SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Here are the experts’ top Marketo features, in their own words. In another scenario, we use progressive profiling on our Marketo forms to capture information over time.

Features 98

Features Marketo API Enterprise Management 98

Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. ” Vertical vertigo. While we got to vertical silos incrementally, we may need to get out more dramatically. It is a challenge. Small, nimble teams? You name it, we have researched or tried it.

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48

Adobe Experience Cloud Blog

JULY 19, 2018

The challenge that sales and marketing have when they begin developing account target lists (by geography, vertical, or strategic accounts) is that someone always does a quick Google search: “What are the largest ABC companies in XYZ industry.” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Verticals 130

Verticals Marketo Training Thought Leadership 130

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Vertical Video. What’s new, however, is the movement towards more vertical video. Instagram’s recent introduction of IGTV continues this trend, allowing users to create long-form vertical videos. If this is the case, marketers will need to create horizontal and vertical assets to reach their audience fully.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

chiefmartech

JUNE 6, 2016

Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.”

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Vidyard

MARCH 15, 2021

Video Created for the Industry or Vertical 2. Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Personalization technology can also be applied to videos that are customized not to an individual recipient but rather to a group, such as a company, industry, or vertical. Contents 1.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Zoominfo

DECEMBER 21, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Expansion by finding new customers for an existing product.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Litmus

APRIL 13, 2021

Adobe (includes Marketo , Adobe Campaign , Magento , and Adobe Sign ): 7.6%. Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service. Vertical Response. of respondents to Litmus’ State of Email survey.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Adobe Experience Cloud Blog

JANUARY 4, 2017

Here’s an example of a Marketo email with ALT text. Although images were blocked on Gmail, the ALT text on the Marketo logo image (top left), the three social media buttons (top right), and the header banner reveal what the images would have shown. Me neither. Start with the height of the image and see if you like the result!

Tagging 110

Tagging Email Marketing Planning Marketo 110

SmartBug Media

APRIL 4, 2022

The company attributes its successes to the way ZoomInfo was able to provide a deeper look into its target market, vertical, and ideal buyers. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo. You can read the full use case here.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Madison Logic

SEPTEMBER 29, 2020

O’Regan anticipated companies and agencies need to extend ABM in multiple vertical and geographic markets using a digital-first strategy based on buyer intent and other data signals. Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

SmartBug Media

SEPTEMBER 18, 2020

Beyond that, see if you can speak with any previous or current customers who may be in your vertical. But if you’re using Marketo, HubSpot, or Pardot—just to name a few—you need to look for agencies that have experience with these tools.

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

Zoominfo

DECEMBER 21, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Transcat, a manufacturer of calibration instruments, offers a good example of this approach.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Contently

FEBRUARY 24, 2017

While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “ Frightful Five “—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech. Scott Brinker, editor of ChiefMarTech, calls this vertical competition.

Amazon 118

Amazon Paid Search Agency Facebook Google 118

Adobe Experience Cloud Blog

JULY 5, 2016

At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile. It may be a specific company size, vertical, buyer type, or all of these combined. It’s critical to analyze your customer base to understand what attributes make up the ideal prospect.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

The Point

JUNE 20, 2012

That doesn’t mean you should eliminate them altogether necessarily (see #2 below), but try to minimize vertical height so the image doesn’t push valuable selling copy down the page. Here then are some tips to keep in mind when designing templates for your email campaigns: 1. Keep graphics to a minimum.

Template 100

Template Tips Landing Pages Marketo 100

Conversica

OCTOBER 28, 2019

Prior to Janrain, Jim was the Vice President and General Manager for Computer Sciences Corporation (CSC), one of the largest global IT service providers, where he was responsible for a P&L of $1B in revenue, leading a 7,000-employee business unit responsible for delivering digital applications across a broad number of verticals.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

chiefmartech

NOVEMBER 18, 2019

Marketo can be taught; cross-team communication is a gift. In this new omnichannel stack, integration is likely to become more vertical than horizontal — that is, connecting enterprise-wide systems to diverse engagement channels for more coherent customer journeys, rather than the crazy-quilt of cross-channel horizontal integrations today.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Verticals 94

TrustRadius Marketing

JANUARY 8, 2020

This solution offers vertical offerings for healthcare, life sciences, and financial service industries. . Marketo Engage, part of the Adobe Experience Cloud, is a marketing automation platform for midsize and enterprise businesses. Contact Marketo directly for a demo and pricing information.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Adobe Experience Cloud Blog

MARCH 22, 2017

Do your organization’s goals include expanding into a new segment , territory, or vertical, or going after your competitor’s customers? Are there organizations with needs that your solution clearly addresses? Download today!

