• AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Media] Ad Blocking's Impact and the Future of Digital Marketing
    Cut through the media hype and hear about alternatives. The impact of ad blocking is undeniable. Get the facts straight from the source and learn what it means for the future of Digital Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Media] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Media] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • HALEY MARKETING  |  FRIDAY, MAY 6, 2016
    [Media] Make Social Media Part of Your Routine, Part I
    And social media can help, when used effectively, which includes consistency. Why should you create a social media routine? Consistently sharing content to your company social media pages and professional personal pages help users looking for your services find you on these platforms. Start by using it. Want to learn more?
  • BIZNOLOGY  |  FRIDAY, MAY 6, 2016
    [Media] Hey PR: make way for content and creativity
    Social media was the second driver, cited by 71% of respondents. Strategic planning (84%), social media expertise (76%), and multimedia content development (76%). In corporate communications, 32.1% is spent on owned media vs 31.9% on earned. Businesses with their own media “outlet” (website, blog, etc.),
  • CONTENT STANDARD  |  FRIDAY, MAY 6, 2016
    [Media] 10 Brands That Have Perfected Their Social Media Marketing Voice
    It’s hard to be “good” at social media, especially as a brand. You can funnel money into your strategy, but if you don’t understand your audience and adjust your tone and content accordingly, chances are that your social media marketing efforts are going to fall flat. Now that’s a social media win.
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Media] How to Have a Super Productive Weekend: 12 Helpful Tips
    Most media outlets allow people to submit authentic, original articles on topics that are relevant to their readership. To help you sort through these requirements, here are guest blogging instructions and guidelines for 11 top media outlets , including The New York Times, Business Insider, HBR.org, Mashable, and more. See #6.).
  • ONALYTICA B2B  |  FRIDAY, MAY 6, 2016
    [Media] Digital Health 2016: Top 100 Influencers and Brands
    With media, companies, policymakers, and organizations—including the FDA, FCC, NHS, and WEF—having now adopted the term, the state of digital health is on a much firmer footing. But the next evolution of digital health is going to be in social media. Cox Target Media. HIT Consultant Media. WHAT ARE THE EXPERTS SAYING?
  • ACT-ON  |  FRIDAY, MAY 6, 2016
    [Media] How Email Marketing Campaigns are Like the U.S. Elections
    ” eDataSource is a global provider of independent competitive intelligence for email marketing, social media and ecommerce activity. What does the coming U.S. presidential election teach us about email marketing and deliverability? We are in the middle of an election cycle here in the U.S. have lived in the U.S. The U.S. Sound familiar?
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Media] The ABCs of Compelling Visual Ads [Infographic]
    This means more infographics, more social media images, more video content, and more visually appealing advertisements. This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute. short: A lot of things.
  • KEO MARKETING  |  THURSDAY, MAY 5, 2016
    [Media] KEO MARKETING WINS AMA SPECTRUM AWARD FOR BEST INTERACTIVE WEBSITE
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., The company topped six other agencies in the “Interactive Website” category.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Media] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Media Contact: Brad Hem. Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. About Vidyard. Phone: (281) 543-0669.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2016
    [Media] Managing Customer Identity Guarantees the Right Message to the Right Person
    ” Resolving identity isn’t just about putting cookies in the customer’s browser or placing a relevant ad on a media platform. Cross-channel activities represent the very heart of delivering the right message to the right consumer at the right time. And find more people like them. Data Management
  • BRANDPOINT  |  THURSDAY, MAY 5, 2016
    [Media] Mat Release Relevancy
    Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. In today’s complex marketing landscape, though, earned media can be harder and harder to achieve. Competition for media coverage is fierce. What PR Pros Need to Know About Content Services. Fast turnaround. Expert writers.
  • CAPTORA  |  THURSDAY, MAY 5, 2016
    [Media] Growth Marketing Q&A with ServiceRocket’s Colleen Blake
    CMO growth marketing Hiring inbound marketing social media marketingThe flood of new technologies into digital marketing has, in many ways, upended how marketers hire. We asked Blake for her perspective on how new technologies are changing the role of marketers — and what core skills she looks for in growth marketing candidates.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Media] What happened in Vegas? My 8 Takeaways from Oracle’s MME
    In talking through her journey as a model, actress and now entrepreneur, she discussed how she manages her own social media accounts.  This past week, I traveled to Las Vegas to attend the Oracle Modern Marketing Experience. Like most conferences, the event was jam-packed and reminded me that FOMO is alive and well. B2C Rollouts. LookBookHQ.
