Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. First, what is intent data? The Intent Data You Already Use. Problem #3: The In-Market Fallacy.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

The Point

MAY 8, 2012

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. Many tech marketers assume that if their product is complex, logic demands that copy length should follow suit.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices.

Lead Nurturing 48

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 48

TrustRadius Marketing

NOVEMBER 14, 2019

Forms: Survey forms, validation, and scoring are viable based on answers. For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. Marketo plays a central role in our company and we integrate with several other Adobe products.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

JULY 16, 2013

Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). At Marketo we frequently use accelerator offers in our marketing campaigns. Use scoring and sales alerts to route engaged leads for immediate follow-up.

Campaigns 48

Campaigns Eye-Tracking Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MARCH 17, 2011

Social Validation – When marketers promote a white paper, event, webinar (or any other program), social validation widgets can be used to share what other people are saying. Check out Marketo’s Definitive Guide to Social Media. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

thePoint

MAY 25, 2018

Quantitative research to validate your proposed value propositions and messaging. Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot).

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

DealSignal

MAY 31, 2023

In order to fire on all cylinders, you need verified work emails, valid social URLs, and valid phone numbers to book meetings and close deals. Focus on leveraging high-impact pieces (such as guides, white papers, etc.) You need to be reaching out to potential buyers. Overcome that challenge with filtered data.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

DealSignal

JANUARY 19, 2021

In order to fire on all cylinders, you need verified work emails, valid social URLs, and valid phone numbers to book meetings and close deals. Focus on leveraging high-impact pieces (such as guides, white papers, etc.) You need to be reaching out to potential buyers. Overcome that challenge with filtered data.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Share a series of evidence points – from customers, market leaders, analysts – whatever source is credible and has the right information to validate the opportunity. In the "middle date" stage, consider offering in-depth white papers, self-assessment worksheets and webinars.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. However, buyers are still educating themselves with white papers, case studies, and webinars. For example, here’s how to integrate your NetLine portal with Marketo.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Many of these are authored by the team at Marketo, but certainly not all of them. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper). white paper). Supercharge Your Demand Generation with Personalization (Marketo on-demand webinar). Lead Nurturing 101 (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

You can validate they are target personas by taking a look at what information they have put in their bio. For an online content marketing strategy this could incorporate eBooks, White Papers, Blog Posts, Social Networking Pages (Twitter, Facebook, LinkedIn), Groups, Infographics to name but a few. Develop Your Content Mix.

Top of Funnel 48

Top of Funnel Campaigns Content Marketing Planning 48

Full Circle Insights

JULY 9, 2020

The name of the game is efficiency in marketing spend, and here are some high-level tips to keep in mind: Validate your targets and refine your Ideal Customer Profile (ICP) in a downturn. White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. DOWNLOAD NOW.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98