media-plan network plan social 
Onalytica B2B
NOVEMBER 22, 2018
So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. Brands have a whole network of influencers right at their fingertips: their employees.
Onalytica B2B
OCTOBER 26, 2017
Which social channels your target audience are on and the characteristics/culture of each channel. An equal value partnership is where the end goal is to deliver value to your target audience through influencers’ networks. Plan for things to go wrong; anticipate shifting goalposts, deadlines and lots of twists and turns.
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Onalytica B2B
FEBRUARY 22, 2017
While in the grand scheme of things it is very important to have scalable long term plans and measurable targets for influencer relations, in order to get senior management on board, it is important to initially think short term and demonstrate where you have had success as quickly as possible. ” Click To Tweet.
Onalytica B2B
MARCH 22, 2017
It can be very tempting early in your comms planning process to see reach as the most important thing to look for when picking influencers but there is a tonne of evidence indicating this is no longer true. 2. Social APIs and real world influence tell different stories. Secondly, influence today is built on a major false assumption.
Onalytica B2B
MAY 10, 2017
As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. Light social media touches. Introduce them to someone in your network.
Onalytica B2B
APRIL 19, 2018
To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Now, we’re about to ruin the trifecta by adding a forth element: shared media.
Onalytica B2B
FEBRUARY 22, 2016
At Onalytica we used our proprietary Influencer Relationship Management (IRM) Software to analyse the social media debate around water security, in order to identify a list of influencers and stakeholders who hold critical authority over the conversation on water security. Oxford Water Network. TOP INFLUENCERS. siwi_water.
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