The Point

SEPTEMBER 29, 2011

The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. The post How to Use Drip Campaigns to Nurture Existing Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Conversica

JUNE 22, 2022

How does the rest of your organization view the Marketing department? Marketing automation allows Marketers to disseminate information through blog posts, white papers, social media, email, and a variety of other avenues. Marketing’s Role Is Changing From a Cost Center to a Revenue Center. Marketing as a Cost Center.

Cost 52

Cost Digital Marketing Funnels Top of Funnel Funnel Advertising 52

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Directive Agency

MAY 29, 2019

In 2019, they will curate their live conferences with numerous first-rate speakers, workshops, webinars, videos, white papers, and additional resources to provide continuing education opportunities to the marketing communities. To view video footage of Garrett speaking at Digital Summit in Salt Lake City, watch here: [link].

Search Marketing 74

Search Marketing Advertising Agencies Paid Search Agency Curation 74

The Point

JUNE 20, 2012

Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. Button copy should reflect the call to action: i.e. “Download Now”, “Register Now”, “View Now”. Never use “Submit”.

Template 100

Template Tips Landing Pages Marketo 100

Adobe Experience Cloud Blog

JULY 17, 2018

From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!) In fact, it’s been proven that storytelling can have a profound impact on the decisions we make.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. But then you log in. Suddenly, you’re flooded with statistics. Impressions.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Conversica

OCTOBER 9, 2018

If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Leveraging marketing automation tools such as Conversica, Marketo, Pardot, Eloqua and Salesforce to manage email communications and lead scoring will help ensure that you are engaging the most important leads.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Ambal's Amusings

NOVEMBER 12, 2010

Depth of engagement can be measured by activity levels – how much of your content prospects view and interact with across each buying stage. The inside sales reps were also armed with follow-on content offers that related to the subject matter of the content the prospect had viewed. Marketo's Modern B2B Marketing.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Biznology

JULY 18, 2016

Once they were on your site, what pages did they view? A white paper that takes a deeper dive? You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. How did they find your site? What kind of device are they using? Which pieces of your content have they consumed in various channels?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee Recommends.

Work Management 100

Work Management Marketing Management B2B Business 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. But then you log in. Suddenly, you’re flooded with statistics. Impressions.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Directive Agency

MAY 29, 2019

In 2019, they will curate their live conferences with numerous first-rate speakers, workshops, webinars, videos, white papers, and additional resources to provide continuing education opportunities to the marketing communities. To view video footage of Garrett speaking at Digital Summit in Salt Lake City, watch here: [link].

Search Marketing 45

Search Marketing Advertising Agencies Paid Search Agency Curation 45

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Views of company videos. White paper downloads. Digging into the results publicized in these case studies, what does B2B success look like? Blog visits and subscribers. Twitter followers.

Social Media 100

Social Media Media Case Study Case Studies 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. First, what is intent data? The Intent Data You Already Use. Third Party Intent Data You Can Buy.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. But then you log in. Suddenly, you’re flooded with statistics. Impressions.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

The Point

MARCH 29, 2012

One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms. A simple text link will do the trick: White Paper: 5 Keys to. Increased Developer Productivity. Download Now.

RSS 100

RSS Paper Case Study Case Studies 100

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

B2B Marketing Directions

AUGUST 27, 2017

To learn more about the limitations of intent data, take a look at this post by Jingcong Zhao at the Marketo blog, this post by Todd Berkowitz at the Gartner blog, and this white paper by Infer. And they should be particularly cautious about focusing all - or even most - of their marketing efforts on such buyers.

Demand 40

Demand Work Management Intent Data Features 40

Ambal's Amusings

MARCH 18, 2010

"B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

TrustRadius Marketing

NOVEMBER 14, 2019

Basic Reporting: A summary of email KPIs and landing page views, form submits, clicks, scrolls, and heatmaps are often part of a smart dashboard. For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. Reporting & Analytics Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

MAY 19, 2011

On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I gave up on searching for answers and instead put together a big list of questions for Marketo’s deliverability and privacy director. Placing a pop-up window or widget AFTER a few pages of viewing content.

Privacy 48

Privacy B2B Marketing Terms and Conditions Deliverability 48

Vidyard

FEBRUARY 4, 2014

Unlike YouTube where you merely know how many people are watching, once you gate your video content, you’ll be able to attach identity to viewership and nurture your leads more effectively based on their video viewing history. Use strategic calls to action As mentioned before, not every piece of content should have an email gate.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Adobe Experience Cloud Blog

JANUARY 24, 2012

By identifying key activities we wanted to measure, assigning lead scores in conjunction with the Sales team**, creating a thought leadership index score, and implementing Marketo smart lists we have a found a good method for measuring engagement for our thought leadership program. View more presentations from Marketo.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Intel – Intel – A global B2B technology innovations company – news, views and events about global tech innovation. Write case studies, eBooks, white papers, etc. Presenters of Inbound Conference. Cambridge, MA – [link]. Connecticut · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

JULY 6, 2012

And that means it is imperative that you make sure your email marketing correspondence can easily be viewed on every type of device. From our newly updated mobile email marketing white paper , here are our top 5 tips that you can utilize to ensure that your emails are optimized for all mobile devices: 1) Keep your subject lines short.

Optimization 48

Optimization Mobile Marketing Landing Pages Marketo 48

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Shouldn’t white papers be gated? At Marketo we typically only put industry and analyst reports in front of a gate and sometimes mid-stage content.

Top of Funnel 48

Top of Funnel Content Marketing Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JULY 28, 2015

Instead of seeing marketing activities in isolation, marketers need an end-to-end view of buyer engagement. Do they download a white paper? To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focus. Do they return to your website?

Analytics 48

Analytics Sales Qualified Leads Allocation Multi-Channel 48

Everything Technology Marketing

FEBRUARY 19, 2011

This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. Or it can link to a "content hub page" (for lack of a better phrase) where you present your most relevant and compelling content assets to the prospect in one view.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

SnapApp

FEBRUARY 23, 2016

” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. Check out her presentation here. The Right Message at the Right Time. ” Probably not, right?

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

MARCH 17, 2011

You need to make sure when looking at social media stats that you go a step further and view them through the web reporting in your marketing automation system. Social Validation – When marketers promote a white paper, event, webinar (or any other program), social validation widgets can be used to share what other people are saying.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. For a quick refresher, the webinar recording is now available to view on demand. Combining both fast and slow leads together results in a 50% increase in total leads.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Don’t just focus on white papers and webinars — use video to engage your customers.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60