Kevin Indig

OCTOBER 30, 2023

The good news : brand combination searches are easy to measure for yourself and against rivals. You can even compare it with brand combination search volume for rival brands and measure whether it correlates with ranking position. You want to focus on defining, measuring and improving positive engagement.

Brand Identity 106

Brand Identity Branding CTR API 106

Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Since social media leave digital footprints, companies create complex algorithms to come up with simple answers to measuring social media influence.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

SEPTEMBER 6, 2011

Image via Wikipedia. In addition to walking through the basics of how to measure ROI, it also highlights several examples of real companies making money with these techniques. In addition to walking through the basics of how to measure ROI, it also highlights several examples of real companies making money with these techniques.

Mobile Marketing 80

Mobile Marketing ROI Social Marketing Opt-out 80

Biznology

JUNE 5, 2013

Image courtesy of Wikipedia. Last month, I argued that your marketing investments should not be influenced by measurement limitations. But brand value is a qualitative measure that doesn’t often get the investment it deserves. But brand value is a qualitative measure that doesn’t often get the investment it deserves.

Effectiveness 80

Effectiveness Opt-out Correlation Lead Ranking 80

Biznology

MARCH 15, 2012

Image via Wikipedia. Lifetime customer value is a financial measure based on the long-term relationship and may offer another way to evaluate social media investments. Lifetime customer value is a financial measure based on the long-term relationship and may offer another way to evaluate social media investments.

Social Media 80

Social Media Media Wikipedia Small Business Marketing 80

Convince & Convert

OCTOBER 22, 2015

Building the “Wikipedia of your industry” The value of the missing stat. If you’re publishing a ton of evergreen content that’s relevant for a long duration, you can drop the dates because what you did is exactly what we all should do— create the mini version of Wikipedia for your industry.

Design 142

Design Traffic Wikipedia Content 142

Biznology

SEPTEMBER 21, 2017

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.”

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Biznology

FEBRUARY 9, 2018

a structured database of the information in Wikipedia. Eventually, we got better than 80 percent recall and precision (the two metrics AI engineers use to measure accuracy). This can become a framework for measuring conversations and understanding how each brand should engage in them. This was too generic for our needs.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Marketing Craftmanship

JULY 1, 2013

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Martech

OCTOBER 9, 2023

Get a quick introduction to cognitive biases from Wikipedia. You can then feature your discounted price next to it, and customers will measure that discount against the more expensive alternative. See some examples applied to email marketing in my MarTech post, Why and how to use loss aversion in email marketing. Emotional appeal.

Marketing AI 131

Marketing AI Marketing & Strategy eCommerce Banners 131

Contently

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Why accuracy in content marketing is important.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Hubspot

MARCH 14, 2018

Each year, SXSW polls attendees for the Trust Barometer: a measure of how much faith the crowd has in things like media, institutions, business, and technology. YouTube Will Add Information From Wikipedia to Conspiracy Videos. There's an issue, however: Wikipedia is thought by many to be a less-than-reliable source of information.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Biznology

MAY 22, 2018

Well, according to Wikipedia , “the ‘China syndrome’ is a nuclear meltdown scenario so named for the fanciful idea that there would be nothing to stop the meltdown tunneling its way to the other side of the world, China.” There are no half-measures in online reputation management. The China Syndrome, 1979.

Google 206

Google Work Management Lock-In Wikipedia 206

seo.co

JULY 19, 2021

This is a measure of a company’s value on the market with the total amount of dollars in stocks. This is why Wikipedia ranks for searches on historical figures: Wikipedia is an online encyclopedia that’s well-regarded in this space. In fact, Google is the richest company in the world in regards to market capitalization.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Exo B2B

JUNE 29, 2023

According to Wikipedia, branding is “a kind of brand power. You need to think in terms of your commercial, corporate and employer brands as a whole. You have to stop working in silos as if brands were separate entities. This is especially true in B2B! What is B2B branding? The term is mainly used in marketing and graphic design.

Brand Identity 59

Brand Identity Branding B2B Differentiation 59

seo.co

JANUARY 18, 2022

As the Knowledge Graph begins to grow in influence, take measures to protect your SEO strategy. To populate its Knowledge Graph entries, Google scours the web for information, looking for microformatting on sites and pages with extremely high authority, like Wikipedia articles. Avoid Writing General Information. Conclusion.

SEO 105

SEO Google Optimization Lead Scoring 105

Biznology

MARCH 11, 2013

In essence: the Internet is humongous, with billions of users; its content is measured in exabytes ; participants are free agents and often anonymous or strangers; the platform is an immense forest, a fertile ground for infinite experimentation. You don’t have an army of volunteers to maintain it accurate and neat.

Wiki 80

Wiki Wikipedia Terms and Conditions Social Media 80

Digital B2B Marketing

DECEMBER 4, 2012

Test it, but instead of measuring the change in clicks or number of discussions, focus on the impact it has on the value of your audience. Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0 Grow Your Audience With a value in hand, test different recruitment methods and see how they impact the value of your audience.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Biznology

APRIL 21, 2017

They measured stuff after the fact, but they didn’t bring data into the planning or execution of the campaign. It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. By many accounts, it was a very successful campaign.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Parse.ly

AUGUST 1, 2019

Having personalized dashboards reinforces the idea that anyone who creates content can measure their own success. 3) Make your content accessible: Wikipedia-like entry points and (gasp!) To establish that kind of domain authority, Booth said you need to “become the Wikipedia of your industry.” . ungate more content.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

Marketing Insider Group

SEPTEMBER 13, 2012

Wikipedia describes content strategy as “…the practice of planning the content creation, delivery, and governance. Define your measures of success. Measure your success. What is Content Strategy? By helping them with content. By answering their top questions with great content. What is Content Marketing?