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

Strategic-IC

FEBRUARY 16, 2021

Jo: The feedback has been very positive - so much so that as we mentioned earlier, we are expanding our ABM programme into new clusters (industry verticals) for the current blended program, with a view to launch our first one-to-one ABM programme in late 2020. they go into a Marketo engagement programme. Jo: Just to add to that.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Perkuto

MARCH 25, 2020

However, one thing remains constant across just about all verticals: now more than ever in this age of digital disruption, the ability to be agile and adjust the marketing sails of your ship is critical. The evolving COVID-19 pandemic continues to impact all industries in different ways.

Verticals 89

Verticals Marketing Email Marketing Efficiency 89

chiefmartech

JUNE 20, 2016

Jason Miller , who was previously with Marketo, is now the global content marketing leader at the company and produces epic content marketing materials such as The Sophisticated Marketer’s Guide to Content Marketing. To explain why, we need to understand the concept of vertical competition. But what does that mean?

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

Product or Segment Marketing: These teams will ensure sales messaging is aligned with the go-to-market strategy, such as by vertical, persona, or competitor swaps. The post 5 Best Practices for Deploying a Sales Engagement Solution appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Where can I find it: [link]. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Launch Marketing

FEBRUARY 2, 2018

In addition to implementing Marketo, Launch worked with them to roll out new branding updates across the US and EMEA when the company went through a major re-brand. Acting as a valued partner and resource for the team, Launch also worked closely on the day to day management of Marketo. The Details.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. They have a vast library that spans across all marketing topics.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

chiefmartech

JANUARY 2, 2020

Salesforce 1, Marketo 2)? There isn’t a meaning attached to the number or ordering of the tools vertically within columns, but there definitely was thought put into the position/coordination of the elements in relation to the actual periodic table and its properties. .” Marketo Token Sheet. UTM Generator.

Organization 77

Organization Enterprise Management Marketing Automation Services Work Management 77

Golden Spiral

DECEMBER 21, 2018

A B2B tech company wanted to put a large booth in a leading trade show for its vertical, but the space rental, travel, hotel, and other expenses would have used up the entire year’s marketing budget. The company chose, instead, to be a vendor at a regional trade show for the same vertical. Learn Your Technology. Don’t fear the tech.”.

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Martech

JULY 28, 2021

Some of the team that’s more vertically within the business shifted skills to support that events team.”. They also depend on Google Analytics and recently made the shift from Marketo to Salesforce Marketing Cloud. We took our [existing events] team and actually shifted to being a virtual production team,” said Rowley.

Marketing & Strategy 109

Marketing & Strategy B2B B2B Thought Leadership Trade Show 109

Inbox Insight

FEBRUARY 3, 2021

The awards have been divided into 8 categories, covering 4 key verticals. Marketing Brand Finalists: Marketo. The IFP Content Awards 2020 are a new annual scheme, seeking recognition for both individual writers and brands delivering outstanding content. Contributor Content Winner: Manish Dudharejia. Marketing Profs. Meet the Boss.

B2B Thought Leadership 52

B2B Thought Leadership Content Account Based Marketing ABM 52

Adobe Experience Cloud Blog

JULY 24, 2018

For this reason, it’s vital to incorporate a variety of business sizes, verticals, business units, and more to cover as many use cases as possible. The post 3 Tips for Building a Successful Customer Marketing Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

Adobe Experience Cloud Blog

JANUARY 9, 2018

Aim to build a collection of case studies that are relevant to each of your target verticals, personas, and applications. The post 6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How do you seek out potential case studies?

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Adobe Experience Cloud Blog

JANUARY 24, 2017

For an example, here’s a Marketo video testimonial from GE that can be shared on different channels. While you’re at it, go for gold and produce a series of videos that are segmented by vertical, company size, product, and use case to make them even more targeted and effective. What other assets would you add to this list?

Case Studies 48

Case Studies Case Study Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. While Google has not confirmed its intention to release a job search engine, it’s proof that the company is considering ways to convert traffic from a strong B2B vertical into its own.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Ambal's Amusings

FEBRUARY 10, 2010

Vertical search will start to rattle Google's cage - Unless they strengthen their vertical chops. Click and download FREE eBook from Marketo and ClickDocuments. The whole social thing will calm down a bit - Still valuable -- just not the whole enchilada. Doug Kessler's Marketing Actions for 2010. Related Blog Posts.

Content Marketing 100

Content Marketing Marketing Analytics Tools Verticals Advertising Agencies 100