Digital B2B Marketing

MAY 13, 2014

What am I missing, what do you plan to use Twitter’s mute button for? News Rants Social Media Filter twitter' For more information on how I use filters in Twitter, see Putting the Conversation Back Into Twitter and Beyond Lists: Use Filters to Manage Twitter. I promise, I won’t mute you.

Twitter 100

Twitter CAN-SPAM Paid Search Agency Work Management 100

Digital B2B Marketing

JANUARY 3, 2012

Step away from your own marketing plan and look at your marketing through your audience’s perspective. If you are a B2B marketer entering 2012 with increased budgets for social media, content marketing, mobile marketing and marketing automation, consider how your investments will benefit your audience.

Planning 100

Planning Paid Search Agency Mobile Marketing Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 17, 2011

More than two-thirds of IT buyers use social media during the purchase process. Make sure your business is ready to connect with today’s social buyer. Build your marketing plans on your strategy. This is where relevant advice can be incorporated into your plans. In Summary Strategy is your direction.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

NOVEMBER 17, 2011

More than two-thirds of IT buyers use social media during the purchase process. Make sure your business is ready to connect with today’s social buyer. Build your marketing plans on your strategy. This is where relevant advice can be incorporated into your plans. In Summary Strategy is your direction.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

JULY 12, 2012

However, there is very little quality research available for online planning in B2B. Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

JUNE 2, 2011

It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Filed under: Branding , Content , Rants , Social Media.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

MAY 9, 2011

Between companies sharing their own cases on sales and marketing alignment and the planning frameworks, examples and data from SiriusDecisions analysts, it was a three day information firehouse. Filed under: Content , Demand Generation , News , Social Media.

Marketing Management 100

Marketing Management Demand Generation Agencies Demand Generation B2B Sales 100

Digital B2B Marketing

AUGUST 7, 2012

With more content competing for attention every day, is it time to add these alternatives to your inbound marketing plan? Example 1: Buffer Leo Widrich does frequent guest posts about social media tools, social sharing, creating an audience and similar topics. Utility Do you offer something useful for free?

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

JULY 26, 2011

When I put on a media planning and buying hat, this and my analytical side drive planning. I believe social media should be about being social and developing relationships. I am a digital and B2B marketer with a background in online media and analytics. Many say I’m cheap. About Eric Wittlake.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

AUGUST 23, 2012

Observed behavior, including the marketers website, content and email, as well as social media and other observable behavior. It can also include priorities, risk profiles, media usage, role in the purchasing process and numerous other elements and anecdotes.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

JULY 11, 2013

Instead of focusing on how you can increase leads from the sources that represent 85% to 90% of your pipeline, you are desperately trying to drive your overall growth plan by increasing activities behind the 10% to 15%. I call this the opportunity gap. The Dirty B-Word: Brand. Branding doesn’t necessarily mean advertising either.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

MARCH 27, 2012

As both a marketer and a gardener, who struggles each year with finding a better way to create a garden plan, log activity and track results, I was intrigued. You can’t actually create a useful garden plan, using the space you have and crops you want to grow. Unfortunately, the answer was no. Gimmicks Instead of Valuable Tools.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Digital B2B Marketing

JANUARY 22, 2014

What happens when you survey 50 media buyers? You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. The majority of media buyers are doomed. I plan and buy media.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

FEBRUARY 27, 2013

Thought Leadership Campaign Planning. Count on at least 60 days of planning and preparation, some companies may spend closer to 6 months as they identify the key resources. Develop Social Profiles. Develop social media profiles for Jamie on the core relevant networks for your target audience. Preparation is key.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JUNE 7, 2012

May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPC : Cost per Click.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

APRIL 7, 2011

Your plan reflects your brand objectives, at first. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , Rants , Measurement Tagged with advertising , Marketing , branding , clicks Like Be the first to like this post. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100