  • HINGE MARKETING  |  THURSDAY, MAY 5, 2016
    [Media] The Basics of Building Visibility in Your Area of Expertise
    You can also check indirect sources, such as social media shares or inbound links. Media kits. In nearly all professional services firms, there are individuals who are legitimately experts in a specific area of practice. We can think of these folks as “invisible experts.”. Nor is technical expertise on its own sufficient. Be specific.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 5, 2016
    [Media] How Marketers are Rethinking the Content Generation Process [Interview]
    Marketers, for years, thought in terms of months and quarters and years, and campaigns, but media doesn’t work that way anymore. That is tough to do when you’re always selling, and many brands are not comfortable with the idea that they are in the entertainment business now, assuming they want to leverage “Owned Media.”.
  • BIZNOLOGY  |  THURSDAY, MAY 5, 2016
    [Media] New York’s happiest B2B database marketer
    Pictured: Adam Gelles. Q: Your company supports the ad selling function, so I am guessing your target audience is media buyers. Yep, we help media, advertising, and marketing tech companies reach business decision-makers whose responsibility is marketing and advertising. It’s out of date. It’s incomplete. Too many duplicates….
  • MODERN B2B MARKETING  |  THURSDAY, MAY 5, 2016
    [Media] How to Leverage Psychology for Influencer Marketing
    Author: Lillian Podlog It doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see a spike in your website traffic and sales. Case Social media is essentially a series of dinner parties. Every person’s social media feed is a dinner party that they host.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Media] Snapchat engagement and other myths
    attended a panel discussion featuring Snapchat stars at Social Media Marketing World and here was an off-hand comment from that panel that should have sent a chill through the room: “My followers on Snapchat have been increasing a lot, but my engagement hasn’t.” But is that true? Engagement happens in the quietest places.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Media] Education Blogging 101: How to Attract More Students Online
    Helpful, engaging blog content also gets shared on social media, which in turns drives more new visitors to your site. Outline how you'll use your social media profiles to promote your blog, and get others to share links to your blog via their own social profiles. But it's one well worth taking. Great. Choosing the Right Content.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Media] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    Hamilton College sets a great example for brands looking to standardize their email writing styles -- their Email Style Guide includes directions on everything from acceptable fonts and colors to imagery usage. 5) Social Media Profiles: Apple's On-Brand Support Account. How to Fix It. Trouble is, this can be bad news for brands.
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Media] Marketing’s Uneasy Relationship Between Research and Creativity
    Proctor & Gamble, which owns Always, knew the brand dominated the older demographics, but saw an opportunity to engage with millennial girls on social media. Media data FeaturedToday’s marketers can collect data on almost everything. We know how many people are buying certain products. Research is comforting.
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Media] 5 Hasty Conclusions From Quizzes I Made About the Media Industry
    ” the quiz would determine which media company that person embodied. It quickly took off a day or two after it was posted, by which I mean some well-known media professionals started taking and tweeting about it. um I legit got my own company. I got “Vox Media” on “Quiz: What Media Company Are You?”
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Media] How Facebook’s Latest Move Could Lead to Live-Streaming Revenue
    When anyone you follow—celebrity, brand, friend, or media company—started a stream, you’d automatically receive a notification, whether you wanted it or not. Facebook Live launched to spectacular hype. ” Since launching in August 2015, Facebook Live had a unique advantage over other Facebook posts. Big numbers! percent.
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Media] Moving Up The Paid Media Experience Curve – Part 1
    Adding to this difficult situation is the fact that mass media is no longer the easiest way to reach an audience.  What is Paid Media? Although it’s one of the oldest ways to think about marketing, the breakdown of Paid/Earned/Owned media still provides the most easily understood definition of paid media. Mobile. 
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Media] 10 Ways to Boost Your B2B Content Shares
    We decided to treat five of these as outliers, namely Techcrunch , Inc , Social Media Examiner , Entrepreneur and Moz ; and analyze them separately. The dominance of Twitter is even more marked for two of our top sites, namely Moz and Social Media Examiner. 12 Social Media Marketing Trends for Small Business (1,979 LinkedIn shares).
