LeadSloth

DECEMBER 14, 2010

To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. Marketo gives me access to more projects, and also the interesting projects that I wouldn’t be able to get as an independent consultant.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

APRIL 29, 2009

Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Marketo Modern B2B Marketing Blog. In alphabetical order: ActiveConversion B2B Marketing Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

SEPTEMBER 30, 2010

To organize a user conference, a vendor needs critical mass. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen. In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. Pardot’s Secret.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

OCTOBER 4, 2009

In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. The Marketing Automation Vendors. My specialty is Marketing Automation Consulting, and many of the vendors were attending with a booth. Marketo (booth 6).

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Is it easy for the vendors to implement? Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# How useful is this?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Marketo has published separate Lead Scoring Guide with similar suggestions. Similar books, but each with their unique approach and lots of smart advice.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

JUNE 23, 2009

Marketing Automation vendors have done very little to automate Inbound Marketing activities. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). There are software vendors that focus only on Inbound Marketing or SEO automation.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100