Zoominfo

MAY 11, 2020

Are you taking full advantage of sales territory mapping , or are there other untapped regions or verticals that should be getting more attention? And how do you measure year-over-year performance in particular verticals or territories – without knowing where to measure in the first place?

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

Martech

APRIL 14, 2022

The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. Installs have grown YoY in all verticals tracked by Adjust. App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. ATT is part of iOS 14.5

Opt-in 125

Opt-in Mobile Advertising eCommerce Mobile Marketing 125

Madison Logic

JANUARY 17, 2024

Security Solutions Should Prioritize Accounts in the Manufacturing and Healthcare Verticals While our data shows increased interest among small and medium-sized companies for security solutions, it also reveals an 8% increase in  healthcare  vertical engagement with security-related content.​

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Customer Experience Matrix

JANUARY 1, 2019

It saw a new generation of purpose-built CDP systems for vertical industries and personalized messaging. The CDP industry had already seen quite a few small acquisitions, mostly by agencies or vertical industry specialists adding customer data management to their existing product lines. We measure funding in two ways.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

The Point

MAY 19, 2020

4 Strategic and measured use of form fields to capture critical information, minimize friction and maximize conversion rates, combined with progressive profiling to append contact data and better qualify leads as they re-engage. Integration of “skip logic” to ensure that prospects don’t receive emails for content already consumed.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Martech

DECEMBER 27, 2023

“Thus, irrelevant, incomplete or inconsistent assets become plentiful and data gaps are seen from content creation all the way to measurement. In 2024 — no matter the vertical — data consistency will become a must-have.

Marketing AI 129

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 129

Martech

JANUARY 10, 2023

Information then travels vertically, not laterally. The vertical, hierarchical structure of silos become ill-suited to operating in such a fast-moving, ever-changing business environment, Schaub pointed out. A company will have to tolerate a measure of small failures in this learning process. Need to know” traps data.

Enterprise Management 101

Enterprise Management Work Management Ad Building Marketing Management 101

InsightSquared

OCTOBER 4, 2019

It forces you and your team to get very, very specific about the people within an account who buy and to define and measure your wins. If you’re just piloting ABM, it’s not uncommon for this process to expose your previous ways of measuring as inadequate, and I speak from experience. Start with your limiting factors. Technologies?

Buy 174

Buy Paid Search Agency Account Based Marketing ABM 174

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. Move into verticals.

Outreach 124

Outreach Email Marketing Optimization Lead Scoring 124

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Measuring the success of B2B SaaS Marketing Ultimately, your marketing strategies should drive revenue through customer acquisition or retention.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

NOVEMBER 16, 2022

In an ideal world, other websites within your vertical would link to you – it’s a natural fit. Stretching the relevancy gap when looking for link opportunities is often needed in competitive verticals in order to achieve high-quality links on a consistent basis. Myth 2: Links must be from relevant websites or they won’t count.

Link Building 112

Link Building Internet Marketing Ad Building Planning 112

Martech

OCTOBER 27, 2022

A quarter of respondents say that CTV advertising will overtake mobile in the next two to three years, and around a third believe CTV is a measurable performance channel. That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. A receptive audience.

Advertisements 96

Advertisements Advertising Brand Identity Branding 96

Customer Experience Matrix

NOVEMBER 24, 2018

Oracle plans to release a dozen industry-specific data schemas including B2B and B2C verticals. But even if CX Unity sales are limited, its feature list offers a template for buyers to measure other systems against. The structures will include both raw data and derived variables such as predictive model scores.

Marketing Management 235

Marketing Management API Verticals Trigger Marketing 235

SmartBug Media

MAY 24, 2021

Measurable: Set goals that can be measured, such as “Get 100 content downloads.”. One of the hottest trends for SaaS companies in 2021 is incorporating a vertical focus. A vertical focus is much different—it is persona-based and product-specific. What is a S.M.A.R.T. Relevant: Ensure goals align with the campaign topic.

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

PathFactory

JUNE 29, 2023

Measuring content assets that are high performing against your key marketing topics and content plan. Best practices to implement: Leverage unknown and known, account and vertical/industry audience engagement across verticals to diagnose content performance and content development.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

Martech

APRIL 18, 2022

This presents marketers with an unequaled opportunity: More people and the ability to better measure all the parts of a marketing campaign. The consumer goods industry vertical segment is expected to register the fastest CAGR of 14.1% In 2020 Americans averaged 82 minutes per day on social media , a seven-minute jump from 2019.

Social Media 112

Social Media Advertisements Advertising Media 112

SmartBrief - Marketing

DECEMBER 7, 2023

According to Mastercard SpendingPulse , which measures in-store and online retail sales across all forms of payment, US retail sales (excluding automotive) on Black Friday rose 2.5% This holiday shopping season has started off with a bang. year-over-year, not adjusted for inflation. billion spent online on Black Friday (a 7.5% annually).

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. Much of the difference comes down to capturing, measuring and acting on intent. Much of the difference comes down to capturing, measuring and acting on intent. You must review each email in that stage to measure its success.

Marketing Automation Services 128

Marketing Automation Services Intent Marketing Automation Email Marketing 128

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Salesforce Marketing Cloud

JULY 28, 2022

Where are you trending in regards to market segments, verticals, and territories? Understanding where you win — what regions and verticals — will help you target areas that you want to invest in. New market segments and verticals? Develop measurable objectives. Learn more. Reach out to develop joint marketing plans.

