Buzz Marketing for Technology

MARCH 2, 2010

But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. Hopefully this will give you some insights into how my team creates and measures engagement at Avaya. Measuring Engagement. Creating Engagement. As you may know already, blogging is a quantity game.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

But when you look at the methods brands use to understand consumer behavior, develop marketing strategies, plan fully integrated campaigns, evaluate activation tactics, and measure performance, they are sometimes processes that are 50 years old. The technology and techniques marketers frequently use are outdated, broken, or unscalable.

Planning 100

Planning Word of Mouth Mobile Advertising Work Management 100

Buzz Marketing for Technology

JUNE 15, 2009

And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - So much so that I have lost all patience for this discussion.

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

MAY 30, 2012

Research indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role. Real-time data-driven decisions, enabled by technology, have made the marketer’s job much more measureable and accountable. So what’s going on and should we be worried?

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

Buzz Marketing for Technology

APRIL 15, 2016

Every two weeks, analysts faced the herculean task of reporting campaign results based on 10 different data sources, applying 20 different measures on 70+ products delivered by 100+ media partners. POSSIBLE is a creative agency that brings results-driven digital solutions to some of the world’s most dynamic brands.

Work Management 100

Work Management Advertising Agencies Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 12, 2011

It was easy for media agencies to find your target, and almost as simple to measure the response. As a marketer, you need to identify the various vehicles for conveying messages to consumers, and then constantly measure engagement, as defined by each brand, at multiple touch points. Are you delivering value at this point of contact?

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

JUNE 27, 2008

But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics. Find Documents In Related Categories. Analyst: Josh Bernoff.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

4) Measure – and finally the hardest part for most people is the measurement of the effectiveness of the media and the efficiency of the story being spread in those media. 3) Reach – they need to know how to reach people with their content, the more forms the better. So that means they need to be fluent in many social media sites.

Social Media 100

Social Media Social Marketing Media Tagging 100

Buzz Marketing for Technology

DECEMBER 22, 2009

Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. Use Social Media to spot issues before they hit the Contact Center! Firey laptop batteries, defective chips, tainted foods, toothpaste that stains. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

JUNE 27, 2008

Dale Arseneault: New Ways to Measure KM Impact. Earlier this week, Dale Arseneault published some additional ideas about KM measurement on his blog Reflections on Knowledge Management and Organizational Innovation. and Five Tips for Effective KM Measurement Systems. KM Overview Measurement and ROI Overcoming Knowledge Loss.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

APRIL 6, 2011

And that’s the point Forrester was making in its report: measuring earned media and shifting resources from paid to owned media is what will empower your brand in today’s world – not hanging on to traditional media planning and buying strategies.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

4) Measure – and finally the hardest part for most people is the measurement of the effectiveness of the media and the efficiency of the story being spread in those media. 3) Reach – they need to know how to reach people with their content, the more forms the better. So that means they need to be fluent in many social media sites.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

New Assessments that Measure 21st Century Skills: "As pervasive as assessment seems to be today," the report says, "it remains an emerging and challenging field that demands further study and innovation." New Assessments and Measures of Progress. See list.). Whats New Here?

Budget Programs 100

Budget Programs Copyright Education RSS 100

Buzz Marketing for Technology

MARCH 16, 2010

Related posts: Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

OCTOBER 26, 2011

In other words, social media isn’t something you simply measure it is something you harness consumer insights from to be better at everything else in the business including product development, message/positioning, content development and being more efficient with overall media and marketing spends.

Social Media 100

Social Media Media Urgency Marketing ROI 100

Buzz Marketing for Technology

JUNE 27, 2008

For many years, Brynjolfsson explained, the productivity of information workers was considered difficult to measure. That presented economists with a conundrum in an era when as many as 70% of workers in the U.S. economy are considered information workers. Access to new information has productivity benefits.

Product 100

Product Peer-to-peer RSS Press 100

Buzz Marketing for Technology

JANUARY 25, 2012

There is obviously a clear need to understand what the general public perceives as your biggest issues and to have a feedback loop to measure your progress on these key issues. This would send a clear message that the corporate message can be trusted. But where do you start?

Transparency 100

Transparency Vendors Social Media Trust Marketing 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. The iFrame technology allows Brickfish to measure where, when, who and how many times your messages were viewed. Romi was also a speaker on Agency 2.0 on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

AUGUST 10, 2011

Of course, the answer is probably neither because we aren’t actually measuring how many people like “Blackberry&#. So, which is it: do 30% of people like “Blackberry&# or do 3% of people, because that’s a BIG difference. Unfortunately, that’s how it can be interpreted.

