Marketing Insider Group

NOVEMBER 23, 2023

How do you get it right, measure it, improve it? From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. How do you measure content marketing?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. YouTube is bringing smart advertising to short videos. There is a lot at stake and a lot up for grabs.”

Paid Search Agency 104

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 104

Convince & Convert

MARCH 8, 2017

This is also how television conglomerates operate. They don’t think of those channels in aggregate as “television programming.” Two specific, measurable actions that guide the progress toward the goal. Measurement(s). One goal per platform, and these must tie to higher-level business outcomes.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Digilant

NOVEMBER 8, 2023

Data Clean Rooms Answer for Gaps in Cross-Platform Connectivity As the consumer journey grows more dispersed across platforms and devices, advertisers call for better cross-channel connectivity to maximize performance, measurement and audience targeting. Many advertisers agree that measurement falls short, leading to data fragmentation.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Spiralytics

APRIL 12, 2023

YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 Brands can use YouTube to promote their products or services through user-generated content (UGC) like vlogs, tutorial videos, and YouTube Shorts created by people who have no connection to the company but share their user experience.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Hubspot

APRIL 3, 2019

Cable television, however, is a very elastic product. The price elasticity of supply (PES) measures how responsive the supply of a product/service is when there is a change in price. Cross elasticity of demand measures how responsive the demand of a product/service is when the price for another product/service changes.

Elasticity 74

Elasticity Pricing Price Cable 74

Porch Group Media

FEBRUARY 16, 2023

A CTV device is one that connects to or is embedded in a television supporting video streaming services like a SmartTV, Xbox, Roku, Apple TV, etc. Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc. Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc.

FAQ 52

FAQ Advertisements Advertising Cable 52

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Only B2B

FEBRUARY 23, 2022

Brands observing social media activity on their accounts may better measure their visitors’ preferences by using likes and dislikes. Facebook, Youtube, and Twitter are among among the most popular social networking platforms. Advertising on the street, in print, on television, and on the radio has a lot of clout.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Martech

MARCH 6, 2023

Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. Performance measurement and optimization. Both CTV and OTT can also include video-on-demand (VOD) services.

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

Digilant

APRIL 12, 2022

Compare this to over-the-top media services, where users stream television content via networks or devices. Bumper ads on YouTube, for example, can be played sequentially to tell a larger story about your brand in installments. A brand takeover ad on TikTok is an immersive ad experience that appears when the app is opened.

Ads 52

Ads Click Rate Television marketing Youtube 52

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Nearly 81% of buyers agreed there should be a minimum of two currencies available to measure TV.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. We pair these partnerships with Digialnt’s team of media experts to create strategic, fully-integrated marketing strategies, to set the stage for measurable performance.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Zoominfo

JANUARY 27, 2019

Think about the last book you read or television show you watched. From Instagram posts showcasing your product to video reviews on YouTube, UGC will catch the attention of other users and facilitate organic conversations about your brand. Maybe an advertisement or commercial influenced your decision.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Webbiquity

JANUARY 19, 2016

ROI is still tough to measure. For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 9 Stats About Social Media Metrics and Measurement. Simply Measured ). Simply Measured ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Rain: The Growth Agency

APRIL 16, 2020

Linear television, programmatic OTT and display inventory, and a few OTT networks are just some examples of media where costs have significantly dropped while consumption is increasing. Smaller businesses have exited Facebook and YouTube, for example, causing these two channels to become more efficient.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

ClearVoice

MARCH 19, 2021

Brand awareness is an old-school advertisers’ favorite goal, because it is so broad, and campaigns with the key goal of increasing brand awareness are almost impossible to measure. Capture (Often measured in email captures, but can also mean other things, such as a quote request form). Other KPIs that go along with brand awareness.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

NuSpark Consulting

OCTOBER 27, 2013

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

LeadsRX

MARCH 9, 2022

It is a key measurement to determine how valuable a customer is to your brand, not just on a purchase-by-purchase basis. CAC is a key business metric that is commonly used alongside the customer lifetime value (LTV) metric to measure value generated by a new customer. Conversion can also be thought of as business “outcomes”.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Digital Marketing World Forum

MAY 16, 2019

Rather than fitting an entire brand message into a 30 second television commercial or a two minute YouTube video, brands can deploy their message over a variety of executions. That means a story could begin in a Facebook post, develop in an Instagram story, and be resolved in a YouTube clip. Staying true to your brand story.

