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Buzz Marketing for Technology

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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. Here are 4 of the key take-aways: The Collaborative Economy is here – so how are you planning on adapting?

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Sharing is how you build a Brand

Buzz Marketing for Technology

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation.

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Is Real Time Marketing in your future?

Buzz Marketing for Technology

When is the last time you baked up a marketing plan, executed it, got the reaction and closed the whole thing off in 15 minutes! But over the last few years (including last year’s recession marketing) we didn’t have months to plan. But ask your media partners if they can turn on a dime and get you a webinar in a week – answer NO.

Planning 100
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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Send this page to Print Friendly.

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Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

The two things social lift analysis can tell you are how far and how fast those ripples move. Celebrities can be one good source of social lift. The best celebrities for delivering social lift are those whose following has increased and will continue to do so over a period of time. Another source of social lift is TV shows.

BtoB 100
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. Brand Consistency.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.