Vidyard

NOVEMBER 16, 2021

Salesforce and others are among the trademarks of salesforce.com, inc. *??IDC Vidyard helps any business professional create and share custom videos to deliver their message in a more personal and impactful way through its free and pro tools. Sign up for Vidyard for free: [link].

Salesforce.com 65

Salesforce.com Business Digital Transformation Advertising Agencies 65

Brandpoint

MAY 18, 2020

closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report. The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Secondly: measurement. B2B Marketing Sales 2.0

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Allocadia

MARCH 12, 2020

Today’s marketers need flexibility in order to pivot programs when faced with the cancelation of all in-person events. Measure ROI – Investment data needs to be connected to performance data for full visibility into which programs are the most effective. Marketers need to connect investment data to their results data.

Planning 59

Planning Resource Management Budget Programs Salesforce.com 59

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Leadspace

JANUARY 4, 2017

This has included a lot of forward-looking trends and thought leadership specific to Earned Media and Communications going through this data, technology, and measurement transformation specifically. Once they do, they’ll be able to measure the impact, optimize it, and shift spend to the content, channels, and influencers they must figure out.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Engagio

DECEMBER 28, 2020

My predictions for ABM in 2021 … Going into 2021, the need for surgical precision in personalization is going to continue to be a forcing agent in any good ABM strategy. To replace the lost in-person opportunities that once existed for consumers to interact with your brands. Investment in B2B measurement solutions will increase.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Engagio

MAY 12, 2020

It’s the bridge between prioritizing accounts, coordinating programs and accelerating revenue creation, and it’s a necessity for sales teams that understand the importance of strategy and personalization.”. Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Would that person be motivated to read more? Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. I've since been informed that Personality Grader was an April Fool's joke.])

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Automated synchronization is available for Salesforce.com using their standard APIs.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Of course, the really big question is whether Salesforce.com will make a similar move.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. But will those users really do any better with a different product?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. I had a personal demonstration last week (are you impressed?), An average Salesforce.com seat is around $100 per month these days.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

ViewPoint

FEBRUARY 23, 2018

Is it the person who signed up for your webinar this week? Is this a person with authority to buy? Quality conversations and personal engagement with prospects. When a real person talks to a real person, and does it well, relationships and trust follow. Before addressing that question, let me ask another.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

LeadSloth

NOVEMBER 16, 2010

One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days. One company found that qualified leads were falling off the sales person's radar when they were not buying within one or two weeks. Measuring Replies to Nurturing Emails. Paid search: 60 days.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . Sales are the most measurable department in your organization after finance.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

ViewPoint

MAY 30, 2012

Asked about whether Salesforce.com may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. Outbound vs. Inbound: A Balance that Still Requires Personal Contact. He adds that it’s a learning curve for a lot of companies.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Session: Building Your Social Strategy – Prioritizing for Scale ( Register ) and Measuring the ROI of Facebook Marketing ( Register ). Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Why famous?

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Customer Experience Matrix

OCTOBER 26, 2006

Margins on other measures are similar. The paper is available here from the CSO Insights Web site, although be forewarned that registration is required and I received a follow-up inquiry from Salesforce.com. Personally, I doubt it. I don’t recall being asked whether I wanted one. This is not exactly a best practice.)

Demand 120

Demand CRM Salesforce.com Studies 120

Heinz Marketing

MAY 2, 2022

Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. Maybe talk a little bit about your background, where you come from, and where then, almost 10 years ago now, you created SalesHood. Sometimes you’re right. Sometimes you’re wrong.

CMS Development 88

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 88

Vidyard

JUNE 17, 2015

Reps can now equip themselves with information about a prospect’s business, needs, and wants, and create personalized messaging regarding current pains and solutions. Step 4: Reporting and Evaluating If you want to track how this strategy is influencing pipeline and closed business, use the reporting tool in Salesforce.com.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Only B2B

JANUARY 24, 2018

It also provides a detailed analytics on a personalized dashboard along with the complete insights on what has been performing well. offers a free, limited-option personal account as well as a free trial of its premium content syndication services. Including Microsoft, Renault Nissan and the University of San Francisco is what Scoop.it

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Markempa

MAY 24, 2021

I was thinking perhaps Salesforce.com or Apple. By the way, I’m glad you did mention Salesforce.com because its leader is one of the pioneers in this area is Marc Benioff. Brand Activism Scorecard to measure the extent of the firm’s commitment. Do you have any names of like B2B examples that people could look to?

Activities 76

Activities Brand Identity Branding Planning 76

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. And this personal connection comes down to one idea — empathy. Just to name a few. Read The Biggest Contributor to B2B Revenue.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

accelerate agency

SEPTEMBER 21, 2021

CLV is crucial in SaaS, as: It’s a good measure of business viability A high gross margin, good cash flow, and healthy total revenue are positive signs for your business. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

CLV is crucial in SaaS, as: It’s a good measure of business viability A high gross margin, good cash flow, and healthy total revenue are positive signs for your business. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

CLV is crucial in SaaS, as: It’s a good measure of business viability. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. . Personalize and collect user information beforehand. Understanding your CLV is especially important to subscription businesses.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Allocadia

JUNE 7, 2019

When every move you make can be measured against expected outcomes, you’re data-driven. You can’t manage what you don’t measure.”. New from Allocadia: Measure investment across the customer journey. These days, we hear a lot of lip service given to being a “data-driven marketer.”. What does it mean to be data-driven?

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

When every move you make can be measured against expected outcomes, you’re data-driven. You can’t manage what you don’t measure.”. New from Allocadia: Measure investment across the customer journey. These days, we hear a lot of lip service given to being a “data-driven marketer.”. What does it mean to be data-driven?

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

LeanData

SEPTEMBER 29, 2015

Instead of the typical, mass-marketing approach designed to accumulate a large volume of leads, ABM aligns sales and marketing teams to focus on a smaller number of prized accounts – penetrating those businesses with personalized messaging. But I’m still seeing people in marketing clinging to the old way of measuring things.”.

Account Based Marketing 49

Account Based Marketing Lead Ranking Paid Search Agency Marketing Automation Services 49