• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Media] Quantifying the Value of Social Media Engagement in B2B Marketing
  • BIZNOLOGY  |  FRIDAY, JULY 3, 2015
    [Media] Unleashing the predictive power of data
    Media & Entertainment – These help media and entertainment companies understand viewing behaviors of micro-segments so that advertisers can promote the things that these customers are most interested in. This has created a focus on the predictive power of data and predictive analytics. Like this post?
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Media] How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]
    How can you cross-promote on other social media networks? It'll help you perfect your Vine strategy so you can enhance your social media presence beyond photos and words. Social Media Video DailyVine, the video-looping app released back in January 2013, has proven itself to be much more than a passing fad.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Media] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. continue to seek new and more effective media for their messages. are shared and linked using social media or email. footnotes, searchable transcripts, and social media. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Media] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    press releases, select art work, buy media and. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Media] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Media] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Media] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Media] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Media] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Media] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Media] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Media] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Media] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Media] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Media] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Media] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Media] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Media] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 3, 2015
    [Media] Treat Content Like Confetti!
    And, 25% from clicking on social media or emails, indicating the need to distribute your content in multiple ways (Source: CMO Council). Get Your Social Media Channel Managers Connected To Your Thought Leadership Content Creators Earlier. The same effect goes for thought leadership content. Source: IDG). Source: Bain & Company).
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 2, 2015
    [Media] Happier Living with Traces or more SoMe skepticism?
    Can new social media app traces bring us closer together? I am, admittedly, one of these social media (SoMe) sceptics. I’m sure we’ve all been part of the same conversations theorising what impact SoMe has had on our personal relationships. But this blog is not a grumble over SoMe, it’s actually quite the contrary.
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Media] Consumer Brand SEO Pulse: 7.2.15
    The Biggest Social Media Science Study: What 4.8 Consumer brands / Retail e-commerce Google News SEO Social Media UncategorizedWelcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! This week, we cover apps vs. websites, micro-moments, Twitter and much more! link]. link]. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Media] How to Create Irresistibly Shareable Content
    What happens from the moment you first see a headline to time you share it across social media platforms? Remember: Headlines not only attract new readers, but they will appear in front of your existing audience, whether on Google or social media. But, social media isn’t the only platform you should be distribution your content.
  • BIZNOLOGY  |  THURSDAY, JULY 2, 2015
    [Media] What can your B2B data do for you?
    Business marketers put the marketing database to an enormous variety of uses, among them: Capturing data about customer behavior from all sales and communications channels, including social media. Data is all the rage in marketing today. Data has been called the “new oil” that fuels marketing today. Modeling and predicting customer behavior.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 2, 2015
    [Media] How to Build Your Email List from LinkedIn and Twitter
    The average order from email is 17% higher than an order from social media. Amy Hall contributes a monthly column on Social Media and Email Marketing. Her core business, AmyHall.biz, advises and implements WordPress, Social Media, Inbound Marketing, and MailChimp Email Marketing solutions for companies. Author information.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 2, 2015
    [Media] How to Use Twitter’s New Video Response Function [Video]
    Twitter is one of the “OG” members of the social media landscape. Social Media Community Gary Vaynerchuck Twitter videoIt has remained fairly simple throughout the years, but the recent addition of video responses might just pump some new life into the platform. Why, you ask? Well, the answer is quite simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Media] 6 Critical steps to help fight for your online privacy
    When Michael Stelzner of Social Media Examiner  discovered that Klout displayed popular moments from Facebook—even if those moments had been shared with “friends” rather than “public”—he posted about it. Related Stories The new guide to minimizing legal risks in Social Media Marketing Who’s Likeness is it Anyway? Creepy much? 3.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Media] A Mindset Shift for AEC Professionals
    printed brochure features a phone number and address, but your website should link directly to a hyperlinked email address, your firm’s social media accounts, newsletter sign-up fields, and whatever else provides a way for a prospect to get your attention. Social Media. Online marketing works. Your Website. AEC firms are lucky.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 1, 2015
    [Media] Marketing Beyond MadTech: What Happens When The Robots Take Over?
    It works with the company’s own data and primarily through company-owned media like email and Web sites. We already do this today in specialized areas like search engine optimization (“selling” to Google for a higher ranking) and programmatic media buying (providing more data about impressions so they earn higher bids). madtech”.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Media] Spark New Results from Your B2B Marketing at Mid-Year
    know everyone is selling social media now ( I’m annoyed too, as it is not a panacea – it’s just another marketing channel! ). But, social media is a place where many people spend time. Read my post here for a practical approach to social media.). 3. First, know that it’s OK to start or restart marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 1, 2015
    [Media] 4 Stages of a Thought Leadership Maturity Model
    Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. Enjoy!
