KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Here are a few findings from the research: Measuring Performance is Difficult.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Content Marketing Institute

APRIL 21, 2021

You can’t determine a house’s value by measuring its fence height. Let’s delve smartly into measuring the content that feeds marketing. Continue reading → The post How to Demystify the Process of Measuring Content Marketing ROI [Video Show] appeared first on Content Marketing Institute.

ROI 125

ROI Process Video Marketing Content Marketing 125

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

InsightSquared

APRIL 23, 2019

Key personas in a buying group have different buyer roles and may participate at different stages of the buying decision process. How Do You Measure Success? While the theory around buying groups seems obvious and is starting to gain traction, sales and marketing systems have not caught up yet to enable or measure them effectively.

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Seismic

FEBRUARY 22, 2024

This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module. What does it mean to measure success? How can I define a measurement starting point that could vary for every organization? Together, we delved into the questions I had prepared.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Martech

FEBRUARY 8, 2024

“Thus, as an industry, we need to establish a greater consistency on how we define and measure AR advertising to foster fairness and transparency for buyers and sellers.” Business email address Subscribe Processing. The post IAB, MRC release augmented reality measurement guidelines appeared first on MarTech.

Guidelines 100

Guidelines Deliverability Transparency Click Rate 100

Top Rank Marketing

NOVEMBER 20, 2023

In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy. Steps of a Strategic Planning Process in B2B Marketing Step 1: Understand your target audience Understanding your target audience is the foundation of any successful B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Hubspot

JANUARY 6, 2021

You've established the various stages of your sales process. Here, we'll go over what that means, how to most aptly measure it, some steps you can take to improve yours, and some of the best resources available to get the most out of your sales process. How to Measure Sales Effectiveness. Sale cycle length.

Process 96

Process Effectiveness Top of Funnel Work Management 96

ClearVoice

APRIL 23, 2024

Let’s dive into the process that not only hits the mark but also sets new benchmarks. Our process goes beyond mere revision; it’s a comprehensive evaluation that involves multiple stages and stakeholders, from content creators to marketing leaders. And it is the heart of our content audit process.

Process 52

Process Content Analysis Advertising Benchmark 52

PureB2B

OCTOBER 13, 2022

The post The Value of a Repeatable and Measurable Lead Generation Process appeared first on DemandScience.

Lead Scoring 62

Lead Scoring Lead Ranking Lead Generation Process 62

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Marketing Insider Group

JULY 7, 2020

Measuring and reporting ROI has consistently been a top challenge for marketing teams. Account-Based Marketing processes are also typically quite effort-intensive to establish and execute, given that it is hyper-personalized and requires a lot of data for segmentation. As you set these objectives, consider how they play into your ROI.

Account Based Marketing 302

Account Based Marketing ROI ABM Budget Programs 302

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Google Analytics is a great tool for measuring user behavior on your website, although it has its own limitations.

Marketing Automation Services 345

Marketing Automation Services Marketing Management Planning Process 345

Biznology

MAY 17, 2021

Sure, it’s helpful that there’s a “buy” button at the end of the marketing process much more often in B2C sales than in B2B. For all of us — B2B and B2C — who don’t have those buy-button clicks to use in measuring marketing effectiveness, it can be frustrating to gain an understanding of how well our marketing efforts are working.

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Stevens & Tate

FEBRUARY 1, 2022

There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you. The Two Phases Of The Growth-Driven Design Process. The first step in Phase One of the Growth Driven Design Process is creating a strategy, or the roadmap for your new website.

Design 138

Design Process Buyer Personas Marketing Websites 138

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. Get MarTech!

Outreach 120

Outreach Email Marketing Optimization Lead Scoring 120

ClearVoice

APRIL 17, 2024

Additionally, as a bonus, we’ll offer an insider look at how we manage our collaborative content at ClearVoice, setting you up to effectively measure the high-quality collaborative content you’re producing (or planning to). Most of all, metrics provide a guiding light when you’re uncertain about what’s working and what’s not.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Martech

NOVEMBER 3, 2023

Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process. They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. What performed well? What didn’t?

Planning 110

Planning Process Enterprise Management Lead Scoring 110

Optinmonster

JANUARY 24, 2024

Let’s talk about how to measure email marketing success. As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. .” Other metrics need to be measured every month.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Vision Edge Marketing

DECEMBER 20, 2018

Why a Marketing Measurement Playbook is a Good Idea . The constant flow and accessibility of data coupled with substantial improvement in analytical capabilities means that measures are in abundance. The challenge is less about quantity and more about the quality of your measures, metrics and KPIs .

Planning 170

Planning Work Management Marketing Management Paid Search Agency 170

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

Heinz Marketing

MAY 13, 2023

How to Measure the Effectiveness of Your Sales Process by Tristen Taylor Keeping tabs on the effectiveness of your sales process is critical to helping you gauge the health of your sales organization and ultimately learning how to sell better.

B2B Sales 95

B2B Sales Peer-to-peer B2B Advertising Benchmark 95

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Let’s dive into the six-step process to use the Parse.ly Step 3: Use the Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. At its core, Marketing Software ROI is a calculation that measures the value gained from your investment in marketing technology.

Work Management 52

Work Management Marketing Management ROI Software 52

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

InsightSquared

NOVEMBER 30, 2017

Putting out reactive fires, supporting reps, managing territories, reporting, building new functionality and processes in the CRM, and much more. However, trouble may come in actually measuring our success in these things. A sales team typically has a quota so their success is easily measurable, but how do you measure your success?

Work Management 197

Work Management Customer Satisfaction Paid Search Agency Stats 197

Zoominfo

AUGUST 4, 2020

A MQL is the foundation of processes within a marketing funnel — namely, an inflection point of engagement met that drives expectations for sales intervention. We can all agree that the process almost always improves results. Why Should You Measure Lead Generation Success? How do you define a lead? An unspecified timeline.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

JUNE 6, 2022

Establish Your Internal Branding Process Building a successful brand starts with an internal process that defines what your business stands for when it comes to hiring and retaining employees. Like all important processes, the work of branding will change over time as a business grows and its identity as a workplace evolves.

Process 130

Process Brand Identity Branding Zoominfo 130

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

ANNUITAS

APRIL 20, 2020

It helps connect with customers in their buying process and it helps drive demand. But being able to measure content effectiveness is still a challenge for many marketers. . So why are marketing teams still not measuring content ROI? Why aren’t YOU measuring content ROI? What you should be measuring. Content works.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Vision Edge Marketing

MARCH 2, 2021

We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and outcomes in the metrics chain , and ultimately a measure of Marketing’s effectiveness. How to measure CTA effectiveness. How to measure CTA effectiveness. Where to put CTA measures on your dashboard.

Marketing Automation Services 153

Marketing Automation Services Click Rate Paid Search Agency Buy 153