websites Marketo Related Topics 
The Effective Marketer
APRIL 19, 2012
A recent post on the Marketing Automation Software Guide Blog titled “ Marketing Analytics vs. Website Analytics ” does a good job at separating two commonly mistaken data sets. The quote above is from a Marketo whitepaper, The Definitive Guide to Marketing Metrics and Analytics , which I have reviewed before.
The Effective Marketer
JULY 30, 2012
Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads. The Modern Marketer.
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The Effective Marketer
MAY 9, 2011
Website And the list could go on a few more bullets. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. How you think about what content is for your company will determine how big this role is.
The Effective Marketer
JUNE 20, 2011
Continue reading my thoughts on what’s ahead for marketing automation vendors on a recently published article at the Marketing Automation Times website. What’s Ahead for Marketing Automation Vendors.
The Effective Marketer
MARCH 9, 2010
Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version.
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