NetLine

OCTOBER 12, 2018

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. The MarTech landscape is vast and growing. Evaluate what you have already.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. Google and YouTube.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? And if there’s a very specialized requirement your company has, can the vendor build it for you?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Paid promotion for live video is like other paid media, except that your vendor should have a real-time delivery network.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

ClearVoice

NOVEMBER 2, 2018

Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Sponsor: Marketo. If you are a Marketo user, this conference is incredibly suitable for you, as it offers breakout sessions on how to optimize the use of Marketo’s tools and functionalities. Go forth and network. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

DECEMBER 23, 2014

At Marketo, early group education is called Foundation Training. At Marketo this is called a Discovery Workshop. Vendor webinars: Concrete how-to webinars from the vendor often offer important insights and tips and are free to view at any time. This can be on-demand or onsite. What worked for you?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48

TrustRadius Marketing

APRIL 1, 2021

Real, unbiased reviews help highlight how features translate to user experience in a way not found on a vendor website. Note that some vendors, like ConnectWise here, have a direct link to their product website rather than a comparison link on their category page result.). Our youtube channel includes popular software comparisons.

Software 59

Software Product Comparison Click Rate 59

chiefmartech

JUNE 20, 2016

Jason Miller , who was previously with Marketo, is now the global content marketing leader at the company and produces epic content marketing materials such as The Sophisticated Marketer’s Guide to Content Marketing. Since Facebook, LinkedIn, Google Search, YouTube, etc.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. You may also want to check out some examples of what others have done.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. You may also want to check out some examples of what others have done.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. . There are just too many MarTech vendors! Martech|VBProfiles. iNeoMarketing.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Adobe Experience Cloud Blog

MAY 27, 2011

This is also true in competitive environments, such as a trade show where attendees will be followed up with by multiple vendors. Being the first vendor to follow up lead to a much higher email click-through rate. We take our event recording, edit it if necessary, and post it to the Marketo channel YouTube.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Adobe Experience Cloud Blog

OCTOBER 14, 2016

What is commonly referred to as the “Great Firewall of China” specifically blocks foreign digital platforms such as Facebook, Twitter, Google, and Youtube. While official vendors use Taobao as well, it functions as a marketplace where anyone can sell goods (similar to eBay but without the bidding system).

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies Work Management 48

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

MARCH 8, 2010

marketo : Great pic from the sales 2.0 Deliver results (Vendors and service providers.). kapriforce : Majority of internet access will come from a mobile device currently Facebook & YouTube 50% of internet traffic. Sales20Conf : "First align business, then focus on innovating". annekeseley : @umbertom Parting words: Act.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

OutboundView

FEBRUARY 28, 2019

For example, you can turn a webinar with a client into a video interview on YouTube , a podcast episode , and an article that can be shared in various formats across social media. Finally, we recommend uploading video, audio, and presentation content to social media networks like YouTube , SoundCloud , and SlideShare.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. According to a recent study by MarketingSherpa, 80% of B2B purchase decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. I have been to countless vendor conferences,” he told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. Using keywords in YouTube videos: How to get more views. Over 75% of GenZers age 15-25 watch YouTube.

Paid Content 97

Paid Content Marketing Automation Services Work Management Marketing Management 97

Vidyard

SEPTEMBER 24, 2019

You might get by just fine with a free hosting service like YouTube for a marketing campaign video but need something more secure for a homepage video. You don’t want a classified executive briefing wandering onto YouTube. YouTube is the largest social network and the second-largest search engine in the world, right behind Google.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Outgrow

SEPTEMBER 20, 2022

Marketing before vendor selection – how to capitalize on the 28 moments before the deal. So in the post-cookie world, this is what we’re now facing, your customer will go through 28 moments on average before making a vendor selection. Why partnerships are crucial to drive growth. There are all kinds of marketing tactics.

Work Management 52

Work Management Marketing Management Advertising Channels Advertising Agencies 52

Kapost

MARCH 17, 2017

Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). Don’t forget content that lives on vendor websites or your Medium account. For example, are you switching from Marketo to Eloqua? Is your blog moving to a new CMS?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Adobe Experience Cloud Blog

AUGUST 17, 2011

Buyers are no longer dependent upon vendors to inform their purchasing decisions. Content can be found on websites, often in channels such as Facebook or YouTube, and most of it is delivered through search results. Third Parties First, Vendors Last. Now, the Internet allows them to find all the details they need.

Peer-to-peer 48

Peer-to-peer Work Management Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 29, 2011

by Katie Byrnes While in Austin, on Marketo’s Revenue Rockstar tour , Jon Miller had the chance to rock the whiteboard at the Software Advice offices. Read below for a quick summary, or watch the video at Software Advice or on YouTube. This is just the first video out of three whiteboard sessions (so stay tuned for more!).

Work Management 48

Work Management Marketing Management Buying Cycle Sales Cycle 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

The same is true for targeting executives; most CxOs are not spending their time reading blogs and watching YouTube videos, so you’re not going to reach them by producing content meant to be found online. For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.).

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Marketing Automation Services 48

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Been there ever since.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Been there ever since.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

PathFactory

OCTOBER 31, 2019

Maybe you bounced around from vendor websites to review sites to YouTube product unboxings. To accommodate your fast moving buyers as well as those whose interest is simmering on the back burner, I recommend setting up multiple streams in Marketo that run on different cadences. Marketo has a lot of great features out-of-the box.

Lead Nurturing 45

Lead Nurturing Marketo Lead Scoring Lead Ranking 45

Onalytica B2B

JULY 16, 2018

There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. Previously, he was the senior manager of social media strategy at Marketo.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Heinz Marketing

JULY 16, 2018

Talk a little bit about the shift you’re seeing in how people are engaging, especially with younger generations coming into companies and really changing the communication habits, not just inside companies, but between companies and their vendors. You have YouTube. It’s everybody. We are all used to communicating.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. LEARN MORE. Sage Intacct.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Webbiquity

MARCH 27, 2017

Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Pricing: contact vendor for pricing. Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Pricing: contact vendor for pricing. Pricing: contact vendor for pricing.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Adobe Experience Cloud Blog

JANUARY 14, 2019

We have to first show how our solutions can help, and we hope they’ll consider us—amongst the ten other vendors they’re researching. You’ll probably YouTube it, or even better, Google it first. The post 6 B2B Content Strategy Pitfalls to Avoid appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Webinar Metrics 134

Webinar Metrics Demand Generation Agencies Marketing & Strategy Lead Ranking 134

Full Circle Insights

NOVEMBER 25, 2020

Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. Data-Driven Marketing, Martech Opens Doors. CFO Series: Developing a Common Language between CFO and CMO.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. LEARN MORE. Sage Intacct.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98