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4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? I have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

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In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. A companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTubelink].

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.

Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 – Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field.

This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

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Next, we question whether Google launched its YouTube Red subscription service primarily because of ad blockers – which is what YouTube superstar PewDiePie claims – or because of other factors. Download this e-book now from Marketo : [link]. Content Distribution and Promotion Content Marketing Examples Facebook Industry News and Trends PNR YouTubeThis week’s show.

This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?

Junta 42

In this week’s episode, Robert and I discuss several reasons why YouTube is poised to make a big impact in the streaming music business and what marketers can learn from its business model. YouTube Music. YouTube Red subscribers not only get an ad-free experience, but can also save songs offline and can listen to music in an audio-only mode to limit its use of cellular data.

The Best Ways to Add Subscribers to YouTube

Modern B2B Marketing

by Katie Byrnes So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Relax, we’ve found a few ways to add subscribers and increase YouTube viewership. This is a good way to re-engage your audience and direct them back to your YouTube channel. Now wait for it, wait for it…what? Still no views? Add a human aspect.

Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!

Writtent

5 Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? YouTube also gives you a valuable opportunity to syndicate other videos that your customers might be interested in with your blog. 37 Mind Blowing Secrets About Guest Blog Posts.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field.

21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Marketo has more than 300 content assets on offer on its Website.). Email?

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy. by Jon Miller Online video is exploding. No problem.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

marketo. Marketo. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. WHAT ARE THE INFLUENCERS SAYING? 2017 will see some exciting new content types and channels come to the fore.

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How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. The user skips those and goes right to the shoe section, browses a bit, and then leaves to go watch a YouTube video.

5 Myths About Sales and Marketing Alignment Debunked

Modern B2B Marketing

We have a motto here at Marketo, “ONE TEAM.” First of all, YouTube has proven that cats and dogs CAN get along. We work hard at Marketo to make these dreams a reality. Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. And yes, I do mean that it’s a pleasure! I promise.

Marketo Book Club: Sales 2.0

Modern B2B Marketing

In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Check out Marketo’s YouTube page to see Anneke speak on how to get started with Sales 2.0. Marketo Book Club: Sales 2.0 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Navigating the Global Digital Ad Landscape [Infographic]

Modern B2B Marketing

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. If your’re marketing on social , you’ll want to know which countries use social channels like Facebook and YouTube the most. Please use the HTML code below to embed this graphic. <a

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5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. For example, conducting a Google search for the query “Twitter tutorial” results in a YouTube video in position two, just below the official Twitter support page. How Does Google Rank Videos?

What’s New in Social? Video Takes Center Stage

Modern B2B Marketing

YouTube Jumps on the Mobile Live Streaming Bandwagon. YouTube recently rolled out a mobile live streaming feature on their app which allows you to broadcast live footage and chat with your audience, similar to other social platforms like Periscope and Facebook Live. . Video Takes Center Stage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. When YouTube first rolled out, brands that engaged were able to quickly have an impact.

This Week in Content Marketing: Advertising and Content Marketing Are Different?

Junta 42

We also agree that YouTube’s move to offer streaming TV channels could make it a formidable competitor to Netflix and Amazon. YouTube said to plan ‘Unplugged’ online TV service for 2017 (20:30): YouTube is working on a paid subscription service called Unplugged that will offer customers a bundle of cable TV channels streamed over the Internet. This week’s show. teens.

4 Ways to Elevate Your Marketing with Great Content

Modern B2B Marketing

Director of Marketing at Marketo, revealed how you can take your target account strategy to new heights. Zach King, filmmaker and YouTube and Instagram personality, took the stage in his presentation, “The Storyteller in All of Us.” Zach got his start on YouTube with his Final Cut video editing software tutorials. New channels, strategies, and campaigns. Shoot more video.

This Week in Content Marketing: The Future of Television Advertising Is Native

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We then turn our attention to new research from Google that “proves” advertisers should spend a lot more on YouTube ads, and we praise NBC’s decision to incorporate sponsored content into its popular Saturday Night Live TV show. Marketo : No matter what rumors you’ve heard – email is not dead! Rants include two beat downs on questionable native advertising practices.