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 4, 2016
    [Media] 4 Ways to Win the Hearts of Consumers
    have to read everything about them, follow them on social media, and text all my friends: “You HAVE to check out this company. But here’s another interesting social media phenomenon: girls love to tag their friends in pictures of well-dressed women with just one word: #goals. But What hasn’t changed is how we make buying decisions.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 4, 2016
    [Media] 100 Top Digital Marketing Influencers And Brands
    New technologies and social media in the last two decades have fundamentally changed the way consumers think, behave and engage with brands. While traditional marketing models are still applicable, marketers today are learning a whole new set of digital marketing skills and strategies to better connect with consumers. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Media] Audio Content Made Easy: Fantastic Apps for Podcasting
    Related Stories It’s time for you to start a podcast Five unusual podcasting tips from the trenches Are you ready for the mega-shift from social media to private media? My New Love: Zencastr (Desktop, Podcasts Social Media Tools kerry gorgone podcasting podcasting tipsBy Kerry Gorgone, {grow} Contributing Columnist.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Media] Does Your Content Need a Permanent Home?
    In this case, the goal is to develop more of a flowing output that spans the customer journey, which makes an owned media property more practical. 2. In June of 2015, mobile accounted for two out of every three minutes spent consuming digital media in the U.S., Are you B2B or B2C? If your brand is B2C, you may not need your own blog.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Media] 4 Ways to Make Friends With Legal and Get Content Out Faster
    The social media crew at “Big Swiss Bank” worked with their legal department to define 10 common issues that hold up the approval of content—10 commandments that shall not be broken, if you will. One of the more darker media practice is the celebrity obituary. Compliance and marketing have a notoriously complicated relationship.
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Media] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. While it’s important to have followers, it’s equally important to have room to breathe and room to follow.
  • ANNUITAS  |  TUESDAY, MAY 3, 2016
    [Media] Customer Experience, Transformation and Personalization at #MME16
    He has worked with multiple social media platforms and has had to transform his talents to adapt to each. Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. You need to nurture that relationship.”
  • BRANDPOINT  |  TUESDAY, MAY 3, 2016
    [Media] 3 Ways to Encourage Employees and Co-Workers to Share Your Content
    That means employees wield a great deal of influence, especially when it comes to your social media audience. Social media is a place where people like to share things that make them feel proud. Before you or your employees share something on social media, it has to match some criteria. The end of organic reach.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Media] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    Blogging is a common tactic we recommend and have written about in past posts, for improving traffic and lead growth in SEO and social media marketing. One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. Final Thoughts.
  • THE POINT  |  TUESDAY, MAY 3, 2016
    [Media] Salesforce “State of Marketing” Report: Better Happy Than Good
    In my view, social media remains one of the great untapped opportunities for marketing ROI, especially in B2B. No longer the sole province of PR teams , companies are finally waking up to (and seeing results from) social media as a true demand generation engine that drives engagement, leads, and revenue.
  • HALEY MARKETING  |  TUESDAY, MAY 3, 2016
    [Media] Haley Marketing Launches New Website
    Review real results from Haley Marketing’s top marketing programs, including website redesigns, social media campaigns and direct marketing. Haley Marketing provides website development, email and content marketing, social media marketing and strategy consulting to the staffing industry. Blog Writing and Social Media.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Media] 5 Steps to Amplify Your Paid Social Campaigns
    The audiences on each social media network are different, and while some overlap across channels, their expectations of the type of content they’ll see on each channel is also different. Are you putting paid promotion behind your social media campaigns? I’d love to hear about your tips and tricks in the comments below!
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Media] Why Your Content Marketing Strategy Should Include Long-Form Content
    In 2012, when The New York Times presented its “ Snow Fall ” story to the world, it signaled to publishers—brand and media—a new era of content marketing where immersive experience ruled over stories of a single medium. Increases the average time a user spends on your site (if it’s an engaging, multi-media story).