Work Management 52

Work Management Marketing Management Ad Building Marketing & Strategy 52

SalesGrape

OCTOBER 16, 2023

By identifying characteristics such as industry verticals, company size, revenue potential, or geographic location that align with your product or service offering’s value proposition best; you can prioritize resources towards those accounts most likely to convert within an extended timeframe.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

Heinz Marketing

APRIL 26, 2023

You can start by vertical and then further segment those accounts based on their intent and engagement level. Lastly, as with any other new initiative, measure and refine. Measure the effectiveness of your ABX program regularly and refine your approach based on the data.

Ideal Customer Profiles 98

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 98

Marketing Insider Group

NOVEMBER 10, 2020

Marketing Dashboards , consistently ranking highly for BI technology priorities, critical for both successful data-driven decision making and measuring and reporting the success of marketing programs against KPIs and metrics.

Planning 328

Planning Analytics Enterprise Management Work Management 328

seo.co

APRIL 7, 2021

Taking the Right Measures Before Expanding. Part of this has to do with vertical growth and whether or not you can scale your supply chain to meet the new demand, but we’ll get into that later in the guide. Vertical Growth and How it Works. Vertical Growth Should be Logical.

Verticals 75

Verticals Marketing & Strategy Work Management Paid Search Agency 75

Outreach

MARCH 9, 2020

Any seasoned seller knows that breaking into a new market or vertical is no easy task, but it’s not impossible either. Selling to a New Vertical in 4 Steps, As Told By the Scientific Method. Goal: it should be specific, measurable, attainable, realistic, and timebound. The scientific method? Step One: Formulate a question.

Ideal Customer Profiles 59

Ideal Customer Profiles Verticals Outreach Marketing Proposals 59

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. There is no sale without a customer. So how much does it cost to find one?

Cost per Acquisition 108

Cost per Acquisition Top of Funnel Cost CPA 108

SmartBug Media

DECEMBER 22, 2023

The former is cost-effective, especially when promoting the same call to action, products, and industry vertical. Establishing clear parameters for ROI measurement ensures that every effort contributes tangibly to the bottom line. This will help turn them into measurable outcomes and valuable returns.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Martech

DECEMBER 21, 2022

Measuring the results from marketing management. A strategic marketing management process aims to accomplish the following: Market analysis : Conduct a market analysis to determine how well your business is positioned within a particular vertical and how your competitors are performing. Measuring the results from marketing management.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Planning 101

PathFactory

JUNE 29, 2023

We have identified their top target accounts using their defined criteria (for example: industry, vertical, persona, or job role). Measure engagement for content and accounts ; link performance to specific industries. We have seen success and can measure future planned activities using defined success criteria.

Account Based Marketing 52

Account Based Marketing ABM Practices Planning 52

Martech

JANUARY 26, 2023

How does the platform measure and report call outcomes? Strategy and product roadmap Do you have other clients in my vertical? Does the platform track data at both the session and keyword-level for search ads? Does it track data to the ad level for Facebook and display ads? How does the platform enable multichannel attribution ?

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116

Heinz Marketing

FEBRUARY 17, 2021

Industry or Vertical nurture. Again, if your database has enough information on different verticals of your target audience, this is a nurture track you can use to speak differently to each vertical. Don’t forget to measure and keep checking if leads are getting scored correctly, just to be sure the back-end setup is error-free.

Top of Funnel 131

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 131

LeanData

NOVEMBER 8, 2022

Breaking into new markets, industry verticals and/or segments. Together, the revenue team needs to determine how ABM performance will be measured, analyzed and evaluated. Additionally, from a tactical level, the team should measure and track paid media, landing page conversions, pipeline influence and a host of other KPIs. .

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 97

Pam Didner

SEPTEMBER 13, 2022

But, unfortunately, it’s tough to measure the value of furniture on its own. It’s hard to measure the value of content in the absence of context. Here are two approaches you can use to measure the link between content and new leads. Vertical segments. First thing first – content, by itself, doesn’t mean much!

ROI 91

ROI Effectiveness Planning Content Marketing 91

Salesforce Marketing Cloud

JUNE 30, 2022

How to measure your lead generation tactics. Then we start to build out our measurement framework. We use this metric to measure the success of our lead generation tactics and improve programs. When measuring, it’s important to gauge which sources are bringing in high-quality leads. Watch the video.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

MKT1

SEPTEMBER 7, 2021

We aren't here to weigh in on that debate, but we do recommend that you set measurable goals or KRs—or whatever your company calls them. We wrote a whole newsletter on perceptions Understand what audiences and verticals you are targeting Make sure you’ve done thorough audience analysis and identified ICPs. Read more

Course 52

Course Lead Ranking Planning Top of Funnel 52

SmartBrief - Marketing

AUGUST 24, 2023

As retailers continue to fortify their media ecosystems and influence, growth will depend on how fast they can unlock new in-store marketing tactics, their efforts to earn valuable first-party data and expand off-site, and their ability to standardize their processes and measurement.

Marketing Budget 52

Marketing Budget Budget Programs Advertising Agencies Media 52