• VIEWPOINT  |  TUESDAY, JULY 26, 2016
    [Media] How to Avoid Wasting 75% of Your Marketing Spend
    About the Author: James Obermayer is publisher of Funnel Media Group, LLC, which owns the Sales Lead Management Association, and the Funnel Radio Channel for streaming live internet radio programs and podcast replays. Most companies admit to generating only a 10-25% follow-up of their sales inquiries. Sales Lead Management Association.
  • CONTENTLY  |  TUESDAY, JULY 26, 2016
    [Media] Infographic: The Absolutely Ridiculous Amount of Content Consumed Every Minute
    We’re binging Netflix, swiping through Tinder, and keeping one thumb on social media so we can share our reactions and stay up to date with our feeds. Media InfographicHow many Facebook posts did you like today? We grab our smartphones to silence our alarms and immediately check our notifications.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Media] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    Showing the revenue resulting from inbound media spend can be straightforward if you have an online store. Qualitative lead reports for inbound media spend. Another common issue we find in assessing the value of media spend in B2B environments is that the leads acquired may not turn into revenue for months.
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Media] How to Improve Your Influencer Marketing Strategy
    Two billion individuals are presently active on social media, so it makes sense to create a marketing strategy with social media as the focal point – especially if traditional, expensive marketing activities haven’t been effective in the past. The answer for many businesses is – social influencer marketing. Probably not.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Media] It's Not About The Release Anymore. PR is Now Social PR.
    These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. PR has always been about building relationships (with media and industry) but the scope has changed: The tools are better (thank you inbound).
  • PUZZLE MARKETER  |  TUESDAY, JULY 26, 2016
    [Media] Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30
    Cody Ward , 29, a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area was named to Chicago’s 1 st Annual Power 30 Under 30™ list. Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago. Website: [link].
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Media] How to Use Trigger Events for More and Better Leads
    Posting links to relevant content on your social media pages to capture those experiencing those triggers to engage with your further. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. The physics trigger events.
  • HINGE MARKETING  |  TUESDAY, JULY 26, 2016
    [Media] How Thought Leadership Marketing Can Generate Referrals for Your Firm
    Social media engagement (17 percent of respondents). Is your AEC firm interested in selling its services? Or is it looking to solve clients’ biggest problems? If you answered the latter, then you understand that knowing your clients’ perspective is critical in building a reputation that generates referrals. Books (15 percent of respondents).
  • OPENTOPIC  |  TUESDAY, JULY 26, 2016
    [Media] The Brand Marketer’s Guide to Social Media Advertising
    Brands are spending more than ever on social media advertising—it will account for more than 23 percent of all digital ad spend this year, worth some $15.6 The post The Brand Marketer’s Guide to Social Media Advertising appeared first on Opentopic. billion, according to eMarketer. And how are you measuring the impact.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Media] I’m an influencer, pay me more!
    Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Is it earned or paid media? technologies , including content syndication, online collaboration, blogging, and consumer generated media. Lucky for me, a major focus of our time together was influencer marketing.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 26, 2016
    [Media] Spice Up Your Emails With Animated GIFs
    Draw inspiration from social media, and spice up your emails with animated GIFs! Are you bored with your email marketing? Does it lack pizazz? GIFs can be used for a variety of situations such as promotions and tutorials. But what is a GIF? GIF stands for Graphics Interchange Format. This file format supports both animated and static images.
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [Media] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    felt pure dread, knowing that a bad media buy was going to overshadow the weeks of planning and execution. decided to never put my fate in the hands of a media planner again. Reach an audience that doesn’t want to be interrupted with advertisements and is splintered across a million different media platforms.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 26, 2016
    [Media] 10 Proofreading Tools To Make Your Blog Posts Shareable
    The lifeblood of any social media campaign is ‘shares’ from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image. Write the right post, and the customers will come flocking.
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Media] What Does the Future of Marketing Have in Store?
    Marketing is always going to change and evolve, both as new strategies and new technologies emerge, so there’s no easy answer for marketers and brands; we won’t get to learn the set of current SEO or social media best practices and be set for life. She is a regular contributor at sites like TINT , Social Media Examiner, and Adespresso.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2016
    [Media] Should Facebook be regulated?
    ethics facebook Legal implications Podcasts Social media and government Social media for social good The Marketing Companion marketing companion podcasts social media legal issuesShould children be exposed to graphic violence on Facebook without your knowledge and consent? Shouldn’t we have a right to NOT see horror?
