Adobe Experience Cloud Blog

FEBRUARY 3, 2011

Tear down boundaries by creating incentives for people to join forces in new ways and empowering them tools to collaborate. Take the self-diagnostic test featured in the paper to assess your organization’s adaptability. To learn more, download the white paper, CMO Mandate: Adapt or Perish , today.

Forrester 48

Forrester Paper Research CMO 48

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. Or is it just busy work? Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Full Circle Insights

SEPTEMBER 12, 2022

Not only is it difficult to build a successful ABM strategy and find the right tools for the job, but it’s also essential to constantly measure your efforts to ensure that your ABM campaigns are ultimately driving ROI. You’ll need tools that give you visibility. The Marketing and Sales Alignment Playbook White Papers.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Ranking Lead Scoring Interactive Marketing 45

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

A marketing automation tool that uses AI-powered account profiling and selection will help streamline this process. To do this you can use tactics like email and social media tools to bring potential leads to the landing page. Second, let visitors fill out forms to access white papers or eBooks.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Sales Engine

FEBRUARY 25, 2016

But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Sales Engine

FEBRUARY 25, 2016

But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. By offering exclusive client-only content, you kill two birds with one stone by taking advantage of the most powerful tools of influence: scarcity and reciprocation.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

KoMarketing Associates

APRIL 25, 2013

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. How can search engine marketers leverage the functionality of Marketo specifically? Where do people share new content?

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns. Use Targeting to the Fullest.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Ranking 154

Adobe Experience Cloud Blog

MARCH 22, 2018

AI-powered predictive content tools are empowering marketers to be more strategic, while simultaneously lightening the workload. These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. What potential do you see with AI built for marketers?

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Ranking Lead Scoring 134

SmartBug Media

NOVEMBER 3, 2020

For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!). Third-Party Apps. Magic Robot.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Lake One

NOVEMBER 19, 2020

And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. Tech like: A CRM Marketing automation tool Email marketing tool Social media publisher Analytics Content management system.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Ambal's Amusings

FEBRUARY 5, 2010

" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Win a copy of Michael Stelzner 's book Writing White Papers. Writing White Papers Book. Michael Stelzner.

Social Media 100

Social Media Media Paper Copywriting 100

Biznology

JULY 18, 2016

A white paper that takes a deeper dive? Tools to Consider. Many individual vendors and solutions – the Mailchimps and Leadlanders and Leadfeeders of the world – also have tools that many aren’t aware of. You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. A worksheet template?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Conversica

OCTOBER 9, 2018

If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Leveraging marketing automation tools such as Conversica, Marketo, Pardot, Eloqua and Salesforce to manage email communications and lead scoring will help ensure that you are engaging the most important leads.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The Win.").

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The Point

JANUARY 13, 2015

To measure the type of revenue performance that I describe, you’ll need software tools that empower you to do so. That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. Now, you simply need the right tools and the patience.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Onalytica B2B

JULY 15, 2015

We have just built a new tool that allows you to find influencers using your latest blog or white paper. It’s not about writing 10 articles a day, it’s about having a solid strategy and about solving your customers problems. The most important part of content is to actually get people to read it. francoismat.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

SnapApp

OCTOBER 16, 2015

Improving sales execution is the name of the game for Qvidian, so the Model serves as a useful tool for showing prospects where they stand and where they could improve. Keep reading to find out how Qvidian used interactive content to turn a static Model into a powerful conversion (and conversation) tool. The Challenge. The Solution.

Lead Ranking 48

Lead Ranking Marketing Automation Services Marketing Management Content 48

Adobe Experience Cloud Blog

AUGUST 22, 2018

First, the search ad that promotes the free trial of the service: The search ad is aggressive talking about what the tool can do and asks users to click through the ad to try it for free. The post 4 PPC Mistakes That Affect Your Advertising Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

PPC 107

PPC Advertisements Advertising Campaigns 107

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Click here!

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Ambal's Amusings

NOVEMBER 12, 2010

Share one example of ROI tool/strategy that has worked either for you or your client." Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. " Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Walker Sands

JULY 16, 2019

To learn more about this process, read our Seven Steps to Generating ROI with B2B Content white paper. Well-designed landing pages can enable you to track activity in both your web analytics and your marketing automation platforms (such as Pardot or Marketo). Interested in learning more about ABM?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. In 2010, organizations will increasingly deploy marketing automation tools. Click and download FREE eBook from Marketo and ClickDocuments. Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Adobe Experience Cloud Blog

MAY 26, 2011

by Maria Pergolino Last week, Marketo released a new white paper on EU Privacy Laws , which received some fantastic feedback from many of our customers and prospects. However, it seemed a majority of those who took notice of the paper’s release were those already based outside of the U.S. The Security Blog.

Privacy 48

Privacy Planning Paper Marketo 48

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. It goes without saying that these tools have enormous value for marketers—which is why CRM and Marketing Automation were ranked by marketers as their favorite MarTech tools. Marketers: it’s time to stop thinking about data.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Adobe Experience Cloud Blog

MAY 7, 2013

You’ve seen the topic in countless blog posts, webinars, white papers – you name it. In a recent blog post from Marketo they back up the notion of using an agency , pointing out how agencies significantly shorten the time for success and improve overall results. Apply now to the Marketo Agency Program.

Lead Nurturing 48

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 48

TrustRadius Marketing

NOVEMBER 14, 2019

Some tools are set up for success in different channels like SMS, email, and social media, or are even native to applications. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Sentiment analysis and categorization are evolving into marketing tools.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100