KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Most marketers (61%) are “very” or “extremely” confident in their ability to measure the ROI of social media initiatives.

ROI 247

ROI Planning Social Media Acquisitions 247

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

ROI 134

ROI Process Personalization Lead Ranking 134

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

CopyBlogger

NOVEMBER 17, 2023

The ROI of content marketing is notoriously difficult to measure because the customer journey is usually very complex. Continue Reading The post 9 Content Marketing Metrics To Measure Your Strategy’s ROI appeared first on Copyblogger.

ROI 93

ROI Content Marketing Content Marketing & Strategy 93

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Measure social data among other marketing metrics to show impact. Gather results from said experiment to have proof of concept.

Social Media 135

Social Media ROI Media Cross-Selling 135

Marketing Insider Group

AUGUST 13, 2018

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. The post How to Define and Measure the ROI of Content Marketing? Or, two, focusing […]. appeared first on Marketing Insider Group.

ROI 279

ROI Content Marketing Content Marketing 279

Marketing Insider Group

JULY 31, 2017

The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].

ROI 278

ROI Content Marketing Content Marketing 278

Martech

NOVEMBER 4, 2021

That’s why so many teams are adopting content return on effort (ROE) measurement frameworks. How to measure content marketing ROI and ROE. More from the MarTech Conference >> Use a content return on effort measurement framework. What’s more, it makes ROI measurement much more difficult.

ROI 143

ROI Content Marketing Planning Gartner 143

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI? How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Taking this a step further, you can also measure your post-to-conversion ratio.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Marketing Insider Group

MAY 12, 2021

Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers. And how do you measure its effectiveness? Challenges of Content Marketing Measurement. How to Track and Measure Content Marketing ROI.

Work Management 285

Work Management B2B Marketing Marketing Management Budget Programs 285

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Content Marketing is the about building measurable business growth. How Do You Answer ‘What Is The ROI of Content?’ Then go about addressing each of these 3 components of ROI.

ROI 325

ROI Content Marketing Digital Asset Management Business 325

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Guest post by Ron Stefanski.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Search Engine Journal

NOVEMBER 8, 2021

Here are three ways to measure the ROI of marketing. The post 3 Ways Agencies Should Measure Marketing ROI appeared first on Search Engine Journal. Demonstrating how your agency provides value to clients is key to retaining them.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Ad Agencies ROI 131

ClickDimensions

MARCH 23, 2022

The days when it was virtually impossible to measure social media in general, and employee advocacy ROI specifically, are long gone. Here’s how to get started measuring and maximizing your employee advocacy ROI. First, it’s helpful to understand the cycle.

ROI 98

ROI Paid Social Agency Buyer Personas Sales Cycle 98

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 124

ROI Brand Identity Branding Top of Funnel 124

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? More specifically to influencer marketing – how can you measure the return on a relationship?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. Each lead generation avenue comes with its own means of tracking data and ROI. Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. But, unfortunately, it’s tough to measure the value of furniture on its own. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Benchmark Email

AUGUST 22, 2023

The ability to measure the Return on Investment (ROI) for marketing campaigns has become an indispensable skill, enabling businesses to optimize their strategies, allocate resources wisely, and drive sustainable growth.

Allocation 52

Allocation ROI Tools Advertising Benchmark 52

Conductor

MARCH 17, 2022

Proving ROI for SEO isn’t easy. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. What Are The Best Metrics To Measure Content Marketing ROI? How Can We Use These Metrics To Report On ROI?

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

KoMarketing Associates

FEBRUARY 25, 2020

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement.

ROI 157

ROI Email Marketing Social Media Youtube 157

KoMarketing Associates

NOVEMBER 15, 2018

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. About 39 percent said that they measure the ROI of most of their activities. Exhibiting an ROI from Social Media Marketing.

Marketing Report 151

Marketing Report ROI Activities Social Networks 151

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? See below for so metrics used to measure content performance.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

NOVEMBER 1, 2019

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly. A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure.

Cost Per Click 121

Cost Per Click Customer Surveys ROI CPC 121

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Content Marketing Institute

APRIL 21, 2021

You can’t determine a house’s value by measuring its fence height. Yet, marketers often make that kind of leap, using an arbitrary number to calculate ROI. Let’s delve smartly into measuring the content that feeds marketing.

ROI 126

ROI Process Video Marketing Content Marketing 126

SmartBug Media

JUNE 3, 2021

That’s why measuring ROI in your business is one of the most important things you can do to assure profitability and success. However, calculating your content ROI can also be challenging if you’re not sure how to measure it or if you haven’t set up key performance indicators or goals for your content.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

If this is the case, why do so few of us measure the real impact of these initiatives? While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Harder to measure, but still contribute to your ROI. Measuring Engagement During Your Event.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Zoominfo

AUGUST 14, 2018

When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ). Unlike other marketing strategies, calculating ROI on social initiatives can be difficult for a number of factors. With your team, establish clear and measurable goals for your social campaigns.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133