Adobe Experience Cloud Blog

JANUARY 25, 2018

You know how that can help your business generate passive traffic, leads, and conversions. First of all, Google owns YouTube so it’s in their own interest to promote video content. When writing a blog post, for instance, go to YouTube, find a video that accurately describes your topic, and embed it in the blog post you’re writing.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. measured by increases in direct web traffic and branded search visits). Video / YouTube. Common success metrics reported from B2B social media efforts include increases in: • Website traffic.

Social Media 100

Social Media Media Case Study Case Studies 100

Adobe Experience Cloud Blog

JANUARY 4, 2019

For example, with SEMrush’s Competitive Positioning Map all you need to do is to enter your URL, and the tool will automatically compile data showing you your top competitors, how much traffic they’re getting and the keywords they’re ranking for: Pay special attention to the bubbles located above you and to your right. Skip YouTube.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Vidyard

FEBRUARY 13, 2020

Miovision , a company using computer vision, artificial intelligence and advanced modelling to help cities modernize their approach to traffic management, saw an 80% increase in unique viewers across their Video Hub in only 90 days. When we put our standard two-minute product tour on YouTube, the process was simply a nightmare.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

SpotMe Blog

SEPTEMBER 15, 2022

Your default choice if you want to repurpose your event recording after your event may be YouTube. But do you have a YouTube channel? For sure, email dominates in helping you gain traffic and engaging your audience. Or you could post it afterward to drive traffic to your recorded event on your on-demand content hub.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Anyone who looks for contact info is likely to scroll to the bottom of the page, where they’ll find links to Facebook, LinkedIn, Twitter, Google+, and YouTube. Conduct a full survey of the channels you’re on and how much traffic you’re getting from each social media network. Understand Your Audience. Stay Active.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. Google and YouTube.) Yet there are so many more vendors I could add.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

BOP Design

JANUARY 3, 2018

Are most of your form completions coming from organic traffic? Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) Are they watching videos on your YouTube channel? and social media channels. Ditch What Doesn’t Work.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Tips Marketing Analytics Tools 51

Vidyard

MARCH 23, 2021

Goal: Drive More Traffic 7.2 Not only do they use Vidyard to host and manage their video content, they also leverage analytics alongside Marketo and Salesforce integrations to get critical insights about their video campaigns. They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Zach King is a filmmaker, Viner, and YouTuber. Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Did you know that YouTube is the second largest search engine in the world? Video marketing has other benefits beyond distribution and traffic generation. short-form video and photos on Instagram , long-form video on YouTube). Start Using Video. With over 1.9 Will you create content once a week or daily?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. The user skips those and goes right to the shoe section, browses a bit, and then leaves to go watch a YouTube video. It’s just an unfortunate fact of life.

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. ” Okay, perhaps they don’t use those exact words.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Okay, perhaps they don’t use those exact words.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

FEBRUARY 13, 2020

Miovision , a company using computer vision, artificial intelligence and advanced modelling to help cities modernize their approach to traffic management, saw an 80% increase in unique viewers across their Video Hub in only 90 days. When we put our standard two-minute product tour on YouTube, the process was simply a nightmare.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Marketing Insider Group

FEBRUARY 5, 2024

(Moz) A staggering 90.63% of content receives no traffic from Google. of global web traffic. Authority Hacker) The presence of more backlinks increases the likelihood of receiving organic search traffic. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Adobe Experience Cloud Blog

JANUARY 30, 2017

And the ability to take a closer look at someone else’s differences–an often taboo subject–helped the video generate more than 57 million views on YouTube, becoming the second most-viewed community and activism campaign of all time. Have you seen a dip in traffic, for instance, on your blog? Stir up a debate. .

