Digital B2B Marketing

SEPTEMBER 22, 2011

However, the experience is often built on the assumption the marketer knows best , with a carefully planned stream of content dictated for each person. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

AUGUST 7, 2012

With more content competing for attention every day, is it time to add these alternatives to your inbound marketing plan? Example 1: Buffer Leo Widrich does frequent guest posts about social media tools, social sharing, creating an audience and similar topics. Every contributor to Linux has a personal stake in the Linux OS.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

OCTOBER 2, 2012

Media sales representatives perpetuate the problem, comparing reach to their competitors. The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. This advice leaves B2B marketers looking at what their audience does. Do they watch the Super Bowl?

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Digital B2B Marketing

APRIL 20, 2016

According to a 2015 survey from Demand Metric and Demandbase, 45% of B2B marketers are testing or have adopted account-based marketing and more than 75% of those plan to increase their use of ABM in the next year. Your Personal Profiles. IP targeting can broadly reach a target company. Because we tell them!

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

FEBRUARY 27, 2013

Thought Leadership Campaign Planning. Count on at least 60 days of planning and preparation, some companies may spend closer to 6 months as they identify the key resources. Jamie is the person in your organization that is passionate about your area of focus and can fake his or her way as a thought leader for an extended period of time.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JUNE 7, 2012

May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). PURL : Personalized URL.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

SEPTEMBER 6, 2011

Plans are carefully laid. The media surrounds your audience. Your plan is the result of your passion. When someone says it isn’t performing, it is nearly a personal affront, but it shouldn’t be. Is the problem the creative or the media placement? Filed under: In Practice , Media.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

JANUARY 20, 2014

Even worse, those that do use data often use it to personalize instead of delivering relevance. For example: You can serve specific creative to people who have previously been to your site (or certain sections of your site) within your primary media plan. The result is both an unnatural and often unhelpful first experience.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100