The Point

NOVEMBER 16, 2011

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Is the sidebar littered with the usual default widgets like categories and tag clouds, or are there links to downloadable material like white papers and Webinars, all gated behind landing pages? I, for one, don’t think the reasons are that complex.

Social Media 100

Social Media Demand Generation Agencies Media Marketing Qualified Leads 100

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) We normally advise a template version for each major use case – say: white paper campaigns, Webinar invitations, and newsletters.). Lack of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

The Point

FEBRUARY 27, 2012

The method of assigning and subtracting scores described above is based largely on our work with clients using the Marketo platform , but the same overall approach could be adapted to work with virtually any other marketing automation system. download trial version). Thanks Dan!

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Marketing Qualified Leads 100

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

The Point

JANUARY 13, 2015

That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. Most would argue 100 Webinar leads are worth more than 100 White Paper leads. Leads are at least a measure of genuine interest. MQLs/Cost Per MQL. SQLs/Cost Per SQL.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Point

JULY 13, 2012

Or can you get away with a link to content, perhaps content that’s not even your own?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

FEBRUARY 14, 2012

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? I’m concerned about people bypassing the campaign and just downloading the paper from our site.”.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Lead Nurturing 100

The Point

MARCH 29, 2012

One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms. A simple text link will do the trick: White Paper: 5 Keys to. Increased Developer Productivity. Download Now.

RSS 100

RSS Paper Case Study Case Studies 100

The Point

MAY 8, 2012

At the other end of the offer spectrum, a simple information request such as a white paper download requires much less selling copy because you’re asking less of the reader. A white paper about a highly technical, complex solution, for example, requires no more copy than a paper about something much more basic.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

The Point

MAY 11, 2015

Creative is the “secret sauce” that sets one campaign, one white paper, one ebook, one Webinar apart from another. Conversely, even the best data and the perfect offer can be undone by subpar copy and design. When it comes to marketing success, data and content are simply the foundation.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

The Point

SEPTEMBER 19, 2012

Adapted from the white paper: “ Closing the Deal: 7 Tips for Converting More Free Trials to Paying Customers ”. This is an effective way to increase trial conversion rates yet stil avoid sending reps leads that don’t merit the effort.

Telemarketing 100

Telemarketing Marketing Automation Services Lead Nurturing Work Management 100

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

The Point

APRIL 16, 2014

Marketo announced an open ecosystem platform strategy. • Not every piece of content has to be a new, 12-page white paper, however. Perhaps an old white paper can see new life as a checklist, a Webinar/Slidecast, a series of short videos, or an infographic. (TR) Marketo has done a couple of acquisitions.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

The Point

JANUARY 6, 2012

Conversely, a poorly designed resource library is where old white papers go to die. Since the pages are hosted in Marketo , a marketing automation platform, information on the registration forms is pre-populated for repeat visitors. See thumbnail at right.)

Resources 100

Resources Lead Generation Paid Search Agency Generation 100

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Sure, they’re fun and don’t have the gravitas of a 19-page white paper or industry report. Use more infographics. Clean up your database.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

AUGUST 27, 2013

For a more detailed discussion on the same topic, download a copy of the white paper: “ Top 10 Tips for Lead Nurturing Success: How to Get the Most from Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”. Here are some tips for driving lead nurturing success.

Lead Nurturing 100

Lead Nurturing Tips Marketing Automation Services Advertising Agencies 100