  • CONNECTING ELEMENT  |  TUESDAY, JULY 26, 2016
    [Media] Were our 2016 digital marketing predictions right?
    Blog Birmingham customer service digital marketing agency digital marketing predictions digital marketing trends facebook Instagram social influencers social-media marketing social-media strategy Twitter video marketing visual sharingWe revisit the predictions our team made back in January to see how accurate they were….
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Media] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    The footer of Orbit Media’s website has plenty of room to ask visitors to sign up for their email newsletter. Pre-announce your newsletters on social media – with a link to sign up. Having a large social media following is great. If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 26, 2016
    [Media] B2B Marketing Calls-to-Action: Best Practices by Channel
    powerful email call-to-action could make for a lousy social media CTA. In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. In this article, we’ll explore what works in four different channels – email, landing page, blog, and social. Content Marketing
  • WEBBIQUITY  |  TUESDAY, JULY 26, 2016
    [Media] The Seven Best File Sharing Tools
    Showcase reviews:  Anders Orsander, PR Daily (7 PR Tools), Johnny Lists, SmartBug Media, StoreYa Blog. 2) Google Drive. Showcase reviews:  Online Marketing Institute, PR Daily (23 Tools for PR Pros), Marketing Insider Group, Blogging Wizzard, SmartBug Media, StoreYa Blog, Hunter & Bard, Robbie Richards. 3) WeTransfer. Johnny Lists.
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Media] Get More Followers On Twitter, Facebook, Instagram and Google+
    If you’ve been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. Your clients say “I need more followers!” ” It’s not easy. That’s what we’re here for. Cognitive Technology
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Media] How Luxury Brands Should Tackle Content Marketing Attribution
    The brand then tracked a number of KPIs (key performance indicators) that corresponded with these goals, including increase in social media engagement (with the hashtag #AccessAllASOS), positive brand mentions associated with “Access All ASOS,” and the increase in referral traffic during the campaign. The results were impressive.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Media] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    To put that in perspective, Brian, that amount is more than three times what companies spend on all media advertising– Super Bowls, everything else. It’s more than about 40 times what they spend on digital marketing and it’s more than 50 times what they currently spend on social media. Frank Cespedes. Question 1.
  • CEROS  |  MONDAY, JULY 25, 2016
    [Media] 10 Marketing Tools for Visual Content Creation
    PicMonkey is a cloud-based image editor that makes it easy to create customized, on-brand graphics for social media and your blog. Pablo , the free social media image creation tool from Buffer, is dead simple to use. It’s great for blogs, email, social media, and other use cases where you don’t need a super high quality file.
  • KAPOST  |  MONDAY, JULY 25, 2016
    [Media] How to Align Your Content Marketing Strategy and Plan
    Content marketing cycles are less agile than media publishing cycles. Media companies may be creating similar funnels to appease their advertiser clients, but their ultimate goal is to create content that educates the public —and these pieces are faster to write. Here are a few tips to guide you: 1. Invest More Time in Planning.
  • BIZNOLOGY  |  MONDAY, JULY 25, 2016
    [Media] Why brands need a different kind of content.
    While the increasing monetization of Social Media platforms as ad revenue streams results in fewer opportunities for personalized conversions from brands, and ever higher cost, we are forced to search for new content venues to gain lost organic reach. It works harder in SEO and frequently gets picked up by media and mentioned by influencers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2016
    [Media] Data In. Data Out. The Secret to Data Driven Marketing
    Whether it's tap, click, or even just read (for my media publisher friends), all our decision points need to be centralised around the customer and what they want and what we need to do to get them there. You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.”
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Media] 28 of the Best Instagrams to Follow for Design Inspiration
    Social Media Design featured-1 Daily TOFUWhat if I told you you could visit an art gallery. from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch? If you follow the right people, that's what Instagram can do for you. 28 Designers You Have to Follow on Instagram. Graphic Design.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Media] Finally, the truth about social media and customer engagement
    My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc.
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Media] How Your SMB Company Can Adopt ABM Tactics
    Meanwhile …Be Friendly on Social Media. While you’re getting all of your ducks in a row with your account planning and content creation, you can use the ABM approach on social media well before launching your campaign. Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement. No, it doesn’t. That
  • PUREB2B  |  MONDAY, JULY 25, 2016
    [Media] The Importance of Offline Lead Generation
    In addition, online media giants often give the impression that traditional lead generation methods are now passé. With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Here’s why offline lead generation is still important.
