Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement.

Privacy 109

Privacy Paid Search Agency Ads Privacy Protection 109

KoMarketing Associates

JANUARY 24, 2023

The Account-Based Marketing Leadership Alliance (ABMLA) and Momentum ITSMA recently partnered to publish the “Elevating ABM: Building Blocks for Long-Term Growth” report, and statistics suggested that the majority of organizations (71%) intend to increase their ABM spending in 2023.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. Team alignment is a consistent priority across all GTM departments surveyed. This report looks at the current tools used by GTM teams. Key findings highlighted: Room for improvement. AI makes an impact.

Marketing Analytics Tools 139

Marketing Analytics Tools Marketing AI Lead Ranking Research 139

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. 4) The top marketing KPIs are (too?)

Marketing Budget 275

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 275

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics B2B Marketing 206

KoMarketing Associates

JANUARY 11, 2023

However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. About 23% stated that they have an unclear ABM strategy, and the same percentage said that they still find it difficult to measure ABM success.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

KoMarketing Associates

OCTOBER 26, 2022

DemandSpring recently published its “State of Account-Based Marketing” report, and statistics suggested that the majority of marketers (53%) now say ABM has generated more revenue than all other marketing efforts. Marketers are seeing advantages in other areas as well.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

KoMarketing Associates

DECEMBER 15, 2020

10Fold Communications recently published “The COVID-19 Impact on Marketing Budgets and KPIs for B2B Tech” report, and statistics showed that 61% of marketing budgets were reduced as a result of the pandemic. Just 26% of respondents measuring KPIs reported lower KPIs during 2020. The impact on KPIs was less dramatic, however.

Marketing Report 267

Marketing Report B2B Marketing B2B Statistics 267

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. How are content marketers measuring results and proving value?

Social Media 304

Social Media Stats Marketing Report Paid Search Agency 304

KoMarketing Associates

FEBRUARY 17, 2022

DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline. Measuring results (38%) remains the most challenging aspect of using data to drive demand, according to respondents.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

Contently

NOVEMBER 1, 2021

Recently, Lucidpress took an in-depth look at those shifts in its 2021 Content Effectiveness Report , which surveyed 452 professionals from leading industries to gauge the state of current content. A staggering 85 percent of marketers surveyed by Lucidpress have seen an increased demand for content within the last year.

Demand 199

Demand Content Marketing Guidelines Content 199

KoMarketing Associates

OCTOBER 19, 2022

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. Social media (55%) was cited as the most valued type of content among the marketing executives who were surveyed for the report.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

Martech

FEBRUARY 8, 2024

“Thus, as an industry, we need to establish a greater consistency on how we define and measure AR advertising to foster fairness and transparency for buyers and sellers.” They also discuss auditing, general reporting and disclosure (transparency of methods used for all the above). Click here for survey Get MarTech!

Guidelines 96

Guidelines Deliverability Transparency Click Rate 96

KoMarketing Associates

JULY 28, 2022

MarTech recently published the results of its “Martech Replacement Survey 2022,” and statistics suggested that marketing automation solutions have been the most replaced form of martech this year, as cited by 23% of respondents. Identifying and Resolving Ongoing Martech Issues.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Marketing Insider Group

JANUARY 31, 2023

Whether it’s user engagement, campaign interactions or conversion analysis, it’s essential that your digital marketing agency can accurately measure and address your results. Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities.

Advertising Agencies 292

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 292

Martech

FEBRUARY 21, 2024

The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) Engagement data (email open rates, social media engagement, etc.)

Marketing AI 91

Marketing AI Optimization Allocation Customer Satisfaction 91

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. in the spring survey. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 companies, 95.6%

Allocation 111

Allocation Marketing Budget Forecasting Lead Scoring 111

Marketing Insider Group

SEPTEMBER 28, 2021

For goals to be achievable, they should be specific and measurable. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Another survey published on MarketingCharts.com from Prophet shows similar results. Whatever you want to achieve, you need to define it and measure it.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Brand Identity 106

Brand Identity Branding Aggregators Marketing Analytics Tools 106

Vision Edge Marketing

APRIL 4, 2023

With this level of investment, it’s becoming increasingly important to be able to measure the value of your data analytics investments. Let’s explore two measures any size company can employ, and some examples of how tracking and improving each measure benefits your business and proves the value of existing and new investments: Cycle time.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. But are virtual events actually worthwhile?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Research can include customer surveys, sales team interviews, reviewing internal data, and more. Having a plan to measure your success is a crucial sales enablement best practice. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 97

B2B Marketing Studies B2B Marketing Analytics Tools 97

Martech

APRIL 9, 2024

The CMA’s concerns have not yet been resolved and in a scathing report released in February, 2024, the Tech Lab said: “(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies.

Privacy 101

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 101

Top Rank Marketing

DECEMBER 1, 2023

percent rise, continuing a rebound that began in June after a lengthy period of declining ad revenue, with the digital ad sector faring better than traditional formats, according to newly-released report data. Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2%

B2B Marketing 99

B2B Marketing Search Marketing B2B Multi-Channel 99

Tiecas

MARCH 15, 2024

According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. You are not alone if you don’t have a documented strategy or roadmap.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Of them, nearly a quarter reported a “significant increase” in pressure. The good news is that we marketers have more tools than ever to measure our success. If so, you’re in good company.

Top of Funnel 105

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 105

Contently

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Martech

MARCH 27, 2024

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic. Image: IAB.

Advertising Agencies 102

Advertising Agencies Planning Mobile Advertising Budget Programs 102

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Some 55% say it will have a moderate to significant impact on their holiday spending, according to a Numerator survey.

Gartner 109

Gartner Marketing Report Planning Paid Search Agency 109

Salesforce Marketing Cloud

OCTOBER 31, 2023

But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report. Get the report What is automated customer service? Automated surveys or feedback requests: How can you improve your organization’s customer service?

Work Management 119

Work Management Autoresponders Automation Service 119

Martech

APRIL 17, 2023

That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” ” The predicted increase of over 30% is derived from a survey of 200 U.S. Conducting measurement despite “black boxes” (unreliable vendor performance data). and European Union.

Spending 141

Spending Analytics Work Management Marketing Management 141

SmartBug Media

MARCH 27, 2024

Tracking customer sentiment extends beyond customer-reported data points. To sustain a customer success strategy, companies must measure self-reported customer data against customer acquisition, upsell, and churn rates to determine where and when to allocate resources. How effective are your upsell strategies?

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Allocation 59

Martech

AUGUST 8, 2022

The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study. Top challenges: Measuring campaign effectiveness, finding talent. Download the full report , Marketo Experts: Their Goals, Challenges, and Strategies. Survey methodology.

Marketing Automation Services 97

Marketing Automation Services Marketing Automation Studies Automation 97