  • KAPOST  |  TUESDAY, MAY 3, 2016
    [Media] The Lead Gen Mistakes Marketers Are Making
    Always create specific, consistent tags for leads related to promotional events or special sales offers to help track social media success rates. . According to Jason Falls , Author of No B t Social Media , people are “not targeting in granular enough ways to attract qualified leads.”. Getting Real About Lead Generation .
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Media] Digital Does Not Mean "Just Build a Website"
    For example, according to the Alliance for Audited Media , digital editions represent only 3.8 Many media companies have had the idea to put all their content on their website, both in front of and behind a paywall. MediaThe problem is not that content creators cannot make money in digital. Data support this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Media] Are you ready for the mega-shift from social media to private media?
    Social media won’t go away (Facebook isn’t dead!), but it may become less important to certain groups as this trend toward more intimate conversation rises. The world is transitioning from public social media to private media. The rise of private media. The rise of private media. 98 percent. 98 percent.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 3, 2016
    [Media] 5 Tips To Promote Your Company Blog
    Content Marketing Blog blor promotion Content promotion Social MediaThe competition is fierce out there. There are 58.6 million new blog posts each month on WordPress alone. Everybody, in other words, has clued into this content marketing thing. How do you ever get your work noticed? Is it even worth it?
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Media] The 12 Best Competitive Intelligence and Benchmarking Tools
    To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Sample review: “Rival IQ is a social media competitive analysis tool.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Media] The Amazing Power Of Multi-touch Lead Engagement
    This is because, as times have changed and so have our interactions with media types, customers appreciate and respond to a more stimulating approach. The brain works much like shares on social media. A young man was walking with his boss on the way to talk business with a client. The boss was carrying a small plant under his arm.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Media] Contently Case Story: How AARP Media Sales Taps a Trillion-Dollar Market
    Enter AARP Media Sales, which speaks directly to this market with high-quality multimedia content that evokes a sense of freedom and adventure. People don’t necessarily think of AARP as a media company, but the organization has an impressive history as a publisher. trillion. history of storytelling. ” The Avis project.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 2, 2016
    [Media] Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? As the story goes, there’s a sign above the Ford War Room that says, “Culture eats strategy for breakfast.” percent turnover rate.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Media] Best Branded Content of April: The VR Wave is Here
    The media usually depicts college admissions as a  Hunger Games-style  battle among ruthless teenagers. Mark Skwarek, a professor in the university’s Integrated Digital Media Program, developed the device and experience, which allowed students to control a “Lunabot” as it paroles the rocky, red terrain. Photo via GE.
  • OPENTOPIC  |  MONDAY, MAY 2, 2016
    [Media] The CMO Team’s KnowledgeTAP™ Program is Hailed as “Best Cross-Media Marketing Campaign for Client” Winner by PSDA – WhatTheyThink
    PSDA’s PEAK (Print Education and Knowledge) Awards salute industry firms. Marketing Technology Cmo undefined
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Media] An Inquiry vs. a Lead: What’s the Difference and Which is More Important?
    Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals. So, What is an Inquiry? An inquiry is an individual who has shown interest in a solution. Simply put, an inquiry is someone who makes, well, an inquiry. They are also called ‘raw responders’. So, What’s a Lead?
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Media] Pure Incubation Ranked #29 Among Fastest Growing Companies in Massachusetts
    500’s 2014 Advertising & Media Company List , and #10 on the 2014 Woman-Led List. Pure Incubation makes The Boston Business Journal Fast 50 list. Topsfield, MA  –  The Boston Business Journal (BBJ) announced their 2016 Fast 50 List (formerly known as ‘Pacesetters’) during an awards ceremony the morning of April 21 st.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Media] Are You in the Nation? Marketo’s Summit Goes to Sin City
    Marketo’s Marketing Nation Summit begins in just one week, and you’ll probably see your social media feeds turning a deep shade of purple because of it. “ Are you in the Nation?” This will be a common term that will be heard around Las Vegas from May 9th-12th this year. Which, in this marketers opinion, was the best idea they’ve had yet.
