• SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Media] How Many Touchpoints Are in a Typical Campaign?
    For an example, this ONE piece of interactive content has 8 touchpoints within it – that’s not counting the social promotion, email sends, paid media, results page, and follow up content: Finally: Use the Right Tools. Every opportunity you give your customer to interact with your content is a touchpoint. Landing page. White paper. Or later?
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2017
    [Media] Mobile marketing must-haves in 2017
    adults own a smartphone and Americans consume 60% of their digital media content on mobile apps. It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. To achieve mobile marketing success in 2017, we must adopt strategies that focus on the user experience. Conclusion.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Media] Tools and Tips for Outbound Sales Prospecting
    With the rise and adoption of social media platforms, we would not be able to prospect into our top target accounts without using a social platform that is geared towards sales. In this blog, I’d like to take it to the next level and touch on the importance of adding outbound prospecting into your sales development structure and processes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Media] The new standards for strategy and social media success
    By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? Megatrends on content, social media, ecommerce, etc., It’s not.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Media] The 26 Best All-in-One SEO Tool Suites
    Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Enter a keyword, and it finds top ranking URLs for you to implement in your content.” — Social Media Today. Showcase reviews: Social Media Today, MarketingLand, Inc., ” — SmartBug Media. Siasat.
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Media] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    We do this through the execution and analysis of multi-channel, multi-touch sales communications, including phone, email, and social media. SalesLoft converts targets into customers with multi-channel, multi-touch sales communications, and gives customers a single pane to help them be more effective. Read on for the rest of the conversation.
  • VIEWPOINT  |  WEDNESDAY, JANUARY 18, 2017
    [Media] Our AE’s Would NEVER Have Been Persistent Enough to Uncover This Opportunity
    Multi-touch, multi-media and multi-cycle processes (using Account-Based Marketing) are critical to driving bigger deals with senior level executives. Want help on setting up an ABM based multi-touch/media/cycle process? We recently turned over a huge opportunity to one of our clients. You are my conscience. B2B Sales
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Media] How to Build the Perfect B2B Social Media Strategy
    B2B marketing on social media might seem like a tough challenge. Yet, the benefits that B2B brands stand to gain from an active social media presence is considerable. With these insights, I formulate a B2B social media strategy. I’ve picked some of the small and medium B2B brands that millions of companies use on a daily basis.
  • CONTENTLY  |  WEDNESDAY, JANUARY 18, 2017
    [Media] Infographic: How Boomers and Millennials Use UGC Differently
    Social demographics Millennials social media user generated contentI’m technically a millennial, but I don’t always act like one. I was born in 1981, which puts me right at the edge of the millennial generation—and which also defines, whether I like it or not, the way I interact with digital content. Sorry, Generation X.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Media] MarTech: Top 100 Influencers and Brands
    But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. Third Door Media. Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!”
  • CONNECTING ELEMENT  |  WEDNESDAY, JANUARY 18, 2017
    [Media] Six ways to make your social content work harder
    With social media use rapidly growing year after year, it’s vital to have a firm grasp of who you’re talking to, what you say and how often. Blog content marketing digital marketing Facebook social media social-media strategy Twitter video content
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2017
    [Media] The fake news lesson for marketers: You will be a victim
    And it resolved to become a leader in social media engagement in its industry. Have people active and engaged in major social media channels. Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G). and cost the company momentum and short-term sales. You see?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Media] 12 Questions You Need to Ask Before Hiring an SEO Company
    SEO goes hand-in-hand with content marketing, and public relations and social media marketing activities can be used for effective link-building. Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Media] The Secret to Getting Exactly What You Want (In Business)
    Last year my company, B Squared Media, grew by over 230%. Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Tenacity pays off and so does data. Patience is also something to note. Let me explain.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 18, 2017
    [Media] Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs
    Social Media Inbound LinkedIn Marketing LinkedIn LinkedIn Lead Qualification LinkedIn Lead Validation LinkedIn Marketing linkedin social selling LinkedIn Strategy Social Lead Qualification Social Lead Qualification and Validation Social Lead Validation social media marketingAll sales leads are not equal. For more […].
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Media] How to Detox From Social Media Without Deleting Your Account
    If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. The average user spends almost two hours per day on social media, and it’s safe to assume digital marketers spend even more time than that. How Excessive Social Media Activity Can Affect Your Health.
