Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score.

Lead Nurturing 107

Lead Nurturing Sales Management Lead Scoring Lead Ranking 107

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. A great evergreen post can drive valuable traffic to your site for years—both through SEO and in your email nurture program. Segment and Set Rules.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. With this trustworthy voice, they have the ability to drive more traffic and leads for you. Ready, Steady, Go!

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Traffic sources. Direct traffic: people who type in your website URL.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Adobe Experience Cloud Blog

AUGUST 22, 2018

Here is how you can differentiate between the three types of channel audiences: Search traffic: These prospects are actively looking for solutions to their problems or products they want to buy. Display traffic: These people are not actively pursuing solutions, they are merely browsing the web, going about their business.

PPC 107

PPC Advertisements Advertising Campaigns 107

Lake One

NOVEMBER 19, 2020

And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. To implement inbound successfully, it often requires you to create a lot of relevant content and produce it consistently. Keyword being consistent.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. measured by increases in direct web traffic and branded search visits). Common success metrics reported from B2B social media efforts include increases in: • Website traffic. Organic search traffic.

Social Media 100

Social Media Media Case Study Case Studies 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Traffic sources. Direct traffic: people who type in your website URL.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

The ROI Guy

AUGUST 24, 2018

Feed campaign ID to the tool – It is important to track where specific traffic, leads and opportunities are sourced from. Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

The Point

MARCH 29, 2012

If the content on your blog is topical and relevant and insightful, and if you’re following basic SEO principles in your post title and body copy, there’s a high likelihood you’ll be generating significant traffic from interested prospects actively researching the types of issues and problems your company solves. Download Now.

RSS 100

RSS Paper Case Study Case Studies 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Traffic sources. Direct traffic: people who type in your website URL.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Lilach Bullock.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Biznology

JUNE 25, 2014

.” Tons of online offers promise improved traffic, engagements, sales, and business reputations (not to speak of an enhanced love life) via instant download, after you provide your email and business details. They look so appealing, don’t they? Most are utter rubbish. Sadly, there are no shortcuts.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? This is terrific for search engine optimization and pulling traffic by being findable. Marketo's Modern B2B Marketing. These outcomes represent real and potential revenues.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. This comes with the added benefit of driving additional traffic to your blog. What can they do?

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Adobe Experience Cloud Blog

JULY 16, 2013

Author: Shonal Narayan A few days ago I was stuck in traffic near our San Mateo office (highway 101 for the locals) and the carpool sign caught my eye for some reason. My mind tends to wonder when I am stuck in dense traffic, so I started to diagnose the intent of the sign. Awesome right? Simple, but effective. Email Marketing'

Campaigns 48

Campaigns Eye-Tracking Thought Leadership Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

While digital marketing efforts in social channels, for example, won’t immediately tie to ROI you can show correlation between social statistics such as ‘Likes’ and increased traffic to the website from Facebook. i.e. downloading a white paper, therefore becoming an inquiry. Reference competitor’s success.

RSS 48

RSS Marketo Correlation Paper 48

Adobe Experience Cloud Blog

AUGUST 27, 2010

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. And this checklist isn’t just for white papers, content includes everything from webinars to articles to videos. .

Rules 48

Rules Paid Search Agency Content Marketing Content 48

Adobe Experience Cloud Blog

JUNE 23, 2011

Finding and testing niche content increased organic traffic 40%. Many organizations are sidestepping the discipline of charting out a strategic plan, choosing instead to put their immediate focus on tactical objectives like increasing website traffic, lead generation and measurable ROI. [.] Where to begin planning your SEO strategy?

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Shouldn’t white papers be gated? At Marketo we typically only put industry and analyst reports in front of a gate and sometimes mid-stage content.

Top of Funnel 48

Top of Funnel Content Marketing Lead Scoring Lead Ranking 48

Convince & Convert

OCTOBER 2, 2013

And heck, right now, 32 percent of “Wall Street Journal” website traffic comes from a mobile device (60% from a smartphone and 40% from a tablet device). You need to plan, right now, for the inevitability that the majority of the traffic to your content marketing will come from a mobile device in two to five years.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Everything Technology Marketing

FEBRUARY 19, 2011

While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

MARCH 28, 2011

By using such tools as such as Google Analytics, you can keep those bounce rates low by: Understanding bounce rates for overall site versus specific landing pages can help track if traffic to your site rose or declined over specific time periods (perhaps when you changed ad campaigns, for example). Are they relevant? Are they competitors?

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Adobe Experience Cloud Blog

AUGUST 9, 2011

Without proof that a particular version drives traffic and boosts conversion rates, marketers will find it difficult if not impossible to get the additional resources or funding they need for further development. Fulfillment – Email the white paper to ensure proper tracking and prospect email address.

Landing Pages 48

Landing Pages Optimization Forecasting Fulfillment 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

They are usually people who have downloaded a white paper or an ebook from our website but done nothing else. If you drive traffic from a QR code to your home page and the prospect must zoom in 25 times in order to read your page, it will not work. For Acquisio, a prospect appears earlier in the marketing funnel.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Adobe Experience Cloud Blog

MARCH 17, 2011

Imagine, being able to say that 30% of the traffic your website receives from Twitter is from customers, but that the other 70% is from new visitors who are just learning about your product. Check out Marketo’s Definitive Guide to Social Media. Why would this be useful? Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 9, 2012

For example, if interest is lead generation and you’re in the B2B environment, test free information (a white paper or special report ) against a free initial consultation. For example, examine the quantity and quality of traffic you receive from a specific social channel. Test the offer. Bring New Media to the Old School.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Content Standard

DECEMBER 13, 2016

When you do it right, the payoff is more web traffic, more leads, and ultimately, more loyal customers. Through Marketo reports like the Opportunity Influence Analyzer , you can track leads from first touchpoint to closed business, attributing that revenue directly to the content that brought in your lead.

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

Moz

DECEMBER 17, 2020

So if you want to be able to improve your SEO traffic, your click-through rate, your keyword position, and eventually your conversions, you have to be able to take the space of some existing competitors. Are they publishing mostly videos, glossary pages, e-books, white papers, webinars? As you know, SEO doesn't work in a vacuum.

Analysis 61

Analysis SEO B2B Top of Funnel 61

SnapApp

JUNE 4, 2014

They drove booth traffic, heightened levels of engagement and even captured useful information on those visitors, all through a fun and easy interaction. At this year’s Marketo conference , SnapApp created a poll around which Hillary Clinton was the users favorite from over the years - fitting in this case since she was the keynote speaker.

Click Rate 48

Click Rate Trigger Marketing Lead Gen Conference 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Content Standard

OCTOBER 21, 2014

The advantages of quality, nimble brand journalism—repeat visits, reliable traffic via organic search, ongoing conversations, and shares—are worth vying for. If you start with a webinar, create a white paper. This strategy underscores the value of digital content creation that targets a specific audience. Then a Slideshare.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Adobe Experience Cloud Blog

DECEMBER 4, 2009

I recently received a question from a Marketo customer about best use of links in emails. Example: Marketo. Example: Read the new Marketo Lead Nurturing White Paper. Adding links to your email campaign or newsletter helps to engage your audience and drive traffic to your site.

Phishing 48

Phishing Practices Best Practices Privacy Policies 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

First, you need to decide which terms you want driving traffic to your site. If not, you may end of with lots of traffic, but no new business. For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

SmartBug Media

FEBRUARY 21, 2020

When it comes to SaaS companies, the ultimate key to driving qualified traffic to your website is creating a software that your customers will love. This is why it's important to focus on driving qualified traffic to your website. But without website traffic, what is there to convert? Create Awesome Content.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109