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Media] 7 Important PR Lessons Every Content Marketer Needs to Learn
    But PR is a more strategic, sustained practice than that, and it’s a field content marketers need to understand as owned, earned and even paid media continue to intersect. Are influencers talking about you on social media? I tried to explain public relations to my grandmother once. You’re in The Wall Street Journal. What is PR?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 1, 2015
    [Media] Social Content Marketing is Your New Fundraising Rocket Booster
    The digital revolution has simply made electronic media (email, the internet and social media) our ‘go-to’ place to socialize and connect with […]. CFRE contributes a monthly column on Social Media and Nonprofits. Social Media and NonprofitsHuman beings have always been social animals. Author information.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Media] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    James hosted a Q&A on the  social media channel Twitter as a way to engage diehard followers of the widely popular  Fifty Shades of Grey  story and pique their interest in the most recent book to be published in the series, Grey. Social Media b2b ConsumerAuthor: Sesame Mish Can you say #awkward?! On Monday, author E.L. Yikes!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Media] 100 Things You Are Doing Wrong on Social Media
    You are not thinking of your blog as the hub of your social media efforts. You are not making your social media channels easy to find on your website. You are not including your social media channels in all prospect and customer communication touchpoints. You are tweeting press releases. 2. You are not tweeting often enough. 7.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 1, 2015
    [Media] 30 LinkedIn Sales Triggers
    84% of C-level/vice president (VP) executives use social media to make purchasing decisions. The average B2B buyer, who uses social media for their purchase decision, is senior, has a larger budget and has a greater span of buying control than a decision maker who does not use social media. Get on their buyer’s journey radar.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Media] Does Your Ecommerce Attribution Model Tell the Truth?
    The launch of a particular campaign could involve pay-per-click ads, email marketing, social media posts, blogs, guest posts, and mentions in online magazines. After pouring money into marketing for your ecommerce company, you want to know where your traffic comes from, right? But…does it tell the whole story? The Google Analytics Story.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 30, 2015
    [Media] [VIDEO] Re-Thinking Employees and Culture in a Digital World #SHRM15 #SmarterWorkforce #HR
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? We are now connected all the time, expected to perform all our work smarter, faster, and cheaper. FOR EWORD by David C.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 30, 2015
    [Media] Infographic: The Science of Creating Buyer Personas
    Important metrics include: bounce rates, organic traffic, page traffic, leads from social media, mobile traffic, conversion rates, and referring sites. This Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . Source: MarketingProfs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Media] 4 Steps For Improving Your Success Rate Asking for Links
    Social Media Research. Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. We leverage social media marketing as a mechanism for facilitating communication ahead of direct outreach. How do you do this? Build Relationships First.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Media] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in. GaggleAMP. Give cash.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 30, 2015
    [Media] 8 Things Your Website Needs to Increase Traffic and Sales
    Social media icons on your website. The problem: You’re having a hard time building your social media following. This site helps you add social media buttons and icons to your website for free. mobile version. Just type your website in here and the test will analyze your URL. fast load time. scheduling tool. search box.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 30, 2015
    [Media] How to Use YouTube Cards to Make Your Videos More Interactive
    This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Author information.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Media] The Secret Life of a Social Media Manager
    Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s  impact on global communications and the contributions that social has made to our lives. 30AM: BUZZZZ! Be smart.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 30, 2015
    [Media] Why Americans are secretly furious with marketers
    Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Getting furious with marketers.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Media] 10 Publishers Killing It on Instagram
    This company may be 178-years old, but you wouldn’t know it by how well they use social media. We liked that Automotive News (AN) understands how to tailor their content to each social media platform. MediaInstagram isn't just for celebrities and teenagers anymore. Even better, nearly half of Instagram's users check it daily.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Media] Why People Like, Share, and Comment on Facebook [Infographic]
    Social Media Daily WeeklyOf Facebook's 1.25 billion monthly active users , 44% Like their friends' posts at least once a day -- and 29% do it multiple times a day. That's hundreds of millions of people interacting with content on the social network on a daily basis. And why should businesses care? Intrigued?
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 30, 2015
    [Media] How to successfully harness the hashtag
    Blog Facebook hashtags hashtag tips how to use hashtags Instagram hashtags social media Twitter hashtagsBrush up on your hashtag know-how with these vital tips that even the biggest brands tend to forget…. The post How to successfully harness the hashtag appeared first on Connecting Element.