  • OPENTOPIC  |  SUNDAY, JULY 24, 2016
    [Media] The Case Against the Media, by the Media
    Opentopic blog >> nymag.com The Case Against the Media. By the Media. For decades, the pollsters at Gallup have been asking Americans if they trust their media. Today, The post The Case Against the Media, by the Media appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 24, 2016
    [Media] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Media] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Media] Verizon Acquiring Yahoo! Is Great in Theory, But It Could Easily Become a Huge Mess – Opentopic – Opentopic – Opentopic
    The telecom giant has deep pockets, is obsessed with creating a digital media empire and is unique among reported Yahoo bidders in its ability to combine Yahoo! with another major online media asset — namely, AOL — to obtain scale and. The post Verizon Acquiring Yahoo! Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Media] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Media] Mi6 Agency’s Top Charts for July 2016
    “The Dead Zones: When Not to Post on Social Media.” This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. Sources.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Media] Is Word-of-Mouth Marketing Still Worth Your Time?
    As mentioned in CMO , new conversation channels like social media, video marketing , influencer marketing, and online reviews have changed the shape of word-of-mouth advertising without quite turning it into something else. The adage goes that word of mouth is the best form of advertising. Word of Mouth’s Digital Evolution.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Media] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Media] Verizon Acquiring Yahoo! Is Great in Theory, But It Could Easily Become a Huge Mess – Opentopic – Opentopic
    The telecom giant has deep pockets, is obsessed with creating a digital media empire and is unique among reported Yahoo bidders in its ability to combine Yahoo! with another major online media asset — namely, AOL — to obtain scale and. The post Verizon Acquiring Yahoo! Marketing ROI Cmo marketing roi
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Media] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    Next, we analyze one blogger’s ranking of hot digital media topics based upon the number of pitches he receives. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Where does content marketing rank? The answer may surprise you. This week’s show. Today’s episode sponsor.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Media] Come work with us: Digiday Media is hiring – Digiday – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – O
    Opentopic blog >> opentopic.com Digiday Media is hiring for a variety of positions across editorial, sales, its creative content agency, finance and events. We’re fast-growing and fast-moving, and we’re looking for people with experience to share in making our ambitions a reality. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Media] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Media] Verizon Acquiring Yahoo! Is Great in Theory, But It Could Easily Become a Huge Mess – Opentopic
    The telecom giant has deep pockets, is obsessed with creating a digital media empire and is unique among reported Yahoo bidders in its ability to combine Yahoo! with another major online media asset — namely, AOL — to obtain scale and. The post Verizon Acquiring Yahoo! Marketing ROI Cmo marketing roi
  • DISCOVERORG  |  FRIDAY, JULY 22, 2016
    [Media] [eBook] Account-Based Marketing
    But, don’t take our word for it, read the Account-Based Marketing eBook here and keep the conversation going in the comment thread or catch us on social media. Looking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Getting to Know Account-Based Marketing. They are filled with a lot of fluff.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Media] Cleveland’s Weird Tech Culture, and 5 Other Stories You Should Read
    DSC has created the foundation for the 21st century’s version of a CPG empire: capitalizing on social media to grow an audience, eschewing brick and mortar stores, and stripping razors to their bare minimum. Selected by Amanda Weatherhead, sales strategist. Since the 1950s, P&G has essentially doubled revenue decade over decade.
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Media] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. Infographics Sales Funnel buyer cycle buying cycle home infographic mediaCustomers are savvy these days. Let’s take a look.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Media] Verizon Acquiring Yahoo! Is Great in Theory, But It Could Easily Become a Huge Mess
    The telecom giant has deep pockets, is obsessed with creating a digital media empire and is unique among reported Yahoo bidders in its ability to combine Yahoo! with another major online media asset — namely, AOL — to obtain scale and. ’s (YHOO) core business. The post Verizon Acquiring Yahoo!
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media] Definitive Guide to Planning a New Content Initiative
    traditional media industry. Email & Social Just like Google Analytics, email marketing and social media platforms typically provide. good strategy for a new content initiative is often a converged media approach that. Converged Media Strategy Example. to plan and produce effective content for their respective companies.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. Copyright © 2015 Contently.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media] Content Marketing Playbook: Strategy and Roadmap
    rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media] Evangelizing a Content Marketing Program
    brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. doesn’t work in the modern media landscape.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Media] Why Cisco Is Hiring Over 200 Content Marketers
    ” A focus on owned media. Cisco, however, remains devoted to owned media. “We will heavily invest in our owned media, but we will accelerate that through existing partnerships,” Neal explained. “Her vision is to be a leader in real-time personal marketing communications. What the hell does that mean?
