measurement 
Everything Technology Marketing
JUNE 22, 2010
I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness. Take a look the chart below to see the popularity of various social media metrics for measuring activity, followership, engagement, leads, and sales results (click chart to enlarge | n = 210).
Everything Technology Marketing
APRIL 27, 2011
But how do marketers measure content marketing success? We asked 20,000 members of the B2B Technology Marketing Community on LinkedIn what metrics they use to measure the success of their content marketing initiatives. Over 500 people responded - and here is a preview of the results. Who owns content marketing strategy?
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Everything Technology Marketing
SEPTEMBER 30, 2013
How do marketers measure ROI of investments in marketing automation? What marketing automation benefits do marketers expect? How do marketers evaluate marketing automation vendors? We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here.
Everything Technology Marketing
AUGUST 1, 2010
The most selected answer with 56 percent is (1) measuring the results. The challenge of measuring results was followed by (2) identifying where to participate in terms of platforms, forums, blogs, etc (46 percent). Here is a summary of the top-5 challenges the survey identified so far (n = 253).
Everything Technology Marketing
APRIL 14, 2010
Contrast this with your sales organization - typically the most measured and performance oriented part of the company. Absent strong alignment behind a set of clear measurable objectives, nobody in marketing is really accountable. The result is misalignment between CMO and CEO, marketing and sales, marketing goals and company goals.
Everything Technology Marketing
DECEMBER 1, 2010
39) 9 - It's Budget Season - B2B Marketing Budget Trends (39) 10 - You Have No Metrics for B2B Social Media Measurement? (36) (44) 8 - Is the In-House B2B Marketing Department Going Away? (39) 36) I hope you had a successful and productive 2010. Thank you all for participating in this blog - I learned a lot from our discussions this year.
Everything Technology Marketing
NOVEMBER 14, 2009
Third, it allows for the coordination of multiple resources toward the achievement of explicit measurable objectives. Developing the measurable objectives 6. Your marketing team should use these success factors to create quantifiable and measurable objectives for the tactical plan. Leveraging an ecosystem map 2.
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