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Trade Shows: What’s The Real ROI?

Navigate the Channel

Trade shows have been a staple in the business world for decades. But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI?

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Trade Show Marketing Strategy for Positive ROI

SmartBug Media

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show.

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B2B Reads: Email Copywriting, RevOps, and Digital Trade Shows

Heinz Marketing

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand. On Measuring Sales Performance. Measuring sales performance, especially in B2B sales, has become more and more complex. How Two Companies Brought Their Trade Shows to (Digital) Life. Thanks for your insight, Sharon Ernst. Thanks, Anthony Iannarino.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

At the same time, in-person and virtual conferences tracked in the ZoomInfo platform’s Events feature shows worldwide conference activity is down 28% in Q1 of this year compared to Q1 in 2020, while upcoming events in Q2 are down 15% this year compared to 2020.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. How do you measure it?

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How to Measure Trade Show ROI

Jifflenow

Trade shows are an important spend in any marketer’s budget. This results in more than $24 billion in spending on trade shows each year in the U.S. Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events.

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Are You Ready? Planning for In-Person Trade Shows and Events in 2022

Navigate the Channel

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Know Local and Global Travel Restrictions. How should you do this?