Martech

OCTOBER 3, 2023

Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. The company also enhanced Marketo and Workfront integration with a quick way to implement Review and Approval workflows between the two platforms. Keep reading for the details. Why we care. Why we care.

Marketo 111

Marketo Enterprise Management Template Sales Qualified Leads 111

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. As the use cases for chat expands to non-lead generation and to more nurture-based, being able to notify a wider swath of individuals that a pertinent chat is happening is a smart addition. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

FunnelEnvy

MARCH 4, 2020

For many organizations, Marketo serves as the real-time customer database for marketing. While CDPs are becoming more popular in organizations of late, more often than not the latest and greatest profile and segmentation data still lives in marketo. 3 Ways to Use Marketo to Drive Site Personalization.

Marketo 52

Marketo Personalization Marketing Qualified Leads MQL 52

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Marketo always finds a way to take partner events to a new level.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

Marketo 100

Marketo Class Training Budget Programs 100

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

ANNUITAS

APRIL 8, 2014

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. Jenny shared some interesting workflow and data validation scenarios that were laser-focused on addressing the data relationship between records in CRM and Marketo. What has driven rise of Amazon?

Marketo 100

Marketo Demand Generation Buying Cycle Lead Scoring 100

Martech

NOVEMBER 4, 2022

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. It’s also a time saver for Marketo admins and sales reps. Previous chatbot enhancements are here.

Lead Scoring 112

Lead Scoring Lead Ranking Marketo Paid Search Agency 112

Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. Marketo Engage. Adobe Sensei. The announcement was high-level.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Marketo Q1 Releases: Overview. Updates included as part of the Q1 release: Next-Generation User Experience.

Marketo 98

Marketo Multi-Channel Marketing Automation Services API 98

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

ANNUITAS

OCTOBER 26, 2018

What makes Demand Generation perpetual ? Developing a “perpetual” demand generation program is no small undertaking. In Marketo, the platform I have the most experience in, this is your Revenue Cycle Modeler. Data impacts so many different components of Demand Generation. Lead Management Strategy.

Demand Generation 199

Demand Generation Demand Generation Lead Ranking 199

Adobe Experience Cloud Blog

JUNE 3, 2016

What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers. Here are three ways that you can use user-generated content to grow your business: 1.

User-Generated Content 48

User-Generated Content Generation Peer-to-peer Business 48

Vidyard

DECEMBER 2, 2015

With this integration, customers such as Altium, Elsevier, Gainsight, Insight, PatientKeeper, Sharp, TalentWise, Taulia, and Zuora are generating more leads, improving customer insights, and driving more revenue. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Vidyard

DECEMBER 2, 2015

With this integration, customers such as Altium, Elsevier, Gainsight, Insight, PatientKeeper, Sharp, TalentWise, Taulia, and Zuora are generating more leads, improving customer insights, and driving more revenue.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Customer Experience Matrix

AUGUST 4, 2009

The folks at Marketo have always recognized that they can only succeed if more marketers learn the basics of demand generation. The workbook also includes a half dozen “How Marketo Does It” sidebars that reveal more than you might expect about Marketo’s own programs. That sounds like a reasonable approach.

Lead Nurturing 120

Lead Nurturing Marketo Leads Lead 120

Martech

SEPTEMBER 28, 2022

Marketo introduced productivity, user experience and permission control features last month. Marketo introduced: A new solution for preventing bots from form stuffing and other nefarious activities. Enhanced access and permission controls for Sales Insights Actions users. Fake users will be blocked.

Marketo 86

Marketo Marketing Management Lead Scoring Lead Ranking 86

Martech

MARCH 16, 2022

One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. As chat software users ourselves, we’re advocates of using conversational marketing to engage with website visitors and are looking forward to this feature. In our recent 2022 study of Marketo users, 49.2%

Lead Scoring 107

Lead Scoring Enterprise Management Work Management Peer-to-peer 107

ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Marketo has more than 300 content assets on offer on its Website.).

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Is there a big advantage to hosting them separately?”. Effectiveness. Design Capability.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Webbiquity

NOVEMBER 10, 2020

To make the most out of their marketing budgets and remove friction for buyers, vendors should invest more in user reviews, rep enablement, and product-led growth.” According to this study, “60% of all B2B technology buyers are millennials (age 25 – 39), and 2% are from Generation Z (24 and younger).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Customer Experience Matrix

AUGUST 23, 2012

This covers a broad range of marketing users with widely varied needs. They have one to fifteen marketing automation users. This sector generates nearly 60% of 2012 revenue ($200 million) from 33% of the installations (9,400 as of mid-2012). Silverpop , Neolane , and Genius are all lurking nearby.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. One company that has made a concerted effort is newcomer Marketo. Marketo has a one-word elevator speech: simplicity. That’s not to say Marketo is a simple product. Or, users can expand a single step at a time.)

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Martech

APRIL 22, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: I want to have an email program that generates leads for telecommunications. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process.

Lead Generation 58

Lead Generation Lead Ranking Tactics Lead Scoring 58

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Webbiquity

JANUARY 10, 2023

Based on extensive research, here is a list of some of the best tools to help support your marketing activities and achieve your objectives of increasing your brand awareness and generating high-quality leads. As the backbone for customer relationships, it provides AI-powered, user-friendly tools for any marketing team. Monday.com.

Marketing Automation Services 294

Marketing Automation Services Budget Programs Enterprise Management Work Management 294

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). Marketing Automation Platforms Like Marketo and Pardot. The Imageflip Meme Generator.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

ANNUITAS

NOVEMBER 16, 2020

Adobe Certified Expert- Marketo Engage Business Practitioner, Adobe Certified Master – Marketo Engage Architect, SFDC Certified Administrator, 7x Marketo Champion, Atlanta Marketo User Group Leader, Part of 2020 Fearless50, 2x Marketo Champion Alumni Ambassador. Certifications (and more!):

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130