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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. software suite.

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Marketing Automation Update: Manticore VII Released

WebMarketCentral

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Marketing automation vendors like Manticore are likely to see continued sales growth as more b2b companies recognize the expectations of their buyers have changed. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

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How (and Why) to Do Lead Nurturing Right

WebMarketCentral

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader.

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Briefly: My Interview with Jon Miller

WebMarketCentral

Jon Miller at marketing automation vendor Marketo , just posted his interview with me, B2B Marketing Thought Leadership: Tom Pick. I'm a bit too modest to be totally comfortable with a title like that, but I appreciate the compliment nonetheless.