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Media] 5 Content Marketing Predictions for 2017
    The use of livestream media will expand. Video plays an important role in the future of marketing, and one facet of that growth is the livestream media trend. For example, marketers will create more memes, gifs, and infographics, and then share these pieces of content through social media to generate more interest and engagement. 4.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Media] 7 Ways Freelancers Can Start Earning More in 2017
    As you can see in the Harvard Business Review chart above, other sources like talent marketplaces and social media don't even begin to compare. Lured by the promise of greater flexibility and more interesting projects, more and more people are leaving their traditional office jobs behind for freelancing careers. SEO writing. Java development.
  • I-SCOOP  |  TUESDAY, JANUARY 17, 2017
    [Media] The time to rethink influence, thought leadership and trust is now
    Trust in major institutions, media, business, CEOs, government and social (to name a few) has sunk to an all-time low since Edelman started publishing its annual Trust Barometer in 2012. People now see media as the elite and find others, like you and me, as credible about a company as company representatives and even more […].
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Media] The Evolution of Data Journalism
    Media data election fact-checking politics visualizationIn the 19th century, the streets of New York City proved to be the perfect incubator for cholera. The disease made its debut during the summer of 1832, when 3,000 New Yorkers died within a few weeks. By the 20th century, there was a noticeable shift in the way publishers used data.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Media] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    Salesforce created a lot of talk last year by looking into acquiring Twitter. I don’t know how involved Pardot is with that, but could you give me your thoughts on social media, specifically how there seems to be more of a convergence of social media and martech companies? How are you thinking about that with regard to Pardot?
  • BIZIBLE  |  TUESDAY, JANUARY 17, 2017
    [Media] Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
    To do their job well, B2B media managers need comprehensive attribution information and insights. At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that.
  • ONALYTICA B2B  |  TUESDAY, JANUARY 17, 2017
    [Media] 5 Most Common Reasons why Influencer Marketing Fails
    million results when searching for ‘Social Media Marketing’ which is over 262 times more prevalent than Influencer focused roles. Are the influencers offline or on social media; how many of these influencer roles are focused on paying influencers or developing organic long-term relationships? To put this into context, there are 5.8
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Media] Leveraging AI for Sales & Marketing – Beyond the Hype
    Sales and marketing are ranking in the top three markets most heavily affected by the boom in AI investment, according to sources like CB Insights and O’Reilly Media. This article was originally published on the OpenView blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Predictive Analytics vs Other AI Technology.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Media] 11 Free Sales Tools to Pump Up Your Pipeline
    Our team uses it to keep track of companies they are targeting, search for industry keywords, build lists of influencers to share news with – pretty much anything you can think of when it comes to social media. As a salesperson, you only get so many minutes in the day. We all do, really. Easy, instant data where it’s most relevant.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Media] Social media strategy leaders: Robert Bochnak
    How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. Hello, Bob ! Next I launched a blog.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 17, 2017
    [Media] Ad Blocking Is Not the Problem, It’s the Symptom
    Media headlines remind us occasionally of how much the industry has lost, and make the darkest of speculations about what is yet to come. After all, if one of your friends decided to block you on social media, would you hack your way back into his life, or try to figure out what went wrong? The Long List of Ad Block Advantages.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Media] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    So, for example, if you have a business goal of improving the customer experience , a key KPI might be the rate of customer service issues that are handled—via different channels like social media, email, and your website.  Format images for social media. Make sure social media buttons are clear and at hand. Draft a tweet.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Media] AI Throwdown: Google Assistant vs. Siri [Infographic]
    Zlated Media ventured to find out, putting both personal assistant apps to the test. The world is abuzz with tech talk. We're quickly adopting this technology -- 55% of us use voice assistant technology, for example, on a daily or weekly basis. The natural question, of course: Which is better? So, is there a winner?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Media] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Paid media. There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Oh, and also, as quick as possible.
  • KEO MARKETING  |  MONDAY, JANUARY 16, 2017
    [Media] New Guide Delivers 2017 Digital Marketing Trends
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. About KEO Marketing. KEO News
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Media] A brief introduction to network science math in marketing
    The proliferation of marketing channels has resulted in an abundance of media and marketing investment opportunities, along with a glut of data. While AI is cast in the media as a singular, ominously powerful technology, the reality is that there are many varieties of machine learning algorithms, and each is suited for specific tasks.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Media] How to simultaneously attract new prospects and retain loyal customers
    Shoutouts on social media are another good example. Showcase how you treat your loyal customers regularly on social media, your website, and other places (online and offline) where your prospects frequent. If they’re on social media, give them shoutouts or share their content when it makes sense. Sealed the deal. Like this post?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2017
    [Media] Does Your Martech Stack Add Up to a Good Customer Experience?
