A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Since the pages are hosted in Marketo , a marketing automation platform, information on the registration forms is pre-populated for repeat visitors. Ad Agencies B2B Marketing Content marketing Graphic Design Interactive Design Landing Pages Marketing Automation marketo Spear Marketing Group web design Web resource centers Web resource libraries Website designConversely, a poorly designed resource library is where old white papers go to die. MORE >>

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. He discusses best practices for elements such as linking, drop down menus, content and tabs in order to improve customer experience on websites. Marketo's 40-page ebook about lead nurturing shares best practices and worksheets for calculating ROI and measuring the impact of nurturing done well. Tags: Links Modern B2B Marketing b2b marketing marketing strategy ebooks marketo Enjoy! Increasing the Response to Your Email Marketing. MORE >>

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Companies that use third party lists and data vendors to build their lists were also less likely to say  their emails were trusted, compared to companies that use more permission-based techniques such as referrals and website forms. Top Findings from the Marketo Email Marketing Benchmark was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Here are just a few of the stand-out findings in the report. MORE >>

In my post, “ Why a Website Overhaul is Like Redoing Your Bathroom ,” I talk about how redoing your B2B Website is similar to redoing a room in your house. For small companies, a Website Overhaul typically begins with a call to a designer. Infusionsoft, Marketo, etc.). But, before you do any of that, you really need to sit down and determine your Website’s objective/s. Your Website should support ALL of these activities — and more. It works the same for your Website. Your Website is your number one marketing asset. MORE >>

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo.  Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM). Marketo is one of the leaders in Revenue Performance Management (RPM).  Marketo continues to experience tremendous growth. MORE >>