Client Bridge

Trending Sources

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

Junta 42

In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTubelink]. 3.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.

Vidyard Gains Momentum Among Marketo Users


More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 –  Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”. About Marketo. Gainsight. Insight. ” Taulia. About Vidyard.

Vidyard Named Finalist for 2016 Marketo Revvie Awards


Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards. Learn more about it here.

What Does B2B Social Media Success Look Like?


Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Video / YouTube. Social Media Marketing b2b social media success blogging Marketo social media case studies social media marketing tactics social media metrics TopRank Twitter video YouTubeObjectives. Expanded social media following (e.g.,

This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?

Junta 42

In this week’s episode, Robert and I discuss several reasons why YouTube is poised to make a big impact in the streaming music business and what marketers can learn from its business model. YouTube Music. YouTube Red subscribers not only get an ad-free experience, but can also save songs offline and can listen to music in an audio-only mode to limit its use of cellular data.

This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

Junta 42

Next, we question whether Google launched its YouTube Red subscription service primarily because of ad blockers – which is what YouTube superstar PewDiePie claims – or because of other factors. Download this e-book now from Marketo : [link]. 3. Content Distribution and Promotion Content Marketing Examples Facebook Industry News and Trends PNR YouTubeWalter Thompson.

The Top #Nifty50 Women in Technology on Twitter for 2012


Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field.

The Best Ways to Add Subscribers to YouTube

Modern B2B Marketing

by Katie Byrnes So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Relax, we’ve found a few ways to add subscribers and increase YouTube viewership. This is a good way to re-engage your audience and direct them back to your YouTube channel. Now wait for it, wait for it…what? Still no views? Add a human aspect.

Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!


Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? YouTube also gives you a valuable opportunity to syndicate other videos that your customers might be interested in with your blog. 37 Mind Blowing Secrets About Guest Blog Posts.

The Top #Nifty50 Women in Technology on Twitter for 2012


Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field.

21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. I’m just not sure the rest of us are quite there yet. It’s all heady stuff. Email?

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.  In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours.

Video 26

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s  Real-Time Personalization and Google’s  Remarketing can help accomplish these tasks. The user skips those and goes right to the shoe section, browses a bit, and then leaves to go watch a YouTube video.

Navigating the Global Digital Ad Landscape [Infographic]

Modern B2B Marketing

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. If your’re marketing on social , you’ll want to know which countries use social channels like Facebook and YouTube the most. Digital Marketing Infographic

Ads 57

This Week in Content Marketing: Advertising and Content Marketing Are Different?

Junta 42

We also agree that YouTube’s move to offer streaming TV channels could make it a formidable competitor to Netflix and Amazon. YouTube said to plan ‘Unplugged’ online TV service for 2017 (20:30): YouTube is working on a paid subscription service called Unplugged that will offer customers a bundle of cable TV channels streamed over the Internet. This week’s show. teens.

This Week in Content Marketing: The Future of Television Advertising Is Native

Junta 42

We then turn our attention to new research from Google that “proves” advertisers should spend a lot more on YouTube ads, and we praise NBC’s decision to incorporate sponsored content into its popular Saturday Night Live TV show. Marketo : No matter what rumors you’ve heard – email is not dead! Rants include two beat downs on questionable native advertising practices.

Great Minds & A Great Time: Insider Summit 2013 Recap

Sales Intelligence View

We were also honored to have some great minds in CRM intelligence speak at the event, including Matt Dixon, who gave a keynote on his new book, The Challenger Sale, and Jason Miller of Marketo, whose popular session on “Incorporating Social Intelligence into Your Lead Generation Process ” was much talked (and tweeted) about. You can also watch and share our highlights reel on YouTube.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel  has over a billion users –almost a third of all people on the Internet–and  reaches more 18 to 34-year-olds than any cable network in the U.S. . That’s a lot of competition for vloggers. Treatment.

Video Marketing How-To: Scoring Leads With Video


First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. The most basic lead scoring mechanism is tracking a video view – if you’re using YouTube you can generally set rules around when a viewer has clicked play, but you may not get data more granular than this. Hello, and welcome to another episode of Video Marketing How-To! This week I want to talk a bit about how you can score your leads with video marketing data.

Video 50

[Infographic] Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners

Modern B2B Marketing

From YouTube Ads, to fast-food toys, to cereal, to the traditional movie billboard—as an observer, you’ll see blockbuster promotions almost anywhere. Author: Ellen Gomes Are you one of the millions of people that flocked to a cool theater on a hot summer day to see Jurassic World? So how does Hollywood generate the buzz needed to get people into the theater? Promote and Partner.

The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. Jay Baer of Convince & Convert frequently posts up short videos for marketers under # JayToday on his YouTube page. We’ve got news for you, content marketers: video isn’t going anywhere.

Video 101

6 Lead Generation Tips from 6 Really Really Smart Human Beings

Modern B2B Marketing

Try watching it directly on YouTube. Lead Generation Tips from 6 Really Really Smart Human Beings was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow As you probably know, we recently launched The Definitive Guide to Lead Generation , our newest and ninth Definitive Guide. That’s right — our ninth. Wow, right?

From MQLs to ABM: Why We’ve Embraced Account-Based Marketing and What We’ve Learned


So if we want to run a campaign targeting individuals at any account in our database in the manufacturing industry with more than 5000 employees that uses Marketo as their marketing automation system, we can do that. Hello, my name is Tyler. [ Hi Tyler! ]. And I’m an Account-Based Marketer. It all started about 4 years ago when my marketing team discovered a new street drug known as MQL. It was a powerful drug with an addictive high and a fiery rush of adrenaline. could be heard throughout the office day and night. Not ourselves, but our sales team. “We don’t need more MQLs!” they cried.

