Everything Technology Marketing

JUNE 22, 2010

Here is another interesting result from the B2B social media survey. I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness. Feel free to share the survey link with your B2B marketing colleagues and friends: [link]

Social Media 100

Social Media Customer Surveys Peer-to-peer Media 100

Everything Technology Marketing

AUGUST 1, 2010

One of the questions is asking participants to select the biggest challenges B2B marketers face when it comes to social media. The most selected answer with 56 percent is (1) measuring the results. Not surprising considering that the right metrics and goals associated with social media are still evolving.

Social Media 100

Social Media Customer Surveys Social Marketing B2B Marketing 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

JUNE 10, 2010

Traditional marketing tactics are losing effectiveness, and new tactics such as social media are still perceived as unproven. And while social media is a success story in consumer markets, adoption in B2B markets is still lagging. The survey takes less than 10 minutes to complete.

Social Media 100

Social Media Customer Surveys Peer-to-peer B2B Marketing 100

Everything Technology Marketing

APRIL 27, 2011

But how do marketers measure content marketing success? We asked 20,000 members of the B2B Technology Marketing Community on LinkedIn what metrics they use to measure the success of their content marketing initiatives. No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Everything Technology Marketing

DECEMBER 1, 2010

(79) 5 - A Simple B2B Marketing Framework (75) 6 - Social Media in B2B Marketing - Survey Results (47) 7 - Is B2B Marketing Ready for Social Media? (44) 39) 9 - It's Budget Season - B2B Marketing Budget Trends (39) 10 - You Have No Metrics for B2B Social Media Measurement? (36)

B2B Marketing 100

B2B Marketing B2B Social Media Customer Surveys 100

Everything Technology Marketing

FEBRUARY 26, 2013

B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume. The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. The greatest barrier to lead generation success is lack of resources: Staff, budget and time.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100