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Media] Why Cisco Hired Over 200 Content Marketers
    ” A focus on owned media. Cisco, however, remains devoted to owned media. “We will heavily invest in our owned media, but we will accelerate that through existing partnerships,” Neal explained. “Her vision is to be a leader in real-time personal marketing communications. What the hell does that mean?
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Media] Fashion Influencer Marketing: What Good Looks Like
    The fashion industry is perfectly suited to digital and social influencer marketing for a variety of reasons: Fashion is and will likely continue to be one of the most talked about subjects on social media. The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. What Is a Fashion Industry Social Influencer?
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Media] How This CEO Raised $105 Million Without a Single PowerPoint Presentation
    In an environment when many late-stage investors are marking down the value of their stakes in billion-dollar startups, Sprinklr, an enterprise software company that helps big companies manage their social media presence, announced that it raised a $105 million investment round at a valuation of $1.8 Not all unicorns are wounded or dying.
  • BIZIBLE  |  FRIDAY, JULY 22, 2016
    [Media] How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing
    By creating persona-specific campaigns, we can make sure that our top-of-the-funnel content that’s perfect for CMOs is only seen by CMOs and other high-level marketers, while content that’s perfect for paid media managers is only seen by paid media managers. The data from a single-touch model was inaccurate by as much as 25%. linkedi
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 22, 2016
    [Media] 16 Killer Social Media Management Tools
    Social media management has risen to become a major focus area for marketers. Irrespective of the size of a company, it is important to have an active presence on various social media platforms. The post 16 Killer Social Media Management Tools appeared first on MLT Creative. Ideas@Work Blog B2B Social Media Marketing
  • HALEY MARKETING  |  FRIDAY, JULY 22, 2016
    [Media] When it Comes to Playing Music, Jenny Keller Doesn’t Fiddle Around
    Here’s what Jenny Keller, a Haley Marketing Social Media Marketing Advisor, is into: HIT: Fiddle Player and Teacher. By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! Back Story. I’ve been playing the fiddle for over two decades. Why do I love playing and teaching the fiddle?
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Media] There’s a Better Way to Manage Social Media
    Get powerful social media management tools to help grow your business.There’s a Better Way to Manage Social Media. The post There’s a Better Way to Manage Social Media appeared first on Opentopic. Manage Efficiently. Organize all your social accounts into one dashboard & streamline your workflow. Work Together.
  • ION INTERACTIVE  |  FRIDAY, JULY 22, 2016
    [Media] Interactive Content Marketing Weekly Roundup: July 18-22
    Tune into to our social media channels for more trends and innovations in content marketing and interactive content. Did you miss what went on this week in interactive content? Don’t worry! Because they provide such valuable recommendations and insights to prospects, sales, and marketing. It’s a win-win! Facebook. Twitter. LinkedIn.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Media] Sprinklr Raises $105 Million to Grow Social Media Management Software – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Social media and customer management software company Sprinklr has raised a $105 million funding round at a valuation of over $1.8 billion, the company announced Wednesday morning. The round, which brings the company’s total funding to $239 million, was led by Singapore-based investment firm Temasek.
  • BIZNOLOGY  |  FRIDAY, JULY 22, 2016
    [Media] Is your website’s newsroom missing key pieces of content?
    If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. In today’s fast-paced world, immediacy is key for so many people, especially media professionals working on a deadline. Links to Media Coverage.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2016
    [Media] Why a Single View of Your Customer is Vital for Success
    In The Guide to Building Your Marketing Technology Stack you'll learn how to build a marketing ecosystem with open platform integration across app, service, media, ad, and data partners. More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Media] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Email address confirmation and registration emails are also a great way to provide your subscribers with additional information they may need like your contact email, phone number, or social media profiles, and it opens the door for them to connect with you in different ways. For The Components of a Transactional Email. Password Resets.
