Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. It’s never too late to implement #content measurement techniques to know what works, says @joderama.

Lead Ranking 109

Lead Ranking Lead Scoring Enterprise Management Template 109

Mass Analytics

JUNE 20, 2023

Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling In the previous article of this series, we learned how to measure the contribution of each channel in an MMM project. Marketing Return on Investment (MROI, ROMI, or just ROI) is used to measure the efficiency of a specific media or marketing activity.

Marketing Mix 98

Marketing Mix ROI ROMI Impressions 98

Martech

SEPTEMBER 19, 2023

Also, this is the point where companies should go beyond traditional approaches to measuring marketing performance. From my experience, it can double YoY growth, boost ROMI by 150% and reduce CAC twice. It shouldn’t be about a pure number of MQLs or SQLs. It’s about a marketing-influenced revenue (MIR). And yes, our CEO sleeps better.

Lead Ranking 115

Lead Ranking Top of Funnel Lead Scoring ROMI 115

Tomorrow People

OCTOBER 27, 2020

Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Return on Marketing Investment (ROMI). Though more difficult to measure and draw conclusions from, they can help you see whether your latest tactics seem to be working. Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Marketing Insider Group

NOVEMBER 10, 2020

Marketing Dashboards , consistently ranking highly for BI technology priorities, critical for both successful data-driven decision making and measuring and reporting the success of marketing programs against KPIs and metrics.

Planning 322

Planning Analytics Enterprise Management Work Management 322

SmartBug Media

MAY 2, 2022

However, when it comes to digital advertising and paid media, one of the biggest questions a company can have is how to best measure their ad campaign’s effectiveness. One challenge of using ROI to measure your ad campaign’s effectiveness: Many marketing campaigns are designed around more than just generating sales.

ROMI 105

ROMI ROAS ROI Paid Search Agency 105

Allocadia

APRIL 26, 2019

Are you Measuring or are you Gathering Insights? It’s hard to get at the real measurements needed (or wanted), and data quality is a constant issue due to data structure or metadata. Perhaps you’ve recently faced a failed project around attribution or marketing measurement. Measurement matters. Are we under-investing?

ROMI 40

ROMI Budget Programs ROI Organic Leads 40

Allocadia

MARCH 27, 2019

Are you Measuring or are you Gathering Insights? It’s hard to get at the real measurements needed (or wanted), and data quality is a constant issue due to data structure or metadata. Perhaps you’ve recently faced a failed project around attribution or marketing measurement. Measurement matters.

ROMI 40

ROMI Budget Programs ROI Organic Leads 40

Valasys

SEPTEMBER 19, 2019

This is where defining & measuring the Social Media KPIs becomes paramount. In the previous 3 parts of the blogs created on Social Media KPIs , we discussed the vitality of defining & measuring the impactful Social KPIs for 2019 for the platforms such as Facebook, Twitter & Instagram.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. To accurately measure MROI, marketers must ensure they have clean data, clearly defined revenue metrics, and closed-loop reporting.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Allocadia

MARCH 30, 2021

The Problem: Missing Measurements and Budget Management. Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns. The Solution: Taking Control of Budgeting, Plans, and Measurements.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Valasys

SEPTEMBER 26, 2019

Social Media KPIs are worth measuring as representing them in the form of visually appealing dashboards helps organizations in figuring out the loopholes in their social media marketing strategies & in competitively benchmarking them for optimization as well. And KPIs influence management behavior as well as business culture.”.

Social Media 49

Social Media Media Youtube Multi-Channel 49

markempa

AUGUST 8, 2016

CEOs lament, “Why can’t I see clear measures and ROI from our marketing?” Read on to learn what you should measure. You can start working on these six key marketing measures now. 6 B2B Marketing Measures that Will Give You an Edge. What’s your return on your marketing investment (ROMI)? On the sales pipeline?

ROMI 0

ROMI Marketing Automation Services B2B Sales Lead Generation 0

Hubspot

MAY 21, 2020

For example, a marketing ops professional might oversee the budgeting and planning for an automated email marketing campaign so they can document the ROMI. A marketing ops department tracks the Return on Marketing Investment (ROMI). Figure out a measurable metric to determine the success of your strategy.

