Adobe Experience Cloud Blog

JULY 17, 2018

From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!) In fact, it’s been proven that storytelling can have a profound impact on the decisions we make. And guess what?

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Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

The Point

JULY 13, 2012

Or can it also be about establishing trust, thought leadership, and affinity with the target prospect? Or can you get away with a link to content, perhaps content that’s not even your own? Is lead nurturing always about generating measurable response, increasing lead scores, progressive profiling, and moving leads to sales?

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WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The Win.").

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

Ambal's Amusings

MAY 27, 2010

The better you are at defining which information serves to build pipeline momentum by making your company a trusted resource for relevant information, the more efficient your content development efforts can become. Feature the white paper on your website and as an email offer. Marketo's Modern B2B Marketing.

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Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. "Establish trust in your organization by delivering relevant, valuable, and fresh content to prospects. Click and download FREE eBook from Marketo and ClickDocuments.

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Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Click and download FREE eBook from Marketo and ClickDocuments. What actions should marketers take in 2010?" Britton Manasco.

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Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Adobe Experience Cloud Blog

MAY 26, 2011

by Maria Pergolino Last week, Marketo released a new white paper on EU Privacy Laws , which received some fantastic feedback from many of our customers and prospects. However, it seemed a majority of those who took notice of the paper’s release were those already based outside of the U.S. The Security Blog.

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Privacy Planning Paper Marketo 48

Adobe Experience Cloud Blog

APRIL 17, 2011

Share content including: B2B blog posts, white papers, articles, podcasts and other types of content pertaining to their needs. Trust and sales – Becoming the go-to resource for your industry will earn trust and this leads to improve lead generation. To learn more how to improve your Sales 2.0

Social Media 48

Social Media Top of Funnel Advertising Channels Peer-to-peer 48

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Shouldn’t white papers be gated? At Marketo we typically only put industry and analyst reports in front of a gate and sometimes mid-stage content.

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Top of Funnel Content Marketing Lead Ranking Lead Scoring 48

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. It’s about building trusted relationships with the right people.”. How do you nurture leads?

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Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Adobe Experience Cloud Blog

DECEMBER 16, 2013

Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? For instance, with Marketo’s own marketing, if a prospect is just getting started with email marketing, she probably isn’t interested in how Marketo integrates with different CRMs.

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Buyer Personas Landing Pages Marketo Cross-Selling 48

Everything Technology Marketing

FEBRUARY 19, 2011

Remember that social media is all about conversations, and sharing interesting information with people you trust. This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. Nobody wants to be sold on social platforms.

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Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Hinge Marketing

NOVEMBER 26, 2015

Because trust me, if you’re not doing it, you better believe your competition is! Whether you’re using Salesforce, Sugar CRM, InfusionSoft or Marketo (to name a few); your CRM will house all of your contact information, marketing campaigns and will track all of your contacts’ online marketing activity.

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Work Management Marketing Management Online Marketing Service 48

Adobe Experience Cloud Blog

JUNE 13, 2011

At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. You need to select an experienced rep in your organization to build a relationship as a trusted advisor with that champion lead. Relevant content develops trust with today’s self-educating buyer and shares best practices to build demand and brand awareness.

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Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Content Standard

OCTOBER 21, 2014

I’ve been privileged to be a part of the digital content creation team for several of Marketo’s Definitive Guides , which do a fantastic job of applying this idea: One guide fuels at least six months’ worth of lead generation via blogs, emails, eBooks, webinars, trade-show collateral, live panels, sales presentations, and more.

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Loyalty Webinar Metrics Tips Marketing & Strategy 40

Adobe Experience Cloud Blog

APRIL 27, 2012

This software allows the Marketing department to do a lot of things, including score leads based on their behaviors (downloads of a white paper, visits to a pricing guide, etc.) A State-of-the-Art Strategy for Maximizing Your Marketing ROI was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Work Management 48

Work Management ROI Allocation Marketing Management 48

Adobe Experience Cloud Blog

MAY 30, 2010

But because B2B sales conversions are based on building relationships, content can help your organization be recognized as a thought leader and trusted resource. Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch.

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B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader.

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Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 20

ClearVoice

OCTOBER 27, 2023

It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. The goal is to establish trust and authority during the decision-making process. Fostering authority and trust: Building authority and trust is crucial in B2B SEO.

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Enterprise Management Work Management Marketing Management SEO 97

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. Influencer marketing is a great way to earn your audience’s trust by using a face and name that they recognize and admire.

