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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. Successful companies like Amazon exemplify the power of Measure, Test, Measure. Not all measures and metrics are created equal.

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Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?

Vision Edge Marketing

The concept of iteration is much like a masterful sculptor chiseling away at a block of stone to reveal a magnificent work of art. When we’ve been asked how advantageous excellence and operational excellence differ, we compare them in terms of focus, principles, goals and measures. See the table in the blog article.

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Customer-Centric Growth: Unlock 7 Success Factors

Vision Edge Marketing

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. Employ the action steps to make progress on each.

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85% of B2B Marketers Struggle to Link Performance to Business Outcomes

KoMarketing Associates

This is followed by measuring and proving return-on-investment (40%), delivering quality leads (37%), and producing quality content (36%).­ However, the researchers behind the report note that they are working to resolve these pain points. “As

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

It further works to ensure that these efforts are part of an excellent buying experience that leaves the buyer feeling confident that you are the vendor for them. In this guide, we will show you how to elevate your sellers’ results and provide you with insights and tips that will also benefit the rest of your customer-facing organization.

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Two Measures to Unlock the Value of Your Data Analytics Investment

Vision Edge Marketing

With this level of investment, it’s becoming increasingly important to be able to measure the value of your data analytics investments. Let’s explore two measures any size company can employ, and some examples of how tracking and improving each measure benefits your business and proves the value of existing and new investments: Cycle time.

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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Processes form the backbone of every customer-centric organization. Seventy-two percent of participants in the State of Business Process Management study agree or strongly agree that BPM practices and technologies have led to improvements in their organizations. Question : Why don’t organizations map their processes?

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