Remove measurement
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The intranet social garden and quantum mechanics

Biznology

In essence: the Internet is humongous, with billions of users; its content is measured in exabytes ; participants are free agents and often anonymous or strangers; the platform is an immense forest, a fertile ground for infinite experimentation. You don’t have an army of volunteers to maintain it accurate and neat.

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How to Align with Your Sales Team, According to HubSpot Marketers

Hubspot

If a sales team is unaware of how they can work with marketing to promote a new product, the product might not get the proper promotion. Salespeople can often give you more insight into how a customer thinks, what will get them to buy into a product, and what major objections will stop deals from closing.

Hubspot 94
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Software engineering personalities: the Teslas and the Edisons

Sprout Social

You should “measure twice, cut once.”. Encourage radical candor: This applies to both design documents (at Sprout, they live on collaborative Wikis) and code reviews. Speed to market is valuable. Meetings to achieve consensus and brainstorm problems are valuable. Meetings to knowledge-share after arriving at a solution are valuable.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Measure everything you can possibly measure. The best way to divvy up the measurement work is to hold individual members (or teams, if your marketing department is on the larger side) accountable for specific metrics. Find ways to measure "unmeasurable" things. Not exactly an easy feat.

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How to Create an Effective Social Media Content Strategy

Valasys

An effective social media content strategy offers several advantages including attracting an increased number of prospects and customers and expanding brands’ reach to a huge number of online audiences to generate measurable and cost-effective conversions. Image Source: SugarSpun Marketing. Image Source: Zoho Survey. Wrapping Things Up.

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Social Web

Buzz Marketing for Technology

All "white-collar" workers can increase their productivity through more. Blogs and Wikis for Beginners. Using blog and wiki for your portfolio. Using blog and wiki for your portfolio. Organisational Wiki Adoption. Wiki Preconference - Computers in Libr. A Framework for Measuring Blog Success.

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Book Review: Social Media Marketing

Webbiquity

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# Wikis (Wikipedia, hundreds of specific topic-focused wikis). Confusion over these measurements has fueled the social media ROI debate. Instead, they want to connect.