  • OPENTOPIC  |  MONDAY, MAY 2, 2016
    [Media] What Is Influencer Marketing? Definitions, Examples, and Resources
    But the next big bad is even bigger and badder than those obstacles: It’s the Fearsome Social Media Algorithm. Opentopic blog >> toprankblog.com Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. The Algorithm Monster already turned. Marketing ROI undefined
  • CAPTORA  |  MONDAY, MAY 2, 2016
    [Media] [Highlights] Building a New Model for Growth Marketing Webinar
    On April 28, Captora CEO Paul Albright participated in a panel webinar hosted by Demand Gen Report, featuring HotSchedules VP of Marketing, Mary Kay Hyde, and MongoDB Director of Digital and Social Media, Mat Rider. Watch a clip of the webinar highlights here: For even more information, watch the full webinar recording, click here.
  • KAPOST  |  MONDAY, MAY 2, 2016
    [Media] The Difference between Content Marketing and Marketing Content
    Assemble internal stakeholders across teams (product marketing, field marketing, sales, social media, PR, SEO, etc.) to weigh in on strategy and build a customer narrative that integrates each aspect of a customer journey, from start to finish. It’s the common thread that leads buyers through the customer journey to a purchase. Align.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Media] 11 Helpful Resources for Improving Your Business Skills
    Managing Partner in Asia for We Are Social, Kemp tweets out research he finds on social media, mobile penetration, and internet-related behaviors all over the world -- especially in South East Asia. Does social media really work for #B2B marketing? Whether or not business school is worth the investment is a hot topic these days.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Media] When all the hard work on social media … just doesn’t work
    We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. The failure rate for social media entrepreneurs has to be right up there with restaurants and life coaches. When social media doesn’t work. Is a career in social media marketing secure?
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Media] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    Brand marketing tasks and responsibilities can include public, press, analyst, shareholder, and influencer relations; corporate communications; social media; advertising; events and sponsorships; and content marketing. Once you’ve created the templates, distribute them companywide using your media library. 4. But that’s changing.
  • OPENTOPIC  |  SUNDAY, MAY 1, 2016
    [Media] Mazuma on the App Store
    Opentopic blog >> itunes.apple.com We believe in the power of collaboration, and in the potential of digital media to drive profitable connections for businesses through pay-for-performance models. We know that when innovative people are fairly rewarded for the results that they generate then great things are possible.
  • OPENTOPIC  |  SATURDAY, APRIL 30, 2016
    [Media] 10 Elements of a Successful Data-Driven Marketing Strategy
    Opentopic blog >> entrepreneur.com Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. Register Now » According to a Insights Report, which surveyed 162 U.S.-based Marketing ROI undefined
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Media] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    Nowadays, social media is one of the main channels used by companies to reach their target audiences. Social Media Daily IGSSBut with so many different social networks available, how do you choose which will work best for you? It's not a one-size-fits-all solution.
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Media] This Week in Content Marketing: The Future of Television Advertising Is Native
    Facebook’s scary new world for media companies (6:23): Facebook has created a scary new world for media companies, according to Business Insider. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants include two beat downs on questionable native advertising practices.
  • CAPTORA  |  FRIDAY, APRIL 29, 2016
    [Media] [Highlights] Building a New Model for Growth Marketing Webinar
    On April 28, Captora CEO Paul Albright participated in a panel webinar hosted by Demand Gen Report, featuring HotSchedules VP of Marketing, Mary Kay Hyde, and MongoDB Director of Digital and Social Media, Mat Rider. Watch a clip of the webinar highlights here: For even more information, watch the full webinar recording, click here.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Media] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Watch the video below for a more detailed explanation on how this works. Let’s take a look at what’s making news around the web.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Media] A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries
    Adweek Europe featured a number of slightly unusual speakers and there’s something that can be learnt from them all. I’ve pulled together some of their pearls of wisdom and looked at how these are relevant to the world of marketing. ‘Be brutally open to change’– Abi Morgan, Screen writer. For example; Person 1: ‘I’ve just booked a holiday’.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Media] How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Originally posted on IBM Social Business Spotlight Blog  – April 25, 2016 Written by: Cheryl K Burgess. commercials).
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Media] How to Retain Customers Using User-Generated Content [Free Guide]
    From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Social Media Ecommerce Content Marketing user-generated contentWhat if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! Why word of mouth matters.