  • WEBBIQUITY  |  TUESDAY, JUNE 30, 2015
    [Media] Five Intriguing Inbound Marketing Stats [Infographic]
    Content Marketing Marketing Research Social Media Marketing Web Presence Optimization Akken Cloud inbound marketing online marketing measurement outbound marketingInbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” activities.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 29, 2015
    [Media] [VIDEO] Revitalizing Employee Engagement #SHRM15 #SmarterWorkforce #HR
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Day Four at the Amplify Festival 2015. Here are some key concepts from the panel. FOR EWORD by David C.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 29, 2015
    [Media] A Look at Features Past, Present and Yet to Come
    When someone visits your website, blog, or social media site, you want to make it easy for them to sign up and receive on-going communication from you. You may find this an odd time for reflection. We admit, tisn’t the regular season. It’s only July! Just don’t wait until the end of the year to assess your email marketing.
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 29, 2015
    [Media] 25 things I learnt at the LBS Global Leadership Summit
    Less than 40% of Fortune 500 CEOs are using social media (via Deloitte). What if? The future of business under the spotlight. While the ad industry indulged itself in Cannes last week, there was another, much more stimulating event taking place back here in London. Researchers have shown that Moore's Law is no longer true. B2B Marketing
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Media] How to Convince Your CEO of the Power of B2B Content Marketing
    It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. You can distribute your content through many channels: social media , online display advertising, and content syndication. Such campaigns are familiar. It’s not.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Media] Top 7 Branding Ideas for Your Consulting Firm
    Your brand will need to work in the marketplace organically and across many channels, which is to say that people will have to encounter it through your website, social media, and their general experience of you. Social media is a great way to engage directly with audiences and communicate in a way that aligns with your brand.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Media] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Facebook
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Media] 3 Steps To A Better LinkedIn Photo
    P.S. Your Next Steps! I am the author of MarketingThink.com, a social media and social selling coaching blog. If LinkedIn was like Tinder, would your customers swipe left or swipe right? know a few Millennials, and scarily a few Gen X friends, who use Tinder to, well, hook up. Source: LinkedIn). Source: PhotoFeeler). Source: Forbes). P.P.S.
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 29, 2015
    [Media] My top 3 tweets #6
    He’s using Twitter daily to connect, engage and yes (it’s not a bad thing) sell using social media. Welcome to my top three tweets for the week of June 22, 2015. Each week I pick my top 3 tweets and package them into a blog post. Those that know me would agree that I love to try stuff out and experiment. – Chris. Why top 3?:
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Media] 10 Tips To Increase Eyeballs And Conversion
    Depending on preferences, people are drawn to different types of media.   Measure the end to end funnel.     Measure your entire team on the end to end funnel.   Don’t let your media team celebrate because someone filled out a registration form. Deliver a clear brand promise. What is the value you offer to customers? Be relevant.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Media] Facebook content strategy is a time bomb for inbound marketing
    Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. You get the point. Really. The goal of inbound marketing. The game is changing.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Media] How to Answer 11 Common Marketing Questions Using Analytics
    Was the time you spent creating social media graphics for that campaign worth it? You can even get more specific and set goals for how many visits, contacts, and customers you want generated from different aspects of the campaign such as social media, email marketing, or your blog. How are your contacts trending month over month?
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 28, 2015
    [Media] Now Co’s are Focused on Employee Experience (EX) via @mnburgess #HR #SHRM15 #Leadership
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? UX (User Experience)   CX (Customer Experience). EX  (Employee Experience). and General Mills. FOR EWORD by David C.
  • HUBSPOT  |  SUNDAY, JUNE 28, 2015
    [Media] The 100 Most Popular Emojis on Instagram [Infographic]
    Social Media DailyThis post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. The internet can seem like a cruel place some days. Unkind comments and Twitter spats are common, and publications are known to use a person's most embarassing moment as a driver for clicks and views.
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Media] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. Social Media. SEO Social Media DailyThis post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Analytics. Baking. Beauty.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 26, 2015
    [Media] How Data is Changing the Face of Television Advertising
    Historically, TV advertising has been an industry dominated by negotiating inventory “up front”, months in advance of airtime, based on standard demographic (sex/age) information and gross media rating points (GRPs) associated with each show or program. Click here to learn more about The Oracle Data Management Platform.