Work Management 101

Work Management ROMI Planning Marketing Management 101

Buzz Marketing for Technology

JANUARY 3, 2018

This alienation – or departure from sanity in Marketing- stems from the over-indexing on Data and Measurement. Data and Measurement are no doubt valuable but they can also be the refuge of scoundrels. They also grew up under the totalitarianism of measurement. Guest post by: Romi Mahajan, Blueprint Consulting.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. There are several ways to build & measure engagement on Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.”

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Marketing Insider Group

JANUARY 29, 2013

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition? To measure this, you need to evaluate your share of conversations!

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. Steps to Measure Social Media ROI. specific, measurable, achievable, relevant & timely.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Customer Experience Matrix

MAY 17, 2007

The Best-in-Class also outperform average and laggard companies in annual increase in revenues and in achieving a return on marketing investment (ROMI).” Specifically, the Best-in-Class are more than twice as likely to achieve a greater than 15% improvement in annual customer retention rates.

Studies 120

Studies ROMI Class Click Rate 120

Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 10, 2019

Measuring Account-Based Marketing is essential as it grows, so as to align it with the core objective of an increased Return on Investment (ROI) for B2B marketers. We, at Valasys Media, leverage tailored ABM campaigns to best suit the needs of our clients, to help them optimize their ROMI & overall revenue.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Bionic

FEBRUARY 23, 2023

If you’re not using the same IDs as others, there’s no way to leverage data outside your organization, nor measure your performance against industry benchmarks. To leverage industry data, you’ll need access to a directory of industry standard identifiers, such as vendor ID, program ID, and product ID.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

ViewPoint

JUNE 28, 2018

Measure what matters. Measure what matters. Note that on average, sales reps only qualify about one third of the leads they are provided—so close rates measured against delivered leads are often less than 10%. It’s simple—measure what matters. Not 50 things. Just three: Agree on your market, media and message.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

Martech Advisor

NOVEMBER 25, 2019

We’re unsure of our marketing efficacy and our return on marketing investment (ROMI). Identity resolution programs have the potential to deliver substantial business benefits, such as improving customer data management, better targeting and personalizing customer interactions, and gaining efficiencies through more accurate measurement.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Valasys

JUNE 26, 2019

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

markempa

AUGUST 1, 2007

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). Could you have helped move it along by going deeper in the sales cycle? So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Allocadia

MAY 3, 2019

are using Allocadia Connect, the integration framework of Allocadia’s Run Marketing Platform, to improve the way they run marketing by connecting their plans, investments and results, allowing them to measure and improve marketing performance. Enable the Measurement of ROI and ROM. “I What that translated to was 2.5x

Lead Ranking 45

Lead Ranking Lead Scoring ROMI Budget Programs 45

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Hinge Marketing

FEBRUARY 9, 2017

But by combining highly measurable marketing techniques with statistical analysis, professional services firms are able to improve — often dramatically — their ability to attract and persuade their audiences. Today, I’d like to explore some ways this is happening so you can adjust your marketing approach to be more measurable and effective.

Work Management 48

Work Management Marketing Management Service ROMI 48

Marketing Insider Group

JANUARY 31, 2013

Today, there is more emphasis on accountability and measureable impact. We put more effort into measuring our impact, our results and how efficient we are in achieving those results. Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Valasys

OCTOBER 9, 2019

The new product called Engagio Orchestrate allows revenue teams to design, automate & execute effective omnichannel advertising, sales engagement, marketing automation, direct mail & CRM strategies to help clients achieve their core bottom-line goals such as an optimized Return on Marketing Investment (ROMI).

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

JUNE 25, 2019

This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . Getting Started With Competitive Benchmarking: Measure Yourself Against The Best But Don’t Emulate Them Blindly.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Online Marketing Institute

NOVEMBER 8, 2010

You had to develop a “brand”, build “awareness” in your industry, and engage in activities like PR and advertising – all activities that didn’t result in a measurable return on investment. And when you questioned the lack of measurable return, you were told that you clearly didn’t understand marketing. Especially for new ventures.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Televerde

NOVEMBER 3, 2020

Marketing Dashboards , consistently ranking highly for BI technology priorities, critical for both successful data-driven decision making and measuring and reporting the success of marketing programs against KPIs and metrics.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Customer Experience Matrix

JANUARY 25, 2007

Aberdeen found “companies that adopt closed loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not”. Of course, the devil is in the details. What they really mean by that will sound very familiar to regular readers of this blog.

Ideal Customer Profiles 120

Ideal Customer Profiles ROMI Paper Barriers 120