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Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

B2B Marketing Zone Posts

MARCH 3, 2010

And people are hesitant about giving up too much info on forms before you’ve earned their trust. Mapping marketing content across the buying cycle and personas - Fearless Competitor , February 4, 2010 Today, Find New Customers hosted a webinar with Jon Miller, VP, Marketing at Marketo. White Paper (50).

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

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Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Only B2B

MARCH 13, 2020

Every action taken on the website (for example, visiting, downloading a white paper etc) should be given a score. into a lead’s inbox, you tend to build trust and move the lead down the sales funnel by providing timely and relevant content. By having your emails drip? ” There are endless ways to nurture a lead.

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Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

KoMarketing Associates

AUGUST 3, 2017

As they move into interest and evaluation, they will often download a white paper or study from the company’s website. B2B contacts often trust referrals from people they know directly, whereas B2C relies heavily on online reviews. According to Influitive , 84 percent of all B2B purchasing decisions start from a referral.

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B2B Marketing Planning Paid Search Agency Allocation 120

Huptech Web

OCTOBER 27, 2023

Create a white paper on a relevant eCommerce industry topic, such as The Future of eCommerce in 2023 , and require users to fill out a form to download it. Build trust with trust signals like privacy policies. Offer a limited-time free trial of your premium eCommerce software or platform in exchange for user information.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

SmartBug Media

JULY 25, 2019

Trust me, you’re not alone. White papers. Marketing helps get your buyer personas to know, like, and trust you. Many of today’s successful sales leaders know that buyers do business with people they know, like, and trust. “Let’s get ready to rumble!”. Blog articles. Infographics.

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Buyer Personas Marketing Automation Services Thought Leadership Marketing & Strategy 88

Only B2B

FEBRUARY 9, 2018

According to BlogHer , blogs are trusted sources of information and advice; say 81% of US online consumers. Analyzing trends and content to write a white paper? Trust me, it does not need to be all that fancy. For example, Marketo. How do you come up with topics? How do you keep a track? Yeah, we get it.

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Startups Newsletter Custom Publishing Internet Marketing 97

Hubspot

NOVEMBER 18, 2020

Accessing an ebook or white paper. They’ve demonstrated more-than-passing interest in your products or services, and can evolve into high-value, qualified leads — provided you build trust and offer genuinely helpful content along the way. Signing up for a free trial of your service. Attending a virtual event. Crazy Egg ).

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Don’t trust me? For example, are you switching from Marketo to Eloqua? For that, I direct you to this white paper from Kapost CEO Toby Murdock. Centralize Your Content. Run an Audit.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Content Marketing Institute

JANUARY 14, 2019

Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. High-quality content that builds authority around your brand and domain, and establishes a base level of trust . Digestible client success stories (white papers and case studies).

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Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

Industrial Marketing Today

OCTOBER 13, 2010

Trust me, there is a connection. Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. See White Papers: Lift Your Barrier? ). Let me explain.

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60

SmartBug Media

JANUARY 2, 2020

If your answering common questions and solving your persona's pain points in your blogs, people will start to look at you as a leader in the industry and will begin to trust your company. The more a person trusts your company, the more likely they'll be to turn into a customer someday. Create an editorial calendar.

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Paid Content Marketing & Strategy Marketing Strategy Planning 92

ClearVoice

AUGUST 8, 2019

Automation should set out to do two things: Capture leads : This would be through a web form on your site that allows visitors to register and automatically receive whatever you promised them ( typically a white paper ). Then you send additional content such as a newsletter, ebook or white paper. What should be included?

Top of Funnel 68

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation 68

SmartBug Media

JANUARY 20, 2020

It’s important to note that these strategies assume several key pieces are in place: a marketing automation tool ( Marketo or HubSpot , for example), an integration with an ERP or CRM tool, and a functional website that has up-to-date content. Bonus Tactic. Using subject lines with personalization tokens can grab a contact’s attention.

Lead Nurturing 86

Lead Nurturing Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Use stories to create the desired perception of our company, its expertise and value and why we can and should be a trusted partner. When we become a key trusted resource – a revenue relationship will follow. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. via Beth Harte).

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Demand Generation Agencies Demand Generation Demand B2B Marketing 100

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). However, if they are a new visitor, they likely don’t have any trust in your brand yet.

Top of Funnel 58

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 58

SmartBug Media

NOVEMBER 15, 2019

Creating the right distribution strategy through appropriate channels, watering holes, and content syndication platforms gets content related to your SaaS offering in front of your target audience in places they already spend time and alongside resources they trust. Make Dry Content Come to Life. Segment and Automate.

Inbound Marketing 69

Inbound Marketing Paid Search Agency Marketing Automation Services Companies 69