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Why your social media plan needs gurus and storytellers

grow - Practical Marketing Solutions

A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. Following a social media formula or playbook is a recipe for mediocrity. ” .

Improve Your B2B Social Media Planning without a Mind Reader

Social Media B2B

Sometimes B2B social media can feel like playing Go Fish with only half the deck. Luckily we have some articles here that can help you cut through the miasma of uncertainty and build a successful B2B social plan without employing a psychic. Conducting a Social Media Audit. How to Start Your Social Marketing Plan for 2016. Read more. Read more.

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Improve Your B2B Social Media Planning

Social Media B2B

Everything in business starts with planning. B2B social media is no different. Even as companies mature and incorporate (or infiltrate, depending on your point of view) social media into other parts of their business besides marketing, the planning stages are key. What else have you seen recently that has helped you in your B2B social media planning.

B2B Social Media Planning Needs Focus

Social Media B2B

Unless they publish something groundbreaking, or is exceptionally helpful, there’s no need to share posts from the most popular social media blogs. So before we get the posts below, here’s an analogy about social media plans, and the inspiration for the post titile. No matter what aspect of your social media planning you are working on, make sure to have a plan to guide you. from Social Media Today. The last two quarters have seen some interesting trends in the big four Social Media services.

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid


There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads


Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion. These pixels are generated from the ad network or DSP (demand side platform) you’re doing retargeting with.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads


Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion. These pixels are generated from the ad network or DSP (demand side platform) you’re doing retargeting with.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Media Buying.

Online Display Advertising, Targeting, and Capturing Leads


It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Ad units and rich media.

6 Ideas to Get Your B2B Social Media Plans Started

Social Media B2B

Your B2B company’s online marketing strategy needs to incorporate social media. Keep in touch with your customers with social media. Social media outlets allow you to solicit feedback, answer complaints (and compliments!), Promote them in a non-intrusive, organic way to people, companies, media and other groups that might be interested. Participate in other networks that might be interested in your content and, very carefully start to introduce your own ideas into the mix after you’ve established initial credibility.

LinkedIn and Twitter Advertising and Marketing Options; A Primer


LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. Advertising Media Planning Social Media Tactical ServicesLinkedIn. Targeting. Job function.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

How Did That Banner Ad Get To Your Website?


If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more. In its simplest form, it is the concept of using technology to automate online media buying with unprecedented efficiency.

Set Clear Goals For Your Strategic Social Media Marketing Plan

KEO Marketing

Much has been written about how to use social media to get more exposure and reach more audiences. Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan. They create accounts on various social media networks and then jump right in and begin posting.

18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!

Blue Focus Marketing

Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Fortunately, I have the privilege of being a part of a vibrant community of networking experts who were more than willing to share their wisdom and advice for small businesses in 2013. Spell it out.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. FOUND the ROI of Social Media for B2B Marketers!

Buying Online Display; Click-through Rate & Conversion Considerations


Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. Summary.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. These applications of social media analytics only scratch the surface though.

Is Social Advertising Subverting Social Media Marketing?


Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics , ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 A similar report by eMarketer was even more sanguine, projecting that social advertising spend will reach $23.68

Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. Analysis of social data can provide a different lens through which to evaluate media planning and buying. Now what?

7 Trends That Will Change Social Media in 2017


And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. Good question.

Find the Perfect Social Media Network(s) for Your Biz

Vertical Response

There are a ton of social media networks out there, and the list seems to grow every day: Twitter, Facebook, Foursquare, LinkedIn, Reddit,, Instagram, Vine, Youtube, Pinterest, Stumbleupon, Myspace, Tumblr… Stop. The good news is, you don’t have to be on every social media network, nor do you need to spend tons of time on them. Breathe.

How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well. Social Media – is it really mainstream in B2B Marketing?

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.


Remarketing or retargeting has been with us for awhile, first utilized via ad networks. FYI, ads appear on all sites that are part of the Google Display Network. OK; then give each remarketing campaign a unique budget and set up the campaign as a display only targeting strategy, and choose target all sites on the Google Content Network. Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2. Media Planning Pay-Per-Click

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 So how do you become a social media rockstar to engage and delight your different target audiences? Here are five ways to make your social media marketing rock: . The same concept applies in social media. What social platforms are they on?

The Ever Changing Landscape of B2B Social Media

Social Media B2B

When it comes to B2B and social media plans, this can be a particularly challenging concept. Below are a handful of articles that can equip you with the proper tools to chase leads and get those sales with your social media plan. On top of that, more than 80 percent of B2B leads gathered via all social media efforts combined come from LinkedIn.

A different way to think about social media ROI

grow - Practical Marketing Solutions

No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. I have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. The complex media world. OK, here we go. by Mark W.

The Ultimate Social Media Event Marketing Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. The most important part of your strategy is going to be the planning.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy!

When does “corporate governance” help or hurt social media strategy?

grow - Practical Marketing Solutions

I recently had a comment from a reader scoffing at the idea of enabling employees through a “social enterprise” strategy because it ignores the best practices of corporate governance. Using communication policies and social media as an excuse for inaction is just the next in line for people who make a living keeping their head in the sand. 2) I am a fan of lawyers.

Micro Targeting your Online Media

Buzz Marketing for Technology

Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

5 Social Media Enhancements That Benefit B2B Marketers

It's All About Revenue

by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Today, no modern marketing strategy is complete without an integrated social media plan and presence.

10 Commandments of Social Media For B2B

EMagine B2B Blog

As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized. Social Media

The End of Traditional Marketing

Buzz Marketing for Technology

Paid, owned and earned media. Since then the volume of “conversation” has increased dramatically over the entire social landscape — to the tune of BILLIONS of posts each year. The effect of this growth is far more than a dramatic increase in possible consumer touch points and increasing consumer participation in social media.

Marketing needs to be more Adaptive!

Buzz Marketing for Technology

With today’s fragmented media landscape no single individual can pull together all these media channels to orchestrate and master them. And as a result you get silos of sub-optimized media. So how can you even think of making a yearlong media plan? But that’s what some media planners are doing when it comes to TV and Print.

Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

The two things social lift analysis can tell you are how far and how fast those ripples move. Celebrities can be one good source of social lift. The best celebrities for delivering social lift are those whose following has increased and will continue to do so over a period of time. Another source of social lift is TV shows. What does the overall social lift look like? Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier! That’s just a point in time.

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Part 2: 10-Point Checklist: Getting C-Suite Buy In for Social Media


Continuing this from my last piece, let’s look at: The Next 5 Steps to Help You Get C-Suite Buy In for B2B Social Media. And they are often wary of social media for this same reason—they don’t know enough about it and they have not tried it. Today’s CEOs worry about employees shooting off their mouths on social media. You don’t have a social media policy?

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