    In order to deliver this your marketing stack needs to enable you to target and segment prospects, deliver cross-channel marketing campaigns, deliver content marketing campaigns, work across social media, integrate into other legacy technologies including data management platforms. Social media marketing - why it matters.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Media] How Publishers Develop and Monetize Audiences with Digital Marketing
    The deluge of content that followed has brought upheaval to the media industry. recent Folio survey found that 71% of leaders in the publishing industry believe data management is key to creating and monetizing media products. Are you marketing in the media industry? I’d love to hear about your own observations below.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Media] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    PR firms, on the other hand, only generate earned media —mentions in news articles generated by press releases and other activity. If your company already had a large marketing email list, and was already active on social media , you might see more action early on compared to if you start from scratch. Measure Short-Term Success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Media] Content shock re-visited, the content marketing myths and realities
    Social media marketing, mobile, content … it all works really well. Consider the dramatic changes in content forms, distribution, and evolving roles of the social media platforms. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. Maybe I’ll be able to compete, maybe not.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Media] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. January 2017.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Media] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Social media followers:  For this metric, select a group of social media sites you are actively participating in and sum up the number of followers. Social shares:  Understand the number of shares in a given tracking period for each social media site you track. Measuring Your Magnetism. How many people visit your site?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Media] 8 Ways to Increase Traffic to Your Business Blog
    With so much content on the internet, you’ll need tactics much more creative than social media to […]. Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [Media] B2B Content Marketing Trends for 2017
    The organization sees content marketing as a strategic way to communicate and engage with key contacts whether they be prospects, customers, influencers, media etc. If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. What Does This Chart Tell Us? Back to the question at hand. The report is below.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Media] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. The ad may be a video, automated pop-up or deep link ad attached to a mobile app. Using cookies.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Media] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. HANDPICKED RELATED CONTENT: This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media. The media product exists primarily to drive AARP membership and build member loyalty. This week’s show.
  • KAPOST  |  FRIDAY, JANUARY 13, 2017
    [Media] Here’s How to Get Closer to Your Audiences with Storytelling
    Some resources to consider: * Crystal Knows: This social media research tool provides personality insights for every individual you are aiming to reach. Technology is reinventing and democratizing storytelling. According to one forecast , the number of global smartphone users is expected to be 2.1 billion as of the end of 2016. Be creative.
  • CONTENTLY  |  FRIDAY, JANUARY 13, 2017
    [Media] ‘The iPhone Turns Ten,’ and 4 Other Stories You Should Read
    As is, it’s been circulating Washington and the media world since October. BuzzFeed’s decision to publish the dossier led to widespread hand-wringing from media critics, who argued that a journalist’s job is to verify information and report what’s true, not simply release a document like this. Esquire: A.J.
  • VIEWPOINT  |  FRIDAY, JANUARY 13, 2017
    [Media] 5 Steps to Account-based Marketing Success
    Then deliver it via all media (inbound and outbound), across multiple sales cycles, at just the right frequency. ABM drives bigger, better deals. Most marketing and sales folks I talk to agree … in theory. Many are still trying to figure out how to put ABM principles in place. Focus on who needs you the most to avoid wasted effort.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Media] How to Create Powerful Customer Testimonials Using Video
    That’s exactly what Tim McManus from video production company Hed Hi Media spoke about at this year’s Viewtopia , the Video Marketing Summit. Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. But what goes into a customer testimonial video? You’re busy.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Media] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    Social media posts thanked supporters with minimal elaboration. Real talk: I love REI. It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. When I want to get my outdoor adventure on, REI is the place I turn to. Its response was tepid.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Media] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    Check out our list of 28 of the best Chrome extensions for social media, SEO, content sourcing, blogging, and more. 5) Plan your content. Like many other things in life and in business, an effective social media presence requires proactive planning. Productivity is one of those things that's too general to master quickly. Not to learn.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Media] 7 Trends That Will Change Social Media in 2017
    We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. Product demonstration videos on social media. Social Media Daily Canonical
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Media] 8 Ways to Maximize the Value of Online and In-Person Events
    If your objective is to generate new leads, then you’ll want to take advantage of email marketing, social media, online advertising, and perhaps even direct mail to distribute invitations automatically against your prospect database. 47% say these events provide valuable opportunities to engage with multiple customers and prospects.
  • HINGE MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Media] Why Should Webinars Be a Part of Your B2B Content Marketing Strategy?
