Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. Measure your impact. Then encourage more of it.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Launch Marketing

APRIL 5, 2023

With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity.

Trends 115

Trends B2B Marketing Content Marketing Planning 115

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Only a little over half had a documented content marketing strategy despite nearly all (97 percent) reporting that content marketing was a part of their marketing strategy.

Marketing AI 173

Marketing AI Trends Google SEO 173

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. 41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. Rethinking analytics.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

33Across

AUGUST 14, 2023

eMarketer reports on how as third-party cookie signals begin to weaken, advertisers are adapting their measurement strategies to identity solutions. The report highlights. The post eMarketer: Ad Measurement Trends H2 2023 appeared first on 33Across.

Emarketing 62

Emarketing Trends Ads Advertisements 62

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. It is specific, measurable, attainable, and relevant and time bound.

Trends 78

Trends Planning Work Management Marketing Management 78

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Hootsuite’s Social Media Trends 2023.

Trends 81

Trends Paid Search Agency Planning Advertising Agencies 81

KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Most marketers (61%) are “very” or “extremely” confident in their ability to measure the ROI of social media initiatives.

ROI 247

ROI Planning Social Media Acquisitions 247

Vision Edge Marketing

APRIL 16, 2024

According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs. By leveraging data insights, organizations can make informed decisions that align with customer preferences and market trends.

Digital Transformation 205

Digital Transformation Work Management Terms and Conditions Marketing Management 205

Launch Marketing

APRIL 13, 2022

Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. Recent measurements have shown shifts in what content delivers the most impact. B2B Content Marketing Trends to Focus on in 2022 . What’s Changed for B2B Content Marketing?

Trends 123

Trends B2B Marketing Webinar Metrics Content Marketing 123

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows. Trend 4: Focus on Customer Retention.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Martech

DECEMBER 4, 2023

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. By taking time now to reflect on these key trends and their implications for your business, you can make informed decisions to kick off next year in an optimized, proactive state. Get MarTech!

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Stevens & Tate

JULY 3, 2023

Introducing our monthly newsletter, which is dedicated to bringing you the latest marketing trends and updates from around the world. According to Morning Consult’s Most Trusted Brands report for 2023, this reaffirms consumer preference for established brands. Forbes predicts 10 marketing trends for 2023.

Trends 67

Trends Planning Paid Search Agency Youtube 67

Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

Hubspot 103

Hubspot Trends Privacy Protection Advertising Agencies 103

Biznology

JANUARY 26, 2022

I shared with her top five trends we see in working with our clients: 1. According to a 2019 LinkedIn Workforce Learning Report, 94% of employees would stay at a company longer if they received training—and that was pre-Covid. Investing in human capital development is essential for attracting and retaining talent.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content Trends B2B Marketing 62

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact. This trend will continue as efficiency is paramount. That’s DealSignal.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are content marketers measuring results and proving value?

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

KoMarketing Associates

JANUARY 4, 2023

New research suggests that marketers are becoming increasingly invested in influencer marketing, but they are prioritizing the measurement of its impact as they shift toward this tactic. Most respondents (72%) measure the impact of influencer marketing with increased engagement. Influencer Marketing Begins to Yield Positive Results.

Marketing Report 217

Marketing Report Statistics Marketing Tactics 217

Convince & Convert

APRIL 12, 2024

Utilize social analytics reporting tools to gather data. Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Measure social data among other marketing metrics to show impact. Context is key.

Social Media 120

Social Media ROI Media Cross-Selling 120

Martech

JUNE 15, 2022

So herewith are my top five predictions for enduring trends. Measuring the effectiveness of personalization remains difficult, and despite breathless vendor case studies, many if not most pilot projects here fail to achieve meaningful ROI. The post 5 enduring trends in martech appeared first on MarTech. Content is king.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Trends 122

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Hyper-personalization is the latest iteration of an evergreen trend We have a long-held association of personalization being the very basic use of first names—which is due for an update.

Email Marketing 90

Email Marketing Design Trends Work Management 90

The Lead Agency

FEBRUARY 8, 2023

The same report detailed an increase in reliance on third-party information sources, such as user reviews, community boards, third-party review sites, and business reports. B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

ClickZ

DECEMBER 14, 2020

Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. The purchasing trends they are a-changing.

eCommerce 141

eCommerce Trends Top of Funnel Digital Marketing Funnels 141

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Only B2B

SEPTEMBER 3, 2020

Many reports and surveys say Account Based Marketing is going to capture the B2B market and ABM will be considered as B2B marketing itself. ABM Measurement . How can we measure the success of ABM? To measure Account Based Marketing, we can look upon engagement, coverage, influence, and impact. Facts Window.

Account Based Marketing 139

Account Based Marketing ABM B2B Marketing Trends 139

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Kabbage

NOVEMBER 29, 2016

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). According to the SOPM report, 57.3% In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. 77% of companies use some kind of analytics to measure video effectiveness. Video analytics. Source: Vidyard.

Trends 158

Trends Video Marketing Correlation Business 158

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.”

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. billion this year thanks to many new emerging trends.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Martech

FEBRUARY 2, 2022

New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies. To help with this, here are three of the most important social media trends to look out for in 2022. VR/AR aren’t the only major trends floating around social spaces.

Social Media 101

Social Media Social Marketing Trends Media 101

Litmus

DECEMBER 7, 2022

We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. I believe these AI and collective feedback algorithms will also lessen the onus on users to approve, flag, report, and unsubscribe from senders.”. Every time. Learn more.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Porch Group Media

JULY 14, 2021

COVID-19 had a huge impact on moving trends in 2020 , but how has 2021 been measuring up? Looking at the statistics, 2021 appears to be the year for unprecedented moving trends. According to Upwork’s Future of Workforce Pulse Report , 1 in 4 Americans will be working remotely in 2021. Source: Neighbor. Source: Neighbor.

Trends 59

Trends First-Mover Advantage Planning Trigger Marketing 59

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Analytics measures both visits and visitors in your account.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Only B2B

JULY 7, 2023

How to Build a B2B Email List that Converts: Proven Strategies and Future Trends How to Build a B2B Email List from Scratch: Define your target audience: Identify the specific industry, niche, or market segment that aligns with your product or service. Must Read: How to Build an Email List Fast?

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62