4 Video Marketing Strategies to Help You Get Better Results Right Now

Vidyard

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Having your videos on a social channel such as Facebook, Twitter, or YouTube are an amazing opportunity to build awareness, but are these videos funneling back into your website content? Get My Ticket.

How We Created Our First B2B Virtual Reality Video Case Study

bizible

We recorded a 360/VR case study video with our partner Perkuto at Marketo Summit. Then on your phone, open this link to our VR case study on Youtube , and click the Cardboard icon, which looks like this: You’ll be prompted to place your camera in the Cardboard viewer and then watch away. It also has the benefit of being YouTube 360 ready. We love creating new things.

[Infographic] Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners

Modern B2B Marketing

From YouTube Ads, to fast-food toys, to cereal, to the traditional movie billboard—as an observer, you’ll see blockbuster promotions almost anywhere. Author: Ellen Gomes Are you one of the millions of people that flocked to a cool theater on a hot summer day to see Jurassic World? So how does Hollywood generate the buzz needed to get people into the theater? Promote and Partner.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel has over a billion users –almost a third of all people on the Internet–and reaches more 18 to 34-year-olds than any cable network in the U.S. . That’s a lot of competition for vloggers. Treatment.

3 Ways to Make Controversial Content Work for Your Brand

Modern B2B Marketing

And the ability to take a closer look at someone else’s differences–an often taboo subject–helped the video generate more than 57 million views on YouTube, becoming the second most-viewed community and activism campaign of all time. Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. Stir up a debate. .

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Live Video in 5 Steps: From Creation to Measurement

Modern B2B Marketing

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Author: Cameron Jahn Live video has tremendous power to bring people together. Content Creation. Content Promotion. Creating content is just one piece of the puzzle. Engagement.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product.

4 Life Lessons I Learned (So Far) From a Career in B2B Sales

Modern B2B Marketing

The piano happens to be one of my favorite instruments, and if you’ve never listened to The Piano Guys , a group that covers everything from Beethoven’s 5 Secrets (a favorite of mine) to Rolling in the Deep, you need to stop what you’re doing right now and pull up their YouTube channel. Author: Alexandra Nation I’m cursed. Play me a tune: any tune, from any decade. Back to Erica. ” 2.

Choosing a Video Platform: What to Evaluate for Marketing and Sales

Vidyard

Can you upload directly from your YouTube channel? Discover what integrations exist (and how easy they are to set up and use) for a given VP like your marketing automation and CRM (including Marketo, Eloqua, Pardot, Hubspot, Act-On, and Salesforce); your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics. Conclusion.

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The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. Jay Baer of Convince & Convert frequently posts up short videos for marketers under # JayToday on his YouTube page. We’ve got news for you, content marketers: video isn’t going anywhere.

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5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Do they spend their time streaming on Spotify, or are they searching for videos on YouTube or with Twitter’s new #nowplaying hashtag? At Marketo, we not only aim to create valuable content for our customers, but we focus on educating first, and selling second. Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness. Be real.

6 Lead Generation Tips from 6 Really Really Smart Human Beings

Modern B2B Marketing

Try watching it directly on YouTube. 6 Lead Generation Tips from 6 Really Really Smart Human Beings was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow As you probably know, we recently launched The Definitive Guide to Lead Generation , our newest and ninth Definitive Guide. That’s right — our ninth. Wow, right?

More Content is Not Always Better – Wise Words from Chris Vandermarel

Vidyard

This is something that digital publishers do really well, including sites like Netflix and YouTube. I don’t know how many times you go on YouTube trying to find a certain video, but then you end up watching three, four or five additional videos because there’s just so much recommended content that comes up as you’re watching that primary piece. I really try to make sure that I’m a part of the online communities for technologies that we use, from Marketo to Eloqua to Engagio, and I make sure that I stay apprised of what’s going on there. Let’s dig in!

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Top Internet strategy, marketing and technology links for the week of April 6, 2013

Sazbean

Marketo) 11 Blog & Social Content Marketing Tools I Use (Almost) Every Day (Top Rank Blog) Marketing vs. Inertia: How to Make Sure Marketing Wins (eConsultancy). Jim’s Marketing Blog) Global Marketers Still Rate SEO, Email Marketing as Tops for ROI (Marketing Charts) CRM Series: How Much CRM Experience Do You Need to be Successful with Marketing Automation? News & Notes