    While there are many elements to a content marketing strategy – blogging, video marketing, social media, email – webinars can be a big time commitment, both for your firm and for audiences. At its core, there are a handful of goals that your firm’s content should achieve. Increasing your visibility online. They want to educate themselves.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Media] 7 Companies That Should Buy Medium, Because Why Not?
    In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media. Why not settle for another social network that’s hemorrhaging money and beloved by media people in New York? So what happens now? Salesforce. Facebook.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Media] How to Create a Content Promotion Plan in 3 Steps
    Look at their social media profiles for insights into their activities online. If your audience spends time on social media, which platforms do they use most? Spread the Word on Social Media. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. Think about it this way.
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Media] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    Joe Castro – Director of Paid Media Operations and Strategy at Fathom. By watching this webinar, you will gain detailed paid media strategies and tactics that you can incorporate into your healthcare marketing efforts with ease. Missed our webinar? We’ve got your back. Paid search is complicated. The result? Want to learn more?
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Media] Facebook May Have Just Ushered in a New Era for Mobile Video
    For years, Facebook has denied that it’s a media company. Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry. It’s not a traditional media company… We don’t write the news that people read on the platform. companies.
  • BIZNOLOGY  |  THURSDAY, JANUARY 12, 2017
    [Media] Digital marketing directions: key trends driving digital in 2017
    Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead or sometimes feeling that it’s hard to even keep up? How successful companies are leveraging those trends to improve their brands and business. Tips and techniques for staying ahead of the game all year long. Like this post?
  • CONTENT STANDARD  |  THURSDAY, JANUARY 12, 2017
    [Media] Why Financial Services Brands Need Content Marketing Now More than Ever
    Stymied by the big firms, she instead polls her social media network for a local recommendation. Social media should be a key part of this content strategy. Millennials are at a financial turning point, and the financial services industry is sorely lacking an effective content marketing strategy to engage them. Buy a house?
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Media] 9 Handy Business Calculators That’ll Make Your Life Easier
    This calculator will help your team and executives understand roughly how much budget to request for certain marketing initiatives such as PPC spend, SEO, email marketing, social media ads, and more. 6) Entreprenuer.com's Email Marketing ROI Calculator. Paying for ads can be risky if budget is tight -- who knows if it’ll pay off?
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Media] Marketing Automation for Associations
    If they haven't clicked through either of these links, you might send them an email 10 days after the second one with a short embedded video they can view right there, with a with a call-to-action (CTA) to follow you on social media or subscribe to your YouTube channel. Sometimes we ask our marketing teams to be superhuman. Let them know.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Media] Anatomy of an Infographic
    Here are some of my favorite infographics of late: Social media statistics in 2016. “Infographic” was a hot marketing buzzword a few years ago. But, far from being a temporary trend, these handy communication aids have been around for ages. What is an infographic? Why infographics are so darn effective. It’s data visualization at its finest.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Media] How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
    Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the " unboxing " of a new mobile phone, people love to share their experiences with brands on social media. Read the infographic below to learn more about how to inspire trust in consumers by using UGC on social media.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Media] How to Protect Your Business from Cyberattacks
    There are numerous media reports of high-profile cyberattacks on large businesses, and this leads some small business owners to believe that their businesses are not at risk. Back up all your website and social media page content often. Moderate all user comments on your website and social media pages. Top U.S. security.
  • KAPOST  |  THURSDAY, JANUARY 12, 2017
    [Media] Debunking 5 Agile Content Marketing Myths
    As Scott Brinker points out in his 2016 book Hacking Marketing, “Preliminary content themes can be quickly tested in blog posts or floated in social media. In case that’s you, allow me to present a few recent headlines: Agile Marketing: The Future or Fluff? Why Agile Marketing Should Be A Focus For CMOs Now. Isn’t that cheating?”
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Media] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    The Game of Thrones experiment was extremely successful from a PR perspective, getting picked up in over 60 media outlets including BuzzFeed and Mashable. A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers. We’ve done Oscars content. ”).