Analysis 100

Analysis Paid Search Agency Paper Social Media 100

Buzz Marketing for Technology

MAY 15, 2013

A good CMO can nurture a culture of testing, measuring and learning instead of depending on guesswork and subjectivity, as well as reach out to those on the front lines of customer interactions to figure out what those customers want.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

AUGUST 10, 2009

And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born. In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect.

Cost per Acquisition 100

Cost per Acquisition CPA Lead Ranking Cost Per Thousand 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Second we are going to need to get to a place where all this is trackable and measurable rather than unstructured workloads. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role.

Contacts 100

Contacts Tips Social Media Sales Qualified Leads 100

Buzz Marketing for Technology

DECEMBER 2, 2008

Social media’s upfront costs very little and we actually use money within my team to experiment with so we A) get a better understanding of the technology and B) start to understand how we can use it and measure the results along with all the other media we have.

Social Media 100

Social Media Ning Allocation Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Measurement and Assessment. Measurement and Assessment. Site Index. » » Themes. Climate Change and Energy. Economics and SD. Foreign Investment for SD. Governance for Sustainable Development. Information Society. International Trade. Natural Resources. Networks & Partnerships. Sustainable Markets. Tomorrows SD Leaders. »

Ad brokers 100

Ad brokers Enterprise Management Copyright Mobile Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

In a discussion with a educational training provider yesterday, the issue came up about balancing the need for individual growth and learner control, with funding bodies (corporation or outside) organizational requirements and goals and the need for measurable changes to justify the investment into training. Transition to new Technologies.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Training 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Second we are going to need to get to a place where all this is trackable and measurable rather than unstructured workloads. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

OCTOBER 28, 2008

Target set up boxes with behavioral and consumption patterns – deliver ads that relate to the purchase patterns – pay for performance, geotargeting and other online measurements all start applying once this is possible.

Broadcasting 100

Broadcasting Planning CMO Advertising Mediums 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If you’re concerned about social media cost justification, you’re not along. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us!

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

APRIL 28, 2009

Social media’s upfront costs are very little and we actually use money within my team to experiment with it so we get A) get a better understanding of the technology and B) start to understand how we can use it and measure the results along with all the other media we have.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

JUNE 30, 2010

Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI. Let me explain ….

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

JULY 24, 2008

As with traditional knowledge-management work, the impact of PKM is difficult to measure, which, as McGee says, is the classic way to kill a new idea. ?As ll be able to add some useful activity and outcome measures that will guide investments,? Measuring the minutes or hours saved does not work as we don?t As we learn we?ll

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Buzz Marketing for Technology

JANUARY 21, 2010

4 Measure Reach Efficiency and Value. It shows a sustained commitment to creating good content and tons of energy around the product or service you are marketing as well as a consistent and aggressive appearance in as many social media channels that make sense for your product or service. 4 Tell Good Stories. 4 Make them Sticky.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

JUNE 19, 2008

How successful is the programs interactive component, as indicated by student and instructor surveys, comments, or other measures? Student satisfaction, as measured by regular surveys. Faculty satisfaction, as measured by regular surveys and by formal and informal peer review processes. Faculty Support.

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100

Buzz Marketing for Technology

JANUARY 14, 2009

Dale’s company EchoQuote handles this type of request for companies that already have lead nurturing and need to super charge their efforts – its simple, its measureable and it gets results – check out our podcast as Dale presents the system to me. A lead nurturing super highway was born.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

JUNE 27, 2008

The evaluation tools and techniques you choose will depend in large part on the message, the method of delivery, and the outcome that you want to measure. Consider the different ways you might measure the success of a specific process (e.g. delivering a workshop), compared to evaluating a larger-scale outcome (e.g.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

Paul covers topics like how to sell your social media program to by making a strong case, how to be a good listener using DIY tools across many types of media, how to find and court influencers, how to make social media worthy content and measuring results.

Social Media 100

Social Media Social Marketing BtoB Media 100

Buzz Marketing for Technology

AUGUST 1, 2008

Online Communities Build, manage and measure your community successfully. Welcome, Guest. Username: Password: (?). Remember Me. Clearspace. Internal Collaboration Discover best practices in leveraging enterprise social software.

Communities 100

Communities Enterprise Management Work Management Business 100