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7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. You want to capture website visitors when they’re the most receptive, such as when they’re on a particular product page or when they’ve spent a certain amount of time on your website. The result?

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Six Ways to Connect with your B2B Website Visitors

Biznology

Website visitors are among your most valuable prospects. Here are six methods to connect with your website visitors. This is the oldest trick in the book, but is oddly missing from many B2B websites. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded.

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7 Marketo Report Types and When to Use Each

SmartBug Media

Whether you’ve been using Marketo for five weeks or five months, it’s likely that you spend a lot of time reporting on your efforts. Luckily, Marketo has a myriad of reporting options that make it easy for you to showcase your team’s success, from email campaigns to landing pages to engagement streams. Marketo Report Types.

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History of Marketo and Salesforce Lightning

SmartBug Media

But changes under the hood meant plenty of work for administrators and partners like Marketo. Here’s a brief history of Marketo ’s compatibility with Salesforce Lightning. Marketo and Salesforce Lightning Timeline at a Glance. October 2015: Marketo Sales Insights (MSI) is a Salesforce-based tool for sales reps.

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The Best Training Resources to Get You Started With Marketo

SmartBug Media

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. However, with the right knowledge and tools, you can shorten the time it takes you and your team to learn the Marketo platform.

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Getting Started with Marketo Segmentation

SmartBug Media

One of the most overlooked functions in Marketo is the ability to segment lists. Rather than sending email blasts about a sale in Denver to prospects all over the country, you can use segmentation within Marketo to target based on geolocation. Marketo segmentation is crucial for creating personalized emails, web content, and more.

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How to Create a Custom Marketo Popup (The Easy Way)

Optinmonster

Are you looking for a quick and easy way to create a custom Marketo popup that converts? Popups can turn your company’s website into a lead generation machine. By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow. Why Create a Custom Marketo Popup.

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