Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Measuring the success of an influencer program seems to vary in priority from brand to brand and from role to role.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. Are your Twitter posts generating any clicks? But there’s a good reason for it.

Twitter 104

Twitter Analytics Work Management Marketing Management 104

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers.

Twitter 150

Twitter Marketing Strategy Marketing & Strategy Planning 150

EveryoneSocial

FEBRUARY 8, 2021

But to truly understand the business value and showcase to your team, managers, or executives the results — you have to actively measure important KPIs that prove the true value. So how do you choose which social media KPIs are right for you and what types of measurements your company should be tracking?

Social Media 106

Social Media Media Top of Funnel Work Management 106

Marketing Insider Group

AUGUST 28, 2015

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Or, do you need to increase your social and personal brand currency to help you reach your bigger goals?

Twitter 100

Twitter Ad brokers Differentiation Network Marketing 100

Convince & Convert

FEBRUARY 25, 2015

Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. Currently, Google must crawl Twitter to obtain the content within tweets. within the hour), they would rapidly bring Twitter to its knees.

Twitter 164

Twitter Google Social Media Case Studies 164

Webbiquity

APRIL 4, 2023

Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%). Some platforms over-index on more than one driver; Twitter is associated with bragging, but also serves the desire for learning. Clients include: Nestle, McDonald’s, Coca-Cola, and Kellogg’s, among dozens more.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Scoop.it

OCTOBER 13, 2022

Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer? While all social media metrics provide valuable insight, a few stand out when personalizing content curation.

Curation 85

Curation Social Media Analytics Personalization 85

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 98

Twitter Service Tips Eye-Tracking 98

Convince & Convert

NOVEMBER 6, 2015

In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image. In addition to the video, Lean Cuisine is encouraging its community to share what truly matters to them on Twitter with #WeighThis.

Paid Search Agency 136

Paid Search Agency Companies Microsite Storytelling 136

Launch Marketing

SEPTEMBER 16, 2020

With the introduction of the digital age, we have seen a rise in the number of marketing channels, tactics and strategies you can use to target your audience and an increase in the tools we use to measure the success of campaigns. Which are the leads that should be escalated to phone calls or more personal interactions?

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 96

Twitter Communities Network Marketing Tips 96

Lake One

MAY 14, 2020

But are you measuring that content engagement? You can make that easier by measuring content engagement with these five engagement metrics : 1. A social share means that someone has read your content and gone out of their way to share it with their own network, be that on Twitter, LinkedIn, or a niche forum. Social Shares.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. million followers on Twitter, most of which were bots and fake accounts ? Number of twitter followers doesn’t mean a thing, right?

Social Media 164

Social Media Media Twitter Click Rate 164

Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? 3 searched “gardening tips” on Twitter and your Tweet popped up in the results.

Impressions 93

Impressions Twitter Organization Eye-Tracking 93

Strategic-IC

JULY 28, 2021

And that one thing is personalization. Personalization: The key to unlocking the account. We want a personalized experience. Personalization is the key to unlocking this challenge. Personalization cuts through this digital noise. Personalization in numbers. How does personalization impact your ABM strategy?

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Savanta

FEBRUARY 1, 2012

Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). Just one in ten (12 per cent) are B-list Personalities (2,000 – 7,500). Just one in ten (12 per cent) are B-list Personalities (2,000 – 7,500).

Twitter 120

Twitter Brand Identity Branding B2B 120

Marketing Insider Group

NOVEMBER 23, 2023

How do you get it right, measure it, improve it? They may help you on your personal quest for content answers. Follow Whole Foods on Twitter for a constant stream of ideas and recipes. What style and personality would engage them the most? How do you measure content marketing? Measurement is not an end in itself.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Convince & Convert

JULY 25, 2012

Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. But when it comes to imbuing corporate Twitter accounts with a similar measure of personality and humanity, we often fall down on the job. Host Twitter chats.

Twitter 131

Twitter Brand Identity Branding Advertising Agencies 131

SnapApp

SEPTEMBER 18, 2012

What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. TweetReach measures the actual impact and implications of social media discussions. It all depends on your needs. a pro account is required.

Social Media 98

Social Media Tools Media Lead Scoring 98

Sprout Social

MAY 9, 2017

With social media sites like Facebook, Twitter and even Pinterest, you have plenty metrics to measure the success of your campaigns. Thankfully there are some Instagram metrics you can (and should) track to measure your efforts. Thankfully there are some Instagram metrics you can (and should) track to measure your efforts.

Social Media 109

Social Media Keywords Paid Search Agency Facebook 109

Biznology

JUNE 24, 2015

Sometimes the payoff for business actions comes much later and often there is no real way to measure it. Take a look at just a few non-measurable things business owners should do to bring in new customers and keep the loyal ones returning: Respond to consumers online. Yes, it can. Use customer-relationship management software.

Word of Mouth 80

Word of Mouth Business Social Media Work Management 80

Webbiquity

JANUARY 23, 2024

Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors. Once you resolve their problem, update the customer personally and through social media. Personalize customer interactions. Measure customer satisfaction. A study by Bain & Co. Monitor competitor activity.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Adobe Experience Cloud Blog

MARCH 14, 2017

update on Twitter. Using the platform, you can place a cookie on each viewer and track the exact moment someone engaged with the live broadcast and then use that information to nudge that person further along in their buyer’s journey in other campaigns and channels. Conversions or Goal Success. Share your tips and tricks below!

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Parse.ly

DECEMBER 2, 2021

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. See all the sources of traffic coming from Facebook, Twitter, LinkedIn, Instagram, and more through Parse.ly’s social referrals metric in the dashboard. Use the following KPIs to measure how well you content is creating this engagement: 4.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Parse.ly

DECEMBER 2, 2021

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. See all the sources of traffic coming from Facebook, Twitter, LinkedIn, Instagram, and more through Parse.ly’s social referrals metric in the dashboard. Use the following KPIs to measure how well you content is creating this engagement: 4.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

SocialPilot

APRIL 15, 2024

Measure the performance of your competitors’ posts and find out where they score brownie points over you. You should then measure the outcome of both strategies, like how much traffic does the marketing campaign drive back to your website. On Twitter, select a day and promote a follower – utilize #FollowFriday.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. I digress- let’s get back to measurement. We’ll focus on Twitter, Google+, Facebook and YouTube.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Content Marketing Institute

JUNE 12, 2018

PR measurement revolves around eyeballs: How many people could have seen the content? Sure, PR measurement lightly touches on what the hands do – “likes,” shares, or comments. Then pick the most relevant conversions to measure in each stage. Think Like a PR Person appeared first on Content Marketing Institute.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

Marketing Insider Group

JUNE 14, 2021

Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. Personalized messages. They can be direct measures of success. One hundred eighty-seven million people use Twitter daily. Videos that tell your brand story. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. TweetReach measures the actual impact and implications of social media discussions. It is well known for its social media management functions.

Social Media 144

Social Media Tools Media Lead Scoring 144

NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. I digress- let’s get back to measurement. We’ll focus on Twitter, Google+, Facebook and YouTube.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100