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Automate Media Plan Placement Dates with Bionic Tools

Bionic

Media planning is never easy. Lots of Dates in Media Plans Every line item in your media plan has a start date and end date. If you have 100 lines in your media plan, you’ll have at least 200 dates. Media Plan Date Autocomplete Tool Entering dates one at a time can be a drag.

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How to Train Your Media Planning AI (The Right Way)

Bionic

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

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Amobee integrates with LiveIntent, adding email to advertisers’ media plans

Liveintent

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. The post Amobee integrates with LiveIntent, adding email to advertisers’ media plans appeared first on LiveIntent Blog.

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The Importance of Account-Based Marketing: Past, Present, and Future

Only B2B

A successful social media campaign will convert at a rate of less than 1%. Because of these crucial elements, account-based marketing presents a fantastic opportunity. Let’s now discuss the advantages of an account-based marketing plan over one that is more general. Account-based marketing presents a few unique challenges.

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How to use Presentations as a Content Marketing Tool

Scoop.it

But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Wondering how presentations can help you achieve your content marketing goals? Presentations can help you achieve this objective.

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SOLVED: Media Planning for Programmatic Advertising

Bionic

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

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How to Nail Interactive Presentations, According to HubSpot Experts

Hubspot

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

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