WebMarketCentral

AUGUST 13, 2009

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Combining social media with email marketing holds tremendous potential, as the tools are complementary.

Social Media 20

Social Media Paid Search Agency Web 2.0 Email Marketing 20

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. The first step in developing a strategic marketing plan is to identify your target markets.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JUNE 22, 2009

With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers. Well, let's see, what are some of the business uses for social media? Isn't that clever?

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. The same goes for social media technology. In this case, social media isn't only for virtual events. Conclusions Like any event, social media takes time and patience. And they did it for FREE.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

FEBRUARY 20, 2008

The first step in crafting a marketing plan is to determine overall strategy, and among the first questions to ask when thinking about the strategy are "What do I want my brand to stand for?" The bottom line, according to Kalehoff: "traditional media strategies are not dead, and buzz tactics can't necessarily live on their own in a vacuum.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 22, 2009

Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. If you are planning to use these for SEO, check for do-follow status first.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. And aren't the tools pretty easy to use?

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How does social media relate to SEO? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JULY 25, 2007

The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. The new report offers insights and metrics to assist B2B marketers in planning and measuring the success of their own webcasting programs.

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

AUGUST 6, 2007

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Even with the most careful planning and execution, however, not every campaign will be a huge success.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

AUGUST 14, 2007

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. Banner ads The average CTR for banner ads is roughly 0.25%, with a reported range of 0.17% to 0.40%, although rich media ads can produce significantly higher CTR.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? The SEO Success Pyramid by Small Business Search Marketing In this outstanding post, frequent best-of contributor Matt McGee provides a visual model of SEO in pyramid form, with factors such as Planning and Patience at the base, rising to Trust at the peak.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JANUARY 11, 2008

But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. From Terry I learned that almost anything is possible, with the right plan and execution.

Blogger 20

Blogger Tagging Social Media Planning 20

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. Here are several of the best news articles from last year on social media strategy and tactics for marketers.

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

DECEMBER 1, 2008

It is changing, however, as Google's plans for search personalization are rolled out. SEO requires a mix of skills-coding, design, copywriting, link building, PR, social media optimization-that most organizations don't have in-house.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

SEPTEMBER 18, 2007

The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV. social media.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

SEPTEMBER 8, 2008

Top 10 RSS Promotion Tips by SiteProNews Andy MacDonald , CEO of Swift Media UK , provides 10 tips for maximizing exposure to your RSS feeds, including registering with RSS feed directories, linking to your feed, and using auto-discovery.

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

DECEMBER 18, 2008

How do you maximize the return on the investment you've made not only in producing valuable white papers and other content, but also in driving traffic to it through search engine advertising, email marketing, banner ads and other media? That kind of data has just not previously been available for PDF content.

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

MAY 11, 2009

The 5 Goals Of A Search Optimized Page - SEO 101 by SEO Scoop DazzlinDonna Fontenot nicely explains the basic goals of SEO: to help search engines find, index, understand, evaluate and rank the pages on your website.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

FEBRUARY 12, 2007

ON24 , a producer of webcasting and rich media marketing campaigns for B2B companies, recently released its annual ON24 Insider on Publishing: Key Webcasting Findings for the Publishing Industry report for 2006. Each has its own advantages: video adds the visual element to presentations, while audio (podcasts) are more portable.

Webcast 20

Webcast Trends PR Marketing Mix 20

WebMarketCentral

OCTOBER 16, 2005

What their advice comes down to is: talk to lots of people in your new company, establish relationships, and get them on board with your plans. Why would I presume to create a whiz bang plan when I haven't sat down and talked to my own internal audience? Because this analysis will be a key part of the next step, which is… P: Plan.

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

MAY 6, 2006

George also provides a number of sensible recommendations for business blogging success, including having a plan before you start; promoting your blog; establishing metrics; and, most helpfully, "Don't expect miracles."

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

OCTOBER 16, 2007

The philosophy behind the product is simple: between your website, analysts, publications and social media, prospects can now learn pretty much everything they want to know about your product or service before ever contacting you—except the price. EchoQuote fills that gap, on a pay-as-you-go pricing model that minimizes risk.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

OCTOBER 19, 2009

by HuoMah SEO Blog In this long guest post, Ben McKay starts off with the contention that "with market research, planning, implementation, creative flare, and an ongoing feedback loop of course, you can do just that –(SEO to draw the right kind of traffic) the same way you attempt to carry-out more traditional marketing campaigns."

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

OCTOBER 20, 2009

We later found out that this companies mobile group was planning the same type of campaign. Nabbit Ads is the only service that allows advertisers to build truly integrated campaigns across all media types today. They can see what media outlet works when. In most cases, these groups don't work well together.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

FEBRUARY 4, 2008

mistakes that should never be made when planning, developing and promoting a website—but sometime are. The Top 10 Dumbest Web Site Decisions by SiteProNews Writer Kalena Jordan details 10 "ouch!" offers six techniques to make your Contact Us page ("one of the most important and crucial pages on your site") as effective as possible.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

APRIL 10, 2009

The cost structure almost looks like a long tail graph (though not quite that dramatic), with a sizable initial investment in rebuilding a site to bake in SEO followed by an ongoing program of link building, social media marketing and maintenance activities.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

JUNE 11, 2006

Back in the late ‘80s, there were 3-4 of us making a decent living doing contract work and one day the team said “We have a business here and we should really treat it like one.” So, in 1993, we collectively developed a plan to focus exclusively on IT companies (since all of us had good experience in that industry) and now, nearly 15 years later, (..)

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

JULY 22, 2008

Philosophically, the company has laid the groundwork for changing its strategy; in the wickedly funny What Eric Schmidt Really Said; Five Google Statements Translated on Marketing Pilgrim, Andy Beal points out that, for example, Google has backed away from its "Don't be evil" mantra and has plans to be more than a one-trick pony.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

SEPTEMBER 24, 2005

So, I did some research, wrote an 80-page business plan, decided to start my own business, and started working on it. This, coupled with my process engineering background and business sense that I had acquired earlier, helped me with the execution on this business plan. It seemed like a logical progression at the time.

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

SEPTEMBER 24, 2009

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. As the old saying from the financial world goes, no one plans to fail—but many people fail to plan. #8:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

AUGUST 3, 2009

While their free and blogger plans offer limited funcitonality, their Pro ($60 per year as of this writing), Super Pro ($120/year) and Enterprise ($300/year) plans offer impressive capabilities at very reasonable cost. It's hard to compete with free, but with all of these features and great value, Clicky has found a way to do it.

Tools 20

Tools Best Practices SEM Adwords 20

WebMarketCentral

OCTOBER 8, 2008

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. Starting from the center and working out, a phased web marketing plan can be developed: Layer 1. The quality of the leads tends to improve as more targeted media are used.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

FEBRUARY 11, 2008

Does advertising on social media sites really work? by MediaPost Online Spin Seana Mulcahy observes that while social media offers a powerful way to reach prospects, traditional advertising probably isn't the way to do it. How is online consumer behavior changing? What do marketing professionals need to know about online video?

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

SEPTEMBER 23, 2009

We plan big events, create loads of new sales tools and collateral, place those all important ad campaigns. The Rolling Thunder approach addresses this by building credibility over time, creating anticipation, and leveraging social media to feed the momentum. It may be part of the mix, but focus on leveraging PR and social media.

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20