Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

Social Media 306

Social Media Work Management Marketing Management Media 306

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 265

Social Media Work Management Marketing Management Promotion 265

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 331

Planning Event Marketing Marketing Plans Blast Campaigns 331

Webbiquity

JANUARY 21, 2022

You’ll have to cover the cost of those benefits plus all of your business expenses: computer hardware, software, subscriptions, office supplies, wireless plan, and high-speed Internet. Make a Plan. To paraphrase Ben Franklin , no one plans to fail, but too many people fail to plan. Build Your Brand.

Work Management 251

Work Management Planning Marketing Management Paid Search Agency 251

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Facilitate Networking through Sponsorship and Exhibition.

Enterprise Management 338

Enterprise Management Peer-to-peer Merchandising Marketing Management 338

Marketing Insider Group

NOVEMBER 21, 2022

By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Emerging technology, including augmented reality and AI, will continue to offer more opportunities for event planning. A huge plus of planning a smaller event is expanding your location options.

Trends 285

Trends Marketing AI Co-Registration Conference 285

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on? Increased Brand Exposure.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

Social Media 79

Social Media Media B2B Advertising Agencies 79

Webbiquity

NOVEMBER 23, 2020

The Deal: New users: Start your free trial before November 27th and get 50% off an annual Plus Plan. Current users: Current Plus Plan members get the Tailwind Create starter plan for free (a $75 annual value) plus 50% off of all Tailwind Create plans until January 31st. Social Media Management. SE Ranking.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

Martech

JANUARY 9, 2024

During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. External data sources like social media also help to build a complete picture. “It It is up to you to do the research and build the personas and profiles,” said Maxwell. “It

Optimization 105

Optimization Ideal Customer Profiles Customer Surveys Communities 105

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 59% say they have now made purchases on social media, almost four times as many as in 2021. Shoppers and retailers eye generative AI. Get MarTech!

Media 84

Media Mobile Advertising Loyalty Social Media 84

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Rules 148

Rules Planning Brand Identity Branding 148

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Create a content plan. She used LinkedIn to share her thoughts on making healthcare more affordable.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Salesforce Marketing Cloud

NOVEMBER 16, 2023

You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. One in three shoppers say they’re willing to share a brand on social media in exchange for rewards. Social media has become the first stop in product research.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Individual plans for Brand24 start from $79/mo.

Tools 109

Tools Brand Identity Branding Enterprise Management 109

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

Social Media 116

Social Media Analytics Work Management Media 116

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Ideal Customer Profiles Social Media Social Networks 92

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. This includes email newsletters and other promotional emails, video streaming services and social media.

Planning 114

Planning Marketing Plans Spending Network Marketing 114

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Build a social media marketing program Social media accounts can be a significant marketing asset for any B2B business.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Simply post the video onto your social channels with a strong CTA to the text.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

APRIL 17, 2024

These builders offer a user-friendly interface with customizable templates and network integrations. Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. It helps you engage with customers, answer inquiries and perform automated tasks.

Paid Search Agency 95

Paid Search Agency Marketing AI Work Management Marketing Management 95

Buffer

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. themrspedersen Here’s exactly how to create a content plan packed with what your dream clients/customers want to see! Notion Price: Free plan.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Examples 141

Examples Campaigns Design Planning 141

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. ” Mosseri explained that people came to Instagram to be entertained by video, so it was time for the company to fully embrace that—especially considering the competition the app was facing from other social apps. .” Narrator: They would not.)

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics.

Tactics 111

Tactics B2B Marketing Advertising Agencies Paid Search Agency 111

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 98

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Social Media 120

Social Media Work Management Marketing Management Media 120

SalesIntel

FEBRUARY 19, 2024

Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. While social media may appear to be a marketing-specific activity, it can be a very powerful tool for sales teams to identify potential customers and engage with them. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95