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Media] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Engage on Social Media. This must be why 55% of email marketers plan to prioritize their social media marketing in 2016. A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. And you need to do it better than other companies.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 29, 2016
    [Media] Measuring the Performance of Your Newsletter
    In today’s social media age, an honorable mention by a reader with a share on their respective platforms is the equivalent of a business’s own ‘selfie.’ As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Delivery Rate.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Media] Why Facebook’s Future Is Brighter Than All of Social Media’s
    When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. At the core, social media has always been about connections made between individuals. What was once a core differentiator—community—is now table stakes in social media. The list goes on.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Media] Complement Your Content Strategy with Account-Based Marketing
    These efforts might include search engine optimization (SEO), creating an industry resource, or social media. Whether you use a blog, videos, white papers, infographics, social media, or all of the above, content marketing works to create a comprehensive picture of your company and what you do. Outbound vs. Inbound.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Media] Strategies to Drive Member Engagement
    Check out our ebook, A Crash Course on Inbound Marketing for Nonprofits >> Create Exclusive Groups on Social Media. One way to tackle this challenge is to create exclusive social media groups in your sector. Over time, you’ve collected a wealth of data on your members. They care about your mission and work. Final Thoughts.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Media] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. It’s “owned media”, as the agency folks would say. And as many of you know, adding images to social media posts is pretty much essential. Test ebook covers, best times to post on social media, and even which social media platforms to be on.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Media] Thoughts, Ideas, Quotes, and Insights from MME16
    "People have a responsibility with what they post on social media." Put Content Where the Business Is Competition for buyer time and attention couldn't be higher and as more companies jump on the content and social media bandwagon, companies are hard pressed to stand out. Customer Experience. Jeffrey L. Let them in.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Media] How 3 U.K. Companies Became High-Class Publishers
    John Brown Media, the content shop behind all three magazines, retains a stable of editors and art directors to oversee them. While U.K. and U.S. According to  The Content Marketing Institute , 88 percent of U.K. marketers have plans to produce more content in 2016 than they did in 2015, with 66 percent increasing their budget to do so.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Media] 3 Clever Tactics to Improve Your Search Engine Optimization
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine optimization and marketing, website development, social media, advertising, local and mobile marketing and more. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings?  Lower the bounce rate.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 28, 2016
    [Media] 4 Time Saving Tools in Google Analytics
    There are several widget types to select from and can even be applied to real-time data: A good example of what a Dashboard can do for your reporting is Justin Cutroni’s Social Media Dashboard. This Dashboard takes a number of social media channel specific data points and displays them all in a single, logically formatted report.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Media] 5 Criteria for Selecting A Professional Services Marketing Firm
    Check out the company’s website and social media presence. As professional services firms continue to place greater emphasis on their own marketing, they are looking outward for expertise in the multitude of disciplines that make up a modern marketing campaign. Is hiring multiple vendors better, or is a full-service firm the way to go?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Media] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Lisa Donohue, CEO of Starcom USA says they tag all the digital media used in each campaign, whether the channel is the Internet, mobile devices or television. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Media] Pulling our pants down: Personal branding with Chris Brogan
    business relationships Communty-building Influence and Power personal branding Power and influence on the web Psychology and social media Video blogs chris brogan video blogYes, that is a weird headline and you’re just going to have to go with the flow here for moment to understand it! Scaling human connection. Ready to rock this?
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Media] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    When you get there, turn off those pesky email and social media notifications, and put your phone on airplane mode (or, better yet, leave it in your bag). When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take. Otherwise, you may lose focus and begin missing things.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Media] The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
    For example, you can incentivize activities like leaving a review or sharing something on social media. Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? But what if sometimes a simple “thank you” is all you need? The Trivialization Effect. As in, why even bother? reward.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Media] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    When I started at Haley Marketing Group in 2013 Social Media Marketing was an idea. The true impact that came from social media. 2016, just 3 years later, social media is still booming. Let’s be honest the staffing industry NEEDS social media. Social media exists for one major reason.to Who is your target audience?
  • SALES ENGINE  |  WEDNESDAY, APRIL 27, 2016
    [Media] Combining Content with Sales Strategy—Where Most Companies Get Stuck
    They’ll keep coming back to your web site or your social media content until they’re ready to proceed further down the buying process. It’s not hard to develop a piece of content —say, a video or an infographic, an article or a white paper—on a topic that somebody might find interesting. That’s not enough for today’s B2B company.
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