Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid Media Stats and ROI.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

Webbiquity

NOVEMBER 17, 2020

Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Unsatisfactory ROI. Guest post by Nahla Davies.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Oktopost

MARCH 10, 2022

Every day, we ask ourselves the same questions—What’s working? Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 104

ROI Top of Funnel Work Management Advertising Agencies 104

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Top Rank Marketing

OCTOBER 19, 2023

Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World. Barnes highlighted Red Hat’s “word nerds” group, which worked on creating a style guide.

ROI 113

ROI B2B Work Management Guidelines 113

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

ROI 132

ROI Process Personalization Lead Ranking 132

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Why most social media management platforms fall short When you work in revenue, making quota is your #1 priority. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI Organization Top of Funnel B2B 62

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Convince & Convert

OCTOBER 1, 2014

Image via BigStockPhoto.com In the olden days before the Ad Tech revolution , back when advertisers were counting the number of drivers passing a billboard on a Tuesday as a metric for success, PR and marketing rarely combined forces to prove ROI. And neither marketing nor PR can do that. Read the whole entry. »

PR 166

PR ROI Social Media Social Marketing 166

Martech

NOVEMBER 4, 2021

So these content and creative teams have to work with a lot more agility than they have in the past.” That’s why so many teams are adopting content return on effort (ROE) measurement frameworks. How to measure content marketing ROI and ROE. What’s more, it makes ROI measurement much more difficult.

ROI 143

ROI Content Marketing Planning Gartner 143

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!)

Social Media 98

Social Media Work Management Media Budget Programs 98

Contently

JANUARY 24, 2020

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. The most impactful KPIs aren’t just magically measured by Google Analytics. Then, measure the key drivers that attract the right audience to your content. So where do you start?

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. “This is the holy grail,” they said. ” And in some ways, they’re right.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

SocialPilot

FEBRUARY 6, 2024

I have seen new marketers collaborating with random individuals based on their follower count, only to end up with vanity metrics like views that don’t translate into tangible ROI. The goals you set need to be measurable. You need to define the key metrics you will track to measure the campaign’s success.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 124

ROI Brand Identity Branding Top of Funnel 124

Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? You can listen to the full episode here: [link]. If you want to book a call to find out how we can help your business demonstrate your ROI, you can do that here: [link]. The post PR Insights: Demonstrating ROI to your CEO appeared first on Champion Communications.

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

Adobe Experience Cloud Blog

JULY 22, 2021

Measuring B2B Marketing Performance. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Siegel says proving ROI is a primary focus, and she uses our platform to help her set goals and craft social strategy.

Social Media 99

Social Media ROI Work Management Marketing Management 99

Marketing Insider Group

JUNE 1, 2020

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. Authentic storytelling will have a much greater impact than a narrative that doesn’t work well with your brand’s actions, mission, and history.

Storytelling 324

Storytelling ROI Sample Ideal Customer Profiles 324

SocialPilot

FEBRUARY 11, 2024

Top Influencer Marketing AI Prompts Based on Various Categories So, how can AI and influencer marketing work in tandem to create exceptional results? What’s working wonders on Instagram, TikTok, or YouTube? What’s working for our [specify] competitors’ influencer collaborations? What worked and what didn’t?

Sales Management 90

Sales Management ROI Planning Work Management 90

Stevens & Tate

SEPTEMBER 26, 2023

In fact, studies show that robust email marketing strategies have an ROI of about 4400%. Personalization works in tandem with segmentation to ensure optimum email marketing performance. Therefore, mobile optimization is critical to maximizing your email marketing ROI. However, this doesn’t happen in a day.

ROI 97

ROI Email Marketing Marketing Strategy Marketing & Strategy 97

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. But, unfortunately, it’s tough to measure the value of furniture on its own. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? More specifically to influencer marketing – how can you measure the return on a relationship?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Vision Edge Marketing

JUNE 21, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI.

ROI 173

ROI Planning Class Work Management 173

Martech

MARCH 18, 2022

Marketing is about measuring customer engagement, not the repetition of a message, and showing how that drives sales. Further, these CEOs believe marketing bungled its mission of gaining new customers and increasing revenue in ways that could be measured and quantified in business terms. Great expectations, great disappointments.

ROI 122

ROI Paid Search Agency Advertising Agencies Planning 122

Biznology

APRIL 20, 2018

But most clients I work with need to make an investment in marketing that they might never be able to calculate the ROI for. They can measure lots of customer activity and read the tea leaves for good signs–social shares, inbound links, page views. This investment is in analytics. Well, how is marketing any different?

ROI 190

ROI Youtube Demand Budget Management 190

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. But, as content creators, we can’t forget about the significance of human connection in our work. At MIG, we use Google Analytics to analyze both our own and clients’ SEO ROI.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. That’s why we’re sharing how a marketing workshop can get your team on the same page and working towards the same goals. For example, we show how our average client sees a 7x ROI and 138% increase in measurable website visits.

Lead Ranking 259

Lead Ranking Planning B2B Thought Leadership Lead Scoring 259

Zoominfo

AUGUST 14, 2018

When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ). Unlike other marketing strategies, calculating ROI on social initiatives can be difficult for a number of factors. With your team, establish clear and measurable goals for your social campaigns.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

ActiveDEMAND

JANUARY 17, 2023

Funnel Builders: Unlocking the Potential for Increased ROI in Marketing. Additionally, determining the return on investment (ROI) for marketing campaigns can be a complex task. Funnel Builders Prove Campaigns Are Working. This can lead to more efficient use of marketing spend and an increase in ROI.

Marketing Funnels 75

Marketing Funnels Advertising Agencies Paid Search Agency Top of Funnel 75

SmartBug Media

JUNE 3, 2021

That’s why measuring ROI in your business is one of the most important things you can do to assure profitability and success. However, calculating your content ROI can also be challenging if you’re not sure how to measure it or if you haven’t set up key performance indicators or goals for your content.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

Only B2B

JULY 8, 2021

Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. . This never works! 4 Measure Effectiveness Of Email Campaign and Improve Simultaneously . Measuring the ROI and your campaign’s effectiveness is equally crucial. Day and Time To Send Email. Source – CoSchedule.

ROI 118

ROI Email Marketing Practices B2B Marketing 118

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

If this is the case, why do so few of us measure the real impact of these initiatives? While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Harder to measure, but still contribute to your ROI. Measuring Engagement During Your Event.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134