Brand Identity 48

Brand Identity Branding Thought Leadership Content 48

Ambal's Amusings

MARCH 18, 2010

They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. The John Chambers Telepresence video on YouTube. Yes, again.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

ClearVoice

MARCH 8, 2022

She also served leadership stints at Engagia and Marketo where she handled product marketing, internal sales and account-based marketing strategies. But she backs up that declaration with solid digital marketing and content experience, advice, and training imparted through multiple blogs, guides, ebooks, and YouTube videos.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

JULY 15, 2013

YouTube is now the second largest search engine after Google, and accounts for 50% of internet traffic. Firms are making the mistake of using YouTube the same way they use TV advertising: to interrupt consumers rather than attract them. Online Video is Exploding. Opportunity. Modern Marketing'

Marketing Management 48

Marketing Management Marketing Automation Services Service Word of Mouth 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. Also, you can’t drive traffic to your website through offers if you haven’t created the offers on this page yet.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. Also, you can’t drive traffic to your website through offers if you haven’t created the offers on this page yet.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Distribution : YouTube, social networks, video ad networks. Ultimate Goal : Earn trust, drive traffic to your website. If you’re relying on YouTube or other third-party platforms, you simply won’t be able to access the most powerful analytics. Think : Entertain & Entice. Use Video for Lead Generation & Nurturing.

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

If you drive traffic from a QR code to your home page and the prospect must zoom in 25 times in order to read your page, it will not work. Because we don’t have mobile pages yet, we send QR scans to a YouTube video. Yes, but only if you have the ability to optimize mobile content.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Adobe Experience Cloud Blog

AUGUST 21, 2014

You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). The Rundown: A slightly edgier take on your typical marketing blog, Social Mouths covers blogging, social media, web traffic, content marketing, conversion and email marketing. Check it Out: Mashable’s “Social Media” Section.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? Check out Marketo’s Definitive Guide to Social Media. Why would this be useful? Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads. It's easy to do and it's free!

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

MAY 27, 2011

You’ve been promoting your event for the past several weeks, which means you’ll still have inbound links, and get traffic to the old registration page. Convert this interest into traffic to your archived webinar page by placing a redirect from the old page to the new one. Update your events listings. Process the webinar recording.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Adobe Experience Cloud Blog

AUGUST 23, 2010

Encourage others to share the content you post to your Facebook page or on your YouTube channel. All of the creative ways you have marketed out are bringing back in targeted traffic, conversions and are helping you build lasting relationships with your customers.

Creativity 48

Creativity B2B Marketing B2B Marketo 48

Adobe Experience Cloud Blog

OCTOBER 14, 2016

What is commonly referred to as the “Great Firewall of China” specifically blocks foreign digital platforms such as Facebook, Twitter, Google, and Youtube. The QR links can be tailored to drive traffic from Weibo to WeChat and vice versa. In effect, Chinese citizens without a VPN can only access authorized websites.

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies Work Management 48

Adobe Experience Cloud Blog

MARCH 22, 2013

You see more blog subscribers, a huge increase in website traffic, and your social media followers are way up. Traffic from this channel has subsided, you aren’t closing as many deals. Or perhaps you’re only posting content to your site and prospects early in the research phases mainly turn to YouTube for information.

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

Customer Experience Matrix

JULY 16, 2009

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Vidyard

JANUARY 14, 2015

And with Cisco reporting that video will represent 79 percent of all Internet traffic by 2018, all signs indicate that the market will continue to grow rapidly. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

And with Cisco reporting that video will represent 79 percent of all Internet traffic by 2018, all signs indicate that the market will continue to grow rapidly. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Adobe Experience Cloud Blog

MARCH 8, 2010

marketo : Great pic from the sales 2.0 kapriforce : Majority of internet access will come from a mobile device currently Facebook & YouTube 50% of internet traffic. Sales20Conf : "First align business, then focus on innovating". Sales20Conf : The biggest threat to providing value is the Internet -- @gerhard20.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Do they read blogs or would they rather watch YouTube tutorials?

Marketing Strategy 315

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 315

Optinmonster

JANUARY 14, 2024

SEMrush’s strength lies in its ability to provide detailed insights into the strategies used by competitors, including their search traffic, backlink profiles, and advertising activities. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98