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Media] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    How to Turn Social Media Connections Into an Actionable Audience. With almost every business taking advantage of SEO , social media, and content, how can you stand out? How to Turn Social Media Connections Into an Actionable Audience. Social media marketing is not the idea that audience equals action. Here are three tips.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 22, 2016
    [Media] How To Integrate Marketing With Your Corporate Social Responsibility
    According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. People are making an effort to learn proactively about the way a company engages with the world before they decide to support it. Marketing Strategy
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Media] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Additionally, you can create approved templates and distribute them in your media library for other marketing and sales departments to use. If you’re a marketer in Canada or you market to Canada, then you’re more than likely familiar with the rules and regulations of Canada’s Anti-Spam Law (CASL). Caveat: This is not legal advice.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Media] Content Marketing Manager job with Spartz – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Dose, the Chicago-based company behind Dose.com and OMGFacts.com , is one of the world’s fastest growing digital media companies. Every month, our stories educate, entertain, and inspire over 50 million visitors. Dose’s predictive technology detects “stories worth sharing”. This role is.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Media] 5 Instagram Tips To Get The Most Out Of Visual Marketing – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Instagram is more than a sharing application or a social media platform. Opentopic blog >> opentopic.com If your business is not using Instagram, you are definitely at a huge lost. Years back, Facebook was probably the first thing you look at when you wake up in the morning. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  THURSDAY, JULY 21, 2016
    [Media] Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It"
    To evaluate whether the cost-per-lead for any channel is worthy of its down-funnel results (opportunities, customers), a paid media manager needs an attribution solution to track the full-funnel journey. It’s easy for marketers to look at their budget as an end in itself. "We have [this] much money to market with, so let’s use it."
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Media] Confessions of a Former Ad Exec: There Are Not Enough Quality Content People
    As the interest in content has grown over the last 10 to 15 years, all of the ad agencies, PR agencies, social media agencies are increasingly trying to look for relevance and say, “Okay, we think we get this, we get this.” There’s content divisions in media agencies. I was a client before I went on the agency side.
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Media] The Psychology of Viral Content
    Media Social viralConsidering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. The result? As for story , the post works on two different levels.
  • SALES ENGINE  |  THURSDAY, JULY 21, 2016
    [Media] What are the building blocks of a lead generation strategy?
    Once you’ve built content that attracts interest, you can use all of the digital channels at your disposal: email, social media, organic search, and, if it’s in the budget, paid search. Where most B2B companies are investing in content marketing , less than a quarter are satisfied with their return. How do you get people to engage?
  • ANNUITAS  |  THURSDAY, JULY 21, 2016
    [Media] Lessons Learned From a Startup
    As he gets ready to launch the new business next month and I reflect over the past two years of his work I realize that there really aren’t huge differences between enterprise, B2B marketing efforts and startup B2C efforts. T he big and obvious differences in his B2C space are: Social media is a game changer. Blogging is critically important.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Media] How to Be Creative in B2B PR
    Use these approaches and tactics to increase the impact of your B2B trade media and social PR efforts. Use a media planning tool like Forward Planner to identify events and stories that might be relevant to your client. And remember, social media isn’t just for consumer PR professionals. Guest post by Heather Baker.
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [Media] How most Social Media experts are wrong about LinkedIn
    I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. Like this post?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [Media] How Marketers Should Engage Their Mobile User
    These features can be used in marketing strategies such as email , social media, and content marketing to enhance engagement and increase retention of your mobile app: For instance, users will receive emails and social media posts that deep link users directly to content inside of your app. You read that correctly: eight seconds.
  • CONTENT STANDARD  |  THURSDAY, JULY 21, 2016
    [Media] What Must Fall if Twitter Is to Succeed?
    After much initial talk about the native content wars , Twitter has taken a decidedly different approach to social media marketing. Trim that down to 100 with an image and a link, and even major media publishers may skip Twitter when seeking to promote new content. Marketing Social Media140 characters is a fun, punchy challenge.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Media] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    While it varies across organizations, these are some of the most common: paid search, SEO, social media marketing, conversion optimization; the list keep growing. For example, your digital marketing initiatives should align with your content marketing, social media marketing, and website conversion optimization. Analysis Paralysis.
  • HALEY MARKETING  |  THURSDAY, JULY 21, 2016
    [Media] Infographic: The Best Staffing Firms Do THIS Differently
    If you missed our earlier post on managing candidates’ first impressions , here’s a quick recap of the tips I provided: Take stock of all the first impressions you create through technology – including your website/career portal, job board and social media accounts. What do Best of Staffing® winners do differently?