  • BIZIBLE  |  WEDNESDAY, JANUARY 11, 2017
    [Media] Getting Started with Marketing Attribution Analysis
    There was also an uptick in offline media in week 4. Then on the other side, we can take a look at the channels that aren’t currently driving much demand -- such as paid search and offline media, for us -- and figure out if these are channels that we want to try to improve. Cross-channel attribution analysis.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 11, 2017
    [Media] 5 ways to use graphics to illustrate a complex idea
    Using videos or interactive media to emphasize your point or educate your audience is an excellent way to increase your results. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand. Check out these five ways to include them in your next presentation or article. Image via CopyPress.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Media] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    While these strategies have their place, today’s crowded media space has meant earned media opportunities are much less effective than they used to be. But before we dive into the problems with press releases, here’s a quick refresher on the differences between earned, paid, and owned media.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Media] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media. Unappealing websites and little social media activity:  Plumbers with ugly websites are fine. Digital marketing agencies?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Media] Trade Libel: If you can’t say something nice, make sure you have proof
    Think of all the channels available to marketers today—blogs, social media posts, podcasts, website copy, PPC ads, etc. Employee advocacy is an admirable and valuable thing, but an overzealous employee might go overboard on social media with negative statements about a competing brand. By Kerry Gorgone, {grow} Contributing Columnist.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Media] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Today, through social media, a single woman is no longer just telling a few friends, she is telling thousands of potential customers — if not millions. In fact, businesses recently rated this type of marketing as their fastest-growing online channel, as it drives four times the brand lift as paid media. The goal? Send social signals.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2017
    [Media] Do People Still Read? How Offsite Content Attracts Quality Readership
    That includes social media, blogs, and podcasts, for example. Here at HubSpot, we spend a lot of time thinking about the future of content. We ask questions like, “Which will come out on top -- augmented reality or virtual reality?” and "Will AI take over our blog?". That’s where off-site content enters the picture. But why? Jackpot.
  • OPENTOPIC  |  WEDNESDAY, JANUARY 11, 2017
    [Media] Media Agency Of The Year: Empower MediaMarketing
    Read the original article: mediapost.com – Selecting a Media Agency of the Year isn’t always clear for the editors of this trade publication. In fact, The post Media Agency Of The Year: Empower MediaMarketing appeared first on Opentopic. Sometimes it is completely transparent. 2016 was clearly the latter.
  • OPENTOPIC  |  WEDNESDAY, JANUARY 11, 2017
    [Media] Artificial Intelligence Poised To Revolutionise Media Agency Structure
    Read the original article: bandt.com.au – Carat Digital Director, Anthony O’Callaghan, believes AI is more friend than foe for media agencies, with the potential to transform the way they operate, making space (in minds, as well as calendars) for more creative and strategic thinking. Brands & Marketers
  • KEO MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Media] KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Community Organization Honors Partner KEO Marketing for Exceptional Engagement. PHOENIX, Ariz.,
  • KAPOST  |  TUESDAY, JANUARY 10, 2017
    [Media] 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost
    An organization’s internal teams also gain a lot of great information through passive listening on social media, and via active listening through customer service. If you really want to give your B2B organization a boost, focus on developing ninja-like skills around internal content creation. It’s the perfect storm of value, right?
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Media] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Use Social Media to Test Campaigns. Another great way to test out your marketing campaigns early on, and have them be as effective as possible, is to make use of social media sites like Twitter, Facebook, LinkedIn, and the like. Read on for some ways you can go about testing and measuring your marketing spend in 2017.
  • CONTENTLY  |  TUESDAY, JANUARY 10, 2017
    [Media] A Poem Made Up of Actual Gadgets at CES 2017
    Media CES humor poemThere’s a smart tea cube. To help you brew chamomile, And virtual reality shoes. In case your Crocs are too real. There’s a camera for your fridge. So you can live-stream your juice, And there are web-connected jeans. To log in your caboose. There’s a Bluetooth toaster. Includes 4G LTE. At CES 2018.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Media] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    The seeming turnover with social media management and other solutions (see below) indicates that the space may become more complex and crowded.”. The overlap between these two lists indicates that marketers may frequently purchase social media management solutions, for example, and may be dissatisfied with these types of solutions overall.”.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Media] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    The seeming turnover with social media management and other solutions (see below) indicates that the space may become more complex and crowded.”. The overlap between these two lists indicates that marketers may frequently purchase social media management solutions, for example, and may be dissatisfied with these types of solutions overall.”.
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Media] Your New Year’s Marketing Resolutions
    Share, Share and Share Again –  You should be regularly sharing content on all of your social media pages.  In fact, don’t be afraid to share the same post multiple times per month.  It really doesn’t take much time.  Just devote 15-20 minutes each week to share content on your social media pages. 
