Interpublic Group is Buying Acxiom Marketing Services for $2.3 Billion. Here's Why.
Customer Experience Matrix
JULY 3, 2018
For historical perspective (and assuming Wikipedia is correct ), Acxiom got its start in 1969 compiling mailing lists from public sources such as telephone directories. At first it seems to buck the trend of private equity firms buying martech companies: see Marketo, Integral Ad Science, Aprimo, and Pitney Bowes.
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