Trending Sources

Why your social media plan needs gurus and storytellers

grow - Practical Marketing Solutions

A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? Anytime I get on the phone with a business who wants to hire me to do some social media work and they ask me about, analysis, measurement tools and anything that has to do with numbers I tell them “I’m an Indian person who is lousy at math. ” . Agree?

Wearable content: The X-factor that makes a social media plan soar

grow - Practical Marketing Solutions

If most of the value creation on the social web is emotional and ego-driven, what does that mean for a social media strategy? The post Wearable content: The X-factor that makes a social media plan soar appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Most of the value created on the social web every day is non-economic. Probably not. Wearable content.

Improve Your B2B Social Media Planning without a Mind Reader

Social Media B2B

Sometimes B2B social media can feel like playing Go Fish with only half the deck. Luckily we have some articles here that can help you cut through the miasma of uncertainty and build a successful B2B social plan without employing a psychic. Conducting a Social Media Audit. Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business.

Improve Your B2B Social Media Planning

Social Media B2B

Everything in business starts with planning. B2B social media is no different. Even as companies mature and incorporate (or infiltrate, depending on your point of view) social media into other parts of their business besides marketing, the planning stages are key. What else have you seen recently that has helped you in your B2B social media planning.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting. For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Tracking Retargeting. Company A: Website.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting. For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Tracking Retargeting. Company A: Website.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Media Planning Pay-Per-Click Search MarketingGoogle AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.

Social media disaster: What I learned when EVERYTHING went wrong

grow - Practical Marketing Solutions

In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. When I moved to Belgium I needed a new job and I had just one requirement — it needed to have a Social Media element in it. I was, and still am, the Go-To Social Media guy for my friends and family and thought I knew it all a lot. Good for me., The Strategy.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media. Millenial Media is the dominant mobile advertising platform. Social Media Management.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . Related Posts: NuSpark Media Digital Advertising Performance Digital Display. Advertising Marketing Strategy Media Planning Tactical ServicesEver wonder how a banner ad finds you?

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” The proposal, now being submitted to the Media Rating Council, will count a “viewed” impression as one that “is at least 50% viewable on the screen for at least one second.” Rebook?

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” The proposal, now being submitted to the Media Rating Council, will count a “viewed” impression as one that “is at least 50% viewable on the screen for at least one second.” Rebook?

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Ad units and rich media. If budget allows, display should be part of an integrated marketing plan. When planning display campaigns on Google, I can choose targeting by specific tactics, or a combination of tactics that allow very specific site targeting, called flexible reach. Advertising Media Planning Tactical ServicesMany I have used myself for clients.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

If you’re buying online display for lead generation, you should consider social media advertising opportunities. If you’d like to learn more about these opportunities and how social media marketing can work for your business, please contact me to discuss strategy. Advertising Media Planning Social Media Tactical ServicesLinkedIn. Targeting. Job function. Location.

6 Ideas to Get Your B2B Social Media Plans Started

Social Media B2B

Your B2B company’s online marketing strategy needs to incorporate social media. Keep in touch with your customers with social media. Social media outlets allow you to solicit feedback, answer complaints (and compliments!), Promote them in a non-intrusive, organic way to people, companies, media and other groups that might be interested. Related posts: B2B Social Media News Release Example: Cisco In the world of B2B social media one of. 6 Steps To Getting Started In B2B Social Media In the first quarter of this year it is likely.

Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

Media sales representatives perpetuate the problem, comparing reach to their competitors. The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. Media Strategy behavioral targeting bizo CRM Retargeting Demandbase LinkedIn media planning retargeter targetingAre they on Facebook?

How Did That Banner Ad Get To Your Website?

NuSpark

If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more. In its simplest form, it is the concept of using technology to automate online media buying with unprecedented efficiency.

Remarketing Advertising Strategies with Google Analytics

NuSpark

Example- I can send a social media message to audiences who visit my site, do not convert, and use the term “social media” in their Google search query. Almost every digital media campaign I run for clients include some form of retargeting. Advertising Media Planning Pay-Per-ClickIncrease Conversions with New Remarketing Options. Keyword Remarketing. Medium.

The missing topic on b2b digital lead generation: advertising

NuSpark

Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. I use social media because: I want to ask my connections about their experiences with potential solutions. Once tagged, you can measure the cost-per-conversion, and make strategic tweaks along the way to optimize your media and message strategy.

7 Resolutions Your School's Marketing Department Should Make

Hubspot

If you want people to continue to visit your blog or follow your school's social media profiles, the content there needs to provide pure value to prospects and their parents. Infographics are liked and shared on social media 3x more than any other type of content. It must be a strategic piece of your marketing plan. Education Content Media PlanningIt is.

Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark

Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Just have a plan, a budget, and a compelling offer. Advertising Marketing Strategy Media PlanningHeading out to trade shows and conferences are one of the best ways to generate leads. Geofencing. Example of a geofence.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

25% Pay-per-click, and, 18% social media. Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? If you’re a complex product, you’re going to get much of your leads from landing pages, and that’s pay-per-click or other media tactics that attract audiences to sign-up or download. Advertising Media Planning Pay-Per-Click Search Marketing Tactical ServicesOf course! .

Click 67

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Failing to plan.

Targeting Audiences Not Looking for You; Advertising Options for B2B

NuSpark

With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. Generally, any marketing plan must address two types of audiences: Those not currently in the market for your service, but are potential leads if messaging addresses their needs. Those in the market; This marketing process is called Inbound Marketing, and covers paid search, search engine optimization, and social media. Advertising Media PlanningLead Generation Overview.

What Facebook’s News Feed Update Means to Your Staffing Firm

Haley Marketing

We share great human interest blog posts about our team and share that content on social media. Content Marketing SEO/Social Media Facebook Ads for Staffing Companies Facebook's News Feed social media for staffing firms Social Media Plans for Staffing Agencies Social Media Strategy for Staffing Agencies staffing marketing agencies Staffing Social MediaFacebook is continually looking for new ways to improve their user experience. If Facebook shows everything to everyone, that’s not a great user experience. Engage people in discussion.

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

You have to have a plan with expectations first. Understand how display works and its role within a multi-media digital mix. Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years. The mighty click through rate. Thus, display can be considered a branding medium. Assume clicks are a bonus.

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

Media Planning Pay-Per-ClickThe Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. The idea is simple.

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2. Media Planning Pay-Per-ClickThe Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. Calls divided by impressions!

Developing a Social Media Plan For Your Indirect Channel

Computer Market Research

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. Probably the most obvious and commonly used social media strategy. Provide Training.

Media Planning in Content Amplification: How to Set Yourself Up for Success

Content Standard

Paid promotion through strategic media planning is essential to the success of your content—a subtle boost to help it reach new milestones. Selling your campaign internally can be the most intimidating part of media planning. Don’t overwhelm yourself with a wide number of partners when you begin media planning. Marketing Social MediaRight?

Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark

Related Posts: Targeting B2B Companies with Online Display and Social Media Remarketing Advertising Strategies with Google Analytics LinkedIn and Twitter Advertising and Marketing Options; A… 17 Lead Generation- Demand Generation 2015 New Year’s… 18 Ways to Promote Your White Paper for Lead Generation. Advertising Lead Nurturing Media Planning Social Media

Budget Change into Your B2B Social Media Plans

Social Media B2B

Anyone using social media to communicate for their B2B company sees change on a regular basis. People are discussing case studies and examples of social media approaches that work, and even those that don’t work. Let’s look at some of the recent changes on Twitter, Facebook and LinkedIn as an example of how much things change in social media, and how you have to be prepared to deal with that change. This also makes that point that when you do not control the platform, your plans are always at the mercy of others. Changes in Twitter. Changes in Facebook.

Traditional Media Channels still exist, and continue to be relevant. They are not to be avoided.

NuSpark

I’ve been inactive on my blog the last month as have been working many hours as a contractor for a large Delaware based ad agency, helping with largely traditional media channels for a number of clients. Half of me was a little concerned over my own brand since I have been largely consulting on mostly digital strategies the last 3 years, but working with traditional channels again has reminded me of the following: My brand is lead generation and media strategy. Advertising Marketing Strategy Media PlanningThat means … [ visit site to read more ].

Marketing attribution systems: a quick look at the options

Customer Experience Matrix

Does the vendor create optimal media plans? Systems may do this at different levels of detail, with different levels of sophistication in the optimization, and with different degrees of integration to media buying systems. advertising optimization algorithmic attribution attribution vendors fractional attribution marketing attribution marketing measurement marketing ROI media mix modelsI’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Or not.

POS 59

The Case Against Case Studies

emedia

Everyone is familiar with the traditional sales funnel and the use of various media platforms at the different stages in the funnel to build out your media plan. Case studies…personal, demonstrative, compact. However, when used too soon or too early in the customer journey, your great points often fall on deaf ears. Learn more. Where does the infamous Case Study fit in?

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs to be turned around and thought of positively. Related posts. No related posts.

Micro Targeting your Online Media

Buzz Marketing for Technology

A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. To answer that, you need to discover where men go to have those conversations and then place your media there.