Video Marketing of the Future: How GoPro Ups Your Marketing Game

Modern B2B Marketing

million YouTube views in its first two days. The GoPro YouTube channel connects users with an authentic, emotional experience, which is the same sentiment the real estate office drone captured in his video. He strapped a GoPro camera to his body and recorded his mundane workplace activities for an entire day. GoPro had started a trend. The Public Effect. Be a hero”. GoPro and Hiring.

Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video


Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016).

What’s the Value of a Google Hangout for Marketers?

Modern B2B Marketing

Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Marketo has hosted 4 Hangout On Air’s over a period of two months. The Hangout recording syncs to Youtube and can then be embedded back into Google+, a blog or even a landing page. Marketo has hosted four Hangouts that we call the Marketing Happy Hour.

Happy 3rd Birthday Find New Customers!

Fearless Competitor

It’s been a great ride and we’re delighted to have had wonderful clients like Marketo , OneSource , , Silverpop , Act-On Software , and Keyedin  - with more to come. And I’m thrilled to be on YouTube 3 times per week interviewing top marketing experts, thanks to Mad Marketing TV  and Act-On Software. My knowledge, always strong, is now superb.

3 Pieces of Social Media Real Estate You Shouldn’t Overlook

Modern B2B Marketing

Twitter, Slideshare, and YouTube allow you to customize your profile’s backgrounds and headers — two more way to get your message across at no cost. Pieces of Social Media Real Estate You Shouldn’t Overlook was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Read some more ideas for creative cover photos here.). Social Media

10 New Examples of Marketing So Useful, You’d Pay For It

Modern B2B Marketing

To watch this video on YouTube, click here. 6. UTECH  (a university in Lima, Peru, which is the second largest desert capital in the world) created a billboard that makes water “out of thin air” The billboard captures air humidity and turns it into potable drinking water.  To watch this video on YouTube, click here. 7. Lowe’s Fix in Six. IKEA Moving Day. Genius!

It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns

Modern B2B Marketing

Obama also leveraged YouTube like never before. His website, like the other candidates, is simple above the fold and then below it invites visitors to sign up for SMS alerts, watch his YouTube videos, and participate with the campaign on social media. voters. Having a strong digital presence is now table stakes  for political candidates. When Digital Marketing Meets Politics.

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Modern B2B Marketing

YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional.  In most of these cases, the ad can only be skipped after the user watches at least a few seconds, and in some cases they can’t be skipped at all. Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up.

More Eyes on Your Video – How and Where to Share

Modern B2B Marketing

YouTube videos show in the footer of emails opened in Gmail, but both Gmail and Outlook block streaming for most embedded players. YouTube and Vidyard players can be played in-line from Twitter, Facebook, and LinkedIn, meaning your followers won’t have to leave their social stream to consume your content and are thereby more likely to view it in the first place. Have fun.

What Marketers Can Learn from Super Bowl 50

Modern B2B Marketing

Even the YouTube video has garnered over 11 million views after only one day. What Marketers Can Learn from Super Bowl 50 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Marketers Can Learn from Super Bowl 50 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Don’t overthrow the ball.

B2B 41

Microsoft buys LinkedIn: the largest martech acquisition in history?


Jason Miller , who was previously with Marketo, is now the global content marketing leader at the company and produces epic content marketing materials such as The Sophisticated Marketer’s Guide to Content Marketing. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube. billion. Actually, yes.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product.

“How can we create a lot of great marketing content, really fast?”

Fearless Competitor

This software firm and  Marketo  customer had very little content and almost all of it was late-stage product brochures. video clip posted to YouTube. The project ended and Marketo went hungry. Happy Father’s Day. If I had a dollar every time a prospect said that, I’d be a rich man indeed. Content is the fuel of marketing automation. Mike Volpe. What do you think?

Rules 45

Cards Against Marketing Madness!

Modern B2B Marketing

Watch the video on YouTube here. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones If you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. And in our opinion, marketing-speak can also be a lot of fun. Intrigued? Win a Boxed Deck. How to Play.

5 Steps for a Most Excellent Google Hangout

Modern B2B Marketing

When setting up your event make sure you check the “On Air Event” so that you can both stream the live recording and record it to YouTube. Download the YouTube recording from your personal account, edit whatever is necessary, then re-upload it to your company’s YouTube account and drop the link back into the Google event. Set up a Google Event. Sounds simple right? Wrong.

Financial Advisors Need to Get Personal or It’ll Cost Them

Modern B2B Marketing

Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. Advisors who were once paid on transactions are now be paid a percentage of all the money that they manage.

4 Ways to Make Your Video Content More Measurable

Modern B2B Marketing

For example, this humorous explainer video by Poo Pourri has received more than 36 million views on YouTube alone, and helped grow their Facebook fan base by 70% and doubled their Twitter following, according to Social Media Today. That’s And yet, many marketers still struggle to quantify and measure its ROI. Attract . Then, compare these metrics after your video launches. 2. Engage .

How to Win at B2B Video Marketing

Modern B2B Marketing

Distribution : YouTube, social networks, video ad networks. If you’re relying on YouTube or other third-party platforms, you simply won’t be able to access the most powerful analytics. How to Win at B2B Video Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Align Video Marketing with Your Funnel. Think : Entertain & Entice.

Video 60