  • LEADERSHIP  |  FRIDAY, JUNE 26, 2015
    [Media] Interesting Infographics: The Power Of Brand Storytelling
    Websites, blogs, and company email lists – so called “owned media” – were the preferred channel for digital story distribution. Website advertising was next, followed by social media advertising and social media content. That’s just as true with branding your company, as this report from Headstream demonstrates.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Media] How to Promote an Event Using Online Marketing [Infographic]
    Email marketing, mobile marketing, search engine optimization, and social media all have important roles to play in marketing your event online. Preparing to run an event can sometimes feel like you're sprinting a marathon. and so on and so forth. There's no denying that organizing the logistics of an event is a ton of work.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Media] 9 SEO Tactics That Just Don’t Work Anymore
    Additionally, social media is a great way to send out content and get the traction you are looking for. 4) Build more pages to get more traffic. It's 2015 and SEO hasn't gotten any easier for digital marketers. In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. Around Penguin 2.0,
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Media] Summer Is Here—Bring on the Interns!
    Brainstorm projects related to these interests: Your intern may sit on your content marketing team, but perhaps you can connect with your social media manager to see if he can write a few Facebook posts. Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU. Awesome! Now what?
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Media] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Bachelor’s degree in Business Administration, Journalism, PR, Marketing, or related field. 5+ years in marketing and communications role with at least 3 years of social media experience and/or community management. true passion for social media and community management. Hands-on experience managing a brand's social media presence.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Media] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    But it doesn’t describe today’s self-directed, random-walk journeys through an ever-shifting media landscape. Scientists tell us that the attention span of the average human is now shorter than the attention span of a goldfish.(1) In such a world, the chances of anyone reading this 2,000 word blog post are pretty much nil. think not.
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Media] LinkedIn Lets B2B Marketers Establish Expertise
    As a helpful bonus, your posts will also display info about certain aspects of your social media activity, mainly how many times your LinkedIn posts have been shared. You should aim to include a regular LinkedIn posting schedule as part of your overall content marketing strategy and social media plan.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 25, 2015
    [Media] CEO’s Article, “The Enemy of Data Science,” Featured at 1to1 Media
    We’re excited to share that an article written by our C […]. Thought Leadership analytics intelligence b2b data b2b sales analytics b2b sales data b2b sales intelligence clean data crm data data analytics data cleanliness data intelligence data quality vs. quantity insideview ceo insideview leadership intelligence apps umberto milletti
  • DIRECT RESPONSE COACH  |  THURSDAY, JUNE 25, 2015
    [Media] The hidden benefit of coupons in print advertising
    Print advertising may be old school for some, but for others, it is still a vital media channel. This is especially true for local businesses which continue to rely on local newspapers to reach local audiences. The problem is most local advertisers continue to run brand-building ads with no call to action and no way [.].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Media] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    What propelled you to share the article with colleagues or on social media? Think for a moment about the last time you consumed a memorable piece of content. What in particular stood out to you? What has you still thinking about the piece weeks or even months later? Finding storytellers. Creating a storytelling engine. Thinking visually.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Media] Are Your Employees Advocates for Your Firm?
    Put simply, employee advocacy means using your employees as part of your social media marketing strategy. By taking part in social media, your employees can keep an eye out both for mentions of your brand and for industry news and topics with which you should be engaged. Online Marketing Social Media StrategyEmployee training.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Media] 4 Twitter Tools that Help You With Customer Service
    The increased role of social media within product marketing has however, now given buyers in the marketplace much more power to leverage over businesses, promoting consumers from being backseat drivers to co-pilots of their reputation. TweetDeck by Twitter offers a more efficient way to use the social media site and interact with customers.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 25, 2015
    [Media] The Emotional Role of Social Media Sharing
    This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and develop social media strategies and methods that create action and emotion in the reader.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 25, 2015
    [Media] [Video] 3 Types of Mobile Messages Marketers Must Know
    You need to consider creating a mobile experience when you craft your social media messages, develop your responsive website and landing pages, and send emails, but there are three types of messages that are specific to mobile that marketers use to communicate with customers: SMS/MMS, push notifications, and in-app messaging. SMS/MMS.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Media] 22 of the Best TED Talks to Inspire You
    Seth Godin explains why traditional methods for idea transmission (mass media) are losing their appeal, while the importance of niche marketing begins to surface in modern marketing strategies. 6) Andrew Stanton: "The Clues to a Great Story". and it can get kind of stale. It's hard to stay inspired, too. Watch them. You've gotten a 404 error.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Media] Crowdfunding 101: Testing the Waters with TeeSpring
    So before you dive in to a crowdfunding effort, ask yourself a few questions: How large is my fanbase and my social media presence? It’s best to have at least 6 weeks to prepare — raising those social media follower numbers and building hype for your product are the two main objectives. How much lead time do I have?
