The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. But what’s missing is the media activity that occurs in between first click and last-click conversion, where research and message influence occur. Rebook? MORE >>

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). GDN is the largest ad network, but there are countless other ad networks that offer their own method of placing ads and pricing models. Services offered- social- retargeting-behavioral targeting, mobile, affiliate. MORE >>

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Social media is about having a conversati0n with your prospects, not broadcasting to them. Your social media strategist is your public spokesperson. Failing to plan. MORE >>

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. If you’d like to learn more about these opportunities and how social media marketing can work for your business, please contact me to discuss strategy. Advertising Media Planning Social Media Tactical ServicesLinkedIn. Targeting. You can target LinkedIn ads by. Job function. MORE >>

Unless they publish something groundbreaking, or is exceptionally helpful, there’s no need to share posts from the most popular social media blogs. So before we get the posts below, here’s an analogy about social media plans, and the inspiration for the post titile. No matter what aspect of your social media planning you are working on, make sure to have a plan to guide you. from Social Media Today. The last two quarters have seen some interesting trends in the big four Social Media services. MORE >>