utilized online to open new doors to our internet audience. Bubble.us Marketing
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 11, 2014
    [Media] The Changes I want to see in the Catholic Church
    We love comments (not SPAM) and those who share on social media. 'Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is a Notre Dame grad and life-long Catholic, but he read an article which disturbed him a lot, which I wish to share with the many readers of this blog. Does that make him a bad priest?
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Media] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Dave & Carrie Kerpen: If you still have any doubts about the power of emotional connections in business, you may want to consider the success of Likeable Media , a social media firm formed (without any exaggeration) out of the love between Dave and Carrie Kerpen. Why 21+ though? You can follow Jill on Twitter via: @Jill_Rowley.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Media] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. worked tirelessly with my VP to design “robust turnkey social media solutions.” Why couldn’t they understand social media? We are finally selling social media services easier than we ever have before.
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