  • ACT-ON  |  THURSDAY, JULY 21, 2016
    [Media] Long-Form Content vs. Short-Form: Which Gets the Results You Want?
    Lee Odden of TopRank Marketing published a “ Master List of Social Media Marketing Management Tools.” You’ll reap the benefits, with visual content being 40x more likely to get shared on social media than other types of content. Yet recent findings show that not only do people read long-form blog posts, they also actually prefer them.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Media] Content Marketing Manager job with Spartz – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Dose, the Chicago-based company behind Dose.com and OMGFacts.com , is one of the world’s fastest growing digital media companies. Every month, our stories educate, entertain, and inspire over 50 million visitors. Dose’s predictive technology detects “stories worth sharing”. This role is.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Media] Come work with us: Digiday Media is hiring – Digiday – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Digiday Media is hiring for a variety of positions across editorial, sales, its creative content agency, finance and events. We’re fast-growing and fast-moving, and we’re looking for people with experience to share in making our ambitions a reality. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Media] Sprinklr Raises $105 Million to Grow Social Media Management Software – Opentopic
    Opentopic blog >> opentopic.com Social media and customer management software company Sprinklr has raised a $105 million funding round at a valuation of over $1.8 The post Sprinklr Raises $105 Million to Grow Social Media Management Software – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Media] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. While they’re not the highlight of your results, The post 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic appeared first on Opentopic.
  • SALES ENGINE  |  WEDNESDAY, JULY 20, 2016
    [Media] Is Content The Solution for Your Shrinking Sales Pipeline?
    PR firms and branding consultants proliferated, and blogs and social media became all the rage. It turned out that social media wasn’t the panacea many hoped it would be to drive B2B sales. Despite a vibrant U.S. And what can you do about it? Simply put, salespeople no longer control the sales process from start to finish.
  • CONTENTLY  |  WEDNESDAY, JULY 20, 2016
    [Media] How Pokémon Go Cracked the Augmented Reality Code
    Media Social augmented reality Pokémon Virtual RealityThree years ago, everyone thought Google Glass was going to be the future of augmented reality. But by 2015, Glass had been pulled from the market and deemed a failure. Turns out, people didn’t really want AR in their glasses—they wanted it to help them catch Pokémon on their phones.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Media] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    If you aren’t the type of person who tracks the latest trends, identify someone who is and keep up with them on social media. 6 months ago, I didn't care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us. In California, two men were playing the new mobile sensation Pokemon Go.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 20, 2016
    [Media] Does Your B2B Marketer Plagiarize like Melania Trump?
    When social media and content marketing became more mainstream, some of the industry leaders were suggesting that you re-purpose content to be more efficient. It is not OK to copy other marketer’s stuff. Ever. I had a personal experience with this when one of my attorney clients told me about Copyscape.com. Here’s an example.
  • VIEWPOINT  |  WEDNESDAY, JULY 20, 2016
    [Media] A Multi-Touch, Multi-Media, Multi-Cycle Strategy Multiplies Results
    I field a lot of questions about what I call our multi-touch, multi-media, and multi-cycle strategy. You should experiment with touch cycles and media mix for your solution or service. Many of the questions I field have to do with number of touches and the types of touches we recommend to effectively nurture a prospect.
  • CONNECTING ELEMENT  |  WEDNESDAY, JULY 20, 2016
    [Media] Pokémon GO: How brands are getting involved
    Blog digital marketing agency facebook location-based marketing mobile app marketing Pokemon GO Real-time marketing social media social media marketing Twitter user-generated contentWhat’s it all about? Developed […]. The post Pokémon GO: How brands are getting involved appeared first on Connecting Element.
  • READYPULSE  |  WEDNESDAY, JULY 20, 2016
    [Media] 5 Influencer Marketing Tips Inspired by Olympians
    This invasion of a new kind of influencer is perfect timing for NBC, given their plan to prepare a new social media frenzy surrounding this year’s games. This summer, the games serve as a reminder and opportunity for brands to take these lessons and bring them to life on the world’s biggest stage—social media. Set Lofty Goals.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2016
    [Media] Retailers, Do You Know Consumer Holiday Shopping Habits Are Changing?
    ” The Social Media Impact. One thing that is definitely growing as time goes on is the impact of social media on holiday shopping. It is worth noting here that the percentage of holiday shoppers who told us that they learn about sales from social media grew from 20% in 2014 to 23% in 2015. Sorry, had to get that in.
<< 1 2 3 ... 244 245 >>