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The Power of Word of Mouth Marketing & How You Can Do It

Adobe Experience Cloud Blog

Since I am on the Demand Gen team at Marketo, this was right up my alley and I was thrilled to get some expert tips from email marketing thought leaders. One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business, on Word of Mouth Marketing. So You Know Word of Mouth is Effective….But

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Get Recommended: The Power of Word of Mouth

Adobe Experience Cloud Blog

Rand, author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business — our Marketing Nation Book Club selection for the month of November. Get Recommended: The Power of Word of Mouth was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina

Adobe Experience Cloud Blog

Word of mouth is generally considered to be the most powerful form of marketing available. Why is it so important to learn the principles of Word of Mouth marketing? Perhaps the best way to explain the power and effort required with Word of Mouth marketing is to share a success story.

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The Power of Word of Mouth Marketing

Adobe Experience Cloud Blog

This sums up the power of word of mouth marketing better than I ever could. Tags: Modern B2B Marketing marketo word of mouth marketing. Cartoon courtesy of xkcd.

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Does Your Product Help Your Customers Get Promoted?

Adobe Experience Cloud Blog

Word-of-mouth is a powerful, largely unacknowledged force in most marketers’ success. According to Berger, word-of-mouth is: Responsible for 20-50% of all buying decisions. 85-90% of word of mouth is communicated offline. A software company’s mere logo can come to hold the weight of an old keepsake.

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3 Things to Know About Customer Success Marketing

Adobe Experience Cloud Blog

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. What is Customer Success Marketing?

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Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World

Adobe Experience Cloud Blog

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

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