Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

SmartBug Media

JULY 25, 2019

White papers. Marketing automation platforms like HubSpot and Marketo have made the Buyer’s Journey more transparent than ever. Marketing campaigns tell a story to your customers that will ultimately help them buy from you in confidence. Blog articles. Infographics. Marketing can make your job a lot easier.

Buyer Personas 88

Buyer Personas Marketing Automation Services Thought Leadership Marketing & Strategy 88

KoMarketing Associates

APRIL 19, 2016

White Paper: Supercharge Your B2B Content Marketing Efforts With Interactive Audio. What content marketers need to consider: At this stage, content marketers need to be ready to provide clear and 100% transparent information about their products and services. A Field Guide to the 4 Types of Content Marketing Metrics [eBook].

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

ClearVoice

JANUARY 8, 2019

Marketo has a great cheat sheet to help you create your buyer personas. Is my content calendar transparent and does everybody know their role in it? Maybe you have experimented with other content forms like videos, infographics, ebooks or white papers, and podcasts. What are the psychographics for my buyer personas?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

xiQ

AUGUST 8, 2015

But through the web, customers connect with each other and get unedited versions of others’ experience through review sites such as bazaarvoice and PowerReviews , and they gain access to thousands of people at other companies who can share experiences and options through community sites such as SAP Developer Network and Marketo Marketing Nation.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. In short, first-party intent data offers unique insights into prospects’ online behavior —and because it’s collected directly, its quality and validity can be assessed transparently.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

xiQ

AUGUST 8, 2015

But through the web, customers connect with each other and get unedited versions of others’ experience through review sites such as bazaarvoice and PowerReviews , and they gain access to thousands of people at other companies who can share experiences and options through community sites such as SAP Developer Network and Marketo Marketing Nation.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Onalytica B2B

JULY 16, 2018

Previously, he was the senior manager of social media strategy at Marketo. So he created content with a simple black cover and white text saying “Read Me if you want to … ” and then stating exactly what the content will help you to do.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Full Circle Insights

DECEMBER 15, 2020

Transparent funnel metrics using data inside the CRM aligns the sales and marketing teams around a single source of data truth. With a shared language and transparent data on the de facto revenue reporting system, the CRM, sales and marketing teams should meet frequently to review campaign results. White Papers.

Sales Management 59

Sales Management Lead Ranking Lead Management Enterprise Management 59

Full Circle Insights

JANUARY 24, 2023

This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Full Circle Insights

AUGUST 4, 2020

Complete transparency with data is the objective. White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. Use data to create a virtuous circle. Too many marketers are afraid of it, but if you believe in the value you create (and you do!), Additional Resources.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Top of Funnel 52

Full Circle Insights

NOVEMBER 25, 2020

A product that lets you identify and target accounts that have the greatest impact on revenue and provides complete transparency into past activities and performance metrics is also key. White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. Case Studies.

Account Based Marketing 64

Account Based Marketing Sales Management Top of Funnel Lead Ranking 64