  • CHIEFMARTECH  |  TUESDAY, JANUARY 10, 2017
    [Media] Digital Asset Management in the Martech Cocktail
    Theresa is a digital asset management expert, marketing technology analyst, and digital media strategist, and her clients include global brands such as Unilever, Nestlé, Net-a-Porter, IKEA, General Mills, and Coca-Cola. DAM is now fully embraced by the C-suite as a key enterprise application. It’s not always obvious. Click for a larger image.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Media] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    Media Contact: Sandy Pell, Senior Manager, Corporate Communications. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. So we built ViewedIt,” says Michael Litt , CEO and co-founder of Vidyard. It’s a win-win for all.”. Vidyard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 10, 2017
    [Media] Smart speakers, the streamification of content and big changes ahead
    Artificial Intelligence Augmented Reality B2B and social media Content Marketing futurist Internet marketing IoT Mobile marketing Podcasts The Marketing Companion marketing companion podcasts research trendsYou won’t want to miss this episode. We also get into our new app SlapChat. You need it. We all need it.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Media] 4 Education Marketing Trends to Keep an Eye on in 2017
    For years, e-commerce and social media sites have been customizing our web experiences. Snapchat is one of the fastest growing social media platforms, especially for young people. Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Video Goes Big and Goes Live.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Media] 9 Essential Tips for Researching Your Next Content Campaign
    The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. 2. Pull reports from your social media platforms to determine how your promotional efforts went over for each campaign. Scope Out Successful Campaigns.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Media] The 15 Best Special-Purpose SEO Tools
    Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. 2) MozBar. ” — Social Media Today. Showcase reviews: Social Media Today. 9) Google PageSpeed Insights. SmartBug Media. Social Media Today.
  • BIZIBLE  |  MONDAY, JANUARY 9, 2017
    [Media] How To Plan, Execute & Measure a Direct Mail Campaign
    Additionally, we set up an “offline media” salesforce campaign to track the box as a touchpoint. In the closing months of 2016, we wanted to run a campaign that would impact sales opportunities and help our sales team have a great Q4. We decided on a direct mail campaign. Direct mail can set your company apart. Planning. Execution. On Dec.
  • CONTENTLY  |  MONDAY, JANUARY 9, 2017
    [Media] Print Is Still the Most Trusted Type of Ad
    Given the digital media boom of the past decade, the results are surprising. Media banner ads native ads printSome people claim print is dying. As a journalist, I don’t really like these people, even if they may be right. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S.
  • KAON  |  MONDAY, JANUARY 9, 2017
    [Media] 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps
    In the mobile world, users navigate across all channels fluidly (from emails to websites, from social media to different apps, etc.). Original article published on Mobile Marketing Watch. . As fast as companies are developing these apps, they are also noticing a quick decline in usage. When marketers create an app, there is no “end date.”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2017
    [Media] How Data Will Change Marketing in 2017
    Data will deliver more tailored recommendations related to each customer or segment that will enable more personalized content and interaction across social media and other channels. With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Media] 6 Awesome Sales Call Conversation Starters
    Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. One of my favorite things about my team is that we are constantly focused on helping each other do better. We do this because we know the struggle is real.
  • CONTENT STANDARD  |  MONDAY, JANUARY 9, 2017
    [Media] What Makes Content Appeal to Global Audiences? 3 Lessons in International Content Strategy
    First, we examined 290 of our client campaigns that gained international media coverage in foreign publications to determine what content appeals to international audiences. This consistency allows the brand to create wider-scope content, like its community stories, and more recently social media experiment campaign, # OneLessStranger.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Media] 4 Effective Methods to Increase Your Survey Response Rates
    Try posting your survey in your social media channels or embedding it into relevant marketing pages. Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 9, 2017
    [Media] The five great questions of content marketing
    Consider the Media Rating Council guidelines: 50 percent view for two seconds. Big Data and Analytics Content distribution Content Ignition Strategy Content Marketing Content Shock Social Media Strategy content marketing content shock evergreenBy Mark Schaefer. These issues were posted on a board and it was fascinating to observe!
  • ACT-ON  |  MONDAY, JANUARY 9, 2017
    [Media] How to Entice Your Clients to Join the Marketing Automation Party
    Using an automated marketing platform is a major part of that movement and it irrefutably increases efficiency in important ways: Saves Time:  Using templates, media library contents and automated campaigns allows your agency to  attract  customers more easily for your client, and spend more time strategizing on your client’s behalf. Listen.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Media] Which Blogging Tactics Produce the Strongest Results? [New Survey Data]
    And thanks to the work of Orbit Media Studios , this data has been collected, made available and fun to consume. Social media was the most common promotion tactic, typically used by 94% of bloggers. When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them?
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