Blending Marketing Mix Modeling and Multi-Touch Attribution: Taking the Unified Measurement Approach
ScanmarQED
MARCH 17, 2021
ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? either the analysis of disaggregate data or a full-blown Multi-Touch Attribution Model (MTA),?to Multi-Touch Attribution will allow you to?gauge One of the most practical and?universally activities?that
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