Biznology

JULY 17, 2017

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. We optimize and reinforce the network of content and websites we have created for maximum ranking and promotional power. Digital and online reputation management.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. I’ll find and revive them. Biznology is My Modern Journal.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

JUNE 19, 2018

We strategically publish the new content to the Internet according to a personalized publication plan based on the amount, kind, and strength of unwanted content appearing online. We optimize and reinforce the network of content and websites we have created for maximum ranking and promotional power.

Process 175

Process Class Google Social Media 175

Biznology

FEBRUARY 25, 2019

Here are a few tools and tips to stay ahead of the curve: Social Media: There are now nearly three billion people around the globe using social media platforms like LinkedIn and Facebook for enhancing their business relations. Also, you can ask questions and get advice from peers and experts. Conclusion.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

MARCH 25, 2019

You can’t simply create high-quality content, sit back, and hope your target audience finds it – you must also have a solid plan for promoting each piece of content you create. In other words, you need a user-friendly website, quality content, and a well-thought-out plan for driving traffic to your content. 4: Mobile is critical today.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

JANUARY 7, 2019

The fastest growing threats today are coming from outside the network — digital and social media and third party vendors. Invest in tools and technologies to proactively identify and manage advanced attacks delivered via email, social media and mobile apps. Monitor social media.

Digital Asset Management 99

Digital Asset Management Tips Marketing Management Privacy Policies 99

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. Next I launched a blog.

Social Media 80

Social Media Media Curation Education 80

Biznology

JUNE 24, 2015

Today’s consumers like to seek out businesses on social media and have their questions answered and concerns alleviated in almost real time. This means that social media monitoring needs to be part of your business strategy, even if you don’t make an instant buck doing it. Post quality social media content.

Word of Mouth 80

Word of Mouth Business Social Media Work Management 80

Biznology

MARCH 26, 2015

Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. I hesitated, then said probably not. Mobile Advertising.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Biznology

JANUARY 16, 2015

I love it because it means a reboot of all of my digital media properties. Review all of the content and images you’re using on your social media profiles and website. Social media. Review all your social media accounts. Make a plan to steer the conversation where you want it to go.

Planning 80

Planning Copyright Copywriting Privacy 80

Biznology

MAY 12, 2014

Your social media marketing campaign may become a lot more expensive in 2015. In the early days of social media, brands rushed to market their products through the social networks because they could reach targeted audiences for free. The Social Networks Have to Make Money. Or so they thought.

Marketing Proposals 80

Marketing Proposals Marketing Budget Paid Search Agency Internet Marketing 80

Biznology

MAY 1, 2019

That podcast was an assignment for the students in my social media marketing course. We started teamwork exercises the first day of class: I had the students gather into groups, then open up their social streams on their favorite network. I am an adjunct lecturer at a small liberal arts college in Massachusetts.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

Biznology

OCTOBER 26, 2015

CMO’s plan a +12.2% of digital marketing budget goes to social media (CMO Survey). 73% of CMO’s say they would increasingly contract directly with media owners and technology companies ( MediaSense ). Only 20% have set up social networks for the purpose of engaging with customers ( Forbes ). Only 15.0%

Planning 80

Planning CMO Marketing Budget Advertising Agencies 80

Biznology

JULY 31, 2019

For example, with business plan software like LivePlan or BizPlanBuilder, you can create a thorough business strategy that will support your company’s launch and growth. You can compare hosting plans easily and choose the one that meets your needs. Managing Projects and Staff Is Easier.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

NOVEMBER 1, 2013

Facebook is the biggest social network, but there is a lot more to social media than Facebook. If you tried to find the most important face of social media, it has been and continues to be Facebook. So, all that is nice, but how does that make Facebook the icon of social media?

Social Media 80

Social Media Facebook Lead Ranking Media 80

Biznology

SEPTEMBER 27, 2013

Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. Long tasks seem much more boring than ever, long-term plans completely uninteresting. Norms not designed to serve an information thirsty workforce, fully digitalized and addicted to social networks.

Generation 80

Generation Social Networks Wikipedia Lock-In 80

Biznology

OCTOBER 20, 2014

Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). 78% want social networks to foster collaboration (source: IBM Global C-Suite Study).

Enterprise Management 80

Enterprise Management Digital Transformation Planning Gartner 80

Biznology

SEPTEMBER 28, 2012

Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media outlets – the number of them growing by the day. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction.