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Media] Choosing the Best Big Social Networks for Publishers
    With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. MediaShould you use Twitter or LinkedIn? With 1.19
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Media] Business Blogging as an Equalizer for Small and Medium Businesses
    More specifically, they target their efforts towards owned and earned media, with some paid media, as well as being very specific about the types of content they develop and the resources they use. Successful marketers don’t just create awesome content and blast it out to their social media profiles. Promotional plans. 3.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Media] How to Get Free From Annoying Office Situations
    Check 'em out below, and be sure to share your favorite on social media using the hashtag #GetFreeNow. At work, some terrible situations are easier to get out of than others. That important project your boss dumps on you last minute? You probably can't wiggle your way out of that one. Didya know that HubSpot's got one that anyone can use? ).
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Media] @Tom_Peters leading the 21st century employee and organization through EXCELLENCE
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? While Tom may be honored that he received the award, I’m more humbled that he announced this award on his blog. 
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Media] Does Modern B2B Lead Generation Really Work?
    Today, buyers can access a variety of information resources through search engines, social media and other online channels. Are you struggling to fill your sales pipeline with quality leads? You may need a lead generation mindset change. Here's how to think about it. Yeah, those days are over. Lead Generation Has Changed. And it works, too.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 24, 2015
    [Media] 5 Things To Consider When Writing Content For Your Website
    Make the body of your content visually appealing by delivering content in chunks with bullet points, quotes and other mixed media. Your website’s purpose is to educate the user on what you can offer them, and convert them into customers, right? Our words are our emissaries; they tell the world who we are” – Ann Handley, 13 Writing Rules.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Media] The Importance of Social Listening to Connecting With Prospects
    Social media’s popularity is continuing to rise. And while more and more professional services firms understand the benefits of social media , there’s a major advantage that’s often overlooked and underutilized. In fact, about 60% of buyers will check your firm out on social media. Attract New Business.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 24, 2015
    [Media] 4 Non-measurable actions every business should take
    Today’s consumers like to seek out businesses on social media and have their questions answered and concerns alleviated in almost real time. This means that social media monitoring needs to be part of your business strategy, even if you don’t make an instant buck doing it. Post quality social media content. Yes, it can.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 24, 2015
    [Media] Search & Explore: What Instagram New Features Mean for Businesses
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Instagram
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 24, 2015
    [Media] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    Think about what Daily Mail North America CEO Jon Steinberg noted in the Truffle Pig announcement, “the new agency will evolve the way media planning and creative development is done, [though…] I don’t think we will be the only ones to do this.” Who are these folks you ask?  We like to call them Content Scientists. Story Teller.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Media] Stop Nurturing Me
    33 Inspiring B2B digital marketing case studies The first step in social media marketing is not social media CEOs are finally embracing social. B2B and social media marketing strategy b2b marketing digital marketing eric wittlake social media social media marketingNot me. Not my career. Not my business. Your turn.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Media] 3 Steps To Creating Content Like A Journalist
    Just like journalists, content marketers should be training themselves to be on the lookout for them, according to Brian Honigman , the CEO of Honigman Media. Research on Google and social media with caution. Social media coverage in particular is plagued by lazy reporting and dubious facts and figures.” Brian Honigman.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Media] How to Get Your First 1,000 Real Facebook Fans [Infographic]
    Social Media DailyCongratulations! You've joined tens of millions of other businesses around the world by creating a Facebook Page for your business. And if you haven't yet, click here for a SlideShare tutorial.). At this point, perhaps you've familiarized yourself with the layout of a Facebook business Page. Click here to check out our Page.
  • LEADERSHIP  |  TUESDAY, JUNE 23, 2015
    [Media] Is Your Customer in the Driving Seat?
    Keep in mind that with all the blogs, articles, social media, people spamming your inbox, it can have the opposite effect; prospects just shut down. Social media enables us to do this better now than at any time in the history of the world. Let’s compare Indy car racing laps to your buyers’ journey. They can’t afford one wrong turn.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Media] How to Find Your Brand's Voice [SlideShare]
    One minute they employ copy stuffed with jargon and language so formal it leaves you clutching the dictionary, and the next minute they're trying to tell jokes and be your best friend on social media. The other day I emailed my husband at work to check in on what was for dinner. Wait, what? Want to learn more?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 23, 2015
    [Media] The H.E.L.P. Method For Writing Business Content
    Here’s an example: Check out this blog post I wrote offering tips to enhance the value of social media intelligence. Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in between. ” Neither should you, or your company.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Media] 8 Examples of Brilliant Healthcare Marketing
    Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap. link] pic.twitter.com/5KtZyxfpzJ — Source4Women (@Source4Women).
<< 1 2 3 ... 243 244 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...