Storytelling 54

Storytelling Media Television marketing Social Media 54

NuSpark Consulting

NOVEMBER 16, 2016

You have to measure your results as you go and adjust as necessary to maximize your marketing return on investment. Other popular channels are Twitter, Facebook and YouTube. As Chad Pollitt points out, marketers using traditional television media spend five times as much on content distribution as they do on creation.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Rain: The Growth Agency

MAY 19, 2020

To acquire new online customers, invest in profitable paid media in the form of search, social, programmatic, digital video, linear television, audio and more. They include traditional TV, digital TV (Tubi, Roku or YouTube), podcasts, streaming audio and more. Measure And Optimize Your Paid Media Channels. Invest In Paid Media.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. The intricate details include regional benchmark PR offerings, the role of social listening, and the measurement of metrics to use.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

LeadSquared

DECEMBER 7, 2020

The “goal” is a measurable objective that you wish to accomplish. Well-defined goals are often called SMART, which stands for Specific, Measurable, Attainable, Relevant, and Timely. In terms of social media, they often follow photography accounts on Instagram or watch healthy food recipes on YouTube.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Hubspot

AUGUST 2, 2018

AdRank is calculated by multiplying your maximum cost-per-click bid with the quality of score your ad, which is calculated by measuring your page’s relevance to the keyword, user experience, and click-through-rate. YouTube knows its users expect shorter ads, so they require non-skippable ads to be between 15-20 seconds long.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

illumin

AUGUST 9, 2018

By gauging the specifics of how users are interacting with content across dozens of major platforms including YouTube and Facebook, the platform can help brands to understand their Share of Attention®. Each campaign is measured by True Reach® , a proprietary video tracking platform that measures brand-driven and audience-driven video clips.

Video Marketing 40

Video Marketing Television marketing User-Generated Content Campaigns 40

Content Standard

DECEMBER 10, 2016

Many people have stories about their relationships to television when they were growing up. Binge watching, streaming, offline show content—none of these really entered into the traditional TV formula in the decades that followed the television’s creation. Today, the field for television content has dramatically changed.

Video Marketing 40

Video Marketing Television marketing Paid Search Agency Cable 40

Convince & Convert

APRIL 7, 2015

YouTube Channels. One department of the company offered installation services for stereos, televisions, etc. The final blueprint in Youtility is (drumroll, please)… measurement! So, to create a robust measurement strategy for your efforts, you must first find out: What metrics or data are available? Newsletters.

Lead Scoring 155

Lead Scoring Lead Ranking Work Management Statistics 155

Zoominfo

JANUARY 27, 2019

Think about the last book you read or television show you watched. From Instagram posts showcasing your product to video reviews on YouTube, UGC will catch the attention of other users and facilitate organic conversations about your brand. Maybe an advertisement or commercial influenced your decision.

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

Vidyard

MARCH 11, 2014

The White House YouTube channel has well over 400,000 subscribers, and just over 5000 videos, so it’s not altogether surprising this media savvy president would want to appear on Galifianakis’ show where the video medium makes his message increasingly scaleable.

Video Marketing 51

Video Marketing Youtube Television marketing Advertising Mediums 51

Content Marketing Institute

OCTOBER 7, 2017

25:00 ): Google pulls YouTube off the Amazon Echo Show. 52:07): Robert’s correction: Last week, Robert shared a rant, in which he said the number of panelists in a sample of Nielsen’s Portable People Meter survey of television viewers was 6,200. The quick hits – Notable news and trends. (13:34 Source: The Verge ). (30:40):

Amazon 94

Amazon Internet Marketing Google Content Marketing 94

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. Choose the right search keywords; get your content included and optimize it by measuring progress, says Mike Moran in Chapter 4, Search Marketing: If They Can’t Find It, They Can’t Buy It. magazines, newspapers)? And it’s not stopping.

Course 80

Course Planning Work Management Peer-to-peer 80

Moz

APRIL 9, 2020

HVAC brand Vaughan Comfort Services created this section of their website to explain their enhanced safety measures. Professionals seeking to maintain client relationships during this pause in business can head to YouTube, like R’s Just Hair Salon’s chief hairstylist Ruchi Sawhney, to demo do-it-yourself beauty tips.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Adobe Experience Cloud Blog

JULY 8, 2014

Here’s how the two brands measure up. Combined, the clever video shorts have just under 180K views on YouTube and will be aired a total of 98 times during halftimes. VW’s “ Play by Play ” ad hasn’t quite garnered the same online audience as Hyundai’s – it has just over 10K views on YouTube to date. Advertising. Social Media.

Paid Search Agency 48

Paid Search Agency Microsite Television marketing Thought Leadership 48

Valasys

APRIL 27, 2020

Marketers measuring sentiments and content consumption trends regularly can better adapt their strategies content marketing during coronavirus. Measuring content trends across the social media platforms, community websites, and e-commerce product pages allow marketers to identify opportunities in the midst of data.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69