Marketing & Strategy 100

Marketing & Strategy Wikipedia Content Custom Publishing 100

ViewPoint

AUGUST 21, 2012

No business rule which mandates measuring the ROI for lead generation. The cascading zipper effect can only be stopped by fixing the structural failure, in this case the ‘non-follow-up’ by Sales and the non-measurement of marketing successes. All marketing lead generation programs will be measured for ROI. Keeping It Zipped.

Work Management 120

Work Management Marketing Automation Services Marketing Management Wikipedia 120

Oktopost

AUGUST 13, 2021

While it’s common to measure campaign success after the fact , there’s a better way. Henry Gantt ( Wikipedia ). If your plans include social media marketing, remember that Oktopost has high-quality, effective, and customizable tools to manage your campaign and measure its impact.

Template 80

Template Work Management Planning Marketing Management 80

Conductor

JULY 14, 2022

The new Lighthouse Speed Metrics are: Interaction to Next Paint (INP): Represents how long it takes to interact with the entire page Time to First Byte (TTFB): Measures how fast the server responds to a request for a resource. Google sometimes uses these types of websites as a catch-all when its algorithm isn’t sure what the user might mean.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Chris Koch

SEPTEMBER 15, 2014

English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). Customer experience initiatives should be measured not on short-term transactions but on longer-term measures, such as lifetime value. Focus metrics and incentives on long-term retention.

De-duplication 100

De-duplication Paid Search Agency Companies Wikipedia 100

Animalz blog

NOVEMBER 28, 2023

The Wikipedia experience differed in details but not in results. But while carpenters say, “measure twice, cut once,” content marketers using ChatGPT should follow the mantra, “measure thrice, cut once.” And, most importantly, GPT-4 produced this information extremely quickly. ChatGPT checks ChatGPT.

Marketing AI 78

Marketing AI Research Tactics SME 78

Animalz blog

JANUARY 23, 2023

And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting. Humans can’t read the entirety of Wikipedia. But our decision is: it’s an advantage. Humans can’t produce en masse. AI can’t support an argument.

Tools 125

Tools Content Marketing Content Work Management 125

Brightedge

APRIL 27, 2022

Navigational - Keywords like “Wikipedia” and “Bing” from users that want to visit a specific website have navigational intent. resources allocated to optimizing content are easy to manage and tie to measurable, repeatable outcomes. Examples include “blue dress,” “GUCCI handbag,” “running shoes,” and so on.

SEO 64

SEO Effectiveness Allocation Keywords 64

seo.co

MAY 10, 2021

Each piece of content will be tracked and measured. When you work with a full-service content marketing company, like SEO.co , an expert will set you up with a system to track traffic that comes from each published piece of content and measure how it’s ranking in the search engines. Create content you can link on Wikipedia pages.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. First things first: we've hand-verified a number of these losses, and there is no evidence of measurement error.

Features 60

Features SERP Stats Long Tail Marketing 60

Moz

AUGUST 31, 2020

and that the most important measurement is relative to their competitors. It could be high enough to allow you to rank for every keyword you like, or it could be terribly low because your competitors are Wikipedia and Quora. Just like our upgrade to Domain Authority, some users will likely be surprised by changes in their PA.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

Biznology

OCTOBER 24, 2013

Photo credit: Wikipedia. Key measures: new fans and followers, visits to website, inbound links, time on site, shares and comments. This level creates understanding and measures interest in your product or service. Key measures: leads, high email open rate, requests for demonstrations, webinar registration, subscriptions.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Marketing Insider Group

JANUARY 17, 2013

Klout is a tool that seeks to measure your influence in the online world. It measures both the size of your network across many major social media channels. And it measures the amount of engagement you get from that audience. It is an attempt to measure your online influence and like any tool has its flaws.

Wikipedia 100

Wikipedia Social Networks Social Media Network Marketing 100

Biznology

AUGUST 23, 2012

Photo credit: Wikipedia. I mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations. But measurement is only one part of what digital marketing requires.

PR 80

PR Paid Search Agency Public Relations Wikipedia 80

Convince & Convert

NOVEMBER 30, 2015

Links help search engines measure your site’s authority. If you are not familiar with Domain Authority (DA), it’s an attempt by Moz to measure the overall authority of a site as measured by links in a manner similar to how Google does it, and higher DA sites are considered more authoritative.

SEO 99

SEO SERP Domain Wikipedia 99

Biznology

FEBRUARY 15, 2012

Image via Wikipedia. I go over how to measure your success, track your subscribers, and optimize your blog posts for search. Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog. Do you have what it takes to stick with it and create good content?

Wikipedia 80

Wikipedia Webinar Metrics Planning Optimization 80

Hubspot

OCTOBER 3, 2018

Websites with a large amount of high-quality inbound links, like Wikipedia, have the highest domain authority. To measure your domain authority, you can use MozBar , a free Chrome extension. Authority scores are a good measure of other domain’s backlink value, too. How do improve your domain authority?

Domain 78

Domain SEO SERP High Quality Lead 78