Paid Search Agency 80

Paid Search Agency Practices Business Social Media 80

Biznology

JULY 3, 2013

A friend of mine, Jeff Sauer gave a great presentation on how SEO is changing and where it is going in the future at the last meeting of the NJ chapter of MENG (Marketing Executives Networking Group). Social media. Next, be active on social media and make your content easily shareable on social media.

SEO 80

SEO Planning Internet Marketing Social Media 80

Biznology

DECEMBER 11, 2013

Here’s where you might be expecting something that looks like this 6-step process: Planning. No surprise, we still have to plan, but now our planning goes beyond mapping out a year’s worth of articles, social media participation and other content and aligning it all with the products or services we’re marketing.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

JUNE 20, 2012

Too many guys in black turtlenecks and very cool eyeglasses try to fit their standard portfolio of tricks and tips to your business, without really considering how to various social channels fit your brand’s needs. Anyone who does that, though, isn’t a social media marketer. Journalists, media, PR contacts.

Linkedin 80

Linkedin Psychographics PR Segmentation 80

Biznology

OCTOBER 7, 2014

Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration.

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

DECEMBER 6, 2016

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. technologies, including content syndication, online collaboration, blogging, and consumer generated media.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

JUNE 18, 2012

To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. You need a business strategy.

Social Media 80

Social Media Media Social Networks Marketing Analytics Tools 80

Biznology

JANUARY 25, 2011

After the recent and sudden departure of Keith Olbermann as the host of MSNBC's daily Countdown , criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has flowed unabated in social media. Media companies must have a plan for how they will cope with one of their stars abruptly leaving.

Cable 80

Cable Wikipedia Television marketing Social Media 80

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

MAY 2, 2013

He defined this 3 rd platform as the intersection of mobile, social, big data and cloud. There are many ways in which social technologies can create value. He predicted that these technologies will change how business gets done and enable the customization of intelligent industry solutions.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

JANUARY 8, 2014

Despite our best plans, the types of changes we seek to enact often do not occur. By failing to deal with organizational change, many social and digital marketing programs prematurely meet their deaths. They need to evolve to be social businesses. They need to evolve to be social businesses. You can sign up here.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Biznology

SEPTEMBER 30, 2014

After complaining about Google+ in such articles as Google+ on Its Third Birthday and Is Google+ the Antisocial Network? , I have to share my contacts over my iPhone 5, Android Nexus 5 , iPad Air, Nexus 7, and across my social networks, my Google Apps mail, and who knows what else. It’s like a social media listserv.

RSS 80

RSS Linkedin Twitter Facebook 80

Biznology

SEPTEMBER 27, 2012

The very nature of old media marketing dictated this exercise as much as internal budgeting needs. Old media depends on predicting the future — and largely explains the limited lifespan of the modern CMO. The networks pull down billions of dollars annually. Social not performing as well as you’d like?

Allocation 80

Allocation Online Marketing Planning Paid Search Agency 80

Biznology

JULY 31, 2014

And, while I have found from my experiences that not all commercial enterprises are at the same level of social business adoption, it appears to me that the non-profit sector is lagging behind, and probably will continue to lag behind for a bit longer. Leaders of non-profits may not recognize the value of social platforms.

Business 80

Business Enterprise Management Thought Leadership Communities 80

Biznology

AUGUST 7, 2019

Much of the once avid media has wandered off to see what’s happening with robots and autonomous cars. After high school, he went on to MIT to study under Stephen Benson , co-founder of the MIT Media Lab and an expert on holography. No headset has received the marketplace success that dozens of headset makers yearn for. Unmovable.

Allocation 112

Allocation Display Paid Search Agency Training 112

Biznology

MARCH 23, 2015

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. Plan yearly. It’s stored in computer clouds, and searched for patterns, predictive analytics and insights. Without Little Data, Big Data has a tendency to become Big Brother. Reflect quarterly.

Sample 80

Sample Digital Marketing Funnels Aggregators Advertising Funnels 80

Biznology

JULY 22, 2014

For most, Google+ is an antisocial network. Antisocial Networking Service. And even Paris, known for being planned, took root as Ile de la Cité; and DC took root in Georgetown and Alexandria. G+ even fails Swerdloff’s Test of a Good Online Social Network: “Are pretty girls using it?

Google 80

Google Communities Network Marketing Youtube 80